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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22145
8 Fogg Deodorants- Capturing the Market 34978
9 E-commerce - Threat to Traditional Retail? 12300
10 Experience Gifting - A Boom in Gifting Industry 13277
11 Pester Power: Influence of Children in Purchase decision 11934
12 Marketing Through Mascot – Building Brand Identity 12795
13 Reebok’s Rebranding – A Comprehensive Analysis 22467
14 Hindustan Motors Ambassador - The End of an Era 15084
15 Click And Brick Of Bharat Matrimony 12478
16 Marketing 3.0 – Values Driven Marketing 15384
17 DRIP -The Marketing Communication Model 46314
18 How Titan Watches is Still a Market Leader-Brand Identity! 12597
19 Social Media Marketing - A Double Edge Sword 11687
20 Repackaging And Repositioning - Gaining Competitive Advantage 15593
21 Senior Citizens as Target Group 11642
22 Cause Related Marketing: Giving More Than Just Spare Change? 11594
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18184
24 Let’s Get Packing - Importance of Packaging 11922
25 Thums Up - A Thundering Success 14819
26 Rural Marketing: Challenges Opportunities and Beyond 22475
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22333
28 Creative Marketing Communication: Interactive Advertising Campaigns 11421
29 What is Shockvertising? 26358
30 Marketing Through Sports: The Evolution and Future 29292
31 Village Laundry Service, A Story Of The Start Up 12475
32 Being Flawsome - Ensuring Brand Loyalty 15194
33 Chanakya Niti And Marketing Strategies 20708
34 Royal Enfield Bullet - Felt The Thump! 11543
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23508
36 Subliminal Marketing - What You See You May Not See! 15158
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16869
38 Customer Is King – Make The King Happy 24889
39 Marketing Strategies & Innovations In The Services Sector 14953
40 Segmentation Targeting & Positioning-Defining Product Lines 27533
41 Role Of Technology In Marketing 21194
42 How To Create Snob Effect In Marketing? 15138
43 Health Insurance: A Push Or A Pull Product? 11511
44 A Strategic Perspective Of Kerala Tourism 27288
45 Opportunities In Online Marketing 10595
46 Challenges Of Digital Marketing 19089
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11014
48 Then & Now - A Coke Story 14696
49 What's This App - Whatsapp Success Story! 25534
50 Flying High: What Keeps Indigo Going 11784
51 Brand Activation: Bringing Spirit Of Brands To Life 16457
52 Indian Rural Market: The Next Big Thing 24281
53 Oreo – Milky’s Favourite Cookie Turns 100 11111
54 The Happy Birds: Success Story of Angry Birds 12465
55 Tata Motors JLR - The Success Story 14899
56 An Analysis On Lux Beauty Soap 40653
57 Latest Trend In Marketing Environment: Viral Marketing 10228
58 Impact Of The ZooZoo Commercials For Value Added Services 16929
59 What Can We Learn From Strategy Games 14183
60 The Reverse of Marketing=De-Marketing 18061
61 Is There A Better Way To Sell To Rural Market 12845
62 Why & How Marketers Target Kids 16022
63 Disruptive Innovation: Strategist’s Dilemma 11462
64 Entry Strategies For Automobile Companies In African Markets 13949
65 Park Avenue I.Q: New Name In The World Of Deodorants 17125
66 Flipkart.com - The Success Saga 22253
67 Pester Power: The Influential Kids 12394
68 Destination Branding- How does it Work 13495
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15353
70 Dirty Marketing- Fighting brands unethically 11832
71 Hero Honda Rebranding to Hero MotoCorp 14736
72 Standardize or Localize- A better way to lead markets 12157
73 Critical Success Factors for Devising Strategies for Airline Players 19670
74 Mom and Pop Stores Score Over Giant Supermarkets 11636
75 Regional Aspiration Marketing- A Step Further 10967
76 Value and benefit- The customer perspective 14415
77 Merchandising- The Brand Building Strategy 10271
78 The ill-effects of Globalization 10464
79 Brand Ferrari - The Dream Machine 13393
80 Retail Industry : Boon or Bane ? 12960
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21221
82 Premium Brands- Prestige, Value and Quality 20761
83 JustDial: The Information and Business Listings Directory 24762
84 Corporate branding vs Product branding 13715
85 Sales vs Marketing - Do They complement or compete ? 29569
86 Is Advertising an art of Lying ? 16321
87 Glocalization-The McD and KFC Way ? 13139
88 Breakthrough Products: Entering a New World 25736
89 4 P's of Management 57080
90 Walt Disney: A Magical Brand 16854
91 Evaluating Advertisement Campaigns: Analyzing Customers 10814
92 Brand Manchester United : A Theatre of Dreams 10873
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12467
94 10 Reasons Why Airline Industry is Unique ? 49689
95 Role of Brand Ambassadors in Recession 10699
96 Reverse Pricing - Getting it Right ! 11919
97 Copyright & Trademark violations: Rural Marketing Success ? 15096
98 Premium Niche Marketing: Small World and Big Business 15599
99 Surrogate Advertising: Softly promoting hard products 10543
100 TATA Nano : Khushiyon Ki Chaabi 14907
101 Royal Enfield Bullet - The Indian Cult Brand ! 20373
102 Do Brands have finite lives ? 20315
103 Why Twitter is so successful ? 20008
104 M.R.P: Setting your own price ? 10699
105 The New Age Marketing Warfare ! 13145
 
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