Cadbury's Oreo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Cadbury's Oreo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cadbury's Oreo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Oreo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Cadbury's Oreo is one of the leading brands in the food & beverages sector.

The article below lists the Cadbury's Oreo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Cadbury's Oreo SWOT Analysis:

SWOT Analysis of Cadbury's Oreo

For Cadbury's Oreo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cadbury's Oreo Strengths

The strengths of Cadbury's Oreo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Cadbury's Oreo :

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category

Cadbury's Oreo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cadbury's Oreo SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate based biscuits

Cadbury's Oreo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cadbury's Oreo SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O

Cadbury's Oreo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cadbury's Oreo are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Cadbury's Oreo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cadbury's Oreo:

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek

Hence this concludes the Cadbury's Oreo SWOT analysis.

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About Cadbury's Oreo

                Cadbury's Oreo

Parent Company





Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit


World's largest selling Biscuits, World's number 1 biscuit

Cadbury's Oreo STP

Quality conscious children and adults

Target Market

Children and Youth


The biscuit with goodness of milk

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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