Published in IT & Technology category by MBA Skool Team
Oracle is one of the leading brands in the IT & Technology sector. Oracle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oracle:
Oracle provides the best of the breed product suite through various acquisitions
Strong talent pool of more than 130,000 employees working with Oracle
The company has market dominance in enterprise databases
Technological Innovation and good R&D is the backbone of their business
Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc
It offers services like SAAS, PAAS, consulting, financing etc
The company has been involved with sponsoring many events across the world
Oracle has its presence in more than 100 countries worldwide, which use its products & services
Above are the strengths in the SWOT Analysis of Oracle. The strengths of Oracle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image
Stiff competition from leading IT & consulting companies means limited market share growth
These were the weaknesses in the Oracle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven;
Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database
Enterprises seeking IT solutions along with hardware
Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks
Oracle is a one stop shop for the IT needs of enterprises and companies
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