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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22448
8 Fogg Deodorants- Capturing the Market 35386
9 E-commerce - Threat to Traditional Retail? 12546
10 Experience Gifting - A Boom in Gifting Industry 13506
11 Pester Power: Influence of Children in Purchase decision 12238
12 Marketing Through Mascot – Building Brand Identity 13054
13 Reebok’s Rebranding – A Comprehensive Analysis 22831
14 Hindustan Motors Ambassador - The End of an Era 15439
15 Click And Brick Of Bharat Matrimony 12744
16 Marketing 3.0 – Values Driven Marketing 15767
17 DRIP -The Marketing Communication Model 46852
18 How Titan Watches is Still a Market Leader-Brand Identity! 12910
19 Social Media Marketing - A Double Edge Sword 11944
20 Repackaging And Repositioning - Gaining Competitive Advantage 15871
21 Senior Citizens as Target Group 11874
22 Cause Related Marketing: Giving More Than Just Spare Change? 11859
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18508
24 Let’s Get Packing - Importance of Packaging 12153
25 Thums Up - A Thundering Success 15208
26 Rural Marketing: Challenges Opportunities and Beyond 22734
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22548
28 Creative Marketing Communication: Interactive Advertising Campaigns 11676
29 What is Shockvertising? 26744
30 Marketing Through Sports: The Evolution and Future 29526
31 Village Laundry Service, A Story Of The Start Up 12895
32 Being Flawsome - Ensuring Brand Loyalty 15492
33 Chanakya Niti And Marketing Strategies 20971
34 Royal Enfield Bullet - Felt The Thump! 11925
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23848
36 Subliminal Marketing - What You See You May Not See! 15396
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17195
38 Customer Is King – Make The King Happy 25156
39 Marketing Strategies & Innovations In The Services Sector 15260
40 Segmentation Targeting & Positioning-Defining Product Lines 27802
41 Role Of Technology In Marketing 21394
42 How To Create Snob Effect In Marketing? 15389
43 Health Insurance: A Push Or A Pull Product? 11708
44 A Strategic Perspective Of Kerala Tourism 27597
45 Opportunities In Online Marketing 10826
46 Challenges Of Digital Marketing 19575
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11231
48 Then & Now - A Coke Story 14957
49 What's This App - Whatsapp Success Story! 25761
50 Flying High: What Keeps Indigo Going 12029
51 Brand Activation: Bringing Spirit Of Brands To Life 16675
52 Indian Rural Market: The Next Big Thing 24494
53 Oreo – Milky’s Favourite Cookie Turns 100 11352
54 The Happy Birds: Success Story of Angry Birds 12779
55 Tata Motors JLR - The Success Story 15237
56 An Analysis On Lux Beauty Soap 41124
57 Latest Trend In Marketing Environment: Viral Marketing 10429
58 Impact Of The ZooZoo Commercials For Value Added Services 17307
59 What Can We Learn From Strategy Games 14392
60 The Reverse of Marketing=De-Marketing 18335
61 Is There A Better Way To Sell To Rural Market 13060
62 Why & How Marketers Target Kids 16375
63 Disruptive Innovation: Strategist’s Dilemma 11682
64 Entry Strategies For Automobile Companies In African Markets 14163
65 Park Avenue I.Q: New Name In The World Of Deodorants 17401
66 Flipkart.com - The Success Saga 22555
67 Pester Power: The Influential Kids 12682
68 Destination Branding- How does it Work 13716
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15579
70 Dirty Marketing- Fighting brands unethically 12076
71 Hero Honda Rebranding to Hero MotoCorp 15027
72 Standardize or Localize- A better way to lead markets 12393
73 Critical Success Factors for Devising Strategies for Airline Players 19934
74 Mom and Pop Stores Score Over Giant Supermarkets 11866
75 Regional Aspiration Marketing- A Step Further 11243
76 Value and benefit- The customer perspective 14619
77 Merchandising- The Brand Building Strategy 10495
78 The ill-effects of Globalization 10677
79 Brand Ferrari - The Dream Machine 13615
80 Retail Industry : Boon or Bane ? 13191
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21488
82 Premium Brands- Prestige, Value and Quality 21124
83 JustDial: The Information and Business Listings Directory 25138
84 Corporate branding vs Product branding 13984
85 Sales vs Marketing - Do They complement or compete ? 29879
86 Is Advertising an art of Lying ? 16558
87 Glocalization-The McD and KFC Way ? 13411
88 Breakthrough Products: Entering a New World 26024
89 4 P's of Management 57447
90 Walt Disney: A Magical Brand 17128
91 Evaluating Advertisement Campaigns: Analyzing Customers 11052
92 Brand Manchester United : A Theatre of Dreams 11171
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12765
94 10 Reasons Why Airline Industry is Unique ? 50012
95 Role of Brand Ambassadors in Recession 10981
96 Reverse Pricing - Getting it Right ! 12224
97 Copyright & Trademark violations: Rural Marketing Success ? 15384
98 Premium Niche Marketing: Small World and Big Business 15960
99 Surrogate Advertising: Softly promoting hard products 10808
100 TATA Nano : Khushiyon Ki Chaabi 15228
101 Royal Enfield Bullet - The Indian Cult Brand ! 20689
102 Do Brands have finite lives ? 20640
103 Why Twitter is so successful ? 20231
104 M.R.P: Setting your own price ? 10942
105 The New Age Marketing Warfare ! 13397
 
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