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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12072
2 Growing Business through Customer Funnels 5457
3 Business Strategy in a Digital Age 9258
4 Live Video Marketing- Influencing Customers Real-time 7727
5 Marketing Insights for Software Startups 7754
6 Difference between Customer and Consumer 11410
7 Business Strategy of Uber in Europe & its Way Ahead 20488
8 Fogg Deodorants- Capturing the Market 33083
9 E-commerce - Threat to Traditional Retail? 10939
10 Experience Gifting - A Boom in Gifting Industry 12195
11 Pester Power: Influence of Children in Purchase decision 10411
12 Marketing Through Mascot – Building Brand Identity 11649
13 Reebok’s Rebranding – A Comprehensive Analysis 20080
14 Hindustan Motors Ambassador - The End of an Era 13460
15 Click And Brick Of Bharat Matrimony 11004
16 Marketing 3.0 – Values Driven Marketing 13376
17 DRIP -The Marketing Communication Model 43637
18 How Titan Watches is Still a Market Leader-Brand Identity! 10971
19 Social Media Marketing - A Double Edge Sword 10639
20 Repackaging And Repositioning - Gaining Competitive Advantage 14349
21 Senior Citizens as Target Group 10320
22 Cause Related Marketing: Giving More Than Just Spare Change? 10544
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16816
24 Let’s Get Packing - Importance of Packaging 10934
25 Thums Up - A Thundering Success 12876
26 Rural Marketing: Challenges Opportunities and Beyond 21202
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21396
28 Creative Marketing Communication: Interactive Advertising Campaigns 10161
29 What is Shockvertising? 24776
30 Marketing Through Sports: The Evolution and Future 28250
31 Village Laundry Service, A Story Of The Start Up 10881
32 Being Flawsome - Ensuring Brand Loyalty 14145
33 Chanakya Niti And Marketing Strategies 19350
34 Royal Enfield Bullet - Felt The Thump! 10270
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21635
36 Subliminal Marketing - What You See You May Not See! 14039
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15194
38 Customer Is King – Make The King Happy 23309
39 Marketing Strategies & Innovations In The Services Sector 13542
40 Segmentation Targeting & Positioning-Defining Product Lines 26087
41 Role Of Technology In Marketing 20220
42 How To Create Snob Effect In Marketing? 13861
43 Health Insurance: A Push Or A Pull Product? 10557
44 A Strategic Perspective Of Kerala Tourism 25787
45 Opportunities In Online Marketing 9660
46 Challenges Of Digital Marketing 17610
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9968
48 Then & Now - A Coke Story 13460
49 What's This App - Whatsapp Success Story! 24532
50 Flying High: What Keeps Indigo Going 10296
51 Brand Activation: Bringing Spirit Of Brands To Life 15354
52 Indian Rural Market: The Next Big Thing 23268
53 Oreo – Milky’s Favourite Cookie Turns 100 9914
54 The Happy Birds: Success Story of Angry Birds 10967
55 Tata Motors JLR - The Success Story 13554
56 An Analysis On Lux Beauty Soap 38603
57 Latest Trend In Marketing Environment: Viral Marketing 9254
58 Impact Of The ZooZoo Commercials For Value Added Services 15413
59 What Can We Learn From Strategy Games 13257
60 The Reverse of Marketing=De-Marketing 16424
61 Is There A Better Way To Sell To Rural Market 11742
62 Why & How Marketers Target Kids 14448
63 Disruptive Innovation: Strategist’s Dilemma 10021
64 Entry Strategies For Automobile Companies In African Markets 12913
65 Park Avenue I.Q: New Name In The World Of Deodorants 15992
66 Flipkart.com - The Success Saga 20878
67 Pester Power: The Influential Kids 11172
68 Destination Branding- How does it Work 12504
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13935
70 Dirty Marketing- Fighting brands unethically 10451
71 Hero Honda Rebranding to Hero MotoCorp 13071
72 Standardize or Localize- A better way to lead markets 11024
73 Critical Success Factors for Devising Strategies for Airline Players 18269
74 Mom and Pop Stores Score Over Giant Supermarkets 10383
75 Regional Aspiration Marketing- A Step Further 9793
76 Value and benefit- The customer perspective 13510
77 Merchandising- The Brand Building Strategy 9322
78 The ill-effects of Globalization 9593
79 Brand Ferrari - The Dream Machine 12277
80 Retail Industry : Boon or Bane ? 11988
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19950
82 Premium Brands- Prestige, Value and Quality 18627
83 JustDial: The Information and Business Listings Directory 22736
84 Corporate branding vs Product branding 12725
85 Sales vs Marketing - Do They complement or compete ? 28131
86 Is Advertising an art of Lying ? 15266
87 Glocalization-The McD and KFC Way ? 11719
88 Breakthrough Products: Entering a New World 24353
89 4 P's of Management 55441
90 Walt Disney: A Magical Brand 15478
91 Evaluating Advertisement Campaigns: Analyzing Customers 9683
92 Brand Manchester United : A Theatre of Dreams 9708
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11495
94 10 Reasons Why Airline Industry is Unique ? 48152
95 Role of Brand Ambassadors in Recession 9592
96 Reverse Pricing - Getting it Right ! 10704
97 Copyright & Trademark violations: Rural Marketing Success ? 14020
98 Premium Niche Marketing: Small World and Big Business 14158
99 Surrogate Advertising: Softly promoting hard products 9594
100 TATA Nano : Khushiyon Ki Chaabi 13326
 
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