Published in Consumer Electronics category by MBA Skool Team
Xiaomi is one of the leading brands in the consumer electronics sector. Xiaomi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Xiaomi:
Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances.
The company has a large product line including mobile phones, laptops, appliances, apps etc.
More than 20,000 people are employed with the company
The brand has been recognized as a part of the Fortune 500
Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position
The company has also focused on investing in electric cars
Its popular mobile phone brands include Mi, RedMi, POCO
Above are the strengths in the SWOT Analysis of Xiaomi. The strengths of Xiaomi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense global competition means lower market share growth
The company faced legal challenges in operating in different countries due to some laws in the particular country
These were the weaknesses in the Xiaomi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Home Appliances & Mobile phones
One of the biggest smartphone and appliances brand
People looking for high quality consumer electronics
Urban affluent adults
High quality smartphones & consumer electronics at affordable prices
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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