SWOT analysis of L'Oréal Paris analyses the brand/company with its strengths, weaknesses, opportunities & threats. In L'Oréal Paris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like L'Oréal Paris to benchmark its business & performance as compared to the competitors and industry. As of 2020, L'Oréal Paris is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top L'Oréal Paris competitors and includes L'Oréal Paris target market, segmentation, positioning & Unique Selling Proposition (USP).
L'Oréal Paris Brand Analysis | |
---|---|
Parent Company |
L'Oréal |
Category |
Personal Care brands- Cosmetics |
Sector | |
Tagline/ Slogan |
Because you’re worth it |
USP |
L'Oréal best caters to the beauty demands of women of different cultures through constant research and innovation |
L'Oréal Paris STP | |
L'Oréal Paris Segmentation |
Women of upper middle class |
L'Oréal Paris Target Market |
The affluent women 27+, the aging and also the masses of the developed countries |
L'Oréal Paris Positioning |
L'Oréal offers high end brand in beauty & cosmetic products |
L'Oréal Paris SWOT Analysis | |
L'Oréal Paris Strengths |
Below are the Strengths in the SWOT Analysis of L'Oréal Paris: 1. Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. |
L'Oréal Paris Weaknesses |
Here are the weaknesses in the L'Oréal Paris SWOT Analysis: 1. Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal |
L'Oréal Paris Opportunities |
Following are the Opportunities in L'Oréal Paris SWOT Analysis: 1. L'Oréal can tap the growing market that ranges from the affluent, the aging and also the masses of the developed countries |
L'Oréal Paris Threats |
The threats in the SWOT Analysis of L'Oréal Paris are as mentioned: 1. Growing competition within the field of cosmetic brands |
L'Oréal Paris Competition | |
Competitors |
Below are the top 5 L'Oréal Paris competitors: 4. Yardley 5. Garnier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L'Oréal Paris. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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