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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11236
20 Repackaging And Repositioning - Gaining Competitive Advantage 14971
21 Senior Citizens as Target Group 10996
22 Cause Related Marketing: Giving More Than Just Spare Change? 11120
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17549
24 Let’s Get Packing - Importance of Packaging 11530
25 Thums Up - A Thundering Success 13859
26 Rural Marketing: Challenges Opportunities and Beyond 21909
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21964
28 Creative Marketing Communication: Interactive Advertising Campaigns 10862
29 What is Shockvertising? 25554
30 Marketing Through Sports: The Evolution and Future 28872
31 Village Laundry Service, A Story Of The Start Up 11667
32 Being Flawsome - Ensuring Brand Loyalty 14762
33 Chanakya Niti And Marketing Strategies 20094
34 Royal Enfield Bullet - Felt The Thump! 10954
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22569
36 Subliminal Marketing - What You See You May Not See! 14685
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16045
38 Customer Is King – Make The King Happy 24104
39 Marketing Strategies & Innovations In The Services Sector 14256
40 Segmentation Targeting & Positioning-Defining Product Lines 26939
41 Role Of Technology In Marketing 20791
42 How To Create Snob Effect In Marketing? 14558
43 Health Insurance: A Push Or A Pull Product? 11109
44 A Strategic Perspective Of Kerala Tourism 26618
45 Opportunities In Online Marketing 10233
46 Challenges Of Digital Marketing 18365
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10528
48 Then & Now - A Coke Story 14154
49 What's This App - Whatsapp Success Story! 25134
50 Flying High: What Keeps Indigo Going 11108
51 Brand Activation: Bringing Spirit Of Brands To Life 15949
52 Indian Rural Market: The Next Big Thing 23875
53 Oreo – Milky’s Favourite Cookie Turns 100 10602
54 The Happy Birds: Success Story of Angry Birds 11698
55 Tata Motors JLR - The Success Story 14298
56 An Analysis On Lux Beauty Soap 39520
57 Latest Trend In Marketing Environment: Viral Marketing 9831
58 Impact Of The ZooZoo Commercials For Value Added Services 16210
59 What Can We Learn From Strategy Games 13831
60 The Reverse of Marketing=De-Marketing 17240
61 Is There A Better Way To Sell To Rural Market 12313
62 Why & How Marketers Target Kids 15221
63 Disruptive Innovation: Strategist’s Dilemma 10706
64 Entry Strategies For Automobile Companies In African Markets 13513
65 Park Avenue I.Q: New Name In The World Of Deodorants 16625
66 Flipkart.com - The Success Saga 21598
67 Pester Power: The Influential Kids 11860
68 Destination Branding- How does it Work 13097
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14760
70 Dirty Marketing- Fighting brands unethically 11200
71 Hero Honda Rebranding to Hero MotoCorp 13907
72 Standardize or Localize- A better way to lead markets 11679
73 Critical Success Factors for Devising Strategies for Airline Players 18957
74 Mom and Pop Stores Score Over Giant Supermarkets 11103
75 Regional Aspiration Marketing- A Step Further 10482
76 Value and benefit- The customer perspective 14063
77 Merchandising- The Brand Building Strategy 9882
78 The ill-effects of Globalization 10141
79 Brand Ferrari - The Dream Machine 12900
80 Retail Industry : Boon or Bane ? 12538
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20636
82 Premium Brands- Prestige, Value and Quality 19748
83 JustDial: The Information and Business Listings Directory 23844
84 Corporate branding vs Product branding 13284
85 Sales vs Marketing - Do They complement or compete ? 28867
86 Is Advertising an art of Lying ? 15880
87 Glocalization-The McD and KFC Way ? 12484
88 Breakthrough Products: Entering a New World 25142
89 4 P's of Management 56341
90 Walt Disney: A Magical Brand 16209
91 Evaluating Advertisement Campaigns: Analyzing Customers 10333
92 Brand Manchester United : A Theatre of Dreams 10369
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12083
94 10 Reasons Why Airline Industry is Unique ? 48901
95 Role of Brand Ambassadors in Recession 10209
96 Reverse Pricing - Getting it Right ! 11413
97 Copyright & Trademark violations: Rural Marketing Success ? 14655
98 Premium Niche Marketing: Small World and Big Business 14943
99 Surrogate Advertising: Softly promoting hard products 10166
100 TATA Nano : Khushiyon Ki Chaabi 14219
101 Royal Enfield Bullet - The Indian Cult Brand ! 19679
102 Do Brands have finite lives ? 19836
103 Why Twitter is so successful ? 19517
104 M.R.P: Setting your own price ? 10158
105 The New Age Marketing Warfare ! 12646
 
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