IBM SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 12858

SWOT analysis of IBM analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IBM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IBM to benchmark its business & performance as compared to the competitors and industry. IBM is one of the leading brands in the IT & Technology sector. The table below also lists the top IBM competitors and elaborates IBM market segmentation, target group, positioning & Unique Selling Proposition (USP).

IBM SWOT, Competitors, Marketing STP & Brand analysis Table
IBM Brand Analysis
Parent CompanyIBM

IT Services


IT & Technology

Tagline/ Slogans

Let's build a smarter planet


One of the best known brands in the world


Enterprises seeking IT solutions

Target Group

Enterprises looking for end to end IT solutions to transform business


Enterprises seeking quality partner

IBM SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IBM. Strengths are:

1. Global Presence of IBM across several technology based sectors
2. Strong brand name and a global presence
3. Huge client base which is loyal towards the services of IBM
4. Big talent pool with expertise in their work force


Here are the weaknesses in the IBM SWOT Analysis:

1. Intense competition from other leading global IT companies

2. Challenge of employee retention as attrition is high


Following are the Opportunities in IBM SWOT Analysis:

1. Emerging markets can be tapped

2. Can become One Stop shop for Enterprise IT

3. Domestic projects in countries like India and China


The threats in the SWOT Analysis of IBM are as mentioned:

1. Threats from companies like Infosys, TCS, Accenture globally
2. Large size of the company can affect output quality at times

IBM Competition

Below are the top 6 IBM competitors:

1. Accenture

2. HP Hewlett-Packard

3. Oracle

4. Infosys

5. Tata Consultancy Services (TCS)

6. Wipro Technologies

The brandguide table above concludes the IBM SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IBM. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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