Etisalat SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 12954

SWOT analysis of Etisalat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Etisalat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Etisalat to benchmark its business & performance as compared to the competitors and industry. Etisalat is one of the leading brands in the telecom service providers sector. The table below also lists the top Etisalat competitors and elaborates Etisalat market segmentation, target group, positioning & Unique Selling Proposition (USP).

Etisalat SWOT, Competitors, Marketing STP & Brand analysis Table
Etisalat Brand Analysis
Parent Company

Emirates Telecommunications Corporation

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Now you're talking

USP

Reputation for launching the right service to the right audience at the right market at the right time

Etisalat STP
Segment

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

One-stop shop for mobile and fixed-line voice and data services

Etisalat SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Etisalat. Strengths are:

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Weaknesses

Here are the weaknesses in the Etisalat SWOT Analysis:

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Opportunities

Following are the Opportunities in Etisalat SWOT Analysis:

1.Enchancing customer services
2.Increased bucket offering to customers

Threats

The threats in the SWOT Analysis of Etisalat are as mentioned:

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

Etisalat Competition
Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T

The brandguide table above concludes the Etisalat SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Etisalat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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