Etisalat SWOT Analysis, Competitors & USP

Etisalat

Parent Company

Emirates Telecommunications Corporation

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Now you're talking

USP

Reputation for launching the right service to the right audience at the right market at the right time

Etisalat STP

Segment

Everyone wanting to use a cell phone

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

One-stop shop for mobile and fixed-line voice and data services

Etisalat SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Etisalat. Strengths are:

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Weaknesses

Here are the weaknesses in the Etisalat SWOT Analysis:

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Opportunities

Following are the Opportunities in Etisalat SWOT Analysis:

1.Enchancing customer services
2.Increased bucket offering to customers

Threats

The threats in the SWOT Analysis of Etisalat are as mentioned:

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

Etisalat Competition

Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T