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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22153
8 Fogg Deodorants- Capturing the Market 34988
9 E-commerce - Threat to Traditional Retail? 12309
10 Experience Gifting - A Boom in Gifting Industry 13285
11 Pester Power: Influence of Children in Purchase decision 11945
12 Marketing Through Mascot – Building Brand Identity 12805
13 Reebok’s Rebranding – A Comprehensive Analysis 22479
14 Hindustan Motors Ambassador - The End of an Era 15089
15 Click And Brick Of Bharat Matrimony 12484
16 Marketing 3.0 – Values Driven Marketing 15398
17 DRIP -The Marketing Communication Model 46332
18 How Titan Watches is Still a Market Leader-Brand Identity! 12601
19 Social Media Marketing - A Double Edge Sword 11692
20 Repackaging And Repositioning - Gaining Competitive Advantage 15599
21 Senior Citizens as Target Group 11648
22 Cause Related Marketing: Giving More Than Just Spare Change? 11600
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18192
24 Let’s Get Packing - Importance of Packaging 11924
25 Thums Up - A Thundering Success 14833
26 Rural Marketing: Challenges Opportunities and Beyond 22481
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22339
28 Creative Marketing Communication: Interactive Advertising Campaigns 11431
29 What is Shockvertising? 26365
30 Marketing Through Sports: The Evolution and Future 29298
31 Village Laundry Service, A Story Of The Start Up 12483
32 Being Flawsome - Ensuring Brand Loyalty 15197
33 Chanakya Niti And Marketing Strategies 20713
34 Royal Enfield Bullet - Felt The Thump! 11552
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23519
36 Subliminal Marketing - What You See You May Not See! 15165
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16876
38 Customer Is King – Make The King Happy 24895
39 Marketing Strategies & Innovations In The Services Sector 14963
40 Segmentation Targeting & Positioning-Defining Product Lines 27538
41 Role Of Technology In Marketing 21199
42 How To Create Snob Effect In Marketing? 15149
43 Health Insurance: A Push Or A Pull Product? 11517
44 A Strategic Perspective Of Kerala Tourism 27303
45 Opportunities In Online Marketing 10602
46 Challenges Of Digital Marketing 19102
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11021
48 Then & Now - A Coke Story 14701
49 What's This App - Whatsapp Success Story! 25539
50 Flying High: What Keeps Indigo Going 11792
51 Brand Activation: Bringing Spirit Of Brands To Life 16461
52 Indian Rural Market: The Next Big Thing 24287
53 Oreo – Milky’s Favourite Cookie Turns 100 11118
54 The Happy Birds: Success Story of Angry Birds 12476
55 Tata Motors JLR - The Success Story 14903
56 An Analysis On Lux Beauty Soap 40668
57 Latest Trend In Marketing Environment: Viral Marketing 10238
58 Impact Of The ZooZoo Commercials For Value Added Services 16939
59 What Can We Learn From Strategy Games 14185
60 The Reverse of Marketing=De-Marketing 18071
61 Is There A Better Way To Sell To Rural Market 12851
62 Why & How Marketers Target Kids 16035
63 Disruptive Innovation: Strategist’s Dilemma 11470
64 Entry Strategies For Automobile Companies In African Markets 13952
65 Park Avenue I.Q: New Name In The World Of Deodorants 17131
66 Flipkart.com - The Success Saga 22267
67 Pester Power: The Influential Kids 12399
68 Destination Branding- How does it Work 13501
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15362
70 Dirty Marketing- Fighting brands unethically 11840
71 Hero Honda Rebranding to Hero MotoCorp 14746
72 Standardize or Localize- A better way to lead markets 12163
73 Critical Success Factors for Devising Strategies for Airline Players 19676
74 Mom and Pop Stores Score Over Giant Supermarkets 11641
75 Regional Aspiration Marketing- A Step Further 10975
76 Value and benefit- The customer perspective 14421
77 Merchandising- The Brand Building Strategy 10276
78 The ill-effects of Globalization 10472
79 Brand Ferrari - The Dream Machine 13401
80 Retail Industry : Boon or Bane ? 12967
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21225
82 Premium Brands- Prestige, Value and Quality 20772
83 JustDial: The Information and Business Listings Directory 24777
84 Corporate branding vs Product branding 13724
85 Sales vs Marketing - Do They complement or compete ? 29579
86 Is Advertising an art of Lying ? 16327
87 Glocalization-The McD and KFC Way ? 13150
88 Breakthrough Products: Entering a New World 25743
89 4 P's of Management 57086
90 Walt Disney: A Magical Brand 16859
91 Evaluating Advertisement Campaigns: Analyzing Customers 10827
92 Brand Manchester United : A Theatre of Dreams 10880
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12475
94 10 Reasons Why Airline Industry is Unique ? 49697
95 Role of Brand Ambassadors in Recession 10706
96 Reverse Pricing - Getting it Right ! 11928
97 Copyright & Trademark violations: Rural Marketing Success ? 15106
98 Premium Niche Marketing: Small World and Big Business 15605
99 Surrogate Advertising: Softly promoting hard products 10551
100 TATA Nano : Khushiyon Ki Chaabi 14914
101 Royal Enfield Bullet - The Indian Cult Brand ! 20379
102 Do Brands have finite lives ? 20322
103 Why Twitter is so successful ? 20015
104 M.R.P: Setting your own price ? 10706
105 The New Age Marketing Warfare ! 13151
 
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