Pfizer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Pfizer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pfizer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pfizer to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pfizer is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pfizer competitors and includes Pfizer target market, segmentation, positioning & Unique Selling Proposition (USP).

Pfizer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pfizer Brand Analysis
Parent Company

Pfizer Ltd




Pharma and Healthcare

Tagline/ Slogan

Doing things differently


Pfizer Inc discovers, develops, manufactures, and markets leading prescription drugs

Pfizer STP
Pfizer Segmentation

Heart disease, Obesity, psychiatric disorders, cognitive enhancers, oncology & animal health segment , dysfunction

Pfizer Target Market

Large business owners & operators

Pfizer Positioning

Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life. They strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.

Pfizer SWOT Analysis
Pfizer Strengths

Below are the Strengths in the SWOT Analysis of Pfizer:

1. One of the largest pharmaceutical company in the world and spread over more than 50 countries.

2. Excellent research and development (R&D) creating innovative and breakthrough products

3. Mergers and acquisitions with big pharma brands increasing brand reputation

4. Has over 100,000 employees as a part of the organization

5. Strong brand name and recall globally

Pfizer Weaknesses

Tough competition from other major pharma brands means limited scope for market share growth

Negative brand image due to involvement in largest healthcare fraud of marketing its drug illegally

Pfizer Opportunities

Following are the Opportunities in Pfizer SWOT Analysis:

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Pfizer Threats

The threats in the SWOT Analysis of Pfizer are as mentioned:

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets

Pfizer Competition

Below are the top 9 Pfizer competitors:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Roche Holdings

9. Sun Pharma Industries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pfizer. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin