Arsenal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Arsenal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arsenal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arsenal to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arsenal is one of the leading brands in the sports teams and events sector.

The article below lists the Arsenal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arsenal SWOT Analysis:

SWOT Analysis of Arsenal

For Arsenal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arsenal Strengths

The strengths of Arsenal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arsenal :

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Arsenal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arsenal SWOT Analysis:

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players

Arsenal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arsenal SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Arsenal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arsenal are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Arsenal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Arsenal:

1. Liverpool

2. Chelsea

3. Manchester United

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

Hence this concludes the Arsenal SWOT analysis.

Continue reading more about the brand/company.

About Arsenal

Arsenal Overview
Parent Company

Arsenal Holdings


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Victory through harmony


One of the oldest and most popular football clubs across the world

Arsenal STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


Known as Gunners who play their football with elegance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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