1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21653
8 Fogg Deodorants- Capturing the Market 34510
9 E-commerce - Threat to Traditional Retail? 11926
10 Experience Gifting - A Boom in Gifting Industry 13046
11 Pester Power: Influence of Children in Purchase decision 11530
12 Marketing Through Mascot – Building Brand Identity 12486
13 Reebok’s Rebranding – A Comprehensive Analysis 21733
14 Hindustan Motors Ambassador - The End of an Era 14641
15 Click And Brick Of Bharat Matrimony 12043
16 Marketing 3.0 – Values Driven Marketing 14829
17 DRIP -The Marketing Communication Model 45627
18 How Titan Watches is Still a Market Leader-Brand Identity! 12221
19 Social Media Marketing - A Double Edge Sword 11425
20 Repackaging And Repositioning - Gaining Competitive Advantage 15234
21 Senior Citizens as Target Group 11238
22 Cause Related Marketing: Giving More Than Just Spare Change? 11323
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17786
24 Let’s Get Packing - Importance of Packaging 11679
25 Thums Up - A Thundering Success 14255
26 Rural Marketing: Challenges Opportunities and Beyond 22137
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22102
28 Creative Marketing Communication: Interactive Advertising Campaigns 11108
29 What is Shockvertising? 25887
30 Marketing Through Sports: The Evolution and Future 29050
31 Village Laundry Service, A Story Of The Start Up 12016
32 Being Flawsome - Ensuring Brand Loyalty 14934
33 Chanakya Niti And Marketing Strategies 20346
34 Royal Enfield Bullet - Felt The Thump! 11201
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22931
36 Subliminal Marketing - What You See You May Not See! 14874
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16410
38 Customer Is King – Make The King Happy 24392
39 Marketing Strategies & Innovations In The Services Sector 14534
40 Segmentation Targeting & Positioning-Defining Product Lines 27198
41 Role Of Technology In Marketing 20969
42 How To Create Snob Effect In Marketing? 14810
43 Health Insurance: A Push Or A Pull Product? 11237
44 A Strategic Perspective Of Kerala Tourism 26910
45 Opportunities In Online Marketing 10373
46 Challenges Of Digital Marketing 18636
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10726
48 Then & Now - A Coke Story 14388
49 What's This App - Whatsapp Success Story! 25307
50 Flying High: What Keeps Indigo Going 11415
51 Brand Activation: Bringing Spirit Of Brands To Life 16142
52 Indian Rural Market: The Next Big Thing 24032
53 Oreo – Milky’s Favourite Cookie Turns 100 10815
54 The Happy Birds: Success Story of Angry Birds 11964
55 Tata Motors JLR - The Success Story 14537
56 An Analysis On Lux Beauty Soap 39870
57 Latest Trend In Marketing Environment: Viral Marketing 9997
58 Impact Of The ZooZoo Commercials For Value Added Services 16528
59 What Can We Learn From Strategy Games 13972
60 The Reverse of Marketing=De-Marketing 17579
61 Is There A Better Way To Sell To Rural Market 12479
62 Why & How Marketers Target Kids 15589
63 Disruptive Innovation: Strategist’s Dilemma 11023
64 Entry Strategies For Automobile Companies In African Markets 13712
65 Park Avenue I.Q: New Name In The World Of Deodorants 16853
66 Flipkart.com - The Success Saga 21893
67 Pester Power: The Influential Kids 12075
68 Destination Branding- How does it Work 13266
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15035
70 Dirty Marketing- Fighting brands unethically 11488
71 Hero Honda Rebranding to Hero MotoCorp 14286
72 Standardize or Localize- A better way to lead markets 11823
73 Critical Success Factors for Devising Strategies for Airline Players 19227
74 Mom and Pop Stores Score Over Giant Supermarkets 11357
75 Regional Aspiration Marketing- A Step Further 10681
76 Value and benefit- The customer perspective 14200
77 Merchandising- The Brand Building Strategy 10037
78 The ill-effects of Globalization 10266
79 Brand Ferrari - The Dream Machine 13085
80 Retail Industry : Boon or Bane ? 12727
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20887
82 Premium Brands- Prestige, Value and Quality 20161
83 JustDial: The Information and Business Listings Directory 24197
84 Corporate branding vs Product branding 13460
85 Sales vs Marketing - Do They complement or compete ? 29155
86 Is Advertising an art of Lying ? 16059
87 Glocalization-The McD and KFC Way ? 12800
88 Breakthrough Products: Entering a New World 25407
89 4 P's of Management 56666
90 Walt Disney: A Magical Brand 16491
91 Evaluating Advertisement Campaigns: Analyzing Customers 10508
92 Brand Manchester United : A Theatre of Dreams 10565
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12217
94 10 Reasons Why Airline Industry is Unique ? 49204
95 Role of Brand Ambassadors in Recession 10360
96 Reverse Pricing - Getting it Right ! 11611
97 Copyright & Trademark violations: Rural Marketing Success ? 14824
98 Premium Niche Marketing: Small World and Big Business 15205
99 Surrogate Advertising: Softly promoting hard products 10315
100 TATA Nano : Khushiyon Ki Chaabi 14549
101 Royal Enfield Bullet - The Indian Cult Brand ! 19977
102 Do Brands have finite lives ? 20038
103 Why Twitter is so successful ? 19691
104 M.R.P: Setting your own price ? 10401
105 The New Age Marketing Warfare ! 12874
 
Page 1 of 2