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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22481
8 Fogg Deodorants- Capturing the Market 35406
9 E-commerce - Threat to Traditional Retail? 12566
10 Experience Gifting - A Boom in Gifting Industry 13528
11 Pester Power: Influence of Children in Purchase decision 12259
12 Marketing Through Mascot – Building Brand Identity 13077
13 Reebok’s Rebranding – A Comprehensive Analysis 22860
14 Hindustan Motors Ambassador - The End of an Era 15491
15 Click And Brick Of Bharat Matrimony 12765
16 Marketing 3.0 – Values Driven Marketing 15786
17 DRIP -The Marketing Communication Model 46883
18 How Titan Watches is Still a Market Leader-Brand Identity! 12931
19 Social Media Marketing - A Double Edge Sword 11964
20 Repackaging And Repositioning - Gaining Competitive Advantage 15892
21 Senior Citizens as Target Group 11888
22 Cause Related Marketing: Giving More Than Just Spare Change? 11876
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18534
24 Let’s Get Packing - Importance of Packaging 12171
25 Thums Up - A Thundering Success 15235
26 Rural Marketing: Challenges Opportunities and Beyond 22756
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22566
28 Creative Marketing Communication: Interactive Advertising Campaigns 11697
29 What is Shockvertising? 26764
30 Marketing Through Sports: The Evolution and Future 29549
31 Village Laundry Service, A Story Of The Start Up 12918
32 Being Flawsome - Ensuring Brand Loyalty 15513
33 Chanakya Niti And Marketing Strategies 20995
34 Royal Enfield Bullet - Felt The Thump! 11945
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23875
36 Subliminal Marketing - What You See You May Not See! 15415
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17223
38 Customer Is King – Make The King Happy 25177
39 Marketing Strategies & Innovations In The Services Sector 15285
40 Segmentation Targeting & Positioning-Defining Product Lines 27829
41 Role Of Technology In Marketing 21410
42 How To Create Snob Effect In Marketing? 15414
43 Health Insurance: A Push Or A Pull Product? 11721
44 A Strategic Perspective Of Kerala Tourism 27622
45 Opportunities In Online Marketing 10848
46 Challenges Of Digital Marketing 19597
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11252
48 Then & Now - A Coke Story 14981
49 What's This App - Whatsapp Success Story! 25781
50 Flying High: What Keeps Indigo Going 12045
51 Brand Activation: Bringing Spirit Of Brands To Life 16695
52 Indian Rural Market: The Next Big Thing 24509
53 Oreo – Milky’s Favourite Cookie Turns 100 11373
54 The Happy Birds: Success Story of Angry Birds 12805
55 Tata Motors JLR - The Success Story 15258
56 An Analysis On Lux Beauty Soap 41148
57 Latest Trend In Marketing Environment: Viral Marketing 10443
58 Impact Of The ZooZoo Commercials For Value Added Services 17324
59 What Can We Learn From Strategy Games 14410
60 The Reverse of Marketing=De-Marketing 18358
61 Is There A Better Way To Sell To Rural Market 13079
62 Why & How Marketers Target Kids 16396
63 Disruptive Innovation: Strategist’s Dilemma 11705
64 Entry Strategies For Automobile Companies In African Markets 14181
65 Park Avenue I.Q: New Name In The World Of Deodorants 17422
66 Flipkart.com - The Success Saga 22574
67 Pester Power: The Influential Kids 12708
68 Destination Branding- How does it Work 13735
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15597
70 Dirty Marketing- Fighting brands unethically 12099
71 Hero Honda Rebranding to Hero MotoCorp 15053
72 Standardize or Localize- A better way to lead markets 12410
73 Critical Success Factors for Devising Strategies for Airline Players 19951
74 Mom and Pop Stores Score Over Giant Supermarkets 11888
75 Regional Aspiration Marketing- A Step Further 11267
76 Value and benefit- The customer perspective 14636
77 Merchandising- The Brand Building Strategy 10515
78 The ill-effects of Globalization 10702
79 Brand Ferrari - The Dream Machine 13640
80 Retail Industry : Boon or Bane ? 13216
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21513
82 Premium Brands- Prestige, Value and Quality 21160
83 JustDial: The Information and Business Listings Directory 25163
84 Corporate branding vs Product branding 14008
85 Sales vs Marketing - Do They complement or compete ? 29903
86 Is Advertising an art of Lying ? 16577
87 Glocalization-The McD and KFC Way ? 13435
88 Breakthrough Products: Entering a New World 26046
89 4 P's of Management 57470
90 Walt Disney: A Magical Brand 17153
91 Evaluating Advertisement Campaigns: Analyzing Customers 11073
92 Brand Manchester United : A Theatre of Dreams 11198
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12822
94 10 Reasons Why Airline Industry is Unique ? 50039
95 Role of Brand Ambassadors in Recession 11002
96 Reverse Pricing - Getting it Right ! 12248
97 Copyright & Trademark violations: Rural Marketing Success ? 15405
98 Premium Niche Marketing: Small World and Big Business 15990
99 Surrogate Advertising: Softly promoting hard products 10826
100 TATA Nano : Khushiyon Ki Chaabi 15251
101 Royal Enfield Bullet - The Indian Cult Brand ! 20709
102 Do Brands have finite lives ? 20653
103 Why Twitter is so successful ? 20246
104 M.R.P: Setting your own price ? 10957
105 The New Age Marketing Warfare ! 13416
 
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