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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12919
2 Growing Business through Customer Funnels 6143
3 Business Strategy in a Digital Age 10176
4 Live Video Marketing- Influencing Customers Real-time 8403
5 Marketing Insights for Software Startups 8457
6 Difference between Customer and Consumer 12552
7 Business Strategy of Uber in Europe & its Way Ahead 21589
8 Fogg Deodorants- Capturing the Market 34420
9 E-commerce - Threat to Traditional Retail? 11859
10 Experience Gifting - A Boom in Gifting Industry 13008
11 Pester Power: Influence of Children in Purchase decision 11476
12 Marketing Through Mascot – Building Brand Identity 12447
13 Reebok’s Rebranding – A Comprehensive Analysis 21661
14 Hindustan Motors Ambassador - The End of an Era 14523
15 Click And Brick Of Bharat Matrimony 11981
16 Marketing 3.0 – Values Driven Marketing 14749
17 DRIP -The Marketing Communication Model 45513
18 How Titan Watches is Still a Market Leader-Brand Identity! 12166
19 Social Media Marketing - A Double Edge Sword 11388
20 Repackaging And Repositioning - Gaining Competitive Advantage 15180
21 Senior Citizens as Target Group 11196
22 Cause Related Marketing: Giving More Than Just Spare Change? 11276
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17734
24 Let’s Get Packing - Importance of Packaging 11656
25 Thums Up - A Thundering Success 14168
26 Rural Marketing: Challenges Opportunities and Beyond 22090
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22073
28 Creative Marketing Communication: Interactive Advertising Campaigns 11050
29 What is Shockvertising? 25823
30 Marketing Through Sports: The Evolution and Future 29022
31 Village Laundry Service, A Story Of The Start Up 11934
32 Being Flawsome - Ensuring Brand Loyalty 14896
33 Chanakya Niti And Marketing Strategies 20297
34 Royal Enfield Bullet - Felt The Thump! 11157
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22862
36 Subliminal Marketing - What You See You May Not See! 14834
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16339
38 Customer Is King – Make The King Happy 24333
39 Marketing Strategies & Innovations In The Services Sector 14474
40 Segmentation Targeting & Positioning-Defining Product Lines 27135
41 Role Of Technology In Marketing 20937
42 How To Create Snob Effect In Marketing? 14756
43 Health Insurance: A Push Or A Pull Product? 11210
44 A Strategic Perspective Of Kerala Tourism 26858
45 Opportunities In Online Marketing 10342
46 Challenges Of Digital Marketing 18572
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10691
48 Then & Now - A Coke Story 14339
49 What's This App - Whatsapp Success Story! 25262
50 Flying High: What Keeps Indigo Going 11340
51 Brand Activation: Bringing Spirit Of Brands To Life 16095
52 Indian Rural Market: The Next Big Thing 23999
53 Oreo – Milky’s Favourite Cookie Turns 100 10776
54 The Happy Birds: Success Story of Angry Birds 11894
55 Tata Motors JLR - The Success Story 14490
56 An Analysis On Lux Beauty Soap 39784
57 Latest Trend In Marketing Environment: Viral Marketing 9961
58 Impact Of The ZooZoo Commercials For Value Added Services 16463
59 What Can We Learn From Strategy Games 13942
60 The Reverse of Marketing=De-Marketing 17512
61 Is There A Better Way To Sell To Rural Market 12452
62 Why & How Marketers Target Kids 15519
63 Disruptive Innovation: Strategist’s Dilemma 10946
64 Entry Strategies For Automobile Companies In African Markets 13667
65 Park Avenue I.Q: New Name In The World Of Deodorants 16805
66 Flipkart.com - The Success Saga 21818
67 Pester Power: The Influential Kids 12033
68 Destination Branding- How does it Work 13229
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14968
70 Dirty Marketing- Fighting brands unethically 11427
71 Hero Honda Rebranding to Hero MotoCorp 14205
72 Standardize or Localize- A better way to lead markets 11793
73 Critical Success Factors for Devising Strategies for Airline Players 19171
74 Mom and Pop Stores Score Over Giant Supermarkets 11296
75 Regional Aspiration Marketing- A Step Further 10639
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10007
78 The ill-effects of Globalization 10236
79 Brand Ferrari - The Dream Machine 13049
80 Retail Industry : Boon or Bane ? 12684
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20836
82 Premium Brands- Prestige, Value and Quality 20076
83 JustDial: The Information and Business Listings Directory 24127
84 Corporate branding vs Product branding 13424
85 Sales vs Marketing - Do They complement or compete ? 29094
86 Is Advertising an art of Lying ? 16020
87 Glocalization-The McD and KFC Way ? 12744
88 Breakthrough Products: Entering a New World 25342
89 4 P's of Management 56603
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10471
92 Brand Manchester United : A Theatre of Dreams 10521
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12188
94 10 Reasons Why Airline Industry is Unique ? 49143
95 Role of Brand Ambassadors in Recession 10321
96 Reverse Pricing - Getting it Right ! 11566
97 Copyright & Trademark violations: Rural Marketing Success ? 14783
98 Premium Niche Marketing: Small World and Big Business 15140
99 Surrogate Advertising: Softly promoting hard products 10287
100 TATA Nano : Khushiyon Ki Chaabi 14485
 
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