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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13224
2 Growing Business through Customer Funnels 6306
3 Business Strategy in a Digital Age 10430
4 Live Video Marketing- Influencing Customers Real-time 8550
5 Marketing Insights for Software Startups 8687
6 Difference between Customer and Consumer 13093
7 Business Strategy of Uber in Europe & its Way Ahead 22000
8 Fogg Deodorants- Capturing the Market 34819
9 E-commerce - Threat to Traditional Retail? 12169
10 Experience Gifting - A Boom in Gifting Industry 13192
11 Pester Power: Influence of Children in Purchase decision 11773
12 Marketing Through Mascot – Building Brand Identity 12684
13 Reebok’s Rebranding – A Comprehensive Analysis 22175
14 Hindustan Motors Ambassador - The End of an Era 14942
15 Click And Brick Of Bharat Matrimony 12337
16 Marketing 3.0 – Values Driven Marketing 15204
17 DRIP -The Marketing Communication Model 46061
18 How Titan Watches is Still a Market Leader-Brand Identity! 12460
19 Social Media Marketing - A Double Edge Sword 11587
20 Repackaging And Repositioning - Gaining Competitive Advantage 15482
21 Senior Citizens as Target Group 11533
22 Cause Related Marketing: Giving More Than Just Spare Change? 11479
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18027
24 Let’s Get Packing - Importance of Packaging 11823
25 Thums Up - A Thundering Success 14604
26 Rural Marketing: Challenges Opportunities and Beyond 22344
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22243
28 Creative Marketing Communication: Interactive Advertising Campaigns 11316
29 What is Shockvertising? 26183
30 Marketing Through Sports: The Evolution and Future 29197
31 Village Laundry Service, A Story Of The Start Up 12287
32 Being Flawsome - Ensuring Brand Loyalty 15085
33 Chanakya Niti And Marketing Strategies 20571
34 Royal Enfield Bullet - Felt The Thump! 11429
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23334
36 Subliminal Marketing - What You See You May Not See! 15053
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16720
38 Customer Is King – Make The King Happy 24743
39 Marketing Strategies & Innovations In The Services Sector 14806
40 Segmentation Targeting & Positioning-Defining Product Lines 27407
41 Role Of Technology In Marketing 21105
42 How To Create Snob Effect In Marketing? 15020
43 Health Insurance: A Push Or A Pull Product? 11433
44 A Strategic Perspective Of Kerala Tourism 27167
45 Opportunities In Online Marketing 10501
46 Challenges Of Digital Marketing 18896
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10902
48 Then & Now - A Coke Story 14584
49 What's This App - Whatsapp Success Story! 25439
50 Flying High: What Keeps Indigo Going 11650
51 Brand Activation: Bringing Spirit Of Brands To Life 16357
52 Indian Rural Market: The Next Big Thing 24186
53 Oreo – Milky’s Favourite Cookie Turns 100 11008
54 The Happy Birds: Success Story of Angry Birds 12325
55 Tata Motors JLR - The Success Story 14774
56 An Analysis On Lux Beauty Soap 40387
57 Latest Trend In Marketing Environment: Viral Marketing 10141
58 Impact Of The ZooZoo Commercials For Value Added Services 16801
59 What Can We Learn From Strategy Games 14103
60 The Reverse of Marketing=De-Marketing 17910
61 Is There A Better Way To Sell To Rural Market 12737
62 Why & How Marketers Target Kids 15871
63 Disruptive Innovation: Strategist’s Dilemma 11308
64 Entry Strategies For Automobile Companies In African Markets 13851
65 Park Avenue I.Q: New Name In The World Of Deodorants 17014
66 Flipkart.com - The Success Saga 22112
67 Pester Power: The Influential Kids 12254
68 Destination Branding- How does it Work 13413
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15245
70 Dirty Marketing- Fighting brands unethically 11707
71 Hero Honda Rebranding to Hero MotoCorp 14589
72 Standardize or Localize- A better way to lead markets 12057
73 Critical Success Factors for Devising Strategies for Airline Players 19536
74 Mom and Pop Stores Score Over Giant Supermarkets 11533
75 Regional Aspiration Marketing- A Step Further 10869
76 Value and benefit- The customer perspective 14334
77 Merchandising- The Brand Building Strategy 10182
78 The ill-effects of Globalization 10386
79 Brand Ferrari - The Dream Machine 13307
80 Retail Industry : Boon or Bane ? 12881
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21100
82 Premium Brands- Prestige, Value and Quality 20540
83 JustDial: The Information and Business Listings Directory 24575
84 Corporate branding vs Product branding 13602
85 Sales vs Marketing - Do They complement or compete ? 29426
86 Is Advertising an art of Lying ? 16230
87 Glocalization-The McD and KFC Way ? 13032
88 Breakthrough Products: Entering a New World 25615
89 4 P's of Management 56931
90 Walt Disney: A Magical Brand 16731
91 Evaluating Advertisement Campaigns: Analyzing Customers 10705
92 Brand Manchester United : A Theatre of Dreams 10747
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12373
94 10 Reasons Why Airline Industry is Unique ? 49529
95 Role of Brand Ambassadors in Recession 10590
96 Reverse Pricing - Getting it Right ! 11806
97 Copyright & Trademark violations: Rural Marketing Success ? 14993
98 Premium Niche Marketing: Small World and Big Business 15437
99 Surrogate Advertising: Softly promoting hard products 10457
100 TATA Nano : Khushiyon Ki Chaabi 14791
 
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