1. Articles

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 9032
2 Growing Business through Customer Funnels 3686
3 Business Strategy in a Digital Age 6890
4 Live Video Marketing- Influencing Customers Real-time 6139
5 Marketing Insights for Software Startups 6343
6 Difference between Customer and Consumer 8983
7 Business Strategy of Uber in Europe & its Way Ahead 17923
8 Fogg Deodorants- Capturing the Market 29072
9 E-commerce - Threat to Traditional Retail? 8734
10 Experience Gifting - A Boom in Gifting Industry 10111
11 Pester Power: Influence of Children in Purchase decision 8061
12 Marketing Through Mascot – Building Brand Identity 9444
13 Reebok’s Rebranding – A Comprehensive Analysis 16438
14 Hindustan Motors Ambassador - The End of an Era 10614
15 Click And Brick Of Bharat Matrimony 8688
16 Marketing 3.0 – Values Driven Marketing 10888
17 DRIP -The Marketing Communication Model 35449
18 How Titan Watches is Still a Market Leader-Brand Identity! 8539
19 Social Media Marketing - A Double Edge Sword 8983
20 Repackaging And Repositioning - Gaining Competitive Advantage 12488
21 Senior Citizens as Target Group 8419
22 Cause Related Marketing: Giving More Than Just Spare Change? 8488
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 13902
24 Let’s Get Packing - Importance of Packaging 9180
25 Thums Up - A Thundering Success 10319
26 Rural Marketing: Challenges Opportunities and Beyond 18670
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 19880
28 Creative Marketing Communication: Interactive Advertising Campaigns 8046
29 What is Shockvertising? 21438
30 Marketing Through Sports: The Evolution and Future 26462
31 Village Laundry Service, A Story Of The Start Up 8231
32 Being Flawsome - Ensuring Brand Loyalty 12485
33 Chanakya Niti And Marketing Strategies 17105
34 Royal Enfield Bullet - Felt The Thump! 8470
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 18384
36 Subliminal Marketing - What You See You May Not See! 12009
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 10499
38 Customer Is King – Make The King Happy 20630
39 Marketing Strategies & Innovations In The Services Sector 11624
40 Segmentation Targeting & Positioning-Defining Product Lines 23776
41 Role Of Technology In Marketing 18206
42 How To Create Snob Effect In Marketing? 11708
43 Health Insurance: A Push Or A Pull Product? 9180
44 A Strategic Perspective Of Kerala Tourism 23304
45 Opportunities In Online Marketing 8204
46 Challenges Of Digital Marketing 15528
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 8709
48 Then & Now - A Coke Story 11280
49 What's This App - Whatsapp Success Story! 22698
50 Flying High: What Keeps Indigo Going 8095
51 Brand Activation: Bringing Spirit Of Brands To Life 13300
52 Indian Rural Market: The Next Big Thing 21463
53 Oreo – Milky’s Favourite Cookie Turns 100 8414
54 The Happy Birds: Success Story of Angry Birds 8795
55 Tata Motors JLR - The Success Story 11678
56 An Analysis On Lux Beauty Soap 34686
57 Latest Trend In Marketing Environment: Viral Marketing 7966
58 Impact Of The ZooZoo Commercials For Value Added Services 13241
59 What Can We Learn From Strategy Games 11905
60 The Reverse of Marketing=De-Marketing 14081
61 Is There A Better Way To Sell To Rural Market 10145
62 Why & How Marketers Target Kids 11164
63 Disruptive Innovation: Strategist’s Dilemma 8578
64 Entry Strategies For Automobile Companies In African Markets 10863
65 Park Avenue I.Q: New Name In The World Of Deodorants 13799
66 Flipkart.com - The Success Saga 18874
67 Pester Power: The Influential Kids 9366
68 Destination Branding- How does it Work 10836
69 Maruti Suzuki Kizashi - New Car, Old Strategies 11548
70 Dirty Marketing- Fighting brands unethically 8349
71 Hero Honda Rebranding to Hero MotoCorp 10741
72 Standardize or Localize- A better way to lead markets 9721
73 Critical Success Factors for Devising Strategies for Airline Players 16012
74 Mom and Pop Stores Score Over Giant Supermarkets 8390
75 Regional Aspiration Marketing- A Step Further 8351
76 Value and benefit- The customer perspective 11816
77 Merchandising- The Brand Building Strategy 7699
78 The ill-effects of Globalization 8045
79 Brand Ferrari - The Dream Machine 10205
80 Retail Industry : Boon or Bane ? 10484
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 17921
82 Premium Brands- Prestige, Value and Quality 15704
83 JustDial: The Information and Business Listings Directory 20253
84 Corporate branding vs Product branding 11131
85 Sales vs Marketing - Do They complement or compete ? 25322
86 Is Advertising an art of Lying ? 12878
87 Glocalization-The McD and KFC Way ? 9231
88 Breakthrough Products: Entering a New World 20525
89 4 P's of Management 47480
90 Walt Disney: A Magical Brand 12549
91 Evaluating Advertisement Campaigns: Analyzing Customers 8016
92 Brand Manchester United : A Theatre of Dreams 7783
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 9980
94 10 Reasons Why Airline Industry is Unique ? 44965
95 Role of Brand Ambassadors in Recession 7862
96 Reverse Pricing - Getting it Right ! 8422
97 Copyright & Trademark violations: Rural Marketing Success ? 12148
98 Premium Niche Marketing: Small World and Big Business 11929
99 Surrogate Advertising: Softly promoting hard products 7867
100 TATA Nano : Khushiyon Ki Chaabi 10998
 
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