Motorola Solutions SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3113

SWOT Analysis of Motorola Solutions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motorola Solutions

Parent Company

Motorola Solutions


Two-way radios and other communications equipment


Telecom Service Providers

Tagline/ Slogan

Helping customers be their best in the moments that matter


Leading provider of mission-critical communication products and services

Motorola Solutions STP


Individuals/Businesses requiring communication equipment

Target Group

Enterprise/ Government customers


Connecting people through technology

Motorola Solutions SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Motorola Solutions :

1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization


1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company


1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures


1. Risk from the US government contracts and grants

2. Tax rates and other government regulations

Motorola Solutions Competition


Below are the 3 main Motorola Solutions competitors :

1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent

The brandguide table above concludes the Motorola Solutions SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Motorola Solutions. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: