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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21642
14 Hindustan Motors Ambassador - The End of an Era 14504
15 Click And Brick Of Bharat Matrimony 11967
16 Marketing 3.0 – Values Driven Marketing 14737
17 DRIP -The Marketing Communication Model 45481
18 How Titan Watches is Still a Market Leader-Brand Identity! 12154
19 Social Media Marketing - A Double Edge Sword 11380
20 Repackaging And Repositioning - Gaining Competitive Advantage 15167
21 Senior Citizens as Target Group 11189
22 Cause Related Marketing: Giving More Than Just Spare Change? 11272
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17724
24 Let’s Get Packing - Importance of Packaging 11650
25 Thums Up - A Thundering Success 14153
26 Rural Marketing: Challenges Opportunities and Beyond 22083
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22069
28 Creative Marketing Communication: Interactive Advertising Campaigns 11040
29 What is Shockvertising? 25807
30 Marketing Through Sports: The Evolution and Future 29017
31 Village Laundry Service, A Story Of The Start Up 11912
32 Being Flawsome - Ensuring Brand Loyalty 14890
33 Chanakya Niti And Marketing Strategies 20287
34 Royal Enfield Bullet - Felt The Thump! 11146
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22845
36 Subliminal Marketing - What You See You May Not See! 14829
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16321
38 Customer Is King – Make The King Happy 24322
39 Marketing Strategies & Innovations In The Services Sector 14461
40 Segmentation Targeting & Positioning-Defining Product Lines 27124
41 Role Of Technology In Marketing 20933
42 How To Create Snob Effect In Marketing? 14742
43 Health Insurance: A Push Or A Pull Product? 11208
44 A Strategic Perspective Of Kerala Tourism 26842
45 Opportunities In Online Marketing 10340
46 Challenges Of Digital Marketing 18562
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10682
48 Then & Now - A Coke Story 14333
49 What's This App - Whatsapp Success Story! 25253
50 Flying High: What Keeps Indigo Going 11325
51 Brand Activation: Bringing Spirit Of Brands To Life 16086
52 Indian Rural Market: The Next Big Thing 23992
53 Oreo – Milky’s Favourite Cookie Turns 100 10765
54 The Happy Birds: Success Story of Angry Birds 11881
55 Tata Motors JLR - The Success Story 14478
56 An Analysis On Lux Beauty Soap 39771
57 Latest Trend In Marketing Environment: Viral Marketing 9953
58 Impact Of The ZooZoo Commercials For Value Added Services 16450
59 What Can We Learn From Strategy Games 13932
60 The Reverse of Marketing=De-Marketing 17494
61 Is There A Better Way To Sell To Rural Market 12446
62 Why & How Marketers Target Kids 15504
63 Disruptive Innovation: Strategist’s Dilemma 10927
64 Entry Strategies For Automobile Companies In African Markets 13659
65 Park Avenue I.Q: New Name In The World Of Deodorants 16798
66 Flipkart.com - The Success Saga 21807
67 Pester Power: The Influential Kids 12026
68 Destination Branding- How does it Work 13226
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14960
70 Dirty Marketing- Fighting brands unethically 11416
71 Hero Honda Rebranding to Hero MotoCorp 14197
72 Standardize or Localize- A better way to lead markets 11787
73 Critical Success Factors for Devising Strategies for Airline Players 19161
74 Mom and Pop Stores Score Over Giant Supermarkets 11285
75 Regional Aspiration Marketing- A Step Further 10631
76 Value and benefit- The customer perspective 14165
77 Merchandising- The Brand Building Strategy 10001
78 The ill-effects of Globalization 10234
79 Brand Ferrari - The Dream Machine 13043
80 Retail Industry : Boon or Bane ? 12676
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20832
82 Premium Brands- Prestige, Value and Quality 20065
83 JustDial: The Information and Business Listings Directory 24117
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29083
86 Is Advertising an art of Lying ? 16012
87 Glocalization-The McD and KFC Way ? 12735
88 Breakthrough Products: Entering a New World 25331
89 4 P's of Management 56585
90 Walt Disney: A Magical Brand 16434
91 Evaluating Advertisement Campaigns: Analyzing Customers 10464
92 Brand Manchester United : A Theatre of Dreams 10513
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12181
94 10 Reasons Why Airline Industry is Unique ? 49130
95 Role of Brand Ambassadors in Recession 10317
96 Reverse Pricing - Getting it Right ! 11561
97 Copyright & Trademark violations: Rural Marketing Success ? 14780
98 Premium Niche Marketing: Small World and Big Business 15128
99 Surrogate Advertising: Softly promoting hard products 10283
100 TATA Nano : Khushiyon Ki Chaabi 14468
101 Royal Enfield Bullet - The Indian Cult Brand ! 19889
102 Do Brands have finite lives ? 19996
103 Why Twitter is so successful ? 19650
104 M.R.P: Setting your own price ? 10338
105 The New Age Marketing Warfare ! 12819
 
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