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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21847
14 Hindustan Motors Ambassador - The End of an Era 14746
15 Click And Brick Of Bharat Matrimony 12129
16 Marketing 3.0 – Values Driven Marketing 14930
17 DRIP -The Marketing Communication Model 45761
18 How Titan Watches is Still a Market Leader-Brand Identity! 12297
19 Social Media Marketing - A Double Edge Sword 11477
20 Repackaging And Repositioning - Gaining Competitive Advantage 15306
21 Senior Citizens as Target Group 11297
22 Cause Related Marketing: Giving More Than Just Spare Change? 11368
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17860
24 Let’s Get Packing - Importance of Packaging 11731
25 Thums Up - A Thundering Success 14364
26 Rural Marketing: Challenges Opportunities and Beyond 22197
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22146
28 Creative Marketing Communication: Interactive Advertising Campaigns 11180
29 What is Shockvertising? 25980
30 Marketing Through Sports: The Evolution and Future 29093
31 Village Laundry Service, A Story Of The Start Up 12101
32 Being Flawsome - Ensuring Brand Loyalty 14985
33 Chanakya Niti And Marketing Strategies 20415
34 Royal Enfield Bullet - Felt The Thump! 11270
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23026
36 Subliminal Marketing - What You See You May Not See! 14929
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16505
38 Customer Is King – Make The King Happy 24469
39 Marketing Strategies & Innovations In The Services Sector 14608
40 Segmentation Targeting & Positioning-Defining Product Lines 27267
41 Role Of Technology In Marketing 21013
42 How To Create Snob Effect In Marketing? 14887
43 Health Insurance: A Push Or A Pull Product? 11265
44 A Strategic Perspective Of Kerala Tourism 26986
45 Opportunities In Online Marketing 10418
46 Challenges Of Digital Marketing 18708
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10781
48 Then & Now - A Coke Story 14450
49 What's This App - Whatsapp Success Story! 25344
50 Flying High: What Keeps Indigo Going 11499
51 Brand Activation: Bringing Spirit Of Brands To Life 16212
52 Indian Rural Market: The Next Big Thing 24081
53 Oreo – Milky’s Favourite Cookie Turns 100 10872
54 The Happy Birds: Success Story of Angry Birds 12042
55 Tata Motors JLR - The Success Story 14610
56 An Analysis On Lux Beauty Soap 40049
57 Latest Trend In Marketing Environment: Viral Marketing 10047
58 Impact Of The ZooZoo Commercials For Value Added Services 16624
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17655
61 Is There A Better Way To Sell To Rural Market 12534
62 Why & How Marketers Target Kids 15682
63 Disruptive Innovation: Strategist’s Dilemma 11133
64 Entry Strategies For Automobile Companies In African Markets 13764
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21969
67 Pester Power: The Influential Kids 12131
68 Destination Branding- How does it Work 13310
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15106
70 Dirty Marketing- Fighting brands unethically 11566
71 Hero Honda Rebranding to Hero MotoCorp 14382
72 Standardize or Localize- A better way to lead markets 11868
73 Critical Success Factors for Devising Strategies for Airline Players 19297
74 Mom and Pop Stores Score Over Giant Supermarkets 11417
75 Regional Aspiration Marketing- A Step Further 10738
76 Value and benefit- The customer perspective 14239
77 Merchandising- The Brand Building Strategy 10089
78 The ill-effects of Globalization 10304
79 Brand Ferrari - The Dream Machine 13131
80 Retail Industry : Boon or Bane ? 12767
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20950
82 Premium Brands- Prestige, Value and Quality 20281
83 JustDial: The Information and Business Listings Directory 24311
84 Corporate branding vs Product branding 13493
85 Sales vs Marketing - Do They complement or compete ? 29235
86 Is Advertising an art of Lying ? 16113
87 Glocalization-The McD and KFC Way ? 12877
88 Breakthrough Products: Entering a New World 25481
89 4 P's of Management 56744
90 Walt Disney: A Magical Brand 16568
91 Evaluating Advertisement Campaigns: Analyzing Customers 10567
92 Brand Manchester United : A Theatre of Dreams 10619
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12259
94 10 Reasons Why Airline Industry is Unique ? 49275
95 Role of Brand Ambassadors in Recession 10400
96 Reverse Pricing - Getting it Right ! 11670
97 Copyright & Trademark violations: Rural Marketing Success ? 14876
98 Premium Niche Marketing: Small World and Big Business 15273
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14630
101 Royal Enfield Bullet - The Indian Cult Brand ! 20063
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19744
104 M.R.P: Setting your own price ? 10467
105 The New Age Marketing Warfare ! 12928
 
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