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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 14091
26 Rural Marketing: Challenges Opportunities and Beyond 22041
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22042
28 Creative Marketing Communication: Interactive Advertising Campaigns 10997
29 What is Shockvertising? 25734
30 Marketing Through Sports: The Evolution and Future 28983
31 Village Laundry Service, A Story Of The Start Up 11825
32 Being Flawsome - Ensuring Brand Loyalty 14859
33 Chanakya Niti And Marketing Strategies 20242
34 Royal Enfield Bullet - Felt The Thump! 11103
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22771
36 Subliminal Marketing - What You See You May Not See! 14793
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16254
38 Customer Is King – Make The King Happy 24268
39 Marketing Strategies & Innovations In The Services Sector 14411
40 Segmentation Targeting & Positioning-Defining Product Lines 27081
41 Role Of Technology In Marketing 20907
42 How To Create Snob Effect In Marketing? 14697
43 Health Insurance: A Push Or A Pull Product? 11185
44 A Strategic Perspective Of Kerala Tourism 26795
45 Opportunities In Online Marketing 10316
46 Challenges Of Digital Marketing 18511
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10643
48 Then & Now - A Coke Story 14294
49 What's This App - Whatsapp Success Story! 25229
50 Flying High: What Keeps Indigo Going 11273
51 Brand Activation: Bringing Spirit Of Brands To Life 16052
52 Indian Rural Market: The Next Big Thing 23966
53 Oreo – Milky’s Favourite Cookie Turns 100 10724
54 The Happy Birds: Success Story of Angry Birds 11833
55 Tata Motors JLR - The Success Story 14428
56 An Analysis On Lux Beauty Soap 39699
57 Latest Trend In Marketing Environment: Viral Marketing 9926
58 Impact Of The ZooZoo Commercials For Value Added Services 16393
59 What Can We Learn From Strategy Games 13904
60 The Reverse of Marketing=De-Marketing 17432
61 Is There A Better Way To Sell To Rural Market 12412
62 Why & How Marketers Target Kids 15435
63 Disruptive Innovation: Strategist’s Dilemma 10883
64 Entry Strategies For Automobile Companies In African Markets 13628
65 Park Avenue I.Q: New Name In The World Of Deodorants 16758
66 Flipkart.com - The Success Saga 21752
67 Pester Power: The Influential Kids 11990
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14914
70 Dirty Marketing- Fighting brands unethically 11374
71 Hero Honda Rebranding to Hero MotoCorp 14141
72 Standardize or Localize- A better way to lead markets 11765
73 Critical Success Factors for Devising Strategies for Airline Players 19103
74 Mom and Pop Stores Score Over Giant Supermarkets 11240
75 Regional Aspiration Marketing- A Step Further 10596
76 Value and benefit- The customer perspective 14139
77 Merchandising- The Brand Building Strategy 9970
78 The ill-effects of Globalization 10209
79 Brand Ferrari - The Dream Machine 13008
80 Retail Industry : Boon or Bane ? 12641
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20774
82 Premium Brands- Prestige, Value and Quality 19968
83 JustDial: The Information and Business Listings Directory 24064
84 Corporate branding vs Product branding 13389
85 Sales vs Marketing - Do They complement or compete ? 29023
86 Is Advertising an art of Lying ? 15987
87 Glocalization-The McD and KFC Way ? 12670
88 Breakthrough Products: Entering a New World 25280
89 4 P's of Management 56523
90 Walt Disney: A Magical Brand 16376
91 Evaluating Advertisement Campaigns: Analyzing Customers 10431
92 Brand Manchester United : A Theatre of Dreams 10475
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12153
94 10 Reasons Why Airline Industry is Unique ? 49067
95 Role of Brand Ambassadors in Recession 10289
96 Reverse Pricing - Getting it Right ! 11525
97 Copyright & Trademark violations: Rural Marketing Success ? 14751
98 Premium Niche Marketing: Small World and Big Business 15083
99 Surrogate Advertising: Softly promoting hard products 10252
100 TATA Nano : Khushiyon Ki Chaabi 14414
101 Royal Enfield Bullet - The Indian Cult Brand ! 19843
102 Do Brands have finite lives ? 19941
103 Why Twitter is so successful ? 19616
104 M.R.P: Setting your own price ? 10292
105 The New Age Marketing Warfare ! 12774
 
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