1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21405
8 Fogg Deodorants- Capturing the Market 34265
9 E-commerce - Threat to Traditional Retail? 11730
10 Experience Gifting - A Boom in Gifting Industry 12922
11 Pester Power: Influence of Children in Purchase decision 11355
12 Marketing Through Mascot – Building Brand Identity 12382
13 Reebok’s Rebranding – A Comprehensive Analysis 21438
14 Hindustan Motors Ambassador - The End of an Era 14391
15 Click And Brick Of Bharat Matrimony 11826
16 Marketing 3.0 – Values Driven Marketing 14572
17 DRIP -The Marketing Communication Model 45241
18 How Titan Watches is Still a Market Leader-Brand Identity! 12047
19 Social Media Marketing - A Double Edge Sword 11299
20 Repackaging And Repositioning - Gaining Competitive Advantage 15050
21 Senior Citizens as Target Group 11087
22 Cause Related Marketing: Giving More Than Just Spare Change? 11188
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17636
24 Let’s Get Packing - Importance of Packaging 11595
25 Thums Up - A Thundering Success 13993
26 Rural Marketing: Challenges Opportunities and Beyond 21985
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22019
28 Creative Marketing Communication: Interactive Advertising Campaigns 10944
29 What is Shockvertising? 25656
30 Marketing Through Sports: The Evolution and Future 28953
31 Village Laundry Service, A Story Of The Start Up 11761
32 Being Flawsome - Ensuring Brand Loyalty 14824
33 Chanakya Niti And Marketing Strategies 20182
34 Royal Enfield Bullet - Felt The Thump! 11046
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22696
36 Subliminal Marketing - What You See You May Not See! 14755
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16163
38 Customer Is King – Make The King Happy 24205
39 Marketing Strategies & Innovations In The Services Sector 14354
40 Segmentation Targeting & Positioning-Defining Product Lines 27018
41 Role Of Technology In Marketing 20855
42 How To Create Snob Effect In Marketing? 14647
43 Health Insurance: A Push Or A Pull Product? 11157
44 A Strategic Perspective Of Kerala Tourism 26726
45 Opportunities In Online Marketing 10288
46 Challenges Of Digital Marketing 18456
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10599
48 Then & Now - A Coke Story 14243
49 What's This App - Whatsapp Success Story! 25198
50 Flying High: What Keeps Indigo Going 11205
51 Brand Activation: Bringing Spirit Of Brands To Life 16019
52 Indian Rural Market: The Next Big Thing 23939
53 Oreo – Milky’s Favourite Cookie Turns 100 10682
54 The Happy Birds: Success Story of Angry Birds 11784
55 Tata Motors JLR - The Success Story 14375
56 An Analysis On Lux Beauty Soap 39631
57 Latest Trend In Marketing Environment: Viral Marketing 9895
58 Impact Of The ZooZoo Commercials For Value Added Services 16321
59 What Can We Learn From Strategy Games 13884
60 The Reverse of Marketing=De-Marketing 17350
61 Is There A Better Way To Sell To Rural Market 12383
62 Why & How Marketers Target Kids 15344
63 Disruptive Innovation: Strategist’s Dilemma 10829
64 Entry Strategies For Automobile Companies In African Markets 13578
65 Park Avenue I.Q: New Name In The World Of Deodorants 16708
66 Flipkart.com - The Success Saga 21686
67 Pester Power: The Influential Kids 11936
68 Destination Branding- How does it Work 13170
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14851
70 Dirty Marketing- Fighting brands unethically 11296
71 Hero Honda Rebranding to Hero MotoCorp 14038
72 Standardize or Localize- A better way to lead markets 11736
73 Critical Success Factors for Devising Strategies for Airline Players 19048
74 Mom and Pop Stores Score Over Giant Supermarkets 11188
75 Regional Aspiration Marketing- A Step Further 10556
76 Value and benefit- The customer perspective 14117
77 Merchandising- The Brand Building Strategy 9945
78 The ill-effects of Globalization 10190
79 Brand Ferrari - The Dream Machine 12973
80 Retail Industry : Boon or Bane ? 12604
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20718
82 Premium Brands- Prestige, Value and Quality 19869
83 JustDial: The Information and Business Listings Directory 23982
84 Corporate branding vs Product branding 13359
85 Sales vs Marketing - Do They complement or compete ? 28957
86 Is Advertising an art of Lying ? 15947
87 Glocalization-The McD and KFC Way ? 12592
88 Breakthrough Products: Entering a New World 25226
89 4 P's of Management 56450
90 Walt Disney: A Magical Brand 16304
91 Evaluating Advertisement Campaigns: Analyzing Customers 10395
92 Brand Manchester United : A Theatre of Dreams 10434
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12134
94 10 Reasons Why Airline Industry is Unique ? 49008
95 Role of Brand Ambassadors in Recession 10263
96 Reverse Pricing - Getting it Right ! 11485
97 Copyright & Trademark violations: Rural Marketing Success ? 14718
98 Premium Niche Marketing: Small World and Big Business 15027
99 Surrogate Advertising: Softly promoting hard products 10226
100 TATA Nano : Khushiyon Ki Chaabi 14335
101 Royal Enfield Bullet - The Indian Cult Brand ! 19775
102 Do Brands have finite lives ? 19894
103 Why Twitter is so successful ? 19582
104 M.R.P: Setting your own price ? 10231
105 The New Age Marketing Warfare ! 12722
 
Page 1 of 2