Bayer Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Bayer Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bayer Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bayer Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bayer Group is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Bayer Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bayer Group SWOT Analysis:

SWOT Analysis of Bayer Group

For Bayer Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bayer Group Strengths

The strengths of Bayer Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bayer Group :

1. Comprehensive portfolio of chemical, material science, healthcare and agricultural products

2. Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share

3. Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk

4. Presence in diversified streams offers protection against demand fluctuations

5. Strong brand presence in the industry and strong financials

Bayer Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bayer Group SWOT Analysis:

1. Allegations against the group on price fixing has tarnished the brand image

2. Shown in bad light over patent infringements and lawsuits

3. Biotech products segment affected by risk due to highly complex manufacturing process

Bayer Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bayer Group SWOT Analysis:

1. High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat

2. Joint ventures and acquisitions will increase market presence

3. Growing demand in crop industry

Bayer Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bayer Group are as mentioned:

1. Weak global economy and problems in pharmaceutical industries can hamper growth

2. Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices

3. Low cost substitutes

Bayer Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bayer Group:

1. GlaxoSmithKline Plc.

2. Johnson & Johnson

3. Abbott Laboratories

4. Novartis AG

5. Pfizer Inc.

Hence this concludes the Bayer Group SWOT analysis.

Continue reading more about the brand/company.

About Bayer Group

Bayer Group Overview
Parent Company

Bayer group


Diversified Chemical


Industrial Products and Chemicals

Tagline/ Slogan

Science for a better life


Innovative pharmaceutical products like genetically engineered product

Bayer Group STP

Health Care segment, Agriculture, Polymers and Chemicals segments

Target Market

Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention


Worldwide leading position in therapeutic drugs area

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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