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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13799
2 Growing Business through Customer Funnels 6503
3 Business Strategy in a Digital Age 10674
4 Live Video Marketing- Influencing Customers Real-time 8739
5 Marketing Insights for Software Startups 8871
6 Difference between Customer and Consumer 13407
7 Business Strategy of Uber in Europe & its Way Ahead 22273
8 Fogg Deodorants- Capturing the Market 35147
9 E-commerce - Threat to Traditional Retail? 12402
10 Experience Gifting - A Boom in Gifting Industry 13368
11 Pester Power: Influence of Children in Purchase decision 12081
12 Marketing Through Mascot – Building Brand Identity 12909
13 Reebok’s Rebranding – A Comprehensive Analysis 22641
14 Hindustan Motors Ambassador - The End of an Era 15220
15 Click And Brick Of Bharat Matrimony 12592
16 Marketing 3.0 – Values Driven Marketing 15571
17 DRIP -The Marketing Communication Model 46590
18 How Titan Watches is Still a Market Leader-Brand Identity! 12721
19 Social Media Marketing - A Double Edge Sword 11791
20 Repackaging And Repositioning - Gaining Competitive Advantage 15709
21 Senior Citizens as Target Group 11742
22 Cause Related Marketing: Giving More Than Just Spare Change? 11706
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18329
24 Let’s Get Packing - Importance of Packaging 12012
25 Thums Up - A Thundering Success 14984
26 Rural Marketing: Challenges Opportunities and Beyond 22581
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22425
28 Creative Marketing Communication: Interactive Advertising Campaigns 11523
29 What is Shockvertising? 26527
30 Marketing Through Sports: The Evolution and Future 29382
31 Village Laundry Service, A Story Of The Start Up 12644
32 Being Flawsome - Ensuring Brand Loyalty 15321
33 Chanakya Niti And Marketing Strategies 20813
34 Royal Enfield Bullet - Felt The Thump! 11761
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23664
36 Subliminal Marketing - What You See You May Not See! 15260
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17004
38 Customer Is King – Make The King Happy 25002
39 Marketing Strategies & Innovations In The Services Sector 15105
40 Segmentation Targeting & Positioning-Defining Product Lines 27645
41 Role Of Technology In Marketing 21277
42 How To Create Snob Effect In Marketing? 15247
43 Health Insurance: A Push Or A Pull Product? 11595
44 A Strategic Perspective Of Kerala Tourism 27428
45 Opportunities In Online Marketing 10691
46 Challenges Of Digital Marketing 19308
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11106
48 Then & Now - A Coke Story 14800
49 What's This App - Whatsapp Success Story! 25623
50 Flying High: What Keeps Indigo Going 11890
51 Brand Activation: Bringing Spirit Of Brands To Life 16542
52 Indian Rural Market: The Next Big Thing 24363
53 Oreo – Milky’s Favourite Cookie Turns 100 11210
54 The Happy Birds: Success Story of Angry Birds 12598
55 Tata Motors JLR - The Success Story 15032
56 An Analysis On Lux Beauty Soap 40877
57 Latest Trend In Marketing Environment: Viral Marketing 10312
58 Impact Of The ZooZoo Commercials For Value Added Services 17119
59 What Can We Learn From Strategy Games 14265
60 The Reverse of Marketing=De-Marketing 18176
61 Is There A Better Way To Sell To Rural Market 12938
62 Why & How Marketers Target Kids 16174
63 Disruptive Innovation: Strategist’s Dilemma 11554
64 Entry Strategies For Automobile Companies In African Markets 14033
65 Park Avenue I.Q: New Name In The World Of Deodorants 17233
66 Flipkart.com - The Success Saga 22387
67 Pester Power: The Influential Kids 12523
68 Destination Branding- How does it Work 13585
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15444
70 Dirty Marketing- Fighting brands unethically 11932
71 Hero Honda Rebranding to Hero MotoCorp 14856
72 Standardize or Localize- A better way to lead markets 12249
73 Critical Success Factors for Devising Strategies for Airline Players 19782
74 Mom and Pop Stores Score Over Giant Supermarkets 11727
75 Regional Aspiration Marketing- A Step Further 11087
76 Value and benefit- The customer perspective 14497
77 Merchandising- The Brand Building Strategy 10363
78 The ill-effects of Globalization 10553
79 Brand Ferrari - The Dream Machine 13477
80 Retail Industry : Boon or Bane ? 13054
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21330
82 Premium Brands- Prestige, Value and Quality 20922
83 JustDial: The Information and Business Listings Directory 24964
84 Corporate branding vs Product branding 13826
85 Sales vs Marketing - Do They complement or compete ? 29700
86 Is Advertising an art of Lying ? 16415
87 Glocalization-The McD and KFC Way ? 13262
88 Breakthrough Products: Entering a New World 25859
89 4 P's of Management 57253
90 Walt Disney: A Magical Brand 16965
91 Evaluating Advertisement Campaigns: Analyzing Customers 10913
92 Brand Manchester United : A Theatre of Dreams 10996
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12595
94 10 Reasons Why Airline Industry is Unique ? 49816
95 Role of Brand Ambassadors in Recession 10815
96 Reverse Pricing - Getting it Right ! 12034
97 Copyright & Trademark violations: Rural Marketing Success ? 15202
98 Premium Niche Marketing: Small World and Big Business 15749
99 Surrogate Advertising: Softly promoting hard products 10649
100 TATA Nano : Khushiyon Ki Chaabi 15039
 
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