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Himani Boro Plus Antiseptic Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Himani Boro Plus Antiseptic Cream analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Himani Boro Plus Antiseptic Cream SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Himani Boro Plus Antiseptic Cream to benchmark its business & performance as compared to the competitors and industry. As of 2020, Himani Boro Plus Antiseptic Cream is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Himani Boro Plus Antiseptic Cream competitors and includes Himani Boro Plus Antiseptic Cream target market, segmentation, positioning & Unique Selling Proposition (USP).

Himani Boro Plus Antiseptic Cream SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Himani Boro Plus Antiseptic Cream Brand Analysis
Parent Company

Emami

Category

Personal care- Skin care

Sector

FMCG

Tagline/ Slogan

Safed tika, taki sardi ki nazaar na lage

USP

Value-added cream, offering medicinal and cosmetic properties, with antiseptic and moisturising benefits.

Himani Boro Plus Antiseptic Cream STP
Himani Boro Plus Antiseptic Cream Segmentation

Herbal skin cream

Himani Boro Plus Antiseptic Cream Target Market

All age groups for skin care

Himani Boro Plus Antiseptic Cream Positioning

As an antiseptic cream and a protector from minor skin diseases and harsh weather conditions.

Himani Boro Plus Antiseptic Cream SWOT Analysis
Himani Boro Plus Antiseptic Cream Strengths

Below are the Strengths in the SWOT Analysis of Himani Boro Plus Antiseptic Cream:

1.  Strong brand recall
2. Twin benefits of antiseptic and cosmetic

3. Totally Ayurvedic enriched with natural do-good ingredients
3. Innovative communication strategy for promoting the product in rural Bengal through ‘Jatra’ sponsorship.
4.Celebrity Endorsements by Indian movie stars help establish strong brand recall and loyalty

5. Good availability and distribution

Himani Boro Plus Antiseptic Cream Weaknesses

Here are the weaknesses in the Himani Boro Plus Antiseptic Cream SWOT Analysis:

1. Mostly perceived as an antiseptic product and not used for cosmetic benefits by users
2. The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Himani Boro Plus Antiseptic Cream Opportunities

Following are the Opportunities in Himani Boro Plus Antiseptic Cream SWOT Analysis:

1.  Untapped rural markets in UP, Bihar, MP etc in India
2. With strong international presence in Russia, Ukraine and Nepal, can be expanded to newer markets
3. Making it available in smaller SKUs and at varied price points will help increasing the consumer base

Himani Boro Plus Antiseptic Cream Threats

The threats in the SWOT Analysis of Himani Boro Plus Antiseptic Cream are as mentioned:

1.  Intense competition leading to frequent value for money deals & discounts
2. Low import duty enables entry to many foreign players
3. Distribution problems due to the cluttered segment & scattered market

4. Spurious look-alike brands

Himani Boro Plus Antiseptic Cream Competition
Competitors

Below are the top 2 Himani Boro Plus Antiseptic Cream competitors:

1. Boroline

2. Borosoft


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Himani Boro Plus Antiseptic Cream. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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