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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22001
8 Fogg Deodorants- Capturing the Market 34820
9 E-commerce - Threat to Traditional Retail? 12170
10 Experience Gifting - A Boom in Gifting Industry 13193
11 Pester Power: Influence of Children in Purchase decision 11775
12 Marketing Through Mascot – Building Brand Identity 12685
13 Reebok’s Rebranding – A Comprehensive Analysis 22178
14 Hindustan Motors Ambassador - The End of an Era 14943
15 Click And Brick Of Bharat Matrimony 12339
16 Marketing 3.0 – Values Driven Marketing 15206
17 DRIP -The Marketing Communication Model 46062
18 How Titan Watches is Still a Market Leader-Brand Identity! 12461
19 Social Media Marketing - A Double Edge Sword 11588
20 Repackaging And Repositioning - Gaining Competitive Advantage 15483
21 Senior Citizens as Target Group 11534
22 Cause Related Marketing: Giving More Than Just Spare Change? 11481
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18029
24 Let’s Get Packing - Importance of Packaging 11825
25 Thums Up - A Thundering Success 14606
26 Rural Marketing: Challenges Opportunities and Beyond 22345
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22244
28 Creative Marketing Communication: Interactive Advertising Campaigns 11317
29 What is Shockvertising? 26185
30 Marketing Through Sports: The Evolution and Future 29199
31 Village Laundry Service, A Story Of The Start Up 12291
32 Being Flawsome - Ensuring Brand Loyalty 15087
33 Chanakya Niti And Marketing Strategies 20572
34 Royal Enfield Bullet - Felt The Thump! 11430
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23335
36 Subliminal Marketing - What You See You May Not See! 15054
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16722
38 Customer Is King – Make The King Happy 24747
39 Marketing Strategies & Innovations In The Services Sector 14807
40 Segmentation Targeting & Positioning-Defining Product Lines 27408
41 Role Of Technology In Marketing 21106
42 How To Create Snob Effect In Marketing? 15021
43 Health Insurance: A Push Or A Pull Product? 11435
44 A Strategic Perspective Of Kerala Tourism 27168
45 Opportunities In Online Marketing 10502
46 Challenges Of Digital Marketing 18897
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10903
48 Then & Now - A Coke Story 14587
49 What's This App - Whatsapp Success Story! 25440
50 Flying High: What Keeps Indigo Going 11653
51 Brand Activation: Bringing Spirit Of Brands To Life 16359
52 Indian Rural Market: The Next Big Thing 24187
53 Oreo – Milky’s Favourite Cookie Turns 100 11009
54 The Happy Birds: Success Story of Angry Birds 12326
55 Tata Motors JLR - The Success Story 14776
56 An Analysis On Lux Beauty Soap 40392
57 Latest Trend In Marketing Environment: Viral Marketing 10142
58 Impact Of The ZooZoo Commercials For Value Added Services 16802
59 What Can We Learn From Strategy Games 14104
60 The Reverse of Marketing=De-Marketing 17911
61 Is There A Better Way To Sell To Rural Market 12738
62 Why & How Marketers Target Kids 15872
63 Disruptive Innovation: Strategist’s Dilemma 11310
64 Entry Strategies For Automobile Companies In African Markets 13852
65 Park Avenue I.Q: New Name In The World Of Deodorants 17015
66 Flipkart.com - The Success Saga 22115
67 Pester Power: The Influential Kids 12256
68 Destination Branding- How does it Work 13414
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15246
70 Dirty Marketing- Fighting brands unethically 11708
71 Hero Honda Rebranding to Hero MotoCorp 14590
72 Standardize or Localize- A better way to lead markets 12058
73 Critical Success Factors for Devising Strategies for Airline Players 19538
74 Mom and Pop Stores Score Over Giant Supermarkets 11534
75 Regional Aspiration Marketing- A Step Further 10871
76 Value and benefit- The customer perspective 14335
77 Merchandising- The Brand Building Strategy 10184
78 The ill-effects of Globalization 10387
79 Brand Ferrari - The Dream Machine 13309
80 Retail Industry : Boon or Bane ? 12882
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21101
82 Premium Brands- Prestige, Value and Quality 20544
83 JustDial: The Information and Business Listings Directory 24578
84 Corporate branding vs Product branding 13603
85 Sales vs Marketing - Do They complement or compete ? 29427
86 Is Advertising an art of Lying ? 16231
87 Glocalization-The McD and KFC Way ? 13034
88 Breakthrough Products: Entering a New World 25617
89 4 P's of Management 56933
90 Walt Disney: A Magical Brand 16732
91 Evaluating Advertisement Campaigns: Analyzing Customers 10707
92 Brand Manchester United : A Theatre of Dreams 10749
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12374
94 10 Reasons Why Airline Industry is Unique ? 49530
95 Role of Brand Ambassadors in Recession 10591
96 Reverse Pricing - Getting it Right ! 11807
97 Copyright & Trademark violations: Rural Marketing Success ? 14994
98 Premium Niche Marketing: Small World and Big Business 15439
99 Surrogate Advertising: Softly promoting hard products 10458
100 TATA Nano : Khushiyon Ki Chaabi 14792
101 Royal Enfield Bullet - The Indian Cult Brand ! 20251
102 Do Brands have finite lives ? 20206
103 Why Twitter is so successful ? 19919
104 M.R.P: Setting your own price ? 10604
105 The New Age Marketing Warfare ! 13041
 
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