Ford SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford competitors and includes Ford target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford Brand Analysis
Parent Company

Ford Motor Company


SUVs, Hatchbacks, Sedans,



Tagline/ Slogan

Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough


Ford has an international brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

Ford STP
Ford Segmentation

Complete automobile segment including SUVs, Hatchbacks, Sedans

Ford Target Market

Young executives, businessmen, small families

Ford Positioning

Ford is positioned as an automobile company which provides quality cars globally

Ford Product Portfolio

1. Ford Ikon

2. Ford Fusion

3. Ford Figo

4. Ford Fiesta

5. Ford Endeavour

The above mentioned brands are the prominent products under the Ford product portfolio.

Ford SWOT Analysis
Ford Strengths

Below are the Strengths in the SWOT Analysis of Ford:

1. Ford is one of the early market entrants and oldest car manufacturer

2. Ford offers a wide range of cars to different set of customers

3. It provides exclusive product features taking into consideration the targeted segments

4. Invested efforts to go green in order to help the environment

5. Ford has over 190,000 employees globally

6. Present across continents and has excellent visibility & marketing

7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events

8. Apart from cars, its also manufactures buses, trucks, tractors etc

9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc

Ford Weaknesses

Here are the weaknesses in the Ford SWOT Analysis:

1. Many options for customers means high brand switching

2. Intense competition means limited market share growth for Ford

Ford Opportunities

Following are the Opportunities in Ford SWOT Analysis:

1. Expanding automobile sector can be tapped across the wold by Ford

2. Improving business scenario due to expansion of consumer base

3. Capitalizing on the models exclusively designed for different markets e.g. Ford Ikon for India

Ford Threats

The threats in the SWOT Analysis of Ford are as mentioned:

1.Competition from major international players can reduce Ford's market share

2. Increasing usage of public transport and increased fuel costs

3. Production problems in local plants due to labor and similar issues

4. Being a global brand, it is affected by recession and global economic crisis

Ford Competition

Below are the top 12 Ford competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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