Radisson Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Radisson Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Radisson Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Radisson Hotels to benchmark its business & performance as compared to the competitors. Radisson Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the Radisson Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Radisson Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Radisson Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Radisson Hotels Brand Analysis
Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Hotels That Love to Say Yes!

USP

“Yes I Can!” Service philosophy, aims at 100% guest satisfaction

Radisson Hotels STP
Segment

Leisure travellers, Wedding parties, Honeymooners, Business travellers

Target Group

Upper middle and upper class

Positioning

A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” service philosophy.

SWOT Analysis of Radisson Hotels
Radisson Hotels Strengths

Below are the Strengths in the SWOT Analysis of Radisson Hotels:

1. Top notch service and excellent customer service

2. Global presence –420+ hotels globally in over 75 countries
3. Goodwill from Employees and customers

4. They offer really go deals and promotional offers hence attracting more customers

5. Parent group adds to brand value

6. High Brand Recall

Radisson Hotels Weaknesses

Here are the weaknesses in the Radisson Hotels SWOT Analysis:

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Still trying to establish itself in the emerging economies

Radisson Hotels Opportunities

Following are the Opportunities in Radisson Hotels SWOT Analysis:

1. Using current economic scenario to increase clientele through special packages
2. Expansion of the global tourism market
3. Travellers are looking for novel destinations

Radisson Hotels Threats

The threats in the SWOT Analysis of Radisson Hotels are as mentioned:

1. Shift from 4-5 star hotels to lower ones
2. Terrorism events affects the tourism
3. Huge number of strong competitors

Radisson Hotels Competition
Radisson Hotels Competitors

Below are the top 4 competitors of Radisson Hotels:

1. Four Seasons Hotels
2. Starwood Hotels and Resorts

3. Ritz Carlton

4. Hilton


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Radisson Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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