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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15026
26 Rural Marketing: Challenges Opportunities and Beyond 22612
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22446
28 Creative Marketing Communication: Interactive Advertising Campaigns 11552
29 What is Shockvertising? 26558
30 Marketing Through Sports: The Evolution and Future 29411
31 Village Laundry Service, A Story Of The Start Up 12689
32 Being Flawsome - Ensuring Brand Loyalty 15368
33 Chanakya Niti And Marketing Strategies 20837
34 Royal Enfield Bullet - Felt The Thump! 11789
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23694
36 Subliminal Marketing - What You See You May Not See! 15287
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17041
38 Customer Is King – Make The King Happy 25029
39 Marketing Strategies & Innovations In The Services Sector 15135
40 Segmentation Targeting & Positioning-Defining Product Lines 27675
41 Role Of Technology In Marketing 21298
42 How To Create Snob Effect In Marketing? 15277
43 Health Insurance: A Push Or A Pull Product? 11612
44 A Strategic Perspective Of Kerala Tourism 27459
45 Opportunities In Online Marketing 10720
46 Challenges Of Digital Marketing 19361
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11126
48 Then & Now - A Coke Story 14826
49 What's This App - Whatsapp Success Story! 25650
50 Flying High: What Keeps Indigo Going 11910
51 Brand Activation: Bringing Spirit Of Brands To Life 16565
52 Indian Rural Market: The Next Big Thing 24384
53 Oreo – Milky’s Favourite Cookie Turns 100 11233
54 The Happy Birds: Success Story of Angry Birds 12628
55 Tata Motors JLR - The Success Story 15084
56 An Analysis On Lux Beauty Soap 40926
57 Latest Trend In Marketing Environment: Viral Marketing 10331
58 Impact Of The ZooZoo Commercials For Value Added Services 17174
59 What Can We Learn From Strategy Games 14285
60 The Reverse of Marketing=De-Marketing 18205
61 Is There A Better Way To Sell To Rural Market 12961
62 Why & How Marketers Target Kids 16229
63 Disruptive Innovation: Strategist’s Dilemma 11577
64 Entry Strategies For Automobile Companies In African Markets 14051
65 Park Avenue I.Q: New Name In The World Of Deodorants 17261
66 Flipkart.com - The Success Saga 22417
67 Pester Power: The Influential Kids 12556
68 Destination Branding- How does it Work 13608
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15468
70 Dirty Marketing- Fighting brands unethically 11958
71 Hero Honda Rebranding to Hero MotoCorp 14883
72 Standardize or Localize- A better way to lead markets 12272
73 Critical Success Factors for Devising Strategies for Airline Players 19811
74 Mom and Pop Stores Score Over Giant Supermarkets 11752
75 Regional Aspiration Marketing- A Step Further 11121
76 Value and benefit- The customer perspective 14516
77 Merchandising- The Brand Building Strategy 10387
78 The ill-effects of Globalization 10576
79 Brand Ferrari - The Dream Machine 13507
80 Retail Industry : Boon or Bane ? 13079
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21360
82 Premium Brands- Prestige, Value and Quality 20962
83 JustDial: The Information and Business Listings Directory 24993
84 Corporate branding vs Product branding 13857
85 Sales vs Marketing - Do They complement or compete ? 29737
86 Is Advertising an art of Lying ? 16441
87 Glocalization-The McD and KFC Way ? 13289
88 Breakthrough Products: Entering a New World 25895
89 4 P's of Management 57299
90 Walt Disney: A Magical Brand 17004
91 Evaluating Advertisement Campaigns: Analyzing Customers 10937
92 Brand Manchester United : A Theatre of Dreams 11029
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12627
94 10 Reasons Why Airline Industry is Unique ? 49849
95 Role of Brand Ambassadors in Recession 10845
96 Reverse Pricing - Getting it Right ! 12069
97 Copyright & Trademark violations: Rural Marketing Success ? 15235
98 Premium Niche Marketing: Small World and Big Business 15788
99 Surrogate Advertising: Softly promoting hard products 10671
100 TATA Nano : Khushiyon Ki Chaabi 15067
101 Royal Enfield Bullet - The Indian Cult Brand ! 20514
102 Do Brands have finite lives ? 20511
103 Why Twitter is so successful ? 20126
104 M.R.P: Setting your own price ? 10818
105 The New Age Marketing Warfare ! 13277
 
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