MTN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

MTN SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MTN, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTN to benchmark its business & performance as compared to the competitors, and make strategic improvements. MTN is one of the leading brands in the telecom service providers sector.

The article below lists the MTN SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MTN SWOT Analysis:

SWOT Analysis of MTN

For MTN, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MTN Strengths

The strengths of MTN looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTN :

1.Support sales activities by understanding customer's business
2.Strong brand name
3.Good brand visibility and advertising

MTN Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTN SWOT Analysis:

1.Limited global operations
2.Severe price competition in the market

MTN Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTN SWOT Analysis:

1.Up to date information on competitor's activities
2.Growing mobile and internet market across the globe

MTN Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTN are as mentioned:

1.Too many expansions can lead to loss of focus
2.Mobile number portability may hamper growth

Hence this concludes the MTN SWOT analysis.

Continue reading more about the brand/company.

About MTN

MTN Overview
Parent Company

MTN Group


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Everywhere you go


South African based multinational mobile communication operating in many African and Eastern countries


Local as well as international

Target Market

Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.


Winning service provider; signed up sponsorship deal with football giant Manchester United

MTN Competitors

2.Three Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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