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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13266
2 Growing Business through Customer Funnels 6326
3 Business Strategy in a Digital Age 10455
4 Live Video Marketing- Influencing Customers Real-time 8572
5 Marketing Insights for Software Startups 8715
6 Difference between Customer and Consumer 13138
7 Business Strategy of Uber in Europe & its Way Ahead 22037
8 Fogg Deodorants- Capturing the Market 34845
9 E-commerce - Threat to Traditional Retail? 12201
10 Experience Gifting - A Boom in Gifting Industry 13207
11 Pester Power: Influence of Children in Purchase decision 11801
12 Marketing Through Mascot – Building Brand Identity 12708
13 Reebok’s Rebranding – A Comprehensive Analysis 22223
14 Hindustan Motors Ambassador - The End of an Era 14976
15 Click And Brick Of Bharat Matrimony 12373
16 Marketing 3.0 – Values Driven Marketing 15252
17 DRIP -The Marketing Communication Model 46106
18 How Titan Watches is Still a Market Leader-Brand Identity! 12491
19 Social Media Marketing - A Double Edge Sword 11608
20 Repackaging And Repositioning - Gaining Competitive Advantage 15512
21 Senior Citizens as Target Group 11560
22 Cause Related Marketing: Giving More Than Just Spare Change? 11507
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18054
24 Let’s Get Packing - Importance of Packaging 11846
25 Thums Up - A Thundering Success 14661
26 Rural Marketing: Challenges Opportunities and Beyond 22373
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22260
28 Creative Marketing Communication: Interactive Advertising Campaigns 11339
29 What is Shockvertising? 26218
30 Marketing Through Sports: The Evolution and Future 29224
31 Village Laundry Service, A Story Of The Start Up 12332
32 Being Flawsome - Ensuring Brand Loyalty 15108
33 Chanakya Niti And Marketing Strategies 20598
34 Royal Enfield Bullet - Felt The Thump! 11458
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23369
36 Subliminal Marketing - What You See You May Not See! 15073
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16749
38 Customer Is King – Make The King Happy 24778
39 Marketing Strategies & Innovations In The Services Sector 14841
40 Segmentation Targeting & Positioning-Defining Product Lines 27432
41 Role Of Technology In Marketing 21123
42 How To Create Snob Effect In Marketing? 15047
43 Health Insurance: A Push Or A Pull Product? 11448
44 A Strategic Perspective Of Kerala Tourism 27192
45 Opportunities In Online Marketing 10517
46 Challenges Of Digital Marketing 18934
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10923
48 Then & Now - A Coke Story 14604
49 What's This App - Whatsapp Success Story! 25459
50 Flying High: What Keeps Indigo Going 11688
51 Brand Activation: Bringing Spirit Of Brands To Life 16380
52 Indian Rural Market: The Next Big Thing 24205
53 Oreo – Milky’s Favourite Cookie Turns 100 11038
54 The Happy Birds: Success Story of Angry Birds 12359
55 Tata Motors JLR - The Success Story 14805
56 An Analysis On Lux Beauty Soap 40427
57 Latest Trend In Marketing Environment: Viral Marketing 10156
58 Impact Of The ZooZoo Commercials For Value Added Services 16837
59 What Can We Learn From Strategy Games 14116
60 The Reverse of Marketing=De-Marketing 17947
61 Is There A Better Way To Sell To Rural Market 12754
62 Why & How Marketers Target Kids 15905
63 Disruptive Innovation: Strategist’s Dilemma 11341
64 Entry Strategies For Automobile Companies In African Markets 13872
65 Park Avenue I.Q: New Name In The World Of Deodorants 17032
66 Flipkart.com - The Success Saga 22136
67 Pester Power: The Influential Kids 12279
68 Destination Branding- How does it Work 13426
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15271
70 Dirty Marketing- Fighting brands unethically 11740
71 Hero Honda Rebranding to Hero MotoCorp 14630
72 Standardize or Localize- A better way to lead markets 12077
73 Critical Success Factors for Devising Strategies for Airline Players 19569
74 Mom and Pop Stores Score Over Giant Supermarkets 11558
75 Regional Aspiration Marketing- A Step Further 10896
76 Value and benefit- The customer perspective 14353
77 Merchandising- The Brand Building Strategy 10201
78 The ill-effects of Globalization 10405
79 Brand Ferrari - The Dream Machine 13329
80 Retail Industry : Boon or Bane ? 12904
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21128
82 Premium Brands- Prestige, Value and Quality 20591
83 JustDial: The Information and Business Listings Directory 24625
84 Corporate branding vs Product branding 13626
85 Sales vs Marketing - Do They complement or compete ? 29461
86 Is Advertising an art of Lying ? 16251
87 Glocalization-The McD and KFC Way ? 13052
88 Breakthrough Products: Entering a New World 25641
89 4 P's of Management 56957
90 Walt Disney: A Magical Brand 16763
91 Evaluating Advertisement Campaigns: Analyzing Customers 10733
92 Brand Manchester United : A Theatre of Dreams 10769
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49561
95 Role of Brand Ambassadors in Recession 10613
96 Reverse Pricing - Getting it Right ! 11836
97 Copyright & Trademark violations: Rural Marketing Success ? 15014
98 Premium Niche Marketing: Small World and Big Business 15463
99 Surrogate Advertising: Softly promoting hard products 10470
100 TATA Nano : Khushiyon Ki Chaabi 14810
 
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