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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15179
26 Rural Marketing: Challenges Opportunities and Beyond 22711
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22530
28 Creative Marketing Communication: Interactive Advertising Campaigns 11648
29 What is Shockvertising? 26711
30 Marketing Through Sports: The Evolution and Future 29511
31 Village Laundry Service, A Story Of The Start Up 12870
32 Being Flawsome - Ensuring Brand Loyalty 15472
33 Chanakya Niti And Marketing Strategies 20953
34 Royal Enfield Bullet - Felt The Thump! 11898
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23828
36 Subliminal Marketing - What You See You May Not See! 15378
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17173
38 Customer Is King – Make The King Happy 25137
39 Marketing Strategies & Innovations In The Services Sector 15242
40 Segmentation Targeting & Positioning-Defining Product Lines 27777
41 Role Of Technology In Marketing 21379
42 How To Create Snob Effect In Marketing? 15369
43 Health Insurance: A Push Or A Pull Product? 11690
44 A Strategic Perspective Of Kerala Tourism 27573
45 Opportunities In Online Marketing 10806
46 Challenges Of Digital Marketing 19543
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11215
48 Then & Now - A Coke Story 14928
49 What's This App - Whatsapp Success Story! 25745
50 Flying High: What Keeps Indigo Going 12009
51 Brand Activation: Bringing Spirit Of Brands To Life 16661
52 Indian Rural Market: The Next Big Thing 24480
53 Oreo – Milky’s Favourite Cookie Turns 100 11326
54 The Happy Birds: Success Story of Angry Birds 12756
55 Tata Motors JLR - The Success Story 15213
56 An Analysis On Lux Beauty Soap 41084
57 Latest Trend In Marketing Environment: Viral Marketing 10412
58 Impact Of The ZooZoo Commercials For Value Added Services 17284
59 What Can We Learn From Strategy Games 14369
60 The Reverse of Marketing=De-Marketing 18309
61 Is There A Better Way To Sell To Rural Market 13045
62 Why & How Marketers Target Kids 16353
63 Disruptive Innovation: Strategist’s Dilemma 11665
64 Entry Strategies For Automobile Companies In African Markets 14143
65 Park Avenue I.Q: New Name In The World Of Deodorants 17381
66 Flipkart.com - The Success Saga 22530
67 Pester Power: The Influential Kids 12664
68 Destination Branding- How does it Work 13696
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15562
70 Dirty Marketing- Fighting brands unethically 12055
71 Hero Honda Rebranding to Hero MotoCorp 15005
72 Standardize or Localize- A better way to lead markets 12379
73 Critical Success Factors for Devising Strategies for Airline Players 19914
74 Mom and Pop Stores Score Over Giant Supermarkets 11848
75 Regional Aspiration Marketing- A Step Further 11224
76 Value and benefit- The customer perspective 14601
77 Merchandising- The Brand Building Strategy 10478
78 The ill-effects of Globalization 10664
79 Brand Ferrari - The Dream Machine 13595
80 Retail Industry : Boon or Bane ? 13176
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21471
82 Premium Brands- Prestige, Value and Quality 21095
83 JustDial: The Information and Business Listings Directory 25116
84 Corporate branding vs Product branding 13969
85 Sales vs Marketing - Do They complement or compete ? 29859
86 Is Advertising an art of Lying ? 16534
87 Glocalization-The McD and KFC Way ? 13391
88 Breakthrough Products: Entering a New World 26000
89 4 P's of Management 57424
90 Walt Disney: A Magical Brand 17112
91 Evaluating Advertisement Campaigns: Analyzing Customers 11031
92 Brand Manchester United : A Theatre of Dreams 11151
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12737
94 10 Reasons Why Airline Industry is Unique ? 49988
95 Role of Brand Ambassadors in Recession 10962
96 Reverse Pricing - Getting it Right ! 12200
97 Copyright & Trademark violations: Rural Marketing Success ? 15360
98 Premium Niche Marketing: Small World and Big Business 15940
99 Surrogate Advertising: Softly promoting hard products 10785
100 TATA Nano : Khushiyon Ki Chaabi 15205
101 Royal Enfield Bullet - The Indian Cult Brand ! 20650
102 Do Brands have finite lives ? 20620
103 Why Twitter is so successful ? 20215
104 M.R.P: Setting your own price ? 10921
105 The New Age Marketing Warfare ! 13378
 
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