SWOT analysis of Arsenal analyses the brand by its strengths, weaknesses, opportunities & threats. In Arsenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arsenal to benchmark its business & performance as compared to the competitors. Arsenal is one of the leading brands in the sports teams and events sector.
The table below lists the Arsenal SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arsenal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Arsenal Brand Analysis | |
---|---|
Parent Company |
Arsenal Holdings |
Category |
Football Club- England (English Premier League) |
Sector | |
Tagline/ Slogan |
Victory through harmony |
USP |
One of the oldest and most popular football clubs across the world |
Arsenal STP | |
Segment |
Millions of people across the world who love to play or watch football |
Target Group |
Men in the age group 15 and above globally |
Positioning |
Known as Gunners who play their football with elegance |
SWOT Analysis of Arsenal | |
Arsenal Strengths |
Below are the Strengths in the SWOT Analysis of Arsenal: 1.Strong global brand name in England and globally |
Arsenal Weaknesses |
Here are the weaknesses in the Arsenal SWOT Analysis: 1.Hasnt been able to compete and win regularly at the European and domestic level 2. Saturated English football market |
Arsenal Opportunities |
Following are the Opportunities in Arsenal SWOT Analysis: 1.Tapping global fan bases like India, China, USA |
Arsenal Threats |
The threats in the SWOT Analysis of Arsenal are as mentioned: 1.Other top clubs buying out good players 3.Financial debts incurred due to expensive player transfers |
Arsenal Competition | |
Arsenal Competitors |
Below are the top 9 competitors of Arsenal: 1. Liverpool 2. Chelsea 5. Real Madrid 6. AC Milan 7. Inter Milan 9. Juventus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arsenal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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