Etisalat SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Here is a detailed SWOT analysis of Etisalat covering strengths, weaknesses, opportunities and threats.

Etisalat Strengths

  1. Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
  2. Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
  3. Strong brand presence and high marketing

Above are the strengths in the SWOT Analysis of Etisalat. The strengths of Etisalat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Etisalat Weaknesses

  1. Controlling operations in various countries may lead to focus away from quality of service
  2. Managing global operation

These were the weaknesses in the Etisalat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Etisalat Opportunities

  1. Enchancing customer services
  2. Increased bucket offering to customers

Above we covered the opportunities in Etisalat SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Etisalat Threats

  1. Brand clutter may lead to major customer churn rate
  2. Entry of new players

The threats in the SWOT Analysis of Etisalat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Etisalat SWOT analysis.

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About Etisalat

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Etisalat Overview
Parent Company

Emirates Telecommunications Corporation

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Now you're talking

USP

Reputation for launching the right service to the right audience at the right market at the right time

Etisalat STP
Segmentation

Everyone wanting to use a cell phone

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

One-stop shop for mobile and fixed-line voice and data services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Etisalat. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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