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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22745
8 Fogg Deodorants- Capturing the Market 35678
9 E-commerce - Threat to Traditional Retail? 12719
10 Experience Gifting - A Boom in Gifting Industry 13720
11 Pester Power: Influence of Children in Purchase decision 12423
12 Marketing Through Mascot – Building Brand Identity 13303
13 Reebok’s Rebranding – A Comprehensive Analysis 23146
14 Hindustan Motors Ambassador - The End of an Era 15749
15 Click And Brick Of Bharat Matrimony 12993
16 Marketing 3.0 – Values Driven Marketing 15987
17 DRIP -The Marketing Communication Model 47174
18 How Titan Watches is Still a Market Leader-Brand Identity! 13164
19 Social Media Marketing - A Double Edge Sword 12118
20 Repackaging And Repositioning - Gaining Competitive Advantage 16059
21 Senior Citizens as Target Group 12057
22 Cause Related Marketing: Giving More Than Just Spare Change? 12036
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18732
24 Let’s Get Packing - Importance of Packaging 12342
25 Thums Up - A Thundering Success 15576
26 Rural Marketing: Challenges Opportunities and Beyond 22941
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22713
28 Creative Marketing Communication: Interactive Advertising Campaigns 11855
29 What is Shockvertising? 27049
30 Marketing Through Sports: The Evolution and Future 29712
31 Village Laundry Service, A Story Of The Start Up 13211
32 Being Flawsome - Ensuring Brand Loyalty 15703
33 Chanakya Niti And Marketing Strategies 21247
34 Royal Enfield Bullet - Felt The Thump! 12246
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24080
36 Subliminal Marketing - What You See You May Not See! 15580
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17416
38 Customer Is King – Make The King Happy 25353
39 Marketing Strategies & Innovations In The Services Sector 15459
40 Segmentation Targeting & Positioning-Defining Product Lines 28023
41 Role Of Technology In Marketing 21554
42 How To Create Snob Effect In Marketing? 15656
43 Health Insurance: A Push Or A Pull Product? 11872
44 A Strategic Perspective Of Kerala Tourism 27809
45 Opportunities In Online Marketing 11013
46 Challenges Of Digital Marketing 19846
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11430
48 Then & Now - A Coke Story 15221
49 What's This App - Whatsapp Success Story! 25952
50 Flying High: What Keeps Indigo Going 12258
51 Brand Activation: Bringing Spirit Of Brands To Life 16854
52 Indian Rural Market: The Next Big Thing 24691
53 Oreo – Milky’s Favourite Cookie Turns 100 11570
54 The Happy Birds: Success Story of Angry Birds 13039
55 Tata Motors JLR - The Success Story 15482
56 An Analysis On Lux Beauty Soap 41469
57 Latest Trend In Marketing Environment: Viral Marketing 10631
58 Impact Of The ZooZoo Commercials For Value Added Services 17498
59 What Can We Learn From Strategy Games 14553
60 The Reverse of Marketing=De-Marketing 18557
61 Is There A Better Way To Sell To Rural Market 13243
62 Why & How Marketers Target Kids 16615
63 Disruptive Innovation: Strategist’s Dilemma 11859
64 Entry Strategies For Automobile Companies In African Markets 14360
65 Park Avenue I.Q: New Name In The World Of Deodorants 17604
66 Flipkart.com - The Success Saga 22763
67 Pester Power: The Influential Kids 12910
68 Destination Branding- How does it Work 13903
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15776
70 Dirty Marketing- Fighting brands unethically 12279
71 Hero Honda Rebranding to Hero MotoCorp 15371
72 Standardize or Localize- A better way to lead markets 12568
73 Critical Success Factors for Devising Strategies for Airline Players 20124
74 Mom and Pop Stores Score Over Giant Supermarkets 12168
75 Regional Aspiration Marketing- A Step Further 11429
76 Value and benefit- The customer perspective 14794
77 Merchandising- The Brand Building Strategy 10666
78 The ill-effects of Globalization 10860
79 Brand Ferrari - The Dream Machine 13825
80 Retail Industry : Boon or Bane ? 13382
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21710
82 Premium Brands- Prestige, Value and Quality 21472
83 JustDial: The Information and Business Listings Directory 25393
84 Corporate branding vs Product branding 14177
85 Sales vs Marketing - Do They complement or compete ? 30084
86 Is Advertising an art of Lying ? 16772
87 Glocalization-The McD and KFC Way ? 13631
88 Breakthrough Products: Entering a New World 26223
89 4 P's of Management 57677
90 Walt Disney: A Magical Brand 17332
91 Evaluating Advertisement Campaigns: Analyzing Customers 11230
92 Brand Manchester United : A Theatre of Dreams 11396
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13049
94 10 Reasons Why Airline Industry is Unique ? 50255
95 Role of Brand Ambassadors in Recession 11186
96 Reverse Pricing - Getting it Right ! 12447
97 Copyright & Trademark violations: Rural Marketing Success ? 15590
98 Premium Niche Marketing: Small World and Big Business 16218
99 Surrogate Advertising: Softly promoting hard products 11028
100 TATA Nano : Khushiyon Ki Chaabi 15501
101 Royal Enfield Bullet - The Indian Cult Brand ! 21123
102 Do Brands have finite lives ? 20813
103 Why Twitter is so successful ? 20386
104 M.R.P: Setting your own price ? 11128
105 The New Age Marketing Warfare ! 13595
 
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