Jaguar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Jaguar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jaguar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jaguar to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jaguar is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jaguar competitors and includes Jaguar target market, segmentation, positioning & Unique Selling Proposition (USP).

Jaguar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jaguar Brand Analysis
Parent Company

Tata Motors


Premium Luxury Cars



Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.


Jaguar is a premium luxury car with sport features and high performance

Jaguar STP
Jaguar Segmentation

Ultra premium luxury automobile segment

Jaguar Target Market

Rich businessmen and Royal families

Jaguar Positioning

Jaguar is car full of performance, grace and luxury

Jaguar Product Portfolio

1. Jaguar XJ

2.Jaguar XF

3. Jaguar XK

The above mentioned brands are the prominent products under the Jaguar product portfolio.

Jaguar SWOT Analysis
Jaguar Strengths

Below are the Strengths in the SWOT Analysis of Jaguar:

1. Jaguar offers a high product Quality, rich culture identity and strong global brand value

2. Popular brand image as a powerful luxury brand

3. Upgraded distribution channels specially in the emerging economies

4. Jaguar has a good, crisp quality advertising

5. Increase in Research and development spending

6. Improvement in global sales of Jaguar after Tata Motors acquisition

Jaguar Weaknesses

Here are the weaknesses in the Jaguar SWOT Analysis:

1. Limited product range of Jaguar as compared to a few other competitors

2. After acquisition by Tata, cost cutting lead to labor union issues

Jaguar Opportunities

Following are the Opportunities in Jaguar SWOT Analysis:

1. Emerging economies like India, China, Russia apart from USA and Europe

2. Hybrid models of luxury cars is an untapped market

3. Jaguar can explore more options in the SUV segment

Jaguar Threats

The threats in the SWOT Analysis of Jaguar are as mentioned:

1. Strong competition for Jaguar from other international luxury automobile brands

2. Dependence on government policies and rising fuel prices

3. Financial instability causes steep downfall in premium car segment

Jaguar Competition

Below are the top 10 Jaguar competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Porsche

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jaguar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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