Etisalat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Etisalat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Etisalat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Etisalat to benchmark its business & performance as compared to the competitors and industry. As of 2020, Etisalat is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Etisalat competitors and includes Etisalat target market, segmentation, positioning & Unique Selling Proposition (USP).

Etisalat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Etisalat Brand Analysis
Parent Company

Emirates Telecommunications Corporation


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Now you're talking


Reputation for launching the right service to the right audience at the right market at the right time

Etisalat STP
Etisalat Segmentation

Everyone wanting to use a cell phone

Etisalat Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Etisalat Positioning

One-stop shop for mobile and fixed-line voice and data services

Etisalat SWOT Analysis
Etisalat Strengths

Below are the Strengths in the SWOT Analysis of Etisalat:

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Etisalat Weaknesses

Here are the weaknesses in the Etisalat SWOT Analysis:

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Etisalat Opportunities

Following are the Opportunities in Etisalat SWOT Analysis:

1.Enchancing customer services
2.Increased bucket offering to customers

Etisalat Threats

The threats in the SWOT Analysis of Etisalat are as mentioned:

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

Etisalat Competition

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Etisalat. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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