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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12894
2 Growing Business through Customer Funnels 6124
3 Business Strategy in a Digital Age 10137
4 Live Video Marketing- Influencing Customers Real-time 8388
5 Marketing Insights for Software Startups 8433
6 Difference between Customer and Consumer 12447
7 Business Strategy of Uber in Europe & its Way Ahead 21531
8 Fogg Deodorants- Capturing the Market 34368
9 E-commerce - Threat to Traditional Retail? 11817
10 Experience Gifting - A Boom in Gifting Industry 12981
11 Pester Power: Influence of Children in Purchase decision 11429
12 Marketing Through Mascot – Building Brand Identity 12428
13 Reebok’s Rebranding – A Comprehensive Analysis 21589
14 Hindustan Motors Ambassador - The End of an Era 14473
15 Click And Brick Of Bharat Matrimony 11922
16 Marketing 3.0 – Values Driven Marketing 14698
17 DRIP -The Marketing Communication Model 45411
18 How Titan Watches is Still a Market Leader-Brand Identity! 12128
19 Social Media Marketing - A Double Edge Sword 11357
20 Repackaging And Repositioning - Gaining Competitive Advantage 15129
21 Senior Citizens as Target Group 11165
22 Cause Related Marketing: Giving More Than Just Spare Change? 11248
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17700
24 Let’s Get Packing - Importance of Packaging 11636
25 Thums Up - A Thundering Success 14116
26 Rural Marketing: Challenges Opportunities and Beyond 22055
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22054
28 Creative Marketing Communication: Interactive Advertising Campaigns 11014
29 What is Shockvertising? 25760
30 Marketing Through Sports: The Evolution and Future 28997
31 Village Laundry Service, A Story Of The Start Up 11841
32 Being Flawsome - Ensuring Brand Loyalty 14872
33 Chanakya Niti And Marketing Strategies 20262
34 Royal Enfield Bullet - Felt The Thump! 11122
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22794
36 Subliminal Marketing - What You See You May Not See! 14809
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16277
38 Customer Is King – Make The King Happy 24291
39 Marketing Strategies & Innovations In The Services Sector 14431
40 Segmentation Targeting & Positioning-Defining Product Lines 27097
41 Role Of Technology In Marketing 20918
42 How To Create Snob Effect In Marketing? 14714
43 Health Insurance: A Push Or A Pull Product? 11198
44 A Strategic Perspective Of Kerala Tourism 26815
45 Opportunities In Online Marketing 10329
46 Challenges Of Digital Marketing 18533
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10663
48 Then & Now - A Coke Story 14308
49 What's This App - Whatsapp Success Story! 25241
50 Flying High: What Keeps Indigo Going 11296
51 Brand Activation: Bringing Spirit Of Brands To Life 16065
52 Indian Rural Market: The Next Big Thing 23978
53 Oreo – Milky’s Favourite Cookie Turns 100 10740
54 The Happy Birds: Success Story of Angry Birds 11849
55 Tata Motors JLR - The Success Story 14449
56 An Analysis On Lux Beauty Soap 39730
57 Latest Trend In Marketing Environment: Viral Marketing 9938
58 Impact Of The ZooZoo Commercials For Value Added Services 16417
59 What Can We Learn From Strategy Games 13920
60 The Reverse of Marketing=De-Marketing 17452
61 Is There A Better Way To Sell To Rural Market 12430
62 Why & How Marketers Target Kids 15458
63 Disruptive Innovation: Strategist’s Dilemma 10897
64 Entry Strategies For Automobile Companies In African Markets 13637
65 Park Avenue I.Q: New Name In The World Of Deodorants 16772
66 Flipkart.com - The Success Saga 21774
67 Pester Power: The Influential Kids 12001
68 Destination Branding- How does it Work 13212
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14931
70 Dirty Marketing- Fighting brands unethically 11389
71 Hero Honda Rebranding to Hero MotoCorp 14163
72 Standardize or Localize- A better way to lead markets 11776
73 Critical Success Factors for Devising Strategies for Airline Players 19125
74 Mom and Pop Stores Score Over Giant Supermarkets 11256
75 Regional Aspiration Marketing- A Step Further 10609
76 Value and benefit- The customer perspective 14150
77 Merchandising- The Brand Building Strategy 9985
78 The ill-effects of Globalization 10218
79 Brand Ferrari - The Dream Machine 13018
80 Retail Industry : Boon or Bane ? 12656
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20797
82 Premium Brands- Prestige, Value and Quality 20007
83 JustDial: The Information and Business Listings Directory 24085
84 Corporate branding vs Product branding 13402
85 Sales vs Marketing - Do They complement or compete ? 29049
86 Is Advertising an art of Lying ? 15997
87 Glocalization-The McD and KFC Way ? 12696
88 Breakthrough Products: Entering a New World 25299
89 4 P's of Management 56547
90 Walt Disney: A Magical Brand 16400
91 Evaluating Advertisement Campaigns: Analyzing Customers 10444
92 Brand Manchester United : A Theatre of Dreams 10485
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12165
94 10 Reasons Why Airline Industry is Unique ? 49098
95 Role of Brand Ambassadors in Recession 10301
96 Reverse Pricing - Getting it Right ! 11540
97 Copyright & Trademark violations: Rural Marketing Success ? 14760
98 Premium Niche Marketing: Small World and Big Business 15100
99 Surrogate Advertising: Softly promoting hard products 10264
100 TATA Nano : Khushiyon Ki Chaabi 14433
 
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