Oppo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oppo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Oppo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oppo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Oppo is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Oppo competitors and includes Oppo target market, segmentation, positioning & Unique Selling Proposition (USP).

Oppo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Oppo Brand Analysis
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)


Oppo offers affordable but quality smartphones with innovative features

Oppo STP
Oppo Segmentation

Mobile Phones seeking market

Oppo Target Market

People looking to buy affordable phone with nice camera and features

Oppo Positioning

Oppo is fast rising affordable smartphone brand globally

Oppo SWOT Analysis
Oppo Strengths

Below are the Strengths in the SWOT Analysis of Oppo:

1. Oppo has established itself well in short amount of time in countries like China and India.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera.

4. Oppo has marketed the brand well. e.g. In India they have signed up with celebrities like Hritik Roshan, Yuvraj Singh etc.

5. Company manufactures phones, blu-ray players and headphones.

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast

Oppo Weaknesses

Here are the weaknesses in the Oppo SWOT Analysis:

1. Intense competition is faced by mobile companies like Oppo

2. The brand does not have clear differentiation from other smartphone brands in its segment.

Oppo Opportunities

Following are the Opportunities in Oppo SWOT Analysis:

1. Oppo can grow by associating itself more with events and sports which it is already doing.

2. Oppo can bring in a flagship phone to compete with samsung, apple etc which can help it to establish more as a strong brand.

Oppo Threats

The threats in the SWOT Analysis of Oppo are as mentioned:

1. Intense price competition in the mobile market

2. The mobile/smartphone market is highly price sensitive and brand loyalty is quite low.

Oppo Competition

Below are the top 8 Oppo competitors:

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Oppo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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