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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21726
14 Hindustan Motors Ambassador - The End of an Era 14636
15 Click And Brick Of Bharat Matrimony 12038
16 Marketing 3.0 – Values Driven Marketing 14823
17 DRIP -The Marketing Communication Model 45624
18 How Titan Watches is Still a Market Leader-Brand Identity! 12217
19 Social Media Marketing - A Double Edge Sword 11423
20 Repackaging And Repositioning - Gaining Competitive Advantage 15231
21 Senior Citizens as Target Group 11236
22 Cause Related Marketing: Giving More Than Just Spare Change? 11322
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17783
24 Let’s Get Packing - Importance of Packaging 11677
25 Thums Up - A Thundering Success 14247
26 Rural Marketing: Challenges Opportunities and Beyond 22135
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22099
28 Creative Marketing Communication: Interactive Advertising Campaigns 11104
29 What is Shockvertising? 25879
30 Marketing Through Sports: The Evolution and Future 29048
31 Village Laundry Service, A Story Of The Start Up 12012
32 Being Flawsome - Ensuring Brand Loyalty 14932
33 Chanakya Niti And Marketing Strategies 20343
34 Royal Enfield Bullet - Felt The Thump! 11198
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22925
36 Subliminal Marketing - What You See You May Not See! 14872
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16404
38 Customer Is King – Make The King Happy 24387
39 Marketing Strategies & Innovations In The Services Sector 14528
40 Segmentation Targeting & Positioning-Defining Product Lines 27192
41 Role Of Technology In Marketing 20967
42 How To Create Snob Effect In Marketing? 14805
43 Health Insurance: A Push Or A Pull Product? 11234
44 A Strategic Perspective Of Kerala Tourism 26906
45 Opportunities In Online Marketing 10370
46 Challenges Of Digital Marketing 18633
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10724
48 Then & Now - A Coke Story 14384
49 What's This App - Whatsapp Success Story! 25302
50 Flying High: What Keeps Indigo Going 11410
51 Brand Activation: Bringing Spirit Of Brands To Life 16139
52 Indian Rural Market: The Next Big Thing 24029
53 Oreo – Milky’s Favourite Cookie Turns 100 10814
54 The Happy Birds: Success Story of Angry Birds 11962
55 Tata Motors JLR - The Success Story 14533
56 An Analysis On Lux Beauty Soap 39866
57 Latest Trend In Marketing Environment: Viral Marketing 9996
58 Impact Of The ZooZoo Commercials For Value Added Services 16523
59 What Can We Learn From Strategy Games 13971
60 The Reverse of Marketing=De-Marketing 17572
61 Is There A Better Way To Sell To Rural Market 12477
62 Why & How Marketers Target Kids 15585
63 Disruptive Innovation: Strategist’s Dilemma 11014
64 Entry Strategies For Automobile Companies In African Markets 13711
65 Park Avenue I.Q: New Name In The World Of Deodorants 16849
66 Flipkart.com - The Success Saga 21889
67 Pester Power: The Influential Kids 12070
68 Destination Branding- How does it Work 13262
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15031
70 Dirty Marketing- Fighting brands unethically 11487
71 Hero Honda Rebranding to Hero MotoCorp 14278
72 Standardize or Localize- A better way to lead markets 11820
73 Critical Success Factors for Devising Strategies for Airline Players 19222
74 Mom and Pop Stores Score Over Giant Supermarkets 11352
75 Regional Aspiration Marketing- A Step Further 10680
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10033
78 The ill-effects of Globalization 10263
79 Brand Ferrari - The Dream Machine 13082
80 Retail Industry : Boon or Bane ? 12725
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20883
82 Premium Brands- Prestige, Value and Quality 20156
83 JustDial: The Information and Business Listings Directory 24193
84 Corporate branding vs Product branding 13455
85 Sales vs Marketing - Do They complement or compete ? 29150
86 Is Advertising an art of Lying ? 16055
87 Glocalization-The McD and KFC Way ? 12795
88 Breakthrough Products: Entering a New World 25404
89 4 P's of Management 56660
90 Walt Disney: A Magical Brand 16486
91 Evaluating Advertisement Campaigns: Analyzing Customers 10506
92 Brand Manchester United : A Theatre of Dreams 10560
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12216
94 10 Reasons Why Airline Industry is Unique ? 49203
95 Role of Brand Ambassadors in Recession 10356
96 Reverse Pricing - Getting it Right ! 11606
97 Copyright & Trademark violations: Rural Marketing Success ? 14820
98 Premium Niche Marketing: Small World and Big Business 15197
99 Surrogate Advertising: Softly promoting hard products 10314
100 TATA Nano : Khushiyon Ki Chaabi 14546
101 Royal Enfield Bullet - The Indian Cult Brand ! 19970
102 Do Brands have finite lives ? 20035
103 Why Twitter is so successful ? 19688
104 M.R.P: Setting your own price ? 10399
105 The New Age Marketing Warfare ! 12870
 
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