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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14710
26 Rural Marketing: Challenges Opportunities and Beyond 22405
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22282
28 Creative Marketing Communication: Interactive Advertising Campaigns 11373
29 What is Shockvertising? 26260
30 Marketing Through Sports: The Evolution and Future 29243
31 Village Laundry Service, A Story Of The Start Up 12376
32 Being Flawsome - Ensuring Brand Loyalty 15132
33 Chanakya Niti And Marketing Strategies 20633
34 Royal Enfield Bullet - Felt The Thump! 11487
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23420
36 Subliminal Marketing - What You See You May Not See! 15098
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16786
38 Customer Is King – Make The King Happy 24817
39 Marketing Strategies & Innovations In The Services Sector 14880
40 Segmentation Targeting & Positioning-Defining Product Lines 27455
41 Role Of Technology In Marketing 21142
42 How To Create Snob Effect In Marketing? 15075
43 Health Insurance: A Push Or A Pull Product? 11467
44 A Strategic Perspective Of Kerala Tourism 27226
45 Opportunities In Online Marketing 10535
46 Challenges Of Digital Marketing 18980
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10957
48 Then & Now - A Coke Story 14632
49 What's This App - Whatsapp Success Story! 25478
50 Flying High: What Keeps Indigo Going 11716
51 Brand Activation: Bringing Spirit Of Brands To Life 16407
52 Indian Rural Market: The Next Big Thing 24225
53 Oreo – Milky’s Favourite Cookie Turns 100 11058
54 The Happy Birds: Success Story of Angry Birds 12396
55 Tata Motors JLR - The Success Story 14834
56 An Analysis On Lux Beauty Soap 40486
57 Latest Trend In Marketing Environment: Viral Marketing 10178
58 Impact Of The ZooZoo Commercials For Value Added Services 16866
59 What Can We Learn From Strategy Games 14132
60 The Reverse of Marketing=De-Marketing 17986
61 Is There A Better Way To Sell To Rural Market 12775
62 Why & How Marketers Target Kids 15939
63 Disruptive Innovation: Strategist’s Dilemma 11372
64 Entry Strategies For Automobile Companies In African Markets 13898
65 Park Avenue I.Q: New Name In The World Of Deodorants 17048
66 Flipkart.com - The Success Saga 22165
67 Pester Power: The Influential Kids 12318
68 Destination Branding- How does it Work 13446
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15296
70 Dirty Marketing- Fighting brands unethically 11765
71 Hero Honda Rebranding to Hero MotoCorp 14666
72 Standardize or Localize- A better way to lead markets 12096
73 Critical Success Factors for Devising Strategies for Airline Players 19598
74 Mom and Pop Stores Score Over Giant Supermarkets 11574
75 Regional Aspiration Marketing- A Step Further 10914
76 Value and benefit- The customer perspective 14370
77 Merchandising- The Brand Building Strategy 10221
78 The ill-effects of Globalization 10420
79 Brand Ferrari - The Dream Machine 13349
80 Retail Industry : Boon or Bane ? 12918
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21155
82 Premium Brands- Prestige, Value and Quality 20639
83 JustDial: The Information and Business Listings Directory 24665
84 Corporate branding vs Product branding 13652
85 Sales vs Marketing - Do They complement or compete ? 29493
86 Is Advertising an art of Lying ? 16266
87 Glocalization-The McD and KFC Way ? 13077
88 Breakthrough Products: Entering a New World 25667
89 4 P's of Management 57003
90 Walt Disney: A Magical Brand 16797
91 Evaluating Advertisement Campaigns: Analyzing Customers 10758
92 Brand Manchester United : A Theatre of Dreams 10801
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12414
94 10 Reasons Why Airline Industry is Unique ? 49602
95 Role of Brand Ambassadors in Recession 10640
96 Reverse Pricing - Getting it Right ! 11862
97 Copyright & Trademark violations: Rural Marketing Success ? 15035
98 Premium Niche Marketing: Small World and Big Business 15501
99 Surrogate Advertising: Softly promoting hard products 10491
100 TATA Nano : Khushiyon Ki Chaabi 14845
101 Royal Enfield Bullet - The Indian Cult Brand ! 20309
102 Do Brands have finite lives ? 20250
103 Why Twitter is so successful ? 19948
104 M.R.P: Setting your own price ? 10654
105 The New Age Marketing Warfare ! 13083
 
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