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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21873
14 Hindustan Motors Ambassador - The End of an Era 14770
15 Click And Brick Of Bharat Matrimony 12156
16 Marketing 3.0 – Values Driven Marketing 14958
17 DRIP -The Marketing Communication Model 45790
18 How Titan Watches is Still a Market Leader-Brand Identity! 12315
19 Social Media Marketing - A Double Edge Sword 11491
20 Repackaging And Repositioning - Gaining Competitive Advantage 15324
21 Senior Citizens as Target Group 11310
22 Cause Related Marketing: Giving More Than Just Spare Change? 11379
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17876
24 Let’s Get Packing - Importance of Packaging 11740
25 Thums Up - A Thundering Success 14389
26 Rural Marketing: Challenges Opportunities and Beyond 22217
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22157
28 Creative Marketing Communication: Interactive Advertising Campaigns 11192
29 What is Shockvertising? 25995
30 Marketing Through Sports: The Evolution and Future 29099
31 Village Laundry Service, A Story Of The Start Up 12116
32 Being Flawsome - Ensuring Brand Loyalty 14993
33 Chanakya Niti And Marketing Strategies 20432
34 Royal Enfield Bullet - Felt The Thump! 11293
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23049
36 Subliminal Marketing - What You See You May Not See! 14947
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16529
38 Customer Is King – Make The King Happy 24491
39 Marketing Strategies & Innovations In The Services Sector 14626
40 Segmentation Targeting & Positioning-Defining Product Lines 27276
41 Role Of Technology In Marketing 21024
42 How To Create Snob Effect In Marketing? 14898
43 Health Insurance: A Push Or A Pull Product? 11272
44 A Strategic Perspective Of Kerala Tourism 27007
45 Opportunities In Online Marketing 10424
46 Challenges Of Digital Marketing 18728
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10790
48 Then & Now - A Coke Story 14465
49 What's This App - Whatsapp Success Story! 25349
50 Flying High: What Keeps Indigo Going 11517
51 Brand Activation: Bringing Spirit Of Brands To Life 16229
52 Indian Rural Market: The Next Big Thing 24091
53 Oreo – Milky’s Favourite Cookie Turns 100 10884
54 The Happy Birds: Success Story of Angry Birds 12061
55 Tata Motors JLR - The Success Story 14630
56 An Analysis On Lux Beauty Soap 40087
57 Latest Trend In Marketing Environment: Viral Marketing 10057
58 Impact Of The ZooZoo Commercials For Value Added Services 16646
59 What Can We Learn From Strategy Games 14023
60 The Reverse of Marketing=De-Marketing 17668
61 Is There A Better Way To Sell To Rural Market 12542
62 Why & How Marketers Target Kids 15698
63 Disruptive Innovation: Strategist’s Dilemma 11164
64 Entry Strategies For Automobile Companies In African Markets 13774
65 Park Avenue I.Q: New Name In The World Of Deodorants 16914
66 Flipkart.com - The Success Saga 21984
67 Pester Power: The Influential Kids 12144
68 Destination Branding- How does it Work 13322
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15119
70 Dirty Marketing- Fighting brands unethically 11578
71 Hero Honda Rebranding to Hero MotoCorp 14400
72 Standardize or Localize- A better way to lead markets 11873
73 Critical Success Factors for Devising Strategies for Airline Players 19307
74 Mom and Pop Stores Score Over Giant Supermarkets 11427
75 Regional Aspiration Marketing- A Step Further 10753
76 Value and benefit- The customer perspective 14249
77 Merchandising- The Brand Building Strategy 10099
78 The ill-effects of Globalization 10312
79 Brand Ferrari - The Dream Machine 13140
80 Retail Industry : Boon or Bane ? 12778
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20964
82 Premium Brands- Prestige, Value and Quality 20305
83 JustDial: The Information and Business Listings Directory 24338
84 Corporate branding vs Product branding 13503
85 Sales vs Marketing - Do They complement or compete ? 29253
86 Is Advertising an art of Lying ? 16123
87 Glocalization-The McD and KFC Way ? 12892
88 Breakthrough Products: Entering a New World 25493
89 4 P's of Management 56763
90 Walt Disney: A Magical Brand 16584
91 Evaluating Advertisement Campaigns: Analyzing Customers 10583
92 Brand Manchester United : A Theatre of Dreams 10631
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12267
94 10 Reasons Why Airline Industry is Unique ? 49289
95 Role of Brand Ambassadors in Recession 10409
96 Reverse Pricing - Getting it Right ! 11681
97 Copyright & Trademark violations: Rural Marketing Success ? 14885
98 Premium Niche Marketing: Small World and Big Business 15284
99 Surrogate Advertising: Softly promoting hard products 10367
100 TATA Nano : Khushiyon Ki Chaabi 14648
101 Royal Enfield Bullet - The Indian Cult Brand ! 20087
102 Do Brands have finite lives ? 20106
103 Why Twitter is so successful ? 19753
104 M.R.P: Setting your own price ? 10478
105 The New Age Marketing Warfare ! 12942
 
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