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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22292
8 Fogg Deodorants- Capturing the Market 35182
9 E-commerce - Threat to Traditional Retail? 12416
10 Experience Gifting - A Boom in Gifting Industry 13380
11 Pester Power: Influence of Children in Purchase decision 12101
12 Marketing Through Mascot – Building Brand Identity 12926
13 Reebok’s Rebranding – A Comprehensive Analysis 22666
14 Hindustan Motors Ambassador - The End of an Era 15246
15 Click And Brick Of Bharat Matrimony 12612
16 Marketing 3.0 – Values Driven Marketing 15594
17 DRIP -The Marketing Communication Model 46636
18 How Titan Watches is Still a Market Leader-Brand Identity! 12742
19 Social Media Marketing - A Double Edge Sword 11807
20 Repackaging And Repositioning - Gaining Competitive Advantage 15724
21 Senior Citizens as Target Group 11757
22 Cause Related Marketing: Giving More Than Just Spare Change? 11722
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18346
24 Let’s Get Packing - Importance of Packaging 12025
25 Thums Up - A Thundering Success 15010
26 Rural Marketing: Challenges Opportunities and Beyond 22604
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22438
28 Creative Marketing Communication: Interactive Advertising Campaigns 11541
29 What is Shockvertising? 26545
30 Marketing Through Sports: The Evolution and Future 29402
31 Village Laundry Service, A Story Of The Start Up 12675
32 Being Flawsome - Ensuring Brand Loyalty 15354
33 Chanakya Niti And Marketing Strategies 20828
34 Royal Enfield Bullet - Felt The Thump! 11779
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23688
36 Subliminal Marketing - What You See You May Not See! 15280
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17031
38 Customer Is King – Make The King Happy 25022
39 Marketing Strategies & Innovations In The Services Sector 15125
40 Segmentation Targeting & Positioning-Defining Product Lines 27665
41 Role Of Technology In Marketing 21289
42 How To Create Snob Effect In Marketing? 15267
43 Health Insurance: A Push Or A Pull Product? 11608
44 A Strategic Perspective Of Kerala Tourism 27447
45 Opportunities In Online Marketing 10712
46 Challenges Of Digital Marketing 19342
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11120
48 Then & Now - A Coke Story 14819
49 What's This App - Whatsapp Success Story! 25640
50 Flying High: What Keeps Indigo Going 11903
51 Brand Activation: Bringing Spirit Of Brands To Life 16557
52 Indian Rural Market: The Next Big Thing 24375
53 Oreo – Milky’s Favourite Cookie Turns 100 11227
54 The Happy Birds: Success Story of Angry Birds 12618
55 Tata Motors JLR - The Success Story 15064
56 An Analysis On Lux Beauty Soap 40909
57 Latest Trend In Marketing Environment: Viral Marketing 10322
58 Impact Of The ZooZoo Commercials For Value Added Services 17158
59 What Can We Learn From Strategy Games 14279
60 The Reverse of Marketing=De-Marketing 18195
61 Is There A Better Way To Sell To Rural Market 12948
62 Why & How Marketers Target Kids 16209
63 Disruptive Innovation: Strategist’s Dilemma 11565
64 Entry Strategies For Automobile Companies In African Markets 14043
65 Park Avenue I.Q: New Name In The World Of Deodorants 17252
66 Flipkart.com - The Success Saga 22406
67 Pester Power: The Influential Kids 12546
68 Destination Branding- How does it Work 13599
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15460
70 Dirty Marketing- Fighting brands unethically 11944
71 Hero Honda Rebranding to Hero MotoCorp 14872
72 Standardize or Localize- A better way to lead markets 12261
73 Critical Success Factors for Devising Strategies for Airline Players 19800
74 Mom and Pop Stores Score Over Giant Supermarkets 11745
75 Regional Aspiration Marketing- A Step Further 11106
76 Value and benefit- The customer perspective 14508
77 Merchandising- The Brand Building Strategy 10377
78 The ill-effects of Globalization 10568
79 Brand Ferrari - The Dream Machine 13496
80 Retail Industry : Boon or Bane ? 13069
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21349
82 Premium Brands- Prestige, Value and Quality 20952
83 JustDial: The Information and Business Listings Directory 24987
84 Corporate branding vs Product branding 13843
85 Sales vs Marketing - Do They complement or compete ? 29726
86 Is Advertising an art of Lying ? 16432
87 Glocalization-The McD and KFC Way ? 13278
88 Breakthrough Products: Entering a New World 25886
89 4 P's of Management 57281
90 Walt Disney: A Magical Brand 16988
91 Evaluating Advertisement Campaigns: Analyzing Customers 10926
92 Brand Manchester United : A Theatre of Dreams 11018
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12617
94 10 Reasons Why Airline Industry is Unique ? 49839
95 Role of Brand Ambassadors in Recession 10834
96 Reverse Pricing - Getting it Right ! 12058
97 Copyright & Trademark violations: Rural Marketing Success ? 15222
98 Premium Niche Marketing: Small World and Big Business 15777
99 Surrogate Advertising: Softly promoting hard products 10662
100 TATA Nano : Khushiyon Ki Chaabi 15056
101 Royal Enfield Bullet - The Indian Cult Brand ! 20501
102 Do Brands have finite lives ? 20489
103 Why Twitter is so successful ? 20115
104 M.R.P: Setting your own price ? 10809
105 The New Age Marketing Warfare ! 13267
 
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