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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12865
2 Growing Business through Customer Funnels 6099
3 Business Strategy in a Digital Age 10099
4 Live Video Marketing- Influencing Customers Real-time 8368
5 Marketing Insights for Software Startups 8398
6 Difference between Customer and Consumer 12398
7 Business Strategy of Uber in Europe & its Way Ahead 21468
8 Fogg Deodorants- Capturing the Market 34320
9 E-commerce - Threat to Traditional Retail? 11775
10 Experience Gifting - A Boom in Gifting Industry 12946
11 Pester Power: Influence of Children in Purchase decision 11392
12 Marketing Through Mascot – Building Brand Identity 12405
13 Reebok’s Rebranding – A Comprehensive Analysis 21526
14 Hindustan Motors Ambassador - The End of an Era 14429
15 Click And Brick Of Bharat Matrimony 11881
16 Marketing 3.0 – Values Driven Marketing 14644
17 DRIP -The Marketing Communication Model 45330
18 How Titan Watches is Still a Market Leader-Brand Identity! 12094
19 Social Media Marketing - A Double Edge Sword 11329
20 Repackaging And Repositioning - Gaining Competitive Advantage 15085
21 Senior Citizens as Target Group 11121
22 Cause Related Marketing: Giving More Than Just Spare Change? 11212
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17667
24 Let’s Get Packing - Importance of Packaging 11610
25 Thums Up - A Thundering Success 14068
26 Rural Marketing: Challenges Opportunities and Beyond 22019
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22030
28 Creative Marketing Communication: Interactive Advertising Campaigns 10979
29 What is Shockvertising? 25712
30 Marketing Through Sports: The Evolution and Future 28973
31 Village Laundry Service, A Story Of The Start Up 11808
32 Being Flawsome - Ensuring Brand Loyalty 14844
33 Chanakya Niti And Marketing Strategies 20224
34 Royal Enfield Bullet - Felt The Thump! 11087
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22747
36 Subliminal Marketing - What You See You May Not See! 14781
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16220
38 Customer Is King – Make The King Happy 24247
39 Marketing Strategies & Innovations In The Services Sector 14390
40 Segmentation Targeting & Positioning-Defining Product Lines 27058
41 Role Of Technology In Marketing 20891
42 How To Create Snob Effect In Marketing? 14678
43 Health Insurance: A Push Or A Pull Product? 11174
44 A Strategic Perspective Of Kerala Tourism 26774
45 Opportunities In Online Marketing 10301
46 Challenges Of Digital Marketing 18489
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10626
48 Then & Now - A Coke Story 14273
49 What's This App - Whatsapp Success Story! 25217
50 Flying High: What Keeps Indigo Going 11254
51 Brand Activation: Bringing Spirit Of Brands To Life 16043
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10712
54 The Happy Birds: Success Story of Angry Birds 11814
55 Tata Motors JLR - The Success Story 14414
56 An Analysis On Lux Beauty Soap 39678
57 Latest Trend In Marketing Environment: Viral Marketing 9914
58 Impact Of The ZooZoo Commercials For Value Added Services 16369
59 What Can We Learn From Strategy Games 13899
60 The Reverse of Marketing=De-Marketing 17406
61 Is There A Better Way To Sell To Rural Market 12401
62 Why & How Marketers Target Kids 15410
63 Disruptive Innovation: Strategist’s Dilemma 10866
64 Entry Strategies For Automobile Companies In African Markets 13613
65 Park Avenue I.Q: New Name In The World Of Deodorants 16747
66 Flipkart.com - The Success Saga 21733
67 Pester Power: The Influential Kids 11969
68 Destination Branding- How does it Work 13191
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14893
70 Dirty Marketing- Fighting brands unethically 11349
71 Hero Honda Rebranding to Hero MotoCorp 14120
72 Standardize or Localize- A better way to lead markets 11755
73 Critical Success Factors for Devising Strategies for Airline Players 19086
74 Mom and Pop Stores Score Over Giant Supermarkets 11227
75 Regional Aspiration Marketing- A Step Further 10585
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9959
78 The ill-effects of Globalization 10202
79 Brand Ferrari - The Dream Machine 12991
80 Retail Industry : Boon or Bane ? 12627
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20753
82 Premium Brands- Prestige, Value and Quality 19933
83 JustDial: The Information and Business Listings Directory 24039
84 Corporate branding vs Product branding 13378
85 Sales vs Marketing - Do They complement or compete ? 29002
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12641
88 Breakthrough Products: Entering a New World 25261
89 4 P's of Management 56499
90 Walt Disney: A Magical Brand 16337
91 Evaluating Advertisement Campaigns: Analyzing Customers 10420
92 Brand Manchester United : A Theatre of Dreams 10458
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12147
94 10 Reasons Why Airline Industry is Unique ? 49046
95 Role of Brand Ambassadors in Recession 10279
96 Reverse Pricing - Getting it Right ! 11510
97 Copyright & Trademark violations: Rural Marketing Success ? 14739
98 Premium Niche Marketing: Small World and Big Business 15065
99 Surrogate Advertising: Softly promoting hard products 10244
100 TATA Nano : Khushiyon Ki Chaabi 14391
 
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