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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13164
2 Growing Business through Customer Funnels 6260
3 Business Strategy in a Digital Age 10354
4 Live Video Marketing- Influencing Customers Real-time 8508
5 Marketing Insights for Software Startups 8612
6 Difference between Customer and Consumer 12965
7 Business Strategy of Uber in Europe & its Way Ahead 21906
8 Fogg Deodorants- Capturing the Market 34723
9 E-commerce - Threat to Traditional Retail? 12083
10 Experience Gifting - A Boom in Gifting Industry 13141
11 Pester Power: Influence of Children in Purchase decision 11691
12 Marketing Through Mascot – Building Brand Identity 12614
13 Reebok’s Rebranding – A Comprehensive Analysis 21992
14 Hindustan Motors Ambassador - The End of an Era 14842
15 Click And Brick Of Bharat Matrimony 12232
16 Marketing 3.0 – Values Driven Marketing 15037
17 DRIP -The Marketing Communication Model 45892
18 How Titan Watches is Still a Market Leader-Brand Identity! 12365
19 Social Media Marketing - A Double Edge Sword 11534
20 Repackaging And Repositioning - Gaining Competitive Advantage 15396
21 Senior Citizens as Target Group 11455
22 Cause Related Marketing: Giving More Than Just Spare Change? 11419
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17934
24 Let’s Get Packing - Importance of Packaging 11776
25 Thums Up - A Thundering Success 14481
26 Rural Marketing: Challenges Opportunities and Beyond 22269
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22188
28 Creative Marketing Communication: Interactive Advertising Campaigns 11240
29 What is Shockvertising? 26069
30 Marketing Through Sports: The Evolution and Future 29137
31 Village Laundry Service, A Story Of The Start Up 12185
32 Being Flawsome - Ensuring Brand Loyalty 15030
33 Chanakya Niti And Marketing Strategies 20485
34 Royal Enfield Bullet - Felt The Thump! 11349
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23215
36 Subliminal Marketing - What You See You May Not See! 15002
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16623
38 Customer Is King – Make The King Happy 24652
39 Marketing Strategies & Innovations In The Services Sector 14694
40 Segmentation Targeting & Positioning-Defining Product Lines 27320
41 Role Of Technology In Marketing 21058
42 How To Create Snob Effect In Marketing? 14950
43 Health Insurance: A Push Or A Pull Product? 11391
44 A Strategic Perspective Of Kerala Tourism 27084
45 Opportunities In Online Marketing 10455
46 Challenges Of Digital Marketing 18788
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10833
48 Then & Now - A Coke Story 14513
49 What's This App - Whatsapp Success Story! 25388
50 Flying High: What Keeps Indigo Going 11572
51 Brand Activation: Bringing Spirit Of Brands To Life 16274
52 Indian Rural Market: The Next Big Thing 24124
53 Oreo – Milky’s Favourite Cookie Turns 100 10937
54 The Happy Birds: Success Story of Angry Birds 12213
55 Tata Motors JLR - The Success Story 14690
56 An Analysis On Lux Beauty Soap 40211
57 Latest Trend In Marketing Environment: Viral Marketing 10095
58 Impact Of The ZooZoo Commercials For Value Added Services 16721
59 What Can We Learn From Strategy Games 14051
60 The Reverse of Marketing=De-Marketing 17808
61 Is There A Better Way To Sell To Rural Market 12678
62 Why & How Marketers Target Kids 15772
63 Disruptive Innovation: Strategist’s Dilemma 11260
64 Entry Strategies For Automobile Companies In African Markets 13804
65 Park Avenue I.Q: New Name In The World Of Deodorants 16959
66 Flipkart.com - The Success Saga 22037
67 Pester Power: The Influential Kids 12187
68 Destination Branding- How does it Work 13359
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15172
70 Dirty Marketing- Fighting brands unethically 11636
71 Hero Honda Rebranding to Hero MotoCorp 14473
72 Standardize or Localize- A better way to lead markets 12003
73 Critical Success Factors for Devising Strategies for Airline Players 19444
74 Mom and Pop Stores Score Over Giant Supermarkets 11471
75 Regional Aspiration Marketing- A Step Further 10801
76 Value and benefit- The customer perspective 14277
77 Merchandising- The Brand Building Strategy 10126
78 The ill-effects of Globalization 10335
79 Brand Ferrari - The Dream Machine 13267
80 Retail Industry : Boon or Bane ? 12818
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21017
82 Premium Brands- Prestige, Value and Quality 20401
83 JustDial: The Information and Business Listings Directory 24441
84 Corporate branding vs Product branding 13541
85 Sales vs Marketing - Do They complement or compete ? 29320
86 Is Advertising an art of Lying ? 16165
87 Glocalization-The McD and KFC Way ? 12950
88 Breakthrough Products: Entering a New World 25548
89 4 P's of Management 56841
90 Walt Disney: A Magical Brand 16642
91 Evaluating Advertisement Campaigns: Analyzing Customers 10635
92 Brand Manchester United : A Theatre of Dreams 10675
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12304
94 10 Reasons Why Airline Industry is Unique ? 49438
95 Role of Brand Ambassadors in Recession 10539
96 Reverse Pricing - Getting it Right ! 11727
97 Copyright & Trademark violations: Rural Marketing Success ? 14926
98 Premium Niche Marketing: Small World and Big Business 15349
99 Surrogate Advertising: Softly promoting hard products 10402
100 TATA Nano : Khushiyon Ki Chaabi 14715
 
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