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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22042
14 Hindustan Motors Ambassador - The End of an Era 14862
15 Click And Brick Of Bharat Matrimony 12255
16 Marketing 3.0 – Values Driven Marketing 15074
17 DRIP -The Marketing Communication Model 45933
18 How Titan Watches is Still a Market Leader-Brand Identity! 12383
19 Social Media Marketing - A Double Edge Sword 11544
20 Repackaging And Repositioning - Gaining Competitive Advantage 15415
21 Senior Citizens as Target Group 11469
22 Cause Related Marketing: Giving More Than Just Spare Change? 11434
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17953
24 Let’s Get Packing - Importance of Packaging 11784
25 Thums Up - A Thundering Success 14502
26 Rural Marketing: Challenges Opportunities and Beyond 22281
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22196
28 Creative Marketing Communication: Interactive Advertising Campaigns 11255
29 What is Shockvertising? 26096
30 Marketing Through Sports: The Evolution and Future 29150
31 Village Laundry Service, A Story Of The Start Up 12205
32 Being Flawsome - Ensuring Brand Loyalty 15043
33 Chanakya Niti And Marketing Strategies 20506
34 Royal Enfield Bullet - Felt The Thump! 11360
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23244
36 Subliminal Marketing - What You See You May Not See! 15014
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16642
38 Customer Is King – Make The King Happy 24667
39 Marketing Strategies & Innovations In The Services Sector 14716
40 Segmentation Targeting & Positioning-Defining Product Lines 27336
41 Role Of Technology In Marketing 21066
42 How To Create Snob Effect In Marketing? 14972
43 Health Insurance: A Push Or A Pull Product? 11399
44 A Strategic Perspective Of Kerala Tourism 27102
45 Opportunities In Online Marketing 10462
46 Challenges Of Digital Marketing 18811
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10841
48 Then & Now - A Coke Story 14529
49 What's This App - Whatsapp Success Story! 25399
50 Flying High: What Keeps Indigo Going 11589
51 Brand Activation: Bringing Spirit Of Brands To Life 16291
52 Indian Rural Market: The Next Big Thing 24135
53 Oreo – Milky’s Favourite Cookie Turns 100 10951
54 The Happy Birds: Success Story of Angry Birds 12236
55 Tata Motors JLR - The Success Story 14705
56 An Analysis On Lux Beauty Soap 40249
57 Latest Trend In Marketing Environment: Viral Marketing 10106
58 Impact Of The ZooZoo Commercials For Value Added Services 16733
59 What Can We Learn From Strategy Games 14062
60 The Reverse of Marketing=De-Marketing 17822
61 Is There A Better Way To Sell To Rural Market 12691
62 Why & How Marketers Target Kids 15792
63 Disruptive Innovation: Strategist’s Dilemma 11266
64 Entry Strategies For Automobile Companies In African Markets 13814
65 Park Avenue I.Q: New Name In The World Of Deodorants 16970
66 Flipkart.com - The Success Saga 22053
67 Pester Power: The Influential Kids 12203
68 Destination Branding- How does it Work 13367
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15186
70 Dirty Marketing- Fighting brands unethically 11647
71 Hero Honda Rebranding to Hero MotoCorp 14492
72 Standardize or Localize- A better way to lead markets 12013
73 Critical Success Factors for Devising Strategies for Airline Players 19463
74 Mom and Pop Stores Score Over Giant Supermarkets 11480
75 Regional Aspiration Marketing- A Step Further 10817
76 Value and benefit- The customer perspective 14292
77 Merchandising- The Brand Building Strategy 10135
78 The ill-effects of Globalization 10342
79 Brand Ferrari - The Dream Machine 13271
80 Retail Industry : Boon or Bane ? 12829
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21030
82 Premium Brands- Prestige, Value and Quality 20430
83 JustDial: The Information and Business Listings Directory 24473
84 Corporate branding vs Product branding 13550
85 Sales vs Marketing - Do They complement or compete ? 29341
86 Is Advertising an art of Lying ? 16183
87 Glocalization-The McD and KFC Way ? 12969
88 Breakthrough Products: Entering a New World 25563
89 4 P's of Management 56860
90 Walt Disney: A Magical Brand 16660
91 Evaluating Advertisement Campaigns: Analyzing Customers 10647
92 Brand Manchester United : A Theatre of Dreams 10692
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12321
94 10 Reasons Why Airline Industry is Unique ? 49457
95 Role of Brand Ambassadors in Recession 10550
96 Reverse Pricing - Getting it Right ! 11743
97 Copyright & Trademark violations: Rural Marketing Success ? 14942
98 Premium Niche Marketing: Small World and Big Business 15366
99 Surrogate Advertising: Softly promoting hard products 10420
100 TATA Nano : Khushiyon Ki Chaabi 14731
101 Royal Enfield Bullet - The Indian Cult Brand ! 20164
102 Do Brands have finite lives ? 20157
103 Why Twitter is so successful ? 19885
104 M.R.P: Setting your own price ? 10546
105 The New Age Marketing Warfare ! 12995
 
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