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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22751
8 Fogg Deodorants- Capturing the Market 35695
9 E-commerce - Threat to Traditional Retail? 12727
10 Experience Gifting - A Boom in Gifting Industry 13727
11 Pester Power: Influence of Children in Purchase decision 12434
12 Marketing Through Mascot – Building Brand Identity 13317
13 Reebok’s Rebranding – A Comprehensive Analysis 23160
14 Hindustan Motors Ambassador - The End of an Era 15757
15 Click And Brick Of Bharat Matrimony 13005
16 Marketing 3.0 – Values Driven Marketing 15996
17 DRIP -The Marketing Communication Model 47183
18 How Titan Watches is Still a Market Leader-Brand Identity! 13177
19 Social Media Marketing - A Double Edge Sword 12128
20 Repackaging And Repositioning - Gaining Competitive Advantage 16067
21 Senior Citizens as Target Group 12066
22 Cause Related Marketing: Giving More Than Just Spare Change? 12043
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18744
24 Let’s Get Packing - Importance of Packaging 12349
25 Thums Up - A Thundering Success 15590
26 Rural Marketing: Challenges Opportunities and Beyond 22954
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22720
28 Creative Marketing Communication: Interactive Advertising Campaigns 11864
29 What is Shockvertising? 27062
30 Marketing Through Sports: The Evolution and Future 29718
31 Village Laundry Service, A Story Of The Start Up 13225
32 Being Flawsome - Ensuring Brand Loyalty 15713
33 Chanakya Niti And Marketing Strategies 21257
34 Royal Enfield Bullet - Felt The Thump! 12264
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24088
36 Subliminal Marketing - What You See You May Not See! 15591
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17426
38 Customer Is King – Make The King Happy 25362
39 Marketing Strategies & Innovations In The Services Sector 15464
40 Segmentation Targeting & Positioning-Defining Product Lines 28035
41 Role Of Technology In Marketing 21562
42 How To Create Snob Effect In Marketing? 15666
43 Health Insurance: A Push Or A Pull Product? 11879
44 A Strategic Perspective Of Kerala Tourism 27816
45 Opportunities In Online Marketing 11021
46 Challenges Of Digital Marketing 19860
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11437
48 Then & Now - A Coke Story 15231
49 What's This App - Whatsapp Success Story! 25962
50 Flying High: What Keeps Indigo Going 12272
51 Brand Activation: Bringing Spirit Of Brands To Life 16863
52 Indian Rural Market: The Next Big Thing 24697
53 Oreo – Milky’s Favourite Cookie Turns 100 11578
54 The Happy Birds: Success Story of Angry Birds 13046
55 Tata Motors JLR - The Success Story 15493
56 An Analysis On Lux Beauty Soap 41483
57 Latest Trend In Marketing Environment: Viral Marketing 10637
58 Impact Of The ZooZoo Commercials For Value Added Services 17505
59 What Can We Learn From Strategy Games 14560
60 The Reverse of Marketing=De-Marketing 18563
61 Is There A Better Way To Sell To Rural Market 13249
62 Why & How Marketers Target Kids 16628
63 Disruptive Innovation: Strategist’s Dilemma 11866
64 Entry Strategies For Automobile Companies In African Markets 14366
65 Park Avenue I.Q: New Name In The World Of Deodorants 17612
66 Flipkart.com - The Success Saga 22770
67 Pester Power: The Influential Kids 12916
68 Destination Branding- How does it Work 13913
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15783
70 Dirty Marketing- Fighting brands unethically 12287
71 Hero Honda Rebranding to Hero MotoCorp 15382
72 Standardize or Localize- A better way to lead markets 12573
73 Critical Success Factors for Devising Strategies for Airline Players 20132
74 Mom and Pop Stores Score Over Giant Supermarkets 12183
75 Regional Aspiration Marketing- A Step Further 11439
76 Value and benefit- The customer perspective 14803
77 Merchandising- The Brand Building Strategy 10676
78 The ill-effects of Globalization 10870
79 Brand Ferrari - The Dream Machine 13834
80 Retail Industry : Boon or Bane ? 13391
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21722
82 Premium Brands- Prestige, Value and Quality 21486
83 JustDial: The Information and Business Listings Directory 25405
84 Corporate branding vs Product branding 14185
85 Sales vs Marketing - Do They complement or compete ? 30089
86 Is Advertising an art of Lying ? 16781
87 Glocalization-The McD and KFC Way ? 13639
88 Breakthrough Products: Entering a New World 26230
89 4 P's of Management 57685
90 Walt Disney: A Magical Brand 17343
91 Evaluating Advertisement Campaigns: Analyzing Customers 11236
92 Brand Manchester United : A Theatre of Dreams 11403
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13060
94 10 Reasons Why Airline Industry is Unique ? 50262
95 Role of Brand Ambassadors in Recession 11191
96 Reverse Pricing - Getting it Right ! 12454
97 Copyright & Trademark violations: Rural Marketing Success ? 15600
98 Premium Niche Marketing: Small World and Big Business 16229
99 Surrogate Advertising: Softly promoting hard products 11036
100 TATA Nano : Khushiyon Ki Chaabi 15512
101 Royal Enfield Bullet - The Indian Cult Brand ! 21139
102 Do Brands have finite lives ? 20825
103 Why Twitter is so successful ? 20393
104 M.R.P: Setting your own price ? 11134
105 The New Age Marketing Warfare ! 13602
 
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