Taj Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 21410

SWOT Analysis of Taj Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taj Hotels

Parent Company

Indian Hotels Corporation




Tourism and Hospitality

Tagline/ Slogan

India’s leading hospitality chain


Extravagant Indian Interiors

Taj Hotels STP


Leisure and business travelers

Target Group

Upper class, business travelers


Prime location, luxury living with Indian values

Taj Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taj Hotels :

1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations

2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall


1. Limited market share due to tough competition from international and domestic players means

2. Terrorist attacks left a question over the security


1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work


1. Other heritage properties
2.Competitors upgrading to international standards of work ethic
3. Expectation of clients in terms of technological development

Taj Hotels Competition


Below are the 3 main Taj Hotels competitors :

1. Leela Group of Hotels
2. Oberoi Hotels and Resorts
3. Hyatt

The brandguide table above concludes the Taj Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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