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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14277
26 Rural Marketing: Challenges Opportunities and Beyond 22155
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22108
28 Creative Marketing Communication: Interactive Advertising Campaigns 11123
29 What is Shockvertising? 25904
30 Marketing Through Sports: The Evolution and Future 29062
31 Village Laundry Service, A Story Of The Start Up 12034
32 Being Flawsome - Ensuring Brand Loyalty 14946
33 Chanakya Niti And Marketing Strategies 20364
34 Royal Enfield Bullet - Felt The Thump! 11213
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22951
36 Subliminal Marketing - What You See You May Not See! 14887
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16433
38 Customer Is King – Make The King Happy 24413
39 Marketing Strategies & Innovations In The Services Sector 14547
40 Segmentation Targeting & Positioning-Defining Product Lines 27211
41 Role Of Technology In Marketing 20979
42 How To Create Snob Effect In Marketing? 14826
43 Health Insurance: A Push Or A Pull Product? 11244
44 A Strategic Perspective Of Kerala Tourism 26923
45 Opportunities In Online Marketing 10382
46 Challenges Of Digital Marketing 18652
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10739
48 Then & Now - A Coke Story 14399
49 What's This App - Whatsapp Success Story! 25315
50 Flying High: What Keeps Indigo Going 11431
51 Brand Activation: Bringing Spirit Of Brands To Life 16157
52 Indian Rural Market: The Next Big Thing 24042
53 Oreo – Milky’s Favourite Cookie Turns 100 10827
54 The Happy Birds: Success Story of Angry Birds 11979
55 Tata Motors JLR - The Success Story 14551
56 An Analysis On Lux Beauty Soap 39898
57 Latest Trend In Marketing Environment: Viral Marketing 10004
58 Impact Of The ZooZoo Commercials For Value Added Services 16546
59 What Can We Learn From Strategy Games 13980
60 The Reverse of Marketing=De-Marketing 17592
61 Is There A Better Way To Sell To Rural Market 12491
62 Why & How Marketers Target Kids 15606
63 Disruptive Innovation: Strategist’s Dilemma 11042
64 Entry Strategies For Automobile Companies In African Markets 13730
65 Park Avenue I.Q: New Name In The World Of Deodorants 16867
66 Flipkart.com - The Success Saga 21909
67 Pester Power: The Influential Kids 12087
68 Destination Branding- How does it Work 13277
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15051
70 Dirty Marketing- Fighting brands unethically 11507
71 Hero Honda Rebranding to Hero MotoCorp 14304
72 Standardize or Localize- A better way to lead markets 11833
73 Critical Success Factors for Devising Strategies for Airline Players 19243
74 Mom and Pop Stores Score Over Giant Supermarkets 11369
75 Regional Aspiration Marketing- A Step Further 10695
76 Value and benefit- The customer perspective 14209
77 Merchandising- The Brand Building Strategy 10047
78 The ill-effects of Globalization 10274
79 Brand Ferrari - The Dream Machine 13094
80 Retail Industry : Boon or Bane ? 12734
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20900
82 Premium Brands- Prestige, Value and Quality 20181
83 JustDial: The Information and Business Listings Directory 24217
84 Corporate branding vs Product branding 13468
85 Sales vs Marketing - Do They complement or compete ? 29168
86 Is Advertising an art of Lying ? 16070
87 Glocalization-The McD and KFC Way ? 12819
88 Breakthrough Products: Entering a New World 25421
89 4 P's of Management 56682
90 Walt Disney: A Magical Brand 16506
91 Evaluating Advertisement Campaigns: Analyzing Customers 10521
92 Brand Manchester United : A Theatre of Dreams 10574
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12228
94 10 Reasons Why Airline Industry is Unique ? 49217
95 Role of Brand Ambassadors in Recession 10367
96 Reverse Pricing - Getting it Right ! 11623
97 Copyright & Trademark violations: Rural Marketing Success ? 14835
98 Premium Niche Marketing: Small World and Big Business 15220
99 Surrogate Advertising: Softly promoting hard products 10322
100 TATA Nano : Khushiyon Ki Chaabi 14568
101 Royal Enfield Bullet - The Indian Cult Brand ! 19993
102 Do Brands have finite lives ? 20052
103 Why Twitter is so successful ? 19704
104 M.R.P: Setting your own price ? 10416
105 The New Age Marketing Warfare ! 12885
 
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