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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22156
8 Fogg Deodorants- Capturing the Market 34991
9 E-commerce - Threat to Traditional Retail? 12313
10 Experience Gifting - A Boom in Gifting Industry 13287
11 Pester Power: Influence of Children in Purchase decision 11951
12 Marketing Through Mascot – Building Brand Identity 12812
13 Reebok’s Rebranding – A Comprehensive Analysis 22490
14 Hindustan Motors Ambassador - The End of an Era 15094
15 Click And Brick Of Bharat Matrimony 12487
16 Marketing 3.0 – Values Driven Marketing 15413
17 DRIP -The Marketing Communication Model 46349
18 How Titan Watches is Still a Market Leader-Brand Identity! 12604
19 Social Media Marketing - A Double Edge Sword 11693
20 Repackaging And Repositioning - Gaining Competitive Advantage 15603
21 Senior Citizens as Target Group 11654
22 Cause Related Marketing: Giving More Than Just Spare Change? 11605
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18204
24 Let’s Get Packing - Importance of Packaging 11928
25 Thums Up - A Thundering Success 14839
26 Rural Marketing: Challenges Opportunities and Beyond 22486
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22342
28 Creative Marketing Communication: Interactive Advertising Campaigns 11435
29 What is Shockvertising? 26373
30 Marketing Through Sports: The Evolution and Future 29302
31 Village Laundry Service, A Story Of The Start Up 12496
32 Being Flawsome - Ensuring Brand Loyalty 15200
33 Chanakya Niti And Marketing Strategies 20718
34 Royal Enfield Bullet - Felt The Thump! 11561
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23525
36 Subliminal Marketing - What You See You May Not See! 15170
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16887
38 Customer Is King – Make The King Happy 24898
39 Marketing Strategies & Innovations In The Services Sector 14970
40 Segmentation Targeting & Positioning-Defining Product Lines 27545
41 Role Of Technology In Marketing 21202
42 How To Create Snob Effect In Marketing? 15153
43 Health Insurance: A Push Or A Pull Product? 11523
44 A Strategic Perspective Of Kerala Tourism 27313
45 Opportunities In Online Marketing 10606
46 Challenges Of Digital Marketing 19113
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11027
48 Then & Now - A Coke Story 14710
49 What's This App - Whatsapp Success Story! 25540
50 Flying High: What Keeps Indigo Going 11796
51 Brand Activation: Bringing Spirit Of Brands To Life 16464
52 Indian Rural Market: The Next Big Thing 24291
53 Oreo – Milky’s Favourite Cookie Turns 100 11123
54 The Happy Birds: Success Story of Angry Birds 12481
55 Tata Motors JLR - The Success Story 14908
56 An Analysis On Lux Beauty Soap 40675
57 Latest Trend In Marketing Environment: Viral Marketing 10241
58 Impact Of The ZooZoo Commercials For Value Added Services 16943
59 What Can We Learn From Strategy Games 14187
60 The Reverse of Marketing=De-Marketing 18074
61 Is There A Better Way To Sell To Rural Market 12855
62 Why & How Marketers Target Kids 16038
63 Disruptive Innovation: Strategist’s Dilemma 11476
64 Entry Strategies For Automobile Companies In African Markets 13953
65 Park Avenue I.Q: New Name In The World Of Deodorants 17134
66 Flipkart.com - The Success Saga 22274
67 Pester Power: The Influential Kids 12408
68 Destination Branding- How does it Work 13504
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15366
70 Dirty Marketing- Fighting brands unethically 11844
71 Hero Honda Rebranding to Hero MotoCorp 14754
72 Standardize or Localize- A better way to lead markets 12167
73 Critical Success Factors for Devising Strategies for Airline Players 19681
74 Mom and Pop Stores Score Over Giant Supermarkets 11645
75 Regional Aspiration Marketing- A Step Further 10979
76 Value and benefit- The customer perspective 14426
77 Merchandising- The Brand Building Strategy 10282
78 The ill-effects of Globalization 10474
79 Brand Ferrari - The Dream Machine 13402
80 Retail Industry : Boon or Bane ? 12969
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21229
82 Premium Brands- Prestige, Value and Quality 20777
83 JustDial: The Information and Business Listings Directory 24788
84 Corporate branding vs Product branding 13731
85 Sales vs Marketing - Do They complement or compete ? 29585
86 Is Advertising an art of Lying ? 16330
87 Glocalization-The McD and KFC Way ? 13157
88 Breakthrough Products: Entering a New World 25747
89 4 P's of Management 57097
90 Walt Disney: A Magical Brand 16861
91 Evaluating Advertisement Campaigns: Analyzing Customers 10830
92 Brand Manchester United : A Theatre of Dreams 10885
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12481
94 10 Reasons Why Airline Industry is Unique ? 49700
95 Role of Brand Ambassadors in Recession 10709
96 Reverse Pricing - Getting it Right ! 11933
97 Copyright & Trademark violations: Rural Marketing Success ? 15108
98 Premium Niche Marketing: Small World and Big Business 15614
99 Surrogate Advertising: Softly promoting hard products 10553
100 TATA Nano : Khushiyon Ki Chaabi 14923
101 Royal Enfield Bullet - The Indian Cult Brand ! 20385
102 Do Brands have finite lives ? 20327
103 Why Twitter is so successful ? 20020
104 M.R.P: Setting your own price ? 10711
105 The New Age Marketing Warfare ! 13157
 
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