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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12880
2 Growing Business through Customer Funnels 6113
3 Business Strategy in a Digital Age 10120
4 Live Video Marketing- Influencing Customers Real-time 8381
5 Marketing Insights for Software Startups 8416
6 Difference between Customer and Consumer 12430
7 Business Strategy of Uber in Europe & its Way Ahead 21505
8 Fogg Deodorants- Capturing the Market 34347
9 E-commerce - Threat to Traditional Retail? 11798
10 Experience Gifting - A Boom in Gifting Industry 12967
11 Pester Power: Influence of Children in Purchase decision 11410
12 Marketing Through Mascot – Building Brand Identity 12419
13 Reebok’s Rebranding – A Comprehensive Analysis 21565
14 Hindustan Motors Ambassador - The End of an Era 14455
15 Click And Brick Of Bharat Matrimony 11902
16 Marketing 3.0 – Values Driven Marketing 14676
17 DRIP -The Marketing Communication Model 45378
18 How Titan Watches is Still a Market Leader-Brand Identity! 12113
19 Social Media Marketing - A Double Edge Sword 11344
20 Repackaging And Repositioning - Gaining Competitive Advantage 15107
21 Senior Citizens as Target Group 11143
22 Cause Related Marketing: Giving More Than Just Spare Change? 11232
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17683
24 Let’s Get Packing - Importance of Packaging 11622
25 Thums Up - A Thundering Success 14096
26 Rural Marketing: Challenges Opportunities and Beyond 22042
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22045
28 Creative Marketing Communication: Interactive Advertising Campaigns 11000
29 What is Shockvertising? 25739
30 Marketing Through Sports: The Evolution and Future 28985
31 Village Laundry Service, A Story Of The Start Up 11828
32 Being Flawsome - Ensuring Brand Loyalty 14861
33 Chanakya Niti And Marketing Strategies 20246
34 Royal Enfield Bullet - Felt The Thump! 11106
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22774
36 Subliminal Marketing - What You See You May Not See! 14797
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16259
38 Customer Is King – Make The King Happy 24273
39 Marketing Strategies & Innovations In The Services Sector 14415
40 Segmentation Targeting & Positioning-Defining Product Lines 27084
41 Role Of Technology In Marketing 20909
42 How To Create Snob Effect In Marketing? 14700
43 Health Insurance: A Push Or A Pull Product? 11188
44 A Strategic Perspective Of Kerala Tourism 26799
45 Opportunities In Online Marketing 10319
46 Challenges Of Digital Marketing 18517
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10649
48 Then & Now - A Coke Story 14298
49 What's This App - Whatsapp Success Story! 25232
50 Flying High: What Keeps Indigo Going 11276
51 Brand Activation: Bringing Spirit Of Brands To Life 16054
52 Indian Rural Market: The Next Big Thing 23967
53 Oreo – Milky’s Favourite Cookie Turns 100 10727
54 The Happy Birds: Success Story of Angry Birds 11834
55 Tata Motors JLR - The Success Story 14433
56 An Analysis On Lux Beauty Soap 39701
57 Latest Trend In Marketing Environment: Viral Marketing 9928
58 Impact Of The ZooZoo Commercials For Value Added Services 16400
59 What Can We Learn From Strategy Games 13909
60 The Reverse of Marketing=De-Marketing 17435
61 Is There A Better Way To Sell To Rural Market 12416
62 Why & How Marketers Target Kids 15438
63 Disruptive Innovation: Strategist’s Dilemma 10886
64 Entry Strategies For Automobile Companies In African Markets 13628
65 Park Avenue I.Q: New Name In The World Of Deodorants 16760
66 Flipkart.com - The Success Saga 21755
67 Pester Power: The Influential Kids 11992
68 Destination Branding- How does it Work 13203
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14917
70 Dirty Marketing- Fighting brands unethically 11375
71 Hero Honda Rebranding to Hero MotoCorp 14144
72 Standardize or Localize- A better way to lead markets 11765
73 Critical Success Factors for Devising Strategies for Airline Players 19107
74 Mom and Pop Stores Score Over Giant Supermarkets 11245
75 Regional Aspiration Marketing- A Step Further 10598
76 Value and benefit- The customer perspective 14140
77 Merchandising- The Brand Building Strategy 9975
78 The ill-effects of Globalization 10211
79 Brand Ferrari - The Dream Machine 13010
80 Retail Industry : Boon or Bane ? 12645
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20776
82 Premium Brands- Prestige, Value and Quality 19974
83 JustDial: The Information and Business Listings Directory 24068
84 Corporate branding vs Product branding 13394
85 Sales vs Marketing - Do They complement or compete ? 29028
86 Is Advertising an art of Lying ? 15987
87 Glocalization-The McD and KFC Way ? 12673
88 Breakthrough Products: Entering a New World 25284
89 4 P's of Management 56527
90 Walt Disney: A Magical Brand 16383
91 Evaluating Advertisement Campaigns: Analyzing Customers 10432
92 Brand Manchester United : A Theatre of Dreams 10475
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12155
94 10 Reasons Why Airline Industry is Unique ? 49074
95 Role of Brand Ambassadors in Recession 10292
96 Reverse Pricing - Getting it Right ! 11526
97 Copyright & Trademark violations: Rural Marketing Success ? 14752
98 Premium Niche Marketing: Small World and Big Business 15088
99 Surrogate Advertising: Softly promoting hard products 10252
100 TATA Nano : Khushiyon Ki Chaabi 14418
 
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