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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 21763
14 Hindustan Motors Ambassador - The End of an Era 14665
15 Click And Brick Of Bharat Matrimony 12060
16 Marketing 3.0 – Values Driven Marketing 14851
17 DRIP -The Marketing Communication Model 45666
18 How Titan Watches is Still a Market Leader-Brand Identity! 12241
19 Social Media Marketing - A Double Edge Sword 11437
20 Repackaging And Repositioning - Gaining Competitive Advantage 15252
21 Senior Citizens as Target Group 11253
22 Cause Related Marketing: Giving More Than Just Spare Change? 11333
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17801
24 Let’s Get Packing - Importance of Packaging 11696
25 Thums Up - A Thundering Success 14281
26 Rural Marketing: Challenges Opportunities and Beyond 22157
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22110
28 Creative Marketing Communication: Interactive Advertising Campaigns 11127
29 What is Shockvertising? 25911
30 Marketing Through Sports: The Evolution and Future 29063
31 Village Laundry Service, A Story Of The Start Up 12035
32 Being Flawsome - Ensuring Brand Loyalty 14948
33 Chanakya Niti And Marketing Strategies 20367
34 Royal Enfield Bullet - Felt The Thump! 11217
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22956
36 Subliminal Marketing - What You See You May Not See! 14889
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16437
38 Customer Is King – Make The King Happy 24417
39 Marketing Strategies & Innovations In The Services Sector 14551
40 Segmentation Targeting & Positioning-Defining Product Lines 27214
41 Role Of Technology In Marketing 20980
42 How To Create Snob Effect In Marketing? 14828
43 Health Insurance: A Push Or A Pull Product? 11244
44 A Strategic Perspective Of Kerala Tourism 26926
45 Opportunities In Online Marketing 10383
46 Challenges Of Digital Marketing 18654
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10740
48 Then & Now - A Coke Story 14402
49 What's This App - Whatsapp Success Story! 25317
50 Flying High: What Keeps Indigo Going 11438
51 Brand Activation: Bringing Spirit Of Brands To Life 16160
52 Indian Rural Market: The Next Big Thing 24043
53 Oreo – Milky’s Favourite Cookie Turns 100 10828
54 The Happy Birds: Success Story of Angry Birds 11983
55 Tata Motors JLR - The Success Story 14556
56 An Analysis On Lux Beauty Soap 39902
57 Latest Trend In Marketing Environment: Viral Marketing 10006
58 Impact Of The ZooZoo Commercials For Value Added Services 16548
59 What Can We Learn From Strategy Games 13982
60 The Reverse of Marketing=De-Marketing 17595
61 Is There A Better Way To Sell To Rural Market 12494
62 Why & How Marketers Target Kids 15606
63 Disruptive Innovation: Strategist’s Dilemma 11047
64 Entry Strategies For Automobile Companies In African Markets 13732
65 Park Avenue I.Q: New Name In The World Of Deodorants 16869
66 Flipkart.com - The Success Saga 21911
67 Pester Power: The Influential Kids 12088
68 Destination Branding- How does it Work 13278
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15057
70 Dirty Marketing- Fighting brands unethically 11514
71 Hero Honda Rebranding to Hero MotoCorp 14309
72 Standardize or Localize- A better way to lead markets 11835
73 Critical Success Factors for Devising Strategies for Airline Players 19250
74 Mom and Pop Stores Score Over Giant Supermarkets 11374
75 Regional Aspiration Marketing- A Step Further 10696
76 Value and benefit- The customer perspective 14209
77 Merchandising- The Brand Building Strategy 10051
78 The ill-effects of Globalization 10277
79 Brand Ferrari - The Dream Machine 13094
80 Retail Industry : Boon or Bane ? 12737
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20902
82 Premium Brands- Prestige, Value and Quality 20190
83 JustDial: The Information and Business Listings Directory 24224
84 Corporate branding vs Product branding 13469
85 Sales vs Marketing - Do They complement or compete ? 29172
86 Is Advertising an art of Lying ? 16070
87 Glocalization-The McD and KFC Way ? 12821
88 Breakthrough Products: Entering a New World 25426
89 4 P's of Management 56687
90 Walt Disney: A Magical Brand 16508
91 Evaluating Advertisement Campaigns: Analyzing Customers 10523
92 Brand Manchester United : A Theatre of Dreams 10577
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12229
94 10 Reasons Why Airline Industry is Unique ? 49220
95 Role of Brand Ambassadors in Recession 10372
96 Reverse Pricing - Getting it Right ! 11624
97 Copyright & Trademark violations: Rural Marketing Success ? 14837
98 Premium Niche Marketing: Small World and Big Business 15224
99 Surrogate Advertising: Softly promoting hard products 10324
100 TATA Nano : Khushiyon Ki Chaabi 14572
101 Royal Enfield Bullet - The Indian Cult Brand ! 19998
102 Do Brands have finite lives ? 20053
103 Why Twitter is so successful ? 19706
104 M.R.P: Setting your own price ? 10420
105 The New Age Marketing Warfare ! 12887
 
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