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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11286
20 Repackaging And Repositioning - Gaining Competitive Advantage 15031
21 Senior Citizens as Target Group 11068
22 Cause Related Marketing: Giving More Than Just Spare Change? 11169
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17617
24 Let’s Get Packing - Importance of Packaging 11584
25 Thums Up - A Thundering Success 13968
26 Rural Marketing: Challenges Opportunities and Beyond 21970
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22004
28 Creative Marketing Communication: Interactive Advertising Campaigns 10925
29 What is Shockvertising? 25634
30 Marketing Through Sports: The Evolution and Future 28937
31 Village Laundry Service, A Story Of The Start Up 11737
32 Being Flawsome - Ensuring Brand Loyalty 14815
33 Chanakya Niti And Marketing Strategies 20164
34 Royal Enfield Bullet - Felt The Thump! 11029
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22668
36 Subliminal Marketing - What You See You May Not See! 14740
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16134
38 Customer Is King – Make The King Happy 24185
39 Marketing Strategies & Innovations In The Services Sector 14333
40 Segmentation Targeting & Positioning-Defining Product Lines 27002
41 Role Of Technology In Marketing 20842
42 How To Create Snob Effect In Marketing? 14633
43 Health Insurance: A Push Or A Pull Product? 11153
44 A Strategic Perspective Of Kerala Tourism 26701
45 Opportunities In Online Marketing 10273
46 Challenges Of Digital Marketing 18433
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10583
48 Then & Now - A Coke Story 14221
49 What's This App - Whatsapp Success Story! 25186
50 Flying High: What Keeps Indigo Going 11189
51 Brand Activation: Bringing Spirit Of Brands To Life 16009
52 Indian Rural Market: The Next Big Thing 23920
53 Oreo – Milky’s Favourite Cookie Turns 100 10666
54 The Happy Birds: Success Story of Angry Birds 11766
55 Tata Motors JLR - The Success Story 14358
56 An Analysis On Lux Beauty Soap 39609
57 Latest Trend In Marketing Environment: Viral Marketing 9885
58 Impact Of The ZooZoo Commercials For Value Added Services 16304
59 What Can We Learn From Strategy Games 13874
60 The Reverse of Marketing=De-Marketing 17326
61 Is There A Better Way To Sell To Rural Market 12368
62 Why & How Marketers Target Kids 15313
63 Disruptive Innovation: Strategist’s Dilemma 10811
64 Entry Strategies For Automobile Companies In African Markets 13560
65 Park Avenue I.Q: New Name In The World Of Deodorants 16690
66 Flipkart.com - The Success Saga 21662
67 Pester Power: The Influential Kids 11920
68 Destination Branding- How does it Work 13149
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14833
70 Dirty Marketing- Fighting brands unethically 11280
71 Hero Honda Rebranding to Hero MotoCorp 14014
72 Standardize or Localize- A better way to lead markets 11722
73 Critical Success Factors for Devising Strategies for Airline Players 19034
74 Mom and Pop Stores Score Over Giant Supermarkets 11173
75 Regional Aspiration Marketing- A Step Further 10537
76 Value and benefit- The customer perspective 14106
77 Merchandising- The Brand Building Strategy 9933
78 The ill-effects of Globalization 10179
79 Brand Ferrari - The Dream Machine 12956
80 Retail Industry : Boon or Bane ? 12591
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20700
82 Premium Brands- Prestige, Value and Quality 19839
83 JustDial: The Information and Business Listings Directory 23946
84 Corporate branding vs Product branding 13344
85 Sales vs Marketing - Do They complement or compete ? 28934
86 Is Advertising an art of Lying ? 15932
87 Glocalization-The McD and KFC Way ? 12569
88 Breakthrough Products: Entering a New World 25207
89 4 P's of Management 56418
90 Walt Disney: A Magical Brand 16270
91 Evaluating Advertisement Campaigns: Analyzing Customers 10382
92 Brand Manchester United : A Theatre of Dreams 10423
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12120
94 10 Reasons Why Airline Industry is Unique ? 48982
95 Role of Brand Ambassadors in Recession 10251
96 Reverse Pricing - Getting it Right ! 11467
97 Copyright & Trademark violations: Rural Marketing Success ? 14705
98 Premium Niche Marketing: Small World and Big Business 15007
99 Surrogate Advertising: Softly promoting hard products 10211
100 TATA Nano : Khushiyon Ki Chaabi 14310
101 Royal Enfield Bullet - The Indian Cult Brand ! 19750
102 Do Brands have finite lives ? 19879
103 Why Twitter is so successful ? 19569
104 M.R.P: Setting your own price ? 10216
105 The New Age Marketing Warfare ! 12709
 
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