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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13119
26 Rural Marketing: Challenges Opportunities and Beyond 21372
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21553
28 Creative Marketing Communication: Interactive Advertising Campaigns 10325
29 What is Shockvertising? 24950
30 Marketing Through Sports: The Evolution and Future 28401
31 Village Laundry Service, A Story Of The Start Up 11052
32 Being Flawsome - Ensuring Brand Loyalty 14307
33 Chanakya Niti And Marketing Strategies 19520
34 Royal Enfield Bullet - Felt The Thump! 10429
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21856
36 Subliminal Marketing - What You See You May Not See! 14206
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15385
38 Customer Is King – Make The King Happy 23502
39 Marketing Strategies & Innovations In The Services Sector 13713
40 Segmentation Targeting & Positioning-Defining Product Lines 26434
41 Role Of Technology In Marketing 20349
42 How To Create Snob Effect In Marketing? 14031
43 Health Insurance: A Push Or A Pull Product? 10679
44 A Strategic Perspective Of Kerala Tourism 25975
45 Opportunities In Online Marketing 9797
46 Challenges Of Digital Marketing 17804
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10085
48 Then & Now - A Coke Story 13635
49 What's This App - Whatsapp Success Story! 24675
50 Flying High: What Keeps Indigo Going 10480
51 Brand Activation: Bringing Spirit Of Brands To Life 15490
52 Indian Rural Market: The Next Big Thing 23422
53 Oreo – Milky’s Favourite Cookie Turns 100 10063
54 The Happy Birds: Success Story of Angry Birds 11157
55 Tata Motors JLR - The Success Story 13739
56 An Analysis On Lux Beauty Soap 38822
57 Latest Trend In Marketing Environment: Viral Marketing 9376
58 Impact Of The ZooZoo Commercials For Value Added Services 15579
59 What Can We Learn From Strategy Games 13396
60 The Reverse of Marketing=De-Marketing 16605
61 Is There A Better Way To Sell To Rural Market 11879
62 Why & How Marketers Target Kids 14648
63 Disruptive Innovation: Strategist’s Dilemma 10149
64 Entry Strategies For Automobile Companies In African Markets 13067
65 Park Avenue I.Q: New Name In The World Of Deodorants 16129
66 Flipkart.com - The Success Saga 21028
67 Pester Power: The Influential Kids 11324
68 Destination Branding- How does it Work 12661
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14111
70 Dirty Marketing- Fighting brands unethically 10628
71 Hero Honda Rebranding to Hero MotoCorp 13246
72 Standardize or Localize- A better way to lead markets 11174
73 Critical Success Factors for Devising Strategies for Airline Players 18432
74 Mom and Pop Stores Score Over Giant Supermarkets 10523
75 Regional Aspiration Marketing- A Step Further 9958
76 Value and benefit- The customer perspective 13656
77 Merchandising- The Brand Building Strategy 9457
78 The ill-effects of Globalization 9721
79 Brand Ferrari - The Dream Machine 12438
80 Retail Industry : Boon or Bane ? 12116
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20100
82 Premium Brands- Prestige, Value and Quality 19001
83 JustDial: The Information and Business Listings Directory 22988
84 Corporate branding vs Product branding 12866
85 Sales vs Marketing - Do They complement or compete ? 28315
86 Is Advertising an art of Lying ? 15430
87 Glocalization-The McD and KFC Way ? 11880
88 Breakthrough Products: Entering a New World 24535
89 4 P's of Management 55654
90 Walt Disney: A Magical Brand 15661
91 Evaluating Advertisement Campaigns: Analyzing Customers 9860
92 Brand Manchester United : A Theatre of Dreams 9863
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11629
94 10 Reasons Why Airline Industry is Unique ? 48340
95 Role of Brand Ambassadors in Recession 9738
96 Reverse Pricing - Getting it Right ! 10858
97 Copyright & Trademark violations: Rural Marketing Success ? 14166
98 Premium Niche Marketing: Small World and Big Business 14346
99 Surrogate Advertising: Softly promoting hard products 9713
100 TATA Nano : Khushiyon Ki Chaabi 13530
101 Royal Enfield Bullet - The Indian Cult Brand ! 19303
102 Do Brands have finite lives ? 19642
103 Why Twitter is so successful ? 19339
104 M.R.P: Setting your own price ? 9877
105 The New Age Marketing Warfare ! 12384
 
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