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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22617
8 Fogg Deodorants- Capturing the Market 35535
9 E-commerce - Threat to Traditional Retail? 12653
10 Experience Gifting - A Boom in Gifting Industry 13637
11 Pester Power: Influence of Children in Purchase decision 12348
12 Marketing Through Mascot – Building Brand Identity 13191
13 Reebok’s Rebranding – A Comprehensive Analysis 22990
14 Hindustan Motors Ambassador - The End of an Era 15620
15 Click And Brick Of Bharat Matrimony 12878
16 Marketing 3.0 – Values Driven Marketing 15895
17 DRIP -The Marketing Communication Model 47033
18 How Titan Watches is Still a Market Leader-Brand Identity! 13041
19 Social Media Marketing - A Double Edge Sword 12040
20 Repackaging And Repositioning - Gaining Competitive Advantage 15982
21 Senior Citizens as Target Group 11974
22 Cause Related Marketing: Giving More Than Just Spare Change? 11967
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18645
24 Let’s Get Packing - Importance of Packaging 12259
25 Thums Up - A Thundering Success 15397
26 Rural Marketing: Challenges Opportunities and Beyond 22865
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22643
28 Creative Marketing Communication: Interactive Advertising Campaigns 11778
29 What is Shockvertising? 26900
30 Marketing Through Sports: The Evolution and Future 29646
31 Village Laundry Service, A Story Of The Start Up 13078
32 Being Flawsome - Ensuring Brand Loyalty 15609
33 Chanakya Niti And Marketing Strategies 21095
34 Royal Enfield Bullet - Felt The Thump! 12057
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23988
36 Subliminal Marketing - What You See You May Not See! 15505
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17326
38 Customer Is King – Make The King Happy 25263
39 Marketing Strategies & Innovations In The Services Sector 15380
40 Segmentation Targeting & Positioning-Defining Product Lines 27933
41 Role Of Technology In Marketing 21484
42 How To Create Snob Effect In Marketing? 15530
43 Health Insurance: A Push Or A Pull Product? 11799
44 A Strategic Perspective Of Kerala Tourism 27726
45 Opportunities In Online Marketing 10929
46 Challenges Of Digital Marketing 19740
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11342
48 Then & Now - A Coke Story 15099
49 What's This App - Whatsapp Success Story! 25863
50 Flying High: What Keeps Indigo Going 12132
51 Brand Activation: Bringing Spirit Of Brands To Life 16783
52 Indian Rural Market: The Next Big Thing 24602
53 Oreo – Milky’s Favourite Cookie Turns 100 11468
54 The Happy Birds: Success Story of Angry Birds 12928
55 Tata Motors JLR - The Success Story 15380
56 An Analysis On Lux Beauty Soap 41291
57 Latest Trend In Marketing Environment: Viral Marketing 10544
58 Impact Of The ZooZoo Commercials For Value Added Services 17410
59 What Can We Learn From Strategy Games 14493
60 The Reverse of Marketing=De-Marketing 18458
61 Is There A Better Way To Sell To Rural Market 13162
62 Why & How Marketers Target Kids 16507
63 Disruptive Innovation: Strategist’s Dilemma 11788
64 Entry Strategies For Automobile Companies In African Markets 14273
65 Park Avenue I.Q: New Name In The World Of Deodorants 17514
66 Flipkart.com - The Success Saga 22684
67 Pester Power: The Influential Kids 12818
68 Destination Branding- How does it Work 13829
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15689
70 Dirty Marketing- Fighting brands unethically 12198
71 Hero Honda Rebranding to Hero MotoCorp 15236
72 Standardize or Localize- A better way to lead markets 12497
73 Critical Success Factors for Devising Strategies for Airline Players 20045
74 Mom and Pop Stores Score Over Giant Supermarkets 12015
75 Regional Aspiration Marketing- A Step Further 11351
76 Value and benefit- The customer perspective 14718
77 Merchandising- The Brand Building Strategy 10602
78 The ill-effects of Globalization 10782
79 Brand Ferrari - The Dream Machine 13740
80 Retail Industry : Boon or Bane ? 13308
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21618
82 Premium Brands- Prestige, Value and Quality 21306
83 JustDial: The Information and Business Listings Directory 25268
84 Corporate branding vs Product branding 14101
85 Sales vs Marketing - Do They complement or compete ? 30003
86 Is Advertising an art of Lying ? 16672
87 Glocalization-The McD and KFC Way ? 13535
88 Breakthrough Products: Entering a New World 26143
89 4 P's of Management 57570
90 Walt Disney: A Magical Brand 17249
91 Evaluating Advertisement Campaigns: Analyzing Customers 11163
92 Brand Manchester United : A Theatre of Dreams 11296
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12925
94 10 Reasons Why Airline Industry is Unique ? 50164
95 Role of Brand Ambassadors in Recession 11099
96 Reverse Pricing - Getting it Right ! 12356
97 Copyright & Trademark violations: Rural Marketing Success ? 15512
98 Premium Niche Marketing: Small World and Big Business 16116
99 Surrogate Advertising: Softly promoting hard products 10925
100 TATA Nano : Khushiyon Ki Chaabi 15387
101 Royal Enfield Bullet - The Indian Cult Brand ! 20935
102 Do Brands have finite lives ? 20734
103 Why Twitter is so successful ? 20322
104 M.R.P: Setting your own price ? 11043
105 The New Age Marketing Warfare ! 13514
 
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