Oppo SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 11192

SWOT Analysis of Oppo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)


Oppo offers affordable but quality smartphones with innovative features

Oppo STP


Mobile Phones seeking market

Target Group

People looking to buy affordable phone with nice camera and features


Oppo is fast rising affordable smartphone brand globally

Oppo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oppo :

1. Oppo has established itself well in short amount of time in countries like China and India.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera.

4. Oppo has marketed the brand well. e.g. In India they have signed up with celebrities like Hritik Roshan, Yuvraj Singh etc.

5. Company manufactures phones, blu-ray players and headphones.

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast


1. Intense competition is faced by mobile companies like Oppo

2. The brand does not have clear differentiation from other smartphone brands in its segment.


1. Oppo can grow by associating itself more with events and sports which it is already doing.

2. Oppo can bring in a flagship phone to compete with samsung, apple etc which can help it to establish more as a strong brand.


1. Intense price competition in the mobile market

2. The mobile/smartphone market is highly price sensitive and brand loyalty is quite low.

Oppo Competition


Below are the 8 main Oppo competitors :

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

The brandguide table above concludes the Oppo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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