Pringles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 23, 2022

SWOT analysis of Pringles analyses the brand by its strengths, weaknesses, opportunities & threats. In Pringles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pringles to benchmark its business & performance as compared to the competitors. Pringles is one of the leading brands in the food & beverages sector.

The table below lists the Pringles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pringles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pringles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pringles Brand Analysis
Parent Company





Food & Beverages

Tagline/ Slogan

Once you pop, the fun don't stop


More than 30 flavors of crisp potato wafers packaged in boxes

Pringles STP

Snack food segment

Target Group

Youth population with taste for international flavors


Pringles offers a wide variety of crisp chips with different flavors

SWOT Analysis of Pringles
Pringles Strengths

Below are the Strengths in the SWOT Analysis of Pringles:

1. Pringles is one of the world's leading potato chips brand

2. Pringles is a snack product under Kellogg's, which gives the brand a strong foundation

3. The brand is available in more than 140 countries worldwide through a vast distribution network

4. Pringles has more than 30 varieties and flavors of chips to offer

5. In many regions, the brand also offers local flavors based on consumer demand

6. The brand has a good recall due to ads on TV, print media, digital marketing, social media engagement etc.

7. Pringles chips are available on almost all retail stores and ecommerce platforms

Pringles Weaknesses

Here are the weaknesses in the Pringles SWOT Analysis:

1. Perception of allegedly being unhealthy food on account of negative press and lawsuits

2. Limited target market growth owing to competition from brands as well as local players

Pringles Opportunities

Following are the Opportunities in Pringles SWOT Analysis:

1. Pringles can capitalize on its international perception and market it aggressively in emerging markets

2. More advertising in untapped markets to increase sale

3. The brand can continue to innovative flavors especially region specific to tap a local market and geography

Pringles Threats

The threats in the SWOT Analysis of Pringles are as mentioned:

1. Increasing business by competitors can reduce the margins for Pringles

2. Being a global brand, the company is vulnerable to global economic policies, fluctuating currency value etc.

3. Changing preferences of people towards snacks can lead to loss of business

Pringles Competition
Pringles Competitors

Below are the top 4 competitors of Pringles:

1. Lays

2. Doritos

3. Cheetos

4. Planters

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pringles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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