Ford SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 26, 2021

Ford SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ford, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ford is one of the leading brands in the automobiles sector.

The article below lists the Ford SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ford SWOT Analysis:

SWOT Analysis of Ford

For Ford, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ford Strengths

The strengths of Ford looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ford :

1. Ford is one of the early market entrants in the automobile segment and oldest car manufacturer

2. Ford offers a wide range of cars to different set of customers

3. It provides exclusive product features taking into consideration the targeted segments

4. The company has invested efforts to go green in order to help the environment

5. Ford has over 180,000 employees globally

6. The company is present across continents and has excellent visibility & marketing

7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events

8. Apart from cars, its also manufactures buses, trucks, tractors, financial services etc.

9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc.

10. Ford has been investing in electric vehicles, hydrogen variants, compressed natural gas & more

11. The company has a wide portfolio including popular cars like Ecosport, Figo, Aspire, Endeavour, Fusion etc.

Ford Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ford SWOT Analysis:

1. Many options for customers means high brand switching

2. Intense competition means limited market share growth for Ford

3. Being a global brand, the company is vulnerable to lawsuits pertaining to the policies in that country

Ford Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ford SWOT Analysis:

1. Expanding automobile sector can be tapped across the world by Ford

2. Improving business scenario by expanding its consumer base

3. Capitalizing on the models exclusively designed for different markets

4. Ford needs to focus on the upcoming market trends in terms of EV (electric vehicles) and hybrid cars

5. Ford can look at the robotics sector as well for expanding its technology & portfolio

Ford Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ford are as mentioned:

1. Competition from major international players can reduce Ford's market share

2. Increasing usage of public transport and increased fuel costs an lead to decline in sales

3. Production problems in local plants due to labor and similar issues

4. Being a global brand, it is affected by recession and global economic crisis

5. Events like Pandemic affect the automobile industry in general as people stop going outside and to usual places for work and study etc.

Ford Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of Ford:

1. Honda Motors

2. Toyota

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

Hence this concludes the Ford SWOT analysis.

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About Ford

Ford Overview
Parent Company

Ford Motor Company


SUVs, Hatchbacks, Sedans



Tagline/ Slogan

Go further; Built Ford Proud; One Ford


Ford has an international brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

Ford STP

Complete automobile segment including SUVs, Hatchbacks, Sedans

Target Market

Young executives, businessmen, small families


Ford is positioned as an automobile company which provides quality cars globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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