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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12783
2 Growing Business through Customer Funnels 6037
3 Business Strategy in a Digital Age 9985
4 Live Video Marketing- Influencing Customers Real-time 8313
5 Marketing Insights for Software Startups 8324
6 Difference between Customer and Consumer 12254
7 Business Strategy of Uber in Europe & its Way Ahead 21328
8 Fogg Deodorants- Capturing the Market 34182
9 E-commerce - Threat to Traditional Retail? 11660
10 Experience Gifting - A Boom in Gifting Industry 12869
11 Pester Power: Influence of Children in Purchase decision 11278
12 Marketing Through Mascot – Building Brand Identity 12336
13 Reebok’s Rebranding – A Comprehensive Analysis 21287
14 Hindustan Motors Ambassador - The End of an Era 14323
15 Click And Brick Of Bharat Matrimony 11762
16 Marketing 3.0 – Values Driven Marketing 14475
17 DRIP -The Marketing Communication Model 45113
18 How Titan Watches is Still a Market Leader-Brand Identity! 11917
19 Social Media Marketing - A Double Edge Sword 11257
20 Repackaging And Repositioning - Gaining Competitive Advantage 14991
21 Senior Citizens as Target Group 11021
22 Cause Related Marketing: Giving More Than Just Spare Change? 11135
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17573
24 Let’s Get Packing - Importance of Packaging 11547
25 Thums Up - A Thundering Success 13896
26 Rural Marketing: Challenges Opportunities and Beyond 21927
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21975
28 Creative Marketing Communication: Interactive Advertising Campaigns 10884
29 What is Shockvertising? 25582
30 Marketing Through Sports: The Evolution and Future 28892
31 Village Laundry Service, A Story Of The Start Up 11692
32 Being Flawsome - Ensuring Brand Loyalty 14777
33 Chanakya Niti And Marketing Strategies 20122
34 Royal Enfield Bullet - Felt The Thump! 10982
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22602
36 Subliminal Marketing - What You See You May Not See! 14704
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16075
38 Customer Is King – Make The King Happy 24137
39 Marketing Strategies & Innovations In The Services Sector 14293
40 Segmentation Targeting & Positioning-Defining Product Lines 26963
41 Role Of Technology In Marketing 20808
42 How To Create Snob Effect In Marketing? 14588
43 Health Insurance: A Push Or A Pull Product? 11127
44 A Strategic Perspective Of Kerala Tourism 26646
45 Opportunities In Online Marketing 10248
46 Challenges Of Digital Marketing 18389
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10552
48 Then & Now - A Coke Story 14180
49 What's This App - Whatsapp Success Story! 25154
50 Flying High: What Keeps Indigo Going 11143
51 Brand Activation: Bringing Spirit Of Brands To Life 15970
52 Indian Rural Market: The Next Big Thing 23892
53 Oreo – Milky’s Favourite Cookie Turns 100 10625
54 The Happy Birds: Success Story of Angry Birds 11726
55 Tata Motors JLR - The Success Story 14325
56 An Analysis On Lux Beauty Soap 39556
57 Latest Trend In Marketing Environment: Viral Marketing 9851
58 Impact Of The ZooZoo Commercials For Value Added Services 16250
59 What Can We Learn From Strategy Games 13845
60 The Reverse of Marketing=De-Marketing 17278
61 Is There A Better Way To Sell To Rural Market 12337
62 Why & How Marketers Target Kids 15256
63 Disruptive Innovation: Strategist’s Dilemma 10757
64 Entry Strategies For Automobile Companies In African Markets 13531
65 Park Avenue I.Q: New Name In The World Of Deodorants 16651
66 Flipkart.com - The Success Saga 21622
67 Pester Power: The Influential Kids 11886
68 Destination Branding- How does it Work 13116
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14781
70 Dirty Marketing- Fighting brands unethically 11233
71 Hero Honda Rebranding to Hero MotoCorp 13955
72 Standardize or Localize- A better way to lead markets 11697
73 Critical Success Factors for Devising Strategies for Airline Players 18992
74 Mom and Pop Stores Score Over Giant Supermarkets 11130
75 Regional Aspiration Marketing- A Step Further 10505
76 Value and benefit- The customer perspective 14076
77 Merchandising- The Brand Building Strategy 9901
78 The ill-effects of Globalization 10154
79 Brand Ferrari - The Dream Machine 12923
80 Retail Industry : Boon or Bane ? 12563
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20660
82 Premium Brands- Prestige, Value and Quality 19786
83 JustDial: The Information and Business Listings Directory 23890
84 Corporate branding vs Product branding 13303
85 Sales vs Marketing - Do They complement or compete ? 28890
86 Is Advertising an art of Lying ? 15896
87 Glocalization-The McD and KFC Way ? 12511
88 Breakthrough Products: Entering a New World 25169
89 4 P's of Management 56373
90 Walt Disney: A Magical Brand 16234
91 Evaluating Advertisement Campaigns: Analyzing Customers 10348
92 Brand Manchester United : A Theatre of Dreams 10385
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12092
94 10 Reasons Why Airline Industry is Unique ? 48931
95 Role of Brand Ambassadors in Recession 10222
96 Reverse Pricing - Getting it Right ! 11432
97 Copyright & Trademark violations: Rural Marketing Success ? 14672
98 Premium Niche Marketing: Small World and Big Business 14967
99 Surrogate Advertising: Softly promoting hard products 10185
100 TATA Nano : Khushiyon Ki Chaabi 14248
 
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