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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21636
14 Hindustan Motors Ambassador - The End of an Era 14501
15 Click And Brick Of Bharat Matrimony 11958
16 Marketing 3.0 – Values Driven Marketing 14733
17 DRIP -The Marketing Communication Model 45467
18 How Titan Watches is Still a Market Leader-Brand Identity! 12151
19 Social Media Marketing - A Double Edge Sword 11378
20 Repackaging And Repositioning - Gaining Competitive Advantage 15164
21 Senior Citizens as Target Group 11186
22 Cause Related Marketing: Giving More Than Just Spare Change? 11272
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17719
24 Let’s Get Packing - Importance of Packaging 11650
25 Thums Up - A Thundering Success 14148
26 Rural Marketing: Challenges Opportunities and Beyond 22081
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22067
28 Creative Marketing Communication: Interactive Advertising Campaigns 11038
29 What is Shockvertising? 25798
30 Marketing Through Sports: The Evolution and Future 29013
31 Village Laundry Service, A Story Of The Start Up 11902
32 Being Flawsome - Ensuring Brand Loyalty 14885
33 Chanakya Niti And Marketing Strategies 20284
34 Royal Enfield Bullet - Felt The Thump! 11141
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22837
36 Subliminal Marketing - What You See You May Not See! 14822
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16314
38 Customer Is King – Make The King Happy 24319
39 Marketing Strategies & Innovations In The Services Sector 14460
40 Segmentation Targeting & Positioning-Defining Product Lines 27123
41 Role Of Technology In Marketing 20929
42 How To Create Snob Effect In Marketing? 14738
43 Health Insurance: A Push Or A Pull Product? 11208
44 A Strategic Perspective Of Kerala Tourism 26838
45 Opportunities In Online Marketing 10338
46 Challenges Of Digital Marketing 18557
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10678
48 Then & Now - A Coke Story 14329
49 What's This App - Whatsapp Success Story! 25252
50 Flying High: What Keeps Indigo Going 11318
51 Brand Activation: Bringing Spirit Of Brands To Life 16084
52 Indian Rural Market: The Next Big Thing 23989
53 Oreo – Milky’s Favourite Cookie Turns 100 10760
54 The Happy Birds: Success Story of Angry Birds 11875
55 Tata Motors JLR - The Success Story 14475
56 An Analysis On Lux Beauty Soap 39766
57 Latest Trend In Marketing Environment: Viral Marketing 9953
58 Impact Of The ZooZoo Commercials For Value Added Services 16445
59 What Can We Learn From Strategy Games 13931
60 The Reverse of Marketing=De-Marketing 17490
61 Is There A Better Way To Sell To Rural Market 12443
62 Why & How Marketers Target Kids 15502
63 Disruptive Innovation: Strategist’s Dilemma 10924
64 Entry Strategies For Automobile Companies In African Markets 13657
65 Park Avenue I.Q: New Name In The World Of Deodorants 16797
66 Flipkart.com - The Success Saga 21802
67 Pester Power: The Influential Kids 12024
68 Destination Branding- How does it Work 13225
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14956
70 Dirty Marketing- Fighting brands unethically 11413
71 Hero Honda Rebranding to Hero MotoCorp 14193
72 Standardize or Localize- A better way to lead markets 11784
73 Critical Success Factors for Devising Strategies for Airline Players 19153
74 Mom and Pop Stores Score Over Giant Supermarkets 11280
75 Regional Aspiration Marketing- A Step Further 10626
76 Value and benefit- The customer perspective 14162
77 Merchandising- The Brand Building Strategy 10000
78 The ill-effects of Globalization 10232
79 Brand Ferrari - The Dream Machine 13039
80 Retail Industry : Boon or Bane ? 12672
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20829
82 Premium Brands- Prestige, Value and Quality 20060
83 JustDial: The Information and Business Listings Directory 24111
84 Corporate branding vs Product branding 13417
85 Sales vs Marketing - Do They complement or compete ? 29079
86 Is Advertising an art of Lying ? 16011
87 Glocalization-The McD and KFC Way ? 12731
88 Breakthrough Products: Entering a New World 25327
89 4 P's of Management 56580
90 Walt Disney: A Magical Brand 16432
91 Evaluating Advertisement Campaigns: Analyzing Customers 10459
92 Brand Manchester United : A Theatre of Dreams 10510
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12180
94 10 Reasons Why Airline Industry is Unique ? 49123
95 Role of Brand Ambassadors in Recession 10316
96 Reverse Pricing - Getting it Right ! 11560
97 Copyright & Trademark violations: Rural Marketing Success ? 14777
98 Premium Niche Marketing: Small World and Big Business 15124
99 Surrogate Advertising: Softly promoting hard products 10280
100 TATA Nano : Khushiyon Ki Chaabi 14466
101 Royal Enfield Bullet - The Indian Cult Brand ! 19887
102 Do Brands have finite lives ? 19992
103 Why Twitter is so successful ? 19647
104 M.R.P: Setting your own price ? 10335
105 The New Age Marketing Warfare ! 12817
 
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