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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22384
8 Fogg Deodorants- Capturing the Market 35310
9 E-commerce - Threat to Traditional Retail? 12490
10 Experience Gifting - A Boom in Gifting Industry 13456
11 Pester Power: Influence of Children in Purchase decision 12184
12 Marketing Through Mascot – Building Brand Identity 13005
13 Reebok’s Rebranding – A Comprehensive Analysis 22767
14 Hindustan Motors Ambassador - The End of an Era 15337
15 Click And Brick Of Bharat Matrimony 12687
16 Marketing 3.0 – Values Driven Marketing 15696
17 DRIP -The Marketing Communication Model 46760
18 How Titan Watches is Still a Market Leader-Brand Identity! 12838
19 Social Media Marketing - A Double Edge Sword 11885
20 Repackaging And Repositioning - Gaining Competitive Advantage 15808
21 Senior Citizens as Target Group 11824
22 Cause Related Marketing: Giving More Than Just Spare Change? 11807
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18444
24 Let’s Get Packing - Importance of Packaging 12104
25 Thums Up - A Thundering Success 15124
26 Rural Marketing: Challenges Opportunities and Beyond 22680
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22505
28 Creative Marketing Communication: Interactive Advertising Campaigns 11615
29 What is Shockvertising? 26666
30 Marketing Through Sports: The Evolution and Future 29475
31 Village Laundry Service, A Story Of The Start Up 12799
32 Being Flawsome - Ensuring Brand Loyalty 15442
33 Chanakya Niti And Marketing Strategies 20914
34 Royal Enfield Bullet - Felt The Thump! 11864
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23785
36 Subliminal Marketing - What You See You May Not See! 15348
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17133
38 Customer Is King – Make The King Happy 25099
39 Marketing Strategies & Innovations In The Services Sector 15206
40 Segmentation Targeting & Positioning-Defining Product Lines 27739
41 Role Of Technology In Marketing 21353
42 How To Create Snob Effect In Marketing? 15338
43 Health Insurance: A Push Or A Pull Product? 11663
44 A Strategic Perspective Of Kerala Tourism 27537
45 Opportunities In Online Marketing 10775
46 Challenges Of Digital Marketing 19494
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11181
48 Then & Now - A Coke Story 14895
49 What's This App - Whatsapp Success Story! 25710
50 Flying High: What Keeps Indigo Going 11973
51 Brand Activation: Bringing Spirit Of Brands To Life 16624
52 Indian Rural Market: The Next Big Thing 24454
53 Oreo – Milky’s Favourite Cookie Turns 100 11300
54 The Happy Birds: Success Story of Angry Birds 12720
55 Tata Motors JLR - The Success Story 15169
56 An Analysis On Lux Beauty Soap 41030
57 Latest Trend In Marketing Environment: Viral Marketing 10389
58 Impact Of The ZooZoo Commercials For Value Added Services 17251
59 What Can We Learn From Strategy Games 14344
60 The Reverse of Marketing=De-Marketing 18273
61 Is There A Better Way To Sell To Rural Market 13023
62 Why & How Marketers Target Kids 16319
63 Disruptive Innovation: Strategist’s Dilemma 11635
64 Entry Strategies For Automobile Companies In African Markets 14116
65 Park Avenue I.Q: New Name In The World Of Deodorants 17347
66 Flipkart.com - The Success Saga 22500
67 Pester Power: The Influential Kids 12626
68 Destination Branding- How does it Work 13666
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15537
70 Dirty Marketing- Fighting brands unethically 12031
71 Hero Honda Rebranding to Hero MotoCorp 14962
72 Standardize or Localize- A better way to lead markets 12340
73 Critical Success Factors for Devising Strategies for Airline Players 19878
74 Mom and Pop Stores Score Over Giant Supermarkets 11820
75 Regional Aspiration Marketing- A Step Further 11192
76 Value and benefit- The customer perspective 14577
77 Merchandising- The Brand Building Strategy 10449
78 The ill-effects of Globalization 10638
79 Brand Ferrari - The Dream Machine 13568
80 Retail Industry : Boon or Bane ? 13151
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21433
82 Premium Brands- Prestige, Value and Quality 21054
83 JustDial: The Information and Business Listings Directory 25077
84 Corporate branding vs Product branding 13934
85 Sales vs Marketing - Do They complement or compete ? 29832
86 Is Advertising an art of Lying ? 16508
87 Glocalization-The McD and KFC Way ? 13358
88 Breakthrough Products: Entering a New World 25968
89 4 P's of Management 57395
90 Walt Disney: A Magical Brand 17082
91 Evaluating Advertisement Campaigns: Analyzing Customers 11003
92 Brand Manchester United : A Theatre of Dreams 11108
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12708
94 10 Reasons Why Airline Industry is Unique ? 49946
95 Role of Brand Ambassadors in Recession 10927
96 Reverse Pricing - Getting it Right ! 12154
97 Copyright & Trademark violations: Rural Marketing Success ? 15320
98 Premium Niche Marketing: Small World and Big Business 15888
99 Surrogate Advertising: Softly promoting hard products 10742
100 TATA Nano : Khushiyon Ki Chaabi 15158
101 Royal Enfield Bullet - The Indian Cult Brand ! 20593
102 Do Brands have finite lives ? 20589
103 Why Twitter is so successful ? 20188
104 M.R.P: Setting your own price ? 10890
105 The New Age Marketing Warfare ! 13347
 
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