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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21781
14 Hindustan Motors Ambassador - The End of an Era 14683
15 Click And Brick Of Bharat Matrimony 12068
16 Marketing 3.0 – Values Driven Marketing 14867
17 DRIP -The Marketing Communication Model 45683
18 How Titan Watches is Still a Market Leader-Brand Identity! 12250
19 Social Media Marketing - A Double Edge Sword 11444
20 Repackaging And Repositioning - Gaining Competitive Advantage 15262
21 Senior Citizens as Target Group 11261
22 Cause Related Marketing: Giving More Than Just Spare Change? 11339
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17814
24 Let’s Get Packing - Importance of Packaging 11704
25 Thums Up - A Thundering Success 14294
26 Rural Marketing: Challenges Opportunities and Beyond 22165
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22114
28 Creative Marketing Communication: Interactive Advertising Campaigns 11135
29 What is Shockvertising? 25922
30 Marketing Through Sports: The Evolution and Future 29068
31 Village Laundry Service, A Story Of The Start Up 12051
32 Being Flawsome - Ensuring Brand Loyalty 14955
33 Chanakya Niti And Marketing Strategies 20374
34 Royal Enfield Bullet - Felt The Thump! 11223
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22968
36 Subliminal Marketing - What You See You May Not See! 14892
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16447
38 Customer Is King – Make The King Happy 24424
39 Marketing Strategies & Innovations In The Services Sector 14559
40 Segmentation Targeting & Positioning-Defining Product Lines 27219
41 Role Of Technology In Marketing 20987
42 How To Create Snob Effect In Marketing? 14838
43 Health Insurance: A Push Or A Pull Product? 11247
44 A Strategic Perspective Of Kerala Tourism 26935
45 Opportunities In Online Marketing 10387
46 Challenges Of Digital Marketing 18663
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10744
48 Then & Now - A Coke Story 14405
49 What's This App - Whatsapp Success Story! 25323
50 Flying High: What Keeps Indigo Going 11448
51 Brand Activation: Bringing Spirit Of Brands To Life 16167
52 Indian Rural Market: The Next Big Thing 24047
53 Oreo – Milky’s Favourite Cookie Turns 100 10835
54 The Happy Birds: Success Story of Angry Birds 11993
55 Tata Motors JLR - The Success Story 14566
56 An Analysis On Lux Beauty Soap 39918
57 Latest Trend In Marketing Environment: Viral Marketing 10013
58 Impact Of The ZooZoo Commercials For Value Added Services 16559
59 What Can We Learn From Strategy Games 13988
60 The Reverse of Marketing=De-Marketing 17603
61 Is There A Better Way To Sell To Rural Market 12500
62 Why & How Marketers Target Kids 15623
63 Disruptive Innovation: Strategist’s Dilemma 11061
64 Entry Strategies For Automobile Companies In African Markets 13737
65 Park Avenue I.Q: New Name In The World Of Deodorants 16872
66 Flipkart.com - The Success Saga 21919
67 Pester Power: The Influential Kids 12098
68 Destination Branding- How does it Work 13282
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15064
70 Dirty Marketing- Fighting brands unethically 11520
71 Hero Honda Rebranding to Hero MotoCorp 14328
72 Standardize or Localize- A better way to lead markets 11840
73 Critical Success Factors for Devising Strategies for Airline Players 19257
74 Mom and Pop Stores Score Over Giant Supermarkets 11382
75 Regional Aspiration Marketing- A Step Further 10702
76 Value and benefit- The customer perspective 14215
77 Merchandising- The Brand Building Strategy 10059
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13099
80 Retail Industry : Boon or Bane ? 12740
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20908
82 Premium Brands- Prestige, Value and Quality 20207
83 JustDial: The Information and Business Listings Directory 24240
84 Corporate branding vs Product branding 13472
85 Sales vs Marketing - Do They complement or compete ? 29180
86 Is Advertising an art of Lying ? 16077
87 Glocalization-The McD and KFC Way ? 12832
88 Breakthrough Products: Entering a New World 25438
89 4 P's of Management 56694
90 Walt Disney: A Magical Brand 16518
91 Evaluating Advertisement Campaigns: Analyzing Customers 10531
92 Brand Manchester United : A Theatre of Dreams 10583
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12234
94 10 Reasons Why Airline Industry is Unique ? 49228
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11632
97 Copyright & Trademark violations: Rural Marketing Success ? 14842
98 Premium Niche Marketing: Small World and Big Business 15234
99 Surrogate Advertising: Softly promoting hard products 10327
100 TATA Nano : Khushiyon Ki Chaabi 14582
101 Royal Enfield Bullet - The Indian Cult Brand ! 20008
102 Do Brands have finite lives ? 20062
103 Why Twitter is so successful ? 19712
104 M.R.P: Setting your own price ? 10427
105 The New Age Marketing Warfare ! 12894
 
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