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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21885
8 Fogg Deodorants- Capturing the Market 34695
9 E-commerce - Threat to Traditional Retail? 12067
10 Experience Gifting - A Boom in Gifting Industry 13132
11 Pester Power: Influence of Children in Purchase decision 11676
12 Marketing Through Mascot – Building Brand Identity 12601
13 Reebok’s Rebranding – A Comprehensive Analysis 21952
14 Hindustan Motors Ambassador - The End of an Era 14819
15 Click And Brick Of Bharat Matrimony 12209
16 Marketing 3.0 – Values Driven Marketing 15017
17 DRIP -The Marketing Communication Model 45856
18 How Titan Watches is Still a Market Leader-Brand Identity! 12353
19 Social Media Marketing - A Double Edge Sword 11521
20 Repackaging And Repositioning - Gaining Competitive Advantage 15370
21 Senior Citizens as Target Group 11430
22 Cause Related Marketing: Giving More Than Just Spare Change? 11409
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17917
24 Let’s Get Packing - Importance of Packaging 11766
25 Thums Up - A Thundering Success 14458
26 Rural Marketing: Challenges Opportunities and Beyond 22254
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22177
28 Creative Marketing Communication: Interactive Advertising Campaigns 11230
29 What is Shockvertising? 26050
30 Marketing Through Sports: The Evolution and Future 29124
31 Village Laundry Service, A Story Of The Start Up 12168
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20474
34 Royal Enfield Bullet - Felt The Thump! 11334
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23187
36 Subliminal Marketing - What You See You May Not See! 14989
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16598
38 Customer Is King – Make The King Happy 24625
39 Marketing Strategies & Innovations In The Services Sector 14674
40 Segmentation Targeting & Positioning-Defining Product Lines 27307
41 Role Of Technology In Marketing 21047
42 How To Create Snob Effect In Marketing? 14934
43 Health Insurance: A Push Or A Pull Product? 11381
44 A Strategic Perspective Of Kerala Tourism 27064
45 Opportunities In Online Marketing 10446
46 Challenges Of Digital Marketing 18769
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10819
48 Then & Now - A Coke Story 14499
49 What's This App - Whatsapp Success Story! 25378
50 Flying High: What Keeps Indigo Going 11555
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24115
53 Oreo – Milky’s Favourite Cookie Turns 100 10923
54 The Happy Birds: Success Story of Angry Birds 12188
55 Tata Motors JLR - The Success Story 14668
56 An Analysis On Lux Beauty Soap 40170
57 Latest Trend In Marketing Environment: Viral Marketing 10087
58 Impact Of The ZooZoo Commercials For Value Added Services 16707
59 What Can We Learn From Strategy Games 14046
60 The Reverse of Marketing=De-Marketing 17787
61 Is There A Better Way To Sell To Rural Market 12662
62 Why & How Marketers Target Kids 15751
63 Disruptive Innovation: Strategist’s Dilemma 11235
64 Entry Strategies For Automobile Companies In African Markets 13797
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22026
67 Pester Power: The Influential Kids 12177
68 Destination Branding- How does it Work 13349
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15160
70 Dirty Marketing- Fighting brands unethically 11618
71 Hero Honda Rebranding to Hero MotoCorp 14453
72 Standardize or Localize- A better way to lead markets 11986
73 Critical Success Factors for Devising Strategies for Airline Players 19427
74 Mom and Pop Stores Score Over Giant Supermarkets 11457
75 Regional Aspiration Marketing- A Step Further 10793
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10123
78 The ill-effects of Globalization 10329
79 Brand Ferrari - The Dream Machine 13246
80 Retail Industry : Boon or Bane ? 12806
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20999
82 Premium Brands- Prestige, Value and Quality 20374
83 JustDial: The Information and Business Listings Directory 24413
84 Corporate branding vs Product branding 13529
85 Sales vs Marketing - Do They complement or compete ? 29301
86 Is Advertising an art of Lying ? 16151
87 Glocalization-The McD and KFC Way ? 12932
88 Breakthrough Products: Entering a New World 25539
89 4 P's of Management 56820
90 Walt Disney: A Magical Brand 16629
91 Evaluating Advertisement Campaigns: Analyzing Customers 10620
92 Brand Manchester United : A Theatre of Dreams 10664
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12292
94 10 Reasons Why Airline Industry is Unique ? 49416
95 Role of Brand Ambassadors in Recession 10522
96 Reverse Pricing - Getting it Right ! 11712
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15331
99 Surrogate Advertising: Softly promoting hard products 10394
100 TATA Nano : Khushiyon Ki Chaabi 14696
101 Royal Enfield Bullet - The Indian Cult Brand ! 20132
102 Do Brands have finite lives ? 20136
103 Why Twitter is so successful ? 19861
104 M.R.P: Setting your own price ? 10517
105 The New Age Marketing Warfare ! 12977
 
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