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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22160
14 Hindustan Motors Ambassador - The End of an Era 14929
15 Click And Brick Of Bharat Matrimony 12317
16 Marketing 3.0 – Values Driven Marketing 15179
17 DRIP -The Marketing Communication Model 46041
18 How Titan Watches is Still a Market Leader-Brand Identity! 12448
19 Social Media Marketing - A Double Edge Sword 11578
20 Repackaging And Repositioning - Gaining Competitive Advantage 15471
21 Senior Citizens as Target Group 11525
22 Cause Related Marketing: Giving More Than Just Spare Change? 11473
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18013
24 Let’s Get Packing - Importance of Packaging 11819
25 Thums Up - A Thundering Success 14590
26 Rural Marketing: Challenges Opportunities and Beyond 22333
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22235
28 Creative Marketing Communication: Interactive Advertising Campaigns 11300
29 What is Shockvertising? 26173
30 Marketing Through Sports: The Evolution and Future 29190
31 Village Laundry Service, A Story Of The Start Up 12270
32 Being Flawsome - Ensuring Brand Loyalty 15076
33 Chanakya Niti And Marketing Strategies 20561
34 Royal Enfield Bullet - Felt The Thump! 11419
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23322
36 Subliminal Marketing - What You See You May Not See! 15047
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16710
38 Customer Is King – Make The King Happy 24729
39 Marketing Strategies & Innovations In The Services Sector 14791
40 Segmentation Targeting & Positioning-Defining Product Lines 27390
41 Role Of Technology In Marketing 21098
42 How To Create Snob Effect In Marketing? 15012
43 Health Insurance: A Push Or A Pull Product? 11427
44 A Strategic Perspective Of Kerala Tourism 27152
45 Opportunities In Online Marketing 10493
46 Challenges Of Digital Marketing 18881
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10894
48 Then & Now - A Coke Story 14576
49 What's This App - Whatsapp Success Story! 25431
50 Flying High: What Keeps Indigo Going 11640
51 Brand Activation: Bringing Spirit Of Brands To Life 16350
52 Indian Rural Market: The Next Big Thing 24178
53 Oreo – Milky’s Favourite Cookie Turns 100 10996
54 The Happy Birds: Success Story of Angry Birds 12311
55 Tata Motors JLR - The Success Story 14763
56 An Analysis On Lux Beauty Soap 40367
57 Latest Trend In Marketing Environment: Viral Marketing 10134
58 Impact Of The ZooZoo Commercials For Value Added Services 16791
59 What Can We Learn From Strategy Games 14091
60 The Reverse of Marketing=De-Marketing 17898
61 Is There A Better Way To Sell To Rural Market 12728
62 Why & How Marketers Target Kids 15860
63 Disruptive Innovation: Strategist’s Dilemma 11300
64 Entry Strategies For Automobile Companies In African Markets 13844
65 Park Avenue I.Q: New Name In The World Of Deodorants 17005
66 Flipkart.com - The Success Saga 22101
67 Pester Power: The Influential Kids 12246
68 Destination Branding- How does it Work 13405
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15236
70 Dirty Marketing- Fighting brands unethically 11696
71 Hero Honda Rebranding to Hero MotoCorp 14574
72 Standardize or Localize- A better way to lead markets 12052
73 Critical Success Factors for Devising Strategies for Airline Players 19521
74 Mom and Pop Stores Score Over Giant Supermarkets 11523
75 Regional Aspiration Marketing- A Step Further 10857
76 Value and benefit- The customer perspective 14329
77 Merchandising- The Brand Building Strategy 10173
78 The ill-effects of Globalization 10376
79 Brand Ferrari - The Dream Machine 13301
80 Retail Industry : Boon or Bane ? 12874
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21089
82 Premium Brands- Prestige, Value and Quality 20526
83 JustDial: The Information and Business Listings Directory 24562
84 Corporate branding vs Product branding 13594
85 Sales vs Marketing - Do They complement or compete ? 29412
86 Is Advertising an art of Lying ? 16220
87 Glocalization-The McD and KFC Way ? 13024
88 Breakthrough Products: Entering a New World 25604
89 4 P's of Management 56922
90 Walt Disney: A Magical Brand 16718
91 Evaluating Advertisement Campaigns: Analyzing Customers 10696
92 Brand Manchester United : A Theatre of Dreams 10734
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12363
94 10 Reasons Why Airline Industry is Unique ? 49512
95 Role of Brand Ambassadors in Recession 10584
96 Reverse Pricing - Getting it Right ! 11794
97 Copyright & Trademark violations: Rural Marketing Success ? 14984
98 Premium Niche Marketing: Small World and Big Business 15424
99 Surrogate Advertising: Softly promoting hard products 10449
100 TATA Nano : Khushiyon Ki Chaabi 14780
101 Royal Enfield Bullet - The Indian Cult Brand ! 20235
102 Do Brands have finite lives ? 20197
103 Why Twitter is so successful ? 19914
104 M.R.P: Setting your own price ? 10595
105 The New Age Marketing Warfare ! 13035
 
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