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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13197
2 Growing Business through Customer Funnels 6282
3 Business Strategy in a Digital Age 10388
4 Live Video Marketing- Influencing Customers Real-time 8529
5 Marketing Insights for Software Startups 8640
6 Difference between Customer and Consumer 13026
7 Business Strategy of Uber in Europe & its Way Ahead 21949
8 Fogg Deodorants- Capturing the Market 34776
9 E-commerce - Threat to Traditional Retail? 12124
10 Experience Gifting - A Boom in Gifting Industry 13165
11 Pester Power: Influence of Children in Purchase decision 11733
12 Marketing Through Mascot – Building Brand Identity 12654
13 Reebok’s Rebranding – A Comprehensive Analysis 22104
14 Hindustan Motors Ambassador - The End of an Era 14892
15 Click And Brick Of Bharat Matrimony 12285
16 Marketing 3.0 – Values Driven Marketing 15115
17 DRIP -The Marketing Communication Model 45988
18 How Titan Watches is Still a Market Leader-Brand Identity! 12414
19 Social Media Marketing - A Double Edge Sword 11563
20 Repackaging And Repositioning - Gaining Competitive Advantage 15438
21 Senior Citizens as Target Group 11495
22 Cause Related Marketing: Giving More Than Just Spare Change? 11454
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17982
24 Let’s Get Packing - Importance of Packaging 11798
25 Thums Up - A Thundering Success 14538
26 Rural Marketing: Challenges Opportunities and Beyond 22304
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22217
28 Creative Marketing Communication: Interactive Advertising Campaigns 11279
29 What is Shockvertising? 26134
30 Marketing Through Sports: The Evolution and Future 29164
31 Village Laundry Service, A Story Of The Start Up 12236
32 Being Flawsome - Ensuring Brand Loyalty 15058
33 Chanakya Niti And Marketing Strategies 20535
34 Royal Enfield Bullet - Felt The Thump! 11389
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23279
36 Subliminal Marketing - What You See You May Not See! 15031
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16678
38 Customer Is King – Make The King Happy 24700
39 Marketing Strategies & Innovations In The Services Sector 14751
40 Segmentation Targeting & Positioning-Defining Product Lines 27362
41 Role Of Technology In Marketing 21081
42 How To Create Snob Effect In Marketing? 14992
43 Health Insurance: A Push Or A Pull Product? 11414
44 A Strategic Perspective Of Kerala Tourism 27125
45 Opportunities In Online Marketing 10479
46 Challenges Of Digital Marketing 18842
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10867
48 Then & Now - A Coke Story 14554
49 What's This App - Whatsapp Success Story! 25415
50 Flying High: What Keeps Indigo Going 11613
51 Brand Activation: Bringing Spirit Of Brands To Life 16318
52 Indian Rural Market: The Next Big Thing 24152
53 Oreo – Milky’s Favourite Cookie Turns 100 10974
54 The Happy Birds: Success Story of Angry Birds 12275
55 Tata Motors JLR - The Success Story 14733
56 An Analysis On Lux Beauty Soap 40306
57 Latest Trend In Marketing Environment: Viral Marketing 10119
58 Impact Of The ZooZoo Commercials For Value Added Services 16762
59 What Can We Learn From Strategy Games 14077
60 The Reverse of Marketing=De-Marketing 17855
61 Is There A Better Way To Sell To Rural Market 12711
62 Why & How Marketers Target Kids 15823
63 Disruptive Innovation: Strategist’s Dilemma 11282
64 Entry Strategies For Automobile Companies In African Markets 13829
65 Park Avenue I.Q: New Name In The World Of Deodorants 16985
66 Flipkart.com - The Success Saga 22071
67 Pester Power: The Influential Kids 12218
68 Destination Branding- How does it Work 13388
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15211
70 Dirty Marketing- Fighting brands unethically 11671
71 Hero Honda Rebranding to Hero MotoCorp 14529
72 Standardize or Localize- A better way to lead markets 12028
73 Critical Success Factors for Devising Strategies for Airline Players 19491
74 Mom and Pop Stores Score Over Giant Supermarkets 11503
75 Regional Aspiration Marketing- A Step Further 10834
76 Value and benefit- The customer perspective 14311
77 Merchandising- The Brand Building Strategy 10155
78 The ill-effects of Globalization 10362
79 Brand Ferrari - The Dream Machine 13287
80 Retail Industry : Boon or Bane ? 12856
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21051
82 Premium Brands- Prestige, Value and Quality 20472
83 JustDial: The Information and Business Listings Directory 24507
84 Corporate branding vs Product branding 13570
85 Sales vs Marketing - Do They complement or compete ? 29380
86 Is Advertising an art of Lying ? 16202
87 Glocalization-The McD and KFC Way ? 12992
88 Breakthrough Products: Entering a New World 25580
89 4 P's of Management 56890
90 Walt Disney: A Magical Brand 16689
91 Evaluating Advertisement Campaigns: Analyzing Customers 10670
92 Brand Manchester United : A Theatre of Dreams 10714
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12344
94 10 Reasons Why Airline Industry is Unique ? 49485
95 Role of Brand Ambassadors in Recession 10566
96 Reverse Pricing - Getting it Right ! 11763
97 Copyright & Trademark violations: Rural Marketing Success ? 14961
98 Premium Niche Marketing: Small World and Big Business 15394
99 Surrogate Advertising: Softly promoting hard products 10435
100 TATA Nano : Khushiyon Ki Chaabi 14748
 
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