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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13173
2 Growing Business through Customer Funnels 6267
3 Business Strategy in a Digital Age 10362
4 Live Video Marketing- Influencing Customers Real-time 8516
5 Marketing Insights for Software Startups 8620
6 Difference between Customer and Consumer 12984
7 Business Strategy of Uber in Europe & its Way Ahead 21919
8 Fogg Deodorants- Capturing the Market 34738
9 E-commerce - Threat to Traditional Retail? 12103
10 Experience Gifting - A Boom in Gifting Industry 13149
11 Pester Power: Influence of Children in Purchase decision 11707
12 Marketing Through Mascot – Building Brand Identity 12623
13 Reebok’s Rebranding – A Comprehensive Analysis 22035
14 Hindustan Motors Ambassador - The End of an Era 14858
15 Click And Brick Of Bharat Matrimony 12250
16 Marketing 3.0 – Values Driven Marketing 15069
17 DRIP -The Marketing Communication Model 45926
18 How Titan Watches is Still a Market Leader-Brand Identity! 12379
19 Social Media Marketing - A Double Edge Sword 11541
20 Repackaging And Repositioning - Gaining Competitive Advantage 15412
21 Senior Citizens as Target Group 11467
22 Cause Related Marketing: Giving More Than Just Spare Change? 11431
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17950
24 Let’s Get Packing - Importance of Packaging 11781
25 Thums Up - A Thundering Success 14496
26 Rural Marketing: Challenges Opportunities and Beyond 22280
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22192
28 Creative Marketing Communication: Interactive Advertising Campaigns 11251
29 What is Shockvertising? 26091
30 Marketing Through Sports: The Evolution and Future 29149
31 Village Laundry Service, A Story Of The Start Up 12203
32 Being Flawsome - Ensuring Brand Loyalty 15041
33 Chanakya Niti And Marketing Strategies 20497
34 Royal Enfield Bullet - Felt The Thump! 11358
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23239
36 Subliminal Marketing - What You See You May Not See! 15010
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16640
38 Customer Is King – Make The King Happy 24662
39 Marketing Strategies & Innovations In The Services Sector 14712
40 Segmentation Targeting & Positioning-Defining Product Lines 27333
41 Role Of Technology In Marketing 21064
42 How To Create Snob Effect In Marketing? 14968
43 Health Insurance: A Push Or A Pull Product? 11396
44 A Strategic Perspective Of Kerala Tourism 27101
45 Opportunities In Online Marketing 10461
46 Challenges Of Digital Marketing 18805
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10839
48 Then & Now - A Coke Story 14525
49 What's This App - Whatsapp Success Story! 25395
50 Flying High: What Keeps Indigo Going 11584
51 Brand Activation: Bringing Spirit Of Brands To Life 16283
52 Indian Rural Market: The Next Big Thing 24133
53 Oreo – Milky’s Favourite Cookie Turns 100 10945
54 The Happy Birds: Success Story of Angry Birds 12229
55 Tata Motors JLR - The Success Story 14702
56 An Analysis On Lux Beauty Soap 40245
57 Latest Trend In Marketing Environment: Viral Marketing 10103
58 Impact Of The ZooZoo Commercials For Value Added Services 16731
59 What Can We Learn From Strategy Games 14061
60 The Reverse of Marketing=De-Marketing 17815
61 Is There A Better Way To Sell To Rural Market 12688
62 Why & How Marketers Target Kids 15789
63 Disruptive Innovation: Strategist’s Dilemma 11265
64 Entry Strategies For Automobile Companies In African Markets 13812
65 Park Avenue I.Q: New Name In The World Of Deodorants 16968
66 Flipkart.com - The Success Saga 22048
67 Pester Power: The Influential Kids 12198
68 Destination Branding- How does it Work 13364
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15184
70 Dirty Marketing- Fighting brands unethically 11645
71 Hero Honda Rebranding to Hero MotoCorp 14491
72 Standardize or Localize- A better way to lead markets 12011
73 Critical Success Factors for Devising Strategies for Airline Players 19459
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10812
76 Value and benefit- The customer perspective 14289
77 Merchandising- The Brand Building Strategy 10133
78 The ill-effects of Globalization 10340
79 Brand Ferrari - The Dream Machine 13270
80 Retail Industry : Boon or Bane ? 12825
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21026
82 Premium Brands- Prestige, Value and Quality 20423
83 JustDial: The Information and Business Listings Directory 24467
84 Corporate branding vs Product branding 13549
85 Sales vs Marketing - Do They complement or compete ? 29335
86 Is Advertising an art of Lying ? 16181
87 Glocalization-The McD and KFC Way ? 12967
88 Breakthrough Products: Entering a New World 25561
89 4 P's of Management 56854
90 Walt Disney: A Magical Brand 16657
91 Evaluating Advertisement Campaigns: Analyzing Customers 10645
92 Brand Manchester United : A Theatre of Dreams 10686
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12315
94 10 Reasons Why Airline Industry is Unique ? 49453
95 Role of Brand Ambassadors in Recession 10547
96 Reverse Pricing - Getting it Right ! 11741
97 Copyright & Trademark violations: Rural Marketing Success ? 14938
98 Premium Niche Marketing: Small World and Big Business 15363
99 Surrogate Advertising: Softly promoting hard products 10416
100 TATA Nano : Khushiyon Ki Chaabi 14729
 
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