1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22714
8 Fogg Deodorants- Capturing the Market 35646
9 E-commerce - Threat to Traditional Retail? 12702
10 Experience Gifting - A Boom in Gifting Industry 13700
11 Pester Power: Influence of Children in Purchase decision 12404
12 Marketing Through Mascot – Building Brand Identity 13267
13 Reebok’s Rebranding – A Comprehensive Analysis 23103
14 Hindustan Motors Ambassador - The End of an Era 15719
15 Click And Brick Of Bharat Matrimony 12955
16 Marketing 3.0 – Values Driven Marketing 15961
17 DRIP -The Marketing Communication Model 47145
18 How Titan Watches is Still a Market Leader-Brand Identity! 13128
19 Social Media Marketing - A Double Edge Sword 12091
20 Repackaging And Repositioning - Gaining Competitive Advantage 16034
21 Senior Citizens as Target Group 12035
22 Cause Related Marketing: Giving More Than Just Spare Change? 12020
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18706
24 Let’s Get Packing - Importance of Packaging 12317
25 Thums Up - A Thundering Success 15536
26 Rural Marketing: Challenges Opportunities and Beyond 22918
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22688
28 Creative Marketing Communication: Interactive Advertising Campaigns 11835
29 What is Shockvertising? 27010
30 Marketing Through Sports: The Evolution and Future 29691
31 Village Laundry Service, A Story Of The Start Up 13173
32 Being Flawsome - Ensuring Brand Loyalty 15676
33 Chanakya Niti And Marketing Strategies 21204
34 Royal Enfield Bullet - Felt The Thump! 12189
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24056
36 Subliminal Marketing - What You See You May Not See! 15557
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17388
38 Customer Is King – Make The King Happy 25332
39 Marketing Strategies & Innovations In The Services Sector 15433
40 Segmentation Targeting & Positioning-Defining Product Lines 27998
41 Role Of Technology In Marketing 21533
42 How To Create Snob Effect In Marketing? 15615
43 Health Insurance: A Push Or A Pull Product? 11850
44 A Strategic Perspective Of Kerala Tourism 27787
45 Opportunities In Online Marketing 10989
46 Challenges Of Digital Marketing 19822
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11405
48 Then & Now - A Coke Story 15186
49 What's This App - Whatsapp Success Story! 25932
50 Flying High: What Keeps Indigo Going 12220
51 Brand Activation: Bringing Spirit Of Brands To Life 16838
52 Indian Rural Market: The Next Big Thing 24674
53 Oreo – Milky’s Favourite Cookie Turns 100 11545
54 The Happy Birds: Success Story of Angry Birds 13002
55 Tata Motors JLR - The Success Story 15450
56 An Analysis On Lux Beauty Soap 41431
57 Latest Trend In Marketing Environment: Viral Marketing 10611
58 Impact Of The ZooZoo Commercials For Value Added Services 17477
59 What Can We Learn From Strategy Games 14532
60 The Reverse of Marketing=De-Marketing 18532
61 Is There A Better Way To Sell To Rural Market 13218
62 Why & How Marketers Target Kids 16588
63 Disruptive Innovation: Strategist’s Dilemma 11836
64 Entry Strategies For Automobile Companies In African Markets 14336
65 Park Avenue I.Q: New Name In The World Of Deodorants 17583
66 Flipkart.com - The Success Saga 22742
67 Pester Power: The Influential Kids 12883
68 Destination Branding- How does it Work 13881
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15754
70 Dirty Marketing- Fighting brands unethically 12255
71 Hero Honda Rebranding to Hero MotoCorp 15339
72 Standardize or Localize- A better way to lead markets 12552
73 Critical Success Factors for Devising Strategies for Airline Players 20103
74 Mom and Pop Stores Score Over Giant Supermarkets 12121
75 Regional Aspiration Marketing- A Step Further 11405
76 Value and benefit- The customer perspective 14771
77 Merchandising- The Brand Building Strategy 10647
78 The ill-effects of Globalization 10835
79 Brand Ferrari - The Dream Machine 13803
80 Retail Industry : Boon or Bane ? 13361
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21680
82 Premium Brands- Prestige, Value and Quality 21429
83 JustDial: The Information and Business Listings Directory 25362
84 Corporate branding vs Product branding 14153
85 Sales vs Marketing - Do They complement or compete ? 30060
86 Is Advertising an art of Lying ? 16745
87 Glocalization-The McD and KFC Way ? 13603
88 Breakthrough Products: Entering a New World 26199
89 4 P's of Management 57647
90 Walt Disney: A Magical Brand 17306
91 Evaluating Advertisement Campaigns: Analyzing Customers 11209
92 Brand Manchester United : A Theatre of Dreams 11367
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13018
94 10 Reasons Why Airline Industry is Unique ? 50230
95 Role of Brand Ambassadors in Recession 11162
96 Reverse Pricing - Getting it Right ! 12423
97 Copyright & Trademark violations: Rural Marketing Success ? 15570
98 Premium Niche Marketing: Small World and Big Business 16184
99 Surrogate Advertising: Softly promoting hard products 10993
100 TATA Nano : Khushiyon Ki Chaabi 15470
101 Royal Enfield Bullet - The Indian Cult Brand ! 21071
102 Do Brands have finite lives ? 20784
103 Why Twitter is so successful ? 20365
104 M.R.P: Setting your own price ? 11105
105 The New Age Marketing Warfare ! 13571
 
Page 1 of 2