GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 30148

SWOT analysis of GlaxoSmithKline Pharmaceuticals Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GlaxoSmithKline Pharmaceuticals Ltd to benchmark its business & performance as compared to the competitors and industry. GlaxoSmithKline Pharmaceuticals Ltd is one of the leading brands in the pharma and healthcare sector. The table below also lists the top GlaxoSmithKline Pharmaceuticals Ltd competitors and elaborates GlaxoSmithKline Pharmaceuticals Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

GlaxoSmithKline Pharmaceuticals Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
GlaxoSmithKline Pharmaceuticals Ltd Brand Analysis
Parent Company

GlaxoSmithKline Plc


pharmaceutical and healthcare companies


Pharma and Healthcare

Tagline/ Slogan

Do more, feel better, live longer


GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

GlaxoSmithKline Pharmaceuticals Ltd STP

Consumer healthcare, prescription medicines & vaccines

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


We are science led global healthcare company

GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GlaxoSmithKline Pharmaceuticals Ltd. Strengths are:

1. GSK is one of the top 5 largest pharmaceutical companies.

2.GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.

3. Winner of chemical industry manufacturing and resource efficiency award.

4. Strong R&D focus and exploring new markets

5. GSK is a global presence is in over 100 countries

6. Has a strength of over 97000 employees


Here are the weaknesses in the GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis:

1. Controversies regarding issue of safety of drugs affects company’s image

2. Patent expiry for a number of bulk-buster products


Following are the Opportunities in GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis:

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions


The threats in the SWOT Analysis of GlaxoSmithKline Pharmaceuticals Ltd are as mentioned:

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets

GlaxoSmithKline Pharmaceuticals Ltd Competition

Below are the top 10 GlaxoSmithKline Pharmaceuticals Ltd competitors:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

The brandguide table above concludes the GlaxoSmithKline Pharmaceuticals Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GlaxoSmithKline Pharmaceuticals Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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