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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13177
2 Growing Business through Customer Funnels 6270
3 Business Strategy in a Digital Age 10365
4 Live Video Marketing- Influencing Customers Real-time 8517
5 Marketing Insights for Software Startups 8621
6 Difference between Customer and Consumer 12986
7 Business Strategy of Uber in Europe & its Way Ahead 21922
8 Fogg Deodorants- Capturing the Market 34741
9 E-commerce - Threat to Traditional Retail? 12104
10 Experience Gifting - A Boom in Gifting Industry 13150
11 Pester Power: Influence of Children in Purchase decision 11708
12 Marketing Through Mascot – Building Brand Identity 12626
13 Reebok’s Rebranding – A Comprehensive Analysis 22039
14 Hindustan Motors Ambassador - The End of an Era 14860
15 Click And Brick Of Bharat Matrimony 12254
16 Marketing 3.0 – Values Driven Marketing 15071
17 DRIP -The Marketing Communication Model 45928
18 How Titan Watches is Still a Market Leader-Brand Identity! 12380
19 Social Media Marketing - A Double Edge Sword 11542
20 Repackaging And Repositioning - Gaining Competitive Advantage 15413
21 Senior Citizens as Target Group 11468
22 Cause Related Marketing: Giving More Than Just Spare Change? 11432
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17951
24 Let’s Get Packing - Importance of Packaging 11783
25 Thums Up - A Thundering Success 14499
26 Rural Marketing: Challenges Opportunities and Beyond 22281
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22193
28 Creative Marketing Communication: Interactive Advertising Campaigns 11253
29 What is Shockvertising? 26093
30 Marketing Through Sports: The Evolution and Future 29150
31 Village Laundry Service, A Story Of The Start Up 12204
32 Being Flawsome - Ensuring Brand Loyalty 15042
33 Chanakya Niti And Marketing Strategies 20503
34 Royal Enfield Bullet - Felt The Thump! 11360
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23242
36 Subliminal Marketing - What You See You May Not See! 15013
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16641
38 Customer Is King – Make The King Happy 24664
39 Marketing Strategies & Innovations In The Services Sector 14716
40 Segmentation Targeting & Positioning-Defining Product Lines 27334
41 Role Of Technology In Marketing 21065
42 How To Create Snob Effect In Marketing? 14970
43 Health Insurance: A Push Or A Pull Product? 11398
44 A Strategic Perspective Of Kerala Tourism 27102
45 Opportunities In Online Marketing 10462
46 Challenges Of Digital Marketing 18808
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10841
48 Then & Now - A Coke Story 14528
49 What's This App - Whatsapp Success Story! 25396
50 Flying High: What Keeps Indigo Going 11587
51 Brand Activation: Bringing Spirit Of Brands To Life 16287
52 Indian Rural Market: The Next Big Thing 24134
53 Oreo – Milky’s Favourite Cookie Turns 100 10949
54 The Happy Birds: Success Story of Angry Birds 12231
55 Tata Motors JLR - The Success Story 14703
56 An Analysis On Lux Beauty Soap 40248
57 Latest Trend In Marketing Environment: Viral Marketing 10105
58 Impact Of The ZooZoo Commercials For Value Added Services 16733
59 What Can We Learn From Strategy Games 14062
60 The Reverse of Marketing=De-Marketing 17818
61 Is There A Better Way To Sell To Rural Market 12690
62 Why & How Marketers Target Kids 15791
63 Disruptive Innovation: Strategist’s Dilemma 11266
64 Entry Strategies For Automobile Companies In African Markets 13813
65 Park Avenue I.Q: New Name In The World Of Deodorants 16969
66 Flipkart.com - The Success Saga 22050
67 Pester Power: The Influential Kids 12201
68 Destination Branding- How does it Work 13367
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15185
70 Dirty Marketing- Fighting brands unethically 11647
71 Hero Honda Rebranding to Hero MotoCorp 14492
72 Standardize or Localize- A better way to lead markets 12012
73 Critical Success Factors for Devising Strategies for Airline Players 19461
74 Mom and Pop Stores Score Over Giant Supermarkets 11477
75 Regional Aspiration Marketing- A Step Further 10813
76 Value and benefit- The customer perspective 14290
77 Merchandising- The Brand Building Strategy 10134
78 The ill-effects of Globalization 10341
79 Brand Ferrari - The Dream Machine 13271
80 Retail Industry : Boon or Bane ? 12827
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21029
82 Premium Brands- Prestige, Value and Quality 20427
83 JustDial: The Information and Business Listings Directory 24469
84 Corporate branding vs Product branding 13550
85 Sales vs Marketing - Do They complement or compete ? 29339
86 Is Advertising an art of Lying ? 16182
87 Glocalization-The McD and KFC Way ? 12968
88 Breakthrough Products: Entering a New World 25563
89 4 P's of Management 56855
90 Walt Disney: A Magical Brand 16658
91 Evaluating Advertisement Campaigns: Analyzing Customers 10646
92 Brand Manchester United : A Theatre of Dreams 10690
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12317
94 10 Reasons Why Airline Industry is Unique ? 49455
95 Role of Brand Ambassadors in Recession 10549
96 Reverse Pricing - Getting it Right ! 11742
97 Copyright & Trademark violations: Rural Marketing Success ? 14939
98 Premium Niche Marketing: Small World and Big Business 15365
99 Surrogate Advertising: Softly promoting hard products 10418
100 TATA Nano : Khushiyon Ki Chaabi 14730
 
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