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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22462
8 Fogg Deodorants- Capturing the Market 35392
9 E-commerce - Threat to Traditional Retail? 12555
10 Experience Gifting - A Boom in Gifting Industry 13513
11 Pester Power: Influence of Children in Purchase decision 12246
12 Marketing Through Mascot – Building Brand Identity 13060
13 Reebok’s Rebranding – A Comprehensive Analysis 22838
14 Hindustan Motors Ambassador - The End of an Era 15467
15 Click And Brick Of Bharat Matrimony 12749
16 Marketing 3.0 – Values Driven Marketing 15771
17 DRIP -The Marketing Communication Model 46865
18 How Titan Watches is Still a Market Leader-Brand Identity! 12921
19 Social Media Marketing - A Double Edge Sword 11950
20 Repackaging And Repositioning - Gaining Competitive Advantage 15878
21 Senior Citizens as Target Group 11879
22 Cause Related Marketing: Giving More Than Just Spare Change? 11865
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18515
24 Let’s Get Packing - Importance of Packaging 12158
25 Thums Up - A Thundering Success 15218
26 Rural Marketing: Challenges Opportunities and Beyond 22743
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22553
28 Creative Marketing Communication: Interactive Advertising Campaigns 11685
29 What is Shockvertising? 26751
30 Marketing Through Sports: The Evolution and Future 29533
31 Village Laundry Service, A Story Of The Start Up 12902
32 Being Flawsome - Ensuring Brand Loyalty 15501
33 Chanakya Niti And Marketing Strategies 20980
34 Royal Enfield Bullet - Felt The Thump! 11932
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23860
36 Subliminal Marketing - What You See You May Not See! 15404
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17204
38 Customer Is King – Make The King Happy 25163
39 Marketing Strategies & Innovations In The Services Sector 15269
40 Segmentation Targeting & Positioning-Defining Product Lines 27812
41 Role Of Technology In Marketing 21399
42 How To Create Snob Effect In Marketing? 15397
43 Health Insurance: A Push Or A Pull Product? 11715
44 A Strategic Perspective Of Kerala Tourism 27604
45 Opportunities In Online Marketing 10832
46 Challenges Of Digital Marketing 19584
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11240
48 Then & Now - A Coke Story 14964
49 What's This App - Whatsapp Success Story! 25766
50 Flying High: What Keeps Indigo Going 12034
51 Brand Activation: Bringing Spirit Of Brands To Life 16683
52 Indian Rural Market: The Next Big Thing 24500
53 Oreo – Milky’s Favourite Cookie Turns 100 11360
54 The Happy Birds: Success Story of Angry Birds 12788
55 Tata Motors JLR - The Success Story 15245
56 An Analysis On Lux Beauty Soap 41131
57 Latest Trend In Marketing Environment: Viral Marketing 10436
58 Impact Of The ZooZoo Commercials For Value Added Services 17313
59 What Can We Learn From Strategy Games 14400
60 The Reverse of Marketing=De-Marketing 18342
61 Is There A Better Way To Sell To Rural Market 13069
62 Why & How Marketers Target Kids 16385
63 Disruptive Innovation: Strategist’s Dilemma 11690
64 Entry Strategies For Automobile Companies In African Markets 14172
65 Park Avenue I.Q: New Name In The World Of Deodorants 17408
66 Flipkart.com - The Success Saga 22564
67 Pester Power: The Influential Kids 12688
68 Destination Branding- How does it Work 13723
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15587
70 Dirty Marketing- Fighting brands unethically 12084
71 Hero Honda Rebranding to Hero MotoCorp 15036
72 Standardize or Localize- A better way to lead markets 12400
73 Critical Success Factors for Devising Strategies for Airline Players 19941
74 Mom and Pop Stores Score Over Giant Supermarkets 11872
75 Regional Aspiration Marketing- A Step Further 11252
76 Value and benefit- The customer perspective 14626
77 Merchandising- The Brand Building Strategy 10502
78 The ill-effects of Globalization 10686
79 Brand Ferrari - The Dream Machine 13622
80 Retail Industry : Boon or Bane ? 13199
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21495
82 Premium Brands- Prestige, Value and Quality 21137
83 JustDial: The Information and Business Listings Directory 25150
84 Corporate branding vs Product branding 13992
85 Sales vs Marketing - Do They complement or compete ? 29887
86 Is Advertising an art of Lying ? 16564
87 Glocalization-The McD and KFC Way ? 13419
88 Breakthrough Products: Entering a New World 26033
89 4 P's of Management 57455
90 Walt Disney: A Magical Brand 17135
91 Evaluating Advertisement Campaigns: Analyzing Customers 11060
92 Brand Manchester United : A Theatre of Dreams 11182
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12781
94 10 Reasons Why Airline Industry is Unique ? 50022
95 Role of Brand Ambassadors in Recession 10987
96 Reverse Pricing - Getting it Right ! 12230
97 Copyright & Trademark violations: Rural Marketing Success ? 15388
98 Premium Niche Marketing: Small World and Big Business 15970
99 Surrogate Advertising: Softly promoting hard products 10816
100 TATA Nano : Khushiyon Ki Chaabi 15234
101 Royal Enfield Bullet - The Indian Cult Brand ! 20694
102 Do Brands have finite lives ? 20643
103 Why Twitter is so successful ? 20235
104 M.R.P: Setting your own price ? 10947
105 The New Age Marketing Warfare ! 13400
 
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