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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 2075
2 Customer Metrics for Enhanced Marketing 1661
3 Growing Business through Customer Funnels 2185
4 Business Strategy in a Digital Age 4738
5 Live Video Marketing- Influencing Customers Real-time 4890
6 Digitalization Challenges at the Bottom of the Pyramid 3897
7 Marketing Insights for Software Startups 4652
8 Ecommerce Boom driven by AI, Analytics & Tech 3461
9 Digital Customer Experience at Touchpoints 3174
10 Brands and Colors Marketing- Leaving an Impression on the Mind 2836
11 Marketing Tools In Modern HR Practices 3110
12 The Challenge of Marketing an Online Game 2855
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2565
14 Are TV Ads Fading Away? 2260
15 Big Data or Marketing? Probably Both 2701
16 Difference between Customer and Consumer 6852
17 A Century of Cola Wars - Coca Cola & Pepsi 3394
18 Government Strategies Powering Entrepreneurial Ventures 3873
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3499
20 Is Print Media Really Dying? 4048
21 Audio Visual Industry and Changing Trends 4439
22 Prospective Path for Experiential Marketing 4339
23 Marketing to Men & Women- Sea of Pinks and Blues 2141
24 Public Relations- Eyes & Ears of an Organization 2858
25 Customer Relationship Management Through Loyalty 2709
26 Consumer Psychology & the Tendency to Spend 2796
27 Newspaper Sales and its Crucial Trade Strategies 2234
28 Originality vs Embellishment - The Better Marketing Strategy 2514
29 Simplicity is the Modern Mantra for Successful Branding 2566
30 Customer Engagement using the HASHTAG Media 2364
31 How “Internet of Things” will Change Traditional Business 2440
32 Social Commerce - Influence on Business & Brand Image 1721
33 Cannibalization of Sales- Similar Products Affecting Business 6303
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2234
35 Brand - Its All in the Name 1687
36 Word of Mouth Marketing - Creating Brand Awareness 3159
37 Should Education be Marketed? 1872
38 Power of Hashtags to Enhance your Brand 2118
39 Creating Brand Awareness with Picture Posting on Social Media 2111
40 Marketing for Startups in Existing vs New Markets 1713
41 Impact of Patanjali on the Indian FMCG Industry 9383
42 Disruptive Marketing - Discovering the Blue Ocean 1659
43 Product Packaging- Improving the Brand Image of a Product 1604
44 Challenge of Marketing Government Schemes to Rural Customers in India 2216
45 Building your Business with Zero Budgets 1614
46 Social Media Marketing- Challenges and Importance 2432
47 Creating a Successful Mobile App 1304
48 Relation between Brand Image and Consumer Preference 2777
49 Go-To-Market Strategy For Small Businesses 2167
50 Increasing the Textile Lifecycle for a Better Environment 1281
51 What is Ephemeral Marketing? 6205
52 Customer Experience in a B2B Company 1932
53 Marketing in Service Provider Industries by Building Relationships 1842
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 1963
55 Make in India vs Innovate in India 2903
56 The Unheard Story of Online Healthcare Marketing In India 2860
57 Realizing India’s Demographic Dividend 2247
58 Digital Marketing - New Trends Helping Maximize Profits 2076
59 Customer Engagement vs Customer Loyalty 3082
60 Is Free Basics really Net Neutrality? 2570
61 How Nobel Prize got its Brand Image? 1943
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2709
63 Business Strategy of Uber in Europe & its Way Ahead 14346
64 Omni Channel Retail – Click and Mortar 4465
65 How To Write And Execute A Media Plan? 1812
66 What is Risk Management? 1881
67 How to write a Marketing Plan? 2342
68 Innovative Companies and their GenY Customers 2094
69 Are Smart Cities Really Smart? 2142
70 Consumer Insights- Understanding the Customers Better 1660
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2503
72 The Future of Tourism Marketing 2833
73 Promotion and Advertising: Is It Always true? 2045
74 FMCGs in E-Commerce – Where are they today? 2120
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1375
76 Dangers of Redefining your Brand 1544
77 Customer’s Choice or Company’s Impulse and Convenience? 1628
78 Refurbished Goods: The New Way to Shop 1745
79 Optimizing Benefits of Advertising Pre-tests 2724
80 Maggi- An Emotional Saga for a Customer 1881
81 Millennials Marketing- Reaching out to the Social Generation 1632
82 Aid and Governance Strategies to make India a Global Brand 1561
83 Paradigm Shift in Retail Branding 2250
84 E-Commerce Bubble- Myth or Reality 3561
85 TV Channels Betting Big on their Apps 2068
86 Long Format Ads - Connecting Emotionally through a Story 2254
87 Marketing in Rural India- A Challenging Prospect 4027
88 Transmedia Storytelling - Power of Multiple Media Channels 2648
89 The Challenges of Marketing in India 3648
90 Organizations Adapting to the Changing Business Environment 1726
91 The Rise and Fall of Maggi in India 4433
92 Surrogate Advertising - Hidden Yet Visible Products 2066
93 Reference Groups - Influencing Customer Opinions 2739
94 How Do Consumers Make Decisions? 2377
95 Multifaceted Transformation of Marketing Channels 1486
96 Era of Digital Marketing - Acquiring Customers through Internet 1949
97 #Hashtag – Beginning of a New Era of Marketing 1864
98 Celebrity Endorsements in India 8522
99 Marketing Channel Mix- An Insight 1644
100 Guerrilla Marketing - Catching the Customer's Imagination 1783
 
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