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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14462
26 Rural Marketing: Challenges Opportunities and Beyond 22254
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22177
28 Creative Marketing Communication: Interactive Advertising Campaigns 11230
29 What is Shockvertising? 26051
30 Marketing Through Sports: The Evolution and Future 29126
31 Village Laundry Service, A Story Of The Start Up 12170
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20475
34 Royal Enfield Bullet - Felt The Thump! 11335
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23193
36 Subliminal Marketing - What You See You May Not See! 14989
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16599
38 Customer Is King – Make The King Happy 24634
39 Marketing Strategies & Innovations In The Services Sector 14674
40 Segmentation Targeting & Positioning-Defining Product Lines 27310
41 Role Of Technology In Marketing 21048
42 How To Create Snob Effect In Marketing? 14936
43 Health Insurance: A Push Or A Pull Product? 11388
44 A Strategic Perspective Of Kerala Tourism 27066
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18771
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10819
48 Then & Now - A Coke Story 14503
49 What's This App - Whatsapp Success Story! 25378
50 Flying High: What Keeps Indigo Going 11555
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24115
53 Oreo – Milky’s Favourite Cookie Turns 100 10923
54 The Happy Birds: Success Story of Angry Birds 12197
55 Tata Motors JLR - The Success Story 14671
56 An Analysis On Lux Beauty Soap 40173
57 Latest Trend In Marketing Environment: Viral Marketing 10087
58 Impact Of The ZooZoo Commercials For Value Added Services 16708
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17794
61 Is There A Better Way To Sell To Rural Market 12669
62 Why & How Marketers Target Kids 15751
63 Disruptive Innovation: Strategist’s Dilemma 11237
64 Entry Strategies For Automobile Companies In African Markets 13798
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22026
67 Pester Power: The Influential Kids 12178
68 Destination Branding- How does it Work 13351
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15160
70 Dirty Marketing- Fighting brands unethically 11619
71 Hero Honda Rebranding to Hero MotoCorp 14453
72 Standardize or Localize- A better way to lead markets 11993
73 Critical Success Factors for Devising Strategies for Airline Players 19435
74 Mom and Pop Stores Score Over Giant Supermarkets 11457
75 Regional Aspiration Marketing- A Step Further 10795
76 Value and benefit- The customer perspective 14263
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10329
79 Brand Ferrari - The Dream Machine 13255
80 Retail Industry : Boon or Bane ? 12807
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21001
82 Premium Brands- Prestige, Value and Quality 20377
83 JustDial: The Information and Business Listings Directory 24414
84 Corporate branding vs Product branding 13530
85 Sales vs Marketing - Do They complement or compete ? 29303
86 Is Advertising an art of Lying ? 16153
87 Glocalization-The McD and KFC Way ? 12934
88 Breakthrough Products: Entering a New World 25539
89 4 P's of Management 56820
90 Walt Disney: A Magical Brand 16629
91 Evaluating Advertisement Campaigns: Analyzing Customers 10621
92 Brand Manchester United : A Theatre of Dreams 10665
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12293
94 10 Reasons Why Airline Industry is Unique ? 49422
95 Role of Brand Ambassadors in Recession 10529
96 Reverse Pricing - Getting it Right ! 11712
97 Copyright & Trademark violations: Rural Marketing Success ? 14913
98 Premium Niche Marketing: Small World and Big Business 15333
99 Surrogate Advertising: Softly promoting hard products 10394
100 TATA Nano : Khushiyon Ki Chaabi 14697
101 Royal Enfield Bullet - The Indian Cult Brand ! 20132
102 Do Brands have finite lives ? 20139
103 Why Twitter is so successful ? 19869
104 M.R.P: Setting your own price ? 10519
105 The New Age Marketing Warfare ! 12978
 
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