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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12993
2 Growing Business through Customer Funnels 6201
3 Business Strategy in a Digital Age 10251
4 Live Video Marketing- Influencing Customers Real-time 8459
5 Marketing Insights for Software Startups 8534
6 Difference between Customer and Consumer 12701
7 Business Strategy of Uber in Europe & its Way Ahead 21694
8 Fogg Deodorants- Capturing the Market 34577
9 E-commerce - Threat to Traditional Retail? 11973
10 Experience Gifting - A Boom in Gifting Industry 13076
11 Pester Power: Influence of Children in Purchase decision 11576
12 Marketing Through Mascot – Building Brand Identity 12531
13 Reebok’s Rebranding – A Comprehensive Analysis 21802
14 Hindustan Motors Ambassador - The End of an Era 14702
15 Click And Brick Of Bharat Matrimony 12091
16 Marketing 3.0 – Values Driven Marketing 14885
17 DRIP -The Marketing Communication Model 45712
18 How Titan Watches is Still a Market Leader-Brand Identity! 12266
19 Social Media Marketing - A Double Edge Sword 11454
20 Repackaging And Repositioning - Gaining Competitive Advantage 15279
21 Senior Citizens as Target Group 11272
22 Cause Related Marketing: Giving More Than Just Spare Change? 11349
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17832
24 Let’s Get Packing - Importance of Packaging 11710
25 Thums Up - A Thundering Success 14317
26 Rural Marketing: Challenges Opportunities and Beyond 22177
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22123
28 Creative Marketing Communication: Interactive Advertising Campaigns 11152
29 What is Shockvertising? 25946
30 Marketing Through Sports: The Evolution and Future 29076
31 Village Laundry Service, A Story Of The Start Up 12068
32 Being Flawsome - Ensuring Brand Loyalty 14961
33 Chanakya Niti And Marketing Strategies 20388
34 Royal Enfield Bullet - Felt The Thump! 11237
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22994
36 Subliminal Marketing - What You See You May Not See! 14905
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16468
38 Customer Is King – Make The King Happy 24438
39 Marketing Strategies & Innovations In The Services Sector 14580
40 Segmentation Targeting & Positioning-Defining Product Lines 27234
41 Role Of Technology In Marketing 20999
42 How To Create Snob Effect In Marketing? 14857
43 Health Insurance: A Push Or A Pull Product? 11253
44 A Strategic Perspective Of Kerala Tourism 26957
45 Opportunities In Online Marketing 10399
46 Challenges Of Digital Marketing 18678
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10759
48 Then & Now - A Coke Story 14422
49 What's This App - Whatsapp Success Story! 25332
50 Flying High: What Keeps Indigo Going 11468
51 Brand Activation: Bringing Spirit Of Brands To Life 16180
52 Indian Rural Market: The Next Big Thing 24060
53 Oreo – Milky’s Favourite Cookie Turns 100 10847
54 The Happy Birds: Success Story of Angry Birds 12012
55 Tata Motors JLR - The Success Story 14582
56 An Analysis On Lux Beauty Soap 39963
57 Latest Trend In Marketing Environment: Viral Marketing 10024
58 Impact Of The ZooZoo Commercials For Value Added Services 16589
59 What Can We Learn From Strategy Games 13998
60 The Reverse of Marketing=De-Marketing 17625
61 Is There A Better Way To Sell To Rural Market 12513
62 Why & How Marketers Target Kids 15639
63 Disruptive Innovation: Strategist’s Dilemma 11075
64 Entry Strategies For Automobile Companies In African Markets 13747
65 Park Avenue I.Q: New Name In The World Of Deodorants 16888
66 Flipkart.com - The Success Saga 21936
67 Pester Power: The Influential Kids 12112
68 Destination Branding- How does it Work 13290
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15081
70 Dirty Marketing- Fighting brands unethically 11540
71 Hero Honda Rebranding to Hero MotoCorp 14346
72 Standardize or Localize- A better way to lead markets 11851
73 Critical Success Factors for Devising Strategies for Airline Players 19266
74 Mom and Pop Stores Score Over Giant Supermarkets 11391
75 Regional Aspiration Marketing- A Step Further 10713
76 Value and benefit- The customer perspective 14222
77 Merchandising- The Brand Building Strategy 10074
78 The ill-effects of Globalization 10285
79 Brand Ferrari - The Dream Machine 13111
80 Retail Industry : Boon or Bane ? 12749
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20923
82 Premium Brands- Prestige, Value and Quality 20231
83 JustDial: The Information and Business Listings Directory 24264
84 Corporate branding vs Product branding 13479
85 Sales vs Marketing - Do They complement or compete ? 29200
86 Is Advertising an art of Lying ? 16086
87 Glocalization-The McD and KFC Way ? 12849
88 Breakthrough Products: Entering a New World 25454
89 4 P's of Management 56716
90 Walt Disney: A Magical Brand 16539
91 Evaluating Advertisement Campaigns: Analyzing Customers 10545
92 Brand Manchester United : A Theatre of Dreams 10597
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12245
94 10 Reasons Why Airline Industry is Unique ? 49243
95 Role of Brand Ambassadors in Recession 10386
96 Reverse Pricing - Getting it Right ! 11644
97 Copyright & Trademark violations: Rural Marketing Success ? 14856
98 Premium Niche Marketing: Small World and Big Business 15246
99 Surrogate Advertising: Softly promoting hard products 10338
100 TATA Nano : Khushiyon Ki Chaabi 14599
 
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