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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22596
8 Fogg Deodorants- Capturing the Market 35495
9 E-commerce - Threat to Traditional Retail? 12639
10 Experience Gifting - A Boom in Gifting Industry 13615
11 Pester Power: Influence of Children in Purchase decision 12330
12 Marketing Through Mascot – Building Brand Identity 13157
13 Reebok’s Rebranding – A Comprehensive Analysis 22965
14 Hindustan Motors Ambassador - The End of an Era 15591
15 Click And Brick Of Bharat Matrimony 12845
16 Marketing 3.0 – Values Driven Marketing 15872
17 DRIP -The Marketing Communication Model 47012
18 How Titan Watches is Still a Market Leader-Brand Identity! 13018
19 Social Media Marketing - A Double Edge Sword 12023
20 Repackaging And Repositioning - Gaining Competitive Advantage 15966
21 Senior Citizens as Target Group 11958
22 Cause Related Marketing: Giving More Than Just Spare Change? 11947
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18619
24 Let’s Get Packing - Importance of Packaging 12243
25 Thums Up - A Thundering Success 15358
26 Rural Marketing: Challenges Opportunities and Beyond 22846
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22626
28 Creative Marketing Communication: Interactive Advertising Campaigns 11763
29 What is Shockvertising? 26878
30 Marketing Through Sports: The Evolution and Future 29627
31 Village Laundry Service, A Story Of The Start Up 13036
32 Being Flawsome - Ensuring Brand Loyalty 15592
33 Chanakya Niti And Marketing Strategies 21070
34 Royal Enfield Bullet - Felt The Thump! 12022
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23973
36 Subliminal Marketing - What You See You May Not See! 15488
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17306
38 Customer Is King – Make The King Happy 25243
39 Marketing Strategies & Innovations In The Services Sector 15360
40 Segmentation Targeting & Positioning-Defining Product Lines 27914
41 Role Of Technology In Marketing 21470
42 How To Create Snob Effect In Marketing? 15510
43 Health Insurance: A Push Or A Pull Product? 11784
44 A Strategic Perspective Of Kerala Tourism 27706
45 Opportunities In Online Marketing 10915
46 Challenges Of Digital Marketing 19709
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11323
48 Then & Now - A Coke Story 15073
49 What's This App - Whatsapp Success Story! 25849
50 Flying High: What Keeps Indigo Going 12115
51 Brand Activation: Bringing Spirit Of Brands To Life 16769
52 Indian Rural Market: The Next Big Thing 24580
53 Oreo – Milky’s Favourite Cookie Turns 100 11446
54 The Happy Birds: Success Story of Angry Birds 12906
55 Tata Motors JLR - The Success Story 15360
56 An Analysis On Lux Beauty Soap 41252
57 Latest Trend In Marketing Environment: Viral Marketing 10515
58 Impact Of The ZooZoo Commercials For Value Added Services 17392
59 What Can We Learn From Strategy Games 14478
60 The Reverse of Marketing=De-Marketing 18432
61 Is There A Better Way To Sell To Rural Market 13146
62 Why & How Marketers Target Kids 16486
63 Disruptive Innovation: Strategist’s Dilemma 11773
64 Entry Strategies For Automobile Companies In African Markets 14253
65 Park Avenue I.Q: New Name In The World Of Deodorants 17495
66 Flipkart.com - The Success Saga 22662
67 Pester Power: The Influential Kids 12797
68 Destination Branding- How does it Work 13813
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15665
70 Dirty Marketing- Fighting brands unethically 12182
71 Hero Honda Rebranding to Hero MotoCorp 15201
72 Standardize or Localize- A better way to lead markets 12481
73 Critical Success Factors for Devising Strategies for Airline Players 20030
74 Mom and Pop Stores Score Over Giant Supermarkets 11991
75 Regional Aspiration Marketing- A Step Further 11332
76 Value and benefit- The customer perspective 14700
77 Merchandising- The Brand Building Strategy 10588
78 The ill-effects of Globalization 10768
79 Brand Ferrari - The Dream Machine 13723
80 Retail Industry : Boon or Bane ? 13294
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21599
82 Premium Brands- Prestige, Value and Quality 21270
83 JustDial: The Information and Business Listings Directory 25248
84 Corporate branding vs Product branding 14085
85 Sales vs Marketing - Do They complement or compete ? 29985
86 Is Advertising an art of Lying ? 16654
87 Glocalization-The McD and KFC Way ? 13510
88 Breakthrough Products: Entering a New World 26127
89 4 P's of Management 57553
90 Walt Disney: A Magical Brand 17233
91 Evaluating Advertisement Campaigns: Analyzing Customers 11148
92 Brand Manchester United : A Theatre of Dreams 11274
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12904
94 10 Reasons Why Airline Industry is Unique ? 50141
95 Role of Brand Ambassadors in Recession 11081
96 Reverse Pricing - Getting it Right ! 12333
97 Copyright & Trademark violations: Rural Marketing Success ? 15491
98 Premium Niche Marketing: Small World and Big Business 16088
99 Surrogate Advertising: Softly promoting hard products 10904
100 TATA Nano : Khushiyon Ki Chaabi 15353
101 Royal Enfield Bullet - The Indian Cult Brand ! 20893
102 Do Brands have finite lives ? 20715
103 Why Twitter is so successful ? 20304
104 M.R.P: Setting your own price ? 11027
105 The New Age Marketing Warfare ! 13493
 
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