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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13984
26 Rural Marketing: Challenges Opportunities and Beyond 21979
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22013
28 Creative Marketing Communication: Interactive Advertising Campaigns 10937
29 What is Shockvertising? 25647
30 Marketing Through Sports: The Evolution and Future 28947
31 Village Laundry Service, A Story Of The Start Up 11753
32 Being Flawsome - Ensuring Brand Loyalty 14821
33 Chanakya Niti And Marketing Strategies 20176
34 Royal Enfield Bullet - Felt The Thump! 11038
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22686
36 Subliminal Marketing - What You See You May Not See! 14748
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16155
38 Customer Is King – Make The King Happy 24197
39 Marketing Strategies & Innovations In The Services Sector 14345
40 Segmentation Targeting & Positioning-Defining Product Lines 27014
41 Role Of Technology In Marketing 20847
42 How To Create Snob Effect In Marketing? 14642
43 Health Insurance: A Push Or A Pull Product? 11156
44 A Strategic Perspective Of Kerala Tourism 26713
45 Opportunities In Online Marketing 10279
46 Challenges Of Digital Marketing 18446
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10592
48 Then & Now - A Coke Story 14232
49 What's This App - Whatsapp Success Story! 25195
50 Flying High: What Keeps Indigo Going 11200
51 Brand Activation: Bringing Spirit Of Brands To Life 16013
52 Indian Rural Market: The Next Big Thing 23931
53 Oreo – Milky’s Favourite Cookie Turns 100 10676
54 The Happy Birds: Success Story of Angry Birds 11779
55 Tata Motors JLR - The Success Story 14371
56 An Analysis On Lux Beauty Soap 39621
57 Latest Trend In Marketing Environment: Viral Marketing 9890
58 Impact Of The ZooZoo Commercials For Value Added Services 16317
59 What Can We Learn From Strategy Games 13881
60 The Reverse of Marketing=De-Marketing 17340
61 Is There A Better Way To Sell To Rural Market 12376
62 Why & How Marketers Target Kids 15336
63 Disruptive Innovation: Strategist’s Dilemma 10822
64 Entry Strategies For Automobile Companies In African Markets 13574
65 Park Avenue I.Q: New Name In The World Of Deodorants 16701
66 Flipkart.com - The Success Saga 21679
67 Pester Power: The Influential Kids 11930
68 Destination Branding- How does it Work 13159
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14842
70 Dirty Marketing- Fighting brands unethically 11287
71 Hero Honda Rebranding to Hero MotoCorp 14028
72 Standardize or Localize- A better way to lead markets 11732
73 Critical Success Factors for Devising Strategies for Airline Players 19041
74 Mom and Pop Stores Score Over Giant Supermarkets 11181
75 Regional Aspiration Marketing- A Step Further 10545
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9939
78 The ill-effects of Globalization 10183
79 Brand Ferrari - The Dream Machine 12966
80 Retail Industry : Boon or Bane ? 12599
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20711
82 Premium Brands- Prestige, Value and Quality 19857
83 JustDial: The Information and Business Listings Directory 23966
84 Corporate branding vs Product branding 13353
85 Sales vs Marketing - Do They complement or compete ? 28948
86 Is Advertising an art of Lying ? 15941
87 Glocalization-The McD and KFC Way ? 12583
88 Breakthrough Products: Entering a New World 25215
89 4 P's of Management 56439
90 Walt Disney: A Magical Brand 16294
91 Evaluating Advertisement Campaigns: Analyzing Customers 10392
92 Brand Manchester United : A Theatre of Dreams 10426
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12128
94 10 Reasons Why Airline Industry is Unique ? 48999
95 Role of Brand Ambassadors in Recession 10258
96 Reverse Pricing - Getting it Right ! 11477
97 Copyright & Trademark violations: Rural Marketing Success ? 14712
98 Premium Niche Marketing: Small World and Big Business 15020
99 Surrogate Advertising: Softly promoting hard products 10220
100 TATA Nano : Khushiyon Ki Chaabi 14326
101 Royal Enfield Bullet - The Indian Cult Brand ! 19764
102 Do Brands have finite lives ? 19886
103 Why Twitter is so successful ? 19573
104 M.R.P: Setting your own price ? 10224
105 The New Age Marketing Warfare ! 12713
 
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