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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13243
2 Growing Business through Customer Funnels 6317
3 Business Strategy in a Digital Age 10445
4 Live Video Marketing- Influencing Customers Real-time 8562
5 Marketing Insights for Software Startups 8698
6 Difference between Customer and Consumer 13115
7 Business Strategy of Uber in Europe & its Way Ahead 22020
8 Fogg Deodorants- Capturing the Market 34831
9 E-commerce - Threat to Traditional Retail? 12183
10 Experience Gifting - A Boom in Gifting Industry 13201
11 Pester Power: Influence of Children in Purchase decision 11786
12 Marketing Through Mascot – Building Brand Identity 12699
13 Reebok’s Rebranding – A Comprehensive Analysis 22203
14 Hindustan Motors Ambassador - The End of an Era 14958
15 Click And Brick Of Bharat Matrimony 12354
16 Marketing 3.0 – Values Driven Marketing 15233
17 DRIP -The Marketing Communication Model 46085
18 How Titan Watches is Still a Market Leader-Brand Identity! 12476
19 Social Media Marketing - A Double Edge Sword 11600
20 Repackaging And Repositioning - Gaining Competitive Advantage 15496
21 Senior Citizens as Target Group 11545
22 Cause Related Marketing: Giving More Than Just Spare Change? 11492
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18041
24 Let’s Get Packing - Importance of Packaging 11834
25 Thums Up - A Thundering Success 14641
26 Rural Marketing: Challenges Opportunities and Beyond 22354
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22251
28 Creative Marketing Communication: Interactive Advertising Campaigns 11331
29 What is Shockvertising? 26203
30 Marketing Through Sports: The Evolution and Future 29212
31 Village Laundry Service, A Story Of The Start Up 12312
32 Being Flawsome - Ensuring Brand Loyalty 15098
33 Chanakya Niti And Marketing Strategies 20584
34 Royal Enfield Bullet - Felt The Thump! 11442
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23354
36 Subliminal Marketing - What You See You May Not See! 15063
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16733
38 Customer Is King – Make The King Happy 24762
39 Marketing Strategies & Innovations In The Services Sector 14824
40 Segmentation Targeting & Positioning-Defining Product Lines 27420
41 Role Of Technology In Marketing 21113
42 How To Create Snob Effect In Marketing? 15032
43 Health Insurance: A Push Or A Pull Product? 11441
44 A Strategic Perspective Of Kerala Tourism 27178
45 Opportunities In Online Marketing 10507
46 Challenges Of Digital Marketing 18914
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10912
48 Then & Now - A Coke Story 14593
49 What's This App - Whatsapp Success Story! 25448
50 Flying High: What Keeps Indigo Going 11667
51 Brand Activation: Bringing Spirit Of Brands To Life 16369
52 Indian Rural Market: The Next Big Thing 24195
53 Oreo – Milky’s Favourite Cookie Turns 100 11022
54 The Happy Birds: Success Story of Angry Birds 12342
55 Tata Motors JLR - The Success Story 14789
56 An Analysis On Lux Beauty Soap 40406
57 Latest Trend In Marketing Environment: Viral Marketing 10148
58 Impact Of The ZooZoo Commercials For Value Added Services 16819
59 What Can We Learn From Strategy Games 14108
60 The Reverse of Marketing=De-Marketing 17929
61 Is There A Better Way To Sell To Rural Market 12744
62 Why & How Marketers Target Kids 15889
63 Disruptive Innovation: Strategist’s Dilemma 11321
64 Entry Strategies For Automobile Companies In African Markets 13865
65 Park Avenue I.Q: New Name In The World Of Deodorants 17024
66 Flipkart.com - The Success Saga 22126
67 Pester Power: The Influential Kids 12266
68 Destination Branding- How does it Work 13417
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15259
70 Dirty Marketing- Fighting brands unethically 11724
71 Hero Honda Rebranding to Hero MotoCorp 14610
72 Standardize or Localize- A better way to lead markets 12067
73 Critical Success Factors for Devising Strategies for Airline Players 19555
74 Mom and Pop Stores Score Over Giant Supermarkets 11546
75 Regional Aspiration Marketing- A Step Further 10883
76 Value and benefit- The customer perspective 14343
77 Merchandising- The Brand Building Strategy 10192
78 The ill-effects of Globalization 10394
79 Brand Ferrari - The Dream Machine 13320
80 Retail Industry : Boon or Bane ? 12893
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21117
82 Premium Brands- Prestige, Value and Quality 20574
83 JustDial: The Information and Business Listings Directory 24610
84 Corporate branding vs Product branding 13614
85 Sales vs Marketing - Do They complement or compete ? 29444
86 Is Advertising an art of Lying ? 16238
87 Glocalization-The McD and KFC Way ? 13040
88 Breakthrough Products: Entering a New World 25631
89 4 P's of Management 56944
90 Walt Disney: A Magical Brand 16749
91 Evaluating Advertisement Campaigns: Analyzing Customers 10720
92 Brand Manchester United : A Theatre of Dreams 10758
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12384
94 10 Reasons Why Airline Industry is Unique ? 49549
95 Role of Brand Ambassadors in Recession 10601
96 Reverse Pricing - Getting it Right ! 11821
97 Copyright & Trademark violations: Rural Marketing Success ? 15007
98 Premium Niche Marketing: Small World and Big Business 15451
99 Surrogate Advertising: Softly promoting hard products 10465
100 TATA Nano : Khushiyon Ki Chaabi 14801
 
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