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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22503
8 Fogg Deodorants- Capturing the Market 35431
9 E-commerce - Threat to Traditional Retail? 12592
10 Experience Gifting - A Boom in Gifting Industry 13552
11 Pester Power: Influence of Children in Purchase decision 12281
12 Marketing Through Mascot – Building Brand Identity 13104
13 Reebok’s Rebranding – A Comprehensive Analysis 22893
14 Hindustan Motors Ambassador - The End of an Era 15518
15 Click And Brick Of Bharat Matrimony 12785
16 Marketing 3.0 – Values Driven Marketing 15812
17 DRIP -The Marketing Communication Model 46927
18 How Titan Watches is Still a Market Leader-Brand Identity! 12958
19 Social Media Marketing - A Double Edge Sword 11982
20 Repackaging And Repositioning - Gaining Competitive Advantage 15917
21 Senior Citizens as Target Group 11909
22 Cause Related Marketing: Giving More Than Just Spare Change? 11896
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18556
24 Let’s Get Packing - Importance of Packaging 12191
25 Thums Up - A Thundering Success 15258
26 Rural Marketing: Challenges Opportunities and Beyond 22778
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22583
28 Creative Marketing Communication: Interactive Advertising Campaigns 11720
29 What is Shockvertising? 26795
30 Marketing Through Sports: The Evolution and Future 29571
31 Village Laundry Service, A Story Of The Start Up 12947
32 Being Flawsome - Ensuring Brand Loyalty 15537
33 Chanakya Niti And Marketing Strategies 21013
34 Royal Enfield Bullet - Felt The Thump! 11963
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23906
36 Subliminal Marketing - What You See You May Not See! 15441
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17249
38 Customer Is King – Make The King Happy 25200
39 Marketing Strategies & Innovations In The Services Sector 15309
40 Segmentation Targeting & Positioning-Defining Product Lines 27853
41 Role Of Technology In Marketing 21432
42 How To Create Snob Effect In Marketing? 15463
43 Health Insurance: A Push Or A Pull Product? 11744
44 A Strategic Perspective Of Kerala Tourism 27645
45 Opportunities In Online Marketing 10869
46 Challenges Of Digital Marketing 19626
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11268
48 Then & Now - A Coke Story 15007
49 What's This App - Whatsapp Success Story! 25801
50 Flying High: What Keeps Indigo Going 12067
51 Brand Activation: Bringing Spirit Of Brands To Life 16714
52 Indian Rural Market: The Next Big Thing 24529
53 Oreo – Milky’s Favourite Cookie Turns 100 11393
54 The Happy Birds: Success Story of Angry Birds 12834
55 Tata Motors JLR - The Success Story 15283
56 An Analysis On Lux Beauty Soap 41176
57 Latest Trend In Marketing Environment: Viral Marketing 10464
58 Impact Of The ZooZoo Commercials For Value Added Services 17340
59 What Can We Learn From Strategy Games 14432
60 The Reverse of Marketing=De-Marketing 18382
61 Is There A Better Way To Sell To Rural Market 13099
62 Why & How Marketers Target Kids 16422
63 Disruptive Innovation: Strategist’s Dilemma 11727
64 Entry Strategies For Automobile Companies In African Markets 14205
65 Park Avenue I.Q: New Name In The World Of Deodorants 17445
66 Flipkart.com - The Success Saga 22597
67 Pester Power: The Influential Kids 12741
68 Destination Branding- How does it Work 13755
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15618
70 Dirty Marketing- Fighting brands unethically 12128
71 Hero Honda Rebranding to Hero MotoCorp 15083
72 Standardize or Localize- A better way to lead markets 12428
73 Critical Success Factors for Devising Strategies for Airline Players 19974
74 Mom and Pop Stores Score Over Giant Supermarkets 11912
75 Regional Aspiration Marketing- A Step Further 11288
76 Value and benefit- The customer perspective 14657
77 Merchandising- The Brand Building Strategy 10538
78 The ill-effects of Globalization 10720
79 Brand Ferrari - The Dream Machine 13668
80 Retail Industry : Boon or Bane ? 13240
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21540
82 Premium Brands- Prestige, Value and Quality 21184
83 JustDial: The Information and Business Listings Directory 25188
84 Corporate branding vs Product branding 14030
85 Sales vs Marketing - Do They complement or compete ? 29928
86 Is Advertising an art of Lying ? 16599
87 Glocalization-The McD and KFC Way ? 13459
88 Breakthrough Products: Entering a New World 26070
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17176
91 Evaluating Advertisement Campaigns: Analyzing Customers 11094
92 Brand Manchester United : A Theatre of Dreams 11217
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12856
94 10 Reasons Why Airline Industry is Unique ? 50066
95 Role of Brand Ambassadors in Recession 11025
96 Reverse Pricing - Getting it Right ! 12278
97 Copyright & Trademark violations: Rural Marketing Success ? 15429
98 Premium Niche Marketing: Small World and Big Business 16021
99 Surrogate Advertising: Softly promoting hard products 10848
100 TATA Nano : Khushiyon Ki Chaabi 15282
101 Royal Enfield Bullet - The Indian Cult Brand ! 20747
102 Do Brands have finite lives ? 20668
103 Why Twitter is so successful ? 20257
104 M.R.P: Setting your own price ? 10978
105 The New Age Marketing Warfare ! 13434
 
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