Cisco Systems SWOT Analysis, USP & Competitors

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SWOT Analysis of Cisco Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cisco Systems

Parent Company

Cisco Systems


Electrical Equipment


Industrial Products

Tagline/ Slogan

Welcome To The Human Network


Cisco Sys's experimentations yield new products and services that outpace competitive threats



Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing

Target Group

IT firms, Telecommunication companies, Construction companies  and a wide variety of clients who are seeking network solutions


Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate

SWOT Analysis


1. Geographically Diverse Business

2. Economies of scale lower cost and increases margin

3. Diversified into many segments  and tapping sophisticated markets

4. Market leading position brings many benefits

5. Robust financial performance

6. Known for its strong R & D division

7. A culture that experiments produces better long term values


1.Declining storage networking market

2. Weak presence in BPO technologies/markets compared to global leaders


1.Expansion through Strategic Alliances and Acquisitions

2. Smart grid infrastructure could increase demand

3. Wi-Fi Home Calling and mobile broadband

4. Data intensive applications

5. Data Mining


1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business.

2. Open Source Competitors

3. High competitive rivalry

4. Virtualization



1.Hewlett-Packard Company
3.Juniper Networks

The table above concludes the Cisco Systems SWOT analysis along with its marketing and brand parameters.


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