1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11756
2 Growing Business through Customer Funnels 5234
3 Business Strategy in a Digital Age 8820
4 Live Video Marketing- Influencing Customers Real-time 7450
5 Marketing Insights for Software Startups 7548
6 Difference between Customer and Consumer 11036
7 Business Strategy of Uber in Europe & its Way Ahead 20079
8 Fogg Deodorants- Capturing the Market 32640
9 E-commerce - Threat to Traditional Retail? 10634
10 Experience Gifting - A Boom in Gifting Industry 11896
11 Pester Power: Influence of Children in Purchase decision 10050
12 Marketing Through Mascot – Building Brand Identity 11318
13 Reebok’s Rebranding – A Comprehensive Analysis 19149
14 Hindustan Motors Ambassador - The End of an Era 12995
15 Click And Brick Of Bharat Matrimony 10606
16 Marketing 3.0 – Values Driven Marketing 12917
17 DRIP -The Marketing Communication Model 42633
18 How Titan Watches is Still a Market Leader-Brand Identity! 10563
19 Social Media Marketing - A Double Edge Sword 10325
20 Repackaging And Repositioning - Gaining Competitive Advantage 13989
21 Senior Citizens as Target Group 10055
22 Cause Related Marketing: Giving More Than Just Spare Change? 10284
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16392
24 Let’s Get Packing - Importance of Packaging 10650
25 Thums Up - A Thundering Success 12296
26 Rural Marketing: Challenges Opportunities and Beyond 20871
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21131
28 Creative Marketing Communication: Interactive Advertising Campaigns 9837
29 What is Shockvertising? 24379
30 Marketing Through Sports: The Evolution and Future 27945
31 Village Laundry Service, A Story Of The Start Up 10517
32 Being Flawsome - Ensuring Brand Loyalty 13887
33 Chanakya Niti And Marketing Strategies 18998
34 Royal Enfield Bullet - Felt The Thump! 9987
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21114
36 Subliminal Marketing - What You See You May Not See! 13717
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14797
38 Customer Is King – Make The King Happy 22943
39 Marketing Strategies & Innovations In The Services Sector 13243
40 Segmentation Targeting & Positioning-Defining Product Lines 25717
41 Role Of Technology In Marketing 19939
42 How To Create Snob Effect In Marketing? 13529
43 Health Insurance: A Push Or A Pull Product? 10367
44 A Strategic Perspective Of Kerala Tourism 25403
45 Opportunities In Online Marketing 9440
46 Challenges Of Digital Marketing 17207
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9795
48 Then & Now - A Coke Story 13085
49 What's This App - Whatsapp Success Story! 24237
50 Flying High: What Keeps Indigo Going 9944
51 Brand Activation: Bringing Spirit Of Brands To Life 15111
52 Indian Rural Market: The Next Big Thing 22972
53 Oreo – Milky’s Favourite Cookie Turns 100 9611
54 The Happy Birds: Success Story of Angry Birds 10562
55 Tata Motors JLR - The Success Story 13282
56 An Analysis On Lux Beauty Soap 38077
57 Latest Trend In Marketing Environment: Viral Marketing 9031
58 Impact Of The ZooZoo Commercials For Value Added Services 15075
59 What Can We Learn From Strategy Games 13010
60 The Reverse of Marketing=De-Marketing 16105
61 Is There A Better Way To Sell To Rural Market 11495
62 Why & How Marketers Target Kids 14065
63 Disruptive Innovation: Strategist’s Dilemma 9792
64 Entry Strategies For Automobile Companies In African Markets 12596
65 Park Avenue I.Q: New Name In The World Of Deodorants 15694
66 Flipkart.com - The Success Saga 20594
67 Pester Power: The Influential Kids 10909
68 Destination Branding- How does it Work 12255
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13577
70 Dirty Marketing- Fighting brands unethically 10131
71 Hero Honda Rebranding to Hero MotoCorp 12698
72 Standardize or Localize- A better way to lead markets 10837
73 Critical Success Factors for Devising Strategies for Airline Players 17912
74 Mom and Pop Stores Score Over Giant Supermarkets 10110
75 Regional Aspiration Marketing- A Step Further 9545
76 Value and benefit- The customer perspective 13221
77 Merchandising- The Brand Building Strategy 9064
78 The ill-effects of Globalization 9395
79 Brand Ferrari - The Dream Machine 11948
80 Retail Industry : Boon or Bane ? 11754
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19581
82 Premium Brands- Prestige, Value and Quality 18039
83 JustDial: The Information and Business Listings Directory 22139
84 Corporate branding vs Product branding 12468
85 Sales vs Marketing - Do They complement or compete ? 27716
86 Is Advertising an art of Lying ? 14950
87 Glocalization-The McD and KFC Way ? 11346
88 Breakthrough Products: Entering a New World 23984
89 4 P's of Management 54851
90 Walt Disney: A Magical Brand 15120
91 Evaluating Advertisement Campaigns: Analyzing Customers 9383
92 Brand Manchester United : A Theatre of Dreams 9376
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11212
94 10 Reasons Why Airline Industry is Unique ? 47746
95 Role of Brand Ambassadors in Recession 9287
96 Reverse Pricing - Getting it Right ! 10361
97 Copyright & Trademark violations: Rural Marketing Success ? 13717
98 Premium Niche Marketing: Small World and Big Business 13759
99 Surrogate Advertising: Softly promoting hard products 9357
100 TATA Nano : Khushiyon Ki Chaabi 12954
 
Page 1 of 2