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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13257
2 Growing Business through Customer Funnels 6324
3 Business Strategy in a Digital Age 10452
4 Live Video Marketing- Influencing Customers Real-time 8568
5 Marketing Insights for Software Startups 8711
6 Difference between Customer and Consumer 13126
7 Business Strategy of Uber in Europe & its Way Ahead 22029
8 Fogg Deodorants- Capturing the Market 34840
9 E-commerce - Threat to Traditional Retail? 12192
10 Experience Gifting - A Boom in Gifting Industry 13205
11 Pester Power: Influence of Children in Purchase decision 11798
12 Marketing Through Mascot – Building Brand Identity 12706
13 Reebok’s Rebranding – A Comprehensive Analysis 22217
14 Hindustan Motors Ambassador - The End of an Era 14969
15 Click And Brick Of Bharat Matrimony 12365
16 Marketing 3.0 – Values Driven Marketing 15242
17 DRIP -The Marketing Communication Model 46097
18 How Titan Watches is Still a Market Leader-Brand Identity! 12486
19 Social Media Marketing - A Double Edge Sword 11606
20 Repackaging And Repositioning - Gaining Competitive Advantage 15503
21 Senior Citizens as Target Group 11554
22 Cause Related Marketing: Giving More Than Just Spare Change? 11500
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18050
24 Let’s Get Packing - Importance of Packaging 11844
25 Thums Up - A Thundering Success 14652
26 Rural Marketing: Challenges Opportunities and Beyond 22360
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22258
28 Creative Marketing Communication: Interactive Advertising Campaigns 11337
29 What is Shockvertising? 26213
30 Marketing Through Sports: The Evolution and Future 29219
31 Village Laundry Service, A Story Of The Start Up 12324
32 Being Flawsome - Ensuring Brand Loyalty 15104
33 Chanakya Niti And Marketing Strategies 20593
34 Royal Enfield Bullet - Felt The Thump! 11451
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23362
36 Subliminal Marketing - What You See You May Not See! 15070
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16745
38 Customer Is King – Make The King Happy 24772
39 Marketing Strategies & Innovations In The Services Sector 14834
40 Segmentation Targeting & Positioning-Defining Product Lines 27430
41 Role Of Technology In Marketing 21121
42 How To Create Snob Effect In Marketing? 15040
43 Health Insurance: A Push Or A Pull Product? 11447
44 A Strategic Perspective Of Kerala Tourism 27186
45 Opportunities In Online Marketing 10514
46 Challenges Of Digital Marketing 18927
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10920
48 Then & Now - A Coke Story 14601
49 What's This App - Whatsapp Success Story! 25458
50 Flying High: What Keeps Indigo Going 11681
51 Brand Activation: Bringing Spirit Of Brands To Life 16378
52 Indian Rural Market: The Next Big Thing 24204
53 Oreo – Milky’s Favourite Cookie Turns 100 11032
54 The Happy Birds: Success Story of Angry Birds 12352
55 Tata Motors JLR - The Success Story 14799
56 An Analysis On Lux Beauty Soap 40416
57 Latest Trend In Marketing Environment: Viral Marketing 10154
58 Impact Of The ZooZoo Commercials For Value Added Services 16830
59 What Can We Learn From Strategy Games 14115
60 The Reverse of Marketing=De-Marketing 17940
61 Is There A Better Way To Sell To Rural Market 12750
62 Why & How Marketers Target Kids 15899
63 Disruptive Innovation: Strategist’s Dilemma 11333
64 Entry Strategies For Automobile Companies In African Markets 13871
65 Park Avenue I.Q: New Name In The World Of Deodorants 17030
66 Flipkart.com - The Success Saga 22132
67 Pester Power: The Influential Kids 12277
68 Destination Branding- How does it Work 13424
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15268
70 Dirty Marketing- Fighting brands unethically 11732
71 Hero Honda Rebranding to Hero MotoCorp 14623
72 Standardize or Localize- A better way to lead markets 12073
73 Critical Success Factors for Devising Strategies for Airline Players 19566
74 Mom and Pop Stores Score Over Giant Supermarkets 11552
75 Regional Aspiration Marketing- A Step Further 10893
76 Value and benefit- The customer perspective 14349
77 Merchandising- The Brand Building Strategy 10200
78 The ill-effects of Globalization 10399
79 Brand Ferrari - The Dream Machine 13326
80 Retail Industry : Boon or Bane ? 12902
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21124
82 Premium Brands- Prestige, Value and Quality 20584
83 JustDial: The Information and Business Listings Directory 24620
84 Corporate branding vs Product branding 13620
85 Sales vs Marketing - Do They complement or compete ? 29455
86 Is Advertising an art of Lying ? 16246
87 Glocalization-The McD and KFC Way ? 13046
88 Breakthrough Products: Entering a New World 25638
89 4 P's of Management 56954
90 Walt Disney: A Magical Brand 16757
91 Evaluating Advertisement Campaigns: Analyzing Customers 10730
92 Brand Manchester United : A Theatre of Dreams 10767
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12391
94 10 Reasons Why Airline Industry is Unique ? 49556
95 Role of Brand Ambassadors in Recession 10607
96 Reverse Pricing - Getting it Right ! 11829
97 Copyright & Trademark violations: Rural Marketing Success ? 15012
98 Premium Niche Marketing: Small World and Big Business 15458
99 Surrogate Advertising: Softly promoting hard products 10470
100 TATA Nano : Khushiyon Ki Chaabi 14809
 
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