Published in Sports Teams and Events category by MBA Skool Team
Arsenal is one of the leading brands in the sports teams and events sector. Arsenal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arsenal:
Excellent marketing, global brand presence and high quality merchandising
Emirates stadium has a capacity to seat around 60,000 spectators
High brand loyalty amongst fans globally
Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports
Above are the strengths in the SWOT Analysis of Arsenal. The strengths of Arsenal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hasnt been able to compete and win regularly at the European and domestic level
Saturated English football market
Lack of world class players in team as Arsenal management prefers working with new players
These were the weaknesses in the Arsenal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the oldest and most popular football clubs across the world
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Known as Gunners who play their football with elegance
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