Patanjali SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Patanjali analyses the brand by its strengths, weaknesses, opportunities & threats. In Patanjali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Patanjali to benchmark its business & performance as compared to the competitors. Patanjali is one of the leading brands in the FMCG sector.

The table below lists the Patanjali SWOT (Strengths, Weaknesses, Opportunities, Threats), top Patanjali competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Patanjali SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Patanjali Brand Analysis
Parent Company

Patanjali Ayurved Limited


Consumer products



Tagline/ Slogan

Prakriti ka aashirwaad


Patanjali sells only Ayurveda based products in food, cosmetics and FMCG

Patanjali STP

People looking for healthy FMCG products

Target Group

Middle and upper middle class families who prefer ayurvedic products


Patanjali offers healthier and safer products in the FMCG category

SWOT Analysis of Patanjali
Patanjali Strengths

Below are the Strengths in the SWOT Analysis of Patanjali:

1. Patanjali has grown at a rapid pace within a short span of time

2. Extensive marketing has pulled people into accepting its products as a healthier and safer option

3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali

4. Patanjali offers new products, new style of marketing etc has changed the market dynamics

5. The venture has generated tremendous revenues, which are comparable to existing players

6. More than 200,000+ employees with Patanjali

7. Excellent word of mouth marketing has helped the brand grow

Patanjali Weaknesses

Here are the weaknesses in the Patanjali SWOT Analysis:

1. Launched too many products in a short time

2. Patanjali faced issue with advertising council of India

Patanjali Opportunities

Following are the Opportunities in Patanjali SWOT Analysis:

1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness

2. Can enter more segments in personal hygiene, FMCG etc

3. Can also diversify in apparels

Patanjali Threats

The threats in the SWOT Analysis of Patanjali are as mentioned:

1. Prominent FMCG players coming up with their own variants of ayurvedic products

2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali

Patanjali Competition
Patanjali Competitors

Below are the top 6 competitors of Patanjali:

1. Dabur India

2. Procter and Gamble

3. Marico

4. Nestle Ltd

5. HUL (Hindustan Unilever Limited)

6. Himalaya Herbal Healthcare

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Patanjali. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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