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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11314
20 Repackaging And Repositioning - Gaining Competitive Advantage 15071
21 Senior Citizens as Target Group 11105
22 Cause Related Marketing: Giving More Than Just Spare Change? 11201
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17652
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14045
26 Rural Marketing: Challenges Opportunities and Beyond 22005
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22027
28 Creative Marketing Communication: Interactive Advertising Campaigns 10965
29 What is Shockvertising? 25684
30 Marketing Through Sports: The Evolution and Future 28962
31 Village Laundry Service, A Story Of The Start Up 11786
32 Being Flawsome - Ensuring Brand Loyalty 14837
33 Chanakya Niti And Marketing Strategies 20208
34 Royal Enfield Bullet - Felt The Thump! 11068
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22727
36 Subliminal Marketing - What You See You May Not See! 14768
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16197
38 Customer Is King – Make The King Happy 24227
39 Marketing Strategies & Innovations In The Services Sector 14376
40 Segmentation Targeting & Positioning-Defining Product Lines 27043
41 Role Of Technology In Marketing 20884
42 How To Create Snob Effect In Marketing? 14662
43 Health Insurance: A Push Or A Pull Product? 11167
44 A Strategic Perspective Of Kerala Tourism 26757
45 Opportunities In Online Marketing 10296
46 Challenges Of Digital Marketing 18475
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10615
48 Then & Now - A Coke Story 14258
49 What's This App - Whatsapp Success Story! 25210
50 Flying High: What Keeps Indigo Going 11235
51 Brand Activation: Bringing Spirit Of Brands To Life 16032
52 Indian Rural Market: The Next Big Thing 23949
53 Oreo – Milky’s Favourite Cookie Turns 100 10700
54 The Happy Birds: Success Story of Angry Birds 11804
55 Tata Motors JLR - The Success Story 14394
56 An Analysis On Lux Beauty Soap 39652
57 Latest Trend In Marketing Environment: Viral Marketing 9910
58 Impact Of The ZooZoo Commercials For Value Added Services 16348
59 What Can We Learn From Strategy Games 13894
60 The Reverse of Marketing=De-Marketing 17383
61 Is There A Better Way To Sell To Rural Market 12394
62 Why & How Marketers Target Kids 15380
63 Disruptive Innovation: Strategist’s Dilemma 10851
64 Entry Strategies For Automobile Companies In African Markets 13605
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21713
67 Pester Power: The Influential Kids 11958
68 Destination Branding- How does it Work 13184
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14873
70 Dirty Marketing- Fighting brands unethically 11331
71 Hero Honda Rebranding to Hero MotoCorp 14088
72 Standardize or Localize- A better way to lead markets 11748
73 Critical Success Factors for Devising Strategies for Airline Players 19068
74 Mom and Pop Stores Score Over Giant Supermarkets 11212
75 Regional Aspiration Marketing- A Step Further 10571
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9956
78 The ill-effects of Globalization 10196
79 Brand Ferrari - The Dream Machine 12988
80 Retail Industry : Boon or Bane ? 12618
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20739
82 Premium Brands- Prestige, Value and Quality 19914
83 JustDial: The Information and Business Listings Directory 24014
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28984
86 Is Advertising an art of Lying ? 15959
87 Glocalization-The McD and KFC Way ? 12623
88 Breakthrough Products: Entering a New World 25246
89 4 P's of Management 56478
90 Walt Disney: A Magical Brand 16321
91 Evaluating Advertisement Campaigns: Analyzing Customers 10409
92 Brand Manchester United : A Theatre of Dreams 10446
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49030
95 Role of Brand Ambassadors in Recession 10273
96 Reverse Pricing - Getting it Right ! 11500
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15046
99 Surrogate Advertising: Softly promoting hard products 10233
100 TATA Nano : Khushiyon Ki Chaabi 14368
101 Royal Enfield Bullet - The Indian Cult Brand ! 19804
102 Do Brands have finite lives ? 19910
103 Why Twitter is so successful ? 19593
104 M.R.P: Setting your own price ? 10257
105 The New Age Marketing Warfare ! 12740
 
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