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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22320
8 Fogg Deodorants- Capturing the Market 35218
9 E-commerce - Threat to Traditional Retail? 12440
10 Experience Gifting - A Boom in Gifting Industry 13404
11 Pester Power: Influence of Children in Purchase decision 12123
12 Marketing Through Mascot – Building Brand Identity 12950
13 Reebok’s Rebranding – A Comprehensive Analysis 22703
14 Hindustan Motors Ambassador - The End of an Era 15277
15 Click And Brick Of Bharat Matrimony 12636
16 Marketing 3.0 – Values Driven Marketing 15621
17 DRIP -The Marketing Communication Model 46678
18 How Titan Watches is Still a Market Leader-Brand Identity! 12777
19 Social Media Marketing - A Double Edge Sword 11828
20 Repackaging And Repositioning - Gaining Competitive Advantage 15747
21 Senior Citizens as Target Group 11779
22 Cause Related Marketing: Giving More Than Just Spare Change? 11750
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18377
24 Let’s Get Packing - Importance of Packaging 12043
25 Thums Up - A Thundering Success 15039
26 Rural Marketing: Challenges Opportunities and Beyond 22623
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22460
28 Creative Marketing Communication: Interactive Advertising Campaigns 11563
29 What is Shockvertising? 26574
30 Marketing Through Sports: The Evolution and Future 29422
31 Village Laundry Service, A Story Of The Start Up 12718
32 Being Flawsome - Ensuring Brand Loyalty 15392
33 Chanakya Niti And Marketing Strategies 20852
34 Royal Enfield Bullet - Felt The Thump! 11801
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23713
36 Subliminal Marketing - What You See You May Not See! 15298
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17059
38 Customer Is King – Make The King Happy 25047
39 Marketing Strategies & Innovations In The Services Sector 15151
40 Segmentation Targeting & Positioning-Defining Product Lines 27688
41 Role Of Technology In Marketing 21310
42 How To Create Snob Effect In Marketing? 15291
43 Health Insurance: A Push Or A Pull Product? 11626
44 A Strategic Perspective Of Kerala Tourism 27471
45 Opportunities In Online Marketing 10728
46 Challenges Of Digital Marketing 19385
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11138
48 Then & Now - A Coke Story 14841
49 What's This App - Whatsapp Success Story! 25665
50 Flying High: What Keeps Indigo Going 11923
51 Brand Activation: Bringing Spirit Of Brands To Life 16575
52 Indian Rural Market: The Next Big Thing 24400
53 Oreo – Milky’s Favourite Cookie Turns 100 11247
54 The Happy Birds: Success Story of Angry Birds 12647
55 Tata Motors JLR - The Success Story 15107
56 An Analysis On Lux Beauty Soap 40948
57 Latest Trend In Marketing Environment: Viral Marketing 10340
58 Impact Of The ZooZoo Commercials For Value Added Services 17198
59 What Can We Learn From Strategy Games 14296
60 The Reverse of Marketing=De-Marketing 18218
61 Is There A Better Way To Sell To Rural Market 12977
62 Why & How Marketers Target Kids 16250
63 Disruptive Innovation: Strategist’s Dilemma 11589
64 Entry Strategies For Automobile Companies In African Markets 14063
65 Park Avenue I.Q: New Name In The World Of Deodorants 17277
66 Flipkart.com - The Success Saga 22433
67 Pester Power: The Influential Kids 12573
68 Destination Branding- How does it Work 13620
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15481
70 Dirty Marketing- Fighting brands unethically 11972
71 Hero Honda Rebranding to Hero MotoCorp 14900
72 Standardize or Localize- A better way to lead markets 12286
73 Critical Success Factors for Devising Strategies for Airline Players 19825
74 Mom and Pop Stores Score Over Giant Supermarkets 11765
75 Regional Aspiration Marketing- A Step Further 11134
76 Value and benefit- The customer perspective 14532
77 Merchandising- The Brand Building Strategy 10398
78 The ill-effects of Globalization 10586
79 Brand Ferrari - The Dream Machine 13516
80 Retail Industry : Boon or Bane ? 13092
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21374
82 Premium Brands- Prestige, Value and Quality 20976
83 JustDial: The Information and Business Listings Directory 25010
84 Corporate branding vs Product branding 13873
85 Sales vs Marketing - Do They complement or compete ? 29763
86 Is Advertising an art of Lying ? 16453
87 Glocalization-The McD and KFC Way ? 13301
88 Breakthrough Products: Entering a New World 25909
89 4 P's of Management 57321
90 Walt Disney: A Magical Brand 17021
91 Evaluating Advertisement Campaigns: Analyzing Customers 10946
92 Brand Manchester United : A Theatre of Dreams 11039
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12641
94 10 Reasons Why Airline Industry is Unique ? 49867
95 Role of Brand Ambassadors in Recession 10859
96 Reverse Pricing - Getting it Right ! 12082
97 Copyright & Trademark violations: Rural Marketing Success ? 15253
98 Premium Niche Marketing: Small World and Big Business 15803
99 Surrogate Advertising: Softly promoting hard products 10682
100 TATA Nano : Khushiyon Ki Chaabi 15077
101 Royal Enfield Bullet - The Indian Cult Brand ! 20528
102 Do Brands have finite lives ? 20533
103 Why Twitter is so successful ? 20139
104 M.R.P: Setting your own price ? 10828
105 The New Age Marketing Warfare ! 13287
 
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