Novartis SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 18161

SWOT analysis of Novartis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Novartis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Novartis to benchmark its business & performance as compared to the competitors and industry. Novartis is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Novartis competitors and elaborates Novartis market segmentation, target group, positioning & Unique Selling Proposition (USP).

Novartis SWOT, Competitors, Marketing STP & Brand analysis Table
Novartis Brand Analysis
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Novartis: No pipelines, just pipedreams


Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis STP

Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics

Target Group

Healthcare professionals, Doctors,


We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Novartis. Strengths are:

1.Has a global reach in over 140 countries

2. Core businesses in pharmaceuticals, vaccines, consumer health, generics  and animal health

3. Novartis Biotechnology leadership camp organized by it is a unique step

4. Mergers and acquisitions have it a strong brand

5. First company-wide health and well-being initiative at Novartis

Employee strength of over 120,000.


Here are the weaknesses in the Novartis SWOT Analysis:

1. Controversies regarding their advertising of certain products affected brand image
2. Case regarding Indian patent laws also created a problem for the brand


Following are the Opportunities in Novartis SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.


The threats in the SWOT Analysis of Novartis are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Novartis Competition

Below are the top 10 Novartis competitors:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. GSK

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

The brandguide table above concludes the Novartis SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Novartis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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