MTN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTN analyses the brand by its strengths, weaknesses, opportunities & threats. In MTN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTN to benchmark its business & performance as compared to the competitors. MTN is one of the leading brands in the telecom service providers sector.

The article below lists the MTN SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTN competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About MTN

MTN Overview
Parent Company

MTN Group

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Everywhere you go

USP

South African based multinational mobile communication operating in many African and Eastern countries

MTN STP
Segmentation

Local as well as international

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

Positioning

Winning service provider; signed up sponsorship deal with football giant Manchester United

SWOT Analysis of MTN

For MTN, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the MTN SWOT Analysis:

MTN Strengths

The strengths of MTN looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTN :

1.Support sales activities by understanding customer's business
2.Strong brand name
3.Good brand visibility and advertising

MTN Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTN SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market


MTN Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTN SWOT Analysis:

1.Up to date information on competitor's activities
2.Growing mobile and internet market across the globe


MTN Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTN are as mentioned:

1.Too many expansions can lead to loss of focus
2.Mobile number portability may hamper growth

MTN Competitors

1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTN. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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