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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21459
14 Hindustan Motors Ambassador - The End of an Era 14396
15 Click And Brick Of Bharat Matrimony 11834
16 Marketing 3.0 – Values Driven Marketing 14580
17 DRIP -The Marketing Communication Model 45257
18 How Titan Watches is Still a Market Leader-Brand Identity! 12067
19 Social Media Marketing - A Double Edge Sword 11304
20 Repackaging And Repositioning - Gaining Competitive Advantage 15059
21 Senior Citizens as Target Group 11092
22 Cause Related Marketing: Giving More Than Just Spare Change? 11191
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17641
24 Let’s Get Packing - Importance of Packaging 11599
25 Thums Up - A Thundering Success 14002
26 Rural Marketing: Challenges Opportunities and Beyond 21990
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22023
28 Creative Marketing Communication: Interactive Advertising Campaigns 10950
29 What is Shockvertising? 25666
30 Marketing Through Sports: The Evolution and Future 28954
31 Village Laundry Service, A Story Of The Start Up 11773
32 Being Flawsome - Ensuring Brand Loyalty 14829
33 Chanakya Niti And Marketing Strategies 20190
34 Royal Enfield Bullet - Felt The Thump! 11052
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22709
36 Subliminal Marketing - What You See You May Not See! 14760
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16172
38 Customer Is King – Make The King Happy 24212
39 Marketing Strategies & Innovations In The Services Sector 14362
40 Segmentation Targeting & Positioning-Defining Product Lines 27026
41 Role Of Technology In Marketing 20860
42 How To Create Snob Effect In Marketing? 14652
43 Health Insurance: A Push Or A Pull Product? 11161
44 A Strategic Perspective Of Kerala Tourism 26736
45 Opportunities In Online Marketing 10290
46 Challenges Of Digital Marketing 18462
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10605
48 Then & Now - A Coke Story 14247
49 What's This App - Whatsapp Success Story! 25202
50 Flying High: What Keeps Indigo Going 11214
51 Brand Activation: Bringing Spirit Of Brands To Life 16023
52 Indian Rural Market: The Next Big Thing 23943
53 Oreo – Milky’s Favourite Cookie Turns 100 10688
54 The Happy Birds: Success Story of Angry Birds 11790
55 Tata Motors JLR - The Success Story 14381
56 An Analysis On Lux Beauty Soap 39636
57 Latest Trend In Marketing Environment: Viral Marketing 9899
58 Impact Of The ZooZoo Commercials For Value Added Services 16328
59 What Can We Learn From Strategy Games 13889
60 The Reverse of Marketing=De-Marketing 17361
61 Is There A Better Way To Sell To Rural Market 12387
62 Why & How Marketers Target Kids 15350
63 Disruptive Innovation: Strategist’s Dilemma 10837
64 Entry Strategies For Automobile Companies In African Markets 13582
65 Park Avenue I.Q: New Name In The World Of Deodorants 16714
66 Flipkart.com - The Success Saga 21695
67 Pester Power: The Influential Kids 11941
68 Destination Branding- How does it Work 13175
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14858
70 Dirty Marketing- Fighting brands unethically 11303
71 Hero Honda Rebranding to Hero MotoCorp 14048
72 Standardize or Localize- A better way to lead markets 11740
73 Critical Success Factors for Devising Strategies for Airline Players 19053
74 Mom and Pop Stores Score Over Giant Supermarkets 11193
75 Regional Aspiration Marketing- A Step Further 10561
76 Value and benefit- The customer perspective 14118
77 Merchandising- The Brand Building Strategy 9948
78 The ill-effects of Globalization 10192
79 Brand Ferrari - The Dream Machine 12975
80 Retail Industry : Boon or Bane ? 12609
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20724
82 Premium Brands- Prestige, Value and Quality 19880
83 JustDial: The Information and Business Listings Directory 23988
84 Corporate branding vs Product branding 13361
85 Sales vs Marketing - Do They complement or compete ? 28964
86 Is Advertising an art of Lying ? 15949
87 Glocalization-The McD and KFC Way ? 12601
88 Breakthrough Products: Entering a New World 25233
89 4 P's of Management 56456
90 Walt Disney: A Magical Brand 16309
91 Evaluating Advertisement Campaigns: Analyzing Customers 10400
92 Brand Manchester United : A Theatre of Dreams 10440
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12138
94 10 Reasons Why Airline Industry is Unique ? 49017
95 Role of Brand Ambassadors in Recession 10266
96 Reverse Pricing - Getting it Right ! 11491
97 Copyright & Trademark violations: Rural Marketing Success ? 14724
98 Premium Niche Marketing: Small World and Big Business 15034
99 Surrogate Advertising: Softly promoting hard products 10228
100 TATA Nano : Khushiyon Ki Chaabi 14348
101 Royal Enfield Bullet - The Indian Cult Brand ! 19782
102 Do Brands have finite lives ? 19897
103 Why Twitter is so successful ? 19586
104 M.R.P: Setting your own price ? 10242
105 The New Age Marketing Warfare ! 12729
 
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