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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21837
14 Hindustan Motors Ambassador - The End of an Era 14737
15 Click And Brick Of Bharat Matrimony 12123
16 Marketing 3.0 – Values Driven Marketing 14921
17 DRIP -The Marketing Communication Model 45753
18 How Titan Watches is Still a Market Leader-Brand Identity! 12295
19 Social Media Marketing - A Double Edge Sword 11473
20 Repackaging And Repositioning - Gaining Competitive Advantage 15300
21 Senior Citizens as Target Group 11294
22 Cause Related Marketing: Giving More Than Just Spare Change? 11366
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17858
24 Let’s Get Packing - Importance of Packaging 11727
25 Thums Up - A Thundering Success 14356
26 Rural Marketing: Challenges Opportunities and Beyond 22193
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22140
28 Creative Marketing Communication: Interactive Advertising Campaigns 11174
29 What is Shockvertising? 25971
30 Marketing Through Sports: The Evolution and Future 29089
31 Village Laundry Service, A Story Of The Start Up 12094
32 Being Flawsome - Ensuring Brand Loyalty 14980
33 Chanakya Niti And Marketing Strategies 20412
34 Royal Enfield Bullet - Felt The Thump! 11263
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23023
36 Subliminal Marketing - What You See You May Not See! 14926
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16501
38 Customer Is King – Make The King Happy 24465
39 Marketing Strategies & Innovations In The Services Sector 14605
40 Segmentation Targeting & Positioning-Defining Product Lines 27260
41 Role Of Technology In Marketing 21011
42 How To Create Snob Effect In Marketing? 14882
43 Health Insurance: A Push Or A Pull Product? 11261
44 A Strategic Perspective Of Kerala Tourism 26983
45 Opportunities In Online Marketing 10413
46 Challenges Of Digital Marketing 18704
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10774
48 Then & Now - A Coke Story 14444
49 What's This App - Whatsapp Success Story! 25342
50 Flying High: What Keeps Indigo Going 11494
51 Brand Activation: Bringing Spirit Of Brands To Life 16205
52 Indian Rural Market: The Next Big Thing 24077
53 Oreo – Milky’s Favourite Cookie Turns 100 10866
54 The Happy Birds: Success Story of Angry Birds 12037
55 Tata Motors JLR - The Success Story 14607
56 An Analysis On Lux Beauty Soap 40037
57 Latest Trend In Marketing Environment: Viral Marketing 10043
58 Impact Of The ZooZoo Commercials For Value Added Services 16619
59 What Can We Learn From Strategy Games 14015
60 The Reverse of Marketing=De-Marketing 17650
61 Is There A Better Way To Sell To Rural Market 12532
62 Why & How Marketers Target Kids 15674
63 Disruptive Innovation: Strategist’s Dilemma 11121
64 Entry Strategies For Automobile Companies In African Markets 13761
65 Park Avenue I.Q: New Name In The World Of Deodorants 16904
66 Flipkart.com - The Success Saga 21965
67 Pester Power: The Influential Kids 12125
68 Destination Branding- How does it Work 13306
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15102
70 Dirty Marketing- Fighting brands unethically 11561
71 Hero Honda Rebranding to Hero MotoCorp 14378
72 Standardize or Localize- A better way to lead markets 11864
73 Critical Success Factors for Devising Strategies for Airline Players 19290
74 Mom and Pop Stores Score Over Giant Supermarkets 11412
75 Regional Aspiration Marketing- A Step Further 10734
76 Value and benefit- The customer perspective 14236
77 Merchandising- The Brand Building Strategy 10088
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13129
80 Retail Industry : Boon or Bane ? 12763
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20945
82 Premium Brands- Prestige, Value and Quality 20275
83 JustDial: The Information and Business Listings Directory 24307
84 Corporate branding vs Product branding 13492
85 Sales vs Marketing - Do They complement or compete ? 29229
86 Is Advertising an art of Lying ? 16106
87 Glocalization-The McD and KFC Way ? 12873
88 Breakthrough Products: Entering a New World 25479
89 4 P's of Management 56741
90 Walt Disney: A Magical Brand 16561
91 Evaluating Advertisement Campaigns: Analyzing Customers 10563
92 Brand Manchester United : A Theatre of Dreams 10616
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12257
94 10 Reasons Why Airline Industry is Unique ? 49268
95 Role of Brand Ambassadors in Recession 10396
96 Reverse Pricing - Getting it Right ! 11665
97 Copyright & Trademark violations: Rural Marketing Success ? 14875
98 Premium Niche Marketing: Small World and Big Business 15267
99 Surrogate Advertising: Softly promoting hard products 10357
100 TATA Nano : Khushiyon Ki Chaabi 14626
101 Royal Enfield Bullet - The Indian Cult Brand ! 20060
102 Do Brands have finite lives ? 20094
103 Why Twitter is so successful ? 19741
104 M.R.P: Setting your own price ? 10464
105 The New Age Marketing Warfare ! 12926
 
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