Radisson Hotels SWOT Analysis, Competitors & USP
SWOT analysis of Radisson Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Radisson Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Radisson Hotels to benchmark its business & performance as compared to the competitors. Radisson Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Radisson Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Radisson Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Radisson Hotels Brand Analysis | |
|---|---|
| Parent Company |
Carlson Rezidor Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Hotels That Love to Say Yes! |
| USP |
“Yes I Can!” Service philosophy, aims at 100% guest satisfaction |
| Radisson Hotels STP | |
| Segment |
Leisure travellers, Wedding parties, Honeymooners, Business travellers |
| Target Group |
Upper middle and upper class |
| Positioning |
A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” service philosophy. |
| SWOT Analysis of Radisson Hotels | |
| Radisson Hotels Strengths |
Below are the Strengths in the SWOT Analysis of Radisson Hotels: 1. Top notch service and excellent customer service 2. Global presence –420+ hotels globally in over 75 countries 4. They offer really go deals and promotional offers hence attracting more customers 5. Parent group adds to brand value 6. High Brand Recall |
| Radisson Hotels Weaknesses |
Here are the weaknesses in the Radisson Hotels SWOT Analysis: 1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power 3. Still trying to establish itself in the emerging economies |
| Radisson Hotels Opportunities |
Following are the Opportunities in Radisson Hotels SWOT Analysis: 1. Using current economic scenario to increase clientele through special packages |
| Radisson Hotels Threats |
The threats in the SWOT Analysis of Radisson Hotels are as mentioned: 1. Shift from 4-5 star hotels to lower ones |
| Radisson Hotels Competition | |
| Radisson Hotels Competitors |
Below are the top 4 competitors of Radisson Hotels: 1. Four Seasons Hotels 3. Ritz Carlton 4. Hilton |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Radisson Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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