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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14702
26 Rural Marketing: Challenges Opportunities and Beyond 22401
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22276
28 Creative Marketing Communication: Interactive Advertising Campaigns 11367
29 What is Shockvertising? 26254
30 Marketing Through Sports: The Evolution and Future 29239
31 Village Laundry Service, A Story Of The Start Up 12371
32 Being Flawsome - Ensuring Brand Loyalty 15126
33 Chanakya Niti And Marketing Strategies 20629
34 Royal Enfield Bullet - Felt The Thump! 11484
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23410
36 Subliminal Marketing - What You See You May Not See! 15095
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16779
38 Customer Is King – Make The King Happy 24812
39 Marketing Strategies & Innovations In The Services Sector 14876
40 Segmentation Targeting & Positioning-Defining Product Lines 27451
41 Role Of Technology In Marketing 21139
42 How To Create Snob Effect In Marketing? 15070
43 Health Insurance: A Push Or A Pull Product? 11464
44 A Strategic Perspective Of Kerala Tourism 27220
45 Opportunities In Online Marketing 10533
46 Challenges Of Digital Marketing 18975
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10949
48 Then & Now - A Coke Story 14626
49 What's This App - Whatsapp Success Story! 25476
50 Flying High: What Keeps Indigo Going 11708
51 Brand Activation: Bringing Spirit Of Brands To Life 16398
52 Indian Rural Market: The Next Big Thing 24220
53 Oreo – Milky’s Favourite Cookie Turns 100 11053
54 The Happy Birds: Success Story of Angry Birds 12392
55 Tata Motors JLR - The Success Story 14831
56 An Analysis On Lux Beauty Soap 40479
57 Latest Trend In Marketing Environment: Viral Marketing 10176
58 Impact Of The ZooZoo Commercials For Value Added Services 16863
59 What Can We Learn From Strategy Games 14129
60 The Reverse of Marketing=De-Marketing 17979
61 Is There A Better Way To Sell To Rural Market 12771
62 Why & How Marketers Target Kids 15932
63 Disruptive Innovation: Strategist’s Dilemma 11368
64 Entry Strategies For Automobile Companies In African Markets 13892
65 Park Avenue I.Q: New Name In The World Of Deodorants 17047
66 Flipkart.com - The Success Saga 22163
67 Pester Power: The Influential Kids 12311
68 Destination Branding- How does it Work 13440
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15292
70 Dirty Marketing- Fighting brands unethically 11761
71 Hero Honda Rebranding to Hero MotoCorp 14662
72 Standardize or Localize- A better way to lead markets 12093
73 Critical Success Factors for Devising Strategies for Airline Players 19595
74 Mom and Pop Stores Score Over Giant Supermarkets 11573
75 Regional Aspiration Marketing- A Step Further 10909
76 Value and benefit- The customer perspective 14367
77 Merchandising- The Brand Building Strategy 10218
78 The ill-effects of Globalization 10417
79 Brand Ferrari - The Dream Machine 13346
80 Retail Industry : Boon or Bane ? 12915
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21150
82 Premium Brands- Prestige, Value and Quality 20633
83 JustDial: The Information and Business Listings Directory 24659
84 Corporate branding vs Product branding 13646
85 Sales vs Marketing - Do They complement or compete ? 29491
86 Is Advertising an art of Lying ? 16266
87 Glocalization-The McD and KFC Way ? 13071
88 Breakthrough Products: Entering a New World 25664
89 4 P's of Management 56996
90 Walt Disney: A Magical Brand 16792
91 Evaluating Advertisement Campaigns: Analyzing Customers 10753
92 Brand Manchester United : A Theatre of Dreams 10795
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12409
94 10 Reasons Why Airline Industry is Unique ? 49594
95 Role of Brand Ambassadors in Recession 10637
96 Reverse Pricing - Getting it Right ! 11856
97 Copyright & Trademark violations: Rural Marketing Success ? 15030
98 Premium Niche Marketing: Small World and Big Business 15494
99 Surrogate Advertising: Softly promoting hard products 10488
100 TATA Nano : Khushiyon Ki Chaabi 14844
101 Royal Enfield Bullet - The Indian Cult Brand ! 20304
102 Do Brands have finite lives ? 20247
103 Why Twitter is so successful ? 19946
104 M.R.P: Setting your own price ? 10646
105 The New Age Marketing Warfare ! 13081
 
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