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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22601
8 Fogg Deodorants- Capturing the Market 35505
9 E-commerce - Threat to Traditional Retail? 12642
10 Experience Gifting - A Boom in Gifting Industry 13621
11 Pester Power: Influence of Children in Purchase decision 12334
12 Marketing Through Mascot – Building Brand Identity 13165
13 Reebok’s Rebranding – A Comprehensive Analysis 22972
14 Hindustan Motors Ambassador - The End of an Era 15598
15 Click And Brick Of Bharat Matrimony 12853
16 Marketing 3.0 – Values Driven Marketing 15876
17 DRIP -The Marketing Communication Model 47016
18 How Titan Watches is Still a Market Leader-Brand Identity! 13025
19 Social Media Marketing - A Double Edge Sword 12028
20 Repackaging And Repositioning - Gaining Competitive Advantage 15969
21 Senior Citizens as Target Group 11961
22 Cause Related Marketing: Giving More Than Just Spare Change? 11952
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18624
24 Let’s Get Packing - Importance of Packaging 12247
25 Thums Up - A Thundering Success 15369
26 Rural Marketing: Challenges Opportunities and Beyond 22851
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22629
28 Creative Marketing Communication: Interactive Advertising Campaigns 11767
29 What is Shockvertising? 26883
30 Marketing Through Sports: The Evolution and Future 29630
31 Village Laundry Service, A Story Of The Start Up 13047
32 Being Flawsome - Ensuring Brand Loyalty 15595
33 Chanakya Niti And Marketing Strategies 21076
34 Royal Enfield Bullet - Felt The Thump! 12030
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23978
36 Subliminal Marketing - What You See You May Not See! 15492
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17310
38 Customer Is King – Make The King Happy 25249
39 Marketing Strategies & Innovations In The Services Sector 15365
40 Segmentation Targeting & Positioning-Defining Product Lines 27918
41 Role Of Technology In Marketing 21473
42 How To Create Snob Effect In Marketing? 15514
43 Health Insurance: A Push Or A Pull Product? 11786
44 A Strategic Perspective Of Kerala Tourism 27710
45 Opportunities In Online Marketing 10919
46 Challenges Of Digital Marketing 19714
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11326
48 Then & Now - A Coke Story 15079
49 What's This App - Whatsapp Success Story! 25852
50 Flying High: What Keeps Indigo Going 12121
51 Brand Activation: Bringing Spirit Of Brands To Life 16772
52 Indian Rural Market: The Next Big Thing 24583
53 Oreo – Milky’s Favourite Cookie Turns 100 11450
54 The Happy Birds: Success Story of Angry Birds 12911
55 Tata Motors JLR - The Success Story 15363
56 An Analysis On Lux Beauty Soap 41256
57 Latest Trend In Marketing Environment: Viral Marketing 10520
58 Impact Of The ZooZoo Commercials For Value Added Services 17394
59 What Can We Learn From Strategy Games 14481
60 The Reverse of Marketing=De-Marketing 18439
61 Is There A Better Way To Sell To Rural Market 13150
62 Why & How Marketers Target Kids 16490
63 Disruptive Innovation: Strategist’s Dilemma 11776
64 Entry Strategies For Automobile Companies In African Markets 14256
65 Park Avenue I.Q: New Name In The World Of Deodorants 17499
66 Flipkart.com - The Success Saga 22666
67 Pester Power: The Influential Kids 12806
68 Destination Branding- How does it Work 13816
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15670
70 Dirty Marketing- Fighting brands unethically 12184
71 Hero Honda Rebranding to Hero MotoCorp 15208
72 Standardize or Localize- A better way to lead markets 12483
73 Critical Success Factors for Devising Strategies for Airline Players 20033
74 Mom and Pop Stores Score Over Giant Supermarkets 11996
75 Regional Aspiration Marketing- A Step Further 11336
76 Value and benefit- The customer perspective 14704
77 Merchandising- The Brand Building Strategy 10591
78 The ill-effects of Globalization 10771
79 Brand Ferrari - The Dream Machine 13728
80 Retail Industry : Boon or Bane ? 13299
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21602
82 Premium Brands- Prestige, Value and Quality 21277
83 JustDial: The Information and Business Listings Directory 25254
84 Corporate branding vs Product branding 14088
85 Sales vs Marketing - Do They complement or compete ? 29989
86 Is Advertising an art of Lying ? 16660
87 Glocalization-The McD and KFC Way ? 13519
88 Breakthrough Products: Entering a New World 26132
89 4 P's of Management 57558
90 Walt Disney: A Magical Brand 17236
91 Evaluating Advertisement Campaigns: Analyzing Customers 11151
92 Brand Manchester United : A Theatre of Dreams 11282
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12910
94 10 Reasons Why Airline Industry is Unique ? 50150
95 Role of Brand Ambassadors in Recession 11085
96 Reverse Pricing - Getting it Right ! 12338
97 Copyright & Trademark violations: Rural Marketing Success ? 15497
98 Premium Niche Marketing: Small World and Big Business 16097
99 Surrogate Advertising: Softly promoting hard products 10909
100 TATA Nano : Khushiyon Ki Chaabi 15358
101 Royal Enfield Bullet - The Indian Cult Brand ! 20902
102 Do Brands have finite lives ? 20722
103 Why Twitter is so successful ? 20310
104 M.R.P: Setting your own price ? 11033
105 The New Age Marketing Warfare ! 13500
 
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