Published in IT & Technology category by MBA Skool Team
WordPress is one of the leading brands in the IT & Technology sector. WordPress SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WordPress:
WordPress has a large and lively user base community as well as developers
WordPress is highly customizable providing the users great control on content management and development
Free for customers with an option of paid account for unique domain
The functionality can be extended as per the user requirement
Over 70 million websites created using Wordpress across the globe
WordPress blogs written in over 120 languages
The company has ensured that customer can use it across platforms like laptops, tablets, mobile etc
WordPress has been recognised by several awards
Above are the strengths in the SWOT Analysis of WordPress. The strengths of WordPress looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from other blogging & social media platforms means limited market share for WordPress
Security threats & data leaks have been affected the brand
These were the weaknesses in the WordPress SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WordPress can expand capabilities to allow users to create even more effective websites
Acquiring more partnerships with other websites and mobile operators for integration
Attracting more users by making payments
Above we covered the opportunities in WordPress SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Security issues will always be a threat for a blogging platform like WordPress
Improved functionalities by competitive blogging platforms
Newly emerging competitive blogging platforms
The threats in the SWOT Analysis of WordPress are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
WordPress is a free and open source blogging platform with a professional touch
Internet users interested into blogging or content management & development
WordPress is positioned as a web software to create ‘beautiful’ and effective websites or blogs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to WordPress. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute