Arsenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Arsenal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arsenal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arsenal to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arsenal is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arsenal competitors and includes Arsenal target market, segmentation, positioning & Unique Selling Proposition (USP).

Arsenal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arsenal Brand Analysis
Parent Company

Arsenal Holdings

Category

Football Club- England (English Premier League)

Sector

Sports Teams and Events

Tagline/ Slogan

Victory through harmony

USP

One of the oldest and most popular football clubs across the world

Arsenal STP
Arsenal Segmentation

Millions of people across the world who love to play or watch football

Arsenal Target Market

Men in the age group 15 and above globally

Arsenal Positioning

Known as Gunners who play their football with elegance

Arsenal SWOT Analysis
Arsenal Strengths

Below are the Strengths in the SWOT Analysis of Arsenal:

1.Strong global brand name in England and globally
2.Excellent marketing, global brand presence and high quality merchandising
3.Emirates stadium has a capacity to seat around 60,000 spectators
4.High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Arsenal Weaknesses

Here are the weaknesses in the Arsenal SWOT Analysis:

1.Hasnt been able to compete and win regularly at the European and domestic level

2. Saturated English football market
3.Lack of world class players in team as Arsenal management prefers working with new players

Arsenal Opportunities

Following are the Opportunities in Arsenal SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Arsenal Threats

The threats in the SWOT Analysis of Arsenal are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Arsenal Competition
Competitors

Below are the top 9 Arsenal competitors:

1. Liverpool

2. Chelsea

3. Manchester United

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arsenal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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