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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22476
8 Fogg Deodorants- Capturing the Market 35403
9 E-commerce - Threat to Traditional Retail? 12563
10 Experience Gifting - A Boom in Gifting Industry 13525
11 Pester Power: Influence of Children in Purchase decision 12255
12 Marketing Through Mascot – Building Brand Identity 13074
13 Reebok’s Rebranding – A Comprehensive Analysis 22857
14 Hindustan Motors Ambassador - The End of an Era 15485
15 Click And Brick Of Bharat Matrimony 12760
16 Marketing 3.0 – Values Driven Marketing 15784
17 DRIP -The Marketing Communication Model 46878
18 How Titan Watches is Still a Market Leader-Brand Identity! 12929
19 Social Media Marketing - A Double Edge Sword 11961
20 Repackaging And Repositioning - Gaining Competitive Advantage 15890
21 Senior Citizens as Target Group 11885
22 Cause Related Marketing: Giving More Than Just Spare Change? 11873
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18531
24 Let’s Get Packing - Importance of Packaging 12168
25 Thums Up - A Thundering Success 15231
26 Rural Marketing: Challenges Opportunities and Beyond 22752
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22563
28 Creative Marketing Communication: Interactive Advertising Campaigns 11695
29 What is Shockvertising? 26761
30 Marketing Through Sports: The Evolution and Future 29546
31 Village Laundry Service, A Story Of The Start Up 12915
32 Being Flawsome - Ensuring Brand Loyalty 15512
33 Chanakya Niti And Marketing Strategies 20992
34 Royal Enfield Bullet - Felt The Thump! 11942
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23872
36 Subliminal Marketing - What You See You May Not See! 15413
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17220
38 Customer Is King – Make The King Happy 25173
39 Marketing Strategies & Innovations In The Services Sector 15282
40 Segmentation Targeting & Positioning-Defining Product Lines 27826
41 Role Of Technology In Marketing 21408
42 How To Create Snob Effect In Marketing? 15412
43 Health Insurance: A Push Or A Pull Product? 11720
44 A Strategic Perspective Of Kerala Tourism 27619
45 Opportunities In Online Marketing 10845
46 Challenges Of Digital Marketing 19596
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11249
48 Then & Now - A Coke Story 14976
49 What's This App - Whatsapp Success Story! 25779
50 Flying High: What Keeps Indigo Going 12043
51 Brand Activation: Bringing Spirit Of Brands To Life 16694
52 Indian Rural Market: The Next Big Thing 24508
53 Oreo – Milky’s Favourite Cookie Turns 100 11370
54 The Happy Birds: Success Story of Angry Birds 12804
55 Tata Motors JLR - The Success Story 15257
56 An Analysis On Lux Beauty Soap 41145
57 Latest Trend In Marketing Environment: Viral Marketing 10441
58 Impact Of The ZooZoo Commercials For Value Added Services 17323
59 What Can We Learn From Strategy Games 14409
60 The Reverse of Marketing=De-Marketing 18357
61 Is There A Better Way To Sell To Rural Market 13077
62 Why & How Marketers Target Kids 16392
63 Disruptive Innovation: Strategist’s Dilemma 11701
64 Entry Strategies For Automobile Companies In African Markets 14181
65 Park Avenue I.Q: New Name In The World Of Deodorants 17420
66 Flipkart.com - The Success Saga 22574
67 Pester Power: The Influential Kids 12702
68 Destination Branding- How does it Work 13734
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15596
70 Dirty Marketing- Fighting brands unethically 12097
71 Hero Honda Rebranding to Hero MotoCorp 15050
72 Standardize or Localize- A better way to lead markets 12408
73 Critical Success Factors for Devising Strategies for Airline Players 19950
74 Mom and Pop Stores Score Over Giant Supermarkets 11885
75 Regional Aspiration Marketing- A Step Further 11264
76 Value and benefit- The customer perspective 14635
77 Merchandising- The Brand Building Strategy 10514
78 The ill-effects of Globalization 10699
79 Brand Ferrari - The Dream Machine 13635
80 Retail Industry : Boon or Bane ? 13214
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21509
82 Premium Brands- Prestige, Value and Quality 21153
83 JustDial: The Information and Business Listings Directory 25161
84 Corporate branding vs Product branding 14004
85 Sales vs Marketing - Do They complement or compete ? 29900
86 Is Advertising an art of Lying ? 16572
87 Glocalization-The McD and KFC Way ? 13431
88 Breakthrough Products: Entering a New World 26042
89 4 P's of Management 57468
90 Walt Disney: A Magical Brand 17148
91 Evaluating Advertisement Campaigns: Analyzing Customers 11068
92 Brand Manchester United : A Theatre of Dreams 11193
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12814
94 10 Reasons Why Airline Industry is Unique ? 50036
95 Role of Brand Ambassadors in Recession 10999
96 Reverse Pricing - Getting it Right ! 12242
97 Copyright & Trademark violations: Rural Marketing Success ? 15403
98 Premium Niche Marketing: Small World and Big Business 15985
99 Surrogate Advertising: Softly promoting hard products 10823
100 TATA Nano : Khushiyon Ki Chaabi 15247
101 Royal Enfield Bullet - The Indian Cult Brand ! 20705
102 Do Brands have finite lives ? 20650
103 Why Twitter is so successful ? 20243
104 M.R.P: Setting your own price ? 10955
105 The New Age Marketing Warfare ! 13413
 
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