Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Novartis analyses the brand by its strengths, weaknesses, opportunities & threats. In Novartis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Novartis to benchmark its business & performance as compared to the competitors. Novartis is one of the leading brands in the pharma and healthcare sector.
The article below lists the Novartis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Novartis SWOT Analysis:
For Novartis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Novartis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Novartis :
1.Has a global reach in over 140 countries
2. Core businesses in pharmaceuticals, vaccines, consumer health, generics and animal health
3. Novartis Biotechnology leadership camp organized by it is a unique step
4. Mergers and acquisitions have it a strong brand
5. First company-wide health and well-being initiative at Novartis
Employee strength of over 120,000.
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Novartis SWOT Analysis:
1. Controversies regarding their advertising of certain products affected brand image 2. Case regarding Indian patent laws also created a problem for the brand
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Novartis SWOT Analysis:
1. Broad-based medical innovation, in technologies and businesses across the spectrum of health care
2. Venture into health needs in under-developed and poor countries
4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Novartis are as mentioned:
1. Increasing obsolesce of technology
2. Competition from peers
There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Novartis:
We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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