Himani Boro Plus Antiseptic Cream SWOT Analysis
Himani Boro Plus Antiseptic Cream is one of the leading brands in the FMCG sector. Himani Boro Plus Antiseptic Cream SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Himani Boro Plus Antiseptic Cream:
Quick Glance:
Himani Boro Plus Antiseptic Cream Strengths
- Strong brand recall
- Twin benefits of antiseptic and cosmetic
- Totally Ayurvedic enriched with natural do-good ingredients
- Innovative communication strategy for promoting the product in rural Bengal through ‘Jatra’ sponsorship.
- Celebrity Endorsements by Indian movie stars help establish strong brand recall and loyalty
- Good availability and distribution
Above are the strengths in the SWOT Analysis of Himani Boro Plus Antiseptic Cream. The strengths of Himani Boro Plus Antiseptic Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Himani Boro Plus Antiseptic Cream Weaknesses
- Mostly perceived as an antiseptic product and not used for cosmetic benefits by users
- The antiseptic proposition is alone not sufficient to compete in mass market skin care category
These were the weaknesses in the Himani Boro Plus Antiseptic Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Himani Boro Plus Antiseptic Cream Opportunities
- Untapped rural markets in UP, Bihar, MP etc in India
- With strong international presence in Russia, Ukraine and Nepal, can be expanded to newer markets
- Making it available in smaller SKUs and at varied price points will help increasing the consumer base
Above we covered the opportunities in Himani Boro Plus Antiseptic Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Himani Boro Plus Antiseptic Cream Threats
- Intense competition leading to frequent value for money deals & discounts
- Low import duty enables entry to many foreign players
- Distribution problems due to the cluttered segment & scattered market
- Spurious look-alike brands
The threats in the SWOT Analysis of Himani Boro Plus Antiseptic Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Himani Boro Plus Antiseptic Cream SWOT analysis.
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About Himani Boro Plus Antiseptic Cream
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Himani Boro Plus Antiseptic Cream Overview | |
|---|---|
| Parent Company |
Emami |
| Category |
Personal care- Skin care |
| Sector | |
| Tagline/ Slogan |
Safed tika, taki sardi ki nazaar na lage |
| USP |
Value-added cream, offering medicinal and cosmetic properties, with antiseptic and moisturising benefits. |
| Himani Boro Plus Antiseptic Cream STP | |
| Segmentation |
Herbal skin cream |
| Target Market |
All age groups for skin care |
| Positioning |
As an antiseptic cream and a protector from minor skin diseases and harsh weather conditions. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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