Published in Industrial Products and Chemicals category by MBA Skool Team
Bayer Group is one of the leading brands in the industrial products and chemicals sector. Bayer Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bayer Group:
Comprehensive portfolio of chemical, material science, healthcare and agricultural products
Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share
Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk
Presence in diversified streams offers protection against demand fluctuations
Strong brand presence in the industry and strong financials
Above are the strengths in the SWOT Analysis of Bayer Group. The strengths of Bayer Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bayer Group Weaknesses
Allegations against the group on price fixing has tarnished the brand image
Shown in bad light over patent infringements and lawsuits
Biotech products segment affected by risk due to highly complex manufacturing process
These were the weaknesses in the Bayer Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bayer Group Opportunities
High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat
Joint ventures and acquisitions will increase market presence
Growing demand in crop industry
Above we covered the opportunities in Bayer Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bayer Group Threats
Weak global economy and problems in pharmaceutical industries can hamper growth
Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices
Low cost substitutes
The threats in the SWOT Analysis of Bayer Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Innovative pharmaceutical products like genetically engineered product
Bayer Group STP
Health Care segment, Agriculture, Polymers and Chemicals segments
Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention
Worldwide leading position in therapeutic drugs area
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