GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 26153

SWOT Analysis of GlaxoSmithKline Pharmaceuticals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GlaxoSmithKline Pharmaceuticals Ltd.

Parent Company

GlaxoSmithKline Plc


pharmaceutical and healthcare companies


Pharma and Healthcare

Tagline/ Slogan

Do more, feel better, live longer


GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

GlaxoSmithKline Pharmaceuticals Ltd STP


Consumer healthcare, prescription medicines & vaccines

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


We are science led global healthcare company

GlaxoSmithKline Pharmaceuticals Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GlaxoSmithKline Pharmaceuticals Ltd :

1. GSK is one of the top 5 largest pharmaceutical companies.

2.GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.

3. Winner of chemical industry manufacturing and resource efficiency award.

4. Strong R&D focus and exploring new markets

5. GSK is a global presence is in over 100 countries

6. Has a strength of over 97000 employees


1. Controversies regarding issue of safety of drugs affects company’s image

2. Patent expiry for a number of bulk-buster products


1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions


1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets

GlaxoSmithKline Pharmaceuticals Ltd Competition


Below are the 10 main GlaxoSmithKline Pharmaceuticals Ltd competitors :

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

The brandguide table above concludes the GlaxoSmithKline Pharmaceuticals Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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