Maybelline is one of the leading brands in the FMCG sector. Maybelline SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maybelline:
Maybelline has the top research and development teams and resources through their parent company L’Oreal
Maybelline has a coveted image of being hip, intelligent, stylish and charming which is positioned well to target young women
The brand has a strong market penetration and brand loyalty globally
The brand has competitive prices due to an effective cost of production
Different versions of product are produced for each country depending upon the local demand
Maybelline is a widely recognized cosmetics brand, owing to good advertising exercises via social media, digital marketing, TV campaigns, print ads etc.
The brand promotes its products via sponsored events as well as using brand ambassadors
Owing to the parent company's good distribution, the products are available at most leading ecommerce portals as well as leading retail stores
Above are the strengths in the SWOT Analysis of Maybelline. The strengths of Maybelline looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Despite being a popular brand, cosmetics industry has intense competition and hence limited market share
Cosmetic products don’t suit people with sensitive skin and hence sometimes faces an issue
These were the weaknesses in the Maybelline SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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