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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13187
2 Growing Business through Customer Funnels 6276
3 Business Strategy in a Digital Age 10377
4 Live Video Marketing- Influencing Customers Real-time 8523
5 Marketing Insights for Software Startups 8629
6 Difference between Customer and Consumer 13007
7 Business Strategy of Uber in Europe & its Way Ahead 21937
8 Fogg Deodorants- Capturing the Market 34762
9 E-commerce - Threat to Traditional Retail? 12115
10 Experience Gifting - A Boom in Gifting Industry 13158
11 Pester Power: Influence of Children in Purchase decision 11722
12 Marketing Through Mascot – Building Brand Identity 12646
13 Reebok’s Rebranding – A Comprehensive Analysis 22073
14 Hindustan Motors Ambassador - The End of an Era 14875
15 Click And Brick Of Bharat Matrimony 12274
16 Marketing 3.0 – Values Driven Marketing 15094
17 DRIP -The Marketing Communication Model 45957
18 How Titan Watches is Still a Market Leader-Brand Identity! 12398
19 Social Media Marketing - A Double Edge Sword 11554
20 Repackaging And Repositioning - Gaining Competitive Advantage 15429
21 Senior Citizens as Target Group 11480
22 Cause Related Marketing: Giving More Than Just Spare Change? 11443
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17971
24 Let’s Get Packing - Importance of Packaging 11792
25 Thums Up - A Thundering Success 14524
26 Rural Marketing: Challenges Opportunities and Beyond 22292
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22209
28 Creative Marketing Communication: Interactive Advertising Campaigns 11268
29 What is Shockvertising? 26114
30 Marketing Through Sports: The Evolution and Future 29157
31 Village Laundry Service, A Story Of The Start Up 12222
32 Being Flawsome - Ensuring Brand Loyalty 15052
33 Chanakya Niti And Marketing Strategies 20521
34 Royal Enfield Bullet - Felt The Thump! 11374
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23263
36 Subliminal Marketing - What You See You May Not See! 15021
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16662
38 Customer Is King – Make The King Happy 24685
39 Marketing Strategies & Innovations In The Services Sector 14732
40 Segmentation Targeting & Positioning-Defining Product Lines 27351
41 Role Of Technology In Marketing 21073
42 How To Create Snob Effect In Marketing? 14980
43 Health Insurance: A Push Or A Pull Product? 11405
44 A Strategic Perspective Of Kerala Tourism 27113
45 Opportunities In Online Marketing 10472
46 Challenges Of Digital Marketing 18826
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10855
48 Then & Now - A Coke Story 14539
49 What's This App - Whatsapp Success Story! 25407
50 Flying High: What Keeps Indigo Going 11599
51 Brand Activation: Bringing Spirit Of Brands To Life 16305
52 Indian Rural Market: The Next Big Thing 24143
53 Oreo – Milky’s Favourite Cookie Turns 100 10963
54 The Happy Birds: Success Story of Angry Birds 12253
55 Tata Motors JLR - The Success Story 14721
56 An Analysis On Lux Beauty Soap 40282
57 Latest Trend In Marketing Environment: Viral Marketing 10111
58 Impact Of The ZooZoo Commercials For Value Added Services 16744
59 What Can We Learn From Strategy Games 14069
60 The Reverse of Marketing=De-Marketing 17840
61 Is There A Better Way To Sell To Rural Market 12704
62 Why & How Marketers Target Kids 15806
63 Disruptive Innovation: Strategist’s Dilemma 11273
64 Entry Strategies For Automobile Companies In African Markets 13820
65 Park Avenue I.Q: New Name In The World Of Deodorants 16977
66 Flipkart.com - The Success Saga 22061
67 Pester Power: The Influential Kids 12209
68 Destination Branding- How does it Work 13377
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15199
70 Dirty Marketing- Fighting brands unethically 11661
71 Hero Honda Rebranding to Hero MotoCorp 14510
72 Standardize or Localize- A better way to lead markets 12020
73 Critical Success Factors for Devising Strategies for Airline Players 19477
74 Mom and Pop Stores Score Over Giant Supermarkets 11493
75 Regional Aspiration Marketing- A Step Further 10824
76 Value and benefit- The customer perspective 14302
77 Merchandising- The Brand Building Strategy 10144
78 The ill-effects of Globalization 10351
79 Brand Ferrari - The Dream Machine 13276
80 Retail Industry : Boon or Bane ? 12843
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21042
82 Premium Brands- Prestige, Value and Quality 20452
83 JustDial: The Information and Business Listings Directory 24493
84 Corporate branding vs Product branding 13559
85 Sales vs Marketing - Do They complement or compete ? 29358
86 Is Advertising an art of Lying ? 16193
87 Glocalization-The McD and KFC Way ? 12980
88 Breakthrough Products: Entering a New World 25569
89 4 P's of Management 56876
90 Walt Disney: A Magical Brand 16673
91 Evaluating Advertisement Campaigns: Analyzing Customers 10659
92 Brand Manchester United : A Theatre of Dreams 10702
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12333
94 10 Reasons Why Airline Industry is Unique ? 49472
95 Role of Brand Ambassadors in Recession 10554
96 Reverse Pricing - Getting it Right ! 11753
97 Copyright & Trademark violations: Rural Marketing Success ? 14948
98 Premium Niche Marketing: Small World and Big Business 15378
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14739
 
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