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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
25 Thums Up - A Thundering Success 13862
26 Rural Marketing: Challenges Opportunities and Beyond 21910
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21966
28 Creative Marketing Communication: Interactive Advertising Campaigns 10863
29 What is Shockvertising? 25557
30 Marketing Through Sports: The Evolution and Future 28874
31 Village Laundry Service, A Story Of The Start Up 11669
32 Being Flawsome - Ensuring Brand Loyalty 14763
33 Chanakya Niti And Marketing Strategies 20096
34 Royal Enfield Bullet - Felt The Thump! 10958
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22576
36 Subliminal Marketing - What You See You May Not See! 14688
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16048
38 Customer Is King – Make The King Happy 24108
39 Marketing Strategies & Innovations In The Services Sector 14261
40 Segmentation Targeting & Positioning-Defining Product Lines 26941
41 Role Of Technology In Marketing 20792
42 How To Create Snob Effect In Marketing? 14561
43 Health Insurance: A Push Or A Pull Product? 11111
44 A Strategic Perspective Of Kerala Tourism 26620
45 Opportunities In Online Marketing 10235
46 Challenges Of Digital Marketing 18368
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10530
48 Then & Now - A Coke Story 14158
49 What's This App - Whatsapp Success Story! 25135
50 Flying High: What Keeps Indigo Going 11111
51 Brand Activation: Bringing Spirit Of Brands To Life 15950
52 Indian Rural Market: The Next Big Thing 23877
53 Oreo – Milky’s Favourite Cookie Turns 100 10605
54 The Happy Birds: Success Story of Angry Birds 11705
55 Tata Motors JLR - The Success Story 14304
56 An Analysis On Lux Beauty Soap 39524
57 Latest Trend In Marketing Environment: Viral Marketing 9833
58 Impact Of The ZooZoo Commercials For Value Added Services 16213
59 What Can We Learn From Strategy Games 13833
60 The Reverse of Marketing=De-Marketing 17243
61 Is There A Better Way To Sell To Rural Market 12317
62 Why & How Marketers Target Kids 15226
63 Disruptive Innovation: Strategist’s Dilemma 10710
64 Entry Strategies For Automobile Companies In African Markets 13515
65 Park Avenue I.Q: New Name In The World Of Deodorants 16627
66 Flipkart.com - The Success Saga 21600
67 Pester Power: The Influential Kids 11862
68 Destination Branding- How does it Work 13098
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14762
70 Dirty Marketing- Fighting brands unethically 11204
71 Hero Honda Rebranding to Hero MotoCorp 13920
72 Standardize or Localize- A better way to lead markets 11683
73 Critical Success Factors for Devising Strategies for Airline Players 18958
74 Mom and Pop Stores Score Over Giant Supermarkets 11105
75 Regional Aspiration Marketing- A Step Further 10486
76 Value and benefit- The customer perspective 14065
77 Merchandising- The Brand Building Strategy 9885
78 The ill-effects of Globalization 10142
79 Brand Ferrari - The Dream Machine 12903
80 Retail Industry : Boon or Bane ? 12540
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20639
82 Premium Brands- Prestige, Value and Quality 19753
83 JustDial: The Information and Business Listings Directory 23849
84 Corporate branding vs Product branding 13285
85 Sales vs Marketing - Do They complement or compete ? 28872
86 Is Advertising an art of Lying ? 15881
87 Glocalization-The McD and KFC Way ? 12489
88 Breakthrough Products: Entering a New World 25146
89 4 P's of Management 56345
90 Walt Disney: A Magical Brand 16215
91 Evaluating Advertisement Campaigns: Analyzing Customers 10337
92 Brand Manchester United : A Theatre of Dreams 10372
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12086
94 10 Reasons Why Airline Industry is Unique ? 48903
95 Role of Brand Ambassadors in Recession 10210
96 Reverse Pricing - Getting it Right ! 11415
97 Copyright & Trademark violations: Rural Marketing Success ? 14659
98 Premium Niche Marketing: Small World and Big Business 14948
99 Surrogate Advertising: Softly promoting hard products 10169
100 TATA Nano : Khushiyon Ki Chaabi 14221
101 Royal Enfield Bullet - The Indian Cult Brand ! 19682
102 Do Brands have finite lives ? 19839
103 Why Twitter is so successful ? 19519
104 M.R.P: Setting your own price ? 10161
105 The New Age Marketing Warfare ! 12646
 
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