1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22302
14 Hindustan Motors Ambassador - The End of an Era 15016
15 Click And Brick Of Bharat Matrimony 12411
16 Marketing 3.0 – Values Driven Marketing 15303
17 DRIP -The Marketing Communication Model 46184
18 How Titan Watches is Still a Market Leader-Brand Identity! 12540
19 Social Media Marketing - A Double Edge Sword 11640
20 Repackaging And Repositioning - Gaining Competitive Advantage 15548
21 Senior Citizens as Target Group 11593
22 Cause Related Marketing: Giving More Than Just Spare Change? 11544
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18097
24 Let’s Get Packing - Importance of Packaging 11877
25 Thums Up - A Thundering Success 14722
26 Rural Marketing: Challenges Opportunities and Beyond 22415
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22291
28 Creative Marketing Communication: Interactive Advertising Campaigns 11377
29 What is Shockvertising? 26270
30 Marketing Through Sports: The Evolution and Future 29248
31 Village Laundry Service, A Story Of The Start Up 12385
32 Being Flawsome - Ensuring Brand Loyalty 15141
33 Chanakya Niti And Marketing Strategies 20641
34 Royal Enfield Bullet - Felt The Thump! 11492
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23429
36 Subliminal Marketing - What You See You May Not See! 15105
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16793
38 Customer Is King – Make The King Happy 24824
39 Marketing Strategies & Innovations In The Services Sector 14886
40 Segmentation Targeting & Positioning-Defining Product Lines 27469
41 Role Of Technology In Marketing 21148
42 How To Create Snob Effect In Marketing? 15081
43 Health Insurance: A Push Or A Pull Product? 11474
44 A Strategic Perspective Of Kerala Tourism 27234
45 Opportunities In Online Marketing 10544
46 Challenges Of Digital Marketing 18993
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10963
48 Then & Now - A Coke Story 14640
49 What's This App - Whatsapp Success Story! 25482
50 Flying High: What Keeps Indigo Going 11725
51 Brand Activation: Bringing Spirit Of Brands To Life 16412
52 Indian Rural Market: The Next Big Thing 24229
53 Oreo – Milky’s Favourite Cookie Turns 100 11069
54 The Happy Birds: Success Story of Angry Birds 12401
55 Tata Motors JLR - The Success Story 14840
56 An Analysis On Lux Beauty Soap 40496
57 Latest Trend In Marketing Environment: Viral Marketing 10184
58 Impact Of The ZooZoo Commercials For Value Added Services 16872
59 What Can We Learn From Strategy Games 14141
60 The Reverse of Marketing=De-Marketing 17997
61 Is There A Better Way To Sell To Rural Market 12785
62 Why & How Marketers Target Kids 15947
63 Disruptive Innovation: Strategist’s Dilemma 11392
64 Entry Strategies For Automobile Companies In African Markets 13903
65 Park Avenue I.Q: New Name In The World Of Deodorants 17058
66 Flipkart.com - The Success Saga 22172
67 Pester Power: The Influential Kids 12332
68 Destination Branding- How does it Work 13450
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15303
70 Dirty Marketing- Fighting brands unethically 11776
71 Hero Honda Rebranding to Hero MotoCorp 14675
72 Standardize or Localize- A better way to lead markets 12104
73 Critical Success Factors for Devising Strategies for Airline Players 19605
74 Mom and Pop Stores Score Over Giant Supermarkets 11585
75 Regional Aspiration Marketing- A Step Further 10920
76 Value and benefit- The customer perspective 14376
77 Merchandising- The Brand Building Strategy 10225
78 The ill-effects of Globalization 10425
79 Brand Ferrari - The Dream Machine 13354
80 Retail Industry : Boon or Bane ? 12926
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21161
82 Premium Brands- Prestige, Value and Quality 20654
83 JustDial: The Information and Business Listings Directory 24672
84 Corporate branding vs Product branding 13657
85 Sales vs Marketing - Do They complement or compete ? 29502
86 Is Advertising an art of Lying ? 16272
87 Glocalization-The McD and KFC Way ? 13082
88 Breakthrough Products: Entering a New World 25677
89 4 P's of Management 57010
90 Walt Disney: A Magical Brand 16805
91 Evaluating Advertisement Campaigns: Analyzing Customers 10763
92 Brand Manchester United : A Theatre of Dreams 10812
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12419
94 10 Reasons Why Airline Industry is Unique ? 49611
95 Role of Brand Ambassadors in Recession 10648
96 Reverse Pricing - Getting it Right ! 11871
97 Copyright & Trademark violations: Rural Marketing Success ? 15040
98 Premium Niche Marketing: Small World and Big Business 15512
99 Surrogate Advertising: Softly promoting hard products 10498
100 TATA Nano : Khushiyon Ki Chaabi 14850
101 Royal Enfield Bullet - The Indian Cult Brand ! 20318
102 Do Brands have finite lives ? 20257
103 Why Twitter is so successful ? 19959
104 M.R.P: Setting your own price ? 10662
105 The New Age Marketing Warfare ! 13096
 
Page 1 of 2