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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14592
26 Rural Marketing: Challenges Opportunities and Beyond 22335
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22236
28 Creative Marketing Communication: Interactive Advertising Campaigns 11302
29 What is Shockvertising? 26176
30 Marketing Through Sports: The Evolution and Future 29191
31 Village Laundry Service, A Story Of The Start Up 12271
32 Being Flawsome - Ensuring Brand Loyalty 15078
33 Chanakya Niti And Marketing Strategies 20564
34 Royal Enfield Bullet - Felt The Thump! 11422
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23325
36 Subliminal Marketing - What You See You May Not See! 15048
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16711
38 Customer Is King – Make The King Happy 24732
39 Marketing Strategies & Innovations In The Services Sector 14795
40 Segmentation Targeting & Positioning-Defining Product Lines 27395
41 Role Of Technology In Marketing 21099
42 How To Create Snob Effect In Marketing? 15013
43 Health Insurance: A Push Or A Pull Product? 11429
44 A Strategic Perspective Of Kerala Tourism 27155
45 Opportunities In Online Marketing 10495
46 Challenges Of Digital Marketing 18883
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10897
48 Then & Now - A Coke Story 14577
49 What's This App - Whatsapp Success Story! 25432
50 Flying High: What Keeps Indigo Going 11642
51 Brand Activation: Bringing Spirit Of Brands To Life 16351
52 Indian Rural Market: The Next Big Thing 24179
53 Oreo – Milky’s Favourite Cookie Turns 100 10998
54 The Happy Birds: Success Story of Angry Birds 12315
55 Tata Motors JLR - The Success Story 14765
56 An Analysis On Lux Beauty Soap 40369
57 Latest Trend In Marketing Environment: Viral Marketing 10136
58 Impact Of The ZooZoo Commercials For Value Added Services 16793
59 What Can We Learn From Strategy Games 14093
60 The Reverse of Marketing=De-Marketing 17899
61 Is There A Better Way To Sell To Rural Market 12729
62 Why & How Marketers Target Kids 15862
63 Disruptive Innovation: Strategist’s Dilemma 11301
64 Entry Strategies For Automobile Companies In African Markets 13845
65 Park Avenue I.Q: New Name In The World Of Deodorants 17006
66 Flipkart.com - The Success Saga 22102
67 Pester Power: The Influential Kids 12247
68 Destination Branding- How does it Work 13406
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15238
70 Dirty Marketing- Fighting brands unethically 11698
71 Hero Honda Rebranding to Hero MotoCorp 14578
72 Standardize or Localize- A better way to lead markets 12053
73 Critical Success Factors for Devising Strategies for Airline Players 19524
74 Mom and Pop Stores Score Over Giant Supermarkets 11525
75 Regional Aspiration Marketing- A Step Further 10860
76 Value and benefit- The customer perspective 14330
77 Merchandising- The Brand Building Strategy 10175
78 The ill-effects of Globalization 10377
79 Brand Ferrari - The Dream Machine 13302
80 Retail Industry : Boon or Bane ? 12875
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21090
82 Premium Brands- Prestige, Value and Quality 20529
83 JustDial: The Information and Business Listings Directory 24563
84 Corporate branding vs Product branding 13595
85 Sales vs Marketing - Do They complement or compete ? 29416
86 Is Advertising an art of Lying ? 16222
87 Glocalization-The McD and KFC Way ? 13025
88 Breakthrough Products: Entering a New World 25606
89 4 P's of Management 56924
90 Walt Disney: A Magical Brand 16720
91 Evaluating Advertisement Campaigns: Analyzing Customers 10698
92 Brand Manchester United : A Theatre of Dreams 10737
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12364
94 10 Reasons Why Airline Industry is Unique ? 49517
95 Role of Brand Ambassadors in Recession 10587
96 Reverse Pricing - Getting it Right ! 11796
97 Copyright & Trademark violations: Rural Marketing Success ? 14987
98 Premium Niche Marketing: Small World and Big Business 15427
99 Surrogate Advertising: Softly promoting hard products 10451
100 TATA Nano : Khushiyon Ki Chaabi 14781
101 Royal Enfield Bullet - The Indian Cult Brand ! 20237
102 Do Brands have finite lives ? 20200
103 Why Twitter is so successful ? 19914
104 M.R.P: Setting your own price ? 10596
105 The New Age Marketing Warfare ! 13035
 
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