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Patanjali SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 25913

SWOT analysis of Patanjali analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Patanjali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Patanjali to benchmark its business & performance as compared to the competitors and industry. Patanjali is one of the leading brands in the FMCG sector. The table below also lists the top Patanjali competitors and elaborates Patanjali market segmentation, target group, positioning & Unique Selling Proposition (USP).

Patanjali SWOT, Competitors, Marketing STP & Brand analysis Table
Patanjali Brand Analysis
Parent Company

Patanjali Ayurved Limited


Consumer products



Tagline/ Slogan

Prakriti ka aashirwaad


Patanjali sells only Ayurveda based products in food, cosmetics and FMCG

Patanjali STP

People looking for healthy FMCG products

Target Group

Middle and upper middle class families who prefer ayurvedic products


Patanjali offers healthier and safer products in the FMCG category

Patanjali SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Patanjali. Strengths are:

1. Patanjali has grown at a rapid pace within a short span of time

2. Extensive marketing has pulled people into accepting its products as a healthier and safer option

3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali

4. Patanjali offers new products, new style of marketing etc has changed the market dynamics

5. The venture has generated tremendous revenues, which are comparable to existing players

6. More than 200,000+ employees with Patanjali

7. Excellent word of mouth marketing has helped the brand grow


Here are the weaknesses in the Patanjali SWOT Analysis:

1. Launched too many products in a short time

2. Patanjali faced issue with advertising council of India


Following are the Opportunities in Patanjali SWOT Analysis:

1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness

2. Can enter more segments in personal hygiene, FMCG etc

3. Can also diversify in apparels


The threats in the SWOT Analysis of Patanjali are as mentioned:

1. Prominent FMCG players coming up with their own variants of ayurvedic products

2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali

Patanjali Competition

Below are the top 6 Patanjali competitors:

1. Dabur India

2. Procter and Gamble

3. Marico

4. Nestle Ltd

5. HUL (Hindustan Unilever Limited)

6. Himalaya Herbal Healthcare

The brandguide table above concludes the Patanjali SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Patanjali. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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