Marketing & Strategy Articles

Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.

Are TV Ads Fading Away? November 26, 2017

When was the last time you were watching something on the television? You had your undivided attention to it? You were that much engaged in the content you did not even changed the channel. If you were able to think of such a time was it anything related to sports, is there anything other than sports that was able to entice you to the screen? If one thinks about how many option a viewer has to choose from its practically unlimited if you add internet to this already cluttered media space. Just to think of there are a total of 832 TV channels alone in India and the total of the world goes more than 4000. Doesn’t it become challenging just to stick to somethings for long period of time.


Big Data or Marketing? Probably Both October 22, 2017

One of my favourite lines from the film The Spiderman is when Uncle Ben gives his words of wisdom to Peter Parker ‘With great power comes great responsibility’. If that movie were to be remade today, I wonder how Uncle Ben would have advised Parker- ‘With Big Data comes big responsibility’.

It has been quite some time that I have been hearing the façade with big data and data-driven marketing until one fine afternoon, I witnessed it first-hand when my friend and I sat down to make a marketing model for a business venture. We divided our marketing model into sections like Achievable Marketing Goals, SWOT Analysis, Buyer Personas, A/B Testing, and Measurable Key Metrics and both of us somewhere knew that in coming days, we will have to leverage the power of data-  Customer Data, Competitor Data, Internal Data, and External data and only then we will be reaching somewhere close to a heightened customer engagement.


Difference between Customer and Consumer August 03, 2017

For any business to grow it is very important to understand the difference between a customer and a consumer. In most cases, the customer is the consumer but there are several cases where there is a remarkable difference between the two. And this becomes very important for businesses to understand. Understanding the key differences between a customer and a consumer can help companies have better strategies, better communication, streamlined marketing activities etc.


A Century of Cola Wars - Coca Cola & Pepsi June 13, 2017

One of the classic case studies in Marketing across decades now has been the subject of Cola Wars. The never-ending tiff between Coca-Cola & Pepsi. One of the most popular selling cola drinks have engaged in a constant battle for being the supreme brand the world of beverages. Coca Cola and Pepsi, both have had strong marketing strategies when it comes to product, manufacturing, distribution and marketing.


Government Strategies Powering Entrepreneurial Ventures April 01, 2017

The contemporary India is being described as ‘start-up’ India, thanks to the spiralling numbers of desi start-ups which have made their mark both at the national and international levels. More than 19,000 start-ups are operating in India as per the Economic survey, 2016 and this data alone testifies to start-up mania which is spreading its wings over the modern India


Mutual Trigger to Rise- Strategic Business Unit & the Brand March 06, 2017

The ecstatic moment for a business is when it’s ‘Brand ‘ image zooms and the sound amplifies. The motive remains to reach up to the desired segment of market whom it is focused to cater. Once a business establishes a stand in the market and a healthy image in the minds of it’s customers a major examination of it’s speculated success is cleared.


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