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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22555
8 Fogg Deodorants- Capturing the Market 35470
9 E-commerce - Threat to Traditional Retail? 12621
10 Experience Gifting - A Boom in Gifting Industry 13587
11 Pester Power: Influence of Children in Purchase decision 12312
12 Marketing Through Mascot – Building Brand Identity 13138
13 Reebok’s Rebranding – A Comprehensive Analysis 22936
14 Hindustan Motors Ambassador - The End of an Era 15565
15 Click And Brick Of Bharat Matrimony 12817
16 Marketing 3.0 – Values Driven Marketing 15848
17 DRIP -The Marketing Communication Model 46982
18 How Titan Watches is Still a Market Leader-Brand Identity! 12995
19 Social Media Marketing - A Double Edge Sword 12007
20 Repackaging And Repositioning - Gaining Competitive Advantage 15949
21 Senior Citizens as Target Group 11939
22 Cause Related Marketing: Giving More Than Just Spare Change? 11931
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18592
24 Let’s Get Packing - Importance of Packaging 12225
25 Thums Up - A Thundering Success 15324
26 Rural Marketing: Challenges Opportunities and Beyond 22831
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22611
28 Creative Marketing Communication: Interactive Advertising Campaigns 11754
29 What is Shockvertising? 26849
30 Marketing Through Sports: The Evolution and Future 29603
31 Village Laundry Service, A Story Of The Start Up 12997
32 Being Flawsome - Ensuring Brand Loyalty 15570
33 Chanakya Niti And Marketing Strategies 21048
34 Royal Enfield Bullet - Felt The Thump! 11998
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23948
36 Subliminal Marketing - What You See You May Not See! 15472
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17291
38 Customer Is King – Make The King Happy 25229
39 Marketing Strategies & Innovations In The Services Sector 15340
40 Segmentation Targeting & Positioning-Defining Product Lines 27897
41 Role Of Technology In Marketing 21457
42 How To Create Snob Effect In Marketing? 15495
43 Health Insurance: A Push Or A Pull Product? 11767
44 A Strategic Perspective Of Kerala Tourism 27689
45 Opportunities In Online Marketing 10898
46 Challenges Of Digital Marketing 19680
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11305
48 Then & Now - A Coke Story 15046
49 What's This App - Whatsapp Success Story! 25836
50 Flying High: What Keeps Indigo Going 12097
51 Brand Activation: Bringing Spirit Of Brands To Life 16753
52 Indian Rural Market: The Next Big Thing 24567
53 Oreo – Milky’s Favourite Cookie Turns 100 11425
54 The Happy Birds: Success Story of Angry Birds 12875
55 Tata Motors JLR - The Success Story 15334
56 An Analysis On Lux Beauty Soap 41220
57 Latest Trend In Marketing Environment: Viral Marketing 10500
58 Impact Of The ZooZoo Commercials For Value Added Services 17376
59 What Can We Learn From Strategy Games 14463
60 The Reverse of Marketing=De-Marketing 18417
61 Is There A Better Way To Sell To Rural Market 13128
62 Why & How Marketers Target Kids 16461
63 Disruptive Innovation: Strategist’s Dilemma 11755
64 Entry Strategies For Automobile Companies In African Markets 14236
65 Park Avenue I.Q: New Name In The World Of Deodorants 17478
66 Flipkart.com - The Success Saga 22638
67 Pester Power: The Influential Kids 12775
68 Destination Branding- How does it Work 13788
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15649
70 Dirty Marketing- Fighting brands unethically 12157
71 Hero Honda Rebranding to Hero MotoCorp 15150
72 Standardize or Localize- A better way to lead markets 12461
73 Critical Success Factors for Devising Strategies for Airline Players 20008
74 Mom and Pop Stores Score Over Giant Supermarkets 11964
75 Regional Aspiration Marketing- A Step Further 11316
76 Value and benefit- The customer perspective 14683
77 Merchandising- The Brand Building Strategy 10567
78 The ill-effects of Globalization 10750
79 Brand Ferrari - The Dream Machine 13702
80 Retail Industry : Boon or Bane ? 13276
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21577
82 Premium Brands- Prestige, Value and Quality 21242
83 JustDial: The Information and Business Listings Directory 25229
84 Corporate branding vs Product branding 14067
85 Sales vs Marketing - Do They complement or compete ? 29960
86 Is Advertising an art of Lying ? 16633
87 Glocalization-The McD and KFC Way ? 13486
88 Breakthrough Products: Entering a New World 26105
89 4 P's of Management 57527
90 Walt Disney: A Magical Brand 17211
91 Evaluating Advertisement Campaigns: Analyzing Customers 11125
92 Brand Manchester United : A Theatre of Dreams 11253
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12885
94 10 Reasons Why Airline Industry is Unique ? 50113
95 Role of Brand Ambassadors in Recession 11059
96 Reverse Pricing - Getting it Right ! 12311
97 Copyright & Trademark violations: Rural Marketing Success ? 15466
98 Premium Niche Marketing: Small World and Big Business 16059
99 Surrogate Advertising: Softly promoting hard products 10885
100 TATA Nano : Khushiyon Ki Chaabi 15322
101 Royal Enfield Bullet - The Indian Cult Brand ! 20835
102 Do Brands have finite lives ? 20696
103 Why Twitter is so successful ? 20284
104 M.R.P: Setting your own price ? 11008
105 The New Age Marketing Warfare ! 13465
 
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