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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22332
8 Fogg Deodorants- Capturing the Market 35237
9 E-commerce - Threat to Traditional Retail? 12453
10 Experience Gifting - A Boom in Gifting Industry 13409
11 Pester Power: Influence of Children in Purchase decision 12138
12 Marketing Through Mascot – Building Brand Identity 12960
13 Reebok’s Rebranding – A Comprehensive Analysis 22718
14 Hindustan Motors Ambassador - The End of an Era 15284
15 Click And Brick Of Bharat Matrimony 12647
16 Marketing 3.0 – Values Driven Marketing 15636
17 DRIP -The Marketing Communication Model 46696
18 How Titan Watches is Still a Market Leader-Brand Identity! 12785
19 Social Media Marketing - A Double Edge Sword 11843
20 Repackaging And Repositioning - Gaining Competitive Advantage 15759
21 Senior Citizens as Target Group 11790
22 Cause Related Marketing: Giving More Than Just Spare Change? 11759
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18394
24 Let’s Get Packing - Importance of Packaging 12056
25 Thums Up - A Thundering Success 15054
26 Rural Marketing: Challenges Opportunities and Beyond 22635
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22474
28 Creative Marketing Communication: Interactive Advertising Campaigns 11577
29 What is Shockvertising? 26590
30 Marketing Through Sports: The Evolution and Future 29430
31 Village Laundry Service, A Story Of The Start Up 12735
32 Being Flawsome - Ensuring Brand Loyalty 15403
33 Chanakya Niti And Marketing Strategies 20865
34 Royal Enfield Bullet - Felt The Thump! 11810
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23726
36 Subliminal Marketing - What You See You May Not See! 15308
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17072
38 Customer Is King – Make The King Happy 25057
39 Marketing Strategies & Innovations In The Services Sector 15161
40 Segmentation Targeting & Positioning-Defining Product Lines 27697
41 Role Of Technology In Marketing 21320
42 How To Create Snob Effect In Marketing? 15301
43 Health Insurance: A Push Or A Pull Product? 11634
44 A Strategic Perspective Of Kerala Tourism 27488
45 Opportunities In Online Marketing 10739
46 Challenges Of Digital Marketing 19405
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11146
48 Then & Now - A Coke Story 14850
49 What's This App - Whatsapp Success Story! 25672
50 Flying High: What Keeps Indigo Going 11933
51 Brand Activation: Bringing Spirit Of Brands To Life 16579
52 Indian Rural Market: The Next Big Thing 24410
53 Oreo – Milky’s Favourite Cookie Turns 100 11258
54 The Happy Birds: Success Story of Angry Birds 12661
55 Tata Motors JLR - The Success Story 15117
56 An Analysis On Lux Beauty Soap 40969
57 Latest Trend In Marketing Environment: Viral Marketing 10353
58 Impact Of The ZooZoo Commercials For Value Added Services 17206
59 What Can We Learn From Strategy Games 14305
60 The Reverse of Marketing=De-Marketing 18228
61 Is There A Better Way To Sell To Rural Market 12985
62 Why & How Marketers Target Kids 16263
63 Disruptive Innovation: Strategist’s Dilemma 11598
64 Entry Strategies For Automobile Companies In African Markets 14076
65 Park Avenue I.Q: New Name In The World Of Deodorants 17294
66 Flipkart.com - The Success Saga 22444
67 Pester Power: The Influential Kids 12581
68 Destination Branding- How does it Work 13628
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15496
70 Dirty Marketing- Fighting brands unethically 11983
71 Hero Honda Rebranding to Hero MotoCorp 14911
72 Standardize or Localize- A better way to lead markets 12295
73 Critical Success Factors for Devising Strategies for Airline Players 19836
74 Mom and Pop Stores Score Over Giant Supermarkets 11779
75 Regional Aspiration Marketing- A Step Further 11144
76 Value and benefit- The customer perspective 14539
77 Merchandising- The Brand Building Strategy 10408
78 The ill-effects of Globalization 10596
79 Brand Ferrari - The Dream Machine 13526
80 Retail Industry : Boon or Bane ? 13108
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21383
82 Premium Brands- Prestige, Value and Quality 20991
83 JustDial: The Information and Business Listings Directory 25023
84 Corporate branding vs Product branding 13885
85 Sales vs Marketing - Do They complement or compete ? 29782
86 Is Advertising an art of Lying ? 16466
87 Glocalization-The McD and KFC Way ? 13316
88 Breakthrough Products: Entering a New World 25920
89 4 P's of Management 57334
90 Walt Disney: A Magical Brand 17031
91 Evaluating Advertisement Campaigns: Analyzing Customers 10955
92 Brand Manchester United : A Theatre of Dreams 11052
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12653
94 10 Reasons Why Airline Industry is Unique ? 49878
95 Role of Brand Ambassadors in Recession 10872
96 Reverse Pricing - Getting it Right ! 12095
97 Copyright & Trademark violations: Rural Marketing Success ? 15262
98 Premium Niche Marketing: Small World and Big Business 15816
99 Surrogate Advertising: Softly promoting hard products 10693
100 TATA Nano : Khushiyon Ki Chaabi 15090
101 Royal Enfield Bullet - The Indian Cult Brand ! 20538
102 Do Brands have finite lives ? 20540
103 Why Twitter is so successful ? 20146
104 M.R.P: Setting your own price ? 10838
105 The New Age Marketing Warfare ! 13299
 
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