Apple is one of the leading brands in the IT & Technology sector. Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Apple:
Quick Glance:
Above are the strengths in the SWOT Analysis of Apple. The strengths of Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Apple SWOT analysis.
Continue reading more about the brand/company.
About Apple
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Apple Overview | |
---|---|
Parent Company |
Apple Inc. |
Category |
Personal Computers and Mobile Devices |
Sector | |
Tagline/ Slogan |
Think Different |
USP |
Apple focuses on High Quality Products with exclusivity |
Apple STP | |
Segmentation |
Individuals looking for stylish PCs and Mobile Devices |
Target Market |
High income group, with age between 20 to 40 years |
Positioning |
Apple offers highly featured and functional mobile devices and computers which are easy to use |
Apple Product Portfolio | |
Products |
1. Apple iPhone 2. Apple iPad 3. Macintosh 4. Apple TV 5. iTunes 6. iPod 7. Apple Watch 8. Homepod The above mentioned brands are the prominent products under the Apple product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Apple. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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