1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14796
26 Rural Marketing: Challenges Opportunities and Beyond 22460
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22321
28 Creative Marketing Communication: Interactive Advertising Campaigns 11410
29 What is Shockvertising? 26340
30 Marketing Through Sports: The Evolution and Future 29279
31 Village Laundry Service, A Story Of The Start Up 12451
32 Being Flawsome - Ensuring Brand Loyalty 15175
33 Chanakya Niti And Marketing Strategies 20690
34 Royal Enfield Bullet - Felt The Thump! 11528
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23486
36 Subliminal Marketing - What You See You May Not See! 15144
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16849
38 Customer Is King – Make The King Happy 24871
39 Marketing Strategies & Innovations In The Services Sector 14933
40 Segmentation Targeting & Positioning-Defining Product Lines 27518
41 Role Of Technology In Marketing 21180
42 How To Create Snob Effect In Marketing? 15125
43 Health Insurance: A Push Or A Pull Product? 11502
44 A Strategic Perspective Of Kerala Tourism 27271
45 Opportunities In Online Marketing 10580
46 Challenges Of Digital Marketing 19055
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10999
48 Then & Now - A Coke Story 14678
49 What's This App - Whatsapp Success Story! 25513
50 Flying High: What Keeps Indigo Going 11770
51 Brand Activation: Bringing Spirit Of Brands To Life 16446
52 Indian Rural Market: The Next Big Thing 24266
53 Oreo – Milky’s Favourite Cookie Turns 100 11101
54 The Happy Birds: Success Story of Angry Birds 12449
55 Tata Motors JLR - The Success Story 14880
56 An Analysis On Lux Beauty Soap 40605
57 Latest Trend In Marketing Environment: Viral Marketing 10217
58 Impact Of The ZooZoo Commercials For Value Added Services 16909
59 What Can We Learn From Strategy Games 14170
60 The Reverse of Marketing=De-Marketing 18047
61 Is There A Better Way To Sell To Rural Market 12828
62 Why & How Marketers Target Kids 16001
63 Disruptive Innovation: Strategist’s Dilemma 11445
64 Entry Strategies For Automobile Companies In African Markets 13935
65 Park Avenue I.Q: New Name In The World Of Deodorants 17108
66 Flipkart.com - The Success Saga 22234
67 Pester Power: The Influential Kids 12376
68 Destination Branding- How does it Work 13483
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15337
70 Dirty Marketing- Fighting brands unethically 11820
71 Hero Honda Rebranding to Hero MotoCorp 14719
72 Standardize or Localize- A better way to lead markets 12144
73 Critical Success Factors for Devising Strategies for Airline Players 19648
74 Mom and Pop Stores Score Over Giant Supermarkets 11617
75 Regional Aspiration Marketing- A Step Further 10955
76 Value and benefit- The customer perspective 14406
77 Merchandising- The Brand Building Strategy 10257
78 The ill-effects of Globalization 10450
79 Brand Ferrari - The Dream Machine 13385
80 Retail Industry : Boon or Bane ? 12945
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21202
82 Premium Brands- Prestige, Value and Quality 20728
83 JustDial: The Information and Business Listings Directory 24732
84 Corporate branding vs Product branding 13695
85 Sales vs Marketing - Do They complement or compete ? 29549
86 Is Advertising an art of Lying ? 16306
87 Glocalization-The McD and KFC Way ? 13120
88 Breakthrough Products: Entering a New World 25716
89 4 P's of Management 57065
90 Walt Disney: A Magical Brand 16838
91 Evaluating Advertisement Campaigns: Analyzing Customers 10801
92 Brand Manchester United : A Theatre of Dreams 10847
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12449
94 10 Reasons Why Airline Industry is Unique ? 49668
95 Role of Brand Ambassadors in Recession 10684
96 Reverse Pricing - Getting it Right ! 11903
97 Copyright & Trademark violations: Rural Marketing Success ? 15079
98 Premium Niche Marketing: Small World and Big Business 15575
99 Surrogate Advertising: Softly promoting hard products 10530
100 TATA Nano : Khushiyon Ki Chaabi 14890
101 Royal Enfield Bullet - The Indian Cult Brand ! 20353
102 Do Brands have finite lives ? 20293
103 Why Twitter is so successful ? 19992
104 M.R.P: Setting your own price ? 10688
105 The New Age Marketing Warfare ! 13127
 
Page 1 of 2