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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 2865
2 Customer Metrics for Enhanced Marketing 1803
3 Growing Business through Customer Funnels 2288
4 Business Strategy in a Digital Age 4949
5 Live Video Marketing- Influencing Customers Real-time 5003
6 Digitalization Challenges at the Bottom of the Pyramid 3992
7 Marketing Insights for Software Startups 4804
8 Ecommerce Boom driven by AI, Analytics & Tech 3541
9 Digital Customer Experience at Touchpoints 3267
10 Brands and Colors Marketing- Leaving an Impression on the Mind 2939
11 Marketing Tools In Modern HR Practices 3222
12 The Challenge of Marketing an Online Game 2950
13 Penetration Strategy For SMEs Using Digital Marketing Techniques 2641
14 Are TV Ads Fading Away? 2364
15 Big Data or Marketing? Probably Both 2765
16 Difference between Customer and Consumer 7023
17 A Century of Cola Wars - Coca Cola & Pepsi 3483
18 Government Strategies Powering Entrepreneurial Ventures 3945
19 Mutual Trigger to Rise- Strategic Business Unit & the Brand 3581
20 Is Print Media Really Dying? 4132
21 Audio Visual Industry and Changing Trends 4643
22 Prospective Path for Experiential Marketing 4447
23 Marketing to Men & Women- Sea of Pinks and Blues 2204
24 Public Relations- Eyes & Ears of an Organization 2973
25 Customer Relationship Management Through Loyalty 2799
26 Consumer Psychology & the Tendency to Spend 2895
27 Newspaper Sales and its Crucial Trade Strategies 2300
28 Originality vs Embellishment - The Better Marketing Strategy 2607
29 Simplicity is the Modern Mantra for Successful Branding 2648
30 Customer Engagement using the HASHTAG Media 2455
31 How “Internet of Things” will Change Traditional Business 2526
32 Social Commerce - Influence on Business & Brand Image 1786
33 Cannibalization of Sales- Similar Products Affecting Business 6439
34 Importance of Digital Marketing to Attract Tech-Savvy Customers 2322
35 Brand - Its All in the Name 1767
36 Word of Mouth Marketing - Creating Brand Awareness 3298
37 Should Education be Marketed? 1945
38 Power of Hashtags to Enhance your Brand 2193
39 Creating Brand Awareness with Picture Posting on Social Media 2214
40 Marketing for Startups in Existing vs New Markets 1802
41 Impact of Patanjali on the Indian FMCG Industry 9573
42 Disruptive Marketing - Discovering the Blue Ocean 1741
43 Product Packaging- Improving the Brand Image of a Product 1690
44 Challenge of Marketing Government Schemes to Rural Customers in India 2290
45 Building your Business with Zero Budgets 1681
46 Social Media Marketing- Challenges and Importance 2514
47 Creating a Successful Mobile App 1367
48 Relation between Brand Image and Consumer Preference 2910
49 Go-To-Market Strategy For Small Businesses 2264
50 Increasing the Textile Lifecycle for a Better Environment 1359
51 What is Ephemeral Marketing? 6387
52 Customer Experience in a B2B Company 2050
53 Marketing in Service Provider Industries by Building Relationships 1914
54 Continuous Appraisal- A Comprehensive Study Of Cab Aggregators 2033
55 Make in India vs Innovate in India 2973
56 The Unheard Story of Online Healthcare Marketing In India 2927
57 Realizing India’s Demographic Dividend 2317
58 Digital Marketing - New Trends Helping Maximize Profits 2172
59 Customer Engagement vs Customer Loyalty 3287
60 Is Free Basics really Net Neutrality? 2635
61 How Nobel Prize got its Brand Image? 2023
62 Customer Engagement- A New Tool To Gain Customer Loyalty 2848
63 Business Strategy of Uber in Europe & its Way Ahead 14887
64 Omni Channel Retail – Click and Mortar 4572
65 How To Write And Execute A Media Plan? 1913
66 What is Risk Management? 1970
67 How to write a Marketing Plan? 2475
68 Innovative Companies and their GenY Customers 2157
69 Are Smart Cities Really Smart? 2201
70 Consumer Insights- Understanding the Customers Better 1746
71 Evolving Trends in Marketing - Outbound and Inbound Marketing 2588
72 The Future of Tourism Marketing 2934
73 Promotion and Advertising: Is It Always true? 2118
74 FMCGs in E-Commerce – Where are they today? 2186
75 E-commerce Apps Only: A Killer Move or a Fatal Error? 1435
76 Dangers of Redefining your Brand 1649
77 Customer’s Choice or Company’s Impulse and Convenience? 1711
78 Refurbished Goods: The New Way to Shop 1860
79 Optimizing Benefits of Advertising Pre-tests 2808
80 Maggi- An Emotional Saga for a Customer 1974
81 Millennials Marketing- Reaching out to the Social Generation 1706
82 Aid and Governance Strategies to make India a Global Brand 1627
83 Paradigm Shift in Retail Branding 2320
84 E-Commerce Bubble- Myth or Reality 3667
85 TV Channels Betting Big on their Apps 2124
86 Long Format Ads - Connecting Emotionally through a Story 2321
87 Marketing in Rural India- A Challenging Prospect 4131
88 Transmedia Storytelling - Power of Multiple Media Channels 2725
89 The Challenges of Marketing in India 3749
90 Organizations Adapting to the Changing Business Environment 1778
91 The Rise and Fall of Maggi in India 4589
92 Surrogate Advertising - Hidden Yet Visible Products 2157
93 Reference Groups - Influencing Customer Opinions 2845
94 How Do Consumers Make Decisions? 2467
95 Multifaceted Transformation of Marketing Channels 1547
96 Era of Digital Marketing - Acquiring Customers through Internet 2003
97 #Hashtag – Beginning of a New Era of Marketing 1942
98 Celebrity Endorsements in India 8680
99 Marketing Channel Mix- An Insight 1727
100 Guerrilla Marketing - Catching the Customer's Imagination 1845
 
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