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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22427
8 Fogg Deodorants- Capturing the Market 35360
9 E-commerce - Threat to Traditional Retail? 12531
10 Experience Gifting - A Boom in Gifting Industry 13490
11 Pester Power: Influence of Children in Purchase decision 12224
12 Marketing Through Mascot – Building Brand Identity 13034
13 Reebok’s Rebranding – A Comprehensive Analysis 22802
14 Hindustan Motors Ambassador - The End of an Era 15383
15 Click And Brick Of Bharat Matrimony 12729
16 Marketing 3.0 – Values Driven Marketing 15734
17 DRIP -The Marketing Communication Model 46817
18 How Titan Watches is Still a Market Leader-Brand Identity! 12883
19 Social Media Marketing - A Double Edge Sword 11927
20 Repackaging And Repositioning - Gaining Competitive Advantage 15855
21 Senior Citizens as Target Group 11855
22 Cause Related Marketing: Giving More Than Just Spare Change? 11842
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18488
24 Let’s Get Packing - Importance of Packaging 12134
25 Thums Up - A Thundering Success 15179
26 Rural Marketing: Challenges Opportunities and Beyond 22714
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22531
28 Creative Marketing Communication: Interactive Advertising Campaigns 11651
29 What is Shockvertising? 26716
30 Marketing Through Sports: The Evolution and Future 29513
31 Village Laundry Service, A Story Of The Start Up 12871
32 Being Flawsome - Ensuring Brand Loyalty 15474
33 Chanakya Niti And Marketing Strategies 20954
34 Royal Enfield Bullet - Felt The Thump! 11901
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23831
36 Subliminal Marketing - What You See You May Not See! 15379
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17175
38 Customer Is King – Make The King Happy 25138
39 Marketing Strategies & Innovations In The Services Sector 15243
40 Segmentation Targeting & Positioning-Defining Product Lines 27780
41 Role Of Technology In Marketing 21380
42 How To Create Snob Effect In Marketing? 15371
43 Health Insurance: A Push Or A Pull Product? 11693
44 A Strategic Perspective Of Kerala Tourism 27575
45 Opportunities In Online Marketing 10807
46 Challenges Of Digital Marketing 19546
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11219
48 Then & Now - A Coke Story 14929
49 What's This App - Whatsapp Success Story! 25746
50 Flying High: What Keeps Indigo Going 12011
51 Brand Activation: Bringing Spirit Of Brands To Life 16661
52 Indian Rural Market: The Next Big Thing 24483
53 Oreo – Milky’s Favourite Cookie Turns 100 11330
54 The Happy Birds: Success Story of Angry Birds 12760
55 Tata Motors JLR - The Success Story 15214
56 An Analysis On Lux Beauty Soap 41088
57 Latest Trend In Marketing Environment: Viral Marketing 10414
58 Impact Of The ZooZoo Commercials For Value Added Services 17287
59 What Can We Learn From Strategy Games 14372
60 The Reverse of Marketing=De-Marketing 18312
61 Is There A Better Way To Sell To Rural Market 13046
62 Why & How Marketers Target Kids 16354
63 Disruptive Innovation: Strategist’s Dilemma 11667
64 Entry Strategies For Automobile Companies In African Markets 14145
65 Park Avenue I.Q: New Name In The World Of Deodorants 17383
66 Flipkart.com - The Success Saga 22532
67 Pester Power: The Influential Kids 12666
68 Destination Branding- How does it Work 13696
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15563
70 Dirty Marketing- Fighting brands unethically 12056
71 Hero Honda Rebranding to Hero MotoCorp 15007
72 Standardize or Localize- A better way to lead markets 12379
73 Critical Success Factors for Devising Strategies for Airline Players 19916
74 Mom and Pop Stores Score Over Giant Supermarkets 11850
75 Regional Aspiration Marketing- A Step Further 11226
76 Value and benefit- The customer perspective 14603
77 Merchandising- The Brand Building Strategy 10480
78 The ill-effects of Globalization 10665
79 Brand Ferrari - The Dream Machine 13596
80 Retail Industry : Boon or Bane ? 13178
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21472
82 Premium Brands- Prestige, Value and Quality 21099
83 JustDial: The Information and Business Listings Directory 25117
84 Corporate branding vs Product branding 13969
85 Sales vs Marketing - Do They complement or compete ? 29861
86 Is Advertising an art of Lying ? 16536
87 Glocalization-The McD and KFC Way ? 13392
88 Breakthrough Products: Entering a New World 26002
89 4 P's of Management 57426
90 Walt Disney: A Magical Brand 17113
91 Evaluating Advertisement Campaigns: Analyzing Customers 11033
92 Brand Manchester United : A Theatre of Dreams 11152
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12738
94 10 Reasons Why Airline Industry is Unique ? 49990
95 Role of Brand Ambassadors in Recession 10964
96 Reverse Pricing - Getting it Right ! 12204
97 Copyright & Trademark violations: Rural Marketing Success ? 15361
98 Premium Niche Marketing: Small World and Big Business 15941
99 Surrogate Advertising: Softly promoting hard products 10789
100 TATA Nano : Khushiyon Ki Chaabi 15206
101 Royal Enfield Bullet - The Indian Cult Brand ! 20654
102 Do Brands have finite lives ? 20621
103 Why Twitter is so successful ? 20216
104 M.R.P: Setting your own price ? 10923
105 The New Age Marketing Warfare ! 13380
 
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