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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21955
14 Hindustan Motors Ambassador - The End of an Era 14825
15 Click And Brick Of Bharat Matrimony 12213
16 Marketing 3.0 – Values Driven Marketing 15020
17 DRIP -The Marketing Communication Model 45860
18 How Titan Watches is Still a Market Leader-Brand Identity! 12355
19 Social Media Marketing - A Double Edge Sword 11524
20 Repackaging And Repositioning - Gaining Competitive Advantage 15374
21 Senior Citizens as Target Group 11438
22 Cause Related Marketing: Giving More Than Just Spare Change? 11410
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17919
24 Let’s Get Packing - Importance of Packaging 11767
25 Thums Up - A Thundering Success 14463
26 Rural Marketing: Challenges Opportunities and Beyond 22256
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22178
28 Creative Marketing Communication: Interactive Advertising Campaigns 11231
29 What is Shockvertising? 26054
30 Marketing Through Sports: The Evolution and Future 29128
31 Village Laundry Service, A Story Of The Start Up 12170
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20476
34 Royal Enfield Bullet - Felt The Thump! 11337
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23195
36 Subliminal Marketing - What You See You May Not See! 14990
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16603
38 Customer Is King – Make The King Happy 24636
39 Marketing Strategies & Innovations In The Services Sector 14676
40 Segmentation Targeting & Positioning-Defining Product Lines 27311
41 Role Of Technology In Marketing 21048
42 How To Create Snob Effect In Marketing? 14937
43 Health Insurance: A Push Or A Pull Product? 11388
44 A Strategic Perspective Of Kerala Tourism 27067
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18772
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10820
48 Then & Now - A Coke Story 14503
49 What's This App - Whatsapp Success Story! 25378
50 Flying High: What Keeps Indigo Going 11555
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24117
53 Oreo – Milky’s Favourite Cookie Turns 100 10926
54 The Happy Birds: Success Story of Angry Birds 12198
55 Tata Motors JLR - The Success Story 14673
56 An Analysis On Lux Beauty Soap 40175
57 Latest Trend In Marketing Environment: Viral Marketing 10087
58 Impact Of The ZooZoo Commercials For Value Added Services 16709
59 What Can We Learn From Strategy Games 14047
60 The Reverse of Marketing=De-Marketing 17795
61 Is There A Better Way To Sell To Rural Market 12670
62 Why & How Marketers Target Kids 15753
63 Disruptive Innovation: Strategist’s Dilemma 11241
64 Entry Strategies For Automobile Companies In African Markets 13798
65 Park Avenue I.Q: New Name In The World Of Deodorants 16946
66 Flipkart.com - The Success Saga 22028
67 Pester Power: The Influential Kids 12180
68 Destination Branding- How does it Work 13352
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15161
70 Dirty Marketing- Fighting brands unethically 11621
71 Hero Honda Rebranding to Hero MotoCorp 14454
72 Standardize or Localize- A better way to lead markets 11993
73 Critical Success Factors for Devising Strategies for Airline Players 19437
74 Mom and Pop Stores Score Over Giant Supermarkets 11458
75 Regional Aspiration Marketing- A Step Further 10795
76 Value and benefit- The customer perspective 14265
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10331
79 Brand Ferrari - The Dream Machine 13255
80 Retail Industry : Boon or Bane ? 12808
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21003
82 Premium Brands- Prestige, Value and Quality 20378
83 JustDial: The Information and Business Listings Directory 24415
84 Corporate branding vs Product branding 13531
85 Sales vs Marketing - Do They complement or compete ? 29303
86 Is Advertising an art of Lying ? 16153
87 Glocalization-The McD and KFC Way ? 12936
88 Breakthrough Products: Entering a New World 25540
89 4 P's of Management 56821
90 Walt Disney: A Magical Brand 16630
91 Evaluating Advertisement Campaigns: Analyzing Customers 10623
92 Brand Manchester United : A Theatre of Dreams 10667
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12293
94 10 Reasons Why Airline Industry is Unique ? 49422
95 Role of Brand Ambassadors in Recession 10530
96 Reverse Pricing - Getting it Right ! 11713
97 Copyright & Trademark violations: Rural Marketing Success ? 14914
98 Premium Niche Marketing: Small World and Big Business 15336
99 Surrogate Advertising: Softly promoting hard products 10395
100 TATA Nano : Khushiyon Ki Chaabi 14697
101 Royal Enfield Bullet - The Indian Cult Brand ! 20134
102 Do Brands have finite lives ? 20139
103 Why Twitter is so successful ? 19871
104 M.R.P: Setting your own price ? 10520
105 The New Age Marketing Warfare ! 12978
 
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