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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22083
8 Fogg Deodorants- Capturing the Market 34901
9 E-commerce - Threat to Traditional Retail? 12252
10 Experience Gifting - A Boom in Gifting Industry 13234
11 Pester Power: Influence of Children in Purchase decision 11867
12 Marketing Through Mascot – Building Brand Identity 12751
13 Reebok’s Rebranding – A Comprehensive Analysis 22309
14 Hindustan Motors Ambassador - The End of an Era 15020
15 Click And Brick Of Bharat Matrimony 12415
16 Marketing 3.0 – Values Driven Marketing 15310
17 DRIP -The Marketing Communication Model 46192
18 How Titan Watches is Still a Market Leader-Brand Identity! 12545
19 Social Media Marketing - A Double Edge Sword 11644
20 Repackaging And Repositioning - Gaining Competitive Advantage 15550
21 Senior Citizens as Target Group 11597
22 Cause Related Marketing: Giving More Than Just Spare Change? 11547
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18103
24 Let’s Get Packing - Importance of Packaging 11879
25 Thums Up - A Thundering Success 14728
26 Rural Marketing: Challenges Opportunities and Beyond 22422
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22293
28 Creative Marketing Communication: Interactive Advertising Campaigns 11383
29 What is Shockvertising? 26273
30 Marketing Through Sports: The Evolution and Future 29251
31 Village Laundry Service, A Story Of The Start Up 12392
32 Being Flawsome - Ensuring Brand Loyalty 15141
33 Chanakya Niti And Marketing Strategies 20647
34 Royal Enfield Bullet - Felt The Thump! 11494
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23438
36 Subliminal Marketing - What You See You May Not See! 15112
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16798
38 Customer Is King – Make The King Happy 24829
39 Marketing Strategies & Innovations In The Services Sector 14895
40 Segmentation Targeting & Positioning-Defining Product Lines 27480
41 Role Of Technology In Marketing 21149
42 How To Create Snob Effect In Marketing? 15084
43 Health Insurance: A Push Or A Pull Product? 11477
44 A Strategic Perspective Of Kerala Tourism 27235
45 Opportunities In Online Marketing 10547
46 Challenges Of Digital Marketing 18998
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10965
48 Then & Now - A Coke Story 14645
49 What's This App - Whatsapp Success Story! 25484
50 Flying High: What Keeps Indigo Going 11731
51 Brand Activation: Bringing Spirit Of Brands To Life 16413
52 Indian Rural Market: The Next Big Thing 24232
53 Oreo – Milky’s Favourite Cookie Turns 100 11071
54 The Happy Birds: Success Story of Angry Birds 12412
55 Tata Motors JLR - The Success Story 14844
56 An Analysis On Lux Beauty Soap 40501
57 Latest Trend In Marketing Environment: Viral Marketing 10190
58 Impact Of The ZooZoo Commercials For Value Added Services 16879
59 What Can We Learn From Strategy Games 14144
60 The Reverse of Marketing=De-Marketing 18001
61 Is There A Better Way To Sell To Rural Market 12790
62 Why & How Marketers Target Kids 15952
63 Disruptive Innovation: Strategist’s Dilemma 11397
64 Entry Strategies For Automobile Companies In African Markets 13907
65 Park Avenue I.Q: New Name In The World Of Deodorants 17062
66 Flipkart.com - The Success Saga 22177
67 Pester Power: The Influential Kids 12336
68 Destination Branding- How does it Work 13455
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15308
70 Dirty Marketing- Fighting brands unethically 11781
71 Hero Honda Rebranding to Hero MotoCorp 14679
72 Standardize or Localize- A better way to lead markets 12108
73 Critical Success Factors for Devising Strategies for Airline Players 19608
74 Mom and Pop Stores Score Over Giant Supermarkets 11586
75 Regional Aspiration Marketing- A Step Further 10925
76 Value and benefit- The customer perspective 14377
77 Merchandising- The Brand Building Strategy 10228
78 The ill-effects of Globalization 10427
79 Brand Ferrari - The Dream Machine 13358
80 Retail Industry : Boon or Bane ? 12926
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21166
82 Premium Brands- Prestige, Value and Quality 20667
83 JustDial: The Information and Business Listings Directory 24675
84 Corporate branding vs Product branding 13660
85 Sales vs Marketing - Do They complement or compete ? 29506
86 Is Advertising an art of Lying ? 16276
87 Glocalization-The McD and KFC Way ? 13087
88 Breakthrough Products: Entering a New World 25683
89 4 P's of Management 57014
90 Walt Disney: A Magical Brand 16809
91 Evaluating Advertisement Campaigns: Analyzing Customers 10765
92 Brand Manchester United : A Theatre of Dreams 10812
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12425
94 10 Reasons Why Airline Industry is Unique ? 49614
95 Role of Brand Ambassadors in Recession 10649
96 Reverse Pricing - Getting it Right ! 11874
97 Copyright & Trademark violations: Rural Marketing Success ? 15045
98 Premium Niche Marketing: Small World and Big Business 15519
99 Surrogate Advertising: Softly promoting hard products 10500
100 TATA Nano : Khushiyon Ki Chaabi 14852
101 Royal Enfield Bullet - The Indian Cult Brand ! 20322
102 Do Brands have finite lives ? 20260
103 Why Twitter is so successful ? 19964
104 M.R.P: Setting your own price ? 10666
105 The New Age Marketing Warfare ! 13096
 
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