Novartis SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 13997

SWOT Analysis of Novartis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Pharma and Healthcare

Tagline/ Slogan

Novartis: No pipelines, just pipedreams


Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis STP


Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics

Target Group

Healthcare professionals, Doctors,


We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Novartis :

1.Has a global reach in over 140 countries

2. Core businesses in pharmaceuticals, vaccines, consumer health, generics  and animal health

3. Novartis Biotechnology leadership camp organized by it is a unique step

4. Mergers and acquisitions have it a strong brand

5. First company-wide health and well-being initiative at Novartis

Employee strength of over 120,000.


1. Controversies regarding their advertising of certain products affected brand image
2. Case regarding Indian patent laws also created a problem for the brand


1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.


1. Increasing obsolesce of technology

2. Competition from peers

Novartis Competition


Below are the 10 main Novartis competitors :

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. GSK

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

The brandguide table above concludes the Novartis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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