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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13434
2 Growing Business through Customer Funnels 6376
3 Business Strategy in a Digital Age 10530
4 Live Video Marketing- Influencing Customers Real-time 8623
5 Marketing Insights for Software Startups 8768
6 Difference between Customer and Consumer 13220
7 Business Strategy of Uber in Europe & its Way Ahead 22129
8 Fogg Deodorants- Capturing the Market 34947
9 E-commerce - Threat to Traditional Retail? 12284
10 Experience Gifting - A Boom in Gifting Industry 13266
11 Pester Power: Influence of Children in Purchase decision 11913
12 Marketing Through Mascot – Building Brand Identity 12780
13 Reebok’s Rebranding – A Comprehensive Analysis 22425
14 Hindustan Motors Ambassador - The End of an Era 15062
15 Click And Brick Of Bharat Matrimony 12453
16 Marketing 3.0 – Values Driven Marketing 15356
17 DRIP -The Marketing Communication Model 46273
18 How Titan Watches is Still a Market Leader-Brand Identity! 12574
19 Social Media Marketing - A Double Edge Sword 11672
20 Repackaging And Repositioning - Gaining Competitive Advantage 15578
21 Senior Citizens as Target Group 11627
22 Cause Related Marketing: Giving More Than Just Spare Change? 11577
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18158
24 Let’s Get Packing - Importance of Packaging 11903
25 Thums Up - A Thundering Success 14795
26 Rural Marketing: Challenges Opportunities and Beyond 22460
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22320
28 Creative Marketing Communication: Interactive Advertising Campaigns 11410
29 What is Shockvertising? 26337
30 Marketing Through Sports: The Evolution and Future 29276
31 Village Laundry Service, A Story Of The Start Up 12449
32 Being Flawsome - Ensuring Brand Loyalty 15175
33 Chanakya Niti And Marketing Strategies 20689
34 Royal Enfield Bullet - Felt The Thump! 11528
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23486
36 Subliminal Marketing - What You See You May Not See! 15144
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16849
38 Customer Is King – Make The King Happy 24870
39 Marketing Strategies & Innovations In The Services Sector 14933
40 Segmentation Targeting & Positioning-Defining Product Lines 27516
41 Role Of Technology In Marketing 21180
42 How To Create Snob Effect In Marketing? 15124
43 Health Insurance: A Push Or A Pull Product? 11501
44 A Strategic Perspective Of Kerala Tourism 27271
45 Opportunities In Online Marketing 10579
46 Challenges Of Digital Marketing 19054
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10999
48 Then & Now - A Coke Story 14677
49 What's This App - Whatsapp Success Story! 25512
50 Flying High: What Keeps Indigo Going 11769
51 Brand Activation: Bringing Spirit Of Brands To Life 16446
52 Indian Rural Market: The Next Big Thing 24266
53 Oreo – Milky’s Favourite Cookie Turns 100 11101
54 The Happy Birds: Success Story of Angry Birds 12447
55 Tata Motors JLR - The Success Story 14880
56 An Analysis On Lux Beauty Soap 40605
57 Latest Trend In Marketing Environment: Viral Marketing 10216
58 Impact Of The ZooZoo Commercials For Value Added Services 16909
59 What Can We Learn From Strategy Games 14169
60 The Reverse of Marketing=De-Marketing 18046
61 Is There A Better Way To Sell To Rural Market 12827
62 Why & How Marketers Target Kids 16000
63 Disruptive Innovation: Strategist’s Dilemma 11443
64 Entry Strategies For Automobile Companies In African Markets 13935
65 Park Avenue I.Q: New Name In The World Of Deodorants 17104
66 Flipkart.com - The Success Saga 22233
67 Pester Power: The Influential Kids 12374
68 Destination Branding- How does it Work 13483
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15337
70 Dirty Marketing- Fighting brands unethically 11819
71 Hero Honda Rebranding to Hero MotoCorp 14718
72 Standardize or Localize- A better way to lead markets 12143
73 Critical Success Factors for Devising Strategies for Airline Players 19647
74 Mom and Pop Stores Score Over Giant Supermarkets 11617
75 Regional Aspiration Marketing- A Step Further 10954
76 Value and benefit- The customer perspective 14403
77 Merchandising- The Brand Building Strategy 10257
78 The ill-effects of Globalization 10450
79 Brand Ferrari - The Dream Machine 13385
80 Retail Industry : Boon or Bane ? 12945
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21202
82 Premium Brands- Prestige, Value and Quality 20725
83 JustDial: The Information and Business Listings Directory 24730
84 Corporate branding vs Product branding 13694
85 Sales vs Marketing - Do They complement or compete ? 29549
86 Is Advertising an art of Lying ? 16305
87 Glocalization-The McD and KFC Way ? 13119
88 Breakthrough Products: Entering a New World 25713
89 4 P's of Management 57065
90 Walt Disney: A Magical Brand 16837
91 Evaluating Advertisement Campaigns: Analyzing Customers 10800
92 Brand Manchester United : A Theatre of Dreams 10847
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12447
94 10 Reasons Why Airline Industry is Unique ? 49667
95 Role of Brand Ambassadors in Recession 10684
96 Reverse Pricing - Getting it Right ! 11903
97 Copyright & Trademark violations: Rural Marketing Success ? 15078
98 Premium Niche Marketing: Small World and Big Business 15575
99 Surrogate Advertising: Softly promoting hard products 10529
100 TATA Nano : Khushiyon Ki Chaabi 14889
 
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