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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22291
8 Fogg Deodorants- Capturing the Market 35181
9 E-commerce - Threat to Traditional Retail? 12414
10 Experience Gifting - A Boom in Gifting Industry 13379
11 Pester Power: Influence of Children in Purchase decision 12100
12 Marketing Through Mascot – Building Brand Identity 12925
13 Reebok’s Rebranding – A Comprehensive Analysis 22662
14 Hindustan Motors Ambassador - The End of an Era 15245
15 Click And Brick Of Bharat Matrimony 12610
16 Marketing 3.0 – Values Driven Marketing 15592
17 DRIP -The Marketing Communication Model 46633
18 How Titan Watches is Still a Market Leader-Brand Identity! 12742
19 Social Media Marketing - A Double Edge Sword 11806
20 Repackaging And Repositioning - Gaining Competitive Advantage 15724
21 Senior Citizens as Target Group 11757
22 Cause Related Marketing: Giving More Than Just Spare Change? 11721
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18345
24 Let’s Get Packing - Importance of Packaging 12025
25 Thums Up - A Thundering Success 15005
26 Rural Marketing: Challenges Opportunities and Beyond 22602
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22437
28 Creative Marketing Communication: Interactive Advertising Campaigns 11541
29 What is Shockvertising? 26543
30 Marketing Through Sports: The Evolution and Future 29397
31 Village Laundry Service, A Story Of The Start Up 12673
32 Being Flawsome - Ensuring Brand Loyalty 15351
33 Chanakya Niti And Marketing Strategies 20827
34 Royal Enfield Bullet - Felt The Thump! 11776
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23684
36 Subliminal Marketing - What You See You May Not See! 15279
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17028
38 Customer Is King – Make The King Happy 25020
39 Marketing Strategies & Innovations In The Services Sector 15123
40 Segmentation Targeting & Positioning-Defining Product Lines 27663
41 Role Of Technology In Marketing 21288
42 How To Create Snob Effect In Marketing? 15264
43 Health Insurance: A Push Or A Pull Product? 11606
44 A Strategic Perspective Of Kerala Tourism 27444
45 Opportunities In Online Marketing 10710
46 Challenges Of Digital Marketing 19338
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11119
48 Then & Now - A Coke Story 14816
49 What's This App - Whatsapp Success Story! 25638
50 Flying High: What Keeps Indigo Going 11903
51 Brand Activation: Bringing Spirit Of Brands To Life 16557
52 Indian Rural Market: The Next Big Thing 24374
53 Oreo – Milky’s Favourite Cookie Turns 100 11223
54 The Happy Birds: Success Story of Angry Birds 12615
55 Tata Motors JLR - The Success Story 15059
56 An Analysis On Lux Beauty Soap 40906
57 Latest Trend In Marketing Environment: Viral Marketing 10321
58 Impact Of The ZooZoo Commercials For Value Added Services 17155
59 What Can We Learn From Strategy Games 14278
60 The Reverse of Marketing=De-Marketing 18193
61 Is There A Better Way To Sell To Rural Market 12948
62 Why & How Marketers Target Kids 16203
63 Disruptive Innovation: Strategist’s Dilemma 11564
64 Entry Strategies For Automobile Companies In African Markets 14043
65 Park Avenue I.Q: New Name In The World Of Deodorants 17250
66 Flipkart.com - The Success Saga 22405
67 Pester Power: The Influential Kids 12544
68 Destination Branding- How does it Work 13599
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15460
70 Dirty Marketing- Fighting brands unethically 11944
71 Hero Honda Rebranding to Hero MotoCorp 14870
72 Standardize or Localize- A better way to lead markets 12259
73 Critical Success Factors for Devising Strategies for Airline Players 19799
74 Mom and Pop Stores Score Over Giant Supermarkets 11743
75 Regional Aspiration Marketing- A Step Further 11105
76 Value and benefit- The customer perspective 14507
77 Merchandising- The Brand Building Strategy 10376
78 The ill-effects of Globalization 10568
79 Brand Ferrari - The Dream Machine 13494
80 Retail Industry : Boon or Bane ? 13069
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21346
82 Premium Brands- Prestige, Value and Quality 20950
83 JustDial: The Information and Business Listings Directory 24986
84 Corporate branding vs Product branding 13841
85 Sales vs Marketing - Do They complement or compete ? 29723
86 Is Advertising an art of Lying ? 16430
87 Glocalization-The McD and KFC Way ? 13277
88 Breakthrough Products: Entering a New World 25885
89 4 P's of Management 57279
90 Walt Disney: A Magical Brand 16986
91 Evaluating Advertisement Campaigns: Analyzing Customers 10925
92 Brand Manchester United : A Theatre of Dreams 11018
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12614
94 10 Reasons Why Airline Industry is Unique ? 49839
95 Role of Brand Ambassadors in Recession 10833
96 Reverse Pricing - Getting it Right ! 12057
97 Copyright & Trademark violations: Rural Marketing Success ? 15220
98 Premium Niche Marketing: Small World and Big Business 15775
99 Surrogate Advertising: Softly promoting hard products 10661
100 TATA Nano : Khushiyon Ki Chaabi 15054
101 Royal Enfield Bullet - The Indian Cult Brand ! 20500
102 Do Brands have finite lives ? 20487
103 Why Twitter is so successful ? 20113
104 M.R.P: Setting your own price ? 10805
105 The New Age Marketing Warfare ! 13266
 
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