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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22309
8 Fogg Deodorants- Capturing the Market 35205
9 E-commerce - Threat to Traditional Retail? 12431
10 Experience Gifting - A Boom in Gifting Industry 13396
11 Pester Power: Influence of Children in Purchase decision 12118
12 Marketing Through Mascot – Building Brand Identity 12942
13 Reebok’s Rebranding – A Comprehensive Analysis 22692
14 Hindustan Motors Ambassador - The End of an Era 15266
15 Click And Brick Of Bharat Matrimony 12629
16 Marketing 3.0 – Values Driven Marketing 15609
17 DRIP -The Marketing Communication Model 46666
18 How Titan Watches is Still a Market Leader-Brand Identity! 12759
19 Social Media Marketing - A Double Edge Sword 11822
20 Repackaging And Repositioning - Gaining Competitive Advantage 15739
21 Senior Citizens as Target Group 11771
22 Cause Related Marketing: Giving More Than Just Spare Change? 11742
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18364
24 Let’s Get Packing - Importance of Packaging 12037
25 Thums Up - A Thundering Success 15032
26 Rural Marketing: Challenges Opportunities and Beyond 22616
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22450
28 Creative Marketing Communication: Interactive Advertising Campaigns 11557
29 What is Shockvertising? 26563
30 Marketing Through Sports: The Evolution and Future 29414
31 Village Laundry Service, A Story Of The Start Up 12700
32 Being Flawsome - Ensuring Brand Loyalty 15382
33 Chanakya Niti And Marketing Strategies 20843
34 Royal Enfield Bullet - Felt The Thump! 11795
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23702
36 Subliminal Marketing - What You See You May Not See! 15293
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17049
38 Customer Is King – Make The King Happy 25036
39 Marketing Strategies & Innovations In The Services Sector 15140
40 Segmentation Targeting & Positioning-Defining Product Lines 27682
41 Role Of Technology In Marketing 21304
42 How To Create Snob Effect In Marketing? 15284
43 Health Insurance: A Push Or A Pull Product? 11617
44 A Strategic Perspective Of Kerala Tourism 27462
45 Opportunities In Online Marketing 10725
46 Challenges Of Digital Marketing 19370
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11131
48 Then & Now - A Coke Story 14834
49 What's This App - Whatsapp Success Story! 25655
50 Flying High: What Keeps Indigo Going 11917
51 Brand Activation: Bringing Spirit Of Brands To Life 16570
52 Indian Rural Market: The Next Big Thing 24390
53 Oreo – Milky’s Favourite Cookie Turns 100 11239
54 The Happy Birds: Success Story of Angry Birds 12636
55 Tata Motors JLR - The Success Story 15096
56 An Analysis On Lux Beauty Soap 40935
57 Latest Trend In Marketing Environment: Viral Marketing 10336
58 Impact Of The ZooZoo Commercials For Value Added Services 17186
59 What Can We Learn From Strategy Games 14292
60 The Reverse of Marketing=De-Marketing 18211
61 Is There A Better Way To Sell To Rural Market 12967
62 Why & How Marketers Target Kids 16241
63 Disruptive Innovation: Strategist’s Dilemma 11581
64 Entry Strategies For Automobile Companies In African Markets 14059
65 Park Avenue I.Q: New Name In The World Of Deodorants 17265
66 Flipkart.com - The Success Saga 22424
67 Pester Power: The Influential Kids 12561
68 Destination Branding- How does it Work 13614
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15474
70 Dirty Marketing- Fighting brands unethically 11963
71 Hero Honda Rebranding to Hero MotoCorp 14891
72 Standardize or Localize- A better way to lead markets 12278
73 Critical Success Factors for Devising Strategies for Airline Players 19816
74 Mom and Pop Stores Score Over Giant Supermarkets 11758
75 Regional Aspiration Marketing- A Step Further 11128
76 Value and benefit- The customer perspective 14522
77 Merchandising- The Brand Building Strategy 10392
78 The ill-effects of Globalization 10583
79 Brand Ferrari - The Dream Machine 13511
80 Retail Industry : Boon or Bane ? 13085
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21366
82 Premium Brands- Prestige, Value and Quality 20969
83 JustDial: The Information and Business Listings Directory 25000
84 Corporate branding vs Product branding 13866
85 Sales vs Marketing - Do They complement or compete ? 29744
86 Is Advertising an art of Lying ? 16445
87 Glocalization-The McD and KFC Way ? 13295
88 Breakthrough Products: Entering a New World 25900
89 4 P's of Management 57310
90 Walt Disney: A Magical Brand 17016
91 Evaluating Advertisement Campaigns: Analyzing Customers 10941
92 Brand Manchester United : A Theatre of Dreams 11035
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12635
94 10 Reasons Why Airline Industry is Unique ? 49854
95 Role of Brand Ambassadors in Recession 10853
96 Reverse Pricing - Getting it Right ! 12075
97 Copyright & Trademark violations: Rural Marketing Success ? 15240
98 Premium Niche Marketing: Small World and Big Business 15794
99 Surrogate Advertising: Softly promoting hard products 10678
100 TATA Nano : Khushiyon Ki Chaabi 15071
101 Royal Enfield Bullet - The Indian Cult Brand ! 20520
102 Do Brands have finite lives ? 20523
103 Why Twitter is so successful ? 20130
104 M.R.P: Setting your own price ? 10822
105 The New Age Marketing Warfare ! 13280
 
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