Published in Mobile Handsets category by MBA Skool Team
Oppo is one of the leading brands in the mobile handsets sector. Oppo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oppo:
Oppo has established itself as leading smartphone brand in more than 50 countries like China, India & aross Europe.
Oppo offers multiple models with innovative design and features like Selfie Expert.
The brand offers high end specifications at affordable prices e.g. high end memory and camera
Oppo has marketed the brand well and have signed up with celebrities to promote their products
The company manufactures phones, blu-ray players, headphones, tablets as well as smartwatches
Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast
The brand is known for manufacturing & shipping more than 100 million handsets every year
Above are the strengths in the SWOT Analysis of Oppo. The strengths of Oppo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition is faced by mobile companies which means limited margins
The brand does not have clear differentiation from other smartphone brands in its segment
These were the weaknesses in the Oppo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oppo offers affordable but quality smartphones with innovative features
Mobile Phones seeking market
People looking to buy affordable phone with nice camera and features
Oppo is fast rising affordable smartphone brand globally
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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