Abbott Laboratories SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Abbott Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Abbott Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Abbott Laboratories to benchmark its business & performance as compared to the competitors. Abbott Laboratories is one of the leading brands in the pharma and healthcare sector.

The article below lists the Abbott Laboratories SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Abbott Laboratories SWOT Analysis:

SWOT Analysis of Abbott Laboratories

For Abbott Laboratories, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Abbott Laboratories Strengths

The strengths of Abbott Laboratories looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Abbott Laboratories :

1. Abbott is collaborating with Syngene, India's leading contract research organization, to establish its first nutrition research and development (R&D) center in the country

2. Abbott Molecular has acquired an exclusive license to develop a diagnostic test in the United States based on several new biomarkers

3. Includes a broad range of specialized medicines; medical diagnostic instruments and tests; minimally invasive surgical devices; a spectrum of nutritional supplements for infants, children and adults; and products for veterinary care.

4. Abbott Launches PediaSure SideKicks , a nutritional beverage to help balance out a picky eater's uneven diet

5.Strong employee force of 90,000

Abbott Laboratories Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Abbott Laboratories SWOT Analysis:

1. Products listed on the site may be available only in certain countries.

2.Company is overly dependent upon mature products whose patents may expire in near future

3. Abbot faces lot of litigation cases in various countries regarding its products


Abbott Laboratories Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Abbott Laboratories SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Pioneering solutions that advance health care

3. Address health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Abbott Laboratories Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Abbott Laboratories are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers


Abbott Laboratories Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Abbott Laboratories:

1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy

Hence this concludes the Abbott Laboratories SWOT analysis.

Continue reading more about the brand/company.

About Abbott Laboratories

Abbott Laboratories Overview
Parent Company

Abbott Laboratories

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

A promise for life

USP

Abbott is a global, diversified healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritional products for children and adults, and medical products, including devices, diagnostic tests and instruments.

Abbott Laboratories STP
Segmentation

Pharmaceutical and  medical diagnostic instruments and tests, minimally invasive surgical devices used for diagnosis of diseases.

Target Market

Small and large enterprises across the globe using diagnostic instruments

Positioning

Abbott is there for people in their pursuit of healthy lives.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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