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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22315
8 Fogg Deodorants- Capturing the Market 35212
9 E-commerce - Threat to Traditional Retail? 12436
10 Experience Gifting - A Boom in Gifting Industry 13402
11 Pester Power: Influence of Children in Purchase decision 12121
12 Marketing Through Mascot – Building Brand Identity 12946
13 Reebok’s Rebranding – A Comprehensive Analysis 22700
14 Hindustan Motors Ambassador - The End of an Era 15273
15 Click And Brick Of Bharat Matrimony 12633
16 Marketing 3.0 – Values Driven Marketing 15617
17 DRIP -The Marketing Communication Model 46676
18 How Titan Watches is Still a Market Leader-Brand Identity! 12773
19 Social Media Marketing - A Double Edge Sword 11826
20 Repackaging And Repositioning - Gaining Competitive Advantage 15743
21 Senior Citizens as Target Group 11775
22 Cause Related Marketing: Giving More Than Just Spare Change? 11746
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18371
24 Let’s Get Packing - Importance of Packaging 12042
25 Thums Up - A Thundering Success 15037
26 Rural Marketing: Challenges Opportunities and Beyond 22620
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22457
28 Creative Marketing Communication: Interactive Advertising Campaigns 11561
29 What is Shockvertising? 26571
30 Marketing Through Sports: The Evolution and Future 29419
31 Village Laundry Service, A Story Of The Start Up 12709
32 Being Flawsome - Ensuring Brand Loyalty 15390
33 Chanakya Niti And Marketing Strategies 20850
34 Royal Enfield Bullet - Felt The Thump! 11799
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23708
36 Subliminal Marketing - What You See You May Not See! 15296
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17056
38 Customer Is King – Make The King Happy 25042
39 Marketing Strategies & Innovations In The Services Sector 15149
40 Segmentation Targeting & Positioning-Defining Product Lines 27687
41 Role Of Technology In Marketing 21308
42 How To Create Snob Effect In Marketing? 15290
43 Health Insurance: A Push Or A Pull Product? 11625
44 A Strategic Perspective Of Kerala Tourism 27467
45 Opportunities In Online Marketing 10727
46 Challenges Of Digital Marketing 19380
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11136
48 Then & Now - A Coke Story 14838
49 What's This App - Whatsapp Success Story! 25660
50 Flying High: What Keeps Indigo Going 11922
51 Brand Activation: Bringing Spirit Of Brands To Life 16574
52 Indian Rural Market: The Next Big Thing 24398
53 Oreo – Milky’s Favourite Cookie Turns 100 11246
54 The Happy Birds: Success Story of Angry Birds 12645
55 Tata Motors JLR - The Success Story 15103
56 An Analysis On Lux Beauty Soap 40944
57 Latest Trend In Marketing Environment: Viral Marketing 10340
58 Impact Of The ZooZoo Commercials For Value Added Services 17195
59 What Can We Learn From Strategy Games 14296
60 The Reverse of Marketing=De-Marketing 18215
61 Is There A Better Way To Sell To Rural Market 12972
62 Why & How Marketers Target Kids 16247
63 Disruptive Innovation: Strategist’s Dilemma 11587
64 Entry Strategies For Automobile Companies In African Markets 14062
65 Park Avenue I.Q: New Name In The World Of Deodorants 17274
66 Flipkart.com - The Success Saga 22431
67 Pester Power: The Influential Kids 12571
68 Destination Branding- How does it Work 13619
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15479
70 Dirty Marketing- Fighting brands unethically 11969
71 Hero Honda Rebranding to Hero MotoCorp 14897
72 Standardize or Localize- A better way to lead markets 12284
73 Critical Success Factors for Devising Strategies for Airline Players 19822
74 Mom and Pop Stores Score Over Giant Supermarkets 11763
75 Regional Aspiration Marketing- A Step Further 11133
76 Value and benefit- The customer perspective 14529
77 Merchandising- The Brand Building Strategy 10397
78 The ill-effects of Globalization 10585
79 Brand Ferrari - The Dream Machine 13514
80 Retail Industry : Boon or Bane ? 13090
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21372
82 Premium Brands- Prestige, Value and Quality 20974
83 JustDial: The Information and Business Listings Directory 25009
84 Corporate branding vs Product branding 13871
85 Sales vs Marketing - Do They complement or compete ? 29758
86 Is Advertising an art of Lying ? 16452
87 Glocalization-The McD and KFC Way ? 13298
88 Breakthrough Products: Entering a New World 25907
89 4 P's of Management 57317
90 Walt Disney: A Magical Brand 17021
91 Evaluating Advertisement Campaigns: Analyzing Customers 10943
92 Brand Manchester United : A Theatre of Dreams 11038
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12639
94 10 Reasons Why Airline Industry is Unique ? 49862
95 Role of Brand Ambassadors in Recession 10857
96 Reverse Pricing - Getting it Right ! 12078
97 Copyright & Trademark violations: Rural Marketing Success ? 15245
98 Premium Niche Marketing: Small World and Big Business 15799
99 Surrogate Advertising: Softly promoting hard products 10680
100 TATA Nano : Khushiyon Ki Chaabi 15076
101 Royal Enfield Bullet - The Indian Cult Brand ! 20526
102 Do Brands have finite lives ? 20532
103 Why Twitter is so successful ? 20137
104 M.R.P: Setting your own price ? 10825
105 The New Age Marketing Warfare ! 13286
 
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