1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
25 Thums Up - A Thundering Success 14949
26 Rural Marketing: Challenges Opportunities and Beyond 22567
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22405
28 Creative Marketing Communication: Interactive Advertising Campaigns 11504
29 What is Shockvertising? 26493
30 Marketing Through Sports: The Evolution and Future 29363
31 Village Laundry Service, A Story Of The Start Up 12612
32 Being Flawsome - Ensuring Brand Loyalty 15296
33 Chanakya Niti And Marketing Strategies 20799
34 Royal Enfield Bullet - Felt The Thump! 11744
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23635
36 Subliminal Marketing - What You See You May Not See! 15237
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16980
38 Customer Is King – Make The King Happy 24980
39 Marketing Strategies & Innovations In The Services Sector 15075
40 Segmentation Targeting & Positioning-Defining Product Lines 27627
41 Role Of Technology In Marketing 21259
42 How To Create Snob Effect In Marketing? 15229
43 Health Insurance: A Push Or A Pull Product? 11581
44 A Strategic Perspective Of Kerala Tourism 27406
45 Opportunities In Online Marketing 10670
46 Challenges Of Digital Marketing 19273
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11091
48 Then & Now - A Coke Story 14776
49 What's This App - Whatsapp Success Story! 25605
50 Flying High: What Keeps Indigo Going 11868
51 Brand Activation: Bringing Spirit Of Brands To Life 16524
52 Indian Rural Market: The Next Big Thing 24347
53 Oreo – Milky’s Favourite Cookie Turns 100 11192
54 The Happy Birds: Success Story of Angry Birds 12570
55 Tata Motors JLR - The Success Story 15002
56 An Analysis On Lux Beauty Soap 40831
57 Latest Trend In Marketing Environment: Viral Marketing 10292
58 Impact Of The ZooZoo Commercials For Value Added Services 17077
59 What Can We Learn From Strategy Games 14244
60 The Reverse of Marketing=De-Marketing 18152
61 Is There A Better Way To Sell To Rural Market 12921
62 Why & How Marketers Target Kids 16148
63 Disruptive Innovation: Strategist’s Dilemma 11536
64 Entry Strategies For Automobile Companies In African Markets 14014
65 Park Avenue I.Q: New Name In The World Of Deodorants 17210
66 Flipkart.com - The Success Saga 22367
67 Pester Power: The Influential Kids 12495
68 Destination Branding- How does it Work 13568
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15427
70 Dirty Marketing- Fighting brands unethically 11915
71 Hero Honda Rebranding to Hero MotoCorp 14834
72 Standardize or Localize- A better way to lead markets 12230
73 Critical Success Factors for Devising Strategies for Airline Players 19757
74 Mom and Pop Stores Score Over Giant Supermarkets 11710
75 Regional Aspiration Marketing- A Step Further 11059
76 Value and benefit- The customer perspective 14481
77 Merchandising- The Brand Building Strategy 10342
78 The ill-effects of Globalization 10536
79 Brand Ferrari - The Dream Machine 13459
80 Retail Industry : Boon or Bane ? 13036
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21313
82 Premium Brands- Prestige, Value and Quality 20885
83 JustDial: The Information and Business Listings Directory 24931
84 Corporate branding vs Product branding 13803
85 Sales vs Marketing - Do They complement or compete ? 29679
86 Is Advertising an art of Lying ? 16396
87 Glocalization-The McD and KFC Way ? 13241
88 Breakthrough Products: Entering a New World 25834
89 4 P's of Management 57217
90 Walt Disney: A Magical Brand 16936
91 Evaluating Advertisement Campaigns: Analyzing Customers 10896
92 Brand Manchester United : A Theatre of Dreams 10971
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12573
94 10 Reasons Why Airline Industry is Unique ? 49790
95 Role of Brand Ambassadors in Recession 10790
96 Reverse Pricing - Getting it Right ! 12009
97 Copyright & Trademark violations: Rural Marketing Success ? 15174
98 Premium Niche Marketing: Small World and Big Business 15722
99 Surrogate Advertising: Softly promoting hard products 10629
100 TATA Nano : Khushiyon Ki Chaabi 15013
101 Royal Enfield Bullet - The Indian Cult Brand ! 20448
102 Do Brands have finite lives ? 20416
103 Why Twitter is so successful ? 20077
104 M.R.P: Setting your own price ? 10769
105 The New Age Marketing Warfare ! 13222
 
Page 1 of 2