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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12926
2 Growing Business through Customer Funnels 6150
3 Business Strategy in a Digital Age 10186
4 Live Video Marketing- Influencing Customers Real-time 8406
5 Marketing Insights for Software Startups 8465
6 Difference between Customer and Consumer 12582
7 Business Strategy of Uber in Europe & its Way Ahead 21601
8 Fogg Deodorants- Capturing the Market 34435
9 E-commerce - Threat to Traditional Retail? 11871
10 Experience Gifting - A Boom in Gifting Industry 13013
11 Pester Power: Influence of Children in Purchase decision 11484
12 Marketing Through Mascot – Building Brand Identity 12455
13 Reebok’s Rebranding – A Comprehensive Analysis 21683
14 Hindustan Motors Ambassador - The End of an Era 14559
15 Click And Brick Of Bharat Matrimony 11997
16 Marketing 3.0 – Values Driven Marketing 14762
17 DRIP -The Marketing Communication Model 45538
18 How Titan Watches is Still a Market Leader-Brand Identity! 12174
19 Social Media Marketing - A Double Edge Sword 11393
20 Repackaging And Repositioning - Gaining Competitive Advantage 15192
21 Senior Citizens as Target Group 11206
22 Cause Related Marketing: Giving More Than Just Spare Change? 11287
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17743
24 Let’s Get Packing - Importance of Packaging 11661
25 Thums Up - A Thundering Success 14188
26 Rural Marketing: Challenges Opportunities and Beyond 22100
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22077
28 Creative Marketing Communication: Interactive Advertising Campaigns 11063
29 What is Shockvertising? 25833
30 Marketing Through Sports: The Evolution and Future 29025
31 Village Laundry Service, A Story Of The Start Up 11959
32 Being Flawsome - Ensuring Brand Loyalty 14900
33 Chanakya Niti And Marketing Strategies 20309
34 Royal Enfield Bullet - Felt The Thump! 11163
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22878
36 Subliminal Marketing - What You See You May Not See! 14836
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16356
38 Customer Is King – Make The King Happy 24344
39 Marketing Strategies & Innovations In The Services Sector 14485
40 Segmentation Targeting & Positioning-Defining Product Lines 27146
41 Role Of Technology In Marketing 20943
42 How To Create Snob Effect In Marketing? 14764
43 Health Insurance: A Push Or A Pull Product? 11213
44 A Strategic Perspective Of Kerala Tourism 26868
45 Opportunities In Online Marketing 10346
46 Challenges Of Digital Marketing 18584
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10697
48 Then & Now - A Coke Story 14346
49 What's This App - Whatsapp Success Story! 25275
50 Flying High: What Keeps Indigo Going 11351
51 Brand Activation: Bringing Spirit Of Brands To Life 16105
52 Indian Rural Market: The Next Big Thing 24005
53 Oreo – Milky’s Favourite Cookie Turns 100 10784
54 The Happy Birds: Success Story of Angry Birds 11906
55 Tata Motors JLR - The Success Story 14503
56 An Analysis On Lux Beauty Soap 39810
57 Latest Trend In Marketing Environment: Viral Marketing 9964
58 Impact Of The ZooZoo Commercials For Value Added Services 16472
59 What Can We Learn From Strategy Games 13948
60 The Reverse of Marketing=De-Marketing 17530
61 Is There A Better Way To Sell To Rural Market 12458
62 Why & How Marketers Target Kids 15536
63 Disruptive Innovation: Strategist’s Dilemma 10965
64 Entry Strategies For Automobile Companies In African Markets 13675
65 Park Avenue I.Q: New Name In The World Of Deodorants 16818
66 Flipkart.com - The Success Saga 21831
67 Pester Power: The Influential Kids 12042
68 Destination Branding- How does it Work 13235
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14986
70 Dirty Marketing- Fighting brands unethically 11442
71 Hero Honda Rebranding to Hero MotoCorp 14222
72 Standardize or Localize- A better way to lead markets 11796
73 Critical Success Factors for Devising Strategies for Airline Players 19188
74 Mom and Pop Stores Score Over Giant Supermarkets 11310
75 Regional Aspiration Marketing- A Step Further 10649
76 Value and benefit- The customer perspective 14178
77 Merchandising- The Brand Building Strategy 10016
78 The ill-effects of Globalization 10243
79 Brand Ferrari - The Dream Machine 13057
80 Retail Industry : Boon or Bane ? 12693
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20846
82 Premium Brands- Prestige, Value and Quality 20095
83 JustDial: The Information and Business Listings Directory 24142
84 Corporate branding vs Product branding 13430
85 Sales vs Marketing - Do They complement or compete ? 29107
86 Is Advertising an art of Lying ? 16024
87 Glocalization-The McD and KFC Way ? 12752
88 Breakthrough Products: Entering a New World 25358
89 4 P's of Management 56618
90 Walt Disney: A Magical Brand 16449
91 Evaluating Advertisement Campaigns: Analyzing Customers 10476
92 Brand Manchester United : A Theatre of Dreams 10525
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12196
94 10 Reasons Why Airline Industry is Unique ? 49154
95 Role of Brand Ambassadors in Recession 10331
96 Reverse Pricing - Getting it Right ! 11574
97 Copyright & Trademark violations: Rural Marketing Success ? 14789
98 Premium Niche Marketing: Small World and Big Business 15155
99 Surrogate Advertising: Softly promoting hard products 10290
100 TATA Nano : Khushiyon Ki Chaabi 14503
 
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