1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 6735
2 Growing Business through Customer Funnels 3003
3 Business Strategy in a Digital Age 6048
4 Live Video Marketing- Influencing Customers Real-time 5662
5 Marketing Insights for Software Startups 5910
6 Difference between Customer and Consumer 8061
7 Business Strategy of Uber in Europe & its Way Ahead 16858
8 Fogg Deodorants- Capturing the Market 27198
9 E-commerce - Threat to Traditional Retail? 7869
10 Experience Gifting - A Boom in Gifting Industry 9103
11 Pester Power: Influence of Children in Purchase decision 7390
12 Marketing Through Mascot – Building Brand Identity 8638
13 Reebok’s Rebranding – A Comprehensive Analysis 15527
14 Hindustan Motors Ambassador - The End of an Era 9758
15 Click And Brick Of Bharat Matrimony 8096
16 Marketing 3.0 – Values Driven Marketing 10064
17 DRIP -The Marketing Communication Model 32364
18 Analysis Of Porters Diamond Framework For India 19116
19 How Titan Watches is Still a Market Leader-Brand Identity! 7878
20 Social Media Marketing - A Double Edge Sword 8382
21 Repackaging And Repositioning - Gaining Competitive Advantage 11932
22 Senior Citizens as Target Group 7557
23 Cause Related Marketing: Giving More Than Just Spare Change? 7963
24 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 12436
25 Let’s Get Packing - Importance of Packaging 8620
26 Thums Up - A Thundering Success 9745
27 Rural Marketing: Challenges Opportunities and Beyond 17813
28 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19473
29 Creative Marketing Communication: Interactive Advertising Campaigns 7441
30 What is Shockvertising? 20106
31 Marketing Mix from 4P's to 4A's 36171
32 Marketing Through Sports: The Evolution and Future 25908
33 Porters Five Forces In The Temping Industry 7478
34 Village Laundry Service, A Story Of The Start Up 7733
35 Being Flawsome - Ensuring Brand Loyalty 11965
36 Chanakya Niti And Marketing Strategies 16269
37 Royal Enfield Bullet - Felt The Thump! 7950
38 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 17345
39 Subliminal Marketing - What You See You May Not See! 11375
40 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 8566
41 Customer Is King – Make The King Happy 19657
42 Marketing Strategies & Innovations In The Services Sector 11099
43 Segmentation Targeting & Positioning-Defining Product Lines 22894
44 Role Of Technology In Marketing 17277
45 How To Create Snob Effect In Marketing? 11169
46 Health Insurance: A Push Or A Pull Product? 8778
47 A Strategic Perspective Of Kerala Tourism 22318
48 Opportunities In Online Marketing 7723
49 Challenges Of Digital Marketing 14538
50 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8299
51 Then & Now - A Coke Story 10711
52 What's This App - Whatsapp Success Story! 22252
53 Porter’s Five Forces Analysis - Power Sector 26380
54 Flying High: What Keeps Indigo Going 7540
55 Brand Activation: Bringing Spirit Of Brands To Life 12437
56 Indian Rural Market: The Next Big Thing 20957
57 Oreo – Milky’s Favourite Cookie Turns 100 7986
58 The Happy Birds: Success Story of Angry Birds 8244
59 Tata Motors JLR - The Success Story 11135
60 An Analysis On Lux Beauty Soap 33040
61 Latest Trend In Marketing Environment: Viral Marketing 7649
62 Impact Of The ZooZoo Commercials For Value Added Services 12463
63 What Can We Learn From Strategy Games 11438
64 The Reverse of Marketing=De-Marketing 13416
65 Is There A Better Way To Sell To Rural Market 9640
66 Why & How Marketers Target Kids 9920
67 Disruptive Innovation: Strategist’s Dilemma 7945
68 Entry Strategies For Automobile Companies In African Markets 10211
69 Park Avenue I.Q: New Name In The World Of Deodorants 13154
70 Flipkart.com - The Success Saga 18343
71 Pester Power: The Influential Kids 8893
72 Destination Branding- How does it Work 10349
73 Maruti Suzuki Kizashi - New Car, Old Strategies 10835
74 Dirty Marketing- Fighting brands unethically 7732
75 Hero Honda Rebranding to Hero MotoCorp 10123
76 Standardize or Localize- A better way to lead markets 9291
77 Critical Success Factors for Devising Strategies for Airline Players 15182
78 Mom and Pop Stores Score Over Giant Supermarkets 7856
79 Regional Aspiration Marketing- A Step Further 7912
80 Value and benefit- The customer perspective 11189
81 Merchandising- The Brand Building Strategy 7286
82 The ill-effects of Globalization 7489
83 Brand Ferrari - The Dream Machine 9729
84 Retail Industry : Boon or Bane ? 10077
85 IBM: Greatest Corporate Turnaround Stories of 20th Century 17426
86 Premium Brands- Prestige, Value and Quality 14980
87 JustDial: The Information and Business Listings Directory 19833
88 Corporate branding vs Product branding 10568
89 Sales vs Marketing - Do They complement or compete ? 24396
90 Is Advertising an art of Lying ? 11852
91 Glocalization-The McD and KFC Way ? 8550
92 Breakthrough Products: Entering a New World 19426
93 4 P's of Management 44518
94 Walt Disney: A Magical Brand 11735
95 Evaluating Advertisement Campaigns: Analyzing Customers 7493
96 Brand Manchester United : A Theatre of Dreams 7330
97 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9579
98 10 Reasons Why Airline Industry is Unique ? 43416
99 Role of Brand Ambassadors in Recession 7364
100 Reverse Pricing - Getting it Right ! 7776
 
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