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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22226
8 Fogg Deodorants- Capturing the Market 35074
9 E-commerce - Threat to Traditional Retail? 12360
10 Experience Gifting - A Boom in Gifting Industry 13330
11 Pester Power: Influence of Children in Purchase decision 12020
12 Marketing Through Mascot – Building Brand Identity 12865
13 Reebok’s Rebranding – A Comprehensive Analysis 22567
14 Hindustan Motors Ambassador - The End of an Era 15155
15 Click And Brick Of Bharat Matrimony 12539
16 Marketing 3.0 – Values Driven Marketing 15497
17 DRIP -The Marketing Communication Model 46459
18 How Titan Watches is Still a Market Leader-Brand Identity! 12665
19 Social Media Marketing - A Double Edge Sword 11740
20 Repackaging And Repositioning - Gaining Competitive Advantage 15659
21 Senior Citizens as Target Group 11703
22 Cause Related Marketing: Giving More Than Just Spare Change? 11664
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18277
24 Let’s Get Packing - Importance of Packaging 11976
25 Thums Up - A Thundering Success 14916
26 Rural Marketing: Challenges Opportunities and Beyond 22543
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22388
28 Creative Marketing Communication: Interactive Advertising Campaigns 11482
29 What is Shockvertising? 26459
30 Marketing Through Sports: The Evolution and Future 29339
31 Village Laundry Service, A Story Of The Start Up 12579
32 Being Flawsome - Ensuring Brand Loyalty 15259
33 Chanakya Niti And Marketing Strategies 20773
34 Royal Enfield Bullet - Felt The Thump! 11707
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23602
36 Subliminal Marketing - What You See You May Not See! 15213
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16953
38 Customer Is King – Make The King Happy 24956
39 Marketing Strategies & Innovations In The Services Sector 15041
40 Segmentation Targeting & Positioning-Defining Product Lines 27605
41 Role Of Technology In Marketing 21239
42 How To Create Snob Effect In Marketing? 15206
43 Health Insurance: A Push Or A Pull Product? 11562
44 A Strategic Perspective Of Kerala Tourism 27373
45 Opportunities In Online Marketing 10647
46 Challenges Of Digital Marketing 19222
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11074
48 Then & Now - A Coke Story 14758
49 What's This App - Whatsapp Success Story! 25578
50 Flying High: What Keeps Indigo Going 11844
51 Brand Activation: Bringing Spirit Of Brands To Life 16511
52 Indian Rural Market: The Next Big Thing 24329
53 Oreo – Milky’s Favourite Cookie Turns 100 11164
54 The Happy Birds: Success Story of Angry Birds 12546
55 Tata Motors JLR - The Success Story 14963
56 An Analysis On Lux Beauty Soap 40776
57 Latest Trend In Marketing Environment: Viral Marketing 10278
58 Impact Of The ZooZoo Commercials For Value Added Services 17020
59 What Can We Learn From Strategy Games 14227
60 The Reverse of Marketing=De-Marketing 18128
61 Is There A Better Way To Sell To Rural Market 12901
62 Why & How Marketers Target Kids 16111
63 Disruptive Innovation: Strategist’s Dilemma 11516
64 Entry Strategies For Automobile Companies In African Markets 13999
65 Park Avenue I.Q: New Name In The World Of Deodorants 17176
66 Flipkart.com - The Success Saga 22342
67 Pester Power: The Influential Kids 12471
68 Destination Branding- How does it Work 13550
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15407
70 Dirty Marketing- Fighting brands unethically 11893
71 Hero Honda Rebranding to Hero MotoCorp 14805
72 Standardize or Localize- A better way to lead markets 12209
73 Critical Success Factors for Devising Strategies for Airline Players 19736
74 Mom and Pop Stores Score Over Giant Supermarkets 11690
75 Regional Aspiration Marketing- A Step Further 11025
76 Value and benefit- The customer perspective 14465
77 Merchandising- The Brand Building Strategy 10326
78 The ill-effects of Globalization 10512
79 Brand Ferrari - The Dream Machine 13444
80 Retail Industry : Boon or Bane ? 13012
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21288
82 Premium Brands- Prestige, Value and Quality 20854
83 JustDial: The Information and Business Listings Directory 24897
84 Corporate branding vs Product branding 13782
85 Sales vs Marketing - Do They complement or compete ? 29651
86 Is Advertising an art of Lying ? 16375
87 Glocalization-The McD and KFC Way ? 13218
88 Breakthrough Products: Entering a New World 25803
89 4 P's of Management 57171
90 Walt Disney: A Magical Brand 16906
91 Evaluating Advertisement Campaigns: Analyzing Customers 10877
92 Brand Manchester United : A Theatre of Dreams 10941
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12541
94 10 Reasons Why Airline Industry is Unique ? 49757
95 Role of Brand Ambassadors in Recession 10762
96 Reverse Pricing - Getting it Right ! 11976
97 Copyright & Trademark violations: Rural Marketing Success ? 15154
98 Premium Niche Marketing: Small World and Big Business 15680
99 Surrogate Advertising: Softly promoting hard products 10601
100 TATA Nano : Khushiyon Ki Chaabi 14977
101 Royal Enfield Bullet - The Indian Cult Brand ! 20426
102 Do Brands have finite lives ? 20366
103 Why Twitter is so successful ? 20052
104 M.R.P: Setting your own price ? 10746
105 The New Age Marketing Warfare ! 13196
 
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