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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22362
8 Fogg Deodorants- Capturing the Market 35276
9 E-commerce - Threat to Traditional Retail? 12471
10 Experience Gifting - A Boom in Gifting Industry 13435
11 Pester Power: Influence of Children in Purchase decision 12159
12 Marketing Through Mascot – Building Brand Identity 12982
13 Reebok’s Rebranding – A Comprehensive Analysis 22747
14 Hindustan Motors Ambassador - The End of an Era 15314
15 Click And Brick Of Bharat Matrimony 12668
16 Marketing 3.0 – Values Driven Marketing 15669
17 DRIP -The Marketing Communication Model 46728
18 How Titan Watches is Still a Market Leader-Brand Identity! 12815
19 Social Media Marketing - A Double Edge Sword 11865
20 Repackaging And Repositioning - Gaining Competitive Advantage 15786
21 Senior Citizens as Target Group 11807
22 Cause Related Marketing: Giving More Than Just Spare Change? 11784
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18420
24 Let’s Get Packing - Importance of Packaging 12080
25 Thums Up - A Thundering Success 15091
26 Rural Marketing: Challenges Opportunities and Beyond 22661
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22487
28 Creative Marketing Communication: Interactive Advertising Campaigns 11596
29 What is Shockvertising? 26625
30 Marketing Through Sports: The Evolution and Future 29452
31 Village Laundry Service, A Story Of The Start Up 12771
32 Being Flawsome - Ensuring Brand Loyalty 15426
33 Chanakya Niti And Marketing Strategies 20899
34 Royal Enfield Bullet - Felt The Thump! 11843
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23758
36 Subliminal Marketing - What You See You May Not See! 15326
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17105
38 Customer Is King – Make The King Happy 25081
39 Marketing Strategies & Innovations In The Services Sector 15182
40 Segmentation Targeting & Positioning-Defining Product Lines 27720
41 Role Of Technology In Marketing 21339
42 How To Create Snob Effect In Marketing? 15324
43 Health Insurance: A Push Or A Pull Product? 11650
44 A Strategic Perspective Of Kerala Tourism 27519
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19457
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11163
48 Then & Now - A Coke Story 14874
49 What's This App - Whatsapp Success Story! 25691
50 Flying High: What Keeps Indigo Going 11955
51 Brand Activation: Bringing Spirit Of Brands To Life 16605
52 Indian Rural Market: The Next Big Thing 24437
53 Oreo – Milky’s Favourite Cookie Turns 100 11286
54 The Happy Birds: Success Story of Angry Birds 12694
55 Tata Motors JLR - The Success Story 15146
56 An Analysis On Lux Beauty Soap 41000
57 Latest Trend In Marketing Environment: Viral Marketing 10375
58 Impact Of The ZooZoo Commercials For Value Added Services 17231
59 What Can We Learn From Strategy Games 14329
60 The Reverse of Marketing=De-Marketing 18256
61 Is There A Better Way To Sell To Rural Market 13006
62 Why & How Marketers Target Kids 16292
63 Disruptive Innovation: Strategist’s Dilemma 11616
64 Entry Strategies For Automobile Companies In African Markets 14103
65 Park Avenue I.Q: New Name In The World Of Deodorants 17326
66 Flipkart.com - The Success Saga 22470
67 Pester Power: The Influential Kids 12599
68 Destination Branding- How does it Work 13650
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15518
70 Dirty Marketing- Fighting brands unethically 12011
71 Hero Honda Rebranding to Hero MotoCorp 14933
72 Standardize or Localize- A better way to lead markets 12318
73 Critical Success Factors for Devising Strategies for Airline Players 19858
74 Mom and Pop Stores Score Over Giant Supermarkets 11805
75 Regional Aspiration Marketing- A Step Further 11169
76 Value and benefit- The customer perspective 14561
77 Merchandising- The Brand Building Strategy 10430
78 The ill-effects of Globalization 10620
79 Brand Ferrari - The Dream Machine 13552
80 Retail Industry : Boon or Bane ? 13131
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21410
82 Premium Brands- Prestige, Value and Quality 21027
83 JustDial: The Information and Business Listings Directory 25051
84 Corporate branding vs Product branding 13916
85 Sales vs Marketing - Do They complement or compete ? 29813
86 Is Advertising an art of Lying ? 16489
87 Glocalization-The McD and KFC Way ? 13340
88 Breakthrough Products: Entering a New World 25949
89 4 P's of Management 57371
90 Walt Disney: A Magical Brand 17065
91 Evaluating Advertisement Campaigns: Analyzing Customers 10984
92 Brand Manchester United : A Theatre of Dreams 11086
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12682
94 10 Reasons Why Airline Industry is Unique ? 49916
95 Role of Brand Ambassadors in Recession 10900
96 Reverse Pricing - Getting it Right ! 12132
97 Copyright & Trademark violations: Rural Marketing Success ? 15295
98 Premium Niche Marketing: Small World and Big Business 15853
99 Surrogate Advertising: Softly promoting hard products 10720
100 TATA Nano : Khushiyon Ki Chaabi 15126
101 Royal Enfield Bullet - The Indian Cult Brand ! 20571
102 Do Brands have finite lives ? 20573
103 Why Twitter is so successful ? 20172
104 M.R.P: Setting your own price ? 10871
105 The New Age Marketing Warfare ! 13327
 
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