Marico SWOT Analysis

Published in FMCG category by MBA Skool Team

Marico is one of the leading brands in the FMCG sector. Marico SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marico:

Marico Strengths

  1. Excellent distribution network and product availability
  2. The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.
  3. Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty
  4. Experience management and good R&D
  5. Marico is present in more than 25 countries across Asia and the African continent.
  6. Marico reaches over 2.5 million outlets and around 130 million customers

Above are the strengths in the SWOT Analysis of Marico. The strengths of Marico looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Marico Weaknesses

  1. Market share is limited due to presence of other strong FMCG brands
  2. Marico products has stiff competition from big domestic players and international brands

These were the weaknesses in the Marico SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Marico Opportunities

  1. Tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand

Above we covered the opportunities in Marico SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Marico Threats

  1. Intense and increasing competition amongst other FMCG companies
  2. FDI in retail thereby allowing international brands
  3. Competition from unbranded and local products

The threats in the SWOT Analysis of Marico are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Marico SWOT analysis.

Continue reading more about the brand/company.

About Marico

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Marico Overview
Parent Company

Marico
Category

Consumer Products
Sector

FMCG
Tagline/ Slogan

Be more everyday
USP

1 out of 3 Indians uses a Marico product
Marico STP
Segmentation

Products and services for daily needs
Target Market

Every Indian household especially the middle class
Positioning

With Marico, your every single day needs are fulfilled
Marico Product Portfolio
Brands

Consumer Products
1. Parachute                           2.Hair & Care
3. Mediker                               4.Revive
5. Kaya Skin Clinic

The above mentioned brands are the prominent products under the Marico product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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