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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21981
8 Fogg Deodorants- Capturing the Market 34800
9 E-commerce - Threat to Traditional Retail? 12150
10 Experience Gifting - A Boom in Gifting Industry 13179
11 Pester Power: Influence of Children in Purchase decision 11754
12 Marketing Through Mascot – Building Brand Identity 12671
13 Reebok’s Rebranding – A Comprehensive Analysis 22144
14 Hindustan Motors Ambassador - The End of an Era 14922
15 Click And Brick Of Bharat Matrimony 12309
16 Marketing 3.0 – Values Driven Marketing 15164
17 DRIP -The Marketing Communication Model 46024
18 How Titan Watches is Still a Market Leader-Brand Identity! 12439
19 Social Media Marketing - A Double Edge Sword 11576
20 Repackaging And Repositioning - Gaining Competitive Advantage 15460
21 Senior Citizens as Target Group 11516
22 Cause Related Marketing: Giving More Than Just Spare Change? 11466
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18004
24 Let’s Get Packing - Importance of Packaging 11813
25 Thums Up - A Thundering Success 14572
26 Rural Marketing: Challenges Opportunities and Beyond 22323
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22233
28 Creative Marketing Communication: Interactive Advertising Campaigns 11296
29 What is Shockvertising? 26163
30 Marketing Through Sports: The Evolution and Future 29184
31 Village Laundry Service, A Story Of The Start Up 12262
32 Being Flawsome - Ensuring Brand Loyalty 15072
33 Chanakya Niti And Marketing Strategies 20554
34 Royal Enfield Bullet - Felt The Thump! 11412
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23313
36 Subliminal Marketing - What You See You May Not See! 15045
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16699
38 Customer Is King – Make The King Happy 24723
39 Marketing Strategies & Innovations In The Services Sector 14783
40 Segmentation Targeting & Positioning-Defining Product Lines 27383
41 Role Of Technology In Marketing 21092
42 How To Create Snob Effect In Marketing? 15007
43 Health Insurance: A Push Or A Pull Product? 11423
44 A Strategic Perspective Of Kerala Tourism 27145
45 Opportunities In Online Marketing 10488
46 Challenges Of Digital Marketing 18868
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10885
48 Then & Now - A Coke Story 14571
49 What's This App - Whatsapp Success Story! 25426
50 Flying High: What Keeps Indigo Going 11631
51 Brand Activation: Bringing Spirit Of Brands To Life 16346
52 Indian Rural Market: The Next Big Thing 24168
53 Oreo – Milky’s Favourite Cookie Turns 100 10991
54 The Happy Birds: Success Story of Angry Birds 12302
55 Tata Motors JLR - The Success Story 14755
56 An Analysis On Lux Beauty Soap 40349
57 Latest Trend In Marketing Environment: Viral Marketing 10132
58 Impact Of The ZooZoo Commercials For Value Added Services 16784
59 What Can We Learn From Strategy Games 14089
60 The Reverse of Marketing=De-Marketing 17886
61 Is There A Better Way To Sell To Rural Market 12725
62 Why & How Marketers Target Kids 15848
63 Disruptive Innovation: Strategist’s Dilemma 11298
64 Entry Strategies For Automobile Companies In African Markets 13842
65 Park Avenue I.Q: New Name In The World Of Deodorants 17002
66 Flipkart.com - The Success Saga 22095
67 Pester Power: The Influential Kids 12241
68 Destination Branding- How does it Work 13401
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15231
70 Dirty Marketing- Fighting brands unethically 11691
71 Hero Honda Rebranding to Hero MotoCorp 14563
72 Standardize or Localize- A better way to lead markets 12047
73 Critical Success Factors for Devising Strategies for Airline Players 19513
74 Mom and Pop Stores Score Over Giant Supermarkets 11520
75 Regional Aspiration Marketing- A Step Further 10850
76 Value and benefit- The customer perspective 14324
77 Merchandising- The Brand Building Strategy 10167
78 The ill-effects of Globalization 10374
79 Brand Ferrari - The Dream Machine 13297
80 Retail Industry : Boon or Bane ? 12869
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21077
82 Premium Brands- Prestige, Value and Quality 20510
83 JustDial: The Information and Business Listings Directory 24546
84 Corporate branding vs Product branding 13591
85 Sales vs Marketing - Do They complement or compete ? 29405
86 Is Advertising an art of Lying ? 16216
87 Glocalization-The McD and KFC Way ? 13014
88 Breakthrough Products: Entering a New World 25601
89 4 P's of Management 56916
90 Walt Disney: A Magical Brand 16711
91 Evaluating Advertisement Campaigns: Analyzing Customers 10689
92 Brand Manchester United : A Theatre of Dreams 10727
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12360
94 10 Reasons Why Airline Industry is Unique ? 49508
95 Role of Brand Ambassadors in Recession 10580
96 Reverse Pricing - Getting it Right ! 11785
97 Copyright & Trademark violations: Rural Marketing Success ? 14978
98 Premium Niche Marketing: Small World and Big Business 15417
99 Surrogate Advertising: Softly promoting hard products 10447
100 TATA Nano : Khushiyon Ki Chaabi 14774
101 Royal Enfield Bullet - The Indian Cult Brand ! 20224
102 Do Brands have finite lives ? 20191
103 Why Twitter is so successful ? 19910
104 M.R.P: Setting your own price ? 10588
105 The New Age Marketing Warfare ! 13030
 
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