Arsenal SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 13613

SWOT analysis of Arsenal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arsenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arsenal to benchmark its business & performance as compared to the competitors and industry. Arsenal is one of the leading brands in the sports teams and events sector. The table below also lists the top Arsenal competitors and elaborates Arsenal market segmentation, target group, positioning & Unique Selling Proposition (USP).

Arsenal SWOT, Competitors, Marketing STP & Brand analysis Table
Arsenal Brand Analysis
Parent Company

Arsenal Holdings


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Victory through harmony


One of the oldest and most popular football clubs across the world

Arsenal STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Known as Gunners who play their football with elegance

Arsenal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arsenal. Strengths are:

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports


Here are the weaknesses in the Arsenal SWOT Analysis:

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players


Following are the Opportunities in Arsenal SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Arsenal are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Arsenal Competition

Below are the top 9 Arsenal competitors:

1. Liverpool

2. Chelsea

3. Manchester United

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the Arsenal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arsenal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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