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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 10107
2 Growing Business through Customer Funnels 3918
3 Business Strategy in a Digital Age 7219
4 Live Video Marketing- Influencing Customers Real-time 6359
5 Marketing Insights for Software Startups 6547
6 Difference between Customer and Consumer 9373
7 Business Strategy of Uber in Europe & its Way Ahead 18322
8 Fogg Deodorants- Capturing the Market 29698
9 E-commerce - Threat to Traditional Retail? 9042
10 Experience Gifting - A Boom in Gifting Industry 10469
11 Pester Power: Influence of Children in Purchase decision 8467
12 Marketing Through Mascot – Building Brand Identity 9777
13 Reebok’s Rebranding – A Comprehensive Analysis 16821
14 Hindustan Motors Ambassador - The End of an Era 10969
15 Click And Brick Of Bharat Matrimony 8961
16 Marketing 3.0 – Values Driven Marketing 11285
17 DRIP -The Marketing Communication Model 36447
18 How Titan Watches is Still a Market Leader-Brand Identity! 8846
19 Social Media Marketing - A Double Edge Sword 9212
20 Repackaging And Repositioning - Gaining Competitive Advantage 12735
21 Senior Citizens as Target Group 8722
22 Cause Related Marketing: Giving More Than Just Spare Change? 8773
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 14320
24 Let’s Get Packing - Importance of Packaging 9455
25 Thums Up - A Thundering Success 10596
26 Rural Marketing: Challenges Opportunities and Beyond 18997
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20096
28 Creative Marketing Communication: Interactive Advertising Campaigns 8316
29 What is Shockvertising? 21976
30 Marketing Through Sports: The Evolution and Future 26722
31 Village Laundry Service, A Story Of The Start Up 8543
32 Being Flawsome - Ensuring Brand Loyalty 12726
33 Chanakya Niti And Marketing Strategies 17457
34 Royal Enfield Bullet - Felt The Thump! 8699
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 18763
36 Subliminal Marketing - What You See You May Not See! 12293
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 11733
38 Customer Is King – Make The King Happy 21046
39 Marketing Strategies & Innovations In The Services Sector 11852
40 Segmentation Targeting & Positioning-Defining Product Lines 24112
41 Role Of Technology In Marketing 18487
42 How To Create Snob Effect In Marketing? 11987
43 Health Insurance: A Push Or A Pull Product? 9368
44 A Strategic Perspective Of Kerala Tourism 23644
45 Opportunities In Online Marketing 8402
46 Challenges Of Digital Marketing 15851
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8870
48 Then & Now - A Coke Story 11526
49 What's This App - Whatsapp Success Story! 22919
50 Flying High: What Keeps Indigo Going 8347
51 Brand Activation: Bringing Spirit Of Brands To Life 13574
52 Indian Rural Market: The Next Big Thing 21707
53 Oreo – Milky’s Favourite Cookie Turns 100 8604
54 The Happy Birds: Success Story of Angry Birds 9052
55 Tata Motors JLR - The Success Story 11940
56 An Analysis On Lux Beauty Soap 35338
57 Latest Trend In Marketing Environment: Viral Marketing 8134
58 Impact Of The ZooZoo Commercials For Value Added Services 13517
59 What Can We Learn From Strategy Games 12080
60 The Reverse of Marketing=De-Marketing 14370
61 Is There A Better Way To Sell To Rural Market 10378
62 Why & How Marketers Target Kids 11786
63 Disruptive Innovation: Strategist’s Dilemma 8781
64 Entry Strategies For Automobile Companies In African Markets 11165
65 Park Avenue I.Q: New Name In The World Of Deodorants 14085
66 Flipkart.com - The Success Saga 19120
67 Pester Power: The Influential Kids 9602
68 Destination Branding- How does it Work 11065
69 Maruti Suzuki Kizashi - New Car, Old Strategies 11826
70 Dirty Marketing- Fighting brands unethically 8632
71 Hero Honda Rebranding to Hero MotoCorp 11006
72 Standardize or Localize- A better way to lead markets 9923
73 Critical Success Factors for Devising Strategies for Airline Players 16304
74 Mom and Pop Stores Score Over Giant Supermarkets 8656
75 Regional Aspiration Marketing- A Step Further 8559
76 Value and benefit- The customer perspective 12058
77 Merchandising- The Brand Building Strategy 7924
78 The ill-effects of Globalization 8245
79 Brand Ferrari - The Dream Machine 10468
80 Retail Industry : Boon or Bane ? 10708
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18152
82 Premium Brands- Prestige, Value and Quality 16057
83 JustDial: The Information and Business Listings Directory 20468
84 Corporate branding vs Product branding 11344
85 Sales vs Marketing - Do They complement or compete ? 25854
86 Is Advertising an art of Lying ? 13313
87 Glocalization-The McD and KFC Way ? 9546
88 Breakthrough Products: Entering a New World 21227
89 4 P's of Management 48799
90 Walt Disney: A Magical Brand 12870
91 Evaluating Advertisement Campaigns: Analyzing Customers 8209
92 Brand Manchester United : A Theatre of Dreams 8040
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10177
94 10 Reasons Why Airline Industry is Unique ? 45462
95 Role of Brand Ambassadors in Recession 8071
96 Reverse Pricing - Getting it Right ! 8737
97 Copyright & Trademark violations: Rural Marketing Success ? 12402
98 Premium Niche Marketing: Small World and Big Business 12179
99 Surrogate Advertising: Softly promoting hard products 8134
100 TATA Nano : Khushiyon Ki Chaabi 11291
 
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