IBM SWOT Analysis, Competitors & USP

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SWOT Analysis of IBM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis



IT Services


IT and Technology

Tagline/ Slogans

Let's build a smarter planet


One of the best known brands in the world



Enterprises seeking IT solutions

Target Group

Enterprises looking for end to end IT solutions to transform business


Enterprises seeking quality partner

SWOT Analysis


1) Global Presence
2) Strong Brand Name
3) Huge Clientbase
4) Big Talent Pool


1) The company has become too large
2) Attrition


1) Emerging Markets

2) Can become One Stop shop for Enterprise IT

3) Domestic projects in countries like India and China


1) Threats from companies like Infosys, TCS, Accenture globally
2) Large Size of the company



1. Accenture

2. HP Services

3. Oracle

4. Infosys

5. Tata Consultancy Services(TCS)

6. Wipro Technologies

The brandguide table above concludes the IBM SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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