Oracle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oracle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oracle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oracle to benchmark its business & performance as compared to the competitors and industry. As of 2020, Oracle is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oracle competitors and includes Oracle target market, segmentation, positioning & Unique Selling Proposition (USP).

Oracle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent CompanyOracle

IT Product


IT & Technology


Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 


Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP
Oracle Segmentation

Enterprises seeking IT solutions along with hardware

Oracle Target Market

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks

Oracle Positioning

Oracle is a one stop shop for the IT needs of enterprises and companies

Oracle SWOT Analysis
Oracle Strengths

Below are the Strengths in the SWOT Analysis of Oracle:

1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business

5. Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc

6. It offers services like SAAS, PAAS, consulting, financing etc

7. The company has been involved with sponsoring many events across the world

8. Oracle has its presence in more than 100 countries worldwide, which use its products & services

Oracle Weaknesses

Here are the weaknesses in the Oracle SWOT Analysis:

1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image

2. Stiff competition from leading IT & consulting companies means limited market share growth

Oracle Opportunities

Following are the Opportunities in Oracle SWOT Analysis:

1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2. More brand visibility can highlight the company's good work

3. Tie-ups with government organizations worldwide can help its grow its business

4. Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions

Oracle Threats

The threats in the SWOT Analysis of Oracle are as mentioned:

1. Integration issues due to aggressive acquisitions can be tough to tackle

2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits

3. Increasing competition can diminish the market dominance of the company

Oracle Competition

Below are the top 4 Oracle competitors:

1. SAP

2. Microsoft

3. HP Hewlett-Packard

4. IBM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oracle. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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