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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21509
8 Fogg Deodorants- Capturing the Market 34348
9 E-commerce - Threat to Traditional Retail? 11800
10 Experience Gifting - A Boom in Gifting Industry 12970
11 Pester Power: Influence of Children in Purchase decision 11414
12 Marketing Through Mascot – Building Brand Identity 12420
13 Reebok’s Rebranding – A Comprehensive Analysis 21570
14 Hindustan Motors Ambassador - The End of an Era 14457
15 Click And Brick Of Bharat Matrimony 11907
16 Marketing 3.0 – Values Driven Marketing 14680
17 DRIP -The Marketing Communication Model 45383
18 How Titan Watches is Still a Market Leader-Brand Identity! 12115
19 Social Media Marketing - A Double Edge Sword 11347
20 Repackaging And Repositioning - Gaining Competitive Advantage 15109
21 Senior Citizens as Target Group 11146
22 Cause Related Marketing: Giving More Than Just Spare Change? 11234
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17685
24 Let’s Get Packing - Importance of Packaging 11624
25 Thums Up - A Thundering Success 14099
26 Rural Marketing: Challenges Opportunities and Beyond 22045
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22046
28 Creative Marketing Communication: Interactive Advertising Campaigns 11003
29 What is Shockvertising? 25745
30 Marketing Through Sports: The Evolution and Future 28987
31 Village Laundry Service, A Story Of The Start Up 11832
32 Being Flawsome - Ensuring Brand Loyalty 14863
33 Chanakya Niti And Marketing Strategies 20248
34 Royal Enfield Bullet - Felt The Thump! 11110
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22775
36 Subliminal Marketing - What You See You May Not See! 14798
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16261
38 Customer Is King – Make The King Happy 24277
39 Marketing Strategies & Innovations In The Services Sector 14418
40 Segmentation Targeting & Positioning-Defining Product Lines 27086
41 Role Of Technology In Marketing 20911
42 How To Create Snob Effect In Marketing? 14703
43 Health Insurance: A Push Or A Pull Product? 11189
44 A Strategic Perspective Of Kerala Tourism 26800
45 Opportunities In Online Marketing 10321
46 Challenges Of Digital Marketing 18519
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10651
48 Then & Now - A Coke Story 14300
49 What's This App - Whatsapp Success Story! 25233
50 Flying High: What Keeps Indigo Going 11279
51 Brand Activation: Bringing Spirit Of Brands To Life 16056
52 Indian Rural Market: The Next Big Thing 23969
53 Oreo – Milky’s Favourite Cookie Turns 100 10731
54 The Happy Birds: Success Story of Angry Birds 11837
55 Tata Motors JLR - The Success Story 14438
56 An Analysis On Lux Beauty Soap 39706
57 Latest Trend In Marketing Environment: Viral Marketing 9929
58 Impact Of The ZooZoo Commercials For Value Added Services 16403
59 What Can We Learn From Strategy Games 13912
60 The Reverse of Marketing=De-Marketing 17436
61 Is There A Better Way To Sell To Rural Market 12420
62 Why & How Marketers Target Kids 15444
63 Disruptive Innovation: Strategist’s Dilemma 10887
64 Entry Strategies For Automobile Companies In African Markets 13632
65 Park Avenue I.Q: New Name In The World Of Deodorants 16763
66 Flipkart.com - The Success Saga 21759
67 Pester Power: The Influential Kids 11993
68 Destination Branding- How does it Work 13206
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14919
70 Dirty Marketing- Fighting brands unethically 11380
71 Hero Honda Rebranding to Hero MotoCorp 14146
72 Standardize or Localize- A better way to lead markets 11769
73 Critical Success Factors for Devising Strategies for Airline Players 19109
74 Mom and Pop Stores Score Over Giant Supermarkets 11247
75 Regional Aspiration Marketing- A Step Further 10601
76 Value and benefit- The customer perspective 14142
77 Merchandising- The Brand Building Strategy 9977
78 The ill-effects of Globalization 10213
79 Brand Ferrari - The Dream Machine 13011
80 Retail Industry : Boon or Bane ? 12646
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20779
82 Premium Brands- Prestige, Value and Quality 19984
83 JustDial: The Information and Business Listings Directory 24070
84 Corporate branding vs Product branding 13395
85 Sales vs Marketing - Do They complement or compete ? 29033
86 Is Advertising an art of Lying ? 15988
87 Glocalization-The McD and KFC Way ? 12678
88 Breakthrough Products: Entering a New World 25287
89 4 P's of Management 56532
90 Walt Disney: A Magical Brand 16388
91 Evaluating Advertisement Campaigns: Analyzing Customers 10435
92 Brand Manchester United : A Theatre of Dreams 10478
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12157
94 10 Reasons Why Airline Industry is Unique ? 49077
95 Role of Brand Ambassadors in Recession 10293
96 Reverse Pricing - Getting it Right ! 11527
97 Copyright & Trademark violations: Rural Marketing Success ? 14755
98 Premium Niche Marketing: Small World and Big Business 15089
99 Surrogate Advertising: Softly promoting hard products 10254
100 TATA Nano : Khushiyon Ki Chaabi 14420
101 Royal Enfield Bullet - The Indian Cult Brand ! 19846
102 Do Brands have finite lives ? 19948
103 Why Twitter is so successful ? 19619
104 M.R.P: Setting your own price ? 10296
105 The New Age Marketing Warfare ! 12778
 
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