Ritz Carlton SWOT Analysis, Competitors & USP
SWOT analysis of Ritz Carlton analyses the brand by its strengths, weaknesses, opportunities & threats. In Ritz Carlton SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ritz Carlton to benchmark its business & performance as compared to the competitors. Ritz Carlton is one of the leading brands in the tourism and hospitality sector.
The table below lists the Ritz Carlton SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ritz Carlton competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ritz Carlton Brand Analysis | |
|---|---|
| Parent Company |
Marriott International |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Let Us Stay With You; It's Our Pleasure |
| USP |
Employees are empowered to use their creativity and company’s funds to devise new and better ways to improve their relations with the guests. |
| Ritz Carlton STP | |
| Segment |
Business Travelers, Corporates, Families from Upper-Upper Middle Class Economic Background, |
| Target Group |
Upper class urban business executives |
| Positioning |
Ritz Carlton Hotels is a luxury hotel group that looks at creating memories for the customers instead of just serving them well. |
| SWOT Analysis of Ritz Carlton | |
| Ritz Carlton Strengths |
Below are the Strengths in the SWOT Analysis of Ritz Carlton: 1. Empowered employees, hence top notch service 2. Global presence - Over 70 hotels and resorts worldwide 4. Rewards programs are increasing repeat sales 5. Parent company adds to brand value 6. Logo, tagline, communication to potential and existing customers has been very well received so far 7. Aspirational and High brand loyalty |
| Ritz Carlton Weaknesses |
Here are the weaknesses in the Ritz Carlton SWOT Analysis: 1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power 3. Declining bottom line |
| Ritz Carlton Opportunities |
Following are the Opportunities in Ritz Carlton SWOT Analysis: 1. Increase clientele through special packages and corporate tie-ups |
| Ritz Carlton Threats |
The threats in the SWOT Analysis of Ritz Carlton are as mentioned: 1. Increasing costs for operations indirectly affecting hotel rates |
| Ritz Carlton Competition | |
| Ritz Carlton Competitors |
Below are the top 4 competitors of Ritz Carlton: 1.Four Seasons Hotels |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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