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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22581
8 Fogg Deodorants- Capturing the Market 35486
9 E-commerce - Threat to Traditional Retail? 12633
10 Experience Gifting - A Boom in Gifting Industry 13603
11 Pester Power: Influence of Children in Purchase decision 12323
12 Marketing Through Mascot – Building Brand Identity 13149
13 Reebok’s Rebranding – A Comprehensive Analysis 22955
14 Hindustan Motors Ambassador - The End of an Era 15585
15 Click And Brick Of Bharat Matrimony 12828
16 Marketing 3.0 – Values Driven Marketing 15862
17 DRIP -The Marketing Communication Model 47000
18 How Titan Watches is Still a Market Leader-Brand Identity! 13010
19 Social Media Marketing - A Double Edge Sword 12017
20 Repackaging And Repositioning - Gaining Competitive Advantage 15959
21 Senior Citizens as Target Group 11950
22 Cause Related Marketing: Giving More Than Just Spare Change? 11942
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18606
24 Let’s Get Packing - Importance of Packaging 12235
25 Thums Up - A Thundering Success 15346
26 Rural Marketing: Challenges Opportunities and Beyond 22839
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22619
28 Creative Marketing Communication: Interactive Advertising Campaigns 11759
29 What is Shockvertising? 26863
30 Marketing Through Sports: The Evolution and Future 29620
31 Village Laundry Service, A Story Of The Start Up 13022
32 Being Flawsome - Ensuring Brand Loyalty 15585
33 Chanakya Niti And Marketing Strategies 21063
34 Royal Enfield Bullet - Felt The Thump! 12012
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23961
36 Subliminal Marketing - What You See You May Not See! 15483
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17299
38 Customer Is King – Make The King Happy 25237
39 Marketing Strategies & Innovations In The Services Sector 15355
40 Segmentation Targeting & Positioning-Defining Product Lines 27906
41 Role Of Technology In Marketing 21465
42 How To Create Snob Effect In Marketing? 15503
43 Health Insurance: A Push Or A Pull Product? 11776
44 A Strategic Perspective Of Kerala Tourism 27699
45 Opportunities In Online Marketing 10908
46 Challenges Of Digital Marketing 19697
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11317
48 Then & Now - A Coke Story 15059
49 What's This App - Whatsapp Success Story! 25844
50 Flying High: What Keeps Indigo Going 12110
51 Brand Activation: Bringing Spirit Of Brands To Life 16763
52 Indian Rural Market: The Next Big Thing 24572
53 Oreo – Milky’s Favourite Cookie Turns 100 11438
54 The Happy Birds: Success Story of Angry Birds 12896
55 Tata Motors JLR - The Success Story 15352
56 An Analysis On Lux Beauty Soap 41239
57 Latest Trend In Marketing Environment: Viral Marketing 10510
58 Impact Of The ZooZoo Commercials For Value Added Services 17384
59 What Can We Learn From Strategy Games 14472
60 The Reverse of Marketing=De-Marketing 18425
61 Is There A Better Way To Sell To Rural Market 13136
62 Why & How Marketers Target Kids 16478
63 Disruptive Innovation: Strategist’s Dilemma 11763
64 Entry Strategies For Automobile Companies In African Markets 14244
65 Park Avenue I.Q: New Name In The World Of Deodorants 17488
66 Flipkart.com - The Success Saga 22652
67 Pester Power: The Influential Kids 12789
68 Destination Branding- How does it Work 13800
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15656
70 Dirty Marketing- Fighting brands unethically 12169
71 Hero Honda Rebranding to Hero MotoCorp 15183
72 Standardize or Localize- A better way to lead markets 12473
73 Critical Success Factors for Devising Strategies for Airline Players 20022
74 Mom and Pop Stores Score Over Giant Supermarkets 11980
75 Regional Aspiration Marketing- A Step Further 11325
76 Value and benefit- The customer perspective 14691
77 Merchandising- The Brand Building Strategy 10582
78 The ill-effects of Globalization 10759
79 Brand Ferrari - The Dream Machine 13710
80 Retail Industry : Boon or Bane ? 13285
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21590
82 Premium Brands- Prestige, Value and Quality 21260
83 JustDial: The Information and Business Listings Directory 25240
84 Corporate branding vs Product branding 14077
85 Sales vs Marketing - Do They complement or compete ? 29971
86 Is Advertising an art of Lying ? 16645
87 Glocalization-The McD and KFC Way ? 13496
88 Breakthrough Products: Entering a New World 26116
89 4 P's of Management 57540
90 Walt Disney: A Magical Brand 17218
91 Evaluating Advertisement Campaigns: Analyzing Customers 11136
92 Brand Manchester United : A Theatre of Dreams 11261
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12896
94 10 Reasons Why Airline Industry is Unique ? 50126
95 Role of Brand Ambassadors in Recession 11071
96 Reverse Pricing - Getting it Right ! 12322
97 Copyright & Trademark violations: Rural Marketing Success ? 15478
98 Premium Niche Marketing: Small World and Big Business 16076
99 Surrogate Advertising: Softly promoting hard products 10895
100 TATA Nano : Khushiyon Ki Chaabi 15339
101 Royal Enfield Bullet - The Indian Cult Brand ! 20870
102 Do Brands have finite lives ? 20707
103 Why Twitter is so successful ? 20293
104 M.R.P: Setting your own price ? 11017
105 The New Age Marketing Warfare ! 13479
 
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