Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Cannibalization of Sales- Similar Products Affecting Business 22 August 2016

Many a times companies launch a new item in excitement and anticipate increase in their market share. However, it has been observed that they soon start getting concerned over the fact that whether the new item will eat up the profits of other items of the company because both are quite identical. It is a general misnomer among people that Cannibalizing the profits of other items via launch of a similar new item is a bad move. However, in today’s changing market dynamics, Cannibalization if implemented thoroughly and effectively can add on to the profits of the organization.


Importance of Digital Marketing to Attract Tech-Savvy Customers 19 August 2016

Marketers are confronted with new difficulties and opportunities in this age of digitalization. In a layman terms, “Digital Marketing” is the use of electronic media by the advertisers and marketers to promote their products or services, in reality it’s much more than just this sacrosanct sentence. The core objective of digital marketing however lies in pulling in consumers. It also targets in the formation of interactions between the brand and the consumer through digital media.


Brand - Its All in the Name 16 August 2016

How would it feel when someone offers you a Brad’s cola? What would you do when someone asks you to look for something in a BackRug? Though these names sound very peculiar we all have used these rugs and tasted these colas. It would not be exaggeration to say that these names got imbibed into the lives of “GEN Y”. They are none other than the erstwhile names of Pepsi & Google.


Word of Mouth Marketing - Creating Brand Awareness 08 August 2016

When you plan to purchase a product or go for a movie, don’t you take the review of your friends or relatives beforehand? Well, I guess many of you do. Every time an individual makes a choice of buying something for themselves or for others, word of mouth comes into play.

First, let me talk about what is word of mouth advertising. It is an unpaid form of promoting your brand where your satisfied customers explain how much they like your brand, service or business to others. It is the most influencing factor to aware the customers about their brand and the company that may lead in generation of more new customers for your brand from your one satisfied customer. 


Should Education be Marketed? 05 August 2016

The title of this article seems much generalized. But as we go through the article I expect majority of the doubts to be clarified. The reason why this topic was chosen in the very first place is the excessive ads that you see everywhere pertaining to different Institutes offering single(or multiple) degree(s). But the all-important question. Why go for such aggressive marketing of an Institute when as per the education system, technically a student will get admission only in an Institute where he or she qualifies?


Power of Hashtags to Enhance your Brand 01 August 2016

There are multiple ways to enhance the brand of a company which involves simple to complex methods. It is always better to analyze how successful companies enhance the brand through various social media marketing tools. Here, we are concentrating on one of the latest trending social media marketing tools- Hashtag. Now-a-days companies are using hashtags in commercials as well as their websites. So, how hashtag can help companies enhance their brand? There will be so many dilemmas when we are planning to use hashtags like what if somebody is using the same hashtag as ours for an entirely different view point, what if competitors use same hashtag, etc.


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