1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12713
2 Growing Business through Customer Funnels 5977
3 Business Strategy in a Digital Age 9885
4 Live Video Marketing- Influencing Customers Real-time 8263
5 Marketing Insights for Software Startups 8264
6 Difference between Customer and Consumer 12113
7 Business Strategy of Uber in Europe & its Way Ahead 21212
8 Fogg Deodorants- Capturing the Market 33975
9 E-commerce - Threat to Traditional Retail? 11552
10 Experience Gifting - A Boom in Gifting Industry 12772
11 Pester Power: Influence of Children in Purchase decision 11157
12 Marketing Through Mascot – Building Brand Identity 12259
13 Reebok’s Rebranding – A Comprehensive Analysis 21025
14 Hindustan Motors Ambassador - The End of an Era 14202
15 Click And Brick Of Bharat Matrimony 11645
16 Marketing 3.0 – Values Driven Marketing 14298
17 DRIP -The Marketing Communication Model 44923
18 How Titan Watches is Still a Market Leader-Brand Identity! 11733
19 Social Media Marketing - A Double Edge Sword 11184
20 Repackaging And Repositioning - Gaining Competitive Advantage 14903
21 Senior Citizens as Target Group 10926
22 Cause Related Marketing: Giving More Than Just Spare Change? 11069
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17477
24 Let’s Get Packing - Importance of Packaging 11482
25 Thums Up - A Thundering Success 13723
26 Rural Marketing: Challenges Opportunities and Beyond 21824
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21929
28 Creative Marketing Communication: Interactive Advertising Campaigns 10788
29 What is Shockvertising? 25472
30 Marketing Through Sports: The Evolution and Future 28830
31 Village Laundry Service, A Story Of The Start Up 11587
32 Being Flawsome - Ensuring Brand Loyalty 14704
33 Chanakya Niti And Marketing Strategies 20004
34 Royal Enfield Bullet - Felt The Thump! 10885
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22466
36 Subliminal Marketing - What You See You May Not See! 14636
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15946
38 Customer Is King – Make The King Happy 24008
39 Marketing Strategies & Innovations In The Services Sector 14163
40 Segmentation Targeting & Positioning-Defining Product Lines 26871
41 Role Of Technology In Marketing 20743
42 How To Create Snob Effect In Marketing? 14476
43 Health Insurance: A Push Or A Pull Product? 11055
44 A Strategic Perspective Of Kerala Tourism 26527
45 Opportunities In Online Marketing 10191
46 Challenges Of Digital Marketing 18288
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10475
48 Then & Now - A Coke Story 14081
49 What's This App - Whatsapp Success Story! 25096
50 Flying High: What Keeps Indigo Going 11012
51 Brand Activation: Bringing Spirit Of Brands To Life 15896
52 Indian Rural Market: The Next Big Thing 23834
53 Oreo – Milky’s Favourite Cookie Turns 100 10538
54 The Happy Birds: Success Story of Angry Birds 11635
55 Tata Motors JLR - The Success Story 14231
56 An Analysis On Lux Beauty Soap 39409
57 Latest Trend In Marketing Environment: Viral Marketing 9771
58 Impact Of The ZooZoo Commercials For Value Added Services 16100
59 What Can We Learn From Strategy Games 13794
60 The Reverse of Marketing=De-Marketing 17135
61 Is There A Better Way To Sell To Rural Market 12267
62 Why & How Marketers Target Kids 15125
63 Disruptive Innovation: Strategist’s Dilemma 10563
64 Entry Strategies For Automobile Companies In African Markets 13464
65 Park Avenue I.Q: New Name In The World Of Deodorants 16564
66 Flipkart.com - The Success Saga 21512
67 Pester Power: The Influential Kids 11790
68 Destination Branding- How does it Work 13049
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14667
70 Dirty Marketing- Fighting brands unethically 11115
71 Hero Honda Rebranding to Hero MotoCorp 13805
72 Standardize or Localize- A better way to lead markets 11618
73 Critical Success Factors for Devising Strategies for Airline Players 18871
74 Mom and Pop Stores Score Over Giant Supermarkets 11014
75 Regional Aspiration Marketing- A Step Further 10378
76 Value and benefit- The customer perspective 14025
77 Merchandising- The Brand Building Strategy 9837
78 The ill-effects of Globalization 10110
79 Brand Ferrari - The Dream Machine 12843
80 Retail Industry : Boon or Bane ? 12489
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20563
82 Premium Brands- Prestige, Value and Quality 19625
83 JustDial: The Information and Business Listings Directory 23701
84 Corporate branding vs Product branding 13241
85 Sales vs Marketing - Do They complement or compete ? 28794
86 Is Advertising an art of Lying ? 15829
87 Glocalization-The McD and KFC Way ? 12386
88 Breakthrough Products: Entering a New World 25070
89 4 P's of Management 56236
90 Walt Disney: A Magical Brand 16134
91 Evaluating Advertisement Campaigns: Analyzing Customers 10290
92 Brand Manchester United : A Theatre of Dreams 10303
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12032
94 10 Reasons Why Airline Industry is Unique ? 48838
95 Role of Brand Ambassadors in Recession 10155
96 Reverse Pricing - Getting it Right ! 11344
97 Copyright & Trademark violations: Rural Marketing Success ? 14582
98 Premium Niche Marketing: Small World and Big Business 14867
99 Surrogate Advertising: Softly promoting hard products 10121
100 TATA Nano : Khushiyon Ki Chaabi 14112
 
Page 1 of 2