Taj Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Taj Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taj Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taj Hotels to benchmark its business & performance as compared to the competitors and industry. As of 2020, Taj Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Taj Hotels competitors and includes Taj Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

Taj Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Taj Hotels Brand Analysis
Parent Company

Indian Hotels Corporation




Tourism and Hospitality

Tagline/ Slogan

India’s leading hospitality chain


Extravagant Indian Interiors

Taj Hotels STP
Taj Hotels Segmentation

Leisure and business travelers

Taj Hotels Target Market

Upper class, business travelers

Taj Hotels Positioning

Prime location, luxury living with Indian values

Taj Hotels SWOT Analysis
Taj Hotels Strengths

Below are the Strengths in the SWOT Analysis of Taj Hotels:

1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations

2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall

Taj Hotels Weaknesses

Here are the weaknesses in the Taj Hotels SWOT Analysis:

1. Limited market share due to tough competition from international and domestic players means

2. Terrorist attacks left a question over the security

Taj Hotels Opportunities

Following are the Opportunities in Taj Hotels SWOT Analysis:

1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work

Taj Hotels Threats

The threats in the SWOT Analysis of Taj Hotels are as mentioned:

1. Other heritage properties
2.Competitors upgrading to international standards of work ethic
3. Expectation of clients in terms of technological development

Taj Hotels Competition

Below are the top 3 Taj Hotels competitors:

1. Leela Group of Hotels
2. Oberoi Hotels and Resorts
3. Hyatt

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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