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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13004
2 Growing Business through Customer Funnels 6209
3 Business Strategy in a Digital Age 10265
4 Live Video Marketing- Influencing Customers Real-time 8466
5 Marketing Insights for Software Startups 8541
6 Difference between Customer and Consumer 12719
7 Business Strategy of Uber in Europe & its Way Ahead 21713
8 Fogg Deodorants- Capturing the Market 34603
9 E-commerce - Threat to Traditional Retail? 11992
10 Experience Gifting - A Boom in Gifting Industry 13085
11 Pester Power: Influence of Children in Purchase decision 11592
12 Marketing Through Mascot – Building Brand Identity 12543
13 Reebok’s Rebranding – A Comprehensive Analysis 21821
14 Hindustan Motors Ambassador - The End of an Era 14726
15 Click And Brick Of Bharat Matrimony 12109
16 Marketing 3.0 – Values Driven Marketing 14907
17 DRIP -The Marketing Communication Model 45742
18 How Titan Watches is Still a Market Leader-Brand Identity! 12282
19 Social Media Marketing - A Double Edge Sword 11464
20 Repackaging And Repositioning - Gaining Competitive Advantage 15293
21 Senior Citizens as Target Group 11283
22 Cause Related Marketing: Giving More Than Just Spare Change? 11358
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17846
24 Let’s Get Packing - Importance of Packaging 11725
25 Thums Up - A Thundering Success 14340
26 Rural Marketing: Challenges Opportunities and Beyond 22189
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22135
28 Creative Marketing Communication: Interactive Advertising Campaigns 11167
29 What is Shockvertising? 25959
30 Marketing Through Sports: The Evolution and Future 29082
31 Village Laundry Service, A Story Of The Start Up 12085
32 Being Flawsome - Ensuring Brand Loyalty 14975
33 Chanakya Niti And Marketing Strategies 20404
34 Royal Enfield Bullet - Felt The Thump! 11254
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23012
36 Subliminal Marketing - What You See You May Not See! 14915
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16486
38 Customer Is King – Make The King Happy 24451
39 Marketing Strategies & Innovations In The Services Sector 14593
40 Segmentation Targeting & Positioning-Defining Product Lines 27251
41 Role Of Technology In Marketing 21004
42 How To Create Snob Effect In Marketing? 14873
43 Health Insurance: A Push Or A Pull Product? 11257
44 A Strategic Perspective Of Kerala Tourism 26974
45 Opportunities In Online Marketing 10408
46 Challenges Of Digital Marketing 18693
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10769
48 Then & Now - A Coke Story 14435
49 What's This App - Whatsapp Success Story! 25337
50 Flying High: What Keeps Indigo Going 11481
51 Brand Activation: Bringing Spirit Of Brands To Life 16194
52 Indian Rural Market: The Next Big Thing 24073
53 Oreo – Milky’s Favourite Cookie Turns 100 10859
54 The Happy Birds: Success Story of Angry Birds 12028
55 Tata Motors JLR - The Success Story 14597
56 An Analysis On Lux Beauty Soap 40004
57 Latest Trend In Marketing Environment: Viral Marketing 10035
58 Impact Of The ZooZoo Commercials For Value Added Services 16609
59 What Can We Learn From Strategy Games 14009
60 The Reverse of Marketing=De-Marketing 17640
61 Is There A Better Way To Sell To Rural Market 12527
62 Why & How Marketers Target Kids 15660
63 Disruptive Innovation: Strategist’s Dilemma 11100
64 Entry Strategies For Automobile Companies In African Markets 13755
65 Park Avenue I.Q: New Name In The World Of Deodorants 16900
66 Flipkart.com - The Success Saga 21954
67 Pester Power: The Influential Kids 12119
68 Destination Branding- How does it Work 13298
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15095
70 Dirty Marketing- Fighting brands unethically 11555
71 Hero Honda Rebranding to Hero MotoCorp 14371
72 Standardize or Localize- A better way to lead markets 11858
73 Critical Success Factors for Devising Strategies for Airline Players 19285
74 Mom and Pop Stores Score Over Giant Supermarkets 11406
75 Regional Aspiration Marketing- A Step Further 10726
76 Value and benefit- The customer perspective 14231
77 Merchandising- The Brand Building Strategy 10083
78 The ill-effects of Globalization 10295
79 Brand Ferrari - The Dream Machine 13122
80 Retail Industry : Boon or Bane ? 12759
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20939
82 Premium Brands- Prestige, Value and Quality 20259
83 JustDial: The Information and Business Listings Directory 24288
84 Corporate branding vs Product branding 13486
85 Sales vs Marketing - Do They complement or compete ? 29217
86 Is Advertising an art of Lying ? 16097
87 Glocalization-The McD and KFC Way ? 12867
88 Breakthrough Products: Entering a New World 25469
89 4 P's of Management 56730
90 Walt Disney: A Magical Brand 16551
91 Evaluating Advertisement Campaigns: Analyzing Customers 10558
92 Brand Manchester United : A Theatre of Dreams 10610
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12251
94 10 Reasons Why Airline Industry is Unique ? 49260
95 Role of Brand Ambassadors in Recession 10394
96 Reverse Pricing - Getting it Right ! 11658
97 Copyright & Trademark violations: Rural Marketing Success ? 14871
98 Premium Niche Marketing: Small World and Big Business 15260
99 Surrogate Advertising: Softly promoting hard products 10350
100 TATA Nano : Khushiyon Ki Chaabi 14615
 
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