L'Oréal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 20, 2021

SWOT analysis of L'Oréal analyses the brand by its strengths, weaknesses, opportunities & threats. In L'Oréal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L'Oréal to benchmark its business & performance as compared to the competitors. L'Oréal is one of the leading brands in the FMCG sector.

The table below lists the L'Oréal SWOT (Strengths, Weaknesses, Opportunities, Threats), top L'Oréal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

L'Oréal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
L'Oréal Brand Analysis
Parent Company

L'Oréal
Category

Personal Care brands- Cosmetics
Sector

FMCG
Tagline/ Slogan

Because you’re worth it
USP

L'Oréal best caters to the beauty demands of women of different cultures through constant research and innovation
L'Oréal STP
Segment

Women of upper middle class
Target Group

Affluent young & elderly women looking for beauty products
Positioning

L'Oréal offers high end brand in beauty & cosmetic products
SWOT Analysis of L'Oréal
L'Oréal Strengths

Below are the Strengths in the SWOT Analysis of L'Oréal:

1. Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers.
2. L'Oréal is a leader in the growing cosmetics industry despite the competition in the market.
3. High-end advertising which adapts to the culture of target audience
4. L'Oréal has over 80,000 employees globally
5. Apart from hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States
6. L’Oréal has operations in over 130 countries and over 4o manufacturing plants
L'Oréal Weaknesses

Here are the weaknesses in the L'Oréal SWOT Analysis:

1. Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal
2. Stiff competition from other leading cosmetic established brands
L'Oréal Opportunities

Following are the Opportunities in L'Oréal SWOT Analysis:

1. L'Oréal can tap the growing market that ranges from the affluent, the aging and also the masses of the developed countries
2. Greater market share because of the numerous patents registered by the Company.
L'Oréal Threats

The threats in the SWOT Analysis of L'Oréal are as mentioned:

1. Growing competition within the field of cosmetic brands
2. Economic downturn that is quite evident in other countries
3. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.
L'Oréal Competition
L'Oréal Competitors

Below are the top 11 competitors of L'Oréal:

1. Revlon

2. Christian Dior

3. Lakme

4. Chanel

5. Maybelline

6. Avon

7. Estee Lauder

8. Lancome

9. Procter and Gamble

10. Unilever

11. Olay


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L'Oréal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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