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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22174
14 Hindustan Motors Ambassador - The End of an Era 14941
15 Click And Brick Of Bharat Matrimony 12336
16 Marketing 3.0 – Values Driven Marketing 15202
17 DRIP -The Marketing Communication Model 46061
18 How Titan Watches is Still a Market Leader-Brand Identity! 12460
19 Social Media Marketing - A Double Edge Sword 11586
20 Repackaging And Repositioning - Gaining Competitive Advantage 15480
21 Senior Citizens as Target Group 11533
22 Cause Related Marketing: Giving More Than Just Spare Change? 11478
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18026
24 Let’s Get Packing - Importance of Packaging 11823
25 Thums Up - A Thundering Success 14604
26 Rural Marketing: Challenges Opportunities and Beyond 22342
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22242
28 Creative Marketing Communication: Interactive Advertising Campaigns 11313
29 What is Shockvertising? 26183
30 Marketing Through Sports: The Evolution and Future 29196
31 Village Laundry Service, A Story Of The Start Up 12283
32 Being Flawsome - Ensuring Brand Loyalty 15084
33 Chanakya Niti And Marketing Strategies 20571
34 Royal Enfield Bullet - Felt The Thump! 11429
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23332
36 Subliminal Marketing - What You See You May Not See! 15053
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16719
38 Customer Is King – Make The King Happy 24741
39 Marketing Strategies & Innovations In The Services Sector 14803
40 Segmentation Targeting & Positioning-Defining Product Lines 27407
41 Role Of Technology In Marketing 21104
42 How To Create Snob Effect In Marketing? 15019
43 Health Insurance: A Push Or A Pull Product? 11433
44 A Strategic Perspective Of Kerala Tourism 27166
45 Opportunities In Online Marketing 10500
46 Challenges Of Digital Marketing 18893
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10900
48 Then & Now - A Coke Story 14582
49 What's This App - Whatsapp Success Story! 25438
50 Flying High: What Keeps Indigo Going 11648
51 Brand Activation: Bringing Spirit Of Brands To Life 16355
52 Indian Rural Market: The Next Big Thing 24185
53 Oreo – Milky’s Favourite Cookie Turns 100 11006
54 The Happy Birds: Success Story of Angry Birds 12325
55 Tata Motors JLR - The Success Story 14772
56 An Analysis On Lux Beauty Soap 40383
57 Latest Trend In Marketing Environment: Viral Marketing 10140
58 Impact Of The ZooZoo Commercials For Value Added Services 16798
59 What Can We Learn From Strategy Games 14103
60 The Reverse of Marketing=De-Marketing 17909
61 Is There A Better Way To Sell To Rural Market 12737
62 Why & How Marketers Target Kids 15871
63 Disruptive Innovation: Strategist’s Dilemma 11307
64 Entry Strategies For Automobile Companies In African Markets 13850
65 Park Avenue I.Q: New Name In The World Of Deodorants 17012
66 Flipkart.com - The Success Saga 22112
67 Pester Power: The Influential Kids 12254
68 Destination Branding- How does it Work 13411
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15244
70 Dirty Marketing- Fighting brands unethically 11707
71 Hero Honda Rebranding to Hero MotoCorp 14588
72 Standardize or Localize- A better way to lead markets 12056
73 Critical Success Factors for Devising Strategies for Airline Players 19535
74 Mom and Pop Stores Score Over Giant Supermarkets 11530
75 Regional Aspiration Marketing- A Step Further 10869
76 Value and benefit- The customer perspective 14333
77 Merchandising- The Brand Building Strategy 10181
78 The ill-effects of Globalization 10385
79 Brand Ferrari - The Dream Machine 13305
80 Retail Industry : Boon or Bane ? 12880
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21097
82 Premium Brands- Prestige, Value and Quality 20539
83 JustDial: The Information and Business Listings Directory 24574
84 Corporate branding vs Product branding 13601
85 Sales vs Marketing - Do They complement or compete ? 29425
86 Is Advertising an art of Lying ? 16229
87 Glocalization-The McD and KFC Way ? 13030
88 Breakthrough Products: Entering a New World 25614
89 4 P's of Management 56931
90 Walt Disney: A Magical Brand 16730
91 Evaluating Advertisement Campaigns: Analyzing Customers 10705
92 Brand Manchester United : A Theatre of Dreams 10747
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12372
94 10 Reasons Why Airline Industry is Unique ? 49525
95 Role of Brand Ambassadors in Recession 10589
96 Reverse Pricing - Getting it Right ! 11806
97 Copyright & Trademark violations: Rural Marketing Success ? 14992
98 Premium Niche Marketing: Small World and Big Business 15435
99 Surrogate Advertising: Softly promoting hard products 10456
100 TATA Nano : Khushiyon Ki Chaabi 14790
101 Royal Enfield Bullet - The Indian Cult Brand ! 20248
102 Do Brands have finite lives ? 20204
103 Why Twitter is so successful ? 19919
104 M.R.P: Setting your own price ? 10604
105 The New Age Marketing Warfare ! 13040
 
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