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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22739
8 Fogg Deodorants- Capturing the Market 35672
9 E-commerce - Threat to Traditional Retail? 12713
10 Experience Gifting - A Boom in Gifting Industry 13714
11 Pester Power: Influence of Children in Purchase decision 12420
12 Marketing Through Mascot – Building Brand Identity 13296
13 Reebok’s Rebranding – A Comprehensive Analysis 23139
14 Hindustan Motors Ambassador - The End of an Era 15742
15 Click And Brick Of Bharat Matrimony 12983
16 Marketing 3.0 – Values Driven Marketing 15980
17 DRIP -The Marketing Communication Model 47168
18 How Titan Watches is Still a Market Leader-Brand Identity! 13154
19 Social Media Marketing - A Double Edge Sword 12111
20 Repackaging And Repositioning - Gaining Competitive Advantage 16053
21 Senior Citizens as Target Group 12054
22 Cause Related Marketing: Giving More Than Just Spare Change? 12034
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18726
24 Let’s Get Packing - Importance of Packaging 12337
25 Thums Up - A Thundering Success 15568
26 Rural Marketing: Challenges Opportunities and Beyond 22937
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22708
28 Creative Marketing Communication: Interactive Advertising Campaigns 11852
29 What is Shockvertising? 27039
30 Marketing Through Sports: The Evolution and Future 29708
31 Village Laundry Service, A Story Of The Start Up 13203
32 Being Flawsome - Ensuring Brand Loyalty 15698
33 Chanakya Niti And Marketing Strategies 21239
34 Royal Enfield Bullet - Felt The Thump! 12234
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24075
36 Subliminal Marketing - What You See You May Not See! 15574
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17409
38 Customer Is King – Make The King Happy 25349
39 Marketing Strategies & Innovations In The Services Sector 15455
40 Segmentation Targeting & Positioning-Defining Product Lines 28017
41 Role Of Technology In Marketing 21547
42 How To Create Snob Effect In Marketing? 15648
43 Health Insurance: A Push Or A Pull Product? 11865
44 A Strategic Perspective Of Kerala Tourism 27805
45 Opportunities In Online Marketing 11008
46 Challenges Of Digital Marketing 19841
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11426
48 Then & Now - A Coke Story 15214
49 What's This App - Whatsapp Success Story! 25947
50 Flying High: What Keeps Indigo Going 12248
51 Brand Activation: Bringing Spirit Of Brands To Life 16853
52 Indian Rural Market: The Next Big Thing 24687
53 Oreo – Milky’s Favourite Cookie Turns 100 11568
54 The Happy Birds: Success Story of Angry Birds 13031
55 Tata Motors JLR - The Success Story 15475
56 An Analysis On Lux Beauty Soap 41460
57 Latest Trend In Marketing Environment: Viral Marketing 10626
58 Impact Of The ZooZoo Commercials For Value Added Services 17495
59 What Can We Learn From Strategy Games 14548
60 The Reverse of Marketing=De-Marketing 18553
61 Is There A Better Way To Sell To Rural Market 13237
62 Why & How Marketers Target Kids 16609
63 Disruptive Innovation: Strategist’s Dilemma 11853
64 Entry Strategies For Automobile Companies In African Markets 14356
65 Park Avenue I.Q: New Name In The World Of Deodorants 17601
66 Flipkart.com - The Success Saga 22761
67 Pester Power: The Influential Kids 12902
68 Destination Branding- How does it Work 13897
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15773
70 Dirty Marketing- Fighting brands unethically 12273
71 Hero Honda Rebranding to Hero MotoCorp 15364
72 Standardize or Localize- A better way to lead markets 12565
73 Critical Success Factors for Devising Strategies for Airline Players 20120
74 Mom and Pop Stores Score Over Giant Supermarkets 12159
75 Regional Aspiration Marketing- A Step Further 11423
76 Value and benefit- The customer perspective 14790
77 Merchandising- The Brand Building Strategy 10663
78 The ill-effects of Globalization 10853
79 Brand Ferrari - The Dream Machine 13820
80 Retail Industry : Boon or Bane ? 13376
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21701
82 Premium Brands- Prestige, Value and Quality 21462
83 JustDial: The Information and Business Listings Directory 25386
84 Corporate branding vs Product branding 14173
85 Sales vs Marketing - Do They complement or compete ? 30078
86 Is Advertising an art of Lying ? 16767
87 Glocalization-The McD and KFC Way ? 13624
88 Breakthrough Products: Entering a New World 26218
89 4 P's of Management 57673
90 Walt Disney: A Magical Brand 17323
91 Evaluating Advertisement Campaigns: Analyzing Customers 11225
92 Brand Manchester United : A Theatre of Dreams 11389
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13044
94 10 Reasons Why Airline Industry is Unique ? 50252
95 Role of Brand Ambassadors in Recession 11180
96 Reverse Pricing - Getting it Right ! 12443
97 Copyright & Trademark violations: Rural Marketing Success ? 15587
98 Premium Niche Marketing: Small World and Big Business 16209
99 Surrogate Advertising: Softly promoting hard products 11020
100 TATA Nano : Khushiyon Ki Chaabi 15496
101 Royal Enfield Bullet - The Indian Cult Brand ! 21114
102 Do Brands have finite lives ? 20805
103 Why Twitter is so successful ? 20382
104 M.R.P: Setting your own price ? 11122
105 The New Age Marketing Warfare ! 13589
 
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