IBM SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 04, 2021

SWOT analysis of IBM analyses the brand by its strengths, weaknesses, opportunities & threats. In IBM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IBM to benchmark its business & performance as compared to the competitors. IBM is one of the leading brands in the IT & Technology sector.

The table below lists the IBM SWOT (Strengths, Weaknesses, Opportunities, Threats), top IBM competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IBM SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IBM Brand Analysis
Parent CompanyInternational Business Machines Corporation (IBM)
Category

IT Services

Sector

IT & Technology

Tagline/ Slogans

Let's build a smarter planet; THINK

USP

One of the best known brands in the world

IBM STP
Segment

Enterprises seeking IT solutions

Target Group

Enterprises looking for end to end IT solutions to transform business

Positioning

IBM Is one the world's leading IT & consulting companies

SWOT Analysis of IBM
IBM Strengths

Below are the Strengths in the SWOT Analysis of IBM:

1. IBM is one the world's leading technology companies having widespread global presence & strong diverse product & service offering

2. IBM has a strong brand legacy since its inception in 1911, which has continued to grow & diversify across countries

3. The company has a diverse offering in its products, namely in cloud computing, artificial intelligence computer software & hardware

4. IBM also offers services outsourcing, consulting, professional services and management services

5. The company has its business operations in more than 150 countries

6. More than 300,000 people are employed with IBM globally

7. The annual revenue of the company with all combined businesses is more than $70 billion

8. IBM is a world leader in patents & inventions like ATM, floppy disk, hard disk drives, SQL programming etc. are credited to the company

9. Strategic acquisitions of technology, AI and consulting companies have strengthened its position in the competitive market

10. Marketing efforts of IBM include sponsoring events like Olympics, Wimbledon, US Open, NFL, Golf tournaments and more

11. The company invests in TV commercials, print ads, billboards, online ads, social media engagement and digital marketing to ensure its high brand awareness

12. The brand has recognized regularly as one of the best brands in the world by the likes of Forbes, Fortune 500 etc.

IBM Weaknesses

Here are the weaknesses in the IBM SWOT Analysis:

1. Intense competition from other leading global IT companies means limited market share growth for IBM

2. Challenge of employee retention as attrition is high in the industry

3. Being a global brand, it has faced legal issues & lawsuits in the past which have hurt its brand image

IBM Opportunities

Following are the Opportunities in IBM SWOT Analysis:

1. IBM can look at emerging markets and can grow more there

2. The company can continue its growth in diverse opportunity areas like cloud, business consulting, sustainable business projects etc.

3. Domestic projects in countries can be taken up by IBM using a local workforce, thereby strengthening its global footprint

IBM Threats

The threats in the SWOT Analysis of IBM are as mentioned:

1. Many technology companies coming up with internet boom have reduced the dominance of IBM

2. Concerns over confidential information of users being vulnerable to leaks

3. Economic recession and changing government policies can impact business operations

IBM Competition
IBM Competitors

Below are the top 12 competitors of IBM:

1. Accenture

2. HP Hewlett-Packard

3. Oracle

4. Apple

5. Microsoft

6. Salesforce

7. Cognizant

8. Amazon

9. Dell

10. Tata Consultancy Services (TCS)

11. Infosys

12. Wipro Technologies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IBM. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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