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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21696
8 Fogg Deodorants- Capturing the Market 34580
9 E-commerce - Threat to Traditional Retail? 11974
10 Experience Gifting - A Boom in Gifting Industry 13077
11 Pester Power: Influence of Children in Purchase decision 11577
12 Marketing Through Mascot – Building Brand Identity 12533
13 Reebok’s Rebranding – A Comprehensive Analysis 21803
14 Hindustan Motors Ambassador - The End of an Era 14704
15 Click And Brick Of Bharat Matrimony 12093
16 Marketing 3.0 – Values Driven Marketing 14888
17 DRIP -The Marketing Communication Model 45714
18 How Titan Watches is Still a Market Leader-Brand Identity! 12268
19 Social Media Marketing - A Double Edge Sword 11455
20 Repackaging And Repositioning - Gaining Competitive Advantage 15280
21 Senior Citizens as Target Group 11273
22 Cause Related Marketing: Giving More Than Just Spare Change? 11350
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17834
24 Let’s Get Packing - Importance of Packaging 11711
25 Thums Up - A Thundering Success 14318
26 Rural Marketing: Challenges Opportunities and Beyond 22178
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22124
28 Creative Marketing Communication: Interactive Advertising Campaigns 11153
29 What is Shockvertising? 25947
30 Marketing Through Sports: The Evolution and Future 29077
31 Village Laundry Service, A Story Of The Start Up 12069
32 Being Flawsome - Ensuring Brand Loyalty 14962
33 Chanakya Niti And Marketing Strategies 20389
34 Royal Enfield Bullet - Felt The Thump! 11238
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22995
36 Subliminal Marketing - What You See You May Not See! 14906
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16470
38 Customer Is King – Make The King Happy 24439
39 Marketing Strategies & Innovations In The Services Sector 14581
40 Segmentation Targeting & Positioning-Defining Product Lines 27235
41 Role Of Technology In Marketing 21000
42 How To Create Snob Effect In Marketing? 14858
43 Health Insurance: A Push Or A Pull Product? 11254
44 A Strategic Perspective Of Kerala Tourism 26958
45 Opportunities In Online Marketing 10400
46 Challenges Of Digital Marketing 18679
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10761
48 Then & Now - A Coke Story 14423
49 What's This App - Whatsapp Success Story! 25333
50 Flying High: What Keeps Indigo Going 11469
51 Brand Activation: Bringing Spirit Of Brands To Life 16182
52 Indian Rural Market: The Next Big Thing 24062
53 Oreo – Milky’s Favourite Cookie Turns 100 10848
54 The Happy Birds: Success Story of Angry Birds 12013
55 Tata Motors JLR - The Success Story 14583
56 An Analysis On Lux Beauty Soap 39965
57 Latest Trend In Marketing Environment: Viral Marketing 10026
58 Impact Of The ZooZoo Commercials For Value Added Services 16590
59 What Can We Learn From Strategy Games 13999
60 The Reverse of Marketing=De-Marketing 17626
61 Is There A Better Way To Sell To Rural Market 12515
62 Why & How Marketers Target Kids 15640
63 Disruptive Innovation: Strategist’s Dilemma 11076
64 Entry Strategies For Automobile Companies In African Markets 13749
65 Park Avenue I.Q: New Name In The World Of Deodorants 16889
66 Flipkart.com - The Success Saga 21938
67 Pester Power: The Influential Kids 12113
68 Destination Branding- How does it Work 13291
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15083
70 Dirty Marketing- Fighting brands unethically 11541
71 Hero Honda Rebranding to Hero MotoCorp 14347
72 Standardize or Localize- A better way to lead markets 11852
73 Critical Success Factors for Devising Strategies for Airline Players 19267
74 Mom and Pop Stores Score Over Giant Supermarkets 11392
75 Regional Aspiration Marketing- A Step Further 10714
76 Value and benefit- The customer perspective 14223
77 Merchandising- The Brand Building Strategy 10077
78 The ill-effects of Globalization 10287
79 Brand Ferrari - The Dream Machine 13113
80 Retail Industry : Boon or Bane ? 12750
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20926
82 Premium Brands- Prestige, Value and Quality 20232
83 JustDial: The Information and Business Listings Directory 24266
84 Corporate branding vs Product branding 13480
85 Sales vs Marketing - Do They complement or compete ? 29201
86 Is Advertising an art of Lying ? 16087
87 Glocalization-The McD and KFC Way ? 12851
88 Breakthrough Products: Entering a New World 25455
89 4 P's of Management 56717
90 Walt Disney: A Magical Brand 16540
91 Evaluating Advertisement Campaigns: Analyzing Customers 10546
92 Brand Manchester United : A Theatre of Dreams 10598
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12246
94 10 Reasons Why Airline Industry is Unique ? 49244
95 Role of Brand Ambassadors in Recession 10387
96 Reverse Pricing - Getting it Right ! 11647
97 Copyright & Trademark violations: Rural Marketing Success ? 14857
98 Premium Niche Marketing: Small World and Big Business 15248
99 Surrogate Advertising: Softly promoting hard products 10339
100 TATA Nano : Khushiyon Ki Chaabi 14600
101 Royal Enfield Bullet - The Indian Cult Brand ! 20033
102 Do Brands have finite lives ? 20072
103 Why Twitter is so successful ? 19724
104 M.R.P: Setting your own price ? 10446
105 The New Age Marketing Warfare ! 12905
 
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