SWOT Analysis of Abbott Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Abbott Laboratories |
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Parent Company |
Abbott Laboratories |
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Category |
Pharmaceuticals |
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Sector |
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Tagline/ Slogan |
A promise for life |
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USP |
Abbott is a global, diversified healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritional products for children and adults, and medical products, including devices, diagnostic tests and instruments. |
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Abbott Laboratories STP |
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Segment |
Pharmaceutical and medical diagnostic instruments and tests, minimally invasive surgical devices used for diagnosis of diseases. |
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Target Group |
Small and large enterprises across the globe using diagnostic instruments |
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Positioning |
Abbott is there for people in their pursuit of healthy lives. |
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Abbott Laboratories SWOT Analysis |
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Strengths |
1. Abbott is collaborating with Syngene, India's leading contract research organization, to establish its first nutrition research and development (R&D) center in the country 2. Abbott Molecular has acquired an exclusive license to develop a diagnostic test in the United States based on several new biomarkers 3. Includes a broad range of specialized medicines; medical diagnostic instruments and tests; minimally invasive surgical devices; a spectrum of nutritional supplements for infants, children and adults; and products for veterinary care. 4. Abbott Launches PediaSure SideKicks , a nutritional beverage to help balance out a picky eater's uneven diet 5.Strong employee force of 90,000 |
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Weaknesses |
1. Products listed on the site may be available only in certain countries. 2.Company is overly dependent upon mature products whose patents may expire in near future 3. Abbot faces lot of litigation cases in various countries regarding its products |
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Opportunities |
1. Broad-based medical innovation, in technologies and businesses across the spectrum of health care 2. Pioneering solutions that advance health care 3. Address health needs in under-developed and poor countries 4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world. |
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Threats |
1. Increasing obsolesce of technology 2. Competition from peers |
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Abbott Laboratories Competition |
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Competitors |
2. Dr.Reddy's 3. Cipla 4. Lupin 5. Ranbaxy |
The brandguide table above concludes the Abbott Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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