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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21431
14 Hindustan Motors Ambassador - The End of an Era 14390
15 Click And Brick Of Bharat Matrimony 11825
16 Marketing 3.0 – Values Driven Marketing 14569
17 DRIP -The Marketing Communication Model 45235
18 How Titan Watches is Still a Market Leader-Brand Identity! 12041
19 Social Media Marketing - A Double Edge Sword 11297
20 Repackaging And Repositioning - Gaining Competitive Advantage 15047
21 Senior Citizens as Target Group 11080
22 Cause Related Marketing: Giving More Than Just Spare Change? 11186
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17635
24 Let’s Get Packing - Importance of Packaging 11594
25 Thums Up - A Thundering Success 13989
26 Rural Marketing: Challenges Opportunities and Beyond 21982
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22017
28 Creative Marketing Communication: Interactive Advertising Campaigns 10942
29 What is Shockvertising? 25652
30 Marketing Through Sports: The Evolution and Future 28951
31 Village Laundry Service, A Story Of The Start Up 11758
32 Being Flawsome - Ensuring Brand Loyalty 14823
33 Chanakya Niti And Marketing Strategies 20179
34 Royal Enfield Bullet - Felt The Thump! 11043
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22693
36 Subliminal Marketing - What You See You May Not See! 14754
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16161
38 Customer Is King – Make The King Happy 24200
39 Marketing Strategies & Innovations In The Services Sector 14351
40 Segmentation Targeting & Positioning-Defining Product Lines 27016
41 Role Of Technology In Marketing 20853
42 How To Create Snob Effect In Marketing? 14645
43 Health Insurance: A Push Or A Pull Product? 11156
44 A Strategic Perspective Of Kerala Tourism 26720
45 Opportunities In Online Marketing 10284
46 Challenges Of Digital Marketing 18450
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10596
48 Then & Now - A Coke Story 14239
49 What's This App - Whatsapp Success Story! 25198
50 Flying High: What Keeps Indigo Going 11204
51 Brand Activation: Bringing Spirit Of Brands To Life 16015
52 Indian Rural Market: The Next Big Thing 23939
53 Oreo – Milky’s Favourite Cookie Turns 100 10680
54 The Happy Birds: Success Story of Angry Birds 11782
55 Tata Motors JLR - The Success Story 14374
56 An Analysis On Lux Beauty Soap 39628
57 Latest Trend In Marketing Environment: Viral Marketing 9893
58 Impact Of The ZooZoo Commercials For Value Added Services 16319
59 What Can We Learn From Strategy Games 13882
60 The Reverse of Marketing=De-Marketing 17346
61 Is There A Better Way To Sell To Rural Market 12381
62 Why & How Marketers Target Kids 15343
63 Disruptive Innovation: Strategist’s Dilemma 10827
64 Entry Strategies For Automobile Companies In African Markets 13577
65 Park Avenue I.Q: New Name In The World Of Deodorants 16706
66 Flipkart.com - The Success Saga 21683
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13166
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14848
70 Dirty Marketing- Fighting brands unethically 11292
71 Hero Honda Rebranding to Hero MotoCorp 14035
72 Standardize or Localize- A better way to lead markets 11735
73 Critical Success Factors for Devising Strategies for Airline Players 19045
74 Mom and Pop Stores Score Over Giant Supermarkets 11188
75 Regional Aspiration Marketing- A Step Further 10549
76 Value and benefit- The customer perspective 14115
77 Merchandising- The Brand Building Strategy 9941
78 The ill-effects of Globalization 10187
79 Brand Ferrari - The Dream Machine 12971
80 Retail Industry : Boon or Bane ? 12601
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20715
82 Premium Brands- Prestige, Value and Quality 19863
83 JustDial: The Information and Business Listings Directory 23974
84 Corporate branding vs Product branding 13357
85 Sales vs Marketing - Do They complement or compete ? 28953
86 Is Advertising an art of Lying ? 15945
87 Glocalization-The McD and KFC Way ? 12587
88 Breakthrough Products: Entering a New World 25220
89 4 P's of Management 56446
90 Walt Disney: A Magical Brand 16299
91 Evaluating Advertisement Campaigns: Analyzing Customers 10394
92 Brand Manchester United : A Theatre of Dreams 10430
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12131
94 10 Reasons Why Airline Industry is Unique ? 49003
95 Role of Brand Ambassadors in Recession 10261
96 Reverse Pricing - Getting it Right ! 11483
97 Copyright & Trademark violations: Rural Marketing Success ? 14716
98 Premium Niche Marketing: Small World and Big Business 15023
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14332
101 Royal Enfield Bullet - The Indian Cult Brand ! 19771
102 Do Brands have finite lives ? 19891
103 Why Twitter is so successful ? 19578
104 M.R.P: Setting your own price ? 10228
105 The New Age Marketing Warfare ! 12719
 
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