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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22291
14 Hindustan Motors Ambassador - The End of an Era 15005
15 Click And Brick Of Bharat Matrimony 12401
16 Marketing 3.0 – Values Driven Marketing 15288
17 DRIP -The Marketing Communication Model 46162
18 How Titan Watches is Still a Market Leader-Brand Identity! 12529
19 Social Media Marketing - A Double Edge Sword 11631
20 Repackaging And Repositioning - Gaining Competitive Advantage 15537
21 Senior Citizens as Target Group 11588
22 Cause Related Marketing: Giving More Than Just Spare Change? 11527
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18087
24 Let’s Get Packing - Importance of Packaging 11867
25 Thums Up - A Thundering Success 14706
26 Rural Marketing: Challenges Opportunities and Beyond 22402
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22279
28 Creative Marketing Communication: Interactive Advertising Campaigns 11370
29 What is Shockvertising? 26257
30 Marketing Through Sports: The Evolution and Future 29240
31 Village Laundry Service, A Story Of The Start Up 12374
32 Being Flawsome - Ensuring Brand Loyalty 15130
33 Chanakya Niti And Marketing Strategies 20630
34 Royal Enfield Bullet - Felt The Thump! 11486
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23415
36 Subliminal Marketing - What You See You May Not See! 15096
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16781
38 Customer Is King – Make The King Happy 24815
39 Marketing Strategies & Innovations In The Services Sector 14878
40 Segmentation Targeting & Positioning-Defining Product Lines 27453
41 Role Of Technology In Marketing 21141
42 How To Create Snob Effect In Marketing? 15071
43 Health Insurance: A Push Or A Pull Product? 11465
44 A Strategic Perspective Of Kerala Tourism 27222
45 Opportunities In Online Marketing 10533
46 Challenges Of Digital Marketing 18978
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10952
48 Then & Now - A Coke Story 14630
49 What's This App - Whatsapp Success Story! 25476
50 Flying High: What Keeps Indigo Going 11713
51 Brand Activation: Bringing Spirit Of Brands To Life 16404
52 Indian Rural Market: The Next Big Thing 24221
53 Oreo – Milky’s Favourite Cookie Turns 100 11056
54 The Happy Birds: Success Story of Angry Birds 12393
55 Tata Motors JLR - The Success Story 14832
56 An Analysis On Lux Beauty Soap 40485
57 Latest Trend In Marketing Environment: Viral Marketing 10176
58 Impact Of The ZooZoo Commercials For Value Added Services 16864
59 What Can We Learn From Strategy Games 14132
60 The Reverse of Marketing=De-Marketing 17982
61 Is There A Better Way To Sell To Rural Market 12774
62 Why & How Marketers Target Kids 15937
63 Disruptive Innovation: Strategist’s Dilemma 11368
64 Entry Strategies For Automobile Companies In African Markets 13895
65 Park Avenue I.Q: New Name In The World Of Deodorants 17047
66 Flipkart.com - The Success Saga 22163
67 Pester Power: The Influential Kids 12315
68 Destination Branding- How does it Work 13443
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15294
70 Dirty Marketing- Fighting brands unethically 11763
71 Hero Honda Rebranding to Hero MotoCorp 14663
72 Standardize or Localize- A better way to lead markets 12093
73 Critical Success Factors for Devising Strategies for Airline Players 19597
74 Mom and Pop Stores Score Over Giant Supermarkets 11573
75 Regional Aspiration Marketing- A Step Further 10913
76 Value and benefit- The customer perspective 14368
77 Merchandising- The Brand Building Strategy 10220
78 The ill-effects of Globalization 10418
79 Brand Ferrari - The Dream Machine 13348
80 Retail Industry : Boon or Bane ? 12917
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21153
82 Premium Brands- Prestige, Value and Quality 20636
83 JustDial: The Information and Business Listings Directory 24660
84 Corporate branding vs Product branding 13648
85 Sales vs Marketing - Do They complement or compete ? 29492
86 Is Advertising an art of Lying ? 16266
87 Glocalization-The McD and KFC Way ? 13075
88 Breakthrough Products: Entering a New World 25665
89 4 P's of Management 57001
90 Walt Disney: A Magical Brand 16795
91 Evaluating Advertisement Campaigns: Analyzing Customers 10756
92 Brand Manchester United : A Theatre of Dreams 10800
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12410
94 10 Reasons Why Airline Industry is Unique ? 49598
95 Role of Brand Ambassadors in Recession 10640
96 Reverse Pricing - Getting it Right ! 11858
97 Copyright & Trademark violations: Rural Marketing Success ? 15031
98 Premium Niche Marketing: Small World and Big Business 15500
99 Surrogate Advertising: Softly promoting hard products 10489
100 TATA Nano : Khushiyon Ki Chaabi 14845
101 Royal Enfield Bullet - The Indian Cult Brand ! 20308
102 Do Brands have finite lives ? 20249
103 Why Twitter is so successful ? 19947
104 M.R.P: Setting your own price ? 10650
105 The New Age Marketing Warfare ! 13082
 
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