Etisalat SWOT Analysis
Etisalat is one of the leading brands in the telecom service providers sector. Etisalat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Etisalat:
Quick Glance:
Etisalat Strengths
- Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
- Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
- Strong brand presence and high marketing
Above are the strengths in the SWOT Analysis of Etisalat. The strengths of Etisalat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Etisalat Weaknesses
- Controlling operations in various countries may lead to focus away from quality of service
- Managing global operation
These were the weaknesses in the Etisalat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Etisalat Opportunities
- Enchancing customer services
- Increased bucket offering to customers
Above we covered the opportunities in Etisalat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Etisalat Threats
- Brand clutter may lead to major customer churn rate
- Entry of new players
The threats in the SWOT Analysis of Etisalat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Etisalat SWOT analysis.
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About Etisalat
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Etisalat Overview | |
|---|---|
| Parent Company |
Emirates Telecommunications Corporation |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Now you're talking |
| USP |
Reputation for launching the right service to the right audience at the right market at the right time |
| Etisalat STP | |
| Segmentation |
Everyone wanting to use a cell phone |
| Target Market |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
One-stop shop for mobile and fixed-line voice and data services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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