Published in IT & Technology category by MBA Skool Team
Lenovo is one of the leading brands in the IT & Technology sector. Lenovo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lenovo:
It manages its cost very effectively, to achieve high effectiveness with innovative leadership
Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead
Strategic alliance with suppliers
Lenovo is very quick at responsiveness, they have 24*7 technical support centres
They have strong R&D, which they have taken over from IBM
Above are the strengths in the SWOT Analysis of Lenovo. The strengths of Lenovo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Unable to maintain sustained growth rate in all market segment, it focused on China only in the past
Market share growth is slow due to competition; Fake products/ imitations affects sales
These were the weaknesses in the Lenovo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work
Building new products at affordable prices
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