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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22414
8 Fogg Deodorants- Capturing the Market 35352
9 E-commerce - Threat to Traditional Retail? 12524
10 Experience Gifting - A Boom in Gifting Industry 13484
11 Pester Power: Influence of Children in Purchase decision 12217
12 Marketing Through Mascot – Building Brand Identity 13029
13 Reebok’s Rebranding – A Comprehensive Analysis 22796
14 Hindustan Motors Ambassador - The End of an Era 15378
15 Click And Brick Of Bharat Matrimony 12724
16 Marketing 3.0 – Values Driven Marketing 15729
17 DRIP -The Marketing Communication Model 46808
18 How Titan Watches is Still a Market Leader-Brand Identity! 12877
19 Social Media Marketing - A Double Edge Sword 11920
20 Repackaging And Repositioning - Gaining Competitive Advantage 15848
21 Senior Citizens as Target Group 11850
22 Cause Related Marketing: Giving More Than Just Spare Change? 11834
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18481
24 Let’s Get Packing - Importance of Packaging 12128
25 Thums Up - A Thundering Success 15173
26 Rural Marketing: Challenges Opportunities and Beyond 22709
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22528
28 Creative Marketing Communication: Interactive Advertising Campaigns 11645
29 What is Shockvertising? 26706
30 Marketing Through Sports: The Evolution and Future 29506
31 Village Laundry Service, A Story Of The Start Up 12856
32 Being Flawsome - Ensuring Brand Loyalty 15469
33 Chanakya Niti And Marketing Strategies 20949
34 Royal Enfield Bullet - Felt The Thump! 11897
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23824
36 Subliminal Marketing - What You See You May Not See! 15375
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17171
38 Customer Is King – Make The King Happy 25133
39 Marketing Strategies & Innovations In The Services Sector 15237
40 Segmentation Targeting & Positioning-Defining Product Lines 27774
41 Role Of Technology In Marketing 21375
42 How To Create Snob Effect In Marketing? 15366
43 Health Insurance: A Push Or A Pull Product? 11686
44 A Strategic Perspective Of Kerala Tourism 27568
45 Opportunities In Online Marketing 10801
46 Challenges Of Digital Marketing 19535
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11210
48 Then & Now - A Coke Story 14921
49 What's This App - Whatsapp Success Story! 25741
50 Flying High: What Keeps Indigo Going 12006
51 Brand Activation: Bringing Spirit Of Brands To Life 16657
52 Indian Rural Market: The Next Big Thing 24476
53 Oreo – Milky’s Favourite Cookie Turns 100 11322
54 The Happy Birds: Success Story of Angry Birds 12753
55 Tata Motors JLR - The Success Story 15209
56 An Analysis On Lux Beauty Soap 41076
57 Latest Trend In Marketing Environment: Viral Marketing 10409
58 Impact Of The ZooZoo Commercials For Value Added Services 17280
59 What Can We Learn From Strategy Games 14366
60 The Reverse of Marketing=De-Marketing 18306
61 Is There A Better Way To Sell To Rural Market 13042
62 Why & How Marketers Target Kids 16348
63 Disruptive Innovation: Strategist’s Dilemma 11663
64 Entry Strategies For Automobile Companies In African Markets 14139
65 Park Avenue I.Q: New Name In The World Of Deodorants 17378
66 Flipkart.com - The Success Saga 22526
67 Pester Power: The Influential Kids 12659
68 Destination Branding- How does it Work 13691
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15557
70 Dirty Marketing- Fighting brands unethically 12053
71 Hero Honda Rebranding to Hero MotoCorp 15000
72 Standardize or Localize- A better way to lead markets 12375
73 Critical Success Factors for Devising Strategies for Airline Players 19910
74 Mom and Pop Stores Score Over Giant Supermarkets 11844
75 Regional Aspiration Marketing- A Step Further 11219
76 Value and benefit- The customer perspective 14598
77 Merchandising- The Brand Building Strategy 10473
78 The ill-effects of Globalization 10661
79 Brand Ferrari - The Dream Machine 13591
80 Retail Industry : Boon or Bane ? 13173
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21464
82 Premium Brands- Prestige, Value and Quality 21090
83 JustDial: The Information and Business Listings Directory 25110
84 Corporate branding vs Product branding 13966
85 Sales vs Marketing - Do They complement or compete ? 29856
86 Is Advertising an art of Lying ? 16531
87 Glocalization-The McD and KFC Way ? 13388
88 Breakthrough Products: Entering a New World 25994
89 4 P's of Management 57422
90 Walt Disney: A Magical Brand 17108
91 Evaluating Advertisement Campaigns: Analyzing Customers 11030
92 Brand Manchester United : A Theatre of Dreams 11146
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12733
94 10 Reasons Why Airline Industry is Unique ? 49983
95 Role of Brand Ambassadors in Recession 10957
96 Reverse Pricing - Getting it Right ! 12197
97 Copyright & Trademark violations: Rural Marketing Success ? 15355
98 Premium Niche Marketing: Small World and Big Business 15933
99 Surrogate Advertising: Softly promoting hard products 10781
100 TATA Nano : Khushiyon Ki Chaabi 15200
101 Royal Enfield Bullet - The Indian Cult Brand ! 20643
102 Do Brands have finite lives ? 20617
103 Why Twitter is so successful ? 20214
104 M.R.P: Setting your own price ? 10920
105 The New Age Marketing Warfare ! 13377
 
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