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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14975
26 Rural Marketing: Challenges Opportunities and Beyond 22577
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22417
28 Creative Marketing Communication: Interactive Advertising Campaigns 11517
29 What is Shockvertising? 26519
30 Marketing Through Sports: The Evolution and Future 29377
31 Village Laundry Service, A Story Of The Start Up 12633
32 Being Flawsome - Ensuring Brand Loyalty 15317
33 Chanakya Niti And Marketing Strategies 20809
34 Royal Enfield Bullet - Felt The Thump! 11757
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23659
36 Subliminal Marketing - What You See You May Not See! 15255
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16999
38 Customer Is King – Make The King Happy 24996
39 Marketing Strategies & Innovations In The Services Sector 15100
40 Segmentation Targeting & Positioning-Defining Product Lines 27639
41 Role Of Technology In Marketing 21272
42 How To Create Snob Effect In Marketing? 15243
43 Health Insurance: A Push Or A Pull Product? 11590
44 A Strategic Perspective Of Kerala Tourism 27422
45 Opportunities In Online Marketing 10685
46 Challenges Of Digital Marketing 19300
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11103
48 Then & Now - A Coke Story 14795
49 What's This App - Whatsapp Success Story! 25617
50 Flying High: What Keeps Indigo Going 11884
51 Brand Activation: Bringing Spirit Of Brands To Life 16536
52 Indian Rural Market: The Next Big Thing 24359
53 Oreo – Milky’s Favourite Cookie Turns 100 11204
54 The Happy Birds: Success Story of Angry Birds 12590
55 Tata Motors JLR - The Success Story 15025
56 An Analysis On Lux Beauty Soap 40868
57 Latest Trend In Marketing Environment: Viral Marketing 10304
58 Impact Of The ZooZoo Commercials For Value Added Services 17112
59 What Can We Learn From Strategy Games 14259
60 The Reverse of Marketing=De-Marketing 18168
61 Is There A Better Way To Sell To Rural Market 12933
62 Why & How Marketers Target Kids 16165
63 Disruptive Innovation: Strategist’s Dilemma 11549
64 Entry Strategies For Automobile Companies In African Markets 14025
65 Park Avenue I.Q: New Name In The World Of Deodorants 17228
66 Flipkart.com - The Success Saga 22379
67 Pester Power: The Influential Kids 12517
68 Destination Branding- How does it Work 13579
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15439
70 Dirty Marketing- Fighting brands unethically 11927
71 Hero Honda Rebranding to Hero MotoCorp 14850
72 Standardize or Localize- A better way to lead markets 12244
73 Critical Success Factors for Devising Strategies for Airline Players 19775
74 Mom and Pop Stores Score Over Giant Supermarkets 11721
75 Regional Aspiration Marketing- A Step Further 11079
76 Value and benefit- The customer perspective 14493
77 Merchandising- The Brand Building Strategy 10357
78 The ill-effects of Globalization 10547
79 Brand Ferrari - The Dream Machine 13471
80 Retail Industry : Boon or Bane ? 13047
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21326
82 Premium Brands- Prestige, Value and Quality 20915
83 JustDial: The Information and Business Listings Directory 24952
84 Corporate branding vs Product branding 13819
85 Sales vs Marketing - Do They complement or compete ? 29695
86 Is Advertising an art of Lying ? 16410
87 Glocalization-The McD and KFC Way ? 13255
88 Breakthrough Products: Entering a New World 25852
89 4 P's of Management 57245
90 Walt Disney: A Magical Brand 16959
91 Evaluating Advertisement Campaigns: Analyzing Customers 10907
92 Brand Manchester United : A Theatre of Dreams 10991
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12586
94 10 Reasons Why Airline Industry is Unique ? 49808
95 Role of Brand Ambassadors in Recession 10809
96 Reverse Pricing - Getting it Right ! 12026
97 Copyright & Trademark violations: Rural Marketing Success ? 15196
98 Premium Niche Marketing: Small World and Big Business 15744
99 Surrogate Advertising: Softly promoting hard products 10642
100 TATA Nano : Khushiyon Ki Chaabi 15029
101 Royal Enfield Bullet - The Indian Cult Brand ! 20474
102 Do Brands have finite lives ? 20443
103 Why Twitter is so successful ? 20092
104 M.R.P: Setting your own price ? 10784
105 The New Age Marketing Warfare ! 13241
 
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