Ferrari SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Ferrari analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ferrari SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrari to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ferrari is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrari competitors and includes Ferrari target market, segmentation, positioning & Unique Selling Proposition (USP).

Ferrari SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ferrari Brand Analysis
Parent Company



Sports Car



Tagline/ Slogan

Ferrari, the car for illuminati;  Everything we do is driven by Ferrari; We Are The Competition


Ferrari is the best in class sports cars having superior engines and latest technology

Ferrari STP
Ferrari Segmentation

Sports car for affluent and elite customer

Ferrari Target Market

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Ferrari Positioning

Ferrari is positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Ferrari Product Portfolio

1. Ferrari F12 Berlinetta

2. Ferrari FF

3. Ferrari 458 Spider

4. Ferrari 458 Italia

5. Ferrari California

6. Ferrari F50

7. Ferrari F40

The above mentioned brands are the prominent products under the Ferrari product portfolio.

Ferrari SWOT Analysis
Ferrari Strengths

Below are the Strengths in the SWOT Analysis of Ferrari:

1. Ferrari has a very rich heritage and legacy

2. Ferrari is looked upon as a cult brand and possesses strong brand equity

3. Extremely strong presence in the racing world

4. Provides an interactive channel to the owners through owner’s group

5. Extremely capable design and R&D department of Ferrari

6. Very light alloy used in manufacturing resulting into better acceleration and handling

7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach

8. Ferrari has endowed with world class safety facilities

9. Despite limited advertising and marketing, the brand is one of the most sought after inspirational brands

10. Merchandise like perfumes, jackets, replica models of Ferrari are extremely popular

Ferrari Weaknesses

Here are the weaknesses in the Ferrari SWOT Analysis:

1. Limited distribution and service network across the world for Ferrari cars

2. Lack of experienced service professionals in many countries

Ferrari Opportunities

Following are the Opportunities in Ferrari SWOT Analysis:

1. Increasing pride in owning Ferrari

2. Entering in hybrid and future car segment

3. Leveraging the owners group network to reach potential customers can be a boon for Ferrari

4. Differentiating the product portfolio to accommodate variants

5. Augmenting the distribution and service network

Ferrari Threats

The threats in the SWOT Analysis of Ferrari are as mentioned:

1. Various custom policies in some countries making purchase a long procedure hurt Ferrari's business

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors can reduce Ferrari's market share

Ferrari Competition

Below are the top 10 Ferrari competitors:

1. BMW

2. Audi

3. Mercedes Benz

4. Porsche

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrari. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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