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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12456
2 Growing Business through Customer Funnels 5755
3 Business Strategy in a Digital Age 9636
4 Live Video Marketing- Influencing Customers Real-time 8047
5 Marketing Insights for Software Startups 8038
6 Difference between Customer and Consumer 11837
7 Business Strategy of Uber in Europe & its Way Ahead 20951
8 Fogg Deodorants- Capturing the Market 33641
9 E-commerce - Threat to Traditional Retail? 11315
10 Experience Gifting - A Boom in Gifting Industry 12521
11 Pester Power: Influence of Children in Purchase decision 10881
12 Marketing Through Mascot – Building Brand Identity 12015
13 Reebok’s Rebranding – A Comprehensive Analysis 20717
14 Hindustan Motors Ambassador - The End of an Era 13933
15 Click And Brick Of Bharat Matrimony 11370
16 Marketing 3.0 – Values Driven Marketing 13954
17 DRIP -The Marketing Communication Model 44565
18 How Titan Watches is Still a Market Leader-Brand Identity! 11464
19 Social Media Marketing - A Double Edge Sword 10954
20 Repackaging And Repositioning - Gaining Competitive Advantage 14661
21 Senior Citizens as Target Group 10690
22 Cause Related Marketing: Giving More Than Just Spare Change? 10848
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17228
24 Let’s Get Packing - Importance of Packaging 11261
25 Thums Up - A Thundering Success 13426
26 Rural Marketing: Challenges Opportunities and Beyond 21579
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21710
28 Creative Marketing Communication: Interactive Advertising Campaigns 10547
29 What is Shockvertising? 25201
30 Marketing Through Sports: The Evolution and Future 28591
31 Village Laundry Service, A Story Of The Start Up 11311
32 Being Flawsome - Ensuring Brand Loyalty 14470
33 Chanakya Niti And Marketing Strategies 19750
34 Royal Enfield Bullet - Felt The Thump! 10648
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22154
36 Subliminal Marketing - What You See You May Not See! 14392
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15657
38 Customer Is King – Make The King Happy 23752
39 Marketing Strategies & Innovations In The Services Sector 13922
40 Segmentation Targeting & Positioning-Defining Product Lines 26632
41 Role Of Technology In Marketing 20520
42 How To Create Snob Effect In Marketing? 14231
43 Health Insurance: A Push Or A Pull Product? 10824
44 A Strategic Perspective Of Kerala Tourism 26259
45 Opportunities In Online Marketing 9971
46 Challenges Of Digital Marketing 18043
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10246
48 Then & Now - A Coke Story 13827
49 What's This App - Whatsapp Success Story! 24870
50 Flying High: What Keeps Indigo Going 10747
51 Brand Activation: Bringing Spirit Of Brands To Life 15657
52 Indian Rural Market: The Next Big Thing 23607
53 Oreo – Milky’s Favourite Cookie Turns 100 10292
54 The Happy Birds: Success Story of Angry Birds 11385
55 Tata Motors JLR - The Success Story 13976
56 An Analysis On Lux Beauty Soap 39125
57 Latest Trend In Marketing Environment: Viral Marketing 9537
58 Impact Of The ZooZoo Commercials For Value Added Services 15828
59 What Can We Learn From Strategy Games 13566
60 The Reverse of Marketing=De-Marketing 16861
61 Is There A Better Way To Sell To Rural Market 12033
62 Why & How Marketers Target Kids 14872
63 Disruptive Innovation: Strategist’s Dilemma 10320
64 Entry Strategies For Automobile Companies In African Markets 13242
65 Park Avenue I.Q: New Name In The World Of Deodorants 16326
66 Flipkart.com - The Success Saga 21250
67 Pester Power: The Influential Kids 11542
68 Destination Branding- How does it Work 12824
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14371
70 Dirty Marketing- Fighting brands unethically 10843
71 Hero Honda Rebranding to Hero MotoCorp 13511
72 Standardize or Localize- A better way to lead markets 11385
73 Critical Success Factors for Devising Strategies for Airline Players 18622
74 Mom and Pop Stores Score Over Giant Supermarkets 10751
75 Regional Aspiration Marketing- A Step Further 10134
76 Value and benefit- The customer perspective 13812
77 Merchandising- The Brand Building Strategy 9621
78 The ill-effects of Globalization 9887
79 Brand Ferrari - The Dream Machine 12611
80 Retail Industry : Boon or Bane ? 12263
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20317
82 Premium Brands- Prestige, Value and Quality 19325
83 JustDial: The Information and Business Listings Directory 23392
84 Corporate branding vs Product branding 13020
85 Sales vs Marketing - Do They complement or compete ? 28533
86 Is Advertising an art of Lying ? 15607
87 Glocalization-The McD and KFC Way ? 12137
88 Breakthrough Products: Entering a New World 24808
89 4 P's of Management 55930
90 Walt Disney: A Magical Brand 15878
91 Evaluating Advertisement Campaigns: Analyzing Customers 10071
92 Brand Manchester United : A Theatre of Dreams 10056
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11798
94 10 Reasons Why Airline Industry is Unique ? 48575
95 Role of Brand Ambassadors in Recession 9917
96 Reverse Pricing - Getting it Right ! 11074
97 Copyright & Trademark violations: Rural Marketing Success ? 14339
98 Premium Niche Marketing: Small World and Big Business 14593
99 Surrogate Advertising: Softly promoting hard products 9883
100 TATA Nano : Khushiyon Ki Chaabi 13821
 
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