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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12850
2 Growing Business through Customer Funnels 6093
3 Business Strategy in a Digital Age 10076
4 Live Video Marketing- Influencing Customers Real-time 8362
5 Marketing Insights for Software Startups 8389
6 Difference between Customer and Consumer 12368
7 Business Strategy of Uber in Europe & its Way Ahead 21439
8 Fogg Deodorants- Capturing the Market 34284
9 E-commerce - Threat to Traditional Retail? 11752
10 Experience Gifting - A Boom in Gifting Industry 12934
11 Pester Power: Influence of Children in Purchase decision 11371
12 Marketing Through Mascot – Building Brand Identity 12389
13 Reebok’s Rebranding – A Comprehensive Analysis 21483
14 Hindustan Motors Ambassador - The End of an Era 14406
15 Click And Brick Of Bharat Matrimony 11849
16 Marketing 3.0 – Values Driven Marketing 14600
17 DRIP -The Marketing Communication Model 45278
18 How Titan Watches is Still a Market Leader-Brand Identity! 12074
19 Social Media Marketing - A Double Edge Sword 11310
20 Repackaging And Repositioning - Gaining Competitive Advantage 15066
21 Senior Citizens as Target Group 11101
22 Cause Related Marketing: Giving More Than Just Spare Change? 11198
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17651
24 Let’s Get Packing - Importance of Packaging 11603
25 Thums Up - A Thundering Success 14037
26 Rural Marketing: Challenges Opportunities and Beyond 21998
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22025
28 Creative Marketing Communication: Interactive Advertising Campaigns 10957
29 What is Shockvertising? 25677
30 Marketing Through Sports: The Evolution and Future 28958
31 Village Laundry Service, A Story Of The Start Up 11781
32 Being Flawsome - Ensuring Brand Loyalty 14833
33 Chanakya Niti And Marketing Strategies 20204
34 Royal Enfield Bullet - Felt The Thump! 11065
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22721
36 Subliminal Marketing - What You See You May Not See! 14765
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16190
38 Customer Is King – Make The King Happy 24222
39 Marketing Strategies & Innovations In The Services Sector 14371
40 Segmentation Targeting & Positioning-Defining Product Lines 27038
41 Role Of Technology In Marketing 20881
42 How To Create Snob Effect In Marketing? 14658
43 Health Insurance: A Push Or A Pull Product? 11166
44 A Strategic Perspective Of Kerala Tourism 26746
45 Opportunities In Online Marketing 10294
46 Challenges Of Digital Marketing 18471
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10611
48 Then & Now - A Coke Story 14256
49 What's This App - Whatsapp Success Story! 25205
50 Flying High: What Keeps Indigo Going 11226
51 Brand Activation: Bringing Spirit Of Brands To Life 16030
52 Indian Rural Market: The Next Big Thing 23945
53 Oreo – Milky’s Favourite Cookie Turns 100 10696
54 The Happy Birds: Success Story of Angry Birds 11802
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39646
57 Latest Trend In Marketing Environment: Viral Marketing 9906
58 Impact Of The ZooZoo Commercials For Value Added Services 16340
59 What Can We Learn From Strategy Games 13893
60 The Reverse of Marketing=De-Marketing 17372
61 Is There A Better Way To Sell To Rural Market 12391
62 Why & How Marketers Target Kids 15370
63 Disruptive Innovation: Strategist’s Dilemma 10849
64 Entry Strategies For Automobile Companies In African Markets 13602
65 Park Avenue I.Q: New Name In The World Of Deodorants 16734
66 Flipkart.com - The Success Saga 21707
67 Pester Power: The Influential Kids 11953
68 Destination Branding- How does it Work 13180
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14866
70 Dirty Marketing- Fighting brands unethically 11323
71 Hero Honda Rebranding to Hero MotoCorp 14071
72 Standardize or Localize- A better way to lead markets 11746
73 Critical Success Factors for Devising Strategies for Airline Players 19065
74 Mom and Pop Stores Score Over Giant Supermarkets 11205
75 Regional Aspiration Marketing- A Step Further 10567
76 Value and benefit- The customer perspective 14123
77 Merchandising- The Brand Building Strategy 9953
78 The ill-effects of Globalization 10194
79 Brand Ferrari - The Dream Machine 12982
80 Retail Industry : Boon or Bane ? 12615
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20736
82 Premium Brands- Prestige, Value and Quality 19903
83 JustDial: The Information and Business Listings Directory 24003
84 Corporate branding vs Product branding 13366
85 Sales vs Marketing - Do They complement or compete ? 28979
86 Is Advertising an art of Lying ? 15957
87 Glocalization-The McD and KFC Way ? 12615
88 Breakthrough Products: Entering a New World 25244
89 4 P's of Management 56469
90 Walt Disney: A Magical Brand 16315
91 Evaluating Advertisement Campaigns: Analyzing Customers 10406
92 Brand Manchester United : A Theatre of Dreams 10443
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49027
95 Role of Brand Ambassadors in Recession 10271
96 Reverse Pricing - Getting it Right ! 11497
97 Copyright & Trademark violations: Rural Marketing Success ? 14727
98 Premium Niche Marketing: Small World and Big Business 15041
99 Surrogate Advertising: Softly promoting hard products 10231
100 TATA Nano : Khushiyon Ki Chaabi 14359
 
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