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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12857
2 Growing Business through Customer Funnels 6097
3 Business Strategy in a Digital Age 10087
4 Live Video Marketing- Influencing Customers Real-time 8363
5 Marketing Insights for Software Startups 8393
6 Difference between Customer and Consumer 12379
7 Business Strategy of Uber in Europe & its Way Ahead 21455
8 Fogg Deodorants- Capturing the Market 34300
9 E-commerce - Threat to Traditional Retail? 11764
10 Experience Gifting - A Boom in Gifting Industry 12940
11 Pester Power: Influence of Children in Purchase decision 11378
12 Marketing Through Mascot – Building Brand Identity 12397
13 Reebok’s Rebranding – A Comprehensive Analysis 21510
14 Hindustan Motors Ambassador - The End of an Era 14416
15 Click And Brick Of Bharat Matrimony 11861
16 Marketing 3.0 – Values Driven Marketing 14627
17 DRIP -The Marketing Communication Model 45299
18 How Titan Watches is Still a Market Leader-Brand Identity! 12083
19 Social Media Marketing - A Double Edge Sword 11319
20 Repackaging And Repositioning - Gaining Competitive Advantage 15075
21 Senior Citizens as Target Group 11110
22 Cause Related Marketing: Giving More Than Just Spare Change? 11202
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17654
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14057
26 Rural Marketing: Challenges Opportunities and Beyond 22008
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22027
28 Creative Marketing Communication: Interactive Advertising Campaigns 10968
29 What is Shockvertising? 25694
30 Marketing Through Sports: The Evolution and Future 28964
31 Village Laundry Service, A Story Of The Start Up 11792
32 Being Flawsome - Ensuring Brand Loyalty 14838
33 Chanakya Niti And Marketing Strategies 20214
34 Royal Enfield Bullet - Felt The Thump! 11075
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22733
36 Subliminal Marketing - What You See You May Not See! 14772
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16204
38 Customer Is King – Make The King Happy 24235
39 Marketing Strategies & Innovations In The Services Sector 14381
40 Segmentation Targeting & Positioning-Defining Product Lines 27048
41 Role Of Technology In Marketing 20886
42 How To Create Snob Effect In Marketing? 14670
43 Health Insurance: A Push Or A Pull Product? 11172
44 A Strategic Perspective Of Kerala Tourism 26761
45 Opportunities In Online Marketing 10298
46 Challenges Of Digital Marketing 18478
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10618
48 Then & Now - A Coke Story 14261
49 What's This App - Whatsapp Success Story! 25211
50 Flying High: What Keeps Indigo Going 11242
51 Brand Activation: Bringing Spirit Of Brands To Life 16034
52 Indian Rural Market: The Next Big Thing 23952
53 Oreo – Milky’s Favourite Cookie Turns 100 10702
54 The Happy Birds: Success Story of Angry Birds 11808
55 Tata Motors JLR - The Success Story 14401
56 An Analysis On Lux Beauty Soap 39658
57 Latest Trend In Marketing Environment: Viral Marketing 9910
58 Impact Of The ZooZoo Commercials For Value Added Services 16358
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17388
61 Is There A Better Way To Sell To Rural Market 12395
62 Why & How Marketers Target Kids 15389
63 Disruptive Innovation: Strategist’s Dilemma 10856
64 Entry Strategies For Automobile Companies In African Markets 13607
65 Park Avenue I.Q: New Name In The World Of Deodorants 16736
66 Flipkart.com - The Success Saga 21716
67 Pester Power: The Influential Kids 11965
68 Destination Branding- How does it Work 13186
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14879
70 Dirty Marketing- Fighting brands unethically 11338
71 Hero Honda Rebranding to Hero MotoCorp 14099
72 Standardize or Localize- A better way to lead markets 11751
73 Critical Success Factors for Devising Strategies for Airline Players 19072
74 Mom and Pop Stores Score Over Giant Supermarkets 11214
75 Regional Aspiration Marketing- A Step Further 10579
76 Value and benefit- The customer perspective 14129
77 Merchandising- The Brand Building Strategy 9957
78 The ill-effects of Globalization 10197
79 Brand Ferrari - The Dream Machine 12990
80 Retail Industry : Boon or Bane ? 12620
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20742
82 Premium Brands- Prestige, Value and Quality 19919
83 JustDial: The Information and Business Listings Directory 24017
84 Corporate branding vs Product branding 13370
85 Sales vs Marketing - Do They complement or compete ? 28991
86 Is Advertising an art of Lying ? 15962
87 Glocalization-The McD and KFC Way ? 12625
88 Breakthrough Products: Entering a New World 25251
89 4 P's of Management 56483
90 Walt Disney: A Magical Brand 16323
91 Evaluating Advertisement Campaigns: Analyzing Customers 10413
92 Brand Manchester United : A Theatre of Dreams 10450
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12141
94 10 Reasons Why Airline Industry is Unique ? 49037
95 Role of Brand Ambassadors in Recession 10274
96 Reverse Pricing - Getting it Right ! 11503
97 Copyright & Trademark violations: Rural Marketing Success ? 14734
98 Premium Niche Marketing: Small World and Big Business 15053
99 Surrogate Advertising: Softly promoting hard products 10237
100 TATA Nano : Khushiyon Ki Chaabi 14377
 
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