Etisalat SWOT Analysis, Competitors & USP

Etisalat SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Etisalat, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Etisalat to benchmark its business & performance as compared to the competitors, and make strategic improvements. Etisalat is one of the leading brands in the telecom service providers sector.

The article below lists the Etisalat SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Etisalat SWOT Analysis:

SWOT Analysis of Etisalat

For Etisalat, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Etisalat Strengths

The strengths of Etisalat looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Etisalat :

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Etisalat Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Etisalat SWOT Analysis:

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Etisalat Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Etisalat SWOT Analysis:

1.Enchancing customer services
2.Increased bucket offering to customers

Etisalat Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Etisalat are as mentioned:

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

Hence this concludes the Etisalat SWOT analysis.

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About Etisalat

Etisalat Overview
Parent Company	Emirates Telecommunications Corporation
Category	Mobile service provider
Sector	Telecom Service Providers
Tagline/ Slogans	Now you're talking
USP	Reputation for launching the right service to the right audience at the right market at the right time
Etisalat STP
Segmentation	Everyone wanting to use a cell phone
Target Market	Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning	One-stop shop for mobile and fixed-line voice and data services

Etisalat Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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