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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12147
2 Growing Business through Customer Funnels 5529
3 Business Strategy in a Digital Age 9353
4 Live Video Marketing- Influencing Customers Real-time 7803
5 Marketing Insights for Software Startups 7818
6 Difference between Customer and Consumer 11510
7 Business Strategy of Uber in Europe & its Way Ahead 20595
8 Fogg Deodorants- Capturing the Market 33204
9 E-commerce - Threat to Traditional Retail? 11018
10 Experience Gifting - A Boom in Gifting Industry 12268
11 Pester Power: Influence of Children in Purchase decision 10528
12 Marketing Through Mascot – Building Brand Identity 11730
13 Reebok’s Rebranding – A Comprehensive Analysis 20242
14 Hindustan Motors Ambassador - The End of an Era 13553
15 Click And Brick Of Bharat Matrimony 11081
16 Marketing 3.0 – Values Driven Marketing 13484
17 DRIP -The Marketing Communication Model 43865
18 How Titan Watches is Still a Market Leader-Brand Identity! 11121
19 Social Media Marketing - A Double Edge Sword 10707
20 Repackaging And Repositioning - Gaining Competitive Advantage 14412
21 Senior Citizens as Target Group 10397
22 Cause Related Marketing: Giving More Than Just Spare Change? 10609
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16915
24 Let’s Get Packing - Importance of Packaging 11017
25 Thums Up - A Thundering Success 13006
26 Rural Marketing: Challenges Opportunities and Beyond 21298
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21480
28 Creative Marketing Communication: Interactive Advertising Campaigns 10247
29 What is Shockvertising? 24862
30 Marketing Through Sports: The Evolution and Future 28329
31 Village Laundry Service, A Story Of The Start Up 10970
32 Being Flawsome - Ensuring Brand Loyalty 14232
33 Chanakya Niti And Marketing Strategies 19436
34 Royal Enfield Bullet - Felt The Thump! 10351
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21741
36 Subliminal Marketing - What You See You May Not See! 14130
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15289
38 Customer Is King – Make The King Happy 23403
39 Marketing Strategies & Innovations In The Services Sector 13627
40 Segmentation Targeting & Positioning-Defining Product Lines 26316
41 Role Of Technology In Marketing 20290
42 How To Create Snob Effect In Marketing? 13948
43 Health Insurance: A Push Or A Pull Product? 10620
44 A Strategic Perspective Of Kerala Tourism 25871
45 Opportunities In Online Marketing 9729
46 Challenges Of Digital Marketing 17715
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10028
48 Then & Now - A Coke Story 13549
49 What's This App - Whatsapp Success Story! 24607
50 Flying High: What Keeps Indigo Going 10392
51 Brand Activation: Bringing Spirit Of Brands To Life 15427
52 Indian Rural Market: The Next Big Thing 23352
53 Oreo – Milky’s Favourite Cookie Turns 100 9991
54 The Happy Birds: Success Story of Angry Birds 11068
55 Tata Motors JLR - The Success Story 13637
56 An Analysis On Lux Beauty Soap 38724
57 Latest Trend In Marketing Environment: Viral Marketing 9318
58 Impact Of The ZooZoo Commercials For Value Added Services 15501
59 What Can We Learn From Strategy Games 13330
60 The Reverse of Marketing=De-Marketing 16516
61 Is There A Better Way To Sell To Rural Market 11810
62 Why & How Marketers Target Kids 14553
63 Disruptive Innovation: Strategist’s Dilemma 10090
64 Entry Strategies For Automobile Companies In African Markets 12994
65 Park Avenue I.Q: New Name In The World Of Deodorants 16059
66 Flipkart.com - The Success Saga 20951
67 Pester Power: The Influential Kids 11253
68 Destination Branding- How does it Work 12587
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14029
70 Dirty Marketing- Fighting brands unethically 10538
71 Hero Honda Rebranding to Hero MotoCorp 13162
72 Standardize or Localize- A better way to lead markets 11095
73 Critical Success Factors for Devising Strategies for Airline Players 18351
74 Mom and Pop Stores Score Over Giant Supermarkets 10451
75 Regional Aspiration Marketing- A Step Further 9877
76 Value and benefit- The customer perspective 13595
77 Merchandising- The Brand Building Strategy 9389
78 The ill-effects of Globalization 9662
79 Brand Ferrari - The Dream Machine 12361
80 Retail Industry : Boon or Bane ? 12061
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20034
82 Premium Brands- Prestige, Value and Quality 18872
83 JustDial: The Information and Business Listings Directory 22884
84 Corporate branding vs Product branding 12800
85 Sales vs Marketing - Do They complement or compete ? 28232
86 Is Advertising an art of Lying ? 15347
87 Glocalization-The McD and KFC Way ? 11801
88 Breakthrough Products: Entering a New World 24451
89 4 P's of Management 55547
90 Walt Disney: A Magical Brand 15578
91 Evaluating Advertisement Campaigns: Analyzing Customers 9777
92 Brand Manchester United : A Theatre of Dreams 9791
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11570
94 10 Reasons Why Airline Industry is Unique ? 48251
95 Role of Brand Ambassadors in Recession 9666
96 Reverse Pricing - Getting it Right ! 10783
97 Copyright & Trademark violations: Rural Marketing Success ? 14095
98 Premium Niche Marketing: Small World and Big Business 14255
99 Surrogate Advertising: Softly promoting hard products 9653
100 TATA Nano : Khushiyon Ki Chaabi 13427
 
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