Motorola Solutions SWOT Analysis, USP & Competitors

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SWOT Analysis of Motorola Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motorola Solutions

Parent Company

Motorola Solutions


Two-way radios and other communications equipment


Telecommunications equipment

Tagline/ Slogan

Helping customers be their best in the moments that matter


Leading provider of mission-critical communication products and services



Individuals/Businesses requiring communication equipment

Target Group

Enterprise/ Government customers


Connecting people through technology

SWOT Analysis


1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization


1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company


1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures


1. Risk from the US government contracts and grants

2. Tax rates and other government regulations



1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent

The table above concludes the Motorola Solutions SWOT analysis along with its marketing and brand parameters.


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