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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13173
2 Growing Business through Customer Funnels 6265
3 Business Strategy in a Digital Age 10360
4 Live Video Marketing- Influencing Customers Real-time 8516
5 Marketing Insights for Software Startups 8620
6 Difference between Customer and Consumer 12981
7 Business Strategy of Uber in Europe & its Way Ahead 21919
8 Fogg Deodorants- Capturing the Market 34738
9 E-commerce - Threat to Traditional Retail? 12098
10 Experience Gifting - A Boom in Gifting Industry 13149
11 Pester Power: Influence of Children in Purchase decision 11706
12 Marketing Through Mascot – Building Brand Identity 12622
13 Reebok’s Rebranding – A Comprehensive Analysis 22029
14 Hindustan Motors Ambassador - The End of an Era 14858
15 Click And Brick Of Bharat Matrimony 12247
16 Marketing 3.0 – Values Driven Marketing 15063
17 DRIP -The Marketing Communication Model 45921
18 How Titan Watches is Still a Market Leader-Brand Identity! 12376
19 Social Media Marketing - A Double Edge Sword 11540
20 Repackaging And Repositioning - Gaining Competitive Advantage 15410
21 Senior Citizens as Target Group 11465
22 Cause Related Marketing: Giving More Than Just Spare Change? 11429
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17948
24 Let’s Get Packing - Importance of Packaging 11781
25 Thums Up - A Thundering Success 14494
26 Rural Marketing: Challenges Opportunities and Beyond 22278
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22192
28 Creative Marketing Communication: Interactive Advertising Campaigns 11248
29 What is Shockvertising? 26089
30 Marketing Through Sports: The Evolution and Future 29146
31 Village Laundry Service, A Story Of The Start Up 12199
32 Being Flawsome - Ensuring Brand Loyalty 15040
33 Chanakya Niti And Marketing Strategies 20495
34 Royal Enfield Bullet - Felt The Thump! 11358
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23236
36 Subliminal Marketing - What You See You May Not See! 15009
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16639
38 Customer Is King – Make The King Happy 24662
39 Marketing Strategies & Innovations In The Services Sector 14710
40 Segmentation Targeting & Positioning-Defining Product Lines 27333
41 Role Of Technology In Marketing 21062
42 How To Create Snob Effect In Marketing? 14966
43 Health Insurance: A Push Or A Pull Product? 11396
44 A Strategic Perspective Of Kerala Tourism 27098
45 Opportunities In Online Marketing 10460
46 Challenges Of Digital Marketing 18802
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10839
48 Then & Now - A Coke Story 14524
49 What's This App - Whatsapp Success Story! 25393
50 Flying High: What Keeps Indigo Going 11582
51 Brand Activation: Bringing Spirit Of Brands To Life 16283
52 Indian Rural Market: The Next Big Thing 24133
53 Oreo – Milky’s Favourite Cookie Turns 100 10945
54 The Happy Birds: Success Story of Angry Birds 12229
55 Tata Motors JLR - The Success Story 14702
56 An Analysis On Lux Beauty Soap 40239
57 Latest Trend In Marketing Environment: Viral Marketing 10103
58 Impact Of The ZooZoo Commercials For Value Added Services 16729
59 What Can We Learn From Strategy Games 14059
60 The Reverse of Marketing=De-Marketing 17814
61 Is There A Better Way To Sell To Rural Market 12687
62 Why & How Marketers Target Kids 15785
63 Disruptive Innovation: Strategist’s Dilemma 11265
64 Entry Strategies For Automobile Companies In African Markets 13812
65 Park Avenue I.Q: New Name In The World Of Deodorants 16968
66 Flipkart.com - The Success Saga 22046
67 Pester Power: The Influential Kids 12198
68 Destination Branding- How does it Work 13364
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15184
70 Dirty Marketing- Fighting brands unethically 11644
71 Hero Honda Rebranding to Hero MotoCorp 14491
72 Standardize or Localize- A better way to lead markets 12011
73 Critical Success Factors for Devising Strategies for Airline Players 19459
74 Mom and Pop Stores Score Over Giant Supermarkets 11476
75 Regional Aspiration Marketing- A Step Further 10812
76 Value and benefit- The customer perspective 14287
77 Merchandising- The Brand Building Strategy 10132
78 The ill-effects of Globalization 10338
79 Brand Ferrari - The Dream Machine 13269
80 Retail Industry : Boon or Bane ? 12824
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21024
82 Premium Brands- Prestige, Value and Quality 20421
83 JustDial: The Information and Business Listings Directory 24461
84 Corporate branding vs Product branding 13547
85 Sales vs Marketing - Do They complement or compete ? 29333
86 Is Advertising an art of Lying ? 16179
87 Glocalization-The McD and KFC Way ? 12964
88 Breakthrough Products: Entering a New World 25560
89 4 P's of Management 56852
90 Walt Disney: A Magical Brand 16656
91 Evaluating Advertisement Campaigns: Analyzing Customers 10645
92 Brand Manchester United : A Theatre of Dreams 10685
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12314
94 10 Reasons Why Airline Industry is Unique ? 49452
95 Role of Brand Ambassadors in Recession 10545
96 Reverse Pricing - Getting it Right ! 11739
97 Copyright & Trademark violations: Rural Marketing Success ? 14937
98 Premium Niche Marketing: Small World and Big Business 15362
99 Surrogate Advertising: Softly promoting hard products 10412
100 TATA Nano : Khushiyon Ki Chaabi 14725
 
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