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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22294
14 Hindustan Motors Ambassador - The End of an Era 15011
15 Click And Brick Of Bharat Matrimony 12402
16 Marketing 3.0 – Values Driven Marketing 15292
17 DRIP -The Marketing Communication Model 46167
18 How Titan Watches is Still a Market Leader-Brand Identity! 12534
19 Social Media Marketing - A Double Edge Sword 11632
20 Repackaging And Repositioning - Gaining Competitive Advantage 15542
21 Senior Citizens as Target Group 11590
22 Cause Related Marketing: Giving More Than Just Spare Change? 11531
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18092
24 Let’s Get Packing - Importance of Packaging 11870
25 Thums Up - A Thundering Success 14711
26 Rural Marketing: Challenges Opportunities and Beyond 22405
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22283
28 Creative Marketing Communication: Interactive Advertising Campaigns 11373
29 What is Shockvertising? 26261
30 Marketing Through Sports: The Evolution and Future 29245
31 Village Laundry Service, A Story Of The Start Up 12378
32 Being Flawsome - Ensuring Brand Loyalty 15133
33 Chanakya Niti And Marketing Strategies 20634
34 Royal Enfield Bullet - Felt The Thump! 11487
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23422
36 Subliminal Marketing - What You See You May Not See! 15099
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16787
38 Customer Is King – Make The King Happy 24820
39 Marketing Strategies & Innovations In The Services Sector 14881
40 Segmentation Targeting & Positioning-Defining Product Lines 27456
41 Role Of Technology In Marketing 21142
42 How To Create Snob Effect In Marketing? 15077
43 Health Insurance: A Push Or A Pull Product? 11467
44 A Strategic Perspective Of Kerala Tourism 27228
45 Opportunities In Online Marketing 10536
46 Challenges Of Digital Marketing 18982
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10957
48 Then & Now - A Coke Story 14634
49 What's This App - Whatsapp Success Story! 25478
50 Flying High: What Keeps Indigo Going 11718
51 Brand Activation: Bringing Spirit Of Brands To Life 16407
52 Indian Rural Market: The Next Big Thing 24225
53 Oreo – Milky’s Favourite Cookie Turns 100 11059
54 The Happy Birds: Success Story of Angry Birds 12396
55 Tata Motors JLR - The Success Story 14834
56 An Analysis On Lux Beauty Soap 40486
57 Latest Trend In Marketing Environment: Viral Marketing 10179
58 Impact Of The ZooZoo Commercials For Value Added Services 16867
59 What Can We Learn From Strategy Games 14133
60 The Reverse of Marketing=De-Marketing 17989
61 Is There A Better Way To Sell To Rural Market 12776
62 Why & How Marketers Target Kids 15939
63 Disruptive Innovation: Strategist’s Dilemma 11373
64 Entry Strategies For Automobile Companies In African Markets 13900
65 Park Avenue I.Q: New Name In The World Of Deodorants 17049
66 Flipkart.com - The Success Saga 22165
67 Pester Power: The Influential Kids 12320
68 Destination Branding- How does it Work 13446
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15297
70 Dirty Marketing- Fighting brands unethically 11765
71 Hero Honda Rebranding to Hero MotoCorp 14666
72 Standardize or Localize- A better way to lead markets 12098
73 Critical Success Factors for Devising Strategies for Airline Players 19599
74 Mom and Pop Stores Score Over Giant Supermarkets 11575
75 Regional Aspiration Marketing- A Step Further 10914
76 Value and benefit- The customer perspective 14371
77 Merchandising- The Brand Building Strategy 10223
78 The ill-effects of Globalization 10420
79 Brand Ferrari - The Dream Machine 13349
80 Retail Industry : Boon or Bane ? 12920
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21156
82 Premium Brands- Prestige, Value and Quality 20641
83 JustDial: The Information and Business Listings Directory 24667
84 Corporate branding vs Product branding 13653
85 Sales vs Marketing - Do They complement or compete ? 29495
86 Is Advertising an art of Lying ? 16267
87 Glocalization-The McD and KFC Way ? 13077
88 Breakthrough Products: Entering a New World 25667
89 4 P's of Management 57003
90 Walt Disney: A Magical Brand 16797
91 Evaluating Advertisement Campaigns: Analyzing Customers 10759
92 Brand Manchester United : A Theatre of Dreams 10802
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12415
94 10 Reasons Why Airline Industry is Unique ? 49602
95 Role of Brand Ambassadors in Recession 10641
96 Reverse Pricing - Getting it Right ! 11863
97 Copyright & Trademark violations: Rural Marketing Success ? 15036
98 Premium Niche Marketing: Small World and Big Business 15502
99 Surrogate Advertising: Softly promoting hard products 10492
100 TATA Nano : Khushiyon Ki Chaabi 14847
101 Royal Enfield Bullet - The Indian Cult Brand ! 20309
102 Do Brands have finite lives ? 20250
103 Why Twitter is so successful ? 19948
104 M.R.P: Setting your own price ? 10654
105 The New Age Marketing Warfare ! 13085
 
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