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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14088
26 Rural Marketing: Challenges Opportunities and Beyond 22032
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22040
28 Creative Marketing Communication: Interactive Advertising Campaigns 10992
29 What is Shockvertising? 25731
30 Marketing Through Sports: The Evolution and Future 28981
31 Village Laundry Service, A Story Of The Start Up 11820
32 Being Flawsome - Ensuring Brand Loyalty 14857
33 Chanakya Niti And Marketing Strategies 20239
34 Royal Enfield Bullet - Felt The Thump! 11101
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22766
36 Subliminal Marketing - What You See You May Not See! 14792
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16248
38 Customer Is King – Make The King Happy 24263
39 Marketing Strategies & Innovations In The Services Sector 14406
40 Segmentation Targeting & Positioning-Defining Product Lines 27073
41 Role Of Technology In Marketing 20906
42 How To Create Snob Effect In Marketing? 14694
43 Health Insurance: A Push Or A Pull Product? 11184
44 A Strategic Perspective Of Kerala Tourism 26789
45 Opportunities In Online Marketing 10310
46 Challenges Of Digital Marketing 18506
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10640
48 Then & Now - A Coke Story 14290
49 What's This App - Whatsapp Success Story! 25226
50 Flying High: What Keeps Indigo Going 11268
51 Brand Activation: Bringing Spirit Of Brands To Life 16051
52 Indian Rural Market: The Next Big Thing 23962
53 Oreo – Milky’s Favourite Cookie Turns 100 10723
54 The Happy Birds: Success Story of Angry Birds 11827
55 Tata Motors JLR - The Success Story 14425
56 An Analysis On Lux Beauty Soap 39695
57 Latest Trend In Marketing Environment: Viral Marketing 9924
58 Impact Of The ZooZoo Commercials For Value Added Services 16387
59 What Can We Learn From Strategy Games 13903
60 The Reverse of Marketing=De-Marketing 17424
61 Is There A Better Way To Sell To Rural Market 12412
62 Why & How Marketers Target Kids 15428
63 Disruptive Innovation: Strategist’s Dilemma 10879
64 Entry Strategies For Automobile Companies In African Markets 13624
65 Park Avenue I.Q: New Name In The World Of Deodorants 16753
66 Flipkart.com - The Success Saga 21746
67 Pester Power: The Influential Kids 11983
68 Destination Branding- How does it Work 13202
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14909
70 Dirty Marketing- Fighting brands unethically 11365
71 Hero Honda Rebranding to Hero MotoCorp 14134
72 Standardize or Localize- A better way to lead markets 11762
73 Critical Success Factors for Devising Strategies for Airline Players 19100
74 Mom and Pop Stores Score Over Giant Supermarkets 11236
75 Regional Aspiration Marketing- A Step Further 10593
76 Value and benefit- The customer perspective 14138
77 Merchandising- The Brand Building Strategy 9970
78 The ill-effects of Globalization 10207
79 Brand Ferrari - The Dream Machine 13004
80 Retail Industry : Boon or Bane ? 12639
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20769
82 Premium Brands- Prestige, Value and Quality 19962
83 JustDial: The Information and Business Listings Directory 24060
84 Corporate branding vs Product branding 13388
85 Sales vs Marketing - Do They complement or compete ? 29020
86 Is Advertising an art of Lying ? 15985
87 Glocalization-The McD and KFC Way ? 12663
88 Breakthrough Products: Entering a New World 25275
89 4 P's of Management 56519
90 Walt Disney: A Magical Brand 16365
91 Evaluating Advertisement Campaigns: Analyzing Customers 10429
92 Brand Manchester United : A Theatre of Dreams 10467
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12152
94 10 Reasons Why Airline Industry is Unique ? 49061
95 Role of Brand Ambassadors in Recession 10286
96 Reverse Pricing - Getting it Right ! 11522
97 Copyright & Trademark violations: Rural Marketing Success ? 14747
98 Premium Niche Marketing: Small World and Big Business 15078
99 Surrogate Advertising: Softly promoting hard products 10248
100 TATA Nano : Khushiyon Ki Chaabi 14406
101 Royal Enfield Bullet - The Indian Cult Brand ! 19836
102 Do Brands have finite lives ? 19934
103 Why Twitter is so successful ? 19612
104 M.R.P: Setting your own price ? 10285
105 The New Age Marketing Warfare ! 12768
 
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