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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13159
2 Growing Business through Customer Funnels 6257
3 Business Strategy in a Digital Age 10345
4 Live Video Marketing- Influencing Customers Real-time 8505
5 Marketing Insights for Software Startups 8604
6 Difference between Customer and Consumer 12948
7 Business Strategy of Uber in Europe & its Way Ahead 21899
8 Fogg Deodorants- Capturing the Market 34707
9 E-commerce - Threat to Traditional Retail? 12078
10 Experience Gifting - A Boom in Gifting Industry 13138
11 Pester Power: Influence of Children in Purchase decision 11688
12 Marketing Through Mascot – Building Brand Identity 12610
13 Reebok’s Rebranding – A Comprehensive Analysis 21972
14 Hindustan Motors Ambassador - The End of an Era 14835
15 Click And Brick Of Bharat Matrimony 12222
16 Marketing 3.0 – Values Driven Marketing 15028
17 DRIP -The Marketing Communication Model 45874
18 How Titan Watches is Still a Market Leader-Brand Identity! 12362
19 Social Media Marketing - A Double Edge Sword 11530
20 Repackaging And Repositioning - Gaining Competitive Advantage 15387
21 Senior Citizens as Target Group 11448
22 Cause Related Marketing: Giving More Than Just Spare Change? 11415
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17928
24 Let’s Get Packing - Importance of Packaging 11773
25 Thums Up - A Thundering Success 14472
26 Rural Marketing: Challenges Opportunities and Beyond 22264
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22183
28 Creative Marketing Communication: Interactive Advertising Campaigns 11235
29 What is Shockvertising? 26065
30 Marketing Through Sports: The Evolution and Future 29132
31 Village Laundry Service, A Story Of The Start Up 12177
32 Being Flawsome - Ensuring Brand Loyalty 15027
33 Chanakya Niti And Marketing Strategies 20481
34 Royal Enfield Bullet - Felt The Thump! 11344
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23204
36 Subliminal Marketing - What You See You May Not See! 14997
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16613
38 Customer Is King – Make The King Happy 24647
39 Marketing Strategies & Innovations In The Services Sector 14686
40 Segmentation Targeting & Positioning-Defining Product Lines 27318
41 Role Of Technology In Marketing 21052
42 How To Create Snob Effect In Marketing? 14943
43 Health Insurance: A Push Or A Pull Product? 11390
44 A Strategic Perspective Of Kerala Tourism 27077
45 Opportunities In Online Marketing 10450
46 Challenges Of Digital Marketing 18782
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10825
48 Then & Now - A Coke Story 14511
49 What's This App - Whatsapp Success Story! 25384
50 Flying High: What Keeps Indigo Going 11562
51 Brand Activation: Bringing Spirit Of Brands To Life 16266
52 Indian Rural Market: The Next Big Thing 24121
53 Oreo – Milky’s Favourite Cookie Turns 100 10932
54 The Happy Birds: Success Story of Angry Birds 12206
55 Tata Motors JLR - The Success Story 14680
56 An Analysis On Lux Beauty Soap 40192
57 Latest Trend In Marketing Environment: Viral Marketing 10094
58 Impact Of The ZooZoo Commercials For Value Added Services 16716
59 What Can We Learn From Strategy Games 14049
60 The Reverse of Marketing=De-Marketing 17802
61 Is There A Better Way To Sell To Rural Market 12674
62 Why & How Marketers Target Kids 15762
63 Disruptive Innovation: Strategist’s Dilemma 11251
64 Entry Strategies For Automobile Companies In African Markets 13802
65 Park Avenue I.Q: New Name In The World Of Deodorants 16951
66 Flipkart.com - The Success Saga 22032
67 Pester Power: The Influential Kids 12186
68 Destination Branding- How does it Work 13356
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15167
70 Dirty Marketing- Fighting brands unethically 11630
71 Hero Honda Rebranding to Hero MotoCorp 14458
72 Standardize or Localize- A better way to lead markets 11998
73 Critical Success Factors for Devising Strategies for Airline Players 19441
74 Mom and Pop Stores Score Over Giant Supermarkets 11464
75 Regional Aspiration Marketing- A Step Further 10799
76 Value and benefit- The customer perspective 14273
77 Merchandising- The Brand Building Strategy 10124
78 The ill-effects of Globalization 10334
79 Brand Ferrari - The Dream Machine 13261
80 Retail Industry : Boon or Bane ? 12813
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21012
82 Premium Brands- Prestige, Value and Quality 20385
83 JustDial: The Information and Business Listings Directory 24429
84 Corporate branding vs Product branding 13537
85 Sales vs Marketing - Do They complement or compete ? 29311
86 Is Advertising an art of Lying ? 16158
87 Glocalization-The McD and KFC Way ? 12942
88 Breakthrough Products: Entering a New World 25544
89 4 P's of Management 56830
90 Walt Disney: A Magical Brand 16636
91 Evaluating Advertisement Campaigns: Analyzing Customers 10629
92 Brand Manchester United : A Theatre of Dreams 10670
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12298
94 10 Reasons Why Airline Industry is Unique ? 49427
95 Role of Brand Ambassadors in Recession 10533
96 Reverse Pricing - Getting it Right ! 11722
97 Copyright & Trademark violations: Rural Marketing Success ? 14919
98 Premium Niche Marketing: Small World and Big Business 15344
99 Surrogate Advertising: Softly promoting hard products 10396
100 TATA Nano : Khushiyon Ki Chaabi 14704
 
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