Jeep SWOT Analysis

Published by MBA Skool Team, Last Updated: April 27, 2020

Jeep SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jeep, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Jeep is one of the leading brands in the automobiles sector. The article below lists the Jeep SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Jeep Strengths

The strengths of Jeep looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Jeep :

1. Strong image and brand reputation
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Strong off-roading capabilities

5. The brand has also diversified into apparel for lifestyle

Jeep Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Jeep SWOT Analysis:

1. High Price compared to competition
2. Low penetration globally among the relevant people
3. Perspective of having dated design with no major improvements over a long period of time

Read more about Jeep

Jeep Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Jeep SWOT Analysis:

1. They can look for technology partners who can help to enhance their technologies
2. They should enter growing markets with lower cost models where they can get larger volumes
3. They can further leverage their brand name & legacy which known across the globe

Jeep Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Jeep are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which discourage purchase of new vehicles esp. for people who would buy through credit
3. Electric vehicles which can provide similar type of adventure with lower cost of running

Hence this concludes the Jeep SWOT analysis.

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About Jeep

Jeep Overview
Parent Company






Tagline/ Slogan

Fun & Freedom since 1941.


Many Jeep variants serve military and civilian purposes

Jeep STP

Young & adventure oriented people

Target Market

Urban upper middle class individuals


Strong vehicle with go anywhere capabilities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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