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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 10814
20 Repackaging And Repositioning - Gaining Competitive Advantage 14509
21 Senior Citizens as Target Group 10525
22 Cause Related Marketing: Giving More Than Just Spare Change? 10709
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17063
24 Let’s Get Packing - Importance of Packaging 11131
25 Thums Up - A Thundering Success 13185
26 Rural Marketing: Challenges Opportunities and Beyond 21413
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21588
28 Creative Marketing Communication: Interactive Advertising Campaigns 10373
29 What is Shockvertising? 25000
30 Marketing Through Sports: The Evolution and Future 28445
31 Village Laundry Service, A Story Of The Start Up 11105
32 Being Flawsome - Ensuring Brand Loyalty 14341
33 Chanakya Niti And Marketing Strategies 19576
34 Royal Enfield Bullet - Felt The Thump! 10482
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21930
36 Subliminal Marketing - What You See You May Not See! 14254
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15446
38 Customer Is King – Make The King Happy 23568
39 Marketing Strategies & Innovations In The Services Sector 13761
40 Segmentation Targeting & Positioning-Defining Product Lines 26473
41 Role Of Technology In Marketing 20380
42 How To Create Snob Effect In Marketing? 14081
43 Health Insurance: A Push Or A Pull Product? 10706
44 A Strategic Perspective Of Kerala Tourism 26029
45 Opportunities In Online Marketing 9829
46 Challenges Of Digital Marketing 17870
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10116
48 Then & Now - A Coke Story 13676
49 What's This App - Whatsapp Success Story! 24719
50 Flying High: What Keeps Indigo Going 10553
51 Brand Activation: Bringing Spirit Of Brands To Life 15522
52 Indian Rural Market: The Next Big Thing 23463
53 Oreo – Milky’s Favourite Cookie Turns 100 10113
54 The Happy Birds: Success Story of Angry Birds 11213
55 Tata Motors JLR - The Success Story 13796
56 An Analysis On Lux Beauty Soap 38892
57 Latest Trend In Marketing Environment: Viral Marketing 9405
58 Impact Of The ZooZoo Commercials For Value Added Services 15639
59 What Can We Learn From Strategy Games 13432
60 The Reverse of Marketing=De-Marketing 16668
61 Is There A Better Way To Sell To Rural Market 11912
62 Why & How Marketers Target Kids 14685
63 Disruptive Innovation: Strategist’s Dilemma 10176
64 Entry Strategies For Automobile Companies In African Markets 13104
65 Park Avenue I.Q: New Name In The World Of Deodorants 16165
66 Flipkart.com - The Success Saga 21078
67 Pester Power: The Influential Kids 11367
68 Destination Branding- How does it Work 12692
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14171
70 Dirty Marketing- Fighting brands unethically 10672
71 Hero Honda Rebranding to Hero MotoCorp 13305
72 Standardize or Localize- A better way to lead markets 11222
73 Critical Success Factors for Devising Strategies for Airline Players 18470
74 Mom and Pop Stores Score Over Giant Supermarkets 10571
75 Regional Aspiration Marketing- A Step Further 9995
76 Value and benefit- The customer perspective 13691
77 Merchandising- The Brand Building Strategy 9488
78 The ill-effects of Globalization 9753
79 Brand Ferrari - The Dream Machine 12480
80 Retail Industry : Boon or Bane ? 12143
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20151
82 Premium Brands- Prestige, Value and Quality 19094
83 JustDial: The Information and Business Listings Directory 23103
84 Corporate branding vs Product branding 12896
85 Sales vs Marketing - Do They complement or compete ? 28361
86 Is Advertising an art of Lying ? 15465
87 Glocalization-The McD and KFC Way ? 11936
88 Breakthrough Products: Entering a New World 24588
89 4 P's of Management 55725
90 Walt Disney: A Magical Brand 15716
91 Evaluating Advertisement Campaigns: Analyzing Customers 9908
92 Brand Manchester United : A Theatre of Dreams 9905
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11665
94 10 Reasons Why Airline Industry is Unique ? 48396
95 Role of Brand Ambassadors in Recession 9780
96 Reverse Pricing - Getting it Right ! 10904
97 Copyright & Trademark violations: Rural Marketing Success ? 14200
98 Premium Niche Marketing: Small World and Big Business 14411
99 Surrogate Advertising: Softly promoting hard products 9746
100 TATA Nano : Khushiyon Ki Chaabi 13608
101 Royal Enfield Bullet - The Indian Cult Brand ! 19367
102 Do Brands have finite lives ? 19679
103 Why Twitter is so successful ? 19368
104 M.R.P: Setting your own price ? 9931
105 The New Age Marketing Warfare ! 12415
 
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