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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12697
2 Growing Business through Customer Funnels 5967
3 Business Strategy in a Digital Age 9864
4 Live Video Marketing- Influencing Customers Real-time 8252
5 Marketing Insights for Software Startups 8249
6 Difference between Customer and Consumer 12076
7 Business Strategy of Uber in Europe & its Way Ahead 21174
8 Fogg Deodorants- Capturing the Market 33908
9 E-commerce - Threat to Traditional Retail? 11529
10 Experience Gifting - A Boom in Gifting Industry 12743
11 Pester Power: Influence of Children in Purchase decision 11125
12 Marketing Through Mascot – Building Brand Identity 12238
13 Reebok’s Rebranding – A Comprehensive Analysis 20978
14 Hindustan Motors Ambassador - The End of an Era 14163
15 Click And Brick Of Bharat Matrimony 11606
16 Marketing 3.0 – Values Driven Marketing 14247
17 DRIP -The Marketing Communication Model 44876
18 How Titan Watches is Still a Market Leader-Brand Identity! 11696
19 Social Media Marketing - A Double Edge Sword 11166
20 Repackaging And Repositioning - Gaining Competitive Advantage 14881
21 Senior Citizens as Target Group 10909
22 Cause Related Marketing: Giving More Than Just Spare Change? 11051
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17456
24 Let’s Get Packing - Importance of Packaging 11467
25 Thums Up - A Thundering Success 13673
26 Rural Marketing: Challenges Opportunities and Beyond 21804
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21909
28 Creative Marketing Communication: Interactive Advertising Campaigns 10759
29 What is Shockvertising? 25440
30 Marketing Through Sports: The Evolution and Future 28803
31 Village Laundry Service, A Story Of The Start Up 11555
32 Being Flawsome - Ensuring Brand Loyalty 14682
33 Chanakya Niti And Marketing Strategies 19968
34 Royal Enfield Bullet - Felt The Thump! 10863
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22421
36 Subliminal Marketing - What You See You May Not See! 14615
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15895
38 Customer Is King – Make The King Happy 23976
39 Marketing Strategies & Innovations In The Services Sector 14138
40 Segmentation Targeting & Positioning-Defining Product Lines 26843
41 Role Of Technology In Marketing 20729
42 How To Create Snob Effect In Marketing? 14451
43 Health Insurance: A Push Or A Pull Product? 11031
44 A Strategic Perspective Of Kerala Tourism 26495
45 Opportunities In Online Marketing 10181
46 Challenges Of Digital Marketing 18269
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10457
48 Then & Now - A Coke Story 14049
49 What's This App - Whatsapp Success Story! 25084
50 Flying High: What Keeps Indigo Going 10978
51 Brand Activation: Bringing Spirit Of Brands To Life 15879
52 Indian Rural Market: The Next Big Thing 23816
53 Oreo – Milky’s Favourite Cookie Turns 100 10512
54 The Happy Birds: Success Story of Angry Birds 11603
55 Tata Motors JLR - The Success Story 14202
56 An Analysis On Lux Beauty Soap 39372
57 Latest Trend In Marketing Environment: Viral Marketing 9745
58 Impact Of The ZooZoo Commercials For Value Added Services 16065
59 What Can We Learn From Strategy Games 13781
60 The Reverse of Marketing=De-Marketing 17102
61 Is There A Better Way To Sell To Rural Market 12247
62 Why & How Marketers Target Kids 15098
63 Disruptive Innovation: Strategist’s Dilemma 10536
64 Entry Strategies For Automobile Companies In African Markets 13451
65 Park Avenue I.Q: New Name In The World Of Deodorants 16546
66 Flipkart.com - The Success Saga 21484
67 Pester Power: The Influential Kids 11773
68 Destination Branding- How does it Work 13037
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14619
70 Dirty Marketing- Fighting brands unethically 11080
71 Hero Honda Rebranding to Hero MotoCorp 13763
72 Standardize or Localize- A better way to lead markets 11596
73 Critical Success Factors for Devising Strategies for Airline Players 18839
74 Mom and Pop Stores Score Over Giant Supermarkets 10979
75 Regional Aspiration Marketing- A Step Further 10354
76 Value and benefit- The customer perspective 14014
77 Merchandising- The Brand Building Strategy 9826
78 The ill-effects of Globalization 10097
79 Brand Ferrari - The Dream Machine 12827
80 Retail Industry : Boon or Bane ? 12472
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20540
82 Premium Brands- Prestige, Value and Quality 19583
83 JustDial: The Information and Business Listings Directory 23659
84 Corporate branding vs Product branding 13229
85 Sales vs Marketing - Do They complement or compete ? 28767
86 Is Advertising an art of Lying ? 15817
87 Glocalization-The McD and KFC Way ? 12358
88 Breakthrough Products: Entering a New World 25040
89 4 P's of Management 56189
90 Walt Disney: A Magical Brand 16111
91 Evaluating Advertisement Campaigns: Analyzing Customers 10275
92 Brand Manchester United : A Theatre of Dreams 10280
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12006
94 10 Reasons Why Airline Industry is Unique ? 48808
95 Role of Brand Ambassadors in Recession 10135
96 Reverse Pricing - Getting it Right ! 11320
97 Copyright & Trademark violations: Rural Marketing Success ? 14556
98 Premium Niche Marketing: Small World and Big Business 14833
99 Surrogate Advertising: Softly promoting hard products 10101
100 TATA Nano : Khushiyon Ki Chaabi 14069
 
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