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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22470
8 Fogg Deodorants- Capturing the Market 35400
9 E-commerce - Threat to Traditional Retail? 12559
10 Experience Gifting - A Boom in Gifting Industry 13520
11 Pester Power: Influence of Children in Purchase decision 12250
12 Marketing Through Mascot – Building Brand Identity 13067
13 Reebok’s Rebranding – A Comprehensive Analysis 22850
14 Hindustan Motors Ambassador - The End of an Era 15481
15 Click And Brick Of Bharat Matrimony 12755
16 Marketing 3.0 – Values Driven Marketing 15778
17 DRIP -The Marketing Communication Model 46873
18 How Titan Watches is Still a Market Leader-Brand Identity! 12925
19 Social Media Marketing - A Double Edge Sword 11954
20 Repackaging And Repositioning - Gaining Competitive Advantage 15886
21 Senior Citizens as Target Group 11882
22 Cause Related Marketing: Giving More Than Just Spare Change? 11870
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18524
24 Let’s Get Packing - Importance of Packaging 12162
25 Thums Up - A Thundering Success 15226
26 Rural Marketing: Challenges Opportunities and Beyond 22750
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22557
28 Creative Marketing Communication: Interactive Advertising Campaigns 11691
29 What is Shockvertising? 26757
30 Marketing Through Sports: The Evolution and Future 29539
31 Village Laundry Service, A Story Of The Start Up 12910
32 Being Flawsome - Ensuring Brand Loyalty 15505
33 Chanakya Niti And Marketing Strategies 20985
34 Royal Enfield Bullet - Felt The Thump! 11939
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23868
36 Subliminal Marketing - What You See You May Not See! 15411
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17215
38 Customer Is King – Make The King Happy 25171
39 Marketing Strategies & Innovations In The Services Sector 15275
40 Segmentation Targeting & Positioning-Defining Product Lines 27819
41 Role Of Technology In Marketing 21402
42 How To Create Snob Effect In Marketing? 15403
43 Health Insurance: A Push Or A Pull Product? 11717
44 A Strategic Perspective Of Kerala Tourism 27611
45 Opportunities In Online Marketing 10839
46 Challenges Of Digital Marketing 19590
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11244
48 Then & Now - A Coke Story 14971
49 What's This App - Whatsapp Success Story! 25771
50 Flying High: What Keeps Indigo Going 12039
51 Brand Activation: Bringing Spirit Of Brands To Life 16688
52 Indian Rural Market: The Next Big Thing 24502
53 Oreo – Milky’s Favourite Cookie Turns 100 11366
54 The Happy Birds: Success Story of Angry Birds 12797
55 Tata Motors JLR - The Success Story 15252
56 An Analysis On Lux Beauty Soap 41138
57 Latest Trend In Marketing Environment: Viral Marketing 10438
58 Impact Of The ZooZoo Commercials For Value Added Services 17318
59 What Can We Learn From Strategy Games 14404
60 The Reverse of Marketing=De-Marketing 18350
61 Is There A Better Way To Sell To Rural Market 13071
62 Why & How Marketers Target Kids 16389
63 Disruptive Innovation: Strategist’s Dilemma 11693
64 Entry Strategies For Automobile Companies In African Markets 14177
65 Park Avenue I.Q: New Name In The World Of Deodorants 17412
66 Flipkart.com - The Success Saga 22569
67 Pester Power: The Influential Kids 12696
68 Destination Branding- How does it Work 13728
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15591
70 Dirty Marketing- Fighting brands unethically 12090
71 Hero Honda Rebranding to Hero MotoCorp 15045
72 Standardize or Localize- A better way to lead markets 12404
73 Critical Success Factors for Devising Strategies for Airline Players 19946
74 Mom and Pop Stores Score Over Giant Supermarkets 11879
75 Regional Aspiration Marketing- A Step Further 11258
76 Value and benefit- The customer perspective 14630
77 Merchandising- The Brand Building Strategy 10508
78 The ill-effects of Globalization 10692
79 Brand Ferrari - The Dream Machine 13626
80 Retail Industry : Boon or Bane ? 13207
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21501
82 Premium Brands- Prestige, Value and Quality 21145
83 JustDial: The Information and Business Listings Directory 25159
84 Corporate branding vs Product branding 13999
85 Sales vs Marketing - Do They complement or compete ? 29892
86 Is Advertising an art of Lying ? 16568
87 Glocalization-The McD and KFC Way ? 13424
88 Breakthrough Products: Entering a New World 26039
89 4 P's of Management 57462
90 Walt Disney: A Magical Brand 17140
91 Evaluating Advertisement Campaigns: Analyzing Customers 11063
92 Brand Manchester United : A Theatre of Dreams 11188
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12803
94 10 Reasons Why Airline Industry is Unique ? 50032
95 Role of Brand Ambassadors in Recession 10993
96 Reverse Pricing - Getting it Right ! 12236
97 Copyright & Trademark violations: Rural Marketing Success ? 15396
98 Premium Niche Marketing: Small World and Big Business 15979
99 Surrogate Advertising: Softly promoting hard products 10822
100 TATA Nano : Khushiyon Ki Chaabi 15244
101 Royal Enfield Bullet - The Indian Cult Brand ! 20701
102 Do Brands have finite lives ? 20649
103 Why Twitter is so successful ? 20242
104 M.R.P: Setting your own price ? 10953
105 The New Age Marketing Warfare ! 13411
 
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