Motorola Solutions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Motorola Solutions

Two-way radios and other communications equipment

Telecom Service Providers

Helping customers be their best in the moments that matter

Leading provider of mission-critical communication products and services

Individuals/Businesses requiring communication equipment

Enterprise/ Government customers

Connecting people through technology

Below are the Strengths in the SWOT Analysis of Motorola Solutions:

1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization

Here are the weaknesses in the Motorola Solutions SWOT Analysis:

1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company

Following are the Opportunities in Motorola Solutions SWOT Analysis:

1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures

The threats in the SWOT Analysis of Motorola Solutions are as mentioned:

1. Risk from the US government contracts and grants

2. Tax rates and other government regulations

Below are the top 3 Motorola Solutions competitors:

1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent