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L'Oréal Paris SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of L'Oréal Paris analyses the brand/company with its strengths, weaknesses, opportunities & threats. In L'Oréal Paris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like L'Oréal Paris to benchmark its business & performance as compared to the competitors and industry. As of 2020, L'Oréal Paris is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top L'Oréal Paris competitors and includes L'Oréal Paris target market, segmentation, positioning & Unique Selling Proposition (USP).

L'Oréal Paris SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
L'Oréal Paris Brand Analysis
Parent Company



Personal Care brands- Cosmetics



Tagline/ Slogan

Because you’re worth it


L'Oréal best caters to the beauty demands of women of different cultures through constant research and innovation

L'Oréal Paris STP
L'Oréal Paris Segmentation

Women of upper middle class

L'Oréal Paris Target Market

The affluent women 27+, the aging and also the masses of the developed countries

L'Oréal Paris Positioning

L'Oréal offers high end brand in beauty & cosmetic products

L'Oréal Paris SWOT Analysis
L'Oréal Paris Strengths

Below are the Strengths in the SWOT Analysis of L'Oréal Paris:

1. Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers.
2. L'Oréal is a leader in the growing cosmetics industry despite the competition in the market.
3. High-end advertising which adapts to the culture of target audience
4. L'Oréal has over 60,000 employees globally
5. Apart from hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States
6. L’Oréal has operations in over 130 countries and over 4o manufacturing plants

L'Oréal Paris Weaknesses

Here are the weaknesses in the L'Oréal Paris SWOT Analysis:

1. Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal
2. Stiff competition from other leading cosmetic established brands

L'Oréal Paris Opportunities

Following are the Opportunities in L'Oréal Paris SWOT Analysis:

1. L'Oréal can tap the growing market that ranges from the affluent, the aging and also the masses of the developed countries
2. Greater market share because of the numerous patents registered by the Company.

L'Oréal Paris Threats

The threats in the SWOT Analysis of L'Oréal Paris are as mentioned:

1. Growing competition within the field of cosmetic brands
2. Economic downturn that is quite evident in other countries
3. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip buying L’Oreal products.

L'Oréal Paris Competition

Below are the top 5 L'Oréal Paris competitors:

1. Revlon
2. Chambor
3. Lakme

4. Yardley

5. Garnier

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to L'Oréal Paris. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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