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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22516
8 Fogg Deodorants- Capturing the Market 35441
9 E-commerce - Threat to Traditional Retail? 12599
10 Experience Gifting - A Boom in Gifting Industry 13559
11 Pester Power: Influence of Children in Purchase decision 12290
12 Marketing Through Mascot – Building Brand Identity 13114
13 Reebok’s Rebranding – A Comprehensive Analysis 22907
14 Hindustan Motors Ambassador - The End of an Era 15539
15 Click And Brick Of Bharat Matrimony 12795
16 Marketing 3.0 – Values Driven Marketing 15822
17 DRIP -The Marketing Communication Model 46940
18 How Titan Watches is Still a Market Leader-Brand Identity! 12967
19 Social Media Marketing - A Double Edge Sword 11988
20 Repackaging And Repositioning - Gaining Competitive Advantage 15924
21 Senior Citizens as Target Group 11917
22 Cause Related Marketing: Giving More Than Just Spare Change? 11908
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18566
24 Let’s Get Packing - Importance of Packaging 12199
25 Thums Up - A Thundering Success 15274
26 Rural Marketing: Challenges Opportunities and Beyond 22796
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22593
28 Creative Marketing Communication: Interactive Advertising Campaigns 11730
29 What is Shockvertising? 26809
30 Marketing Through Sports: The Evolution and Future 29580
31 Village Laundry Service, A Story Of The Start Up 12964
32 Being Flawsome - Ensuring Brand Loyalty 15547
33 Chanakya Niti And Marketing Strategies 21023
34 Royal Enfield Bullet - Felt The Thump! 11970
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23917
36 Subliminal Marketing - What You See You May Not See! 15450
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17262
38 Customer Is King – Make The King Happy 25209
39 Marketing Strategies & Innovations In The Services Sector 15317
40 Segmentation Targeting & Positioning-Defining Product Lines 27864
41 Role Of Technology In Marketing 21437
42 How To Create Snob Effect In Marketing? 15475
43 Health Insurance: A Push Or A Pull Product? 11750
44 A Strategic Perspective Of Kerala Tourism 27658
45 Opportunities In Online Marketing 10875
46 Challenges Of Digital Marketing 19638
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11278
48 Then & Now - A Coke Story 15016
49 What's This App - Whatsapp Success Story! 25809
50 Flying High: What Keeps Indigo Going 12076
51 Brand Activation: Bringing Spirit Of Brands To Life 16721
52 Indian Rural Market: The Next Big Thing 24547
53 Oreo – Milky’s Favourite Cookie Turns 100 11401
54 The Happy Birds: Success Story of Angry Birds 12847
55 Tata Motors JLR - The Success Story 15305
56 An Analysis On Lux Beauty Soap 41186
57 Latest Trend In Marketing Environment: Viral Marketing 10477
58 Impact Of The ZooZoo Commercials For Value Added Services 17348
59 What Can We Learn From Strategy Games 14440
60 The Reverse of Marketing=De-Marketing 18392
61 Is There A Better Way To Sell To Rural Market 13108
62 Why & How Marketers Target Kids 16435
63 Disruptive Innovation: Strategist’s Dilemma 11733
64 Entry Strategies For Automobile Companies In African Markets 14214
65 Park Avenue I.Q: New Name In The World Of Deodorants 17452
66 Flipkart.com - The Success Saga 22611
67 Pester Power: The Influential Kids 12750
68 Destination Branding- How does it Work 13762
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15628
70 Dirty Marketing- Fighting brands unethically 12135
71 Hero Honda Rebranding to Hero MotoCorp 15102
72 Standardize or Localize- A better way to lead markets 12440
73 Critical Success Factors for Devising Strategies for Airline Players 19984
74 Mom and Pop Stores Score Over Giant Supermarkets 11929
75 Regional Aspiration Marketing- A Step Further 11295
76 Value and benefit- The customer perspective 14663
77 Merchandising- The Brand Building Strategy 10545
78 The ill-effects of Globalization 10729
79 Brand Ferrari - The Dream Machine 13676
80 Retail Industry : Boon or Bane ? 13250
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21548
82 Premium Brands- Prestige, Value and Quality 21198
83 JustDial: The Information and Business Listings Directory 25198
84 Corporate branding vs Product branding 14041
85 Sales vs Marketing - Do They complement or compete ? 29937
86 Is Advertising an art of Lying ? 16607
87 Glocalization-The McD and KFC Way ? 13467
88 Breakthrough Products: Entering a New World 26077
89 4 P's of Management 57501
90 Walt Disney: A Magical Brand 17184
91 Evaluating Advertisement Campaigns: Analyzing Customers 11101
92 Brand Manchester United : A Theatre of Dreams 11225
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12861
94 10 Reasons Why Airline Industry is Unique ? 50081
95 Role of Brand Ambassadors in Recession 11035
96 Reverse Pricing - Getting it Right ! 12288
97 Copyright & Trademark violations: Rural Marketing Success ? 15438
98 Premium Niche Marketing: Small World and Big Business 16030
99 Surrogate Advertising: Softly promoting hard products 10858
100 TATA Nano : Khushiyon Ki Chaabi 15293
101 Royal Enfield Bullet - The Indian Cult Brand ! 20765
102 Do Brands have finite lives ? 20674
103 Why Twitter is so successful ? 20267
104 M.R.P: Setting your own price ? 10988
105 The New Age Marketing Warfare ! 13444
 
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