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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 19444
8 Fogg Deodorants- Capturing the Market 31457
9 E-commerce - Threat to Traditional Retail? 10040
10 Experience Gifting - A Boom in Gifting Industry 11340
11 Pester Power: Influence of Children in Purchase decision 9401
12 Marketing Through Mascot – Building Brand Identity 10684
13 Reebok’s Rebranding – A Comprehensive Analysis 18173
14 Hindustan Motors Ambassador - The End of an Era 12146
15 Click And Brick Of Bharat Matrimony 9828
16 Marketing 3.0 – Values Driven Marketing 12239
17 DRIP -The Marketing Communication Model 40443
18 How Titan Watches is Still a Market Leader-Brand Identity! 9830
19 Social Media Marketing - A Double Edge Sword 9809
20 Repackaging And Repositioning - Gaining Competitive Advantage 13430
21 Senior Citizens as Target Group 9560
22 Cause Related Marketing: Giving More Than Just Spare Change? 9645
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15574
24 Let’s Get Packing - Importance of Packaging 10140
25 Thums Up - A Thundering Success 11400
26 Rural Marketing: Challenges Opportunities and Beyond 20148
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20683
28 Creative Marketing Communication: Interactive Advertising Campaigns 9107
29 What is Shockvertising? 23617
30 Marketing Through Sports: The Evolution and Future 27441
31 Village Laundry Service, A Story Of The Start Up 9772
32 Being Flawsome - Ensuring Brand Loyalty 13392
33 Chanakya Niti And Marketing Strategies 18296
34 Royal Enfield Bullet - Felt The Thump! 9425
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20122
36 Subliminal Marketing - What You See You May Not See! 13137
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13796
38 Customer Is King – Make The King Happy 22213
39 Marketing Strategies & Innovations In The Services Sector 12641
40 Segmentation Targeting & Positioning-Defining Product Lines 25128
41 Role Of Technology In Marketing 19330
42 How To Create Snob Effect In Marketing? 12833
43 Health Insurance: A Push Or A Pull Product? 9913
44 A Strategic Perspective Of Kerala Tourism 24728
45 Opportunities In Online Marketing 8958
46 Challenges Of Digital Marketing 16600
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9413
48 Then & Now - A Coke Story 12466
49 What's This App - Whatsapp Success Story! 23625
50 Flying High: What Keeps Indigo Going 9292
51 Brand Activation: Bringing Spirit Of Brands To Life 14483
52 Indian Rural Market: The Next Big Thing 22426
53 Oreo – Milky’s Favourite Cookie Turns 100 9160
54 The Happy Birds: Success Story of Angry Birds 9913
55 Tata Motors JLR - The Success Story 12673
56 An Analysis On Lux Beauty Soap 37055
57 Latest Trend In Marketing Environment: Viral Marketing 8627
58 Impact Of The ZooZoo Commercials For Value Added Services 14428
59 What Can We Learn From Strategy Games 12598
60 The Reverse of Marketing=De-Marketing 15392
61 Is There A Better Way To Sell To Rural Market 11057
62 Why & How Marketers Target Kids 13357
63 Disruptive Innovation: Strategist’s Dilemma 9369
64 Entry Strategies For Automobile Companies In African Markets 12045
65 Park Avenue I.Q: New Name In The World Of Deodorants 14975
66 Flipkart.com - The Success Saga 19910
67 Pester Power: The Influential Kids 10360
68 Destination Branding- How does it Work 11738
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12811
70 Dirty Marketing- Fighting brands unethically 9544
71 Hero Honda Rebranding to Hero MotoCorp 12031
72 Standardize or Localize- A better way to lead markets 10435
73 Critical Success Factors for Devising Strategies for Airline Players 17241
74 Mom and Pop Stores Score Over Giant Supermarkets 9519
75 Regional Aspiration Marketing- A Step Further 9129
76 Value and benefit- The customer perspective 12706
77 Merchandising- The Brand Building Strategy 8559
78 The ill-effects of Globalization 8925
79 Brand Ferrari - The Dream Machine 11334
80 Retail Industry : Boon or Bane ? 11291
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18928
82 Premium Brands- Prestige, Value and Quality 17188
83 JustDial: The Information and Business Listings Directory 21290
84 Corporate branding vs Product branding 11980
85 Sales vs Marketing - Do They complement or compete ? 27005
86 Is Advertising an art of Lying ? 14297
87 Glocalization-The McD and KFC Way ? 10638
88 Breakthrough Products: Entering a New World 23301
89 4 P's of Management 52914
90 Walt Disney: A Magical Brand 14228
91 Evaluating Advertisement Campaigns: Analyzing Customers 8879
92 Brand Manchester United : A Theatre of Dreams 8783
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10723
94 10 Reasons Why Airline Industry is Unique ? 46870
95 Role of Brand Ambassadors in Recession 8748
96 Reverse Pricing - Getting it Right ! 9700
97 Copyright & Trademark violations: Rural Marketing Success ? 13165
98 Premium Niche Marketing: Small World and Big Business 13076
99 Surrogate Advertising: Softly promoting hard products 8824
100 TATA Nano : Khushiyon Ki Chaabi 12207
101 Royal Enfield Bullet - The Indian Cult Brand ! 18250
102 Do Brands have finite lives ? 18697
103 Why Twitter is so successful ? 18636
104 M.R.P: Setting your own price ? 8936
105 The New Age Marketing Warfare ! 11723
 
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