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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22044
14 Hindustan Motors Ambassador - The End of an Era 14863
15 Click And Brick Of Bharat Matrimony 12257
16 Marketing 3.0 – Values Driven Marketing 15076
17 DRIP -The Marketing Communication Model 45935
18 How Titan Watches is Still a Market Leader-Brand Identity! 12385
19 Social Media Marketing - A Double Edge Sword 11546
20 Repackaging And Repositioning - Gaining Competitive Advantage 15415
21 Senior Citizens as Target Group 11470
22 Cause Related Marketing: Giving More Than Just Spare Change? 11435
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17957
24 Let’s Get Packing - Importance of Packaging 11786
25 Thums Up - A Thundering Success 14505
26 Rural Marketing: Challenges Opportunities and Beyond 22283
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22198
28 Creative Marketing Communication: Interactive Advertising Campaigns 11257
29 What is Shockvertising? 26101
30 Marketing Through Sports: The Evolution and Future 29150
31 Village Laundry Service, A Story Of The Start Up 12206
32 Being Flawsome - Ensuring Brand Loyalty 15044
33 Chanakya Niti And Marketing Strategies 20508
34 Royal Enfield Bullet - Felt The Thump! 11360
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23247
36 Subliminal Marketing - What You See You May Not See! 15015
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16647
38 Customer Is King – Make The King Happy 24670
39 Marketing Strategies & Innovations In The Services Sector 14717
40 Segmentation Targeting & Positioning-Defining Product Lines 27339
41 Role Of Technology In Marketing 21068
42 How To Create Snob Effect In Marketing? 14974
43 Health Insurance: A Push Or A Pull Product? 11400
44 A Strategic Perspective Of Kerala Tourism 27104
45 Opportunities In Online Marketing 10463
46 Challenges Of Digital Marketing 18813
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10845
48 Then & Now - A Coke Story 14529
49 What's This App - Whatsapp Success Story! 25400
50 Flying High: What Keeps Indigo Going 11593
51 Brand Activation: Bringing Spirit Of Brands To Life 16291
52 Indian Rural Market: The Next Big Thing 24136
53 Oreo – Milky’s Favourite Cookie Turns 100 10952
54 The Happy Birds: Success Story of Angry Birds 12239
55 Tata Motors JLR - The Success Story 14706
56 An Analysis On Lux Beauty Soap 40251
57 Latest Trend In Marketing Environment: Viral Marketing 10107
58 Impact Of The ZooZoo Commercials For Value Added Services 16737
59 What Can We Learn From Strategy Games 14063
60 The Reverse of Marketing=De-Marketing 17825
61 Is There A Better Way To Sell To Rural Market 12694
62 Why & How Marketers Target Kids 15795
63 Disruptive Innovation: Strategist’s Dilemma 11269
64 Entry Strategies For Automobile Companies In African Markets 13816
65 Park Avenue I.Q: New Name In The World Of Deodorants 16970
66 Flipkart.com - The Success Saga 22055
67 Pester Power: The Influential Kids 12205
68 Destination Branding- How does it Work 13369
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15186
70 Dirty Marketing- Fighting brands unethically 11647
71 Hero Honda Rebranding to Hero MotoCorp 14492
72 Standardize or Localize- A better way to lead markets 12014
73 Critical Success Factors for Devising Strategies for Airline Players 19465
74 Mom and Pop Stores Score Over Giant Supermarkets 11480
75 Regional Aspiration Marketing- A Step Further 10819
76 Value and benefit- The customer perspective 14294
77 Merchandising- The Brand Building Strategy 10136
78 The ill-effects of Globalization 10343
79 Brand Ferrari - The Dream Machine 13273
80 Retail Industry : Boon or Bane ? 12831
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21031
82 Premium Brands- Prestige, Value and Quality 20433
83 JustDial: The Information and Business Listings Directory 24477
84 Corporate branding vs Product branding 13553
85 Sales vs Marketing - Do They complement or compete ? 29343
86 Is Advertising an art of Lying ? 16184
87 Glocalization-The McD and KFC Way ? 12970
88 Breakthrough Products: Entering a New World 25564
89 4 P's of Management 56862
90 Walt Disney: A Magical Brand 16661
91 Evaluating Advertisement Campaigns: Analyzing Customers 10649
92 Brand Manchester United : A Theatre of Dreams 10693
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12325
94 10 Reasons Why Airline Industry is Unique ? 49458
95 Role of Brand Ambassadors in Recession 10550
96 Reverse Pricing - Getting it Right ! 11746
97 Copyright & Trademark violations: Rural Marketing Success ? 14942
98 Premium Niche Marketing: Small World and Big Business 15369
99 Surrogate Advertising: Softly promoting hard products 10422
100 TATA Nano : Khushiyon Ki Chaabi 14732
101 Royal Enfield Bullet - The Indian Cult Brand ! 20166
102 Do Brands have finite lives ? 20161
103 Why Twitter is so successful ? 19886
104 M.R.P: Setting your own price ? 10546
105 The New Age Marketing Warfare ! 12996
 
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