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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13128
2 Growing Business through Customer Funnels 6249
3 Business Strategy in a Digital Age 10335
4 Live Video Marketing- Influencing Customers Real-time 8499
5 Marketing Insights for Software Startups 8594
6 Difference between Customer and Consumer 12914
7 Business Strategy of Uber in Europe & its Way Ahead 21867
8 Fogg Deodorants- Capturing the Market 34694
9 E-commerce - Threat to Traditional Retail? 12063
10 Experience Gifting - A Boom in Gifting Industry 13130
11 Pester Power: Influence of Children in Purchase decision 11675
12 Marketing Through Mascot – Building Brand Identity 12599
13 Reebok’s Rebranding – A Comprehensive Analysis 21945
14 Hindustan Motors Ambassador - The End of an Era 14816
15 Click And Brick Of Bharat Matrimony 12206
16 Marketing 3.0 – Values Driven Marketing 15015
17 DRIP -The Marketing Communication Model 45855
18 How Titan Watches is Still a Market Leader-Brand Identity! 12351
19 Social Media Marketing - A Double Edge Sword 11520
20 Repackaging And Repositioning - Gaining Competitive Advantage 15369
21 Senior Citizens as Target Group 11416
22 Cause Related Marketing: Giving More Than Just Spare Change? 11409
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17916
24 Let’s Get Packing - Importance of Packaging 11765
25 Thums Up - A Thundering Success 14455
26 Rural Marketing: Challenges Opportunities and Beyond 22253
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22177
28 Creative Marketing Communication: Interactive Advertising Campaigns 11227
29 What is Shockvertising? 26047
30 Marketing Through Sports: The Evolution and Future 29124
31 Village Laundry Service, A Story Of The Start Up 12163
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20472
34 Royal Enfield Bullet - Felt The Thump! 11332
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23170
36 Subliminal Marketing - What You See You May Not See! 14989
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16594
38 Customer Is King – Make The King Happy 24610
39 Marketing Strategies & Innovations In The Services Sector 14673
40 Segmentation Targeting & Positioning-Defining Product Lines 27306
41 Role Of Technology In Marketing 21047
42 How To Create Snob Effect In Marketing? 14933
43 Health Insurance: A Push Or A Pull Product? 11366
44 A Strategic Perspective Of Kerala Tourism 27061
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18768
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10818
48 Then & Now - A Coke Story 14499
49 What's This App - Whatsapp Success Story! 25372
50 Flying High: What Keeps Indigo Going 11554
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24113
53 Oreo – Milky’s Favourite Cookie Turns 100 10922
54 The Happy Birds: Success Story of Angry Birds 12172
55 Tata Motors JLR - The Success Story 14667
56 An Analysis On Lux Beauty Soap 40162
57 Latest Trend In Marketing Environment: Viral Marketing 10086
58 Impact Of The ZooZoo Commercials For Value Added Services 16705
59 What Can We Learn From Strategy Games 14045
60 The Reverse of Marketing=De-Marketing 17772
61 Is There A Better Way To Sell To Rural Market 12646
62 Why & How Marketers Target Kids 15747
63 Disruptive Innovation: Strategist’s Dilemma 11230
64 Entry Strategies For Automobile Companies In African Markets 13795
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22025
67 Pester Power: The Influential Kids 12177
68 Destination Branding- How does it Work 13348
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15158
70 Dirty Marketing- Fighting brands unethically 11610
71 Hero Honda Rebranding to Hero MotoCorp 14445
72 Standardize or Localize- A better way to lead markets 11972
73 Critical Success Factors for Devising Strategies for Airline Players 19410
74 Mom and Pop Stores Score Over Giant Supermarkets 11455
75 Regional Aspiration Marketing- A Step Further 10790
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10120
78 The ill-effects of Globalization 10328
79 Brand Ferrari - The Dream Machine 13233
80 Retail Industry : Boon or Bane ? 12805
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20997
82 Premium Brands- Prestige, Value and Quality 20367
83 JustDial: The Information and Business Listings Directory 24410
84 Corporate branding vs Product branding 13528
85 Sales vs Marketing - Do They complement or compete ? 29299
86 Is Advertising an art of Lying ? 16149
87 Glocalization-The McD and KFC Way ? 12931
88 Breakthrough Products: Entering a New World 25538
89 4 P's of Management 56816
90 Walt Disney: A Magical Brand 16626
91 Evaluating Advertisement Campaigns: Analyzing Customers 10618
92 Brand Manchester United : A Theatre of Dreams 10662
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49400
95 Role of Brand Ambassadors in Recession 10507
96 Reverse Pricing - Getting it Right ! 11712
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15328
99 Surrogate Advertising: Softly promoting hard products 10392
100 TATA Nano : Khushiyon Ki Chaabi 14694
 
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