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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11650
20 Repackaging And Repositioning - Gaining Competitive Advantage 15556
21 Senior Citizens as Target Group 11606
22 Cause Related Marketing: Giving More Than Just Spare Change? 11553
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18120
24 Let’s Get Packing - Importance of Packaging 11889
25 Thums Up - A Thundering Success 14752
26 Rural Marketing: Challenges Opportunities and Beyond 22437
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22297
28 Creative Marketing Communication: Interactive Advertising Campaigns 11389
29 What is Shockvertising? 26293
30 Marketing Through Sports: The Evolution and Future 29255
31 Village Laundry Service, A Story Of The Start Up 12406
32 Being Flawsome - Ensuring Brand Loyalty 15153
33 Chanakya Niti And Marketing Strategies 20663
34 Royal Enfield Bullet - Felt The Thump! 11504
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23450
36 Subliminal Marketing - What You See You May Not See! 15121
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16808
38 Customer Is King – Make The King Happy 24839
39 Marketing Strategies & Innovations In The Services Sector 14904
40 Segmentation Targeting & Positioning-Defining Product Lines 27494
41 Role Of Technology In Marketing 21154
42 How To Create Snob Effect In Marketing? 15094
43 Health Insurance: A Push Or A Pull Product? 11482
44 A Strategic Perspective Of Kerala Tourism 27243
45 Opportunities In Online Marketing 10555
46 Challenges Of Digital Marketing 19013
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10978
48 Then & Now - A Coke Story 14653
49 What's This App - Whatsapp Success Story! 25491
50 Flying High: What Keeps Indigo Going 11740
51 Brand Activation: Bringing Spirit Of Brands To Life 16423
52 Indian Rural Market: The Next Big Thing 24242
53 Oreo – Milky’s Favourite Cookie Turns 100 11079
54 The Happy Birds: Success Story of Angry Birds 12418
55 Tata Motors JLR - The Success Story 14859
56 An Analysis On Lux Beauty Soap 40528
57 Latest Trend In Marketing Environment: Viral Marketing 10197
58 Impact Of The ZooZoo Commercials For Value Added Services 16886
59 What Can We Learn From Strategy Games 14149
60 The Reverse of Marketing=De-Marketing 18016
61 Is There A Better Way To Sell To Rural Market 12798
62 Why & How Marketers Target Kids 15964
63 Disruptive Innovation: Strategist’s Dilemma 11413
64 Entry Strategies For Automobile Companies In African Markets 13913
65 Park Avenue I.Q: New Name In The World Of Deodorants 17073
66 Flipkart.com - The Success Saga 22188
67 Pester Power: The Influential Kids 12346
68 Destination Branding- How does it Work 13464
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15314
70 Dirty Marketing- Fighting brands unethically 11793
71 Hero Honda Rebranding to Hero MotoCorp 14691
72 Standardize or Localize- A better way to lead markets 12116
73 Critical Success Factors for Devising Strategies for Airline Players 19617
74 Mom and Pop Stores Score Over Giant Supermarkets 11598
75 Regional Aspiration Marketing- A Step Further 10931
76 Value and benefit- The customer perspective 14385
77 Merchandising- The Brand Building Strategy 10238
78 The ill-effects of Globalization 10432
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12931
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21178
82 Premium Brands- Prestige, Value and Quality 20682
83 JustDial: The Information and Business Listings Directory 24691
84 Corporate branding vs Product branding 13669
85 Sales vs Marketing - Do They complement or compete ? 29517
86 Is Advertising an art of Lying ? 16283
87 Glocalization-The McD and KFC Way ? 13095
88 Breakthrough Products: Entering a New World 25687
89 4 P's of Management 57025
90 Walt Disney: A Magical Brand 16817
91 Evaluating Advertisement Campaigns: Analyzing Customers 10772
92 Brand Manchester United : A Theatre of Dreams 10824
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12427
94 10 Reasons Why Airline Industry is Unique ? 49633
95 Role of Brand Ambassadors in Recession 10661
96 Reverse Pricing - Getting it Right ! 11879
97 Copyright & Trademark violations: Rural Marketing Success ? 15054
98 Premium Niche Marketing: Small World and Big Business 15530
99 Surrogate Advertising: Softly promoting hard products 10506
100 TATA Nano : Khushiyon Ki Chaabi 14864
101 Royal Enfield Bullet - The Indian Cult Brand ! 20328
102 Do Brands have finite lives ? 20274
103 Why Twitter is so successful ? 19975
104 M.R.P: Setting your own price ? 10673
105 The New Age Marketing Warfare ! 13107
 
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