1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 11156
2 Growing Business through Customer Funnels 4714
3 Business Strategy in a Digital Age 8237
4 Live Video Marketing- Influencing Customers Real-time 7026
5 Marketing Insights for Software Startups 7146
6 Difference between Customer and Consumer 10486
7 Business Strategy of Uber in Europe & its Way Ahead 19503
8 Fogg Deodorants- Capturing the Market 31552
9 E-commerce - Threat to Traditional Retail? 10095
10 Experience Gifting - A Boom in Gifting Industry 11397
11 Pester Power: Influence of Children in Purchase decision 9448
12 Marketing Through Mascot – Building Brand Identity 10732
13 Reebok’s Rebranding – A Comprehensive Analysis 18259
14 Hindustan Motors Ambassador - The End of an Era 12231
15 Click And Brick Of Bharat Matrimony 9872
16 Marketing 3.0 – Values Driven Marketing 12293
17 DRIP -The Marketing Communication Model 40840
18 How Titan Watches is Still a Market Leader-Brand Identity! 9880
19 Social Media Marketing - A Double Edge Sword 9850
20 Repackaging And Repositioning - Gaining Competitive Advantage 13493
21 Senior Citizens as Target Group 9613
22 Cause Related Marketing: Giving More Than Just Spare Change? 9709
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15643
24 Let’s Get Packing - Importance of Packaging 10186
25 Thums Up - A Thundering Success 11441
26 Rural Marketing: Challenges Opportunities and Beyond 20230
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20716
28 Creative Marketing Communication: Interactive Advertising Campaigns 9220
29 What is Shockvertising? 23680
30 Marketing Through Sports: The Evolution and Future 27486
31 Village Laundry Service, A Story Of The Start Up 9849
32 Being Flawsome - Ensuring Brand Loyalty 13430
33 Chanakya Niti And Marketing Strategies 18358
34 Royal Enfield Bullet - Felt The Thump! 9471
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20228
36 Subliminal Marketing - What You See You May Not See! 13181
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13899
38 Customer Is King – Make The King Happy 22277
39 Marketing Strategies & Innovations In The Services Sector 12686
40 Segmentation Targeting & Positioning-Defining Product Lines 25187
41 Role Of Technology In Marketing 19374
42 How To Create Snob Effect In Marketing? 12893
43 Health Insurance: A Push Or A Pull Product? 9949
44 A Strategic Perspective Of Kerala Tourism 24777
45 Opportunities In Online Marketing 8992
46 Challenges Of Digital Marketing 16638
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9440
48 Then & Now - A Coke Story 12514
49 What's This App - Whatsapp Success Story! 23678
50 Flying High: What Keeps Indigo Going 9352
51 Brand Activation: Bringing Spirit Of Brands To Life 14557
52 Indian Rural Market: The Next Big Thing 22482
53 Oreo – Milky’s Favourite Cookie Turns 100 9194
54 The Happy Birds: Success Story of Angry Birds 9973
55 Tata Motors JLR - The Success Story 12730
56 An Analysis On Lux Beauty Soap 37144
57 Latest Trend In Marketing Environment: Viral Marketing 8662
58 Impact Of The ZooZoo Commercials For Value Added Services 14486
59 What Can We Learn From Strategy Games 12625
60 The Reverse of Marketing=De-Marketing 15473
61 Is There A Better Way To Sell To Rural Market 11099
62 Why & How Marketers Target Kids 13433
63 Disruptive Innovation: Strategist’s Dilemma 9411
64 Entry Strategies For Automobile Companies In African Markets 12089
65 Park Avenue I.Q: New Name In The World Of Deodorants 15029
66 Flipkart.com - The Success Saga 19987
67 Pester Power: The Influential Kids 10410
68 Destination Branding- How does it Work 11782
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12890
70 Dirty Marketing- Fighting brands unethically 9598
71 Hero Honda Rebranding to Hero MotoCorp 12085
72 Standardize or Localize- A better way to lead markets 10467
73 Critical Success Factors for Devising Strategies for Airline Players 17318
74 Mom and Pop Stores Score Over Giant Supermarkets 9576
75 Regional Aspiration Marketing- A Step Further 9166
76 Value and benefit- The customer perspective 12746
77 Merchandising- The Brand Building Strategy 8600
78 The ill-effects of Globalization 8973
79 Brand Ferrari - The Dream Machine 11393
80 Retail Industry : Boon or Bane ? 11328
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18975
82 Premium Brands- Prestige, Value and Quality 17261
83 JustDial: The Information and Business Listings Directory 21386
84 Corporate branding vs Product branding 12017
85 Sales vs Marketing - Do They complement or compete ? 27072
86 Is Advertising an art of Lying ? 14362
87 Glocalization-The McD and KFC Way ? 10712
88 Breakthrough Products: Entering a New World 23375
89 4 P's of Management 53113
90 Walt Disney: A Magical Brand 14326
91 Evaluating Advertisement Campaigns: Analyzing Customers 8932
92 Brand Manchester United : A Theatre of Dreams 8836
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10766
94 10 Reasons Why Airline Industry is Unique ? 46960
95 Role of Brand Ambassadors in Recession 8790
96 Reverse Pricing - Getting it Right ! 9756
97 Copyright & Trademark violations: Rural Marketing Success ? 13221
98 Premium Niche Marketing: Small World and Big Business 13136
99 Surrogate Advertising: Softly promoting hard products 8873
100 TATA Nano : Khushiyon Ki Chaabi 12262
 
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