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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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1 Coronavirus & its Business Impact Across Sectors 14246
2 Growing Business through Customer Funnels 6632
3 Business Strategy in a Digital Age 10831
4 Live Video Marketing- Influencing Customers Real-time 8866
5 Marketing Insights for Software Startups 8989
6 Difference between Customer and Consumer 13622
7 Business Strategy of Uber in Europe & its Way Ahead 22443
8 Fogg Deodorants- Capturing the Market 35383
9 E-commerce - Threat to Traditional Retail? 12544
10 Experience Gifting - A Boom in Gifting Industry 13505
11 Pester Power: Influence of Children in Purchase decision 12236
12 Marketing Through Mascot – Building Brand Identity 13050
13 Reebok’s Rebranding – A Comprehensive Analysis 22828
14 Hindustan Motors Ambassador - The End of an Era 15429
15 Click And Brick Of Bharat Matrimony 12743
16 Marketing 3.0 – Values Driven Marketing 15764
17 DRIP -The Marketing Communication Model 46846
18 How Titan Watches is Still a Market Leader-Brand Identity! 12907
19 Social Media Marketing - A Double Edge Sword 11942
20 Repackaging And Repositioning - Gaining Competitive Advantage 15869
21 Senior Citizens as Target Group 11872
22 Cause Related Marketing: Giving More Than Just Spare Change? 11858
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18506
24 Let’s Get Packing - Importance of Packaging 12151
25 Thums Up - A Thundering Success 15204
26 Rural Marketing: Challenges Opportunities and Beyond 22731
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22547
28 Creative Marketing Communication: Interactive Advertising Campaigns 11672
29 What is Shockvertising? 26741
30 Marketing Through Sports: The Evolution and Future 29524
31 Village Laundry Service, A Story Of The Start Up 12893
32 Being Flawsome - Ensuring Brand Loyalty 15489
33 Chanakya Niti And Marketing Strategies 20970
34 Royal Enfield Bullet - Felt The Thump! 11921
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23847
36 Subliminal Marketing - What You See You May Not See! 15394
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17192
38 Customer Is King – Make The King Happy 25154
39 Marketing Strategies & Innovations In The Services Sector 15258
40 Segmentation Targeting & Positioning-Defining Product Lines 27800
41 Role Of Technology In Marketing 21391
42 How To Create Snob Effect In Marketing? 15386
43 Health Insurance: A Push Or A Pull Product? 11705
44 A Strategic Perspective Of Kerala Tourism 27594
45 Opportunities In Online Marketing 10822
46 Challenges Of Digital Marketing 19572
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11231
48 Then & Now - A Coke Story 14955
49 What's This App - Whatsapp Success Story! 25760
50 Flying High: What Keeps Indigo Going 12026
51 Brand Activation: Bringing Spirit Of Brands To Life 16674
52 Indian Rural Market: The Next Big Thing 24493
53 Oreo – Milky’s Favourite Cookie Turns 100 11350
54 The Happy Birds: Success Story of Angry Birds 12778
55 Tata Motors JLR - The Success Story 15234
56 An Analysis On Lux Beauty Soap 41122
57 Latest Trend In Marketing Environment: Viral Marketing 10427
58 Impact Of The ZooZoo Commercials For Value Added Services 17303
59 What Can We Learn From Strategy Games 14389
60 The Reverse of Marketing=De-Marketing 18332
61 Is There A Better Way To Sell To Rural Market 13058
62 Why & How Marketers Target Kids 16374
63 Disruptive Innovation: Strategist’s Dilemma 11682
64 Entry Strategies For Automobile Companies In African Markets 14161
65 Park Avenue I.Q: New Name In The World Of Deodorants 17400
66 Flipkart.com - The Success Saga 22552
67 Pester Power: The Influential Kids 12679
68 Destination Branding- How does it Work 13712
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15579
70 Dirty Marketing- Fighting brands unethically 12073
71 Hero Honda Rebranding to Hero MotoCorp 15023
72 Standardize or Localize- A better way to lead markets 12391
73 Critical Success Factors for Devising Strategies for Airline Players 19933
74 Mom and Pop Stores Score Over Giant Supermarkets 11864
75 Regional Aspiration Marketing- A Step Further 11239
76 Value and benefit- The customer perspective 14617
77 Merchandising- The Brand Building Strategy 10494
78 The ill-effects of Globalization 10676
79 Brand Ferrari - The Dream Machine 13613
80 Retail Industry : Boon or Bane ? 13190
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21487
82 Premium Brands- Prestige, Value and Quality 21124
83 JustDial: The Information and Business Listings Directory 25135
84 Corporate branding vs Product branding 13983
85 Sales vs Marketing - Do They complement or compete ? 29877
86 Is Advertising an art of Lying ? 16556
87 Glocalization-The McD and KFC Way ? 13409
88 Breakthrough Products: Entering a New World 26023
89 4 P's of Management 57446
90 Walt Disney: A Magical Brand 17125
91 Evaluating Advertisement Campaigns: Analyzing Customers 11050
92 Brand Manchester United : A Theatre of Dreams 11168
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12763
94 10 Reasons Why Airline Industry is Unique ? 50009
95 Role of Brand Ambassadors in Recession 10979
96 Reverse Pricing - Getting it Right ! 12223
97 Copyright & Trademark violations: Rural Marketing Success ? 15381
98 Premium Niche Marketing: Small World and Big Business 15958
99 Surrogate Advertising: Softly promoting hard products 10806
100 TATA Nano : Khushiyon Ki Chaabi 15225
 
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