Marico SWOT Analysis
Here is a detailed SWOT analysis of Marico covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Marico for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. One out of every ten coconuts grown in India is used by Marico – the statement in itself surmises the strength of Marico Limited. Marico is an Indian FMCG company and it was setup in 1991 in Mumbai by Harsh Mariwala. By examining these internal and external factors, Marico can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Marico deals in production of personal care goods, oils and male grooming products too. Let us start the SWOT Analysis of Marico below.
Marico Strengths
- Excellent distribution network and product availability
- The product portfolio of Marico has brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.
- Popular brands, good brand visibility and excellent advertising of products has led to strong brand loyalty
- Experience management and good R&D
- Marico is present in more than 25 countries across Asia and the African continent.
- Marico reaches over 2.5 million outlets and around 130 million customers
Above are the strengths in the SWOT Analysis of Marico. The strengths of Marico looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marico Weaknesses
- Market share is limited due to presence of other strong FMCG brands
- Marico products has stiff competition from big domestic players and international brands
These were the weaknesses in the Marico SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Marico Opportunities
- Tap rural markets and increase penetration in urban areas
- Mergers and acquisitions to strengthen the brand
- Increasing purchasing power of people thereby increasing demand
Above we covered the opportunities in Marico SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Marico
Marico Threats
- Intense and increasing competition amongst other FMCG companies
- FDI in retail thereby allowing international brands
- Competition from unbranded and local products
The threats in the SWOT Analysis of Marico are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Marico SWOT analysis.
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About Marico
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Marico Overview | |
|---|---|
| Parent Company |
Marico |
| Category |
Consumer Products |
| Sector | |
| Tagline/ Slogan |
Be more everyday |
| USP |
1 out of 3 Indians uses a Marico product |
| Marico STP | |
| Segmentation |
Products and services for daily needs |
| Target Market |
Every Indian household especially the middle class |
| Positioning |
With Marico, your every single day needs are fulfilled |
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