Motorola Solutions SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Motorola Solutions analyses the brand by its strengths, weaknesses, opportunities & threats. In Motorola Solutions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motorola Solutions to benchmark its business & performance as compared to the competitors. Motorola Solutions is one of the leading brands in the telecom service providers sector.

The table below lists the Motorola Solutions SWOT (Strengths, Weaknesses, Opportunities, Threats), top Motorola Solutions competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Motorola Solutions SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Motorola Solutions Brand Analysis
Parent Company

Motorola Solutions


Two-way radios and other communications equipment


Telecom Service Providers

Tagline/ Slogan

Helping customers be their best in the moments that matter


Leading provider of mission-critical communication products and services

Motorola Solutions STP

Individuals/Businesses requiring communication equipment

Target Group

Enterprise/ Government customers


Connecting people through technology

SWOT Analysis of Motorola Solutions
Motorola Solutions Strengths

Below are the Strengths in the SWOT Analysis of Motorola Solutions:

1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization

Motorola Solutions Weaknesses

Here are the weaknesses in the Motorola Solutions SWOT Analysis:

1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company

Motorola Solutions Opportunities

Following are the Opportunities in Motorola Solutions SWOT Analysis:

1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures

Motorola Solutions Threats

The threats in the SWOT Analysis of Motorola Solutions are as mentioned:

1. Risk from the US government contracts and grants

2. Tax rates and other government regulations

Motorola Solutions Competition
Motorola Solutions Competitors

Below are the top 3 competitors of Motorola Solutions:

1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Motorola Solutions. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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