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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12896
2 Growing Business through Customer Funnels 6125
3 Business Strategy in a Digital Age 10140
4 Live Video Marketing- Influencing Customers Real-time 8389
5 Marketing Insights for Software Startups 8435
6 Difference between Customer and Consumer 12453
7 Business Strategy of Uber in Europe & its Way Ahead 21538
8 Fogg Deodorants- Capturing the Market 34371
9 E-commerce - Threat to Traditional Retail? 11821
10 Experience Gifting - A Boom in Gifting Industry 12982
11 Pester Power: Influence of Children in Purchase decision 11436
12 Marketing Through Mascot – Building Brand Identity 12432
13 Reebok’s Rebranding – A Comprehensive Analysis 21597
14 Hindustan Motors Ambassador - The End of an Era 14476
15 Click And Brick Of Bharat Matrimony 11924
16 Marketing 3.0 – Values Driven Marketing 14702
17 DRIP -The Marketing Communication Model 45416
18 How Titan Watches is Still a Market Leader-Brand Identity! 12131
19 Social Media Marketing - A Double Edge Sword 11360
20 Repackaging And Repositioning - Gaining Competitive Advantage 15132
21 Senior Citizens as Target Group 11168
22 Cause Related Marketing: Giving More Than Just Spare Change? 11252
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17702
24 Let’s Get Packing - Importance of Packaging 11638
25 Thums Up - A Thundering Success 14121
26 Rural Marketing: Challenges Opportunities and Beyond 22057
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22056
28 Creative Marketing Communication: Interactive Advertising Campaigns 11017
29 What is Shockvertising? 25766
30 Marketing Through Sports: The Evolution and Future 28998
31 Village Laundry Service, A Story Of The Start Up 11845
32 Being Flawsome - Ensuring Brand Loyalty 14873
33 Chanakya Niti And Marketing Strategies 20263
34 Royal Enfield Bullet - Felt The Thump! 11125
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22798
36 Subliminal Marketing - What You See You May Not See! 14811
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16281
38 Customer Is King – Make The King Happy 24295
39 Marketing Strategies & Innovations In The Services Sector 14433
40 Segmentation Targeting & Positioning-Defining Product Lines 27100
41 Role Of Technology In Marketing 20921
42 How To Create Snob Effect In Marketing? 14717
43 Health Insurance: A Push Or A Pull Product? 11200
44 A Strategic Perspective Of Kerala Tourism 26821
45 Opportunities In Online Marketing 10330
46 Challenges Of Digital Marketing 18537
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10664
48 Then & Now - A Coke Story 14312
49 What's This App - Whatsapp Success Story! 25243
50 Flying High: What Keeps Indigo Going 11297
51 Brand Activation: Bringing Spirit Of Brands To Life 16067
52 Indian Rural Market: The Next Big Thing 23979
53 Oreo – Milky’s Favourite Cookie Turns 100 10741
54 The Happy Birds: Success Story of Angry Birds 11855
55 Tata Motors JLR - The Success Story 14451
56 An Analysis On Lux Beauty Soap 39734
57 Latest Trend In Marketing Environment: Viral Marketing 9940
58 Impact Of The ZooZoo Commercials For Value Added Services 16419
59 What Can We Learn From Strategy Games 13922
60 The Reverse of Marketing=De-Marketing 17459
61 Is There A Better Way To Sell To Rural Market 12431
62 Why & How Marketers Target Kids 15465
63 Disruptive Innovation: Strategist’s Dilemma 10901
64 Entry Strategies For Automobile Companies In African Markets 13639
65 Park Avenue I.Q: New Name In The World Of Deodorants 16777
66 Flipkart.com - The Success Saga 21778
67 Pester Power: The Influential Kids 12004
68 Destination Branding- How does it Work 13213
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14934
70 Dirty Marketing- Fighting brands unethically 11392
71 Hero Honda Rebranding to Hero MotoCorp 14167
72 Standardize or Localize- A better way to lead markets 11777
73 Critical Success Factors for Devising Strategies for Airline Players 19130
74 Mom and Pop Stores Score Over Giant Supermarkets 11258
75 Regional Aspiration Marketing- A Step Further 10611
76 Value and benefit- The customer perspective 14152
77 Merchandising- The Brand Building Strategy 9987
78 The ill-effects of Globalization 10219
79 Brand Ferrari - The Dream Machine 13019
80 Retail Industry : Boon or Bane ? 12657
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20800
82 Premium Brands- Prestige, Value and Quality 20013
83 JustDial: The Information and Business Listings Directory 24088
84 Corporate branding vs Product branding 13404
85 Sales vs Marketing - Do They complement or compete ? 29054
86 Is Advertising an art of Lying ? 16000
87 Glocalization-The McD and KFC Way ? 12699
88 Breakthrough Products: Entering a New World 25305
89 4 P's of Management 56552
90 Walt Disney: A Magical Brand 16405
91 Evaluating Advertisement Campaigns: Analyzing Customers 10446
92 Brand Manchester United : A Theatre of Dreams 10487
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12167
94 10 Reasons Why Airline Industry is Unique ? 49102
95 Role of Brand Ambassadors in Recession 10303
96 Reverse Pricing - Getting it Right ! 11543
97 Copyright & Trademark violations: Rural Marketing Success ? 14761
98 Premium Niche Marketing: Small World and Big Business 15104
99 Surrogate Advertising: Softly promoting hard products 10267
100 TATA Nano : Khushiyon Ki Chaabi 14437
 
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