Radisson Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Radisson Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Radisson Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Radisson Hotels to benchmark its business & performance as compared to the competitors. Radisson Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Radisson Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Radisson Hotels SWOT Analysis:

SWOT Analysis of Radisson Hotels

For Radisson Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Radisson Hotels Strengths

The strengths of Radisson Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Radisson Hotels :

1. Top notch service and excellent customer service

2. Global presence –420+ hotels globally in over 75 countries
3. Goodwill from Employees and customers

4. They offer really go deals and promotional offers hence attracting more customers

5. Parent group adds to brand value

6. High Brand Recall

Radisson Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Radisson Hotels SWOT Analysis:

1. The brand name comes with a perception of being expensive

2. Current economic status is bound to take a toll on spending power

3. Still trying to establish itself in the emerging economies


Radisson Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Radisson Hotels SWOT Analysis:

1. Using current economic scenario to increase clientele through special packages
2. Expansion of the global tourism market
3. Travellers are looking for novel destinations

Radisson Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Radisson Hotels are as mentioned:

1. Shift from 4-5 star hotels to lower ones
2. Terrorism events affects the tourism
3. Huge number of strong competitors


Radisson Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Radisson Hotels:

1. Four Seasons Hotels
2. Starwood Hotels and Resorts

3. Ritz Carlton

4. Hilton

Hence this concludes the Radisson Hotels SWOT analysis.

Continue reading more about the brand/company.

About Radisson Hotels

Radisson Hotels Overview
Parent Company

Carlson Rezidor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Hotels That Love to Say Yes!

USP

“Yes I Can!” Service philosophy, aims at 100% guest satisfaction

Radisson Hotels STP
Segmentation

Leisure travellers, Wedding parties, Honeymooners, Business travellers

Target Market

Upper middle and upper class

Positioning

A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” service philosophy.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Radisson Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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