Samsung SWOT Analysis
Samsung is one of the leading brands in the IT & Technology sector. Samsung SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Samsung:
Quick Glance:
Samsung Strengths
- Samsung is leading consumer electronics brand, which is present in the market for a long time and has great brand recognition
- Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges
- It is one of the largest manufacturer of TVs, home appliances and mobile phones
- Samsung brand awareness is at par with world's greatest tech companies
- The company is known to launch new innovative models every year and keep the market moving with its innovation
- Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memory etc. to other manufacturers
- Samsung Galaxy smartphone series is one of the most popular product line offered by the company
- The company has more than 250,000 employees globally
- Samsung products are sold worldwide hence making it a global company
- The brand has excellent advertising via TV commercials, online ads, print ads, sponsorship events and digital marketing
- The annual revenue of Samsung is more than $200 billion
Above are the strengths in the SWOT Analysis of Samsung. The strengths of Samsung looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Samsung Weaknesses
- Because of intense competition, Samsung has to invest aggressively even for a small market share growth
- Past legal issues, lawsuits and challenges from environmental agencies impact the brand image of the company
These were the weaknesses in the Samsung SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Samsung Opportunities
- Samsung can innovate more with their existing product line and diversify into newer products
- Introducing geography specific phones and appliances can boost the brand
- Adopting newer technologies to improve upon products can help boost its business
- Bringing a more affordable innovative products at difference price ranges can help Samsung a lot
Above we covered the opportunities in Samsung SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Samsung Threats
- Intense price competition in the mobile market can hamper the margins for Samsung smartphones
- Samsung has major competition with local brands in all the segments that it operates in
- The market is very dynamic and failed products can prove to be a big issue for the company
- Global pandemic, economic crisis and fluctuating currencies can affect the supply chain & business operations of Samsung
The threats in the SWOT Analysis of Samsung are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Samsung SWOT analysis.
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About Samsung
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Samsung Overview | |
|---|---|
| Parent Company |
Samsung Group |
| Category |
Consumer Electronics/Mobile Phones |
| Sector | |
| Tagline/ Slogan |
The next big thing is here; Everyone's invited; Next is now |
| USP |
Samsung is leading electronics company especially mobile phones and TVs |
| Samsung STP | |
| Segmentation |
Mobile Phones and Home Appliances seeking market |
| Target Market |
Almost Everyone who wants to buy a phone; also appliances |
| Positioning |
Samsung provides best phones and appliances for every need and price range |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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