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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22677
8 Fogg Deodorants- Capturing the Market 35602
9 E-commerce - Threat to Traditional Retail? 12684
10 Experience Gifting - A Boom in Gifting Industry 13676
11 Pester Power: Influence of Children in Purchase decision 12387
12 Marketing Through Mascot – Building Brand Identity 13228
13 Reebok’s Rebranding – A Comprehensive Analysis 23053
14 Hindustan Motors Ambassador - The End of an Era 15678
15 Click And Brick Of Bharat Matrimony 12933
16 Marketing 3.0 – Values Driven Marketing 15933
17 DRIP -The Marketing Communication Model 47104
18 How Titan Watches is Still a Market Leader-Brand Identity! 13090
19 Social Media Marketing - A Double Edge Sword 12071
20 Repackaging And Repositioning - Gaining Competitive Advantage 16010
21 Senior Citizens as Target Group 12010
22 Cause Related Marketing: Giving More Than Just Spare Change? 11995
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18680
24 Let’s Get Packing - Importance of Packaging 12293
25 Thums Up - A Thundering Success 15481
26 Rural Marketing: Challenges Opportunities and Beyond 22901
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22669
28 Creative Marketing Communication: Interactive Advertising Campaigns 11809
29 What is Shockvertising? 26967
30 Marketing Through Sports: The Evolution and Future 29672
31 Village Laundry Service, A Story Of The Start Up 13140
32 Being Flawsome - Ensuring Brand Loyalty 15642
33 Chanakya Niti And Marketing Strategies 21148
34 Royal Enfield Bullet - Felt The Thump! 12135
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24030
36 Subliminal Marketing - What You See You May Not See! 15540
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17367
38 Customer Is King – Make The King Happy 25304
39 Marketing Strategies & Innovations In The Services Sector 15412
40 Segmentation Targeting & Positioning-Defining Product Lines 27973
41 Role Of Technology In Marketing 21515
42 How To Create Snob Effect In Marketing? 15578
43 Health Insurance: A Push Or A Pull Product? 11829
44 A Strategic Perspective Of Kerala Tourism 27763
45 Opportunities In Online Marketing 10966
46 Challenges Of Digital Marketing 19788
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11379
48 Then & Now - A Coke Story 15151
49 What's This App - Whatsapp Success Story! 25906
50 Flying High: What Keeps Indigo Going 12183
51 Brand Activation: Bringing Spirit Of Brands To Life 16815
52 Indian Rural Market: The Next Big Thing 24649
53 Oreo – Milky’s Favourite Cookie Turns 100 11519
54 The Happy Birds: Success Story of Angry Birds 12969
55 Tata Motors JLR - The Success Story 15419
56 An Analysis On Lux Beauty Soap 41373
57 Latest Trend In Marketing Environment: Viral Marketing 10589
58 Impact Of The ZooZoo Commercials For Value Added Services 17449
59 What Can We Learn From Strategy Games 14514
60 The Reverse of Marketing=De-Marketing 18502
61 Is There A Better Way To Sell To Rural Market 13201
62 Why & How Marketers Target Kids 16552
63 Disruptive Innovation: Strategist’s Dilemma 11818
64 Entry Strategies For Automobile Companies In African Markets 14301
65 Park Avenue I.Q: New Name In The World Of Deodorants 17558
66 Flipkart.com - The Success Saga 22720
67 Pester Power: The Influential Kids 12858
68 Destination Branding- How does it Work 13860
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15732
70 Dirty Marketing- Fighting brands unethically 12234
71 Hero Honda Rebranding to Hero MotoCorp 15295
72 Standardize or Localize- A better way to lead markets 12530
73 Critical Success Factors for Devising Strategies for Airline Players 20078
74 Mom and Pop Stores Score Over Giant Supermarkets 12075
75 Regional Aspiration Marketing- A Step Further 11384
76 Value and benefit- The customer perspective 14749
77 Merchandising- The Brand Building Strategy 10634
78 The ill-effects of Globalization 10812
79 Brand Ferrari - The Dream Machine 13776
80 Retail Industry : Boon or Bane ? 13336
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21657
82 Premium Brands- Prestige, Value and Quality 21373
83 JustDial: The Information and Business Listings Directory 25317
84 Corporate branding vs Product branding 14133
85 Sales vs Marketing - Do They complement or compete ? 30038
86 Is Advertising an art of Lying ? 16713
87 Glocalization-The McD and KFC Way ? 13572
88 Breakthrough Products: Entering a New World 26177
89 4 P's of Management 57615
90 Walt Disney: A Magical Brand 17280
91 Evaluating Advertisement Campaigns: Analyzing Customers 11191
92 Brand Manchester United : A Theatre of Dreams 11335
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12977
94 10 Reasons Why Airline Industry is Unique ? 50203
95 Role of Brand Ambassadors in Recession 11137
96 Reverse Pricing - Getting it Right ! 12392
97 Copyright & Trademark violations: Rural Marketing Success ? 15542
98 Premium Niche Marketing: Small World and Big Business 16156
99 Surrogate Advertising: Softly promoting hard products 10961
100 TATA Nano : Khushiyon Ki Chaabi 15431
101 Royal Enfield Bullet - The Indian Cult Brand ! 21003
102 Do Brands have finite lives ? 20760
103 Why Twitter is so successful ? 20340
104 M.R.P: Setting your own price ? 11076
105 The New Age Marketing Warfare ! 13540
 
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