Cisco Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cisco Systems analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cisco Systems SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cisco Systems to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cisco Systems is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cisco Systems competitors and includes Cisco Systems target market, segmentation, positioning & Unique Selling Proposition (USP).

Cisco Systems SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cisco Systems Brand Analysis
Parent Company

Cisco Systems


Electrical Equipment


Telecom Service Providers

Tagline/ Slogan

Welcome To The Human Network


Cisco Sys's experimentations yield new products and services that outpace competitive threats

Cisco Systems STP
Cisco Systems Segmentation

Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing

Cisco Systems Target Market

IT firms, Telecommunication companies, Construction companies  and a wide variety of clients who are seeking network solutions

Cisco Systems Positioning

Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate

Cisco Systems SWOT Analysis
Cisco Systems Strengths

Below are the Strengths in the SWOT Analysis of Cisco Systems:

1. Geographically Diverse Business

2. Economies of scale lower cost and increases margin

3. Diversified into many segments  and tapping sophisticated markets

4. Market leading position brings many benefits

5. Robust financial performance

6. Known for its strong R & D division

7. A culture that experiments produces better long term values

Cisco Systems Weaknesses

Here are the weaknesses in the Cisco Systems SWOT Analysis:

1.Declining storage networking market

2. Weak presence in BPO technologies/markets compared to global leaders

Cisco Systems Opportunities

Following are the Opportunities in Cisco Systems SWOT Analysis:

1.Expansion through Strategic Alliances and Acquisitions

2. Smart grid infrastructure could increase demand

3. Wi-Fi Home Calling and mobile broadband

4. Data intensive applications

5. Data Mining

Cisco Systems Threats 1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business.

2. Open Source Competitors

3. High competitive rivalry

4. Virtualization

Cisco Systems Competition

Below are the top 3 Cisco Systems competitors:

1.Hewlett-Packard Company
3.Juniper Networks

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cisco Systems. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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