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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15114
26 Rural Marketing: Challenges Opportunities and Beyond 22674
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22500
28 Creative Marketing Communication: Interactive Advertising Campaigns 11610
29 What is Shockvertising? 26656
30 Marketing Through Sports: The Evolution and Future 29471
31 Village Laundry Service, A Story Of The Start Up 12790
32 Being Flawsome - Ensuring Brand Loyalty 15436
33 Chanakya Niti And Marketing Strategies 20910
34 Royal Enfield Bullet - Felt The Thump! 11857
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23776
36 Subliminal Marketing - What You See You May Not See! 15342
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17125
38 Customer Is King – Make The King Happy 25094
39 Marketing Strategies & Innovations In The Services Sector 15202
40 Segmentation Targeting & Positioning-Defining Product Lines 27735
41 Role Of Technology In Marketing 21351
42 How To Create Snob Effect In Marketing? 15336
43 Health Insurance: A Push Or A Pull Product? 11661
44 A Strategic Perspective Of Kerala Tourism 27533
45 Opportunities In Online Marketing 10771
46 Challenges Of Digital Marketing 19483
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11176
48 Then & Now - A Coke Story 14892
49 What's This App - Whatsapp Success Story! 25706
50 Flying High: What Keeps Indigo Going 11969
51 Brand Activation: Bringing Spirit Of Brands To Life 16619
52 Indian Rural Market: The Next Big Thing 24450
53 Oreo – Milky’s Favourite Cookie Turns 100 11297
54 The Happy Birds: Success Story of Angry Birds 12714
55 Tata Motors JLR - The Success Story 15160
56 An Analysis On Lux Beauty Soap 41023
57 Latest Trend In Marketing Environment: Viral Marketing 10387
58 Impact Of The ZooZoo Commercials For Value Added Services 17247
59 What Can We Learn From Strategy Games 14341
60 The Reverse of Marketing=De-Marketing 18268
61 Is There A Better Way To Sell To Rural Market 13017
62 Why & How Marketers Target Kids 16309
63 Disruptive Innovation: Strategist’s Dilemma 11629
64 Entry Strategies For Automobile Companies In African Markets 14113
65 Park Avenue I.Q: New Name In The World Of Deodorants 17343
66 Flipkart.com - The Success Saga 22489
67 Pester Power: The Influential Kids 12620
68 Destination Branding- How does it Work 13663
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15529
70 Dirty Marketing- Fighting brands unethically 12028
71 Hero Honda Rebranding to Hero MotoCorp 14955
72 Standardize or Localize- A better way to lead markets 12334
73 Critical Success Factors for Devising Strategies for Airline Players 19872
74 Mom and Pop Stores Score Over Giant Supermarkets 11817
75 Regional Aspiration Marketing- A Step Further 11186
76 Value and benefit- The customer perspective 14572
77 Merchandising- The Brand Building Strategy 10445
78 The ill-effects of Globalization 10631
79 Brand Ferrari - The Dream Machine 13562
80 Retail Industry : Boon or Bane ? 13144
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21424
82 Premium Brands- Prestige, Value and Quality 21044
83 JustDial: The Information and Business Listings Directory 25068
84 Corporate branding vs Product branding 13930
85 Sales vs Marketing - Do They complement or compete ? 29825
86 Is Advertising an art of Lying ? 16503
87 Glocalization-The McD and KFC Way ? 13352
88 Breakthrough Products: Entering a New World 25960
89 4 P's of Management 57388
90 Walt Disney: A Magical Brand 17076
91 Evaluating Advertisement Campaigns: Analyzing Customers 10998
92 Brand Manchester United : A Theatre of Dreams 11102
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12699
94 10 Reasons Why Airline Industry is Unique ? 49939
95 Role of Brand Ambassadors in Recession 10917
96 Reverse Pricing - Getting it Right ! 12148
97 Copyright & Trademark violations: Rural Marketing Success ? 15316
98 Premium Niche Marketing: Small World and Big Business 15877
99 Surrogate Advertising: Softly promoting hard products 10736
100 TATA Nano : Khushiyon Ki Chaabi 15148
101 Royal Enfield Bullet - The Indian Cult Brand ! 20586
102 Do Brands have finite lives ? 20584
103 Why Twitter is so successful ? 20185
104 M.R.P: Setting your own price ? 10884
105 The New Age Marketing Warfare ! 13342
 
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