Ford SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 37734

SWOT analysis of Ford analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford to benchmark its business & performance as compared to the competitors and industry. Ford is one of the leading brands in the automobiles sector. The table below also lists the top Ford competitors and elaborates Ford market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Brand Analysis
Parent Company

Ford Motor Company


SUVs, Hatchbacks, Sedans,



Tagline/ Slogan

Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough


Ford has an international brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

Ford STP

Complete automobile segment including SUVs, Hatchbacks, Sedans

Target Group

Young executives, businessmen, small families


Ford is positioned as an automobile company which provides quality cars globally

Ford Product Portfolio

1. Ford Ikon

2. Ford Fusion

3. Ford Figo

4. Ford Fiesta

5. Ford Endeavour

The above mentioned brands are the prominent products under the Ford product portfolio.

Ford SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford. Strengths are:

1. Ford is one of the early market entrants and oldest car manufacturer

2. Ford offers a wide range of cars to different set of customers

3. It provides exclusive product features taking into consideration the targeted segments

4. Invested efforts to go green in order to help the environment

5. Ford has over 190,000 employees globally

6. Present across continents and has excellent visibility & marketing

7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events

8. Apart from cars, its also manufactures buses, trucks, tractors etc

9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc


Here are the weaknesses in the Ford SWOT Analysis:

1. Many options for customers means high brand switching

2. Intense competition means limited market share growth for Ford


Following are the Opportunities in Ford SWOT Analysis:

1. Expanding automobile sector can be tapped across the wold by Ford

2. Improving business scenario due to expansion of consumer base

3. Capitalizing on the models exclusively designed for different markets e.g. Ford Ikon for India


The threats in the SWOT Analysis of Ford are as mentioned:

1.Competition from major international players can reduce Ford's market share

2. Increasing usage of public transport and increased fuel costs

3. Production problems in local plants due to labor and similar issues

4. Being a global brand, it is affected by recession and global economic crisis

Ford Competition

Below are the top 12 Ford competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

The brandguide table above concludes the Ford SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: