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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22532
8 Fogg Deodorants- Capturing the Market 35458
9 E-commerce - Threat to Traditional Retail? 12611
10 Experience Gifting - A Boom in Gifting Industry 13573
11 Pester Power: Influence of Children in Purchase decision 12300
12 Marketing Through Mascot – Building Brand Identity 13126
13 Reebok’s Rebranding – A Comprehensive Analysis 22920
14 Hindustan Motors Ambassador - The End of an Era 15555
15 Click And Brick Of Bharat Matrimony 12805
16 Marketing 3.0 – Values Driven Marketing 15835
17 DRIP -The Marketing Communication Model 46962
18 How Titan Watches is Still a Market Leader-Brand Identity! 12983
19 Social Media Marketing - A Double Edge Sword 11998
20 Repackaging And Repositioning - Gaining Competitive Advantage 15936
21 Senior Citizens as Target Group 11929
22 Cause Related Marketing: Giving More Than Just Spare Change? 11920
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18575
24 Let’s Get Packing - Importance of Packaging 12212
25 Thums Up - A Thundering Success 15293
26 Rural Marketing: Challenges Opportunities and Beyond 22819
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22601
28 Creative Marketing Communication: Interactive Advertising Campaigns 11746
29 What is Shockvertising? 26827
30 Marketing Through Sports: The Evolution and Future 29590
31 Village Laundry Service, A Story Of The Start Up 12979
32 Being Flawsome - Ensuring Brand Loyalty 15557
33 Chanakya Niti And Marketing Strategies 21035
34 Royal Enfield Bullet - Felt The Thump! 11984
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23929
36 Subliminal Marketing - What You See You May Not See! 15461
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17279
38 Customer Is King – Make The King Happy 25219
39 Marketing Strategies & Innovations In The Services Sector 15330
40 Segmentation Targeting & Positioning-Defining Product Lines 27877
41 Role Of Technology In Marketing 21448
42 How To Create Snob Effect In Marketing? 15486
43 Health Insurance: A Push Or A Pull Product? 11757
44 A Strategic Perspective Of Kerala Tourism 27674
45 Opportunities In Online Marketing 10888
46 Challenges Of Digital Marketing 19659
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11292
48 Then & Now - A Coke Story 15030
49 What's This App - Whatsapp Success Story! 25822
50 Flying High: What Keeps Indigo Going 12087
51 Brand Activation: Bringing Spirit Of Brands To Life 16735
52 Indian Rural Market: The Next Big Thing 24559
53 Oreo – Milky’s Favourite Cookie Turns 100 11414
54 The Happy Birds: Success Story of Angry Birds 12861
55 Tata Motors JLR - The Success Story 15317
56 An Analysis On Lux Beauty Soap 41203
57 Latest Trend In Marketing Environment: Viral Marketing 10489
58 Impact Of The ZooZoo Commercials For Value Added Services 17364
59 What Can We Learn From Strategy Games 14452
60 The Reverse of Marketing=De-Marketing 18405
61 Is There A Better Way To Sell To Rural Market 13118
62 Why & How Marketers Target Kids 16446
63 Disruptive Innovation: Strategist’s Dilemma 11743
64 Entry Strategies For Automobile Companies In African Markets 14227
65 Park Avenue I.Q: New Name In The World Of Deodorants 17465
66 Flipkart.com - The Success Saga 22625
67 Pester Power: The Influential Kids 12763
68 Destination Branding- How does it Work 13777
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15639
70 Dirty Marketing- Fighting brands unethically 12146
71 Hero Honda Rebranding to Hero MotoCorp 15129
72 Standardize or Localize- A better way to lead markets 12448
73 Critical Success Factors for Devising Strategies for Airline Players 19993
74 Mom and Pop Stores Score Over Giant Supermarkets 11945
75 Regional Aspiration Marketing- A Step Further 11305
76 Value and benefit- The customer perspective 14672
77 Merchandising- The Brand Building Strategy 10559
78 The ill-effects of Globalization 10741
79 Brand Ferrari - The Dream Machine 13692
80 Retail Industry : Boon or Bane ? 13266
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21561
82 Premium Brands- Prestige, Value and Quality 21222
83 JustDial: The Information and Business Listings Directory 25217
84 Corporate branding vs Product branding 14055
85 Sales vs Marketing - Do They complement or compete ? 29951
86 Is Advertising an art of Lying ? 16620
87 Glocalization-The McD and KFC Way ? 13478
88 Breakthrough Products: Entering a New World 26090
89 4 P's of Management 57515
90 Walt Disney: A Magical Brand 17198
91 Evaluating Advertisement Campaigns: Analyzing Customers 11113
92 Brand Manchester United : A Theatre of Dreams 11239
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12877
94 10 Reasons Why Airline Industry is Unique ? 50096
95 Role of Brand Ambassadors in Recession 11049
96 Reverse Pricing - Getting it Right ! 12300
97 Copyright & Trademark violations: Rural Marketing Success ? 15451
98 Premium Niche Marketing: Small World and Big Business 16046
99 Surrogate Advertising: Softly promoting hard products 10873
100 TATA Nano : Khushiyon Ki Chaabi 15308
101 Royal Enfield Bullet - The Indian Cult Brand ! 20799
102 Do Brands have finite lives ? 20686
103 Why Twitter is so successful ? 20273
104 M.R.P: Setting your own price ? 11000
105 The New Age Marketing Warfare ! 13452
 
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