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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
19 Social Media Marketing - A Double Edge Sword 11228
20 Repackaging And Repositioning - Gaining Competitive Advantage 14960
21 Senior Citizens as Target Group 10986
22 Cause Related Marketing: Giving More Than Just Spare Change? 11110
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17534
24 Let’s Get Packing - Importance of Packaging 11522
25 Thums Up - A Thundering Success 13842
26 Rural Marketing: Challenges Opportunities and Beyond 21895
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21955
28 Creative Marketing Communication: Interactive Advertising Campaigns 10849
29 What is Shockvertising? 25537
30 Marketing Through Sports: The Evolution and Future 28865
31 Village Laundry Service, A Story Of The Start Up 11656
32 Being Flawsome - Ensuring Brand Loyalty 14752
33 Chanakya Niti And Marketing Strategies 20083
34 Royal Enfield Bullet - Felt The Thump! 10943
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22552
36 Subliminal Marketing - What You See You May Not See! 14675
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16027
38 Customer Is King – Make The King Happy 24088
39 Marketing Strategies & Innovations In The Services Sector 14241
40 Segmentation Targeting & Positioning-Defining Product Lines 26926
41 Role Of Technology In Marketing 20781
42 How To Create Snob Effect In Marketing? 14546
43 Health Insurance: A Push Or A Pull Product? 11102
44 A Strategic Perspective Of Kerala Tourism 26604
45 Opportunities In Online Marketing 10225
46 Challenges Of Digital Marketing 18349
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10519
48 Then & Now - A Coke Story 14145
49 What's This App - Whatsapp Success Story! 25128
50 Flying High: What Keeps Indigo Going 11091
51 Brand Activation: Bringing Spirit Of Brands To Life 15938
52 Indian Rural Market: The Next Big Thing 23868
53 Oreo – Milky’s Favourite Cookie Turns 100 10590
54 The Happy Birds: Success Story of Angry Birds 11689
55 Tata Motors JLR - The Success Story 14288
56 An Analysis On Lux Beauty Soap 39495
57 Latest Trend In Marketing Environment: Viral Marketing 9819
58 Impact Of The ZooZoo Commercials For Value Added Services 16198
59 What Can We Learn From Strategy Games 13823
60 The Reverse of Marketing=De-Marketing 17227
61 Is There A Better Way To Sell To Rural Market 12305
62 Why & How Marketers Target Kids 15205
63 Disruptive Innovation: Strategist’s Dilemma 10688
64 Entry Strategies For Automobile Companies In African Markets 13504
65 Park Avenue I.Q: New Name In The World Of Deodorants 16616
66 Flipkart.com - The Success Saga 21584
67 Pester Power: The Influential Kids 11853
68 Destination Branding- How does it Work 13088
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14744
70 Dirty Marketing- Fighting brands unethically 11187
71 Hero Honda Rebranding to Hero MotoCorp 13889
72 Standardize or Localize- A better way to lead markets 11671
73 Critical Success Factors for Devising Strategies for Airline Players 18944
74 Mom and Pop Stores Score Over Giant Supermarkets 11093
75 Regional Aspiration Marketing- A Step Further 10469
76 Value and benefit- The customer perspective 14056
77 Merchandising- The Brand Building Strategy 9874
78 The ill-effects of Globalization 10133
79 Brand Ferrari - The Dream Machine 12892
80 Retail Industry : Boon or Bane ? 12528
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20626
82 Premium Brands- Prestige, Value and Quality 19732
83 JustDial: The Information and Business Listings Directory 23827
84 Corporate branding vs Product branding 13276
85 Sales vs Marketing - Do They complement or compete ? 28859
86 Is Advertising an art of Lying ? 15872
87 Glocalization-The McD and KFC Way ? 12470
88 Breakthrough Products: Entering a New World 25133
89 4 P's of Management 56325
90 Walt Disney: A Magical Brand 16193
91 Evaluating Advertisement Campaigns: Analyzing Customers 10326
92 Brand Manchester United : A Theatre of Dreams 10359
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12075
94 10 Reasons Why Airline Industry is Unique ? 48893
95 Role of Brand Ambassadors in Recession 10200
96 Reverse Pricing - Getting it Right ! 11404
97 Copyright & Trademark violations: Rural Marketing Success ? 14645
98 Premium Niche Marketing: Small World and Big Business 14933
99 Surrogate Advertising: Softly promoting hard products 10158
100 TATA Nano : Khushiyon Ki Chaabi 14203
101 Royal Enfield Bullet - The Indian Cult Brand ! 19667
102 Do Brands have finite lives ? 19830
103 Why Twitter is so successful ? 19509
104 M.R.P: Setting your own price ? 10150
105 The New Age Marketing Warfare ! 12636
 
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