Cadbury's Oreo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19808

SWOT Analysis of Cadbury's Oreo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

                Cadbury's Oreo

Parent Company





Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit


World's largest selling Biscuits, World's number 1 biscuit

Cadbury's Oreo STP


Quality conscious children and adults

Target Group

Children and Youth


The biscuit with goodness of milk

Cadbury's Oreo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Oreo :

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category


1. Limited target audience i.e. people who prefer chocolate based biscuits


1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O


1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Cadbury's Oreo Competition


Below are the 3 main Cadbury's Oreo competitors :

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek

The brandguide table above concludes the Cadbury's Oreo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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