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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11569
20 Repackaging And Repositioning - Gaining Competitive Advantage 15453
21 Senior Citizens as Target Group 11508
22 Cause Related Marketing: Giving More Than Just Spare Change? 11461
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17997
24 Let’s Get Packing - Importance of Packaging 11811
25 Thums Up - A Thundering Success 14557
26 Rural Marketing: Challenges Opportunities and Beyond 22319
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22227
28 Creative Marketing Communication: Interactive Advertising Campaigns 11290
29 What is Shockvertising? 26153
30 Marketing Through Sports: The Evolution and Future 29178
31 Village Laundry Service, A Story Of The Start Up 12251
32 Being Flawsome - Ensuring Brand Loyalty 15069
33 Chanakya Niti And Marketing Strategies 20547
34 Royal Enfield Bullet - Felt The Thump! 11403
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23295
36 Subliminal Marketing - What You See You May Not See! 15041
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16692
38 Customer Is King – Make The King Happy 24711
39 Marketing Strategies & Innovations In The Services Sector 14774
40 Segmentation Targeting & Positioning-Defining Product Lines 27377
41 Role Of Technology In Marketing 21088
42 How To Create Snob Effect In Marketing? 15003
43 Health Insurance: A Push Or A Pull Product? 11419
44 A Strategic Perspective Of Kerala Tourism 27140
45 Opportunities In Online Marketing 10485
46 Challenges Of Digital Marketing 18861
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10878
48 Then & Now - A Coke Story 14565
49 What's This App - Whatsapp Success Story! 25420
50 Flying High: What Keeps Indigo Going 11623
51 Brand Activation: Bringing Spirit Of Brands To Life 16337
52 Indian Rural Market: The Next Big Thing 24164
53 Oreo – Milky’s Favourite Cookie Turns 100 10984
54 The Happy Birds: Success Story of Angry Birds 12291
55 Tata Motors JLR - The Success Story 14747
56 An Analysis On Lux Beauty Soap 40342
57 Latest Trend In Marketing Environment: Viral Marketing 10126
58 Impact Of The ZooZoo Commercials For Value Added Services 16776
59 What Can We Learn From Strategy Games 14084
60 The Reverse of Marketing=De-Marketing 17875
61 Is There A Better Way To Sell To Rural Market 12723
62 Why & How Marketers Target Kids 15840
63 Disruptive Innovation: Strategist’s Dilemma 11293
64 Entry Strategies For Automobile Companies In African Markets 13838
65 Park Avenue I.Q: New Name In The World Of Deodorants 16996
66 Flipkart.com - The Success Saga 22085
67 Pester Power: The Influential Kids 12235
68 Destination Branding- How does it Work 13394
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15221
70 Dirty Marketing- Fighting brands unethically 11685
71 Hero Honda Rebranding to Hero MotoCorp 14550
72 Standardize or Localize- A better way to lead markets 12039
73 Critical Success Factors for Devising Strategies for Airline Players 19505
74 Mom and Pop Stores Score Over Giant Supermarkets 11512
75 Regional Aspiration Marketing- A Step Further 10846
76 Value and benefit- The customer perspective 14317
77 Merchandising- The Brand Building Strategy 10159
78 The ill-effects of Globalization 10370
79 Brand Ferrari - The Dream Machine 13294
80 Retail Industry : Boon or Bane ? 12864
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21068
82 Premium Brands- Prestige, Value and Quality 20499
83 JustDial: The Information and Business Listings Directory 24533
84 Corporate branding vs Product branding 13581
85 Sales vs Marketing - Do They complement or compete ? 29395
86 Is Advertising an art of Lying ? 16213
87 Glocalization-The McD and KFC Way ? 13006
88 Breakthrough Products: Entering a New World 25592
89 4 P's of Management 56907
90 Walt Disney: A Magical Brand 16701
91 Evaluating Advertisement Campaigns: Analyzing Customers 10682
92 Brand Manchester United : A Theatre of Dreams 10725
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12353
94 10 Reasons Why Airline Industry is Unique ? 49500
95 Role of Brand Ambassadors in Recession 10575
96 Reverse Pricing - Getting it Right ! 11773
97 Copyright & Trademark violations: Rural Marketing Success ? 14973
98 Premium Niche Marketing: Small World and Big Business 15409
99 Surrogate Advertising: Softly promoting hard products 10441
100 TATA Nano : Khushiyon Ki Chaabi 14767
101 Royal Enfield Bullet - The Indian Cult Brand ! 20216
102 Do Brands have finite lives ? 20185
103 Why Twitter is so successful ? 19907
104 M.R.P: Setting your own price ? 10582
105 The New Age Marketing Warfare ! 13024
 
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