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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11379
2 Growing Business through Customer Funnels 4902
3 Business Strategy in a Digital Age 8434
4 Live Video Marketing- Influencing Customers Real-time 7189
5 Marketing Insights for Software Startups 7287
6 Difference between Customer and Consumer 10709
7 Business Strategy of Uber in Europe & its Way Ahead 19717
8 Fogg Deodorants- Capturing the Market 31923
9 E-commerce - Threat to Traditional Retail? 10307
10 Experience Gifting - A Boom in Gifting Industry 11611
11 Pester Power: Influence of Children in Purchase decision 9633
12 Marketing Through Mascot – Building Brand Identity 10953
13 Reebok’s Rebranding – A Comprehensive Analysis 18556
14 Hindustan Motors Ambassador - The End of an Era 12512
15 Click And Brick Of Bharat Matrimony 10087
16 Marketing 3.0 – Values Driven Marketing 12508
17 DRIP -The Marketing Communication Model 41583
18 How Titan Watches is Still a Market Leader-Brand Identity! 10100
19 Social Media Marketing - A Double Edge Sword 10016
20 Repackaging And Repositioning - Gaining Competitive Advantage 13667
21 Senior Citizens as Target Group 9776
22 Cause Related Marketing: Giving More Than Just Spare Change? 9927
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15920
24 Let’s Get Packing - Importance of Packaging 10366
25 Thums Up - A Thundering Success 11674
26 Rural Marketing: Challenges Opportunities and Beyond 20480
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20868
28 Creative Marketing Communication: Interactive Advertising Campaigns 9445
29 What is Shockvertising? 23927
30 Marketing Through Sports: The Evolution and Future 27650
31 Village Laundry Service, A Story Of The Start Up 10146
32 Being Flawsome - Ensuring Brand Loyalty 13600
33 Chanakya Niti And Marketing Strategies 18594
34 Royal Enfield Bullet - Felt The Thump! 9669
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20528
36 Subliminal Marketing - What You See You May Not See! 13386
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 14242
38 Customer Is King – Make The King Happy 22499
39 Marketing Strategies & Innovations In The Services Sector 12876
40 Segmentation Targeting & Positioning-Defining Product Lines 25384
41 Role Of Technology In Marketing 19594
42 How To Create Snob Effect In Marketing? 13114
43 Health Insurance: A Push Or A Pull Product? 10135
44 A Strategic Perspective Of Kerala Tourism 25010
45 Opportunities In Online Marketing 9156
46 Challenges Of Digital Marketing 16817
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9581
48 Then & Now - A Coke Story 12715
49 What's This App - Whatsapp Success Story! 23898
50 Flying High: What Keeps Indigo Going 9575
51 Brand Activation: Bringing Spirit Of Brands To Life 14775
52 Indian Rural Market: The Next Big Thing 22673
53 Oreo – Milky’s Favourite Cookie Turns 100 9344
54 The Happy Birds: Success Story of Angry Birds 10186
55 Tata Motors JLR - The Success Story 12961
56 An Analysis On Lux Beauty Soap 37472
57 Latest Trend In Marketing Environment: Viral Marketing 8799
58 Impact Of The ZooZoo Commercials For Value Added Services 14678
59 What Can We Learn From Strategy Games 12759
60 The Reverse of Marketing=De-Marketing 15726
61 Is There A Better Way To Sell To Rural Market 11259
62 Why & How Marketers Target Kids 13664
63 Disruptive Innovation: Strategist’s Dilemma 9565
64 Entry Strategies For Automobile Companies In African Markets 12292
65 Park Avenue I.Q: New Name In The World Of Deodorants 15269
66 Flipkart.com - The Success Saga 20226
67 Pester Power: The Influential Kids 10599
68 Destination Branding- How does it Work 11957
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13162
70 Dirty Marketing- Fighting brands unethically 9809
71 Hero Honda Rebranding to Hero MotoCorp 12300
72 Standardize or Localize- A better way to lead markets 10613
73 Critical Success Factors for Devising Strategies for Airline Players 17577
74 Mom and Pop Stores Score Over Giant Supermarkets 9767
75 Regional Aspiration Marketing- A Step Further 9305
76 Value and benefit- The customer perspective 12914
77 Merchandising- The Brand Building Strategy 8770
78 The ill-effects of Globalization 9139
79 Brand Ferrari - The Dream Machine 11624
80 Retail Industry : Boon or Bane ? 11478
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19170
82 Premium Brands- Prestige, Value and Quality 17513
83 JustDial: The Information and Business Listings Directory 21578
84 Corporate branding vs Product branding 12179
85 Sales vs Marketing - Do They complement or compete ? 27304
86 Is Advertising an art of Lying ? 14596
87 Glocalization-The McD and KFC Way ? 10924
88 Breakthrough Products: Entering a New World 23603
89 4 P's of Management 53791
90 Walt Disney: A Magical Brand 14657
91 Evaluating Advertisement Campaigns: Analyzing Customers 9127
92 Brand Manchester United : A Theatre of Dreams 9061
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10933
94 10 Reasons Why Airline Industry is Unique ? 47232
95 Role of Brand Ambassadors in Recession 8963
96 Reverse Pricing - Getting it Right ! 9956
97 Copyright & Trademark violations: Rural Marketing Success ? 13412
98 Premium Niche Marketing: Small World and Big Business 13395
99 Surrogate Advertising: Softly promoting hard products 9028
100 TATA Nano : Khushiyon Ki Chaabi 12483
 
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