AstraZeneca SWOT Analysis
AstraZeneca is one of the leading brands in the pharma and healthcare sector. AstraZeneca SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AstraZeneca:
Quick Glance:
AstraZeneca Strengths
- Rapid decision making & streamlined due diligence processing
- Good commercial and R&D presence in emerging markets
- Active in over 100 countries employing over 60,000 people
- High investment in R&D with 11,000+ dedicated R&D team
- Ten products with global sales above 1 billion dollar
- Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines
Above are the strengths in the SWOT Analysis of AstraZeneca. The strengths of AstraZeneca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
- It was affected by drug shortage crisis as in case of Cefotan
- Product discontinuation affects the performance
- Legal proceedings related to patents and pricing issues affect image
These were the weaknesses in the AstraZeneca SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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AstraZeneca Opportunities
- It can leverage its strong presence in emerging markets
- Increasing importance of biosimiler market
- Increasing global ageing population
Above we covered the opportunities in AstraZeneca SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AstraZeneca Threats
- Seroqueltheir blockbuster drug is facing threat of copycat generic drugs
- Stringent drug development guidelines
- Competition coming up with effective drugs
The threats in the SWOT Analysis of AstraZeneca are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the AstraZeneca SWOT analysis.
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About AstraZeneca
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AstraZeneca Overview | |
|---|---|
| Parent Company |
AstraZeneca Biopharmaceuticals |
| Category |
Pharmaceutical |
| Sector | |
| Tagline/ Slogan |
Health connects us all |
| USP |
AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company. |
| AstraZeneca STP | |
| Segmentation |
Cardiovascular, neuroscience, gastrointestinal, oncology, infection & respiratory diseases |
| Target Market |
Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases |
| Positioning |
They are responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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