Jeep SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Jeep analyses the brand by its strengths, weaknesses, opportunities & threats. In Jeep SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jeep to benchmark its business & performance as compared to the competitors. Jeep is one of the leading brands in the automobiles sector.

The article below lists the Jeep SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jeep competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Jeep

Jeep Overview
Parent Company

Chrysler

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Fun & Freedom since 1941.

USP

Many Jeep variants serve military and civilian purposes

Jeep STP
Segmentation

Young & adventure oriented people

Target Market

Urban upper middle class individuals

Positioning

Strong vehicle with go anywhere capabilities

SWOT Analysis of Jeep

For Jeep, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Jeep SWOT Analysis:

Jeep Strengths

The strengths of Jeep looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jeep :

1. Strong image and brand reputation
2. Iconic design which is synonymous with its name
3. Name stands for adventure which easily communicates its utility
4. Strong off-roading capabilities

5. The brand has also diversified into apparel for lifestyle

Jeep Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jeep SWOT Analysis:

1. High Price compared to competition
2. Low penetration globally among the relevant people
3. Perspective of having dated design with no major improvements over a long period of time


Jeep Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jeep SWOT Analysis:

1. They can look for technology partners who can help to enhance their technologies
2. They should enter growing markets with lower cost models where they can get larger volumes
3. They can further leverage their brand name & legacy which known across the globe


Jeep Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jeep are as mentioned:

1. Increasing fuel prices
2. Macro-economic factors which discourage purchase of new vehicles esp. for people who would buy through credit
3. Electric vehicles which can provide similar type of adventure with lower cost of running

Jeep Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jeep:

1. Toyota Rav4
2. Suzuki Gypsy
3. Mini Pajero


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jeep. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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