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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13993
26 Rural Marketing: Challenges Opportunities and Beyond 21986
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22020
28 Creative Marketing Communication: Interactive Advertising Campaigns 10944
29 What is Shockvertising? 25657
30 Marketing Through Sports: The Evolution and Future 28953
31 Village Laundry Service, A Story Of The Start Up 11763
32 Being Flawsome - Ensuring Brand Loyalty 14827
33 Chanakya Niti And Marketing Strategies 20183
34 Royal Enfield Bullet - Felt The Thump! 11048
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22698
36 Subliminal Marketing - What You See You May Not See! 14755
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16166
38 Customer Is King – Make The King Happy 24205
39 Marketing Strategies & Innovations In The Services Sector 14359
40 Segmentation Targeting & Positioning-Defining Product Lines 27021
41 Role Of Technology In Marketing 20856
42 How To Create Snob Effect In Marketing? 14648
43 Health Insurance: A Push Or A Pull Product? 11158
44 A Strategic Perspective Of Kerala Tourism 26727
45 Opportunities In Online Marketing 10288
46 Challenges Of Digital Marketing 18457
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10600
48 Then & Now - A Coke Story 14243
49 What's This App - Whatsapp Success Story! 25200
50 Flying High: What Keeps Indigo Going 11206
51 Brand Activation: Bringing Spirit Of Brands To Life 16020
52 Indian Rural Market: The Next Big Thing 23941
53 Oreo – Milky’s Favourite Cookie Turns 100 10684
54 The Happy Birds: Success Story of Angry Birds 11785
55 Tata Motors JLR - The Success Story 14376
56 An Analysis On Lux Beauty Soap 39632
57 Latest Trend In Marketing Environment: Viral Marketing 9896
58 Impact Of The ZooZoo Commercials For Value Added Services 16322
59 What Can We Learn From Strategy Games 13885
60 The Reverse of Marketing=De-Marketing 17352
61 Is There A Better Way To Sell To Rural Market 12383
62 Why & How Marketers Target Kids 15345
63 Disruptive Innovation: Strategist’s Dilemma 10832
64 Entry Strategies For Automobile Companies In African Markets 13578
65 Park Avenue I.Q: New Name In The World Of Deodorants 16708
66 Flipkart.com - The Success Saga 21687
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13171
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14851
70 Dirty Marketing- Fighting brands unethically 11297
71 Hero Honda Rebranding to Hero MotoCorp 14039
72 Standardize or Localize- A better way to lead markets 11736
73 Critical Success Factors for Devising Strategies for Airline Players 19050
74 Mom and Pop Stores Score Over Giant Supermarkets 11190
75 Regional Aspiration Marketing- A Step Further 10556
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9945
78 The ill-effects of Globalization 10190
79 Brand Ferrari - The Dream Machine 12974
80 Retail Industry : Boon or Bane ? 12606
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20719
82 Premium Brands- Prestige, Value and Quality 19871
83 JustDial: The Information and Business Listings Directory 23983
84 Corporate branding vs Product branding 13359
85 Sales vs Marketing - Do They complement or compete ? 28958
86 Is Advertising an art of Lying ? 15947
87 Glocalization-The McD and KFC Way ? 12595
88 Breakthrough Products: Entering a New World 25228
89 4 P's of Management 56452
90 Walt Disney: A Magical Brand 16305
91 Evaluating Advertisement Campaigns: Analyzing Customers 10396
92 Brand Manchester United : A Theatre of Dreams 10435
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12135
94 10 Reasons Why Airline Industry is Unique ? 49009
95 Role of Brand Ambassadors in Recession 10263
96 Reverse Pricing - Getting it Right ! 11486
97 Copyright & Trademark violations: Rural Marketing Success ? 14719
98 Premium Niche Marketing: Small World and Big Business 15028
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14339
101 Royal Enfield Bullet - The Indian Cult Brand ! 19776
102 Do Brands have finite lives ? 19895
103 Why Twitter is so successful ? 19582
104 M.R.P: Setting your own price ? 10235
105 The New Age Marketing Warfare ! 12722
 
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