Radisson Hotels SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Radisson Hotels is one of the leading brands in the tourism and hospitality sector. Radisson Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Radisson Hotels:

Radisson Hotels Strengths

  1. Top notch service and excellent customer service
  2. Global presence –420+ hotels globally in over 75 countries
  3. Goodwill from Employees and customers
  4. They offer really go deals and promotional offers hence attracting more customers
  5. Parent group adds to brand value
  6. High Brand Recall

Above are the strengths in the SWOT Analysis of Radisson Hotels. The strengths of Radisson Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Radisson Hotels Weaknesses

  1. The brand name comes with a perception of being expensive
  2. Current economic status is bound to take a toll on spending power
  3. Still trying to establish itself in the emerging economies

These were the weaknesses in the Radisson Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Radisson Hotels Opportunities

  1. Using current economic scenario to increase clientele through special packages
  2. Expansion of the global tourism market
  3. Travellers are looking for novel destinations

Above we covered the opportunities in Radisson Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Radisson Hotels Threats

  1. Shift from 4-5 star hotels to lower ones
  2. Terrorism events affects the tourism
  3. Huge number of strong competitors

The threats in the SWOT Analysis of Radisson Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Radisson Hotels SWOT analysis.

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About Radisson Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Radisson Hotels Overview
Parent Company

Carlson Rezidor Group
Category

Hotels and Resorts
Sector

Tourism and Hospitality
Tagline/ Slogan

Hotels That Love to Say Yes!
USP

“Yes I Can!” Service philosophy, aims at 100% guest satisfaction
Radisson Hotels STP
Segmentation

Leisure travellers, Wedding parties, Honeymooners, Business travellers
Target Market

Upper middle and upper class
Positioning

A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” service philosophy.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Radisson Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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