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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15290
26 Rural Marketing: Challenges Opportunities and Beyond 22814
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22600
28 Creative Marketing Communication: Interactive Advertising Campaigns 11745
29 What is Shockvertising? 26825
30 Marketing Through Sports: The Evolution and Future 29589
31 Village Laundry Service, A Story Of The Start Up 12974
32 Being Flawsome - Ensuring Brand Loyalty 15556
33 Chanakya Niti And Marketing Strategies 21033
34 Royal Enfield Bullet - Felt The Thump! 11980
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23925
36 Subliminal Marketing - What You See You May Not See! 15460
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17276
38 Customer Is King – Make The King Happy 25217
39 Marketing Strategies & Innovations In The Services Sector 15327
40 Segmentation Targeting & Positioning-Defining Product Lines 27876
41 Role Of Technology In Marketing 21447
42 How To Create Snob Effect In Marketing? 15483
43 Health Insurance: A Push Or A Pull Product? 11756
44 A Strategic Perspective Of Kerala Tourism 27672
45 Opportunities In Online Marketing 10885
46 Challenges Of Digital Marketing 19653
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11291
48 Then & Now - A Coke Story 15027
49 What's This App - Whatsapp Success Story! 25821
50 Flying High: What Keeps Indigo Going 12085
51 Brand Activation: Bringing Spirit Of Brands To Life 16731
52 Indian Rural Market: The Next Big Thing 24557
53 Oreo – Milky’s Favourite Cookie Turns 100 11412
54 The Happy Birds: Success Story of Angry Birds 12857
55 Tata Motors JLR - The Success Story 15315
56 An Analysis On Lux Beauty Soap 41200
57 Latest Trend In Marketing Environment: Viral Marketing 10488
58 Impact Of The ZooZoo Commercials For Value Added Services 17361
59 What Can We Learn From Strategy Games 14449
60 The Reverse of Marketing=De-Marketing 18402
61 Is There A Better Way To Sell To Rural Market 13114
62 Why & How Marketers Target Kids 16443
63 Disruptive Innovation: Strategist’s Dilemma 11741
64 Entry Strategies For Automobile Companies In African Markets 14225
65 Park Avenue I.Q: New Name In The World Of Deodorants 17462
66 Flipkart.com - The Success Saga 22620
67 Pester Power: The Influential Kids 12761
68 Destination Branding- How does it Work 13774
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15637
70 Dirty Marketing- Fighting brands unethically 12145
71 Hero Honda Rebranding to Hero MotoCorp 15124
72 Standardize or Localize- A better way to lead markets 12447
73 Critical Success Factors for Devising Strategies for Airline Players 19991
74 Mom and Pop Stores Score Over Giant Supermarkets 11942
75 Regional Aspiration Marketing- A Step Further 11304
76 Value and benefit- The customer perspective 14669
77 Merchandising- The Brand Building Strategy 10556
78 The ill-effects of Globalization 10737
79 Brand Ferrari - The Dream Machine 13690
80 Retail Industry : Boon or Bane ? 13263
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21559
82 Premium Brands- Prestige, Value and Quality 21216
83 JustDial: The Information and Business Listings Directory 25213
84 Corporate branding vs Product branding 14053
85 Sales vs Marketing - Do They complement or compete ? 29949
86 Is Advertising an art of Lying ? 16618
87 Glocalization-The McD and KFC Way ? 13476
88 Breakthrough Products: Entering a New World 26089
89 4 P's of Management 57511
90 Walt Disney: A Magical Brand 17197
91 Evaluating Advertisement Campaigns: Analyzing Customers 11110
92 Brand Manchester United : A Theatre of Dreams 11237
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12872
94 10 Reasons Why Airline Industry is Unique ? 50095
95 Role of Brand Ambassadors in Recession 11047
96 Reverse Pricing - Getting it Right ! 12298
97 Copyright & Trademark violations: Rural Marketing Success ? 15450
98 Premium Niche Marketing: Small World and Big Business 16044
99 Surrogate Advertising: Softly promoting hard products 10869
100 TATA Nano : Khushiyon Ki Chaabi 15305
101 Royal Enfield Bullet - The Indian Cult Brand ! 20790
102 Do Brands have finite lives ? 20683
103 Why Twitter is so successful ? 20273
104 M.R.P: Setting your own price ? 10997
105 The New Age Marketing Warfare ! 13452
 
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