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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 11402
26 Rural Marketing: Challenges Opportunities and Beyond 20161
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20685
28 Creative Marketing Communication: Interactive Advertising Campaigns 9111
29 What is Shockvertising? 23619
30 Marketing Through Sports: The Evolution and Future 27445
31 Village Laundry Service, A Story Of The Start Up 9776
32 Being Flawsome - Ensuring Brand Loyalty 13394
33 Chanakya Niti And Marketing Strategies 18305
34 Royal Enfield Bullet - Felt The Thump! 9428
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20135
36 Subliminal Marketing - What You See You May Not See! 13140
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13799
38 Customer Is King – Make The King Happy 22219
39 Marketing Strategies & Innovations In The Services Sector 12650
40 Segmentation Targeting & Positioning-Defining Product Lines 25135
41 Role Of Technology In Marketing 19332
42 How To Create Snob Effect In Marketing? 12836
43 Health Insurance: A Push Or A Pull Product? 9916
44 A Strategic Perspective Of Kerala Tourism 24728
45 Opportunities In Online Marketing 8959
46 Challenges Of Digital Marketing 16605
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9415
48 Then & Now - A Coke Story 12468
49 What's This App - Whatsapp Success Story! 23629
50 Flying High: What Keeps Indigo Going 9297
51 Brand Activation: Bringing Spirit Of Brands To Life 14491
52 Indian Rural Market: The Next Big Thing 22436
53 Oreo – Milky’s Favourite Cookie Turns 100 9160
54 The Happy Birds: Success Story of Angry Birds 9919
55 Tata Motors JLR - The Success Story 12681
56 An Analysis On Lux Beauty Soap 37067
57 Latest Trend In Marketing Environment: Viral Marketing 8630
58 Impact Of The ZooZoo Commercials For Value Added Services 14430
59 What Can We Learn From Strategy Games 12598
60 The Reverse of Marketing=De-Marketing 15395
61 Is There A Better Way To Sell To Rural Market 11060
62 Why & How Marketers Target Kids 13363
63 Disruptive Innovation: Strategist’s Dilemma 9375
64 Entry Strategies For Automobile Companies In African Markets 12047
65 Park Avenue I.Q: New Name In The World Of Deodorants 14980
66 Flipkart.com - The Success Saga 19920
67 Pester Power: The Influential Kids 10363
68 Destination Branding- How does it Work 11740
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12815
70 Dirty Marketing- Fighting brands unethically 9546
71 Hero Honda Rebranding to Hero MotoCorp 12034
72 Standardize or Localize- A better way to lead markets 10438
73 Critical Success Factors for Devising Strategies for Airline Players 17246
74 Mom and Pop Stores Score Over Giant Supermarkets 9524
75 Regional Aspiration Marketing- A Step Further 9136
76 Value and benefit- The customer perspective 12709
77 Merchandising- The Brand Building Strategy 8565
78 The ill-effects of Globalization 8929
79 Brand Ferrari - The Dream Machine 11339
80 Retail Industry : Boon or Bane ? 11293
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18932
82 Premium Brands- Prestige, Value and Quality 17193
83 JustDial: The Information and Business Listings Directory 21290
84 Corporate branding vs Product branding 11985
85 Sales vs Marketing - Do They complement or compete ? 27010
86 Is Advertising an art of Lying ? 14306
87 Glocalization-The McD and KFC Way ? 10642
88 Breakthrough Products: Entering a New World 23308
89 4 P's of Management 52936
90 Walt Disney: A Magical Brand 14233
91 Evaluating Advertisement Campaigns: Analyzing Customers 8882
92 Brand Manchester United : A Theatre of Dreams 8791
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10727
94 10 Reasons Why Airline Industry is Unique ? 46876
95 Role of Brand Ambassadors in Recession 8753
96 Reverse Pricing - Getting it Right ! 9702
97 Copyright & Trademark violations: Rural Marketing Success ? 13169
98 Premium Niche Marketing: Small World and Big Business 13081
99 Surrogate Advertising: Softly promoting hard products 8832
100 TATA Nano : Khushiyon Ki Chaabi 12214
101 Royal Enfield Bullet - The Indian Cult Brand ! 18259
102 Do Brands have finite lives ? 18711
103 Why Twitter is so successful ? 18644
104 M.R.P: Setting your own price ? 8940
105 The New Age Marketing Warfare ! 11727
 
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