AstraZeneca SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 7721

SWOT Analysis of AstraZeneca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AstraZeneca Biopharmaceuticals




Health Care

Tagline/ Slogan

Health connects us all


AstraZeneca is a global, innovation-driven, integrated biopharmaceutical company.



Cardiovascular, neuroscience, gastrointestinal, oncology, infection & respiratory diseases

Target Group

Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases


They are responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection.

SWOT Analysis


1. Rapid decision making & streamlined due diligence processing

2. Good commercial and R&D presence in emerging markets

3. Active in over 100 countries employing over 60,000 people

4. High investment in R&D with 11,000+ dedicated R&D team

5. Ten products with global sales above 1 billion dollar
6. Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines


1. It was affected by drug shortage crisis as in case of Cefotan

2. Product discontinuation affects the performance

3. Legal proceedings related to patents and pricing issues affect image


1. It can leverage its strong presence in emerging markets

2. Increasing importance of biosimiler market

3. Increasing global ageing population


1. Seroquel  their blockbuster drug is facing threat of copycat generic drugs

2. Stringent drug development guidelines
3. Competition coming up with effective drugs



1. Amgen
2. Genentech

3. Teva Pharmaceuticals

4. GlaxoSmithKline

The table above concludes the AstraZeneca SWOT analysis along with its marketing and brand parameters.


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