Novartis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Novartis SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Novartis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Novartis to benchmark its business & performance as compared to the competitors, and make strategic improvements. Novartis is one of the leading brands in the pharma and healthcare sector.

The article below lists the Novartis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Novartis SWOT Analysis:

SWOT Analysis of Novartis

For Novartis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Novartis Strengths

The strengths of Novartis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Novartis :

1.Has a global reach in over 140 countries

2. Core businesses in pharmaceuticals, vaccines, consumer health, generics  and animal health

3. Novartis Biotechnology leadership camp organized by it is a unique step

4. Mergers and acquisitions have it a strong brand

5. First company-wide health and well-being initiative at Novartis

Employee strength of over 120,000.

Novartis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Novartis SWOT Analysis:

1. Controversies regarding their advertising of certain products affected brand image
2. Case regarding Indian patent laws also created a problem for the brand

Novartis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Novartis SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Novartis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Novartis are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Novartis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Novartis:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. GSK

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

Hence this concludes the Novartis SWOT analysis.

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About Novartis

Novartis Overview
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Novartis: No pipelines, just pipedreams


Discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

Novartis STP

Animal health, Diagnostics, Oncology, cns drugs, vaccines & generics

Target Group

Healthcare professionals, Doctors,


We want to discover, develop and successfully market innovative products to prevent and cure diseases, to ease suffering and to enhance the quality of life.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Novartis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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