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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22542
8 Fogg Deodorants- Capturing the Market 35462
9 E-commerce - Threat to Traditional Retail? 12617
10 Experience Gifting - A Boom in Gifting Industry 13577
11 Pester Power: Influence of Children in Purchase decision 12307
12 Marketing Through Mascot – Building Brand Identity 13134
13 Reebok’s Rebranding – A Comprehensive Analysis 22926
14 Hindustan Motors Ambassador - The End of an Era 15561
15 Click And Brick Of Bharat Matrimony 12812
16 Marketing 3.0 – Values Driven Marketing 15840
17 DRIP -The Marketing Communication Model 46973
18 How Titan Watches is Still a Market Leader-Brand Identity! 12988
19 Social Media Marketing - A Double Edge Sword 12002
20 Repackaging And Repositioning - Gaining Competitive Advantage 15944
21 Senior Citizens as Target Group 11934
22 Cause Related Marketing: Giving More Than Just Spare Change? 11927
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18584
24 Let’s Get Packing - Importance of Packaging 12219
25 Thums Up - A Thundering Success 15307
26 Rural Marketing: Challenges Opportunities and Beyond 22824
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22608
28 Creative Marketing Communication: Interactive Advertising Campaigns 11750
29 What is Shockvertising? 26839
30 Marketing Through Sports: The Evolution and Future 29595
31 Village Laundry Service, A Story Of The Start Up 12988
32 Being Flawsome - Ensuring Brand Loyalty 15566
33 Chanakya Niti And Marketing Strategies 21042
34 Royal Enfield Bullet - Felt The Thump! 11992
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23936
36 Subliminal Marketing - What You See You May Not See! 15466
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17285
38 Customer Is King – Make The King Happy 25224
39 Marketing Strategies & Innovations In The Services Sector 15335
40 Segmentation Targeting & Positioning-Defining Product Lines 27887
41 Role Of Technology In Marketing 21453
42 How To Create Snob Effect In Marketing? 15491
43 Health Insurance: A Push Or A Pull Product? 11761
44 A Strategic Perspective Of Kerala Tourism 27683
45 Opportunities In Online Marketing 10893
46 Challenges Of Digital Marketing 19671
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11298
48 Then & Now - A Coke Story 15039
49 What's This App - Whatsapp Success Story! 25828
50 Flying High: What Keeps Indigo Going 12091
51 Brand Activation: Bringing Spirit Of Brands To Life 16745
52 Indian Rural Market: The Next Big Thing 24564
53 Oreo – Milky’s Favourite Cookie Turns 100 11420
54 The Happy Birds: Success Story of Angry Birds 12866
55 Tata Motors JLR - The Success Story 15327
56 An Analysis On Lux Beauty Soap 41211
57 Latest Trend In Marketing Environment: Viral Marketing 10495
58 Impact Of The ZooZoo Commercials For Value Added Services 17370
59 What Can We Learn From Strategy Games 14458
60 The Reverse of Marketing=De-Marketing 18411
61 Is There A Better Way To Sell To Rural Market 13123
62 Why & How Marketers Target Kids 16455
63 Disruptive Innovation: Strategist’s Dilemma 11749
64 Entry Strategies For Automobile Companies In African Markets 14231
65 Park Avenue I.Q: New Name In The World Of Deodorants 17473
66 Flipkart.com - The Success Saga 22631
67 Pester Power: The Influential Kids 12770
68 Destination Branding- How does it Work 13784
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15644
70 Dirty Marketing- Fighting brands unethically 12153
71 Hero Honda Rebranding to Hero MotoCorp 15142
72 Standardize or Localize- A better way to lead markets 12458
73 Critical Success Factors for Devising Strategies for Airline Players 20001
74 Mom and Pop Stores Score Over Giant Supermarkets 11955
75 Regional Aspiration Marketing- A Step Further 11312
76 Value and benefit- The customer perspective 14679
77 Merchandising- The Brand Building Strategy 10562
78 The ill-effects of Globalization 10747
79 Brand Ferrari - The Dream Machine 13697
80 Retail Industry : Boon or Bane ? 13271
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21566
82 Premium Brands- Prestige, Value and Quality 21234
83 JustDial: The Information and Business Listings Directory 25225
84 Corporate branding vs Product branding 14062
85 Sales vs Marketing - Do They complement or compete ? 29955
86 Is Advertising an art of Lying ? 16627
87 Glocalization-The McD and KFC Way ? 13482
88 Breakthrough Products: Entering a New World 26097
89 4 P's of Management 57519
90 Walt Disney: A Magical Brand 17207
91 Evaluating Advertisement Campaigns: Analyzing Customers 11118
92 Brand Manchester United : A Theatre of Dreams 11248
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12881
94 10 Reasons Why Airline Industry is Unique ? 50105
95 Role of Brand Ambassadors in Recession 11055
96 Reverse Pricing - Getting it Right ! 12305
97 Copyright & Trademark violations: Rural Marketing Success ? 15458
98 Premium Niche Marketing: Small World and Big Business 16052
99 Surrogate Advertising: Softly promoting hard products 10878
100 TATA Nano : Khushiyon Ki Chaabi 15313
101 Royal Enfield Bullet - The Indian Cult Brand ! 20817
102 Do Brands have finite lives ? 20692
103 Why Twitter is so successful ? 20279
104 M.R.P: Setting your own price ? 11003
105 The New Age Marketing Warfare ! 13458
 
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