Published in IT & Technology category by MBA Skool Team
Samsung is one of the leading brands in the IT & Technology sector. Samsung SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Samsung:
Samsung is leading consumer electronics brand, which is present in the market for a long time and has great brand recognition
Samsung offers lot of models and options for every price range hence increasing sales e.g. Samsung Galaxy series has phone in almost all price ranges
It is one of the largest manufacturer of TVs, home appliances and mobile phones
Samsung brand awareness is at par with world's greatest tech companies
The company is known to launch new innovative models every year and keep the market moving with its innovation
Samsung not only sells its own finished products but also provides a lot of parts like LCD panels, memory etc. to other manufacturers
Samsung Galaxy smartphone series is one of the most popular product line offered by the company
The company has more than 250,000 employees globally
Samsung products are sold worldwide hence making it a global company
The brand has excellent advertising via TV commercials, online ads, print ads, sponsorship events and digital marketing
The annual revenue of Samsung is more than $200 billion
Above are the strengths in the SWOT Analysis of Samsung. The strengths of Samsung looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Because of intense competition, Samsung has to invest aggressively even for a small market share growth
Past legal issues, lawsuits and challenges from environmental agencies impact the brand image of the company
These were the weaknesses in the Samsung SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The next big thing is here; Everyone's invited; Next is now
Samsung is leading electronics company especially mobile phones and TVs
Mobile Phones and Home Appliances seeking market
Almost Everyone who wants to buy a phone; also appliances
Samsung provides best phones and appliances for every need and price range
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