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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22192
8 Fogg Deodorants- Capturing the Market 35033
9 E-commerce - Threat to Traditional Retail? 12335
10 Experience Gifting - A Boom in Gifting Industry 13309
11 Pester Power: Influence of Children in Purchase decision 11986
12 Marketing Through Mascot – Building Brand Identity 12836
13 Reebok’s Rebranding – A Comprehensive Analysis 22524
14 Hindustan Motors Ambassador - The End of an Era 15123
15 Click And Brick Of Bharat Matrimony 12514
16 Marketing 3.0 – Values Driven Marketing 15450
17 DRIP -The Marketing Communication Model 46396
18 How Titan Watches is Still a Market Leader-Brand Identity! 12632
19 Social Media Marketing - A Double Edge Sword 11712
20 Repackaging And Repositioning - Gaining Competitive Advantage 15628
21 Senior Citizens as Target Group 11677
22 Cause Related Marketing: Giving More Than Just Spare Change? 11635
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18239
24 Let’s Get Packing - Importance of Packaging 11954
25 Thums Up - A Thundering Success 14878
26 Rural Marketing: Challenges Opportunities and Beyond 22521
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22365
28 Creative Marketing Communication: Interactive Advertising Campaigns 11460
29 What is Shockvertising? 26419
30 Marketing Through Sports: The Evolution and Future 29315
31 Village Laundry Service, A Story Of The Start Up 12540
32 Being Flawsome - Ensuring Brand Loyalty 15221
33 Chanakya Niti And Marketing Strategies 20740
34 Royal Enfield Bullet - Felt The Thump! 11666
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23559
36 Subliminal Marketing - What You See You May Not See! 15191
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16913
38 Customer Is King – Make The King Happy 24927
39 Marketing Strategies & Innovations In The Services Sector 15005
40 Segmentation Targeting & Positioning-Defining Product Lines 27574
41 Role Of Technology In Marketing 21219
42 How To Create Snob Effect In Marketing? 15177
43 Health Insurance: A Push Or A Pull Product? 11540
44 A Strategic Perspective Of Kerala Tourism 27345
45 Opportunities In Online Marketing 10629
46 Challenges Of Digital Marketing 19166
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11048
48 Then & Now - A Coke Story 14730
49 What's This App - Whatsapp Success Story! 25556
50 Flying High: What Keeps Indigo Going 11818
51 Brand Activation: Bringing Spirit Of Brands To Life 16485
52 Indian Rural Market: The Next Big Thing 24309
53 Oreo – Milky’s Favourite Cookie Turns 100 11147
54 The Happy Birds: Success Story of Angry Birds 12511
55 Tata Motors JLR - The Success Story 14933
56 An Analysis On Lux Beauty Soap 40720
57 Latest Trend In Marketing Environment: Viral Marketing 10256
58 Impact Of The ZooZoo Commercials For Value Added Services 16981
59 What Can We Learn From Strategy Games 14206
60 The Reverse of Marketing=De-Marketing 18097
61 Is There A Better Way To Sell To Rural Market 12876
62 Why & How Marketers Target Kids 16073
63 Disruptive Innovation: Strategist’s Dilemma 11492
64 Entry Strategies For Automobile Companies In African Markets 13972
65 Park Avenue I.Q: New Name In The World Of Deodorants 17155
66 Flipkart.com - The Success Saga 22313
67 Pester Power: The Influential Kids 12436
68 Destination Branding- How does it Work 13530
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15387
70 Dirty Marketing- Fighting brands unethically 11867
71 Hero Honda Rebranding to Hero MotoCorp 14773
72 Standardize or Localize- A better way to lead markets 12181
73 Critical Success Factors for Devising Strategies for Airline Players 19703
74 Mom and Pop Stores Score Over Giant Supermarkets 11668
75 Regional Aspiration Marketing- A Step Further 11001
76 Value and benefit- The customer perspective 14440
77 Merchandising- The Brand Building Strategy 10298
78 The ill-effects of Globalization 10492
79 Brand Ferrari - The Dream Machine 13420
80 Retail Industry : Boon or Bane ? 12988
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21257
82 Premium Brands- Prestige, Value and Quality 20813
83 JustDial: The Information and Business Listings Directory 24841
84 Corporate branding vs Product branding 13758
85 Sales vs Marketing - Do They complement or compete ? 29614
86 Is Advertising an art of Lying ? 16352
87 Glocalization-The McD and KFC Way ? 13186
88 Breakthrough Products: Entering a New World 25776
89 4 P's of Management 57135
90 Walt Disney: A Magical Brand 16880
91 Evaluating Advertisement Campaigns: Analyzing Customers 10854
92 Brand Manchester United : A Theatre of Dreams 10916
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12506
94 10 Reasons Why Airline Industry is Unique ? 49726
95 Role of Brand Ambassadors in Recession 10733
96 Reverse Pricing - Getting it Right ! 11956
97 Copyright & Trademark violations: Rural Marketing Success ? 15131
98 Premium Niche Marketing: Small World and Big Business 15646
99 Surrogate Advertising: Softly promoting hard products 10575
100 TATA Nano : Khushiyon Ki Chaabi 14954
101 Royal Enfield Bullet - The Indian Cult Brand ! 20405
102 Do Brands have finite lives ? 20350
103 Why Twitter is so successful ? 20037
104 M.R.P: Setting your own price ? 10726
105 The New Age Marketing Warfare ! 13176
 
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