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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13011
2 Growing Business through Customer Funnels 6212
3 Business Strategy in a Digital Age 10269
4 Live Video Marketing- Influencing Customers Real-time 8467
5 Marketing Insights for Software Startups 8549
6 Difference between Customer and Consumer 12728
7 Business Strategy of Uber in Europe & its Way Ahead 21718
8 Fogg Deodorants- Capturing the Market 34611
9 E-commerce - Threat to Traditional Retail? 11995
10 Experience Gifting - A Boom in Gifting Industry 13090
11 Pester Power: Influence of Children in Purchase decision 11596
12 Marketing Through Mascot – Building Brand Identity 12548
13 Reebok’s Rebranding – A Comprehensive Analysis 21828
14 Hindustan Motors Ambassador - The End of an Era 14732
15 Click And Brick Of Bharat Matrimony 12115
16 Marketing 3.0 – Values Driven Marketing 14913
17 DRIP -The Marketing Communication Model 45748
18 How Titan Watches is Still a Market Leader-Brand Identity! 12291
19 Social Media Marketing - A Double Edge Sword 11468
20 Repackaging And Repositioning - Gaining Competitive Advantage 15296
21 Senior Citizens as Target Group 11289
22 Cause Related Marketing: Giving More Than Just Spare Change? 11364
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17853
24 Let’s Get Packing - Importance of Packaging 11727
25 Thums Up - A Thundering Success 14346
26 Rural Marketing: Challenges Opportunities and Beyond 22192
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22139
28 Creative Marketing Communication: Interactive Advertising Campaigns 11171
29 What is Shockvertising? 25963
30 Marketing Through Sports: The Evolution and Future 29085
31 Village Laundry Service, A Story Of The Start Up 12091
32 Being Flawsome - Ensuring Brand Loyalty 14979
33 Chanakya Niti And Marketing Strategies 20408
34 Royal Enfield Bullet - Felt The Thump! 11258
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23019
36 Subliminal Marketing - What You See You May Not See! 14921
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16494
38 Customer Is King – Make The King Happy 24459
39 Marketing Strategies & Innovations In The Services Sector 14598
40 Segmentation Targeting & Positioning-Defining Product Lines 27257
41 Role Of Technology In Marketing 21007
42 How To Create Snob Effect In Marketing? 14877
43 Health Insurance: A Push Or A Pull Product? 11260
44 A Strategic Perspective Of Kerala Tourism 26978
45 Opportunities In Online Marketing 10413
46 Challenges Of Digital Marketing 18698
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10773
48 Then & Now - A Coke Story 14442
49 What's This App - Whatsapp Success Story! 25339
50 Flying High: What Keeps Indigo Going 11488
51 Brand Activation: Bringing Spirit Of Brands To Life 16201
52 Indian Rural Market: The Next Big Thing 24076
53 Oreo – Milky’s Favourite Cookie Turns 100 10863
54 The Happy Birds: Success Story of Angry Birds 12032
55 Tata Motors JLR - The Success Story 14604
56 An Analysis On Lux Beauty Soap 40019
57 Latest Trend In Marketing Environment: Viral Marketing 10041
58 Impact Of The ZooZoo Commercials For Value Added Services 16614
59 What Can We Learn From Strategy Games 14014
60 The Reverse of Marketing=De-Marketing 17642
61 Is There A Better Way To Sell To Rural Market 12529
62 Why & How Marketers Target Kids 15667
63 Disruptive Innovation: Strategist’s Dilemma 11108
64 Entry Strategies For Automobile Companies In African Markets 13758
65 Park Avenue I.Q: New Name In The World Of Deodorants 16901
66 Flipkart.com - The Success Saga 21961
67 Pester Power: The Influential Kids 12123
68 Destination Branding- How does it Work 13302
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15100
70 Dirty Marketing- Fighting brands unethically 11558
71 Hero Honda Rebranding to Hero MotoCorp 14375
72 Standardize or Localize- A better way to lead markets 11863
73 Critical Success Factors for Devising Strategies for Airline Players 19289
74 Mom and Pop Stores Score Over Giant Supermarkets 11410
75 Regional Aspiration Marketing- A Step Further 10731
76 Value and benefit- The customer perspective 14233
77 Merchandising- The Brand Building Strategy 10086
78 The ill-effects of Globalization 10298
79 Brand Ferrari - The Dream Machine 13123
80 Retail Industry : Boon or Bane ? 12761
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20941
82 Premium Brands- Prestige, Value and Quality 20267
83 JustDial: The Information and Business Listings Directory 24298
84 Corporate branding vs Product branding 13489
85 Sales vs Marketing - Do They complement or compete ? 29225
86 Is Advertising an art of Lying ? 16103
87 Glocalization-The McD and KFC Way ? 12870
88 Breakthrough Products: Entering a New World 25474
89 4 P's of Management 56738
90 Walt Disney: A Magical Brand 16555
91 Evaluating Advertisement Campaigns: Analyzing Customers 10561
92 Brand Manchester United : A Theatre of Dreams 10612
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12256
94 10 Reasons Why Airline Industry is Unique ? 49267
95 Role of Brand Ambassadors in Recession 10395
96 Reverse Pricing - Getting it Right ! 11660
97 Copyright & Trademark violations: Rural Marketing Success ? 14874
98 Premium Niche Marketing: Small World and Big Business 15264
99 Surrogate Advertising: Softly promoting hard products 10354
100 TATA Nano : Khushiyon Ki Chaabi 14620
 
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