Etisalat SWOT Analysis, Competitors & USP
SWOT analysis of Etisalat analyses the brand by its strengths, weaknesses, opportunities & threats. In Etisalat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Etisalat to benchmark its business & performance as compared to the competitors. Etisalat is one of the leading brands in the telecom service providers sector.
The table below lists the Etisalat SWOT (Strengths, Weaknesses, Opportunities, Threats), top Etisalat competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Etisalat Brand Analysis | |
|---|---|
| Parent Company |
Emirates Telecommunications Corporation |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Now you're talking |
| USP |
Reputation for launching the right service to the right audience at the right market at the right time |
| Etisalat STP | |
| Segment |
Everyone wanting to use a cell phone |
| Target Group |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
One-stop shop for mobile and fixed-line voice and data services |
| SWOT Analysis of Etisalat | |
| Etisalat Strengths |
Below are the Strengths in the SWOT Analysis of Etisalat: 1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services |
| Etisalat Weaknesses |
Here are the weaknesses in the Etisalat SWOT Analysis: 1.Controlling operations in various countries may lead to focus away from quality of service |
| Etisalat Opportunities |
Following are the Opportunities in Etisalat SWOT Analysis: 1.Enchancing customer services |
| Etisalat Threats |
The threats in the SWOT Analysis of Etisalat are as mentioned: 1.Brand clutter may lead to major customer churn rate |
| Etisalat Competition | |
| Etisalat Competitors |
1.Vodafone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Etisalat. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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