Bristol Myers Squibb SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bristol Myers Squibb analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bristol Myers Squibb SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bristol Myers Squibb to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bristol Myers Squibb is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bristol Myers Squibb competitors and includes Bristol Myers Squibb target market, segmentation, positioning & Unique Selling Proposition (USP).

Bristol Myers Squibb SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bristol Myers Squibb Brand Analysis
Parent Company

Bristol Myers Squibb

Category

Biopharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

Together we can prevail

USP

Bristol-Myers Squibb is a global BioPharma company focused to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Bristol Myers Squibb STP
Bristol Myers Squibb Segmentation

Diseases such as cancer, cardiovascular disease, diabetes, hepatitis B, HIV/AIDS, rheumatoid arthritis and psychiatric disorders

Bristol Myers Squibb Target Market

Healthcare professionals, doctors, pharmacists

Bristol Myers Squibb Positioning

Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Bristol Myers Squibb SWOT Analysis
Bristol Myers Squibb Strengths

Below are the Strengths in the SWOT Analysis of Bristol Myers Squibb:

1.Deliver new medicines regularly

2. Provide free medications to qualifying patients with financial problems in the U.S.

3. Employ 44000 people all over world, strong global footprint

4. Corporate strategy with the acquisition of many other companies

5. String of new technologies, alliances has strengthened the brand

6. Co-development and co-commercialization agreements with companies have boosted image

Bristol Myers Squibb Weaknesses

Here are the weaknesses in the Bristol Myers Squibb SWOT Analysis:

1.Strong dependence on working with third parties to improve and enhance abilities

2. Substantial drop in sales for two key drugs: Plavix, a blood thinner, and Pravachol, a cholesterol-lowering drug.

3. Company layoffs and post retirement plans may affect employee relations.

Bristol Myers Squibb Opportunities

Following are the Opportunities in Bristol Myers Squibb SWOT Analysis:

1. Security technologies to make packaging and products less vulnerable to counterfeiting and to secure their movement within the supply chain

2. An integrated team addresses counterfeiting, product tampering, theft and diversion issues

3. Expand access to its products through strategic acquisitions & partnerships.

Bristol Myers Squibb Threats

The threats in the SWOT Analysis of Bristol Myers Squibb are as mentioned:

1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply.

2. Counterfeit drugs and product tampering, theft or diversion represent a threat

3. Pricing  pressures

4. Global economic slowdown

Bristol Myers Squibb Competition
Competitors

Below are the top 6 Bristol Myers Squibb competitors:

1.AstraZeneca

2.Roche Holding

3.Novartis

4.Merck & Co.

5.Biogen

6.Teva Pharmaceutical


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bristol Myers Squibb. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin