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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21542
14 Hindustan Motors Ambassador - The End of an Era 14441
15 Click And Brick Of Bharat Matrimony 11888
16 Marketing 3.0 – Values Driven Marketing 14657
17 DRIP -The Marketing Communication Model 45359
18 How Titan Watches is Still a Market Leader-Brand Identity! 12103
19 Social Media Marketing - A Double Edge Sword 11335
20 Repackaging And Repositioning - Gaining Competitive Advantage 15092
21 Senior Citizens as Target Group 11129
22 Cause Related Marketing: Giving More Than Just Spare Change? 11222
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17672
24 Let’s Get Packing - Importance of Packaging 11613
25 Thums Up - A Thundering Success 14081
26 Rural Marketing: Challenges Opportunities and Beyond 22028
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22035
28 Creative Marketing Communication: Interactive Advertising Campaigns 10987
29 What is Shockvertising? 25728
30 Marketing Through Sports: The Evolution and Future 28978
31 Village Laundry Service, A Story Of The Start Up 11811
32 Being Flawsome - Ensuring Brand Loyalty 14854
33 Chanakya Niti And Marketing Strategies 20233
34 Royal Enfield Bullet - Felt The Thump! 11095
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22759
36 Subliminal Marketing - What You See You May Not See! 14789
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16238
38 Customer Is King – Make The King Happy 24257
39 Marketing Strategies & Innovations In The Services Sector 14399
40 Segmentation Targeting & Positioning-Defining Product Lines 27067
41 Role Of Technology In Marketing 20899
42 How To Create Snob Effect In Marketing? 14689
43 Health Insurance: A Push Or A Pull Product? 11180
44 A Strategic Perspective Of Kerala Tourism 26782
45 Opportunities In Online Marketing 10309
46 Challenges Of Digital Marketing 18501
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10635
48 Then & Now - A Coke Story 14286
49 What's This App - Whatsapp Success Story! 25221
50 Flying High: What Keeps Indigo Going 11263
51 Brand Activation: Bringing Spirit Of Brands To Life 16049
52 Indian Rural Market: The Next Big Thing 23959
53 Oreo – Milky’s Favourite Cookie Turns 100 10717
54 The Happy Birds: Success Story of Angry Birds 11823
55 Tata Motors JLR - The Success Story 14423
56 An Analysis On Lux Beauty Soap 39689
57 Latest Trend In Marketing Environment: Viral Marketing 9918
58 Impact Of The ZooZoo Commercials For Value Added Services 16379
59 What Can We Learn From Strategy Games 13901
60 The Reverse of Marketing=De-Marketing 17417
61 Is There A Better Way To Sell To Rural Market 12409
62 Why & How Marketers Target Kids 15417
63 Disruptive Innovation: Strategist’s Dilemma 10873
64 Entry Strategies For Automobile Companies In African Markets 13619
65 Park Avenue I.Q: New Name In The World Of Deodorants 16751
66 Flipkart.com - The Success Saga 21742
67 Pester Power: The Influential Kids 11979
68 Destination Branding- How does it Work 13197
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14901
70 Dirty Marketing- Fighting brands unethically 11360
71 Hero Honda Rebranding to Hero MotoCorp 14130
72 Standardize or Localize- A better way to lead markets 11759
73 Critical Success Factors for Devising Strategies for Airline Players 19095
74 Mom and Pop Stores Score Over Giant Supermarkets 11233
75 Regional Aspiration Marketing- A Step Further 10588
76 Value and benefit- The customer perspective 14134
77 Merchandising- The Brand Building Strategy 9966
78 The ill-effects of Globalization 10204
79 Brand Ferrari - The Dream Machine 12998
80 Retail Industry : Boon or Bane ? 12631
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20762
82 Premium Brands- Prestige, Value and Quality 19947
83 JustDial: The Information and Business Listings Directory 24051
84 Corporate branding vs Product branding 13384
85 Sales vs Marketing - Do They complement or compete ? 29011
86 Is Advertising an art of Lying ? 15981
87 Glocalization-The McD and KFC Way ? 12649
88 Breakthrough Products: Entering a New World 25267
89 4 P's of Management 56511
90 Walt Disney: A Magical Brand 16353
91 Evaluating Advertisement Campaigns: Analyzing Customers 10427
92 Brand Manchester United : A Theatre of Dreams 10463
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12150
94 10 Reasons Why Airline Industry is Unique ? 49055
95 Role of Brand Ambassadors in Recession 10284
96 Reverse Pricing - Getting it Right ! 11518
97 Copyright & Trademark violations: Rural Marketing Success ? 14744
98 Premium Niche Marketing: Small World and Big Business 15075
99 Surrogate Advertising: Softly promoting hard products 10247
100 TATA Nano : Khushiyon Ki Chaabi 14398
101 Royal Enfield Bullet - The Indian Cult Brand ! 19830
102 Do Brands have finite lives ? 19924
103 Why Twitter is so successful ? 19605
104 M.R.P: Setting your own price ? 10280
105 The New Age Marketing Warfare ! 12765
 
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