Published in IT & Technology category by MBA Skool Team
Apple is one of the leading brands in the IT & Technology sector. Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Apple:
Apple corporation has around 140,000 employees worldwide
Apple has a large number of brand loyal customers spread across more than 100 countries
The company is known for constant innovations in products and technology
The brand has a wide offering including smartphones, watches, TV etc.
It has good distribution network globally to make its products accessible via ecommerce platforms and retail stores
The Apple iOS offers differentiated benefits as compared to its competitors
Good advertising and branding through TVCs, print media, online ads and billboards
Strong legacy of the brand since its inception in 1976
Apple's brand name synonymous with the great leadership & legacy of Steve Jobs
Apple became the first US publicly traded company to have a valuation of over $1 trillion
The brand has been regularly recognized as one of the most valuable brands in the world
Apple effectively engages with its customers through social media channels & digital marketing
Above are the strengths in the SWOT Analysis of Apple. The strengths of Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand faces severe competition from other consumer electronics brands and hence market share growth is slow
Apple ecosystem is considered to be more rigid when compared with other mobile ecosystems
These were the weaknesses in the Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Apple focuses on High Quality Products with exclusivity
Individuals looking for stylish PCs and Mobile Devices
High income group, with age between 20 to 40 years
Apple offers highly featured and functional mobile devices and computers which are easy to use
Apple Product Portfolio
1. Apple iPhone
2. Apple iPad
4. Apple TV
7. Apple Watch
The above mentioned brands are the prominent products under the Apple product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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