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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 12742
2 Growing Business through Customer Funnels 5999
3 Business Strategy in a Digital Age 9930
4 Live Video Marketing- Influencing Customers Real-time 8284
5 Marketing Insights for Software Startups 8289
6 Difference between Customer and Consumer 12179
7 Business Strategy of Uber in Europe & its Way Ahead 21267
8 Fogg Deodorants- Capturing the Market 34081
9 E-commerce - Threat to Traditional Retail? 11595
10 Experience Gifting - A Boom in Gifting Industry 12828
11 Pester Power: Influence of Children in Purchase decision 11210
12 Marketing Through Mascot – Building Brand Identity 12292
13 Reebok’s Rebranding – A Comprehensive Analysis 21126
14 Hindustan Motors Ambassador - The End of an Era 14260
15 Click And Brick Of Bharat Matrimony 11694
16 Marketing 3.0 – Values Driven Marketing 14382
17 DRIP -The Marketing Communication Model 45001
18 How Titan Watches is Still a Market Leader-Brand Identity! 11788
19 Social Media Marketing - A Double Edge Sword 11212
20 Repackaging And Repositioning - Gaining Competitive Advantage 14945
21 Senior Citizens as Target Group 10969
22 Cause Related Marketing: Giving More Than Just Spare Change? 11096
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17515
24 Let’s Get Packing - Importance of Packaging 11515
25 Thums Up - A Thundering Success 13806
26 Rural Marketing: Challenges Opportunities and Beyond 21869
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21948
28 Creative Marketing Communication: Interactive Advertising Campaigns 10834
29 What is Shockvertising? 25523
30 Marketing Through Sports: The Evolution and Future 28854
31 Village Laundry Service, A Story Of The Start Up 11630
32 Being Flawsome - Ensuring Brand Loyalty 14736
33 Chanakya Niti And Marketing Strategies 20059
34 Royal Enfield Bullet - Felt The Thump! 10924
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22522
36 Subliminal Marketing - What You See You May Not See! 14661
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16004
38 Customer Is King – Make The King Happy 24062
39 Marketing Strategies & Innovations In The Services Sector 14213
40 Segmentation Targeting & Positioning-Defining Product Lines 26905
41 Role Of Technology In Marketing 20769
42 How To Create Snob Effect In Marketing? 14529
43 Health Insurance: A Push Or A Pull Product? 11085
44 A Strategic Perspective Of Kerala Tourism 26583
45 Opportunities In Online Marketing 10215
46 Challenges Of Digital Marketing 18330
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10505
48 Then & Now - A Coke Story 14121
49 What's This App - Whatsapp Success Story! 25120
50 Flying High: What Keeps Indigo Going 11067
51 Brand Activation: Bringing Spirit Of Brands To Life 15922
52 Indian Rural Market: The Next Big Thing 23859
53 Oreo – Milky’s Favourite Cookie Turns 100 10576
54 The Happy Birds: Success Story of Angry Birds 11671
55 Tata Motors JLR - The Success Story 14276
56 An Analysis On Lux Beauty Soap 39473
57 Latest Trend In Marketing Environment: Viral Marketing 9802
58 Impact Of The ZooZoo Commercials For Value Added Services 16165
59 What Can We Learn From Strategy Games 13816
60 The Reverse of Marketing=De-Marketing 17197
61 Is There A Better Way To Sell To Rural Market 12294
62 Why & How Marketers Target Kids 15185
63 Disruptive Innovation: Strategist’s Dilemma 10647
64 Entry Strategies For Automobile Companies In African Markets 13496
65 Park Avenue I.Q: New Name In The World Of Deodorants 16608
66 Flipkart.com - The Success Saga 21561
67 Pester Power: The Influential Kids 11833
68 Destination Branding- How does it Work 13076
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14723
70 Dirty Marketing- Fighting brands unethically 11168
71 Hero Honda Rebranding to Hero MotoCorp 13870
72 Standardize or Localize- A better way to lead markets 11659
73 Critical Success Factors for Devising Strategies for Airline Players 18925
74 Mom and Pop Stores Score Over Giant Supermarkets 11071
75 Regional Aspiration Marketing- A Step Further 10447
76 Value and benefit- The customer perspective 14046
77 Merchandising- The Brand Building Strategy 9862
78 The ill-effects of Globalization 10127
79 Brand Ferrari - The Dream Machine 12881
80 Retail Industry : Boon or Bane ? 12521
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20604
82 Premium Brands- Prestige, Value and Quality 19703
83 JustDial: The Information and Business Listings Directory 23793
84 Corporate branding vs Product branding 13269
85 Sales vs Marketing - Do They complement or compete ? 28837
86 Is Advertising an art of Lying ? 15857
87 Glocalization-The McD and KFC Way ? 12442
88 Breakthrough Products: Entering a New World 25117
89 4 P's of Management 56297
90 Walt Disney: A Magical Brand 16182
91 Evaluating Advertisement Campaigns: Analyzing Customers 10315
92 Brand Manchester United : A Theatre of Dreams 10347
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12058
94 10 Reasons Why Airline Industry is Unique ? 48876
95 Role of Brand Ambassadors in Recession 10189
96 Reverse Pricing - Getting it Right ! 11384
97 Copyright & Trademark violations: Rural Marketing Success ? 14625
98 Premium Niche Marketing: Small World and Big Business 14916
99 Surrogate Advertising: Softly promoting hard products 10151
100 TATA Nano : Khushiyon Ki Chaabi 14173
 
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