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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22722
8 Fogg Deodorants- Capturing the Market 35650
9 E-commerce - Threat to Traditional Retail? 12705
10 Experience Gifting - A Boom in Gifting Industry 13704
11 Pester Power: Influence of Children in Purchase decision 12409
12 Marketing Through Mascot – Building Brand Identity 13276
13 Reebok’s Rebranding – A Comprehensive Analysis 23111
14 Hindustan Motors Ambassador - The End of an Era 15726
15 Click And Brick Of Bharat Matrimony 12961
16 Marketing 3.0 – Values Driven Marketing 15967
17 DRIP -The Marketing Communication Model 47151
18 How Titan Watches is Still a Market Leader-Brand Identity! 13134
19 Social Media Marketing - A Double Edge Sword 12095
20 Repackaging And Repositioning - Gaining Competitive Advantage 16041
21 Senior Citizens as Target Group 12041
22 Cause Related Marketing: Giving More Than Just Spare Change? 12023
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18711
24 Let’s Get Packing - Importance of Packaging 12321
25 Thums Up - A Thundering Success 15548
26 Rural Marketing: Challenges Opportunities and Beyond 22924
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22693
28 Creative Marketing Communication: Interactive Advertising Campaigns 11838
29 What is Shockvertising? 27015
30 Marketing Through Sports: The Evolution and Future 29696
31 Village Laundry Service, A Story Of The Start Up 13178
32 Being Flawsome - Ensuring Brand Loyalty 15684
33 Chanakya Niti And Marketing Strategies 21214
34 Royal Enfield Bullet - Felt The Thump! 12203
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24062
36 Subliminal Marketing - What You See You May Not See! 15563
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17395
38 Customer Is King – Make The King Happy 25338
39 Marketing Strategies & Innovations In The Services Sector 15437
40 Segmentation Targeting & Positioning-Defining Product Lines 28004
41 Role Of Technology In Marketing 21537
42 How To Create Snob Effect In Marketing? 15625
43 Health Insurance: A Push Or A Pull Product? 11855
44 A Strategic Perspective Of Kerala Tourism 27793
45 Opportunities In Online Marketing 10994
46 Challenges Of Digital Marketing 19827
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11411
48 Then & Now - A Coke Story 15195
49 What's This App - Whatsapp Success Story! 25937
50 Flying High: What Keeps Indigo Going 12228
51 Brand Activation: Bringing Spirit Of Brands To Life 16841
52 Indian Rural Market: The Next Big Thing 24679
53 Oreo – Milky’s Favourite Cookie Turns 100 11553
54 The Happy Birds: Success Story of Angry Birds 13009
55 Tata Motors JLR - The Success Story 15459
56 An Analysis On Lux Beauty Soap 41440
57 Latest Trend In Marketing Environment: Viral Marketing 10615
58 Impact Of The ZooZoo Commercials For Value Added Services 17482
59 What Can We Learn From Strategy Games 14537
60 The Reverse of Marketing=De-Marketing 18539
61 Is There A Better Way To Sell To Rural Market 13224
62 Why & How Marketers Target Kids 16596
63 Disruptive Innovation: Strategist’s Dilemma 11840
64 Entry Strategies For Automobile Companies In African Markets 14342
65 Park Avenue I.Q: New Name In The World Of Deodorants 17589
66 Flipkart.com - The Success Saga 22748
67 Pester Power: The Influential Kids 12889
68 Destination Branding- How does it Work 13885
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15759
70 Dirty Marketing- Fighting brands unethically 12260
71 Hero Honda Rebranding to Hero MotoCorp 15348
72 Standardize or Localize- A better way to lead markets 12556
73 Critical Success Factors for Devising Strategies for Airline Players 20110
74 Mom and Pop Stores Score Over Giant Supermarkets 12132
75 Regional Aspiration Marketing- A Step Further 11409
76 Value and benefit- The customer perspective 14776
77 Merchandising- The Brand Building Strategy 10652
78 The ill-effects of Globalization 10842
79 Brand Ferrari - The Dream Machine 13810
80 Retail Industry : Boon or Bane ? 13367
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21686
82 Premium Brands- Prestige, Value and Quality 21437
83 JustDial: The Information and Business Listings Directory 25369
84 Corporate branding vs Product branding 14162
85 Sales vs Marketing - Do They complement or compete ? 30068
86 Is Advertising an art of Lying ? 16752
87 Glocalization-The McD and KFC Way ? 13611
88 Breakthrough Products: Entering a New World 26206
89 4 P's of Management 57657
90 Walt Disney: A Magical Brand 17312
91 Evaluating Advertisement Campaigns: Analyzing Customers 11216
92 Brand Manchester United : A Theatre of Dreams 11373
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13025
94 10 Reasons Why Airline Industry is Unique ? 50235
95 Role of Brand Ambassadors in Recession 11170
96 Reverse Pricing - Getting it Right ! 12431
97 Copyright & Trademark violations: Rural Marketing Success ? 15576
98 Premium Niche Marketing: Small World and Big Business 16193
99 Surrogate Advertising: Softly promoting hard products 11001
100 TATA Nano : Khushiyon Ki Chaabi 15477
101 Royal Enfield Bullet - The Indian Cult Brand ! 21086
102 Do Brands have finite lives ? 20792
103 Why Twitter is so successful ? 20371
104 M.R.P: Setting your own price ? 11113
105 The New Age Marketing Warfare ! 13577
 
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