Arsenal SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 12307
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SWOT Analysis of Arsenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arsenal

Parent Company

Arsenal Holdings

Category

Football Club- England (English Premier League)

Sector

Sports Teams and Events

Tagline/ Slogan

Victory through harmony

USP

One of the oldest and most popular football clubs across the world

Arsenal STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Known as Gunners who play their football with elegance

Arsenal SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arsenal. Strengths are:

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Weaknesses

Here are the weaknesses of Arsenal :

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players

Opportunities

Following are the Opportunities of Arsenal :

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

The threats of Arsenal are as mentioned :

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Arsenal Competition

Competitors

1.Manchester United

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The brandguide table above concludes the Arsenal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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