Johnson & Johnson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 20, 2021

Johnson & Johnson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Johnson & Johnson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson & Johnson to benchmark its business & performance as compared to the competitors, and make strategic improvements. Johnson & Johnson is one of the leading brands in the FMCG sector.

The article below lists the Johnson & Johnson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Johnson & Johnson SWOT Analysis:

SWOT Analysis of Johnson & Johnson

For Johnson & Johnson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Johnson & Johnson Strengths

The strengths of Johnson & Johnson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Johnson & Johnson :

1. Johnson & Johnson is one of the World’s Most Admired Companies

2. The United Nations awarded Johnson & Johnson the Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.

3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated

4. Johnson & Johnson has strong brand presence in form of advertising media and print media for a number of products.

5. Excellent distribution network as the brand is supplied to remote villages and faraway places

6. J&J is a brand trusted by mothers the world over

7. Johnson & Johnson has an excellent product portfolio and high quality offerings

8. It includes some 250 subsidiary companies with operations in over 50 countries and products sold in over 175 countries

9. More than 100,000+ people are employed with J&J

10. The company spent over $1billion to develop a Covid-19 vaccination

11. Excellent brand visibility via TVCs, print ads, outdoor media, social media & digital marketing

Johnson & Johnson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson & Johnson SWOT Analysis:

1. Strong competition means limited market share growth for Johnson & Johnson

2. Being a global brand means operations are disturbed by market fluctuations

Johnson & Johnson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson & Johnson SWOT Analysis:

1. Acquisitions of other smaller companies and increasing Johnson & Johnson's presence

2. Bringing out a range of more portable products for economy class and increasing rural penetration

3. Johnson & Johnson can tir-up with corporates, schools, colleges, hospitals etc for their business

Johnson & Johnson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson & Johnson are as mentioned:

1. Increasing competition can reduce market share of Johnson & Johnson

2. Spurious brands with the name similar to existing brand name

3. Availability of cheap substitutes and low priced competitors

Johnson & Johnson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Johnson & Johnson:

1. Reckitt Benckiser

2. Unilever

3. Procter and Gamble

4. Colgate-Palmolive

5. Pfizer

6. Novartis

7. GlaxoSmithKline

8. Roche

9. Merck

10. Abbott Laboratories

Hence this concludes the Johnson & Johnson SWOT analysis.

Continue reading more about the brand/company.

About Johnson & Johnson

Johnson & Johnson Overview
Parent Company

Johnson & Johnson


Health care product and Pharma



Tagline/ Slogan

The Family Company


Johnson & Johnson has innovative healthcare products and is a trusted brand

Johnson & Johnson STP

Health care segment

Target Market

Mostly urban families and hospitals and clinics


Johnson & Johnson's promise to healthcare & personal hygiene consumer products

Johnson & Johnson Product Portfolio

1. Bedtime

2. Baby Oil

3. Baby Shampoo

4. Baby Lotion

5. Baby Powder

6. Destin

7. Bebe

8. Clean & Clear

9. Shower to Shower

10. Neutrogena

11. Band-Aid

12. Savlon

13. Caladryl

14. Purell

15. Listerine

16. Stayfree

17. Carefree

18. Visine

19. Acuvue Lenses

The above mentioned brands are the prominent products under the Johnson & Johnson product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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