MTN SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 20815

SWOT analysis of MTN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTN to benchmark its business & performance as compared to the competitors and industry. MTN is one of the leading brands in the telecom service providers sector. The table below also lists the top MTN competitors and elaborates MTN market segmentation, target group, positioning & Unique Selling Proposition (USP).

MTN SWOT, Competitors, Marketing STP & Brand analysis Table
MTN Brand Analysis
Parent Company

MTN Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Everywhere you go


South African based multinational mobile communication operating in many African and Eastern countries


Local as well as international

Target Group

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


Winning service provider; signed up sponsorship deal with football giant Manchester United

MTN SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MTN. Strengths are:

1.Support sales activities by understanding customer's business
2.Strong brand name
3.Good brand visibility and advertising


Here are the weaknesses in the MTN SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market


Following are the Opportunities in MTN SWOT Analysis:

1.Up to date information on competitor's activities
2.Growing mobile and internet market across the globe


The threats in the SWOT Analysis of MTN are as mentioned:

1.Too many expansions can lead to loss of focus
2.Mobile number portability may hamper growth

MTN Competition

2.Three Mobile

The brandguide table above concludes the MTN SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTN. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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