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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21737
8 Fogg Deodorants- Capturing the Market 34636
9 E-commerce - Threat to Traditional Retail? 12014
10 Experience Gifting - A Boom in Gifting Industry 13100
11 Pester Power: Influence of Children in Purchase decision 11614
12 Marketing Through Mascot – Building Brand Identity 12563
13 Reebok’s Rebranding – A Comprehensive Analysis 21857
14 Hindustan Motors Ambassador - The End of an Era 14753
15 Click And Brick Of Bharat Matrimony 12136
16 Marketing 3.0 – Values Driven Marketing 14939
17 DRIP -The Marketing Communication Model 45774
18 How Titan Watches is Still a Market Leader-Brand Identity! 12304
19 Social Media Marketing - A Double Edge Sword 11483
20 Repackaging And Repositioning - Gaining Competitive Advantage 15315
21 Senior Citizens as Target Group 11301
22 Cause Related Marketing: Giving More Than Just Spare Change? 11372
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17866
24 Let’s Get Packing - Importance of Packaging 11736
25 Thums Up - A Thundering Success 14375
26 Rural Marketing: Challenges Opportunities and Beyond 22206
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22148
28 Creative Marketing Communication: Interactive Advertising Campaigns 11183
29 What is Shockvertising? 25984
30 Marketing Through Sports: The Evolution and Future 29093
31 Village Laundry Service, A Story Of The Start Up 12104
32 Being Flawsome - Ensuring Brand Loyalty 14990
33 Chanakya Niti And Marketing Strategies 20423
34 Royal Enfield Bullet - Felt The Thump! 11279
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23035
36 Subliminal Marketing - What You See You May Not See! 14933
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16510
38 Customer Is King – Make The King Happy 24478
39 Marketing Strategies & Innovations In The Services Sector 14616
40 Segmentation Targeting & Positioning-Defining Product Lines 27272
41 Role Of Technology In Marketing 21017
42 How To Create Snob Effect In Marketing? 14890
43 Health Insurance: A Push Or A Pull Product? 11268
44 A Strategic Perspective Of Kerala Tourism 26997
45 Opportunities In Online Marketing 10421
46 Challenges Of Digital Marketing 18716
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10786
48 Then & Now - A Coke Story 14458
49 What's This App - Whatsapp Success Story! 25345
50 Flying High: What Keeps Indigo Going 11505
51 Brand Activation: Bringing Spirit Of Brands To Life 16216
52 Indian Rural Market: The Next Big Thing 24084
53 Oreo – Milky’s Favourite Cookie Turns 100 10876
54 The Happy Birds: Success Story of Angry Birds 12049
55 Tata Motors JLR - The Success Story 14620
56 An Analysis On Lux Beauty Soap 40065
57 Latest Trend In Marketing Environment: Viral Marketing 10051
58 Impact Of The ZooZoo Commercials For Value Added Services 16631
59 What Can We Learn From Strategy Games 14017
60 The Reverse of Marketing=De-Marketing 17660
61 Is There A Better Way To Sell To Rural Market 12536
62 Why & How Marketers Target Kids 15689
63 Disruptive Innovation: Strategist’s Dilemma 11147
64 Entry Strategies For Automobile Companies In African Markets 13768
65 Park Avenue I.Q: New Name In The World Of Deodorants 16909
66 Flipkart.com - The Success Saga 21977
67 Pester Power: The Influential Kids 12139
68 Destination Branding- How does it Work 13315
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15111
70 Dirty Marketing- Fighting brands unethically 11570
71 Hero Honda Rebranding to Hero MotoCorp 14390
72 Standardize or Localize- A better way to lead markets 11870
73 Critical Success Factors for Devising Strategies for Airline Players 19304
74 Mom and Pop Stores Score Over Giant Supermarkets 11422
75 Regional Aspiration Marketing- A Step Further 10746
76 Value and benefit- The customer perspective 14241
77 Merchandising- The Brand Building Strategy 10094
78 The ill-effects of Globalization 10307
79 Brand Ferrari - The Dream Machine 13136
80 Retail Industry : Boon or Bane ? 12771
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20954
82 Premium Brands- Prestige, Value and Quality 20292
83 JustDial: The Information and Business Listings Directory 24325
84 Corporate branding vs Product branding 13498
85 Sales vs Marketing - Do They complement or compete ? 29243
86 Is Advertising an art of Lying ? 16118
87 Glocalization-The McD and KFC Way ? 12883
88 Breakthrough Products: Entering a New World 25486
89 4 P's of Management 56753
90 Walt Disney: A Magical Brand 16575
91 Evaluating Advertisement Campaigns: Analyzing Customers 10572
92 Brand Manchester United : A Theatre of Dreams 10622
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12262
94 10 Reasons Why Airline Industry is Unique ? 49281
95 Role of Brand Ambassadors in Recession 10404
96 Reverse Pricing - Getting it Right ! 11673
97 Copyright & Trademark violations: Rural Marketing Success ? 14879
98 Premium Niche Marketing: Small World and Big Business 15277
99 Surrogate Advertising: Softly promoting hard products 10361
100 TATA Nano : Khushiyon Ki Chaabi 14638
101 Royal Enfield Bullet - The Indian Cult Brand ! 20071
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19748
104 M.R.P: Setting your own price ? 10470
105 The New Age Marketing Warfare ! 12933
 
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