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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22419
8 Fogg Deodorants- Capturing the Market 35357
9 E-commerce - Threat to Traditional Retail? 12528
10 Experience Gifting - A Boom in Gifting Industry 13487
11 Pester Power: Influence of Children in Purchase decision 12222
12 Marketing Through Mascot – Building Brand Identity 13032
13 Reebok’s Rebranding – A Comprehensive Analysis 22801
14 Hindustan Motors Ambassador - The End of an Era 15380
15 Click And Brick Of Bharat Matrimony 12727
16 Marketing 3.0 – Values Driven Marketing 15733
17 DRIP -The Marketing Communication Model 46814
18 How Titan Watches is Still a Market Leader-Brand Identity! 12879
19 Social Media Marketing - A Double Edge Sword 11925
20 Repackaging And Repositioning - Gaining Competitive Advantage 15851
21 Senior Citizens as Target Group 11853
22 Cause Related Marketing: Giving More Than Just Spare Change? 11837
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18485
24 Let’s Get Packing - Importance of Packaging 12132
25 Thums Up - A Thundering Success 15177
26 Rural Marketing: Challenges Opportunities and Beyond 22711
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22530
28 Creative Marketing Communication: Interactive Advertising Campaigns 11648
29 What is Shockvertising? 26709
30 Marketing Through Sports: The Evolution and Future 29510
31 Village Laundry Service, A Story Of The Start Up 12867
32 Being Flawsome - Ensuring Brand Loyalty 15472
33 Chanakya Niti And Marketing Strategies 20952
34 Royal Enfield Bullet - Felt The Thump! 11898
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23827
36 Subliminal Marketing - What You See You May Not See! 15377
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17173
38 Customer Is King – Make The King Happy 25136
39 Marketing Strategies & Innovations In The Services Sector 15241
40 Segmentation Targeting & Positioning-Defining Product Lines 27777
41 Role Of Technology In Marketing 21379
42 How To Create Snob Effect In Marketing? 15369
43 Health Insurance: A Push Or A Pull Product? 11690
44 A Strategic Perspective Of Kerala Tourism 27573
45 Opportunities In Online Marketing 10805
46 Challenges Of Digital Marketing 19540
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11215
48 Then & Now - A Coke Story 14927
49 What's This App - Whatsapp Success Story! 25745
50 Flying High: What Keeps Indigo Going 12009
51 Brand Activation: Bringing Spirit Of Brands To Life 16661
52 Indian Rural Market: The Next Big Thing 24480
53 Oreo – Milky’s Favourite Cookie Turns 100 11326
54 The Happy Birds: Success Story of Angry Birds 12756
55 Tata Motors JLR - The Success Story 15213
56 An Analysis On Lux Beauty Soap 41083
57 Latest Trend In Marketing Environment: Viral Marketing 10412
58 Impact Of The ZooZoo Commercials For Value Added Services 17283
59 What Can We Learn From Strategy Games 14369
60 The Reverse of Marketing=De-Marketing 18308
61 Is There A Better Way To Sell To Rural Market 13044
62 Why & How Marketers Target Kids 16352
63 Disruptive Innovation: Strategist’s Dilemma 11665
64 Entry Strategies For Automobile Companies In African Markets 14143
65 Park Avenue I.Q: New Name In The World Of Deodorants 17380
66 Flipkart.com - The Success Saga 22529
67 Pester Power: The Influential Kids 12664
68 Destination Branding- How does it Work 13696
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15561
70 Dirty Marketing- Fighting brands unethically 12054
71 Hero Honda Rebranding to Hero MotoCorp 15005
72 Standardize or Localize- A better way to lead markets 12378
73 Critical Success Factors for Devising Strategies for Airline Players 19914
74 Mom and Pop Stores Score Over Giant Supermarkets 11847
75 Regional Aspiration Marketing- A Step Further 11224
76 Value and benefit- The customer perspective 14600
77 Merchandising- The Brand Building Strategy 10477
78 The ill-effects of Globalization 10663
79 Brand Ferrari - The Dream Machine 13594
80 Retail Industry : Boon or Bane ? 13176
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21470
82 Premium Brands- Prestige, Value and Quality 21094
83 JustDial: The Information and Business Listings Directory 25115
84 Corporate branding vs Product branding 13969
85 Sales vs Marketing - Do They complement or compete ? 29859
86 Is Advertising an art of Lying ? 16534
87 Glocalization-The McD and KFC Way ? 13390
88 Breakthrough Products: Entering a New World 26000
89 4 P's of Management 57424
90 Walt Disney: A Magical Brand 17112
91 Evaluating Advertisement Campaigns: Analyzing Customers 11030
92 Brand Manchester United : A Theatre of Dreams 11151
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12737
94 10 Reasons Why Airline Industry is Unique ? 49987
95 Role of Brand Ambassadors in Recession 10962
96 Reverse Pricing - Getting it Right ! 12200
97 Copyright & Trademark violations: Rural Marketing Success ? 15360
98 Premium Niche Marketing: Small World and Big Business 15938
99 Surrogate Advertising: Softly promoting hard products 10785
100 TATA Nano : Khushiyon Ki Chaabi 15204
101 Royal Enfield Bullet - The Indian Cult Brand ! 20650
102 Do Brands have finite lives ? 20620
103 Why Twitter is so successful ? 20215
104 M.R.P: Setting your own price ? 10921
105 The New Age Marketing Warfare ! 13378
 
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