WordPress SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WordPress analyses the brand by its strengths, weaknesses, opportunities & threats. In WordPress SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WordPress to benchmark its business & performance as compared to the competitors. WordPress is one of the leading brands in the IT & Technology sector.

The table below lists the WordPress SWOT (Strengths, Weaknesses, Opportunities, Threats), top WordPress competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

WordPress SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WordPress Brand Analysis
Parent Company

WordPress Foundation


Website-Blogging platform


IT & Technology

Tagline/ Slogan

Just write


WordPress is a free and open source blogging platform with a professional touch

WordPress STP

Internet users

Target Group

Internet users interested into blogging or content management & development


WordPress is positioned as a web software to create ‘beautiful’ and effective websites or blogs

SWOT Analysis of WordPress
WordPress Strengths

Below are the Strengths in the SWOT Analysis of WordPress:

1. WordPress has a large and lively user base community as well as developers

2. WordPress is highly customizable providing the users great control on content management and development

3. Free for customers with an option of paid account for unique domain

4. The functionality can be extended as per the user requirement

5. Over 70 million websites created using Wordpress across the globe

6. WordPress blogs written in over 120 languages

7. The company has ensured that customer can use it across platforms like laptops, tablets, mobile etc

8. WordPress has been recognised by several awards 

WordPress Weaknesses

Here are the weaknesses in the WordPress SWOT Analysis:

1. Intense competition from other blogging & social media platforms means limited market share for WordPress

2. Security threats & data leaks have been affected the brand

WordPress Opportunities

Following are the Opportunities in WordPress SWOT Analysis:

1. WordPress can expand capabilities to allow users to create even more effective websites

2. Acquiring more partnerships with other websites and mobile operators for integration

3. Attracting more users by making payments

WordPress Threats

The threats in the SWOT Analysis of WordPress are as mentioned:

1. Security issues will always be a threat for a blogging platform like WordPress

2. Improved functionalities by competitive blogging platforms

3. Newly emerging competitive blogging platforms

WordPress Competition
WordPress Competitors

Below are the top 8 competitors of WordPress:

1. Blogger

2. Tumblr

3. Twitter

4. Facebook

5. Whatsapp

6. Linkedin

7. Facebook

8. Pinterest

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WordPress. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin