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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 22012
14 Hindustan Motors Ambassador - The End of an Era 14851
15 Click And Brick Of Bharat Matrimony 12241
16 Marketing 3.0 – Values Driven Marketing 15050
17 DRIP -The Marketing Communication Model 45910
18 How Titan Watches is Still a Market Leader-Brand Identity! 12373
19 Social Media Marketing - A Double Edge Sword 11538
20 Repackaging And Repositioning - Gaining Competitive Advantage 15405
21 Senior Citizens as Target Group 11462
22 Cause Related Marketing: Giving More Than Just Spare Change? 11426
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17945
24 Let’s Get Packing - Importance of Packaging 11780
25 Thums Up - A Thundering Success 14490
26 Rural Marketing: Challenges Opportunities and Beyond 22275
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22190
28 Creative Marketing Communication: Interactive Advertising Campaigns 11244
29 What is Shockvertising? 26079
30 Marketing Through Sports: The Evolution and Future 29144
31 Village Laundry Service, A Story Of The Start Up 12193
32 Being Flawsome - Ensuring Brand Loyalty 15033
33 Chanakya Niti And Marketing Strategies 20493
34 Royal Enfield Bullet - Felt The Thump! 11354
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23228
36 Subliminal Marketing - What You See You May Not See! 15005
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16633
38 Customer Is King – Make The King Happy 24659
39 Marketing Strategies & Innovations In The Services Sector 14703
40 Segmentation Targeting & Positioning-Defining Product Lines 27326
41 Role Of Technology In Marketing 21061
42 How To Create Snob Effect In Marketing? 14960
43 Health Insurance: A Push Or A Pull Product? 11394
44 A Strategic Perspective Of Kerala Tourism 27092
45 Opportunities In Online Marketing 10458
46 Challenges Of Digital Marketing 18795
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10836
48 Then & Now - A Coke Story 14520
49 What's This App - Whatsapp Success Story! 25391
50 Flying High: What Keeps Indigo Going 11578
51 Brand Activation: Bringing Spirit Of Brands To Life 16281
52 Indian Rural Market: The Next Big Thing 24128
53 Oreo – Milky’s Favourite Cookie Turns 100 10941
54 The Happy Birds: Success Story of Angry Birds 12220
55 Tata Motors JLR - The Success Story 14696
56 An Analysis On Lux Beauty Soap 40228
57 Latest Trend In Marketing Environment: Viral Marketing 10101
58 Impact Of The ZooZoo Commercials For Value Added Services 16726
59 What Can We Learn From Strategy Games 14057
60 The Reverse of Marketing=De-Marketing 17813
61 Is There A Better Way To Sell To Rural Market 12683
62 Why & How Marketers Target Kids 15779
63 Disruptive Innovation: Strategist’s Dilemma 11262
64 Entry Strategies For Automobile Companies In African Markets 13810
65 Park Avenue I.Q: New Name In The World Of Deodorants 16964
66 Flipkart.com - The Success Saga 22044
67 Pester Power: The Influential Kids 12192
68 Destination Branding- How does it Work 13361
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15178
70 Dirty Marketing- Fighting brands unethically 11640
71 Hero Honda Rebranding to Hero MotoCorp 14486
72 Standardize or Localize- A better way to lead markets 12007
73 Critical Success Factors for Devising Strategies for Airline Players 19454
74 Mom and Pop Stores Score Over Giant Supermarkets 11475
75 Regional Aspiration Marketing- A Step Further 10809
76 Value and benefit- The customer perspective 14284
77 Merchandising- The Brand Building Strategy 10130
78 The ill-effects of Globalization 10336
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12821
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21024
82 Premium Brands- Prestige, Value and Quality 20414
83 JustDial: The Information and Business Listings Directory 24453
84 Corporate branding vs Product branding 13543
85 Sales vs Marketing - Do They complement or compete ? 29326
86 Is Advertising an art of Lying ? 16172
87 Glocalization-The McD and KFC Way ? 12958
88 Breakthrough Products: Entering a New World 25553
89 4 P's of Management 56848
90 Walt Disney: A Magical Brand 16650
91 Evaluating Advertisement Campaigns: Analyzing Customers 10642
92 Brand Manchester United : A Theatre of Dreams 10682
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12309
94 10 Reasons Why Airline Industry is Unique ? 49448
95 Role of Brand Ambassadors in Recession 10543
96 Reverse Pricing - Getting it Right ! 11733
97 Copyright & Trademark violations: Rural Marketing Success ? 14933
98 Premium Niche Marketing: Small World and Big Business 15357
99 Surrogate Advertising: Softly promoting hard products 10409
100 TATA Nano : Khushiyon Ki Chaabi 14722
101 Royal Enfield Bullet - The Indian Cult Brand ! 20153
102 Do Brands have finite lives ? 20152
103 Why Twitter is so successful ? 19880
104 M.R.P: Setting your own price ? 10535
105 The New Age Marketing Warfare ! 12988
 
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