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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22297
14 Hindustan Motors Ambassador - The End of an Era 15012
15 Click And Brick Of Bharat Matrimony 12406
16 Marketing 3.0 – Values Driven Marketing 15297
17 DRIP -The Marketing Communication Model 46175
18 How Titan Watches is Still a Market Leader-Brand Identity! 12538
19 Social Media Marketing - A Double Edge Sword 11635
20 Repackaging And Repositioning - Gaining Competitive Advantage 15544
21 Senior Citizens as Target Group 11592
22 Cause Related Marketing: Giving More Than Just Spare Change? 11535
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18094
24 Let’s Get Packing - Importance of Packaging 11872
25 Thums Up - A Thundering Success 14716
26 Rural Marketing: Challenges Opportunities and Beyond 22407
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22285
28 Creative Marketing Communication: Interactive Advertising Campaigns 11374
29 What is Shockvertising? 26266
30 Marketing Through Sports: The Evolution and Future 29247
31 Village Laundry Service, A Story Of The Start Up 12380
32 Being Flawsome - Ensuring Brand Loyalty 15135
33 Chanakya Niti And Marketing Strategies 20635
34 Royal Enfield Bullet - Felt The Thump! 11489
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23423
36 Subliminal Marketing - What You See You May Not See! 15100
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16790
38 Customer Is King – Make The King Happy 24821
39 Marketing Strategies & Innovations In The Services Sector 14884
40 Segmentation Targeting & Positioning-Defining Product Lines 27461
41 Role Of Technology In Marketing 21144
42 How To Create Snob Effect In Marketing? 15078
43 Health Insurance: A Push Or A Pull Product? 11471
44 A Strategic Perspective Of Kerala Tourism 27230
45 Opportunities In Online Marketing 10538
46 Challenges Of Digital Marketing 18985
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10958
48 Then & Now - A Coke Story 14636
49 What's This App - Whatsapp Success Story! 25480
50 Flying High: What Keeps Indigo Going 11720
51 Brand Activation: Bringing Spirit Of Brands To Life 16410
52 Indian Rural Market: The Next Big Thing 24226
53 Oreo – Milky’s Favourite Cookie Turns 100 11065
54 The Happy Birds: Success Story of Angry Birds 12397
55 Tata Motors JLR - The Success Story 14836
56 An Analysis On Lux Beauty Soap 40491
57 Latest Trend In Marketing Environment: Viral Marketing 10181
58 Impact Of The ZooZoo Commercials For Value Added Services 16870
59 What Can We Learn From Strategy Games 14137
60 The Reverse of Marketing=De-Marketing 17994
61 Is There A Better Way To Sell To Rural Market 12782
62 Why & How Marketers Target Kids 15942
63 Disruptive Innovation: Strategist’s Dilemma 11377
64 Entry Strategies For Automobile Companies In African Markets 13902
65 Park Avenue I.Q: New Name In The World Of Deodorants 17054
66 Flipkart.com - The Success Saga 22167
67 Pester Power: The Influential Kids 12325
68 Destination Branding- How does it Work 13449
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15299
70 Dirty Marketing- Fighting brands unethically 11770
71 Hero Honda Rebranding to Hero MotoCorp 14673
72 Standardize or Localize- A better way to lead markets 12099
73 Critical Success Factors for Devising Strategies for Airline Players 19602
74 Mom and Pop Stores Score Over Giant Supermarkets 11581
75 Regional Aspiration Marketing- A Step Further 10917
76 Value and benefit- The customer perspective 14374
77 Merchandising- The Brand Building Strategy 10224
78 The ill-effects of Globalization 10421
79 Brand Ferrari - The Dream Machine 13351
80 Retail Industry : Boon or Bane ? 12921
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21157
82 Premium Brands- Prestige, Value and Quality 20646
83 JustDial: The Information and Business Listings Directory 24668
84 Corporate branding vs Product branding 13656
85 Sales vs Marketing - Do They complement or compete ? 29499
86 Is Advertising an art of Lying ? 16269
87 Glocalization-The McD and KFC Way ? 13079
88 Breakthrough Products: Entering a New World 25674
89 4 P's of Management 57007
90 Walt Disney: A Magical Brand 16799
91 Evaluating Advertisement Campaigns: Analyzing Customers 10760
92 Brand Manchester United : A Theatre of Dreams 10807
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12416
94 10 Reasons Why Airline Industry is Unique ? 49606
95 Role of Brand Ambassadors in Recession 10644
96 Reverse Pricing - Getting it Right ! 11865
97 Copyright & Trademark violations: Rural Marketing Success ? 15037
98 Premium Niche Marketing: Small World and Big Business 15504
99 Surrogate Advertising: Softly promoting hard products 10493
100 TATA Nano : Khushiyon Ki Chaabi 14849
101 Royal Enfield Bullet - The Indian Cult Brand ! 20314
102 Do Brands have finite lives ? 20253
103 Why Twitter is so successful ? 19952
104 M.R.P: Setting your own price ? 10657
105 The New Age Marketing Warfare ! 13089
 
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