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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22697
8 Fogg Deodorants- Capturing the Market 35630
9 E-commerce - Threat to Traditional Retail? 12695
10 Experience Gifting - A Boom in Gifting Industry 13691
11 Pester Power: Influence of Children in Purchase decision 12398
12 Marketing Through Mascot – Building Brand Identity 13249
13 Reebok’s Rebranding – A Comprehensive Analysis 23078
14 Hindustan Motors Ambassador - The End of an Era 15700
15 Click And Brick Of Bharat Matrimony 12944
16 Marketing 3.0 – Values Driven Marketing 15948
17 DRIP -The Marketing Communication Model 47127
18 How Titan Watches is Still a Market Leader-Brand Identity! 13114
19 Social Media Marketing - A Double Edge Sword 12084
20 Repackaging And Repositioning - Gaining Competitive Advantage 16022
21 Senior Citizens as Target Group 12024
22 Cause Related Marketing: Giving More Than Just Spare Change? 12010
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18699
24 Let’s Get Packing - Importance of Packaging 12308
25 Thums Up - A Thundering Success 15516
26 Rural Marketing: Challenges Opportunities and Beyond 22912
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22679
28 Creative Marketing Communication: Interactive Advertising Campaigns 11823
29 What is Shockvertising? 26993
30 Marketing Through Sports: The Evolution and Future 29684
31 Village Laundry Service, A Story Of The Start Up 13158
32 Being Flawsome - Ensuring Brand Loyalty 15662
33 Chanakya Niti And Marketing Strategies 21176
34 Royal Enfield Bullet - Felt The Thump! 12164
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24047
36 Subliminal Marketing - What You See You May Not See! 15549
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17378
38 Customer Is King – Make The King Happy 25320
39 Marketing Strategies & Innovations In The Services Sector 15425
40 Segmentation Targeting & Positioning-Defining Product Lines 27990
41 Role Of Technology In Marketing 21523
42 How To Create Snob Effect In Marketing? 15602
43 Health Insurance: A Push Or A Pull Product? 11844
44 A Strategic Perspective Of Kerala Tourism 27777
45 Opportunities In Online Marketing 10979
46 Challenges Of Digital Marketing 19808
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11397
48 Then & Now - A Coke Story 15173
49 What's This App - Whatsapp Success Story! 25919
50 Flying High: What Keeps Indigo Going 12203
51 Brand Activation: Bringing Spirit Of Brands To Life 16831
52 Indian Rural Market: The Next Big Thing 24670
53 Oreo – Milky’s Favourite Cookie Turns 100 11535
54 The Happy Birds: Success Story of Angry Birds 12987
55 Tata Motors JLR - The Success Story 15440
56 An Analysis On Lux Beauty Soap 41410
57 Latest Trend In Marketing Environment: Viral Marketing 10604
58 Impact Of The ZooZoo Commercials For Value Added Services 17465
59 What Can We Learn From Strategy Games 14525
60 The Reverse of Marketing=De-Marketing 18523
61 Is There A Better Way To Sell To Rural Market 13213
62 Why & How Marketers Target Kids 16571
63 Disruptive Innovation: Strategist’s Dilemma 11831
64 Entry Strategies For Automobile Companies In African Markets 14321
65 Park Avenue I.Q: New Name In The World Of Deodorants 17572
66 Flipkart.com - The Success Saga 22730
67 Pester Power: The Influential Kids 12873
68 Destination Branding- How does it Work 13875
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15745
70 Dirty Marketing- Fighting brands unethically 12243
71 Hero Honda Rebranding to Hero MotoCorp 15322
72 Standardize or Localize- A better way to lead markets 12543
73 Critical Success Factors for Devising Strategies for Airline Players 20094
74 Mom and Pop Stores Score Over Giant Supermarkets 12100
75 Regional Aspiration Marketing- A Step Further 11396
76 Value and benefit- The customer perspective 14762
77 Merchandising- The Brand Building Strategy 10641
78 The ill-effects of Globalization 10828
79 Brand Ferrari - The Dream Machine 13793
80 Retail Industry : Boon or Bane ? 13352
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21671
82 Premium Brands- Prestige, Value and Quality 21406
83 JustDial: The Information and Business Listings Directory 25347
84 Corporate branding vs Product branding 14149
85 Sales vs Marketing - Do They complement or compete ? 30053
86 Is Advertising an art of Lying ? 16733
87 Glocalization-The McD and KFC Way ? 13593
88 Breakthrough Products: Entering a New World 26191
89 4 P's of Management 57638
90 Walt Disney: A Magical Brand 17297
91 Evaluating Advertisement Campaigns: Analyzing Customers 11202
92 Brand Manchester United : A Theatre of Dreams 11356
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13003
94 10 Reasons Why Airline Industry is Unique ? 50221
95 Role of Brand Ambassadors in Recession 11153
96 Reverse Pricing - Getting it Right ! 12411
97 Copyright & Trademark violations: Rural Marketing Success ? 15559
98 Premium Niche Marketing: Small World and Big Business 16174
99 Surrogate Advertising: Softly promoting hard products 10980
100 TATA Nano : Khushiyon Ki Chaabi 15456
101 Royal Enfield Bullet - The Indian Cult Brand ! 21048
102 Do Brands have finite lives ? 20776
103 Why Twitter is so successful ? 20357
104 M.R.P: Setting your own price ? 11096
105 The New Age Marketing Warfare ! 13560
 
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