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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22495
8 Fogg Deodorants- Capturing the Market 35421
9 E-commerce - Threat to Traditional Retail? 12580
10 Experience Gifting - A Boom in Gifting Industry 13542
11 Pester Power: Influence of Children in Purchase decision 12271
12 Marketing Through Mascot – Building Brand Identity 13093
13 Reebok’s Rebranding – A Comprehensive Analysis 22878
14 Hindustan Motors Ambassador - The End of an Era 15506
15 Click And Brick Of Bharat Matrimony 12775
16 Marketing 3.0 – Values Driven Marketing 15800
17 DRIP -The Marketing Communication Model 46907
18 How Titan Watches is Still a Market Leader-Brand Identity! 12944
19 Social Media Marketing - A Double Edge Sword 11973
20 Repackaging And Repositioning - Gaining Competitive Advantage 15907
21 Senior Citizens as Target Group 11898
22 Cause Related Marketing: Giving More Than Just Spare Change? 11891
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18547
24 Let’s Get Packing - Importance of Packaging 12185
25 Thums Up - A Thundering Success 15247
26 Rural Marketing: Challenges Opportunities and Beyond 22769
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22576
28 Creative Marketing Communication: Interactive Advertising Campaigns 11713
29 What is Shockvertising? 26787
30 Marketing Through Sports: The Evolution and Future 29562
31 Village Laundry Service, A Story Of The Start Up 12932
32 Being Flawsome - Ensuring Brand Loyalty 15528
33 Chanakya Niti And Marketing Strategies 21005
34 Royal Enfield Bullet - Felt The Thump! 11956
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23895
36 Subliminal Marketing - What You See You May Not See! 15429
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17240
38 Customer Is King – Make The King Happy 25188
39 Marketing Strategies & Innovations In The Services Sector 15298
40 Segmentation Targeting & Positioning-Defining Product Lines 27840
41 Role Of Technology In Marketing 21422
42 How To Create Snob Effect In Marketing? 15438
43 Health Insurance: A Push Or A Pull Product? 11732
44 A Strategic Perspective Of Kerala Tourism 27635
45 Opportunities In Online Marketing 10861
46 Challenges Of Digital Marketing 19614
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11263
48 Then & Now - A Coke Story 14997
49 What's This App - Whatsapp Success Story! 25791
50 Flying High: What Keeps Indigo Going 12058
51 Brand Activation: Bringing Spirit Of Brands To Life 16707
52 Indian Rural Market: The Next Big Thing 24519
53 Oreo – Milky’s Favourite Cookie Turns 100 11383
54 The Happy Birds: Success Story of Angry Birds 12824
55 Tata Motors JLR - The Success Story 15273
56 An Analysis On Lux Beauty Soap 41167
57 Latest Trend In Marketing Environment: Viral Marketing 10457
58 Impact Of The ZooZoo Commercials For Value Added Services 17333
59 What Can We Learn From Strategy Games 14424
60 The Reverse of Marketing=De-Marketing 18377
61 Is There A Better Way To Sell To Rural Market 13090
62 Why & How Marketers Target Kids 16414
63 Disruptive Innovation: Strategist’s Dilemma 11716
64 Entry Strategies For Automobile Companies In African Markets 14192
65 Park Avenue I.Q: New Name In The World Of Deodorants 17438
66 Flipkart.com - The Success Saga 22589
67 Pester Power: The Influential Kids 12727
68 Destination Branding- How does it Work 13747
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15609
70 Dirty Marketing- Fighting brands unethically 12113
71 Hero Honda Rebranding to Hero MotoCorp 15066
72 Standardize or Localize- A better way to lead markets 12421
73 Critical Success Factors for Devising Strategies for Airline Players 19963
74 Mom and Pop Stores Score Over Giant Supermarkets 11901
75 Regional Aspiration Marketing- A Step Further 11281
76 Value and benefit- The customer perspective 14651
77 Merchandising- The Brand Building Strategy 10531
78 The ill-effects of Globalization 10711
79 Brand Ferrari - The Dream Machine 13656
80 Retail Industry : Boon or Bane ? 13230
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21529
82 Premium Brands- Prestige, Value and Quality 21176
83 JustDial: The Information and Business Listings Directory 25178
84 Corporate branding vs Product branding 14022
85 Sales vs Marketing - Do They complement or compete ? 29917
86 Is Advertising an art of Lying ? 16593
87 Glocalization-The McD and KFC Way ? 13452
88 Breakthrough Products: Entering a New World 26059
89 4 P's of Management 57486
90 Walt Disney: A Magical Brand 17165
91 Evaluating Advertisement Campaigns: Analyzing Customers 11087
92 Brand Manchester United : A Theatre of Dreams 11207
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12848
94 10 Reasons Why Airline Industry is Unique ? 50055
95 Role of Brand Ambassadors in Recession 11014
96 Reverse Pricing - Getting it Right ! 12267
97 Copyright & Trademark violations: Rural Marketing Success ? 15422
98 Premium Niche Marketing: Small World and Big Business 16007
99 Surrogate Advertising: Softly promoting hard products 10840
100 TATA Nano : Khushiyon Ki Chaabi 15269
101 Royal Enfield Bullet - The Indian Cult Brand ! 20730
102 Do Brands have finite lives ? 20659
103 Why Twitter is so successful ? 20249
104 M.R.P: Setting your own price ? 10967
105 The New Age Marketing Warfare ! 13423
 
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