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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14369
2 Growing Business through Customer Funnels 6693
3 Business Strategy in a Digital Age 10900
4 Live Video Marketing- Influencing Customers Real-time 8935
5 Marketing Insights for Software Startups 9047
6 Difference between Customer and Consumer 13709
7 Business Strategy of Uber in Europe & its Way Ahead 22525
8 Fogg Deodorants- Capturing the Market 35450
9 E-commerce - Threat to Traditional Retail? 12606
10 Experience Gifting - A Boom in Gifting Industry 13566
11 Pester Power: Influence of Children in Purchase decision 12296
12 Marketing Through Mascot – Building Brand Identity 13119
13 Reebok’s Rebranding – A Comprehensive Analysis 22916
14 Hindustan Motors Ambassador - The End of an Era 15547
15 Click And Brick Of Bharat Matrimony 12802
16 Marketing 3.0 – Values Driven Marketing 15829
17 DRIP -The Marketing Communication Model 46953
18 How Titan Watches is Still a Market Leader-Brand Identity! 12976
19 Social Media Marketing - A Double Edge Sword 11995
20 Repackaging And Repositioning - Gaining Competitive Advantage 15929
21 Senior Citizens as Target Group 11924
22 Cause Related Marketing: Giving More Than Just Spare Change? 11914
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18572
24 Let’s Get Packing - Importance of Packaging 12206
25 Thums Up - A Thundering Success 15285
26 Rural Marketing: Challenges Opportunities and Beyond 22807
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22598
28 Creative Marketing Communication: Interactive Advertising Campaigns 11738
29 What is Shockvertising? 26821
30 Marketing Through Sports: The Evolution and Future 29587
31 Village Laundry Service, A Story Of The Start Up 12971
32 Being Flawsome - Ensuring Brand Loyalty 15551
33 Chanakya Niti And Marketing Strategies 21029
34 Royal Enfield Bullet - Felt The Thump! 11979
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23923
36 Subliminal Marketing - What You See You May Not See! 15456
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17271
38 Customer Is King – Make The King Happy 25216
39 Marketing Strategies & Innovations In The Services Sector 15324
40 Segmentation Targeting & Positioning-Defining Product Lines 27873
41 Role Of Technology In Marketing 21444
42 How To Create Snob Effect In Marketing? 15480
43 Health Insurance: A Push Or A Pull Product? 11755
44 A Strategic Perspective Of Kerala Tourism 27665
45 Opportunities In Online Marketing 10882
46 Challenges Of Digital Marketing 19645
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11286
48 Then & Now - A Coke Story 15023
49 What's This App - Whatsapp Success Story! 25817
50 Flying High: What Keeps Indigo Going 12081
51 Brand Activation: Bringing Spirit Of Brands To Life 16728
52 Indian Rural Market: The Next Big Thing 24553
53 Oreo – Milky’s Favourite Cookie Turns 100 11408
54 The Happy Birds: Success Story of Angry Birds 12854
55 Tata Motors JLR - The Success Story 15313
56 An Analysis On Lux Beauty Soap 41196
57 Latest Trend In Marketing Environment: Viral Marketing 10486
58 Impact Of The ZooZoo Commercials For Value Added Services 17355
59 What Can We Learn From Strategy Games 14447
60 The Reverse of Marketing=De-Marketing 18399
61 Is There A Better Way To Sell To Rural Market 13112
62 Why & How Marketers Target Kids 16442
63 Disruptive Innovation: Strategist’s Dilemma 11740
64 Entry Strategies For Automobile Companies In African Markets 14221
65 Park Avenue I.Q: New Name In The World Of Deodorants 17459
66 Flipkart.com - The Success Saga 22618
67 Pester Power: The Influential Kids 12759
68 Destination Branding- How does it Work 13770
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15635
70 Dirty Marketing- Fighting brands unethically 12142
71 Hero Honda Rebranding to Hero MotoCorp 15114
72 Standardize or Localize- A better way to lead markets 12445
73 Critical Success Factors for Devising Strategies for Airline Players 19988
74 Mom and Pop Stores Score Over Giant Supermarkets 11936
75 Regional Aspiration Marketing- A Step Further 11301
76 Value and benefit- The customer perspective 14666
77 Merchandising- The Brand Building Strategy 10551
78 The ill-effects of Globalization 10735
79 Brand Ferrari - The Dream Machine 13685
80 Retail Industry : Boon or Bane ? 13259
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21553
82 Premium Brands- Prestige, Value and Quality 21206
83 JustDial: The Information and Business Listings Directory 25205
84 Corporate branding vs Product branding 14047
85 Sales vs Marketing - Do They complement or compete ? 29946
86 Is Advertising an art of Lying ? 16613
87 Glocalization-The McD and KFC Way ? 13474
88 Breakthrough Products: Entering a New World 26084
89 4 P's of Management 57507
90 Walt Disney: A Magical Brand 17191
91 Evaluating Advertisement Campaigns: Analyzing Customers 11105
92 Brand Manchester United : A Theatre of Dreams 11231
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12868
94 10 Reasons Why Airline Industry is Unique ? 50089
95 Role of Brand Ambassadors in Recession 11042
96 Reverse Pricing - Getting it Right ! 12293
97 Copyright & Trademark violations: Rural Marketing Success ? 15445
98 Premium Niche Marketing: Small World and Big Business 16039
99 Surrogate Advertising: Softly promoting hard products 10866
100 TATA Nano : Khushiyon Ki Chaabi 15302
 
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