Oracle SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oracle analyses the brand by its strengths, weaknesses, opportunities & threats. In Oracle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oracle to benchmark its business & performance as compared to the competitors. Oracle is one of the leading brands in the IT & Technology sector.

The article below lists the Oracle SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oracle SWOT Analysis:

SWOT Analysis of Oracle

For Oracle, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oracle Strengths

The strengths of Oracle looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oracle :

1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business

5. Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc

6. It offers services like SAAS, PAAS, consulting, financing etc

7. The company has been involved with sponsoring many events across the world

8. Oracle has its presence in more than 100 countries worldwide, which use its products & services

Oracle Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oracle SWOT Analysis:

1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image

2. Stiff competition from leading IT & consulting companies means limited market share growth

Oracle Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oracle SWOT Analysis:

1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2. More brand visibility can highlight the company's good work

3. Tie-ups with government organizations worldwide can help its grow its business

4. Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions

Oracle Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oracle are as mentioned:

1. Integration issues due to aggressive acquisitions can be tough to tackle

2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits

3. Increasing competition can diminish the market dominance of the company

Oracle Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Oracle:

1. SAP

2. Microsoft

3. HP Hewlett-Packard

4. IBM

Hence this concludes the Oracle SWOT analysis.

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About Oracle


Parent CompanyOracle

IT Product


IT & Technology


Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 


Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP

Enterprises seeking IT solutions along with hardware

Target Market

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks


Oracle is a one stop shop for the IT needs of enterprises and companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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