MTN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTN to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTN is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTN competitors and includes MTN target market, segmentation, positioning & Unique Selling Proposition (USP).

MTN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MTN Brand Analysis
Parent Company

MTN Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Everywhere you go


South African based multinational mobile communication operating in many African and Eastern countries

MTN Segmentation

Local as well as international

MTN Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.

MTN Positioning

Winning service provider; signed up sponsorship deal with football giant Manchester United

MTN SWOT Analysis
MTN Strengths

Below are the Strengths in the SWOT Analysis of MTN:

1.Support sales activities by understanding customer's business
2.Strong brand name
3.Good brand visibility and advertising

MTN Weaknesses

Here are the weaknesses in the MTN SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market

MTN Opportunities

Following are the Opportunities in MTN SWOT Analysis:

1.Up to date information on competitor's activities
2.Growing mobile and internet market across the globe

MTN Threats

The threats in the SWOT Analysis of MTN are as mentioned:

1.Too many expansions can lead to loss of focus
2.Mobile number portability may hamper growth

MTN Competition

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTN. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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