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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15049
26 Rural Marketing: Challenges Opportunities and Beyond 22630
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22465
28 Creative Marketing Communication: Interactive Advertising Campaigns 11573
29 What is Shockvertising? 26584
30 Marketing Through Sports: The Evolution and Future 29426
31 Village Laundry Service, A Story Of The Start Up 12728
32 Being Flawsome - Ensuring Brand Loyalty 15400
33 Chanakya Niti And Marketing Strategies 20861
34 Royal Enfield Bullet - Felt The Thump! 11805
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23721
36 Subliminal Marketing - What You See You May Not See! 15305
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17064
38 Customer Is King – Make The King Happy 25054
39 Marketing Strategies & Innovations In The Services Sector 15158
40 Segmentation Targeting & Positioning-Defining Product Lines 27694
41 Role Of Technology In Marketing 21315
42 How To Create Snob Effect In Marketing? 15297
43 Health Insurance: A Push Or A Pull Product? 11631
44 A Strategic Perspective Of Kerala Tourism 27481
45 Opportunities In Online Marketing 10733
46 Challenges Of Digital Marketing 19397
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11141
48 Then & Now - A Coke Story 14846
49 What's This App - Whatsapp Success Story! 25669
50 Flying High: What Keeps Indigo Going 11928
51 Brand Activation: Bringing Spirit Of Brands To Life 16577
52 Indian Rural Market: The Next Big Thing 24403
53 Oreo – Milky’s Favourite Cookie Turns 100 11252
54 The Happy Birds: Success Story of Angry Birds 12653
55 Tata Motors JLR - The Success Story 15114
56 An Analysis On Lux Beauty Soap 40957
57 Latest Trend In Marketing Environment: Viral Marketing 10346
58 Impact Of The ZooZoo Commercials For Value Added Services 17202
59 What Can We Learn From Strategy Games 14301
60 The Reverse of Marketing=De-Marketing 18224
61 Is There A Better Way To Sell To Rural Market 12982
62 Why & How Marketers Target Kids 16259
63 Disruptive Innovation: Strategist’s Dilemma 11595
64 Entry Strategies For Automobile Companies In African Markets 14071
65 Park Avenue I.Q: New Name In The World Of Deodorants 17286
66 Flipkart.com - The Success Saga 22438
67 Pester Power: The Influential Kids 12577
68 Destination Branding- How does it Work 13622
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15490
70 Dirty Marketing- Fighting brands unethically 11977
71 Hero Honda Rebranding to Hero MotoCorp 14905
72 Standardize or Localize- A better way to lead markets 12291
73 Critical Success Factors for Devising Strategies for Airline Players 19830
74 Mom and Pop Stores Score Over Giant Supermarkets 11775
75 Regional Aspiration Marketing- A Step Further 11141
76 Value and benefit- The customer perspective 14538
77 Merchandising- The Brand Building Strategy 10403
78 The ill-effects of Globalization 10593
79 Brand Ferrari - The Dream Machine 13523
80 Retail Industry : Boon or Bane ? 13101
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21380
82 Premium Brands- Prestige, Value and Quality 20984
83 JustDial: The Information and Business Listings Directory 25017
84 Corporate branding vs Product branding 13880
85 Sales vs Marketing - Do They complement or compete ? 29775
86 Is Advertising an art of Lying ? 16461
87 Glocalization-The McD and KFC Way ? 13310
88 Breakthrough Products: Entering a New World 25916
89 4 P's of Management 57328
90 Walt Disney: A Magical Brand 17026
91 Evaluating Advertisement Campaigns: Analyzing Customers 10951
92 Brand Manchester United : A Theatre of Dreams 11047
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12647
94 10 Reasons Why Airline Industry is Unique ? 49873
95 Role of Brand Ambassadors in Recession 10867
96 Reverse Pricing - Getting it Right ! 12091
97 Copyright & Trademark violations: Rural Marketing Success ? 15258
98 Premium Niche Marketing: Small World and Big Business 15809
99 Surrogate Advertising: Softly promoting hard products 10689
100 TATA Nano : Khushiyon Ki Chaabi 15087
101 Royal Enfield Bullet - The Indian Cult Brand ! 20533
102 Do Brands have finite lives ? 20537
103 Why Twitter is so successful ? 20142
104 M.R.P: Setting your own price ? 10834
105 The New Age Marketing Warfare ! 13295
 
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