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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12921
2 Growing Business through Customer Funnels 6147
3 Business Strategy in a Digital Age 10183
4 Live Video Marketing- Influencing Customers Real-time 8405
5 Marketing Insights for Software Startups 8463
6 Difference between Customer and Consumer 12569
7 Business Strategy of Uber in Europe & its Way Ahead 21596
8 Fogg Deodorants- Capturing the Market 34428
9 E-commerce - Threat to Traditional Retail? 11866
10 Experience Gifting - A Boom in Gifting Industry 13012
11 Pester Power: Influence of Children in Purchase decision 11481
12 Marketing Through Mascot – Building Brand Identity 12454
13 Reebok’s Rebranding – A Comprehensive Analysis 21677
14 Hindustan Motors Ambassador - The End of an Era 14546
15 Click And Brick Of Bharat Matrimony 11993
16 Marketing 3.0 – Values Driven Marketing 14759
17 DRIP -The Marketing Communication Model 45528
18 How Titan Watches is Still a Market Leader-Brand Identity! 12171
19 Social Media Marketing - A Double Edge Sword 11391
20 Repackaging And Repositioning - Gaining Competitive Advantage 15188
21 Senior Citizens as Target Group 11203
22 Cause Related Marketing: Giving More Than Just Spare Change? 11284
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17740
24 Let’s Get Packing - Importance of Packaging 11660
25 Thums Up - A Thundering Success 14179
26 Rural Marketing: Challenges Opportunities and Beyond 22098
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22075
28 Creative Marketing Communication: Interactive Advertising Campaigns 11056
29 What is Shockvertising? 25830
30 Marketing Through Sports: The Evolution and Future 29023
31 Village Laundry Service, A Story Of The Start Up 11950
32 Being Flawsome - Ensuring Brand Loyalty 14899
33 Chanakya Niti And Marketing Strategies 20305
34 Royal Enfield Bullet - Felt The Thump! 11161
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22872
36 Subliminal Marketing - What You See You May Not See! 14835
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16348
38 Customer Is King – Make The King Happy 24341
39 Marketing Strategies & Innovations In The Services Sector 14483
40 Segmentation Targeting & Positioning-Defining Product Lines 27141
41 Role Of Technology In Marketing 20941
42 How To Create Snob Effect In Marketing? 14761
43 Health Insurance: A Push Or A Pull Product? 11212
44 A Strategic Perspective Of Kerala Tourism 26866
45 Opportunities In Online Marketing 10345
46 Challenges Of Digital Marketing 18580
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10693
48 Then & Now - A Coke Story 14344
49 What's This App - Whatsapp Success Story! 25273
50 Flying High: What Keeps Indigo Going 11346
51 Brand Activation: Bringing Spirit Of Brands To Life 16103
52 Indian Rural Market: The Next Big Thing 24002
53 Oreo – Milky’s Favourite Cookie Turns 100 10782
54 The Happy Birds: Success Story of Angry Birds 11902
55 Tata Motors JLR - The Success Story 14501
56 An Analysis On Lux Beauty Soap 39802
57 Latest Trend In Marketing Environment: Viral Marketing 9963
58 Impact Of The ZooZoo Commercials For Value Added Services 16469
59 What Can We Learn From Strategy Games 13947
60 The Reverse of Marketing=De-Marketing 17524
61 Is There A Better Way To Sell To Rural Market 12455
62 Why & How Marketers Target Kids 15531
63 Disruptive Innovation: Strategist’s Dilemma 10958
64 Entry Strategies For Automobile Companies In African Markets 13672
65 Park Avenue I.Q: New Name In The World Of Deodorants 16810
66 Flipkart.com - The Success Saga 21824
67 Pester Power: The Influential Kids 12040
68 Destination Branding- How does it Work 13232
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14982
70 Dirty Marketing- Fighting brands unethically 11436
71 Hero Honda Rebranding to Hero MotoCorp 14214
72 Standardize or Localize- A better way to lead markets 11794
73 Critical Success Factors for Devising Strategies for Airline Players 19183
74 Mom and Pop Stores Score Over Giant Supermarkets 11308
75 Regional Aspiration Marketing- A Step Further 10646
76 Value and benefit- The customer perspective 14174
77 Merchandising- The Brand Building Strategy 10009
78 The ill-effects of Globalization 10239
79 Brand Ferrari - The Dream Machine 13053
80 Retail Industry : Boon or Bane ? 12689
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20842
82 Premium Brands- Prestige, Value and Quality 20088
83 JustDial: The Information and Business Listings Directory 24137
84 Corporate branding vs Product branding 13428
85 Sales vs Marketing - Do They complement or compete ? 29102
86 Is Advertising an art of Lying ? 16022
87 Glocalization-The McD and KFC Way ? 12749
88 Breakthrough Products: Entering a New World 25350
89 4 P's of Management 56612
90 Walt Disney: A Magical Brand 16446
91 Evaluating Advertisement Campaigns: Analyzing Customers 10475
92 Brand Manchester United : A Theatre of Dreams 10522
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12190
94 10 Reasons Why Airline Industry is Unique ? 49151
95 Role of Brand Ambassadors in Recession 10327
96 Reverse Pricing - Getting it Right ! 11570
97 Copyright & Trademark violations: Rural Marketing Success ? 14786
98 Premium Niche Marketing: Small World and Big Business 15150
99 Surrogate Advertising: Softly promoting hard products 10288
100 TATA Nano : Khushiyon Ki Chaabi 14497
 
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