Himani Boro Plus Antiseptic Cream SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9169
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SWOT Analysis of Himani Boro Plus Antiseptic Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himani Boro Plus Antiseptic Cream

Parent Company

Emami

Category

Personal care- Skin care

Sector

FMCG

Tagline/ Slogan

Safed tika, taki sardi ki nazaar na lage

USP

Value-added cream, offering medicinal and cosmetic properties, with antiseptic and moisturising benefits.

Himani Boro Plus Antiseptic Cream STP

Segment

Herbal skin cream

Target Group

All age groups for skin care

Positioning

As an antiseptic cream and a protector from minor skin diseases and harsh weather conditions.

Himani Boro Plus Antiseptic Cream SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Himani Boro Plus Antiseptic Cream :

1.  Strong brand recall
2. Twin benefits of antiseptic and cosmetic

3. Totally Ayurvedic enriched with natural do-good ingredients
3. Innovative communication strategy for promoting the product in rural Bengal through ‘Jatra’ sponsorship.
4.Celebrity Endorsements by Indian movie stars help establish strong brand recall and loyalty

5. Good availability and distribution

Weaknesses

1. Mostly perceived as an antiseptic product and not used for cosmetic benefits by users
2. The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Opportunities

1.  Untapped rural markets in UP, Bihar, MP etc in India
2. With strong international presence in Russia, Ukraine and Nepal, can be expanded to newer markets
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Threats

1.  Intense competition leading to frequent value for money deals & discounts
2. Low import duty enables entry to many foreign players
3. Distribution problems due to the cluttered segment & scattered market

4. Spurious look-alike brands

Himani Boro Plus Antiseptic Cream Competition

Competitors

Below are the 2 main Himani Boro Plus Antiseptic Cream competitors :

1. Boroline

2. Borosoft


The brandguide table above concludes the Himani Boro Plus Antiseptic Cream SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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