Published in Pharma and Healthcare category by MBA Skool Team
Novartis is one of the leading brands in the pharma and healthcare sector. Novartis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Novartis:
Core businesses in pharmaceuticals, vaccines, consumer health, generics and animal health
Novartis Biotechnology leadership camp organized by it is a unique step
Mergers and acquisitions have it a strong brand
First company-wide health and well-being initiative at Novartis
Employee strength of over 120,000.
Above are the strengths in the SWOT Analysis of Novartis. The strengths of Novartis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversies regarding their advertising of certain products affected brand image
Case regarding Indian patent laws also created a problem for the brand
These were the weaknesses in the Novartis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.
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