Published in Pharma and Healthcare category by MBA Skool Team
Pfizer is one of the leading brands in the pharma and healthcare sector. Pfizer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pfizer:
Pfizer is one of the largest pharmaceutical companies in the world and spread to almost all countries worldwide
Pfizer has an excellent research and development (R&D) creating innovative and breakthrough products
Mergers and acquisitions with big pharma brands increases the brand reputation of the company
The company has over 70,000 employees as a part of the organization
Pfizer has a very strong brand name and recall globally due to its leadership in the pharmaceutical sector
The company has a robust financial position and has good presence on NYSE and S&P
Pfizer's average annual revenue is approximately $40 billion
During the 2020 pandemic, Pfizer has invested more than $2 billion for research of vaccinations
The vaccinations developed by the company has been distributed all across the world
Above are the strengths in the SWOT Analysis of Pfizer. The strengths of Pfizer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tough competition from other major pharma brands means limited scope for market share growth
Negative brand image due to legal issues and lawsuits in the past
These were the weaknesses in the Pfizer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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