Published in Tourism and Hospitality category by MBA Skool Team
Taj Hotels is one of the leading brands in the tourism and hospitality sector. Taj Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Taj Hotels:
Group comprises 93 hotels in 55 locations across India with an additional 16 international destinations
Employee strength over 13000 people
The perfect experience of Indian luxury living
Employee retention due to good brand image
Considered to be the most premium hotel chain in India
Top-of-the-mind brand recall
Above are the strengths in the SWOT Analysis of Taj Hotels. The strengths of Taj Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Taj Hotels Weaknesses
Limited market share due to tough competition from international and domestic players means
Terrorist attacks left a question over the security
These were the weaknesses in the Taj Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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