Samsung SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Samsung analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. As of 2020, Samsung is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Samsung competitors and includes Samsung target market, segmentation, positioning & Unique Selling Proposition (USP).

Samsung SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Samsung Brand Analysis
Parent Company

Samsung Group


Consumer Electronics/Mobile Phones


IT & Technology

Tagline/ Slogan

The next big thing is here; Everyone's invited; Next is now


Samsung is leading electronics company especially mobile phones and TVs

Samsung STP
Samsung Segmentation

Mobile Phones and Home Appliances seeking market

Samsung Target Market

Almost Everyone who wants to buy a phone; also appliances

Samsung Positioning

Samsung provides best phones and appliances for every need and price range

Samsung SWOT Analysis
Samsung Strengths

Below are the Strengths in the SWOT Analysis of Samsung:

1. Samsung is present in the market for a long time and has great brand recognition

2. Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges.

3. It is one of the largest manufacturer of TVs and mobile phones.

4. Samsung brand awareness is at par with world's greatest tech companies

5. The company is known to launch new innovative models every year and keep the market moving

6. Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memory etc to other manufacturers

7. Samsung Galaxy series is one of the most popular product line offered by the company.

8. The company has almost 400000 employees globally

9. Samsung products are sold worldwide hence making it a global company.

Samsung Weaknesses

Here are the weaknesses in the Samsung SWOT Analysis:

1. Because of intense competition and deadline, Samsung faced lot of issues with its Samsung Note 7 phone.

2. Lot of issues with competitors like Apple regarding patents

Samsung Opportunities

Following are the Opportunities in Samsung SWOT Analysis:

1. Samsung can innovate more and use the note 7 issue as an opportunity to bounce back.

2. Introducing geography specific phones and appliances can boost the brand

3. Adopting newer technologies to improve upon products.

Samsung Threats

The threats in the SWOT Analysis of Samsung are as mentioned:

1. Intense price competition in the mobile market

2. Samsung has major competition with local brands which are going global like Oppo, Vivo, Oneplus etc

3. The market is very dynamic and failed product can prove to be a big issue

Samsung Competition

Below are the top 7 Samsung competitors:

1. Apple

2. LG Electronics

3. Oppo

4. Vivo

5. Windows Phone

6. HTC

7. Panasonic

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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