1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21661
14 Hindustan Motors Ambassador - The End of an Era 14524
15 Click And Brick Of Bharat Matrimony 11985
16 Marketing 3.0 – Values Driven Marketing 14750
17 DRIP -The Marketing Communication Model 45513
18 How Titan Watches is Still a Market Leader-Brand Identity! 12167
19 Social Media Marketing - A Double Edge Sword 11388
20 Repackaging And Repositioning - Gaining Competitive Advantage 15182
21 Senior Citizens as Target Group 11198
22 Cause Related Marketing: Giving More Than Just Spare Change? 11281
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17735
24 Let’s Get Packing - Importance of Packaging 11656
25 Thums Up - A Thundering Success 14170
26 Rural Marketing: Challenges Opportunities and Beyond 22092
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22073
28 Creative Marketing Communication: Interactive Advertising Campaigns 11052
29 What is Shockvertising? 25823
30 Marketing Through Sports: The Evolution and Future 29023
31 Village Laundry Service, A Story Of The Start Up 11935
32 Being Flawsome - Ensuring Brand Loyalty 14896
33 Chanakya Niti And Marketing Strategies 20301
34 Royal Enfield Bullet - Felt The Thump! 11159
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22862
36 Subliminal Marketing - What You See You May Not See! 14834
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16340
38 Customer Is King – Make The King Happy 24334
39 Marketing Strategies & Innovations In The Services Sector 14476
40 Segmentation Targeting & Positioning-Defining Product Lines 27138
41 Role Of Technology In Marketing 20937
42 How To Create Snob Effect In Marketing? 14757
43 Health Insurance: A Push Or A Pull Product? 11210
44 A Strategic Perspective Of Kerala Tourism 26858
45 Opportunities In Online Marketing 10342
46 Challenges Of Digital Marketing 18574
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10691
48 Then & Now - A Coke Story 14340
49 What's This App - Whatsapp Success Story! 25265
50 Flying High: What Keeps Indigo Going 11340
51 Brand Activation: Bringing Spirit Of Brands To Life 16097
52 Indian Rural Market: The Next Big Thing 24000
53 Oreo – Milky’s Favourite Cookie Turns 100 10777
54 The Happy Birds: Success Story of Angry Birds 11895
55 Tata Motors JLR - The Success Story 14491
56 An Analysis On Lux Beauty Soap 39785
57 Latest Trend In Marketing Environment: Viral Marketing 9962
58 Impact Of The ZooZoo Commercials For Value Added Services 16463
59 What Can We Learn From Strategy Games 13943
60 The Reverse of Marketing=De-Marketing 17514
61 Is There A Better Way To Sell To Rural Market 12452
62 Why & How Marketers Target Kids 15524
63 Disruptive Innovation: Strategist’s Dilemma 10949
64 Entry Strategies For Automobile Companies In African Markets 13668
65 Park Avenue I.Q: New Name In The World Of Deodorants 16806
66 Flipkart.com - The Success Saga 21820
67 Pester Power: The Influential Kids 12037
68 Destination Branding- How does it Work 13230
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14975
70 Dirty Marketing- Fighting brands unethically 11433
71 Hero Honda Rebranding to Hero MotoCorp 14207
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19173
74 Mom and Pop Stores Score Over Giant Supermarkets 11298
75 Regional Aspiration Marketing- A Step Further 10640
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10007
78 The ill-effects of Globalization 10237
79 Brand Ferrari - The Dream Machine 13049
80 Retail Industry : Boon or Bane ? 12685
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20836
82 Premium Brands- Prestige, Value and Quality 20077
83 JustDial: The Information and Business Listings Directory 24128
84 Corporate branding vs Product branding 13425
85 Sales vs Marketing - Do They complement or compete ? 29095
86 Is Advertising an art of Lying ? 16021
87 Glocalization-The McD and KFC Way ? 12745
88 Breakthrough Products: Entering a New World 25343
89 4 P's of Management 56605
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10472
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12188
94 10 Reasons Why Airline Industry is Unique ? 49145
95 Role of Brand Ambassadors in Recession 10324
96 Reverse Pricing - Getting it Right ! 11566
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15145
99 Surrogate Advertising: Softly promoting hard products 10287
100 TATA Nano : Khushiyon Ki Chaabi 14487
101 Royal Enfield Bullet - The Indian Cult Brand ! 19906
102 Do Brands have finite lives ? 20002
103 Why Twitter is so successful ? 19659
104 M.R.P: Setting your own price ? 10348
105 The New Age Marketing Warfare ! 12828
 
Page 1 of 2