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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22204
8 Fogg Deodorants- Capturing the Market 35045
9 E-commerce - Threat to Traditional Retail? 12344
10 Experience Gifting - A Boom in Gifting Industry 13315
11 Pester Power: Influence of Children in Purchase decision 11994
12 Marketing Through Mascot – Building Brand Identity 12844
13 Reebok’s Rebranding – A Comprehensive Analysis 22540
14 Hindustan Motors Ambassador - The End of an Era 15128
15 Click And Brick Of Bharat Matrimony 12521
16 Marketing 3.0 – Values Driven Marketing 15463
17 DRIP -The Marketing Communication Model 46415
18 How Titan Watches is Still a Market Leader-Brand Identity! 12642
19 Social Media Marketing - A Double Edge Sword 11720
20 Repackaging And Repositioning - Gaining Competitive Advantage 15638
21 Senior Citizens as Target Group 11683
22 Cause Related Marketing: Giving More Than Just Spare Change? 11641
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18246
24 Let’s Get Packing - Importance of Packaging 11958
25 Thums Up - A Thundering Success 14886
26 Rural Marketing: Challenges Opportunities and Beyond 22526
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22369
28 Creative Marketing Communication: Interactive Advertising Campaigns 11466
29 What is Shockvertising? 26429
30 Marketing Through Sports: The Evolution and Future 29323
31 Village Laundry Service, A Story Of The Start Up 12550
32 Being Flawsome - Ensuring Brand Loyalty 15229
33 Chanakya Niti And Marketing Strategies 20748
34 Royal Enfield Bullet - Felt The Thump! 11673
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23570
36 Subliminal Marketing - What You See You May Not See! 15195
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16926
38 Customer Is King – Make The King Happy 24936
39 Marketing Strategies & Innovations In The Services Sector 15019
40 Segmentation Targeting & Positioning-Defining Product Lines 27585
41 Role Of Technology In Marketing 21226
42 How To Create Snob Effect In Marketing? 15187
43 Health Insurance: A Push Or A Pull Product? 11545
44 A Strategic Perspective Of Kerala Tourism 27354
45 Opportunities In Online Marketing 10635
46 Challenges Of Digital Marketing 19181
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11058
48 Then & Now - A Coke Story 14741
49 What's This App - Whatsapp Success Story! 25560
50 Flying High: What Keeps Indigo Going 11824
51 Brand Activation: Bringing Spirit Of Brands To Life 16490
52 Indian Rural Market: The Next Big Thing 24315
53 Oreo – Milky’s Favourite Cookie Turns 100 11153
54 The Happy Birds: Success Story of Angry Birds 12521
55 Tata Motors JLR - The Success Story 14936
56 An Analysis On Lux Beauty Soap 40741
57 Latest Trend In Marketing Environment: Viral Marketing 10262
58 Impact Of The ZooZoo Commercials For Value Added Services 16988
59 What Can We Learn From Strategy Games 14211
60 The Reverse of Marketing=De-Marketing 18105
61 Is There A Better Way To Sell To Rural Market 12882
62 Why & How Marketers Target Kids 16082
63 Disruptive Innovation: Strategist’s Dilemma 11499
64 Entry Strategies For Automobile Companies In African Markets 13978
65 Park Avenue I.Q: New Name In The World Of Deodorants 17160
66 Flipkart.com - The Success Saga 22320
67 Pester Power: The Influential Kids 12445
68 Destination Branding- How does it Work 13533
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15393
70 Dirty Marketing- Fighting brands unethically 11872
71 Hero Honda Rebranding to Hero MotoCorp 14785
72 Standardize or Localize- A better way to lead markets 12190
73 Critical Success Factors for Devising Strategies for Airline Players 19712
74 Mom and Pop Stores Score Over Giant Supermarkets 11679
75 Regional Aspiration Marketing- A Step Further 11005
76 Value and benefit- The customer perspective 14447
77 Merchandising- The Brand Building Strategy 10304
78 The ill-effects of Globalization 10496
79 Brand Ferrari - The Dream Machine 13427
80 Retail Industry : Boon or Bane ? 12991
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21268
82 Premium Brands- Prestige, Value and Quality 20827
83 JustDial: The Information and Business Listings Directory 24847
84 Corporate branding vs Product branding 13762
85 Sales vs Marketing - Do They complement or compete ? 29619
86 Is Advertising an art of Lying ? 16356
87 Glocalization-The McD and KFC Way ? 13193
88 Breakthrough Products: Entering a New World 25780
89 4 P's of Management 57143
90 Walt Disney: A Magical Brand 16887
91 Evaluating Advertisement Campaigns: Analyzing Customers 10858
92 Brand Manchester United : A Theatre of Dreams 10921
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12512
94 10 Reasons Why Airline Industry is Unique ? 49730
95 Role of Brand Ambassadors in Recession 10739
96 Reverse Pricing - Getting it Right ! 11961
97 Copyright & Trademark violations: Rural Marketing Success ? 15136
98 Premium Niche Marketing: Small World and Big Business 15656
99 Surrogate Advertising: Softly promoting hard products 10577
100 TATA Nano : Khushiyon Ki Chaabi 14958
101 Royal Enfield Bullet - The Indian Cult Brand ! 20408
102 Do Brands have finite lives ? 20352
103 Why Twitter is so successful ? 20038
104 M.R.P: Setting your own price ? 10730
105 The New Age Marketing Warfare ! 13180
 
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