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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13089
2 Growing Business through Customer Funnels 6245
3 Business Strategy in a Digital Age 10325
4 Live Video Marketing- Influencing Customers Real-time 8496
5 Marketing Insights for Software Startups 8588
6 Difference between Customer and Consumer 12872
7 Business Strategy of Uber in Europe & its Way Ahead 21822
8 Fogg Deodorants- Capturing the Market 34682
9 E-commerce - Threat to Traditional Retail? 12054
10 Experience Gifting - A Boom in Gifting Industry 13126
11 Pester Power: Influence of Children in Purchase decision 11665
12 Marketing Through Mascot – Building Brand Identity 12594
13 Reebok’s Rebranding – A Comprehensive Analysis 21932
14 Hindustan Motors Ambassador - The End of an Era 14807
15 Click And Brick Of Bharat Matrimony 12197
16 Marketing 3.0 – Values Driven Marketing 15003
17 DRIP -The Marketing Communication Model 45840
18 How Titan Watches is Still a Market Leader-Brand Identity! 12342
19 Social Media Marketing - A Double Edge Sword 11513
20 Repackaging And Repositioning - Gaining Competitive Advantage 15358
21 Senior Citizens as Target Group 11378
22 Cause Related Marketing: Giving More Than Just Spare Change? 11405
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17904
24 Let’s Get Packing - Importance of Packaging 11762
25 Thums Up - A Thundering Success 14441
26 Rural Marketing: Challenges Opportunities and Beyond 22250
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22173
28 Creative Marketing Communication: Interactive Advertising Campaigns 11222
29 What is Shockvertising? 26033
30 Marketing Through Sports: The Evolution and Future 29117
31 Village Laundry Service, A Story Of The Start Up 12155
32 Being Flawsome - Ensuring Brand Loyalty 15014
33 Chanakya Niti And Marketing Strategies 20463
34 Royal Enfield Bullet - Felt The Thump! 11325
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23126
36 Subliminal Marketing - What You See You May Not See! 14977
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16582
38 Customer Is King – Make The King Happy 24568
39 Marketing Strategies & Innovations In The Services Sector 14666
40 Segmentation Targeting & Positioning-Defining Product Lines 27298
41 Role Of Technology In Marketing 21040
42 How To Create Snob Effect In Marketing? 14927
43 Health Insurance: A Push Or A Pull Product? 11329
44 A Strategic Perspective Of Kerala Tourism 27050
45 Opportunities In Online Marketing 10439
46 Challenges Of Digital Marketing 18757
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10813
48 Then & Now - A Coke Story 14493
49 What's This App - Whatsapp Success Story! 25366
50 Flying High: What Keeps Indigo Going 11546
51 Brand Activation: Bringing Spirit Of Brands To Life 16253
52 Indian Rural Market: The Next Big Thing 24109
53 Oreo – Milky’s Favourite Cookie Turns 100 10915
54 The Happy Birds: Success Story of Angry Birds 12132
55 Tata Motors JLR - The Success Story 14659
56 An Analysis On Lux Beauty Soap 40144
57 Latest Trend In Marketing Environment: Viral Marketing 10077
58 Impact Of The ZooZoo Commercials For Value Added Services 16697
59 What Can We Learn From Strategy Games 14041
60 The Reverse of Marketing=De-Marketing 17735
61 Is There A Better Way To Sell To Rural Market 12607
62 Why & How Marketers Target Kids 15738
63 Disruptive Innovation: Strategist’s Dilemma 11217
64 Entry Strategies For Automobile Companies In African Markets 13792
65 Park Avenue I.Q: New Name In The World Of Deodorants 16940
66 Flipkart.com - The Success Saga 22017
67 Pester Power: The Influential Kids 12165
68 Destination Branding- How does it Work 13341
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15149
70 Dirty Marketing- Fighting brands unethically 11605
71 Hero Honda Rebranding to Hero MotoCorp 14433
72 Standardize or Localize- A better way to lead markets 11933
73 Critical Success Factors for Devising Strategies for Airline Players 19375
74 Mom and Pop Stores Score Over Giant Supermarkets 11448
75 Regional Aspiration Marketing- A Step Further 10780
76 Value and benefit- The customer perspective 14260
77 Merchandising- The Brand Building Strategy 10113
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13196
80 Retail Industry : Boon or Bane ? 12798
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20991
82 Premium Brands- Prestige, Value and Quality 20353
83 JustDial: The Information and Business Listings Directory 24394
84 Corporate branding vs Product branding 13520
85 Sales vs Marketing - Do They complement or compete ? 29288
86 Is Advertising an art of Lying ? 16143
87 Glocalization-The McD and KFC Way ? 12924
88 Breakthrough Products: Entering a New World 25527
89 4 P's of Management 56802
90 Walt Disney: A Magical Brand 16614
91 Evaluating Advertisement Campaigns: Analyzing Customers 10609
92 Brand Manchester United : A Theatre of Dreams 10655
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12285
94 10 Reasons Why Airline Industry is Unique ? 49358
95 Role of Brand Ambassadors in Recession 10468
96 Reverse Pricing - Getting it Right ! 11705
97 Copyright & Trademark violations: Rural Marketing Success ? 14906
98 Premium Niche Marketing: Small World and Big Business 15317
99 Surrogate Advertising: Softly promoting hard products 10387
100 TATA Nano : Khushiyon Ki Chaabi 14686
 
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