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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22400
8 Fogg Deodorants- Capturing the Market 35327
9 E-commerce - Threat to Traditional Retail? 12508
10 Experience Gifting - A Boom in Gifting Industry 13470
11 Pester Power: Influence of Children in Purchase decision 12200
12 Marketing Through Mascot – Building Brand Identity 13018
13 Reebok’s Rebranding – A Comprehensive Analysis 22785
14 Hindustan Motors Ambassador - The End of an Era 15355
15 Click And Brick Of Bharat Matrimony 12706
16 Marketing 3.0 – Values Driven Marketing 15715
17 DRIP -The Marketing Communication Model 46792
18 How Titan Watches is Still a Market Leader-Brand Identity! 12858
19 Social Media Marketing - A Double Edge Sword 11902
20 Repackaging And Repositioning - Gaining Competitive Advantage 15829
21 Senior Citizens as Target Group 11839
22 Cause Related Marketing: Giving More Than Just Spare Change? 11821
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18464
24 Let’s Get Packing - Importance of Packaging 12119
25 Thums Up - A Thundering Success 15148
26 Rural Marketing: Challenges Opportunities and Beyond 22696
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22517
28 Creative Marketing Communication: Interactive Advertising Campaigns 11631
29 What is Shockvertising? 26688
30 Marketing Through Sports: The Evolution and Future 29490
31 Village Laundry Service, A Story Of The Start Up 12825
32 Being Flawsome - Ensuring Brand Loyalty 15456
33 Chanakya Niti And Marketing Strategies 20932
34 Royal Enfield Bullet - Felt The Thump! 11880
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23802
36 Subliminal Marketing - What You See You May Not See! 15363
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17151
38 Customer Is King – Make The King Happy 25115
39 Marketing Strategies & Innovations In The Services Sector 15224
40 Segmentation Targeting & Positioning-Defining Product Lines 27754
41 Role Of Technology In Marketing 21365
42 How To Create Snob Effect In Marketing? 15352
43 Health Insurance: A Push Or A Pull Product? 11674
44 A Strategic Perspective Of Kerala Tourism 27551
45 Opportunities In Online Marketing 10788
46 Challenges Of Digital Marketing 19519
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11196
48 Then & Now - A Coke Story 14910
49 What's This App - Whatsapp Success Story! 25724
50 Flying High: What Keeps Indigo Going 11992
51 Brand Activation: Bringing Spirit Of Brands To Life 16643
52 Indian Rural Market: The Next Big Thing 24466
53 Oreo – Milky’s Favourite Cookie Turns 100 11311
54 The Happy Birds: Success Story of Angry Birds 12735
55 Tata Motors JLR - The Success Story 15187
56 An Analysis On Lux Beauty Soap 41054
57 Latest Trend In Marketing Environment: Viral Marketing 10398
58 Impact Of The ZooZoo Commercials For Value Added Services 17267
59 What Can We Learn From Strategy Games 14353
60 The Reverse of Marketing=De-Marketing 18287
61 Is There A Better Way To Sell To Rural Market 13031
62 Why & How Marketers Target Kids 16331
63 Disruptive Innovation: Strategist’s Dilemma 11648
64 Entry Strategies For Automobile Companies In African Markets 14126
65 Park Avenue I.Q: New Name In The World Of Deodorants 17360
66 Flipkart.com - The Success Saga 22512
67 Pester Power: The Influential Kids 12637
68 Destination Branding- How does it Work 13677
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15549
70 Dirty Marketing- Fighting brands unethically 12040
71 Hero Honda Rebranding to Hero MotoCorp 14977
72 Standardize or Localize- A better way to lead markets 12351
73 Critical Success Factors for Devising Strategies for Airline Players 19889
74 Mom and Pop Stores Score Over Giant Supermarkets 11833
75 Regional Aspiration Marketing- A Step Further 11204
76 Value and benefit- The customer perspective 14587
77 Merchandising- The Brand Building Strategy 10460
78 The ill-effects of Globalization 10647
79 Brand Ferrari - The Dream Machine 13578
80 Retail Industry : Boon or Bane ? 13164
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21448
82 Premium Brands- Prestige, Value and Quality 21066
83 JustDial: The Information and Business Listings Directory 25091
84 Corporate branding vs Product branding 13946
85 Sales vs Marketing - Do They complement or compete ? 29846
86 Is Advertising an art of Lying ? 16518
87 Glocalization-The McD and KFC Way ? 13372
88 Breakthrough Products: Entering a New World 25982
89 4 P's of Management 57405
90 Walt Disney: A Magical Brand 17093
91 Evaluating Advertisement Campaigns: Analyzing Customers 11017
92 Brand Manchester United : A Theatre of Dreams 11127
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12719
94 10 Reasons Why Airline Industry is Unique ? 49964
95 Role of Brand Ambassadors in Recession 10939
96 Reverse Pricing - Getting it Right ! 12176
97 Copyright & Trademark violations: Rural Marketing Success ? 15338
98 Premium Niche Marketing: Small World and Big Business 15912
99 Surrogate Advertising: Softly promoting hard products 10761
100 TATA Nano : Khushiyon Ki Chaabi 15178
101 Royal Enfield Bullet - The Indian Cult Brand ! 20608
102 Do Brands have finite lives ? 20601
103 Why Twitter is so successful ? 20200
104 M.R.P: Setting your own price ? 10904
105 The New Age Marketing Warfare ! 13362
 
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