Nike SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 52087

SWOT analysis of Nike analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nike SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nike to benchmark its business & performance as compared to the competitors and industry. Nike is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Nike competitors and elaborates Nike market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nike has been one of the biggest brand names always. As of 2019, Nike has over 5 billion dollars revenue through shoes, apparels, merchandise etc. This article covers the various aspects of Nike.

Nike SWOT, Competitors, Marketing STP & Brand analysis Table
Nike Brand Analysis
Parent Company

Nike Inc


Apparel, Sports Equipment and Accessories


Lifestyle and Retail

Tagline/ Slogan

Just do it


Nike shoes that are made for professional athletes across sports worldwide

Nike STP

Sports enthusiasts

Target Group

Men, women and children from urban upper-middle and upper class


Nike offers high quality sports products at a high price which gives satisfaction and comfort

Nike SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nike. Strengths are:

1. Nike is the world’s leading brand for sports shoes and apparel having a a global presence

2. It has been recognized many times by fortune magazines on “100 best companies to work for”

3. Nike is listed among 50 most innovative corporate companies worldover

4. Nike differentiates by making innovative products which has global recognition

5. Effective business relationship-building is done by the company globally which has help its brand equity

6. It has launched many other products in collaboration with companies e.g. launched music player, Nike watches etc

7. Nike is a leading top of the mind brand with excellent innovative advertising and branding

8. Exclusive shops all over the world apart from availability through multi-brand retail stores

9. It is ranked among the top companies for climate-friendly companies

10. Nike associates itself with leading international sports teams, players and events

11. It has been constantly been involved sponsorship of sports events and teams across various sports

12. Nike has several star celebrity brand ambassadors from various sports like football, golf, cricket, NBA etc


Here are the weaknesses in the Nike SWOT Analysis:

1. The Nike company faced allegations of labor and wage laws with employees, poor working conditions etc

2. Constant competition means limited market share growth for the company


Following are the Opportunities in Nike SWOT Analysis:

1. Product expansion in areas like more concentration in sunglasses, sportswear etc. which gives high profit

2. Nike can open their stores in tier 2 cities in emerging economies as well

3. Enhance brand visibility by opening sports academies across the world for nurturing talent

4. Nike can tap the online opportunities to reach out to as many customers as possible


The threats in the SWOT Analysis of Nike are as mentioned:

1. Footwear market is so competitive, major competition from other brands

2. As it is an international brand currency fluctuations of countries affects the business of Nike

3. Fake imitations and replicas often cause a problem for a brand like Nike

4. Adaption of new techniques and innovation by other brands

Nike Competition

Below are the top 12 Nike competitors:

1. Adidas

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Fila

7. Bata

8. Liberty Shoes

9. Under Armour

10. Umbro

11. Woodland

12. Asics

The brandguide table above concludes the Nike SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nike. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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