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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22282
8 Fogg Deodorants- Capturing the Market 35162
9 E-commerce - Threat to Traditional Retail? 12406
10 Experience Gifting - A Boom in Gifting Industry 13375
11 Pester Power: Influence of Children in Purchase decision 12092
12 Marketing Through Mascot – Building Brand Identity 12916
13 Reebok’s Rebranding – A Comprehensive Analysis 22651
14 Hindustan Motors Ambassador - The End of an Era 15234
15 Click And Brick Of Bharat Matrimony 12601
16 Marketing 3.0 – Values Driven Marketing 15583
17 DRIP -The Marketing Communication Model 46610
18 How Titan Watches is Still a Market Leader-Brand Identity! 12731
19 Social Media Marketing - A Double Edge Sword 11799
20 Repackaging And Repositioning - Gaining Competitive Advantage 15718
21 Senior Citizens as Target Group 11751
22 Cause Related Marketing: Giving More Than Just Spare Change? 11715
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18337
24 Let’s Get Packing - Importance of Packaging 12018
25 Thums Up - A Thundering Success 14995
26 Rural Marketing: Challenges Opportunities and Beyond 22591
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22432
28 Creative Marketing Communication: Interactive Advertising Campaigns 11532
29 What is Shockvertising? 26535
30 Marketing Through Sports: The Evolution and Future 29390
31 Village Laundry Service, A Story Of The Start Up 12659
32 Being Flawsome - Ensuring Brand Loyalty 15333
33 Chanakya Niti And Marketing Strategies 20821
34 Royal Enfield Bullet - Felt The Thump! 11769
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23673
36 Subliminal Marketing - What You See You May Not See! 15274
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17017
38 Customer Is King – Make The King Happy 25012
39 Marketing Strategies & Innovations In The Services Sector 15111
40 Segmentation Targeting & Positioning-Defining Product Lines 27652
41 Role Of Technology In Marketing 21282
42 How To Create Snob Effect In Marketing? 15256
43 Health Insurance: A Push Or A Pull Product? 11602
44 A Strategic Perspective Of Kerala Tourism 27436
45 Opportunities In Online Marketing 10703
46 Challenges Of Digital Marketing 19323
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11114
48 Then & Now - A Coke Story 14808
49 What's This App - Whatsapp Success Story! 25630
50 Flying High: What Keeps Indigo Going 11895
51 Brand Activation: Bringing Spirit Of Brands To Life 16549
52 Indian Rural Market: The Next Big Thing 24369
53 Oreo – Milky’s Favourite Cookie Turns 100 11218
54 The Happy Birds: Success Story of Angry Birds 12606
55 Tata Motors JLR - The Success Story 15044
56 An Analysis On Lux Beauty Soap 40892
57 Latest Trend In Marketing Environment: Viral Marketing 10317
58 Impact Of The ZooZoo Commercials For Value Added Services 17137
59 What Can We Learn From Strategy Games 14272
60 The Reverse of Marketing=De-Marketing 18187
61 Is There A Better Way To Sell To Rural Market 12945
62 Why & How Marketers Target Kids 16188
63 Disruptive Innovation: Strategist’s Dilemma 11561
64 Entry Strategies For Automobile Companies In African Markets 14036
65 Park Avenue I.Q: New Name In The World Of Deodorants 17242
66 Flipkart.com - The Success Saga 22396
67 Pester Power: The Influential Kids 12532
68 Destination Branding- How does it Work 13591
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15451
70 Dirty Marketing- Fighting brands unethically 11937
71 Hero Honda Rebranding to Hero MotoCorp 14864
72 Standardize or Localize- A better way to lead markets 12255
73 Critical Success Factors for Devising Strategies for Airline Players 19793
74 Mom and Pop Stores Score Over Giant Supermarkets 11737
75 Regional Aspiration Marketing- A Step Further 11094
76 Value and benefit- The customer perspective 14502
77 Merchandising- The Brand Building Strategy 10370
78 The ill-effects of Globalization 10560
79 Brand Ferrari - The Dream Machine 13486
80 Retail Industry : Boon or Bane ? 13058
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21338
82 Premium Brands- Prestige, Value and Quality 20938
83 JustDial: The Information and Business Listings Directory 24979
84 Corporate branding vs Product branding 13835
85 Sales vs Marketing - Do They complement or compete ? 29708
86 Is Advertising an art of Lying ? 16422
87 Glocalization-The McD and KFC Way ? 13269
88 Breakthrough Products: Entering a New World 25871
89 4 P's of Management 57267
90 Walt Disney: A Magical Brand 16977
91 Evaluating Advertisement Campaigns: Analyzing Customers 10917
92 Brand Manchester United : A Theatre of Dreams 11005
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12603
94 10 Reasons Why Airline Industry is Unique ? 49827
95 Role of Brand Ambassadors in Recession 10825
96 Reverse Pricing - Getting it Right ! 12049
97 Copyright & Trademark violations: Rural Marketing Success ? 15211
98 Premium Niche Marketing: Small World and Big Business 15763
99 Surrogate Advertising: Softly promoting hard products 10656
100 TATA Nano : Khushiyon Ki Chaabi 15046
101 Royal Enfield Bullet - The Indian Cult Brand ! 20494
102 Do Brands have finite lives ? 20466
103 Why Twitter is so successful ? 20106
104 M.R.P: Setting your own price ? 10796
105 The New Age Marketing Warfare ! 13254
 
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