Patanjali SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 17410

SWOT Analysis of Patanjali with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Patanjali Ayurved Limited


Consumer products



Tagline/ Slogan

Prakriti ka aashirwaad


Patanjali sells only Ayurveda based products in food, cosmetics and FMCG

Patanjali STP


People looking for healthy FMCG products

Target Group

Middle and upper middle class families who prefer ayurvedic products


Patanjali offers healthier and safer products in the FMCG category

Patanjali SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Patanjali :

1. Patanjali has grown at a rapid pace within a short span of time

2. Extensive marketing has pulled people into accepting its products as a healthier and safer option

3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali

4. Patanjali offers new products, new style of marketing etc has changed the market dynamics

5. The venture has generated tremendous revenues, which are comparable to existing players

6. More than 200,000+ employees with Patanjali

7. Excellent word of mouth marketing has helped the brand grow


1. Launched too many products in a short time

2. Patanjali faced issue with advertising council of India


1. Patanjali can tap overseas market as Ayurveda is increasingly getting awareness

2. Can enter more segments in personal hygiene, FMCG etc

3. Can also diversify in apparels


1. Prominent FMCG players coming up with their own variants of ayurvedic products

2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali

Patanjali Competition


Below are the 6 main Patanjali competitors :

1. Dabur India

2. Procter and Gamble

3. Marico

4. Nestle Ltd

5. HUL (Hindustan Unilever Limited)

6. Himalaya Herbal Healthcare

The brandguide table above concludes the Patanjali SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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