Oppo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 24, 2022

SWOT analysis of Oppo analyses the brand by its strengths, weaknesses, opportunities & threats. In Oppo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oppo to benchmark its business & performance as compared to the competitors. Oppo is one of the leading brands in the mobile handsets sector.

The table below lists the Oppo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oppo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Oppo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oppo Brand Analysis
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)


Oppo offers affordable but quality smartphones with innovative features

Oppo STP

Mobile Phones seeking market

Target Group

People looking to buy affordable phone with nice camera and features


Oppo is fast rising affordable smartphone brand globally

SWOT Analysis of Oppo
Oppo Strengths

Below are the Strengths in the SWOT Analysis of Oppo:

1. Oppo has established itself as leading smartphone brand in more than 50 countries like China, India & aross Europe.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera

4. Oppo has marketed the brand well and have signed up with celebrities to promote their products

5. The company manufactures phones, blu-ray players, headphones, tablets as well as smartwatches

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast

7. The brand is known for manufacturing & shipping more than 100 million handsets every year

Oppo Weaknesses

Here are the weaknesses in the Oppo SWOT Analysis:

1. Intense competition is faced by mobile companies which means limited margins

2. The brand does not have clear differentiation from other smartphone brands in its segment

Oppo Opportunities

Following are the Opportunities in Oppo SWOT Analysis:

1. Oppo can grow by associating itself more with events and sports which it is already doing

2. The brand can bring in a flagship phone to compete with competitors which can help it to establish more as a strong brand

3. Acquisition of smaller brands can also strengthen the brand further

4. Diversification into other consumer electronics products can help the brand grow

Oppo Threats

The threats in the SWOT Analysis of Oppo are as mentioned:

1. Intense price competition in the mobile market means limited margins for Oppo

2. The mobile & smartphone market is highly price sensitive and brand loyalty is quite low

3. Being a global brand, it is affected by economic policies, political scenarios & fluctuating currencies

Oppo Competition
Oppo Competitors

Below are the top 10 competitors of Oppo:

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

9. Apple

10. Nokia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oppo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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