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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
1 Coronavirus & its Business Impact Across Sectors 12222
2 Growing Business through Customer Funnels 5588
3 Business Strategy in a Digital Age 9427
4 Live Video Marketing- Influencing Customers Real-time 7869
5 Marketing Insights for Software Startups 7870
6 Difference between Customer and Consumer 11605
7 Business Strategy of Uber in Europe & its Way Ahead 20689
8 Fogg Deodorants- Capturing the Market 33306
9 E-commerce - Threat to Traditional Retail? 11092
10 Experience Gifting - A Boom in Gifting Industry 12333
11 Pester Power: Influence of Children in Purchase decision 10608
12 Marketing Through Mascot – Building Brand Identity 11804
13 Reebok’s Rebranding – A Comprehensive Analysis 20346
14 Hindustan Motors Ambassador - The End of an Era 13657
15 Click And Brick Of Bharat Matrimony 11154
16 Marketing 3.0 – Values Driven Marketing 13614
17 DRIP -The Marketing Communication Model 44056
18 How Titan Watches is Still a Market Leader-Brand Identity! 11204
19 Social Media Marketing - A Double Edge Sword 10778
20 Repackaging And Repositioning - Gaining Competitive Advantage 14475
21 Senior Citizens as Target Group 10472
22 Cause Related Marketing: Giving More Than Just Spare Change? 10676
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17000
24 Let’s Get Packing - Importance of Packaging 11093
25 Thums Up - A Thundering Success 13119
26 Rural Marketing: Challenges Opportunities and Beyond 21371
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21553
28 Creative Marketing Communication: Interactive Advertising Campaigns 10324
29 What is Shockvertising? 24949
30 Marketing Through Sports: The Evolution and Future 28401
31 Village Laundry Service, A Story Of The Start Up 11051
32 Being Flawsome - Ensuring Brand Loyalty 14307
33 Chanakya Niti And Marketing Strategies 19520
34 Royal Enfield Bullet - Felt The Thump! 10429
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21856
36 Subliminal Marketing - What You See You May Not See! 14205
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15384
38 Customer Is King – Make The King Happy 23501
39 Marketing Strategies & Innovations In The Services Sector 13713
40 Segmentation Targeting & Positioning-Defining Product Lines 26433
41 Role Of Technology In Marketing 20349
42 How To Create Snob Effect In Marketing? 14030
43 Health Insurance: A Push Or A Pull Product? 10679
44 A Strategic Perspective Of Kerala Tourism 25974
45 Opportunities In Online Marketing 9797
46 Challenges Of Digital Marketing 17804
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10085
48 Then & Now - A Coke Story 13634
49 What's This App - Whatsapp Success Story! 24675
50 Flying High: What Keeps Indigo Going 10479
51 Brand Activation: Bringing Spirit Of Brands To Life 15490
52 Indian Rural Market: The Next Big Thing 23421
53 Oreo – Milky’s Favourite Cookie Turns 100 10063
54 The Happy Birds: Success Story of Angry Birds 11157
55 Tata Motors JLR - The Success Story 13739
56 An Analysis On Lux Beauty Soap 38822
57 Latest Trend In Marketing Environment: Viral Marketing 9376
58 Impact Of The ZooZoo Commercials For Value Added Services 15579
59 What Can We Learn From Strategy Games 13394
60 The Reverse of Marketing=De-Marketing 16605
61 Is There A Better Way To Sell To Rural Market 11879
62 Why & How Marketers Target Kids 14647
63 Disruptive Innovation: Strategist’s Dilemma 10149
64 Entry Strategies For Automobile Companies In African Markets 13067
65 Park Avenue I.Q: New Name In The World Of Deodorants 16128
66 Flipkart.com - The Success Saga 21027
67 Pester Power: The Influential Kids 11324
68 Destination Branding- How does it Work 12660
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14111
70 Dirty Marketing- Fighting brands unethically 10627
71 Hero Honda Rebranding to Hero MotoCorp 13246
72 Standardize or Localize- A better way to lead markets 11173
73 Critical Success Factors for Devising Strategies for Airline Players 18430
74 Mom and Pop Stores Score Over Giant Supermarkets 10523
75 Regional Aspiration Marketing- A Step Further 9958
76 Value and benefit- The customer perspective 13655
77 Merchandising- The Brand Building Strategy 9457
78 The ill-effects of Globalization 9720
79 Brand Ferrari - The Dream Machine 12438
80 Retail Industry : Boon or Bane ? 12116
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20099
82 Premium Brands- Prestige, Value and Quality 19000
83 JustDial: The Information and Business Listings Directory 22988
84 Corporate branding vs Product branding 12866
85 Sales vs Marketing - Do They complement or compete ? 28313
86 Is Advertising an art of Lying ? 15429
87 Glocalization-The McD and KFC Way ? 11879
88 Breakthrough Products: Entering a New World 24534
89 4 P's of Management 55652
90 Walt Disney: A Magical Brand 15659
91 Evaluating Advertisement Campaigns: Analyzing Customers 9860
92 Brand Manchester United : A Theatre of Dreams 9861
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11628
94 10 Reasons Why Airline Industry is Unique ? 48340
95 Role of Brand Ambassadors in Recession 9737
96 Reverse Pricing - Getting it Right ! 10856
97 Copyright & Trademark violations: Rural Marketing Success ? 14166
98 Premium Niche Marketing: Small World and Big Business 14346
99 Surrogate Advertising: Softly promoting hard products 9713
100 TATA Nano : Khushiyon Ki Chaabi 13530
 
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