Published in Food & Beverages category by MBA Skool Team
Oreo is one of the leading brands in the food & beverages sector. Oreo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oreo:
Above are the strengths in the SWOT Analysis of Oreo. The strengths of Oreo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited target audience i.e. people who prefer chocolate based biscuits
Limited to sandwich biscuit category but it can also be seen as its strong point
These were the weaknesses in the Oreo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
World's largest selling Biscuits, World's number 1 biscuit
Quality conscious children and adults
Children and Youth
The biscuit with goodness of milk
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