Apple SWOT Analysis

Published in IT & Technology category by MBA Skool Team

Apple is one of the leading brands in the IT & Technology sector. Apple SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Apple:

Apple Strengths

  1. Apple corporation has around 140,000 employees worldwide
  2. Apple has a large number of brand loyal customers spread across more than 100 countries
  3. The company is known for constant innovations in products and technology
  4. The brand has a wide offering including smartphones, watches, TV etc.
  5. It has good distribution network globally to make its products accessible via ecommerce platforms and retail stores
  6. The Apple iOS offers differentiated benefits as compared to its competitors
  7. Good advertising and branding through TVCs, print media, online ads and billboards
  8. Strong legacy of the brand since its inception in 1976
  9. Apple's brand name synonymous with the great leadership & legacy of Steve Jobs
  10. Apple became the first US publicly traded company to have a valuation of over $1 trillion
  11. The brand has been regularly recognized as one of the most valuable brands in the world
  12. Apple effectively engages with its customers through social media channels & digital marketing

Above are the strengths in the SWOT Analysis of Apple. The strengths of Apple looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Apple Weaknesses

  1.  The brand faces severe competition from other consumer electronics brands and hence market share growth is slow
  2. Apple ecosystem is considered to be more rigid when compared with other mobile ecosystems

These were the weaknesses in the Apple SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Apple Opportunities

  1. Apple can move into other computer or media product spaces that are not served well
  2. Strategic alliance and innovations in technologies
  3. People With increase in demand of Online Products people want more online music and content and Apple is tapping this market by bringing innovative products, so it can lead the market
  4. Apple can enter gaming console market to compete with PS4 and Xbox One

Above we covered the opportunities in Apple SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Apple Threats

  1. Huge threat from competitors who are in mode of constant innovation
  2.  The rise of Android ecosystem in the mobile and tablet space
  3. Mobile business is very dynamic and price sensitive especially when it comes to geographies like India, China, Brazil etc.

The threats in the SWOT Analysis of Apple are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Apple SWOT analysis.

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About Apple

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Apple Overview
Parent Company

Apple Inc.

Category

Personal Computers and Mobile Devices

Sector

IT & Technology

Tagline/ Slogan

Think Different

USP

Apple focuses on High Quality Products with exclusivity

Apple STP
Segmentation

Individuals looking for stylish PCs and Mobile Devices

Target Market

High income group, with age between 20 to 40 years

Positioning

Apple offers highly featured and functional mobile devices and computers which are easy to use

Apple Product Portfolio
Products

1. Apple iPhone

2. Apple iPad

3. Macintosh

4. Apple TV

5. iTunes

6. iPod

7. Apple Watch

8. Homepod 

The above mentioned brands are the prominent products under the Apple product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Apple. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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