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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 13033
2 Growing Business through Customer Funnels 6230
3 Business Strategy in a Digital Age 10306
4 Live Video Marketing- Influencing Customers Real-time 8485
5 Marketing Insights for Software Startups 8572
6 Difference between Customer and Consumer 12792
7 Business Strategy of Uber in Europe & its Way Ahead 21759
8 Fogg Deodorants- Capturing the Market 34657
9 E-commerce - Threat to Traditional Retail? 12032
10 Experience Gifting - A Boom in Gifting Industry 13112
11 Pester Power: Influence of Children in Purchase decision 11638
12 Marketing Through Mascot – Building Brand Identity 12578
13 Reebok’s Rebranding – A Comprehensive Analysis 21888
14 Hindustan Motors Ambassador - The End of an Era 14776
15 Click And Brick Of Bharat Matrimony 12168
16 Marketing 3.0 – Values Driven Marketing 14975
17 DRIP -The Marketing Communication Model 45803
18 How Titan Watches is Still a Market Leader-Brand Identity! 12320
19 Social Media Marketing - A Double Edge Sword 11498
20 Repackaging And Repositioning - Gaining Competitive Advantage 15336
21 Senior Citizens as Target Group 11319
22 Cause Related Marketing: Giving More Than Just Spare Change? 11385
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17882
24 Let’s Get Packing - Importance of Packaging 11749
25 Thums Up - A Thundering Success 14406
26 Rural Marketing: Challenges Opportunities and Beyond 22225
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22164
28 Creative Marketing Communication: Interactive Advertising Campaigns 11203
29 What is Shockvertising? 26006
30 Marketing Through Sports: The Evolution and Future 29105
31 Village Laundry Service, A Story Of The Start Up 12127
32 Being Flawsome - Ensuring Brand Loyalty 14998
33 Chanakya Niti And Marketing Strategies 20440
34 Royal Enfield Bullet - Felt The Thump! 11303
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23061
36 Subliminal Marketing - What You See You May Not See! 14954
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16552
38 Customer Is King – Make The King Happy 24500
39 Marketing Strategies & Innovations In The Services Sector 14640
40 Segmentation Targeting & Positioning-Defining Product Lines 27284
41 Role Of Technology In Marketing 21027
42 How To Create Snob Effect In Marketing? 14905
43 Health Insurance: A Push Or A Pull Product? 11276
44 A Strategic Perspective Of Kerala Tourism 27020
45 Opportunities In Online Marketing 10429
46 Challenges Of Digital Marketing 18735
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10796
48 Then & Now - A Coke Story 14473
49 What's This App - Whatsapp Success Story! 25353
50 Flying High: What Keeps Indigo Going 11524
51 Brand Activation: Bringing Spirit Of Brands To Life 16232
52 Indian Rural Market: The Next Big Thing 24100
53 Oreo – Milky’s Favourite Cookie Turns 100 10893
54 The Happy Birds: Success Story of Angry Birds 12069
55 Tata Motors JLR - The Success Story 14636
56 An Analysis On Lux Beauty Soap 40102
57 Latest Trend In Marketing Environment: Viral Marketing 10062
58 Impact Of The ZooZoo Commercials For Value Added Services 16659
59 What Can We Learn From Strategy Games 14030
60 The Reverse of Marketing=De-Marketing 17674
61 Is There A Better Way To Sell To Rural Market 12551
62 Why & How Marketers Target Kids 15713
63 Disruptive Innovation: Strategist’s Dilemma 11176
64 Entry Strategies For Automobile Companies In African Markets 13779
65 Park Avenue I.Q: New Name In The World Of Deodorants 16919
66 Flipkart.com - The Success Saga 21993
67 Pester Power: The Influential Kids 12150
68 Destination Branding- How does it Work 13328
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15127
70 Dirty Marketing- Fighting brands unethically 11590
71 Hero Honda Rebranding to Hero MotoCorp 14411
72 Standardize or Localize- A better way to lead markets 11882
73 Critical Success Factors for Devising Strategies for Airline Players 19314
74 Mom and Pop Stores Score Over Giant Supermarkets 11432
75 Regional Aspiration Marketing- A Step Further 10760
76 Value and benefit- The customer perspective 14253
77 Merchandising- The Brand Building Strategy 10101
78 The ill-effects of Globalization 10316
79 Brand Ferrari - The Dream Machine 13144
80 Retail Industry : Boon or Bane ? 12781
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20967
82 Premium Brands- Prestige, Value and Quality 20318
83 JustDial: The Information and Business Listings Directory 24352
84 Corporate branding vs Product branding 13508
85 Sales vs Marketing - Do They complement or compete ? 29265
86 Is Advertising an art of Lying ? 16130
87 Glocalization-The McD and KFC Way ? 12902
88 Breakthrough Products: Entering a New World 25501
89 4 P's of Management 56772
90 Walt Disney: A Magical Brand 16593
91 Evaluating Advertisement Campaigns: Analyzing Customers 10590
92 Brand Manchester United : A Theatre of Dreams 10635
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12270
94 10 Reasons Why Airline Industry is Unique ? 49301
95 Role of Brand Ambassadors in Recession 10415
96 Reverse Pricing - Getting it Right ! 11688
97 Copyright & Trademark violations: Rural Marketing Success ? 14888
98 Premium Niche Marketing: Small World and Big Business 15299
99 Surrogate Advertising: Softly promoting hard products 10374
100 TATA Nano : Khushiyon Ki Chaabi 14655
 
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