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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22642
8 Fogg Deodorants- Capturing the Market 35572
9 E-commerce - Threat to Traditional Retail? 12665
10 Experience Gifting - A Boom in Gifting Industry 13652
11 Pester Power: Influence of Children in Purchase decision 12368
12 Marketing Through Mascot – Building Brand Identity 13208
13 Reebok’s Rebranding – A Comprehensive Analysis 23027
14 Hindustan Motors Ambassador - The End of an Era 15648
15 Click And Brick Of Bharat Matrimony 12906
16 Marketing 3.0 – Values Driven Marketing 15914
17 DRIP -The Marketing Communication Model 47072
18 How Titan Watches is Still a Market Leader-Brand Identity! 13069
19 Social Media Marketing - A Double Edge Sword 12057
20 Repackaging And Repositioning - Gaining Competitive Advantage 15992
21 Senior Citizens as Target Group 11993
22 Cause Related Marketing: Giving More Than Just Spare Change? 11979
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18663
24 Let’s Get Packing - Importance of Packaging 12276
25 Thums Up - A Thundering Success 15446
26 Rural Marketing: Challenges Opportunities and Beyond 22880
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22654
28 Creative Marketing Communication: Interactive Advertising Campaigns 11790
29 What is Shockvertising? 26938
30 Marketing Through Sports: The Evolution and Future 29660
31 Village Laundry Service, A Story Of The Start Up 13115
32 Being Flawsome - Ensuring Brand Loyalty 15627
33 Chanakya Niti And Marketing Strategies 21115
34 Royal Enfield Bullet - Felt The Thump! 12103
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24010
36 Subliminal Marketing - What You See You May Not See! 15520
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17344
38 Customer Is King – Make The King Happy 25280
39 Marketing Strategies & Innovations In The Services Sector 15397
40 Segmentation Targeting & Positioning-Defining Product Lines 27954
41 Role Of Technology In Marketing 21495
42 How To Create Snob Effect In Marketing? 15553
43 Health Insurance: A Push Or A Pull Product? 11812
44 A Strategic Perspective Of Kerala Tourism 27746
45 Opportunities In Online Marketing 10949
46 Challenges Of Digital Marketing 19760
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11357
48 Then & Now - A Coke Story 15129
49 What's This App - Whatsapp Success Story! 25883
50 Flying High: What Keeps Indigo Going 12155
51 Brand Activation: Bringing Spirit Of Brands To Life 16799
52 Indian Rural Market: The Next Big Thing 24625
53 Oreo – Milky’s Favourite Cookie Turns 100 11496
54 The Happy Birds: Success Story of Angry Birds 12949
55 Tata Motors JLR - The Success Story 15396
56 An Analysis On Lux Beauty Soap 41336
57 Latest Trend In Marketing Environment: Viral Marketing 10569
58 Impact Of The ZooZoo Commercials For Value Added Services 17428
59 What Can We Learn From Strategy Games 14502
60 The Reverse of Marketing=De-Marketing 18481
61 Is There A Better Way To Sell To Rural Market 13177
62 Why & How Marketers Target Kids 16535
63 Disruptive Innovation: Strategist’s Dilemma 11800
64 Entry Strategies For Automobile Companies In African Markets 14287
65 Park Avenue I.Q: New Name In The World Of Deodorants 17532
66 Flipkart.com - The Success Saga 22698
67 Pester Power: The Influential Kids 12838
68 Destination Branding- How does it Work 13843
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15707
70 Dirty Marketing- Fighting brands unethically 12213
71 Hero Honda Rebranding to Hero MotoCorp 15269
72 Standardize or Localize- A better way to lead markets 12511
73 Critical Success Factors for Devising Strategies for Airline Players 20063
74 Mom and Pop Stores Score Over Giant Supermarkets 12046
75 Regional Aspiration Marketing- A Step Further 11366
76 Value and benefit- The customer perspective 14734
77 Merchandising- The Brand Building Strategy 10614
78 The ill-effects of Globalization 10796
79 Brand Ferrari - The Dream Machine 13754
80 Retail Industry : Boon or Bane ? 13321
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21638
82 Premium Brands- Prestige, Value and Quality 21343
83 JustDial: The Information and Business Listings Directory 25291
84 Corporate branding vs Product branding 14116
85 Sales vs Marketing - Do They complement or compete ? 30018
86 Is Advertising an art of Lying ? 16689
87 Glocalization-The McD and KFC Way ? 13552
88 Breakthrough Products: Entering a New World 26158
89 4 P's of Management 57592
90 Walt Disney: A Magical Brand 17261
91 Evaluating Advertisement Campaigns: Analyzing Customers 11175
92 Brand Manchester United : A Theatre of Dreams 11318
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12948
94 10 Reasons Why Airline Industry is Unique ? 50186
95 Role of Brand Ambassadors in Recession 11117
96 Reverse Pricing - Getting it Right ! 12376
97 Copyright & Trademark violations: Rural Marketing Success ? 15524
98 Premium Niche Marketing: Small World and Big Business 16135
99 Surrogate Advertising: Softly promoting hard products 10939
100 TATA Nano : Khushiyon Ki Chaabi 15408
101 Royal Enfield Bullet - The Indian Cult Brand ! 20976
102 Do Brands have finite lives ? 20750
103 Why Twitter is so successful ? 20333
104 M.R.P: Setting your own price ? 11059
105 The New Age Marketing Warfare ! 13530
 
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