AstraZeneca SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

AstraZeneca SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of AstraZeneca, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AstraZeneca to benchmark its business & performance as compared to the competitors, and make strategic improvements. AstraZeneca is one of the leading brands in the pharma and healthcare sector.

The article below lists the AstraZeneca SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AstraZeneca SWOT Analysis:

SWOT Analysis of AstraZeneca

For AstraZeneca, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AstraZeneca Strengths

The strengths of AstraZeneca looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AstraZeneca :

1. Rapid decision making & streamlined due diligence processing

2. Good commercial and R&D presence in emerging markets

3. Active in over 100 countries employing over 60,000 people

4. High investment in R&D with 11,000+ dedicated R&D team

5. Ten products with global sales above 1 billion dollar
6. Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines


The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AstraZeneca SWOT Analysis:

1. It was affected by drug shortage crisis as in case of Cefotan

2. Product discontinuation affects the performance

3. Legal proceedings related to patents and pricing issues affect image

AstraZeneca Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AstraZeneca SWOT Analysis:

1. It can leverage its strong presence in emerging markets

2. Increasing importance of biosimiler market

3. Increasing global ageing population

AstraZeneca Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AstraZeneca are as mentioned:

1. Seroquel  their blockbuster drug is facing threat of copycat generic drugs

2. Stringent drug development guidelines
3. Competition coming up with effective drugs

AstraZeneca Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of AstraZeneca:

1. Amgen
2. Genentech

3. Teva Pharmaceuticals

4. GlaxoSmithKline

Hence this concludes the AstraZeneca SWOT analysis.

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About AstraZeneca

AstraZeneca Overview
Parent Company

AstraZeneca Biopharmaceuticals




Pharma and Healthcare

Tagline/ Slogan

Health connects us all


AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company.

AstraZeneca STP

Cardiovascular, neuroscience, gastrointestinal, oncology, infection & respiratory diseases

Target Market

Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases


They are responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to AstraZeneca. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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