Etisalat SWOT Analysis, Competitors & USP

Emirates Telecommunications Corporation

Mobile service provider

Telecom Service Providers

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Reputation for launching the right service to the right audience at the right market at the right time

Everyone wanting to use a cell phone

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

One-stop shop for mobile and fixed-line voice and data services

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Etisalat. Strengths are:

1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing

Here are the weaknesses in the Etisalat SWOT Analysis:

1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation

Following are the Opportunities in Etisalat SWOT Analysis:

1.Enchancing customer services
2.Increased bucket offering to customers

The threats in the SWOT Analysis of Etisalat are as mentioned:

1.Brand clutter may lead to major customer churn rate
2.Entry of new players

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T