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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12307
2 Growing Business through Customer Funnels 5638
3 Business Strategy in a Digital Age 9505
4 Live Video Marketing- Influencing Customers Real-time 7932
5 Marketing Insights for Software Startups 7913
6 Difference between Customer and Consumer 11697
7 Business Strategy of Uber in Europe & its Way Ahead 20806
8 Fogg Deodorants- Capturing the Market 33446
9 E-commerce - Threat to Traditional Retail? 11179
10 Experience Gifting - A Boom in Gifting Industry 12397
11 Pester Power: Influence of Children in Purchase decision 10724
12 Marketing Through Mascot – Building Brand Identity 11889
13 Reebok’s Rebranding – A Comprehensive Analysis 20487
14 Hindustan Motors Ambassador - The End of an Era 13784
15 Click And Brick Of Bharat Matrimony 11239
16 Marketing 3.0 – Values Driven Marketing 13786
17 DRIP -The Marketing Communication Model 44329
18 How Titan Watches is Still a Market Leader-Brand Identity! 11318
19 Social Media Marketing - A Double Edge Sword 10827
20 Repackaging And Repositioning - Gaining Competitive Advantage 14531
21 Senior Citizens as Target Group 10556
22 Cause Related Marketing: Giving More Than Just Spare Change? 10730
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17095
24 Let’s Get Packing - Importance of Packaging 11149
25 Thums Up - A Thundering Success 13252
26 Rural Marketing: Challenges Opportunities and Beyond 21448
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21604
28 Creative Marketing Communication: Interactive Advertising Campaigns 10406
29 What is Shockvertising? 25047
30 Marketing Through Sports: The Evolution and Future 28469
31 Village Laundry Service, A Story Of The Start Up 11150
32 Being Flawsome - Ensuring Brand Loyalty 14359
33 Chanakya Niti And Marketing Strategies 19610
34 Royal Enfield Bullet - Felt The Thump! 10519
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21986
36 Subliminal Marketing - What You See You May Not See! 14269
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15499
38 Customer Is King – Make The King Happy 23618
39 Marketing Strategies & Innovations In The Services Sector 13792
40 Segmentation Targeting & Positioning-Defining Product Lines 26505
41 Role Of Technology In Marketing 20409
42 How To Create Snob Effect In Marketing? 14109
43 Health Insurance: A Push Or A Pull Product? 10718
44 A Strategic Perspective Of Kerala Tourism 26091
45 Opportunities In Online Marketing 9854
46 Challenges Of Digital Marketing 17917
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10136
48 Then & Now - A Coke Story 13702
49 What's This App - Whatsapp Success Story! 24743
50 Flying High: What Keeps Indigo Going 10601
51 Brand Activation: Bringing Spirit Of Brands To Life 15537
52 Indian Rural Market: The Next Big Thing 23495
53 Oreo – Milky’s Favourite Cookie Turns 100 10155
54 The Happy Birds: Success Story of Angry Birds 11246
55 Tata Motors JLR - The Success Story 13849
56 An Analysis On Lux Beauty Soap 38960
57 Latest Trend In Marketing Environment: Viral Marketing 9425
58 Impact Of The ZooZoo Commercials For Value Added Services 15680
59 What Can We Learn From Strategy Games 13455
60 The Reverse of Marketing=De-Marketing 16719
61 Is There A Better Way To Sell To Rural Market 11926
62 Why & How Marketers Target Kids 14729
63 Disruptive Innovation: Strategist’s Dilemma 10193
64 Entry Strategies For Automobile Companies In African Markets 13128
65 Park Avenue I.Q: New Name In The World Of Deodorants 16194
66 Flipkart.com - The Success Saga 21112
67 Pester Power: The Influential Kids 11401
68 Destination Branding- How does it Work 12713
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14220
70 Dirty Marketing- Fighting brands unethically 10707
71 Hero Honda Rebranding to Hero MotoCorp 13352
72 Standardize or Localize- A better way to lead markets 11262
73 Critical Success Factors for Devising Strategies for Airline Players 18497
74 Mom and Pop Stores Score Over Giant Supermarkets 10606
75 Regional Aspiration Marketing- A Step Further 10017
76 Value and benefit- The customer perspective 13706
77 Merchandising- The Brand Building Strategy 9506
78 The ill-effects of Globalization 9774
79 Brand Ferrari - The Dream Machine 12502
80 Retail Industry : Boon or Bane ? 12160
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20187
82 Premium Brands- Prestige, Value and Quality 19159
83 JustDial: The Information and Business Listings Directory 23207
84 Corporate branding vs Product branding 12915
85 Sales vs Marketing - Do They complement or compete ? 28398
86 Is Advertising an art of Lying ? 15484
87 Glocalization-The McD and KFC Way ? 11983
88 Breakthrough Products: Entering a New World 24640
89 4 P's of Management 55767
90 Walt Disney: A Magical Brand 15753
91 Evaluating Advertisement Campaigns: Analyzing Customers 9935
92 Brand Manchester United : A Theatre of Dreams 9930
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11686
94 10 Reasons Why Airline Industry is Unique ? 48438
95 Role of Brand Ambassadors in Recession 9800
96 Reverse Pricing - Getting it Right ! 10931
97 Copyright & Trademark violations: Rural Marketing Success ? 14217
98 Premium Niche Marketing: Small World and Big Business 14452
99 Surrogate Advertising: Softly promoting hard products 9768
100 TATA Nano : Khushiyon Ki Chaabi 13658
 
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