Published in Consumer Electronics category by MBA Skool Team
Sony is one of the leading brands in the consumer electronics sector. Sony SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sony:
Sony is one of the biggest brands in the world on consumer electronics having a world wide presence via multi-brand stores and ecommerce portals
Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc.
It has more than 100,000 employees across the world
Sony has a legacy of since it started in 1946 and the brand is still going strong with its diversified products
Sony has excellent brand image and is known across multiple geographies.
Sony has also ventured with PlayStation Gaming which is competing directly with Microsoft Xbox gaming
PS 5 has been received well as was the case with previous consoles like highly successful PS 4
Sony has been instrumental in inventing new technologies and starting new categories in the market
Apart from consumer electronics, Sony has diversified into financial services, movie production and music
As a part of its CSR initiative, the company has partnered with organizations like UNICEF, World Wildlife Fund and helped victims of floods, natural calamities etc.
The company has strengthened its position in the market via several strategic investments & acquisitions globally
Sony has always focused on complete marketing and spends millions on advertising via TV commercials, online ads, social media, digital marketing, event sponsorships and much more
Above are the strengths in the SWOT Analysis of Sony. The strengths of Sony looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sony is perceived to be great brand but also expensive in many of its markets
Sony is no longer a market leader in most of the categories it competes in because of the competition it has to face.
Sony has not been able to establish itself strongly in the mobile market as compared to its performance and image in the appliances category
These were the weaknesses in the Sony SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Young Demographic/Tech Savvy/People with high disposable income
Sony is a premium brand which positions itself as a high quality electronics and products manufacturer
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