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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14377
2 Growing Business through Customer Funnels 6697
3 Business Strategy in a Digital Age 10903
4 Live Video Marketing- Influencing Customers Real-time 8937
5 Marketing Insights for Software Startups 9050
6 Difference between Customer and Consumer 13711
7 Business Strategy of Uber in Europe & its Way Ahead 22527
8 Fogg Deodorants- Capturing the Market 35453
9 E-commerce - Threat to Traditional Retail? 12609
10 Experience Gifting - A Boom in Gifting Industry 13571
11 Pester Power: Influence of Children in Purchase decision 12299
12 Marketing Through Mascot – Building Brand Identity 13121
13 Reebok’s Rebranding – A Comprehensive Analysis 22917
14 Hindustan Motors Ambassador - The End of an Era 15549
15 Click And Brick Of Bharat Matrimony 12803
16 Marketing 3.0 – Values Driven Marketing 15832
17 DRIP -The Marketing Communication Model 46960
18 How Titan Watches is Still a Market Leader-Brand Identity! 12979
19 Social Media Marketing - A Double Edge Sword 11997
20 Repackaging And Repositioning - Gaining Competitive Advantage 15931
21 Senior Citizens as Target Group 11928
22 Cause Related Marketing: Giving More Than Just Spare Change? 11916
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18574
24 Let’s Get Packing - Importance of Packaging 12210
25 Thums Up - A Thundering Success 15288
26 Rural Marketing: Challenges Opportunities and Beyond 22812
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22599
28 Creative Marketing Communication: Interactive Advertising Campaigns 11743
29 What is Shockvertising? 26824
30 Marketing Through Sports: The Evolution and Future 29588
31 Village Laundry Service, A Story Of The Start Up 12973
32 Being Flawsome - Ensuring Brand Loyalty 15555
33 Chanakya Niti And Marketing Strategies 21033
34 Royal Enfield Bullet - Felt The Thump! 11980
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23925
36 Subliminal Marketing - What You See You May Not See! 15458
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17274
38 Customer Is King – Make The King Happy 25217
39 Marketing Strategies & Innovations In The Services Sector 15326
40 Segmentation Targeting & Positioning-Defining Product Lines 27876
41 Role Of Technology In Marketing 21447
42 How To Create Snob Effect In Marketing? 15482
43 Health Insurance: A Push Or A Pull Product? 11756
44 A Strategic Perspective Of Kerala Tourism 27671
45 Opportunities In Online Marketing 10884
46 Challenges Of Digital Marketing 19652
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11290
48 Then & Now - A Coke Story 15027
49 What's This App - Whatsapp Success Story! 25820
50 Flying High: What Keeps Indigo Going 12085
51 Brand Activation: Bringing Spirit Of Brands To Life 16731
52 Indian Rural Market: The Next Big Thing 24557
53 Oreo – Milky’s Favourite Cookie Turns 100 11412
54 The Happy Birds: Success Story of Angry Birds 12857
55 Tata Motors JLR - The Success Story 15315
56 An Analysis On Lux Beauty Soap 41197
57 Latest Trend In Marketing Environment: Viral Marketing 10488
58 Impact Of The ZooZoo Commercials For Value Added Services 17361
59 What Can We Learn From Strategy Games 14449
60 The Reverse of Marketing=De-Marketing 18401
61 Is There A Better Way To Sell To Rural Market 13114
62 Why & How Marketers Target Kids 16443
63 Disruptive Innovation: Strategist’s Dilemma 11741
64 Entry Strategies For Automobile Companies In African Markets 14225
65 Park Avenue I.Q: New Name In The World Of Deodorants 17461
66 Flipkart.com - The Success Saga 22620
67 Pester Power: The Influential Kids 12761
68 Destination Branding- How does it Work 13774
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15637
70 Dirty Marketing- Fighting brands unethically 12144
71 Hero Honda Rebranding to Hero MotoCorp 15123
72 Standardize or Localize- A better way to lead markets 12447
73 Critical Success Factors for Devising Strategies for Airline Players 19991
74 Mom and Pop Stores Score Over Giant Supermarkets 11942
75 Regional Aspiration Marketing- A Step Further 11304
76 Value and benefit- The customer perspective 14669
77 Merchandising- The Brand Building Strategy 10556
78 The ill-effects of Globalization 10737
79 Brand Ferrari - The Dream Machine 13689
80 Retail Industry : Boon or Bane ? 13263
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21558
82 Premium Brands- Prestige, Value and Quality 21213
83 JustDial: The Information and Business Listings Directory 25210
84 Corporate branding vs Product branding 14051
85 Sales vs Marketing - Do They complement or compete ? 29948
86 Is Advertising an art of Lying ? 16617
87 Glocalization-The McD and KFC Way ? 13475
88 Breakthrough Products: Entering a New World 26088
89 4 P's of Management 57510
90 Walt Disney: A Magical Brand 17196
91 Evaluating Advertisement Campaigns: Analyzing Customers 11110
92 Brand Manchester United : A Theatre of Dreams 11237
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12871
94 10 Reasons Why Airline Industry is Unique ? 50094
95 Role of Brand Ambassadors in Recession 11047
96 Reverse Pricing - Getting it Right ! 12298
97 Copyright & Trademark violations: Rural Marketing Success ? 15450
98 Premium Niche Marketing: Small World and Big Business 16043
99 Surrogate Advertising: Softly promoting hard products 10869
100 TATA Nano : Khushiyon Ki Chaabi 15305
 
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