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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11307
20 Repackaging And Repositioning - Gaining Competitive Advantage 15065
21 Senior Citizens as Target Group 11097
22 Cause Related Marketing: Giving More Than Just Spare Change? 11193
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17647
24 Let’s Get Packing - Importance of Packaging 11601
25 Thums Up - A Thundering Success 14027
26 Rural Marketing: Challenges Opportunities and Beyond 21993
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22024
28 Creative Marketing Communication: Interactive Advertising Campaigns 10955
29 What is Shockvertising? 25674
30 Marketing Through Sports: The Evolution and Future 28956
31 Village Laundry Service, A Story Of The Start Up 11780
32 Being Flawsome - Ensuring Brand Loyalty 14832
33 Chanakya Niti And Marketing Strategies 20198
34 Royal Enfield Bullet - Felt The Thump! 11061
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22717
36 Subliminal Marketing - What You See You May Not See! 14764
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16184
38 Customer Is King – Make The King Happy 24217
39 Marketing Strategies & Innovations In The Services Sector 14369
40 Segmentation Targeting & Positioning-Defining Product Lines 27032
41 Role Of Technology In Marketing 20874
42 How To Create Snob Effect In Marketing? 14656
43 Health Insurance: A Push Or A Pull Product? 11164
44 A Strategic Perspective Of Kerala Tourism 26743
45 Opportunities In Online Marketing 10292
46 Challenges Of Digital Marketing 18468
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10609
48 Then & Now - A Coke Story 14254
49 What's This App - Whatsapp Success Story! 25204
50 Flying High: What Keeps Indigo Going 11222
51 Brand Activation: Bringing Spirit Of Brands To Life 16028
52 Indian Rural Market: The Next Big Thing 23945
53 Oreo – Milky’s Favourite Cookie Turns 100 10694
54 The Happy Birds: Success Story of Angry Birds 11797
55 Tata Motors JLR - The Success Story 14391
56 An Analysis On Lux Beauty Soap 39642
57 Latest Trend In Marketing Environment: Viral Marketing 9904
58 Impact Of The ZooZoo Commercials For Value Added Services 16337
59 What Can We Learn From Strategy Games 13891
60 The Reverse of Marketing=De-Marketing 17367
61 Is There A Better Way To Sell To Rural Market 12390
62 Why & How Marketers Target Kids 15359
63 Disruptive Innovation: Strategist’s Dilemma 10846
64 Entry Strategies For Automobile Companies In African Markets 13595
65 Park Avenue I.Q: New Name In The World Of Deodorants 16727
66 Flipkart.com - The Success Saga 21703
67 Pester Power: The Influential Kids 11949
68 Destination Branding- How does it Work 13177
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14863
70 Dirty Marketing- Fighting brands unethically 11311
71 Hero Honda Rebranding to Hero MotoCorp 14062
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19060
74 Mom and Pop Stores Score Over Giant Supermarkets 11200
75 Regional Aspiration Marketing- A Step Further 10565
76 Value and benefit- The customer perspective 14121
77 Merchandising- The Brand Building Strategy 9950
78 The ill-effects of Globalization 10193
79 Brand Ferrari - The Dream Machine 12979
80 Retail Industry : Boon or Bane ? 12612
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20731
82 Premium Brands- Prestige, Value and Quality 19897
83 JustDial: The Information and Business Listings Directory 24000
84 Corporate branding vs Product branding 13363
85 Sales vs Marketing - Do They complement or compete ? 28974
86 Is Advertising an art of Lying ? 15954
87 Glocalization-The McD and KFC Way ? 12611
88 Breakthrough Products: Entering a New World 25240
89 4 P's of Management 56465
90 Walt Disney: A Magical Brand 16311
91 Evaluating Advertisement Campaigns: Analyzing Customers 10403
92 Brand Manchester United : A Theatre of Dreams 10442
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49025
95 Role of Brand Ambassadors in Recession 10270
96 Reverse Pricing - Getting it Right ! 11496
97 Copyright & Trademark violations: Rural Marketing Success ? 14726
98 Premium Niche Marketing: Small World and Big Business 15040
99 Surrogate Advertising: Softly promoting hard products 10229
100 TATA Nano : Khushiyon Ki Chaabi 14354
101 Royal Enfield Bullet - The Indian Cult Brand ! 19791
102 Do Brands have finite lives ? 19904
103 Why Twitter is so successful ? 19586
104 M.R.P: Setting your own price ? 10246
105 The New Age Marketing Warfare ! 12731
 
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