GlaxoSmithKline SWOT Analysis

Published by MBA Skool Team, Last Updated: August 20, 2021

GlaxoSmithKline SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of GlaxoSmithKline, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

GlaxoSmithKline is one of the leading brands in the pharma and healthcare sector. The article below lists the GlaxoSmithKline SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of GlaxoSmithKline

For GlaxoSmithKline, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

GlaxoSmithKline Strengths

The strengths of GlaxoSmithKline looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of GlaxoSmithKline :

1. GSK is one of the top 5 largest pharmaceutical companies.

2.GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.

3. Winner of chemical industry manufacturing and resource efficiency award.

4. Strong R&D focus and exploring new markets

5. GSK is a global presence is in over 100 countries

6. Has a strength of over 97000 employees

GlaxoSmithKline Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GlaxoSmithKline SWOT Analysis:

1. Controversies regarding issue of safety of drugs affects company’s image

2. Patent expiry for a number of bulk-buster products

GlaxoSmithKline Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GlaxoSmithKline SWOT Analysis:

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

GlaxoSmithKline Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GlaxoSmithKline are as mentioned:

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown in European markets

GlaxoSmithKline Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of GlaxoSmithKline:

1. Abbott Laboratories

2. Amgen

3. AstraZeneca

4. Bristol Myers Squibb

5. Johnson & Johnson

6. Merck

7. Novartis

8. Pfizer

9. Roche Holdings

10. Sun Pharma Industries

Hence this concludes the GlaxoSmithKline SWOT analysis.

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About GlaxoSmithKline

GlaxoSmithKline Overview
Parent Company

GlaxoSmithKline Plc


pharmaceutical and healthcare companies


Pharma and Healthcare

Tagline/ Slogan

Do more, feel better, live longer


GlaxoSmithKline is the UK’s largest and world’s second  largest pharmaceutical company

GlaxoSmithKline STP

Consumer healthcare, prescription medicines & vaccines

Target Market

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


We are science led global healthcare company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GlaxoSmithKline. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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