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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13218
2 Growing Business through Customer Funnels 6303
3 Business Strategy in a Digital Age 10425
4 Live Video Marketing- Influencing Customers Real-time 8547
5 Marketing Insights for Software Startups 8683
6 Difference between Customer and Consumer 13085
7 Business Strategy of Uber in Europe & its Way Ahead 21992
8 Fogg Deodorants- Capturing the Market 34809
9 E-commerce - Threat to Traditional Retail? 12164
10 Experience Gifting - A Boom in Gifting Industry 13189
11 Pester Power: Influence of Children in Purchase decision 11766
12 Marketing Through Mascot – Building Brand Identity 12680
13 Reebok’s Rebranding – A Comprehensive Analysis 22169
14 Hindustan Motors Ambassador - The End of an Era 14934
15 Click And Brick Of Bharat Matrimony 12327
16 Marketing 3.0 – Values Driven Marketing 15189
17 DRIP -The Marketing Communication Model 46051
18 How Titan Watches is Still a Market Leader-Brand Identity! 12453
19 Social Media Marketing - A Double Edge Sword 11583
20 Repackaging And Repositioning - Gaining Competitive Advantage 15478
21 Senior Citizens as Target Group 11528
22 Cause Related Marketing: Giving More Than Just Spare Change? 11474
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18021
24 Let’s Get Packing - Importance of Packaging 11821
25 Thums Up - A Thundering Success 14596
26 Rural Marketing: Challenges Opportunities and Beyond 22335
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22238
28 Creative Marketing Communication: Interactive Advertising Campaigns 11307
29 What is Shockvertising? 26179
30 Marketing Through Sports: The Evolution and Future 29192
31 Village Laundry Service, A Story Of The Start Up 12275
32 Being Flawsome - Ensuring Brand Loyalty 15081
33 Chanakya Niti And Marketing Strategies 20567
34 Royal Enfield Bullet - Felt The Thump! 11426
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23329
36 Subliminal Marketing - What You See You May Not See! 15049
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16713
38 Customer Is King – Make The King Happy 24733
39 Marketing Strategies & Innovations In The Services Sector 14801
40 Segmentation Targeting & Positioning-Defining Product Lines 27398
41 Role Of Technology In Marketing 21101
42 How To Create Snob Effect In Marketing? 15015
43 Health Insurance: A Push Or A Pull Product? 11430
44 A Strategic Perspective Of Kerala Tourism 27159
45 Opportunities In Online Marketing 10499
46 Challenges Of Digital Marketing 18887
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10898
48 Then & Now - A Coke Story 14578
49 What's This App - Whatsapp Success Story! 25432
50 Flying High: What Keeps Indigo Going 11643
51 Brand Activation: Bringing Spirit Of Brands To Life 16353
52 Indian Rural Market: The Next Big Thing 24183
53 Oreo – Milky’s Favourite Cookie Turns 100 11002
54 The Happy Birds: Success Story of Angry Birds 12319
55 Tata Motors JLR - The Success Story 14767
56 An Analysis On Lux Beauty Soap 40376
57 Latest Trend In Marketing Environment: Viral Marketing 10138
58 Impact Of The ZooZoo Commercials For Value Added Services 16796
59 What Can We Learn From Strategy Games 14098
60 The Reverse of Marketing=De-Marketing 17901
61 Is There A Better Way To Sell To Rural Market 12733
62 Why & How Marketers Target Kids 15865
63 Disruptive Innovation: Strategist’s Dilemma 11302
64 Entry Strategies For Automobile Companies In African Markets 13848
65 Park Avenue I.Q: New Name In The World Of Deodorants 17009
66 Flipkart.com - The Success Saga 22106
67 Pester Power: The Influential Kids 12251
68 Destination Branding- How does it Work 13407
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15240
70 Dirty Marketing- Fighting brands unethically 11700
71 Hero Honda Rebranding to Hero MotoCorp 14580
72 Standardize or Localize- A better way to lead markets 12054
73 Critical Success Factors for Devising Strategies for Airline Players 19530
74 Mom and Pop Stores Score Over Giant Supermarkets 11527
75 Regional Aspiration Marketing- A Step Further 10864
76 Value and benefit- The customer perspective 14330
77 Merchandising- The Brand Building Strategy 10177
78 The ill-effects of Globalization 10381
79 Brand Ferrari - The Dream Machine 13304
80 Retail Industry : Boon or Bane ? 12877
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21093
82 Premium Brands- Prestige, Value and Quality 20533
83 JustDial: The Information and Business Listings Directory 24568
84 Corporate branding vs Product branding 13597
85 Sales vs Marketing - Do They complement or compete ? 29417
86 Is Advertising an art of Lying ? 16224
87 Glocalization-The McD and KFC Way ? 13028
88 Breakthrough Products: Entering a New World 25607
89 4 P's of Management 56927
90 Walt Disney: A Magical Brand 16725
91 Evaluating Advertisement Campaigns: Analyzing Customers 10703
92 Brand Manchester United : A Theatre of Dreams 10742
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12366
94 10 Reasons Why Airline Industry is Unique ? 49520
95 Role of Brand Ambassadors in Recession 10588
96 Reverse Pricing - Getting it Right ! 11800
97 Copyright & Trademark violations: Rural Marketing Success ? 14990
98 Premium Niche Marketing: Small World and Big Business 15432
99 Surrogate Advertising: Softly promoting hard products 10452
100 TATA Nano : Khushiyon Ki Chaabi 14784
 
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