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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 15526
26 Rural Marketing: Challenges Opportunities and Beyond 22915
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22685
28 Creative Marketing Communication: Interactive Advertising Campaigns 11830
29 What is Shockvertising? 27004
30 Marketing Through Sports: The Evolution and Future 29688
31 Village Laundry Service, A Story Of The Start Up 13166
32 Being Flawsome - Ensuring Brand Loyalty 15672
33 Chanakya Niti And Marketing Strategies 21195
34 Royal Enfield Bullet - Felt The Thump! 12180
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24052
36 Subliminal Marketing - What You See You May Not See! 15554
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17383
38 Customer Is King – Make The King Happy 25328
39 Marketing Strategies & Innovations In The Services Sector 15431
40 Segmentation Targeting & Positioning-Defining Product Lines 27996
41 Role Of Technology In Marketing 21530
42 How To Create Snob Effect In Marketing? 15610
43 Health Insurance: A Push Or A Pull Product? 11847
44 A Strategic Perspective Of Kerala Tourism 27781
45 Opportunities In Online Marketing 10986
46 Challenges Of Digital Marketing 19817
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11404
48 Then & Now - A Coke Story 15182
49 What's This App - Whatsapp Success Story! 25924
50 Flying High: What Keeps Indigo Going 12216
51 Brand Activation: Bringing Spirit Of Brands To Life 16834
52 Indian Rural Market: The Next Big Thing 24673
53 Oreo – Milky’s Favourite Cookie Turns 100 11539
54 The Happy Birds: Success Story of Angry Birds 12996
55 Tata Motors JLR - The Success Story 15447
56 An Analysis On Lux Beauty Soap 41418
57 Latest Trend In Marketing Environment: Viral Marketing 10608
58 Impact Of The ZooZoo Commercials For Value Added Services 17473
59 What Can We Learn From Strategy Games 14530
60 The Reverse of Marketing=De-Marketing 18529
61 Is There A Better Way To Sell To Rural Market 13216
62 Why & How Marketers Target Kids 16581
63 Disruptive Innovation: Strategist’s Dilemma 11834
64 Entry Strategies For Automobile Companies In African Markets 14329
65 Park Avenue I.Q: New Name In The World Of Deodorants 17577
66 Flipkart.com - The Success Saga 22737
67 Pester Power: The Influential Kids 12879
68 Destination Branding- How does it Work 13879
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15750
70 Dirty Marketing- Fighting brands unethically 12250
71 Hero Honda Rebranding to Hero MotoCorp 15334
72 Standardize or Localize- A better way to lead markets 12549
73 Critical Success Factors for Devising Strategies for Airline Players 20101
74 Mom and Pop Stores Score Over Giant Supermarkets 12115
75 Regional Aspiration Marketing- A Step Further 11401
76 Value and benefit- The customer perspective 14767
77 Merchandising- The Brand Building Strategy 10643
78 The ill-effects of Globalization 10833
79 Brand Ferrari - The Dream Machine 13798
80 Retail Industry : Boon or Bane ? 13356
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21676
82 Premium Brands- Prestige, Value and Quality 21420
83 JustDial: The Information and Business Listings Directory 25353
84 Corporate branding vs Product branding 14151
85 Sales vs Marketing - Do They complement or compete ? 30057
86 Is Advertising an art of Lying ? 16740
87 Glocalization-The McD and KFC Way ? 13600
88 Breakthrough Products: Entering a New World 26195
89 4 P's of Management 57643
90 Walt Disney: A Magical Brand 17302
91 Evaluating Advertisement Campaigns: Analyzing Customers 11206
92 Brand Manchester United : A Theatre of Dreams 11363
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13011
94 10 Reasons Why Airline Industry is Unique ? 50226
95 Role of Brand Ambassadors in Recession 11159
96 Reverse Pricing - Getting it Right ! 12418
97 Copyright & Trademark violations: Rural Marketing Success ? 15564
98 Premium Niche Marketing: Small World and Big Business 16180
99 Surrogate Advertising: Softly promoting hard products 10985
100 TATA Nano : Khushiyon Ki Chaabi 15465
101 Royal Enfield Bullet - The Indian Cult Brand ! 21062
102 Do Brands have finite lives ? 20779
103 Why Twitter is so successful ? 20362
104 M.R.P: Setting your own price ? 11102
105 The New Age Marketing Warfare ! 13565
 
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