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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15471
26 Rural Marketing: Challenges Opportunities and Beyond 22893
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22665
28 Creative Marketing Communication: Interactive Advertising Campaigns 11803
29 What is Shockvertising? 26958
30 Marketing Through Sports: The Evolution and Future 29670
31 Village Laundry Service, A Story Of The Start Up 13133
32 Being Flawsome - Ensuring Brand Loyalty 15639
33 Chanakya Niti And Marketing Strategies 21140
34 Royal Enfield Bullet - Felt The Thump! 12128
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24024
36 Subliminal Marketing - What You See You May Not See! 15534
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17360
38 Customer Is King – Make The King Happy 25299
39 Marketing Strategies & Innovations In The Services Sector 15410
40 Segmentation Targeting & Positioning-Defining Product Lines 27970
41 Role Of Technology In Marketing 21511
42 How To Create Snob Effect In Marketing? 15571
43 Health Insurance: A Push Or A Pull Product? 11827
44 A Strategic Perspective Of Kerala Tourism 27758
45 Opportunities In Online Marketing 10962
46 Challenges Of Digital Marketing 19784
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11374
48 Then & Now - A Coke Story 15146
49 What's This App - Whatsapp Success Story! 25902
50 Flying High: What Keeps Indigo Going 12175
51 Brand Activation: Bringing Spirit Of Brands To Life 16810
52 Indian Rural Market: The Next Big Thing 24641
53 Oreo – Milky’s Favourite Cookie Turns 100 11513
54 The Happy Birds: Success Story of Angry Birds 12965
55 Tata Motors JLR - The Success Story 15412
56 An Analysis On Lux Beauty Soap 41360
57 Latest Trend In Marketing Environment: Viral Marketing 10585
58 Impact Of The ZooZoo Commercials For Value Added Services 17444
59 What Can We Learn From Strategy Games 14512
60 The Reverse of Marketing=De-Marketing 18496
61 Is There A Better Way To Sell To Rural Market 13194
62 Why & How Marketers Target Kids 16546
63 Disruptive Innovation: Strategist’s Dilemma 11815
64 Entry Strategies For Automobile Companies In African Markets 14297
65 Park Avenue I.Q: New Name In The World Of Deodorants 17551
66 Flipkart.com - The Success Saga 22715
67 Pester Power: The Influential Kids 12855
68 Destination Branding- How does it Work 13856
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15727
70 Dirty Marketing- Fighting brands unethically 12228
71 Hero Honda Rebranding to Hero MotoCorp 15289
72 Standardize or Localize- A better way to lead markets 12526
73 Critical Success Factors for Devising Strategies for Airline Players 20074
74 Mom and Pop Stores Score Over Giant Supermarkets 12065
75 Regional Aspiration Marketing- A Step Further 11381
76 Value and benefit- The customer perspective 14744
77 Merchandising- The Brand Building Strategy 10630
78 The ill-effects of Globalization 10807
79 Brand Ferrari - The Dream Machine 13772
80 Retail Industry : Boon or Bane ? 13332
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21653
82 Premium Brands- Prestige, Value and Quality 21363
83 JustDial: The Information and Business Listings Directory 25308
84 Corporate branding vs Product branding 14130
85 Sales vs Marketing - Do They complement or compete ? 30034
86 Is Advertising an art of Lying ? 16708
87 Glocalization-The McD and KFC Way ? 13567
88 Breakthrough Products: Entering a New World 26173
89 4 P's of Management 57610
90 Walt Disney: A Magical Brand 17277
91 Evaluating Advertisement Campaigns: Analyzing Customers 11187
92 Brand Manchester United : A Theatre of Dreams 11330
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12970
94 10 Reasons Why Airline Industry is Unique ? 50200
95 Role of Brand Ambassadors in Recession 11133
96 Reverse Pricing - Getting it Right ! 12388
97 Copyright & Trademark violations: Rural Marketing Success ? 15540
98 Premium Niche Marketing: Small World and Big Business 16153
99 Surrogate Advertising: Softly promoting hard products 10958
100 TATA Nano : Khushiyon Ki Chaabi 15427
101 Royal Enfield Bullet - The Indian Cult Brand ! 20995
102 Do Brands have finite lives ? 20758
103 Why Twitter is so successful ? 20338
104 M.R.P: Setting your own price ? 11073
105 The New Age Marketing Warfare ! 13536
 
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