Ferrari SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Ferrari analyses the brand by its strengths, weaknesses, opportunities & threats. In Ferrari SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ferrari to benchmark its business & performance as compared to the competitors. Ferrari is one of the leading brands in the automobiles sector.

The article below lists the Ferrari SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ferrari competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Ferrari

Ferrari Overview
Parent Company

Fiat

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Ferrari, the car for illuminati;  Everything we do is driven by Ferrari; We Are The Competition

USP

Ferrari is the best in class sports cars having superior engines and latest technology

Ferrari STP
Segmentation

Sports car for affluent and elite customer

Target Market

Targeted towards elite class customers seeking for a brilliant sporty driving experience

Positioning

Ferrari is positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Ferrari Product Portfolio
Brands

1. Ferrari F12 Berlinetta

2. Ferrari FF

3. Ferrari 458 Spider

4. Ferrari 458 Italia

5. Ferrari California

6. Ferrari F50

7. Ferrari F40

The above mentioned brands are the prominent products under the Ferrari product portfolio.

SWOT Analysis of Ferrari

For Ferrari, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Ferrari SWOT Analysis:

Ferrari Strengths

The strengths of Ferrari looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ferrari :

1. Ferrari has a very rich heritage and legacy

2. Ferrari is looked upon as a cult brand and possesses strong brand equity

3. Extremely strong presence in the racing world

4. Provides an interactive channel to the owners through owner’s group

5. Extremely capable design and R&D department of Ferrari

6. Very light alloy used in manufacturing resulting into better acceleration and handling

7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach

8. Ferrari has endowed with world class safety facilities

9. Despite limited advertising and marketing, the brand is one of the most sought after inspirational brands

10. Merchandise like perfumes, jackets, replica models of Ferrari are extremely popular

Ferrari Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ferrari SWOT Analysis:

1. Limited distribution and service network across the world for Ferrari cars

2. Lack of experienced service professionals in many countries


Ferrari Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ferrari SWOT Analysis:

1. Increasing pride in owning Ferrari

2. Entering in hybrid and future car segment

3. Leveraging the owners group network to reach potential customers can be a boon for Ferrari

4. Differentiating the product portfolio to accommodate variants

5. Augmenting the distribution and service network


Ferrari Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ferrari are as mentioned:

1. Various custom policies in some countries making purchase a long procedure hurt Ferrari's business

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors can reduce Ferrari's market share

Ferrari Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Ferrari:

1. BMW

2. Audi

3. Mercedes Benz

4. Porsche

5. Jaguar

6. Aston Martin

7. Bentley

8. Lamborghini

9. Lexus

10. Maserati


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ferrari. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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