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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22365
8 Fogg Deodorants- Capturing the Market 35279
9 E-commerce - Threat to Traditional Retail? 12472
10 Experience Gifting - A Boom in Gifting Industry 13436
11 Pester Power: Influence of Children in Purchase decision 12162
12 Marketing Through Mascot – Building Brand Identity 12982
13 Reebok’s Rebranding – A Comprehensive Analysis 22747
14 Hindustan Motors Ambassador - The End of an Era 15318
15 Click And Brick Of Bharat Matrimony 12671
16 Marketing 3.0 – Values Driven Marketing 15672
17 DRIP -The Marketing Communication Model 46736
18 How Titan Watches is Still a Market Leader-Brand Identity! 12819
19 Social Media Marketing - A Double Edge Sword 11868
20 Repackaging And Repositioning - Gaining Competitive Advantage 15790
21 Senior Citizens as Target Group 11810
22 Cause Related Marketing: Giving More Than Just Spare Change? 11785
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18420
24 Let’s Get Packing - Importance of Packaging 12082
25 Thums Up - A Thundering Success 15096
26 Rural Marketing: Challenges Opportunities and Beyond 22661
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22487
28 Creative Marketing Communication: Interactive Advertising Campaigns 11596
29 What is Shockvertising? 26627
30 Marketing Through Sports: The Evolution and Future 29455
31 Village Laundry Service, A Story Of The Start Up 12772
32 Being Flawsome - Ensuring Brand Loyalty 15426
33 Chanakya Niti And Marketing Strategies 20899
34 Royal Enfield Bullet - Felt The Thump! 11846
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23760
36 Subliminal Marketing - What You See You May Not See! 15329
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17106
38 Customer Is King – Make The King Happy 25081
39 Marketing Strategies & Innovations In The Services Sector 15184
40 Segmentation Targeting & Positioning-Defining Product Lines 27721
41 Role Of Technology In Marketing 21339
42 How To Create Snob Effect In Marketing? 15326
43 Health Insurance: A Push Or A Pull Product? 11651
44 A Strategic Perspective Of Kerala Tourism 27521
45 Opportunities In Online Marketing 10762
46 Challenges Of Digital Marketing 19459
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11164
48 Then & Now - A Coke Story 14875
49 What's This App - Whatsapp Success Story! 25692
50 Flying High: What Keeps Indigo Going 11955
51 Brand Activation: Bringing Spirit Of Brands To Life 16606
52 Indian Rural Market: The Next Big Thing 24439
53 Oreo – Milky’s Favourite Cookie Turns 100 11286
54 The Happy Birds: Success Story of Angry Birds 12695
55 Tata Motors JLR - The Success Story 15146
56 An Analysis On Lux Beauty Soap 41002
57 Latest Trend In Marketing Environment: Viral Marketing 10378
58 Impact Of The ZooZoo Commercials For Value Added Services 17232
59 What Can We Learn From Strategy Games 14330
60 The Reverse of Marketing=De-Marketing 18256
61 Is There A Better Way To Sell To Rural Market 13007
62 Why & How Marketers Target Kids 16294
63 Disruptive Innovation: Strategist’s Dilemma 11618
64 Entry Strategies For Automobile Companies In African Markets 14105
65 Park Avenue I.Q: New Name In The World Of Deodorants 17328
66 Flipkart.com - The Success Saga 22472
67 Pester Power: The Influential Kids 12601
68 Destination Branding- How does it Work 13651
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15521
70 Dirty Marketing- Fighting brands unethically 12014
71 Hero Honda Rebranding to Hero MotoCorp 14934
72 Standardize or Localize- A better way to lead markets 12319
73 Critical Success Factors for Devising Strategies for Airline Players 19858
74 Mom and Pop Stores Score Over Giant Supermarkets 11806
75 Regional Aspiration Marketing- A Step Further 11169
76 Value and benefit- The customer perspective 14562
77 Merchandising- The Brand Building Strategy 10431
78 The ill-effects of Globalization 10621
79 Brand Ferrari - The Dream Machine 13552
80 Retail Industry : Boon or Bane ? 13132
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21411
82 Premium Brands- Prestige, Value and Quality 21027
83 JustDial: The Information and Business Listings Directory 25053
84 Corporate branding vs Product branding 13917
85 Sales vs Marketing - Do They complement or compete ? 29814
86 Is Advertising an art of Lying ? 16490
87 Glocalization-The McD and KFC Way ? 13341
88 Breakthrough Products: Entering a New World 25949
89 4 P's of Management 57372
90 Walt Disney: A Magical Brand 17065
91 Evaluating Advertisement Campaigns: Analyzing Customers 10984
92 Brand Manchester United : A Theatre of Dreams 11090
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12686
94 10 Reasons Why Airline Industry is Unique ? 49920
95 Role of Brand Ambassadors in Recession 10905
96 Reverse Pricing - Getting it Right ! 12136
97 Copyright & Trademark violations: Rural Marketing Success ? 15299
98 Premium Niche Marketing: Small World and Big Business 15856
99 Surrogate Advertising: Softly promoting hard products 10723
100 TATA Nano : Khushiyon Ki Chaabi 15129
101 Royal Enfield Bullet - The Indian Cult Brand ! 20573
102 Do Brands have finite lives ? 20575
103 Why Twitter is so successful ? 20174
104 M.R.P: Setting your own price ? 10875
105 The New Age Marketing Warfare ! 13329
 
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