Published in Lifestyle and Retail category by MBA Skool Team
De Beers is one of the leading brands in the lifestyle and retail sector. De Beers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of De Beers:
De Beers employs approximately 20,000 people around the world
It is one of the biggest companies in the diamond industry, mining, trading and manufacturing
Offers premium diamond jewelry which include necklaces, rings, bracelets, gifts etc through 50 exclusive stores globally
Strong brand name and brand equity globally
De Beers is known for its association with international celebrities as brand ambassadors
Excellent branding and marketing making it a top-of-the-mind brand
Above are the strengths in the SWOT Analysis of De Beers. The strengths of De Beers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
De Beers Weaknesses
Strong competition from other brands means limited market share growth
Preference of people choosing gold over diamond, making it a premium product for occasions
These were the weaknesses in the De Beers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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