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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21449
8 Fogg Deodorants- Capturing the Market 34297
9 E-commerce - Threat to Traditional Retail? 11760
10 Experience Gifting - A Boom in Gifting Industry 12938
11 Pester Power: Influence of Children in Purchase decision 11375
12 Marketing Through Mascot – Building Brand Identity 12395
13 Reebok’s Rebranding – A Comprehensive Analysis 21502
14 Hindustan Motors Ambassador - The End of an Era 14413
15 Click And Brick Of Bharat Matrimony 11857
16 Marketing 3.0 – Values Driven Marketing 14619
17 DRIP -The Marketing Communication Model 45294
18 How Titan Watches is Still a Market Leader-Brand Identity! 12079
19 Social Media Marketing - A Double Edge Sword 11317
20 Repackaging And Repositioning - Gaining Competitive Advantage 15074
21 Senior Citizens as Target Group 11108
22 Cause Related Marketing: Giving More Than Just Spare Change? 11202
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17654
24 Let’s Get Packing - Importance of Packaging 11604
25 Thums Up - A Thundering Success 14050
26 Rural Marketing: Challenges Opportunities and Beyond 22006
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22027
28 Creative Marketing Communication: Interactive Advertising Campaigns 10967
29 What is Shockvertising? 25689
30 Marketing Through Sports: The Evolution and Future 28964
31 Village Laundry Service, A Story Of The Start Up 11789
32 Being Flawsome - Ensuring Brand Loyalty 14838
33 Chanakya Niti And Marketing Strategies 20211
34 Royal Enfield Bullet - Felt The Thump! 11072
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22730
36 Subliminal Marketing - What You See You May Not See! 14771
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16201
38 Customer Is King – Make The King Happy 24231
39 Marketing Strategies & Innovations In The Services Sector 14378
40 Segmentation Targeting & Positioning-Defining Product Lines 27045
41 Role Of Technology In Marketing 20886
42 How To Create Snob Effect In Marketing? 14666
43 Health Insurance: A Push Or A Pull Product? 11171
44 A Strategic Perspective Of Kerala Tourism 26759
45 Opportunities In Online Marketing 10298
46 Challenges Of Digital Marketing 18477
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10617
48 Then & Now - A Coke Story 14260
49 What's This App - Whatsapp Success Story! 25211
50 Flying High: What Keeps Indigo Going 11241
51 Brand Activation: Bringing Spirit Of Brands To Life 16034
52 Indian Rural Market: The Next Big Thing 23951
53 Oreo – Milky’s Favourite Cookie Turns 100 10701
54 The Happy Birds: Success Story of Angry Birds 11806
55 Tata Motors JLR - The Success Story 14398
56 An Analysis On Lux Beauty Soap 39657
57 Latest Trend In Marketing Environment: Viral Marketing 9910
58 Impact Of The ZooZoo Commercials For Value Added Services 16354
59 What Can We Learn From Strategy Games 13896
60 The Reverse of Marketing=De-Marketing 17387
61 Is There A Better Way To Sell To Rural Market 12395
62 Why & How Marketers Target Kids 15385
63 Disruptive Innovation: Strategist’s Dilemma 10855
64 Entry Strategies For Automobile Companies In African Markets 13606
65 Park Avenue I.Q: New Name In The World Of Deodorants 16735
66 Flipkart.com - The Success Saga 21715
67 Pester Power: The Influential Kids 11961
68 Destination Branding- How does it Work 13185
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14875
70 Dirty Marketing- Fighting brands unethically 11334
71 Hero Honda Rebranding to Hero MotoCorp 14093
72 Standardize or Localize- A better way to lead markets 11751
73 Critical Success Factors for Devising Strategies for Airline Players 19070
74 Mom and Pop Stores Score Over Giant Supermarkets 11213
75 Regional Aspiration Marketing- A Step Further 10574
76 Value and benefit- The customer perspective 14127
77 Merchandising- The Brand Building Strategy 9957
78 The ill-effects of Globalization 10197
79 Brand Ferrari - The Dream Machine 12990
80 Retail Industry : Boon or Bane ? 12619
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20740
82 Premium Brands- Prestige, Value and Quality 19917
83 JustDial: The Information and Business Listings Directory 24016
84 Corporate branding vs Product branding 13368
85 Sales vs Marketing - Do They complement or compete ? 28986
86 Is Advertising an art of Lying ? 15961
87 Glocalization-The McD and KFC Way ? 12624
88 Breakthrough Products: Entering a New World 25249
89 4 P's of Management 56480
90 Walt Disney: A Magical Brand 16322
91 Evaluating Advertisement Campaigns: Analyzing Customers 10411
92 Brand Manchester United : A Theatre of Dreams 10448
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12141
94 10 Reasons Why Airline Industry is Unique ? 49032
95 Role of Brand Ambassadors in Recession 10274
96 Reverse Pricing - Getting it Right ! 11502
97 Copyright & Trademark violations: Rural Marketing Success ? 14733
98 Premium Niche Marketing: Small World and Big Business 15051
99 Surrogate Advertising: Softly promoting hard products 10235
100 TATA Nano : Khushiyon Ki Chaabi 14371
101 Royal Enfield Bullet - The Indian Cult Brand ! 19805
102 Do Brands have finite lives ? 19910
103 Why Twitter is so successful ? 19595
104 M.R.P: Setting your own price ? 10261
105 The New Age Marketing Warfare ! 12742
 
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