Johnson & Johnson SWOT Analysis, Competitors & USP

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SWOT Analysis of Johnson & Johnson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson & Johnson

Parent Company

Johnson & Johnson


Health care product and Pharma



Tagline/ Slogan

The Family Company


Johnson & Johnson has innovative healthcare products and is a trusted brand



Health care segment

Target Group

Mostly urban families and hospitals and clinics


Johnson & Johnson's promise to healthcare & personal hygiene consumer products

Product Portfolio


1. Bedtime                2. Baby Oil                3. Baby Shampoo

4. Baby Lotion          5. Baby Powder       6. Destin

7. Bebe                      8. Clean & Clear      9. Shower to Shower

10. Neutrogena        11. Band-Aid            12. Savlon

13. Caladryl             14. Purell                   15. Listerine

16. Stayfree            17. Carefree              18. Visine

19. Acuvue Lenses

J&J SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson & Johnson :

1. Johnson & Johnson is one of the World’s Most Admired Companies

2. The United Nations awarded Johnson & Johnson the Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.

3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated 26 years ago.

4. Johnson & Johnson has strong brand presence in form of advertising media and print media for a number of products.

5. Excellent distribution network as the brand is supplied to remote villages and faraway places

6. J&J is a brand trusted by mothers the world over

7. Johnson & Johnson has an excellent product portfolio and high quality offerings
8. It includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries

9. More than 100,000+ people are employed with J&J


1. Strong competition means limited market share growth for Johnson & Johnson

2. Being a global brand means operations are disturbed by market fluctuations


1. Acquisitions of other smaller companies and increasing Johnson & Johnson's presence

2. Bringing out a range of more portable products for economy class and increasing rural penetration

3. Johnson & Johnson can tir-up with corporates, schools, colleges, hospitals etc for their business


1. Increasing competition can reduce market share of Johnson & Johnson

2. Spurious brands with the name similar to existing brand name

3. Availability of cheap substitutes and low priced competitors

Johnson & Johnson Competition


Below are the 3 main Johnson & Johnson competitors :

1. Reckitt Benckiser
2. Unilever
3. Procter and Gamble

The brandguide table above concludes the Johnson & Johnson SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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