Patanjali SWOT Analysis, Competitors & USP
SWOT analysis of Patanjali analyses the brand by its strengths, weaknesses, opportunities & threats. In Patanjali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Patanjali to benchmark its business & performance as compared to the competitors. Patanjali is one of the leading brands in the FMCG sector.
The table below lists the Patanjali SWOT (Strengths, Weaknesses, Opportunities, Threats), top Patanjali competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Patanjali Brand Analysis | |
|---|---|
| Parent Company |
Patanjali Ayurved Limited |
| Category |
Consumer products |
| Sector | |
| Tagline/ Slogan |
Prakriti ka aashirwaad |
| USP |
Patanjali sells only Ayurveda based products in food, cosmetics and FMCG |
| Patanjali STP | |
| Segment |
People looking for healthy FMCG products |
| Target Group |
Middle and upper middle class families who prefer ayurvedic products |
| Positioning |
Patanjali offers healthier and safer products in the FMCG category |
| SWOT Analysis of Patanjali | |
| Patanjali Strengths |
Below are the Strengths in the SWOT Analysis of Patanjali: 1. Patanjali has grown at a rapid pace within a short span of time 2. Extensive marketing has pulled people into accepting its products as a healthier and safer option 3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali 4. Patanjali offers new products, new style of marketing etc has changed the market dynamics 5. The venture has generated tremendous revenues, which are comparable to existing players 6. More than 200,000+ employees with Patanjali 7. Excellent word of mouth marketing has helped the brand grow |
| Patanjali Weaknesses |
Here are the weaknesses in the Patanjali SWOT Analysis: 1. Launched too many products in a short time 2. Patanjali faced issue with advertising council of India |
| Patanjali Opportunities |
Following are the Opportunities in Patanjali SWOT Analysis: 1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness 2. Can enter more segments in personal hygiene, FMCG etc 3. Can also diversify in apparels |
| Patanjali Threats |
The threats in the SWOT Analysis of Patanjali are as mentioned: 1. Prominent FMCG players coming up with their own variants of ayurvedic products 2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali |
| Patanjali Competition | |
| Patanjali Competitors |
Below are the top 6 competitors of Patanjali: 1. Dabur India 3. Marico 4. Nestle Ltd 5. HUL (Hindustan Unilever Limited) 6. Himalaya Herbal Healthcare |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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