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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21732
8 Fogg Deodorants- Capturing the Market 34630
9 E-commerce - Threat to Traditional Retail? 12011
10 Experience Gifting - A Boom in Gifting Industry 13099
11 Pester Power: Influence of Children in Purchase decision 11612
12 Marketing Through Mascot – Building Brand Identity 12561
13 Reebok’s Rebranding – A Comprehensive Analysis 21852
14 Hindustan Motors Ambassador - The End of an Era 14752
15 Click And Brick Of Bharat Matrimony 12134
16 Marketing 3.0 – Values Driven Marketing 14937
17 DRIP -The Marketing Communication Model 45767
18 How Titan Watches is Still a Market Leader-Brand Identity! 12301
19 Social Media Marketing - A Double Edge Sword 11481
20 Repackaging And Repositioning - Gaining Competitive Advantage 15311
21 Senior Citizens as Target Group 11300
22 Cause Related Marketing: Giving More Than Just Spare Change? 11370
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17863
24 Let’s Get Packing - Importance of Packaging 11732
25 Thums Up - A Thundering Success 14369
26 Rural Marketing: Challenges Opportunities and Beyond 22200
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22148
28 Creative Marketing Communication: Interactive Advertising Campaigns 11182
29 What is Shockvertising? 25983
30 Marketing Through Sports: The Evolution and Future 29093
31 Village Laundry Service, A Story Of The Start Up 12102
32 Being Flawsome - Ensuring Brand Loyalty 14987
33 Chanakya Niti And Marketing Strategies 20419
34 Royal Enfield Bullet - Felt The Thump! 11275
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23033
36 Subliminal Marketing - What You See You May Not See! 14930
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16508
38 Customer Is King – Make The King Happy 24473
39 Marketing Strategies & Innovations In The Services Sector 14614
40 Segmentation Targeting & Positioning-Defining Product Lines 27271
41 Role Of Technology In Marketing 21015
42 How To Create Snob Effect In Marketing? 14888
43 Health Insurance: A Push Or A Pull Product? 11266
44 A Strategic Perspective Of Kerala Tourism 26993
45 Opportunities In Online Marketing 10421
46 Challenges Of Digital Marketing 18713
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10781
48 Then & Now - A Coke Story 14453
49 What's This App - Whatsapp Success Story! 25345
50 Flying High: What Keeps Indigo Going 11503
51 Brand Activation: Bringing Spirit Of Brands To Life 16214
52 Indian Rural Market: The Next Big Thing 24083
53 Oreo – Milky’s Favourite Cookie Turns 100 10874
54 The Happy Birds: Success Story of Angry Birds 12046
55 Tata Motors JLR - The Success Story 14615
56 An Analysis On Lux Beauty Soap 40058
57 Latest Trend In Marketing Environment: Viral Marketing 10049
58 Impact Of The ZooZoo Commercials For Value Added Services 16629
59 What Can We Learn From Strategy Games 14016
60 The Reverse of Marketing=De-Marketing 17657
61 Is There A Better Way To Sell To Rural Market 12535
62 Why & How Marketers Target Kids 15687
63 Disruptive Innovation: Strategist’s Dilemma 11143
64 Entry Strategies For Automobile Companies In African Markets 13767
65 Park Avenue I.Q: New Name In The World Of Deodorants 16906
66 Flipkart.com - The Success Saga 21974
67 Pester Power: The Influential Kids 12135
68 Destination Branding- How does it Work 13311
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15109
70 Dirty Marketing- Fighting brands unethically 11569
71 Hero Honda Rebranding to Hero MotoCorp 14387
72 Standardize or Localize- A better way to lead markets 11870
73 Critical Success Factors for Devising Strategies for Airline Players 19301
74 Mom and Pop Stores Score Over Giant Supermarkets 11419
75 Regional Aspiration Marketing- A Step Further 10744
76 Value and benefit- The customer perspective 14240
77 Merchandising- The Brand Building Strategy 10093
78 The ill-effects of Globalization 10305
79 Brand Ferrari - The Dream Machine 13133
80 Retail Industry : Boon or Bane ? 12769
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20952
82 Premium Brands- Prestige, Value and Quality 20288
83 JustDial: The Information and Business Listings Directory 24320
84 Corporate branding vs Product branding 13496
85 Sales vs Marketing - Do They complement or compete ? 29240
86 Is Advertising an art of Lying ? 16116
87 Glocalization-The McD and KFC Way ? 12881
88 Breakthrough Products: Entering a New World 25484
89 4 P's of Management 56751
90 Walt Disney: A Magical Brand 16571
91 Evaluating Advertisement Campaigns: Analyzing Customers 10570
92 Brand Manchester United : A Theatre of Dreams 10619
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12260
94 10 Reasons Why Airline Industry is Unique ? 49278
95 Role of Brand Ambassadors in Recession 10403
96 Reverse Pricing - Getting it Right ! 11671
97 Copyright & Trademark violations: Rural Marketing Success ? 14877
98 Premium Niche Marketing: Small World and Big Business 15275
99 Surrogate Advertising: Softly promoting hard products 10359
100 TATA Nano : Khushiyon Ki Chaabi 14633
101 Royal Enfield Bullet - The Indian Cult Brand ! 20068
102 Do Brands have finite lives ? 20099
103 Why Twitter is so successful ? 19745
104 M.R.P: Setting your own price ? 10469
105 The New Age Marketing Warfare ! 12930
 
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