Abbott Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Abbott Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Abbott Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Abbott Laboratories to benchmark its business & performance as compared to the competitors and industry. As of 2020, Abbott Laboratories is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Abbott Laboratories competitors and includes Abbott Laboratories target market, segmentation, positioning & Unique Selling Proposition (USP).

Abbott Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Abbott Laboratories Brand Analysis
Parent Company

Abbott Laboratories

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

A promise for life

USP

Abbott is a global, diversified healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritional products for children and adults, and medical products, including devices, diagnostic tests and instruments.

Abbott Laboratories STP
Abbott Laboratories Segmentation

Pharmaceutical and  medical diagnostic instruments and tests, minimally invasive surgical devices used for diagnosis of diseases.

Abbott Laboratories Target Market

Small and large enterprises across the globe using diagnostic instruments

Abbott Laboratories Positioning

Abbott is there for people in their pursuit of healthy lives.

Abbott Laboratories SWOT Analysis
Abbott Laboratories Strengths

Below are the Strengths in the SWOT Analysis of Abbott Laboratories:

1. Abbott is collaborating with Syngene, India's leading contract research organization, to establish its first nutrition research and development (R&D) center in the country

2. Abbott Molecular has acquired an exclusive license to develop a diagnostic test in the United States based on several new biomarkers

3. Includes a broad range of specialized medicines; medical diagnostic instruments and tests; minimally invasive surgical devices; a spectrum of nutritional supplements for infants, children and adults; and products for veterinary care.

4. Abbott Launches PediaSure SideKicks , a nutritional beverage to help balance out a picky eater's uneven diet

5.Strong employee force of 90,000

Abbott Laboratories Weaknesses

Here are the weaknesses in the Abbott Laboratories SWOT Analysis:

1. Products listed on the site may be available only in certain countries.

2.Company is overly dependent upon mature products whose patents may expire in near future

3. Abbot faces lot of litigation cases in various countries regarding its products

Abbott Laboratories Opportunities

Following are the Opportunities in Abbott Laboratories SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Pioneering solutions that advance health care

3. Address health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Abbott Laboratories Threats

The threats in the SWOT Analysis of Abbott Laboratories are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Abbott Laboratories Competition
Competitors

Below are the top 5 Abbott Laboratories competitors:

1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abbott Laboratories. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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