Samsung SWOT Analysis, Competitors & USP

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SWOT Analysis of Samsung with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung is one of the biggest electronics manufacturer which makes smartphones, TVs, home appliances etc. The article covers the strengths, weaknesses, opportunities, threats (SWOT) of Samsung.


Parent Company

Samsung Group


Consumer Electronics/Mobile Phones


IT & Technology

Tagline/ Slogan

The next big thing is here; Everyone's invited; Next is now


Samsung is leading electronics company especially mobile phones and TVs

Samsung STP


Mobile Phones and Home Appliances seeking market

Target Group

Almost Everyone who wants to buy a phone; also appliances


Samsung provides best phones and appliances for every need and price range

Samsung SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung :

1. Samsung is present in the market for a long time and has great brand recognition

2. Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges.

3. It is one of the largest manufacturer of TVs and mobile phones.

4. Samsung brand awareness is at par with world's greatest tech companies

5. The company is known to launch new innovative models every year and keep the market moving

6. Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memory etc to other manufacturers

7. Samsung Galaxy series is one of the most popular product line offered by the company.

8. The company has almost 400000 employees globally

9. Samsung products are sold worldwide hence making it a global company.


1. Because of intense competition and deadline, Samsung faced lot of issues with its Samsung Note 7 phone.

2. Lot of issues with competitors like Apple regarding patents


1. Samsung can innovate more and use the note 7 issue as an opportunity to bounce back.

2. Introducing geography specific phones and appliances can boost the brand

3. Adopting newer technologies to improve upon products.


1. Intense price competition in the mobile market

2. Samsung has major competition with local brands which are going global like Oppo, Vivo, Oneplus etc

3. The market is very dynamic and failed product can prove to be a big issue

Samsung Competition


Below are the 7 main Samsung competitors :

1. Apple

2. LG Electronics

3. Oppo

4. Vivo

5. Windows Phone

6. HTC

7. Panasonic

The brandguide table above concludes the Samsung SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Samsung. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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