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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12262
2 Growing Business through Customer Funnels 5611
3 Business Strategy in a Digital Age 9462
4 Live Video Marketing- Influencing Customers Real-time 7899
5 Marketing Insights for Software Startups 7892
6 Difference between Customer and Consumer 11650
7 Business Strategy of Uber in Europe & its Way Ahead 20750
8 Fogg Deodorants- Capturing the Market 33356
9 E-commerce - Threat to Traditional Retail? 11134
10 Experience Gifting - A Boom in Gifting Industry 12365
11 Pester Power: Influence of Children in Purchase decision 10658
12 Marketing Through Mascot – Building Brand Identity 11843
13 Reebok’s Rebranding – A Comprehensive Analysis 20409
14 Hindustan Motors Ambassador - The End of an Era 13718
15 Click And Brick Of Bharat Matrimony 11193
16 Marketing 3.0 – Values Driven Marketing 13683
17 DRIP -The Marketing Communication Model 44178
18 How Titan Watches is Still a Market Leader-Brand Identity! 11252
19 Social Media Marketing - A Double Edge Sword 10805
20 Repackaging And Repositioning - Gaining Competitive Advantage 14499
21 Senior Citizens as Target Group 10514
22 Cause Related Marketing: Giving More Than Just Spare Change? 10702
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17051
24 Let’s Get Packing - Importance of Packaging 11123
25 Thums Up - A Thundering Success 13169
26 Rural Marketing: Challenges Opportunities and Beyond 21408
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21581
28 Creative Marketing Communication: Interactive Advertising Campaigns 10364
29 What is Shockvertising? 24986
30 Marketing Through Sports: The Evolution and Future 28438
31 Village Laundry Service, A Story Of The Start Up 11093
32 Being Flawsome - Ensuring Brand Loyalty 14335
33 Chanakya Niti And Marketing Strategies 19564
34 Royal Enfield Bullet - Felt The Thump! 10472
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21915
36 Subliminal Marketing - What You See You May Not See! 14243
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15429
38 Customer Is King – Make The King Happy 23551
39 Marketing Strategies & Innovations In The Services Sector 13750
40 Segmentation Targeting & Positioning-Defining Product Lines 26465
41 Role Of Technology In Marketing 20375
42 How To Create Snob Effect In Marketing? 14071
43 Health Insurance: A Push Or A Pull Product? 10701
44 A Strategic Perspective Of Kerala Tourism 26017
45 Opportunities In Online Marketing 9824
46 Challenges Of Digital Marketing 17856
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10108
48 Then & Now - A Coke Story 13667
49 What's This App - Whatsapp Success Story! 24706
50 Flying High: What Keeps Indigo Going 10539
51 Brand Activation: Bringing Spirit Of Brands To Life 15517
52 Indian Rural Market: The Next Big Thing 23454
53 Oreo – Milky’s Favourite Cookie Turns 100 10103
54 The Happy Birds: Success Story of Angry Birds 11202
55 Tata Motors JLR - The Success Story 13782
56 An Analysis On Lux Beauty Soap 38875
57 Latest Trend In Marketing Environment: Viral Marketing 9398
58 Impact Of The ZooZoo Commercials For Value Added Services 15623
59 What Can We Learn From Strategy Games 13425
60 The Reverse of Marketing=De-Marketing 16659
61 Is There A Better Way To Sell To Rural Market 11904
62 Why & How Marketers Target Kids 14678
63 Disruptive Innovation: Strategist’s Dilemma 10172
64 Entry Strategies For Automobile Companies In African Markets 13095
65 Park Avenue I.Q: New Name In The World Of Deodorants 16154
66 Flipkart.com - The Success Saga 21065
67 Pester Power: The Influential Kids 11359
68 Destination Branding- How does it Work 12686
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14159
70 Dirty Marketing- Fighting brands unethically 10664
71 Hero Honda Rebranding to Hero MotoCorp 13294
72 Standardize or Localize- A better way to lead markets 11211
73 Critical Success Factors for Devising Strategies for Airline Players 18459
74 Mom and Pop Stores Score Over Giant Supermarkets 10559
75 Regional Aspiration Marketing- A Step Further 9986
76 Value and benefit- The customer perspective 13681
77 Merchandising- The Brand Building Strategy 9479
78 The ill-effects of Globalization 9747
79 Brand Ferrari - The Dream Machine 12471
80 Retail Industry : Boon or Bane ? 12139
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20141
82 Premium Brands- Prestige, Value and Quality 19070
83 JustDial: The Information and Business Listings Directory 23066
84 Corporate branding vs Product branding 12891
85 Sales vs Marketing - Do They complement or compete ? 28351
86 Is Advertising an art of Lying ? 15458
87 Glocalization-The McD and KFC Way ? 11923
88 Breakthrough Products: Entering a New World 24576
89 4 P's of Management 55709
90 Walt Disney: A Magical Brand 15703
91 Evaluating Advertisement Campaigns: Analyzing Customers 9900
92 Brand Manchester United : A Theatre of Dreams 9899
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11655
94 10 Reasons Why Airline Industry is Unique ? 48387
95 Role of Brand Ambassadors in Recession 9770
96 Reverse Pricing - Getting it Right ! 10890
97 Copyright & Trademark violations: Rural Marketing Success ? 14195
98 Premium Niche Marketing: Small World and Big Business 14394
99 Surrogate Advertising: Softly promoting hard products 9740
100 TATA Nano : Khushiyon Ki Chaabi 13588
 
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