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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22277
8 Fogg Deodorants- Capturing the Market 35150
9 E-commerce - Threat to Traditional Retail? 12404
10 Experience Gifting - A Boom in Gifting Industry 13370
11 Pester Power: Influence of Children in Purchase decision 12084
12 Marketing Through Mascot – Building Brand Identity 12910
13 Reebok’s Rebranding – A Comprehensive Analysis 22644
14 Hindustan Motors Ambassador - The End of an Era 15224
15 Click And Brick Of Bharat Matrimony 12593
16 Marketing 3.0 – Values Driven Marketing 15573
17 DRIP -The Marketing Communication Model 46595
18 How Titan Watches is Still a Market Leader-Brand Identity! 12725
19 Social Media Marketing - A Double Edge Sword 11794
20 Repackaging And Repositioning - Gaining Competitive Advantage 15713
21 Senior Citizens as Target Group 11743
22 Cause Related Marketing: Giving More Than Just Spare Change? 11707
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18330
24 Let’s Get Packing - Importance of Packaging 12014
25 Thums Up - A Thundering Success 14985
26 Rural Marketing: Challenges Opportunities and Beyond 22584
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22427
28 Creative Marketing Communication: Interactive Advertising Campaigns 11526
29 What is Shockvertising? 26529
30 Marketing Through Sports: The Evolution and Future 29385
31 Village Laundry Service, A Story Of The Start Up 12648
32 Being Flawsome - Ensuring Brand Loyalty 15324
33 Chanakya Niti And Marketing Strategies 20815
34 Royal Enfield Bullet - Felt The Thump! 11762
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23667
36 Subliminal Marketing - What You See You May Not See! 15263
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17007
38 Customer Is King – Make The King Happy 25004
39 Marketing Strategies & Innovations In The Services Sector 15106
40 Segmentation Targeting & Positioning-Defining Product Lines 27646
41 Role Of Technology In Marketing 21278
42 How To Create Snob Effect In Marketing? 15250
43 Health Insurance: A Push Or A Pull Product? 11596
44 A Strategic Perspective Of Kerala Tourism 27430
45 Opportunities In Online Marketing 10695
46 Challenges Of Digital Marketing 19313
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11107
48 Then & Now - A Coke Story 14801
49 What's This App - Whatsapp Success Story! 25625
50 Flying High: What Keeps Indigo Going 11893
51 Brand Activation: Bringing Spirit Of Brands To Life 16544
52 Indian Rural Market: The Next Big Thing 24366
53 Oreo – Milky’s Favourite Cookie Turns 100 11212
54 The Happy Birds: Success Story of Angry Birds 12602
55 Tata Motors JLR - The Success Story 15034
56 An Analysis On Lux Beauty Soap 40883
57 Latest Trend In Marketing Environment: Viral Marketing 10313
58 Impact Of The ZooZoo Commercials For Value Added Services 17124
59 What Can We Learn From Strategy Games 14269
60 The Reverse of Marketing=De-Marketing 18179
61 Is There A Better Way To Sell To Rural Market 12938
62 Why & How Marketers Target Kids 16176
63 Disruptive Innovation: Strategist’s Dilemma 11556
64 Entry Strategies For Automobile Companies In African Markets 14034
65 Park Avenue I.Q: New Name In The World Of Deodorants 17234
66 Flipkart.com - The Success Saga 22390
67 Pester Power: The Influential Kids 12525
68 Destination Branding- How does it Work 13587
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15448
70 Dirty Marketing- Fighting brands unethically 11933
71 Hero Honda Rebranding to Hero MotoCorp 14857
72 Standardize or Localize- A better way to lead markets 12251
73 Critical Success Factors for Devising Strategies for Airline Players 19783
74 Mom and Pop Stores Score Over Giant Supermarkets 11731
75 Regional Aspiration Marketing- A Step Further 11090
76 Value and benefit- The customer perspective 14498
77 Merchandising- The Brand Building Strategy 10364
78 The ill-effects of Globalization 10555
79 Brand Ferrari - The Dream Machine 13480
80 Retail Industry : Boon or Bane ? 13055
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21332
82 Premium Brands- Prestige, Value and Quality 20927
83 JustDial: The Information and Business Listings Directory 24968
84 Corporate branding vs Product branding 13828
85 Sales vs Marketing - Do They complement or compete ? 29701
86 Is Advertising an art of Lying ? 16416
87 Glocalization-The McD and KFC Way ? 13262
88 Breakthrough Products: Entering a New World 25862
89 4 P's of Management 57256
90 Walt Disney: A Magical Brand 16967
91 Evaluating Advertisement Campaigns: Analyzing Customers 10914
92 Brand Manchester United : A Theatre of Dreams 10998
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12596
94 10 Reasons Why Airline Industry is Unique ? 49819
95 Role of Brand Ambassadors in Recession 10818
96 Reverse Pricing - Getting it Right ! 12036
97 Copyright & Trademark violations: Rural Marketing Success ? 15203
98 Premium Niche Marketing: Small World and Big Business 15752
99 Surrogate Advertising: Softly promoting hard products 10651
100 TATA Nano : Khushiyon Ki Chaabi 15042
101 Royal Enfield Bullet - The Indian Cult Brand ! 20485
102 Do Brands have finite lives ? 20452
103 Why Twitter is so successful ? 20098
104 M.R.P: Setting your own price ? 10788
105 The New Age Marketing Warfare ! 13244
 
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