SWOT analysis of Abbott Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Abbott Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Abbott Laboratories to benchmark its business & performance as compared to the competitors and industry. Abbott Laboratories is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Abbott Laboratories competitors and elaborates Abbott Laboratories market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Abbott Laboratories Brand Analysis | |
|---|---|
| Parent Company |
Abbott Laboratories |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
A promise for life |
| USP |
Abbott is a global, diversified healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritional products for children and adults, and medical products, including devices, diagnostic tests and instruments. |
| Abbott Laboratories STP | |
| Segment |
Pharmaceutical and medical diagnostic instruments and tests, minimally invasive surgical devices used for diagnosis of diseases. |
| Target Group |
Small and large enterprises across the globe using diagnostic instruments |
| Positioning |
Abbott is there for people in their pursuit of healthy lives. |
| Abbott Laboratories SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abbott Laboratories. Strengths are: 1. Abbott is collaborating with Syngene, India's leading contract research organization, to establish its first nutrition research and development (R&D) center in the country 2. Abbott Molecular has acquired an exclusive license to develop a diagnostic test in the United States based on several new biomarkers 3. Includes a broad range of specialized medicines; medical diagnostic instruments and tests; minimally invasive surgical devices; a spectrum of nutritional supplements for infants, children and adults; and products for veterinary care. 4. Abbott Launches PediaSure SideKicks , a nutritional beverage to help balance out a picky eater's uneven diet 5.Strong employee force of 90,000 |
| Weaknesses |
Here are the weaknesses in the Abbott Laboratories SWOT Analysis: 1. Products listed on the site may be available only in certain countries. 2.Company is overly dependent upon mature products whose patents may expire in near future 3. Abbot faces lot of litigation cases in various countries regarding its products |
| Opportunities |
Following are the Opportunities in Abbott Laboratories SWOT Analysis: 1. Broad-based medical innovation, in technologies and businesses across the spectrum of health care 2. Pioneering solutions that advance health care 3. Address health needs in under-developed and poor countries 4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world. |
| Threats |
The threats in the SWOT Analysis of Abbott Laboratories are as mentioned: 1. Increasing obsolesce of technology 2. Competition from peers |
| Abbott Laboratories Competition | |
| Competitors |
Below are the top 5 Abbott Laboratories competitors: 2. Dr.Reddy's 3. Cipla 4. Lupin 5. Ranbaxy |
The brandguide table above concludes the Abbott Laboratories SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abbott Laboratories. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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