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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13104
2 Growing Business through Customer Funnels 6247
3 Business Strategy in a Digital Age 10331
4 Live Video Marketing- Influencing Customers Real-time 8497
5 Marketing Insights for Software Startups 8590
6 Difference between Customer and Consumer 12890
7 Business Strategy of Uber in Europe & its Way Ahead 21842
8 Fogg Deodorants- Capturing the Market 34689
9 E-commerce - Threat to Traditional Retail? 12057
10 Experience Gifting - A Boom in Gifting Industry 13128
11 Pester Power: Influence of Children in Purchase decision 11672
12 Marketing Through Mascot – Building Brand Identity 12597
13 Reebok’s Rebranding – A Comprehensive Analysis 21939
14 Hindustan Motors Ambassador - The End of an Era 14812
15 Click And Brick Of Bharat Matrimony 12199
16 Marketing 3.0 – Values Driven Marketing 15008
17 DRIP -The Marketing Communication Model 45850
18 How Titan Watches is Still a Market Leader-Brand Identity! 12345
19 Social Media Marketing - A Double Edge Sword 11517
20 Repackaging And Repositioning - Gaining Competitive Advantage 15362
21 Senior Citizens as Target Group 11394
22 Cause Related Marketing: Giving More Than Just Spare Change? 11408
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17910
24 Let’s Get Packing - Importance of Packaging 11764
25 Thums Up - A Thundering Success 14448
26 Rural Marketing: Challenges Opportunities and Beyond 22252
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22174
28 Creative Marketing Communication: Interactive Advertising Campaigns 11225
29 What is Shockvertising? 26039
30 Marketing Through Sports: The Evolution and Future 29118
31 Village Laundry Service, A Story Of The Start Up 12158
32 Being Flawsome - Ensuring Brand Loyalty 15018
33 Chanakya Niti And Marketing Strategies 20469
34 Royal Enfield Bullet - Felt The Thump! 11330
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23145
36 Subliminal Marketing - What You See You May Not See! 14981
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16585
38 Customer Is King – Make The King Happy 24584
39 Marketing Strategies & Innovations In The Services Sector 14671
40 Segmentation Targeting & Positioning-Defining Product Lines 27302
41 Role Of Technology In Marketing 21042
42 How To Create Snob Effect In Marketing? 14930
43 Health Insurance: A Push Or A Pull Product? 11344
44 A Strategic Perspective Of Kerala Tourism 27056
45 Opportunities In Online Marketing 10442
46 Challenges Of Digital Marketing 18763
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10817
48 Then & Now - A Coke Story 14495
49 What's This App - Whatsapp Success Story! 25368
50 Flying High: What Keeps Indigo Going 11550
51 Brand Activation: Bringing Spirit Of Brands To Life 16256
52 Indian Rural Market: The Next Big Thing 24112
53 Oreo – Milky’s Favourite Cookie Turns 100 10919
54 The Happy Birds: Success Story of Angry Birds 12147
55 Tata Motors JLR - The Success Story 14661
56 An Analysis On Lux Beauty Soap 40152
57 Latest Trend In Marketing Environment: Viral Marketing 10079
58 Impact Of The ZooZoo Commercials For Value Added Services 16699
59 What Can We Learn From Strategy Games 14043
60 The Reverse of Marketing=De-Marketing 17750
61 Is There A Better Way To Sell To Rural Market 12624
62 Why & How Marketers Target Kids 15744
63 Disruptive Innovation: Strategist’s Dilemma 11225
64 Entry Strategies For Automobile Companies In African Markets 13794
65 Park Avenue I.Q: New Name In The World Of Deodorants 16943
66 Flipkart.com - The Success Saga 22021
67 Pester Power: The Influential Kids 12169
68 Destination Branding- How does it Work 13344
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15155
70 Dirty Marketing- Fighting brands unethically 11608
71 Hero Honda Rebranding to Hero MotoCorp 14439
72 Standardize or Localize- A better way to lead markets 11949
73 Critical Success Factors for Devising Strategies for Airline Players 19389
74 Mom and Pop Stores Score Over Giant Supermarkets 11450
75 Regional Aspiration Marketing- A Step Further 10785
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10116
78 The ill-effects of Globalization 10326
79 Brand Ferrari - The Dream Machine 13210
80 Retail Industry : Boon or Bane ? 12801
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20993
82 Premium Brands- Prestige, Value and Quality 20361
83 JustDial: The Information and Business Listings Directory 24402
84 Corporate branding vs Product branding 13525
85 Sales vs Marketing - Do They complement or compete ? 29291
86 Is Advertising an art of Lying ? 16146
87 Glocalization-The McD and KFC Way ? 12928
88 Breakthrough Products: Entering a New World 25532
89 4 P's of Management 56808
90 Walt Disney: A Magical Brand 16622
91 Evaluating Advertisement Campaigns: Analyzing Customers 10613
92 Brand Manchester United : A Theatre of Dreams 10658
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12288
94 10 Reasons Why Airline Industry is Unique ? 49375
95 Role of Brand Ambassadors in Recession 10485
96 Reverse Pricing - Getting it Right ! 11709
97 Copyright & Trademark violations: Rural Marketing Success ? 14908
98 Premium Niche Marketing: Small World and Big Business 15325
99 Surrogate Advertising: Softly promoting hard products 10390
100 TATA Nano : Khushiyon Ki Chaabi 14690
 
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