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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21463
8 Fogg Deodorants- Capturing the Market 34314
9 E-commerce - Threat to Traditional Retail? 11771
10 Experience Gifting - A Boom in Gifting Industry 12946
11 Pester Power: Influence of Children in Purchase decision 11389
12 Marketing Through Mascot – Building Brand Identity 12404
13 Reebok’s Rebranding – A Comprehensive Analysis 21523
14 Hindustan Motors Ambassador - The End of an Era 14425
15 Click And Brick Of Bharat Matrimony 11875
16 Marketing 3.0 – Values Driven Marketing 14640
17 DRIP -The Marketing Communication Model 45321
18 How Titan Watches is Still a Market Leader-Brand Identity! 12092
19 Social Media Marketing - A Double Edge Sword 11326
20 Repackaging And Repositioning - Gaining Competitive Advantage 15083
21 Senior Citizens as Target Group 11117
22 Cause Related Marketing: Giving More Than Just Spare Change? 11208
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17663
24 Let’s Get Packing - Importance of Packaging 11608
25 Thums Up - A Thundering Success 14064
26 Rural Marketing: Challenges Opportunities and Beyond 22017
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22028
28 Creative Marketing Communication: Interactive Advertising Campaigns 10976
29 What is Shockvertising? 25706
30 Marketing Through Sports: The Evolution and Future 28969
31 Village Laundry Service, A Story Of The Start Up 11804
32 Being Flawsome - Ensuring Brand Loyalty 14842
33 Chanakya Niti And Marketing Strategies 20221
34 Royal Enfield Bullet - Felt The Thump! 11085
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22741
36 Subliminal Marketing - What You See You May Not See! 14779
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16216
38 Customer Is King – Make The King Happy 24241
39 Marketing Strategies & Innovations In The Services Sector 14388
40 Segmentation Targeting & Positioning-Defining Product Lines 27054
41 Role Of Technology In Marketing 20890
42 How To Create Snob Effect In Marketing? 14675
43 Health Insurance: A Push Or A Pull Product? 11174
44 A Strategic Perspective Of Kerala Tourism 26772
45 Opportunities In Online Marketing 10299
46 Challenges Of Digital Marketing 18485
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10624
48 Then & Now - A Coke Story 14269
49 What's This App - Whatsapp Success Story! 25217
50 Flying High: What Keeps Indigo Going 11253
51 Brand Activation: Bringing Spirit Of Brands To Life 16042
52 Indian Rural Market: The Next Big Thing 23954
53 Oreo – Milky’s Favourite Cookie Turns 100 10707
54 The Happy Birds: Success Story of Angry Birds 11812
55 Tata Motors JLR - The Success Story 14411
56 An Analysis On Lux Beauty Soap 39675
57 Latest Trend In Marketing Environment: Viral Marketing 9912
58 Impact Of The ZooZoo Commercials For Value Added Services 16368
59 What Can We Learn From Strategy Games 13897
60 The Reverse of Marketing=De-Marketing 17403
61 Is There A Better Way To Sell To Rural Market 12399
62 Why & How Marketers Target Kids 15405
63 Disruptive Innovation: Strategist’s Dilemma 10865
64 Entry Strategies For Automobile Companies In African Markets 13612
65 Park Avenue I.Q: New Name In The World Of Deodorants 16746
66 Flipkart.com - The Success Saga 21730
67 Pester Power: The Influential Kids 11966
68 Destination Branding- How does it Work 13191
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14892
70 Dirty Marketing- Fighting brands unethically 11345
71 Hero Honda Rebranding to Hero MotoCorp 14118
72 Standardize or Localize- A better way to lead markets 11754
73 Critical Success Factors for Devising Strategies for Airline Players 19084
74 Mom and Pop Stores Score Over Giant Supermarkets 11223
75 Regional Aspiration Marketing- A Step Further 10582
76 Value and benefit- The customer perspective 14132
77 Merchandising- The Brand Building Strategy 9959
78 The ill-effects of Globalization 10200
79 Brand Ferrari - The Dream Machine 12991
80 Retail Industry : Boon or Bane ? 12626
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20750
82 Premium Brands- Prestige, Value and Quality 19929
83 JustDial: The Information and Business Listings Directory 24035
84 Corporate branding vs Product branding 13377
85 Sales vs Marketing - Do They complement or compete ? 28997
86 Is Advertising an art of Lying ? 15972
87 Glocalization-The McD and KFC Way ? 12637
88 Breakthrough Products: Entering a New World 25258
89 4 P's of Management 56496
90 Walt Disney: A Magical Brand 16334
91 Evaluating Advertisement Campaigns: Analyzing Customers 10418
92 Brand Manchester United : A Theatre of Dreams 10453
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12145
94 10 Reasons Why Airline Industry is Unique ? 49041
95 Role of Brand Ambassadors in Recession 10278
96 Reverse Pricing - Getting it Right ! 11509
97 Copyright & Trademark violations: Rural Marketing Success ? 14737
98 Premium Niche Marketing: Small World and Big Business 15062
99 Surrogate Advertising: Softly promoting hard products 10241
100 TATA Nano : Khushiyon Ki Chaabi 14388
101 Royal Enfield Bullet - The Indian Cult Brand ! 19814
102 Do Brands have finite lives ? 19919
103 Why Twitter is so successful ? 19601
104 M.R.P: Setting your own price ? 10267
105 The New Age Marketing Warfare ! 12755
 
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