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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12920
2 Growing Business through Customer Funnels 6145
3 Business Strategy in a Digital Age 10181
4 Live Video Marketing- Influencing Customers Real-time 8404
5 Marketing Insights for Software Startups 8460
6 Difference between Customer and Consumer 12558
7 Business Strategy of Uber in Europe & its Way Ahead 21595
8 Fogg Deodorants- Capturing the Market 34423
9 E-commerce - Threat to Traditional Retail? 11864
10 Experience Gifting - A Boom in Gifting Industry 13008
11 Pester Power: Influence of Children in Purchase decision 11476
12 Marketing Through Mascot – Building Brand Identity 12452
13 Reebok’s Rebranding – A Comprehensive Analysis 21670
14 Hindustan Motors Ambassador - The End of an Era 14532
15 Click And Brick Of Bharat Matrimony 11989
16 Marketing 3.0 – Values Driven Marketing 14756
17 DRIP -The Marketing Communication Model 45520
18 How Titan Watches is Still a Market Leader-Brand Identity! 12169
19 Social Media Marketing - A Double Edge Sword 11389
20 Repackaging And Repositioning - Gaining Competitive Advantage 15184
21 Senior Citizens as Target Group 11201
22 Cause Related Marketing: Giving More Than Just Spare Change? 11284
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17736
24 Let’s Get Packing - Importance of Packaging 11656
25 Thums Up - A Thundering Success 14174
26 Rural Marketing: Challenges Opportunities and Beyond 22095
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22073
28 Creative Marketing Communication: Interactive Advertising Campaigns 11055
29 What is Shockvertising? 25826
30 Marketing Through Sports: The Evolution and Future 29023
31 Village Laundry Service, A Story Of The Start Up 11940
32 Being Flawsome - Ensuring Brand Loyalty 14897
33 Chanakya Niti And Marketing Strategies 20303
34 Royal Enfield Bullet - Felt The Thump! 11159
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22863
36 Subliminal Marketing - What You See You May Not See! 14834
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16344
38 Customer Is King – Make The King Happy 24337
39 Marketing Strategies & Innovations In The Services Sector 14480
40 Segmentation Targeting & Positioning-Defining Product Lines 27139
41 Role Of Technology In Marketing 20939
42 How To Create Snob Effect In Marketing? 14760
43 Health Insurance: A Push Or A Pull Product? 11211
44 A Strategic Perspective Of Kerala Tourism 26863
45 Opportunities In Online Marketing 10343
46 Challenges Of Digital Marketing 18576
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10691
48 Then & Now - A Coke Story 14340
49 What's This App - Whatsapp Success Story! 25268
50 Flying High: What Keeps Indigo Going 11345
51 Brand Activation: Bringing Spirit Of Brands To Life 16099
52 Indian Rural Market: The Next Big Thing 24000
53 Oreo – Milky’s Favourite Cookie Turns 100 10779
54 The Happy Birds: Success Story of Angry Birds 11898
55 Tata Motors JLR - The Success Story 14496
56 An Analysis On Lux Beauty Soap 39795
57 Latest Trend In Marketing Environment: Viral Marketing 9962
58 Impact Of The ZooZoo Commercials For Value Added Services 16466
59 What Can We Learn From Strategy Games 13945
60 The Reverse of Marketing=De-Marketing 17519
61 Is There A Better Way To Sell To Rural Market 12455
62 Why & How Marketers Target Kids 15528
63 Disruptive Innovation: Strategist’s Dilemma 10954
64 Entry Strategies For Automobile Companies In African Markets 13670
65 Park Avenue I.Q: New Name In The World Of Deodorants 16810
66 Flipkart.com - The Success Saga 21823
67 Pester Power: The Influential Kids 12038
68 Destination Branding- How does it Work 13231
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14979
70 Dirty Marketing- Fighting brands unethically 11434
71 Hero Honda Rebranding to Hero MotoCorp 14212
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19178
74 Mom and Pop Stores Score Over Giant Supermarkets 11304
75 Regional Aspiration Marketing- A Step Further 10642
76 Value and benefit- The customer perspective 14173
77 Merchandising- The Brand Building Strategy 10008
78 The ill-effects of Globalization 10238
79 Brand Ferrari - The Dream Machine 13052
80 Retail Industry : Boon or Bane ? 12687
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20839
82 Premium Brands- Prestige, Value and Quality 20083
83 JustDial: The Information and Business Listings Directory 24132
84 Corporate branding vs Product branding 13427
85 Sales vs Marketing - Do They complement or compete ? 29099
86 Is Advertising an art of Lying ? 16021
87 Glocalization-The McD and KFC Way ? 12746
88 Breakthrough Products: Entering a New World 25347
89 4 P's of Management 56607
90 Walt Disney: A Magical Brand 16445
91 Evaluating Advertisement Campaigns: Analyzing Customers 10474
92 Brand Manchester United : A Theatre of Dreams 10522
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12190
94 10 Reasons Why Airline Industry is Unique ? 49147
95 Role of Brand Ambassadors in Recession 10326
96 Reverse Pricing - Getting it Right ! 11569
97 Copyright & Trademark violations: Rural Marketing Success ? 14785
98 Premium Niche Marketing: Small World and Big Business 15146
99 Surrogate Advertising: Softly promoting hard products 10288
100 TATA Nano : Khushiyon Ki Chaabi 14493
 
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