Taj Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 24721

SWOT analysis of Taj Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Taj Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Taj Hotels to benchmark its business & performance as compared to the competitors and industry. Taj Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Taj Hotels competitors and elaborates Taj Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Taj Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Taj Hotels Brand Analysis
Parent Company

Indian Hotels Corporation

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

India’s leading hospitality chain

USP

Extravagant Indian Interiors

Taj Hotels STP
Segment

Leisure and business travelers

Target Group

Upper class, business travelers

Positioning

Prime location, luxury living with Indian values

Taj Hotels SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taj Hotels. Strengths are:

1. Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations

2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall

Weaknesses

Here are the weaknesses in the Taj Hotels SWOT Analysis:

1. Limited market share due to tough competition from international and domestic players means

2. Terrorist attacks left a question over the security

Opportunities

Following are the Opportunities in Taj Hotels SWOT Analysis:

1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work

Threats

The threats in the SWOT Analysis of Taj Hotels are as mentioned:

1. Other heritage properties
2.Competitors upgrading to international standards of work ethic
3. Expectation of clients in terms of technological development

Taj Hotels Competition
Competitors

Below are the top 3 Taj Hotels competitors:

1. Leela Group of Hotels
2. Oberoi Hotels and Resorts
3. Hyatt

The brandguide table above concludes the Taj Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Taj Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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