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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12706
2 Growing Business through Customer Funnels 5974
3 Business Strategy in a Digital Age 9877
4 Live Video Marketing- Influencing Customers Real-time 8261
5 Marketing Insights for Software Startups 8261
6 Difference between Customer and Consumer 12098
7 Business Strategy of Uber in Europe & its Way Ahead 21202
8 Fogg Deodorants- Capturing the Market 33953
9 E-commerce - Threat to Traditional Retail? 11543
10 Experience Gifting - A Boom in Gifting Industry 12758
11 Pester Power: Influence of Children in Purchase decision 11146
12 Marketing Through Mascot – Building Brand Identity 12255
13 Reebok’s Rebranding – A Comprehensive Analysis 21007
14 Hindustan Motors Ambassador - The End of an Era 14188
15 Click And Brick Of Bharat Matrimony 11625
16 Marketing 3.0 – Values Driven Marketing 14275
17 DRIP -The Marketing Communication Model 44906
18 How Titan Watches is Still a Market Leader-Brand Identity! 11713
19 Social Media Marketing - A Double Edge Sword 11179
20 Repackaging And Repositioning - Gaining Competitive Advantage 14895
21 Senior Citizens as Target Group 10917
22 Cause Related Marketing: Giving More Than Just Spare Change? 11062
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17468
24 Let’s Get Packing - Importance of Packaging 11478
25 Thums Up - A Thundering Success 13703
26 Rural Marketing: Challenges Opportunities and Beyond 21818
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21920
28 Creative Marketing Communication: Interactive Advertising Campaigns 10778
29 What is Shockvertising? 25454
30 Marketing Through Sports: The Evolution and Future 28824
31 Village Laundry Service, A Story Of The Start Up 11572
32 Being Flawsome - Ensuring Brand Loyalty 14696
33 Chanakya Niti And Marketing Strategies 19991
34 Royal Enfield Bullet - Felt The Thump! 10877
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22448
36 Subliminal Marketing - What You See You May Not See! 14631
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15928
38 Customer Is King – Make The King Happy 23994
39 Marketing Strategies & Innovations In The Services Sector 14151
40 Segmentation Targeting & Positioning-Defining Product Lines 26860
41 Role Of Technology In Marketing 20739
42 How To Create Snob Effect In Marketing? 14464
43 Health Insurance: A Push Or A Pull Product? 11050
44 A Strategic Perspective Of Kerala Tourism 26512
45 Opportunities In Online Marketing 10188
46 Challenges Of Digital Marketing 18279
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10470
48 Then & Now - A Coke Story 14072
49 What's This App - Whatsapp Success Story! 25090
50 Flying High: What Keeps Indigo Going 10999
51 Brand Activation: Bringing Spirit Of Brands To Life 15890
52 Indian Rural Market: The Next Big Thing 23826
53 Oreo – Milky’s Favourite Cookie Turns 100 10529
54 The Happy Birds: Success Story of Angry Birds 11625
55 Tata Motors JLR - The Success Story 14218
56 An Analysis On Lux Beauty Soap 39394
57 Latest Trend In Marketing Environment: Viral Marketing 9761
58 Impact Of The ZooZoo Commercials For Value Added Services 16086
59 What Can We Learn From Strategy Games 13789
60 The Reverse of Marketing=De-Marketing 17114
61 Is There A Better Way To Sell To Rural Market 12260
62 Why & How Marketers Target Kids 15112
63 Disruptive Innovation: Strategist’s Dilemma 10552
64 Entry Strategies For Automobile Companies In African Markets 13456
65 Park Avenue I.Q: New Name In The World Of Deodorants 16557
66 Flipkart.com - The Success Saga 21500
67 Pester Power: The Influential Kids 11786
68 Destination Branding- How does it Work 13043
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14653
70 Dirty Marketing- Fighting brands unethically 11099
71 Hero Honda Rebranding to Hero MotoCorp 13794
72 Standardize or Localize- A better way to lead markets 11610
73 Critical Success Factors for Devising Strategies for Airline Players 18860
74 Mom and Pop Stores Score Over Giant Supermarkets 11002
75 Regional Aspiration Marketing- A Step Further 10369
76 Value and benefit- The customer perspective 14021
77 Merchandising- The Brand Building Strategy 9831
78 The ill-effects of Globalization 10107
79 Brand Ferrari - The Dream Machine 12836
80 Retail Industry : Boon or Bane ? 12482
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20555
82 Premium Brands- Prestige, Value and Quality 19611
83 JustDial: The Information and Business Listings Directory 23684
84 Corporate branding vs Product branding 13235
85 Sales vs Marketing - Do They complement or compete ? 28782
86 Is Advertising an art of Lying ? 15823
87 Glocalization-The McD and KFC Way ? 12373
88 Breakthrough Products: Entering a New World 25059
89 4 P's of Management 56217
90 Walt Disney: A Magical Brand 16130
91 Evaluating Advertisement Campaigns: Analyzing Customers 10286
92 Brand Manchester United : A Theatre of Dreams 10290
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12024
94 10 Reasons Why Airline Industry is Unique ? 48826
95 Role of Brand Ambassadors in Recession 10148
96 Reverse Pricing - Getting it Right ! 11336
97 Copyright & Trademark violations: Rural Marketing Success ? 14570
98 Premium Niche Marketing: Small World and Big Business 14856
99 Surrogate Advertising: Softly promoting hard products 10115
100 TATA Nano : Khushiyon Ki Chaabi 14097
 
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