Cadbury's Oreo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 22547

SWOT analysis of Cadbury's Oreo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cadbury's Oreo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Oreo to benchmark its business & performance as compared to the competitors and industry. Cadbury's Oreo is one of the leading brands in the food & beverages sector. The table below also lists the top Cadbury's Oreo competitors and elaborates Cadbury's Oreo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cadbury's Oreo SWOT, Competitors, Marketing STP & Brand analysis Table

                Cadbury's Oreo

Parent Company





Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit


World's largest selling Biscuits, World's number 1 biscuit

Cadbury's Oreo STP

Quality conscious children and adults

Target Group

Children and Youth


The biscuit with goodness of milk

Cadbury's Oreo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Oreo. Strengths are:

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category


Here are the weaknesses in the Cadbury's Oreo SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate based biscuits


Following are the Opportunities in Cadbury's Oreo SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O


The threats in the SWOT Analysis of Cadbury's Oreo are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Cadbury's Oreo Competition

Below are the top 3 Cadbury's Oreo competitors:

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek

The brandguide table above concludes the Cadbury's Oreo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Oreo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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