1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11008
2 Growing Business through Customer Funnels 4596
3 Business Strategy in a Digital Age 8094
4 Live Video Marketing- Influencing Customers Real-time 6936
5 Marketing Insights for Software Startups 7059
6 Difference between Customer and Consumer 10346
7 Business Strategy of Uber in Europe & its Way Ahead 19337
8 Fogg Deodorants- Capturing the Market 31309
9 E-commerce - Threat to Traditional Retail? 9869
10 Experience Gifting - A Boom in Gifting Industry 11256
11 Pester Power: Influence of Children in Purchase decision 9303
12 Marketing Through Mascot – Building Brand Identity 10584
13 Reebok’s Rebranding – A Comprehensive Analysis 18000
14 Hindustan Motors Ambassador - The End of an Era 12030
15 Click And Brick Of Bharat Matrimony 9733
16 Marketing 3.0 – Values Driven Marketing 12123
17 DRIP -The Marketing Communication Model 39995
18 How Titan Watches is Still a Market Leader-Brand Identity! 9725
19 Social Media Marketing - A Double Edge Sword 9732
20 Repackaging And Repositioning - Gaining Competitive Advantage 13349
21 Senior Citizens as Target Group 9476
22 Cause Related Marketing: Giving More Than Just Spare Change? 9554
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15432
24 Let’s Get Packing - Importance of Packaging 10064
25 Thums Up - A Thundering Success 11320
26 Rural Marketing: Challenges Opportunities and Beyond 20043
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20611
28 Creative Marketing Communication: Interactive Advertising Campaigns 9026
29 What is Shockvertising? 23489
30 Marketing Through Sports: The Evolution and Future 27376
31 Village Laundry Service, A Story Of The Start Up 9637
32 Being Flawsome - Ensuring Brand Loyalty 13318
33 Chanakya Niti And Marketing Strategies 18207
34 Royal Enfield Bullet - Felt The Thump! 9346
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20007
36 Subliminal Marketing - What You See You May Not See! 13041
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13640
38 Customer Is King – Make The King Happy 22124
39 Marketing Strategies & Innovations In The Services Sector 12552
40 Segmentation Targeting & Positioning-Defining Product Lines 25040
41 Role Of Technology In Marketing 19239
42 How To Create Snob Effect In Marketing? 12742
43 Health Insurance: A Push Or A Pull Product? 9856
44 A Strategic Perspective Of Kerala Tourism 24623
45 Opportunities In Online Marketing 8899
46 Challenges Of Digital Marketing 16526
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9329
48 Then & Now - A Coke Story 12372
49 What's This App - Whatsapp Success Story! 23534
50 Flying High: What Keeps Indigo Going 9184
51 Brand Activation: Bringing Spirit Of Brands To Life 14393
52 Indian Rural Market: The Next Big Thing 22361
53 Oreo – Milky’s Favourite Cookie Turns 100 9085
54 The Happy Birds: Success Story of Angry Birds 9812
55 Tata Motors JLR - The Success Story 12604
56 An Analysis On Lux Beauty Soap 36925
57 Latest Trend In Marketing Environment: Viral Marketing 8568
58 Impact Of The ZooZoo Commercials For Value Added Services 14336
59 What Can We Learn From Strategy Games 12536
60 The Reverse of Marketing=De-Marketing 15265
61 Is There A Better Way To Sell To Rural Market 10989
62 Why & How Marketers Target Kids 13231
63 Disruptive Innovation: Strategist’s Dilemma 9302
64 Entry Strategies For Automobile Companies In African Markets 11965
65 Park Avenue I.Q: New Name In The World Of Deodorants 14881
66 Flipkart.com - The Success Saga 19833
67 Pester Power: The Influential Kids 10260
68 Destination Branding- How does it Work 11672
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12710
70 Dirty Marketing- Fighting brands unethically 9455
71 Hero Honda Rebranding to Hero MotoCorp 11929
72 Standardize or Localize- A better way to lead markets 10370
73 Critical Success Factors for Devising Strategies for Airline Players 17142
74 Mom and Pop Stores Score Over Giant Supermarkets 9433
75 Regional Aspiration Marketing- A Step Further 9069
76 Value and benefit- The customer perspective 12635
77 Merchandising- The Brand Building Strategy 8484
78 The ill-effects of Globalization 8850
79 Brand Ferrari - The Dream Machine 11252
80 Retail Industry : Boon or Bane ? 11221
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18836
82 Premium Brands- Prestige, Value and Quality 17071
83 JustDial: The Information and Business Listings Directory 21207
84 Corporate branding vs Product branding 11903
85 Sales vs Marketing - Do They complement or compete ? 26885
86 Is Advertising an art of Lying ? 14197
87 Glocalization-The McD and KFC Way ? 10532
88 Breakthrough Products: Entering a New World 23139
89 4 P's of Management 52637
90 Walt Disney: A Magical Brand 14086
91 Evaluating Advertisement Campaigns: Analyzing Customers 8815
92 Brand Manchester United : A Theatre of Dreams 8701
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10654
94 10 Reasons Why Airline Industry is Unique ? 46745
95 Role of Brand Ambassadors in Recession 8661
96 Reverse Pricing - Getting it Right ! 9609
97 Copyright & Trademark violations: Rural Marketing Success ? 13078
98 Premium Niche Marketing: Small World and Big Business 12974
99 Surrogate Advertising: Softly promoting hard products 8750
100 TATA Nano : Khushiyon Ki Chaabi 12100
 
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