Ritz Carlton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ritz Carlton analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ritz Carlton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ritz Carlton to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ritz Carlton is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ritz Carlton competitors and includes Ritz Carlton target market, segmentation, positioning & Unique Selling Proposition (USP).

Ritz Carlton SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ritz Carlton Brand Analysis
Parent Company

Marriott International


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Let Us Stay With You; It's Our Pleasure


Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests.

Ritz Carlton STP
Ritz Carlton Segmentation

Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background,

Ritz Carlton Target Market

Upper class urban business executives

Ritz Carlton Positioning

Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well.

Ritz Carlton SWOT Analysis
Ritz Carlton Strengths

Below are the Strengths in the SWOT Analysis of Ritz Carlton:

1. Empowered employees, hence top notch service

2. Global presence - Over 70 hotels and resorts worldwide
3. Goodwill from Employees and customers

4. Rewards programs are increasing repeat sales

5. Parent company adds to brand value

6. Logo, tagline, communication to potential and existing customers has been very well received so far

7. Aspirational and High brand loyalty
8. Over 33,000 employees working across 25 countries

Ritz Carlton Weaknesses

Here are the weaknesses in the Ritz Carlton SWOT Analysis:

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Declining bottom line

Ritz Carlton Opportunities

Following are the Opportunities in Ritz Carlton SWOT Analysis:

1. Increase clientele through special packages and corporate tie-ups
2. Expansion of the global tourism market
3. Travelers looking for novel destinations

Ritz Carlton Threats

The threats in the SWOT Analysis of Ritz Carlton are as mentioned:

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Ritz Carlton Competition

Below are the top 4 Ritz Carlton competitors:

1.Four Seasons Hotels
2. Starwood Hotels and Resorts
3. Hyatt
4. Hilton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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