Published in Lifestyle and Retail category by MBA Skool Team
ASOS is one of the leading brands in the lifestyle and retail sector. ASOS SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ASOS:
ASOS is one the largest independent online and fashion beauty retailer based out of UK
ASOS ells over 800 brands as well as its own private label of clothes and other merchandize
The company uses innovative ways to display merchandise to customers and interactive ways to shop, including customer created looks, company edited fashion trends, and the ASOS marketplace.
It connects and actively engages with its customers through social media platforms including Twitter, Facebook, Instagram, Youtube etc.
ASOS focuses on international expansion and growth with sales growth outside of UK
International supply chain has increased the visibility and business of ASOS globally
Has over 4000 employees as a part of the organization
It has its business spread in close to 200 countries
The annual revenue of the brand is in excess of $3 billion
The company has strengthened its position in the online market via strategic investment in the ecommerce segment
Above are the strengths in the SWOT Analysis of ASOS. The strengths of ASOS looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Immense competition from global retail players and ecommerce platforms means limited market share
The brand is largely dependent on a few countries for its revenue
These were the weaknesses in the ASOS SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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