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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21226
14 Hindustan Motors Ambassador - The End of an Era 14301
15 Click And Brick Of Bharat Matrimony 11742
16 Marketing 3.0 – Values Driven Marketing 14438
17 DRIP -The Marketing Communication Model 45071
18 How Titan Watches is Still a Market Leader-Brand Identity! 11868
19 Social Media Marketing - A Double Edge Sword 11240
20 Repackaging And Repositioning - Gaining Competitive Advantage 14975
21 Senior Citizens as Target Group 11004
22 Cause Related Marketing: Giving More Than Just Spare Change? 11123
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17557
24 Let’s Get Packing - Importance of Packaging 11534
25 Thums Up - A Thundering Success 13864
26 Rural Marketing: Challenges Opportunities and Beyond 21912
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21966
28 Creative Marketing Communication: Interactive Advertising Campaigns 10865
29 What is Shockvertising? 25559
30 Marketing Through Sports: The Evolution and Future 28874
31 Village Laundry Service, A Story Of The Start Up 11671
32 Being Flawsome - Ensuring Brand Loyalty 14765
33 Chanakya Niti And Marketing Strategies 20100
34 Royal Enfield Bullet - Felt The Thump! 10961
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22580
36 Subliminal Marketing - What You See You May Not See! 14689
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16049
38 Customer Is King – Make The King Happy 24111
39 Marketing Strategies & Innovations In The Services Sector 14265
40 Segmentation Targeting & Positioning-Defining Product Lines 26944
41 Role Of Technology In Marketing 20794
42 How To Create Snob Effect In Marketing? 14563
43 Health Insurance: A Push Or A Pull Product? 11112
44 A Strategic Perspective Of Kerala Tourism 26624
45 Opportunities In Online Marketing 10235
46 Challenges Of Digital Marketing 18370
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10532
48 Then & Now - A Coke Story 14159
49 What's This App - Whatsapp Success Story! 25137
50 Flying High: What Keeps Indigo Going 11116
51 Brand Activation: Bringing Spirit Of Brands To Life 15952
52 Indian Rural Market: The Next Big Thing 23878
53 Oreo – Milky’s Favourite Cookie Turns 100 10607
54 The Happy Birds: Success Story of Angry Birds 11706
55 Tata Motors JLR - The Success Story 14307
56 An Analysis On Lux Beauty Soap 39527
57 Latest Trend In Marketing Environment: Viral Marketing 9834
58 Impact Of The ZooZoo Commercials For Value Added Services 16217
59 What Can We Learn From Strategy Games 13834
60 The Reverse of Marketing=De-Marketing 17248
61 Is There A Better Way To Sell To Rural Market 12319
62 Why & How Marketers Target Kids 15230
63 Disruptive Innovation: Strategist’s Dilemma 10712
64 Entry Strategies For Automobile Companies In African Markets 13516
65 Park Avenue I.Q: New Name In The World Of Deodorants 16629
66 Flipkart.com - The Success Saga 21603
67 Pester Power: The Influential Kids 11864
68 Destination Branding- How does it Work 13100
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14765
70 Dirty Marketing- Fighting brands unethically 11208
71 Hero Honda Rebranding to Hero MotoCorp 13925
72 Standardize or Localize- A better way to lead markets 11683
73 Critical Success Factors for Devising Strategies for Airline Players 18960
74 Mom and Pop Stores Score Over Giant Supermarkets 11106
75 Regional Aspiration Marketing- A Step Further 10487
76 Value and benefit- The customer perspective 14066
77 Merchandising- The Brand Building Strategy 9885
78 The ill-effects of Globalization 10142
79 Brand Ferrari - The Dream Machine 12906
80 Retail Industry : Boon or Bane ? 12541
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20639
82 Premium Brands- Prestige, Value and Quality 19755
83 JustDial: The Information and Business Listings Directory 23854
84 Corporate branding vs Product branding 13286
85 Sales vs Marketing - Do They complement or compete ? 28874
86 Is Advertising an art of Lying ? 15883
87 Glocalization-The McD and KFC Way ? 12490
88 Breakthrough Products: Entering a New World 25148
89 4 P's of Management 56346
90 Walt Disney: A Magical Brand 16217
91 Evaluating Advertisement Campaigns: Analyzing Customers 10337
92 Brand Manchester United : A Theatre of Dreams 10374
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12087
94 10 Reasons Why Airline Industry is Unique ? 48908
95 Role of Brand Ambassadors in Recession 10211
96 Reverse Pricing - Getting it Right ! 11417
97 Copyright & Trademark violations: Rural Marketing Success ? 14661
98 Premium Niche Marketing: Small World and Big Business 14950
99 Surrogate Advertising: Softly promoting hard products 10171
100 TATA Nano : Khushiyon Ki Chaabi 14228
101 Royal Enfield Bullet - The Indian Cult Brand ! 19688
102 Do Brands have finite lives ? 19839
103 Why Twitter is so successful ? 19520
104 M.R.P: Setting your own price ? 10167
105 The New Age Marketing Warfare ! 12649
 
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