Published in IT & Technology category by MBA Skool Team
Nokia is one of the leading brands in the IT & Technology sector. Nokia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nokia:
Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment
Nokia has more than 90,000 employees globally
The company has its business operations in more than 100 countries with annual revenues of $20 billion
In the early 2000's, Nokia was the largest mobile phone manufacturer
Nokia has a strong legacy since its inception in 1865
The company is also diversifying into products like AC, TV, laptops etc.
Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital
The products are available through multi-brand retail outlets, ecommerce platforms & online stores
The brand is listed on Helsinki Stock Exchange & NYSE
Above are the strengths in the SWOT Analysis of Nokia. The strengths of Nokia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand was severely impacted by late entry in the touch screen & smartphone market
Legal issues in the past have hurt the brand image of the company
These were the weaknesses in the Nokia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the largest telecom equipment manufacturers & pioneers of mobile phones
People looking for smartphones & companies seeking telecom equipment
Urban men & women looking for affordable phones
Nokia with its strong legacy offers reliable consumer electronics & phones
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