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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21696
14 Hindustan Motors Ambassador - The End of an Era 14590
15 Click And Brick Of Bharat Matrimony 12013
16 Marketing 3.0 – Values Driven Marketing 14782
17 DRIP -The Marketing Communication Model 45571
18 How Titan Watches is Still a Market Leader-Brand Identity! 12189
19 Social Media Marketing - A Double Edge Sword 11405
20 Repackaging And Repositioning - Gaining Competitive Advantage 15209
21 Senior Citizens as Target Group 11218
22 Cause Related Marketing: Giving More Than Just Spare Change? 11302
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17755
24 Let’s Get Packing - Importance of Packaging 11667
25 Thums Up - A Thundering Success 14210
26 Rural Marketing: Challenges Opportunities and Beyond 22116
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22086
28 Creative Marketing Communication: Interactive Advertising Campaigns 11075
29 What is Shockvertising? 25856
30 Marketing Through Sports: The Evolution and Future 29037
31 Village Laundry Service, A Story Of The Start Up 11981
32 Being Flawsome - Ensuring Brand Loyalty 14910
33 Chanakya Niti And Marketing Strategies 20326
34 Royal Enfield Bullet - Felt The Thump! 11177
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22895
36 Subliminal Marketing - What You See You May Not See! 14851
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16375
38 Customer Is King – Make The King Happy 24360
39 Marketing Strategies & Innovations In The Services Sector 14500
40 Segmentation Targeting & Positioning-Defining Product Lines 27159
41 Role Of Technology In Marketing 20954
42 How To Create Snob Effect In Marketing? 14780
43 Health Insurance: A Push Or A Pull Product? 11221
44 A Strategic Perspective Of Kerala Tourism 26881
45 Opportunities In Online Marketing 10352
46 Challenges Of Digital Marketing 18599
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10708
48 Then & Now - A Coke Story 14362
49 What's This App - Whatsapp Success Story! 25285
50 Flying High: What Keeps Indigo Going 11367
51 Brand Activation: Bringing Spirit Of Brands To Life 16118
52 Indian Rural Market: The Next Big Thing 24015
53 Oreo – Milky’s Favourite Cookie Turns 100 10793
54 The Happy Birds: Success Story of Angry Birds 11924
55 Tata Motors JLR - The Success Story 14514
56 An Analysis On Lux Beauty Soap 39827
57 Latest Trend In Marketing Environment: Viral Marketing 9977
58 Impact Of The ZooZoo Commercials For Value Added Services 16488
59 What Can We Learn From Strategy Games 13958
60 The Reverse of Marketing=De-Marketing 17547
61 Is There A Better Way To Sell To Rural Market 12466
62 Why & How Marketers Target Kids 15554
63 Disruptive Innovation: Strategist’s Dilemma 10980
64 Entry Strategies For Automobile Companies In African Markets 13689
65 Park Avenue I.Q: New Name In The World Of Deodorants 16833
66 Flipkart.com - The Success Saga 21854
67 Pester Power: The Influential Kids 12049
68 Destination Branding- How does it Work 13244
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15003
70 Dirty Marketing- Fighting brands unethically 11458
71 Hero Honda Rebranding to Hero MotoCorp 14247
72 Standardize or Localize- A better way to lead markets 11803
73 Critical Success Factors for Devising Strategies for Airline Players 19197
74 Mom and Pop Stores Score Over Giant Supermarkets 11322
75 Regional Aspiration Marketing- A Step Further 10661
76 Value and benefit- The customer perspective 14184
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10249
79 Brand Ferrari - The Dream Machine 13064
80 Retail Industry : Boon or Bane ? 12707
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20864
82 Premium Brands- Prestige, Value and Quality 20118
83 JustDial: The Information and Business Listings Directory 24157
84 Corporate branding vs Product branding 13437
85 Sales vs Marketing - Do They complement or compete ? 29122
86 Is Advertising an art of Lying ? 16039
87 Glocalization-The McD and KFC Way ? 12768
88 Breakthrough Products: Entering a New World 25374
89 4 P's of Management 56634
90 Walt Disney: A Magical Brand 16465
91 Evaluating Advertisement Campaigns: Analyzing Customers 10487
92 Brand Manchester United : A Theatre of Dreams 10537
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49171
95 Role of Brand Ambassadors in Recession 10339
96 Reverse Pricing - Getting it Right ! 11585
97 Copyright & Trademark violations: Rural Marketing Success ? 14803
98 Premium Niche Marketing: Small World and Big Business 15169
99 Surrogate Advertising: Softly promoting hard products 10298
100 TATA Nano : Khushiyon Ki Chaabi 14519
101 Royal Enfield Bullet - The Indian Cult Brand ! 19940
102 Do Brands have finite lives ? 20019
103 Why Twitter is so successful ? 19677
104 M.R.P: Setting your own price ? 10376
105 The New Age Marketing Warfare ! 12848
 
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