1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
1 Coronavirus & its Business Impact Across Sectors 13112
2 Growing Business through Customer Funnels 6248
3 Business Strategy in a Digital Age 10333
4 Live Video Marketing- Influencing Customers Real-time 8498
5 Marketing Insights for Software Startups 8592
6 Difference between Customer and Consumer 12898
7 Business Strategy of Uber in Europe & its Way Ahead 21849
8 Fogg Deodorants- Capturing the Market 34689
9 E-commerce - Threat to Traditional Retail? 12058
10 Experience Gifting - A Boom in Gifting Industry 13129
11 Pester Power: Influence of Children in Purchase decision 11672
12 Marketing Through Mascot – Building Brand Identity 12597
13 Reebok’s Rebranding – A Comprehensive Analysis 21940
14 Hindustan Motors Ambassador - The End of an Era 14814
15 Click And Brick Of Bharat Matrimony 12203
16 Marketing 3.0 – Values Driven Marketing 15012
17 DRIP -The Marketing Communication Model 45853
18 How Titan Watches is Still a Market Leader-Brand Identity! 12346
19 Social Media Marketing - A Double Edge Sword 11519
20 Repackaging And Repositioning - Gaining Competitive Advantage 15362
21 Senior Citizens as Target Group 11401
22 Cause Related Marketing: Giving More Than Just Spare Change? 11408
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17914
24 Let’s Get Packing - Importance of Packaging 11764
25 Thums Up - A Thundering Success 14450
26 Rural Marketing: Challenges Opportunities and Beyond 22253
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22175
28 Creative Marketing Communication: Interactive Advertising Campaigns 11226
29 What is Shockvertising? 26039
30 Marketing Through Sports: The Evolution and Future 29120
31 Village Laundry Service, A Story Of The Start Up 12158
32 Being Flawsome - Ensuring Brand Loyalty 15019
33 Chanakya Niti And Marketing Strategies 20470
34 Royal Enfield Bullet - Felt The Thump! 11332
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23152
36 Subliminal Marketing - What You See You May Not See! 14984
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16588
38 Customer Is King – Make The King Happy 24593
39 Marketing Strategies & Innovations In The Services Sector 14672
40 Segmentation Targeting & Positioning-Defining Product Lines 27303
41 Role Of Technology In Marketing 21044
42 How To Create Snob Effect In Marketing? 14930
43 Health Insurance: A Push Or A Pull Product? 11353
44 A Strategic Perspective Of Kerala Tourism 27060
45 Opportunities In Online Marketing 10444
46 Challenges Of Digital Marketing 18763
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10818
48 Then & Now - A Coke Story 14497
49 What's This App - Whatsapp Success Story! 25368
50 Flying High: What Keeps Indigo Going 11553
51 Brand Activation: Bringing Spirit Of Brands To Life 16257
52 Indian Rural Market: The Next Big Thing 24112
53 Oreo – Milky’s Favourite Cookie Turns 100 10921
54 The Happy Birds: Success Story of Angry Birds 12158
55 Tata Motors JLR - The Success Story 14664
56 An Analysis On Lux Beauty Soap 40155
57 Latest Trend In Marketing Environment: Viral Marketing 10081
58 Impact Of The ZooZoo Commercials For Value Added Services 16702
59 What Can We Learn From Strategy Games 14043
60 The Reverse of Marketing=De-Marketing 17757
61 Is There A Better Way To Sell To Rural Market 12631
62 Why & How Marketers Target Kids 15745
63 Disruptive Innovation: Strategist’s Dilemma 11226
64 Entry Strategies For Automobile Companies In African Markets 13794
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22023
67 Pester Power: The Influential Kids 12171
68 Destination Branding- How does it Work 13345
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15156
70 Dirty Marketing- Fighting brands unethically 11609
71 Hero Honda Rebranding to Hero MotoCorp 14440
72 Standardize or Localize- A better way to lead markets 11956
73 Critical Success Factors for Devising Strategies for Airline Players 19396
74 Mom and Pop Stores Score Over Giant Supermarkets 11452
75 Regional Aspiration Marketing- A Step Further 10786
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10116
78 The ill-effects of Globalization 10327
79 Brand Ferrari - The Dream Machine 13219
80 Retail Industry : Boon or Bane ? 12804
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20994
82 Premium Brands- Prestige, Value and Quality 20362
83 JustDial: The Information and Business Listings Directory 24406
84 Corporate branding vs Product branding 13526
85 Sales vs Marketing - Do They complement or compete ? 29295
86 Is Advertising an art of Lying ? 16147
87 Glocalization-The McD and KFC Way ? 12929
88 Breakthrough Products: Entering a New World 25534
89 4 P's of Management 56809
90 Walt Disney: A Magical Brand 16624
91 Evaluating Advertisement Campaigns: Analyzing Customers 10614
92 Brand Manchester United : A Theatre of Dreams 10659
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12289
94 10 Reasons Why Airline Industry is Unique ? 49385
95 Role of Brand Ambassadors in Recession 10493
96 Reverse Pricing - Getting it Right ! 11709
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15326
99 Surrogate Advertising: Softly promoting hard products 10390
100 TATA Nano : Khushiyon Ki Chaabi 14691
 
Page 1 of 2