1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 7383
2 Growing Business through Customer Funnels 3269
3 Business Strategy in a Digital Age 6383
4 Live Video Marketing- Influencing Customers Real-time 5864
5 Marketing Insights for Software Startups 6107
6 Difference between Customer and Consumer 8419
7 Business Strategy of Uber in Europe & its Way Ahead 17320
8 Fogg Deodorants- Capturing the Market 27940
9 E-commerce - Threat to Traditional Retail? 8249
10 Experience Gifting - A Boom in Gifting Industry 9489
11 Pester Power: Influence of Children in Purchase decision 7657
12 Marketing Through Mascot – Building Brand Identity 8988
13 Reebok’s Rebranding – A Comprehensive Analysis 15901
14 Hindustan Motors Ambassador - The End of an Era 10086
15 Click And Brick Of Bharat Matrimony 8324
16 Marketing 3.0 – Values Driven Marketing 10396
17 DRIP -The Marketing Communication Model 33891
18 How Titan Watches is Still a Market Leader-Brand Identity! 8141
19 Social Media Marketing - A Double Edge Sword 8629
20 Repackaging And Repositioning - Gaining Competitive Advantage 12173
21 Senior Citizens as Target Group 7949
22 Cause Related Marketing: Giving More Than Just Spare Change? 8174
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 13070
24 Let’s Get Packing - Importance of Packaging 8862
25 Thums Up - A Thundering Success 9932
26 Rural Marketing: Challenges Opportunities and Beyond 18211
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19618
28 Creative Marketing Communication: Interactive Advertising Campaigns 7686
29 What is Shockvertising? 20650
30 Marketing Through Sports: The Evolution and Future 26134
31 Village Laundry Service, A Story Of The Start Up 7924
32 Being Flawsome - Ensuring Brand Loyalty 12172
33 Chanakya Niti And Marketing Strategies 16633
34 Royal Enfield Bullet - Felt The Thump! 8142
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 17756
36 Subliminal Marketing - What You See You May Not See! 11631
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 9397
38 Customer Is King – Make The King Happy 20064
39 Marketing Strategies & Innovations In The Services Sector 11324
40 Segmentation Targeting & Positioning-Defining Product Lines 23243
41 Role Of Technology In Marketing 17615
42 How To Create Snob Effect In Marketing? 11378
43 Health Insurance: A Push Or A Pull Product? 8946
44 A Strategic Perspective Of Kerala Tourism 22713
45 Opportunities In Online Marketing 7924
46 Challenges Of Digital Marketing 14913
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8455
48 Then & Now - A Coke Story 10943
49 What's This App - Whatsapp Success Story! 22424
50 Flying High: What Keeps Indigo Going 7774
51 Brand Activation: Bringing Spirit Of Brands To Life 12775
52 Indian Rural Market: The Next Big Thing 21143
53 Oreo – Milky’s Favourite Cookie Turns 100 8154
54 The Happy Birds: Success Story of Angry Birds 8443
55 Tata Motors JLR - The Success Story 11319
56 An Analysis On Lux Beauty Soap 33684
57 Latest Trend In Marketing Environment: Viral Marketing 7770
58 Impact Of The ZooZoo Commercials For Value Added Services 12773
59 What Can We Learn From Strategy Games 11608
60 The Reverse of Marketing=De-Marketing 13666
61 Is There A Better Way To Sell To Rural Market 9838
62 Why & How Marketers Target Kids 10413
63 Disruptive Innovation: Strategist’s Dilemma 8160
64 Entry Strategies For Automobile Companies In African Markets 10476
65 Park Avenue I.Q: New Name In The World Of Deodorants 13390
66 Flipkart.com - The Success Saga 18537
67 Pester Power: The Influential Kids 9097
68 Destination Branding- How does it Work 10537
69 Maruti Suzuki Kizashi - New Car, Old Strategies 11102
70 Dirty Marketing- Fighting brands unethically 7986
71 Hero Honda Rebranding to Hero MotoCorp 10369
72 Standardize or Localize- A better way to lead markets 9483
73 Critical Success Factors for Devising Strategies for Airline Players 15528
74 Mom and Pop Stores Score Over Giant Supermarkets 8054
75 Regional Aspiration Marketing- A Step Further 8051
76 Value and benefit- The customer perspective 11420
77 Merchandising- The Brand Building Strategy 7449
78 The ill-effects of Globalization 7703
79 Brand Ferrari - The Dream Machine 9905
80 Retail Industry : Boon or Bane ? 10233
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 17627
82 Premium Brands- Prestige, Value and Quality 15250
83 JustDial: The Information and Business Listings Directory 19991
84 Corporate branding vs Product branding 10795
85 Sales vs Marketing - Do They complement or compete ? 24732
86 Is Advertising an art of Lying ? 12191
87 Glocalization-The McD and KFC Way ? 8790
88 Breakthrough Products: Entering a New World 19827
89 4 P's of Management 45691
90 Walt Disney: A Magical Brand 12071
91 Evaluating Advertisement Campaigns: Analyzing Customers 7683
92 Brand Manchester United : A Theatre of Dreams 7510
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9754
94 10 Reasons Why Airline Industry is Unique ? 44144
95 Role of Brand Ambassadors in Recession 7576
96 Reverse Pricing - Getting it Right ! 8002
97 Copyright & Trademark violations: Rural Marketing Success ? 11841
98 Premium Niche Marketing: Small World and Big Business 11607
99 Surrogate Advertising: Softly promoting hard products 7587
100 TATA Nano : Khushiyon Ki Chaabi 10627
 
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