L'Oréal is one of the leading brands in the FMCG sector. L'Oréal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of L'Oréal:
Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers.
L'Oréal is a leader in the growing cosmetics industry despite the competition in the market.
High-end advertising which adapts to the culture of target audience
L'Oréal has over 80,000 employees globally
Apart from hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States
L’Oréal has operations in over 130 countries and over 4o manufacturing plants
Above are the strengths in the SWOT Analysis of L'Oréal. The strengths of L'Oréal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal
Stiff competition from other leading cosmetic established brands
These were the weaknesses in the L'Oréal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
L'Oréal best caters to the beauty demands of women of different cultures through constant research and innovation
Women of upper middle class
Affluent young & elderly women looking for beauty products
L'Oréal offers high end brand in beauty & cosmetic products
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