1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21381
14 Hindustan Motors Ambassador - The End of an Era 14362
15 Click And Brick Of Bharat Matrimony 11807
16 Marketing 3.0 – Values Driven Marketing 14535
17 DRIP -The Marketing Communication Model 45197
18 How Titan Watches is Still a Market Leader-Brand Identity! 12001
19 Social Media Marketing - A Double Edge Sword 11284
20 Repackaging And Repositioning - Gaining Competitive Advantage 15028
21 Senior Citizens as Target Group 11062
22 Cause Related Marketing: Giving More Than Just Spare Change? 11168
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17613
24 Let’s Get Packing - Importance of Packaging 11580
25 Thums Up - A Thundering Success 13961
26 Rural Marketing: Challenges Opportunities and Beyond 21966
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22001
28 Creative Marketing Communication: Interactive Advertising Campaigns 10923
29 What is Shockvertising? 25630
30 Marketing Through Sports: The Evolution and Future 28933
31 Village Laundry Service, A Story Of The Start Up 11734
32 Being Flawsome - Ensuring Brand Loyalty 14812
33 Chanakya Niti And Marketing Strategies 20161
34 Royal Enfield Bullet - Felt The Thump! 11025
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22663
36 Subliminal Marketing - What You See You May Not See! 14736
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16130
38 Customer Is King – Make The King Happy 24179
39 Marketing Strategies & Innovations In The Services Sector 14330
40 Segmentation Targeting & Positioning-Defining Product Lines 26998
41 Role Of Technology In Marketing 20838
42 How To Create Snob Effect In Marketing? 14629
43 Health Insurance: A Push Or A Pull Product? 11150
44 A Strategic Perspective Of Kerala Tourism 26696
45 Opportunities In Online Marketing 10271
46 Challenges Of Digital Marketing 18428
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10582
48 Then & Now - A Coke Story 14218
49 What's This App - Whatsapp Success Story! 25182
50 Flying High: What Keeps Indigo Going 11186
51 Brand Activation: Bringing Spirit Of Brands To Life 16003
52 Indian Rural Market: The Next Big Thing 23917
53 Oreo – Milky’s Favourite Cookie Turns 100 10661
54 The Happy Birds: Success Story of Angry Birds 11761
55 Tata Motors JLR - The Success Story 14355
56 An Analysis On Lux Beauty Soap 39602
57 Latest Trend In Marketing Environment: Viral Marketing 9883
58 Impact Of The ZooZoo Commercials For Value Added Services 16301
59 What Can We Learn From Strategy Games 13872
60 The Reverse of Marketing=De-Marketing 17323
61 Is There A Better Way To Sell To Rural Market 12365
62 Why & How Marketers Target Kids 15309
63 Disruptive Innovation: Strategist’s Dilemma 10807
64 Entry Strategies For Automobile Companies In African Markets 13556
65 Park Avenue I.Q: New Name In The World Of Deodorants 16687
66 Flipkart.com - The Success Saga 21660
67 Pester Power: The Influential Kids 11919
68 Destination Branding- How does it Work 13147
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14828
70 Dirty Marketing- Fighting brands unethically 11274
71 Hero Honda Rebranding to Hero MotoCorp 14011
72 Standardize or Localize- A better way to lead markets 11720
73 Critical Success Factors for Devising Strategies for Airline Players 19030
74 Mom and Pop Stores Score Over Giant Supermarkets 11168
75 Regional Aspiration Marketing- A Step Further 10532
76 Value and benefit- The customer perspective 14102
77 Merchandising- The Brand Building Strategy 9930
78 The ill-effects of Globalization 10176
79 Brand Ferrari - The Dream Machine 12954
80 Retail Industry : Boon or Bane ? 12589
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20694
82 Premium Brands- Prestige, Value and Quality 19832
83 JustDial: The Information and Business Listings Directory 23940
84 Corporate branding vs Product branding 13340
85 Sales vs Marketing - Do They complement or compete ? 28932
86 Is Advertising an art of Lying ? 15929
87 Glocalization-The McD and KFC Way ? 12565
88 Breakthrough Products: Entering a New World 25203
89 4 P's of Management 56415
90 Walt Disney: A Magical Brand 16268
91 Evaluating Advertisement Campaigns: Analyzing Customers 10381
92 Brand Manchester United : A Theatre of Dreams 10417
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12118
94 10 Reasons Why Airline Industry is Unique ? 48979
95 Role of Brand Ambassadors in Recession 10250
96 Reverse Pricing - Getting it Right ! 11466
97 Copyright & Trademark violations: Rural Marketing Success ? 14701
98 Premium Niche Marketing: Small World and Big Business 15003
99 Surrogate Advertising: Softly promoting hard products 10208
100 TATA Nano : Khushiyon Ki Chaabi 14303
101 Royal Enfield Bullet - The Indian Cult Brand ! 19747
102 Do Brands have finite lives ? 19877
103 Why Twitter is so successful ? 19565
104 M.R.P: Setting your own price ? 10212
105 The New Age Marketing Warfare ! 12704
 
Page 1 of 2