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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22348
8 Fogg Deodorants- Capturing the Market 35259
9 E-commerce - Threat to Traditional Retail? 12462
10 Experience Gifting - A Boom in Gifting Industry 13420
11 Pester Power: Influence of Children in Purchase decision 12148
12 Marketing Through Mascot – Building Brand Identity 12974
13 Reebok’s Rebranding – A Comprehensive Analysis 22741
14 Hindustan Motors Ambassador - The End of an Era 15300
15 Click And Brick Of Bharat Matrimony 12660
16 Marketing 3.0 – Values Driven Marketing 15651
17 DRIP -The Marketing Communication Model 46715
18 How Titan Watches is Still a Market Leader-Brand Identity! 12802
19 Social Media Marketing - A Double Edge Sword 11857
20 Repackaging And Repositioning - Gaining Competitive Advantage 15773
21 Senior Citizens as Target Group 11798
22 Cause Related Marketing: Giving More Than Just Spare Change? 11773
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18406
24 Let’s Get Packing - Importance of Packaging 12070
25 Thums Up - A Thundering Success 15077
26 Rural Marketing: Challenges Opportunities and Beyond 22651
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22481
28 Creative Marketing Communication: Interactive Advertising Campaigns 11587
29 What is Shockvertising? 26609
30 Marketing Through Sports: The Evolution and Future 29443
31 Village Laundry Service, A Story Of The Start Up 12753
32 Being Flawsome - Ensuring Brand Loyalty 15416
33 Chanakya Niti And Marketing Strategies 20878
34 Royal Enfield Bullet - Felt The Thump! 11825
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23740
36 Subliminal Marketing - What You See You May Not See! 15319
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17089
38 Customer Is King – Make The King Happy 25072
39 Marketing Strategies & Innovations In The Services Sector 15174
40 Segmentation Targeting & Positioning-Defining Product Lines 27710
41 Role Of Technology In Marketing 21332
42 How To Create Snob Effect In Marketing? 15314
43 Health Insurance: A Push Or A Pull Product? 11642
44 A Strategic Perspective Of Kerala Tourism 27508
45 Opportunities In Online Marketing 10753
46 Challenges Of Digital Marketing 19433
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14865
49 What's This App - Whatsapp Success Story! 25683
50 Flying High: What Keeps Indigo Going 11948
51 Brand Activation: Bringing Spirit Of Brands To Life 16595
52 Indian Rural Market: The Next Big Thing 24427
53 Oreo – Milky’s Favourite Cookie Turns 100 11277
54 The Happy Birds: Success Story of Angry Birds 12682
55 Tata Motors JLR - The Success Story 15136
56 An Analysis On Lux Beauty Soap 40986
57 Latest Trend In Marketing Environment: Viral Marketing 10366
58 Impact Of The ZooZoo Commercials For Value Added Services 17221
59 What Can We Learn From Strategy Games 14318
60 The Reverse of Marketing=De-Marketing 18245
61 Is There A Better Way To Sell To Rural Market 12998
62 Why & How Marketers Target Kids 16284
63 Disruptive Innovation: Strategist’s Dilemma 11610
64 Entry Strategies For Automobile Companies In African Markets 14090
65 Park Avenue I.Q: New Name In The World Of Deodorants 17316
66 Flipkart.com - The Success Saga 22456
67 Pester Power: The Influential Kids 12592
68 Destination Branding- How does it Work 13638
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15510
70 Dirty Marketing- Fighting brands unethically 12001
71 Hero Honda Rebranding to Hero MotoCorp 14923
72 Standardize or Localize- A better way to lead markets 12309
73 Critical Success Factors for Devising Strategies for Airline Players 19849
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11161
76 Value and benefit- The customer perspective 14553
77 Merchandising- The Brand Building Strategy 10421
78 The ill-effects of Globalization 10612
79 Brand Ferrari - The Dream Machine 13544
80 Retail Industry : Boon or Bane ? 13126
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21399
82 Premium Brands- Prestige, Value and Quality 21012
83 JustDial: The Information and Business Listings Directory 25041
84 Corporate branding vs Product branding 13906
85 Sales vs Marketing - Do They complement or compete ? 29803
86 Is Advertising an art of Lying ? 16481
87 Glocalization-The McD and KFC Way ? 13330
88 Breakthrough Products: Entering a New World 25938
89 4 P's of Management 57356
90 Walt Disney: A Magical Brand 17051
91 Evaluating Advertisement Campaigns: Analyzing Customers 10970
92 Brand Manchester United : A Theatre of Dreams 11075
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12674
94 10 Reasons Why Airline Industry is Unique ? 49900
95 Role of Brand Ambassadors in Recession 10889
96 Reverse Pricing - Getting it Right ! 12112
97 Copyright & Trademark violations: Rural Marketing Success ? 15279
98 Premium Niche Marketing: Small World and Big Business 15839
99 Surrogate Advertising: Softly promoting hard products 10711
100 TATA Nano : Khushiyon Ki Chaabi 15111
101 Royal Enfield Bullet - The Indian Cult Brand ! 20552
102 Do Brands have finite lives ? 20562
103 Why Twitter is so successful ? 20160
104 M.R.P: Setting your own price ? 10852
105 The New Age Marketing Warfare ! 13314
 
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