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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12024
2 Growing Business through Customer Funnels 5419
3 Business Strategy in a Digital Age 9188
4 Live Video Marketing- Influencing Customers Real-time 7671
5 Marketing Insights for Software Startups 7729
6 Difference between Customer and Consumer 11342
7 Business Strategy of Uber in Europe & its Way Ahead 20422
8 Fogg Deodorants- Capturing the Market 33006
9 E-commerce - Threat to Traditional Retail? 10892
10 Experience Gifting - A Boom in Gifting Industry 12155
11 Pester Power: Influence of Children in Purchase decision 10352
12 Marketing Through Mascot – Building Brand Identity 11597
13 Reebok’s Rebranding – A Comprehensive Analysis 19823
14 Hindustan Motors Ambassador - The End of an Era 13380
15 Click And Brick Of Bharat Matrimony 10943
16 Marketing 3.0 – Values Driven Marketing 13304
17 DRIP -The Marketing Communication Model 43444
18 How Titan Watches is Still a Market Leader-Brand Identity! 10900
19 Social Media Marketing - A Double Edge Sword 10599
20 Repackaging And Repositioning - Gaining Competitive Advantage 14310
21 Senior Citizens as Target Group 10270
22 Cause Related Marketing: Giving More Than Just Spare Change? 10512
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 16750
24 Let’s Get Packing - Importance of Packaging 10889
25 Thums Up - A Thundering Success 12765
26 Rural Marketing: Challenges Opportunities and Beyond 21147
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21340
28 Creative Marketing Communication: Interactive Advertising Campaigns 10102
29 What is Shockvertising? 24711
30 Marketing Through Sports: The Evolution and Future 28201
31 Village Laundry Service, A Story Of The Start Up 10822
32 Being Flawsome - Ensuring Brand Loyalty 14098
33 Chanakya Niti And Marketing Strategies 19277
34 Royal Enfield Bullet - Felt The Thump! 10219
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21550
36 Subliminal Marketing - What You See You May Not See! 13977
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15139
38 Customer Is King – Make The King Happy 23250
39 Marketing Strategies & Innovations In The Services Sector 13486
40 Segmentation Targeting & Positioning-Defining Product Lines 25968
41 Role Of Technology In Marketing 20179
42 How To Create Snob Effect In Marketing? 13806
43 Health Insurance: A Push Or A Pull Product? 10534
44 A Strategic Perspective Of Kerala Tourism 25732
45 Opportunities In Online Marketing 9620
46 Challenges Of Digital Marketing 17535
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9939
48 Then & Now - A Coke Story 13385
49 What's This App - Whatsapp Success Story! 24490
50 Flying High: What Keeps Indigo Going 10232
51 Brand Activation: Bringing Spirit Of Brands To Life 15322
52 Indian Rural Market: The Next Big Thing 23222
53 Oreo – Milky’s Favourite Cookie Turns 100 9865
54 The Happy Birds: Success Story of Angry Birds 10905
55 Tata Motors JLR - The Success Story 13502
56 An Analysis On Lux Beauty Soap 38505
57 Latest Trend In Marketing Environment: Viral Marketing 9213
58 Impact Of The ZooZoo Commercials For Value Added Services 15362
59 What Can We Learn From Strategy Games 13214
60 The Reverse of Marketing=De-Marketing 16356
61 Is There A Better Way To Sell To Rural Market 11700
62 Why & How Marketers Target Kids 14390
63 Disruptive Innovation: Strategist’s Dilemma 9989
64 Entry Strategies For Automobile Companies In African Markets 12846
65 Park Avenue I.Q: New Name In The World Of Deodorants 15957
66 Flipkart.com - The Success Saga 20832
67 Pester Power: The Influential Kids 11135
68 Destination Branding- How does it Work 12460
69 Maruti Suzuki Kizashi - New Car, Old Strategies 13875
70 Dirty Marketing- Fighting brands unethically 10389
71 Hero Honda Rebranding to Hero MotoCorp 13004
72 Standardize or Localize- A better way to lead markets 10995
73 Critical Success Factors for Devising Strategies for Airline Players 18206
74 Mom and Pop Stores Score Over Giant Supermarkets 10350
75 Regional Aspiration Marketing- A Step Further 9744
76 Value and benefit- The customer perspective 13471
77 Merchandising- The Brand Building Strategy 9279
78 The ill-effects of Globalization 9558
79 Brand Ferrari - The Dream Machine 12206
80 Retail Industry : Boon or Bane ? 11962
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 19887
82 Premium Brands- Prestige, Value and Quality 18462
83 JustDial: The Information and Business Listings Directory 22620
84 Corporate branding vs Product branding 12697
85 Sales vs Marketing - Do They complement or compete ? 28079
86 Is Advertising an art of Lying ? 15218
87 Glocalization-The McD and KFC Way ? 11654
88 Breakthrough Products: Entering a New World 24301
89 4 P's of Management 55366
90 Walt Disney: A Magical Brand 15415
91 Evaluating Advertisement Campaigns: Analyzing Customers 9625
92 Brand Manchester United : A Theatre of Dreams 9646
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11444
94 10 Reasons Why Airline Industry is Unique ? 48092
95 Role of Brand Ambassadors in Recession 9550
96 Reverse Pricing - Getting it Right ! 10656
97 Copyright & Trademark violations: Rural Marketing Success ? 13988
98 Premium Niche Marketing: Small World and Big Business 14083
99 Surrogate Advertising: Softly promoting hard products 9559
100 TATA Nano : Khushiyon Ki Chaabi 13265
 
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