Ritz Carlton SWOT Analysis, Competitors & USP

Marriott International

Hotels and Resorts

Tourism and Hospitality

Let Us Stay With You; It's Our Pleasure

Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests.

Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background,

Upper class urban business executives

Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well.

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ritz Carlton. Strengths are:

1. Empowered employees, hence top notch service

2. Global presence - Over 70 hotels and resorts worldwide
3. Goodwill from Employees and customers

4. Rewards programs are increasing repeat sales

5. Parent company adds to brand value

6. Logo, tagline, communication to potential and existing customers has been very well received so far

7. Aspirational and High brand loyalty
8. Over 33,000 employees working across 25 countries

Here are the weaknesses in the Ritz Carlton SWOT Analysis:

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Declining bottom line

Following are the Opportunities in Ritz Carlton SWOT Analysis:

1. Increase clientele through special packages and corporate tie-ups
2. Expansion of the global tourism market
3. Travelers looking for novel destinations

The threats in the SWOT Analysis of Ritz Carlton are as mentioned:

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Below are the top 4 Ritz Carlton competitors:

1.Four Seasons Hotels
2. Starwood Hotels and Resorts
3. Hyatt
4. Hilton