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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13936
2 Growing Business through Customer Funnels 6550
3 Business Strategy in a Digital Age 10729
4 Live Video Marketing- Influencing Customers Real-time 8779
5 Marketing Insights for Software Startups 8906
6 Difference between Customer and Consumer 13478
7 Business Strategy of Uber in Europe & its Way Ahead 22329
8 Fogg Deodorants- Capturing the Market 35229
9 E-commerce - Threat to Traditional Retail? 12447
10 Experience Gifting - A Boom in Gifting Industry 13406
11 Pester Power: Influence of Children in Purchase decision 12135
12 Marketing Through Mascot – Building Brand Identity 12955
13 Reebok’s Rebranding – A Comprehensive Analysis 22715
14 Hindustan Motors Ambassador - The End of an Era 15282
15 Click And Brick Of Bharat Matrimony 12644
16 Marketing 3.0 – Values Driven Marketing 15627
17 DRIP -The Marketing Communication Model 46690
18 How Titan Watches is Still a Market Leader-Brand Identity! 12782
19 Social Media Marketing - A Double Edge Sword 11838
20 Repackaging And Repositioning - Gaining Competitive Advantage 15755
21 Senior Citizens as Target Group 11785
22 Cause Related Marketing: Giving More Than Just Spare Change? 11756
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18387
24 Let’s Get Packing - Importance of Packaging 12053
25 Thums Up - A Thundering Success 15049
26 Rural Marketing: Challenges Opportunities and Beyond 22630
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22465
28 Creative Marketing Communication: Interactive Advertising Campaigns 11574
29 What is Shockvertising? 26585
30 Marketing Through Sports: The Evolution and Future 29427
31 Village Laundry Service, A Story Of The Start Up 12730
32 Being Flawsome - Ensuring Brand Loyalty 15400
33 Chanakya Niti And Marketing Strategies 20862
34 Royal Enfield Bullet - Felt The Thump! 11806
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23722
36 Subliminal Marketing - What You See You May Not See! 15305
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17064
38 Customer Is King – Make The King Happy 25055
39 Marketing Strategies & Innovations In The Services Sector 15159
40 Segmentation Targeting & Positioning-Defining Product Lines 27694
41 Role Of Technology In Marketing 21315
42 How To Create Snob Effect In Marketing? 15298
43 Health Insurance: A Push Or A Pull Product? 11632
44 A Strategic Perspective Of Kerala Tourism 27482
45 Opportunities In Online Marketing 10733
46 Challenges Of Digital Marketing 19398
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11142
48 Then & Now - A Coke Story 14847
49 What's This App - Whatsapp Success Story! 25669
50 Flying High: What Keeps Indigo Going 11929
51 Brand Activation: Bringing Spirit Of Brands To Life 16577
52 Indian Rural Market: The Next Big Thing 24405
53 Oreo – Milky’s Favourite Cookie Turns 100 11254
54 The Happy Birds: Success Story of Angry Birds 12656
55 Tata Motors JLR - The Success Story 15115
56 An Analysis On Lux Beauty Soap 40958
57 Latest Trend In Marketing Environment: Viral Marketing 10349
58 Impact Of The ZooZoo Commercials For Value Added Services 17202
59 What Can We Learn From Strategy Games 14303
60 The Reverse of Marketing=De-Marketing 18224
61 Is There A Better Way To Sell To Rural Market 12982
62 Why & How Marketers Target Kids 16259
63 Disruptive Innovation: Strategist’s Dilemma 11595
64 Entry Strategies For Automobile Companies In African Markets 14072
65 Park Avenue I.Q: New Name In The World Of Deodorants 17286
66 Flipkart.com - The Success Saga 22438
67 Pester Power: The Influential Kids 12578
68 Destination Branding- How does it Work 13622
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15491
70 Dirty Marketing- Fighting brands unethically 11979
71 Hero Honda Rebranding to Hero MotoCorp 14908
72 Standardize or Localize- A better way to lead markets 12292
73 Critical Success Factors for Devising Strategies for Airline Players 19832
74 Mom and Pop Stores Score Over Giant Supermarkets 11775
75 Regional Aspiration Marketing- A Step Further 11143
76 Value and benefit- The customer perspective 14538
77 Merchandising- The Brand Building Strategy 10404
78 The ill-effects of Globalization 10593
79 Brand Ferrari - The Dream Machine 13523
80 Retail Industry : Boon or Bane ? 13103
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21380
82 Premium Brands- Prestige, Value and Quality 20987
83 JustDial: The Information and Business Listings Directory 25017
84 Corporate branding vs Product branding 13880
85 Sales vs Marketing - Do They complement or compete ? 29776
86 Is Advertising an art of Lying ? 16461
87 Glocalization-The McD and KFC Way ? 13310
88 Breakthrough Products: Entering a New World 25916
89 4 P's of Management 57330
90 Walt Disney: A Magical Brand 17026
91 Evaluating Advertisement Campaigns: Analyzing Customers 10951
92 Brand Manchester United : A Theatre of Dreams 11049
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12650
94 10 Reasons Why Airline Industry is Unique ? 49875
95 Role of Brand Ambassadors in Recession 10868
96 Reverse Pricing - Getting it Right ! 12092
97 Copyright & Trademark violations: Rural Marketing Success ? 15260
98 Premium Niche Marketing: Small World and Big Business 15809
99 Surrogate Advertising: Softly promoting hard products 10690
100 TATA Nano : Khushiyon Ki Chaabi 15087
 
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