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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22431
8 Fogg Deodorants- Capturing the Market 35369
9 E-commerce - Threat to Traditional Retail? 12536
10 Experience Gifting - A Boom in Gifting Industry 13494
11 Pester Power: Influence of Children in Purchase decision 12226
12 Marketing Through Mascot – Building Brand Identity 13040
13 Reebok’s Rebranding – A Comprehensive Analysis 22810
14 Hindustan Motors Ambassador - The End of an Era 15389
15 Click And Brick Of Bharat Matrimony 12733
16 Marketing 3.0 – Values Driven Marketing 15748
17 DRIP -The Marketing Communication Model 46825
18 How Titan Watches is Still a Market Leader-Brand Identity! 12891
19 Social Media Marketing - A Double Edge Sword 11931
20 Repackaging And Repositioning - Gaining Competitive Advantage 15862
21 Senior Citizens as Target Group 11863
22 Cause Related Marketing: Giving More Than Just Spare Change? 11847
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18494
24 Let’s Get Packing - Importance of Packaging 12142
25 Thums Up - A Thundering Success 15184
26 Rural Marketing: Challenges Opportunities and Beyond 22720
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22537
28 Creative Marketing Communication: Interactive Advertising Campaigns 11656
29 What is Shockvertising? 26725
30 Marketing Through Sports: The Evolution and Future 29514
31 Village Laundry Service, A Story Of The Start Up 12878
32 Being Flawsome - Ensuring Brand Loyalty 15477
33 Chanakya Niti And Marketing Strategies 20957
34 Royal Enfield Bullet - Felt The Thump! 11908
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23839
36 Subliminal Marketing - What You See You May Not See! 15383
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17178
38 Customer Is King – Make The King Happy 25142
39 Marketing Strategies & Innovations In The Services Sector 15248
40 Segmentation Targeting & Positioning-Defining Product Lines 27784
41 Role Of Technology In Marketing 21383
42 How To Create Snob Effect In Marketing? 15375
43 Health Insurance: A Push Or A Pull Product? 11697
44 A Strategic Perspective Of Kerala Tourism 27582
45 Opportunities In Online Marketing 10810
46 Challenges Of Digital Marketing 19554
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11223
48 Then & Now - A Coke Story 14936
49 What's This App - Whatsapp Success Story! 25750
50 Flying High: What Keeps Indigo Going 12018
51 Brand Activation: Bringing Spirit Of Brands To Life 16665
52 Indian Rural Market: The Next Big Thing 24486
53 Oreo – Milky’s Favourite Cookie Turns 100 11338
54 The Happy Birds: Success Story of Angry Birds 12764
55 Tata Motors JLR - The Success Story 15217
56 An Analysis On Lux Beauty Soap 41099
57 Latest Trend In Marketing Environment: Viral Marketing 10417
58 Impact Of The ZooZoo Commercials For Value Added Services 17289
59 What Can We Learn From Strategy Games 14377
60 The Reverse of Marketing=De-Marketing 18319
61 Is There A Better Way To Sell To Rural Market 13049
62 Why & How Marketers Target Kids 16358
63 Disruptive Innovation: Strategist’s Dilemma 11671
64 Entry Strategies For Automobile Companies In African Markets 14150
65 Park Avenue I.Q: New Name In The World Of Deodorants 17392
66 Flipkart.com - The Success Saga 22540
67 Pester Power: The Influential Kids 12669
68 Destination Branding- How does it Work 13701
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15568
70 Dirty Marketing- Fighting brands unethically 12063
71 Hero Honda Rebranding to Hero MotoCorp 15009
72 Standardize or Localize- A better way to lead markets 12384
73 Critical Success Factors for Devising Strategies for Airline Players 19920
74 Mom and Pop Stores Score Over Giant Supermarkets 11855
75 Regional Aspiration Marketing- A Step Further 11232
76 Value and benefit- The customer perspective 14608
77 Merchandising- The Brand Building Strategy 10486
78 The ill-effects of Globalization 10668
79 Brand Ferrari - The Dream Machine 13599
80 Retail Industry : Boon or Bane ? 13183
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21476
82 Premium Brands- Prestige, Value and Quality 21111
83 JustDial: The Information and Business Listings Directory 25124
84 Corporate branding vs Product branding 13972
85 Sales vs Marketing - Do They complement or compete ? 29867
86 Is Advertising an art of Lying ? 16544
87 Glocalization-The McD and KFC Way ? 13398
88 Breakthrough Products: Entering a New World 26010
89 4 P's of Management 57434
90 Walt Disney: A Magical Brand 17117
91 Evaluating Advertisement Campaigns: Analyzing Customers 11036
92 Brand Manchester United : A Theatre of Dreams 11156
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12746
94 10 Reasons Why Airline Industry is Unique ? 49997
95 Role of Brand Ambassadors in Recession 10971
96 Reverse Pricing - Getting it Right ! 12211
97 Copyright & Trademark violations: Rural Marketing Success ? 15368
98 Premium Niche Marketing: Small World and Big Business 15946
99 Surrogate Advertising: Softly promoting hard products 10795
100 TATA Nano : Khushiyon Ki Chaabi 15214
101 Royal Enfield Bullet - The Indian Cult Brand ! 20665
102 Do Brands have finite lives ? 20628
103 Why Twitter is so successful ? 20218
104 M.R.P: Setting your own price ? 10930
105 The New Age Marketing Warfare ! 13383
 
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