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Motorola SWOT Analysis

Here is a detailed SWOT analysis of Motorola covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Telecom Service Providers category Read time:

Motorola Strengths

  1. Robust market position and top pf the mind brand
  2. Strong R&D capabilities
  3. Extensive product portfolio 
  4. WiMAX is one of the leading technologies and Motorola already travelled half-way in developing this technology
  5. In western countries Motorola has a strong brand reputation
  6. Robust R&D department equipped with latest machines and gadgets
  7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical
  8. Over 15,000 people are employed with the organization

Above are the strengths in the SWOT Analysis of Motorola. The strengths of Motorola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Motorola Weaknesses

  1. Intense competition has lead to market share decline 
  2. After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company

These were the weaknesses in the Motorola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Motorola Opportunities

  1. Growing RFID market and wireless infrastructure 
  2. Positive outlook for public safety LTE market
  3. Vast markets in Africa and Asia provide an opportunity of growth
  4. Increased automation can pull up the demand for SCADA system that Motorola manufactures

Above we covered the opportunities in Motorola SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Motorola Threats

  1. Risk from the US government contracts and grants
  2. Tax rates and other government regulations

The threats in the SWOT Analysis of Motorola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Motorola SWOT analysis.

About Motorola

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Motorola Overview
Parent Company

Motorola Solutions
Category

Two-way radios and other communications equipment
Sector

Telecom Service Providers
Tagline/ Slogan

Helping customers be their best in the moments that matter
USP

Leading provider of mission-critical communication products and services
Motorola STP
Segmentation

Individuals/Businesses requiring communication equipment
Target Market

Enterprise/ Government customers
Positioning

Connecting people through technology


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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