Subaru SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7496

SWOT analysis of Subaru analyses the brand/company with its strengths, weaknesses, opportunities & threats. Subaru is one of the leading brands in the automobiles sector. The table below also lists the top Subaru competitors and elaborates Subaru segmentation, targeting, positioning & USP.


Parent Company

Fuji Heavy Industries, Japan


Diverse, Passenger, SUV, Crossover, Hatchbacks & so on



Tagline/ Slogan

Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive


All models launched are Four Wheel Drive

Subaru STP


Four wheel drive auto-enthusiasts

Target Group

Driving enthusiasts especially of young, single &adventurous


Niche, only for serious driving enthusiasts

Subaru SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Subaru. Strengths are:

1. Years of experience of making four-wheel drive vehicles
2. Advanced engine technology called Boxer engine
3. Won many prizes in the World Rally Championship
4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system

5. ‘This Year’s Car’ awardin Japan with ‘Legacy’

6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine

7. Recognized as high-technological, high-performance brand

8. Its recognition is a brand not as individual models


Here are the weaknesses in the Subaru SWOT Analysis:

1.It is more recognized as rally car producer than a passenger or daily use vehicles
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising


Following are the Opportunities in Subaru SWOT Analysis:

1. Increase its target market size
2.Increasing marketing through unexplored mediums like online
3. Increase & deepen brand equity

4. Increase awareness about its technology

5. Increase association of customers with its brand through various events or meets


The threats in the SWOT Analysis of Subaru are as mentioned:

1. Many major brands have products that offer similar benefits
2. Less awareness in customers other than the target group
3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies

Subaru Competition


Below are the top 3 Subaru competitors:

1. Porsche
3. Toyota

The brandguide table above concludes the Subaru SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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