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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22742
8 Fogg Deodorants- Capturing the Market 35676
9 E-commerce - Threat to Traditional Retail? 12716
10 Experience Gifting - A Boom in Gifting Industry 13717
11 Pester Power: Influence of Children in Purchase decision 12421
12 Marketing Through Mascot – Building Brand Identity 13302
13 Reebok’s Rebranding – A Comprehensive Analysis 23144
14 Hindustan Motors Ambassador - The End of an Era 15746
15 Click And Brick Of Bharat Matrimony 12989
16 Marketing 3.0 – Values Driven Marketing 15984
17 DRIP -The Marketing Communication Model 47173
18 How Titan Watches is Still a Market Leader-Brand Identity! 13161
19 Social Media Marketing - A Double Edge Sword 12115
20 Repackaging And Repositioning - Gaining Competitive Advantage 16057
21 Senior Citizens as Target Group 12055
22 Cause Related Marketing: Giving More Than Just Spare Change? 12035
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18730
24 Let’s Get Packing - Importance of Packaging 12339
25 Thums Up - A Thundering Success 15572
26 Rural Marketing: Challenges Opportunities and Beyond 22940
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22712
28 Creative Marketing Communication: Interactive Advertising Campaigns 11853
29 What is Shockvertising? 27044
30 Marketing Through Sports: The Evolution and Future 29710
31 Village Laundry Service, A Story Of The Start Up 13208
32 Being Flawsome - Ensuring Brand Loyalty 15701
33 Chanakya Niti And Marketing Strategies 21244
34 Royal Enfield Bullet - Felt The Thump! 12242
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24078
36 Subliminal Marketing - What You See You May Not See! 15579
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17413
38 Customer Is King – Make The King Happy 25350
39 Marketing Strategies & Innovations In The Services Sector 15457
40 Segmentation Targeting & Positioning-Defining Product Lines 28020
41 Role Of Technology In Marketing 21551
42 How To Create Snob Effect In Marketing? 15652
43 Health Insurance: A Push Or A Pull Product? 11868
44 A Strategic Perspective Of Kerala Tourism 27807
45 Opportunities In Online Marketing 11010
46 Challenges Of Digital Marketing 19843
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11428
48 Then & Now - A Coke Story 15218
49 What's This App - Whatsapp Success Story! 25948
50 Flying High: What Keeps Indigo Going 12255
51 Brand Activation: Bringing Spirit Of Brands To Life 16853
52 Indian Rural Market: The Next Big Thing 24689
53 Oreo – Milky’s Favourite Cookie Turns 100 11568
54 The Happy Birds: Success Story of Angry Birds 13033
55 Tata Motors JLR - The Success Story 15479
56 An Analysis On Lux Beauty Soap 41466
57 Latest Trend In Marketing Environment: Viral Marketing 10628
58 Impact Of The ZooZoo Commercials For Value Added Services 17496
59 What Can We Learn From Strategy Games 14551
60 The Reverse of Marketing=De-Marketing 18556
61 Is There A Better Way To Sell To Rural Market 13240
62 Why & How Marketers Target Kids 16612
63 Disruptive Innovation: Strategist’s Dilemma 11856
64 Entry Strategies For Automobile Companies In African Markets 14357
65 Park Avenue I.Q: New Name In The World Of Deodorants 17602
66 Flipkart.com - The Success Saga 22761
67 Pester Power: The Influential Kids 12906
68 Destination Branding- How does it Work 13901
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15774
70 Dirty Marketing- Fighting brands unethically 12277
71 Hero Honda Rebranding to Hero MotoCorp 15369
72 Standardize or Localize- A better way to lead markets 12566
73 Critical Success Factors for Devising Strategies for Airline Players 20122
74 Mom and Pop Stores Score Over Giant Supermarkets 12165
75 Regional Aspiration Marketing- A Step Further 11426
76 Value and benefit- The customer perspective 14792
77 Merchandising- The Brand Building Strategy 10665
78 The ill-effects of Globalization 10857
79 Brand Ferrari - The Dream Machine 13822
80 Retail Industry : Boon or Bane ? 13379
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21707
82 Premium Brands- Prestige, Value and Quality 21470
83 JustDial: The Information and Business Listings Directory 25392
84 Corporate branding vs Product branding 14174
85 Sales vs Marketing - Do They complement or compete ? 30081
86 Is Advertising an art of Lying ? 16769
87 Glocalization-The McD and KFC Way ? 13629
88 Breakthrough Products: Entering a New World 26221
89 4 P's of Management 57676
90 Walt Disney: A Magical Brand 17329
91 Evaluating Advertisement Campaigns: Analyzing Customers 11228
92 Brand Manchester United : A Theatre of Dreams 11392
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13047
94 10 Reasons Why Airline Industry is Unique ? 50252
95 Role of Brand Ambassadors in Recession 11183
96 Reverse Pricing - Getting it Right ! 12445
97 Copyright & Trademark violations: Rural Marketing Success ? 15588
98 Premium Niche Marketing: Small World and Big Business 16216
99 Surrogate Advertising: Softly promoting hard products 11024
100 TATA Nano : Khushiyon Ki Chaabi 15498
101 Royal Enfield Bullet - The Indian Cult Brand ! 21118
102 Do Brands have finite lives ? 20811
103 Why Twitter is so successful ? 20384
104 M.R.P: Setting your own price ? 11124
105 The New Age Marketing Warfare ! 13592
 
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