MTN SWOT Analysis
MTN is one of the leading brands in the telecom service providers sector. MTN SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MTN:
Quick Glance:
MTN Strengths
- Support sales activities by understanding customer's business
- Strong brand name
- Good brand visibility and advertising
Above are the strengths in the SWOT Analysis of MTN. The strengths of MTN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTN Weaknesses
- Limited global operations
- Severe price competition in the market
These were the weaknesses in the MTN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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MTN Opportunities
- Up to date information on competitor's activities
- Growing mobile and internet market across the globe
Above we covered the opportunities in MTN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MTN Threats
- Too many expansions can lead to loss of focus
- Mobile number portability may hamper growth
The threats in the SWOT Analysis of MTN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the MTN SWOT analysis.
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About MTN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTN Overview | |
|---|---|
| Parent Company |
MTN Group |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Everywhere you go |
| USP |
South African based multinational mobile communication operating in many African and Eastern countries |
| MTN STP | |
| Segmentation |
Local as well as international |
| Target Market |
Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators. |
| Positioning |
Winning service provider; signed up sponsorship deal with football giant Manchester United |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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