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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12871
2 Growing Business through Customer Funnels 6103
3 Business Strategy in a Digital Age 10107
4 Live Video Marketing- Influencing Customers Real-time 8369
5 Marketing Insights for Software Startups 8403
6 Difference between Customer and Consumer 12403
7 Business Strategy of Uber in Europe & its Way Ahead 21479
8 Fogg Deodorants- Capturing the Market 34327
9 E-commerce - Threat to Traditional Retail? 11781
10 Experience Gifting - A Boom in Gifting Industry 12951
11 Pester Power: Influence of Children in Purchase decision 11399
12 Marketing Through Mascot – Building Brand Identity 12409
13 Reebok’s Rebranding – A Comprehensive Analysis 21536
14 Hindustan Motors Ambassador - The End of an Era 14438
15 Click And Brick Of Bharat Matrimony 11885
16 Marketing 3.0 – Values Driven Marketing 14652
17 DRIP -The Marketing Communication Model 45353
18 How Titan Watches is Still a Market Leader-Brand Identity! 12100
19 Social Media Marketing - A Double Edge Sword 11333
20 Repackaging And Repositioning - Gaining Competitive Advantage 15091
21 Senior Citizens as Target Group 11128
22 Cause Related Marketing: Giving More Than Just Spare Change? 11219
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17669
24 Let’s Get Packing - Importance of Packaging 11612
25 Thums Up - A Thundering Success 14077
26 Rural Marketing: Challenges Opportunities and Beyond 22025
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22034
28 Creative Marketing Communication: Interactive Advertising Campaigns 10984
29 What is Shockvertising? 25717
30 Marketing Through Sports: The Evolution and Future 28976
31 Village Laundry Service, A Story Of The Start Up 11810
32 Being Flawsome - Ensuring Brand Loyalty 14850
33 Chanakya Niti And Marketing Strategies 20228
34 Royal Enfield Bullet - Felt The Thump! 11092
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22754
36 Subliminal Marketing - What You See You May Not See! 14786
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16232
38 Customer Is King – Make The King Happy 24252
39 Marketing Strategies & Innovations In The Services Sector 14397
40 Segmentation Targeting & Positioning-Defining Product Lines 27064
41 Role Of Technology In Marketing 20894
42 How To Create Snob Effect In Marketing? 14685
43 Health Insurance: A Push Or A Pull Product? 11177
44 A Strategic Perspective Of Kerala Tourism 26777
45 Opportunities In Online Marketing 10304
46 Challenges Of Digital Marketing 18495
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10631
48 Then & Now - A Coke Story 14280
49 What's This App - Whatsapp Success Story! 25218
50 Flying High: What Keeps Indigo Going 11259
51 Brand Activation: Bringing Spirit Of Brands To Life 16047
52 Indian Rural Market: The Next Big Thing 23958
53 Oreo – Milky’s Favourite Cookie Turns 100 10715
54 The Happy Birds: Success Story of Angry Birds 11821
55 Tata Motors JLR - The Success Story 14417
56 An Analysis On Lux Beauty Soap 39688
57 Latest Trend In Marketing Environment: Viral Marketing 9916
58 Impact Of The ZooZoo Commercials For Value Added Services 16375
59 What Can We Learn From Strategy Games 13900
60 The Reverse of Marketing=De-Marketing 17413
61 Is There A Better Way To Sell To Rural Market 12407
62 Why & How Marketers Target Kids 15414
63 Disruptive Innovation: Strategist’s Dilemma 10872
64 Entry Strategies For Automobile Companies In African Markets 13617
65 Park Avenue I.Q: New Name In The World Of Deodorants 16749
66 Flipkart.com - The Success Saga 21741
67 Pester Power: The Influential Kids 11976
68 Destination Branding- How does it Work 13195
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14899
70 Dirty Marketing- Fighting brands unethically 11353
71 Hero Honda Rebranding to Hero MotoCorp 14126
72 Standardize or Localize- A better way to lead markets 11758
73 Critical Success Factors for Devising Strategies for Airline Players 19092
74 Mom and Pop Stores Score Over Giant Supermarkets 11231
75 Regional Aspiration Marketing- A Step Further 10587
76 Value and benefit- The customer perspective 14133
77 Merchandising- The Brand Building Strategy 9965
78 The ill-effects of Globalization 10203
79 Brand Ferrari - The Dream Machine 12996
80 Retail Industry : Boon or Bane ? 12630
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20758
82 Premium Brands- Prestige, Value and Quality 19942
83 JustDial: The Information and Business Listings Directory 24048
84 Corporate branding vs Product branding 13381
85 Sales vs Marketing - Do They complement or compete ? 29007
86 Is Advertising an art of Lying ? 15977
87 Glocalization-The McD and KFC Way ? 12646
88 Breakthrough Products: Entering a New World 25265
89 4 P's of Management 56507
90 Walt Disney: A Magical Brand 16346
91 Evaluating Advertisement Campaigns: Analyzing Customers 10423
92 Brand Manchester United : A Theatre of Dreams 10461
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12149
94 10 Reasons Why Airline Industry is Unique ? 49052
95 Role of Brand Ambassadors in Recession 10281
96 Reverse Pricing - Getting it Right ! 11515
97 Copyright & Trademark violations: Rural Marketing Success ? 14743
98 Premium Niche Marketing: Small World and Big Business 15071
99 Surrogate Advertising: Softly promoting hard products 10245
100 TATA Nano : Khushiyon Ki Chaabi 14395
 
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