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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21785
14 Hindustan Motors Ambassador - The End of an Era 14687
15 Click And Brick Of Bharat Matrimony 12072
16 Marketing 3.0 – Values Driven Marketing 14871
17 DRIP -The Marketing Communication Model 45689
18 How Titan Watches is Still a Market Leader-Brand Identity! 12256
19 Social Media Marketing - A Double Edge Sword 11447
20 Repackaging And Repositioning - Gaining Competitive Advantage 15267
21 Senior Citizens as Target Group 11263
22 Cause Related Marketing: Giving More Than Just Spare Change? 11343
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17817
24 Let’s Get Packing - Importance of Packaging 11705
25 Thums Up - A Thundering Success 14297
26 Rural Marketing: Challenges Opportunities and Beyond 22168
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22116
28 Creative Marketing Communication: Interactive Advertising Campaigns 11140
29 What is Shockvertising? 25926
30 Marketing Through Sports: The Evolution and Future 29070
31 Village Laundry Service, A Story Of The Start Up 12054
32 Being Flawsome - Ensuring Brand Loyalty 14956
33 Chanakya Niti And Marketing Strategies 20378
34 Royal Enfield Bullet - Felt The Thump! 11227
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22974
36 Subliminal Marketing - What You See You May Not See! 14894
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16452
38 Customer Is King – Make The King Happy 24428
39 Marketing Strategies & Innovations In The Services Sector 14563
40 Segmentation Targeting & Positioning-Defining Product Lines 27223
41 Role Of Technology In Marketing 20992
42 How To Create Snob Effect In Marketing? 14843
43 Health Insurance: A Push Or A Pull Product? 11249
44 A Strategic Perspective Of Kerala Tourism 26941
45 Opportunities In Online Marketing 10389
46 Challenges Of Digital Marketing 18669
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10748
48 Then & Now - A Coke Story 14409
49 What's This App - Whatsapp Success Story! 25326
50 Flying High: What Keeps Indigo Going 11455
51 Brand Activation: Bringing Spirit Of Brands To Life 16169
52 Indian Rural Market: The Next Big Thing 24051
53 Oreo – Milky’s Favourite Cookie Turns 100 10837
54 The Happy Birds: Success Story of Angry Birds 12001
55 Tata Motors JLR - The Success Story 14571
56 An Analysis On Lux Beauty Soap 39936
57 Latest Trend In Marketing Environment: Viral Marketing 10015
58 Impact Of The ZooZoo Commercials For Value Added Services 16567
59 What Can We Learn From Strategy Games 13989
60 The Reverse of Marketing=De-Marketing 17609
61 Is There A Better Way To Sell To Rural Market 12503
62 Why & How Marketers Target Kids 15627
63 Disruptive Innovation: Strategist’s Dilemma 11066
64 Entry Strategies For Automobile Companies In African Markets 13739
65 Park Avenue I.Q: New Name In The World Of Deodorants 16878
66 Flipkart.com - The Success Saga 21922
67 Pester Power: The Influential Kids 12101
68 Destination Branding- How does it Work 13285
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15066
70 Dirty Marketing- Fighting brands unethically 11525
71 Hero Honda Rebranding to Hero MotoCorp 14333
72 Standardize or Localize- A better way to lead markets 11843
73 Critical Success Factors for Devising Strategies for Airline Players 19259
74 Mom and Pop Stores Score Over Giant Supermarkets 11383
75 Regional Aspiration Marketing- A Step Further 10704
76 Value and benefit- The customer perspective 14218
77 Merchandising- The Brand Building Strategy 10063
78 The ill-effects of Globalization 10279
79 Brand Ferrari - The Dream Machine 13102
80 Retail Industry : Boon or Bane ? 12742
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20912
82 Premium Brands- Prestige, Value and Quality 20214
83 JustDial: The Information and Business Listings Directory 24246
84 Corporate branding vs Product branding 13474
85 Sales vs Marketing - Do They complement or compete ? 29186
86 Is Advertising an art of Lying ? 16081
87 Glocalization-The McD and KFC Way ? 12837
88 Breakthrough Products: Entering a New World 25443
89 4 P's of Management 56697
90 Walt Disney: A Magical Brand 16523
91 Evaluating Advertisement Campaigns: Analyzing Customers 10536
92 Brand Manchester United : A Theatre of Dreams 10585
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12237
94 10 Reasons Why Airline Industry is Unique ? 49233
95 Role of Brand Ambassadors in Recession 10376
96 Reverse Pricing - Getting it Right ! 11636
97 Copyright & Trademark violations: Rural Marketing Success ? 14847
98 Premium Niche Marketing: Small World and Big Business 15237
99 Surrogate Advertising: Softly promoting hard products 10331
100 TATA Nano : Khushiyon Ki Chaabi 14586
101 Royal Enfield Bullet - The Indian Cult Brand ! 20013
102 Do Brands have finite lives ? 20065
103 Why Twitter is so successful ? 19716
104 M.R.P: Setting your own price ? 10431
105 The New Age Marketing Warfare ! 12897
 
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