Motorola Solutions SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Motorola Solutions analyses the brand by its strengths, weaknesses, opportunities & threats. In Motorola Solutions SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motorola Solutions to benchmark its business & performance as compared to the competitors. Motorola Solutions is one of the leading brands in the telecom service providers sector.

The article below lists the Motorola Solutions SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Motorola Solutions SWOT Analysis:

SWOT Analysis of Motorola Solutions

For Motorola Solutions, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Motorola Solutions Strengths

The strengths of Motorola Solutions looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Motorola Solutions :

1. Robust market position and top pf the mind brand
2. Strong R&D capabilities

3. Extensive product portfolio 
4. WiMAX is one of the leading technologies and Motorala already travelled half-way in developing this technology

5. In western countries Motorala has a strong brand reputation

6. Robust R&D department equipped with latest machines and gadgets

7. Strong Intellectual Property Portfolio. Thousands of patents focused on wireless technologies and mission-critical

8. Over 15,000 people are employed with the organization

Motorola Solutions Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Motorola Solutions SWOT Analysis:

1. Intense competition has lead to market share decline 
2.After the spin-off of Networks division and mobile phones division, revenues have fallen. This caused a lack of investment for further expansion of the company


Motorola Solutions Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Motorola Solutions SWOT Analysis:

1. Growing RFID market and wireless infrastrucutre 
2. Positive outlook for public safety LTE market
3. Vast markets in Africa and Asia provide an opportuinty of growth

4. Increased automation can pull up the demand for SCADA system that Motorola manufactures

Motorola Solutions Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Motorola Solutions are as mentioned:

1. Risk from the US government contracts and grants

2. Tax rates and other government regulations


Motorola Solutions Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Motorola Solutions:

1. Honeywell International
2. Harris Corporation
3. Alcatel Lucent

Hence this concludes the Motorola Solutions SWOT analysis.

Continue reading more about the brand/company.

About Motorola Solutions

Motorola Solutions Overview
Parent Company

Motorola Solutions

Category

Two-way radios and other communications equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Helping customers be their best in the moments that matter

USP

Leading provider of mission-critical communication products and services

Motorola Solutions STP
Segmentation

Individuals/Businesses requiring communication equipment

Target Market

Enterprise/ Government customers

Positioning

Connecting people through technology


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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