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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12831
2 Growing Business through Customer Funnels 6073
3 Business Strategy in a Digital Age 10041
4 Live Video Marketing- Influencing Customers Real-time 8344
5 Marketing Insights for Software Startups 8360
6 Difference between Customer and Consumer 12316
7 Business Strategy of Uber in Europe & its Way Ahead 21393
8 Fogg Deodorants- Capturing the Market 34249
9 E-commerce - Threat to Traditional Retail? 11714
10 Experience Gifting - A Boom in Gifting Industry 12911
11 Pester Power: Influence of Children in Purchase decision 11341
12 Marketing Through Mascot – Building Brand Identity 12372
13 Reebok’s Rebranding – A Comprehensive Analysis 21414
14 Hindustan Motors Ambassador - The End of an Era 14375
15 Click And Brick Of Bharat Matrimony 11820
16 Marketing 3.0 – Values Driven Marketing 14552
17 DRIP -The Marketing Communication Model 45214
18 How Titan Watches is Still a Market Leader-Brand Identity! 12020
19 Social Media Marketing - A Double Edge Sword 11290
20 Repackaging And Repositioning - Gaining Competitive Advantage 15036
21 Senior Citizens as Target Group 11073
22 Cause Related Marketing: Giving More Than Just Spare Change? 11177
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17623
24 Let’s Get Packing - Importance of Packaging 11588
25 Thums Up - A Thundering Success 13975
26 Rural Marketing: Challenges Opportunities and Beyond 21977
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22008
28 Creative Marketing Communication: Interactive Advertising Campaigns 10934
29 What is Shockvertising? 25640
30 Marketing Through Sports: The Evolution and Future 28940
31 Village Laundry Service, A Story Of The Start Up 11748
32 Being Flawsome - Ensuring Brand Loyalty 14817
33 Chanakya Niti And Marketing Strategies 20171
34 Royal Enfield Bullet - Felt The Thump! 11034
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22677
36 Subliminal Marketing - What You See You May Not See! 14746
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16143
38 Customer Is King – Make The King Happy 24192
39 Marketing Strategies & Innovations In The Services Sector 14340
40 Segmentation Targeting & Positioning-Defining Product Lines 27011
41 Role Of Technology In Marketing 20843
42 How To Create Snob Effect In Marketing? 14637
43 Health Insurance: A Push Or A Pull Product? 11155
44 A Strategic Perspective Of Kerala Tourism 26707
45 Opportunities In Online Marketing 10278
46 Challenges Of Digital Marketing 18437
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10586
48 Then & Now - A Coke Story 14227
49 What's This App - Whatsapp Success Story! 25190
50 Flying High: What Keeps Indigo Going 11196
51 Brand Activation: Bringing Spirit Of Brands To Life 16012
52 Indian Rural Market: The Next Big Thing 23926
53 Oreo – Milky’s Favourite Cookie Turns 100 10674
54 The Happy Birds: Success Story of Angry Birds 11771
55 Tata Motors JLR - The Success Story 14364
56 An Analysis On Lux Beauty Soap 39616
57 Latest Trend In Marketing Environment: Viral Marketing 9887
58 Impact Of The ZooZoo Commercials For Value Added Services 16311
59 What Can We Learn From Strategy Games 13878
60 The Reverse of Marketing=De-Marketing 17334
61 Is There A Better Way To Sell To Rural Market 12373
62 Why & How Marketers Target Kids 15325
63 Disruptive Innovation: Strategist’s Dilemma 10815
64 Entry Strategies For Automobile Companies In African Markets 13566
65 Park Avenue I.Q: New Name In The World Of Deodorants 16696
66 Flipkart.com - The Success Saga 21673
67 Pester Power: The Influential Kids 11924
68 Destination Branding- How does it Work 13153
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14837
70 Dirty Marketing- Fighting brands unethically 11282
71 Hero Honda Rebranding to Hero MotoCorp 14019
72 Standardize or Localize- A better way to lead markets 11727
73 Critical Success Factors for Devising Strategies for Airline Players 19036
74 Mom and Pop Stores Score Over Giant Supermarkets 11178
75 Regional Aspiration Marketing- A Step Further 10542
76 Value and benefit- The customer perspective 14110
77 Merchandising- The Brand Building Strategy 9935
78 The ill-effects of Globalization 10180
79 Brand Ferrari - The Dream Machine 12964
80 Retail Industry : Boon or Bane ? 12595
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20709
82 Premium Brands- Prestige, Value and Quality 19849
83 JustDial: The Information and Business Listings Directory 23954
84 Corporate branding vs Product branding 13349
85 Sales vs Marketing - Do They complement or compete ? 28943
86 Is Advertising an art of Lying ? 15938
87 Glocalization-The McD and KFC Way ? 12575
88 Breakthrough Products: Entering a New World 25214
89 4 P's of Management 56430
90 Walt Disney: A Magical Brand 16279
91 Evaluating Advertisement Campaigns: Analyzing Customers 10389
92 Brand Manchester United : A Theatre of Dreams 10424
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12125
94 10 Reasons Why Airline Industry is Unique ? 48990
95 Role of Brand Ambassadors in Recession 10253
96 Reverse Pricing - Getting it Right ! 11474
97 Copyright & Trademark violations: Rural Marketing Success ? 14709
98 Premium Niche Marketing: Small World and Big Business 15017
99 Surrogate Advertising: Softly promoting hard products 10214
100 TATA Nano : Khushiyon Ki Chaabi 14316
 
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