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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13195
2 Growing Business through Customer Funnels 6281
3 Business Strategy in a Digital Age 10386
4 Live Video Marketing- Influencing Customers Real-time 8527
5 Marketing Insights for Software Startups 8638
6 Difference between Customer and Consumer 13020
7 Business Strategy of Uber in Europe & its Way Ahead 21946
8 Fogg Deodorants- Capturing the Market 34769
9 E-commerce - Threat to Traditional Retail? 12122
10 Experience Gifting - A Boom in Gifting Industry 13163
11 Pester Power: Influence of Children in Purchase decision 11730
12 Marketing Through Mascot – Building Brand Identity 12652
13 Reebok’s Rebranding – A Comprehensive Analysis 22097
14 Hindustan Motors Ambassador - The End of an Era 14887
15 Click And Brick Of Bharat Matrimony 12282
16 Marketing 3.0 – Values Driven Marketing 15110
17 DRIP -The Marketing Communication Model 45978
18 How Titan Watches is Still a Market Leader-Brand Identity! 12411
19 Social Media Marketing - A Double Edge Sword 11560
20 Repackaging And Repositioning - Gaining Competitive Advantage 15435
21 Senior Citizens as Target Group 11489
22 Cause Related Marketing: Giving More Than Just Spare Change? 11453
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17979
24 Let’s Get Packing - Importance of Packaging 11795
25 Thums Up - A Thundering Success 14532
26 Rural Marketing: Challenges Opportunities and Beyond 22299
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22215
28 Creative Marketing Communication: Interactive Advertising Campaigns 11274
29 What is Shockvertising? 26132
30 Marketing Through Sports: The Evolution and Future 29162
31 Village Laundry Service, A Story Of The Start Up 12232
32 Being Flawsome - Ensuring Brand Loyalty 15056
33 Chanakya Niti And Marketing Strategies 20531
34 Royal Enfield Bullet - Felt The Thump! 11384
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23277
36 Subliminal Marketing - What You See You May Not See! 15027
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16672
38 Customer Is King – Make The King Happy 24696
39 Marketing Strategies & Innovations In The Services Sector 14746
40 Segmentation Targeting & Positioning-Defining Product Lines 27358
41 Role Of Technology In Marketing 21079
42 How To Create Snob Effect In Marketing? 14986
43 Health Insurance: A Push Or A Pull Product? 11409
44 A Strategic Perspective Of Kerala Tourism 27122
45 Opportunities In Online Marketing 10477
46 Challenges Of Digital Marketing 18839
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10863
48 Then & Now - A Coke Story 14551
49 What's This App - Whatsapp Success Story! 25411
50 Flying High: What Keeps Indigo Going 11610
51 Brand Activation: Bringing Spirit Of Brands To Life 16316
52 Indian Rural Market: The Next Big Thing 24149
53 Oreo – Milky’s Favourite Cookie Turns 100 10971
54 The Happy Birds: Success Story of Angry Birds 12269
55 Tata Motors JLR - The Success Story 14729
56 An Analysis On Lux Beauty Soap 40301
57 Latest Trend In Marketing Environment: Viral Marketing 10115
58 Impact Of The ZooZoo Commercials For Value Added Services 16757
59 What Can We Learn From Strategy Games 14075
60 The Reverse of Marketing=De-Marketing 17851
61 Is There A Better Way To Sell To Rural Market 12706
62 Why & How Marketers Target Kids 15819
63 Disruptive Innovation: Strategist’s Dilemma 11279
64 Entry Strategies For Automobile Companies In African Markets 13827
65 Park Avenue I.Q: New Name In The World Of Deodorants 16983
66 Flipkart.com - The Success Saga 22069
67 Pester Power: The Influential Kids 12215
68 Destination Branding- How does it Work 13384
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15206
70 Dirty Marketing- Fighting brands unethically 11668
71 Hero Honda Rebranding to Hero MotoCorp 14524
72 Standardize or Localize- A better way to lead markets 12026
73 Critical Success Factors for Devising Strategies for Airline Players 19487
74 Mom and Pop Stores Score Over Giant Supermarkets 11499
75 Regional Aspiration Marketing- A Step Further 10831
76 Value and benefit- The customer perspective 14307
77 Merchandising- The Brand Building Strategy 10152
78 The ill-effects of Globalization 10358
79 Brand Ferrari - The Dream Machine 13284
80 Retail Industry : Boon or Bane ? 12852
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21048
82 Premium Brands- Prestige, Value and Quality 20466
83 JustDial: The Information and Business Listings Directory 24506
84 Corporate branding vs Product branding 13565
85 Sales vs Marketing - Do They complement or compete ? 29373
86 Is Advertising an art of Lying ? 16199
87 Glocalization-The McD and KFC Way ? 12989
88 Breakthrough Products: Entering a New World 25575
89 4 P's of Management 56886
90 Walt Disney: A Magical Brand 16685
91 Evaluating Advertisement Campaigns: Analyzing Customers 10667
92 Brand Manchester United : A Theatre of Dreams 10712
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12338
94 10 Reasons Why Airline Industry is Unique ? 49482
95 Role of Brand Ambassadors in Recession 10564
96 Reverse Pricing - Getting it Right ! 11760
97 Copyright & Trademark violations: Rural Marketing Success ? 14958
98 Premium Niche Marketing: Small World and Big Business 15390
99 Surrogate Advertising: Softly promoting hard products 10432
100 TATA Nano : Khushiyon Ki Chaabi 14745
 
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