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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22340
8 Fogg Deodorants- Capturing the Market 35247
9 E-commerce - Threat to Traditional Retail? 12458
10 Experience Gifting - A Boom in Gifting Industry 13416
11 Pester Power: Influence of Children in Purchase decision 12141
12 Marketing Through Mascot – Building Brand Identity 12969
13 Reebok’s Rebranding – A Comprehensive Analysis 22726
14 Hindustan Motors Ambassador - The End of an Era 15292
15 Click And Brick Of Bharat Matrimony 12651
16 Marketing 3.0 – Values Driven Marketing 15646
17 DRIP -The Marketing Communication Model 46704
18 How Titan Watches is Still a Market Leader-Brand Identity! 12795
19 Social Media Marketing - A Double Edge Sword 11850
20 Repackaging And Repositioning - Gaining Competitive Advantage 15766
21 Senior Citizens as Target Group 11795
22 Cause Related Marketing: Giving More Than Just Spare Change? 11769
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18401
24 Let’s Get Packing - Importance of Packaging 12060
25 Thums Up - A Thundering Success 15064
26 Rural Marketing: Challenges Opportunities and Beyond 22640
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22477
28 Creative Marketing Communication: Interactive Advertising Campaigns 11583
29 What is Shockvertising? 26600
30 Marketing Through Sports: The Evolution and Future 29438
31 Village Laundry Service, A Story Of The Start Up 12747
32 Being Flawsome - Ensuring Brand Loyalty 15408
33 Chanakya Niti And Marketing Strategies 20873
34 Royal Enfield Bullet - Felt The Thump! 11819
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23731
36 Subliminal Marketing - What You See You May Not See! 15315
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17078
38 Customer Is King – Make The King Happy 25063
39 Marketing Strategies & Innovations In The Services Sector 15166
40 Segmentation Targeting & Positioning-Defining Product Lines 27705
41 Role Of Technology In Marketing 21326
42 How To Create Snob Effect In Marketing? 15307
43 Health Insurance: A Push Or A Pull Product? 11639
44 A Strategic Perspective Of Kerala Tourism 27495
45 Opportunities In Online Marketing 10744
46 Challenges Of Digital Marketing 19420
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11151
48 Then & Now - A Coke Story 14858
49 What's This App - Whatsapp Success Story! 25675
50 Flying High: What Keeps Indigo Going 11943
51 Brand Activation: Bringing Spirit Of Brands To Life 16587
52 Indian Rural Market: The Next Big Thing 24421
53 Oreo – Milky’s Favourite Cookie Turns 100 11268
54 The Happy Birds: Success Story of Angry Birds 12673
55 Tata Motors JLR - The Success Story 15131
56 An Analysis On Lux Beauty Soap 40979
57 Latest Trend In Marketing Environment: Viral Marketing 10361
58 Impact Of The ZooZoo Commercials For Value Added Services 17216
59 What Can We Learn From Strategy Games 14314
60 The Reverse of Marketing=De-Marketing 18238
61 Is There A Better Way To Sell To Rural Market 12993
62 Why & How Marketers Target Kids 16278
63 Disruptive Innovation: Strategist’s Dilemma 11606
64 Entry Strategies For Automobile Companies In African Markets 14084
65 Park Avenue I.Q: New Name In The World Of Deodorants 17304
66 Flipkart.com - The Success Saga 22450
67 Pester Power: The Influential Kids 12589
68 Destination Branding- How does it Work 13634
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15504
70 Dirty Marketing- Fighting brands unethically 11992
71 Hero Honda Rebranding to Hero MotoCorp 14916
72 Standardize or Localize- A better way to lead markets 12304
73 Critical Success Factors for Devising Strategies for Airline Players 19843
74 Mom and Pop Stores Score Over Giant Supermarkets 11791
75 Regional Aspiration Marketing- A Step Further 11155
76 Value and benefit- The customer perspective 14547
77 Merchandising- The Brand Building Strategy 10413
78 The ill-effects of Globalization 10604
79 Brand Ferrari - The Dream Machine 13534
80 Retail Industry : Boon or Bane ? 13117
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21396
82 Premium Brands- Prestige, Value and Quality 21004
83 JustDial: The Information and Business Listings Directory 25033
84 Corporate branding vs Product branding 13897
85 Sales vs Marketing - Do They complement or compete ? 29793
86 Is Advertising an art of Lying ? 16477
87 Glocalization-The McD and KFC Way ? 13325
88 Breakthrough Products: Entering a New World 25930
89 4 P's of Management 57351
90 Walt Disney: A Magical Brand 17043
91 Evaluating Advertisement Campaigns: Analyzing Customers 10963
92 Brand Manchester United : A Theatre of Dreams 11062
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12663
94 10 Reasons Why Airline Industry is Unique ? 49889
95 Role of Brand Ambassadors in Recession 10879
96 Reverse Pricing - Getting it Right ! 12106
97 Copyright & Trademark violations: Rural Marketing Success ? 15273
98 Premium Niche Marketing: Small World and Big Business 15829
99 Surrogate Advertising: Softly promoting hard products 10702
100 TATA Nano : Khushiyon Ki Chaabi 15103
101 Royal Enfield Bullet - The Indian Cult Brand ! 20547
102 Do Brands have finite lives ? 20551
103 Why Twitter is so successful ? 20154
104 M.R.P: Setting your own price ? 10845
105 The New Age Marketing Warfare ! 13306
 
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