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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 4546
2 Customer Metrics for Enhanced Marketing 2144
3 Growing Business through Customer Funnels 2495
4 Business Strategy in a Digital Age 5305
5 Live Video Marketing- Influencing Customers Real-time 5199
6 Digitalization Challenges at the Bottom of the Pyramid 4184
7 Marketing Insights for Software Startups 5090
8 Ecommerce Boom driven by AI, Analytics & Tech 3744
9 Digital Customer Experience at Touchpoints 3443
10 Brands and Colors Marketing- Leaving an Impression on the Mind 3132
11 Marketing Tools In Modern HR Practices 3409
12 The Challenge of Marketing an Online Game 3128
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2829
14 Are TV Ads Fading Away? 2563
15 Big Data or Marketing? Probably Both 2935
16 Difference between Customer and Consumer 7376
17 A Century of Cola Wars - Coca Cola & Pepsi 3649
18 Government Strategies Powering Entrepreneurial Ventures 4092
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3782
20 Is Print Media Really Dying? 4401
21 Audio Visual Industry and Changing Trends 5004
22 Prospective Path for Experiential Marketing 4635
23 Marketing to Men & Women- Sea of Pinks and Blues 2369
24 Public Relations- Eyes & Ears of an Organization 3237
25 Customer Relationship Management Through Loyalty 3004
26 Consumer Psychology & the Tendency to Spend 3098
27 Newspaper Sales and its Crucial Trade Strategies 2457
28 Originality vs Embellishment - The Better Marketing Strategy 2777
29 Simplicity is the Modern Mantra for Successful Branding 2833
30 Customer Engagement using the HASHTAG Media 2608
31 How “Internet of Things” will Change Traditional Business 2691
32 Social Commerce - Influence on Business & Brand Image 1933
33 Cannibalization of Sales- Similar Products Affecting Business 6688
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2493
35 Brand - Its All in the Name 1937
36 Word of Mouth Marketing - Creating Brand Awareness 3516
37 Should Education be Marketed? 2106
38 Power of Hashtags to Enhance your Brand 2364
39 Creating Brand Awareness with Picture Posting on Social Media 2366
40 Marketing for Startups in Existing vs New Markets 1954
41 Impact of Patanjali on the Indian FMCG Industry 9920
42 Disruptive Marketing - Discovering the Blue Ocean 1941
43 Product Packaging- Improving the Brand Image of a Product 1854
44 Challenge of Marketing Government Schemes to Rural Customers in India 2429
45 Building your Business with Zero Budgets 1831
46 Social Media Marketing- Challenges and Importance 2673
47 Creating a Successful Mobile App 1504
48 Relation between Brand Image and Consumer Preference 3122
49 Go-To-Market Strategy For Small Businesses 2455
50 Increasing the Textile Lifecycle for a Better Environment 1492
51 What is Ephemeral Marketing? 6659
52 Customer Experience in a B2B Company 2246
53 Marketing in Service Provider Industries by Building Relationships 2048
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 2204
55 Make in India vs Innovate in India 3172
56 The Unheard Story of Online Healthcare Marketing In India 3076
57 Realizing India’s Demographic Dividend 2458
58 Digital Marketing - New Trends Helping Maximize Profits 2343
59 Customer Engagement vs Customer Loyalty 3664
60 Is Free Basics really Net Neutrality? 2779
61 How Nobel Prize got its Brand Image? 2221
62 Customer Engagement- A New Tool To Gain Customer Loyalty 3057
63 Business Strategy of Uber in Europe & its Way Ahead 15750
64 Omni Channel Retail – Click and Mortar 4785
65 How To Write And Execute A Media Plan? 2104
66 What is Risk Management? 2122
67 How to write a Marketing Plan? 2681
68 Innovative Companies and their GenY Customers 2290
69 Are Smart Cities Really Smart? 2349
70 Consumer Insights- Understanding the Customers Better 1884
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2761
72 The Future of Tourism Marketing 3279
73 Promotion and Advertising: Is It Always true? 2292
74 FMCGs in E-Commerce – Where are they today? 2323
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1584
76 Dangers of Redefining your Brand 1785
77 Customer’s Choice or Company’s Impulse and Convenience? 1888
78 Refurbished Goods: The New Way to Shop 2061
79 Optimizing Benefits of Advertising Pre-tests 3024
80 Maggi- An Emotional Saga for a Customer 2178
81 Millennials Marketing- Reaching out to the Social Generation 1858
82 Aid and Governance Strategies to make India a Global Brand 1769
83 Paradigm Shift in Retail Branding 2469
84 E-Commerce Bubble- Myth or Reality 3848
85 TV Channels Betting Big on their Apps 2274
86 Long Format Ads - Connecting Emotionally through a Story 2501
87 Marketing in Rural India- A Challenging Prospect 4337
88 Transmedia Storytelling - Power of Multiple Media Channels 2875
89 The Challenges of Marketing in India 3986
90 Organizations Adapting to the Changing Business Environment 1914
91 The Rise and Fall of Maggi in India 4921
92 Surrogate Advertising - Hidden Yet Visible Products 2349
93 Reference Groups - Influencing Customer Opinions 3115
94 How Do Consumers Make Decisions? 2720
95 Multifaceted Transformation of Marketing Channels 1690
96 Era of Digital Marketing - Acquiring Customers through Internet 2137
97 #Hashtag – Beginning of a New Era of Marketing 2090
98 Celebrity Endorsements in India 8977
99 Marketing Channel Mix- An Insight 1886
100 Guerrilla Marketing - Catching the Customer's Imagination 2023
 
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