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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22258
8 Fogg Deodorants- Capturing the Market 35118
9 E-commerce - Threat to Traditional Retail? 12384
10 Experience Gifting - A Boom in Gifting Industry 13355
11 Pester Power: Influence of Children in Purchase decision 12053
12 Marketing Through Mascot – Building Brand Identity 12897
13 Reebok’s Rebranding – A Comprehensive Analysis 22615
14 Hindustan Motors Ambassador - The End of an Era 15198
15 Click And Brick Of Bharat Matrimony 12576
16 Marketing 3.0 – Values Driven Marketing 15545
17 DRIP -The Marketing Communication Model 46543
18 How Titan Watches is Still a Market Leader-Brand Identity! 12701
19 Social Media Marketing - A Double Edge Sword 11772
20 Repackaging And Repositioning - Gaining Competitive Advantage 15693
21 Senior Citizens as Target Group 11728
22 Cause Related Marketing: Giving More Than Just Spare Change? 11688
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18309
24 Let’s Get Packing - Importance of Packaging 11996
25 Thums Up - A Thundering Success 14957
26 Rural Marketing: Challenges Opportunities and Beyond 22570
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22408
28 Creative Marketing Communication: Interactive Advertising Campaigns 11509
29 What is Shockvertising? 26504
30 Marketing Through Sports: The Evolution and Future 29365
31 Village Laundry Service, A Story Of The Start Up 12617
32 Being Flawsome - Ensuring Brand Loyalty 15301
33 Chanakya Niti And Marketing Strategies 20801
34 Royal Enfield Bullet - Felt The Thump! 11745
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23643
36 Subliminal Marketing - What You See You May Not See! 15243
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16984
38 Customer Is King – Make The King Happy 24985
39 Marketing Strategies & Innovations In The Services Sector 15082
40 Segmentation Targeting & Positioning-Defining Product Lines 27630
41 Role Of Technology In Marketing 21262
42 How To Create Snob Effect In Marketing? 15231
43 Health Insurance: A Push Or A Pull Product? 11584
44 A Strategic Perspective Of Kerala Tourism 27408
45 Opportunities In Online Marketing 10672
46 Challenges Of Digital Marketing 19280
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11094
48 Then & Now - A Coke Story 14780
49 What's This App - Whatsapp Success Story! 25607
50 Flying High: What Keeps Indigo Going 11874
51 Brand Activation: Bringing Spirit Of Brands To Life 16527
52 Indian Rural Market: The Next Big Thing 24350
53 Oreo – Milky’s Favourite Cookie Turns 100 11194
54 The Happy Birds: Success Story of Angry Birds 12576
55 Tata Motors JLR - The Success Story 15014
56 An Analysis On Lux Beauty Soap 40841
57 Latest Trend In Marketing Environment: Viral Marketing 10295
58 Impact Of The ZooZoo Commercials For Value Added Services 17089
59 What Can We Learn From Strategy Games 14249
60 The Reverse of Marketing=De-Marketing 18155
61 Is There A Better Way To Sell To Rural Market 12924
62 Why & How Marketers Target Kids 16152
63 Disruptive Innovation: Strategist’s Dilemma 11539
64 Entry Strategies For Automobile Companies In African Markets 14018
65 Park Avenue I.Q: New Name In The World Of Deodorants 17215
66 Flipkart.com - The Success Saga 22369
67 Pester Power: The Influential Kids 12500
68 Destination Branding- How does it Work 13571
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15432
70 Dirty Marketing- Fighting brands unethically 11917
71 Hero Honda Rebranding to Hero MotoCorp 14836
72 Standardize or Localize- A better way to lead markets 12232
73 Critical Success Factors for Devising Strategies for Airline Players 19761
74 Mom and Pop Stores Score Over Giant Supermarkets 11711
75 Regional Aspiration Marketing- A Step Further 11065
76 Value and benefit- The customer perspective 14483
77 Merchandising- The Brand Building Strategy 10345
78 The ill-effects of Globalization 10538
79 Brand Ferrari - The Dream Machine 13462
80 Retail Industry : Boon or Bane ? 13037
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21314
82 Premium Brands- Prestige, Value and Quality 20895
83 JustDial: The Information and Business Listings Directory 24936
84 Corporate branding vs Product branding 13810
85 Sales vs Marketing - Do They complement or compete ? 29683
86 Is Advertising an art of Lying ? 16400
87 Glocalization-The McD and KFC Way ? 13244
88 Breakthrough Products: Entering a New World 25840
89 4 P's of Management 57224
90 Walt Disney: A Magical Brand 16939
91 Evaluating Advertisement Campaigns: Analyzing Customers 10899
92 Brand Manchester United : A Theatre of Dreams 10977
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12577
94 10 Reasons Why Airline Industry is Unique ? 49795
95 Role of Brand Ambassadors in Recession 10794
96 Reverse Pricing - Getting it Right ! 12012
97 Copyright & Trademark violations: Rural Marketing Success ? 15177
98 Premium Niche Marketing: Small World and Big Business 15727
99 Surrogate Advertising: Softly promoting hard products 10633
100 TATA Nano : Khushiyon Ki Chaabi 15017
101 Royal Enfield Bullet - The Indian Cult Brand ! 20457
102 Do Brands have finite lives ? 20423
103 Why Twitter is so successful ? 20083
104 M.R.P: Setting your own price ? 10770
105 The New Age Marketing Warfare ! 13225
 
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