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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12889
2 Growing Business through Customer Funnels 6124
3 Business Strategy in a Digital Age 10131
4 Live Video Marketing- Influencing Customers Real-time 8388
5 Marketing Insights for Software Startups 8428
6 Difference between Customer and Consumer 12441
7 Business Strategy of Uber in Europe & its Way Ahead 21527
8 Fogg Deodorants- Capturing the Market 34363
9 E-commerce - Threat to Traditional Retail? 11813
10 Experience Gifting - A Boom in Gifting Industry 12979
11 Pester Power: Influence of Children in Purchase decision 11424
12 Marketing Through Mascot – Building Brand Identity 12427
13 Reebok’s Rebranding – A Comprehensive Analysis 21585
14 Hindustan Motors Ambassador - The End of an Era 14468
15 Click And Brick Of Bharat Matrimony 11917
16 Marketing 3.0 – Values Driven Marketing 14695
17 DRIP -The Marketing Communication Model 45406
18 How Titan Watches is Still a Market Leader-Brand Identity! 12125
19 Social Media Marketing - A Double Edge Sword 11355
20 Repackaging And Repositioning - Gaining Competitive Advantage 15121
21 Senior Citizens as Target Group 11161
22 Cause Related Marketing: Giving More Than Just Spare Change? 11243
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17698
24 Let’s Get Packing - Importance of Packaging 11631
25 Thums Up - A Thundering Success 14113
26 Rural Marketing: Challenges Opportunities and Beyond 22051
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22053
28 Creative Marketing Communication: Interactive Advertising Campaigns 11011
29 What is Shockvertising? 25756
30 Marketing Through Sports: The Evolution and Future 28993
31 Village Laundry Service, A Story Of The Start Up 11838
32 Being Flawsome - Ensuring Brand Loyalty 14870
33 Chanakya Niti And Marketing Strategies 20259
34 Royal Enfield Bullet - Felt The Thump! 11119
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22789
36 Subliminal Marketing - What You See You May Not See! 14806
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16272
38 Customer Is King – Make The King Happy 24287
39 Marketing Strategies & Innovations In The Services Sector 14428
40 Segmentation Targeting & Positioning-Defining Product Lines 27094
41 Role Of Technology In Marketing 20916
42 How To Create Snob Effect In Marketing? 14711
43 Health Insurance: A Push Or A Pull Product? 11195
44 A Strategic Perspective Of Kerala Tourism 26811
45 Opportunities In Online Marketing 10329
46 Challenges Of Digital Marketing 18528
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10661
48 Then & Now - A Coke Story 14306
49 What's This App - Whatsapp Success Story! 25238
50 Flying High: What Keeps Indigo Going 11293
51 Brand Activation: Bringing Spirit Of Brands To Life 16064
52 Indian Rural Market: The Next Big Thing 23976
53 Oreo – Milky’s Favourite Cookie Turns 100 10737
54 The Happy Birds: Success Story of Angry Birds 11847
55 Tata Motors JLR - The Success Story 14445
56 An Analysis On Lux Beauty Soap 39723
57 Latest Trend In Marketing Environment: Viral Marketing 9935
58 Impact Of The ZooZoo Commercials For Value Added Services 16413
59 What Can We Learn From Strategy Games 13917
60 The Reverse of Marketing=De-Marketing 17449
61 Is There A Better Way To Sell To Rural Market 12427
62 Why & How Marketers Target Kids 15453
63 Disruptive Innovation: Strategist’s Dilemma 10895
64 Entry Strategies For Automobile Companies In African Markets 13636
65 Park Avenue I.Q: New Name In The World Of Deodorants 16768
66 Flipkart.com - The Success Saga 21769
67 Pester Power: The Influential Kids 11999
68 Destination Branding- How does it Work 13209
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14928
70 Dirty Marketing- Fighting brands unethically 11387
71 Hero Honda Rebranding to Hero MotoCorp 14157
72 Standardize or Localize- A better way to lead markets 11775
73 Critical Success Factors for Devising Strategies for Airline Players 19120
74 Mom and Pop Stores Score Over Giant Supermarkets 11254
75 Regional Aspiration Marketing- A Step Further 10608
76 Value and benefit- The customer perspective 14147
77 Merchandising- The Brand Building Strategy 9982
78 The ill-effects of Globalization 10216
79 Brand Ferrari - The Dream Machine 13016
80 Retail Industry : Boon or Bane ? 12654
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20794
82 Premium Brands- Prestige, Value and Quality 19999
83 JustDial: The Information and Business Listings Directory 24084
84 Corporate branding vs Product branding 13400
85 Sales vs Marketing - Do They complement or compete ? 29045
86 Is Advertising an art of Lying ? 15995
87 Glocalization-The McD and KFC Way ? 12685
88 Breakthrough Products: Entering a New World 25295
89 4 P's of Management 56546
90 Walt Disney: A Magical Brand 16397
91 Evaluating Advertisement Campaigns: Analyzing Customers 10442
92 Brand Manchester United : A Theatre of Dreams 10482
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12164
94 10 Reasons Why Airline Industry is Unique ? 49092
95 Role of Brand Ambassadors in Recession 10298
96 Reverse Pricing - Getting it Right ! 11540
97 Copyright & Trademark violations: Rural Marketing Success ? 14758
98 Premium Niche Marketing: Small World and Big Business 15097
99 Surrogate Advertising: Softly promoting hard products 10260
100 TATA Nano : Khushiyon Ki Chaabi 14430
 
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