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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 9816
20 Repackaging And Repositioning - Gaining Competitive Advantage 13436
21 Senior Citizens as Target Group 9563
22 Cause Related Marketing: Giving More Than Just Spare Change? 9652
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15578
24 Let’s Get Packing - Importance of Packaging 10145
25 Thums Up - A Thundering Success 11405
26 Rural Marketing: Challenges Opportunities and Beyond 20166
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20687
28 Creative Marketing Communication: Interactive Advertising Campaigns 9113
29 What is Shockvertising? 23621
30 Marketing Through Sports: The Evolution and Future 27448
31 Village Laundry Service, A Story Of The Start Up 9778
32 Being Flawsome - Ensuring Brand Loyalty 13395
33 Chanakya Niti And Marketing Strategies 18306
34 Royal Enfield Bullet - Felt The Thump! 9430
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20137
36 Subliminal Marketing - What You See You May Not See! 13143
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13801
38 Customer Is King – Make The King Happy 22221
39 Marketing Strategies & Innovations In The Services Sector 12652
40 Segmentation Targeting & Positioning-Defining Product Lines 25136
41 Role Of Technology In Marketing 19333
42 How To Create Snob Effect In Marketing? 12838
43 Health Insurance: A Push Or A Pull Product? 9919
44 A Strategic Perspective Of Kerala Tourism 24734
45 Opportunities In Online Marketing 8960
46 Challenges Of Digital Marketing 16606
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9416
48 Then & Now - A Coke Story 12473
49 What's This App - Whatsapp Success Story! 23632
50 Flying High: What Keeps Indigo Going 9298
51 Brand Activation: Bringing Spirit Of Brands To Life 14496
52 Indian Rural Market: The Next Big Thing 22440
53 Oreo – Milky’s Favourite Cookie Turns 100 9163
54 The Happy Birds: Success Story of Angry Birds 9922
55 Tata Motors JLR - The Success Story 12686
56 An Analysis On Lux Beauty Soap 37072
57 Latest Trend In Marketing Environment: Viral Marketing 8631
58 Impact Of The ZooZoo Commercials For Value Added Services 14431
59 What Can We Learn From Strategy Games 12601
60 The Reverse of Marketing=De-Marketing 15396
61 Is There A Better Way To Sell To Rural Market 11062
62 Why & How Marketers Target Kids 13364
63 Disruptive Innovation: Strategist’s Dilemma 9377
64 Entry Strategies For Automobile Companies In African Markets 12048
65 Park Avenue I.Q: New Name In The World Of Deodorants 14982
66 Flipkart.com - The Success Saga 19922
67 Pester Power: The Influential Kids 10364
68 Destination Branding- How does it Work 11742
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12816
70 Dirty Marketing- Fighting brands unethically 9548
71 Hero Honda Rebranding to Hero MotoCorp 12038
72 Standardize or Localize- A better way to lead markets 10440
73 Critical Success Factors for Devising Strategies for Airline Players 17249
74 Mom and Pop Stores Score Over Giant Supermarkets 9531
75 Regional Aspiration Marketing- A Step Further 9139
76 Value and benefit- The customer perspective 12711
77 Merchandising- The Brand Building Strategy 8565
78 The ill-effects of Globalization 8933
79 Brand Ferrari - The Dream Machine 11340
80 Retail Industry : Boon or Bane ? 11296
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18934
82 Premium Brands- Prestige, Value and Quality 17195
83 JustDial: The Information and Business Listings Directory 21292
84 Corporate branding vs Product branding 11986
85 Sales vs Marketing - Do They complement or compete ? 27013
86 Is Advertising an art of Lying ? 14310
87 Glocalization-The McD and KFC Way ? 10647
88 Breakthrough Products: Entering a New World 23314
89 4 P's of Management 52944
90 Walt Disney: A Magical Brand 14238
91 Evaluating Advertisement Campaigns: Analyzing Customers 8884
92 Brand Manchester United : A Theatre of Dreams 8793
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10728
94 10 Reasons Why Airline Industry is Unique ? 46885
95 Role of Brand Ambassadors in Recession 8756
96 Reverse Pricing - Getting it Right ! 9703
97 Copyright & Trademark violations: Rural Marketing Success ? 13171
98 Premium Niche Marketing: Small World and Big Business 13087
99 Surrogate Advertising: Softly promoting hard products 8834
100 TATA Nano : Khushiyon Ki Chaabi 12217
101 Royal Enfield Bullet - The Indian Cult Brand ! 18260
102 Do Brands have finite lives ? 18713
103 Why Twitter is so successful ? 18647
104 M.R.P: Setting your own price ? 8945
105 The New Age Marketing Warfare ! 11727
 
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