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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22628
8 Fogg Deodorants- Capturing the Market 35548
9 E-commerce - Threat to Traditional Retail? 12655
10 Experience Gifting - A Boom in Gifting Industry 13646
11 Pester Power: Influence of Children in Purchase decision 12355
12 Marketing Through Mascot – Building Brand Identity 13199
13 Reebok’s Rebranding – A Comprehensive Analysis 23008
14 Hindustan Motors Ambassador - The End of an Era 15633
15 Click And Brick Of Bharat Matrimony 12890
16 Marketing 3.0 – Values Driven Marketing 15906
17 DRIP -The Marketing Communication Model 47054
18 How Titan Watches is Still a Market Leader-Brand Identity! 13051
19 Social Media Marketing - A Double Edge Sword 12046
20 Repackaging And Repositioning - Gaining Competitive Advantage 15987
21 Senior Citizens as Target Group 11981
22 Cause Related Marketing: Giving More Than Just Spare Change? 11974
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18654
24 Let’s Get Packing - Importance of Packaging 12264
25 Thums Up - A Thundering Success 15420
26 Rural Marketing: Challenges Opportunities and Beyond 22871
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22648
28 Creative Marketing Communication: Interactive Advertising Campaigns 11783
29 What is Shockvertising? 26920
30 Marketing Through Sports: The Evolution and Future 29652
31 Village Laundry Service, A Story Of The Start Up 13096
32 Being Flawsome - Ensuring Brand Loyalty 15616
33 Chanakya Niti And Marketing Strategies 21099
34 Royal Enfield Bullet - Felt The Thump! 12083
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23998
36 Subliminal Marketing - What You See You May Not See! 15512
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17335
38 Customer Is King – Make The King Happy 25270
39 Marketing Strategies & Innovations In The Services Sector 15388
40 Segmentation Targeting & Positioning-Defining Product Lines 27944
41 Role Of Technology In Marketing 21490
42 How To Create Snob Effect In Marketing? 15543
43 Health Insurance: A Push Or A Pull Product? 11805
44 A Strategic Perspective Of Kerala Tourism 27732
45 Opportunities In Online Marketing 10937
46 Challenges Of Digital Marketing 19749
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11347
48 Then & Now - A Coke Story 15112
49 What's This App - Whatsapp Success Story! 25874
50 Flying High: What Keeps Indigo Going 12142
51 Brand Activation: Bringing Spirit Of Brands To Life 16789
52 Indian Rural Market: The Next Big Thing 24612
53 Oreo – Milky’s Favourite Cookie Turns 100 11480
54 The Happy Birds: Success Story of Angry Birds 12936
55 Tata Motors JLR - The Success Story 15388
56 An Analysis On Lux Beauty Soap 41316
57 Latest Trend In Marketing Environment: Viral Marketing 10553
58 Impact Of The ZooZoo Commercials For Value Added Services 17417
59 What Can We Learn From Strategy Games 14498
60 The Reverse of Marketing=De-Marketing 18469
61 Is There A Better Way To Sell To Rural Market 13167
62 Why & How Marketers Target Kids 16522
63 Disruptive Innovation: Strategist’s Dilemma 11794
64 Entry Strategies For Automobile Companies In African Markets 14280
65 Park Avenue I.Q: New Name In The World Of Deodorants 17523
66 Flipkart.com - The Success Saga 22691
67 Pester Power: The Influential Kids 12828
68 Destination Branding- How does it Work 13836
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15692
70 Dirty Marketing- Fighting brands unethically 12206
71 Hero Honda Rebranding to Hero MotoCorp 15253
72 Standardize or Localize- A better way to lead markets 12502
73 Critical Success Factors for Devising Strategies for Airline Players 20054
74 Mom and Pop Stores Score Over Giant Supermarkets 12026
75 Regional Aspiration Marketing- A Step Further 11359
76 Value and benefit- The customer perspective 14724
77 Merchandising- The Brand Building Strategy 10606
78 The ill-effects of Globalization 10787
79 Brand Ferrari - The Dream Machine 13747
80 Retail Industry : Boon or Bane ? 13316
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21631
82 Premium Brands- Prestige, Value and Quality 21322
83 JustDial: The Information and Business Listings Directory 25280
84 Corporate branding vs Product branding 14107
85 Sales vs Marketing - Do They complement or compete ? 30008
86 Is Advertising an art of Lying ? 16679
87 Glocalization-The McD and KFC Way ? 13541
88 Breakthrough Products: Entering a New World 26147
89 4 P's of Management 57578
90 Walt Disney: A Magical Brand 17255
91 Evaluating Advertisement Campaigns: Analyzing Customers 11168
92 Brand Manchester United : A Theatre of Dreams 11306
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12933
94 10 Reasons Why Airline Industry is Unique ? 50173
95 Role of Brand Ambassadors in Recession 11110
96 Reverse Pricing - Getting it Right ! 12364
97 Copyright & Trademark violations: Rural Marketing Success ? 15518
98 Premium Niche Marketing: Small World and Big Business 16125
99 Surrogate Advertising: Softly promoting hard products 10931
100 TATA Nano : Khushiyon Ki Chaabi 15395
101 Royal Enfield Bullet - The Indian Cult Brand ! 20953
102 Do Brands have finite lives ? 20740
103 Why Twitter is so successful ? 20324
104 M.R.P: Setting your own price ? 11050
105 The New Age Marketing Warfare ! 13521
 
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