Yokohama Tire Corporation is one of the leading brands in the automobiles sector. Yokohama Tire Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yokohama Tire Corporation:
Quick Glance:
Above are the strengths in the SWOT Analysis of Yokohama Tire Corporation. The strengths of Yokohama Tire Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Yokohama Tire Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Yokohama Tire Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Yokohama Tire Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Yokohama Tire Corporation SWOT analysis.
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About Yokohama Tire Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Yokohama Tire Corporation Overview | |
---|---|
Parent Company |
Yokohama |
Category |
Tyre Industry |
Sector | |
Tagline/ Slogan |
Now You’ve got control; Pioneering technology is a part of our game plan |
USP |
Equipping vehicles with advanced tire technology enhancing dynamic vehicle control for the maximum in active safety, speed and performance. |
Yokohama Tire Corporation STP | |
Segmentation |
Automobile industry, motorsports, merchandise, |
Target Market |
Family cars, luxury cars, SUVs, racing cars and bikes. |
Positioning |
Superlative tyre performance, ever innovating R&D and most eco-friendly in terms of initiatives taken to reduce, reuse and recycle raw materials. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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