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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22357
8 Fogg Deodorants- Capturing the Market 35271
9 E-commerce - Threat to Traditional Retail? 12468
10 Experience Gifting - A Boom in Gifting Industry 13431
11 Pester Power: Influence of Children in Purchase decision 12154
12 Marketing Through Mascot – Building Brand Identity 12978
13 Reebok’s Rebranding – A Comprehensive Analysis 22745
14 Hindustan Motors Ambassador - The End of an Era 15309
15 Click And Brick Of Bharat Matrimony 12662
16 Marketing 3.0 – Values Driven Marketing 15662
17 DRIP -The Marketing Communication Model 46721
18 How Titan Watches is Still a Market Leader-Brand Identity! 12808
19 Social Media Marketing - A Double Edge Sword 11861
20 Repackaging And Repositioning - Gaining Competitive Advantage 15780
21 Senior Citizens as Target Group 11803
22 Cause Related Marketing: Giving More Than Just Spare Change? 11780
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18413
24 Let’s Get Packing - Importance of Packaging 12077
25 Thums Up - A Thundering Success 15087
26 Rural Marketing: Challenges Opportunities and Beyond 22657
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22485
28 Creative Marketing Communication: Interactive Advertising Campaigns 11591
29 What is Shockvertising? 26616
30 Marketing Through Sports: The Evolution and Future 29450
31 Village Laundry Service, A Story Of The Start Up 12765
32 Being Flawsome - Ensuring Brand Loyalty 15420
33 Chanakya Niti And Marketing Strategies 20893
34 Royal Enfield Bullet - Felt The Thump! 11841
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23750
36 Subliminal Marketing - What You See You May Not See! 15324
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17099
38 Customer Is King – Make The King Happy 25078
39 Marketing Strategies & Innovations In The Services Sector 15177
40 Segmentation Targeting & Positioning-Defining Product Lines 27715
41 Role Of Technology In Marketing 21334
42 How To Create Snob Effect In Marketing? 15317
43 Health Insurance: A Push Or A Pull Product? 11646
44 A Strategic Perspective Of Kerala Tourism 27515
45 Opportunities In Online Marketing 10759
46 Challenges Of Digital Marketing 19448
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11160
48 Then & Now - A Coke Story 14871
49 What's This App - Whatsapp Success Story! 25688
50 Flying High: What Keeps Indigo Going 11951
51 Brand Activation: Bringing Spirit Of Brands To Life 16601
52 Indian Rural Market: The Next Big Thing 24433
53 Oreo – Milky’s Favourite Cookie Turns 100 11284
54 The Happy Birds: Success Story of Angry Birds 12688
55 Tata Motors JLR - The Success Story 15142
56 An Analysis On Lux Beauty Soap 40994
57 Latest Trend In Marketing Environment: Viral Marketing 10371
58 Impact Of The ZooZoo Commercials For Value Added Services 17226
59 What Can We Learn From Strategy Games 14326
60 The Reverse of Marketing=De-Marketing 18251
61 Is There A Better Way To Sell To Rural Market 13001
62 Why & How Marketers Target Kids 16287
63 Disruptive Innovation: Strategist’s Dilemma 11613
64 Entry Strategies For Automobile Companies In African Markets 14098
65 Park Avenue I.Q: New Name In The World Of Deodorants 17320
66 Flipkart.com - The Success Saga 22465
67 Pester Power: The Influential Kids 12597
68 Destination Branding- How does it Work 13644
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15516
70 Dirty Marketing- Fighting brands unethically 12005
71 Hero Honda Rebranding to Hero MotoCorp 14928
72 Standardize or Localize- A better way to lead markets 12314
73 Critical Success Factors for Devising Strategies for Airline Players 19855
74 Mom and Pop Stores Score Over Giant Supermarkets 11800
75 Regional Aspiration Marketing- A Step Further 11167
76 Value and benefit- The customer perspective 14557
77 Merchandising- The Brand Building Strategy 10427
78 The ill-effects of Globalization 10617
79 Brand Ferrari - The Dream Machine 13550
80 Retail Industry : Boon or Bane ? 13129
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21406
82 Premium Brands- Prestige, Value and Quality 21019
83 JustDial: The Information and Business Listings Directory 25045
84 Corporate branding vs Product branding 13913
85 Sales vs Marketing - Do They complement or compete ? 29809
86 Is Advertising an art of Lying ? 16486
87 Glocalization-The McD and KFC Way ? 13335
88 Breakthrough Products: Entering a New World 25944
89 4 P's of Management 57365
90 Walt Disney: A Magical Brand 17060
91 Evaluating Advertisement Campaigns: Analyzing Customers 10978
92 Brand Manchester United : A Theatre of Dreams 11081
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12679
94 10 Reasons Why Airline Industry is Unique ? 49905
95 Role of Brand Ambassadors in Recession 10895
96 Reverse Pricing - Getting it Right ! 12125
97 Copyright & Trademark violations: Rural Marketing Success ? 15289
98 Premium Niche Marketing: Small World and Big Business 15848
99 Surrogate Advertising: Softly promoting hard products 10714
100 TATA Nano : Khushiyon Ki Chaabi 15118
101 Royal Enfield Bullet - The Indian Cult Brand ! 20565
102 Do Brands have finite lives ? 20567
103 Why Twitter is so successful ? 20165
104 M.R.P: Setting your own price ? 10862
105 The New Age Marketing Warfare ! 13319
 
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