Bristol Myers Squibb SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 10932

SWOT analysis of Bristol Myers Squibb analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bristol Myers Squibb SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bristol Myers Squibb to benchmark its business & performance as compared to the competitors and industry. Bristol Myers Squibb is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Bristol Myers Squibb competitors and elaborates Bristol Myers Squibb market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bristol Myers Squibb SWOT, Competitors, Marketing STP & Brand analysis Table
Bristol Myers Squibb Brand Analysis
Parent Company

Bristol Myers Squibb




Pharma and Healthcare

Tagline/ Slogan

Together we can prevail


Bristol-Myers Squibb is a global BioPharma company focused to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Bristol Myers Squibb STP

Diseases such as cancer, cardiovascular disease, diabetes, hepatitis B, HIV/AIDS, rheumatoid arthritis and psychiatric disorders

Target Group

Healthcare professionals, doctors, pharmacists


Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases.

Bristol Myers Squibb SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bristol Myers Squibb. Strengths are:

1.Deliver new medicines regularly

2. Provide free medications to qualifying patients with financial problems in the U.S.

3. Employ 44000 people all over world, strong global footprint

4. Corporate strategy with the acquisition of many other companies

5. String of new technologies, alliances has strengthened the brand

6. Co-development and co-commercialization agreements with companies have boosted image


Here are the weaknesses in the Bristol Myers Squibb SWOT Analysis:

1.Strong dependence on working with third parties to improve and enhance abilities

2. Substantial drop in sales for two key drugs: Plavix, a blood thinner, and Pravachol, a cholesterol-lowering drug.

3. Company layoffs and post retirement plans may affect employee relations.


Following are the Opportunities in Bristol Myers Squibb SWOT Analysis:

1. Security technologies to make packaging and products less vulnerable to counterfeiting and to secure their movement within the supply chain

2. An integrated team addresses counterfeiting, product tampering, theft and diversion issues

3. Expand access to its products through strategic acquisitions & partnerships.


The threats in the SWOT Analysis of Bristol Myers Squibb are as mentioned:

1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply.

2. Counterfeit drugs and product tampering, theft or diversion represent a threat

3. Pricing  pressures

4. Global economic slowdown

Bristol Myers Squibb Competition

Below are the top 6 Bristol Myers Squibb competitors:


2.Roche Holding


4.Merck & Co.


6.Teva Pharmaceutical

The brandguide table above concludes the Bristol Myers Squibb SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bristol Myers Squibb. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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