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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21816
14 Hindustan Motors Ambassador - The End of an Era 14721
15 Click And Brick Of Bharat Matrimony 12102
16 Marketing 3.0 – Values Driven Marketing 14901
17 DRIP -The Marketing Communication Model 45738
18 How Titan Watches is Still a Market Leader-Brand Identity! 12278
19 Social Media Marketing - A Double Edge Sword 11463
20 Repackaging And Repositioning - Gaining Competitive Advantage 15290
21 Senior Citizens as Target Group 11282
22 Cause Related Marketing: Giving More Than Just Spare Change? 11357
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17845
24 Let’s Get Packing - Importance of Packaging 11719
25 Thums Up - A Thundering Success 14337
26 Rural Marketing: Challenges Opportunities and Beyond 22185
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22134
28 Creative Marketing Communication: Interactive Advertising Campaigns 11163
29 What is Shockvertising? 25955
30 Marketing Through Sports: The Evolution and Future 29081
31 Village Laundry Service, A Story Of The Start Up 12081
32 Being Flawsome - Ensuring Brand Loyalty 14970
33 Chanakya Niti And Marketing Strategies 20399
34 Royal Enfield Bullet - Felt The Thump! 11251
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23008
36 Subliminal Marketing - What You See You May Not See! 14912
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16482
38 Customer Is King – Make The King Happy 24447
39 Marketing Strategies & Innovations In The Services Sector 14587
40 Segmentation Targeting & Positioning-Defining Product Lines 27246
41 Role Of Technology In Marketing 21003
42 How To Create Snob Effect In Marketing? 14869
43 Health Insurance: A Push Or A Pull Product? 11257
44 A Strategic Perspective Of Kerala Tourism 26973
45 Opportunities In Online Marketing 10406
46 Challenges Of Digital Marketing 18691
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10767
48 Then & Now - A Coke Story 14430
49 What's This App - Whatsapp Success Story! 25334
50 Flying High: What Keeps Indigo Going 11479
51 Brand Activation: Bringing Spirit Of Brands To Life 16191
52 Indian Rural Market: The Next Big Thing 24071
53 Oreo – Milky’s Favourite Cookie Turns 100 10856
54 The Happy Birds: Success Story of Angry Birds 12023
55 Tata Motors JLR - The Success Story 14590
56 An Analysis On Lux Beauty Soap 39995
57 Latest Trend In Marketing Environment: Viral Marketing 10032
58 Impact Of The ZooZoo Commercials For Value Added Services 16604
59 What Can We Learn From Strategy Games 14007
60 The Reverse of Marketing=De-Marketing 17637
61 Is There A Better Way To Sell To Rural Market 12523
62 Why & How Marketers Target Kids 15656
63 Disruptive Innovation: Strategist’s Dilemma 11095
64 Entry Strategies For Automobile Companies In African Markets 13752
65 Park Avenue I.Q: New Name In The World Of Deodorants 16898
66 Flipkart.com - The Success Saga 21951
67 Pester Power: The Influential Kids 12118
68 Destination Branding- How does it Work 13297
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15093
70 Dirty Marketing- Fighting brands unethically 11552
71 Hero Honda Rebranding to Hero MotoCorp 14359
72 Standardize or Localize- A better way to lead markets 11855
73 Critical Success Factors for Devising Strategies for Airline Players 19277
74 Mom and Pop Stores Score Over Giant Supermarkets 11403
75 Regional Aspiration Marketing- A Step Further 10723
76 Value and benefit- The customer perspective 14230
77 Merchandising- The Brand Building Strategy 10082
78 The ill-effects of Globalization 10292
79 Brand Ferrari - The Dream Machine 13119
80 Retail Industry : Boon or Bane ? 12754
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20936
82 Premium Brands- Prestige, Value and Quality 20253
83 JustDial: The Information and Business Listings Directory 24283
84 Corporate branding vs Product branding 13485
85 Sales vs Marketing - Do They complement or compete ? 29213
86 Is Advertising an art of Lying ? 16094
87 Glocalization-The McD and KFC Way ? 12864
88 Breakthrough Products: Entering a New World 25464
89 4 P's of Management 56729
90 Walt Disney: A Magical Brand 16549
91 Evaluating Advertisement Campaigns: Analyzing Customers 10554
92 Brand Manchester United : A Theatre of Dreams 10607
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12251
94 10 Reasons Why Airline Industry is Unique ? 49255
95 Role of Brand Ambassadors in Recession 10391
96 Reverse Pricing - Getting it Right ! 11655
97 Copyright & Trademark violations: Rural Marketing Success ? 14869
98 Premium Niche Marketing: Small World and Big Business 15256
99 Surrogate Advertising: Softly promoting hard products 10346
100 TATA Nano : Khushiyon Ki Chaabi 14610
101 Royal Enfield Bullet - The Indian Cult Brand ! 20045
102 Do Brands have finite lives ? 20080
103 Why Twitter is so successful ? 19730
104 M.R.P: Setting your own price ? 10452
105 The New Age Marketing Warfare ! 12914
 
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