1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22246
8 Fogg Deodorants- Capturing the Market 35104
9 E-commerce - Threat to Traditional Retail? 12374
10 Experience Gifting - A Boom in Gifting Industry 13345
11 Pester Power: Influence of Children in Purchase decision 12039
12 Marketing Through Mascot – Building Brand Identity 12885
13 Reebok’s Rebranding – A Comprehensive Analysis 22590
14 Hindustan Motors Ambassador - The End of an Era 15187
15 Click And Brick Of Bharat Matrimony 12566
16 Marketing 3.0 – Values Driven Marketing 15531
17 DRIP -The Marketing Communication Model 46515
18 How Titan Watches is Still a Market Leader-Brand Identity! 12693
19 Social Media Marketing - A Double Edge Sword 11762
20 Repackaging And Repositioning - Gaining Competitive Advantage 15684
21 Senior Citizens as Target Group 11721
22 Cause Related Marketing: Giving More Than Just Spare Change? 11679
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18297
24 Let’s Get Packing - Importance of Packaging 11989
25 Thums Up - A Thundering Success 14945
26 Rural Marketing: Challenges Opportunities and Beyond 22558
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22402
28 Creative Marketing Communication: Interactive Advertising Campaigns 11498
29 What is Shockvertising? 26485
30 Marketing Through Sports: The Evolution and Future 29354
31 Village Laundry Service, A Story Of The Start Up 12603
32 Being Flawsome - Ensuring Brand Loyalty 15290
33 Chanakya Niti And Marketing Strategies 20794
34 Royal Enfield Bullet - Felt The Thump! 11730
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23627
36 Subliminal Marketing - What You See You May Not See! 15230
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16972
38 Customer Is King – Make The King Happy 24972
39 Marketing Strategies & Innovations In The Services Sector 15066
40 Segmentation Targeting & Positioning-Defining Product Lines 27622
41 Role Of Technology In Marketing 21253
42 How To Create Snob Effect In Marketing? 15223
43 Health Insurance: A Push Or A Pull Product? 11573
44 A Strategic Perspective Of Kerala Tourism 27403
45 Opportunities In Online Marketing 10662
46 Challenges Of Digital Marketing 19257
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11089
48 Then & Now - A Coke Story 14770
49 What's This App - Whatsapp Success Story! 25603
50 Flying High: What Keeps Indigo Going 11864
51 Brand Activation: Bringing Spirit Of Brands To Life 16522
52 Indian Rural Market: The Next Big Thing 24342
53 Oreo – Milky’s Favourite Cookie Turns 100 11185
54 The Happy Birds: Success Story of Angry Birds 12566
55 Tata Motors JLR - The Success Story 14992
56 An Analysis On Lux Beauty Soap 40821
57 Latest Trend In Marketing Environment: Viral Marketing 10289
58 Impact Of The ZooZoo Commercials For Value Added Services 17066
59 What Can We Learn From Strategy Games 14241
60 The Reverse of Marketing=De-Marketing 18145
61 Is There A Better Way To Sell To Rural Market 12917
62 Why & How Marketers Target Kids 16140
63 Disruptive Innovation: Strategist’s Dilemma 11530
64 Entry Strategies For Automobile Companies In African Markets 14010
65 Park Avenue I.Q: New Name In The World Of Deodorants 17199
66 Flipkart.com - The Success Saga 22365
67 Pester Power: The Influential Kids 12489
68 Destination Branding- How does it Work 13565
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15423
70 Dirty Marketing- Fighting brands unethically 11911
71 Hero Honda Rebranding to Hero MotoCorp 14827
72 Standardize or Localize- A better way to lead markets 12224
73 Critical Success Factors for Devising Strategies for Airline Players 19754
74 Mom and Pop Stores Score Over Giant Supermarkets 11704
75 Regional Aspiration Marketing- A Step Further 11048
76 Value and benefit- The customer perspective 14478
77 Merchandising- The Brand Building Strategy 10337
78 The ill-effects of Globalization 10531
79 Brand Ferrari - The Dream Machine 13454
80 Retail Industry : Boon or Bane ? 13030
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21305
82 Premium Brands- Prestige, Value and Quality 20877
83 JustDial: The Information and Business Listings Directory 24926
84 Corporate branding vs Product branding 13799
85 Sales vs Marketing - Do They complement or compete ? 29674
86 Is Advertising an art of Lying ? 16390
87 Glocalization-The McD and KFC Way ? 13232
88 Breakthrough Products: Entering a New World 25827
89 4 P's of Management 57211
90 Walt Disney: A Magical Brand 16934
91 Evaluating Advertisement Campaigns: Analyzing Customers 10893
92 Brand Manchester United : A Theatre of Dreams 10969
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12571
94 10 Reasons Why Airline Industry is Unique ? 49786
95 Role of Brand Ambassadors in Recession 10785
96 Reverse Pricing - Getting it Right ! 12000
97 Copyright & Trademark violations: Rural Marketing Success ? 15171
98 Premium Niche Marketing: Small World and Big Business 15717
99 Surrogate Advertising: Softly promoting hard products 10624
100 TATA Nano : Khushiyon Ki Chaabi 15007
101 Royal Enfield Bullet - The Indian Cult Brand ! 20444
102 Do Brands have finite lives ? 20405
103 Why Twitter is so successful ? 20069
104 M.R.P: Setting your own price ? 10762
105 The New Age Marketing Warfare ! 13216
 
Page 1 of 2