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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21978
8 Fogg Deodorants- Capturing the Market 34799
9 E-commerce - Threat to Traditional Retail? 12148
10 Experience Gifting - A Boom in Gifting Industry 13179
11 Pester Power: Influence of Children in Purchase decision 11752
12 Marketing Through Mascot – Building Brand Identity 12669
13 Reebok’s Rebranding – A Comprehensive Analysis 22141
14 Hindustan Motors Ambassador - The End of an Era 14920
15 Click And Brick Of Bharat Matrimony 12307
16 Marketing 3.0 – Values Driven Marketing 15150
17 DRIP -The Marketing Communication Model 46020
18 How Titan Watches is Still a Market Leader-Brand Identity! 12436
19 Social Media Marketing - A Double Edge Sword 11575
20 Repackaging And Repositioning - Gaining Competitive Advantage 15457
21 Senior Citizens as Target Group 11513
22 Cause Related Marketing: Giving More Than Just Spare Change? 11465
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18003
24 Let’s Get Packing - Importance of Packaging 11813
25 Thums Up - A Thundering Success 14567
26 Rural Marketing: Challenges Opportunities and Beyond 22322
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22230
28 Creative Marketing Communication: Interactive Advertising Campaigns 11295
29 What is Shockvertising? 26160
30 Marketing Through Sports: The Evolution and Future 29182
31 Village Laundry Service, A Story Of The Start Up 12257
32 Being Flawsome - Ensuring Brand Loyalty 15071
33 Chanakya Niti And Marketing Strategies 20553
34 Royal Enfield Bullet - Felt The Thump! 11410
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23308
36 Subliminal Marketing - What You See You May Not See! 15042
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16697
38 Customer Is King – Make The King Happy 24721
39 Marketing Strategies & Innovations In The Services Sector 14779
40 Segmentation Targeting & Positioning-Defining Product Lines 27380
41 Role Of Technology In Marketing 21089
42 How To Create Snob Effect In Marketing? 15005
43 Health Insurance: A Push Or A Pull Product? 11421
44 A Strategic Perspective Of Kerala Tourism 27142
45 Opportunities In Online Marketing 10488
46 Challenges Of Digital Marketing 18866
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10883
48 Then & Now - A Coke Story 14570
49 What's This App - Whatsapp Success Story! 25424
50 Flying High: What Keeps Indigo Going 11628
51 Brand Activation: Bringing Spirit Of Brands To Life 16343
52 Indian Rural Market: The Next Big Thing 24167
53 Oreo – Milky’s Favourite Cookie Turns 100 10988
54 The Happy Birds: Success Story of Angry Birds 12300
55 Tata Motors JLR - The Success Story 14754
56 An Analysis On Lux Beauty Soap 40346
57 Latest Trend In Marketing Environment: Viral Marketing 10131
58 Impact Of The ZooZoo Commercials For Value Added Services 16783
59 What Can We Learn From Strategy Games 14087
60 The Reverse of Marketing=De-Marketing 17882
61 Is There A Better Way To Sell To Rural Market 12724
62 Why & How Marketers Target Kids 15846
63 Disruptive Innovation: Strategist’s Dilemma 11297
64 Entry Strategies For Automobile Companies In African Markets 13842
65 Park Avenue I.Q: New Name In The World Of Deodorants 17001
66 Flipkart.com - The Success Saga 22093
67 Pester Power: The Influential Kids 12239
68 Destination Branding- How does it Work 13400
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15227
70 Dirty Marketing- Fighting brands unethically 11690
71 Hero Honda Rebranding to Hero MotoCorp 14561
72 Standardize or Localize- A better way to lead markets 12045
73 Critical Success Factors for Devising Strategies for Airline Players 19511
74 Mom and Pop Stores Score Over Giant Supermarkets 11518
75 Regional Aspiration Marketing- A Step Further 10847
76 Value and benefit- The customer perspective 14322
77 Merchandising- The Brand Building Strategy 10164
78 The ill-effects of Globalization 10373
79 Brand Ferrari - The Dream Machine 13297
80 Retail Industry : Boon or Bane ? 12867
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21074
82 Premium Brands- Prestige, Value and Quality 20508
83 JustDial: The Information and Business Listings Directory 24542
84 Corporate branding vs Product branding 13588
85 Sales vs Marketing - Do They complement or compete ? 29400
86 Is Advertising an art of Lying ? 16215
87 Glocalization-The McD and KFC Way ? 13011
88 Breakthrough Products: Entering a New World 25597
89 4 P's of Management 56913
90 Walt Disney: A Magical Brand 16707
91 Evaluating Advertisement Campaigns: Analyzing Customers 10688
92 Brand Manchester United : A Theatre of Dreams 10726
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12358
94 10 Reasons Why Airline Industry is Unique ? 49506
95 Role of Brand Ambassadors in Recession 10578
96 Reverse Pricing - Getting it Right ! 11780
97 Copyright & Trademark violations: Rural Marketing Success ? 14976
98 Premium Niche Marketing: Small World and Big Business 15416
99 Surrogate Advertising: Softly promoting hard products 10445
100 TATA Nano : Khushiyon Ki Chaabi 14772
101 Royal Enfield Bullet - The Indian Cult Brand ! 20222
102 Do Brands have finite lives ? 20190
103 Why Twitter is so successful ? 19910
104 M.R.P: Setting your own price ? 10587
105 The New Age Marketing Warfare ! 13030
 
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