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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14881
26 Rural Marketing: Challenges Opportunities and Beyond 22522
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22365
28 Creative Marketing Communication: Interactive Advertising Campaigns 11460
29 What is Shockvertising? 26422
30 Marketing Through Sports: The Evolution and Future 29317
31 Village Laundry Service, A Story Of The Start Up 12544
32 Being Flawsome - Ensuring Brand Loyalty 15222
33 Chanakya Niti And Marketing Strategies 20742
34 Royal Enfield Bullet - Felt The Thump! 11668
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23561
36 Subliminal Marketing - What You See You May Not See! 15191
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16917
38 Customer Is King – Make The King Happy 24929
39 Marketing Strategies & Innovations In The Services Sector 15005
40 Segmentation Targeting & Positioning-Defining Product Lines 27576
41 Role Of Technology In Marketing 21221
42 How To Create Snob Effect In Marketing? 15181
43 Health Insurance: A Push Or A Pull Product? 11541
44 A Strategic Perspective Of Kerala Tourism 27349
45 Opportunities In Online Marketing 10629
46 Challenges Of Digital Marketing 19170
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11052
48 Then & Now - A Coke Story 14732
49 What's This App - Whatsapp Success Story! 25557
50 Flying High: What Keeps Indigo Going 11818
51 Brand Activation: Bringing Spirit Of Brands To Life 16486
52 Indian Rural Market: The Next Big Thing 24311
53 Oreo – Milky’s Favourite Cookie Turns 100 11149
54 The Happy Birds: Success Story of Angry Birds 12512
55 Tata Motors JLR - The Success Story 14934
56 An Analysis On Lux Beauty Soap 40723
57 Latest Trend In Marketing Environment: Viral Marketing 10257
58 Impact Of The ZooZoo Commercials For Value Added Services 16983
59 What Can We Learn From Strategy Games 14208
60 The Reverse of Marketing=De-Marketing 18100
61 Is There A Better Way To Sell To Rural Market 12877
62 Why & How Marketers Target Kids 16074
63 Disruptive Innovation: Strategist’s Dilemma 11494
64 Entry Strategies For Automobile Companies In African Markets 13974
65 Park Avenue I.Q: New Name In The World Of Deodorants 17156
66 Flipkart.com - The Success Saga 22314
67 Pester Power: The Influential Kids 12438
68 Destination Branding- How does it Work 13530
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15388
70 Dirty Marketing- Fighting brands unethically 11868
71 Hero Honda Rebranding to Hero MotoCorp 14777
72 Standardize or Localize- A better way to lead markets 12183
73 Critical Success Factors for Devising Strategies for Airline Players 19707
74 Mom and Pop Stores Score Over Giant Supermarkets 11670
75 Regional Aspiration Marketing- A Step Further 11002
76 Value and benefit- The customer perspective 14441
77 Merchandising- The Brand Building Strategy 10298
78 The ill-effects of Globalization 10492
79 Brand Ferrari - The Dream Machine 13421
80 Retail Industry : Boon or Bane ? 12988
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21260
82 Premium Brands- Prestige, Value and Quality 20815
83 JustDial: The Information and Business Listings Directory 24841
84 Corporate branding vs Product branding 13760
85 Sales vs Marketing - Do They complement or compete ? 29614
86 Is Advertising an art of Lying ? 16352
87 Glocalization-The McD and KFC Way ? 13189
88 Breakthrough Products: Entering a New World 25777
89 4 P's of Management 57138
90 Walt Disney: A Magical Brand 16882
91 Evaluating Advertisement Campaigns: Analyzing Customers 10857
92 Brand Manchester United : A Theatre of Dreams 10917
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12507
94 10 Reasons Why Airline Industry is Unique ? 49726
95 Role of Brand Ambassadors in Recession 10735
96 Reverse Pricing - Getting it Right ! 11957
97 Copyright & Trademark violations: Rural Marketing Success ? 15132
98 Premium Niche Marketing: Small World and Big Business 15647
99 Surrogate Advertising: Softly promoting hard products 10575
100 TATA Nano : Khushiyon Ki Chaabi 14954
101 Royal Enfield Bullet - The Indian Cult Brand ! 20405
102 Do Brands have finite lives ? 20350
103 Why Twitter is so successful ? 20037
104 M.R.P: Setting your own price ? 10727
105 The New Age Marketing Warfare ! 13177
 
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