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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12904
2 Growing Business through Customer Funnels 6132
3 Business Strategy in a Digital Age 10157
4 Live Video Marketing- Influencing Customers Real-time 8395
5 Marketing Insights for Software Startups 8444
6 Difference between Customer and Consumer 12483
7 Business Strategy of Uber in Europe & its Way Ahead 21562
8 Fogg Deodorants- Capturing the Market 34397
9 E-commerce - Threat to Traditional Retail? 11837
10 Experience Gifting - A Boom in Gifting Industry 12993
11 Pester Power: Influence of Children in Purchase decision 11450
12 Marketing Through Mascot – Building Brand Identity 12437
13 Reebok’s Rebranding – A Comprehensive Analysis 21627
14 Hindustan Motors Ambassador - The End of an Era 14494
15 Click And Brick Of Bharat Matrimony 11944
16 Marketing 3.0 – Values Driven Marketing 14720
17 DRIP -The Marketing Communication Model 45447
18 How Titan Watches is Still a Market Leader-Brand Identity! 12144
19 Social Media Marketing - A Double Edge Sword 11372
20 Repackaging And Repositioning - Gaining Competitive Advantage 15156
21 Senior Citizens as Target Group 11179
22 Cause Related Marketing: Giving More Than Just Spare Change? 11264
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17714
24 Let’s Get Packing - Importance of Packaging 11646
25 Thums Up - A Thundering Success 14138
26 Rural Marketing: Challenges Opportunities and Beyond 22072
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22064
28 Creative Marketing Communication: Interactive Advertising Campaigns 11028
29 What is Shockvertising? 25785
30 Marketing Through Sports: The Evolution and Future 29010
31 Village Laundry Service, A Story Of The Start Up 11880
32 Being Flawsome - Ensuring Brand Loyalty 14881
33 Chanakya Niti And Marketing Strategies 20277
34 Royal Enfield Bullet - Felt The Thump! 11136
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22821
36 Subliminal Marketing - What You See You May Not See! 14820
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16305
38 Customer Is King – Make The King Happy 24310
39 Marketing Strategies & Innovations In The Services Sector 14448
40 Segmentation Targeting & Positioning-Defining Product Lines 27117
41 Role Of Technology In Marketing 20925
42 How To Create Snob Effect In Marketing? 14732
43 Health Insurance: A Push Or A Pull Product? 11207
44 A Strategic Perspective Of Kerala Tourism 26832
45 Opportunities In Online Marketing 10334
46 Challenges Of Digital Marketing 18550
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10674
48 Then & Now - A Coke Story 14322
49 What's This App - Whatsapp Success Story! 25251
50 Flying High: What Keeps Indigo Going 11311
51 Brand Activation: Bringing Spirit Of Brands To Life 16079
52 Indian Rural Market: The Next Big Thing 23985
53 Oreo – Milky’s Favourite Cookie Turns 100 10754
54 The Happy Birds: Success Story of Angry Birds 11865
55 Tata Motors JLR - The Success Story 14465
56 An Analysis On Lux Beauty Soap 39756
57 Latest Trend In Marketing Environment: Viral Marketing 9949
58 Impact Of The ZooZoo Commercials For Value Added Services 16438
59 What Can We Learn From Strategy Games 13929
60 The Reverse of Marketing=De-Marketing 17479
61 Is There A Better Way To Sell To Rural Market 12443
62 Why & How Marketers Target Kids 15489
63 Disruptive Innovation: Strategist’s Dilemma 10914
64 Entry Strategies For Automobile Companies In African Markets 13649
65 Park Avenue I.Q: New Name In The World Of Deodorants 16789
66 Flipkart.com - The Success Saga 21792
67 Pester Power: The Influential Kids 12017
68 Destination Branding- How does it Work 13221
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14952
70 Dirty Marketing- Fighting brands unethically 11404
71 Hero Honda Rebranding to Hero MotoCorp 14184
72 Standardize or Localize- A better way to lead markets 11782
73 Critical Success Factors for Devising Strategies for Airline Players 19144
74 Mom and Pop Stores Score Over Giant Supermarkets 11276
75 Regional Aspiration Marketing- A Step Further 10622
76 Value and benefit- The customer perspective 14159
77 Merchandising- The Brand Building Strategy 9995
78 The ill-effects of Globalization 10229
79 Brand Ferrari - The Dream Machine 13032
80 Retail Industry : Boon or Bane ? 12666
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20817
82 Premium Brands- Prestige, Value and Quality 20048
83 JustDial: The Information and Business Listings Directory 24101
84 Corporate branding vs Product branding 13415
85 Sales vs Marketing - Do They complement or compete ? 29072
86 Is Advertising an art of Lying ? 16008
87 Glocalization-The McD and KFC Way ? 12722
88 Breakthrough Products: Entering a New World 25323
89 4 P's of Management 56575
90 Walt Disney: A Magical Brand 16424
91 Evaluating Advertisement Campaigns: Analyzing Customers 10456
92 Brand Manchester United : A Theatre of Dreams 10505
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12180
94 10 Reasons Why Airline Industry is Unique ? 49117
95 Role of Brand Ambassadors in Recession 10309
96 Reverse Pricing - Getting it Right ! 11554
97 Copyright & Trademark violations: Rural Marketing Success ? 14773
98 Premium Niche Marketing: Small World and Big Business 15119
99 Surrogate Advertising: Softly promoting hard products 10277
100 TATA Nano : Khushiyon Ki Chaabi 14457
 
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