Oracle SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 14253

SWOT Analysis of Oracle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name



IT Product


IT and Technology


Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 


Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP


Enterprises seeking IT solutions along with hardware

Target Group

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks


Oracle is a one stop shop for the IT needs of enterprises and companies

Oracle SWOT Analysis


1. Oracle provides the best of the breed product suite through various acquisitions
2. Strong talent pool of more than 130,000 employees working with Oracle
3. The company has market dominance in enterprise databases
4. Technological Innovation and good R&D is the backbone of their business

5. Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc

6. It offers services like SAAS, PAAS, consulting, financing etc

7. The company has been involved with sponsoring many events across the world

8. Oracle has its presence in more than 100 countries worldwide, which use its products & services


1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image

2. Stiff competition from leading IT & consulting companies means limited market share growth


1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
2. More brand visibility can highlight the company's good work

3. Tie-ups with government organizations worldwide can help its grow its business

4. Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions


1. Integration issues due to aggressive acquisitions can be tough to tackle

2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits

3. Increasing competition can diminish the market dominance of the company



1. SAP
2. Microsoft
3. HP Hewlett-Packard

4. IBM

The brandguide table above concludes the Oracle SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Oracle. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: