1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14464
26 Rural Marketing: Challenges Opportunities and Beyond 22257
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22179
28 Creative Marketing Communication: Interactive Advertising Campaigns 11231
29 What is Shockvertising? 26055
30 Marketing Through Sports: The Evolution and Future 29128
31 Village Laundry Service, A Story Of The Start Up 12173
32 Being Flawsome - Ensuring Brand Loyalty 15021
33 Chanakya Niti And Marketing Strategies 20476
34 Royal Enfield Bullet - Felt The Thump! 11338
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23195
36 Subliminal Marketing - What You See You May Not See! 14991
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16605
38 Customer Is King – Make The King Happy 24639
39 Marketing Strategies & Innovations In The Services Sector 14678
40 Segmentation Targeting & Positioning-Defining Product Lines 27311
41 Role Of Technology In Marketing 21049
42 How To Create Snob Effect In Marketing? 14938
43 Health Insurance: A Push Or A Pull Product? 11388
44 A Strategic Perspective Of Kerala Tourism 27069
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18774
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10820
48 Then & Now - A Coke Story 14505
49 What's This App - Whatsapp Success Story! 25380
50 Flying High: What Keeps Indigo Going 11556
51 Brand Activation: Bringing Spirit Of Brands To Life 16259
52 Indian Rural Market: The Next Big Thing 24119
53 Oreo – Milky’s Favourite Cookie Turns 100 10926
54 The Happy Birds: Success Story of Angry Birds 12200
55 Tata Motors JLR - The Success Story 14673
56 An Analysis On Lux Beauty Soap 40178
57 Latest Trend In Marketing Environment: Viral Marketing 10088
58 Impact Of The ZooZoo Commercials For Value Added Services 16710
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17795
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15756
63 Disruptive Innovation: Strategist’s Dilemma 11243
64 Entry Strategies For Automobile Companies In African Markets 13798
65 Park Avenue I.Q: New Name In The World Of Deodorants 16947
66 Flipkart.com - The Success Saga 22028
67 Pester Power: The Influential Kids 12181
68 Destination Branding- How does it Work 13352
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15163
70 Dirty Marketing- Fighting brands unethically 11622
71 Hero Honda Rebranding to Hero MotoCorp 14454
72 Standardize or Localize- A better way to lead markets 11994
73 Critical Success Factors for Devising Strategies for Airline Players 19437
74 Mom and Pop Stores Score Over Giant Supermarkets 11459
75 Regional Aspiration Marketing- A Step Further 10795
76 Value and benefit- The customer perspective 14267
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10331
79 Brand Ferrari - The Dream Machine 13255
80 Retail Industry : Boon or Bane ? 12809
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21004
82 Premium Brands- Prestige, Value and Quality 20380
83 JustDial: The Information and Business Listings Directory 24419
84 Corporate branding vs Product branding 13534
85 Sales vs Marketing - Do They complement or compete ? 29304
86 Is Advertising an art of Lying ? 16154
87 Glocalization-The McD and KFC Way ? 12939
88 Breakthrough Products: Entering a New World 25541
89 4 P's of Management 56822
90 Walt Disney: A Magical Brand 16630
91 Evaluating Advertisement Campaigns: Analyzing Customers 10624
92 Brand Manchester United : A Theatre of Dreams 10667
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12293
94 10 Reasons Why Airline Industry is Unique ? 49423
95 Role of Brand Ambassadors in Recession 10530
96 Reverse Pricing - Getting it Right ! 11718
97 Copyright & Trademark violations: Rural Marketing Success ? 14917
98 Premium Niche Marketing: Small World and Big Business 15337
99 Surrogate Advertising: Softly promoting hard products 10395
100 TATA Nano : Khushiyon Ki Chaabi 14699
101 Royal Enfield Bullet - The Indian Cult Brand ! 20134
102 Do Brands have finite lives ? 20139
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10520
105 The New Age Marketing Warfare ! 12979
 
Page 1 of 2