1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22096
8 Fogg Deodorants- Capturing the Market 34914
9 E-commerce - Threat to Traditional Retail? 12259
10 Experience Gifting - A Boom in Gifting Industry 13242
11 Pester Power: Influence of Children in Purchase decision 11882
12 Marketing Through Mascot – Building Brand Identity 12760
13 Reebok’s Rebranding – A Comprehensive Analysis 22346
14 Hindustan Motors Ambassador - The End of an Era 15031
15 Click And Brick Of Bharat Matrimony 12425
16 Marketing 3.0 – Values Driven Marketing 15317
17 DRIP -The Marketing Communication Model 46214
18 How Titan Watches is Still a Market Leader-Brand Identity! 12557
19 Social Media Marketing - A Double Edge Sword 11652
20 Repackaging And Repositioning - Gaining Competitive Advantage 15556
21 Senior Citizens as Target Group 11607
22 Cause Related Marketing: Giving More Than Just Spare Change? 11553
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18120
24 Let’s Get Packing - Importance of Packaging 11891
25 Thums Up - A Thundering Success 14753
26 Rural Marketing: Challenges Opportunities and Beyond 22438
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22300
28 Creative Marketing Communication: Interactive Advertising Campaigns 11389
29 What is Shockvertising? 26295
30 Marketing Through Sports: The Evolution and Future 29256
31 Village Laundry Service, A Story Of The Start Up 12407
32 Being Flawsome - Ensuring Brand Loyalty 15154
33 Chanakya Niti And Marketing Strategies 20663
34 Royal Enfield Bullet - Felt The Thump! 11505
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23450
36 Subliminal Marketing - What You See You May Not See! 15121
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16808
38 Customer Is King – Make The King Happy 24840
39 Marketing Strategies & Innovations In The Services Sector 14904
40 Segmentation Targeting & Positioning-Defining Product Lines 27494
41 Role Of Technology In Marketing 21156
42 How To Create Snob Effect In Marketing? 15095
43 Health Insurance: A Push Or A Pull Product? 11483
44 A Strategic Perspective Of Kerala Tourism 27245
45 Opportunities In Online Marketing 10557
46 Challenges Of Digital Marketing 19014
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10978
48 Then & Now - A Coke Story 14654
49 What's This App - Whatsapp Success Story! 25491
50 Flying High: What Keeps Indigo Going 11740
51 Brand Activation: Bringing Spirit Of Brands To Life 16423
52 Indian Rural Market: The Next Big Thing 24242
53 Oreo – Milky’s Favourite Cookie Turns 100 11079
54 The Happy Birds: Success Story of Angry Birds 12419
55 Tata Motors JLR - The Success Story 14859
56 An Analysis On Lux Beauty Soap 40528
57 Latest Trend In Marketing Environment: Viral Marketing 10197
58 Impact Of The ZooZoo Commercials For Value Added Services 16887
59 What Can We Learn From Strategy Games 14149
60 The Reverse of Marketing=De-Marketing 18016
61 Is There A Better Way To Sell To Rural Market 12799
62 Why & How Marketers Target Kids 15966
63 Disruptive Innovation: Strategist’s Dilemma 11414
64 Entry Strategies For Automobile Companies In African Markets 13913
65 Park Avenue I.Q: New Name In The World Of Deodorants 17074
66 Flipkart.com - The Success Saga 22189
67 Pester Power: The Influential Kids 12346
68 Destination Branding- How does it Work 13464
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15314
70 Dirty Marketing- Fighting brands unethically 11794
71 Hero Honda Rebranding to Hero MotoCorp 14691
72 Standardize or Localize- A better way to lead markets 12117
73 Critical Success Factors for Devising Strategies for Airline Players 19618
74 Mom and Pop Stores Score Over Giant Supermarkets 11598
75 Regional Aspiration Marketing- A Step Further 10932
76 Value and benefit- The customer perspective 14385
77 Merchandising- The Brand Building Strategy 10238
78 The ill-effects of Globalization 10436
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12933
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21178
82 Premium Brands- Prestige, Value and Quality 20682
83 JustDial: The Information and Business Listings Directory 24691
84 Corporate branding vs Product branding 13670
85 Sales vs Marketing - Do They complement or compete ? 29517
86 Is Advertising an art of Lying ? 16283
87 Glocalization-The McD and KFC Way ? 13095
88 Breakthrough Products: Entering a New World 25687
89 4 P's of Management 57025
90 Walt Disney: A Magical Brand 16818
91 Evaluating Advertisement Campaigns: Analyzing Customers 10772
92 Brand Manchester United : A Theatre of Dreams 10825
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12427
94 10 Reasons Why Airline Industry is Unique ? 49633
95 Role of Brand Ambassadors in Recession 10661
96 Reverse Pricing - Getting it Right ! 11879
97 Copyright & Trademark violations: Rural Marketing Success ? 15054
98 Premium Niche Marketing: Small World and Big Business 15530
99 Surrogate Advertising: Softly promoting hard products 10507
100 TATA Nano : Khushiyon Ki Chaabi 14865
101 Royal Enfield Bullet - The Indian Cult Brand ! 20328
102 Do Brands have finite lives ? 20274
103 Why Twitter is so successful ? 19978
104 M.R.P: Setting your own price ? 10673
105 The New Age Marketing Warfare ! 13109
 
Page 1 of 2