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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22749
8 Fogg Deodorants- Capturing the Market 35686
9 E-commerce - Threat to Traditional Retail? 12723
10 Experience Gifting - A Boom in Gifting Industry 13723
11 Pester Power: Influence of Children in Purchase decision 12428
12 Marketing Through Mascot – Building Brand Identity 13308
13 Reebok’s Rebranding – A Comprehensive Analysis 23153
14 Hindustan Motors Ambassador - The End of an Era 15753
15 Click And Brick Of Bharat Matrimony 12998
16 Marketing 3.0 – Values Driven Marketing 15991
17 DRIP -The Marketing Communication Model 47177
18 How Titan Watches is Still a Market Leader-Brand Identity! 13171
19 Social Media Marketing - A Double Edge Sword 12123
20 Repackaging And Repositioning - Gaining Competitive Advantage 16063
21 Senior Citizens as Target Group 12062
22 Cause Related Marketing: Giving More Than Just Spare Change? 12041
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18737
24 Let’s Get Packing - Importance of Packaging 12347
25 Thums Up - A Thundering Success 15584
26 Rural Marketing: Challenges Opportunities and Beyond 22948
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22718
28 Creative Marketing Communication: Interactive Advertising Campaigns 11860
29 What is Shockvertising? 27057
30 Marketing Through Sports: The Evolution and Future 29716
31 Village Laundry Service, A Story Of The Start Up 13218
32 Being Flawsome - Ensuring Brand Loyalty 15708
33 Chanakya Niti And Marketing Strategies 21251
34 Royal Enfield Bullet - Felt The Thump! 12253
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24083
36 Subliminal Marketing - What You See You May Not See! 15585
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17420
38 Customer Is King – Make The King Happy 25359
39 Marketing Strategies & Innovations In The Services Sector 15462
40 Segmentation Targeting & Positioning-Defining Product Lines 28032
41 Role Of Technology In Marketing 21560
42 How To Create Snob Effect In Marketing? 15660
43 Health Insurance: A Push Or A Pull Product? 11876
44 A Strategic Perspective Of Kerala Tourism 27812
45 Opportunities In Online Marketing 11018
46 Challenges Of Digital Marketing 19855
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11435
48 Then & Now - A Coke Story 15225
49 What's This App - Whatsapp Success Story! 25957
50 Flying High: What Keeps Indigo Going 12264
51 Brand Activation: Bringing Spirit Of Brands To Life 16859
52 Indian Rural Market: The Next Big Thing 24696
53 Oreo – Milky’s Favourite Cookie Turns 100 11574
54 The Happy Birds: Success Story of Angry Birds 13041
55 Tata Motors JLR - The Success Story 15487
56 An Analysis On Lux Beauty Soap 41475
57 Latest Trend In Marketing Environment: Viral Marketing 10635
58 Impact Of The ZooZoo Commercials For Value Added Services 17502
59 What Can We Learn From Strategy Games 14557
60 The Reverse of Marketing=De-Marketing 18561
61 Is There A Better Way To Sell To Rural Market 13246
62 Why & How Marketers Target Kids 16621
63 Disruptive Innovation: Strategist’s Dilemma 11863
64 Entry Strategies For Automobile Companies In African Markets 14364
65 Park Avenue I.Q: New Name In The World Of Deodorants 17608
66 Flipkart.com - The Success Saga 22767
67 Pester Power: The Influential Kids 12913
68 Destination Branding- How does it Work 13908
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15780
70 Dirty Marketing- Fighting brands unethically 12284
71 Hero Honda Rebranding to Hero MotoCorp 15376
72 Standardize or Localize- A better way to lead markets 12572
73 Critical Success Factors for Devising Strategies for Airline Players 20127
74 Mom and Pop Stores Score Over Giant Supermarkets 12177
75 Regional Aspiration Marketing- A Step Further 11437
76 Value and benefit- The customer perspective 14800
77 Merchandising- The Brand Building Strategy 10673
78 The ill-effects of Globalization 10866
79 Brand Ferrari - The Dream Machine 13830
80 Retail Industry : Boon or Bane ? 13386
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21716
82 Premium Brands- Prestige, Value and Quality 21480
83 JustDial: The Information and Business Listings Directory 25399
84 Corporate branding vs Product branding 14181
85 Sales vs Marketing - Do They complement or compete ? 30086
86 Is Advertising an art of Lying ? 16778
87 Glocalization-The McD and KFC Way ? 13634
88 Breakthrough Products: Entering a New World 26226
89 4 P's of Management 57682
90 Walt Disney: A Magical Brand 17338
91 Evaluating Advertisement Campaigns: Analyzing Customers 11232
92 Brand Manchester United : A Theatre of Dreams 11398
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13053
94 10 Reasons Why Airline Industry is Unique ? 50258
95 Role of Brand Ambassadors in Recession 11189
96 Reverse Pricing - Getting it Right ! 12450
97 Copyright & Trademark violations: Rural Marketing Success ? 15595
98 Premium Niche Marketing: Small World and Big Business 16222
99 Surrogate Advertising: Softly promoting hard products 11033
100 TATA Nano : Khushiyon Ki Chaabi 15508
101 Royal Enfield Bullet - The Indian Cult Brand ! 21129
102 Do Brands have finite lives ? 20817
103 Why Twitter is so successful ? 20390
104 M.R.P: Setting your own price ? 11131
105 The New Age Marketing Warfare ! 13599
 
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