AstraZeneca SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 11347

SWOT analysis of AstraZeneca analyses the brand/company with its strengths, weaknesses, opportunities & threats. AstraZeneca is one of the leading brands in the pharma and healthcare sector. In addition to SWOT Analysis, the table below also lists the top AstraZeneca competitors and elaborates AstraZeneca segmentation, targeting, positioning & USP.


Parent Company

AstraZeneca Biopharmaceuticals




Pharma and Healthcare

Tagline/ Slogan

Health connects us all


AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company.

AstraZeneca STP


Cardiovascular, neuroscience, gastrointestinal, oncology, infection & respiratory diseases

Target Group

Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases


They are responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection.

AstraZeneca SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AstraZeneca. Strengths are:

1. Rapid decision making & streamlined due diligence processing

2. Good commercial and R&D presence in emerging markets

3. Active in over 100 countries employing over 60,000 people

4. High investment in R&D with 11,000+ dedicated R&D team

5. Ten products with global sales above 1 billion dollar
6. Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines


Here are the weaknesses in the AstraZeneca SWOT Analysis:

1. It was affected by drug shortage crisis as in case of Cefotan

2. Product discontinuation affects the performance

3. Legal proceedings related to patents and pricing issues affect image


Following are the Opportunities in AstraZeneca SWOT Analysis:

1. It can leverage its strong presence in emerging markets

2. Increasing importance of biosimiler market

3. Increasing global ageing population


The threats in the SWOT Analysis of AstraZeneca are as mentioned:

1. Seroquel  their blockbuster drug is facing threat of copycat generic drugs

2. Stringent drug development guidelines
3. Competition coming up with effective drugs

AstraZeneca Competition


Below are the top 4 AstraZeneca competitors:

1. Amgen
2. Genentech

3. Teva Pharmaceuticals

4. GlaxoSmithKline

The brandguide table above concludes the AstraZeneca SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to AstraZeneca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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