Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Simplicity is the Modern Mantra for Successful Branding 13 September 2016

SIMPLICITY for Successful Branding appears to be a very unorthodox concept and very rarely pondered upon. However, if we delve into the very concepts of Marketing and Branding and look out for successful brands, we will come across multiple examples where organizations have used the principle of Simplicity very pertinently to build their brands and enjoy ‘top of the mind recall’ with consumers. The golden words by Leonardo Da Vinci, “Simplicity is the ultimate sophistication” signifies how deep-rooted the concept is and has been following for years.


Customer Engagement using the HASHTAG Media 06 September 2016

Hashtags have become an important aspect of marketing in the digital world. Social media marketing is a set of multi-disciplinary marketing programs through which firms try to reach their stakeholder network effectively. In the current disruptive era, brands and customers are equally participating in social media marketing to achieve a gamut of benefits.


How “Internet of Things” will Change Traditional Business 01 September 2016

IoT or Internet of Things is the most recent buzzword in almost all the industries. IoT is expected to set a new era of technological prosperity because of its high productive potential. It mainly revolves around the idea that products communicate on customer’s behalf after getting transformed to smart products. Almost all the big companies are struggling their way to fit their traditional model into the world of IoT. As everyone is on the run to get first mover advantage, it is time for us to find out what exactly is Internet of Things and how is it going to change the business from traditional to a whole new experience?


Social Commerce - Influence on Business & Brand Image 28 August 2016

“Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest, Instagram, Tumblr, Flickr, Reddit"....and the list goes on. Pause for a second and realize the commonality in these names.

Yes, you could have easily recalled it; these are some well-known social media sites of 21st century which have burgeoned since their advent increasing their followers from thousands to millions to billions and the inclusion process continues. How could have such large-scale adherence of people towards social media passed unnoticed by marketers and trade practitioners. It was just a matter of time before our market strategists realized the potential and thrift of social media being a succinct channel for e-commerce and hence, devised the concept of Social Commerce which can be defined as a marriage between e-commerce and social media.


Cannibalization of Sales- Similar Products Affecting Business 22 August 2016

Many a times companies launch a new item in excitement and anticipate increase in their market share. However, it has been observed that they soon start getting concerned over the fact that whether the new item will eat up the profits of other items of the company because both are quite identical. It is a general misnomer among people that Cannibalizing the profits of other items via launch of a similar new item is a bad move. However, in today’s changing market dynamics, Cannibalization if implemented thoroughly and effectively can add on to the profits of the organization.


Importance of Digital Marketing to Attract Tech-Savvy Customers 19 August 2016

Marketers are confronted with new difficulties and opportunities in this age of digitalization. In a layman terms, “Digital Marketing” is the use of electronic media by the advertisers and marketers to promote their products or services, in reality it’s much more than just this sacrosanct sentence. The core objective of digital marketing however lies in pulling in consumers. It also targets in the formation of interactions between the brand and the consumer through digital media.


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