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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 3567
2 Customer Metrics for Enhanced Marketing 1934
3 Growing Business through Customer Funnels 2361
4 Business Strategy in a Digital Age 5060
5 Live Video Marketing- Influencing Customers Real-time 5069
6 Digitalization Challenges at the Bottom of the Pyramid 4058
7 Marketing Insights for Software Startups 4911
8 Ecommerce Boom driven by AI, Analytics & Tech 3627
9 Digital Customer Experience at Touchpoints 3332
10 Brands and Colors Marketing- Leaving an Impression on the Mind 3003
11 Marketing Tools In Modern HR Practices 3294
12 The Challenge of Marketing an Online Game 2999
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2707
14 Are TV Ads Fading Away? 2442
15 Big Data or Marketing? Probably Both 2825
16 Difference between Customer and Consumer 7161
17 A Century of Cola Wars - Coca Cola & Pepsi 3536
18 Government Strategies Powering Entrepreneurial Ventures 3998
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3651
20 Is Print Media Really Dying? 4217
21 Audio Visual Industry and Changing Trends 4763
22 Prospective Path for Experiential Marketing 4513
23 Marketing to Men & Women- Sea of Pinks and Blues 2258
24 Public Relations- Eyes & Ears of an Organization 3065
25 Customer Relationship Management Through Loyalty 2863
26 Consumer Psychology & the Tendency to Spend 2972
27 Newspaper Sales and its Crucial Trade Strategies 2357
28 Originality vs Embellishment - The Better Marketing Strategy 2672
29 Simplicity is the Modern Mantra for Successful Branding 2695
30 Customer Engagement using the HASHTAG Media 2510
31 How “Internet of Things” will Change Traditional Business 2593
32 Social Commerce - Influence on Business & Brand Image 1841
33 Cannibalization of Sales- Similar Products Affecting Business 6523
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2386
35 Brand - Its All in the Name 1826
36 Word of Mouth Marketing - Creating Brand Awareness 3372
37 Should Education be Marketed? 2003
38 Power of Hashtags to Enhance your Brand 2247
39 Creating Brand Awareness with Picture Posting on Social Media 2274
40 Marketing for Startups in Existing vs New Markets 1854
41 Impact of Patanjali on the Indian FMCG Industry 9708
42 Disruptive Marketing - Discovering the Blue Ocean 1800
43 Product Packaging- Improving the Brand Image of a Product 1748
44 Challenge of Marketing Government Schemes to Rural Customers in India 2338
45 Building your Business with Zero Budgets 1735
46 Social Media Marketing- Challenges and Importance 2566
47 Creating a Successful Mobile App 1410
48 Relation between Brand Image and Consumer Preference 2987
49 Go-To-Market Strategy For Small Businesses 2330
50 Increasing the Textile Lifecycle for a Better Environment 1403
51 What is Ephemeral Marketing? 6509
52 Customer Experience in a B2B Company 2117
53 Marketing in Service Provider Industries by Building Relationships 1959
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 2089
55 Make in India vs Innovate in India 3045
56 The Unheard Story of Online Healthcare Marketing In India 2981
57 Realizing India’s Demographic Dividend 2372
58 Digital Marketing - New Trends Helping Maximize Profits 2234
59 Customer Engagement vs Customer Loyalty 3443
60 Is Free Basics really Net Neutrality? 2679
61 How Nobel Prize got its Brand Image? 2101
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2921
63 Business Strategy of Uber in Europe & its Way Ahead 15191
64 Omni Channel Retail – Click and Mortar 4648
65 How To Write And Execute A Media Plan? 1979
66 What is Risk Management? 2029
67 How to write a Marketing Plan? 2551
68 Innovative Companies and their GenY Customers 2201
69 Are Smart Cities Really Smart? 2259
70 Consumer Insights- Understanding the Customers Better 1791
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2650
72 The Future of Tourism Marketing 3052
73 Promotion and Advertising: Is It Always true? 2180
74 FMCGs in E-Commerce – Where are they today? 2230
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1482
76 Dangers of Redefining your Brand 1695
77 Customer’s Choice or Company’s Impulse and Convenience? 1776
78 Refurbished Goods: The New Way to Shop 1936
79 Optimizing Benefits of Advertising Pre-tests 2887
80 Maggi- An Emotional Saga for a Customer 2051
81 Millennials Marketing- Reaching out to the Social Generation 1754
82 Aid and Governance Strategies to make India a Global Brand 1674
83 Paradigm Shift in Retail Branding 2373
84 E-Commerce Bubble- Myth or Reality 3729
85 TV Channels Betting Big on their Apps 2170
86 Long Format Ads - Connecting Emotionally through a Story 2380
87 Marketing in Rural India- A Challenging Prospect 4209
88 Transmedia Storytelling - Power of Multiple Media Channels 2776
89 The Challenges of Marketing in India 3854
90 Organizations Adapting to the Changing Business Environment 1825
91 The Rise and Fall of Maggi in India 4688
92 Surrogate Advertising - Hidden Yet Visible Products 2227
93 Reference Groups - Influencing Customer Opinions 2941
94 How Do Consumers Make Decisions? 2551
95 Multifaceted Transformation of Marketing Channels 1591
96 Era of Digital Marketing - Acquiring Customers through Internet 2051
97 #Hashtag – Beginning of a New Era of Marketing 1999
98 Celebrity Endorsements in India 8794
99 Marketing Channel Mix- An Insight 1791
100 Guerrilla Marketing - Catching the Customer's Imagination 1910
 
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