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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22689
8 Fogg Deodorants- Capturing the Market 35616
9 E-commerce - Threat to Traditional Retail? 12687
10 Experience Gifting - A Boom in Gifting Industry 13686
11 Pester Power: Influence of Children in Purchase decision 12392
12 Marketing Through Mascot – Building Brand Identity 13241
13 Reebok’s Rebranding – A Comprehensive Analysis 23063
14 Hindustan Motors Ambassador - The End of an Era 15688
15 Click And Brick Of Bharat Matrimony 12939
16 Marketing 3.0 – Values Driven Marketing 15940
17 DRIP -The Marketing Communication Model 47115
18 How Titan Watches is Still a Market Leader-Brand Identity! 13103
19 Social Media Marketing - A Double Edge Sword 12078
20 Repackaging And Repositioning - Gaining Competitive Advantage 16017
21 Senior Citizens as Target Group 12017
22 Cause Related Marketing: Giving More Than Just Spare Change? 12002
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18689
24 Let’s Get Packing - Importance of Packaging 12302
25 Thums Up - A Thundering Success 15500
26 Rural Marketing: Challenges Opportunities and Beyond 22910
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22676
28 Creative Marketing Communication: Interactive Advertising Campaigns 11813
29 What is Shockvertising? 26979
30 Marketing Through Sports: The Evolution and Future 29679
31 Village Laundry Service, A Story Of The Start Up 13148
32 Being Flawsome - Ensuring Brand Loyalty 15653
33 Chanakya Niti And Marketing Strategies 21163
34 Royal Enfield Bullet - Felt The Thump! 12149
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24039
36 Subliminal Marketing - What You See You May Not See! 15544
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17375
38 Customer Is King – Make The King Happy 25312
39 Marketing Strategies & Innovations In The Services Sector 15423
40 Segmentation Targeting & Positioning-Defining Product Lines 27980
41 Role Of Technology In Marketing 21520
42 How To Create Snob Effect In Marketing? 15591
43 Health Insurance: A Push Or A Pull Product? 11839
44 A Strategic Perspective Of Kerala Tourism 27774
45 Opportunities In Online Marketing 10972
46 Challenges Of Digital Marketing 19798
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11388
48 Then & Now - A Coke Story 15163
49 What's This App - Whatsapp Success Story! 25914
50 Flying High: What Keeps Indigo Going 12193
51 Brand Activation: Bringing Spirit Of Brands To Life 16826
52 Indian Rural Market: The Next Big Thing 24660
53 Oreo – Milky’s Favourite Cookie Turns 100 11528
54 The Happy Birds: Success Story of Angry Birds 12979
55 Tata Motors JLR - The Success Story 15431
56 An Analysis On Lux Beauty Soap 41393
57 Latest Trend In Marketing Environment: Viral Marketing 10599
58 Impact Of The ZooZoo Commercials For Value Added Services 17458
59 What Can We Learn From Strategy Games 14523
60 The Reverse of Marketing=De-Marketing 18514
61 Is There A Better Way To Sell To Rural Market 13208
62 Why & How Marketers Target Kids 16564
63 Disruptive Innovation: Strategist’s Dilemma 11825
64 Entry Strategies For Automobile Companies In African Markets 14309
65 Park Avenue I.Q: New Name In The World Of Deodorants 17563
66 Flipkart.com - The Success Saga 22725
67 Pester Power: The Influential Kids 12868
68 Destination Branding- How does it Work 13869
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15741
70 Dirty Marketing- Fighting brands unethically 12239
71 Hero Honda Rebranding to Hero MotoCorp 15306
72 Standardize or Localize- A better way to lead markets 12537
73 Critical Success Factors for Devising Strategies for Airline Players 20085
74 Mom and Pop Stores Score Over Giant Supermarkets 12089
75 Regional Aspiration Marketing- A Step Further 11391
76 Value and benefit- The customer perspective 14759
77 Merchandising- The Brand Building Strategy 10637
78 The ill-effects of Globalization 10822
79 Brand Ferrari - The Dream Machine 13786
80 Retail Industry : Boon or Bane ? 13344
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21666
82 Premium Brands- Prestige, Value and Quality 21393
83 JustDial: The Information and Business Listings Directory 25332
84 Corporate branding vs Product branding 14145
85 Sales vs Marketing - Do They complement or compete ? 30044
86 Is Advertising an art of Lying ? 16725
87 Glocalization-The McD and KFC Way ? 13583
88 Breakthrough Products: Entering a New World 26185
89 4 P's of Management 57625
90 Walt Disney: A Magical Brand 17289
91 Evaluating Advertisement Campaigns: Analyzing Customers 11199
92 Brand Manchester United : A Theatre of Dreams 11350
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12993
94 10 Reasons Why Airline Industry is Unique ? 50212
95 Role of Brand Ambassadors in Recession 11146
96 Reverse Pricing - Getting it Right ! 12403
97 Copyright & Trademark violations: Rural Marketing Success ? 15553
98 Premium Niche Marketing: Small World and Big Business 16170
99 Surrogate Advertising: Softly promoting hard products 10972
100 TATA Nano : Khushiyon Ki Chaabi 15445
101 Royal Enfield Bullet - The Indian Cult Brand ! 21026
102 Do Brands have finite lives ? 20768
103 Why Twitter is so successful ? 20349
104 M.R.P: Setting your own price ? 11086
105 The New Age Marketing Warfare ! 13552
 
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