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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21993
8 Fogg Deodorants- Capturing the Market 34812
9 E-commerce - Threat to Traditional Retail? 12165
10 Experience Gifting - A Boom in Gifting Industry 13192
11 Pester Power: Influence of Children in Purchase decision 11767
12 Marketing Through Mascot – Building Brand Identity 12681
13 Reebok’s Rebranding – A Comprehensive Analysis 22170
14 Hindustan Motors Ambassador - The End of an Era 14937
15 Click And Brick Of Bharat Matrimony 12330
16 Marketing 3.0 – Values Driven Marketing 15192
17 DRIP -The Marketing Communication Model 46055
18 How Titan Watches is Still a Market Leader-Brand Identity! 12455
19 Social Media Marketing - A Double Edge Sword 11584
20 Repackaging And Repositioning - Gaining Competitive Advantage 15479
21 Senior Citizens as Target Group 11530
22 Cause Related Marketing: Giving More Than Just Spare Change? 11475
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18023
24 Let’s Get Packing - Importance of Packaging 11823
25 Thums Up - A Thundering Success 14599
26 Rural Marketing: Challenges Opportunities and Beyond 22337
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22240
28 Creative Marketing Communication: Interactive Advertising Campaigns 11309
29 What is Shockvertising? 26180
30 Marketing Through Sports: The Evolution and Future 29193
31 Village Laundry Service, A Story Of The Start Up 12276
32 Being Flawsome - Ensuring Brand Loyalty 15083
33 Chanakya Niti And Marketing Strategies 20568
34 Royal Enfield Bullet - Felt The Thump! 11427
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23330
36 Subliminal Marketing - What You See You May Not See! 15050
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16715
38 Customer Is King – Make The King Happy 24737
39 Marketing Strategies & Innovations In The Services Sector 14802
40 Segmentation Targeting & Positioning-Defining Product Lines 27401
41 Role Of Technology In Marketing 21103
42 How To Create Snob Effect In Marketing? 15017
43 Health Insurance: A Push Or A Pull Product? 11431
44 A Strategic Perspective Of Kerala Tourism 27160
45 Opportunities In Online Marketing 10500
46 Challenges Of Digital Marketing 18889
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10899
48 Then & Now - A Coke Story 14581
49 What's This App - Whatsapp Success Story! 25436
50 Flying High: What Keeps Indigo Going 11644
51 Brand Activation: Bringing Spirit Of Brands To Life 16354
52 Indian Rural Market: The Next Big Thing 24185
53 Oreo – Milky’s Favourite Cookie Turns 100 11003
54 The Happy Birds: Success Story of Angry Birds 12320
55 Tata Motors JLR - The Success Story 14769
56 An Analysis On Lux Beauty Soap 40380
57 Latest Trend In Marketing Environment: Viral Marketing 10139
58 Impact Of The ZooZoo Commercials For Value Added Services 16797
59 What Can We Learn From Strategy Games 14100
60 The Reverse of Marketing=De-Marketing 17904
61 Is There A Better Way To Sell To Rural Market 12735
62 Why & How Marketers Target Kids 15867
63 Disruptive Innovation: Strategist’s Dilemma 11306
64 Entry Strategies For Automobile Companies In African Markets 13849
65 Park Avenue I.Q: New Name In The World Of Deodorants 17012
66 Flipkart.com - The Success Saga 22109
67 Pester Power: The Influential Kids 12254
68 Destination Branding- How does it Work 13409
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15241
70 Dirty Marketing- Fighting brands unethically 11703
71 Hero Honda Rebranding to Hero MotoCorp 14582
72 Standardize or Localize- A better way to lead markets 12055
73 Critical Success Factors for Devising Strategies for Airline Players 19532
74 Mom and Pop Stores Score Over Giant Supermarkets 11529
75 Regional Aspiration Marketing- A Step Further 10865
76 Value and benefit- The customer perspective 14331
77 Merchandising- The Brand Building Strategy 10178
78 The ill-effects of Globalization 10383
79 Brand Ferrari - The Dream Machine 13305
80 Retail Industry : Boon or Bane ? 12878
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21094
82 Premium Brands- Prestige, Value and Quality 20536
83 JustDial: The Information and Business Listings Directory 24571
84 Corporate branding vs Product branding 13599
85 Sales vs Marketing - Do They complement or compete ? 29421
86 Is Advertising an art of Lying ? 16226
87 Glocalization-The McD and KFC Way ? 13029
88 Breakthrough Products: Entering a New World 25609
89 4 P's of Management 56929
90 Walt Disney: A Magical Brand 16726
91 Evaluating Advertisement Campaigns: Analyzing Customers 10704
92 Brand Manchester United : A Theatre of Dreams 10743
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12367
94 10 Reasons Why Airline Industry is Unique ? 49521
95 Role of Brand Ambassadors in Recession 10589
96 Reverse Pricing - Getting it Right ! 11802
97 Copyright & Trademark violations: Rural Marketing Success ? 14992
98 Premium Niche Marketing: Small World and Big Business 15433
99 Surrogate Advertising: Softly promoting hard products 10453
100 TATA Nano : Khushiyon Ki Chaabi 14786
101 Royal Enfield Bullet - The Indian Cult Brand ! 20244
102 Do Brands have finite lives ? 20202
103 Why Twitter is so successful ? 19916
104 M.R.P: Setting your own price ? 10601
105 The New Age Marketing Warfare ! 13038
 
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