Nokia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 22, 2021

SWOT analysis of Nokia analyses the brand by its strengths, weaknesses, opportunities & threats. In Nokia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia to benchmark its business & performance as compared to the competitors. Nokia is one of the leading brands in the IT & Technology sector.

The table below lists the Nokia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nokia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nokia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nokia Brand Analysis
Parent Company

Nokia Corporation


Consumer Electronics, Telecom - Networks equipment


IT & Technology

Tagline/ Slogan

Connecting People


One of the largest telecom equipment manufacturers & pioneers of mobile phones

Nokia STP

People looking for smartphones & companies seeking telecom equipment

Target Group

Urban men & women looking for affordable phones


Nokia with its strong legacy offers reliable consumer electronics & phones

SWOT Analysis of Nokia
Nokia Strengths

Below are the Strengths in the SWOT Analysis of Nokia:

1. Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment

2. Nokia has more than 90,000 employees globally

3. The company has its business operations in more than 100 countries with annual revenues of $20 billion

4. In the early 2000's, Nokia was the largest mobile phone manufacturer

5. Nokia has a strong legacy since its inception in 1865

6. The company is also diversifying into products like AC, TV, laptops etc.

7. Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital

8. The products are available through multi-brand retail outlets, ecommerce platforms & online stores

9. The brand is listed on Helsinki Stock Exchange & NYSE

Nokia Weaknesses

Here are the weaknesses in the Nokia SWOT Analysis:

1. The brand was severely impacted by late entry in the touch screen & smartphone market

2. Legal issues in the past have hurt the brand image of the company

Nokia Opportunities

Following are the Opportunities in Nokia SWOT Analysis:

1. Nokia can diversify into more consumer products which can develop a strong revenue stream

2. Acquisition of electronics & mobile firms can help the brand grow inorganically

3. Focus on developing affordable as well as premium range of products to cater to different set of consumers

Nokia Threats

The threats in the SWOT Analysis of Nokia are as mentioned:

1. Intense price competition in the mobile market

2. Increasing business of competitors can hurt the business operations

3. The market is very dynamic and failed product can prove to be a big issue

4. Global recessions or pandemic can affect the supply chain

Nokia Competition
Nokia Competitors

Below are the top 14 competitors of Nokia:

1. Apple

2. LG Electronics

3. Oppo

4. Vivo

5. Microsoft

6. Samsung

7. Panasonic

8. Toshiba

9. Whirlpool

10. Philips

11. Sony

12. Lenovo

13. Xiaomi

14. HTC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nokia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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