Patanjali is one of the leading brands in the FMCG sector. Patanjali SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Patanjali:
Patanjali has grown at a rapid pace within a short span of time
Extensive marketing has pulled people into accepting its products as a healthier and safer option
Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali
Patanjali offers new products, new style of marketing etc has changed the market dynamics
The venture has generated tremendous revenues, which are comparable to existing players
More than 200,000+ employees with Patanjali
Excellent word of mouth marketing has helped the brand grow
Above are the strengths in the SWOT Analysis of Patanjali. The strengths of Patanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Launched too many products in a short time
Patanjali faced issue with advertising council of India
These were the weaknesses in the Patanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Patanjali sells only Ayurveda based products in food, cosmetics and FMCG
People looking for healthy FMCG products
Middle and upper middle class families who prefer ayurvedic products
Patanjali offers healthier and safer products in the FMCG category
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