Cadbury's Oreo SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 19152
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SWOT Analysis of Cadbury's Oreo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

                Cadbury's Oreo

Parent Company

Cadbury's(Kraft)

Category

Biscuits

Sector

Food & Beverages

Tagline/ Slogan

World's Number 1 Biscuit

USP

World's largest selling Biscuits, World's number 1 biscuit

Cadbury's Oreo STP

Segment

Quality conscious children and adults

Target Group

Children and Youth

Positioning

The biscuit with goodness of milk

Cadbury's Oreo SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cadbury's Oreo :

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category

Weaknesses

1. Limited target audience i.e. people who prefer chocolate based biscuits

Opportunities

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O

Threats

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Cadbury's Oreo Competition

Competitors

Below are the 3 main Cadbury's Oreo competitors :

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek

The brandguide table above concludes the Cadbury's Oreo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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