1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22484
8 Fogg Deodorants- Capturing the Market 35409
9 E-commerce - Threat to Traditional Retail? 12570
10 Experience Gifting - A Boom in Gifting Industry 13531
11 Pester Power: Influence of Children in Purchase decision 12262
12 Marketing Through Mascot – Building Brand Identity 13079
13 Reebok’s Rebranding – A Comprehensive Analysis 22863
14 Hindustan Motors Ambassador - The End of an Era 15495
15 Click And Brick Of Bharat Matrimony 12765
16 Marketing 3.0 – Values Driven Marketing 15787
17 DRIP -The Marketing Communication Model 46886
18 How Titan Watches is Still a Market Leader-Brand Identity! 12934
19 Social Media Marketing - A Double Edge Sword 11967
20 Repackaging And Repositioning - Gaining Competitive Advantage 15896
21 Senior Citizens as Target Group 11891
22 Cause Related Marketing: Giving More Than Just Spare Change? 11879
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18540
24 Let’s Get Packing - Importance of Packaging 12173
25 Thums Up - A Thundering Success 15238
26 Rural Marketing: Challenges Opportunities and Beyond 22757
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22568
28 Creative Marketing Communication: Interactive Advertising Campaigns 11700
29 What is Shockvertising? 26766
30 Marketing Through Sports: The Evolution and Future 29551
31 Village Laundry Service, A Story Of The Start Up 12922
32 Being Flawsome - Ensuring Brand Loyalty 15517
33 Chanakya Niti And Marketing Strategies 20999
34 Royal Enfield Bullet - Felt The Thump! 11947
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23879
36 Subliminal Marketing - What You See You May Not See! 15418
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17226
38 Customer Is King – Make The King Happy 25179
39 Marketing Strategies & Innovations In The Services Sector 15290
40 Segmentation Targeting & Positioning-Defining Product Lines 27831
41 Role Of Technology In Marketing 21414
42 How To Create Snob Effect In Marketing? 15419
43 Health Insurance: A Push Or A Pull Product? 11726
44 A Strategic Perspective Of Kerala Tourism 27624
45 Opportunities In Online Marketing 10850
46 Challenges Of Digital Marketing 19600
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11255
48 Then & Now - A Coke Story 14984
49 What's This App - Whatsapp Success Story! 25782
50 Flying High: What Keeps Indigo Going 12048
51 Brand Activation: Bringing Spirit Of Brands To Life 16698
52 Indian Rural Market: The Next Big Thing 24512
53 Oreo – Milky’s Favourite Cookie Turns 100 11375
54 The Happy Birds: Success Story of Angry Birds 12809
55 Tata Motors JLR - The Success Story 15262
56 An Analysis On Lux Beauty Soap 41150
57 Latest Trend In Marketing Environment: Viral Marketing 10446
58 Impact Of The ZooZoo Commercials For Value Added Services 17328
59 What Can We Learn From Strategy Games 14415
60 The Reverse of Marketing=De-Marketing 18360
61 Is There A Better Way To Sell To Rural Market 13082
62 Why & How Marketers Target Kids 16399
63 Disruptive Innovation: Strategist’s Dilemma 11708
64 Entry Strategies For Automobile Companies In African Markets 14183
65 Park Avenue I.Q: New Name In The World Of Deodorants 17427
66 Flipkart.com - The Success Saga 22575
67 Pester Power: The Influential Kids 12713
68 Destination Branding- How does it Work 13738
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15598
70 Dirty Marketing- Fighting brands unethically 12103
71 Hero Honda Rebranding to Hero MotoCorp 15053
72 Standardize or Localize- A better way to lead markets 12412
73 Critical Success Factors for Devising Strategies for Airline Players 19954
74 Mom and Pop Stores Score Over Giant Supermarkets 11890
75 Regional Aspiration Marketing- A Step Further 11269
76 Value and benefit- The customer perspective 14637
77 Merchandising- The Brand Building Strategy 10518
78 The ill-effects of Globalization 10704
79 Brand Ferrari - The Dream Machine 13644
80 Retail Industry : Boon or Bane ? 13221
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21518
82 Premium Brands- Prestige, Value and Quality 21161
83 JustDial: The Information and Business Listings Directory 25164
84 Corporate branding vs Product branding 14013
85 Sales vs Marketing - Do They complement or compete ? 29906
86 Is Advertising an art of Lying ? 16579
87 Glocalization-The McD and KFC Way ? 13438
88 Breakthrough Products: Entering a New World 26050
89 4 P's of Management 57472
90 Walt Disney: A Magical Brand 17156
91 Evaluating Advertisement Campaigns: Analyzing Customers 11076
92 Brand Manchester United : A Theatre of Dreams 11200
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12834
94 10 Reasons Why Airline Industry is Unique ? 50043
95 Role of Brand Ambassadors in Recession 11005
96 Reverse Pricing - Getting it Right ! 12252
97 Copyright & Trademark violations: Rural Marketing Success ? 15409
98 Premium Niche Marketing: Small World and Big Business 15994
99 Surrogate Advertising: Softly promoting hard products 10828
100 TATA Nano : Khushiyon Ki Chaabi 15253
101 Royal Enfield Bullet - The Indian Cult Brand ! 20715
102 Do Brands have finite lives ? 20653
103 Why Twitter is so successful ? 20246
104 M.R.P: Setting your own price ? 10960
105 The New Age Marketing Warfare ! 13417
 
Page 1 of 2