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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21687
8 Fogg Deodorants- Capturing the Market 34565
9 E-commerce - Threat to Traditional Retail? 11964
10 Experience Gifting - A Boom in Gifting Industry 13069
11 Pester Power: Influence of Children in Purchase decision 11568
12 Marketing Through Mascot – Building Brand Identity 12521
13 Reebok’s Rebranding – A Comprehensive Analysis 21792
14 Hindustan Motors Ambassador - The End of an Era 14693
15 Click And Brick Of Bharat Matrimony 12079
16 Marketing 3.0 – Values Driven Marketing 14876
17 DRIP -The Marketing Communication Model 45701
18 How Titan Watches is Still a Market Leader-Brand Identity! 12258
19 Social Media Marketing - A Double Edge Sword 11449
20 Repackaging And Repositioning - Gaining Competitive Advantage 15269
21 Senior Citizens as Target Group 11267
22 Cause Related Marketing: Giving More Than Just Spare Change? 11344
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17820
24 Let’s Get Packing - Importance of Packaging 11706
25 Thums Up - A Thundering Success 14301
26 Rural Marketing: Challenges Opportunities and Beyond 22172
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22117
28 Creative Marketing Communication: Interactive Advertising Campaigns 11141
29 What is Shockvertising? 25933
30 Marketing Through Sports: The Evolution and Future 29072
31 Village Laundry Service, A Story Of The Start Up 12059
32 Being Flawsome - Ensuring Brand Loyalty 14959
33 Chanakya Niti And Marketing Strategies 20381
34 Royal Enfield Bullet - Felt The Thump! 11228
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22976
36 Subliminal Marketing - What You See You May Not See! 14897
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16455
38 Customer Is King – Make The King Happy 24431
39 Marketing Strategies & Innovations In The Services Sector 14568
40 Segmentation Targeting & Positioning-Defining Product Lines 27228
41 Role Of Technology In Marketing 20995
42 How To Create Snob Effect In Marketing? 14846
43 Health Insurance: A Push Or A Pull Product? 11249
44 A Strategic Perspective Of Kerala Tourism 26946
45 Opportunities In Online Marketing 10393
46 Challenges Of Digital Marketing 18671
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10752
48 Then & Now - A Coke Story 14410
49 What's This App - Whatsapp Success Story! 25328
50 Flying High: What Keeps Indigo Going 11457
51 Brand Activation: Bringing Spirit Of Brands To Life 16172
52 Indian Rural Market: The Next Big Thing 24056
53 Oreo – Milky’s Favourite Cookie Turns 100 10842
54 The Happy Birds: Success Story of Angry Birds 12007
55 Tata Motors JLR - The Success Story 14575
56 An Analysis On Lux Beauty Soap 39945
57 Latest Trend In Marketing Environment: Viral Marketing 10017
58 Impact Of The ZooZoo Commercials For Value Added Services 16576
59 What Can We Learn From Strategy Games 13991
60 The Reverse of Marketing=De-Marketing 17614
61 Is There A Better Way To Sell To Rural Market 12505
62 Why & How Marketers Target Kids 15629
63 Disruptive Innovation: Strategist’s Dilemma 11069
64 Entry Strategies For Automobile Companies In African Markets 13739
65 Park Avenue I.Q: New Name In The World Of Deodorants 16880
66 Flipkart.com - The Success Saga 21929
67 Pester Power: The Influential Kids 12104
68 Destination Branding- How does it Work 13285
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15070
70 Dirty Marketing- Fighting brands unethically 11527
71 Hero Honda Rebranding to Hero MotoCorp 14336
72 Standardize or Localize- A better way to lead markets 11844
73 Critical Success Factors for Devising Strategies for Airline Players 19260
74 Mom and Pop Stores Score Over Giant Supermarkets 11387
75 Regional Aspiration Marketing- A Step Further 10706
76 Value and benefit- The customer perspective 14218
77 Merchandising- The Brand Building Strategy 10065
78 The ill-effects of Globalization 10279
79 Brand Ferrari - The Dream Machine 13105
80 Retail Industry : Boon or Bane ? 12743
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20914
82 Premium Brands- Prestige, Value and Quality 20220
83 JustDial: The Information and Business Listings Directory 24248
84 Corporate branding vs Product branding 13475
85 Sales vs Marketing - Do They complement or compete ? 29189
86 Is Advertising an art of Lying ? 16084
87 Glocalization-The McD and KFC Way ? 12842
88 Breakthrough Products: Entering a New World 25445
89 4 P's of Management 56703
90 Walt Disney: A Magical Brand 16527
91 Evaluating Advertisement Campaigns: Analyzing Customers 10538
92 Brand Manchester United : A Theatre of Dreams 10587
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12238
94 10 Reasons Why Airline Industry is Unique ? 49236
95 Role of Brand Ambassadors in Recession 10378
96 Reverse Pricing - Getting it Right ! 11641
97 Copyright & Trademark violations: Rural Marketing Success ? 14850
98 Premium Niche Marketing: Small World and Big Business 15239
99 Surrogate Advertising: Softly promoting hard products 10333
100 TATA Nano : Khushiyon Ki Chaabi 14591
101 Royal Enfield Bullet - The Indian Cult Brand ! 20020
102 Do Brands have finite lives ? 20066
103 Why Twitter is so successful ? 19719
104 M.R.P: Setting your own price ? 10437
105 The New Age Marketing Warfare ! 12898
 
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