Ritz Carlton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Ritz Carlton SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ritz Carlton, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ritz Carlton to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ritz Carlton is one of the leading brands in the tourism and hospitality sector.

The article below lists the Ritz Carlton SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ritz Carlton SWOT Analysis:

SWOT Analysis of Ritz Carlton

For Ritz Carlton, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ritz Carlton Strengths

The strengths of Ritz Carlton looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ritz Carlton :

1. Empowered employees, hence top notch service

2. Global presence - Over 70 hotels and resorts worldwide
3. Goodwill from Employees and customers

4. Rewards programs are increasing repeat sales

5. Parent company adds to brand value

6. Logo, tagline, communication to potential and existing customers has been very well received so far

7. Aspirational and High brand loyalty
8. Over 33,000 employees working across 25 countries

Ritz Carlton Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ritz Carlton SWOT Analysis:

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Declining bottom line

Ritz Carlton Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ritz Carlton SWOT Analysis:

1. Increase clientele through special packages and corporate tie-ups
2. Expansion of the global tourism market
3. Travelers looking for novel destinations

Ritz Carlton Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ritz Carlton are as mentioned:

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Ritz Carlton Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ritz Carlton:

1.Four Seasons Hotels
2. Starwood Hotels and Resorts
3. Hyatt
4. Hilton

Hence this concludes the Ritz Carlton SWOT analysis.

Continue reading more about the brand/company.

About Ritz Carlton

Ritz Carlton Overview
Parent Company

Marriott International


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Let Us Stay With You; It's Our Pleasure


Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests.

Ritz Carlton STP

Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background,

Target Market

Upper class urban business executives


Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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