Oriflame is one of the leading brands in the FMCG sector. Oriflame SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oriflame:
Easily available products in residential areas, at parlours and sold by people whom customers know and trust
Release catalogues frequently with offers on products
Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc
Established brand name since 43 years
Provides natural beauty products through an independent sales force of over 3 million people
Above are the strengths in the SWOT Analysis of Oriflame. The strengths of Oriflame looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lack of promotional activities through mass media
Depends on the network of individual sponsors on most of its distribution and available in very few stores
These were the weaknesses in the Oriflame SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Women purchasing products on the suggestion of sponsors at the comfort of their homes or trusted salons
Provide natural cosmetics
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