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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12852
2 Growing Business through Customer Funnels 6094
3 Business Strategy in a Digital Age 10080
4 Live Video Marketing- Influencing Customers Real-time 8362
5 Marketing Insights for Software Startups 8390
6 Difference between Customer and Consumer 12371
7 Business Strategy of Uber in Europe & its Way Ahead 21444
8 Fogg Deodorants- Capturing the Market 34291
9 E-commerce - Threat to Traditional Retail? 11755
10 Experience Gifting - A Boom in Gifting Industry 12936
11 Pester Power: Influence of Children in Purchase decision 11371
12 Marketing Through Mascot – Building Brand Identity 12390
13 Reebok’s Rebranding – A Comprehensive Analysis 21489
14 Hindustan Motors Ambassador - The End of an Era 14410
15 Click And Brick Of Bharat Matrimony 11853
16 Marketing 3.0 – Values Driven Marketing 14605
17 DRIP -The Marketing Communication Model 45284
18 How Titan Watches is Still a Market Leader-Brand Identity! 12075
19 Social Media Marketing - A Double Edge Sword 11312
20 Repackaging And Repositioning - Gaining Competitive Advantage 15068
21 Senior Citizens as Target Group 11102
22 Cause Related Marketing: Giving More Than Just Spare Change? 11200
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17652
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14042
26 Rural Marketing: Challenges Opportunities and Beyond 22002
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22026
28 Creative Marketing Communication: Interactive Advertising Campaigns 10962
29 What is Shockvertising? 25683
30 Marketing Through Sports: The Evolution and Future 28960
31 Village Laundry Service, A Story Of The Start Up 11783
32 Being Flawsome - Ensuring Brand Loyalty 14835
33 Chanakya Niti And Marketing Strategies 20207
34 Royal Enfield Bullet - Felt The Thump! 11066
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22725
36 Subliminal Marketing - What You See You May Not See! 14767
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16193
38 Customer Is King – Make The King Happy 24225
39 Marketing Strategies & Innovations In The Services Sector 14373
40 Segmentation Targeting & Positioning-Defining Product Lines 27040
41 Role Of Technology In Marketing 20883
42 How To Create Snob Effect In Marketing? 14661
43 Health Insurance: A Push Or A Pull Product? 11166
44 A Strategic Perspective Of Kerala Tourism 26751
45 Opportunities In Online Marketing 10295
46 Challenges Of Digital Marketing 18473
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10614
48 Then & Now - A Coke Story 14257
49 What's This App - Whatsapp Success Story! 25207
50 Flying High: What Keeps Indigo Going 11231
51 Brand Activation: Bringing Spirit Of Brands To Life 16031
52 Indian Rural Market: The Next Big Thing 23947
53 Oreo – Milky’s Favourite Cookie Turns 100 10697
54 The Happy Birds: Success Story of Angry Birds 11803
55 Tata Motors JLR - The Success Story 14393
56 An Analysis On Lux Beauty Soap 39648
57 Latest Trend In Marketing Environment: Viral Marketing 9909
58 Impact Of The ZooZoo Commercials For Value Added Services 16345
59 What Can We Learn From Strategy Games 13894
60 The Reverse of Marketing=De-Marketing 17379
61 Is There A Better Way To Sell To Rural Market 12393
62 Why & How Marketers Target Kids 15377
63 Disruptive Innovation: Strategist’s Dilemma 10851
64 Entry Strategies For Automobile Companies In African Markets 13603
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21711
67 Pester Power: The Influential Kids 11956
68 Destination Branding- How does it Work 13181
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14868
70 Dirty Marketing- Fighting brands unethically 11327
71 Hero Honda Rebranding to Hero MotoCorp 14080
72 Standardize or Localize- A better way to lead markets 11747
73 Critical Success Factors for Devising Strategies for Airline Players 19067
74 Mom and Pop Stores Score Over Giant Supermarkets 11210
75 Regional Aspiration Marketing- A Step Further 10570
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9955
78 The ill-effects of Globalization 10196
79 Brand Ferrari - The Dream Machine 12986
80 Retail Industry : Boon or Bane ? 12618
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20738
82 Premium Brands- Prestige, Value and Quality 19908
83 JustDial: The Information and Business Listings Directory 24011
84 Corporate branding vs Product branding 13367
85 Sales vs Marketing - Do They complement or compete ? 28982
86 Is Advertising an art of Lying ? 15958
87 Glocalization-The McD and KFC Way ? 12618
88 Breakthrough Products: Entering a New World 25244
89 4 P's of Management 56472
90 Walt Disney: A Magical Brand 16318
91 Evaluating Advertisement Campaigns: Analyzing Customers 10407
92 Brand Manchester United : A Theatre of Dreams 10446
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12140
94 10 Reasons Why Airline Industry is Unique ? 49030
95 Role of Brand Ambassadors in Recession 10272
96 Reverse Pricing - Getting it Right ! 11498
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15042
99 Surrogate Advertising: Softly promoting hard products 10232
100 TATA Nano : Khushiyon Ki Chaabi 14366
 
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