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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22186
14 Hindustan Motors Ambassador - The End of an Era 14948
15 Click And Brick Of Bharat Matrimony 12343
16 Marketing 3.0 – Values Driven Marketing 15214
17 DRIP -The Marketing Communication Model 46071
18 How Titan Watches is Still a Market Leader-Brand Identity! 12468
19 Social Media Marketing - A Double Edge Sword 11592
20 Repackaging And Repositioning - Gaining Competitive Advantage 15489
21 Senior Citizens as Target Group 11538
22 Cause Related Marketing: Giving More Than Just Spare Change? 11486
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18032
24 Let’s Get Packing - Importance of Packaging 11830
25 Thums Up - A Thundering Success 14624
26 Rural Marketing: Challenges Opportunities and Beyond 22348
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22246
28 Creative Marketing Communication: Interactive Advertising Campaigns 11320
29 What is Shockvertising? 26190
30 Marketing Through Sports: The Evolution and Future 29204
31 Village Laundry Service, A Story Of The Start Up 12299
32 Being Flawsome - Ensuring Brand Loyalty 15092
33 Chanakya Niti And Marketing Strategies 20575
34 Royal Enfield Bullet - Felt The Thump! 11434
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23341
36 Subliminal Marketing - What You See You May Not See! 15057
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16728
38 Customer Is King – Make The King Happy 24752
39 Marketing Strategies & Innovations In The Services Sector 14812
40 Segmentation Targeting & Positioning-Defining Product Lines 27410
41 Role Of Technology In Marketing 21108
42 How To Create Snob Effect In Marketing? 15027
43 Health Insurance: A Push Or A Pull Product? 11436
44 A Strategic Perspective Of Kerala Tourism 27172
45 Opportunities In Online Marketing 10503
46 Challenges Of Digital Marketing 18904
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10905
48 Then & Now - A Coke Story 14591
49 What's This App - Whatsapp Success Story! 25443
50 Flying High: What Keeps Indigo Going 11656
51 Brand Activation: Bringing Spirit Of Brands To Life 16362
52 Indian Rural Market: The Next Big Thing 24188
53 Oreo – Milky’s Favourite Cookie Turns 100 11012
54 The Happy Birds: Success Story of Angry Birds 12332
55 Tata Motors JLR - The Success Story 14779
56 An Analysis On Lux Beauty Soap 40395
57 Latest Trend In Marketing Environment: Viral Marketing 10145
58 Impact Of The ZooZoo Commercials For Value Added Services 16810
59 What Can We Learn From Strategy Games 14106
60 The Reverse of Marketing=De-Marketing 17917
61 Is There A Better Way To Sell To Rural Market 12741
62 Why & How Marketers Target Kids 15881
63 Disruptive Innovation: Strategist’s Dilemma 11313
64 Entry Strategies For Automobile Companies In African Markets 13859
65 Park Avenue I.Q: New Name In The World Of Deodorants 17019
66 Flipkart.com - The Success Saga 22118
67 Pester Power: The Influential Kids 12259
68 Destination Branding- How does it Work 13414
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15248
70 Dirty Marketing- Fighting brands unethically 11715
71 Hero Honda Rebranding to Hero MotoCorp 14599
72 Standardize or Localize- A better way to lead markets 12061
73 Critical Success Factors for Devising Strategies for Airline Players 19542
74 Mom and Pop Stores Score Over Giant Supermarkets 11539
75 Regional Aspiration Marketing- A Step Further 10875
76 Value and benefit- The customer perspective 14338
77 Merchandising- The Brand Building Strategy 10185
78 The ill-effects of Globalization 10389
79 Brand Ferrari - The Dream Machine 13315
80 Retail Industry : Boon or Bane ? 12885
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21108
82 Premium Brands- Prestige, Value and Quality 20553
83 JustDial: The Information and Business Listings Directory 24593
84 Corporate branding vs Product branding 13605
85 Sales vs Marketing - Do They complement or compete ? 29430
86 Is Advertising an art of Lying ? 16234
87 Glocalization-The McD and KFC Way ? 13037
88 Breakthrough Products: Entering a New World 25622
89 4 P's of Management 56936
90 Walt Disney: A Magical Brand 16735
91 Evaluating Advertisement Campaigns: Analyzing Customers 10711
92 Brand Manchester United : A Theatre of Dreams 10752
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12376
94 10 Reasons Why Airline Industry is Unique ? 49538
95 Role of Brand Ambassadors in Recession 10593
96 Reverse Pricing - Getting it Right ! 11811
97 Copyright & Trademark violations: Rural Marketing Success ? 14997
98 Premium Niche Marketing: Small World and Big Business 15441
99 Surrogate Advertising: Softly promoting hard products 10459
100 TATA Nano : Khushiyon Ki Chaabi 14797
101 Royal Enfield Bullet - The Indian Cult Brand ! 20255
102 Do Brands have finite lives ? 20212
103 Why Twitter is so successful ? 19921
104 M.R.P: Setting your own price ? 10608
105 The New Age Marketing Warfare ! 13044
 
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