1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21811
14 Hindustan Motors Ambassador - The End of an Era 14716
15 Click And Brick Of Bharat Matrimony 12099
16 Marketing 3.0 – Values Driven Marketing 14898
17 DRIP -The Marketing Communication Model 45729
18 How Titan Watches is Still a Market Leader-Brand Identity! 12275
19 Social Media Marketing - A Double Edge Sword 11460
20 Repackaging And Repositioning - Gaining Competitive Advantage 15287
21 Senior Citizens as Target Group 11280
22 Cause Related Marketing: Giving More Than Just Spare Change? 11355
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17842
24 Let’s Get Packing - Importance of Packaging 11714
25 Thums Up - A Thundering Success 14327
26 Rural Marketing: Challenges Opportunities and Beyond 22180
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22132
28 Creative Marketing Communication: Interactive Advertising Campaigns 11159
29 What is Shockvertising? 25953
30 Marketing Through Sports: The Evolution and Future 29080
31 Village Laundry Service, A Story Of The Start Up 12077
32 Being Flawsome - Ensuring Brand Loyalty 14968
33 Chanakya Niti And Marketing Strategies 20396
34 Royal Enfield Bullet - Felt The Thump! 11247
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22999
36 Subliminal Marketing - What You See You May Not See! 14910
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16479
38 Customer Is King – Make The King Happy 24442
39 Marketing Strategies & Innovations In The Services Sector 14584
40 Segmentation Targeting & Positioning-Defining Product Lines 27240
41 Role Of Technology In Marketing 21001
42 How To Create Snob Effect In Marketing? 14865
43 Health Insurance: A Push Or A Pull Product? 11255
44 A Strategic Perspective Of Kerala Tourism 26965
45 Opportunities In Online Marketing 10404
46 Challenges Of Digital Marketing 18688
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10765
48 Then & Now - A Coke Story 14427
49 What's This App - Whatsapp Success Story! 25334
50 Flying High: What Keeps Indigo Going 11475
51 Brand Activation: Bringing Spirit Of Brands To Life 16188
52 Indian Rural Market: The Next Big Thing 24068
53 Oreo – Milky’s Favourite Cookie Turns 100 10853
54 The Happy Birds: Success Story of Angry Birds 12021
55 Tata Motors JLR - The Success Story 14589
56 An Analysis On Lux Beauty Soap 39984
57 Latest Trend In Marketing Environment: Viral Marketing 10030
58 Impact Of The ZooZoo Commercials For Value Added Services 16600
59 What Can We Learn From Strategy Games 14003
60 The Reverse of Marketing=De-Marketing 17635
61 Is There A Better Way To Sell To Rural Market 12520
62 Why & How Marketers Target Kids 15650
63 Disruptive Innovation: Strategist’s Dilemma 11087
64 Entry Strategies For Automobile Companies In African Markets 13752
65 Park Avenue I.Q: New Name In The World Of Deodorants 16896
66 Flipkart.com - The Success Saga 21947
67 Pester Power: The Influential Kids 12116
68 Destination Branding- How does it Work 13295
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15090
70 Dirty Marketing- Fighting brands unethically 11546
71 Hero Honda Rebranding to Hero MotoCorp 14353
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19273
74 Mom and Pop Stores Score Over Giant Supermarkets 11399
75 Regional Aspiration Marketing- A Step Further 10721
76 Value and benefit- The customer perspective 14228
77 Merchandising- The Brand Building Strategy 10082
78 The ill-effects of Globalization 10291
79 Brand Ferrari - The Dream Machine 13117
80 Retail Industry : Boon or Bane ? 12753
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20931
82 Premium Brands- Prestige, Value and Quality 20245
83 JustDial: The Information and Business Listings Directory 24276
84 Corporate branding vs Product branding 13482
85 Sales vs Marketing - Do They complement or compete ? 29211
86 Is Advertising an art of Lying ? 16092
87 Glocalization-The McD and KFC Way ? 12858
88 Breakthrough Products: Entering a New World 25462
89 4 P's of Management 56726
90 Walt Disney: A Magical Brand 16544
91 Evaluating Advertisement Campaigns: Analyzing Customers 10552
92 Brand Manchester United : A Theatre of Dreams 10604
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12250
94 10 Reasons Why Airline Industry is Unique ? 49251
95 Role of Brand Ambassadors in Recession 10390
96 Reverse Pricing - Getting it Right ! 11652
97 Copyright & Trademark violations: Rural Marketing Success ? 14864
98 Premium Niche Marketing: Small World and Big Business 15253
99 Surrogate Advertising: Softly promoting hard products 10343
100 TATA Nano : Khushiyon Ki Chaabi 14605
101 Royal Enfield Bullet - The Indian Cult Brand ! 20042
102 Do Brands have finite lives ? 20078
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10450
105 The New Age Marketing Warfare ! 12908
 
Page 1 of 2