Sony SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 8827

SWOT analysis of Sony analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sony SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sony to benchmark its business & performance as compared to the competitors and industry. Sony is one of the leading brands in the consumer electronics sector. The table below also lists the top Sony competitors and elaborates Sony market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sony is one of the most famous electronics brands known across the globe. Sony has a diverse portfolio of electronics, mobile, music and gaming.

Sony SWOT, Competitors, Marketing STP & Brand analysis Table
Sony Brand Analysis
Parent Company

Sony Group


Home Appliances, Mobile and Entertainment


Consumer Electronics

Tagline/ Slogan

It's a Sony, make.believe


High Quality Premium Products

Sony STP

People looking for Electronics, Mobile, Music

Target Group

Young Demographic/Tech Savvy/People with high disposable income


Sony is a premium brand which positions itself as a high quality electronics and products manufacturer

Sony SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sony. Strengths are:

1. Sony is one of the biggest brands in the world

2. Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc.

3. It has more than 120000 employees across the world

4. Sony has a legacy of more than 70 years and the brand is still going strong

5. Sony has excellent brand image and is known across multiple geographies.

6. Sony has also ventured in Playstation Gaming which is competing directly with Microsoft Xbox gaming

7. Sony has been instrumental in inventing new technologies and starting new categories in the market


Here are the weaknesses in the Sony SWOT Analysis:

1. Sony is perceived to be great brand but also expensive in many of its markets

2. Sony is no longer a market leader in most of the categories it competes in because of the competition it has to face.


Following are the Opportunities in Sony SWOT Analysis:

1. Sony has lot to gain still in the mobile ecosystem as compared to companies like Samsung, Apple and LG

2. Playstation Gaming is one area which can be increased further and can be targeted to common people, currently only young generation and gaming enthusiasts are the biggest target group


The threats in the SWOT Analysis of Sony are as mentioned:

1. Competition is very stiff in the electronics and mobile segment

2. External factors like taxes and changes in law in various geographies

3. Counterfeit goods which compete directly with premium brand like Sony

Sony Competition

Below are the top 7 Sony competitors:

1. LG Electronics

2. Panasonic

3. Apple

4. Toshiba

5. Haier

6. Whirlpool

7. Samsung

The brandguide table above concludes the Sony SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sony. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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