Yokohama Tire Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Yokohama Tire Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yokohama Tire Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yokohama Tire Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yokohama Tire Corporation is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yokohama Tire Corporation competitors and includes Yokohama Tire Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Yokohama Tire Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yokohama Tire Corporation Brand Analysis
Parent Company



Tyre Industry



Tagline/ Slogan

Now You’ve got control; Pioneering technology is a part of our game plan


Equipping vehicles with advanced tire technology enhancing dynamic vehicle control for the maximum in active safety, speed and performance.

Yokohama Tire Corporation STP
Yokohama Tire Corporation Segmentation

Automobile industry, motorsports, merchandise,

Yokohama Tire Corporation Target Market

Family cars, luxury cars, SUVs, racing cars and bikes.

Yokohama Tire Corporation Positioning

Superlative tyre performance, ever innovating R&D  and most eco-friendly in terms of initiatives taken to reduce, reuse and recycle raw materials.

Yokohama Tire Corporation SWOT Analysis
Yokohama Tire Corporation Strengths

Below are the Strengths in the SWOT Analysis of Yokohama Tire Corporation:

1. It’s an international Japanese brand with manufacturing worldwide, they have a very strong product portfolio
2. They have strategic agreements and have taken good business initiatives to expand their business
3. They have strong R&D facility which has achieved a number of milestones in using natural and renewable sources for raw materials.
4. They are an ISO 9001 & ISO 14001 company and have excellent initiatives to be perceived as eco-friendly company with an aim to reduce, reuse, and recycle.

5. They have pioneered in orange oil technology with an aim to increase the proportion of non-petroleum materials to 80% or even more.

6. Company merchandise being used as a way to brand.

Yokohama Tire Corporation Weaknesses

Here are the weaknesses in the Yokohama Tire Corporation SWOT Analysis:

1. Market share not growing with more stiff competition.
2.Less global penetration as compared to other brands

Yokohama Tire Corporation Opportunities

Following are the Opportunities in Yokohama Tire Corporation SWOT Analysis:

1. They have growth opportunity in emerging economies like India, China, Brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

Yokohama Tire Corporation Threats

The threats in the SWOT Analysis of Yokohama Tire Corporation are as mentioned:

1.There is Stiff Competition from national and international brands.

2. Japanese economy is not growing and has reached a maturity phase
3.Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. fluctuation of exchange rates

Yokohama Tire Corporation Competition

Below are the top 7 Yokohama Tire Corporation competitors:

1. Goodyear
2. Sumitomo
3.Cooper Tyres

4. Michelin

5. Bridgestone

6. Pirelli

7. Continental

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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