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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22196
8 Fogg Deodorants- Capturing the Market 35037
9 E-commerce - Threat to Traditional Retail? 12337
10 Experience Gifting - A Boom in Gifting Industry 13312
11 Pester Power: Influence of Children in Purchase decision 11993
12 Marketing Through Mascot – Building Brand Identity 12838
13 Reebok’s Rebranding – A Comprehensive Analysis 22529
14 Hindustan Motors Ambassador - The End of an Era 15127
15 Click And Brick Of Bharat Matrimony 12517
16 Marketing 3.0 – Values Driven Marketing 15454
17 DRIP -The Marketing Communication Model 46399
18 How Titan Watches is Still a Market Leader-Brand Identity! 12636
19 Social Media Marketing - A Double Edge Sword 11716
20 Repackaging And Repositioning - Gaining Competitive Advantage 15632
21 Senior Citizens as Target Group 11679
22 Cause Related Marketing: Giving More Than Just Spare Change? 11636
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18241
24 Let’s Get Packing - Importance of Packaging 11954
25 Thums Up - A Thundering Success 14881
26 Rural Marketing: Challenges Opportunities and Beyond 22522
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22365
28 Creative Marketing Communication: Interactive Advertising Campaigns 11461
29 What is Shockvertising? 26423
30 Marketing Through Sports: The Evolution and Future 29319
31 Village Laundry Service, A Story Of The Start Up 12544
32 Being Flawsome - Ensuring Brand Loyalty 15222
33 Chanakya Niti And Marketing Strategies 20743
34 Royal Enfield Bullet - Felt The Thump! 11670
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23562
36 Subliminal Marketing - What You See You May Not See! 15194
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16919
38 Customer Is King – Make The King Happy 24929
39 Marketing Strategies & Innovations In The Services Sector 15006
40 Segmentation Targeting & Positioning-Defining Product Lines 27577
41 Role Of Technology In Marketing 21221
42 How To Create Snob Effect In Marketing? 15182
43 Health Insurance: A Push Or A Pull Product? 11541
44 A Strategic Perspective Of Kerala Tourism 27349
45 Opportunities In Online Marketing 10629
46 Challenges Of Digital Marketing 19171
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11052
48 Then & Now - A Coke Story 14734
49 What's This App - Whatsapp Success Story! 25557
50 Flying High: What Keeps Indigo Going 11818
51 Brand Activation: Bringing Spirit Of Brands To Life 16487
52 Indian Rural Market: The Next Big Thing 24311
53 Oreo – Milky’s Favourite Cookie Turns 100 11150
54 The Happy Birds: Success Story of Angry Birds 12513
55 Tata Motors JLR - The Success Story 14934
56 An Analysis On Lux Beauty Soap 40726
57 Latest Trend In Marketing Environment: Viral Marketing 10257
58 Impact Of The ZooZoo Commercials For Value Added Services 16984
59 What Can We Learn From Strategy Games 14209
60 The Reverse of Marketing=De-Marketing 18100
61 Is There A Better Way To Sell To Rural Market 12879
62 Why & How Marketers Target Kids 16077
63 Disruptive Innovation: Strategist’s Dilemma 11495
64 Entry Strategies For Automobile Companies In African Markets 13974
65 Park Avenue I.Q: New Name In The World Of Deodorants 17158
66 Flipkart.com - The Success Saga 22315
67 Pester Power: The Influential Kids 12439
68 Destination Branding- How does it Work 13530
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15388
70 Dirty Marketing- Fighting brands unethically 11869
71 Hero Honda Rebranding to Hero MotoCorp 14777
72 Standardize or Localize- A better way to lead markets 12187
73 Critical Success Factors for Devising Strategies for Airline Players 19709
74 Mom and Pop Stores Score Over Giant Supermarkets 11671
75 Regional Aspiration Marketing- A Step Further 11002
76 Value and benefit- The customer perspective 14443
77 Merchandising- The Brand Building Strategy 10298
78 The ill-effects of Globalization 10493
79 Brand Ferrari - The Dream Machine 13422
80 Retail Industry : Boon or Bane ? 12989
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21261
82 Premium Brands- Prestige, Value and Quality 20817
83 JustDial: The Information and Business Listings Directory 24842
84 Corporate branding vs Product branding 13760
85 Sales vs Marketing - Do They complement or compete ? 29615
86 Is Advertising an art of Lying ? 16353
87 Glocalization-The McD and KFC Way ? 13190
88 Breakthrough Products: Entering a New World 25777
89 4 P's of Management 57138
90 Walt Disney: A Magical Brand 16882
91 Evaluating Advertisement Campaigns: Analyzing Customers 10857
92 Brand Manchester United : A Theatre of Dreams 10917
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12507
94 10 Reasons Why Airline Industry is Unique ? 49726
95 Role of Brand Ambassadors in Recession 10735
96 Reverse Pricing - Getting it Right ! 11957
97 Copyright & Trademark violations: Rural Marketing Success ? 15132
98 Premium Niche Marketing: Small World and Big Business 15648
99 Surrogate Advertising: Softly promoting hard products 10575
100 TATA Nano : Khushiyon Ki Chaabi 14955
101 Royal Enfield Bullet - The Indian Cult Brand ! 20405
102 Do Brands have finite lives ? 20350
103 Why Twitter is so successful ? 20037
104 M.R.P: Setting your own price ? 10727
105 The New Age Marketing Warfare ! 13177
 
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