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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14887
26 Rural Marketing: Challenges Opportunities and Beyond 22526
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22369
28 Creative Marketing Communication: Interactive Advertising Campaigns 11467
29 What is Shockvertising? 26432
30 Marketing Through Sports: The Evolution and Future 29323
31 Village Laundry Service, A Story Of The Start Up 12553
32 Being Flawsome - Ensuring Brand Loyalty 15232
33 Chanakya Niti And Marketing Strategies 20749
34 Royal Enfield Bullet - Felt The Thump! 11673
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23570
36 Subliminal Marketing - What You See You May Not See! 15196
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16927
38 Customer Is King – Make The King Happy 24936
39 Marketing Strategies & Innovations In The Services Sector 15019
40 Segmentation Targeting & Positioning-Defining Product Lines 27585
41 Role Of Technology In Marketing 21227
42 How To Create Snob Effect In Marketing? 15188
43 Health Insurance: A Push Or A Pull Product? 11546
44 A Strategic Perspective Of Kerala Tourism 27355
45 Opportunities In Online Marketing 10635
46 Challenges Of Digital Marketing 19182
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11059
48 Then & Now - A Coke Story 14742
49 What's This App - Whatsapp Success Story! 25560
50 Flying High: What Keeps Indigo Going 11825
51 Brand Activation: Bringing Spirit Of Brands To Life 16491
52 Indian Rural Market: The Next Big Thing 24315
53 Oreo – Milky’s Favourite Cookie Turns 100 11153
54 The Happy Birds: Success Story of Angry Birds 12521
55 Tata Motors JLR - The Success Story 14936
56 An Analysis On Lux Beauty Soap 40742
57 Latest Trend In Marketing Environment: Viral Marketing 10263
58 Impact Of The ZooZoo Commercials For Value Added Services 16988
59 What Can We Learn From Strategy Games 14212
60 The Reverse of Marketing=De-Marketing 18106
61 Is There A Better Way To Sell To Rural Market 12883
62 Why & How Marketers Target Kids 16082
63 Disruptive Innovation: Strategist’s Dilemma 11500
64 Entry Strategies For Automobile Companies In African Markets 13979
65 Park Avenue I.Q: New Name In The World Of Deodorants 17160
66 Flipkart.com - The Success Saga 22320
67 Pester Power: The Influential Kids 12446
68 Destination Branding- How does it Work 13533
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15393
70 Dirty Marketing- Fighting brands unethically 11872
71 Hero Honda Rebranding to Hero MotoCorp 14786
72 Standardize or Localize- A better way to lead markets 12191
73 Critical Success Factors for Devising Strategies for Airline Players 19713
74 Mom and Pop Stores Score Over Giant Supermarkets 11680
75 Regional Aspiration Marketing- A Step Further 11007
76 Value and benefit- The customer perspective 14449
77 Merchandising- The Brand Building Strategy 10306
78 The ill-effects of Globalization 10496
79 Brand Ferrari - The Dream Machine 13428
80 Retail Industry : Boon or Bane ? 12992
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21268
82 Premium Brands- Prestige, Value and Quality 20828
83 JustDial: The Information and Business Listings Directory 24848
84 Corporate branding vs Product branding 13763
85 Sales vs Marketing - Do They complement or compete ? 29619
86 Is Advertising an art of Lying ? 16356
87 Glocalization-The McD and KFC Way ? 13194
88 Breakthrough Products: Entering a New World 25780
89 4 P's of Management 57144
90 Walt Disney: A Magical Brand 16887
91 Evaluating Advertisement Campaigns: Analyzing Customers 10858
92 Brand Manchester United : A Theatre of Dreams 10922
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12512
94 10 Reasons Why Airline Industry is Unique ? 49730
95 Role of Brand Ambassadors in Recession 10742
96 Reverse Pricing - Getting it Right ! 11961
97 Copyright & Trademark violations: Rural Marketing Success ? 15137
98 Premium Niche Marketing: Small World and Big Business 15656
99 Surrogate Advertising: Softly promoting hard products 10578
100 TATA Nano : Khushiyon Ki Chaabi 14958
101 Royal Enfield Bullet - The Indian Cult Brand ! 20411
102 Do Brands have finite lives ? 20352
103 Why Twitter is so successful ? 20039
104 M.R.P: Setting your own price ? 10731
105 The New Age Marketing Warfare ! 13182
 
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