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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22408
8 Fogg Deodorants- Capturing the Market 35339
9 E-commerce - Threat to Traditional Retail? 12520
10 Experience Gifting - A Boom in Gifting Industry 13481
11 Pester Power: Influence of Children in Purchase decision 12211
12 Marketing Through Mascot – Building Brand Identity 13027
13 Reebok’s Rebranding – A Comprehensive Analysis 22792
14 Hindustan Motors Ambassador - The End of an Era 15373
15 Click And Brick Of Bharat Matrimony 12721
16 Marketing 3.0 – Values Driven Marketing 15723
17 DRIP -The Marketing Communication Model 46802
18 How Titan Watches is Still a Market Leader-Brand Identity! 12872
19 Social Media Marketing - A Double Edge Sword 11912
20 Repackaging And Repositioning - Gaining Competitive Advantage 15846
21 Senior Citizens as Target Group 11846
22 Cause Related Marketing: Giving More Than Just Spare Change? 11829
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18475
24 Let’s Get Packing - Importance of Packaging 12125
25 Thums Up - A Thundering Success 15166
26 Rural Marketing: Challenges Opportunities and Beyond 22703
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22526
28 Creative Marketing Communication: Interactive Advertising Campaigns 11641
29 What is Shockvertising? 26699
30 Marketing Through Sports: The Evolution and Future 29500
31 Village Laundry Service, A Story Of The Start Up 12842
32 Being Flawsome - Ensuring Brand Loyalty 15463
33 Chanakya Niti And Marketing Strategies 20944
34 Royal Enfield Bullet - Felt The Thump! 11890
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23821
36 Subliminal Marketing - What You See You May Not See! 15371
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17163
38 Customer Is King – Make The King Happy 25123
39 Marketing Strategies & Innovations In The Services Sector 15230
40 Segmentation Targeting & Positioning-Defining Product Lines 27766
41 Role Of Technology In Marketing 21371
42 How To Create Snob Effect In Marketing? 15360
43 Health Insurance: A Push Or A Pull Product? 11683
44 A Strategic Perspective Of Kerala Tourism 27564
45 Opportunities In Online Marketing 10795
46 Challenges Of Digital Marketing 19529
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11207
48 Then & Now - A Coke Story 14917
49 What's This App - Whatsapp Success Story! 25733
50 Flying High: What Keeps Indigo Going 12001
51 Brand Activation: Bringing Spirit Of Brands To Life 16653
52 Indian Rural Market: The Next Big Thing 24472
53 Oreo – Milky’s Favourite Cookie Turns 100 11319
54 The Happy Birds: Success Story of Angry Birds 12749
55 Tata Motors JLR - The Success Story 15204
56 An Analysis On Lux Beauty Soap 41064
57 Latest Trend In Marketing Environment: Viral Marketing 10406
58 Impact Of The ZooZoo Commercials For Value Added Services 17274
59 What Can We Learn From Strategy Games 14363
60 The Reverse of Marketing=De-Marketing 18299
61 Is There A Better Way To Sell To Rural Market 13037
62 Why & How Marketers Target Kids 16342
63 Disruptive Innovation: Strategist’s Dilemma 11657
64 Entry Strategies For Automobile Companies In African Markets 14135
65 Park Avenue I.Q: New Name In The World Of Deodorants 17373
66 Flipkart.com - The Success Saga 22522
67 Pester Power: The Influential Kids 12655
68 Destination Branding- How does it Work 13689
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15554
70 Dirty Marketing- Fighting brands unethically 12049
71 Hero Honda Rebranding to Hero MotoCorp 14994
72 Standardize or Localize- A better way to lead markets 12368
73 Critical Success Factors for Devising Strategies for Airline Players 19903
74 Mom and Pop Stores Score Over Giant Supermarkets 11841
75 Regional Aspiration Marketing- A Step Further 11217
76 Value and benefit- The customer perspective 14595
77 Merchandising- The Brand Building Strategy 10469
78 The ill-effects of Globalization 10658
79 Brand Ferrari - The Dream Machine 13585
80 Retail Industry : Boon or Bane ? 13171
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21459
82 Premium Brands- Prestige, Value and Quality 21084
83 JustDial: The Information and Business Listings Directory 25107
84 Corporate branding vs Product branding 13960
85 Sales vs Marketing - Do They complement or compete ? 29852
86 Is Advertising an art of Lying ? 16528
87 Glocalization-The McD and KFC Way ? 13381
88 Breakthrough Products: Entering a New World 25992
89 4 P's of Management 57417
90 Walt Disney: A Magical Brand 17103
91 Evaluating Advertisement Campaigns: Analyzing Customers 11024
92 Brand Manchester United : A Theatre of Dreams 11139
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12731
94 10 Reasons Why Airline Industry is Unique ? 49977
95 Role of Brand Ambassadors in Recession 10952
96 Reverse Pricing - Getting it Right ! 12189
97 Copyright & Trademark violations: Rural Marketing Success ? 15351
98 Premium Niche Marketing: Small World and Big Business 15925
99 Surrogate Advertising: Softly promoting hard products 10776
100 TATA Nano : Khushiyon Ki Chaabi 15191
101 Royal Enfield Bullet - The Indian Cult Brand ! 20628
102 Do Brands have finite lives ? 20611
103 Why Twitter is so successful ? 20208
104 M.R.P: Setting your own price ? 10912
105 The New Age Marketing Warfare ! 13373
 
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