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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22368
8 Fogg Deodorants- Capturing the Market 35281
9 E-commerce - Threat to Traditional Retail? 12473
10 Experience Gifting - A Boom in Gifting Industry 13439
11 Pester Power: Influence of Children in Purchase decision 12165
12 Marketing Through Mascot – Building Brand Identity 12985
13 Reebok’s Rebranding – A Comprehensive Analysis 22749
14 Hindustan Motors Ambassador - The End of an Era 15320
15 Click And Brick Of Bharat Matrimony 12672
16 Marketing 3.0 – Values Driven Marketing 15678
17 DRIP -The Marketing Communication Model 46737
18 How Titan Watches is Still a Market Leader-Brand Identity! 12820
19 Social Media Marketing - A Double Edge Sword 11870
20 Repackaging And Repositioning - Gaining Competitive Advantage 15791
21 Senior Citizens as Target Group 11812
22 Cause Related Marketing: Giving More Than Just Spare Change? 11787
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18425
24 Let’s Get Packing - Importance of Packaging 12085
25 Thums Up - A Thundering Success 15101
26 Rural Marketing: Challenges Opportunities and Beyond 22661
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22490
28 Creative Marketing Communication: Interactive Advertising Campaigns 11598
29 What is Shockvertising? 26631
30 Marketing Through Sports: The Evolution and Future 29457
31 Village Laundry Service, A Story Of The Start Up 12777
32 Being Flawsome - Ensuring Brand Loyalty 15427
33 Chanakya Niti And Marketing Strategies 20901
34 Royal Enfield Bullet - Felt The Thump! 11849
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23762
36 Subliminal Marketing - What You See You May Not See! 15331
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17108
38 Customer Is King – Make The King Happy 25083
39 Marketing Strategies & Innovations In The Services Sector 15185
40 Segmentation Targeting & Positioning-Defining Product Lines 27723
41 Role Of Technology In Marketing 21341
42 How To Create Snob Effect In Marketing? 15327
43 Health Insurance: A Push Or A Pull Product? 11652
44 A Strategic Perspective Of Kerala Tourism 27522
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19464
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11165
48 Then & Now - A Coke Story 14877
49 What's This App - Whatsapp Success Story! 25693
50 Flying High: What Keeps Indigo Going 11957
51 Brand Activation: Bringing Spirit Of Brands To Life 16607
52 Indian Rural Market: The Next Big Thing 24439
53 Oreo – Milky’s Favourite Cookie Turns 100 11288
54 The Happy Birds: Success Story of Angry Birds 12697
55 Tata Motors JLR - The Success Story 15148
56 An Analysis On Lux Beauty Soap 41003
57 Latest Trend In Marketing Environment: Viral Marketing 10379
58 Impact Of The ZooZoo Commercials For Value Added Services 17234
59 What Can We Learn From Strategy Games 14331
60 The Reverse of Marketing=De-Marketing 18259
61 Is There A Better Way To Sell To Rural Market 13007
62 Why & How Marketers Target Kids 16295
63 Disruptive Innovation: Strategist’s Dilemma 11619
64 Entry Strategies For Automobile Companies In African Markets 14105
65 Park Avenue I.Q: New Name In The World Of Deodorants 17329
66 Flipkart.com - The Success Saga 22478
67 Pester Power: The Influential Kids 12602
68 Destination Branding- How does it Work 13652
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15522
70 Dirty Marketing- Fighting brands unethically 12015
71 Hero Honda Rebranding to Hero MotoCorp 14938
72 Standardize or Localize- A better way to lead markets 12320
73 Critical Success Factors for Devising Strategies for Airline Players 19861
74 Mom and Pop Stores Score Over Giant Supermarkets 11809
75 Regional Aspiration Marketing- A Step Further 11171
76 Value and benefit- The customer perspective 14563
77 Merchandising- The Brand Building Strategy 10434
78 The ill-effects of Globalization 10625
79 Brand Ferrari - The Dream Machine 13552
80 Retail Industry : Boon or Bane ? 13133
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21412
82 Premium Brands- Prestige, Value and Quality 21029
83 JustDial: The Information and Business Listings Directory 25056
84 Corporate branding vs Product branding 13918
85 Sales vs Marketing - Do They complement or compete ? 29815
86 Is Advertising an art of Lying ? 16491
87 Glocalization-The McD and KFC Way ? 13343
88 Breakthrough Products: Entering a New World 25950
89 4 P's of Management 57375
90 Walt Disney: A Magical Brand 17069
91 Evaluating Advertisement Campaigns: Analyzing Customers 10986
92 Brand Manchester United : A Theatre of Dreams 11091
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12687
94 10 Reasons Why Airline Industry is Unique ? 49923
95 Role of Brand Ambassadors in Recession 10907
96 Reverse Pricing - Getting it Right ! 12137
97 Copyright & Trademark violations: Rural Marketing Success ? 15302
98 Premium Niche Marketing: Small World and Big Business 15859
99 Surrogate Advertising: Softly promoting hard products 10724
100 TATA Nano : Khushiyon Ki Chaabi 15131
101 Royal Enfield Bullet - The Indian Cult Brand ! 20574
102 Do Brands have finite lives ? 20577
103 Why Twitter is so successful ? 20177
104 M.R.P: Setting your own price ? 10876
105 The New Age Marketing Warfare ! 13329
 
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