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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21704
14 Hindustan Motors Ambassador - The End of an Era 14604
15 Click And Brick Of Bharat Matrimony 12023
16 Marketing 3.0 – Values Driven Marketing 14797
17 DRIP -The Marketing Communication Model 45592
18 How Titan Watches is Still a Market Leader-Brand Identity! 12199
19 Social Media Marketing - A Double Edge Sword 11409
20 Repackaging And Repositioning - Gaining Competitive Advantage 15216
21 Senior Citizens as Target Group 11223
22 Cause Related Marketing: Giving More Than Just Spare Change? 11307
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17765
24 Let’s Get Packing - Importance of Packaging 11669
25 Thums Up - A Thundering Success 14223
26 Rural Marketing: Challenges Opportunities and Beyond 22125
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22089
28 Creative Marketing Communication: Interactive Advertising Campaigns 11084
29 What is Shockvertising? 25865
30 Marketing Through Sports: The Evolution and Future 29039
31 Village Laundry Service, A Story Of The Start Up 11996
32 Being Flawsome - Ensuring Brand Loyalty 14913
33 Chanakya Niti And Marketing Strategies 20334
34 Royal Enfield Bullet - Felt The Thump! 11183
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22904
36 Subliminal Marketing - What You See You May Not See! 14860
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16383
38 Customer Is King – Make The King Happy 24370
39 Marketing Strategies & Innovations In The Services Sector 14512
40 Segmentation Targeting & Positioning-Defining Product Lines 27168
41 Role Of Technology In Marketing 20958
42 How To Create Snob Effect In Marketing? 14788
43 Health Insurance: A Push Or A Pull Product? 11225
44 A Strategic Perspective Of Kerala Tourism 26886
45 Opportunities In Online Marketing 10359
46 Challenges Of Digital Marketing 18608
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10714
48 Then & Now - A Coke Story 14368
49 What's This App - Whatsapp Success Story! 25288
50 Flying High: What Keeps Indigo Going 11377
51 Brand Activation: Bringing Spirit Of Brands To Life 16126
52 Indian Rural Market: The Next Big Thing 24019
53 Oreo – Milky’s Favourite Cookie Turns 100 10798
54 The Happy Birds: Success Story of Angry Birds 11935
55 Tata Motors JLR - The Success Story 14521
56 An Analysis On Lux Beauty Soap 39837
57 Latest Trend In Marketing Environment: Viral Marketing 9983
58 Impact Of The ZooZoo Commercials For Value Added Services 16500
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17553
61 Is There A Better Way To Sell To Rural Market 12469
62 Why & How Marketers Target Kids 15561
63 Disruptive Innovation: Strategist’s Dilemma 10987
64 Entry Strategies For Automobile Companies In African Markets 13697
65 Park Avenue I.Q: New Name In The World Of Deodorants 16839
66 Flipkart.com - The Success Saga 21865
67 Pester Power: The Influential Kids 12054
68 Destination Branding- How does it Work 13251
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15012
70 Dirty Marketing- Fighting brands unethically 11466
71 Hero Honda Rebranding to Hero MotoCorp 14255
72 Standardize or Localize- A better way to lead markets 11808
73 Critical Success Factors for Devising Strategies for Airline Players 19205
74 Mom and Pop Stores Score Over Giant Supermarkets 11332
75 Regional Aspiration Marketing- A Step Further 10664
76 Value and benefit- The customer perspective 14188
77 Merchandising- The Brand Building Strategy 10027
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13069
80 Retail Industry : Boon or Bane ? 12711
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20871
82 Premium Brands- Prestige, Value and Quality 20125
83 JustDial: The Information and Business Listings Directory 24167
84 Corporate branding vs Product branding 13443
85 Sales vs Marketing - Do They complement or compete ? 29129
86 Is Advertising an art of Lying ? 16044
87 Glocalization-The McD and KFC Way ? 12775
88 Breakthrough Products: Entering a New World 25384
89 4 P's of Management 56643
90 Walt Disney: A Magical Brand 16473
91 Evaluating Advertisement Campaigns: Analyzing Customers 10491
92 Brand Manchester United : A Theatre of Dreams 10545
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49182
95 Role of Brand Ambassadors in Recession 10344
96 Reverse Pricing - Getting it Right ! 11591
97 Copyright & Trademark violations: Rural Marketing Success ? 14808
98 Premium Niche Marketing: Small World and Big Business 15180
99 Surrogate Advertising: Softly promoting hard products 10302
100 TATA Nano : Khushiyon Ki Chaabi 14527
101 Royal Enfield Bullet - The Indian Cult Brand ! 19951
102 Do Brands have finite lives ? 20021
103 Why Twitter is so successful ? 19680
104 M.R.P: Setting your own price ? 10383
105 The New Age Marketing Warfare ! 12856
 
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