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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 5648
2 Customer Metrics for Enhanced Marketing 2347
3 Growing Business through Customer Funnels 2656
4 Business Strategy in a Digital Age 5499
5 Live Video Marketing- Influencing Customers Real-time 5355
6 Digitalization Challenges at the Bottom of the Pyramid 4322
7 Marketing Insights for Software Startups 5270
8 Ecommerce Boom driven by AI, Analytics & Tech 3879
9 Digital Customer Experience at Touchpoints 3593
10 Brands and Colors Marketing- Leaving an Impression on the Mind 3290
11 Marketing Tools In Modern HR Practices 3519
12 The Challenge of Marketing an Online Game 3247
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2946
14 Are TV Ads Fading Away? 2697
15 Big Data or Marketing? Probably Both 3033
16 Difference between Customer and Consumer 7608
17 A Century of Cola Wars - Coca Cola & Pepsi 3765
18 Government Strategies Powering Entrepreneurial Ventures 4190
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3887
20 Is Print Media Really Dying? 4541
21 Audio Visual Industry and Changing Trends 5175
22 Prospective Path for Experiential Marketing 4768
23 Marketing to Men & Women- Sea of Pinks and Blues 2473
24 Public Relations- Eyes & Ears of an Organization 3393
25 Customer Relationship Management Through Loyalty 3152
26 Consumer Psychology & the Tendency to Spend 3207
27 Newspaper Sales and its Crucial Trade Strategies 2568
28 Originality vs Embellishment - The Better Marketing Strategy 2879
29 Simplicity is the Modern Mantra for Successful Branding 2918
30 Customer Engagement using the HASHTAG Media 2699
31 How “Internet of Things” will Change Traditional Business 2779
32 Social Commerce - Influence on Business & Brand Image 2010
33 Cannibalization of Sales- Similar Products Affecting Business 6820
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2587
35 Brand - Its All in the Name 2038
36 Word of Mouth Marketing - Creating Brand Awareness 3647
37 Should Education be Marketed? 2206
38 Power of Hashtags to Enhance your Brand 2443
39 Creating Brand Awareness with Picture Posting on Social Media 2444
40 Marketing for Startups in Existing vs New Markets 2068
41 Impact of Patanjali on the Indian FMCG Industry 10146
42 Disruptive Marketing - Discovering the Blue Ocean 2056
43 Product Packaging- Improving the Brand Image of a Product 1938
44 Challenge of Marketing Government Schemes to Rural Customers in India 2515
45 Building your Business with Zero Budgets 1938
46 Social Media Marketing- Challenges and Importance 2827
47 Creating a Successful Mobile App 1599
48 Relation between Brand Image and Consumer Preference 3298
49 Go-To-Market Strategy For Small Businesses 2550
50 Increasing the Textile Lifecycle for a Better Environment 1566
51 What is Ephemeral Marketing? 6807
52 Customer Experience in a B2B Company 2369
53 Marketing in Service Provider Industries by Building Relationships 2156
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 2310
55 Make in India vs Innovate in India 3251
56 The Unheard Story of Online Healthcare Marketing In India 3166
57 Realizing India’s Demographic Dividend 2550
58 Digital Marketing - New Trends Helping Maximize Profits 2456
59 Customer Engagement vs Customer Loyalty 3866
60 Is Free Basics really Net Neutrality? 2846
61 How Nobel Prize got its Brand Image? 2331
62 Customer Engagement- A New Tool To Gain Customer Loyalty 3191
63 Business Strategy of Uber in Europe & its Way Ahead 16174
64 Omni Channel Retail – Click and Mortar 4901
65 How To Write And Execute A Media Plan? 2185
66 What is Risk Management? 2241
67 How to write a Marketing Plan? 2778
68 Innovative Companies and their GenY Customers 2362
69 Are Smart Cities Really Smart? 2434
70 Consumer Insights- Understanding the Customers Better 1967
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2850
72 The Future of Tourism Marketing 3470
73 Promotion and Advertising: Is It Always true? 2403
74 FMCGs in E-Commerce – Where are they today? 2420
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1663
76 Dangers of Redefining your Brand 1891
77 Customer’s Choice or Company’s Impulse and Convenience? 1997
78 Refurbished Goods: The New Way to Shop 2147
79 Optimizing Benefits of Advertising Pre-tests 3149
80 Maggi- An Emotional Saga for a Customer 2295
81 Millennials Marketing- Reaching out to the Social Generation 1946
82 Aid and Governance Strategies to make India a Global Brand 1859
83 Paradigm Shift in Retail Branding 2547
84 E-Commerce Bubble- Myth or Reality 3961
85 TV Channels Betting Big on their Apps 2357
86 Long Format Ads - Connecting Emotionally through a Story 2587
87 Marketing in Rural India- A Challenging Prospect 4466
88 Transmedia Storytelling - Power of Multiple Media Channels 2959
89 The Challenges of Marketing in India 4121
90 Organizations Adapting to the Changing Business Environment 2017
91 The Rise and Fall of Maggi in India 5191
92 Surrogate Advertising - Hidden Yet Visible Products 2440
93 Reference Groups - Influencing Customer Opinions 3246
94 How Do Consumers Make Decisions? 2844
95 Multifaceted Transformation of Marketing Channels 1775
96 Era of Digital Marketing - Acquiring Customers through Internet 2217
97 #Hashtag – Beginning of a New Era of Marketing 2166
98 Celebrity Endorsements in India 9133
99 Marketing Channel Mix- An Insight 1970
100 Guerrilla Marketing - Catching the Customer's Imagination 2117
 
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