Nokia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 22, 2021

Nokia SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nokia, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nokia is one of the leading brands in the IT & Technology sector.

The article below lists the Nokia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nokia SWOT Analysis:

SWOT Analysis of Nokia

For Nokia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nokia Strengths

The strengths of Nokia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nokia :

1. Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment

2. Nokia has more than 90,000 employees globally

3. The company has its business operations in more than 100 countries with annual revenues of $20 billion

4. In the early 2000's, Nokia was the largest mobile phone manufacturer

5. Nokia has a strong legacy since its inception in 1865

6. The company is also diversifying into products like AC, TV, laptops etc.

7. Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital

8. The products are available through multi-brand retail outlets, ecommerce platforms & online stores

9. The brand is listed on Helsinki Stock Exchange & NYSE

Nokia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nokia SWOT Analysis:

1. The brand was severely impacted by late entry in the touch screen & smartphone market

2. Legal issues in the past have hurt the brand image of the company

Nokia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nokia SWOT Analysis:

1. Nokia can diversify into more consumer products which can develop a strong revenue stream

2. Acquisition of electronics & mobile firms can help the brand grow inorganically

3. Focus on developing affordable as well as premium range of products to cater to different set of consumers

Nokia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nokia are as mentioned:

1. Intense price competition in the mobile market

2. Increasing business of competitors can hurt the business operations

3. The market is very dynamic and failed product can prove to be a big issue

4. Global recessions or pandemic can affect the supply chain

Nokia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 14 competitors of Nokia:

1. Apple

2. LG Electronics

3. Oppo

4. Vivo

5. Microsoft

6. Samsung

7. Panasonic

8. Toshiba

9. Whirlpool

10. Philips

11. Sony

12. Lenovo

13. Xiaomi

14. HTC

Hence this concludes the Nokia SWOT analysis.

Continue reading more about the brand/company.

About Nokia

Nokia Overview
Parent Company

Nokia Corporation


Consumer Electronics, Telecom - Networks equipment


IT & Technology

Tagline/ Slogan

Connecting People


One of the largest telecom equipment manufacturers & pioneers of mobile phones

Nokia STP

People looking for smartphones & companies seeking telecom equipment

Target Market

Urban men & women looking for affordable phones


Nokia with its strong legacy offers reliable consumer electronics & phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nokia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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