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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12818
2 Growing Business through Customer Funnels 6067
3 Business Strategy in a Digital Age 10031
4 Live Video Marketing- Influencing Customers Real-time 8337
5 Marketing Insights for Software Startups 8348
6 Difference between Customer and Consumer 12304
7 Business Strategy of Uber in Europe & its Way Ahead 21378
8 Fogg Deodorants- Capturing the Market 34234
9 E-commerce - Threat to Traditional Retail? 11704
10 Experience Gifting - A Boom in Gifting Industry 12905
11 Pester Power: Influence of Children in Purchase decision 11327
12 Marketing Through Mascot – Building Brand Identity 12364
13 Reebok’s Rebranding – A Comprehensive Analysis 21380
14 Hindustan Motors Ambassador - The End of an Era 14362
15 Click And Brick Of Bharat Matrimony 11805
16 Marketing 3.0 – Values Driven Marketing 14533
17 DRIP -The Marketing Communication Model 45195
18 How Titan Watches is Still a Market Leader-Brand Identity! 12001
19 Social Media Marketing - A Double Edge Sword 11284
20 Repackaging And Repositioning - Gaining Competitive Advantage 15027
21 Senior Citizens as Target Group 11060
22 Cause Related Marketing: Giving More Than Just Spare Change? 11167
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17612
24 Let’s Get Packing - Importance of Packaging 11580
25 Thums Up - A Thundering Success 13959
26 Rural Marketing: Challenges Opportunities and Beyond 21965
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22001
28 Creative Marketing Communication: Interactive Advertising Campaigns 10922
29 What is Shockvertising? 25629
30 Marketing Through Sports: The Evolution and Future 28931
31 Village Laundry Service, A Story Of The Start Up 11731
32 Being Flawsome - Ensuring Brand Loyalty 14811
33 Chanakya Niti And Marketing Strategies 20161
34 Royal Enfield Bullet - Felt The Thump! 11024
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22660
36 Subliminal Marketing - What You See You May Not See! 14736
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16127
38 Customer Is King – Make The King Happy 24178
39 Marketing Strategies & Innovations In The Services Sector 14329
40 Segmentation Targeting & Positioning-Defining Product Lines 26996
41 Role Of Technology In Marketing 20838
42 How To Create Snob Effect In Marketing? 14628
43 Health Insurance: A Push Or A Pull Product? 11149
44 A Strategic Perspective Of Kerala Tourism 26695
45 Opportunities In Online Marketing 10270
46 Challenges Of Digital Marketing 18426
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10581
48 Then & Now - A Coke Story 14217
49 What's This App - Whatsapp Success Story! 25182
50 Flying High: What Keeps Indigo Going 11183
51 Brand Activation: Bringing Spirit Of Brands To Life 16003
52 Indian Rural Market: The Next Big Thing 23916
53 Oreo – Milky’s Favourite Cookie Turns 100 10661
54 The Happy Birds: Success Story of Angry Birds 11760
55 Tata Motors JLR - The Success Story 14354
56 An Analysis On Lux Beauty Soap 39601
57 Latest Trend In Marketing Environment: Viral Marketing 9883
58 Impact Of The ZooZoo Commercials For Value Added Services 16301
59 What Can We Learn From Strategy Games 13872
60 The Reverse of Marketing=De-Marketing 17320
61 Is There A Better Way To Sell To Rural Market 12365
62 Why & How Marketers Target Kids 15306
63 Disruptive Innovation: Strategist’s Dilemma 10807
64 Entry Strategies For Automobile Companies In African Markets 13556
65 Park Avenue I.Q: New Name In The World Of Deodorants 16687
66 Flipkart.com - The Success Saga 21659
67 Pester Power: The Influential Kids 11916
68 Destination Branding- How does it Work 13147
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14824
70 Dirty Marketing- Fighting brands unethically 11274
71 Hero Honda Rebranding to Hero MotoCorp 14011
72 Standardize or Localize- A better way to lead markets 11720
73 Critical Success Factors for Devising Strategies for Airline Players 19029
74 Mom and Pop Stores Score Over Giant Supermarkets 11166
75 Regional Aspiration Marketing- A Step Further 10531
76 Value and benefit- The customer perspective 14101
77 Merchandising- The Brand Building Strategy 9929
78 The ill-effects of Globalization 10174
79 Brand Ferrari - The Dream Machine 12954
80 Retail Industry : Boon or Bane ? 12589
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20694
82 Premium Brands- Prestige, Value and Quality 19830
83 JustDial: The Information and Business Listings Directory 23939
84 Corporate branding vs Product branding 13339
85 Sales vs Marketing - Do They complement or compete ? 28931
86 Is Advertising an art of Lying ? 15929
87 Glocalization-The McD and KFC Way ? 12564
88 Breakthrough Products: Entering a New World 25201
89 4 P's of Management 56414
90 Walt Disney: A Magical Brand 16267
91 Evaluating Advertisement Campaigns: Analyzing Customers 10380
92 Brand Manchester United : A Theatre of Dreams 10417
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12118
94 10 Reasons Why Airline Industry is Unique ? 48979
95 Role of Brand Ambassadors in Recession 10249
96 Reverse Pricing - Getting it Right ! 11466
97 Copyright & Trademark violations: Rural Marketing Success ? 14701
98 Premium Niche Marketing: Small World and Big Business 15002
99 Surrogate Advertising: Softly promoting hard products 10208
100 TATA Nano : Khushiyon Ki Chaabi 14302
 
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