Lenovo SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 15959

SWOT Analysis of Lenovo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Legend Holding


Computer Hardware


IT and Technology

Tagline/ Slogan

For those who do


Sturdy and robust product at economical price



China, Middle East Countries, Africa, India

Target Group

Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work


Building new products at affordable prices

SWOT Analysis


1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership

2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead

3. Strategic alliance with suppliers

4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres

5. They have strong R&D, which they have taken over from IBM


1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past

2. Market share growth is slow due to competition; Fake products/ imitations affects sales


1. Increasing global demand for PC

2. Specialty shops proving one stop platform for distribution

3. Government organizations increasing their spending on IT

4. Internet boom

5. Increasing product portfolios/ product lines


1. Competition threat from both local and international markets/ Price war

2. Software piracy and clone market

3. Emerging small firms

4. International competitors forming alliances with local competitors



1. HP Hewlett-Packard
2. Toshiba
3. Apple

4. Dell

5. Acer

The table above concludes the Lenovo SWOT analysis along with its marketing and brand parameters.


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