Oppo SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 15485

SWOT analysis of Oppo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oppo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oppo to benchmark its business & performance as compared to the competitors and industry. Oppo is one of the leading brands in the mobile handsets sector. The table below also lists the top Oppo competitors and elaborates Oppo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Oppo SWOT, Competitors, Marketing STP & Brand analysis Table
Oppo Brand Analysis
Parent Company

BBK Electronics

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)

USP

Oppo offers affordable but quality smartphones with innovative features

Oppo STP
Segment

Mobile Phones seeking market

Target Group

People looking to buy affordable phone with nice camera and features

Positioning

Oppo is fast rising affordable smartphone brand globally

Oppo SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oppo. Strengths are:

1. Oppo has established itself well in short amount of time in countries like China and India.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera.

4. Oppo has marketed the brand well. e.g. In India they have signed up with celebrities like Hritik Roshan, Yuvraj Singh etc.

5. Company manufactures phones, blu-ray players and headphones.

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast

Weaknesses

Here are the weaknesses in the Oppo SWOT Analysis:

1. Intense competition is faced by mobile companies like Oppo

2. The brand does not have clear differentiation from other smartphone brands in its segment.

Opportunities

Following are the Opportunities in Oppo SWOT Analysis:

1. Oppo can grow by associating itself more with events and sports which it is already doing.

2. Oppo can bring in a flagship phone to compete with samsung, apple etc which can help it to establish more as a strong brand.

Threats

The threats in the SWOT Analysis of Oppo are as mentioned:

1. Intense price competition in the mobile market

2. The mobile/smartphone market is highly price sensitive and brand loyalty is quite low.

Oppo Competition
Competitors

Below are the top 8 Oppo competitors:

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

The brandguide table above concludes the Oppo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oppo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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