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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12935
2 Growing Business through Customer Funnels 6154
3 Business Strategy in a Digital Age 10191
4 Live Video Marketing- Influencing Customers Real-time 8408
5 Marketing Insights for Software Startups 8468
6 Difference between Customer and Consumer 12589
7 Business Strategy of Uber in Europe & its Way Ahead 21608
8 Fogg Deodorants- Capturing the Market 34446
9 E-commerce - Threat to Traditional Retail? 11880
10 Experience Gifting - A Boom in Gifting Industry 13016
11 Pester Power: Influence of Children in Purchase decision 11491
12 Marketing Through Mascot – Building Brand Identity 12459
13 Reebok’s Rebranding – A Comprehensive Analysis 21687
14 Hindustan Motors Ambassador - The End of an Era 14569
15 Click And Brick Of Bharat Matrimony 12001
16 Marketing 3.0 – Values Driven Marketing 14766
17 DRIP -The Marketing Communication Model 45550
18 How Titan Watches is Still a Market Leader-Brand Identity! 12180
19 Social Media Marketing - A Double Edge Sword 11398
20 Repackaging And Repositioning - Gaining Competitive Advantage 15199
21 Senior Citizens as Target Group 11212
22 Cause Related Marketing: Giving More Than Just Spare Change? 11291
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17748
24 Let’s Get Packing - Importance of Packaging 11664
25 Thums Up - A Thundering Success 14199
26 Rural Marketing: Challenges Opportunities and Beyond 22104
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22082
28 Creative Marketing Communication: Interactive Advertising Campaigns 11068
29 What is Shockvertising? 25847
30 Marketing Through Sports: The Evolution and Future 29032
31 Village Laundry Service, A Story Of The Start Up 11966
32 Being Flawsome - Ensuring Brand Loyalty 14905
33 Chanakya Niti And Marketing Strategies 20317
34 Royal Enfield Bullet - Felt The Thump! 11167
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22884
36 Subliminal Marketing - What You See You May Not See! 14843
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16363
38 Customer Is King – Make The King Happy 24352
39 Marketing Strategies & Innovations In The Services Sector 14490
40 Segmentation Targeting & Positioning-Defining Product Lines 27148
41 Role Of Technology In Marketing 20946
42 How To Create Snob Effect In Marketing? 14769
43 Health Insurance: A Push Or A Pull Product? 11216
44 A Strategic Perspective Of Kerala Tourism 26872
45 Opportunities In Online Marketing 10348
46 Challenges Of Digital Marketing 18589
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10700
48 Then & Now - A Coke Story 14348
49 What's This App - Whatsapp Success Story! 25277
50 Flying High: What Keeps Indigo Going 11356
51 Brand Activation: Bringing Spirit Of Brands To Life 16110
52 Indian Rural Market: The Next Big Thing 24008
53 Oreo – Milky’s Favourite Cookie Turns 100 10787
54 The Happy Birds: Success Story of Angry Birds 11916
55 Tata Motors JLR - The Success Story 14506
56 An Analysis On Lux Beauty Soap 39816
57 Latest Trend In Marketing Environment: Viral Marketing 9967
58 Impact Of The ZooZoo Commercials For Value Added Services 16477
59 What Can We Learn From Strategy Games 13953
60 The Reverse of Marketing=De-Marketing 17536
61 Is There A Better Way To Sell To Rural Market 12461
62 Why & How Marketers Target Kids 15540
63 Disruptive Innovation: Strategist’s Dilemma 10972
64 Entry Strategies For Automobile Companies In African Markets 13678
65 Park Avenue I.Q: New Name In The World Of Deodorants 16823
66 Flipkart.com - The Success Saga 21840
67 Pester Power: The Influential Kids 12046
68 Destination Branding- How does it Work 13237
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14992
70 Dirty Marketing- Fighting brands unethically 11446
71 Hero Honda Rebranding to Hero MotoCorp 14229
72 Standardize or Localize- A better way to lead markets 11801
73 Critical Success Factors for Devising Strategies for Airline Players 19191
74 Mom and Pop Stores Score Over Giant Supermarkets 11313
75 Regional Aspiration Marketing- A Step Further 10653
76 Value and benefit- The customer perspective 14179
77 Merchandising- The Brand Building Strategy 10018
78 The ill-effects of Globalization 10245
79 Brand Ferrari - The Dream Machine 13059
80 Retail Industry : Boon or Bane ? 12698
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20852
82 Premium Brands- Prestige, Value and Quality 20104
83 JustDial: The Information and Business Listings Directory 24145
84 Corporate branding vs Product branding 13432
85 Sales vs Marketing - Do They complement or compete ? 29114
86 Is Advertising an art of Lying ? 16027
87 Glocalization-The McD and KFC Way ? 12756
88 Breakthrough Products: Entering a New World 25362
89 4 P's of Management 56623
90 Walt Disney: A Magical Brand 16457
91 Evaluating Advertisement Campaigns: Analyzing Customers 10478
92 Brand Manchester United : A Theatre of Dreams 10529
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12198
94 10 Reasons Why Airline Industry is Unique ? 49161
95 Role of Brand Ambassadors in Recession 10332
96 Reverse Pricing - Getting it Right ! 11579
97 Copyright & Trademark violations: Rural Marketing Success ? 14795
98 Premium Niche Marketing: Small World and Big Business 15158
99 Surrogate Advertising: Softly promoting hard products 10294
100 TATA Nano : Khushiyon Ki Chaabi 14508
 
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