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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13198
2 Growing Business through Customer Funnels 6284
3 Business Strategy in a Digital Age 10394
4 Live Video Marketing- Influencing Customers Real-time 8533
5 Marketing Insights for Software Startups 8643
6 Difference between Customer and Consumer 13030
7 Business Strategy of Uber in Europe & its Way Ahead 21958
8 Fogg Deodorants- Capturing the Market 34781
9 E-commerce - Threat to Traditional Retail? 12131
10 Experience Gifting - A Boom in Gifting Industry 13165
11 Pester Power: Influence of Children in Purchase decision 11735
12 Marketing Through Mascot – Building Brand Identity 12657
13 Reebok’s Rebranding – A Comprehensive Analysis 22115
14 Hindustan Motors Ambassador - The End of an Era 14896
15 Click And Brick Of Bharat Matrimony 12291
16 Marketing 3.0 – Values Driven Marketing 15121
17 DRIP -The Marketing Communication Model 45995
18 How Titan Watches is Still a Market Leader-Brand Identity! 12418
19 Social Media Marketing - A Double Edge Sword 11565
20 Repackaging And Repositioning - Gaining Competitive Advantage 15440
21 Senior Citizens as Target Group 11497
22 Cause Related Marketing: Giving More Than Just Spare Change? 11456
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17986
24 Let’s Get Packing - Importance of Packaging 11801
25 Thums Up - A Thundering Success 14543
26 Rural Marketing: Challenges Opportunities and Beyond 22308
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22219
28 Creative Marketing Communication: Interactive Advertising Campaigns 11281
29 What is Shockvertising? 26138
30 Marketing Through Sports: The Evolution and Future 29167
31 Village Laundry Service, A Story Of The Start Up 12239
32 Being Flawsome - Ensuring Brand Loyalty 15060
33 Chanakya Niti And Marketing Strategies 20537
34 Royal Enfield Bullet - Felt The Thump! 11392
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23284
36 Subliminal Marketing - What You See You May Not See! 15033
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16682
38 Customer Is King – Make The King Happy 24703
39 Marketing Strategies & Innovations In The Services Sector 14757
40 Segmentation Targeting & Positioning-Defining Product Lines 27366
41 Role Of Technology In Marketing 21082
42 How To Create Snob Effect In Marketing? 14995
43 Health Insurance: A Push Or A Pull Product? 11416
44 A Strategic Perspective Of Kerala Tourism 27128
45 Opportunities In Online Marketing 10480
46 Challenges Of Digital Marketing 18847
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10869
48 Then & Now - A Coke Story 14558
49 What's This App - Whatsapp Success Story! 25417
50 Flying High: What Keeps Indigo Going 11616
51 Brand Activation: Bringing Spirit Of Brands To Life 16323
52 Indian Rural Market: The Next Big Thing 24156
53 Oreo – Milky’s Favourite Cookie Turns 100 10976
54 The Happy Birds: Success Story of Angry Birds 12277
55 Tata Motors JLR - The Success Story 14735
56 An Analysis On Lux Beauty Soap 40314
57 Latest Trend In Marketing Environment: Viral Marketing 10121
58 Impact Of The ZooZoo Commercials For Value Added Services 16766
59 What Can We Learn From Strategy Games 14080
60 The Reverse of Marketing=De-Marketing 17861
61 Is There A Better Way To Sell To Rural Market 12715
62 Why & How Marketers Target Kids 15830
63 Disruptive Innovation: Strategist’s Dilemma 11286
64 Entry Strategies For Automobile Companies In African Markets 13834
65 Park Avenue I.Q: New Name In The World Of Deodorants 16986
66 Flipkart.com - The Success Saga 22078
67 Pester Power: The Influential Kids 12225
68 Destination Branding- How does it Work 13390
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15214
70 Dirty Marketing- Fighting brands unethically 11676
71 Hero Honda Rebranding to Hero MotoCorp 14536
72 Standardize or Localize- A better way to lead markets 12033
73 Critical Success Factors for Devising Strategies for Airline Players 19495
74 Mom and Pop Stores Score Over Giant Supermarkets 11506
75 Regional Aspiration Marketing- A Step Further 10837
76 Value and benefit- The customer perspective 14313
77 Merchandising- The Brand Building Strategy 10157
78 The ill-effects of Globalization 10364
79 Brand Ferrari - The Dream Machine 13290
80 Retail Industry : Boon or Bane ? 12859
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21056
82 Premium Brands- Prestige, Value and Quality 20475
83 JustDial: The Information and Business Listings Directory 24515
84 Corporate branding vs Product branding 13575
85 Sales vs Marketing - Do They complement or compete ? 29381
86 Is Advertising an art of Lying ? 16205
87 Glocalization-The McD and KFC Way ? 12993
88 Breakthrough Products: Entering a New World 25582
89 4 P's of Management 56896
90 Walt Disney: A Magical Brand 16693
91 Evaluating Advertisement Campaigns: Analyzing Customers 10677
92 Brand Manchester United : A Theatre of Dreams 10716
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12349
94 10 Reasons Why Airline Industry is Unique ? 49491
95 Role of Brand Ambassadors in Recession 10568
96 Reverse Pricing - Getting it Right ! 11768
97 Copyright & Trademark violations: Rural Marketing Success ? 14963
98 Premium Niche Marketing: Small World and Big Business 15400
99 Surrogate Advertising: Softly promoting hard products 10437
100 TATA Nano : Khushiyon Ki Chaabi 14753
 
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