Abbott SWOT Analysis
Abbott is one of the leading brands in the pharma and healthcare sector. Abbott SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Abbott:
Quick Glance:
Abbott Strengths
- Abbott is collaborating with Syngene, India's leading contract research organization, to establish its first nutrition research and development (R&D) center in the country
- Abbott Molecular has acquired an exclusive license to develop a diagnostic test in the United States based on several new biomarkers
- Includes a broad range of specialized medicines; medical diagnostic instruments and tests; minimally invasive surgical devices; a spectrum of nutritional supplements for infants, children and adults; and products for veterinary care.
- Abbott Launches PediaSure SideKicks , a nutritional beverage to help balance out a picky eater's uneven diet
- Strong employee force of 90,000
Above are the strengths in the SWOT Analysis of Abbott. The strengths of Abbott looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Abbott Weaknesses
- Products listed on the site may be available only in certain countries.
- Company is overly dependent upon mature products whose patents may expire in near future
- Abbot faces lot of litigation cases in various countries regarding its products
These were the weaknesses in the Abbott SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Abbott Opportunities
- Broad-based medical innovation, in technologies and businesses across the spectrum of health care
- Pioneering solutions that advance health care
- Address health needs in under-developed and poor countries
- Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
Above we covered the opportunities in Abbott SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Abbott Threats
- Increasing obsolesce of technology
- Competition from peers
The threats in the SWOT Analysis of Abbott are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Abbott SWOT analysis.
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About Abbott
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Abbott Overview | |
|---|---|
| Parent Company |
Abbott Laboratories |
| Category |
Pharmaceuticals |
| Sector | |
| Tagline/ Slogan |
A promise for life |
| USP |
Abbott is a global, diversified healthcare company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritional products for children and adults, and medical products, including devices, diagnostic tests and instruments. |
| Abbott STP | |
| Segmentation |
Pharmaceutical and medical diagnostic instruments and tests, minimally invasive surgical devices used for diagnosis of diseases. |
| Target Market |
Small and large enterprises across the globe using diagnostic instruments |
| Positioning |
Abbott is there for people in their pursuit of healthy lives. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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