Published in Food & Beverages category by MBA Skool Team
Pringles is one of the leading brands in the food & beverages sector. Pringles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pringles:
Pringles is one of the world's leading potato chips brand
Pringles is a snack product under Kellogg's, which gives the brand a strong foundation
The brand is available in more than 140 countries worldwide through a vast distribution network
Pringles has more than 30 varieties and flavors of chips to offer
In many regions, the brand also offers local flavors based on consumer demand
The brand has a good recall due to ads on TV, print media, digital marketing, social media engagement etc.
Pringles chips are available on almost all retail stores and ecommerce platforms
Above are the strengths in the SWOT Analysis of Pringles. The strengths of Pringles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perception of allegedly being unhealthy food on account of negative press and lawsuits
Limited target market growth owing to competition from brands as well as local players
These were the weaknesses in the Pringles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
More than 30 flavors of crisp potato wafers packaged in boxes
Snack food segment
Youth population with taste for international flavors
Pringles offers a wide variety of crisp chips with different flavors
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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