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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22509
8 Fogg Deodorants- Capturing the Market 35434
9 E-commerce - Threat to Traditional Retail? 12596
10 Experience Gifting - A Boom in Gifting Industry 13554
11 Pester Power: Influence of Children in Purchase decision 12284
12 Marketing Through Mascot – Building Brand Identity 13108
13 Reebok’s Rebranding – A Comprehensive Analysis 22899
14 Hindustan Motors Ambassador - The End of an Era 15529
15 Click And Brick Of Bharat Matrimony 12789
16 Marketing 3.0 – Values Driven Marketing 15817
17 DRIP -The Marketing Communication Model 46930
18 How Titan Watches is Still a Market Leader-Brand Identity! 12961
19 Social Media Marketing - A Double Edge Sword 11983
20 Repackaging And Repositioning - Gaining Competitive Advantage 15920
21 Senior Citizens as Target Group 11912
22 Cause Related Marketing: Giving More Than Just Spare Change? 11900
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18558
24 Let’s Get Packing - Importance of Packaging 12195
25 Thums Up - A Thundering Success 15266
26 Rural Marketing: Challenges Opportunities and Beyond 22784
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22586
28 Creative Marketing Communication: Interactive Advertising Campaigns 11724
29 What is Shockvertising? 26800
30 Marketing Through Sports: The Evolution and Future 29575
31 Village Laundry Service, A Story Of The Start Up 12956
32 Being Flawsome - Ensuring Brand Loyalty 15540
33 Chanakya Niti And Marketing Strategies 21017
34 Royal Enfield Bullet - Felt The Thump! 11965
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23911
36 Subliminal Marketing - What You See You May Not See! 15446
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17257
38 Customer Is King – Make The King Happy 25203
39 Marketing Strategies & Innovations In The Services Sector 15312
40 Segmentation Targeting & Positioning-Defining Product Lines 27856
41 Role Of Technology In Marketing 21434
42 How To Create Snob Effect In Marketing? 15473
43 Health Insurance: A Push Or A Pull Product? 11745
44 A Strategic Perspective Of Kerala Tourism 27650
45 Opportunities In Online Marketing 10871
46 Challenges Of Digital Marketing 19631
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11272
48 Then & Now - A Coke Story 15011
49 What's This App - Whatsapp Success Story! 25805
50 Flying High: What Keeps Indigo Going 12072
51 Brand Activation: Bringing Spirit Of Brands To Life 16719
52 Indian Rural Market: The Next Big Thing 24538
53 Oreo – Milky’s Favourite Cookie Turns 100 11396
54 The Happy Birds: Success Story of Angry Birds 12843
55 Tata Motors JLR - The Success Story 15296
56 An Analysis On Lux Beauty Soap 41179
57 Latest Trend In Marketing Environment: Viral Marketing 10469
58 Impact Of The ZooZoo Commercials For Value Added Services 17344
59 What Can We Learn From Strategy Games 14437
60 The Reverse of Marketing=De-Marketing 18387
61 Is There A Better Way To Sell To Rural Market 13102
62 Why & How Marketers Target Kids 16424
63 Disruptive Innovation: Strategist’s Dilemma 11728
64 Entry Strategies For Automobile Companies In African Markets 14208
65 Park Avenue I.Q: New Name In The World Of Deodorants 17448
66 Flipkart.com - The Success Saga 22601
67 Pester Power: The Influential Kids 12743
68 Destination Branding- How does it Work 13758
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15622
70 Dirty Marketing- Fighting brands unethically 12131
71 Hero Honda Rebranding to Hero MotoCorp 15088
72 Standardize or Localize- A better way to lead markets 12433
73 Critical Success Factors for Devising Strategies for Airline Players 19977
74 Mom and Pop Stores Score Over Giant Supermarkets 11919
75 Regional Aspiration Marketing- A Step Further 11290
76 Value and benefit- The customer perspective 14659
77 Merchandising- The Brand Building Strategy 10541
78 The ill-effects of Globalization 10725
79 Brand Ferrari - The Dream Machine 13670
80 Retail Industry : Boon or Bane ? 13247
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21542
82 Premium Brands- Prestige, Value and Quality 21192
83 JustDial: The Information and Business Listings Directory 25194
84 Corporate branding vs Product branding 14037
85 Sales vs Marketing - Do They complement or compete ? 29931
86 Is Advertising an art of Lying ? 16603
87 Glocalization-The McD and KFC Way ? 13464
88 Breakthrough Products: Entering a New World 26073
89 4 P's of Management 57497
90 Walt Disney: A Magical Brand 17178
91 Evaluating Advertisement Campaigns: Analyzing Customers 11096
92 Brand Manchester United : A Theatre of Dreams 11220
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12859
94 10 Reasons Why Airline Industry is Unique ? 50074
95 Role of Brand Ambassadors in Recession 11031
96 Reverse Pricing - Getting it Right ! 12282
97 Copyright & Trademark violations: Rural Marketing Success ? 15432
98 Premium Niche Marketing: Small World and Big Business 16024
99 Surrogate Advertising: Softly promoting hard products 10853
100 TATA Nano : Khushiyon Ki Chaabi 15287
101 Royal Enfield Bullet - The Indian Cult Brand ! 20757
102 Do Brands have finite lives ? 20670
103 Why Twitter is so successful ? 20263
104 M.R.P: Setting your own price ? 10982
105 The New Age Marketing Warfare ! 13436
 
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