Lenovo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Lenovo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lenovo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lenovo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lenovo is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lenovo competitors and includes Lenovo target market, segmentation, positioning & Unique Selling Proposition (USP).

Lenovo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lenovo Brand Analysis
Parent Company

Legend Holding

Category

Computer Hardware

Sector

IT & Technology

Tagline/ Slogan

For those who do

USP

Sturdy and robust product at economical price

Lenovo STP
Lenovo Segmentation

China, Middle East Countries, Africa, India

Lenovo Target Market

Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work

Lenovo Positioning

Building new products at affordable prices

Lenovo SWOT Analysis
Lenovo Strengths

Below are the Strengths in the SWOT Analysis of Lenovo:

1. It manages its cost very effectively, to achieve high effectiveness with innovative leadership

2. Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead

3. Strategic alliance with suppliers

4. Lenovo is very quick at responsiveness, they have 24*7 technical support centres

5. They have strong R&D, which they have taken over from IBM

Lenovo Weaknesses

Here are the weaknesses in the Lenovo SWOT Analysis:

1. Unable to maintain sustained growth rate in all market segment, it focused on China only in the past

2. Market share growth is slow due to competition; Fake products/ imitations affects sales

Lenovo Opportunities

Following are the Opportunities in Lenovo SWOT Analysis:

1. Increasing global demand for PC

2. Specialty shops proving one stop platform for distribution

3. Government organizations increasing their spending on IT

4. Internet boom

5. Increasing product portfolios/ product lines

Lenovo Threats

The threats in the SWOT Analysis of Lenovo are as mentioned:

1. Competition threat from both local and international markets/ Price war

2. Software piracy and clone market

3. Emerging small firms

4. International competitors forming alliances with local competitors

Lenovo Competition
Competitors

Below are the top 5 Lenovo competitors:

1. HP Hewlett-Packard
2. Toshiba
3. Apple

4. Dell

5. Acer


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lenovo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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