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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22171
8 Fogg Deodorants- Capturing the Market 35012
9 E-commerce - Threat to Traditional Retail? 12320
10 Experience Gifting - A Boom in Gifting Industry 13301
11 Pester Power: Influence of Children in Purchase decision 11967
12 Marketing Through Mascot – Building Brand Identity 12820
13 Reebok’s Rebranding – A Comprehensive Analysis 22504
14 Hindustan Motors Ambassador - The End of an Era 15105
15 Click And Brick Of Bharat Matrimony 12498
16 Marketing 3.0 – Values Driven Marketing 15425
17 DRIP -The Marketing Communication Model 46373
18 How Titan Watches is Still a Market Leader-Brand Identity! 12617
19 Social Media Marketing - A Double Edge Sword 11700
20 Repackaging And Repositioning - Gaining Competitive Advantage 15615
21 Senior Citizens as Target Group 11663
22 Cause Related Marketing: Giving More Than Just Spare Change? 11617
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18217
24 Let’s Get Packing - Importance of Packaging 11939
25 Thums Up - A Thundering Success 14855
26 Rural Marketing: Challenges Opportunities and Beyond 22502
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22354
28 Creative Marketing Communication: Interactive Advertising Campaigns 11440
29 What is Shockvertising? 26394
30 Marketing Through Sports: The Evolution and Future 29309
31 Village Laundry Service, A Story Of The Start Up 12517
32 Being Flawsome - Ensuring Brand Loyalty 15210
33 Chanakya Niti And Marketing Strategies 20727
34 Royal Enfield Bullet - Felt The Thump! 11575
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23538
36 Subliminal Marketing - What You See You May Not See! 15180
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16899
38 Customer Is King – Make The King Happy 24910
39 Marketing Strategies & Innovations In The Services Sector 14984
40 Segmentation Targeting & Positioning-Defining Product Lines 27556
41 Role Of Technology In Marketing 21209
42 How To Create Snob Effect In Marketing? 15165
43 Health Insurance: A Push Or A Pull Product? 11534
44 A Strategic Perspective Of Kerala Tourism 27327
45 Opportunities In Online Marketing 10618
46 Challenges Of Digital Marketing 19137
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11036
48 Then & Now - A Coke Story 14716
49 What's This App - Whatsapp Success Story! 25550
50 Flying High: What Keeps Indigo Going 11805
51 Brand Activation: Bringing Spirit Of Brands To Life 16471
52 Indian Rural Market: The Next Big Thing 24297
53 Oreo – Milky’s Favourite Cookie Turns 100 11130
54 The Happy Birds: Success Story of Angry Birds 12491
55 Tata Motors JLR - The Success Story 14917
56 An Analysis On Lux Beauty Soap 40694
57 Latest Trend In Marketing Environment: Viral Marketing 10247
58 Impact Of The ZooZoo Commercials For Value Added Services 16958
59 What Can We Learn From Strategy Games 14196
60 The Reverse of Marketing=De-Marketing 18084
61 Is There A Better Way To Sell To Rural Market 12864
62 Why & How Marketers Target Kids 16050
63 Disruptive Innovation: Strategist’s Dilemma 11482
64 Entry Strategies For Automobile Companies In African Markets 13961
65 Park Avenue I.Q: New Name In The World Of Deodorants 17143
66 Flipkart.com - The Success Saga 22290
67 Pester Power: The Influential Kids 12422
68 Destination Branding- How does it Work 13517
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15374
70 Dirty Marketing- Fighting brands unethically 11851
71 Hero Honda Rebranding to Hero MotoCorp 14760
72 Standardize or Localize- A better way to lead markets 12174
73 Critical Success Factors for Devising Strategies for Airline Players 19691
74 Mom and Pop Stores Score Over Giant Supermarkets 11656
75 Regional Aspiration Marketing- A Step Further 10988
76 Value and benefit- The customer perspective 14432
77 Merchandising- The Brand Building Strategy 10288
78 The ill-effects of Globalization 10484
79 Brand Ferrari - The Dream Machine 13413
80 Retail Industry : Boon or Bane ? 12979
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21241
82 Premium Brands- Prestige, Value and Quality 20794
83 JustDial: The Information and Business Listings Directory 24818
84 Corporate branding vs Product branding 13743
85 Sales vs Marketing - Do They complement or compete ? 29595
86 Is Advertising an art of Lying ? 16339
87 Glocalization-The McD and KFC Way ? 13167
88 Breakthrough Products: Entering a New World 25763
89 4 P's of Management 57112
90 Walt Disney: A Magical Brand 16866
91 Evaluating Advertisement Campaigns: Analyzing Customers 10839
92 Brand Manchester United : A Theatre of Dreams 10903
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12492
94 10 Reasons Why Airline Industry is Unique ? 49708
95 Role of Brand Ambassadors in Recession 10721
96 Reverse Pricing - Getting it Right ! 11944
97 Copyright & Trademark violations: Rural Marketing Success ? 15118
98 Premium Niche Marketing: Small World and Big Business 15627
99 Surrogate Advertising: Softly promoting hard products 10560
100 TATA Nano : Khushiyon Ki Chaabi 14936
101 Royal Enfield Bullet - The Indian Cult Brand ! 20391
102 Do Brands have finite lives ? 20334
103 Why Twitter is so successful ? 20029
104 M.R.P: Setting your own price ? 10719
105 The New Age Marketing Warfare ! 13167
 
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