Cisco Systems SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Cisco Systems SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cisco Systems, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cisco Systems to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cisco Systems is one of the leading brands in the telecom service providers sector.

The article below lists the Cisco Systems SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cisco Systems SWOT Analysis:

SWOT Analysis of Cisco Systems

For Cisco Systems, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cisco Systems Strengths

The strengths of Cisco Systems looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cisco Systems :

1. Geographically Diverse Business

2. Economies of scale lower cost and increases margin

3. Diversified into many segments  and tapping sophisticated markets

4. Market leading position brings many benefits

5. Robust financial performance

6. Known for its strong R & D division

7. A culture that experiments produces better long term values

Cisco Systems Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cisco Systems SWOT Analysis:

1.Declining storage networking market

2. Weak presence in BPO technologies/markets compared to global leaders

Cisco Systems Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cisco Systems SWOT Analysis:

1.Expansion through Strategic Alliances and Acquisitions

2. Smart grid infrastructure could increase demand

3. Wi-Fi Home Calling and mobile broadband

4. Data intensive applications

5. Data Mining

Cisco Systems Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cisco Systems:

1.Hewlett-Packard Company
3.Juniper Networks

Hence this concludes the Cisco Systems SWOT analysis.

Continue reading more about the brand/company.

About Cisco Systems

Cisco Systems Overview
Parent Company

Cisco Systems


Electrical Equipment


Telecom Service Providers

Tagline/ Slogan

Welcome To The Human Network


Cisco Sys's experimentations yield new products and services that outpace competitive threats

Cisco Systems STP

Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing

Target Market

IT firms, Telecommunication companies, Construction companies  and a wide variety of clients who are seeking network solutions


Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate

Cisco Systems Threats 1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business.

2. Open Source Competitors

3. High competitive rivalry

4. Virtualization

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cisco Systems. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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