Marico is one of the leading brands in the FMCG sector. Marico SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marico:
Excellent distribution network and product availability
The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.
Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty
Experience management and good R&D
Marico is present in more than 25 countries across Asia and the African continent.
Marico reaches over 2.5 million outlets and around 130 million customers
Above are the strengths in the SWOT Analysis of Marico. The strengths of Marico looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Market share is limited due to presence of other strong FMCG brands
Marico products has stiff competition from big domestic players and international brands
These were the weaknesses in the Marico SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Marico product portfolio.
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