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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22267
8 Fogg Deodorants- Capturing the Market 35139
9 E-commerce - Threat to Traditional Retail? 12397
10 Experience Gifting - A Boom in Gifting Industry 13364
11 Pester Power: Influence of Children in Purchase decision 12076
12 Marketing Through Mascot – Building Brand Identity 12905
13 Reebok’s Rebranding – A Comprehensive Analysis 22630
14 Hindustan Motors Ambassador - The End of an Era 15217
15 Click And Brick Of Bharat Matrimony 12587
16 Marketing 3.0 – Values Driven Marketing 15565
17 DRIP -The Marketing Communication Model 46578
18 How Titan Watches is Still a Market Leader-Brand Identity! 12715
19 Social Media Marketing - A Double Edge Sword 11786
20 Repackaging And Repositioning - Gaining Competitive Advantage 15705
21 Senior Citizens as Target Group 11738
22 Cause Related Marketing: Giving More Than Just Spare Change? 11700
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18322
24 Let’s Get Packing - Importance of Packaging 12008
25 Thums Up - A Thundering Success 14978
26 Rural Marketing: Challenges Opportunities and Beyond 22578
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22418
28 Creative Marketing Communication: Interactive Advertising Campaigns 11519
29 What is Shockvertising? 26521
30 Marketing Through Sports: The Evolution and Future 29377
31 Village Laundry Service, A Story Of The Start Up 12634
32 Being Flawsome - Ensuring Brand Loyalty 15318
33 Chanakya Niti And Marketing Strategies 20809
34 Royal Enfield Bullet - Felt The Thump! 11758
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23661
36 Subliminal Marketing - What You See You May Not See! 15255
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17000
38 Customer Is King – Make The King Happy 24997
39 Marketing Strategies & Innovations In The Services Sector 15100
40 Segmentation Targeting & Positioning-Defining Product Lines 27641
41 Role Of Technology In Marketing 21273
42 How To Create Snob Effect In Marketing? 15244
43 Health Insurance: A Push Or A Pull Product? 11591
44 A Strategic Perspective Of Kerala Tourism 27424
45 Opportunities In Online Marketing 10686
46 Challenges Of Digital Marketing 19302
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11104
48 Then & Now - A Coke Story 14796
49 What's This App - Whatsapp Success Story! 25619
50 Flying High: What Keeps Indigo Going 11885
51 Brand Activation: Bringing Spirit Of Brands To Life 16537
52 Indian Rural Market: The Next Big Thing 24360
53 Oreo – Milky’s Favourite Cookie Turns 100 11205
54 The Happy Birds: Success Story of Angry Birds 12590
55 Tata Motors JLR - The Success Story 15026
56 An Analysis On Lux Beauty Soap 40871
57 Latest Trend In Marketing Environment: Viral Marketing 10306
58 Impact Of The ZooZoo Commercials For Value Added Services 17114
59 What Can We Learn From Strategy Games 14260
60 The Reverse of Marketing=De-Marketing 18168
61 Is There A Better Way To Sell To Rural Market 12934
62 Why & How Marketers Target Kids 16167
63 Disruptive Innovation: Strategist’s Dilemma 11551
64 Entry Strategies For Automobile Companies In African Markets 14027
65 Park Avenue I.Q: New Name In The World Of Deodorants 17229
66 Flipkart.com - The Success Saga 22381
67 Pester Power: The Influential Kids 12519
68 Destination Branding- How does it Work 13581
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15439
70 Dirty Marketing- Fighting brands unethically 11928
71 Hero Honda Rebranding to Hero MotoCorp 14852
72 Standardize or Localize- A better way to lead markets 12245
73 Critical Success Factors for Devising Strategies for Airline Players 19776
74 Mom and Pop Stores Score Over Giant Supermarkets 11722
75 Regional Aspiration Marketing- A Step Further 11081
76 Value and benefit- The customer perspective 14494
77 Merchandising- The Brand Building Strategy 10359
78 The ill-effects of Globalization 10548
79 Brand Ferrari - The Dream Machine 13473
80 Retail Industry : Boon or Bane ? 13048
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21326
82 Premium Brands- Prestige, Value and Quality 20915
83 JustDial: The Information and Business Listings Directory 24956
84 Corporate branding vs Product branding 13821
85 Sales vs Marketing - Do They complement or compete ? 29695
86 Is Advertising an art of Lying ? 16410
87 Glocalization-The McD and KFC Way ? 13256
88 Breakthrough Products: Entering a New World 25853
89 4 P's of Management 57247
90 Walt Disney: A Magical Brand 16959
91 Evaluating Advertisement Campaigns: Analyzing Customers 10909
92 Brand Manchester United : A Theatre of Dreams 10991
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12589
94 10 Reasons Why Airline Industry is Unique ? 49810
95 Role of Brand Ambassadors in Recession 10812
96 Reverse Pricing - Getting it Right ! 12027
97 Copyright & Trademark violations: Rural Marketing Success ? 15198
98 Premium Niche Marketing: Small World and Big Business 15744
99 Surrogate Advertising: Softly promoting hard products 10644
100 TATA Nano : Khushiyon Ki Chaabi 15031
101 Royal Enfield Bullet - The Indian Cult Brand ! 20475
102 Do Brands have finite lives ? 20444
103 Why Twitter is so successful ? 20092
104 M.R.P: Setting your own price ? 10784
105 The New Age Marketing Warfare ! 13241
 
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