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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 10597
2 Growing Business through Customer Funnels 4270
3 Business Strategy in a Digital Age 7715
4 Live Video Marketing- Influencing Customers Real-time 6660
5 Marketing Insights for Software Startups 6827
6 Difference between Customer and Consumer 9959
7 Business Strategy of Uber in Europe & its Way Ahead 18879
8 Fogg Deodorants- Capturing the Market 30622
9 E-commerce - Threat to Traditional Retail? 9549
10 Experience Gifting - A Boom in Gifting Industry 10934
11 Pester Power: Influence of Children in Purchase decision 8912
12 Marketing Through Mascot – Building Brand Identity 10218
13 Reebok’s Rebranding – A Comprehensive Analysis 17428
14 Hindustan Motors Ambassador - The End of an Era 11584
15 Click And Brick Of Bharat Matrimony 9368
16 Marketing 3.0 – Values Driven Marketing 11748
17 DRIP -The Marketing Communication Model 38325
18 How Titan Watches is Still a Market Leader-Brand Identity! 9287
19 Social Media Marketing - A Double Edge Sword 9486
20 Repackaging And Repositioning - Gaining Competitive Advantage 13060
21 Senior Citizens as Target Group 9161
22 Cause Related Marketing: Giving More Than Just Spare Change? 9236
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 14917
24 Let’s Get Packing - Importance of Packaging 9775
25 Thums Up - A Thundering Success 10972
26 Rural Marketing: Challenges Opportunities and Beyond 19591
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20357
28 Creative Marketing Communication: Interactive Advertising Campaigns 8712
29 What is Shockvertising? 22886
30 Marketing Through Sports: The Evolution and Future 27090
31 Village Laundry Service, A Story Of The Start Up 9201
32 Being Flawsome - Ensuring Brand Loyalty 13059
33 Chanakya Niti And Marketing Strategies 17886
34 Royal Enfield Bullet - Felt The Thump! 9077
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 19505
36 Subliminal Marketing - What You See You May Not See! 12690
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 12933
38 Customer Is King – Make The King Happy 21691
39 Marketing Strategies & Innovations In The Services Sector 12217
40 Segmentation Targeting & Positioning-Defining Product Lines 24630
41 Role Of Technology In Marketing 18910
42 How To Create Snob Effect In Marketing? 12391
43 Health Insurance: A Push Or A Pull Product? 9636
44 A Strategic Perspective Of Kerala Tourism 24195
45 Opportunities In Online Marketing 8677
46 Challenges Of Digital Marketing 16245
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9135
48 Then & Now - A Coke Story 12019
49 What's This App - Whatsapp Success Story! 23239
50 Flying High: What Keeps Indigo Going 8768
51 Brand Activation: Bringing Spirit Of Brands To Life 14027
52 Indian Rural Market: The Next Big Thing 22074
53 Oreo – Milky’s Favourite Cookie Turns 100 8874
54 The Happy Birds: Success Story of Angry Birds 9514
55 Tata Motors JLR - The Success Story 12289
56 An Analysis On Lux Beauty Soap 36317
57 Latest Trend In Marketing Environment: Viral Marketing 8374
58 Impact Of The ZooZoo Commercials For Value Added Services 14021
59 What Can We Learn From Strategy Games 12330
60 The Reverse of Marketing=De-Marketing 14879
61 Is There A Better Way To Sell To Rural Market 10706
62 Why & How Marketers Target Kids 12574
63 Disruptive Innovation: Strategist’s Dilemma 9078
64 Entry Strategies For Automobile Companies In African Markets 11630
65 Park Avenue I.Q: New Name In The World Of Deodorants 14531
66 Flipkart.com - The Success Saga 19531
67 Pester Power: The Influential Kids 9964
68 Destination Branding- How does it Work 11432
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12346
70 Dirty Marketing- Fighting brands unethically 9124
71 Hero Honda Rebranding to Hero MotoCorp 11520
72 Standardize or Localize- A better way to lead markets 10169
73 Critical Success Factors for Devising Strategies for Airline Players 16796
74 Mom and Pop Stores Score Over Giant Supermarkets 9090
75 Regional Aspiration Marketing- A Step Further 8838
76 Value and benefit- The customer perspective 12399
77 Merchandising- The Brand Building Strategy 8222
78 The ill-effects of Globalization 8570
79 Brand Ferrari - The Dream Machine 10892
80 Retail Industry : Boon or Bane ? 11002
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18492
82 Premium Brands- Prestige, Value and Quality 16635
83 JustDial: The Information and Business Listings Directory 20859
84 Corporate branding vs Product branding 11663
85 Sales vs Marketing - Do They complement or compete ? 26409
86 Is Advertising an art of Lying ? 13798
87 Glocalization-The McD and KFC Way ? 10049
88 Breakthrough Products: Entering a New World 22309
89 4 P's of Management 50911
90 Walt Disney: A Magical Brand 13583
91 Evaluating Advertisement Campaigns: Analyzing Customers 8570
92 Brand Manchester United : A Theatre of Dreams 8385
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10421
94 10 Reasons Why Airline Industry is Unique ? 46201
95 Role of Brand Ambassadors in Recession 8376
96 Reverse Pricing - Getting it Right ! 9209
97 Copyright & Trademark violations: Rural Marketing Success ? 12769
98 Premium Niche Marketing: Small World and Big Business 12607
99 Surrogate Advertising: Softly promoting hard products 8448
100 TATA Nano : Khushiyon Ki Chaabi 11733
 
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