Published in Pharma and Healthcare category by MBA Skool Team
Bristol Myers Squibb is one of the leading brands in the pharma and healthcare sector. Bristol Myers Squibb SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bristol Myers Squibb:
Provide free medications to qualifying patients with financial problems in the U.S.
Employ 44000 people all over world, strong global footprint
Corporate strategy with the acquisition of many other companies
String of new technologies, alliances has strengthened the brand
Co-development and co-commercialization agreements with companies have boosted image
Above are the strengths in the SWOT Analysis of Bristol Myers Squibb. The strengths of Bristol Myers Squibb looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bristol Myers Squibb Weaknesses
Strong dependence on working with third parties to improve and enhance abilities
Substantial drop in sales for two key drugs: Plavix, a blood thinner, and Pravachol, a cholesterol-lowering drug.
Company layoffs and post retirement plans may affect employee relations.
These were the weaknesses in the Bristol Myers Squibb SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bristol-Myers Squibb is a global BioPharma company focused to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.
Bristol Myers Squibb STP
Diseases such as cancer, cardiovascular disease, diabetes, hepatitis B, HIV/AIDS, rheumatoid arthritis and psychiatric disorders
Healthcare professionals, doctors, pharmacists
Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.
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