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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21841
14 Hindustan Motors Ambassador - The End of an Era 14741
15 Click And Brick Of Bharat Matrimony 12123
16 Marketing 3.0 – Values Driven Marketing 14924
17 DRIP -The Marketing Communication Model 45754
18 How Titan Watches is Still a Market Leader-Brand Identity! 12296
19 Social Media Marketing - A Double Edge Sword 11474
20 Repackaging And Repositioning - Gaining Competitive Advantage 15303
21 Senior Citizens as Target Group 11296
22 Cause Related Marketing: Giving More Than Just Spare Change? 11367
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17859
24 Let’s Get Packing - Importance of Packaging 11729
25 Thums Up - A Thundering Success 14358
26 Rural Marketing: Challenges Opportunities and Beyond 22196
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22143
28 Creative Marketing Communication: Interactive Advertising Campaigns 11176
29 What is Shockvertising? 25974
30 Marketing Through Sports: The Evolution and Future 29091
31 Village Laundry Service, A Story Of The Start Up 12095
32 Being Flawsome - Ensuring Brand Loyalty 14981
33 Chanakya Niti And Marketing Strategies 20413
34 Royal Enfield Bullet - Felt The Thump! 11265
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23024
36 Subliminal Marketing - What You See You May Not See! 14928
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16502
38 Customer Is King – Make The King Happy 24467
39 Marketing Strategies & Innovations In The Services Sector 14606
40 Segmentation Targeting & Positioning-Defining Product Lines 27264
41 Role Of Technology In Marketing 21013
42 How To Create Snob Effect In Marketing? 14884
43 Health Insurance: A Push Or A Pull Product? 11264
44 A Strategic Perspective Of Kerala Tourism 26985
45 Opportunities In Online Marketing 10415
46 Challenges Of Digital Marketing 18707
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10776
48 Then & Now - A Coke Story 14447
49 What's This App - Whatsapp Success Story! 25342
50 Flying High: What Keeps Indigo Going 11496
51 Brand Activation: Bringing Spirit Of Brands To Life 16207
52 Indian Rural Market: The Next Big Thing 24079
53 Oreo – Milky’s Favourite Cookie Turns 100 10868
54 The Happy Birds: Success Story of Angry Birds 12041
55 Tata Motors JLR - The Success Story 14608
56 An Analysis On Lux Beauty Soap 40041
57 Latest Trend In Marketing Environment: Viral Marketing 10045
58 Impact Of The ZooZoo Commercials For Value Added Services 16621
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17651
61 Is There A Better Way To Sell To Rural Market 12533
62 Why & How Marketers Target Kids 15678
63 Disruptive Innovation: Strategist’s Dilemma 11126
64 Entry Strategies For Automobile Companies In African Markets 13763
65 Park Avenue I.Q: New Name In The World Of Deodorants 16905
66 Flipkart.com - The Success Saga 21966
67 Pester Power: The Influential Kids 12128
68 Destination Branding- How does it Work 13308
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15105
70 Dirty Marketing- Fighting brands unethically 11565
71 Hero Honda Rebranding to Hero MotoCorp 14379
72 Standardize or Localize- A better way to lead markets 11866
73 Critical Success Factors for Devising Strategies for Airline Players 19292
74 Mom and Pop Stores Score Over Giant Supermarkets 11414
75 Regional Aspiration Marketing- A Step Further 10736
76 Value and benefit- The customer perspective 14237
77 Merchandising- The Brand Building Strategy 10089
78 The ill-effects of Globalization 10301
79 Brand Ferrari - The Dream Machine 13130
80 Retail Industry : Boon or Bane ? 12765
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20946
82 Premium Brands- Prestige, Value and Quality 20279
83 JustDial: The Information and Business Listings Directory 24308
84 Corporate branding vs Product branding 13493
85 Sales vs Marketing - Do They complement or compete ? 29231
86 Is Advertising an art of Lying ? 16111
87 Glocalization-The McD and KFC Way ? 12875
88 Breakthrough Products: Entering a New World 25480
89 4 P's of Management 56741
90 Walt Disney: A Magical Brand 16563
91 Evaluating Advertisement Campaigns: Analyzing Customers 10566
92 Brand Manchester United : A Theatre of Dreams 10618
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12258
94 10 Reasons Why Airline Industry is Unique ? 49271
95 Role of Brand Ambassadors in Recession 10399
96 Reverse Pricing - Getting it Right ! 11667
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15271
99 Surrogate Advertising: Softly promoting hard products 10358
100 TATA Nano : Khushiyon Ki Chaabi 14628
101 Royal Enfield Bullet - The Indian Cult Brand ! 20062
102 Do Brands have finite lives ? 20098
103 Why Twitter is so successful ? 19742
104 M.R.P: Setting your own price ? 10465
105 The New Age Marketing Warfare ! 12928
 
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