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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22305
8 Fogg Deodorants- Capturing the Market 35198
9 E-commerce - Threat to Traditional Retail? 12428
10 Experience Gifting - A Boom in Gifting Industry 13389
11 Pester Power: Influence of Children in Purchase decision 12117
12 Marketing Through Mascot – Building Brand Identity 12937
13 Reebok’s Rebranding – A Comprehensive Analysis 22689
14 Hindustan Motors Ambassador - The End of an Era 15257
15 Click And Brick Of Bharat Matrimony 12624
16 Marketing 3.0 – Values Driven Marketing 15605
17 DRIP -The Marketing Communication Model 46658
18 How Titan Watches is Still a Market Leader-Brand Identity! 12755
19 Social Media Marketing - A Double Edge Sword 11816
20 Repackaging And Repositioning - Gaining Competitive Advantage 15734
21 Senior Citizens as Target Group 11767
22 Cause Related Marketing: Giving More Than Just Spare Change? 11737
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18358
24 Let’s Get Packing - Importance of Packaging 12035
25 Thums Up - A Thundering Success 15030
26 Rural Marketing: Challenges Opportunities and Beyond 22612
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22447
28 Creative Marketing Communication: Interactive Advertising Campaigns 11554
29 What is Shockvertising? 26560
30 Marketing Through Sports: The Evolution and Future 29412
31 Village Laundry Service, A Story Of The Start Up 12694
32 Being Flawsome - Ensuring Brand Loyalty 15370
33 Chanakya Niti And Marketing Strategies 20838
34 Royal Enfield Bullet - Felt The Thump! 11790
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23699
36 Subliminal Marketing - What You See You May Not See! 15288
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17045
38 Customer Is King – Make The King Happy 25033
39 Marketing Strategies & Innovations In The Services Sector 15136
40 Segmentation Targeting & Positioning-Defining Product Lines 27677
41 Role Of Technology In Marketing 21301
42 How To Create Snob Effect In Marketing? 15280
43 Health Insurance: A Push Or A Pull Product? 11615
44 A Strategic Perspective Of Kerala Tourism 27459
45 Opportunities In Online Marketing 10721
46 Challenges Of Digital Marketing 19366
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11128
48 Then & Now - A Coke Story 14831
49 What's This App - Whatsapp Success Story! 25652
50 Flying High: What Keeps Indigo Going 11914
51 Brand Activation: Bringing Spirit Of Brands To Life 16567
52 Indian Rural Market: The Next Big Thing 24385
53 Oreo – Milky’s Favourite Cookie Turns 100 11235
54 The Happy Birds: Success Story of Angry Birds 12632
55 Tata Motors JLR - The Success Story 15089
56 An Analysis On Lux Beauty Soap 40929
57 Latest Trend In Marketing Environment: Viral Marketing 10334
58 Impact Of The ZooZoo Commercials For Value Added Services 17178
59 What Can We Learn From Strategy Games 14288
60 The Reverse of Marketing=De-Marketing 18206
61 Is There A Better Way To Sell To Rural Market 12964
62 Why & How Marketers Target Kids 16231
63 Disruptive Innovation: Strategist’s Dilemma 11578
64 Entry Strategies For Automobile Companies In African Markets 14052
65 Park Avenue I.Q: New Name In The World Of Deodorants 17262
66 Flipkart.com - The Success Saga 22420
67 Pester Power: The Influential Kids 12556
68 Destination Branding- How does it Work 13609
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15470
70 Dirty Marketing- Fighting brands unethically 11958
71 Hero Honda Rebranding to Hero MotoCorp 14885
72 Standardize or Localize- A better way to lead markets 12274
73 Critical Success Factors for Devising Strategies for Airline Players 19813
74 Mom and Pop Stores Score Over Giant Supermarkets 11754
75 Regional Aspiration Marketing- A Step Further 11122
76 Value and benefit- The customer perspective 14519
77 Merchandising- The Brand Building Strategy 10388
78 The ill-effects of Globalization 10577
79 Brand Ferrari - The Dream Machine 13508
80 Retail Industry : Boon or Bane ? 13081
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21361
82 Premium Brands- Prestige, Value and Quality 20965
83 JustDial: The Information and Business Listings Directory 24997
84 Corporate branding vs Product branding 13859
85 Sales vs Marketing - Do They complement or compete ? 29739
86 Is Advertising an art of Lying ? 16443
87 Glocalization-The McD and KFC Way ? 13291
88 Breakthrough Products: Entering a New World 25896
89 4 P's of Management 57302
90 Walt Disney: A Magical Brand 17009
91 Evaluating Advertisement Campaigns: Analyzing Customers 10939
92 Brand Manchester United : A Theatre of Dreams 11031
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12628
94 10 Reasons Why Airline Industry is Unique ? 49850
95 Role of Brand Ambassadors in Recession 10849
96 Reverse Pricing - Getting it Right ! 12071
97 Copyright & Trademark violations: Rural Marketing Success ? 15238
98 Premium Niche Marketing: Small World and Big Business 15790
99 Surrogate Advertising: Softly promoting hard products 10676
100 TATA Nano : Khushiyon Ki Chaabi 15070
101 Royal Enfield Bullet - The Indian Cult Brand ! 20515
102 Do Brands have finite lives ? 20516
103 Why Twitter is so successful ? 20129
104 M.R.P: Setting your own price ? 10821
105 The New Age Marketing Warfare ! 13279
 
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