Royal Enfield SWOT Analysis
Royal Enfield is one of the leading brands in the automobiles sector. Royal Enfield SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Enfield:
Quick Glance:
Royal Enfield Strengths
- Size and scale of parent company
- Effective Advertising Capability
- High emphasis on R and D
- Established brand name in the cruiser market
- Established market distribution channel
- Exports motorcycles to 31 countries like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and many other countries
Above are the strengths in the SWOT Analysis of Royal Enfield. The strengths of Royal Enfield looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Enfield Weaknesses
- Weight of the motor cycle can be an issue for few customers.
- Mileage of high cc bikes is an issue
These were the weaknesses in the Royal Enfield SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Royal Enfield Opportunities
- Two-wheeler segment is one of the most growing industries
- Export of bikes is limited i.e. untapped international markets
Above we covered the opportunities in Royal Enfield SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal Enfield Threats
- Strong competition from Indian as well as international brands
- Dependence on government policies and rising fuel prices
- Better public transport will affect two-wheeler sales
The threats in the SWOT Analysis of Royal Enfield are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Royal Enfield SWOT analysis.
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About Royal Enfield
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal Enfield Overview | |
|---|---|
| Parent Company |
Madras Motors & Royal Enfield |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Handcrafted in Chennai; Trip |
| USP |
Make bike like their motto “Made like a gun, goes like a bullet” |
| Royal Enfield STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and powerful |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
A powerful motorcycle for bike adventurers |
| Royal Enfield Product Portfolio | |
| Brands |
1. Royal Enfield Bullet 2. Royal Enfield Classic 3. Royal Enfield Thunderbird The above mentioned brands are the prominent products under the Royal Enfield product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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