Pfizer SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 15220

SWOT Analysis of Pfizer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pfizer Ltd




Health care

Tagline/ Slogan

Doing things differently


Pfizer Inc discovers, develops, manufactures, and markets leading prescription drugs



Heart disease, Obesity, psychiatric disorders, cognitive enhancers, oncology & animal health segment , dysfunction

Target Group

Large business owners & operators


Pfizer is committed to applying science and global resources to improve health and well-being at every stage of life. They strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.

SWOT Analysis


1. One of the largest pharmaceutical company in the world and spread over more than 50 countries.

2. Excellent research and development (R&D) creating innovative and breakthrough products

3. Mergers and acquisitions with big pharma brands increasing brand reputation

4. Has over 100,000 employees as a part of the organization

5. Strong brand name and recall globally


Tough competition from other major pharma brands means limited scope for market share growth

Negative brand image due to involvement in largest healthcare fraud of marketing its drug illegally


1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions


1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets



1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Roche Holdings

9. Sun Pharma Industries

The table above concludes the Pfizer SWOT analysis along with its marketing and brand parameters.


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