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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22328
8 Fogg Deodorants- Capturing the Market 35226
9 E-commerce - Threat to Traditional Retail? 12445
10 Experience Gifting - A Boom in Gifting Industry 13405
11 Pester Power: Influence of Children in Purchase decision 12131
12 Marketing Through Mascot – Building Brand Identity 12954
13 Reebok’s Rebranding – A Comprehensive Analysis 22711
14 Hindustan Motors Ambassador - The End of an Era 15280
15 Click And Brick Of Bharat Matrimony 12643
16 Marketing 3.0 – Values Driven Marketing 15625
17 DRIP -The Marketing Communication Model 46687
18 How Titan Watches is Still a Market Leader-Brand Identity! 12780
19 Social Media Marketing - A Double Edge Sword 11837
20 Repackaging And Repositioning - Gaining Competitive Advantage 15753
21 Senior Citizens as Target Group 11782
22 Cause Related Marketing: Giving More Than Just Spare Change? 11755
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18384
24 Let’s Get Packing - Importance of Packaging 12050
25 Thums Up - A Thundering Success 15048
26 Rural Marketing: Challenges Opportunities and Beyond 22629
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22464
28 Creative Marketing Communication: Interactive Advertising Campaigns 11572
29 What is Shockvertising? 26582
30 Marketing Through Sports: The Evolution and Future 29425
31 Village Laundry Service, A Story Of The Start Up 12727
32 Being Flawsome - Ensuring Brand Loyalty 15399
33 Chanakya Niti And Marketing Strategies 20860
34 Royal Enfield Bullet - Felt The Thump! 11804
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23720
36 Subliminal Marketing - What You See You May Not See! 15304
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17063
38 Customer Is King – Make The King Happy 25053
39 Marketing Strategies & Innovations In The Services Sector 15157
40 Segmentation Targeting & Positioning-Defining Product Lines 27693
41 Role Of Technology In Marketing 21314
42 How To Create Snob Effect In Marketing? 15296
43 Health Insurance: A Push Or A Pull Product? 11630
44 A Strategic Perspective Of Kerala Tourism 27479
45 Opportunities In Online Marketing 10732
46 Challenges Of Digital Marketing 19396
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11140
48 Then & Now - A Coke Story 14845
49 What's This App - Whatsapp Success Story! 25668
50 Flying High: What Keeps Indigo Going 11927
51 Brand Activation: Bringing Spirit Of Brands To Life 16576
52 Indian Rural Market: The Next Big Thing 24403
53 Oreo – Milky’s Favourite Cookie Turns 100 11251
54 The Happy Birds: Success Story of Angry Birds 12652
55 Tata Motors JLR - The Success Story 15113
56 An Analysis On Lux Beauty Soap 40955
57 Latest Trend In Marketing Environment: Viral Marketing 10345
58 Impact Of The ZooZoo Commercials For Value Added Services 17201
59 What Can We Learn From Strategy Games 14299
60 The Reverse of Marketing=De-Marketing 18223
61 Is There A Better Way To Sell To Rural Market 12981
62 Why & How Marketers Target Kids 16258
63 Disruptive Innovation: Strategist’s Dilemma 11593
64 Entry Strategies For Automobile Companies In African Markets 14068
65 Park Avenue I.Q: New Name In The World Of Deodorants 17285
66 Flipkart.com - The Success Saga 22436
67 Pester Power: The Influential Kids 12576
68 Destination Branding- How does it Work 13621
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15488
70 Dirty Marketing- Fighting brands unethically 11976
71 Hero Honda Rebranding to Hero MotoCorp 14904
72 Standardize or Localize- A better way to lead markets 12290
73 Critical Success Factors for Devising Strategies for Airline Players 19829
74 Mom and Pop Stores Score Over Giant Supermarkets 11774
75 Regional Aspiration Marketing- A Step Further 11140
76 Value and benefit- The customer perspective 14537
77 Merchandising- The Brand Building Strategy 10402
78 The ill-effects of Globalization 10592
79 Brand Ferrari - The Dream Machine 13521
80 Retail Industry : Boon or Bane ? 13100
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21379
82 Premium Brands- Prestige, Value and Quality 20983
83 JustDial: The Information and Business Listings Directory 25015
84 Corporate branding vs Product branding 13879
85 Sales vs Marketing - Do They complement or compete ? 29773
86 Is Advertising an art of Lying ? 16460
87 Glocalization-The McD and KFC Way ? 13309
88 Breakthrough Products: Entering a New World 25915
89 4 P's of Management 57326
90 Walt Disney: A Magical Brand 17025
91 Evaluating Advertisement Campaigns: Analyzing Customers 10950
92 Brand Manchester United : A Theatre of Dreams 11046
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12646
94 10 Reasons Why Airline Industry is Unique ? 49872
95 Role of Brand Ambassadors in Recession 10866
96 Reverse Pricing - Getting it Right ! 12090
97 Copyright & Trademark violations: Rural Marketing Success ? 15257
98 Premium Niche Marketing: Small World and Big Business 15807
99 Surrogate Advertising: Softly promoting hard products 10688
100 TATA Nano : Khushiyon Ki Chaabi 15085
101 Royal Enfield Bullet - The Indian Cult Brand ! 20533
102 Do Brands have finite lives ? 20537
103 Why Twitter is so successful ? 20142
104 M.R.P: Setting your own price ? 10834
105 The New Age Marketing Warfare ! 13295
 
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