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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22505
8 Fogg Deodorants- Capturing the Market 35433
9 E-commerce - Threat to Traditional Retail? 12593
10 Experience Gifting - A Boom in Gifting Industry 13553
11 Pester Power: Influence of Children in Purchase decision 12283
12 Marketing Through Mascot – Building Brand Identity 13106
13 Reebok’s Rebranding – A Comprehensive Analysis 22898
14 Hindustan Motors Ambassador - The End of an Era 15524
15 Click And Brick Of Bharat Matrimony 12787
16 Marketing 3.0 – Values Driven Marketing 15813
17 DRIP -The Marketing Communication Model 46929
18 How Titan Watches is Still a Market Leader-Brand Identity! 12960
19 Social Media Marketing - A Double Edge Sword 11983
20 Repackaging And Repositioning - Gaining Competitive Advantage 15918
21 Senior Citizens as Target Group 11911
22 Cause Related Marketing: Giving More Than Just Spare Change? 11898
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18557
24 Let’s Get Packing - Importance of Packaging 12192
25 Thums Up - A Thundering Success 15264
26 Rural Marketing: Challenges Opportunities and Beyond 22779
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22585
28 Creative Marketing Communication: Interactive Advertising Campaigns 11721
29 What is Shockvertising? 26798
30 Marketing Through Sports: The Evolution and Future 29572
31 Village Laundry Service, A Story Of The Start Up 12952
32 Being Flawsome - Ensuring Brand Loyalty 15539
33 Chanakya Niti And Marketing Strategies 21015
34 Royal Enfield Bullet - Felt The Thump! 11965
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23907
36 Subliminal Marketing - What You See You May Not See! 15445
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17253
38 Customer Is King – Make The King Happy 25202
39 Marketing Strategies & Innovations In The Services Sector 15310
40 Segmentation Targeting & Positioning-Defining Product Lines 27855
41 Role Of Technology In Marketing 21433
42 How To Create Snob Effect In Marketing? 15468
43 Health Insurance: A Push Or A Pull Product? 11745
44 A Strategic Perspective Of Kerala Tourism 27649
45 Opportunities In Online Marketing 10871
46 Challenges Of Digital Marketing 19629
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11270
48 Then & Now - A Coke Story 15008
49 What's This App - Whatsapp Success Story! 25803
50 Flying High: What Keeps Indigo Going 12069
51 Brand Activation: Bringing Spirit Of Brands To Life 16715
52 Indian Rural Market: The Next Big Thing 24532
53 Oreo – Milky’s Favourite Cookie Turns 100 11394
54 The Happy Birds: Success Story of Angry Birds 12838
55 Tata Motors JLR - The Success Story 15288
56 An Analysis On Lux Beauty Soap 41177
57 Latest Trend In Marketing Environment: Viral Marketing 10466
58 Impact Of The ZooZoo Commercials For Value Added Services 17342
59 What Can We Learn From Strategy Games 14435
60 The Reverse of Marketing=De-Marketing 18384
61 Is There A Better Way To Sell To Rural Market 13101
62 Why & How Marketers Target Kids 16423
63 Disruptive Innovation: Strategist’s Dilemma 11728
64 Entry Strategies For Automobile Companies In African Markets 14205
65 Park Avenue I.Q: New Name In The World Of Deodorants 17447
66 Flipkart.com - The Success Saga 22600
67 Pester Power: The Influential Kids 12742
68 Destination Branding- How does it Work 13757
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15619
70 Dirty Marketing- Fighting brands unethically 12129
71 Hero Honda Rebranding to Hero MotoCorp 15086
72 Standardize or Localize- A better way to lead markets 12429
73 Critical Success Factors for Devising Strategies for Airline Players 19975
74 Mom and Pop Stores Score Over Giant Supermarkets 11916
75 Regional Aspiration Marketing- A Step Further 11288
76 Value and benefit- The customer perspective 14658
77 Merchandising- The Brand Building Strategy 10540
78 The ill-effects of Globalization 10723
79 Brand Ferrari - The Dream Machine 13670
80 Retail Industry : Boon or Bane ? 13246
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21542
82 Premium Brands- Prestige, Value and Quality 21189
83 JustDial: The Information and Business Listings Directory 25190
84 Corporate branding vs Product branding 14032
85 Sales vs Marketing - Do They complement or compete ? 29929
86 Is Advertising an art of Lying ? 16601
87 Glocalization-The McD and KFC Way ? 13461
88 Breakthrough Products: Entering a New World 26073
89 4 P's of Management 57492
90 Walt Disney: A Magical Brand 17177
91 Evaluating Advertisement Campaigns: Analyzing Customers 11096
92 Brand Manchester United : A Theatre of Dreams 11219
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12857
94 10 Reasons Why Airline Industry is Unique ? 50069
95 Role of Brand Ambassadors in Recession 11028
96 Reverse Pricing - Getting it Right ! 12281
97 Copyright & Trademark violations: Rural Marketing Success ? 15430
98 Premium Niche Marketing: Small World and Big Business 16021
99 Surrogate Advertising: Softly promoting hard products 10850
100 TATA Nano : Khushiyon Ki Chaabi 15285
101 Royal Enfield Bullet - The Indian Cult Brand ! 20754
102 Do Brands have finite lives ? 20668
103 Why Twitter is so successful ? 20258
104 M.R.P: Setting your own price ? 10981
105 The New Age Marketing Warfare ! 13435
 
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