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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21470
14 Hindustan Motors Ambassador - The End of an Era 14400
15 Click And Brick Of Bharat Matrimony 11838
16 Marketing 3.0 – Values Driven Marketing 14587
17 DRIP -The Marketing Communication Model 45265
18 How Titan Watches is Still a Market Leader-Brand Identity! 12069
19 Social Media Marketing - A Double Edge Sword 11305
20 Repackaging And Repositioning - Gaining Competitive Advantage 15062
21 Senior Citizens as Target Group 11095
22 Cause Related Marketing: Giving More Than Just Spare Change? 11191
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17645
24 Let’s Get Packing - Importance of Packaging 11600
25 Thums Up - A Thundering Success 14007
26 Rural Marketing: Challenges Opportunities and Beyond 21990
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22023
28 Creative Marketing Communication: Interactive Advertising Campaigns 10952
29 What is Shockvertising? 25669
30 Marketing Through Sports: The Evolution and Future 28955
31 Village Laundry Service, A Story Of The Start Up 11779
32 Being Flawsome - Ensuring Brand Loyalty 14831
33 Chanakya Niti And Marketing Strategies 20193
34 Royal Enfield Bullet - Felt The Thump! 11058
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22713
36 Subliminal Marketing - What You See You May Not See! 14763
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16178
38 Customer Is King – Make The King Happy 24213
39 Marketing Strategies & Innovations In The Services Sector 14365
40 Segmentation Targeting & Positioning-Defining Product Lines 27028
41 Role Of Technology In Marketing 20861
42 How To Create Snob Effect In Marketing? 14653
43 Health Insurance: A Push Or A Pull Product? 11163
44 A Strategic Perspective Of Kerala Tourism 26737
45 Opportunities In Online Marketing 10291
46 Challenges Of Digital Marketing 18466
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10606
48 Then & Now - A Coke Story 14250
49 What's This App - Whatsapp Success Story! 25202
50 Flying High: What Keeps Indigo Going 11215
51 Brand Activation: Bringing Spirit Of Brands To Life 16027
52 Indian Rural Market: The Next Big Thing 23944
53 Oreo – Milky’s Favourite Cookie Turns 100 10692
54 The Happy Birds: Success Story of Angry Birds 11792
55 Tata Motors JLR - The Success Story 14387
56 An Analysis On Lux Beauty Soap 39639
57 Latest Trend In Marketing Environment: Viral Marketing 9900
58 Impact Of The ZooZoo Commercials For Value Added Services 16331
59 What Can We Learn From Strategy Games 13889
60 The Reverse of Marketing=De-Marketing 17364
61 Is There A Better Way To Sell To Rural Market 12388
62 Why & How Marketers Target Kids 15354
63 Disruptive Innovation: Strategist’s Dilemma 10841
64 Entry Strategies For Automobile Companies In African Markets 13582
65 Park Avenue I.Q: New Name In The World Of Deodorants 16714
66 Flipkart.com - The Success Saga 21699
67 Pester Power: The Influential Kids 11946
68 Destination Branding- How does it Work 13176
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14861
70 Dirty Marketing- Fighting brands unethically 11308
71 Hero Honda Rebranding to Hero MotoCorp 14056
72 Standardize or Localize- A better way to lead markets 11742
73 Critical Success Factors for Devising Strategies for Airline Players 19056
74 Mom and Pop Stores Score Over Giant Supermarkets 11196
75 Regional Aspiration Marketing- A Step Further 10562
76 Value and benefit- The customer perspective 14119
77 Merchandising- The Brand Building Strategy 9949
78 The ill-effects of Globalization 10192
79 Brand Ferrari - The Dream Machine 12976
80 Retail Industry : Boon or Bane ? 12610
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20728
82 Premium Brands- Prestige, Value and Quality 19886
83 JustDial: The Information and Business Listings Directory 23993
84 Corporate branding vs Product branding 13361
85 Sales vs Marketing - Do They complement or compete ? 28967
86 Is Advertising an art of Lying ? 15951
87 Glocalization-The McD and KFC Way ? 12605
88 Breakthrough Products: Entering a New World 25237
89 4 P's of Management 56460
90 Walt Disney: A Magical Brand 16310
91 Evaluating Advertisement Campaigns: Analyzing Customers 10402
92 Brand Manchester United : A Theatre of Dreams 10441
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12138
94 10 Reasons Why Airline Industry is Unique ? 49020
95 Role of Brand Ambassadors in Recession 10267
96 Reverse Pricing - Getting it Right ! 11494
97 Copyright & Trademark violations: Rural Marketing Success ? 14725
98 Premium Niche Marketing: Small World and Big Business 15037
99 Surrogate Advertising: Softly promoting hard products 10228
100 TATA Nano : Khushiyon Ki Chaabi 14351
101 Royal Enfield Bullet - The Indian Cult Brand ! 19788
102 Do Brands have finite lives ? 19900
103 Why Twitter is so successful ? 19586
104 M.R.P: Setting your own price ? 10245
105 The New Age Marketing Warfare ! 12731
 
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