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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14561
26 Rural Marketing: Challenges Opportunities and Beyond 22320
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22229
28 Creative Marketing Communication: Interactive Advertising Campaigns 11292
29 What is Shockvertising? 26157
30 Marketing Through Sports: The Evolution and Future 29179
31 Village Laundry Service, A Story Of The Start Up 12254
32 Being Flawsome - Ensuring Brand Loyalty 15070
33 Chanakya Niti And Marketing Strategies 20551
34 Royal Enfield Bullet - Felt The Thump! 11406
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23300
36 Subliminal Marketing - What You See You May Not See! 15042
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16694
38 Customer Is King – Make The King Happy 24716
39 Marketing Strategies & Innovations In The Services Sector 14776
40 Segmentation Targeting & Positioning-Defining Product Lines 27379
41 Role Of Technology In Marketing 21089
42 How To Create Snob Effect In Marketing? 15005
43 Health Insurance: A Push Or A Pull Product? 11420
44 A Strategic Perspective Of Kerala Tourism 27141
45 Opportunities In Online Marketing 10487
46 Challenges Of Digital Marketing 18865
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10881
48 Then & Now - A Coke Story 14566
49 What's This App - Whatsapp Success Story! 25421
50 Flying High: What Keeps Indigo Going 11625
51 Brand Activation: Bringing Spirit Of Brands To Life 16339
52 Indian Rural Market: The Next Big Thing 24165
53 Oreo – Milky’s Favourite Cookie Turns 100 10986
54 The Happy Birds: Success Story of Angry Birds 12298
55 Tata Motors JLR - The Success Story 14749
56 An Analysis On Lux Beauty Soap 40343
57 Latest Trend In Marketing Environment: Viral Marketing 10127
58 Impact Of The ZooZoo Commercials For Value Added Services 16780
59 What Can We Learn From Strategy Games 14086
60 The Reverse of Marketing=De-Marketing 17877
61 Is There A Better Way To Sell To Rural Market 12724
62 Why & How Marketers Target Kids 15843
63 Disruptive Innovation: Strategist’s Dilemma 11295
64 Entry Strategies For Automobile Companies In African Markets 13840
65 Park Avenue I.Q: New Name In The World Of Deodorants 16998
66 Flipkart.com - The Success Saga 22089
67 Pester Power: The Influential Kids 12237
68 Destination Branding- How does it Work 13395
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15222
70 Dirty Marketing- Fighting brands unethically 11688
71 Hero Honda Rebranding to Hero MotoCorp 14557
72 Standardize or Localize- A better way to lead markets 12042
73 Critical Success Factors for Devising Strategies for Airline Players 19509
74 Mom and Pop Stores Score Over Giant Supermarkets 11514
75 Regional Aspiration Marketing- A Step Further 10847
76 Value and benefit- The customer perspective 14320
77 Merchandising- The Brand Building Strategy 10161
78 The ill-effects of Globalization 10372
79 Brand Ferrari - The Dream Machine 13295
80 Retail Industry : Boon or Bane ? 12865
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21070
82 Premium Brands- Prestige, Value and Quality 20501
83 JustDial: The Information and Business Listings Directory 24536
84 Corporate branding vs Product branding 13585
85 Sales vs Marketing - Do They complement or compete ? 29398
86 Is Advertising an art of Lying ? 16215
87 Glocalization-The McD and KFC Way ? 13007
88 Breakthrough Products: Entering a New World 25594
89 4 P's of Management 56909
90 Walt Disney: A Magical Brand 16704
91 Evaluating Advertisement Campaigns: Analyzing Customers 10685
92 Brand Manchester United : A Theatre of Dreams 10726
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12356
94 10 Reasons Why Airline Industry is Unique ? 49504
95 Role of Brand Ambassadors in Recession 10576
96 Reverse Pricing - Getting it Right ! 11775
97 Copyright & Trademark violations: Rural Marketing Success ? 14975
98 Premium Niche Marketing: Small World and Big Business 15411
99 Surrogate Advertising: Softly promoting hard products 10443
100 TATA Nano : Khushiyon Ki Chaabi 14769
101 Royal Enfield Bullet - The Indian Cult Brand ! 20217
102 Do Brands have finite lives ? 20187
103 Why Twitter is so successful ? 19909
104 M.R.P: Setting your own price ? 10584
105 The New Age Marketing Warfare ! 13026
 
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