1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 6140
2 Growing Business through Customer Funnels 2775
3 Business Strategy in a Digital Age 5679
4 Live Video Marketing- Influencing Customers Real-time 5507
5 Marketing Insights for Software Startups 5416
6 Difference between Customer and Consumer 7778
7 Business Strategy of Uber in Europe & its Way Ahead 16403
8 Fogg Deodorants- Capturing the Market 26488
9 E-commerce - Threat to Traditional Retail? 7419
10 Experience Gifting - A Boom in Gifting Industry 8817
11 Pester Power: Influence of Children in Purchase decision 7177
12 Marketing Through Mascot – Building Brand Identity 8364
13 Reebok’s Rebranding – A Comprehensive Analysis 15137
14 Hindustan Motors Ambassador - The End of an Era 9445
15 Click And Brick Of Bharat Matrimony 7917
16 Marketing 3.0 – Values Driven Marketing 9785
17 DRIP -The Marketing Communication Model 31179
18 Analysis Of Porters Diamond Framework For India 18419
19 How Titan Watches is Still a Market Leader-Brand Identity! 7666
20 Social Media Marketing - A Double Edge Sword 8197
21 Repackaging And Repositioning - Gaining Competitive Advantage 11756
22 Senior Citizens as Target Group 7215
23 Cause Related Marketing: Giving More Than Just Spare Change? 7789
24 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 11924
25 Let’s Get Packing - Importance of Packaging 8409
26 Thums Up - A Thundering Success 9517
27 Rural Marketing: Challenges Opportunities and Beyond 17515
28 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19333
29 Creative Marketing Communication: Interactive Advertising Campaigns 7208
30 What is Shockvertising? 19499
31 Marketing Mix from 4P's to 4A's 35641
32 Marketing Through Sports: The Evolution and Future 25692
33 Porters Five Forces In The Temping Industry 7156
34 Village Laundry Service, A Story Of The Start Up 7544
35 Being Flawsome - Ensuring Brand Loyalty 11764
36 Chanakya Niti And Marketing Strategies 15846
37 Royal Enfield Bullet - Felt The Thump! 7797
38 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 16956
39 Subliminal Marketing - What You See You May Not See! 11111
40 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 8135
41 Customer Is King – Make The King Happy 19309
42 Marketing Strategies & Innovations In The Services Sector 10906
43 Segmentation Targeting & Positioning-Defining Product Lines 22571
44 Role Of Technology In Marketing 16992
45 How To Create Snob Effect In Marketing? 11007
46 Health Insurance: A Push Or A Pull Product? 8634
47 A Strategic Perspective Of Kerala Tourism 21972
48 Opportunities In Online Marketing 7567
49 Challenges Of Digital Marketing 14214
50 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8180
51 Then & Now - A Coke Story 10512
52 What's This App - Whatsapp Success Story! 22138
53 Porter’s Five Forces Analysis - Power Sector 25597
54 Flying High: What Keeps Indigo Going 7396
55 Brand Activation: Bringing Spirit Of Brands To Life 12182
56 Indian Rural Market: The Next Big Thing 20776
57 Oreo – Milky’s Favourite Cookie Turns 100 7817
58 The Happy Birds: Success Story of Angry Birds 8087
59 Tata Motors JLR - The Success Story 10972
60 An Analysis On Lux Beauty Soap 32366
61 Latest Trend In Marketing Environment: Viral Marketing 7550
62 Impact Of The ZooZoo Commercials For Value Added Services 12254
63 What Can We Learn From Strategy Games 11311
64 The Reverse of Marketing=De-Marketing 13212
65 Is There A Better Way To Sell To Rural Market 9479
66 Why & How Marketers Target Kids 9462
67 Disruptive Innovation: Strategist’s Dilemma 7821
68 Entry Strategies For Automobile Companies In African Markets 9938
69 Park Avenue I.Q: New Name In The World Of Deodorants 12969
70 Flipkart.com - The Success Saga 18201
71 Pester Power: The Influential Kids 8701
72 Destination Branding- How does it Work 10198
73 Maruti Suzuki Kizashi - New Car, Old Strategies 10655
74 Dirty Marketing- Fighting brands unethically 7539
75 Hero Honda Rebranding to Hero MotoCorp 9910
76 Standardize or Localize- A better way to lead markets 9168
77 Critical Success Factors for Devising Strategies for Airline Players 14942
78 Mom and Pop Stores Score Over Giant Supermarkets 7714
79 Regional Aspiration Marketing- A Step Further 7806
80 Value and benefit- The customer perspective 10938
81 Merchandising- The Brand Building Strategy 7167
82 The ill-effects of Globalization 7345
83 Brand Ferrari - The Dream Machine 9551
84 Retail Industry : Boon or Bane ? 9945
85 IBM: Greatest Corporate Turnaround Stories of 20th Century 17276
86 Premium Brands- Prestige, Value and Quality 14662
87 JustDial: The Information and Business Listings Directory 19687
88 Corporate branding vs Product branding 10433
89 Sales vs Marketing - Do They complement or compete ? 23878
90 Is Advertising an art of Lying ? 11507
91 Glocalization-The McD and KFC Way ? 8391
92 Breakthrough Products: Entering a New World 19113
93 4 P's of Management 43298
94 Walt Disney: A Magical Brand 11418
95 Evaluating Advertisement Campaigns: Analyzing Customers 7363
96 Brand Manchester United : A Theatre of Dreams 7227
97 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9462
98 10 Reasons Why Airline Industry is Unique ? 42725
99 Role of Brand Ambassadors in Recession 7225
100 Reverse Pricing - Getting it Right ! 7551
 
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