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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22025
8 Fogg Deodorants- Capturing the Market 34837
9 E-commerce - Threat to Traditional Retail? 12189
10 Experience Gifting - A Boom in Gifting Industry 13202
11 Pester Power: Influence of Children in Purchase decision 11794
12 Marketing Through Mascot – Building Brand Identity 12703
13 Reebok’s Rebranding – A Comprehensive Analysis 22213
14 Hindustan Motors Ambassador - The End of an Era 14966
15 Click And Brick Of Bharat Matrimony 12360
16 Marketing 3.0 – Values Driven Marketing 15239
17 DRIP -The Marketing Communication Model 46093
18 How Titan Watches is Still a Market Leader-Brand Identity! 12483
19 Social Media Marketing - A Double Edge Sword 11603
20 Repackaging And Repositioning - Gaining Competitive Advantage 15500
21 Senior Citizens as Target Group 11551
22 Cause Related Marketing: Giving More Than Just Spare Change? 11497
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18046
24 Let’s Get Packing - Importance of Packaging 11841
25 Thums Up - A Thundering Success 14649
26 Rural Marketing: Challenges Opportunities and Beyond 22357
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22255
28 Creative Marketing Communication: Interactive Advertising Campaigns 11334
29 What is Shockvertising? 26210
30 Marketing Through Sports: The Evolution and Future 29216
31 Village Laundry Service, A Story Of The Start Up 12321
32 Being Flawsome - Ensuring Brand Loyalty 15101
33 Chanakya Niti And Marketing Strategies 20590
34 Royal Enfield Bullet - Felt The Thump! 11448
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23359
36 Subliminal Marketing - What You See You May Not See! 15067
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16742
38 Customer Is King – Make The King Happy 24769
39 Marketing Strategies & Innovations In The Services Sector 14831
40 Segmentation Targeting & Positioning-Defining Product Lines 27426
41 Role Of Technology In Marketing 21118
42 How To Create Snob Effect In Marketing? 15037
43 Health Insurance: A Push Or A Pull Product? 11444
44 A Strategic Perspective Of Kerala Tourism 27183
45 Opportunities In Online Marketing 10511
46 Challenges Of Digital Marketing 18924
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10917
48 Then & Now - A Coke Story 14598
49 What's This App - Whatsapp Success Story! 25455
50 Flying High: What Keeps Indigo Going 11677
51 Brand Activation: Bringing Spirit Of Brands To Life 16374
52 Indian Rural Market: The Next Big Thing 24200
53 Oreo – Milky’s Favourite Cookie Turns 100 11028
54 The Happy Birds: Success Story of Angry Birds 12349
55 Tata Motors JLR - The Success Story 14795
56 An Analysis On Lux Beauty Soap 40413
57 Latest Trend In Marketing Environment: Viral Marketing 10151
58 Impact Of The ZooZoo Commercials For Value Added Services 16827
59 What Can We Learn From Strategy Games 14112
60 The Reverse of Marketing=De-Marketing 17937
61 Is There A Better Way To Sell To Rural Market 12746
62 Why & How Marketers Target Kids 15896
63 Disruptive Innovation: Strategist’s Dilemma 11330
64 Entry Strategies For Automobile Companies In African Markets 13868
65 Park Avenue I.Q: New Name In The World Of Deodorants 17026
66 Flipkart.com - The Success Saga 22129
67 Pester Power: The Influential Kids 12273
68 Destination Branding- How does it Work 13421
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15265
70 Dirty Marketing- Fighting brands unethically 11729
71 Hero Honda Rebranding to Hero MotoCorp 14619
72 Standardize or Localize- A better way to lead markets 12070
73 Critical Success Factors for Devising Strategies for Airline Players 19562
74 Mom and Pop Stores Score Over Giant Supermarkets 11549
75 Regional Aspiration Marketing- A Step Further 10889
76 Value and benefit- The customer perspective 14346
77 Merchandising- The Brand Building Strategy 10197
78 The ill-effects of Globalization 10396
79 Brand Ferrari - The Dream Machine 13323
80 Retail Industry : Boon or Bane ? 12899
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21121
82 Premium Brands- Prestige, Value and Quality 20581
83 JustDial: The Information and Business Listings Directory 24615
84 Corporate branding vs Product branding 13617
85 Sales vs Marketing - Do They complement or compete ? 29451
86 Is Advertising an art of Lying ? 16243
87 Glocalization-The McD and KFC Way ? 13043
88 Breakthrough Products: Entering a New World 25635
89 4 P's of Management 56951
90 Walt Disney: A Magical Brand 16754
91 Evaluating Advertisement Campaigns: Analyzing Customers 10726
92 Brand Manchester United : A Theatre of Dreams 10763
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12388
94 10 Reasons Why Airline Industry is Unique ? 49553
95 Role of Brand Ambassadors in Recession 10604
96 Reverse Pricing - Getting it Right ! 11826
97 Copyright & Trademark violations: Rural Marketing Success ? 15009
98 Premium Niche Marketing: Small World and Big Business 15455
99 Surrogate Advertising: Softly promoting hard products 10467
100 TATA Nano : Khushiyon Ki Chaabi 14805
101 Royal Enfield Bullet - The Indian Cult Brand ! 20268
102 Do Brands have finite lives ? 20219
103 Why Twitter is so successful ? 19930
104 M.R.P: Setting your own price ? 10621
105 The New Age Marketing Warfare ! 13051
 
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