Cisco SWOT Analysis

Cisco Strengths

1. Geographically Diverse Business
2. Economies of scale lower cost and increases margin
3. Diversified into many segments  and tapping sophisticated markets
4. Market leading position brings many benefits
5. Robust financial performance
6. Known for its strong R & D division
7. A culture that experiments produces better long term values

Above are the strengths in the SWOT Analysis of Cisco. The strengths of Cisco looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cisco Weaknesses

1. Declining storage networking market
2. Weak presence in BPO technologies/markets compared to global leaders

These were the weaknesses in the Cisco SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cisco Opportunities

1. Expansion through Strategic Alliances and Acquisitions
2. Smart grid infrastructure could increase demand
3. Wi-Fi Home Calling and mobile broadband
4. Data intensive applications
5. Data Mining

Above we covered the opportunities in Cisco SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hence this concludes the Cisco SWOT analysis.

About Cisco

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cisco Overview
Parent Company	Cisco Systems
Category	Electrical Equipment
Sector	Telecom Service Providers
Tagline/ Slogan	Welcome To The Human Network
USP	Cisco Sys's experimentations yield new products and services that outpace competitive threats
Cisco STP
Segmentation	Manufactures and markets networking communications products and services, Routing & Switching Equipment Manufacturing, Control, Electromedical, Measuring & Navigational Instruments Manufacturing
Target Market	IT firms, Telecommunication companies, Construction companies  and a wide variety of clients who are seeking network solutions
Positioning	Cisco Sys targets customers who have very specific needs and with solutions that are difficult to replicate

Cisco Threats 1.The use of cloud servers is lowering sales and especially profits margins for cisco's core business.

2. Open Source Competitors

3. High competitive rivalry

4. Virtualization

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cisco. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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