Nokia SWOT Analysis

Nokia is one of the leading brands in the IT & Technology sector. Nokia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nokia:

Nokia Strengths

1. Nokia is one of the largest producer of consumer electronics, telecom equipment & networking equipment
2. Nokia has more than 90,000 employees globally
3. The company has its business operations in more than 100 countries with annual revenues of $20 billion
4. In the early 2000's, Nokia was the largest mobile phone manufacturer
5. Nokia has a strong legacy since its inception in 1865
6. The company is also diversifying into products like AC, TV, laptops etc.
7. Apart from smartphones, the company has subsidiaries like Nokia Networks, Nokia Technologies, Bell Labs, Alactel & NGP Capital
8. The products are available through multi-brand retail outlets, ecommerce platforms & online stores
9. The brand is listed on Helsinki Stock Exchange & NYSE

Above are the strengths in the SWOT Analysis of Nokia. The strengths of Nokia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nokia Weaknesses

1. The brand was severely impacted by late entry in the touch screen & smartphone market
2. Legal issues in the past have hurt the brand image of the company

These were the weaknesses in the Nokia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nokia Opportunities

1. Nokia can diversify into more consumer products which can develop a strong revenue stream
2. Acquisition of electronics & mobile firms can help the brand grow inorganically
3. Focus on developing affordable as well as premium range of products to cater to different set of consumers

Above we covered the opportunities in Nokia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nokia Threats

1. Intense price competition in the mobile market
2. Increasing business of competitors can hurt the business operations
3. The market is very dynamic and failed product can prove to be a big issue
4. Global recessions or pandemic can affect the supply chain

The threats in the SWOT Analysis of Nokia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nokia SWOT analysis.

Continue reading more about the brand/company.

About Nokia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nokia. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: