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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22588
8 Fogg Deodorants- Capturing the Market 35491
9 E-commerce - Threat to Traditional Retail? 12635
10 Experience Gifting - A Boom in Gifting Industry 13606
11 Pester Power: Influence of Children in Purchase decision 12326
12 Marketing Through Mascot – Building Brand Identity 13152
13 Reebok’s Rebranding – A Comprehensive Analysis 22958
14 Hindustan Motors Ambassador - The End of an Era 15587
15 Click And Brick Of Bharat Matrimony 12833
16 Marketing 3.0 – Values Driven Marketing 15865
17 DRIP -The Marketing Communication Model 47004
18 How Titan Watches is Still a Market Leader-Brand Identity! 13013
19 Social Media Marketing - A Double Edge Sword 12020
20 Repackaging And Repositioning - Gaining Competitive Advantage 15962
21 Senior Citizens as Target Group 11953
22 Cause Related Marketing: Giving More Than Just Spare Change? 11946
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18611
24 Let’s Get Packing - Importance of Packaging 12239
25 Thums Up - A Thundering Success 15350
26 Rural Marketing: Challenges Opportunities and Beyond 22841
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22622
28 Creative Marketing Communication: Interactive Advertising Campaigns 11761
29 What is Shockvertising? 26869
30 Marketing Through Sports: The Evolution and Future 29624
31 Village Laundry Service, A Story Of The Start Up 13028
32 Being Flawsome - Ensuring Brand Loyalty 15589
33 Chanakya Niti And Marketing Strategies 21067
34 Royal Enfield Bullet - Felt The Thump! 12015
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23965
36 Subliminal Marketing - What You See You May Not See! 15486
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17302
38 Customer Is King – Make The King Happy 25240
39 Marketing Strategies & Innovations In The Services Sector 15358
40 Segmentation Targeting & Positioning-Defining Product Lines 27909
41 Role Of Technology In Marketing 21467
42 How To Create Snob Effect In Marketing? 15505
43 Health Insurance: A Push Or A Pull Product? 11779
44 A Strategic Perspective Of Kerala Tourism 27701
45 Opportunities In Online Marketing 10910
46 Challenges Of Digital Marketing 19703
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11321
48 Then & Now - A Coke Story 15063
49 What's This App - Whatsapp Success Story! 25847
50 Flying High: What Keeps Indigo Going 12112
51 Brand Activation: Bringing Spirit Of Brands To Life 16765
52 Indian Rural Market: The Next Big Thing 24575
53 Oreo – Milky’s Favourite Cookie Turns 100 11441
54 The Happy Birds: Success Story of Angry Birds 12898
55 Tata Motors JLR - The Success Story 15357
56 An Analysis On Lux Beauty Soap 41244
57 Latest Trend In Marketing Environment: Viral Marketing 10512
58 Impact Of The ZooZoo Commercials For Value Added Services 17389
59 What Can We Learn From Strategy Games 14475
60 The Reverse of Marketing=De-Marketing 18428
61 Is There A Better Way To Sell To Rural Market 13140
62 Why & How Marketers Target Kids 16482
63 Disruptive Innovation: Strategist’s Dilemma 11766
64 Entry Strategies For Automobile Companies In African Markets 14247
65 Park Avenue I.Q: New Name In The World Of Deodorants 17492
66 Flipkart.com - The Success Saga 22657
67 Pester Power: The Influential Kids 12791
68 Destination Branding- How does it Work 13804
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15659
70 Dirty Marketing- Fighting brands unethically 12173
71 Hero Honda Rebranding to Hero MotoCorp 15188
72 Standardize or Localize- A better way to lead markets 12476
73 Critical Success Factors for Devising Strategies for Airline Players 20024
74 Mom and Pop Stores Score Over Giant Supermarkets 11985
75 Regional Aspiration Marketing- A Step Further 11328
76 Value and benefit- The customer perspective 14693
77 Merchandising- The Brand Building Strategy 10585
78 The ill-effects of Globalization 10762
79 Brand Ferrari - The Dream Machine 13713
80 Retail Industry : Boon or Bane ? 13287
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21594
82 Premium Brands- Prestige, Value and Quality 21263
83 JustDial: The Information and Business Listings Directory 25243
84 Corporate branding vs Product branding 14079
85 Sales vs Marketing - Do They complement or compete ? 29977
86 Is Advertising an art of Lying ? 16647
87 Glocalization-The McD and KFC Way ? 13501
88 Breakthrough Products: Entering a New World 26119
89 4 P's of Management 57543
90 Walt Disney: A Magical Brand 17223
91 Evaluating Advertisement Campaigns: Analyzing Customers 11139
92 Brand Manchester United : A Theatre of Dreams 11266
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12899
94 10 Reasons Why Airline Industry is Unique ? 50130
95 Role of Brand Ambassadors in Recession 11074
96 Reverse Pricing - Getting it Right ! 12327
97 Copyright & Trademark violations: Rural Marketing Success ? 15480
98 Premium Niche Marketing: Small World and Big Business 16079
99 Surrogate Advertising: Softly promoting hard products 10898
100 TATA Nano : Khushiyon Ki Chaabi 15344
101 Royal Enfield Bullet - The Indian Cult Brand ! 20881
102 Do Brands have finite lives ? 20710
103 Why Twitter is so successful ? 20296
104 M.R.P: Setting your own price ? 11020
105 The New Age Marketing Warfare ! 13482
 
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