Jaguar SWOT Analysis, Competitors & USP

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SWOT Analysis of Jaguar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Tata Motors


Premium Luxury Cars



Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.


Jaguar is a premium luxury car with sport features and high performance

Jaguar STP


Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families


Jaguar is car full of performance, grace and luxury

Product Portfolio


1. Jaguar XJ

2.Jaguar XF

3. Jaguar XK

Jaguar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jaguar. Strengths are:

1. Jaguar offers a high product Quality, rich culture identity and strong global brand value

2. Popular brand image as a powerful luxury brand

3. Upgraded distribution channels specially in the emerging economies

4. Jaguar has a good, crisp quality advertising

5. Increase in Research and development spending

6. Improvement in global sales of Jaguar after Tata Motors acquisition


Here are the weaknesses of Jaguar :

1. Limited product range of Jaguar as compared to a few other competitors

2. After acquisition by Tata, cost cutting lead to labor union issues


Following are the Opportunities of Jaguar :

1. Emerging economies like India, China, Russia apart from USA and Europe

2. Hybrid models of luxury cars is an untapped market

3. Jaguar can explore more options in the SUV segment


The threats of Jaguar are as mentioned :

1. Strong competition for Jaguar from other international luxury automobile brands

2. Dependence on government policies and rising fuel prices

3. Financial instability causes steep downfall in premium car segment

Jaguar Competition


Below are the 10 main Jaguar competitors :

1. BMW

2. Audi

3. Mercedes Benz

4. Ferrari

5. Porsche

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati

The brandguide table above concludes the Jaguar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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