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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22088
14 Hindustan Motors Ambassador - The End of an Era 14882
15 Click And Brick Of Bharat Matrimony 12279
16 Marketing 3.0 – Values Driven Marketing 15106
17 DRIP -The Marketing Communication Model 45971
18 How Titan Watches is Still a Market Leader-Brand Identity! 12403
19 Social Media Marketing - A Double Edge Sword 11558
20 Repackaging And Repositioning - Gaining Competitive Advantage 15434
21 Senior Citizens as Target Group 11488
22 Cause Related Marketing: Giving More Than Just Spare Change? 11451
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17976
24 Let’s Get Packing - Importance of Packaging 11794
25 Thums Up - A Thundering Success 14531
26 Rural Marketing: Challenges Opportunities and Beyond 22296
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22210
28 Creative Marketing Communication: Interactive Advertising Campaigns 11273
29 What is Shockvertising? 26127
30 Marketing Through Sports: The Evolution and Future 29160
31 Village Laundry Service, A Story Of The Start Up 12230
32 Being Flawsome - Ensuring Brand Loyalty 15056
33 Chanakya Niti And Marketing Strategies 20525
34 Royal Enfield Bullet - Felt The Thump! 11380
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23273
36 Subliminal Marketing - What You See You May Not See! 15024
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16668
38 Customer Is King – Make The King Happy 24692
39 Marketing Strategies & Innovations In The Services Sector 14742
40 Segmentation Targeting & Positioning-Defining Product Lines 27356
41 Role Of Technology In Marketing 21076
42 How To Create Snob Effect In Marketing? 14984
43 Health Insurance: A Push Or A Pull Product? 11408
44 A Strategic Perspective Of Kerala Tourism 27121
45 Opportunities In Online Marketing 10476
46 Challenges Of Digital Marketing 18833
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10860
48 Then & Now - A Coke Story 14545
49 What's This App - Whatsapp Success Story! 25410
50 Flying High: What Keeps Indigo Going 11604
51 Brand Activation: Bringing Spirit Of Brands To Life 16312
52 Indian Rural Market: The Next Big Thing 24147
53 Oreo – Milky’s Favourite Cookie Turns 100 10968
54 The Happy Birds: Success Story of Angry Birds 12262
55 Tata Motors JLR - The Success Story 14728
56 An Analysis On Lux Beauty Soap 40297
57 Latest Trend In Marketing Environment: Viral Marketing 10114
58 Impact Of The ZooZoo Commercials For Value Added Services 16752
59 What Can We Learn From Strategy Games 14073
60 The Reverse of Marketing=De-Marketing 17847
61 Is There A Better Way To Sell To Rural Market 12706
62 Why & How Marketers Target Kids 15816
63 Disruptive Innovation: Strategist’s Dilemma 11277
64 Entry Strategies For Automobile Companies In African Markets 13826
65 Park Avenue I.Q: New Name In The World Of Deodorants 16980
66 Flipkart.com - The Success Saga 22066
67 Pester Power: The Influential Kids 12214
68 Destination Branding- How does it Work 13380
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15203
70 Dirty Marketing- Fighting brands unethically 11667
71 Hero Honda Rebranding to Hero MotoCorp 14521
72 Standardize or Localize- A better way to lead markets 12025
73 Critical Success Factors for Devising Strategies for Airline Players 19483
74 Mom and Pop Stores Score Over Giant Supermarkets 11496
75 Regional Aspiration Marketing- A Step Further 10828
76 Value and benefit- The customer perspective 14305
77 Merchandising- The Brand Building Strategy 10150
78 The ill-effects of Globalization 10356
79 Brand Ferrari - The Dream Machine 13282
80 Retail Industry : Boon or Bane ? 12849
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21047
82 Premium Brands- Prestige, Value and Quality 20463
83 JustDial: The Information and Business Listings Directory 24502
84 Corporate branding vs Product branding 13563
85 Sales vs Marketing - Do They complement or compete ? 29368
86 Is Advertising an art of Lying ? 16197
87 Glocalization-The McD and KFC Way ? 12986
88 Breakthrough Products: Entering a New World 25574
89 4 P's of Management 56883
90 Walt Disney: A Magical Brand 16680
91 Evaluating Advertisement Campaigns: Analyzing Customers 10664
92 Brand Manchester United : A Theatre of Dreams 10708
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12337
94 10 Reasons Why Airline Industry is Unique ? 49480
95 Role of Brand Ambassadors in Recession 10560
96 Reverse Pricing - Getting it Right ! 11760
97 Copyright & Trademark violations: Rural Marketing Success ? 14953
98 Premium Niche Marketing: Small World and Big Business 15384
99 Surrogate Advertising: Softly promoting hard products 10431
100 TATA Nano : Khushiyon Ki Chaabi 14744
101 Royal Enfield Bullet - The Indian Cult Brand ! 20190
102 Do Brands have finite lives ? 20172
103 Why Twitter is so successful ? 19896
104 M.R.P: Setting your own price ? 10563
105 The New Age Marketing Warfare ! 13009
 
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