1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14909
26 Rural Marketing: Challenges Opportunities and Beyond 22537
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22378
28 Creative Marketing Communication: Interactive Advertising Campaigns 11478
29 What is Shockvertising? 26451
30 Marketing Through Sports: The Evolution and Future 29337
31 Village Laundry Service, A Story Of The Start Up 12572
32 Being Flawsome - Ensuring Brand Loyalty 15253
33 Chanakya Niti And Marketing Strategies 20764
34 Royal Enfield Bullet - Felt The Thump! 11699
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23593
36 Subliminal Marketing - What You See You May Not See! 15208
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16946
38 Customer Is King – Make The King Happy 24950
39 Marketing Strategies & Innovations In The Services Sector 15034
40 Segmentation Targeting & Positioning-Defining Product Lines 27598
41 Role Of Technology In Marketing 21236
42 How To Create Snob Effect In Marketing? 15200
43 Health Insurance: A Push Or A Pull Product? 11556
44 A Strategic Perspective Of Kerala Tourism 27366
45 Opportunities In Online Marketing 10644
46 Challenges Of Digital Marketing 19211
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11070
48 Then & Now - A Coke Story 14754
49 What's This App - Whatsapp Success Story! 25573
50 Flying High: What Keeps Indigo Going 11838
51 Brand Activation: Bringing Spirit Of Brands To Life 16507
52 Indian Rural Market: The Next Big Thing 24326
53 Oreo – Milky’s Favourite Cookie Turns 100 11160
54 The Happy Birds: Success Story of Angry Birds 12533
55 Tata Motors JLR - The Success Story 14952
56 An Analysis On Lux Beauty Soap 40769
57 Latest Trend In Marketing Environment: Viral Marketing 10272
58 Impact Of The ZooZoo Commercials For Value Added Services 17005
59 What Can We Learn From Strategy Games 14222
60 The Reverse of Marketing=De-Marketing 18122
61 Is There A Better Way To Sell To Rural Market 12897
62 Why & How Marketers Target Kids 16100
63 Disruptive Innovation: Strategist’s Dilemma 11511
64 Entry Strategies For Automobile Companies In African Markets 13994
65 Park Avenue I.Q: New Name In The World Of Deodorants 17171
66 Flipkart.com - The Success Saga 22334
67 Pester Power: The Influential Kids 12461
68 Destination Branding- How does it Work 13544
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15402
70 Dirty Marketing- Fighting brands unethically 11887
71 Hero Honda Rebranding to Hero MotoCorp 14797
72 Standardize or Localize- A better way to lead markets 12204
73 Critical Success Factors for Devising Strategies for Airline Players 19729
74 Mom and Pop Stores Score Over Giant Supermarkets 11687
75 Regional Aspiration Marketing- A Step Further 11016
76 Value and benefit- The customer perspective 14462
77 Merchandising- The Brand Building Strategy 10320
78 The ill-effects of Globalization 10504
79 Brand Ferrari - The Dream Machine 13439
80 Retail Industry : Boon or Bane ? 13003
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21282
82 Premium Brands- Prestige, Value and Quality 20846
83 JustDial: The Information and Business Listings Directory 24883
84 Corporate branding vs Product branding 13778
85 Sales vs Marketing - Do They complement or compete ? 29641
86 Is Advertising an art of Lying ? 16370
87 Glocalization-The McD and KFC Way ? 13210
88 Breakthrough Products: Entering a New World 25799
89 4 P's of Management 57162
90 Walt Disney: A Magical Brand 16899
91 Evaluating Advertisement Campaigns: Analyzing Customers 10870
92 Brand Manchester United : A Theatre of Dreams 10935
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12530
94 10 Reasons Why Airline Industry is Unique ? 49746
95 Role of Brand Ambassadors in Recession 10756
96 Reverse Pricing - Getting it Right ! 11972
97 Copyright & Trademark violations: Rural Marketing Success ? 15148
98 Premium Niche Marketing: Small World and Big Business 15669
99 Surrogate Advertising: Softly promoting hard products 10591
100 TATA Nano : Khushiyon Ki Chaabi 14969
101 Royal Enfield Bullet - The Indian Cult Brand ! 20419
102 Do Brands have finite lives ? 20359
103 Why Twitter is so successful ? 20045
104 M.R.P: Setting your own price ? 10746
105 The New Age Marketing Warfare ! 13189
 
Page 1 of 2