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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 1413
2 Customer Metrics for Enhanced Marketing 1533
3 Growing Business through Customer Funnels 2085
4 Business Strategy in a Digital Age 4580
5 Live Video Marketing- Influencing Customers Real-time 4778
6 Digitalization Challenges at the Bottom of the Pyramid 3828
7 Marketing Insights for Software Startups 4562
8 Ecommerce Boom driven by AI, Analytics & Tech 3394
9 Digital Customer Experience at Touchpoints 3118
10 Brands and Colors Marketing- Leaving an Impression on the Mind 2758
11 Marketing Tools In Modern HR Practices 3024
12 The Challenge of Marketing an Online Game 2785
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2473
14 Are TV Ads Fading Away? 2192
15 Big Data or Marketing? Probably Both 2642
16 Difference between Customer and Consumer 6716
17 A Century of Cola Wars - Coca Cola & Pepsi 3336
18 Government Strategies Powering Entrepreneurial Ventures 3817
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3425
20 Is Print Media Really Dying? 3953
21 Audio Visual Industry and Changing Trends 4257
22 Prospective Path for Experiential Marketing 4235
23 Marketing to Men & Women- Sea of Pinks and Blues 2083
24 Public Relations- Eyes & Ears of an Organization 2783
25 Customer Relationship Management Through Loyalty 2629
26 Consumer Psychology & the Tendency to Spend 2732
27 Newspaper Sales and its Crucial Trade Strategies 2186
28 Originality vs Embellishment - The Better Marketing Strategy 2466
29 Simplicity is the Modern Mantra for Successful Branding 2517
30 Customer Engagement using the HASHTAG Media 2300
31 How “Internet of Things” will Change Traditional Business 2384
32 Social Commerce - Influence on Business & Brand Image 1661
33 Cannibalization of Sales- Similar Products Affecting Business 6192
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2173
35 Brand - Its All in the Name 1623
36 Word of Mouth Marketing - Creating Brand Awareness 3068
37 Should Education be Marketed? 1808
38 Power of Hashtags to Enhance your Brand 2057
39 Creating Brand Awareness with Picture Posting on Social Media 2032
40 Marketing for Startups in Existing vs New Markets 1644
41 Impact of Patanjali on the Indian FMCG Industry 9245
42 Disruptive Marketing - Discovering the Blue Ocean 1598
43 Product Packaging- Improving the Brand Image of a Product 1538
44 Challenge of Marketing Government Schemes to Rural Customers in India 2160
45 Building your Business with Zero Budgets 1556
46 Social Media Marketing- Challenges and Importance 2368
47 Creating a Successful Mobile App 1249
48 Relation between Brand Image and Consumer Preference 2701
49 Go-To-Market Strategy For Small Businesses 2091
50 Increasing the Textile Lifecycle for a Better Environment 1243
51 What is Ephemeral Marketing? 6100
52 Customer Experience in a B2B Company 1866
53 Marketing in Service Provider Industries by Building Relationships 1788
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 1901
55 Make in India vs Innovate in India 2841
56 The Unheard Story of Online Healthcare Marketing In India 2764
57 Realizing India’s Demographic Dividend 2192
58 Digital Marketing - New Trends Helping Maximize Profits 2007
59 Customer Engagement vs Customer Loyalty 2960
60 Is Free Basics really Net Neutrality? 2524
61 How Nobel Prize got its Brand Image? 1883
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2599
63 Business Strategy of Uber in Europe & its Way Ahead 14124
64 Omni Channel Retail – Click and Mortar 4378
65 How To Write And Execute A Media Plan? 1730
66 What is Risk Management? 1806
67 How to write a Marketing Plan? 2254
68 Innovative Companies and their GenY Customers 2031
69 Are Smart Cities Really Smart? 2080
70 Consumer Insights- Understanding the Customers Better 1614
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2434
72 The Future of Tourism Marketing 2741
73 Promotion and Advertising: Is It Always true? 1982
74 FMCGs in E-Commerce – Where are they today? 2068
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1330
76 Dangers of Redefining your Brand 1496
77 Customer’s Choice or Company’s Impulse and Convenience? 1542
78 Refurbished Goods: The New Way to Shop 1665
79 Optimizing Benefits of Advertising Pre-tests 2649
80 Maggi- An Emotional Saga for a Customer 1809
81 Millennials Marketing- Reaching out to the Social Generation 1572
82 Aid and Governance Strategies to make India a Global Brand 1498
83 Paradigm Shift in Retail Branding 2189
84 E-Commerce Bubble- Myth or Reality 3493
85 TV Channels Betting Big on their Apps 2022
86 Long Format Ads - Connecting Emotionally through a Story 2177
87 Marketing in Rural India- A Challenging Prospect 3943
88 Transmedia Storytelling - Power of Multiple Media Channels 2592
89 The Challenges of Marketing in India 3548
90 Organizations Adapting to the Changing Business Environment 1676
91 The Rise and Fall of Maggi in India 4325
92 Surrogate Advertising - Hidden Yet Visible Products 2001
93 Reference Groups - Influencing Customer Opinions 2647
94 How Do Consumers Make Decisions? 2312
95 Multifaceted Transformation of Marketing Channels 1439
96 Era of Digital Marketing - Acquiring Customers through Internet 1901
97 #Hashtag – Beginning of a New Era of Marketing 1802
98 Celebrity Endorsements in India 8402
99 Marketing Channel Mix- An Insight 1563
100 Guerrilla Marketing - Catching the Customer's Imagination 1703
 
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