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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12885
2 Growing Business through Customer Funnels 6118
3 Business Strategy in a Digital Age 10125
4 Live Video Marketing- Influencing Customers Real-time 8384
5 Marketing Insights for Software Startups 8421
6 Difference between Customer and Consumer 12437
7 Business Strategy of Uber in Europe & its Way Ahead 21513
8 Fogg Deodorants- Capturing the Market 34350
9 E-commerce - Threat to Traditional Retail? 11805
10 Experience Gifting - A Boom in Gifting Industry 12973
11 Pester Power: Influence of Children in Purchase decision 11418
12 Marketing Through Mascot – Building Brand Identity 12423
13 Reebok’s Rebranding – A Comprehensive Analysis 21572
14 Hindustan Motors Ambassador - The End of an Era 14458
15 Click And Brick Of Bharat Matrimony 11909
16 Marketing 3.0 – Values Driven Marketing 14683
17 DRIP -The Marketing Communication Model 45392
18 How Titan Watches is Still a Market Leader-Brand Identity! 12119
19 Social Media Marketing - A Double Edge Sword 11350
20 Repackaging And Repositioning - Gaining Competitive Advantage 15114
21 Senior Citizens as Target Group 11147
22 Cause Related Marketing: Giving More Than Just Spare Change? 11238
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17690
24 Let’s Get Packing - Importance of Packaging 11627
25 Thums Up - A Thundering Success 14103
26 Rural Marketing: Challenges Opportunities and Beyond 22047
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22049
28 Creative Marketing Communication: Interactive Advertising Campaigns 11005
29 What is Shockvertising? 25747
30 Marketing Through Sports: The Evolution and Future 28990
31 Village Laundry Service, A Story Of The Start Up 11834
32 Being Flawsome - Ensuring Brand Loyalty 14865
33 Chanakya Niti And Marketing Strategies 20251
34 Royal Enfield Bullet - Felt The Thump! 11112
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22782
36 Subliminal Marketing - What You See You May Not See! 14801
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16263
38 Customer Is King – Make The King Happy 24283
39 Marketing Strategies & Innovations In The Services Sector 14420
40 Segmentation Targeting & Positioning-Defining Product Lines 27090
41 Role Of Technology In Marketing 20913
42 How To Create Snob Effect In Marketing? 14705
43 Health Insurance: A Push Or A Pull Product? 11191
44 A Strategic Perspective Of Kerala Tourism 26806
45 Opportunities In Online Marketing 10323
46 Challenges Of Digital Marketing 18524
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10654
48 Then & Now - A Coke Story 14301
49 What's This App - Whatsapp Success Story! 25236
50 Flying High: What Keeps Indigo Going 11284
51 Brand Activation: Bringing Spirit Of Brands To Life 16059
52 Indian Rural Market: The Next Big Thing 23970
53 Oreo – Milky’s Favourite Cookie Turns 100 10732
54 The Happy Birds: Success Story of Angry Birds 11840
55 Tata Motors JLR - The Success Story 14440
56 An Analysis On Lux Beauty Soap 39711
57 Latest Trend In Marketing Environment: Viral Marketing 9932
58 Impact Of The ZooZoo Commercials For Value Added Services 16405
59 What Can We Learn From Strategy Games 13913
60 The Reverse of Marketing=De-Marketing 17441
61 Is There A Better Way To Sell To Rural Market 12423
62 Why & How Marketers Target Kids 15449
63 Disruptive Innovation: Strategist’s Dilemma 10889
64 Entry Strategies For Automobile Companies In African Markets 13633
65 Park Avenue I.Q: New Name In The World Of Deodorants 16765
66 Flipkart.com - The Success Saga 21762
67 Pester Power: The Influential Kids 11994
68 Destination Branding- How does it Work 13207
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14923
70 Dirty Marketing- Fighting brands unethically 11382
71 Hero Honda Rebranding to Hero MotoCorp 14149
72 Standardize or Localize- A better way to lead markets 11771
73 Critical Success Factors for Devising Strategies for Airline Players 19112
74 Mom and Pop Stores Score Over Giant Supermarkets 11248
75 Regional Aspiration Marketing- A Step Further 10604
76 Value and benefit- The customer perspective 14144
77 Merchandising- The Brand Building Strategy 9979
78 The ill-effects of Globalization 10214
79 Brand Ferrari - The Dream Machine 13013
80 Retail Industry : Boon or Bane ? 12648
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20785
82 Premium Brands- Prestige, Value and Quality 19986
83 JustDial: The Information and Business Listings Directory 24076
84 Corporate branding vs Product branding 13397
85 Sales vs Marketing - Do They complement or compete ? 29036
86 Is Advertising an art of Lying ? 15990
87 Glocalization-The McD and KFC Way ? 12682
88 Breakthrough Products: Entering a New World 25290
89 4 P's of Management 56536
90 Walt Disney: A Magical Brand 16394
91 Evaluating Advertisement Campaigns: Analyzing Customers 10438
92 Brand Manchester United : A Theatre of Dreams 10479
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12159
94 10 Reasons Why Airline Industry is Unique ? 49083
95 Role of Brand Ambassadors in Recession 10295
96 Reverse Pricing - Getting it Right ! 11528
97 Copyright & Trademark violations: Rural Marketing Success ? 14756
98 Premium Niche Marketing: Small World and Big Business 15090
99 Surrogate Advertising: Softly promoting hard products 10256
100 TATA Nano : Khushiyon Ki Chaabi 14422
 
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