Pfizer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 06, 2021

SWOT analysis of Pfizer analyses the brand by its strengths, weaknesses, opportunities & threats. In Pfizer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pfizer to benchmark its business & performance as compared to the competitors. Pfizer is one of the leading brands in the pharma and healthcare sector.

The table below lists the Pfizer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pfizer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pfizer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pfizer Brand Analysis
Parent Company

Pfizer Ltd




Pharma and Healthcare

Tagline/ Slogan

Doing things differently


Pfizer Inc discovers, develops, manufactures, and markets leading prescription drugs

Pfizer STP

Heart disease, Obesity, psychiatric disorders, cognitive enhancers, oncology & animal health segment , dysfunction

Target Group

Large business owners & operators


Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life

SWOT Analysis of Pfizer
Pfizer Strengths

Below are the Strengths in the SWOT Analysis of Pfizer:

1. Pfizer is one of the largest pharmaceutical companies in the world and spread to almost all countries worldwide

2. Pfizer has an excellent research and development (R&D) creating innovative and breakthrough products

3. Mergers and acquisitions with big pharma brands increases the brand reputation of the company

4. The company has over 70,000 employees as a part of the organization

5. Pfizer has a very strong brand name and recall globally due to its leadership in the pharmaceutical sector

6. The company has a robust financial position and has good presence on NYSE and S&P

7. Pfizer's average annual revenue is approximately $40 billion

8. During the 2020 pandemic, Pfizer has invested more than $2 billion for research of vaccinations

9. The vaccinations developed by the company has been distributed all across the world

Pfizer Weaknesses

Here are the weaknesses in the Pfizer SWOT Analysis:

1. Tough competition from other major pharma brands means limited scope for market share growth

2. Negative brand image due to legal issues and lawsuits in the past

Pfizer Opportunities

Following are the Opportunities in Pfizer SWOT Analysis:

1. Strategic agreements with other pharmaceutical companies and organizations to boost its research

2. Increasing awareness about healthcare needs and increasing demand for quality healthcare solutions

3. Global penetration through mergers and acquisitions

Pfizer Threats

The threats in the SWOT Analysis of Pfizer are as mentioned:

1. Risk of unsuccessful new products can lead to loss of revenue

2. Regulatory environment becoming more stringent can lead to challenges in global operations

3. Economic slowdown in European markets can lead to loss in business for Pfizer

Pfizer Competition
Pfizer Competitors

Below are the top 9 competitors of Pfizer:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Roche

9. Sun Pharma Industries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pfizer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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