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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22079
14 Hindustan Motors Ambassador - The End of an Era 14878
15 Click And Brick Of Bharat Matrimony 12277
16 Marketing 3.0 – Values Driven Marketing 15098
17 DRIP -The Marketing Communication Model 45963
18 How Titan Watches is Still a Market Leader-Brand Identity! 12400
19 Social Media Marketing - A Double Edge Sword 11556
20 Repackaging And Repositioning - Gaining Competitive Advantage 15430
21 Senior Citizens as Target Group 11485
22 Cause Related Marketing: Giving More Than Just Spare Change? 11444
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17973
24 Let’s Get Packing - Importance of Packaging 11792
25 Thums Up - A Thundering Success 14527
26 Rural Marketing: Challenges Opportunities and Beyond 22294
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22209
28 Creative Marketing Communication: Interactive Advertising Campaigns 11269
29 What is Shockvertising? 26119
30 Marketing Through Sports: The Evolution and Future 29158
31 Village Laundry Service, A Story Of The Start Up 12227
32 Being Flawsome - Ensuring Brand Loyalty 15055
33 Chanakya Niti And Marketing Strategies 20523
34 Royal Enfield Bullet - Felt The Thump! 11375
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23266
36 Subliminal Marketing - What You See You May Not See! 15022
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16663
38 Customer Is King – Make The King Happy 24688
39 Marketing Strategies & Innovations In The Services Sector 14736
40 Segmentation Targeting & Positioning-Defining Product Lines 27353
41 Role Of Technology In Marketing 21073
42 How To Create Snob Effect In Marketing? 14981
43 Health Insurance: A Push Or A Pull Product? 11406
44 A Strategic Perspective Of Kerala Tourism 27117
45 Opportunities In Online Marketing 10472
46 Challenges Of Digital Marketing 18830
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10858
48 Then & Now - A Coke Story 14540
49 What's This App - Whatsapp Success Story! 25407
50 Flying High: What Keeps Indigo Going 11601
51 Brand Activation: Bringing Spirit Of Brands To Life 16307
52 Indian Rural Market: The Next Big Thing 24144
53 Oreo – Milky’s Favourite Cookie Turns 100 10965
54 The Happy Birds: Success Story of Angry Birds 12254
55 Tata Motors JLR - The Success Story 14724
56 An Analysis On Lux Beauty Soap 40289
57 Latest Trend In Marketing Environment: Viral Marketing 10112
58 Impact Of The ZooZoo Commercials For Value Added Services 16748
59 What Can We Learn From Strategy Games 14071
60 The Reverse of Marketing=De-Marketing 17842
61 Is There A Better Way To Sell To Rural Market 12704
62 Why & How Marketers Target Kids 15810
63 Disruptive Innovation: Strategist’s Dilemma 11274
64 Entry Strategies For Automobile Companies In African Markets 13823
65 Park Avenue I.Q: New Name In The World Of Deodorants 16978
66 Flipkart.com - The Success Saga 22063
67 Pester Power: The Influential Kids 12212
68 Destination Branding- How does it Work 13378
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15201
70 Dirty Marketing- Fighting brands unethically 11664
71 Hero Honda Rebranding to Hero MotoCorp 14516
72 Standardize or Localize- A better way to lead markets 12022
73 Critical Success Factors for Devising Strategies for Airline Players 19480
74 Mom and Pop Stores Score Over Giant Supermarkets 11494
75 Regional Aspiration Marketing- A Step Further 10825
76 Value and benefit- The customer perspective 14302
77 Merchandising- The Brand Building Strategy 10145
78 The ill-effects of Globalization 10353
79 Brand Ferrari - The Dream Machine 13279
80 Retail Industry : Boon or Bane ? 12844
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21043
82 Premium Brands- Prestige, Value and Quality 20458
83 JustDial: The Information and Business Listings Directory 24497
84 Corporate branding vs Product branding 13560
85 Sales vs Marketing - Do They complement or compete ? 29363
86 Is Advertising an art of Lying ? 16194
87 Glocalization-The McD and KFC Way ? 12981
88 Breakthrough Products: Entering a New World 25573
89 4 P's of Management 56880
90 Walt Disney: A Magical Brand 16675
91 Evaluating Advertisement Campaigns: Analyzing Customers 10660
92 Brand Manchester United : A Theatre of Dreams 10704
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12334
94 10 Reasons Why Airline Industry is Unique ? 49475
95 Role of Brand Ambassadors in Recession 10556
96 Reverse Pricing - Getting it Right ! 11753
97 Copyright & Trademark violations: Rural Marketing Success ? 14948
98 Premium Niche Marketing: Small World and Big Business 15380
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14739
101 Royal Enfield Bullet - The Indian Cult Brand ! 20185
102 Do Brands have finite lives ? 20170
103 Why Twitter is so successful ? 19893
104 M.R.P: Setting your own price ? 10559
105 The New Age Marketing Warfare ! 13007
 
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