Published in Lifestyle and Retail category by MBA Skool Team
Nike is one of the leading brands in the lifestyle and retail sector. Nike SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nike:
Nike is the world’s leading brand for sports shoes and apparel having a a global presence including USA, UK, Asia and most of the countries across the world
It has been recognized many times by fortune magazines on “100 best companies to work for”
Nike is listed among 50 most innovative corporate companies world over
Nike differentiates by making innovative products which has global recognition
Effective business relationship-building is done by the company globally which has help its brand equity
It has launched many other products in collaboration with companies e.g. launched music player, Nike watches etc.
Nike is a leading 'top of the mind' brand with excellent innovative advertising and branding
Exclusive shops all over the world apart from availability through multi-brand retail stores
It is ranked among the top companies for climate-friendly companies
Nike associates itself with leading international sports teams, players and events and the campaigns are often very well received world over.
It has been constantly been involved sponsorship of sports events and teams across various sports
Nike has several star celebrity brand ambassadors from various sports like football, golf, NBA, Baseball etc. including Michael Jordan, Ronaldinho, Ronaldo, Neymar, Mbappe, Sampras, Agassi etc. which consolidates its branding in various sports
Nike has more than 70,000 employees across the world making it one of the biggest employers globally
Nike's Swoosh logo is one of most recognized brand elements in the world
Above are the strengths in the SWOT Analysis of Nike. The strengths of Nike looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Nike company faced allegations of labor and wage laws with employees, poor working conditions etc.
Constant competition means limited market share growth for the company
Nike is seen as a sports apparel and footwear brand but not a fashion giant
These were the weaknesses in the Nike SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nike shoes that are made for professional athletes across sports worldwide
Men, women and children from urban upper-middle and upper class
Nike offers high quality sports products at a high price which gives satisfaction and comfort
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