1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22500
8 Fogg Deodorants- Capturing the Market 35428
9 E-commerce - Threat to Traditional Retail? 12586
10 Experience Gifting - A Boom in Gifting Industry 13548
11 Pester Power: Influence of Children in Purchase decision 12280
12 Marketing Through Mascot – Building Brand Identity 13102
13 Reebok’s Rebranding – A Comprehensive Analysis 22890
14 Hindustan Motors Ambassador - The End of an Era 15515
15 Click And Brick Of Bharat Matrimony 12782
16 Marketing 3.0 – Values Driven Marketing 15809
17 DRIP -The Marketing Communication Model 46920
18 How Titan Watches is Still a Market Leader-Brand Identity! 12955
19 Social Media Marketing - A Double Edge Sword 11978
20 Repackaging And Repositioning - Gaining Competitive Advantage 15915
21 Senior Citizens as Target Group 11905
22 Cause Related Marketing: Giving More Than Just Spare Change? 11894
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18555
24 Let’s Get Packing - Importance of Packaging 12189
25 Thums Up - A Thundering Success 15256
26 Rural Marketing: Challenges Opportunities and Beyond 22775
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22581
28 Creative Marketing Communication: Interactive Advertising Campaigns 11718
29 What is Shockvertising? 26791
30 Marketing Through Sports: The Evolution and Future 29569
31 Village Laundry Service, A Story Of The Start Up 12944
32 Being Flawsome - Ensuring Brand Loyalty 15534
33 Chanakya Niti And Marketing Strategies 21011
34 Royal Enfield Bullet - Felt The Thump! 11962
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23905
36 Subliminal Marketing - What You See You May Not See! 15438
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17248
38 Customer Is King – Make The King Happy 25198
39 Marketing Strategies & Innovations In The Services Sector 15305
40 Segmentation Targeting & Positioning-Defining Product Lines 27849
41 Role Of Technology In Marketing 21428
42 How To Create Snob Effect In Marketing? 15455
43 Health Insurance: A Push Or A Pull Product? 11741
44 A Strategic Perspective Of Kerala Tourism 27642
45 Opportunities In Online Marketing 10866
46 Challenges Of Digital Marketing 19623
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11267
48 Then & Now - A Coke Story 15003
49 What's This App - Whatsapp Success Story! 25799
50 Flying High: What Keeps Indigo Going 12064
51 Brand Activation: Bringing Spirit Of Brands To Life 16713
52 Indian Rural Market: The Next Big Thing 24525
53 Oreo – Milky’s Favourite Cookie Turns 100 11392
54 The Happy Birds: Success Story of Angry Birds 12831
55 Tata Motors JLR - The Success Story 15281
56 An Analysis On Lux Beauty Soap 41173
57 Latest Trend In Marketing Environment: Viral Marketing 10463
58 Impact Of The ZooZoo Commercials For Value Added Services 17339
59 What Can We Learn From Strategy Games 14431
60 The Reverse of Marketing=De-Marketing 18381
61 Is There A Better Way To Sell To Rural Market 13097
62 Why & How Marketers Target Kids 16420
63 Disruptive Innovation: Strategist’s Dilemma 11722
64 Entry Strategies For Automobile Companies In African Markets 14202
65 Park Avenue I.Q: New Name In The World Of Deodorants 17444
66 Flipkart.com - The Success Saga 22594
67 Pester Power: The Influential Kids 12735
68 Destination Branding- How does it Work 13753
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15616
70 Dirty Marketing- Fighting brands unethically 12123
71 Hero Honda Rebranding to Hero MotoCorp 15075
72 Standardize or Localize- A better way to lead markets 12428
73 Critical Success Factors for Devising Strategies for Airline Players 19969
74 Mom and Pop Stores Score Over Giant Supermarkets 11909
75 Regional Aspiration Marketing- A Step Further 11286
76 Value and benefit- The customer perspective 14657
77 Merchandising- The Brand Building Strategy 10537
78 The ill-effects of Globalization 10719
79 Brand Ferrari - The Dream Machine 13665
80 Retail Industry : Boon or Bane ? 13236
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21538
82 Premium Brands- Prestige, Value and Quality 21181
83 JustDial: The Information and Business Listings Directory 25187
84 Corporate branding vs Product branding 14028
85 Sales vs Marketing - Do They complement or compete ? 29925
86 Is Advertising an art of Lying ? 16598
87 Glocalization-The McD and KFC Way ? 13457
88 Breakthrough Products: Entering a New World 26065
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17174
91 Evaluating Advertisement Campaigns: Analyzing Customers 11092
92 Brand Manchester United : A Theatre of Dreams 11216
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12852
94 10 Reasons Why Airline Industry is Unique ? 50062
95 Role of Brand Ambassadors in Recession 11023
96 Reverse Pricing - Getting it Right ! 12275
97 Copyright & Trademark violations: Rural Marketing Success ? 15428
98 Premium Niche Marketing: Small World and Big Business 16017
99 Surrogate Advertising: Softly promoting hard products 10848
100 TATA Nano : Khushiyon Ki Chaabi 15281
101 Royal Enfield Bullet - The Indian Cult Brand ! 20741
102 Do Brands have finite lives ? 20664
103 Why Twitter is so successful ? 20255
104 M.R.P: Setting your own price ? 10973
105 The New Age Marketing Warfare ! 13431
 
Page 1 of 2