Oracle SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 18621

SWOT analysis of Oracle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oracle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oracle to benchmark its business & performance as compared to the competitors and industry. Oracle is one of the leading brands in the IT & Technology sector. The table below also lists the top Oracle competitors and elaborates Oracle market segmentation, target group, positioning & Unique Selling Proposition (USP).

Oracle SWOT, Competitors, Marketing STP & Brand analysis Table


Parent CompanyOracle

IT Product


IT & Technology


Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 


Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP

Enterprises seeking IT solutions along with hardware

Target Group

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks


Oracle is a one stop shop for the IT needs of enterprises and companies

Oracle SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oracle. Strengths are:

1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business

5. Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc

6. It offers services like SAAS, PAAS, consulting, financing etc

7. The company has been involved with sponsoring many events across the world

8. Oracle has its presence in more than 100 countries worldwide, which use its products & services


Here are the weaknesses in the Oracle SWOT Analysis:

1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image

2. Stiff competition from leading IT & consulting companies means limited market share growth


Following are the Opportunities in Oracle SWOT Analysis:

1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2. More brand visibility can highlight the company's good work

3. Tie-ups with government organizations worldwide can help its grow its business

4. Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions


The threats in the SWOT Analysis of Oracle are as mentioned:

1. Integration issues due to aggressive acquisitions can be tough to tackle

2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits

3. Increasing competition can diminish the market dominance of the company

Oracle Competition

Below are the top 4 Oracle competitors:

1. SAP

2. Microsoft

3. HP Hewlett-Packard

4. IBM

The brandguide table above concludes the Oracle SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oracle. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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