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Johnson & Johnson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 21, 2020

SWOT analysis of Johnson & Johnson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson & Johnson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson & Johnson to benchmark its business & performance as compared to the competitors and industry. As of 2020, Johnson & Johnson is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson & Johnson competitors and includes Johnson & Johnson target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson & Johnson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson & Johnson Brand Analysis
Parent Company

Johnson & Johnson


Health care product and Pharma



Tagline/ Slogan

The Family Company


Johnson & Johnson has innovative healthcare products and is a trusted brand

Johnson & Johnson STP
Johnson & Johnson Segmentation

Health care segment

Johnson & Johnson Target Market

Mostly urban families and hospitals and clinics

Johnson & Johnson Positioning

Johnson & Johnson's promise to healthcare & personal hygiene consumer products

Johnson & Johnson Product Portfolio

1. Bedtime                2. Baby Oil                3. Baby Shampoo

4. Baby Lotion          5. Baby Powder       6. Destin

7. Bebe                      8. Clean & Clear      9. Shower to Shower

10. Neutrogena        11. Band-Aid            12. Savlon

13. Caladryl             14. Purell                   15. Listerine

16. Stayfree            17. Carefree              18. Visine

19. Acuvue Lenses

The above mentioned brands are the prominent products under the Johnson & Johnson product portfolio.

Johnson & Johnson SWOT Analysis
Johnson & Johnson Strengths

Below are the Strengths in the SWOT Analysis of Johnson & Johnson:

1. Johnson & Johnson is one of the World’s Most Admired Companies

2. The United Nations awarded Johnson & Johnson the Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.

3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated 26 years ago.

4. Johnson & Johnson has strong brand presence in form of advertising media and print media for a number of products.

5. Excellent distribution network as the brand is supplied to remote villages and faraway places

6. J&J is a brand trusted by mothers the world over

7. Johnson & Johnson has an excellent product portfolio and high quality offerings
8. It includes some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries

9. More than 100,000+ people are employed with J&J

Johnson & Johnson Weaknesses

Here are the weaknesses in the Johnson & Johnson SWOT Analysis:

1. Strong competition means limited market share growth for Johnson & Johnson

2. Being a global brand means operations are disturbed by market fluctuations

Johnson & Johnson Opportunities

Following are the Opportunities in Johnson & Johnson SWOT Analysis:

1. Acquisitions of other smaller companies and increasing Johnson & Johnson's presence

2. Bringing out a range of more portable products for economy class and increasing rural penetration

3. Johnson & Johnson can tir-up with corporates, schools, colleges, hospitals etc for their business

Johnson & Johnson Threats

The threats in the SWOT Analysis of Johnson & Johnson are as mentioned:

1. Increasing competition can reduce market share of Johnson & Johnson

2. Spurious brands with the name similar to existing brand name

3. Availability of cheap substitutes and low priced competitors

Johnson & Johnson Competition

Below are the top 3 Johnson & Johnson competitors:

1. Reckitt Benckiser
2. Unilever
3. Procter and Gamble

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson & Johnson. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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