Apple SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 8272

SWOT analysis of Apple analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. Apple is one of the leading brands in the IT & Technology sector. The table below also lists the top Apple competitors and elaborates Apple market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple is one of the most valuable companies as of 2019. In 2019, Apple is expected to launch many more products including new iPhones, iPads and other products.

Apple SWOT, Competitors, Marketing STP & Brand analysis Table
Apple Brand Analysis
Parent Company

Apple Inc.

Category

Personal Computers and Mobile Devices

Sector

IT & Technology

Tagline/ Slogan

Think Different

USP

Apple focuses on High Quality Products with exclusivity

Apple STP
Segment

Individuals looking for stylish PCs and Mobile Devices

Target Group

High income group, with age between 20 to 40 years

Positioning

Apple offers highly featured and functional mobile devices and computers which are easy to use

Apple Product Portfolio
Products

1. Apple iPhone          

2. Apple iPad2

3. Apple Mini              

4. Apple iPad Air

5. Apple iPhone 5       

6. Apple iPhone 6

7. iTunes

The above mentioned brands are the prominent products under the Apple product portfolio.

Apple SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple. Strengths are:

1. Apple corporation has around 100,000 employees worldwide

2. Large number of brand loyal customers

3. Apple is known for constant innovations in products and technology

4. Entering into new product lines ex: - Laptops to iPhones and iPads

5. It has good distribution network globally to make its products accessible online and stores

6. The Apple iOS has given it a lead as compare to its competitors

7. Good advertising and branding through TVCs, print media, online ads and billboards

8. Strong legacy of the brand since its inception in 1976

9. Apple's brand name synonymous with the great leadership & legacy of Steve Jobs

10. Tim Cook has kept the innovation going after Steve Jobs and Apple continues to grow

11. New products like iPhone X and iPad pro have been well received by the market

Weaknesses

Here are the weaknesses in the Apple SWOT Analysis:

1. It has less presence in B2B market, as compare to its competitors like Dell and HP. It can be seen that Apple mainly focuses on B2C so its losing large chunk of market

2. Apple ecosystem is considered to be more rigid when compared with other mobile ecosystems

Opportunities

Following are the Opportunities in Apple SWOT Analysis:

1. Apple can move into other computer or media product spaces that are not served well

2. Strategic alliance and innovations in technologies

3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market

4. Apple can enter gaming console market to compete with PS4 and Xbox One

Threats

The threats in the SWOT Analysis of Apple are as mentioned:

1. Huge threat from competitors who are in mode of constant innovation

2. The rise of Android ecosystem in the mobile and tablet space

3. Mobile business is very dynamic and price sensitive especially when it comes to geographies like India, China, Brazil etc.

Apple Competition
Competitors

Below are the top 6 Apple competitors:

1. Dell

2. Microsoft

3. HP Hewlett-Packard

4. Toshiba

5. Samsung

6. HTC

The brandguide table above concludes the Apple SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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