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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22514
8 Fogg Deodorants- Capturing the Market 35438
9 E-commerce - Threat to Traditional Retail? 12598
10 Experience Gifting - A Boom in Gifting Industry 13556
11 Pester Power: Influence of Children in Purchase decision 12288
12 Marketing Through Mascot – Building Brand Identity 13113
13 Reebok’s Rebranding – A Comprehensive Analysis 22905
14 Hindustan Motors Ambassador - The End of an Era 15536
15 Click And Brick Of Bharat Matrimony 12794
16 Marketing 3.0 – Values Driven Marketing 15821
17 DRIP -The Marketing Communication Model 46937
18 How Titan Watches is Still a Market Leader-Brand Identity! 12965
19 Social Media Marketing - A Double Edge Sword 11987
20 Repackaging And Repositioning - Gaining Competitive Advantage 15923
21 Senior Citizens as Target Group 11916
22 Cause Related Marketing: Giving More Than Just Spare Change? 11905
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18564
24 Let’s Get Packing - Importance of Packaging 12197
25 Thums Up - A Thundering Success 15271
26 Rural Marketing: Challenges Opportunities and Beyond 22789
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22591
28 Creative Marketing Communication: Interactive Advertising Campaigns 11728
29 What is Shockvertising? 26806
30 Marketing Through Sports: The Evolution and Future 29579
31 Village Laundry Service, A Story Of The Start Up 12962
32 Being Flawsome - Ensuring Brand Loyalty 15544
33 Chanakya Niti And Marketing Strategies 21020
34 Royal Enfield Bullet - Felt The Thump! 11967
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23915
36 Subliminal Marketing - What You See You May Not See! 15449
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17260
38 Customer Is King – Make The King Happy 25207
39 Marketing Strategies & Innovations In The Services Sector 15316
40 Segmentation Targeting & Positioning-Defining Product Lines 27862
41 Role Of Technology In Marketing 21437
42 How To Create Snob Effect In Marketing? 15475
43 Health Insurance: A Push Or A Pull Product? 11748
44 A Strategic Perspective Of Kerala Tourism 27656
45 Opportunities In Online Marketing 10874
46 Challenges Of Digital Marketing 19635
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11276
48 Then & Now - A Coke Story 15014
49 What's This App - Whatsapp Success Story! 25808
50 Flying High: What Keeps Indigo Going 12075
51 Brand Activation: Bringing Spirit Of Brands To Life 16721
52 Indian Rural Market: The Next Big Thing 24545
53 Oreo – Milky’s Favourite Cookie Turns 100 11401
54 The Happy Birds: Success Story of Angry Birds 12847
55 Tata Motors JLR - The Success Story 15303
56 An Analysis On Lux Beauty Soap 41184
57 Latest Trend In Marketing Environment: Viral Marketing 10476
58 Impact Of The ZooZoo Commercials For Value Added Services 17347
59 What Can We Learn From Strategy Games 14440
60 The Reverse of Marketing=De-Marketing 18391
61 Is There A Better Way To Sell To Rural Market 13106
62 Why & How Marketers Target Kids 16432
63 Disruptive Innovation: Strategist’s Dilemma 11732
64 Entry Strategies For Automobile Companies In African Markets 14213
65 Park Avenue I.Q: New Name In The World Of Deodorants 17451
66 Flipkart.com - The Success Saga 22607
67 Pester Power: The Influential Kids 12747
68 Destination Branding- How does it Work 13761
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15626
70 Dirty Marketing- Fighting brands unethically 12133
71 Hero Honda Rebranding to Hero MotoCorp 15098
72 Standardize or Localize- A better way to lead markets 12437
73 Critical Success Factors for Devising Strategies for Airline Players 19983
74 Mom and Pop Stores Score Over Giant Supermarkets 11926
75 Regional Aspiration Marketing- A Step Further 11294
76 Value and benefit- The customer perspective 14662
77 Merchandising- The Brand Building Strategy 10545
78 The ill-effects of Globalization 10727
79 Brand Ferrari - The Dream Machine 13675
80 Retail Industry : Boon or Bane ? 13250
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21548
82 Premium Brands- Prestige, Value and Quality 21197
83 JustDial: The Information and Business Listings Directory 25198
84 Corporate branding vs Product branding 14040
85 Sales vs Marketing - Do They complement or compete ? 29934
86 Is Advertising an art of Lying ? 16607
87 Glocalization-The McD and KFC Way ? 13467
88 Breakthrough Products: Entering a New World 26077
89 4 P's of Management 57500
90 Walt Disney: A Magical Brand 17181
91 Evaluating Advertisement Campaigns: Analyzing Customers 11101
92 Brand Manchester United : A Theatre of Dreams 11224
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12861
94 10 Reasons Why Airline Industry is Unique ? 50078
95 Role of Brand Ambassadors in Recession 11033
96 Reverse Pricing - Getting it Right ! 12286
97 Copyright & Trademark violations: Rural Marketing Success ? 15437
98 Premium Niche Marketing: Small World and Big Business 16028
99 Surrogate Advertising: Softly promoting hard products 10857
100 TATA Nano : Khushiyon Ki Chaabi 15291
101 Royal Enfield Bullet - The Indian Cult Brand ! 20761
102 Do Brands have finite lives ? 20672
103 Why Twitter is so successful ? 20265
104 M.R.P: Setting your own price ? 10984
105 The New Age Marketing Warfare ! 13440
 
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