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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22590
8 Fogg Deodorants- Capturing the Market 35491
9 E-commerce - Threat to Traditional Retail? 12636
10 Experience Gifting - A Boom in Gifting Industry 13609
11 Pester Power: Influence of Children in Purchase decision 12328
12 Marketing Through Mascot – Building Brand Identity 13153
13 Reebok’s Rebranding – A Comprehensive Analysis 22959
14 Hindustan Motors Ambassador - The End of an Era 15589
15 Click And Brick Of Bharat Matrimony 12837
16 Marketing 3.0 – Values Driven Marketing 15867
17 DRIP -The Marketing Communication Model 47008
18 How Titan Watches is Still a Market Leader-Brand Identity! 13015
19 Social Media Marketing - A Double Edge Sword 12022
20 Repackaging And Repositioning - Gaining Competitive Advantage 15963
21 Senior Citizens as Target Group 11954
22 Cause Related Marketing: Giving More Than Just Spare Change? 11946
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18615
24 Let’s Get Packing - Importance of Packaging 12240
25 Thums Up - A Thundering Success 15354
26 Rural Marketing: Challenges Opportunities and Beyond 22844
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22624
28 Creative Marketing Communication: Interactive Advertising Campaigns 11761
29 What is Shockvertising? 26874
30 Marketing Through Sports: The Evolution and Future 29626
31 Village Laundry Service, A Story Of The Start Up 13033
32 Being Flawsome - Ensuring Brand Loyalty 15590
33 Chanakya Niti And Marketing Strategies 21068
34 Royal Enfield Bullet - Felt The Thump! 12020
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23967
36 Subliminal Marketing - What You See You May Not See! 15486
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17304
38 Customer Is King – Make The King Happy 25240
39 Marketing Strategies & Innovations In The Services Sector 15358
40 Segmentation Targeting & Positioning-Defining Product Lines 27910
41 Role Of Technology In Marketing 21468
42 How To Create Snob Effect In Marketing? 15507
43 Health Insurance: A Push Or A Pull Product? 11780
44 A Strategic Perspective Of Kerala Tourism 27705
45 Opportunities In Online Marketing 10911
46 Challenges Of Digital Marketing 19706
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11321
48 Then & Now - A Coke Story 15068
49 What's This App - Whatsapp Success Story! 25848
50 Flying High: What Keeps Indigo Going 12113
51 Brand Activation: Bringing Spirit Of Brands To Life 16767
52 Indian Rural Market: The Next Big Thing 24578
53 Oreo – Milky’s Favourite Cookie Turns 100 11443
54 The Happy Birds: Success Story of Angry Birds 12903
55 Tata Motors JLR - The Success Story 15358
56 An Analysis On Lux Beauty Soap 41248
57 Latest Trend In Marketing Environment: Viral Marketing 10514
58 Impact Of The ZooZoo Commercials For Value Added Services 17391
59 What Can We Learn From Strategy Games 14477
60 The Reverse of Marketing=De-Marketing 18430
61 Is There A Better Way To Sell To Rural Market 13143
62 Why & How Marketers Target Kids 16485
63 Disruptive Innovation: Strategist’s Dilemma 11769
64 Entry Strategies For Automobile Companies In African Markets 14251
65 Park Avenue I.Q: New Name In The World Of Deodorants 17494
66 Flipkart.com - The Success Saga 22660
67 Pester Power: The Influential Kids 12794
68 Destination Branding- How does it Work 13810
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15664
70 Dirty Marketing- Fighting brands unethically 12177
71 Hero Honda Rebranding to Hero MotoCorp 15195
72 Standardize or Localize- A better way to lead markets 12479
73 Critical Success Factors for Devising Strategies for Airline Players 20026
74 Mom and Pop Stores Score Over Giant Supermarkets 11987
75 Regional Aspiration Marketing- A Step Further 11331
76 Value and benefit- The customer perspective 14697
77 Merchandising- The Brand Building Strategy 10587
78 The ill-effects of Globalization 10764
79 Brand Ferrari - The Dream Machine 13717
80 Retail Industry : Boon or Bane ? 13291
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21596
82 Premium Brands- Prestige, Value and Quality 21268
83 JustDial: The Information and Business Listings Directory 25247
84 Corporate branding vs Product branding 14083
85 Sales vs Marketing - Do They complement or compete ? 29980
86 Is Advertising an art of Lying ? 16650
87 Glocalization-The McD and KFC Way ? 13504
88 Breakthrough Products: Entering a New World 26121
89 4 P's of Management 57547
90 Walt Disney: A Magical Brand 17226
91 Evaluating Advertisement Campaigns: Analyzing Customers 11141
92 Brand Manchester United : A Theatre of Dreams 11271
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12902
94 10 Reasons Why Airline Industry is Unique ? 50135
95 Role of Brand Ambassadors in Recession 11077
96 Reverse Pricing - Getting it Right ! 12330
97 Copyright & Trademark violations: Rural Marketing Success ? 15486
98 Premium Niche Marketing: Small World and Big Business 16081
99 Surrogate Advertising: Softly promoting hard products 10902
100 TATA Nano : Khushiyon Ki Chaabi 15350
101 Royal Enfield Bullet - The Indian Cult Brand ! 20889
102 Do Brands have finite lives ? 20712
103 Why Twitter is so successful ? 20300
104 M.R.P: Setting your own price ? 11024
105 The New Age Marketing Warfare ! 13486
 
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