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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13217
2 Growing Business through Customer Funnels 6299
3 Business Strategy in a Digital Age 10420
4 Live Video Marketing- Influencing Customers Real-time 8546
5 Marketing Insights for Software Startups 8679
6 Difference between Customer and Consumer 13077
7 Business Strategy of Uber in Europe & its Way Ahead 21991
8 Fogg Deodorants- Capturing the Market 34805
9 E-commerce - Threat to Traditional Retail? 12161
10 Experience Gifting - A Boom in Gifting Industry 13187
11 Pester Power: Influence of Children in Purchase decision 11759
12 Marketing Through Mascot – Building Brand Identity 12679
13 Reebok’s Rebranding – A Comprehensive Analysis 22162
14 Hindustan Motors Ambassador - The End of an Era 14930
15 Click And Brick Of Bharat Matrimony 12320
16 Marketing 3.0 – Values Driven Marketing 15180
17 DRIP -The Marketing Communication Model 46044
18 How Titan Watches is Still a Market Leader-Brand Identity! 12449
19 Social Media Marketing - A Double Edge Sword 11580
20 Repackaging And Repositioning - Gaining Competitive Advantage 15473
21 Senior Citizens as Target Group 11526
22 Cause Related Marketing: Giving More Than Just Spare Change? 11474
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18015
24 Let’s Get Packing - Importance of Packaging 11820
25 Thums Up - A Thundering Success 14592
26 Rural Marketing: Challenges Opportunities and Beyond 22334
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22236
28 Creative Marketing Communication: Interactive Advertising Campaigns 11301
29 What is Shockvertising? 26175
30 Marketing Through Sports: The Evolution and Future 29191
31 Village Laundry Service, A Story Of The Start Up 12271
32 Being Flawsome - Ensuring Brand Loyalty 15078
33 Chanakya Niti And Marketing Strategies 20564
34 Royal Enfield Bullet - Felt The Thump! 11422
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23324
36 Subliminal Marketing - What You See You May Not See! 15048
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16710
38 Customer Is King – Make The King Happy 24732
39 Marketing Strategies & Innovations In The Services Sector 14794
40 Segmentation Targeting & Positioning-Defining Product Lines 27394
41 Role Of Technology In Marketing 21099
42 How To Create Snob Effect In Marketing? 15013
43 Health Insurance: A Push Or A Pull Product? 11429
44 A Strategic Perspective Of Kerala Tourism 27155
45 Opportunities In Online Marketing 10495
46 Challenges Of Digital Marketing 18883
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10895
48 Then & Now - A Coke Story 14577
49 What's This App - Whatsapp Success Story! 25432
50 Flying High: What Keeps Indigo Going 11642
51 Brand Activation: Bringing Spirit Of Brands To Life 16351
52 Indian Rural Market: The Next Big Thing 24179
53 Oreo – Milky’s Favourite Cookie Turns 100 10998
54 The Happy Birds: Success Story of Angry Birds 12313
55 Tata Motors JLR - The Success Story 14765
56 An Analysis On Lux Beauty Soap 40368
57 Latest Trend In Marketing Environment: Viral Marketing 10135
58 Impact Of The ZooZoo Commercials For Value Added Services 16793
59 What Can We Learn From Strategy Games 14092
60 The Reverse of Marketing=De-Marketing 17899
61 Is There A Better Way To Sell To Rural Market 12729
62 Why & How Marketers Target Kids 15862
63 Disruptive Innovation: Strategist’s Dilemma 11301
64 Entry Strategies For Automobile Companies In African Markets 13845
65 Park Avenue I.Q: New Name In The World Of Deodorants 17006
66 Flipkart.com - The Success Saga 22102
67 Pester Power: The Influential Kids 12247
68 Destination Branding- How does it Work 13406
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15237
70 Dirty Marketing- Fighting brands unethically 11697
71 Hero Honda Rebranding to Hero MotoCorp 14577
72 Standardize or Localize- A better way to lead markets 12053
73 Critical Success Factors for Devising Strategies for Airline Players 19523
74 Mom and Pop Stores Score Over Giant Supermarkets 11524
75 Regional Aspiration Marketing- A Step Further 10859
76 Value and benefit- The customer perspective 14330
77 Merchandising- The Brand Building Strategy 10174
78 The ill-effects of Globalization 10377
79 Brand Ferrari - The Dream Machine 13302
80 Retail Industry : Boon or Bane ? 12875
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21090
82 Premium Brands- Prestige, Value and Quality 20528
83 JustDial: The Information and Business Listings Directory 24563
84 Corporate branding vs Product branding 13595
85 Sales vs Marketing - Do They complement or compete ? 29415
86 Is Advertising an art of Lying ? 16221
87 Glocalization-The McD and KFC Way ? 13025
88 Breakthrough Products: Entering a New World 25606
89 4 P's of Management 56924
90 Walt Disney: A Magical Brand 16719
91 Evaluating Advertisement Campaigns: Analyzing Customers 10698
92 Brand Manchester United : A Theatre of Dreams 10736
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12364
94 10 Reasons Why Airline Industry is Unique ? 49515
95 Role of Brand Ambassadors in Recession 10586
96 Reverse Pricing - Getting it Right ! 11795
97 Copyright & Trademark violations: Rural Marketing Success ? 14986
98 Premium Niche Marketing: Small World and Big Business 15426
99 Surrogate Advertising: Softly promoting hard products 10451
100 TATA Nano : Khushiyon Ki Chaabi 14781
 
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