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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22277
8 Fogg Deodorants- Capturing the Market 35153
9 E-commerce - Threat to Traditional Retail? 12404
10 Experience Gifting - A Boom in Gifting Industry 13370
11 Pester Power: Influence of Children in Purchase decision 12087
12 Marketing Through Mascot – Building Brand Identity 12910
13 Reebok’s Rebranding – A Comprehensive Analysis 22645
14 Hindustan Motors Ambassador - The End of an Era 15225
15 Click And Brick Of Bharat Matrimony 12594
16 Marketing 3.0 – Values Driven Marketing 15574
17 DRIP -The Marketing Communication Model 46600
18 How Titan Watches is Still a Market Leader-Brand Identity! 12728
19 Social Media Marketing - A Double Edge Sword 11796
20 Repackaging And Repositioning - Gaining Competitive Advantage 15714
21 Senior Citizens as Target Group 11744
22 Cause Related Marketing: Giving More Than Just Spare Change? 11708
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18331
24 Let’s Get Packing - Importance of Packaging 12015
25 Thums Up - A Thundering Success 14987
26 Rural Marketing: Challenges Opportunities and Beyond 22584
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22428
28 Creative Marketing Communication: Interactive Advertising Campaigns 11526
29 What is Shockvertising? 26530
30 Marketing Through Sports: The Evolution and Future 29385
31 Village Laundry Service, A Story Of The Start Up 12650
32 Being Flawsome - Ensuring Brand Loyalty 15325
33 Chanakya Niti And Marketing Strategies 20815
34 Royal Enfield Bullet - Felt The Thump! 11763
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23670
36 Subliminal Marketing - What You See You May Not See! 15264
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17010
38 Customer Is King – Make The King Happy 25005
39 Marketing Strategies & Innovations In The Services Sector 15106
40 Segmentation Targeting & Positioning-Defining Product Lines 27647
41 Role Of Technology In Marketing 21279
42 How To Create Snob Effect In Marketing? 15251
43 Health Insurance: A Push Or A Pull Product? 11597
44 A Strategic Perspective Of Kerala Tourism 27432
45 Opportunities In Online Marketing 10698
46 Challenges Of Digital Marketing 19315
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11110
48 Then & Now - A Coke Story 14802
49 What's This App - Whatsapp Success Story! 25626
50 Flying High: What Keeps Indigo Going 11893
51 Brand Activation: Bringing Spirit Of Brands To Life 16545
52 Indian Rural Market: The Next Big Thing 24366
53 Oreo – Milky’s Favourite Cookie Turns 100 11213
54 The Happy Birds: Success Story of Angry Birds 12604
55 Tata Motors JLR - The Success Story 15038
56 An Analysis On Lux Beauty Soap 40886
57 Latest Trend In Marketing Environment: Viral Marketing 10313
58 Impact Of The ZooZoo Commercials For Value Added Services 17130
59 What Can We Learn From Strategy Games 14270
60 The Reverse of Marketing=De-Marketing 18179
61 Is There A Better Way To Sell To Rural Market 12939
62 Why & How Marketers Target Kids 16181
63 Disruptive Innovation: Strategist’s Dilemma 11557
64 Entry Strategies For Automobile Companies In African Markets 14034
65 Park Avenue I.Q: New Name In The World Of Deodorants 17235
66 Flipkart.com - The Success Saga 22393
67 Pester Power: The Influential Kids 12528
68 Destination Branding- How does it Work 13588
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15448
70 Dirty Marketing- Fighting brands unethically 11934
71 Hero Honda Rebranding to Hero MotoCorp 14860
72 Standardize or Localize- A better way to lead markets 12251
73 Critical Success Factors for Devising Strategies for Airline Players 19786
74 Mom and Pop Stores Score Over Giant Supermarkets 11732
75 Regional Aspiration Marketing- A Step Further 11090
76 Value and benefit- The customer perspective 14498
77 Merchandising- The Brand Building Strategy 10366
78 The ill-effects of Globalization 10555
79 Brand Ferrari - The Dream Machine 13481
80 Retail Industry : Boon or Bane ? 13055
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21333
82 Premium Brands- Prestige, Value and Quality 20929
83 JustDial: The Information and Business Listings Directory 24970
84 Corporate branding vs Product branding 13831
85 Sales vs Marketing - Do They complement or compete ? 29703
86 Is Advertising an art of Lying ? 16416
87 Glocalization-The McD and KFC Way ? 13263
88 Breakthrough Products: Entering a New World 25866
89 4 P's of Management 57258
90 Walt Disney: A Magical Brand 16969
91 Evaluating Advertisement Campaigns: Analyzing Customers 10914
92 Brand Manchester United : A Theatre of Dreams 10999
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12597
94 10 Reasons Why Airline Industry is Unique ? 49819
95 Role of Brand Ambassadors in Recession 10822
96 Reverse Pricing - Getting it Right ! 12039
97 Copyright & Trademark violations: Rural Marketing Success ? 15205
98 Premium Niche Marketing: Small World and Big Business 15754
99 Surrogate Advertising: Softly promoting hard products 10652
100 TATA Nano : Khushiyon Ki Chaabi 15042
101 Royal Enfield Bullet - The Indian Cult Brand ! 20490
102 Do Brands have finite lives ? 20457
103 Why Twitter is so successful ? 20102
104 M.R.P: Setting your own price ? 10791
105 The New Age Marketing Warfare ! 13245
 
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