Arsenal SWOT Analysis, USP & Competitors

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SWOT Analysis of Arsenal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arsenal

Parent Company

Arsenal Holdings

Category

Football Club- England (English Premier League)

Sector

Sports

Tagline/ Slogan

Victory through harmony

USP

One of the oldest and most popular football clubs across the world

STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Known as Gunners who play their football with elegance

SWOT Analysis

Strengths

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Weaknesses

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players

Opportunities

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Competition

Competitors

1.Manchester United

2.Chelsea

3.Liverpool

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The table above concludes the Arsenal SWOT analysis along with its marketing and brand parameters.

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