1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22190
8 Fogg Deodorants- Capturing the Market 35030
9 E-commerce - Threat to Traditional Retail? 12332
10 Experience Gifting - A Boom in Gifting Industry 13309
11 Pester Power: Influence of Children in Purchase decision 11983
12 Marketing Through Mascot – Building Brand Identity 12833
13 Reebok’s Rebranding – A Comprehensive Analysis 22518
14 Hindustan Motors Ambassador - The End of an Era 15120
15 Click And Brick Of Bharat Matrimony 12509
16 Marketing 3.0 – Values Driven Marketing 15447
17 DRIP -The Marketing Communication Model 46394
18 How Titan Watches is Still a Market Leader-Brand Identity! 12631
19 Social Media Marketing - A Double Edge Sword 11712
20 Repackaging And Repositioning - Gaining Competitive Advantage 15625
21 Senior Citizens as Target Group 11676
22 Cause Related Marketing: Giving More Than Just Spare Change? 11632
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18233
24 Let’s Get Packing - Importance of Packaging 11951
25 Thums Up - A Thundering Success 14871
26 Rural Marketing: Challenges Opportunities and Beyond 22518
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22363
28 Creative Marketing Communication: Interactive Advertising Campaigns 11454
29 What is Shockvertising? 26416
30 Marketing Through Sports: The Evolution and Future 29313
31 Village Laundry Service, A Story Of The Start Up 12537
32 Being Flawsome - Ensuring Brand Loyalty 15217
33 Chanakya Niti And Marketing Strategies 20736
34 Royal Enfield Bullet - Felt The Thump! 11663
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23554
36 Subliminal Marketing - What You See You May Not See! 15188
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16910
38 Customer Is King – Make The King Happy 24925
39 Marketing Strategies & Innovations In The Services Sector 15001
40 Segmentation Targeting & Positioning-Defining Product Lines 27570
41 Role Of Technology In Marketing 21216
42 How To Create Snob Effect In Marketing? 15175
43 Health Insurance: A Push Or A Pull Product? 11539
44 A Strategic Perspective Of Kerala Tourism 27340
45 Opportunities In Online Marketing 10627
46 Challenges Of Digital Marketing 19163
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11045
48 Then & Now - A Coke Story 14726
49 What's This App - Whatsapp Success Story! 25556
50 Flying High: What Keeps Indigo Going 11814
51 Brand Activation: Bringing Spirit Of Brands To Life 16483
52 Indian Rural Market: The Next Big Thing 24308
53 Oreo – Milky’s Favourite Cookie Turns 100 11141
54 The Happy Birds: Success Story of Angry Birds 12508
55 Tata Motors JLR - The Success Story 14930
56 An Analysis On Lux Beauty Soap 40716
57 Latest Trend In Marketing Environment: Viral Marketing 10254
58 Impact Of The ZooZoo Commercials For Value Added Services 16979
59 What Can We Learn From Strategy Games 14204
60 The Reverse of Marketing=De-Marketing 18095
61 Is There A Better Way To Sell To Rural Market 12874
62 Why & How Marketers Target Kids 16068
63 Disruptive Innovation: Strategist’s Dilemma 11490
64 Entry Strategies For Automobile Companies In African Markets 13968
65 Park Avenue I.Q: New Name In The World Of Deodorants 17150
66 Flipkart.com - The Success Saga 22309
67 Pester Power: The Influential Kids 12433
68 Destination Branding- How does it Work 13527
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15384
70 Dirty Marketing- Fighting brands unethically 11865
71 Hero Honda Rebranding to Hero MotoCorp 14769
72 Standardize or Localize- A better way to lead markets 12181
73 Critical Success Factors for Devising Strategies for Airline Players 19701
74 Mom and Pop Stores Score Over Giant Supermarkets 11665
75 Regional Aspiration Marketing- A Step Further 10999
76 Value and benefit- The customer perspective 14439
77 Merchandising- The Brand Building Strategy 10295
78 The ill-effects of Globalization 10491
79 Brand Ferrari - The Dream Machine 13419
80 Retail Industry : Boon or Bane ? 12988
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21253
82 Premium Brands- Prestige, Value and Quality 20811
83 JustDial: The Information and Business Listings Directory 24839
84 Corporate branding vs Product branding 13756
85 Sales vs Marketing - Do They complement or compete ? 29610
86 Is Advertising an art of Lying ? 16349
87 Glocalization-The McD and KFC Way ? 13183
88 Breakthrough Products: Entering a New World 25773
89 4 P's of Management 57127
90 Walt Disney: A Magical Brand 16878
91 Evaluating Advertisement Campaigns: Analyzing Customers 10852
92 Brand Manchester United : A Theatre of Dreams 10910
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12505
94 10 Reasons Why Airline Industry is Unique ? 49724
95 Role of Brand Ambassadors in Recession 10729
96 Reverse Pricing - Getting it Right ! 11953
97 Copyright & Trademark violations: Rural Marketing Success ? 15128
98 Premium Niche Marketing: Small World and Big Business 15642
99 Surrogate Advertising: Softly promoting hard products 10573
100 TATA Nano : Khushiyon Ki Chaabi 14950
101 Royal Enfield Bullet - The Indian Cult Brand ! 20404
102 Do Brands have finite lives ? 20349
103 Why Twitter is so successful ? 20036
104 M.R.P: Setting your own price ? 10725
105 The New Age Marketing Warfare ! 13175
 
Page 1 of 2