Novartis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Novartis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Novartis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Novartis to benchmark its business & performance as compared to the competitors and industry. As of 2020, Novartis is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Novartis competitors and includes Novartis target market, segmentation, positioning & Unique Selling Proposition (USP).

Novartis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Novartis Brand Analysis
Parent Company

Novartis

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Novartis: No pipelines, just pipedreams

USP

Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis STP
Novartis Segmentation

Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics

Target Group

Healthcare professionals, Doctors,

Novartis Positioning

We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis SWOT Analysis
Novartis Strengths

Below are the Strengths in the SWOT Analysis of Novartis:

1.Has a global reach in over 140 countries

2. Core businesses in pharmaceuticals, vaccines, consumer health, generics  and animal health

3. Novartis Biotechnology leadership camp organized by it is a unique step

4. Mergers and acquisitions have it a strong brand

5. First company-wide health and well-being initiative at Novartis

Employee strength of over 120,000.

Novartis Weaknesses

Here are the weaknesses in the Novartis SWOT Analysis:

1. Controversies regarding their advertising of certain products affected brand image
2. Case regarding Indian patent laws also created a problem for the brand

Novartis Opportunities

Following are the Opportunities in Novartis SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Novartis Threats

The threats in the SWOT Analysis of Novartis are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Novartis Competition
Competitors

Below are the top 10 Novartis competitors:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. GSK

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Novartis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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