Oppo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 24, 2022

Oppo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Oppo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oppo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Oppo is one of the leading brands in the mobile handsets sector.

The article below lists the Oppo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oppo SWOT Analysis:

SWOT Analysis of Oppo

For Oppo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oppo Strengths

The strengths of Oppo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oppo :

1. Oppo has established itself as leading smartphone brand in more than 50 countries like China, India & aross Europe.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera

4. Oppo has marketed the brand well and have signed up with celebrities to promote their products

5. The company manufactures phones, blu-ray players, headphones, tablets as well as smartwatches

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast

7. The brand is known for manufacturing & shipping more than 100 million handsets every year

Oppo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oppo SWOT Analysis:

1. Intense competition is faced by mobile companies which means limited margins

2. The brand does not have clear differentiation from other smartphone brands in its segment

Oppo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oppo SWOT Analysis:

1. Oppo can grow by associating itself more with events and sports which it is already doing

2. The brand can bring in a flagship phone to compete with competitors which can help it to establish more as a strong brand

3. Acquisition of smaller brands can also strengthen the brand further

4. Diversification into other consumer electronics products can help the brand grow

Oppo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oppo are as mentioned:

1. Intense price competition in the mobile market means limited margins for Oppo

2. The mobile & smartphone market is highly price sensitive and brand loyalty is quite low

3. Being a global brand, it is affected by economic policies, political scenarios & fluctuating currencies

Oppo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Oppo:

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

9. Apple

10. Nokia

Hence this concludes the Oppo SWOT analysis.

Continue reading more about the brand/company.

About Oppo

Oppo Overview
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)


Oppo offers affordable but quality smartphones with innovative features

Oppo STP

Mobile Phones seeking market

Target Market

People looking to buy affordable phone with nice camera and features


Oppo is fast rising affordable smartphone brand globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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