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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21935
8 Fogg Deodorants- Capturing the Market 34760
9 E-commerce - Threat to Traditional Retail? 12113
10 Experience Gifting - A Boom in Gifting Industry 13155
11 Pester Power: Influence of Children in Purchase decision 11720
12 Marketing Through Mascot – Building Brand Identity 12640
13 Reebok’s Rebranding – A Comprehensive Analysis 22068
14 Hindustan Motors Ambassador - The End of an Era 14871
15 Click And Brick Of Bharat Matrimony 12274
16 Marketing 3.0 – Values Driven Marketing 15091
17 DRIP -The Marketing Communication Model 45951
18 How Titan Watches is Still a Market Leader-Brand Identity! 12394
19 Social Media Marketing - A Double Edge Sword 11552
20 Repackaging And Repositioning - Gaining Competitive Advantage 15427
21 Senior Citizens as Target Group 11478
22 Cause Related Marketing: Giving More Than Just Spare Change? 11440
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17968
24 Let’s Get Packing - Importance of Packaging 11790
25 Thums Up - A Thundering Success 14520
26 Rural Marketing: Challenges Opportunities and Beyond 22290
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22206
28 Creative Marketing Communication: Interactive Advertising Campaigns 11265
29 What is Shockvertising? 26110
30 Marketing Through Sports: The Evolution and Future 29153
31 Village Laundry Service, A Story Of The Start Up 12220
32 Being Flawsome - Ensuring Brand Loyalty 15050
33 Chanakya Niti And Marketing Strategies 20519
34 Royal Enfield Bullet - Felt The Thump! 11371
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23258
36 Subliminal Marketing - What You See You May Not See! 15019
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16659
38 Customer Is King – Make The King Happy 24682
39 Marketing Strategies & Innovations In The Services Sector 14729
40 Segmentation Targeting & Positioning-Defining Product Lines 27349
41 Role Of Technology In Marketing 21072
42 How To Create Snob Effect In Marketing? 14979
43 Health Insurance: A Push Or A Pull Product? 11404
44 A Strategic Perspective Of Kerala Tourism 27110
45 Opportunities In Online Marketing 10470
46 Challenges Of Digital Marketing 18822
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10853
48 Then & Now - A Coke Story 14537
49 What's This App - Whatsapp Success Story! 25405
50 Flying High: What Keeps Indigo Going 11599
51 Brand Activation: Bringing Spirit Of Brands To Life 16303
52 Indian Rural Market: The Next Big Thing 24141
53 Oreo – Milky’s Favourite Cookie Turns 100 10961
54 The Happy Birds: Success Story of Angry Birds 12249
55 Tata Motors JLR - The Success Story 14719
56 An Analysis On Lux Beauty Soap 40276
57 Latest Trend In Marketing Environment: Viral Marketing 10110
58 Impact Of The ZooZoo Commercials For Value Added Services 16743
59 What Can We Learn From Strategy Games 14068
60 The Reverse of Marketing=De-Marketing 17837
61 Is There A Better Way To Sell To Rural Market 12701
62 Why & How Marketers Target Kids 15806
63 Disruptive Innovation: Strategist’s Dilemma 11272
64 Entry Strategies For Automobile Companies In African Markets 13819
65 Park Avenue I.Q: New Name In The World Of Deodorants 16974
66 Flipkart.com - The Success Saga 22061
67 Pester Power: The Influential Kids 12208
68 Destination Branding- How does it Work 13376
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15197
70 Dirty Marketing- Fighting brands unethically 11657
71 Hero Honda Rebranding to Hero MotoCorp 14508
72 Standardize or Localize- A better way to lead markets 12019
73 Critical Success Factors for Devising Strategies for Airline Players 19475
74 Mom and Pop Stores Score Over Giant Supermarkets 11491
75 Regional Aspiration Marketing- A Step Further 10822
76 Value and benefit- The customer perspective 14300
77 Merchandising- The Brand Building Strategy 10143
78 The ill-effects of Globalization 10350
79 Brand Ferrari - The Dream Machine 13275
80 Retail Industry : Boon or Bane ? 12841
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21041
82 Premium Brands- Prestige, Value and Quality 20448
83 JustDial: The Information and Business Listings Directory 24490
84 Corporate branding vs Product branding 13557
85 Sales vs Marketing - Do They complement or compete ? 29355
86 Is Advertising an art of Lying ? 16191
87 Glocalization-The McD and KFC Way ? 12978
88 Breakthrough Products: Entering a New World 25568
89 4 P's of Management 56870
90 Walt Disney: A Magical Brand 16671
91 Evaluating Advertisement Campaigns: Analyzing Customers 10657
92 Brand Manchester United : A Theatre of Dreams 10698
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12333
94 10 Reasons Why Airline Industry is Unique ? 49470
95 Role of Brand Ambassadors in Recession 10552
96 Reverse Pricing - Getting it Right ! 11751
97 Copyright & Trademark violations: Rural Marketing Success ? 14947
98 Premium Niche Marketing: Small World and Big Business 15377
99 Surrogate Advertising: Softly promoting hard products 10427
100 TATA Nano : Khushiyon Ki Chaabi 14738
101 Royal Enfield Bullet - The Indian Cult Brand ! 20179
102 Do Brands have finite lives ? 20167
103 Why Twitter is so successful ? 19891
104 M.R.P: Setting your own price ? 10553
105 The New Age Marketing Warfare ! 13004
 
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