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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11285
20 Repackaging And Repositioning - Gaining Competitive Advantage 15030
21 Senior Citizens as Target Group 11065
22 Cause Related Marketing: Giving More Than Just Spare Change? 11169
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17616
24 Let’s Get Packing - Importance of Packaging 11582
25 Thums Up - A Thundering Success 13967
26 Rural Marketing: Challenges Opportunities and Beyond 21970
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22003
28 Creative Marketing Communication: Interactive Advertising Campaigns 10924
29 What is Shockvertising? 25633
30 Marketing Through Sports: The Evolution and Future 28936
31 Village Laundry Service, A Story Of The Start Up 11736
32 Being Flawsome - Ensuring Brand Loyalty 14814
33 Chanakya Niti And Marketing Strategies 20163
34 Royal Enfield Bullet - Felt The Thump! 11028
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22667
36 Subliminal Marketing - What You See You May Not See! 14740
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16132
38 Customer Is King – Make The King Happy 24183
39 Marketing Strategies & Innovations In The Services Sector 14332
40 Segmentation Targeting & Positioning-Defining Product Lines 27002
41 Role Of Technology In Marketing 20842
42 How To Create Snob Effect In Marketing? 14632
43 Health Insurance: A Push Or A Pull Product? 11152
44 A Strategic Perspective Of Kerala Tourism 26700
45 Opportunities In Online Marketing 10272
46 Challenges Of Digital Marketing 18430
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10583
48 Then & Now - A Coke Story 14220
49 What's This App - Whatsapp Success Story! 25185
50 Flying High: What Keeps Indigo Going 11189
51 Brand Activation: Bringing Spirit Of Brands To Life 16007
52 Indian Rural Market: The Next Big Thing 23919
53 Oreo – Milky’s Favourite Cookie Turns 100 10663
54 The Happy Birds: Success Story of Angry Birds 11762
55 Tata Motors JLR - The Success Story 14358
56 An Analysis On Lux Beauty Soap 39609
57 Latest Trend In Marketing Environment: Viral Marketing 9884
58 Impact Of The ZooZoo Commercials For Value Added Services 16303
59 What Can We Learn From Strategy Games 13873
60 The Reverse of Marketing=De-Marketing 17324
61 Is There A Better Way To Sell To Rural Market 12367
62 Why & How Marketers Target Kids 15313
63 Disruptive Innovation: Strategist’s Dilemma 10811
64 Entry Strategies For Automobile Companies In African Markets 13559
65 Park Avenue I.Q: New Name In The World Of Deodorants 16690
66 Flipkart.com - The Success Saga 21661
67 Pester Power: The Influential Kids 11920
68 Destination Branding- How does it Work 13149
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14830
70 Dirty Marketing- Fighting brands unethically 11278
71 Hero Honda Rebranding to Hero MotoCorp 14014
72 Standardize or Localize- A better way to lead markets 11722
73 Critical Success Factors for Devising Strategies for Airline Players 19032
74 Mom and Pop Stores Score Over Giant Supermarkets 11173
75 Regional Aspiration Marketing- A Step Further 10535
76 Value and benefit- The customer perspective 14105
77 Merchandising- The Brand Building Strategy 9933
78 The ill-effects of Globalization 10178
79 Brand Ferrari - The Dream Machine 12955
80 Retail Industry : Boon or Bane ? 12591
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20700
82 Premium Brands- Prestige, Value and Quality 19836
83 JustDial: The Information and Business Listings Directory 23944
84 Corporate branding vs Product branding 13344
85 Sales vs Marketing - Do They complement or compete ? 28933
86 Is Advertising an art of Lying ? 15930
87 Glocalization-The McD and KFC Way ? 12567
88 Breakthrough Products: Entering a New World 25207
89 4 P's of Management 56417
90 Walt Disney: A Magical Brand 16270
91 Evaluating Advertisement Campaigns: Analyzing Customers 10382
92 Brand Manchester United : A Theatre of Dreams 10422
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12119
94 10 Reasons Why Airline Industry is Unique ? 48980
95 Role of Brand Ambassadors in Recession 10251
96 Reverse Pricing - Getting it Right ! 11467
97 Copyright & Trademark violations: Rural Marketing Success ? 14704
98 Premium Niche Marketing: Small World and Big Business 15005
99 Surrogate Advertising: Softly promoting hard products 10210
100 TATA Nano : Khushiyon Ki Chaabi 14310
101 Royal Enfield Bullet - The Indian Cult Brand ! 19749
102 Do Brands have finite lives ? 19878
103 Why Twitter is so successful ? 19568
104 M.R.P: Setting your own price ? 10215
105 The New Age Marketing Warfare ! 12708
 
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