De Beers SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15751
Advertisements

SWOT Analysis of De Beers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

De Beers

Parent Company

De Beers Group

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

Diamonds are forever

USP

One of the biggest diamond brands in the world

De Beers STP

Segment

Women who love diamond jewellery

Target Group

Urban women premium and upper class

Positioning

Diamonds are a special gift which last forever

De Beers SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of De Beers. Strengths are:

1. De Beers employs approximately 20,000 people around the world
2. It is one of the biggest companies in the diamond industry, mining, trading and manufacturing
3. Offers premium diamond jewelry which include necklaces, rings, bracelets, gifts etc through 50 exclusive stores globally
4. Strong brand name and brand equity globally
5. De Beers is known for its association with international celebrities as brand ambassadors
6. Excellent branding and marketing making it a top-of-the-mind brand

Weaknesses

Here are the weaknesses of De Beers :

1. Strong competition from other brands means limited market share growth
2. Preference of people choosing gold over diamond, making it a premium product for occasions

Opportunities

Following are the Opportunities of De Beers :

1. It can increase its presence in global markets
2. Acquisition of smaller businesses to increase brand position and reach
3. Tie-ups with corporate and business partners

Threats

The threats of De Beers are as mentioned :

1. Trends change quickly, hence innovations and R&D are investments
2. Economic fluctuations mean people decrease their spending
3. Govt policies, taxes etc also affect the premium jewellery segment

De Beers Competition

Competitors

Below are the 5 main De Beers competitors :

1.Tanishq
2.Nakshatra
3.Ddamas
4. Tiffany and Co
5. Leviev


The brandguide table above concludes the De Beers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to De Beers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: