Arsenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Arsenal Holdings

Football Club- England (English Premier League)

Sports Teams and Events

Victory through harmony

One of the oldest and most popular football clubs across the world

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

Known as Gunners who play their football with elegance

Below are the Strengths in the SWOT Analysis of Arsenal:

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Here are the weaknesses in the Arsenal SWOT Analysis:

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players

Following are the Opportunities in Arsenal SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Arsenal are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Below are the top 9 Arsenal competitors:

1. Liverpool

2. Chelsea

3. Manchester United

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus