Jeep SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Jeep analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jeep SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jeep to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jeep is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jeep competitors and includes Jeep target market, segmentation, positioning & Unique Selling Proposition (USP).

Jeep SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jeep Brand Analysis
Parent Company






Tagline/ Slogan

Fun & Freedom since 1941.


Many Jeep variants serve military and civilian purposes

Jeep STP
Jeep Segmentation

Young & adventure oriented people

Jeep Target Market

Urban upper middle class individuals

Jeep Positioning

Strong vehicle with go anywhere capabilities

Jeep SWOT Analysis
Jeep Strengths

Below are the Strengths in the SWOT Analysis of Jeep:

1. Strong image and brand reputation
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Strong off-roading capabilities

5. The brand has also diversified into apparel for lifestyle

Jeep Weaknesses

Here are the weaknesses in the Jeep SWOT Analysis:

1. High Price compared to competition
2. Low penetration globally among the relevant people
3. Perspective of having dated design with no major improvements over a long period of time

Jeep Opportunities

Following are the Opportunities in Jeep SWOT Analysis:

1. They can look for technology partners who can help to enhance their technologies
2. They should enter growing markets with lower cost models where they can get larger volumes
3. They can further leverage their brand name & legacy which known across the globe

Jeep Threats

The threats in the SWOT Analysis of Jeep are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which discourage purchase of new vehicles esp. for people who would buy through credit
3. Electric vehicles which can provide similar type of adventure with lower cost of running

Jeep Competition

Below are the top 3 Jeep competitors:

1. Toyota Rav4
2. Suzuki Gypsy
3. Mini Pajero

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jeep. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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