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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21991
8 Fogg Deodorants- Capturing the Market 34808
9 E-commerce - Threat to Traditional Retail? 12162
10 Experience Gifting - A Boom in Gifting Industry 13188
11 Pester Power: Influence of Children in Purchase decision 11762
12 Marketing Through Mascot – Building Brand Identity 12680
13 Reebok’s Rebranding – A Comprehensive Analysis 22163
14 Hindustan Motors Ambassador - The End of an Era 14931
15 Click And Brick Of Bharat Matrimony 12323
16 Marketing 3.0 – Values Driven Marketing 15184
17 DRIP -The Marketing Communication Model 46047
18 How Titan Watches is Still a Market Leader-Brand Identity! 12450
19 Social Media Marketing - A Double Edge Sword 11582
20 Repackaging And Repositioning - Gaining Competitive Advantage 15476
21 Senior Citizens as Target Group 11527
22 Cause Related Marketing: Giving More Than Just Spare Change? 11474
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18017
24 Let’s Get Packing - Importance of Packaging 11820
25 Thums Up - A Thundering Success 14593
26 Rural Marketing: Challenges Opportunities and Beyond 22335
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22236
28 Creative Marketing Communication: Interactive Advertising Campaigns 11304
29 What is Shockvertising? 26178
30 Marketing Through Sports: The Evolution and Future 29192
31 Village Laundry Service, A Story Of The Start Up 12272
32 Being Flawsome - Ensuring Brand Loyalty 15079
33 Chanakya Niti And Marketing Strategies 20564
34 Royal Enfield Bullet - Felt The Thump! 11424
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23325
36 Subliminal Marketing - What You See You May Not See! 15049
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16711
38 Customer Is King – Make The King Happy 24732
39 Marketing Strategies & Innovations In The Services Sector 14798
40 Segmentation Targeting & Positioning-Defining Product Lines 27396
41 Role Of Technology In Marketing 21099
42 How To Create Snob Effect In Marketing? 15015
43 Health Insurance: A Push Or A Pull Product? 11429
44 A Strategic Perspective Of Kerala Tourism 27155
45 Opportunities In Online Marketing 10497
46 Challenges Of Digital Marketing 18885
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10897
48 Then & Now - A Coke Story 14577
49 What's This App - Whatsapp Success Story! 25432
50 Flying High: What Keeps Indigo Going 11642
51 Brand Activation: Bringing Spirit Of Brands To Life 16353
52 Indian Rural Market: The Next Big Thing 24181
53 Oreo – Milky’s Favourite Cookie Turns 100 10999
54 The Happy Birds: Success Story of Angry Birds 12315
55 Tata Motors JLR - The Success Story 14765
56 An Analysis On Lux Beauty Soap 40373
57 Latest Trend In Marketing Environment: Viral Marketing 10137
58 Impact Of The ZooZoo Commercials For Value Added Services 16794
59 What Can We Learn From Strategy Games 14094
60 The Reverse of Marketing=De-Marketing 17900
61 Is There A Better Way To Sell To Rural Market 12732
62 Why & How Marketers Target Kids 15862
63 Disruptive Innovation: Strategist’s Dilemma 11302
64 Entry Strategies For Automobile Companies In African Markets 13845
65 Park Avenue I.Q: New Name In The World Of Deodorants 17008
66 Flipkart.com - The Success Saga 22104
67 Pester Power: The Influential Kids 12248
68 Destination Branding- How does it Work 13406
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15238
70 Dirty Marketing- Fighting brands unethically 11700
71 Hero Honda Rebranding to Hero MotoCorp 14579
72 Standardize or Localize- A better way to lead markets 12053
73 Critical Success Factors for Devising Strategies for Airline Players 19527
74 Mom and Pop Stores Score Over Giant Supermarkets 11525
75 Regional Aspiration Marketing- A Step Further 10860
76 Value and benefit- The customer perspective 14330
77 Merchandising- The Brand Building Strategy 10176
78 The ill-effects of Globalization 10380
79 Brand Ferrari - The Dream Machine 13303
80 Retail Industry : Boon or Bane ? 12875
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21091
82 Premium Brands- Prestige, Value and Quality 20531
83 JustDial: The Information and Business Listings Directory 24566
84 Corporate branding vs Product branding 13596
85 Sales vs Marketing - Do They complement or compete ? 29417
86 Is Advertising an art of Lying ? 16223
87 Glocalization-The McD and KFC Way ? 13027
88 Breakthrough Products: Entering a New World 25606
89 4 P's of Management 56925
90 Walt Disney: A Magical Brand 16720
91 Evaluating Advertisement Campaigns: Analyzing Customers 10701
92 Brand Manchester United : A Theatre of Dreams 10739
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12364
94 10 Reasons Why Airline Industry is Unique ? 49518
95 Role of Brand Ambassadors in Recession 10587
96 Reverse Pricing - Getting it Right ! 11797
97 Copyright & Trademark violations: Rural Marketing Success ? 14988
98 Premium Niche Marketing: Small World and Big Business 15429
99 Surrogate Advertising: Softly promoting hard products 10452
100 TATA Nano : Khushiyon Ki Chaabi 14783
101 Royal Enfield Bullet - The Indian Cult Brand ! 20239
102 Do Brands have finite lives ? 20200
103 Why Twitter is so successful ? 19915
104 M.R.P: Setting your own price ? 10597
105 The New Age Marketing Warfare ! 13035
 
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