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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12941
2 Growing Business through Customer Funnels 6158
3 Business Strategy in a Digital Age 10194
4 Live Video Marketing- Influencing Customers Real-time 8410
5 Marketing Insights for Software Startups 8471
6 Difference between Customer and Consumer 12597
7 Business Strategy of Uber in Europe & its Way Ahead 21616
8 Fogg Deodorants- Capturing the Market 34456
9 E-commerce - Threat to Traditional Retail? 11886
10 Experience Gifting - A Boom in Gifting Industry 13019
11 Pester Power: Influence of Children in Purchase decision 11496
12 Marketing Through Mascot – Building Brand Identity 12463
13 Reebok’s Rebranding – A Comprehensive Analysis 21691
14 Hindustan Motors Ambassador - The End of an Era 14581
15 Click And Brick Of Bharat Matrimony 12008
16 Marketing 3.0 – Values Driven Marketing 14773
17 DRIP -The Marketing Communication Model 45560
18 How Titan Watches is Still a Market Leader-Brand Identity! 12186
19 Social Media Marketing - A Double Edge Sword 11401
20 Repackaging And Repositioning - Gaining Competitive Advantage 15207
21 Senior Citizens as Target Group 11217
22 Cause Related Marketing: Giving More Than Just Spare Change? 11301
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17753
24 Let’s Get Packing - Importance of Packaging 11666
25 Thums Up - A Thundering Success 14206
26 Rural Marketing: Challenges Opportunities and Beyond 22114
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22084
28 Creative Marketing Communication: Interactive Advertising Campaigns 11071
29 What is Shockvertising? 25851
30 Marketing Through Sports: The Evolution and Future 29036
31 Village Laundry Service, A Story Of The Start Up 11971
32 Being Flawsome - Ensuring Brand Loyalty 14908
33 Chanakya Niti And Marketing Strategies 20323
34 Royal Enfield Bullet - Felt The Thump! 11174
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22894
36 Subliminal Marketing - What You See You May Not See! 14849
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16371
38 Customer Is King – Make The King Happy 24358
39 Marketing Strategies & Innovations In The Services Sector 14495
40 Segmentation Targeting & Positioning-Defining Product Lines 27154
41 Role Of Technology In Marketing 20952
42 How To Create Snob Effect In Marketing? 14773
43 Health Insurance: A Push Or A Pull Product? 11218
44 A Strategic Perspective Of Kerala Tourism 26878
45 Opportunities In Online Marketing 10351
46 Challenges Of Digital Marketing 18596
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10702
48 Then & Now - A Coke Story 14359
49 What's This App - Whatsapp Success Story! 25284
50 Flying High: What Keeps Indigo Going 11362
51 Brand Activation: Bringing Spirit Of Brands To Life 16116
52 Indian Rural Market: The Next Big Thing 24012
53 Oreo – Milky’s Favourite Cookie Turns 100 10789
54 The Happy Birds: Success Story of Angry Birds 11920
55 Tata Motors JLR - The Success Story 14511
56 An Analysis On Lux Beauty Soap 39822
57 Latest Trend In Marketing Environment: Viral Marketing 9975
58 Impact Of The ZooZoo Commercials For Value Added Services 16485
59 What Can We Learn From Strategy Games 13955
60 The Reverse of Marketing=De-Marketing 17545
61 Is There A Better Way To Sell To Rural Market 12464
62 Why & How Marketers Target Kids 15549
63 Disruptive Innovation: Strategist’s Dilemma 10978
64 Entry Strategies For Automobile Companies In African Markets 13685
65 Park Avenue I.Q: New Name In The World Of Deodorants 16828
66 Flipkart.com - The Success Saga 21850
67 Pester Power: The Influential Kids 12049
68 Destination Branding- How does it Work 13242
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15001
70 Dirty Marketing- Fighting brands unethically 11456
71 Hero Honda Rebranding to Hero MotoCorp 14242
72 Standardize or Localize- A better way to lead markets 11801
73 Critical Success Factors for Devising Strategies for Airline Players 19194
74 Mom and Pop Stores Score Over Giant Supermarkets 11319
75 Regional Aspiration Marketing- A Step Further 10658
76 Value and benefit- The customer perspective 14183
77 Merchandising- The Brand Building Strategy 10021
78 The ill-effects of Globalization 10248
79 Brand Ferrari - The Dream Machine 13061
80 Retail Industry : Boon or Bane ? 12705
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20861
82 Premium Brands- Prestige, Value and Quality 20112
83 JustDial: The Information and Business Listings Directory 24156
84 Corporate branding vs Product branding 13435
85 Sales vs Marketing - Do They complement or compete ? 29118
86 Is Advertising an art of Lying ? 16036
87 Glocalization-The McD and KFC Way ? 12765
88 Breakthrough Products: Entering a New World 25370
89 4 P's of Management 56631
90 Walt Disney: A Magical Brand 16463
91 Evaluating Advertisement Campaigns: Analyzing Customers 10482
92 Brand Manchester United : A Theatre of Dreams 10534
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12201
94 10 Reasons Why Airline Industry is Unique ? 49167
95 Role of Brand Ambassadors in Recession 10335
96 Reverse Pricing - Getting it Right ! 11582
97 Copyright & Trademark violations: Rural Marketing Success ? 14801
98 Premium Niche Marketing: Small World and Big Business 15166
99 Surrogate Advertising: Softly promoting hard products 10297
100 TATA Nano : Khushiyon Ki Chaabi 14513
 
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