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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22522
8 Fogg Deodorants- Capturing the Market 35446
9 E-commerce - Threat to Traditional Retail? 12602
10 Experience Gifting - A Boom in Gifting Industry 13561
11 Pester Power: Influence of Children in Purchase decision 12292
12 Marketing Through Mascot – Building Brand Identity 13117
13 Reebok’s Rebranding – A Comprehensive Analysis 22912
14 Hindustan Motors Ambassador - The End of an Era 15541
15 Click And Brick Of Bharat Matrimony 12798
16 Marketing 3.0 – Values Driven Marketing 15826
17 DRIP -The Marketing Communication Model 46948
18 How Titan Watches is Still a Market Leader-Brand Identity! 12972
19 Social Media Marketing - A Double Edge Sword 11991
20 Repackaging And Repositioning - Gaining Competitive Advantage 15926
21 Senior Citizens as Target Group 11921
22 Cause Related Marketing: Giving More Than Just Spare Change? 11910
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18569
24 Let’s Get Packing - Importance of Packaging 12203
25 Thums Up - A Thundering Success 15282
26 Rural Marketing: Challenges Opportunities and Beyond 22801
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22596
28 Creative Marketing Communication: Interactive Advertising Campaigns 11735
29 What is Shockvertising? 26814
30 Marketing Through Sports: The Evolution and Future 29583
31 Village Laundry Service, A Story Of The Start Up 12969
32 Being Flawsome - Ensuring Brand Loyalty 15549
33 Chanakya Niti And Marketing Strategies 21026
34 Royal Enfield Bullet - Felt The Thump! 11975
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23920
36 Subliminal Marketing - What You See You May Not See! 15453
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17266
38 Customer Is King – Make The King Happy 25213
39 Marketing Strategies & Innovations In The Services Sector 15321
40 Segmentation Targeting & Positioning-Defining Product Lines 27869
41 Role Of Technology In Marketing 21441
42 How To Create Snob Effect In Marketing? 15478
43 Health Insurance: A Push Or A Pull Product? 11753
44 A Strategic Perspective Of Kerala Tourism 27662
45 Opportunities In Online Marketing 10878
46 Challenges Of Digital Marketing 19640
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11282
48 Then & Now - A Coke Story 15020
49 What's This App - Whatsapp Success Story! 25814
50 Flying High: What Keeps Indigo Going 12078
51 Brand Activation: Bringing Spirit Of Brands To Life 16724
52 Indian Rural Market: The Next Big Thing 24550
53 Oreo – Milky’s Favourite Cookie Turns 100 11406
54 The Happy Birds: Success Story of Angry Birds 12849
55 Tata Motors JLR - The Success Story 15308
56 An Analysis On Lux Beauty Soap 41192
57 Latest Trend In Marketing Environment: Viral Marketing 10482
58 Impact Of The ZooZoo Commercials For Value Added Services 17352
59 What Can We Learn From Strategy Games 14444
60 The Reverse of Marketing=De-Marketing 18396
61 Is There A Better Way To Sell To Rural Market 13109
62 Why & How Marketers Target Kids 16438
63 Disruptive Innovation: Strategist’s Dilemma 11737
64 Entry Strategies For Automobile Companies In African Markets 14218
65 Park Avenue I.Q: New Name In The World Of Deodorants 17455
66 Flipkart.com - The Success Saga 22616
67 Pester Power: The Influential Kids 12754
68 Destination Branding- How does it Work 13766
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15633
70 Dirty Marketing- Fighting brands unethically 12138
71 Hero Honda Rebranding to Hero MotoCorp 15109
72 Standardize or Localize- A better way to lead markets 12442
73 Critical Success Factors for Devising Strategies for Airline Players 19985
74 Mom and Pop Stores Score Over Giant Supermarkets 11933
75 Regional Aspiration Marketing- A Step Further 11299
76 Value and benefit- The customer perspective 14665
77 Merchandising- The Brand Building Strategy 10550
78 The ill-effects of Globalization 10733
79 Brand Ferrari - The Dream Machine 13681
80 Retail Industry : Boon or Bane ? 13257
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21552
82 Premium Brands- Prestige, Value and Quality 21203
83 JustDial: The Information and Business Listings Directory 25203
84 Corporate branding vs Product branding 14046
85 Sales vs Marketing - Do They complement or compete ? 29942
86 Is Advertising an art of Lying ? 16610
87 Glocalization-The McD and KFC Way ? 13471
88 Breakthrough Products: Entering a New World 26082
89 4 P's of Management 57504
90 Walt Disney: A Magical Brand 17188
91 Evaluating Advertisement Campaigns: Analyzing Customers 11103
92 Brand Manchester United : A Theatre of Dreams 11228
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12866
94 10 Reasons Why Airline Industry is Unique ? 50085
95 Role of Brand Ambassadors in Recession 11039
96 Reverse Pricing - Getting it Right ! 12290
97 Copyright & Trademark violations: Rural Marketing Success ? 15444
98 Premium Niche Marketing: Small World and Big Business 16036
99 Surrogate Advertising: Softly promoting hard products 10863
100 TATA Nano : Khushiyon Ki Chaabi 15298
101 Royal Enfield Bullet - The Indian Cult Brand ! 20776
102 Do Brands have finite lives ? 20676
103 Why Twitter is so successful ? 20270
104 M.R.P: Setting your own price ? 10993
105 The New Age Marketing Warfare ! 13448
 
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