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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12946
2 Growing Business through Customer Funnels 6160
3 Business Strategy in a Digital Age 10201
4 Live Video Marketing- Influencing Customers Real-time 8414
5 Marketing Insights for Software Startups 8477
6 Difference between Customer and Consumer 12602
7 Business Strategy of Uber in Europe & its Way Ahead 21623
8 Fogg Deodorants- Capturing the Market 34466
9 E-commerce - Threat to Traditional Retail? 11893
10 Experience Gifting - A Boom in Gifting Industry 13026
11 Pester Power: Influence of Children in Purchase decision 11501
12 Marketing Through Mascot – Building Brand Identity 12466
13 Reebok’s Rebranding – A Comprehensive Analysis 21698
14 Hindustan Motors Ambassador - The End of an Era 14593
15 Click And Brick Of Bharat Matrimony 12016
16 Marketing 3.0 – Values Driven Marketing 14787
17 DRIP -The Marketing Communication Model 45577
18 How Titan Watches is Still a Market Leader-Brand Identity! 12191
19 Social Media Marketing - A Double Edge Sword 11405
20 Repackaging And Repositioning - Gaining Competitive Advantage 15212
21 Senior Citizens as Target Group 11219
22 Cause Related Marketing: Giving More Than Just Spare Change? 11305
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17756
24 Let’s Get Packing - Importance of Packaging 11668
25 Thums Up - A Thundering Success 14212
26 Rural Marketing: Challenges Opportunities and Beyond 22119
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22088
28 Creative Marketing Communication: Interactive Advertising Campaigns 11077
29 What is Shockvertising? 25859
30 Marketing Through Sports: The Evolution and Future 29037
31 Village Laundry Service, A Story Of The Start Up 11984
32 Being Flawsome - Ensuring Brand Loyalty 14911
33 Chanakya Niti And Marketing Strategies 20330
34 Royal Enfield Bullet - Felt The Thump! 11181
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22897
36 Subliminal Marketing - What You See You May Not See! 14854
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16376
38 Customer Is King – Make The King Happy 24364
39 Marketing Strategies & Innovations In The Services Sector 14502
40 Segmentation Targeting & Positioning-Defining Product Lines 27163
41 Role Of Technology In Marketing 20955
42 How To Create Snob Effect In Marketing? 14781
43 Health Insurance: A Push Or A Pull Product? 11222
44 A Strategic Perspective Of Kerala Tourism 26883
45 Opportunities In Online Marketing 10355
46 Challenges Of Digital Marketing 18601
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10710
48 Then & Now - A Coke Story 14364
49 What's This App - Whatsapp Success Story! 25285
50 Flying High: What Keeps Indigo Going 11367
51 Brand Activation: Bringing Spirit Of Brands To Life 16121
52 Indian Rural Market: The Next Big Thing 24017
53 Oreo – Milky’s Favourite Cookie Turns 100 10797
54 The Happy Birds: Success Story of Angry Birds 11926
55 Tata Motors JLR - The Success Story 14515
56 An Analysis On Lux Beauty Soap 39829
57 Latest Trend In Marketing Environment: Viral Marketing 9977
58 Impact Of The ZooZoo Commercials For Value Added Services 16491
59 What Can We Learn From Strategy Games 13959
60 The Reverse of Marketing=De-Marketing 17547
61 Is There A Better Way To Sell To Rural Market 12467
62 Why & How Marketers Target Kids 15556
63 Disruptive Innovation: Strategist’s Dilemma 10981
64 Entry Strategies For Automobile Companies In African Markets 13692
65 Park Avenue I.Q: New Name In The World Of Deodorants 16836
66 Flipkart.com - The Success Saga 21856
67 Pester Power: The Influential Kids 12050
68 Destination Branding- How does it Work 13246
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15006
70 Dirty Marketing- Fighting brands unethically 11460
71 Hero Honda Rebranding to Hero MotoCorp 14249
72 Standardize or Localize- A better way to lead markets 11805
73 Critical Success Factors for Devising Strategies for Airline Players 19199
74 Mom and Pop Stores Score Over Giant Supermarkets 11326
75 Regional Aspiration Marketing- A Step Further 10663
76 Value and benefit- The customer perspective 14185
77 Merchandising- The Brand Building Strategy 10022
78 The ill-effects of Globalization 10251
79 Brand Ferrari - The Dream Machine 13065
80 Retail Industry : Boon or Bane ? 12708
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20866
82 Premium Brands- Prestige, Value and Quality 20120
83 JustDial: The Information and Business Listings Directory 24162
84 Corporate branding vs Product branding 13438
85 Sales vs Marketing - Do They complement or compete ? 29123
86 Is Advertising an art of Lying ? 16041
87 Glocalization-The McD and KFC Way ? 12770
88 Breakthrough Products: Entering a New World 25376
89 4 P's of Management 56636
90 Walt Disney: A Magical Brand 16466
91 Evaluating Advertisement Campaigns: Analyzing Customers 10488
92 Brand Manchester United : A Theatre of Dreams 10540
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49177
95 Role of Brand Ambassadors in Recession 10341
96 Reverse Pricing - Getting it Right ! 11587
97 Copyright & Trademark violations: Rural Marketing Success ? 14804
98 Premium Niche Marketing: Small World and Big Business 15172
99 Surrogate Advertising: Softly promoting hard products 10300
100 TATA Nano : Khushiyon Ki Chaabi 14520
 
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