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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21777
8 Fogg Deodorants- Capturing the Market 34673
9 E-commerce - Threat to Traditional Retail? 12045
10 Experience Gifting - A Boom in Gifting Industry 13121
11 Pester Power: Influence of Children in Purchase decision 11658
12 Marketing Through Mascot – Building Brand Identity 12588
13 Reebok’s Rebranding – A Comprehensive Analysis 21918
14 Hindustan Motors Ambassador - The End of an Era 14797
15 Click And Brick Of Bharat Matrimony 12188
16 Marketing 3.0 – Values Driven Marketing 14992
17 DRIP -The Marketing Communication Model 45823
18 How Titan Watches is Still a Market Leader-Brand Identity! 12337
19 Social Media Marketing - A Double Edge Sword 11508
20 Repackaging And Repositioning - Gaining Competitive Advantage 15352
21 Senior Citizens as Target Group 11335
22 Cause Related Marketing: Giving More Than Just Spare Change? 11400
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17898
24 Let’s Get Packing - Importance of Packaging 11760
25 Thums Up - A Thundering Success 14423
26 Rural Marketing: Challenges Opportunities and Beyond 22239
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22171
28 Creative Marketing Communication: Interactive Advertising Campaigns 11215
29 What is Shockvertising? 26027
30 Marketing Through Sports: The Evolution and Future 29113
31 Village Laundry Service, A Story Of The Start Up 12147
32 Being Flawsome - Ensuring Brand Loyalty 15010
33 Chanakya Niti And Marketing Strategies 20456
34 Royal Enfield Bullet - Felt The Thump! 11319
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23078
36 Subliminal Marketing - What You See You May Not See! 14969
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16570
38 Customer Is King – Make The King Happy 24521
39 Marketing Strategies & Innovations In The Services Sector 14658
40 Segmentation Targeting & Positioning-Defining Product Lines 27295
41 Role Of Technology In Marketing 21036
42 How To Create Snob Effect In Marketing? 14921
43 Health Insurance: A Push Or A Pull Product? 11284
44 A Strategic Perspective Of Kerala Tourism 27037
45 Opportunities In Online Marketing 10438
46 Challenges Of Digital Marketing 18749
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10810
48 Then & Now - A Coke Story 14483
49 What's This App - Whatsapp Success Story! 25364
50 Flying High: What Keeps Indigo Going 11539
51 Brand Activation: Bringing Spirit Of Brands To Life 16247
52 Indian Rural Market: The Next Big Thing 24106
53 Oreo – Milky’s Favourite Cookie Turns 100 10906
54 The Happy Birds: Success Story of Angry Birds 12086
55 Tata Motors JLR - The Success Story 14651
56 An Analysis On Lux Beauty Soap 40125
57 Latest Trend In Marketing Environment: Viral Marketing 10075
58 Impact Of The ZooZoo Commercials For Value Added Services 16682
59 What Can We Learn From Strategy Games 14041
60 The Reverse of Marketing=De-Marketing 17690
61 Is There A Better Way To Sell To Rural Market 12563
62 Why & How Marketers Target Kids 15732
63 Disruptive Innovation: Strategist’s Dilemma 11201
64 Entry Strategies For Automobile Companies In African Markets 13788
65 Park Avenue I.Q: New Name In The World Of Deodorants 16932
66 Flipkart.com - The Success Saga 22010
67 Pester Power: The Influential Kids 12162
68 Destination Branding- How does it Work 13337
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15146
70 Dirty Marketing- Fighting brands unethically 11599
71 Hero Honda Rebranding to Hero MotoCorp 14424
72 Standardize or Localize- A better way to lead markets 11891
73 Critical Success Factors for Devising Strategies for Airline Players 19329
74 Mom and Pop Stores Score Over Giant Supermarkets 11441
75 Regional Aspiration Marketing- A Step Further 10775
76 Value and benefit- The customer perspective 14257
77 Merchandising- The Brand Building Strategy 10111
78 The ill-effects of Globalization 10323
79 Brand Ferrari - The Dream Machine 13151
80 Retail Industry : Boon or Bane ? 12795
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20981
82 Premium Brands- Prestige, Value and Quality 20338
83 JustDial: The Information and Business Listings Directory 24378
84 Corporate branding vs Product branding 13516
85 Sales vs Marketing - Do They complement or compete ? 29280
86 Is Advertising an art of Lying ? 16138
87 Glocalization-The McD and KFC Way ? 12918
88 Breakthrough Products: Entering a New World 25517
89 4 P's of Management 56785
90 Walt Disney: A Magical Brand 16611
91 Evaluating Advertisement Campaigns: Analyzing Customers 10602
92 Brand Manchester United : A Theatre of Dreams 10650
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12282
94 10 Reasons Why Airline Industry is Unique ? 49313
95 Role of Brand Ambassadors in Recession 10424
96 Reverse Pricing - Getting it Right ! 11703
97 Copyright & Trademark violations: Rural Marketing Success ? 14900
98 Premium Niche Marketing: Small World and Big Business 15310
99 Surrogate Advertising: Softly promoting hard products 10382
100 TATA Nano : Khushiyon Ki Chaabi 14676
101 Royal Enfield Bullet - The Indian Cult Brand ! 20105
102 Do Brands have finite lives ? 20121
103 Why Twitter is so successful ? 19766
104 M.R.P: Setting your own price ? 10500
105 The New Age Marketing Warfare ! 12961
 
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