1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 14549
2 Growing Business through Customer Funnels 6739
3 Business Strategy in a Digital Age 10947
4 Live Video Marketing- Influencing Customers Real-time 8980
5 Marketing Insights for Software Startups 9092
6 Difference between Customer and Consumer 13785
7 Business Strategy of Uber in Europe & its Way Ahead 22620
8 Fogg Deodorants- Capturing the Market 35539
9 E-commerce - Threat to Traditional Retail? 12653
10 Experience Gifting - A Boom in Gifting Industry 13639
11 Pester Power: Influence of Children in Purchase decision 12349
12 Marketing Through Mascot – Building Brand Identity 13194
13 Reebok’s Rebranding – A Comprehensive Analysis 22996
14 Hindustan Motors Ambassador - The End of an Era 15622
15 Click And Brick Of Bharat Matrimony 12880
16 Marketing 3.0 – Values Driven Marketing 15898
17 DRIP -The Marketing Communication Model 47039
18 How Titan Watches is Still a Market Leader-Brand Identity! 13043
19 Social Media Marketing - A Double Edge Sword 12042
20 Repackaging And Repositioning - Gaining Competitive Advantage 15983
21 Senior Citizens as Target Group 11975
22 Cause Related Marketing: Giving More Than Just Spare Change? 11967
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18646
24 Let’s Get Packing - Importance of Packaging 12259
25 Thums Up - A Thundering Success 15403
26 Rural Marketing: Challenges Opportunities and Beyond 22865
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22645
28 Creative Marketing Communication: Interactive Advertising Campaigns 11778
29 What is Shockvertising? 26907
30 Marketing Through Sports: The Evolution and Future 29647
31 Village Laundry Service, A Story Of The Start Up 13084
32 Being Flawsome - Ensuring Brand Loyalty 15610
33 Chanakya Niti And Marketing Strategies 21095
34 Royal Enfield Bullet - Felt The Thump! 12064
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23992
36 Subliminal Marketing - What You See You May Not See! 15505
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17328
38 Customer Is King – Make The King Happy 25264
39 Marketing Strategies & Innovations In The Services Sector 15381
40 Segmentation Targeting & Positioning-Defining Product Lines 27936
41 Role Of Technology In Marketing 21484
42 How To Create Snob Effect In Marketing? 15533
43 Health Insurance: A Push Or A Pull Product? 11800
44 A Strategic Perspective Of Kerala Tourism 27726
45 Opportunities In Online Marketing 10930
46 Challenges Of Digital Marketing 19742
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11343
48 Then & Now - A Coke Story 15101
49 What's This App - Whatsapp Success Story! 25867
50 Flying High: What Keeps Indigo Going 12134
51 Brand Activation: Bringing Spirit Of Brands To Life 16784
52 Indian Rural Market: The Next Big Thing 24604
53 Oreo – Milky’s Favourite Cookie Turns 100 11472
54 The Happy Birds: Success Story of Angry Birds 12928
55 Tata Motors JLR - The Success Story 15380
56 An Analysis On Lux Beauty Soap 41297
57 Latest Trend In Marketing Environment: Viral Marketing 10547
58 Impact Of The ZooZoo Commercials For Value Added Services 17411
59 What Can We Learn From Strategy Games 14493
60 The Reverse of Marketing=De-Marketing 18460
61 Is There A Better Way To Sell To Rural Market 13162
62 Why & How Marketers Target Kids 16511
63 Disruptive Innovation: Strategist’s Dilemma 11789
64 Entry Strategies For Automobile Companies In African Markets 14274
65 Park Avenue I.Q: New Name In The World Of Deodorants 17515
66 Flipkart.com - The Success Saga 22685
67 Pester Power: The Influential Kids 12820
68 Destination Branding- How does it Work 13829
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15690
70 Dirty Marketing- Fighting brands unethically 12201
71 Hero Honda Rebranding to Hero MotoCorp 15241
72 Standardize or Localize- A better way to lead markets 12499
73 Critical Success Factors for Devising Strategies for Airline Players 20046
74 Mom and Pop Stores Score Over Giant Supermarkets 12016
75 Regional Aspiration Marketing- A Step Further 11355
76 Value and benefit- The customer perspective 14719
77 Merchandising- The Brand Building Strategy 10603
78 The ill-effects of Globalization 10783
79 Brand Ferrari - The Dream Machine 13740
80 Retail Industry : Boon or Bane ? 13308
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21620
82 Premium Brands- Prestige, Value and Quality 21311
83 JustDial: The Information and Business Listings Directory 25272
84 Corporate branding vs Product branding 14103
85 Sales vs Marketing - Do They complement or compete ? 30003
86 Is Advertising an art of Lying ? 16673
87 Glocalization-The McD and KFC Way ? 13536
88 Breakthrough Products: Entering a New World 26144
89 4 P's of Management 57570
90 Walt Disney: A Magical Brand 17252
91 Evaluating Advertisement Campaigns: Analyzing Customers 11163
92 Brand Manchester United : A Theatre of Dreams 11299
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12927
94 10 Reasons Why Airline Industry is Unique ? 50166
95 Role of Brand Ambassadors in Recession 11103
96 Reverse Pricing - Getting it Right ! 12359
97 Copyright & Trademark violations: Rural Marketing Success ? 15515
98 Premium Niche Marketing: Small World and Big Business 16116
99 Surrogate Advertising: Softly promoting hard products 10926
100 TATA Nano : Khushiyon Ki Chaabi 15388
 
Page 1 of 2