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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21692
14 Hindustan Motors Ambassador - The End of an Era 14587
15 Click And Brick Of Bharat Matrimony 12010
16 Marketing 3.0 – Values Driven Marketing 14778
17 DRIP -The Marketing Communication Model 45566
18 How Titan Watches is Still a Market Leader-Brand Identity! 12187
19 Social Media Marketing - A Double Edge Sword 11404
20 Repackaging And Repositioning - Gaining Competitive Advantage 15208
21 Senior Citizens as Target Group 11217
22 Cause Related Marketing: Giving More Than Just Spare Change? 11301
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17755
24 Let’s Get Packing - Importance of Packaging 11667
25 Thums Up - A Thundering Success 14208
26 Rural Marketing: Challenges Opportunities and Beyond 22115
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22085
28 Creative Marketing Communication: Interactive Advertising Campaigns 11074
29 What is Shockvertising? 25851
30 Marketing Through Sports: The Evolution and Future 29037
31 Village Laundry Service, A Story Of The Start Up 11978
32 Being Flawsome - Ensuring Brand Loyalty 14909
33 Chanakya Niti And Marketing Strategies 20323
34 Royal Enfield Bullet - Felt The Thump! 11177
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22895
36 Subliminal Marketing - What You See You May Not See! 14850
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16373
38 Customer Is King – Make The King Happy 24358
39 Marketing Strategies & Innovations In The Services Sector 14499
40 Segmentation Targeting & Positioning-Defining Product Lines 27158
41 Role Of Technology In Marketing 20953
42 How To Create Snob Effect In Marketing? 14775
43 Health Insurance: A Push Or A Pull Product? 11219
44 A Strategic Perspective Of Kerala Tourism 26881
45 Opportunities In Online Marketing 10352
46 Challenges Of Digital Marketing 18598
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10703
48 Then & Now - A Coke Story 14361
49 What's This App - Whatsapp Success Story! 25284
50 Flying High: What Keeps Indigo Going 11365
51 Brand Activation: Bringing Spirit Of Brands To Life 16118
52 Indian Rural Market: The Next Big Thing 24013
53 Oreo – Milky’s Favourite Cookie Turns 100 10790
54 The Happy Birds: Success Story of Angry Birds 11923
55 Tata Motors JLR - The Success Story 14512
56 An Analysis On Lux Beauty Soap 39825
57 Latest Trend In Marketing Environment: Viral Marketing 9976
58 Impact Of The ZooZoo Commercials For Value Added Services 16487
59 What Can We Learn From Strategy Games 13956
60 The Reverse of Marketing=De-Marketing 17546
61 Is There A Better Way To Sell To Rural Market 12465
62 Why & How Marketers Target Kids 15552
63 Disruptive Innovation: Strategist’s Dilemma 10979
64 Entry Strategies For Automobile Companies In African Markets 13687
65 Park Avenue I.Q: New Name In The World Of Deodorants 16830
66 Flipkart.com - The Success Saga 21850
67 Pester Power: The Influential Kids 12049
68 Destination Branding- How does it Work 13244
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15002
70 Dirty Marketing- Fighting brands unethically 11457
71 Hero Honda Rebranding to Hero MotoCorp 14244
72 Standardize or Localize- A better way to lead markets 11802
73 Critical Success Factors for Devising Strategies for Airline Players 19197
74 Mom and Pop Stores Score Over Giant Supermarkets 11319
75 Regional Aspiration Marketing- A Step Further 10661
76 Value and benefit- The customer perspective 14184
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10249
79 Brand Ferrari - The Dream Machine 13063
80 Retail Industry : Boon or Bane ? 12706
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20863
82 Premium Brands- Prestige, Value and Quality 20116
83 JustDial: The Information and Business Listings Directory 24157
84 Corporate branding vs Product branding 13437
85 Sales vs Marketing - Do They complement or compete ? 29119
86 Is Advertising an art of Lying ? 16038
87 Glocalization-The McD and KFC Way ? 12767
88 Breakthrough Products: Entering a New World 25371
89 4 P's of Management 56632
90 Walt Disney: A Magical Brand 16465
91 Evaluating Advertisement Campaigns: Analyzing Customers 10486
92 Brand Manchester United : A Theatre of Dreams 10535
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49169
95 Role of Brand Ambassadors in Recession 10338
96 Reverse Pricing - Getting it Right ! 11584
97 Copyright & Trademark violations: Rural Marketing Success ? 14803
98 Premium Niche Marketing: Small World and Big Business 15168
99 Surrogate Advertising: Softly promoting hard products 10298
100 TATA Nano : Khushiyon Ki Chaabi 14517
101 Royal Enfield Bullet - The Indian Cult Brand ! 19936
102 Do Brands have finite lives ? 20017
103 Why Twitter is so successful ? 19674
104 M.R.P: Setting your own price ? 10373
105 The New Age Marketing Warfare ! 12847
 
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