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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11659
20 Repackaging And Repositioning - Gaining Competitive Advantage 15567
21 Senior Citizens as Target Group 11615
22 Cause Related Marketing: Giving More Than Just Spare Change? 11562
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18137
24 Let’s Get Packing - Importance of Packaging 11894
25 Thums Up - A Thundering Success 14769
26 Rural Marketing: Challenges Opportunities and Beyond 22445
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22309
28 Creative Marketing Communication: Interactive Advertising Campaigns 11397
29 What is Shockvertising? 26312
30 Marketing Through Sports: The Evolution and Future 29266
31 Village Laundry Service, A Story Of The Start Up 12429
32 Being Flawsome - Ensuring Brand Loyalty 15163
33 Chanakya Niti And Marketing Strategies 20676
34 Royal Enfield Bullet - Felt The Thump! 11513
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23466
36 Subliminal Marketing - What You See You May Not See! 15130
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16824
38 Customer Is King – Make The King Happy 24851
39 Marketing Strategies & Innovations In The Services Sector 14916
40 Segmentation Targeting & Positioning-Defining Product Lines 27499
41 Role Of Technology In Marketing 21167
42 How To Create Snob Effect In Marketing? 15108
43 Health Insurance: A Push Or A Pull Product? 11491
44 A Strategic Perspective Of Kerala Tourism 27254
45 Opportunities In Online Marketing 10565
46 Challenges Of Digital Marketing 19034
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10983
48 Then & Now - A Coke Story 14663
49 What's This App - Whatsapp Success Story! 25501
50 Flying High: What Keeps Indigo Going 11750
51 Brand Activation: Bringing Spirit Of Brands To Life 16430
52 Indian Rural Market: The Next Big Thing 24252
53 Oreo – Milky’s Favourite Cookie Turns 100 11085
54 The Happy Birds: Success Story of Angry Birds 12431
55 Tata Motors JLR - The Success Story 14868
56 An Analysis On Lux Beauty Soap 40543
57 Latest Trend In Marketing Environment: Viral Marketing 10204
58 Impact Of The ZooZoo Commercials For Value Added Services 16894
59 What Can We Learn From Strategy Games 14157
60 The Reverse of Marketing=De-Marketing 18030
61 Is There A Better Way To Sell To Rural Market 12812
62 Why & How Marketers Target Kids 15983
63 Disruptive Innovation: Strategist’s Dilemma 11428
64 Entry Strategies For Automobile Companies In African Markets 13921
65 Park Avenue I.Q: New Name In The World Of Deodorants 17090
66 Flipkart.com - The Success Saga 22205
67 Pester Power: The Influential Kids 12360
68 Destination Branding- How does it Work 13468
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15324
70 Dirty Marketing- Fighting brands unethically 11804
71 Hero Honda Rebranding to Hero MotoCorp 14702
72 Standardize or Localize- A better way to lead markets 12127
73 Critical Success Factors for Devising Strategies for Airline Players 19631
74 Mom and Pop Stores Score Over Giant Supermarkets 11606
75 Regional Aspiration Marketing- A Step Further 10943
76 Value and benefit- The customer perspective 14393
77 Merchandising- The Brand Building Strategy 10247
78 The ill-effects of Globalization 10439
79 Brand Ferrari - The Dream Machine 13370
80 Retail Industry : Boon or Bane ? 12935
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21187
82 Premium Brands- Prestige, Value and Quality 20703
83 JustDial: The Information and Business Listings Directory 24712
84 Corporate branding vs Product branding 13684
85 Sales vs Marketing - Do They complement or compete ? 29535
86 Is Advertising an art of Lying ? 16289
87 Glocalization-The McD and KFC Way ? 13107
88 Breakthrough Products: Entering a New World 25696
89 4 P's of Management 57042
90 Walt Disney: A Magical Brand 16824
91 Evaluating Advertisement Campaigns: Analyzing Customers 10783
92 Brand Manchester United : A Theatre of Dreams 10833
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12436
94 10 Reasons Why Airline Industry is Unique ? 49647
95 Role of Brand Ambassadors in Recession 10667
96 Reverse Pricing - Getting it Right ! 11890
97 Copyright & Trademark violations: Rural Marketing Success ? 15064
98 Premium Niche Marketing: Small World and Big Business 15549
99 Surrogate Advertising: Softly promoting hard products 10514
100 TATA Nano : Khushiyon Ki Chaabi 14876
101 Royal Enfield Bullet - The Indian Cult Brand ! 20337
102 Do Brands have finite lives ? 20283
103 Why Twitter is so successful ? 19982
104 M.R.P: Setting your own price ? 10681
105 The New Age Marketing Warfare ! 13112
 
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