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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15073
26 Rural Marketing: Challenges Opportunities and Beyond 22647
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22480
28 Creative Marketing Communication: Interactive Advertising Campaigns 11587
29 What is Shockvertising? 26605
30 Marketing Through Sports: The Evolution and Future 29443
31 Village Laundry Service, A Story Of The Start Up 12751
32 Being Flawsome - Ensuring Brand Loyalty 15415
33 Chanakya Niti And Marketing Strategies 20878
34 Royal Enfield Bullet - Felt The Thump! 11825
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23738
36 Subliminal Marketing - What You See You May Not See! 15319
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17085
38 Customer Is King – Make The King Happy 25070
39 Marketing Strategies & Innovations In The Services Sector 15172
40 Segmentation Targeting & Positioning-Defining Product Lines 27708
41 Role Of Technology In Marketing 21330
42 How To Create Snob Effect In Marketing? 15312
43 Health Insurance: A Push Or A Pull Product? 11642
44 A Strategic Perspective Of Kerala Tourism 27504
45 Opportunities In Online Marketing 10751
46 Challenges Of Digital Marketing 19430
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11156
48 Then & Now - A Coke Story 14865
49 What's This App - Whatsapp Success Story! 25681
50 Flying High: What Keeps Indigo Going 11947
51 Brand Activation: Bringing Spirit Of Brands To Life 16593
52 Indian Rural Market: The Next Big Thing 24426
53 Oreo – Milky’s Favourite Cookie Turns 100 11277
54 The Happy Birds: Success Story of Angry Birds 12682
55 Tata Motors JLR - The Success Story 15135
56 An Analysis On Lux Beauty Soap 40985
57 Latest Trend In Marketing Environment: Viral Marketing 10365
58 Impact Of The ZooZoo Commercials For Value Added Services 17221
59 What Can We Learn From Strategy Games 14318
60 The Reverse of Marketing=De-Marketing 18242
61 Is There A Better Way To Sell To Rural Market 12998
62 Why & How Marketers Target Kids 16282
63 Disruptive Innovation: Strategist’s Dilemma 11610
64 Entry Strategies For Automobile Companies In African Markets 14087
65 Park Avenue I.Q: New Name In The World Of Deodorants 17312
66 Flipkart.com - The Success Saga 22455
67 Pester Power: The Influential Kids 12592
68 Destination Branding- How does it Work 13638
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15507
70 Dirty Marketing- Fighting brands unethically 12000
71 Hero Honda Rebranding to Hero MotoCorp 14922
72 Standardize or Localize- A better way to lead markets 12308
73 Critical Success Factors for Devising Strategies for Airline Players 19848
74 Mom and Pop Stores Score Over Giant Supermarkets 11794
75 Regional Aspiration Marketing- A Step Further 11159
76 Value and benefit- The customer perspective 14551
77 Merchandising- The Brand Building Strategy 10419
78 The ill-effects of Globalization 10611
79 Brand Ferrari - The Dream Machine 13543
80 Retail Industry : Boon or Bane ? 13125
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21399
82 Premium Brands- Prestige, Value and Quality 21008
83 JustDial: The Information and Business Listings Directory 25040
84 Corporate branding vs Product branding 13904
85 Sales vs Marketing - Do They complement or compete ? 29802
86 Is Advertising an art of Lying ? 16480
87 Glocalization-The McD and KFC Way ? 13329
88 Breakthrough Products: Entering a New World 25937
89 4 P's of Management 57355
90 Walt Disney: A Magical Brand 17050
91 Evaluating Advertisement Campaigns: Analyzing Customers 10968
92 Brand Manchester United : A Theatre of Dreams 11072
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12668
94 10 Reasons Why Airline Industry is Unique ? 49896
95 Role of Brand Ambassadors in Recession 10887
96 Reverse Pricing - Getting it Right ! 12109
97 Copyright & Trademark violations: Rural Marketing Success ? 15279
98 Premium Niche Marketing: Small World and Big Business 15836
99 Surrogate Advertising: Softly promoting hard products 10708
100 TATA Nano : Khushiyon Ki Chaabi 15108
101 Royal Enfield Bullet - The Indian Cult Brand ! 20552
102 Do Brands have finite lives ? 20561
103 Why Twitter is so successful ? 20157
104 M.R.P: Setting your own price ? 10851
105 The New Age Marketing Warfare ! 13313
 
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