Published in Industrial Products and Chemicals category by MBA Skool Team
Bayer is one of the leading brands in the industrial products and chemicals sector. Bayer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bayer:
Comprehensive portfolio of chemical, material science, healthcare and agricultural products
Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share
Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk
Presence in diversified streams offers protection against demand fluctuations
Strong brand presence in the industry and strong financials
Above are the strengths in the SWOT Analysis of Bayer. The strengths of Bayer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegations against the group on price fixing has tarnished the brand image
Shown in bad light over patent infringements and lawsuits
Biotech products segment affected by risk due to highly complex manufacturing process
These were the weaknesses in the Bayer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovative pharmaceutical products like genetically engineered product
Health Care segment, Agriculture, Polymers and Chemicals segments
Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention
Worldwide leading position in therapeutic drugs area
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