WordPress SWOT Analysis, USP & Competitors

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SWOT Analysis of WordPress with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

WordPress Foundation


Website-Blogging platform


IT and Technology

Tagline/ Slogan

Just write


Free and open source blogging platform with a professional touch



Internet users

Target Group

Internet users interested into blogging or content management & development


Positioned as a web software to create ‘beautiful’ and effective websites or blogs

SWOT Analysis


1.A large and lively user base community  as well as developers

2. Highly customizable providing the users great control on content management and development
3. Free for customers with an option of paid account for unique domain
4. The functionality can be extended as per the user requirement
5. Over 70 million websites created using Wordpress across the globe
6. WordPress blogs written in over 120 languages


1.Yet to have stronghold in mobile logging i.e. updating through mobiles


1. Expand capabilities to allow users to create effective websites

2. Acquiring more partnerships with other websites and mobile operators for integration

3.Attracting more users by making payments


1.Attacks from malicious threats and other security issues

2. Improved functionalities by competitive blogging platforms
3. Newly emerging competitive blogging platforms



1. Blogger

3. Posterous

The table above concludes the WordPress SWOT analysis along with its marketing and brand parameters.


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