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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11576
20 Repackaging And Repositioning - Gaining Competitive Advantage 15464
21 Senior Citizens as Target Group 11519
22 Cause Related Marketing: Giving More Than Just Spare Change? 11467
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18005
24 Let’s Get Packing - Importance of Packaging 11814
25 Thums Up - A Thundering Success 14574
26 Rural Marketing: Challenges Opportunities and Beyond 22323
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22233
28 Creative Marketing Communication: Interactive Advertising Campaigns 11297
29 What is Shockvertising? 26166
30 Marketing Through Sports: The Evolution and Future 29185
31 Village Laundry Service, A Story Of The Start Up 12266
32 Being Flawsome - Ensuring Brand Loyalty 15073
33 Chanakya Niti And Marketing Strategies 20556
34 Royal Enfield Bullet - Felt The Thump! 11414
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23313
36 Subliminal Marketing - What You See You May Not See! 15046
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16703
38 Customer Is King – Make The King Happy 24723
39 Marketing Strategies & Innovations In The Services Sector 14783
40 Segmentation Targeting & Positioning-Defining Product Lines 27385
41 Role Of Technology In Marketing 21094
42 How To Create Snob Effect In Marketing? 15007
43 Health Insurance: A Push Or A Pull Product? 11423
44 A Strategic Perspective Of Kerala Tourism 27145
45 Opportunities In Online Marketing 10488
46 Challenges Of Digital Marketing 18869
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10886
48 Then & Now - A Coke Story 14573
49 What's This App - Whatsapp Success Story! 25428
50 Flying High: What Keeps Indigo Going 11632
51 Brand Activation: Bringing Spirit Of Brands To Life 16346
52 Indian Rural Market: The Next Big Thing 24170
53 Oreo – Milky’s Favourite Cookie Turns 100 10993
54 The Happy Birds: Success Story of Angry Birds 12302
55 Tata Motors JLR - The Success Story 14758
56 An Analysis On Lux Beauty Soap 40349
57 Latest Trend In Marketing Environment: Viral Marketing 10133
58 Impact Of The ZooZoo Commercials For Value Added Services 16787
59 What Can We Learn From Strategy Games 14089
60 The Reverse of Marketing=De-Marketing 17889
61 Is There A Better Way To Sell To Rural Market 12727
62 Why & How Marketers Target Kids 15852
63 Disruptive Innovation: Strategist’s Dilemma 11298
64 Entry Strategies For Automobile Companies In African Markets 13843
65 Park Avenue I.Q: New Name In The World Of Deodorants 17002
66 Flipkart.com - The Success Saga 22098
67 Pester Power: The Influential Kids 12241
68 Destination Branding- How does it Work 13401
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15232
70 Dirty Marketing- Fighting brands unethically 11692
71 Hero Honda Rebranding to Hero MotoCorp 14565
72 Standardize or Localize- A better way to lead markets 12048
73 Critical Success Factors for Devising Strategies for Airline Players 19513
74 Mom and Pop Stores Score Over Giant Supermarkets 11520
75 Regional Aspiration Marketing- A Step Further 10851
76 Value and benefit- The customer perspective 14327
77 Merchandising- The Brand Building Strategy 10169
78 The ill-effects of Globalization 10374
79 Brand Ferrari - The Dream Machine 13298
80 Retail Industry : Boon or Bane ? 12869
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21079
82 Premium Brands- Prestige, Value and Quality 20512
83 JustDial: The Information and Business Listings Directory 24548
84 Corporate branding vs Product branding 13591
85 Sales vs Marketing - Do They complement or compete ? 29406
86 Is Advertising an art of Lying ? 16217
87 Glocalization-The McD and KFC Way ? 13015
88 Breakthrough Products: Entering a New World 25602
89 4 P's of Management 56919
90 Walt Disney: A Magical Brand 16714
91 Evaluating Advertisement Campaigns: Analyzing Customers 10691
92 Brand Manchester United : A Theatre of Dreams 10727
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12360
94 10 Reasons Why Airline Industry is Unique ? 49508
95 Role of Brand Ambassadors in Recession 10580
96 Reverse Pricing - Getting it Right ! 11788
97 Copyright & Trademark violations: Rural Marketing Success ? 14978
98 Premium Niche Marketing: Small World and Big Business 15418
99 Surrogate Advertising: Softly promoting hard products 10447
100 TATA Nano : Khushiyon Ki Chaabi 14774
101 Royal Enfield Bullet - The Indian Cult Brand ! 20225
102 Do Brands have finite lives ? 20192
103 Why Twitter is so successful ? 19910
104 M.R.P: Setting your own price ? 10589
105 The New Age Marketing Warfare ! 13030
 
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