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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21935
14 Hindustan Motors Ambassador - The End of an Era 14811
15 Click And Brick Of Bharat Matrimony 12197
16 Marketing 3.0 – Values Driven Marketing 15005
17 DRIP -The Marketing Communication Model 45846
18 How Titan Watches is Still a Market Leader-Brand Identity! 12344
19 Social Media Marketing - A Double Edge Sword 11514
20 Repackaging And Repositioning - Gaining Competitive Advantage 15360
21 Senior Citizens as Target Group 11388
22 Cause Related Marketing: Giving More Than Just Spare Change? 11407
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17906
24 Let’s Get Packing - Importance of Packaging 11763
25 Thums Up - A Thundering Success 14444
26 Rural Marketing: Challenges Opportunities and Beyond 22251
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22174
28 Creative Marketing Communication: Interactive Advertising Campaigns 11224
29 What is Shockvertising? 26037
30 Marketing Through Sports: The Evolution and Future 29117
31 Village Laundry Service, A Story Of The Start Up 12156
32 Being Flawsome - Ensuring Brand Loyalty 15015
33 Chanakya Niti And Marketing Strategies 20467
34 Royal Enfield Bullet - Felt The Thump! 11329
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23136
36 Subliminal Marketing - What You See You May Not See! 14979
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16583
38 Customer Is King – Make The King Happy 24577
39 Marketing Strategies & Innovations In The Services Sector 14670
40 Segmentation Targeting & Positioning-Defining Product Lines 27300
41 Role Of Technology In Marketing 21042
42 How To Create Snob Effect In Marketing? 14929
43 Health Insurance: A Push Or A Pull Product? 11337
44 A Strategic Perspective Of Kerala Tourism 27054
45 Opportunities In Online Marketing 10440
46 Challenges Of Digital Marketing 18760
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10816
48 Then & Now - A Coke Story 14495
49 What's This App - Whatsapp Success Story! 25366
50 Flying High: What Keeps Indigo Going 11547
51 Brand Activation: Bringing Spirit Of Brands To Life 16254
52 Indian Rural Market: The Next Big Thing 24110
53 Oreo – Milky’s Favourite Cookie Turns 100 10918
54 The Happy Birds: Success Story of Angry Birds 12141
55 Tata Motors JLR - The Success Story 14660
56 An Analysis On Lux Beauty Soap 40148
57 Latest Trend In Marketing Environment: Viral Marketing 10078
58 Impact Of The ZooZoo Commercials For Value Added Services 16697
59 What Can We Learn From Strategy Games 14042
60 The Reverse of Marketing=De-Marketing 17744
61 Is There A Better Way To Sell To Rural Market 12617
62 Why & How Marketers Target Kids 15740
63 Disruptive Innovation: Strategist’s Dilemma 11220
64 Entry Strategies For Automobile Companies In African Markets 13793
65 Park Avenue I.Q: New Name In The World Of Deodorants 16941
66 Flipkart.com - The Success Saga 22019
67 Pester Power: The Influential Kids 12166
68 Destination Branding- How does it Work 13342
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15153
70 Dirty Marketing- Fighting brands unethically 11607
71 Hero Honda Rebranding to Hero MotoCorp 14438
72 Standardize or Localize- A better way to lead markets 11942
73 Critical Success Factors for Devising Strategies for Airline Players 19383
74 Mom and Pop Stores Score Over Giant Supermarkets 11448
75 Regional Aspiration Marketing- A Step Further 10783
76 Value and benefit- The customer perspective 14260
77 Merchandising- The Brand Building Strategy 10114
78 The ill-effects of Globalization 10325
79 Brand Ferrari - The Dream Machine 13204
80 Retail Industry : Boon or Bane ? 12800
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20991
82 Premium Brands- Prestige, Value and Quality 20358
83 JustDial: The Information and Business Listings Directory 24397
84 Corporate branding vs Product branding 13523
85 Sales vs Marketing - Do They complement or compete ? 29288
86 Is Advertising an art of Lying ? 16144
87 Glocalization-The McD and KFC Way ? 12927
88 Breakthrough Products: Entering a New World 25529
89 4 P's of Management 56805
90 Walt Disney: A Magical Brand 16620
91 Evaluating Advertisement Campaigns: Analyzing Customers 10611
92 Brand Manchester United : A Theatre of Dreams 10657
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12288
94 10 Reasons Why Airline Industry is Unique ? 49369
95 Role of Brand Ambassadors in Recession 10478
96 Reverse Pricing - Getting it Right ! 11708
97 Copyright & Trademark violations: Rural Marketing Success ? 14907
98 Premium Niche Marketing: Small World and Big Business 15322
99 Surrogate Advertising: Softly promoting hard products 10388
100 TATA Nano : Khushiyon Ki Chaabi 14690
101 Royal Enfield Bullet - The Indian Cult Brand ! 20118
102 Do Brands have finite lives ? 20129
103 Why Twitter is so successful ? 19821
104 M.R.P: Setting your own price ? 10510
105 The New Age Marketing Warfare ! 12969
 
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