Subaru SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Subaru analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Subaru SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Subaru to benchmark its business & performance as compared to the competitors and industry. As of 2020, Subaru is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Subaru competitors and includes Subaru target market, segmentation, positioning & Unique Selling Proposition (USP).

Subaru SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Subaru Brand Analysis
Parent Company

Fuji Heavy Industries, Japan


Diverse, Passenger, SUV, Crossover, Hatchbacks & so on



Tagline/ Slogan

Adventure is awaiting; Think. Feel. Drive; Inexpensive, and built to stay that way; The World's Favorite Four Wheel Drive


All models launched are Four Wheel Drive

Subaru STP
Subaru Segmentation

Four wheel drive auto-enthusiasts

Subaru Target Market

Driving enthusiasts especially of young, single &adventurous

Subaru Positioning

Niche, only for serious driving enthusiasts

Subaru SWOT Analysis
Subaru Strengths

Below are the Strengths in the SWOT Analysis of Subaru:

1. Years of experience of making four-wheel drive vehicles
2. Advanced engine technology called Boxer engine
3. Won many prizes in the World Rally Championship
4. Made first ECVT (electronic continuously varying transmission) which was a very advanced transmission system

5. ‘This Year’s Car’ awardin Japan with ‘Legacy’

6. Won 6th Machinery Industry conference’s Japan’s Machinery Industrial association president prize about horizontal-faced boxer engine

7. Recognized as high-technological, high-performance brand

8. Its recognition is a brand not as individual models

Subaru Weaknesses

Here are the weaknesses in the Subaru SWOT Analysis:

1.It is more recognized as rally car producer than a passenger or daily use vehicles
2.It is not present globally esp. its absence from emerging markets like India, Brazil is surprising

Subaru Opportunities

Following are the Opportunities in Subaru SWOT Analysis:

1. Increase its target market size
2.Increasing marketing through unexplored mediums like online
3. Increase & deepen brand equity

4. Increase awareness about its technology

5. Increase association of customers with its brand through various events or meets

Subaru Threats

The threats in the SWOT Analysis of Subaru are as mentioned:

1. Many major brands have products that offer similar benefits
2. Less awareness in customers other than the target group
3.Inability to move towards more fuel efficient products which are going to be major growth drivers for major auto companies

Subaru Competition

Below are the top 3 Subaru competitors:

1. Porsche
3. Toyota

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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