GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis, USP & Competitors

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SWOT Analysis of GlaxoSmithKline Pharmaceuticals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GlaxoSmithKline Pharmaceuticals Ltd.

Parent Company

GlaxoSmithKline Plc


pharmaceutical and healthcare companies


Health Care

Tagline/ Slogan

Do more, feel better, live longer


GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company



Consumer healthcare, prescription medicines & vaccines

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


We are science led global healthcare company

SWOT Analysis


1. GSK is one of the top 5 largest pharmaceutical companies.

2.GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.

3. Winner of chemical industry manufacturing and resource efficiency award.

4. Strong R&D focus and exploring new markets

5. GSK is a global presence is in over 100 countries

6. Has a strength of over 97000 employees


1. Controversies regarding issue of safety of drugs affects company’s image

2. Patent expiry for a number of bulk-buster products


1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions


1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets



1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

The table above concludes the GlaxoSmithKline Pharmaceuticals Ltd SWOT analysis along with its marketing and brand parameters.


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