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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13243
2 Growing Business through Customer Funnels 6315
3 Business Strategy in a Digital Age 10445
4 Live Video Marketing- Influencing Customers Real-time 8562
5 Marketing Insights for Software Startups 8697
6 Difference between Customer and Consumer 13114
7 Business Strategy of Uber in Europe & its Way Ahead 22017
8 Fogg Deodorants- Capturing the Market 34831
9 E-commerce - Threat to Traditional Retail? 12183
10 Experience Gifting - A Boom in Gifting Industry 13200
11 Pester Power: Influence of Children in Purchase decision 11786
12 Marketing Through Mascot – Building Brand Identity 12698
13 Reebok’s Rebranding – A Comprehensive Analysis 22202
14 Hindustan Motors Ambassador - The End of an Era 14957
15 Click And Brick Of Bharat Matrimony 12353
16 Marketing 3.0 – Values Driven Marketing 15230
17 DRIP -The Marketing Communication Model 46085
18 How Titan Watches is Still a Market Leader-Brand Identity! 12476
19 Social Media Marketing - A Double Edge Sword 11599
20 Repackaging And Repositioning - Gaining Competitive Advantage 15495
21 Senior Citizens as Target Group 11544
22 Cause Related Marketing: Giving More Than Just Spare Change? 11491
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18040
24 Let’s Get Packing - Importance of Packaging 11834
25 Thums Up - A Thundering Success 14640
26 Rural Marketing: Challenges Opportunities and Beyond 22354
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22250
28 Creative Marketing Communication: Interactive Advertising Campaigns 11330
29 What is Shockvertising? 26200
30 Marketing Through Sports: The Evolution and Future 29209
31 Village Laundry Service, A Story Of The Start Up 12309
32 Being Flawsome - Ensuring Brand Loyalty 15098
33 Chanakya Niti And Marketing Strategies 20584
34 Royal Enfield Bullet - Felt The Thump! 11441
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23350
36 Subliminal Marketing - What You See You May Not See! 15063
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16733
38 Customer Is King – Make The King Happy 24760
39 Marketing Strategies & Innovations In The Services Sector 14823
40 Segmentation Targeting & Positioning-Defining Product Lines 27419
41 Role Of Technology In Marketing 21113
42 How To Create Snob Effect In Marketing? 15031
43 Health Insurance: A Push Or A Pull Product? 11440
44 A Strategic Perspective Of Kerala Tourism 27177
45 Opportunities In Online Marketing 10506
46 Challenges Of Digital Marketing 18911
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10911
48 Then & Now - A Coke Story 14593
49 What's This App - Whatsapp Success Story! 25448
50 Flying High: What Keeps Indigo Going 11665
51 Brand Activation: Bringing Spirit Of Brands To Life 16368
52 Indian Rural Market: The Next Big Thing 24195
53 Oreo – Milky’s Favourite Cookie Turns 100 11020
54 The Happy Birds: Success Story of Angry Birds 12341
55 Tata Motors JLR - The Success Story 14788
56 An Analysis On Lux Beauty Soap 40404
57 Latest Trend In Marketing Environment: Viral Marketing 10148
58 Impact Of The ZooZoo Commercials For Value Added Services 16818
59 What Can We Learn From Strategy Games 14108
60 The Reverse of Marketing=De-Marketing 17927
61 Is There A Better Way To Sell To Rural Market 12744
62 Why & How Marketers Target Kids 15887
63 Disruptive Innovation: Strategist’s Dilemma 11321
64 Entry Strategies For Automobile Companies In African Markets 13864
65 Park Avenue I.Q: New Name In The World Of Deodorants 17024
66 Flipkart.com - The Success Saga 22124
67 Pester Power: The Influential Kids 12264
68 Destination Branding- How does it Work 13417
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15257
70 Dirty Marketing- Fighting brands unethically 11723
71 Hero Honda Rebranding to Hero MotoCorp 14608
72 Standardize or Localize- A better way to lead markets 12066
73 Critical Success Factors for Devising Strategies for Airline Players 19549
74 Mom and Pop Stores Score Over Giant Supermarkets 11543
75 Regional Aspiration Marketing- A Step Further 10882
76 Value and benefit- The customer perspective 14341
77 Merchandising- The Brand Building Strategy 10189
78 The ill-effects of Globalization 10391
79 Brand Ferrari - The Dream Machine 13319
80 Retail Industry : Boon or Bane ? 12891
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21112
82 Premium Brands- Prestige, Value and Quality 20570
83 JustDial: The Information and Business Listings Directory 24606
84 Corporate branding vs Product branding 13612
85 Sales vs Marketing - Do They complement or compete ? 29442
86 Is Advertising an art of Lying ? 16237
87 Glocalization-The McD and KFC Way ? 13039
88 Breakthrough Products: Entering a New World 25629
89 4 P's of Management 56942
90 Walt Disney: A Magical Brand 16746
91 Evaluating Advertisement Campaigns: Analyzing Customers 10717
92 Brand Manchester United : A Theatre of Dreams 10757
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12381
94 10 Reasons Why Airline Industry is Unique ? 49547
95 Role of Brand Ambassadors in Recession 10600
96 Reverse Pricing - Getting it Right ! 11819
97 Copyright & Trademark violations: Rural Marketing Success ? 15005
98 Premium Niche Marketing: Small World and Big Business 15449
99 Surrogate Advertising: Softly promoting hard products 10463
100 TATA Nano : Khushiyon Ki Chaabi 14800
 
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