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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22626
8 Fogg Deodorants- Capturing the Market 35546
9 E-commerce - Threat to Traditional Retail? 12655
10 Experience Gifting - A Boom in Gifting Industry 13645
11 Pester Power: Influence of Children in Purchase decision 12355
12 Marketing Through Mascot – Building Brand Identity 13197
13 Reebok’s Rebranding – A Comprehensive Analysis 23002
14 Hindustan Motors Ambassador - The End of an Era 15629
15 Click And Brick Of Bharat Matrimony 12887
16 Marketing 3.0 – Values Driven Marketing 15904
17 DRIP -The Marketing Communication Model 47044
18 How Titan Watches is Still a Market Leader-Brand Identity! 13048
19 Social Media Marketing - A Double Edge Sword 12045
20 Repackaging And Repositioning - Gaining Competitive Advantage 15985
21 Senior Citizens as Target Group 11979
22 Cause Related Marketing: Giving More Than Just Spare Change? 11972
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18651
24 Let’s Get Packing - Importance of Packaging 12262
25 Thums Up - A Thundering Success 15413
26 Rural Marketing: Challenges Opportunities and Beyond 22869
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22648
28 Creative Marketing Communication: Interactive Advertising Campaigns 11783
29 What is Shockvertising? 26916
30 Marketing Through Sports: The Evolution and Future 29649
31 Village Laundry Service, A Story Of The Start Up 13090
32 Being Flawsome - Ensuring Brand Loyalty 15614
33 Chanakya Niti And Marketing Strategies 21099
34 Royal Enfield Bullet - Felt The Thump! 12075
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23996
36 Subliminal Marketing - What You See You May Not See! 15512
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17331
38 Customer Is King – Make The King Happy 25268
39 Marketing Strategies & Innovations In The Services Sector 15386
40 Segmentation Targeting & Positioning-Defining Product Lines 27942
41 Role Of Technology In Marketing 21488
42 How To Create Snob Effect In Marketing? 15539
43 Health Insurance: A Push Or A Pull Product? 11803
44 A Strategic Perspective Of Kerala Tourism 27731
45 Opportunities In Online Marketing 10934
46 Challenges Of Digital Marketing 19747
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11346
48 Then & Now - A Coke Story 15108
49 What's This App - Whatsapp Success Story! 25870
50 Flying High: What Keeps Indigo Going 12139
51 Brand Activation: Bringing Spirit Of Brands To Life 16788
52 Indian Rural Market: The Next Big Thing 24609
53 Oreo – Milky’s Favourite Cookie Turns 100 11478
54 The Happy Birds: Success Story of Angry Birds 12934
55 Tata Motors JLR - The Success Story 15384
56 An Analysis On Lux Beauty Soap 41310
57 Latest Trend In Marketing Environment: Viral Marketing 10551
58 Impact Of The ZooZoo Commercials For Value Added Services 17416
59 What Can We Learn From Strategy Games 14495
60 The Reverse of Marketing=De-Marketing 18467
61 Is There A Better Way To Sell To Rural Market 13166
62 Why & How Marketers Target Kids 16518
63 Disruptive Innovation: Strategist’s Dilemma 11793
64 Entry Strategies For Automobile Companies In African Markets 14278
65 Park Avenue I.Q: New Name In The World Of Deodorants 17520
66 Flipkart.com - The Success Saga 22690
67 Pester Power: The Influential Kids 12825
68 Destination Branding- How does it Work 13834
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15692
70 Dirty Marketing- Fighting brands unethically 12203
71 Hero Honda Rebranding to Hero MotoCorp 15248
72 Standardize or Localize- A better way to lead markets 12502
73 Critical Success Factors for Devising Strategies for Airline Players 20053
74 Mom and Pop Stores Score Over Giant Supermarkets 12023
75 Regional Aspiration Marketing- A Step Further 11359
76 Value and benefit- The customer perspective 14723
77 Merchandising- The Brand Building Strategy 10605
78 The ill-effects of Globalization 10785
79 Brand Ferrari - The Dream Machine 13746
80 Retail Industry : Boon or Bane ? 13312
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21627
82 Premium Brands- Prestige, Value and Quality 21318
83 JustDial: The Information and Business Listings Directory 25278
84 Corporate branding vs Product branding 14107
85 Sales vs Marketing - Do They complement or compete ? 30007
86 Is Advertising an art of Lying ? 16677
87 Glocalization-The McD and KFC Way ? 13540
88 Breakthrough Products: Entering a New World 26146
89 4 P's of Management 57576
90 Walt Disney: A Magical Brand 17254
91 Evaluating Advertisement Campaigns: Analyzing Customers 11167
92 Brand Manchester United : A Theatre of Dreams 11304
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12930
94 10 Reasons Why Airline Industry is Unique ? 50173
95 Role of Brand Ambassadors in Recession 11107
96 Reverse Pricing - Getting it Right ! 12363
97 Copyright & Trademark violations: Rural Marketing Success ? 15518
98 Premium Niche Marketing: Small World and Big Business 16123
99 Surrogate Advertising: Softly promoting hard products 10930
100 TATA Nano : Khushiyon Ki Chaabi 15394
101 Royal Enfield Bullet - The Indian Cult Brand ! 20948
102 Do Brands have finite lives ? 20738
103 Why Twitter is so successful ? 20323
104 M.R.P: Setting your own price ? 11047
105 The New Age Marketing Warfare ! 13518
 
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