Bayer SWOT Analysis

Published in Industrial Products and Chemicals category by MBA Skool Team

Here is a detailed SWOT analysis of Bayer covering strengths, weaknesses, opportunities and threats.

Bayer Strengths

  1. Comprehensive portfolio of chemical, material science, healthcare and agricultural products
  2. Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share
  3. Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk
  4. Presence in diversified streams offers protection against demand fluctuations
  5. Strong brand presence in the industry and strong financials

Above are the strengths in the SWOT Analysis of Bayer. The strengths of Bayer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bayer Weaknesses

  1. Allegations against the group on price fixing has tarnished the brand image
  2. Shown in bad light over patent infringements and lawsuits
  3. Biotech products segment affected by risk due to highly complex manufacturing process

These were the weaknesses in the Bayer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bayer Opportunities

  1. High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat
  2. Joint ventures and acquisitions will increase market presence
  3. Growing demand in crop industry

Above we covered the opportunities in Bayer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bayer Threats

  1. Weak global economy and problems in pharmaceutical industries can hamper growth
  2. Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices
  3. Low cost substitutes

The threats in the SWOT Analysis of Bayer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bayer SWOT analysis.

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About Bayer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bayer Overview
Parent Company

Bayer group

Category

Diversified Chemical

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Science for a better life

USP

Innovative pharmaceutical products like genetically engineered product

Bayer STP
Segmentation

Health Care segment, Agriculture, Polymers and Chemicals segments

Target Market

Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention

Positioning

Worldwide leading position in therapeutic drugs area


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bayer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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