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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22563
8 Fogg Deodorants- Capturing the Market 35476
9 E-commerce - Threat to Traditional Retail? 12625
10 Experience Gifting - A Boom in Gifting Industry 13593
11 Pester Power: Influence of Children in Purchase decision 12315
12 Marketing Through Mascot – Building Brand Identity 13141
13 Reebok’s Rebranding – A Comprehensive Analysis 22944
14 Hindustan Motors Ambassador - The End of an Era 15575
15 Click And Brick Of Bharat Matrimony 12824
16 Marketing 3.0 – Values Driven Marketing 15853
17 DRIP -The Marketing Communication Model 46991
18 How Titan Watches is Still a Market Leader-Brand Identity! 13000
19 Social Media Marketing - A Double Edge Sword 12010
20 Repackaging And Repositioning - Gaining Competitive Advantage 15953
21 Senior Citizens as Target Group 11946
22 Cause Related Marketing: Giving More Than Just Spare Change? 11936
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18598
24 Let’s Get Packing - Importance of Packaging 12226
25 Thums Up - A Thundering Success 15334
26 Rural Marketing: Challenges Opportunities and Beyond 22835
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22615
28 Creative Marketing Communication: Interactive Advertising Campaigns 11756
29 What is Shockvertising? 26852
30 Marketing Through Sports: The Evolution and Future 29611
31 Village Laundry Service, A Story Of The Start Up 13006
32 Being Flawsome - Ensuring Brand Loyalty 15576
33 Chanakya Niti And Marketing Strategies 21052
34 Royal Enfield Bullet - Felt The Thump! 12004
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23951
36 Subliminal Marketing - What You See You May Not See! 15476
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17294
38 Customer Is King – Make The King Happy 25231
39 Marketing Strategies & Innovations In The Services Sector 15345
40 Segmentation Targeting & Positioning-Defining Product Lines 27900
41 Role Of Technology In Marketing 21460
42 How To Create Snob Effect In Marketing? 15499
43 Health Insurance: A Push Or A Pull Product? 11771
44 A Strategic Perspective Of Kerala Tourism 27691
45 Opportunities In Online Marketing 10902
46 Challenges Of Digital Marketing 19686
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11310
48 Then & Now - A Coke Story 15051
49 What's This App - Whatsapp Success Story! 25838
50 Flying High: What Keeps Indigo Going 12102
51 Brand Activation: Bringing Spirit Of Brands To Life 16757
52 Indian Rural Market: The Next Big Thing 24568
53 Oreo – Milky’s Favourite Cookie Turns 100 11430
54 The Happy Birds: Success Story of Angry Birds 12885
55 Tata Motors JLR - The Success Story 15341
56 An Analysis On Lux Beauty Soap 41225
57 Latest Trend In Marketing Environment: Viral Marketing 10504
58 Impact Of The ZooZoo Commercials For Value Added Services 17379
59 What Can We Learn From Strategy Games 14466
60 The Reverse of Marketing=De-Marketing 18418
61 Is There A Better Way To Sell To Rural Market 13131
62 Why & How Marketers Target Kids 16468
63 Disruptive Innovation: Strategist’s Dilemma 11757
64 Entry Strategies For Automobile Companies In African Markets 14237
65 Park Avenue I.Q: New Name In The World Of Deodorants 17483
66 Flipkart.com - The Success Saga 22642
67 Pester Power: The Influential Kids 12778
68 Destination Branding- How does it Work 13793
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15651
70 Dirty Marketing- Fighting brands unethically 12161
71 Hero Honda Rebranding to Hero MotoCorp 15167
72 Standardize or Localize- A better way to lead markets 12468
73 Critical Success Factors for Devising Strategies for Airline Players 20013
74 Mom and Pop Stores Score Over Giant Supermarkets 11969
75 Regional Aspiration Marketing- A Step Further 11320
76 Value and benefit- The customer perspective 14684
77 Merchandising- The Brand Building Strategy 10573
78 The ill-effects of Globalization 10753
79 Brand Ferrari - The Dream Machine 13704
80 Retail Industry : Boon or Bane ? 13279
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21581
82 Premium Brands- Prestige, Value and Quality 21250
83 JustDial: The Information and Business Listings Directory 25232
84 Corporate branding vs Product branding 14069
85 Sales vs Marketing - Do They complement or compete ? 29964
86 Is Advertising an art of Lying ? 16639
87 Glocalization-The McD and KFC Way ? 13491
88 Breakthrough Products: Entering a New World 26110
89 4 P's of Management 57532
90 Walt Disney: A Magical Brand 17214
91 Evaluating Advertisement Campaigns: Analyzing Customers 11128
92 Brand Manchester United : A Theatre of Dreams 11255
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12889
94 10 Reasons Why Airline Industry is Unique ? 50118
95 Role of Brand Ambassadors in Recession 11062
96 Reverse Pricing - Getting it Right ! 12318
97 Copyright & Trademark violations: Rural Marketing Success ? 15471
98 Premium Niche Marketing: Small World and Big Business 16065
99 Surrogate Advertising: Softly promoting hard products 10889
100 TATA Nano : Khushiyon Ki Chaabi 15329
101 Royal Enfield Bullet - The Indian Cult Brand ! 20851
102 Do Brands have finite lives ? 20702
103 Why Twitter is so successful ? 20288
104 M.R.P: Setting your own price ? 11012
105 The New Age Marketing Warfare ! 13470
 
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