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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21685
14 Hindustan Motors Ambassador - The End of an Era 14567
15 Click And Brick Of Bharat Matrimony 12001
16 Marketing 3.0 – Values Driven Marketing 14765
17 DRIP -The Marketing Communication Model 45548
18 How Titan Watches is Still a Market Leader-Brand Identity! 12178
19 Social Media Marketing - A Double Edge Sword 11397
20 Repackaging And Repositioning - Gaining Competitive Advantage 15197
21 Senior Citizens as Target Group 11211
22 Cause Related Marketing: Giving More Than Just Spare Change? 11291
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17748
24 Let’s Get Packing - Importance of Packaging 11663
25 Thums Up - A Thundering Success 14195
26 Rural Marketing: Challenges Opportunities and Beyond 22104
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22082
28 Creative Marketing Communication: Interactive Advertising Campaigns 11067
29 What is Shockvertising? 25844
30 Marketing Through Sports: The Evolution and Future 29030
31 Village Laundry Service, A Story Of The Start Up 11965
32 Being Flawsome - Ensuring Brand Loyalty 14903
33 Chanakya Niti And Marketing Strategies 20313
34 Royal Enfield Bullet - Felt The Thump! 11167
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22883
36 Subliminal Marketing - What You See You May Not See! 14840
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16360
38 Customer Is King – Make The King Happy 24348
39 Marketing Strategies & Innovations In The Services Sector 14488
40 Segmentation Targeting & Positioning-Defining Product Lines 27148
41 Role Of Technology In Marketing 20945
42 How To Create Snob Effect In Marketing? 14768
43 Health Insurance: A Push Or A Pull Product? 11216
44 A Strategic Perspective Of Kerala Tourism 26869
45 Opportunities In Online Marketing 10348
46 Challenges Of Digital Marketing 18588
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10699
48 Then & Now - A Coke Story 14347
49 What's This App - Whatsapp Success Story! 25277
50 Flying High: What Keeps Indigo Going 11354
51 Brand Activation: Bringing Spirit Of Brands To Life 16108
52 Indian Rural Market: The Next Big Thing 24008
53 Oreo – Milky’s Favourite Cookie Turns 100 10786
54 The Happy Birds: Success Story of Angry Birds 11910
55 Tata Motors JLR - The Success Story 14506
56 An Analysis On Lux Beauty Soap 39816
57 Latest Trend In Marketing Environment: Viral Marketing 9967
58 Impact Of The ZooZoo Commercials For Value Added Services 16475
59 What Can We Learn From Strategy Games 13951
60 The Reverse of Marketing=De-Marketing 17534
61 Is There A Better Way To Sell To Rural Market 12461
62 Why & How Marketers Target Kids 15539
63 Disruptive Innovation: Strategist’s Dilemma 10971
64 Entry Strategies For Automobile Companies In African Markets 13677
65 Park Avenue I.Q: New Name In The World Of Deodorants 16821
66 Flipkart.com - The Success Saga 21838
67 Pester Power: The Influential Kids 12046
68 Destination Branding- How does it Work 13237
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14991
70 Dirty Marketing- Fighting brands unethically 11445
71 Hero Honda Rebranding to Hero MotoCorp 14227
72 Standardize or Localize- A better way to lead markets 11800
73 Critical Success Factors for Devising Strategies for Airline Players 19190
74 Mom and Pop Stores Score Over Giant Supermarkets 11312
75 Regional Aspiration Marketing- A Step Further 10653
76 Value and benefit- The customer perspective 14179
77 Merchandising- The Brand Building Strategy 10018
78 The ill-effects of Globalization 10245
79 Brand Ferrari - The Dream Machine 13058
80 Retail Industry : Boon or Bane ? 12697
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20851
82 Premium Brands- Prestige, Value and Quality 20103
83 JustDial: The Information and Business Listings Directory 24143
84 Corporate branding vs Product branding 13431
85 Sales vs Marketing - Do They complement or compete ? 29110
86 Is Advertising an art of Lying ? 16026
87 Glocalization-The McD and KFC Way ? 12755
88 Breakthrough Products: Entering a New World 25362
89 4 P's of Management 56622
90 Walt Disney: A Magical Brand 16457
91 Evaluating Advertisement Campaigns: Analyzing Customers 10478
92 Brand Manchester United : A Theatre of Dreams 10529
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12198
94 10 Reasons Why Airline Industry is Unique ? 49159
95 Role of Brand Ambassadors in Recession 10332
96 Reverse Pricing - Getting it Right ! 11579
97 Copyright & Trademark violations: Rural Marketing Success ? 14794
98 Premium Niche Marketing: Small World and Big Business 15158
99 Surrogate Advertising: Softly promoting hard products 10294
100 TATA Nano : Khushiyon Ki Chaabi 14507
101 Royal Enfield Bullet - The Indian Cult Brand ! 19923
102 Do Brands have finite lives ? 20011
103 Why Twitter is so successful ? 19668
104 M.R.P: Setting your own price ? 10361
105 The New Age Marketing Warfare ! 12840
 
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