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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22200
8 Fogg Deodorants- Capturing the Market 35039
9 E-commerce - Threat to Traditional Retail? 12341
10 Experience Gifting - A Boom in Gifting Industry 13313
11 Pester Power: Influence of Children in Purchase decision 11993
12 Marketing Through Mascot – Building Brand Identity 12840
13 Reebok’s Rebranding – A Comprehensive Analysis 22534
14 Hindustan Motors Ambassador - The End of an Era 15127
15 Click And Brick Of Bharat Matrimony 12519
16 Marketing 3.0 – Values Driven Marketing 15458
17 DRIP -The Marketing Communication Model 46407
18 How Titan Watches is Still a Market Leader-Brand Identity! 12640
19 Social Media Marketing - A Double Edge Sword 11718
20 Repackaging And Repositioning - Gaining Competitive Advantage 15636
21 Senior Citizens as Target Group 11681
22 Cause Related Marketing: Giving More Than Just Spare Change? 11638
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18244
24 Let’s Get Packing - Importance of Packaging 11956
25 Thums Up - A Thundering Success 14884
26 Rural Marketing: Challenges Opportunities and Beyond 22523
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22367
28 Creative Marketing Communication: Interactive Advertising Campaigns 11463
29 What is Shockvertising? 26425
30 Marketing Through Sports: The Evolution and Future 29321
31 Village Laundry Service, A Story Of The Start Up 12548
32 Being Flawsome - Ensuring Brand Loyalty 15228
33 Chanakya Niti And Marketing Strategies 20746
34 Royal Enfield Bullet - Felt The Thump! 11670
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23565
36 Subliminal Marketing - What You See You May Not See! 15194
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16922
38 Customer Is King – Make The King Happy 24933
39 Marketing Strategies & Innovations In The Services Sector 15009
40 Segmentation Targeting & Positioning-Defining Product Lines 27581
41 Role Of Technology In Marketing 21222
42 How To Create Snob Effect In Marketing? 15185
43 Health Insurance: A Push Or A Pull Product? 11544
44 A Strategic Perspective Of Kerala Tourism 27352
45 Opportunities In Online Marketing 10633
46 Challenges Of Digital Marketing 19174
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11056
48 Then & Now - A Coke Story 14738
49 What's This App - Whatsapp Success Story! 25559
50 Flying High: What Keeps Indigo Going 11820
51 Brand Activation: Bringing Spirit Of Brands To Life 16489
52 Indian Rural Market: The Next Big Thing 24313
53 Oreo – Milky’s Favourite Cookie Turns 100 11152
54 The Happy Birds: Success Story of Angry Birds 12518
55 Tata Motors JLR - The Success Story 14935
56 An Analysis On Lux Beauty Soap 40738
57 Latest Trend In Marketing Environment: Viral Marketing 10259
58 Impact Of The ZooZoo Commercials For Value Added Services 16986
59 What Can We Learn From Strategy Games 14211
60 The Reverse of Marketing=De-Marketing 18102
61 Is There A Better Way To Sell To Rural Market 12881
62 Why & How Marketers Target Kids 16078
63 Disruptive Innovation: Strategist’s Dilemma 11498
64 Entry Strategies For Automobile Companies In African Markets 13975
65 Park Avenue I.Q: New Name In The World Of Deodorants 17158
66 Flipkart.com - The Success Saga 22317
67 Pester Power: The Influential Kids 12442
68 Destination Branding- How does it Work 13532
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15391
70 Dirty Marketing- Fighting brands unethically 11870
71 Hero Honda Rebranding to Hero MotoCorp 14782
72 Standardize or Localize- A better way to lead markets 12189
73 Critical Success Factors for Devising Strategies for Airline Players 19710
74 Mom and Pop Stores Score Over Giant Supermarkets 11676
75 Regional Aspiration Marketing- A Step Further 11004
76 Value and benefit- The customer perspective 14445
77 Merchandising- The Brand Building Strategy 10300
78 The ill-effects of Globalization 10494
79 Brand Ferrari - The Dream Machine 13425
80 Retail Industry : Boon or Bane ? 12991
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21267
82 Premium Brands- Prestige, Value and Quality 20821
83 JustDial: The Information and Business Listings Directory 24843
84 Corporate branding vs Product branding 13761
85 Sales vs Marketing - Do They complement or compete ? 29616
86 Is Advertising an art of Lying ? 16355
87 Glocalization-The McD and KFC Way ? 13192
88 Breakthrough Products: Entering a New World 25778
89 4 P's of Management 57141
90 Walt Disney: A Magical Brand 16886
91 Evaluating Advertisement Campaigns: Analyzing Customers 10857
92 Brand Manchester United : A Theatre of Dreams 10920
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12509
94 10 Reasons Why Airline Industry is Unique ? 49728
95 Role of Brand Ambassadors in Recession 10737
96 Reverse Pricing - Getting it Right ! 11958
97 Copyright & Trademark violations: Rural Marketing Success ? 15134
98 Premium Niche Marketing: Small World and Big Business 15651
99 Surrogate Advertising: Softly promoting hard products 10575
100 TATA Nano : Khushiyon Ki Chaabi 14957
101 Royal Enfield Bullet - The Indian Cult Brand ! 20408
102 Do Brands have finite lives ? 20350
103 Why Twitter is so successful ? 20037
104 M.R.P: Setting your own price ? 10729
105 The New Age Marketing Warfare ! 13177
 
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