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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21683
14 Hindustan Motors Ambassador - The End of an Era 14560
15 Click And Brick Of Bharat Matrimony 11997
16 Marketing 3.0 – Values Driven Marketing 14762
17 DRIP -The Marketing Communication Model 45540
18 How Titan Watches is Still a Market Leader-Brand Identity! 12174
19 Social Media Marketing - A Double Edge Sword 11393
20 Repackaging And Repositioning - Gaining Competitive Advantage 15192
21 Senior Citizens as Target Group 11206
22 Cause Related Marketing: Giving More Than Just Spare Change? 11287
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17744
24 Let’s Get Packing - Importance of Packaging 11661
25 Thums Up - A Thundering Success 14189
26 Rural Marketing: Challenges Opportunities and Beyond 22102
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22078
28 Creative Marketing Communication: Interactive Advertising Campaigns 11063
29 What is Shockvertising? 25833
30 Marketing Through Sports: The Evolution and Future 29026
31 Village Laundry Service, A Story Of The Start Up 11961
32 Being Flawsome - Ensuring Brand Loyalty 14901
33 Chanakya Niti And Marketing Strategies 20310
34 Royal Enfield Bullet - Felt The Thump! 11164
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22879
36 Subliminal Marketing - What You See You May Not See! 14836
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16356
38 Customer Is King – Make The King Happy 24344
39 Marketing Strategies & Innovations In The Services Sector 14485
40 Segmentation Targeting & Positioning-Defining Product Lines 27146
41 Role Of Technology In Marketing 20943
42 How To Create Snob Effect In Marketing? 14766
43 Health Insurance: A Push Or A Pull Product? 11214
44 A Strategic Perspective Of Kerala Tourism 26868
45 Opportunities In Online Marketing 10346
46 Challenges Of Digital Marketing 18585
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10697
48 Then & Now - A Coke Story 14346
49 What's This App - Whatsapp Success Story! 25275
50 Flying High: What Keeps Indigo Going 11351
51 Brand Activation: Bringing Spirit Of Brands To Life 16106
52 Indian Rural Market: The Next Big Thing 24006
53 Oreo – Milky’s Favourite Cookie Turns 100 10785
54 The Happy Birds: Success Story of Angry Birds 11907
55 Tata Motors JLR - The Success Story 14504
56 An Analysis On Lux Beauty Soap 39812
57 Latest Trend In Marketing Environment: Viral Marketing 9965
58 Impact Of The ZooZoo Commercials For Value Added Services 16473
59 What Can We Learn From Strategy Games 13949
60 The Reverse of Marketing=De-Marketing 17531
61 Is There A Better Way To Sell To Rural Market 12460
62 Why & How Marketers Target Kids 15536
63 Disruptive Innovation: Strategist’s Dilemma 10965
64 Entry Strategies For Automobile Companies In African Markets 13676
65 Park Avenue I.Q: New Name In The World Of Deodorants 16820
66 Flipkart.com - The Success Saga 21833
67 Pester Power: The Influential Kids 12043
68 Destination Branding- How does it Work 13236
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14986
70 Dirty Marketing- Fighting brands unethically 11443
71 Hero Honda Rebranding to Hero MotoCorp 14222
72 Standardize or Localize- A better way to lead markets 11797
73 Critical Success Factors for Devising Strategies for Airline Players 19189
74 Mom and Pop Stores Score Over Giant Supermarkets 11310
75 Regional Aspiration Marketing- A Step Further 10650
76 Value and benefit- The customer perspective 14179
77 Merchandising- The Brand Building Strategy 10017
78 The ill-effects of Globalization 10244
79 Brand Ferrari - The Dream Machine 13057
80 Retail Industry : Boon or Bane ? 12693
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20846
82 Premium Brands- Prestige, Value and Quality 20096
83 JustDial: The Information and Business Listings Directory 24142
84 Corporate branding vs Product branding 13430
85 Sales vs Marketing - Do They complement or compete ? 29108
86 Is Advertising an art of Lying ? 16025
87 Glocalization-The McD and KFC Way ? 12753
88 Breakthrough Products: Entering a New World 25358
89 4 P's of Management 56619
90 Walt Disney: A Magical Brand 16450
91 Evaluating Advertisement Campaigns: Analyzing Customers 10477
92 Brand Manchester United : A Theatre of Dreams 10527
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12197
94 10 Reasons Why Airline Industry is Unique ? 49155
95 Role of Brand Ambassadors in Recession 10332
96 Reverse Pricing - Getting it Right ! 11575
97 Copyright & Trademark violations: Rural Marketing Success ? 14790
98 Premium Niche Marketing: Small World and Big Business 15157
99 Surrogate Advertising: Softly promoting hard products 10292
100 TATA Nano : Khushiyon Ki Chaabi 14504
101 Royal Enfield Bullet - The Indian Cult Brand ! 19921
102 Do Brands have finite lives ? 20010
103 Why Twitter is so successful ? 19666
104 M.R.P: Setting your own price ? 10359
105 The New Age Marketing Warfare ! 12837
 
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