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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22350
8 Fogg Deodorants- Capturing the Market 35263
9 E-commerce - Threat to Traditional Retail? 12464
10 Experience Gifting - A Boom in Gifting Industry 13423
11 Pester Power: Influence of Children in Purchase decision 12149
12 Marketing Through Mascot – Building Brand Identity 12974
13 Reebok’s Rebranding – A Comprehensive Analysis 22742
14 Hindustan Motors Ambassador - The End of an Era 15302
15 Click And Brick Of Bharat Matrimony 12660
16 Marketing 3.0 – Values Driven Marketing 15653
17 DRIP -The Marketing Communication Model 46718
18 How Titan Watches is Still a Market Leader-Brand Identity! 12802
19 Social Media Marketing - A Double Edge Sword 11858
20 Repackaging And Repositioning - Gaining Competitive Advantage 15774
21 Senior Citizens as Target Group 11798
22 Cause Related Marketing: Giving More Than Just Spare Change? 11774
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18408
24 Let’s Get Packing - Importance of Packaging 12071
25 Thums Up - A Thundering Success 15079
26 Rural Marketing: Challenges Opportunities and Beyond 22652
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22481
28 Creative Marketing Communication: Interactive Advertising Campaigns 11587
29 What is Shockvertising? 26611
30 Marketing Through Sports: The Evolution and Future 29443
31 Village Laundry Service, A Story Of The Start Up 12757
32 Being Flawsome - Ensuring Brand Loyalty 15417
33 Chanakya Niti And Marketing Strategies 20881
34 Royal Enfield Bullet - Felt The Thump! 11832
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23743
36 Subliminal Marketing - What You See You May Not See! 15320
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17089
38 Customer Is King – Make The King Happy 25073
39 Marketing Strategies & Innovations In The Services Sector 15175
40 Segmentation Targeting & Positioning-Defining Product Lines 27710
41 Role Of Technology In Marketing 21332
42 How To Create Snob Effect In Marketing? 15314
43 Health Insurance: A Push Or A Pull Product? 11643
44 A Strategic Perspective Of Kerala Tourism 27509
45 Opportunities In Online Marketing 10753
46 Challenges Of Digital Marketing 19437
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11158
48 Then & Now - A Coke Story 14867
49 What's This App - Whatsapp Success Story! 25684
50 Flying High: What Keeps Indigo Going 11948
51 Brand Activation: Bringing Spirit Of Brands To Life 16596
52 Indian Rural Market: The Next Big Thing 24427
53 Oreo – Milky’s Favourite Cookie Turns 100 11277
54 The Happy Birds: Success Story of Angry Birds 12682
55 Tata Motors JLR - The Success Story 15136
56 An Analysis On Lux Beauty Soap 40989
57 Latest Trend In Marketing Environment: Viral Marketing 10366
58 Impact Of The ZooZoo Commercials For Value Added Services 17222
59 What Can We Learn From Strategy Games 14321
60 The Reverse of Marketing=De-Marketing 18246
61 Is There A Better Way To Sell To Rural Market 12999
62 Why & How Marketers Target Kids 16284
63 Disruptive Innovation: Strategist’s Dilemma 11611
64 Entry Strategies For Automobile Companies In African Markets 14094
65 Park Avenue I.Q: New Name In The World Of Deodorants 17316
66 Flipkart.com - The Success Saga 22459
67 Pester Power: The Influential Kids 12594
68 Destination Branding- How does it Work 13640
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15512
70 Dirty Marketing- Fighting brands unethically 12002
71 Hero Honda Rebranding to Hero MotoCorp 14924
72 Standardize or Localize- A better way to lead markets 12311
73 Critical Success Factors for Devising Strategies for Airline Players 19849
74 Mom and Pop Stores Score Over Giant Supermarkets 11798
75 Regional Aspiration Marketing- A Step Further 11162
76 Value and benefit- The customer perspective 14553
77 Merchandising- The Brand Building Strategy 10421
78 The ill-effects of Globalization 10614
79 Brand Ferrari - The Dream Machine 13545
80 Retail Industry : Boon or Bane ? 13127
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21400
82 Premium Brands- Prestige, Value and Quality 21013
83 JustDial: The Information and Business Listings Directory 25041
84 Corporate branding vs Product branding 13907
85 Sales vs Marketing - Do They complement or compete ? 29807
86 Is Advertising an art of Lying ? 16481
87 Glocalization-The McD and KFC Way ? 13331
88 Breakthrough Products: Entering a New World 25939
89 4 P's of Management 57358
90 Walt Disney: A Magical Brand 17052
91 Evaluating Advertisement Campaigns: Analyzing Customers 10971
92 Brand Manchester United : A Theatre of Dreams 11079
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12676
94 10 Reasons Why Airline Industry is Unique ? 49902
95 Role of Brand Ambassadors in Recession 10892
96 Reverse Pricing - Getting it Right ! 12115
97 Copyright & Trademark violations: Rural Marketing Success ? 15283
98 Premium Niche Marketing: Small World and Big Business 15840
99 Surrogate Advertising: Softly promoting hard products 10712
100 TATA Nano : Khushiyon Ki Chaabi 15116
101 Royal Enfield Bullet - The Indian Cult Brand ! 20557
102 Do Brands have finite lives ? 20564
103 Why Twitter is so successful ? 20161
104 M.R.P: Setting your own price ? 10856
105 The New Age Marketing Warfare ! 13316
 
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