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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 11926
2 Growing Business through Customer Funnels 5360
3 Business Strategy in a Digital Age 9058
4 Live Video Marketing- Influencing Customers Real-time 7590
5 Marketing Insights for Software Startups 7665
6 Difference between Customer and Consumer 11236
7 Business Strategy of Uber in Europe & its Way Ahead 20294
8 Fogg Deodorants- Capturing the Market 32840
9 E-commerce - Threat to Traditional Retail? 10791
10 Experience Gifting - A Boom in Gifting Industry 12069
11 Pester Power: Influence of Children in Purchase decision 10238
12 Marketing Through Mascot – Building Brand Identity 11489
13 Reebok’s Rebranding – A Comprehensive Analysis 19543
14 Hindustan Motors Ambassador - The End of an Era 13242
15 Click And Brick Of Bharat Matrimony 10810
16 Marketing 3.0 – Values Driven Marketing 13160
17 DRIP -The Marketing Communication Model 43090
18 How Titan Watches is Still a Market Leader-Brand Identity! 10748
19 Social Media Marketing - A Double Edge Sword 10489
20 Repackaging And Repositioning - Gaining Competitive Advantage 14209
21 Senior Citizens as Target Group 10195
22 Cause Related Marketing: Giving More Than Just Spare Change? 10435
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16618
24 Let’s Get Packing - Importance of Packaging 10794
25 Thums Up - A Thundering Success 12537
26 Rural Marketing: Challenges Opportunities and Beyond 21045
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21269
28 Creative Marketing Communication: Interactive Advertising Campaigns 10004
29 What is Shockvertising? 24597
30 Marketing Through Sports: The Evolution and Future 28118
31 Village Laundry Service, A Story Of The Start Up 10708
32 Being Flawsome - Ensuring Brand Loyalty 14018
33 Chanakya Niti And Marketing Strategies 19148
34 Royal Enfield Bullet - Felt The Thump! 10128
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21406
36 Subliminal Marketing - What You See You May Not See! 13859
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15027
38 Customer Is King – Make The King Happy 23134
39 Marketing Strategies & Innovations In The Services Sector 13394
40 Segmentation Targeting & Positioning-Defining Product Lines 25849
41 Role Of Technology In Marketing 20109
42 How To Create Snob Effect In Marketing? 13706
43 Health Insurance: A Push Or A Pull Product? 10485
44 A Strategic Perspective Of Kerala Tourism 25614
45 Opportunities In Online Marketing 9548
46 Challenges Of Digital Marketing 17416
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9896
48 Then & Now - A Coke Story 13259
49 What's This App - Whatsapp Success Story! 24400
50 Flying High: What Keeps Indigo Going 10121
51 Brand Activation: Bringing Spirit Of Brands To Life 15253
52 Indian Rural Market: The Next Big Thing 23129
53 Oreo – Milky’s Favourite Cookie Turns 100 9766
54 The Happy Birds: Success Story of Angry Birds 10766
55 Tata Motors JLR - The Success Story 13408
56 An Analysis On Lux Beauty Soap 38341
57 Latest Trend In Marketing Environment: Viral Marketing 9142
58 Impact Of The ZooZoo Commercials For Value Added Services 15242
59 What Can We Learn From Strategy Games 13139
60 The Reverse of Marketing=De-Marketing 16263
61 Is There A Better Way To Sell To Rural Market 11621
62 Why & How Marketers Target Kids 14295
63 Disruptive Innovation: Strategist’s Dilemma 9930
64 Entry Strategies For Automobile Companies In African Markets 12744
65 Park Avenue I.Q: New Name In The World Of Deodorants 15881
66 Flipkart.com - The Success Saga 20742
67 Pester Power: The Influential Kids 11072
68 Destination Branding- How does it Work 12385
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13745
70 Dirty Marketing- Fighting brands unethically 10300
71 Hero Honda Rebranding to Hero MotoCorp 12898
72 Standardize or Localize- A better way to lead markets 10944
73 Critical Success Factors for Devising Strategies for Airline Players 18114
74 Mom and Pop Stores Score Over Giant Supermarkets 10264
75 Regional Aspiration Marketing- A Step Further 9667
76 Value and benefit- The customer perspective 13388
77 Merchandising- The Brand Building Strategy 9213
78 The ill-effects of Globalization 9507
79 Brand Ferrari - The Dream Machine 12103
80 Retail Industry : Boon or Bane ? 11904
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19770
82 Premium Brands- Prestige, Value and Quality 18284
83 JustDial: The Information and Business Listings Directory 22423
84 Corporate branding vs Product branding 12620
85 Sales vs Marketing - Do They complement or compete ? 27961
86 Is Advertising an art of Lying ? 15125
87 Glocalization-The McD and KFC Way ? 11530
88 Breakthrough Products: Entering a New World 24194
89 4 P's of Management 55221
90 Walt Disney: A Magical Brand 15306
91 Evaluating Advertisement Campaigns: Analyzing Customers 9525
92 Brand Manchester United : A Theatre of Dreams 9553
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11362
94 10 Reasons Why Airline Industry is Unique ? 47963
95 Role of Brand Ambassadors in Recession 9454
96 Reverse Pricing - Getting it Right ! 10547
97 Copyright & Trademark violations: Rural Marketing Success ? 13888
98 Premium Niche Marketing: Small World and Big Business 13942
99 Surrogate Advertising: Softly promoting hard products 9489
100 TATA Nano : Khushiyon Ki Chaabi 13149
 
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