Arsenal SWOT Analysis

Arsenal is one of the leading brands in the sports teams and events sector. Arsenal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arsenal:

Arsenal Strengths

1. Strong global brand name in England and globally
2. Excellent marketing, global brand presence and high quality merchandising
3. Emirates stadium has a capacity to seat around 60,000 spectators
4. High brand loyalty amongst fans globally
5. Sponsors have included big brands like Fly Emirates, O2, Nike, EA Sports

Above are the strengths in the SWOT Analysis of Arsenal. The strengths of Arsenal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arsenal Weaknesses

1. Hasnt been able to compete and win regularly at the European and domestic level
2. Saturated English football market
3. Lack of world class players in team as Arsenal management prefers working with new players

These were the weaknesses in the Arsenal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arsenal Opportunities

1. Tapping global fan bases like India, China, USA
2. More advertising and brand visibility would help build on brand equity

Above we covered the opportunities in Arsenal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arsenal Threats

1. Other top clubs buying out good players
2. Internal problemsbetween players and management
3. Financial debts incurred due to expensive player transfers

The threats in the SWOT Analysis of Arsenal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arsenal SWOT analysis.

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About Arsenal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Arsenal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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