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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12950
2 Growing Business through Customer Funnels 6163
3 Business Strategy in a Digital Age 10204
4 Live Video Marketing- Influencing Customers Real-time 8418
5 Marketing Insights for Software Startups 8480
6 Difference between Customer and Consumer 12609
7 Business Strategy of Uber in Europe & its Way Ahead 21628
8 Fogg Deodorants- Capturing the Market 34475
9 E-commerce - Threat to Traditional Retail? 11902
10 Experience Gifting - A Boom in Gifting Industry 13029
11 Pester Power: Influence of Children in Purchase decision 11507
12 Marketing Through Mascot – Building Brand Identity 12469
13 Reebok’s Rebranding – A Comprehensive Analysis 21704
14 Hindustan Motors Ambassador - The End of an Era 14601
15 Click And Brick Of Bharat Matrimony 12022
16 Marketing 3.0 – Values Driven Marketing 14794
17 DRIP -The Marketing Communication Model 45589
18 How Titan Watches is Still a Market Leader-Brand Identity! 12198
19 Social Media Marketing - A Double Edge Sword 11409
20 Repackaging And Repositioning - Gaining Competitive Advantage 15216
21 Senior Citizens as Target Group 11223
22 Cause Related Marketing: Giving More Than Just Spare Change? 11306
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17764
24 Let’s Get Packing - Importance of Packaging 11669
25 Thums Up - A Thundering Success 14220
26 Rural Marketing: Challenges Opportunities and Beyond 22125
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22089
28 Creative Marketing Communication: Interactive Advertising Campaigns 11083
29 What is Shockvertising? 25863
30 Marketing Through Sports: The Evolution and Future 29039
31 Village Laundry Service, A Story Of The Start Up 11994
32 Being Flawsome - Ensuring Brand Loyalty 14913
33 Chanakya Niti And Marketing Strategies 20334
34 Royal Enfield Bullet - Felt The Thump! 11183
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22904
36 Subliminal Marketing - What You See You May Not See! 14859
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16383
38 Customer Is King – Make The King Happy 24369
39 Marketing Strategies & Innovations In The Services Sector 14509
40 Segmentation Targeting & Positioning-Defining Product Lines 27167
41 Role Of Technology In Marketing 20958
42 How To Create Snob Effect In Marketing? 14788
43 Health Insurance: A Push Or A Pull Product? 11225
44 A Strategic Perspective Of Kerala Tourism 26885
45 Opportunities In Online Marketing 10358
46 Challenges Of Digital Marketing 18606
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10714
48 Then & Now - A Coke Story 14367
49 What's This App - Whatsapp Success Story! 25288
50 Flying High: What Keeps Indigo Going 11376
51 Brand Activation: Bringing Spirit Of Brands To Life 16125
52 Indian Rural Market: The Next Big Thing 24019
53 Oreo – Milky’s Favourite Cookie Turns 100 10798
54 The Happy Birds: Success Story of Angry Birds 11933
55 Tata Motors JLR - The Success Story 14520
56 An Analysis On Lux Beauty Soap 39836
57 Latest Trend In Marketing Environment: Viral Marketing 9981
58 Impact Of The ZooZoo Commercials For Value Added Services 16499
59 What Can We Learn From Strategy Games 13964
60 The Reverse of Marketing=De-Marketing 17551
61 Is There A Better Way To Sell To Rural Market 12469
62 Why & How Marketers Target Kids 15560
63 Disruptive Innovation: Strategist’s Dilemma 10986
64 Entry Strategies For Automobile Companies In African Markets 13696
65 Park Avenue I.Q: New Name In The World Of Deodorants 16839
66 Flipkart.com - The Success Saga 21865
67 Pester Power: The Influential Kids 12052
68 Destination Branding- How does it Work 13250
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15011
70 Dirty Marketing- Fighting brands unethically 11466
71 Hero Honda Rebranding to Hero MotoCorp 14254
72 Standardize or Localize- A better way to lead markets 11808
73 Critical Success Factors for Devising Strategies for Airline Players 19205
74 Mom and Pop Stores Score Over Giant Supermarkets 11332
75 Regional Aspiration Marketing- A Step Further 10664
76 Value and benefit- The customer perspective 14187
77 Merchandising- The Brand Building Strategy 10027
78 The ill-effects of Globalization 10253
79 Brand Ferrari - The Dream Machine 13068
80 Retail Industry : Boon or Bane ? 12711
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20870
82 Premium Brands- Prestige, Value and Quality 20125
83 JustDial: The Information and Business Listings Directory 24167
84 Corporate branding vs Product branding 13443
85 Sales vs Marketing - Do They complement or compete ? 29128
86 Is Advertising an art of Lying ? 16044
87 Glocalization-The McD and KFC Way ? 12775
88 Breakthrough Products: Entering a New World 25382
89 4 P's of Management 56643
90 Walt Disney: A Magical Brand 16473
91 Evaluating Advertisement Campaigns: Analyzing Customers 10491
92 Brand Manchester United : A Theatre of Dreams 10545
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12204
94 10 Reasons Why Airline Industry is Unique ? 49182
95 Role of Brand Ambassadors in Recession 10344
96 Reverse Pricing - Getting it Right ! 11591
97 Copyright & Trademark violations: Rural Marketing Success ? 14808
98 Premium Niche Marketing: Small World and Big Business 15180
99 Surrogate Advertising: Softly promoting hard products 10302
100 TATA Nano : Khushiyon Ki Chaabi 14526
 
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