Bayer Group SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 10827

SWOT Analysis of Bayer Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bayer Group

Parent Company

Bayer group


Diversified Chemical


Industrial Products and Chemicals

Tagline/ Slogan

Science for a better life


Innovative pharmaceutical products like genetically engineered product

Bayer Group STP


Health Care segment, Agriculture, Polymers and Chemicals segments

Target Group

Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention


Worldwide leading position in therapeutic drugs area

Bayer Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bayer Group :

1. Comprehensive portfolio of chemical, material science, healthcare and agricultural products

2. Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share

3. Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk

4. Presence in diversified streams offers protection against demand fluctuations

5. Strong brand presence in the industry and strong financials


1. Allegations against the group on price fixing has tarnished the brand image

2. Shown in bad light over patent infringements and lawsuits

3. Biotech products segment affected by risk due to highly complex manufacturing process


1. High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat

2. Joint ventures and acquisitions will increase market presence

3. Growing demand in crop industry


1. Weak global economy and problems in pharmaceutical industries can hamper growth

2. Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices

3. Low cost substitutes

Bayer Group Competition


Below are the 5 main Bayer Group competitors :

1. GlaxoSmithKline Plc.

2. Johnson & Johnson

3. Abbott Laboratories

4. Novartis AG

5. Pfizer Inc.

The brandguide table above concludes the Bayer Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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