1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 7742
2 Growing Business through Customer Funnels 3414
3 Business Strategy in a Digital Age 6554
4 Live Video Marketing- Influencing Customers Real-time 5978
5 Marketing Insights for Software Startups 6199
6 Difference between Customer and Consumer 8641
7 Business Strategy of Uber in Europe & its Way Ahead 17557
8 Fogg Deodorants- Capturing the Market 28388
9 E-commerce - Threat to Traditional Retail? 8439
10 Experience Gifting - A Boom in Gifting Industry 9734
11 Pester Power: Influence of Children in Purchase decision 7789
12 Marketing Through Mascot – Building Brand Identity 9146
13 Reebok’s Rebranding – A Comprehensive Analysis 16112
14 Hindustan Motors Ambassador - The End of an Era 10306
15 Click And Brick Of Bharat Matrimony 8452
16 Marketing 3.0 – Values Driven Marketing 10590
17 DRIP -The Marketing Communication Model 34534
18 How Titan Watches is Still a Market Leader-Brand Identity! 8269
19 Social Media Marketing - A Double Edge Sword 8751
20 Repackaging And Repositioning - Gaining Competitive Advantage 12295
21 Senior Citizens as Target Group 8169
22 Cause Related Marketing: Giving More Than Just Spare Change? 8280
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 13378
24 Let’s Get Packing - Importance of Packaging 8983
25 Thums Up - A Thundering Success 10060
26 Rural Marketing: Challenges Opportunities and Beyond 18385
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19705
28 Creative Marketing Communication: Interactive Advertising Campaigns 7823
29 What is Shockvertising? 20964
30 Marketing Through Sports: The Evolution and Future 26253
31 Village Laundry Service, A Story Of The Start Up 8043
32 Being Flawsome - Ensuring Brand Loyalty 12291
33 Chanakya Niti And Marketing Strategies 16795
34 Royal Enfield Bullet - Felt The Thump! 8255
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 17994
36 Subliminal Marketing - What You See You May Not See! 11768
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 9848
38 Customer Is King – Make The King Happy 20294
39 Marketing Strategies & Innovations In The Services Sector 11454
40 Segmentation Targeting & Positioning-Defining Product Lines 23429
41 Role Of Technology In Marketing 17865
42 How To Create Snob Effect In Marketing? 11495
43 Health Insurance: A Push Or A Pull Product? 9048
44 A Strategic Perspective Of Kerala Tourism 22948
45 Opportunities In Online Marketing 8026
46 Challenges Of Digital Marketing 15156
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8539
48 Then & Now - A Coke Story 11073
49 What's This App - Whatsapp Success Story! 22532
50 Flying High: What Keeps Indigo Going 7884
51 Brand Activation: Bringing Spirit Of Brands To Life 12976
52 Indian Rural Market: The Next Big Thing 21255
53 Oreo – Milky’s Favourite Cookie Turns 100 8240
54 The Happy Birds: Success Story of Angry Birds 8555
55 Tata Motors JLR - The Success Story 11487
56 An Analysis On Lux Beauty Soap 34087
57 Latest Trend In Marketing Environment: Viral Marketing 7853
58 Impact Of The ZooZoo Commercials For Value Added Services 12975
59 What Can We Learn From Strategy Games 11732
60 The Reverse of Marketing=De-Marketing 13826
61 Is There A Better Way To Sell To Rural Market 9953
62 Why & How Marketers Target Kids 10652
63 Disruptive Innovation: Strategist’s Dilemma 8337
64 Entry Strategies For Automobile Companies In African Markets 10585
65 Park Avenue I.Q: New Name In The World Of Deodorants 13544
66 Flipkart.com - The Success Saga 18665
67 Pester Power: The Influential Kids 9192
68 Destination Branding- How does it Work 10658
69 Maruti Suzuki Kizashi - New Car, Old Strategies 11297
70 Dirty Marketing- Fighting brands unethically 8123
71 Hero Honda Rebranding to Hero MotoCorp 10504
72 Standardize or Localize- A better way to lead markets 9570
73 Critical Success Factors for Devising Strategies for Airline Players 15705
74 Mom and Pop Stores Score Over Giant Supermarkets 8174
75 Regional Aspiration Marketing- A Step Further 8149
76 Value and benefit- The customer perspective 11580
77 Merchandising- The Brand Building Strategy 7538
78 The ill-effects of Globalization 7811
79 Brand Ferrari - The Dream Machine 10010
80 Retail Industry : Boon or Bane ? 10317
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 17733
82 Premium Brands- Prestige, Value and Quality 15399
83 JustDial: The Information and Business Listings Directory 20089
84 Corporate branding vs Product branding 10947
85 Sales vs Marketing - Do They complement or compete ? 24898
86 Is Advertising an art of Lying ? 12430
87 Glocalization-The McD and KFC Way ? 8966
88 Breakthrough Products: Entering a New World 20020
89 4 P's of Management 46439
90 Walt Disney: A Magical Brand 12260
91 Evaluating Advertisement Campaigns: Analyzing Customers 7823
92 Brand Manchester United : A Theatre of Dreams 7616
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9840
94 10 Reasons Why Airline Industry is Unique ? 44482
95 Role of Brand Ambassadors in Recession 7689
96 Reverse Pricing - Getting it Right ! 8140
97 Copyright & Trademark violations: Rural Marketing Success ? 11949
98 Premium Niche Marketing: Small World and Big Business 11723
99 Surrogate Advertising: Softly promoting hard products 7676
100 TATA Nano : Khushiyon Ki Chaabi 10765
 
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