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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21932
8 Fogg Deodorants- Capturing the Market 34755
9 E-commerce - Threat to Traditional Retail? 12111
10 Experience Gifting - A Boom in Gifting Industry 13154
11 Pester Power: Influence of Children in Purchase decision 11715
12 Marketing Through Mascot – Building Brand Identity 12638
13 Reebok’s Rebranding – A Comprehensive Analysis 22059
14 Hindustan Motors Ambassador - The End of an Era 14867
15 Click And Brick Of Bharat Matrimony 12266
16 Marketing 3.0 – Values Driven Marketing 15087
17 DRIP -The Marketing Communication Model 45944
18 How Titan Watches is Still a Market Leader-Brand Identity! 12390
19 Social Media Marketing - A Double Edge Sword 11548
20 Repackaging And Repositioning - Gaining Competitive Advantage 15421
21 Senior Citizens as Target Group 11476
22 Cause Related Marketing: Giving More Than Just Spare Change? 11438
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17961
24 Let’s Get Packing - Importance of Packaging 11790
25 Thums Up - A Thundering Success 14510
26 Rural Marketing: Challenges Opportunities and Beyond 22288
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22201
28 Creative Marketing Communication: Interactive Advertising Campaigns 11261
29 What is Shockvertising? 26108
30 Marketing Through Sports: The Evolution and Future 29152
31 Village Laundry Service, A Story Of The Start Up 12214
32 Being Flawsome - Ensuring Brand Loyalty 15046
33 Chanakya Niti And Marketing Strategies 20513
34 Royal Enfield Bullet - Felt The Thump! 11363
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23252
36 Subliminal Marketing - What You See You May Not See! 15018
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16651
38 Customer Is King – Make The King Happy 24675
39 Marketing Strategies & Innovations In The Services Sector 14721
40 Segmentation Targeting & Positioning-Defining Product Lines 27346
41 Role Of Technology In Marketing 21069
42 How To Create Snob Effect In Marketing? 14976
43 Health Insurance: A Push Or A Pull Product? 11403
44 A Strategic Perspective Of Kerala Tourism 27106
45 Opportunities In Online Marketing 10468
46 Challenges Of Digital Marketing 18819
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10849
48 Then & Now - A Coke Story 14532
49 What's This App - Whatsapp Success Story! 25405
50 Flying High: What Keeps Indigo Going 11597
51 Brand Activation: Bringing Spirit Of Brands To Life 16299
52 Indian Rural Market: The Next Big Thing 24139
53 Oreo – Milky’s Favourite Cookie Turns 100 10955
54 The Happy Birds: Success Story of Angry Birds 12247
55 Tata Motors JLR - The Success Story 14713
56 An Analysis On Lux Beauty Soap 40264
57 Latest Trend In Marketing Environment: Viral Marketing 10108
58 Impact Of The ZooZoo Commercials For Value Added Services 16741
59 What Can We Learn From Strategy Games 14066
60 The Reverse of Marketing=De-Marketing 17833
61 Is There A Better Way To Sell To Rural Market 12697
62 Why & How Marketers Target Kids 15802
63 Disruptive Innovation: Strategist’s Dilemma 11272
64 Entry Strategies For Automobile Companies In African Markets 13818
65 Park Avenue I.Q: New Name In The World Of Deodorants 16972
66 Flipkart.com - The Success Saga 22059
67 Pester Power: The Influential Kids 12208
68 Destination Branding- How does it Work 13373
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15191
70 Dirty Marketing- Fighting brands unethically 11652
71 Hero Honda Rebranding to Hero MotoCorp 14500
72 Standardize or Localize- A better way to lead markets 12017
73 Critical Success Factors for Devising Strategies for Airline Players 19470
74 Mom and Pop Stores Score Over Giant Supermarkets 11489
75 Regional Aspiration Marketing- A Step Further 10821
76 Value and benefit- The customer perspective 14297
77 Merchandising- The Brand Building Strategy 10140
78 The ill-effects of Globalization 10346
79 Brand Ferrari - The Dream Machine 13274
80 Retail Industry : Boon or Bane ? 12836
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21036
82 Premium Brands- Prestige, Value and Quality 20442
83 JustDial: The Information and Business Listings Directory 24483
84 Corporate branding vs Product branding 13556
85 Sales vs Marketing - Do They complement or compete ? 29351
86 Is Advertising an art of Lying ? 16189
87 Glocalization-The McD and KFC Way ? 12975
88 Breakthrough Products: Entering a New World 25568
89 4 P's of Management 56867
90 Walt Disney: A Magical Brand 16667
91 Evaluating Advertisement Campaigns: Analyzing Customers 10654
92 Brand Manchester United : A Theatre of Dreams 10696
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12331
94 10 Reasons Why Airline Industry is Unique ? 49464
95 Role of Brand Ambassadors in Recession 10552
96 Reverse Pricing - Getting it Right ! 11749
97 Copyright & Trademark violations: Rural Marketing Success ? 14947
98 Premium Niche Marketing: Small World and Big Business 15373
99 Surrogate Advertising: Softly promoting hard products 10426
100 TATA Nano : Khushiyon Ki Chaabi 14736
101 Royal Enfield Bullet - The Indian Cult Brand ! 20174
102 Do Brands have finite lives ? 20165
103 Why Twitter is so successful ? 19891
104 M.R.P: Setting your own price ? 10550
105 The New Age Marketing Warfare ! 13000
 
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