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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 20992
14 Hindustan Motors Ambassador - The End of an Era 14177
15 Click And Brick Of Bharat Matrimony 11618
16 Marketing 3.0 – Values Driven Marketing 14260
17 DRIP -The Marketing Communication Model 44891
18 How Titan Watches is Still a Market Leader-Brand Identity! 11704
19 Social Media Marketing - A Double Edge Sword 11173
20 Repackaging And Repositioning - Gaining Competitive Advantage 14887
21 Senior Citizens as Target Group 10912
22 Cause Related Marketing: Giving More Than Just Spare Change? 11056
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17461
24 Let’s Get Packing - Importance of Packaging 11471
25 Thums Up - A Thundering Success 13689
26 Rural Marketing: Challenges Opportunities and Beyond 21813
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21917
28 Creative Marketing Communication: Interactive Advertising Campaigns 10772
29 What is Shockvertising? 25448
30 Marketing Through Sports: The Evolution and Future 28818
31 Village Laundry Service, A Story Of The Start Up 11560
32 Being Flawsome - Ensuring Brand Loyalty 14689
33 Chanakya Niti And Marketing Strategies 19977
34 Royal Enfield Bullet - Felt The Thump! 10867
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22439
36 Subliminal Marketing - What You See You May Not See! 14624
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15917
38 Customer Is King – Make The King Happy 23983
39 Marketing Strategies & Innovations In The Services Sector 14145
40 Segmentation Targeting & Positioning-Defining Product Lines 26851
41 Role Of Technology In Marketing 20731
42 How To Create Snob Effect In Marketing? 14457
43 Health Insurance: A Push Or A Pull Product? 11046
44 A Strategic Perspective Of Kerala Tourism 26500
45 Opportunities In Online Marketing 10185
46 Challenges Of Digital Marketing 18275
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10462
48 Then & Now - A Coke Story 14066
49 What's This App - Whatsapp Success Story! 25088
50 Flying High: What Keeps Indigo Going 10991
51 Brand Activation: Bringing Spirit Of Brands To Life 15883
52 Indian Rural Market: The Next Big Thing 23821
53 Oreo – Milky’s Favourite Cookie Turns 100 10519
54 The Happy Birds: Success Story of Angry Birds 11615
55 Tata Motors JLR - The Success Story 14208
56 An Analysis On Lux Beauty Soap 39384
57 Latest Trend In Marketing Environment: Viral Marketing 9756
58 Impact Of The ZooZoo Commercials For Value Added Services 16077
59 What Can We Learn From Strategy Games 13784
60 The Reverse of Marketing=De-Marketing 17107
61 Is There A Better Way To Sell To Rural Market 12251
62 Why & How Marketers Target Kids 15101
63 Disruptive Innovation: Strategist’s Dilemma 10545
64 Entry Strategies For Automobile Companies In African Markets 13454
65 Park Avenue I.Q: New Name In The World Of Deodorants 16551
66 Flipkart.com - The Success Saga 21489
67 Pester Power: The Influential Kids 11778
68 Destination Branding- How does it Work 13038
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14633
70 Dirty Marketing- Fighting brands unethically 11092
71 Hero Honda Rebranding to Hero MotoCorp 13774
72 Standardize or Localize- A better way to lead markets 11606
73 Critical Success Factors for Devising Strategies for Airline Players 18849
74 Mom and Pop Stores Score Over Giant Supermarkets 10987
75 Regional Aspiration Marketing- A Step Further 10362
76 Value and benefit- The customer perspective 14016
77 Merchandising- The Brand Building Strategy 9828
78 The ill-effects of Globalization 10102
79 Brand Ferrari - The Dream Machine 12830
80 Retail Industry : Boon or Bane ? 12476
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20550
82 Premium Brands- Prestige, Value and Quality 19595
83 JustDial: The Information and Business Listings Directory 23677
84 Corporate branding vs Product branding 13231
85 Sales vs Marketing - Do They complement or compete ? 28776
86 Is Advertising an art of Lying ? 15819
87 Glocalization-The McD and KFC Way ? 12364
88 Breakthrough Products: Entering a New World 25051
89 4 P's of Management 56200
90 Walt Disney: A Magical Brand 16120
91 Evaluating Advertisement Campaigns: Analyzing Customers 10281
92 Brand Manchester United : A Theatre of Dreams 10283
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12017
94 10 Reasons Why Airline Industry is Unique ? 48818
95 Role of Brand Ambassadors in Recession 10138
96 Reverse Pricing - Getting it Right ! 11327
97 Copyright & Trademark violations: Rural Marketing Success ? 14565
98 Premium Niche Marketing: Small World and Big Business 14842
99 Surrogate Advertising: Softly promoting hard products 10109
100 TATA Nano : Khushiyon Ki Chaabi 14077
101 Royal Enfield Bullet - The Indian Cult Brand ! 19572
102 Do Brands have finite lives ? 19775
103 Why Twitter is so successful ? 19455
104 M.R.P: Setting your own price ? 10065
105 The New Age Marketing Warfare ! 12557
 
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