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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14124
2 Growing Business through Customer Funnels 6584
3 Business Strategy in a Digital Age 10768
4 Live Video Marketing- Influencing Customers Real-time 8819
5 Marketing Insights for Software Startups 8943
6 Difference between Customer and Consumer 13539
7 Business Strategy of Uber in Europe & its Way Ahead 22380
8 Fogg Deodorants- Capturing the Market 35298
9 E-commerce - Threat to Traditional Retail? 12486
10 Experience Gifting - A Boom in Gifting Industry 13451
11 Pester Power: Influence of Children in Purchase decision 12181
12 Marketing Through Mascot – Building Brand Identity 12998
13 Reebok’s Rebranding – A Comprehensive Analysis 22763
14 Hindustan Motors Ambassador - The End of an Era 15331
15 Click And Brick Of Bharat Matrimony 12681
16 Marketing 3.0 – Values Driven Marketing 15691
17 DRIP -The Marketing Communication Model 46750
18 How Titan Watches is Still a Market Leader-Brand Identity! 12829
19 Social Media Marketing - A Double Edge Sword 11882
20 Repackaging And Repositioning - Gaining Competitive Advantage 15802
21 Senior Citizens as Target Group 11818
22 Cause Related Marketing: Giving More Than Just Spare Change? 11801
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18438
24 Let’s Get Packing - Importance of Packaging 12099
25 Thums Up - A Thundering Success 15114
26 Rural Marketing: Challenges Opportunities and Beyond 22675
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22501
28 Creative Marketing Communication: Interactive Advertising Campaigns 11610
29 What is Shockvertising? 26657
30 Marketing Through Sports: The Evolution and Future 29471
31 Village Laundry Service, A Story Of The Start Up 12792
32 Being Flawsome - Ensuring Brand Loyalty 15437
33 Chanakya Niti And Marketing Strategies 20910
34 Royal Enfield Bullet - Felt The Thump! 11857
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23776
36 Subliminal Marketing - What You See You May Not See! 15342
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17126
38 Customer Is King – Make The King Happy 25094
39 Marketing Strategies & Innovations In The Services Sector 15202
40 Segmentation Targeting & Positioning-Defining Product Lines 27735
41 Role Of Technology In Marketing 21351
42 How To Create Snob Effect In Marketing? 15337
43 Health Insurance: A Push Or A Pull Product? 11661
44 A Strategic Perspective Of Kerala Tourism 27533
45 Opportunities In Online Marketing 10771
46 Challenges Of Digital Marketing 19484
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11176
48 Then & Now - A Coke Story 14892
49 What's This App - Whatsapp Success Story! 25707
50 Flying High: What Keeps Indigo Going 11969
51 Brand Activation: Bringing Spirit Of Brands To Life 16620
52 Indian Rural Market: The Next Big Thing 24450
53 Oreo – Milky’s Favourite Cookie Turns 100 11297
54 The Happy Birds: Success Story of Angry Birds 12714
55 Tata Motors JLR - The Success Story 15161
56 An Analysis On Lux Beauty Soap 41024
57 Latest Trend In Marketing Environment: Viral Marketing 10387
58 Impact Of The ZooZoo Commercials For Value Added Services 17248
59 What Can We Learn From Strategy Games 14341
60 The Reverse of Marketing=De-Marketing 18268
61 Is There A Better Way To Sell To Rural Market 13018
62 Why & How Marketers Target Kids 16309
63 Disruptive Innovation: Strategist’s Dilemma 11630
64 Entry Strategies For Automobile Companies In African Markets 14113
65 Park Avenue I.Q: New Name In The World Of Deodorants 17343
66 Flipkart.com - The Success Saga 22489
67 Pester Power: The Influential Kids 12620
68 Destination Branding- How does it Work 13663
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15530
70 Dirty Marketing- Fighting brands unethically 12028
71 Hero Honda Rebranding to Hero MotoCorp 14956
72 Standardize or Localize- A better way to lead markets 12335
73 Critical Success Factors for Devising Strategies for Airline Players 19873
74 Mom and Pop Stores Score Over Giant Supermarkets 11817
75 Regional Aspiration Marketing- A Step Further 11187
76 Value and benefit- The customer perspective 14573
77 Merchandising- The Brand Building Strategy 10445
78 The ill-effects of Globalization 10631
79 Brand Ferrari - The Dream Machine 13563
80 Retail Industry : Boon or Bane ? 13146
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21425
82 Premium Brands- Prestige, Value and Quality 21045
83 JustDial: The Information and Business Listings Directory 25069
84 Corporate branding vs Product branding 13930
85 Sales vs Marketing - Do They complement or compete ? 29827
86 Is Advertising an art of Lying ? 16504
87 Glocalization-The McD and KFC Way ? 13352
88 Breakthrough Products: Entering a New World 25961
89 4 P's of Management 57388
90 Walt Disney: A Magical Brand 17077
91 Evaluating Advertisement Campaigns: Analyzing Customers 10998
92 Brand Manchester United : A Theatre of Dreams 11103
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12699
94 10 Reasons Why Airline Industry is Unique ? 49940
95 Role of Brand Ambassadors in Recession 10918
96 Reverse Pricing - Getting it Right ! 12149
97 Copyright & Trademark violations: Rural Marketing Success ? 15317
98 Premium Niche Marketing: Small World and Big Business 15878
99 Surrogate Advertising: Softly promoting hard products 10737
100 TATA Nano : Khushiyon Ki Chaabi 15148
 
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