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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22239
8 Fogg Deodorants- Capturing the Market 35096
9 E-commerce - Threat to Traditional Retail? 12368
10 Experience Gifting - A Boom in Gifting Industry 13340
11 Pester Power: Influence of Children in Purchase decision 12034
12 Marketing Through Mascot – Building Brand Identity 12880
13 Reebok’s Rebranding – A Comprehensive Analysis 22583
14 Hindustan Motors Ambassador - The End of an Era 15176
15 Click And Brick Of Bharat Matrimony 12557
16 Marketing 3.0 – Values Driven Marketing 15520
17 DRIP -The Marketing Communication Model 46504
18 How Titan Watches is Still a Market Leader-Brand Identity! 12684
19 Social Media Marketing - A Double Edge Sword 11753
20 Repackaging And Repositioning - Gaining Competitive Advantage 15674
21 Senior Citizens as Target Group 11715
22 Cause Related Marketing: Giving More Than Just Spare Change? 11674
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18290
24 Let’s Get Packing - Importance of Packaging 11984
25 Thums Up - A Thundering Success 14940
26 Rural Marketing: Challenges Opportunities and Beyond 22553
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22396
28 Creative Marketing Communication: Interactive Advertising Campaigns 11493
29 What is Shockvertising? 26477
30 Marketing Through Sports: The Evolution and Future 29348
31 Village Laundry Service, A Story Of The Start Up 12597
32 Being Flawsome - Ensuring Brand Loyalty 15283
33 Chanakya Niti And Marketing Strategies 20787
34 Royal Enfield Bullet - Felt The Thump! 11724
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23624
36 Subliminal Marketing - What You See You May Not See! 15223
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16965
38 Customer Is King – Make The King Happy 24964
39 Marketing Strategies & Innovations In The Services Sector 15059
40 Segmentation Targeting & Positioning-Defining Product Lines 27614
41 Role Of Technology In Marketing 21247
42 How To Create Snob Effect In Marketing? 15215
43 Health Insurance: A Push Or A Pull Product? 11569
44 A Strategic Perspective Of Kerala Tourism 27397
45 Opportunities In Online Marketing 10656
46 Challenges Of Digital Marketing 19249
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11083
48 Then & Now - A Coke Story 14765
49 What's This App - Whatsapp Success Story! 25598
50 Flying High: What Keeps Indigo Going 11860
51 Brand Activation: Bringing Spirit Of Brands To Life 16517
52 Indian Rural Market: The Next Big Thing 24337
53 Oreo – Milky’s Favourite Cookie Turns 100 11179
54 The Happy Birds: Success Story of Angry Birds 12559
55 Tata Motors JLR - The Success Story 14985
56 An Analysis On Lux Beauty Soap 40818
57 Latest Trend In Marketing Environment: Viral Marketing 10285
58 Impact Of The ZooZoo Commercials For Value Added Services 17057
59 What Can We Learn From Strategy Games 14235
60 The Reverse of Marketing=De-Marketing 18141
61 Is There A Better Way To Sell To Rural Market 12913
62 Why & How Marketers Target Kids 16134
63 Disruptive Innovation: Strategist’s Dilemma 11523
64 Entry Strategies For Automobile Companies In African Markets 14006
65 Park Avenue I.Q: New Name In The World Of Deodorants 17193
66 Flipkart.com - The Success Saga 22357
67 Pester Power: The Influential Kids 12484
68 Destination Branding- How does it Work 13559
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15417
70 Dirty Marketing- Fighting brands unethically 11904
71 Hero Honda Rebranding to Hero MotoCorp 14823
72 Standardize or Localize- A better way to lead markets 12217
73 Critical Success Factors for Devising Strategies for Airline Players 19751
74 Mom and Pop Stores Score Over Giant Supermarkets 11699
75 Regional Aspiration Marketing- A Step Further 11042
76 Value and benefit- The customer perspective 14473
77 Merchandising- The Brand Building Strategy 10332
78 The ill-effects of Globalization 10527
79 Brand Ferrari - The Dream Machine 13450
80 Retail Industry : Boon or Bane ? 13026
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21301
82 Premium Brands- Prestige, Value and Quality 20873
83 JustDial: The Information and Business Listings Directory 24923
84 Corporate branding vs Product branding 13795
85 Sales vs Marketing - Do They complement or compete ? 29669
86 Is Advertising an art of Lying ? 16386
87 Glocalization-The McD and KFC Way ? 13229
88 Breakthrough Products: Entering a New World 25822
89 4 P's of Management 57204
90 Walt Disney: A Magical Brand 16929
91 Evaluating Advertisement Campaigns: Analyzing Customers 10888
92 Brand Manchester United : A Theatre of Dreams 10961
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12564
94 10 Reasons Why Airline Industry is Unique ? 49778
95 Role of Brand Ambassadors in Recession 10777
96 Reverse Pricing - Getting it Right ! 11993
97 Copyright & Trademark violations: Rural Marketing Success ? 15162
98 Premium Niche Marketing: Small World and Big Business 15707
99 Surrogate Advertising: Softly promoting hard products 10617
100 TATA Nano : Khushiyon Ki Chaabi 14998
101 Royal Enfield Bullet - The Indian Cult Brand ! 20440
102 Do Brands have finite lives ? 20398
103 Why Twitter is so successful ? 20066
104 M.R.P: Setting your own price ? 10759
105 The New Age Marketing Warfare ! 13210
 
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