Cadbury's Oreo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cadbury's Oreo analyses the brand by its strengths, weaknesses, opportunities & threats. In Cadbury's Oreo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cadbury's Oreo to benchmark its business & performance as compared to the competitors. Cadbury's Oreo is one of the leading brands in the food & beverages sector.

The table below lists the Cadbury's Oreo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cadbury's Oreo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Cadbury's Oreo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

                Cadbury's Oreo

Parent Company





Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit


World's largest selling Biscuits, World's number 1 biscuit

Cadbury's Oreo STP

Quality conscious children and adults

Target Group

Children and Youth


The biscuit with goodness of milk

SWOT Analysis of Cadbury's Oreo
Cadbury's Oreo Strengths

Below are the Strengths in the SWOT Analysis of Cadbury's Oreo:

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category

Cadbury's Oreo Weaknesses

Here are the weaknesses in the Cadbury's Oreo SWOT Analysis:

1. Limited target audience i.e. people who prefer chocolate based biscuits

Cadbury's Oreo Opportunities

Following are the Opportunities in Cadbury's Oreo SWOT Analysis:

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O

Cadbury's Oreo Threats

The threats in the SWOT Analysis of Cadbury's Oreo are as mentioned:

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Cadbury's Oreo Competition
Cadbury's Oreo Competitors

Below are the top 3 competitors of Cadbury's Oreo:

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cadbury's Oreo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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