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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22298
8 Fogg Deodorants- Capturing the Market 35191
9 E-commerce - Threat to Traditional Retail? 12425
10 Experience Gifting - A Boom in Gifting Industry 13388
11 Pester Power: Influence of Children in Purchase decision 12110
12 Marketing Through Mascot – Building Brand Identity 12932
13 Reebok’s Rebranding – A Comprehensive Analysis 22682
14 Hindustan Motors Ambassador - The End of an Era 15251
15 Click And Brick Of Bharat Matrimony 12616
16 Marketing 3.0 – Values Driven Marketing 15600
17 DRIP -The Marketing Communication Model 46648
18 How Titan Watches is Still a Market Leader-Brand Identity! 12750
19 Social Media Marketing - A Double Edge Sword 11814
20 Repackaging And Repositioning - Gaining Competitive Advantage 15730
21 Senior Citizens as Target Group 11764
22 Cause Related Marketing: Giving More Than Just Spare Change? 11732
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18352
24 Let’s Get Packing - Importance of Packaging 12031
25 Thums Up - A Thundering Success 15020
26 Rural Marketing: Challenges Opportunities and Beyond 22611
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22442
28 Creative Marketing Communication: Interactive Advertising Campaigns 11548
29 What is Shockvertising? 26552
30 Marketing Through Sports: The Evolution and Future 29410
31 Village Laundry Service, A Story Of The Start Up 12684
32 Being Flawsome - Ensuring Brand Loyalty 15362
33 Chanakya Niti And Marketing Strategies 20835
34 Royal Enfield Bullet - Felt The Thump! 11786
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23692
36 Subliminal Marketing - What You See You May Not See! 15285
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17039
38 Customer Is King – Make The King Happy 25028
39 Marketing Strategies & Innovations In The Services Sector 15130
40 Segmentation Targeting & Positioning-Defining Product Lines 27671
41 Role Of Technology In Marketing 21294
42 How To Create Snob Effect In Marketing? 15276
43 Health Insurance: A Push Or A Pull Product? 11611
44 A Strategic Perspective Of Kerala Tourism 27455
45 Opportunities In Online Marketing 10718
46 Challenges Of Digital Marketing 19354
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11123
48 Then & Now - A Coke Story 14824
49 What's This App - Whatsapp Success Story! 25649
50 Flying High: What Keeps Indigo Going 11910
51 Brand Activation: Bringing Spirit Of Brands To Life 16564
52 Indian Rural Market: The Next Big Thing 24381
53 Oreo – Milky’s Favourite Cookie Turns 100 11231
54 The Happy Birds: Success Story of Angry Birds 12625
55 Tata Motors JLR - The Success Story 15076
56 An Analysis On Lux Beauty Soap 40919
57 Latest Trend In Marketing Environment: Viral Marketing 10329
58 Impact Of The ZooZoo Commercials For Value Added Services 17169
59 What Can We Learn From Strategy Games 14284
60 The Reverse of Marketing=De-Marketing 18202
61 Is There A Better Way To Sell To Rural Market 12957
62 Why & How Marketers Target Kids 16225
63 Disruptive Innovation: Strategist’s Dilemma 11573
64 Entry Strategies For Automobile Companies In African Markets 14049
65 Park Avenue I.Q: New Name In The World Of Deodorants 17259
66 Flipkart.com - The Success Saga 22413
67 Pester Power: The Influential Kids 12553
68 Destination Branding- How does it Work 13605
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15466
70 Dirty Marketing- Fighting brands unethically 11953
71 Hero Honda Rebranding to Hero MotoCorp 14879
72 Standardize or Localize- A better way to lead markets 12270
73 Critical Success Factors for Devising Strategies for Airline Players 19807
74 Mom and Pop Stores Score Over Giant Supermarkets 11751
75 Regional Aspiration Marketing- A Step Further 11118
76 Value and benefit- The customer perspective 14515
77 Merchandising- The Brand Building Strategy 10383
78 The ill-effects of Globalization 10573
79 Brand Ferrari - The Dream Machine 13504
80 Retail Industry : Boon or Bane ? 13075
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21357
82 Premium Brands- Prestige, Value and Quality 20960
83 JustDial: The Information and Business Listings Directory 24993
84 Corporate branding vs Product branding 13851
85 Sales vs Marketing - Do They complement or compete ? 29734
86 Is Advertising an art of Lying ? 16439
87 Glocalization-The McD and KFC Way ? 13286
88 Breakthrough Products: Entering a New World 25892
89 4 P's of Management 57295
90 Walt Disney: A Magical Brand 17001
91 Evaluating Advertisement Campaigns: Analyzing Customers 10934
92 Brand Manchester United : A Theatre of Dreams 11025
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12623
94 10 Reasons Why Airline Industry is Unique ? 49847
95 Role of Brand Ambassadors in Recession 10842
96 Reverse Pricing - Getting it Right ! 12066
97 Copyright & Trademark violations: Rural Marketing Success ? 15231
98 Premium Niche Marketing: Small World and Big Business 15784
99 Surrogate Advertising: Softly promoting hard products 10669
100 TATA Nano : Khushiyon Ki Chaabi 15064
101 Royal Enfield Bullet - The Indian Cult Brand ! 20512
102 Do Brands have finite lives ? 20504
103 Why Twitter is so successful ? 20122
104 M.R.P: Setting your own price ? 10815
105 The New Age Marketing Warfare ! 13275
 
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