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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11301
20 Repackaging And Repositioning - Gaining Competitive Advantage 15054
21 Senior Citizens as Target Group 11089
22 Cause Related Marketing: Giving More Than Just Spare Change? 11189
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17639
24 Let’s Get Packing - Importance of Packaging 11598
25 Thums Up - A Thundering Success 13996
26 Rural Marketing: Challenges Opportunities and Beyond 21987
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22021
28 Creative Marketing Communication: Interactive Advertising Campaigns 10947
29 What is Shockvertising? 25662
30 Marketing Through Sports: The Evolution and Future 28953
31 Village Laundry Service, A Story Of The Start Up 11770
32 Being Flawsome - Ensuring Brand Loyalty 14828
33 Chanakya Niti And Marketing Strategies 20188
34 Royal Enfield Bullet - Felt The Thump! 11050
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22704
36 Subliminal Marketing - What You See You May Not See! 14758
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16168
38 Customer Is King – Make The King Happy 24209
39 Marketing Strategies & Innovations In The Services Sector 14361
40 Segmentation Targeting & Positioning-Defining Product Lines 27025
41 Role Of Technology In Marketing 20857
42 How To Create Snob Effect In Marketing? 14650
43 Health Insurance: A Push Or A Pull Product? 11159
44 A Strategic Perspective Of Kerala Tourism 26730
45 Opportunities In Online Marketing 10288
46 Challenges Of Digital Marketing 18458
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10602
48 Then & Now - A Coke Story 14246
49 What's This App - Whatsapp Success Story! 25200
50 Flying High: What Keeps Indigo Going 11209
51 Brand Activation: Bringing Spirit Of Brands To Life 16022
52 Indian Rural Market: The Next Big Thing 23941
53 Oreo – Milky’s Favourite Cookie Turns 100 10686
54 The Happy Birds: Success Story of Angry Birds 11789
55 Tata Motors JLR - The Success Story 14379
56 An Analysis On Lux Beauty Soap 39633
57 Latest Trend In Marketing Environment: Viral Marketing 9898
58 Impact Of The ZooZoo Commercials For Value Added Services 16325
59 What Can We Learn From Strategy Games 13886
60 The Reverse of Marketing=De-Marketing 17354
61 Is There A Better Way To Sell To Rural Market 12386
62 Why & How Marketers Target Kids 15348
63 Disruptive Innovation: Strategist’s Dilemma 10834
64 Entry Strategies For Automobile Companies In African Markets 13580
65 Park Avenue I.Q: New Name In The World Of Deodorants 16710
66 Flipkart.com - The Success Saga 21690
67 Pester Power: The Influential Kids 11938
68 Destination Branding- How does it Work 13172
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14854
70 Dirty Marketing- Fighting brands unethically 11300
71 Hero Honda Rebranding to Hero MotoCorp 14045
72 Standardize or Localize- A better way to lead markets 11737
73 Critical Success Factors for Devising Strategies for Airline Players 19051
74 Mom and Pop Stores Score Over Giant Supermarkets 11192
75 Regional Aspiration Marketing- A Step Further 10559
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9947
78 The ill-effects of Globalization 10191
79 Brand Ferrari - The Dream Machine 12974
80 Retail Industry : Boon or Bane ? 12608
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20721
82 Premium Brands- Prestige, Value and Quality 19877
83 JustDial: The Information and Business Listings Directory 23983
84 Corporate branding vs Product branding 13360
85 Sales vs Marketing - Do They complement or compete ? 28960
86 Is Advertising an art of Lying ? 15948
87 Glocalization-The McD and KFC Way ? 12596
88 Breakthrough Products: Entering a New World 25231
89 4 P's of Management 56454
90 Walt Disney: A Magical Brand 16305
91 Evaluating Advertisement Campaigns: Analyzing Customers 10397
92 Brand Manchester United : A Theatre of Dreams 10436
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12136
94 10 Reasons Why Airline Industry is Unique ? 49015
95 Role of Brand Ambassadors in Recession 10264
96 Reverse Pricing - Getting it Right ! 11489
97 Copyright & Trademark violations: Rural Marketing Success ? 14721
98 Premium Niche Marketing: Small World and Big Business 15030
99 Surrogate Advertising: Softly promoting hard products 10227
100 TATA Nano : Khushiyon Ki Chaabi 14346
101 Royal Enfield Bullet - The Indian Cult Brand ! 19779
102 Do Brands have finite lives ? 19896
103 Why Twitter is so successful ? 19584
104 M.R.P: Setting your own price ? 10237
105 The New Age Marketing Warfare ! 12725
 
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