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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22559
8 Fogg Deodorants- Capturing the Market 35473
9 E-commerce - Threat to Traditional Retail? 12624
10 Experience Gifting - A Boom in Gifting Industry 13590
11 Pester Power: Influence of Children in Purchase decision 12313
12 Marketing Through Mascot – Building Brand Identity 13139
13 Reebok’s Rebranding – A Comprehensive Analysis 22940
14 Hindustan Motors Ambassador - The End of an Era 15571
15 Click And Brick Of Bharat Matrimony 12821
16 Marketing 3.0 – Values Driven Marketing 15849
17 DRIP -The Marketing Communication Model 46987
18 How Titan Watches is Still a Market Leader-Brand Identity! 12998
19 Social Media Marketing - A Double Edge Sword 12008
20 Repackaging And Repositioning - Gaining Competitive Advantage 15951
21 Senior Citizens as Target Group 11942
22 Cause Related Marketing: Giving More Than Just Spare Change? 11931
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18595
24 Let’s Get Packing - Importance of Packaging 12225
25 Thums Up - A Thundering Success 15328
26 Rural Marketing: Challenges Opportunities and Beyond 22834
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22613
28 Creative Marketing Communication: Interactive Advertising Campaigns 11754
29 What is Shockvertising? 26851
30 Marketing Through Sports: The Evolution and Future 29607
31 Village Laundry Service, A Story Of The Start Up 13000
32 Being Flawsome - Ensuring Brand Loyalty 15573
33 Chanakya Niti And Marketing Strategies 21050
34 Royal Enfield Bullet - Felt The Thump! 11998
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23948
36 Subliminal Marketing - What You See You May Not See! 15473
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17292
38 Customer Is King – Make The King Happy 25230
39 Marketing Strategies & Innovations In The Services Sector 15343
40 Segmentation Targeting & Positioning-Defining Product Lines 27898
41 Role Of Technology In Marketing 21458
42 How To Create Snob Effect In Marketing? 15497
43 Health Insurance: A Push Or A Pull Product? 11768
44 A Strategic Perspective Of Kerala Tourism 27690
45 Opportunities In Online Marketing 10900
46 Challenges Of Digital Marketing 19682
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11308
48 Then & Now - A Coke Story 15050
49 What's This App - Whatsapp Success Story! 25836
50 Flying High: What Keeps Indigo Going 12098
51 Brand Activation: Bringing Spirit Of Brands To Life 16755
52 Indian Rural Market: The Next Big Thing 24567
53 Oreo – Milky’s Favourite Cookie Turns 100 11426
54 The Happy Birds: Success Story of Angry Birds 12881
55 Tata Motors JLR - The Success Story 15337
56 An Analysis On Lux Beauty Soap 41222
57 Latest Trend In Marketing Environment: Viral Marketing 10502
58 Impact Of The ZooZoo Commercials For Value Added Services 17377
59 What Can We Learn From Strategy Games 14463
60 The Reverse of Marketing=De-Marketing 18417
61 Is There A Better Way To Sell To Rural Market 13129
62 Why & How Marketers Target Kids 16462
63 Disruptive Innovation: Strategist’s Dilemma 11756
64 Entry Strategies For Automobile Companies In African Markets 14236
65 Park Avenue I.Q: New Name In The World Of Deodorants 17478
66 Flipkart.com - The Success Saga 22639
67 Pester Power: The Influential Kids 12777
68 Destination Branding- How does it Work 13788
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15649
70 Dirty Marketing- Fighting brands unethically 12159
71 Hero Honda Rebranding to Hero MotoCorp 15157
72 Standardize or Localize- A better way to lead markets 12462
73 Critical Success Factors for Devising Strategies for Airline Players 20010
74 Mom and Pop Stores Score Over Giant Supermarkets 11968
75 Regional Aspiration Marketing- A Step Further 11318
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10570
78 The ill-effects of Globalization 10751
79 Brand Ferrari - The Dream Machine 13703
80 Retail Industry : Boon or Bane ? 13276
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21579
82 Premium Brands- Prestige, Value and Quality 21245
83 JustDial: The Information and Business Listings Directory 25231
84 Corporate branding vs Product branding 14068
85 Sales vs Marketing - Do They complement or compete ? 29961
86 Is Advertising an art of Lying ? 16635
87 Glocalization-The McD and KFC Way ? 13488
88 Breakthrough Products: Entering a New World 26106
89 4 P's of Management 57530
90 Walt Disney: A Magical Brand 17212
91 Evaluating Advertisement Campaigns: Analyzing Customers 11126
92 Brand Manchester United : A Theatre of Dreams 11254
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12887
94 10 Reasons Why Airline Industry is Unique ? 50114
95 Role of Brand Ambassadors in Recession 11060
96 Reverse Pricing - Getting it Right ! 12316
97 Copyright & Trademark violations: Rural Marketing Success ? 15469
98 Premium Niche Marketing: Small World and Big Business 16062
99 Surrogate Advertising: Softly promoting hard products 10887
100 TATA Nano : Khushiyon Ki Chaabi 15327
101 Royal Enfield Bullet - The Indian Cult Brand ! 20842
102 Do Brands have finite lives ? 20700
103 Why Twitter is so successful ? 20287
104 M.R.P: Setting your own price ? 11010
105 The New Age Marketing Warfare ! 13467
 
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