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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22355
8 Fogg Deodorants- Capturing the Market 35268
9 E-commerce - Threat to Traditional Retail? 12466
10 Experience Gifting - A Boom in Gifting Industry 13429
11 Pester Power: Influence of Children in Purchase decision 12152
12 Marketing Through Mascot – Building Brand Identity 12976
13 Reebok’s Rebranding – A Comprehensive Analysis 22744
14 Hindustan Motors Ambassador - The End of an Era 15307
15 Click And Brick Of Bharat Matrimony 12661
16 Marketing 3.0 – Values Driven Marketing 15655
17 DRIP -The Marketing Communication Model 46719
18 How Titan Watches is Still a Market Leader-Brand Identity! 12806
19 Social Media Marketing - A Double Edge Sword 11859
20 Repackaging And Repositioning - Gaining Competitive Advantage 15776
21 Senior Citizens as Target Group 11802
22 Cause Related Marketing: Giving More Than Just Spare Change? 11778
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18410
24 Let’s Get Packing - Importance of Packaging 12076
25 Thums Up - A Thundering Success 15083
26 Rural Marketing: Challenges Opportunities and Beyond 22655
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22483
28 Creative Marketing Communication: Interactive Advertising Campaigns 11589
29 What is Shockvertising? 26614
30 Marketing Through Sports: The Evolution and Future 29447
31 Village Laundry Service, A Story Of The Start Up 12764
32 Being Flawsome - Ensuring Brand Loyalty 15418
33 Chanakya Niti And Marketing Strategies 20887
34 Royal Enfield Bullet - Felt The Thump! 11840
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23745
36 Subliminal Marketing - What You See You May Not See! 15322
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17096
38 Customer Is King – Make The King Happy 25074
39 Marketing Strategies & Innovations In The Services Sector 15176
40 Segmentation Targeting & Positioning-Defining Product Lines 27713
41 Role Of Technology In Marketing 21333
42 How To Create Snob Effect In Marketing? 15315
43 Health Insurance: A Push Or A Pull Product? 11645
44 A Strategic Perspective Of Kerala Tourism 27512
45 Opportunities In Online Marketing 10756
46 Challenges Of Digital Marketing 19444
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14868
49 What's This App - Whatsapp Success Story! 25687
50 Flying High: What Keeps Indigo Going 11950
51 Brand Activation: Bringing Spirit Of Brands To Life 16597
52 Indian Rural Market: The Next Big Thing 24431
53 Oreo – Milky’s Favourite Cookie Turns 100 11281
54 The Happy Birds: Success Story of Angry Birds 12686
55 Tata Motors JLR - The Success Story 15139
56 An Analysis On Lux Beauty Soap 40992
57 Latest Trend In Marketing Environment: Viral Marketing 10369
58 Impact Of The ZooZoo Commercials For Value Added Services 17224
59 What Can We Learn From Strategy Games 14323
60 The Reverse of Marketing=De-Marketing 18247
61 Is There A Better Way To Sell To Rural Market 13000
62 Why & How Marketers Target Kids 16285
63 Disruptive Innovation: Strategist’s Dilemma 11612
64 Entry Strategies For Automobile Companies In African Markets 14097
65 Park Avenue I.Q: New Name In The World Of Deodorants 17318
66 Flipkart.com - The Success Saga 22462
67 Pester Power: The Influential Kids 12594
68 Destination Branding- How does it Work 13641
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15513
70 Dirty Marketing- Fighting brands unethically 12003
71 Hero Honda Rebranding to Hero MotoCorp 14926
72 Standardize or Localize- A better way to lead markets 12311
73 Critical Success Factors for Devising Strategies for Airline Players 19851
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11165
76 Value and benefit- The customer perspective 14555
77 Merchandising- The Brand Building Strategy 10424
78 The ill-effects of Globalization 10615
79 Brand Ferrari - The Dream Machine 13549
80 Retail Industry : Boon or Bane ? 13128
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21405
82 Premium Brands- Prestige, Value and Quality 21015
83 JustDial: The Information and Business Listings Directory 25043
84 Corporate branding vs Product branding 13910
85 Sales vs Marketing - Do They complement or compete ? 29808
86 Is Advertising an art of Lying ? 16484
87 Glocalization-The McD and KFC Way ? 13333
88 Breakthrough Products: Entering a New World 25939
89 4 P's of Management 57362
90 Walt Disney: A Magical Brand 17056
91 Evaluating Advertisement Campaigns: Analyzing Customers 10974
92 Brand Manchester United : A Theatre of Dreams 11080
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12678
94 10 Reasons Why Airline Industry is Unique ? 49904
95 Role of Brand Ambassadors in Recession 10893
96 Reverse Pricing - Getting it Right ! 12120
97 Copyright & Trademark violations: Rural Marketing Success ? 15286
98 Premium Niche Marketing: Small World and Big Business 15844
99 Surrogate Advertising: Softly promoting hard products 10713
100 TATA Nano : Khushiyon Ki Chaabi 15117
101 Royal Enfield Bullet - The Indian Cult Brand ! 20561
102 Do Brands have finite lives ? 20566
103 Why Twitter is so successful ? 20164
104 M.R.P: Setting your own price ? 10860
105 The New Age Marketing Warfare ! 13317
 
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