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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22213
8 Fogg Deodorants- Capturing the Market 35051
9 E-commerce - Threat to Traditional Retail? 12349
10 Experience Gifting - A Boom in Gifting Industry 13323
11 Pester Power: Influence of Children in Purchase decision 12001
12 Marketing Through Mascot – Building Brand Identity 12850
13 Reebok’s Rebranding – A Comprehensive Analysis 22547
14 Hindustan Motors Ambassador - The End of an Era 15135
15 Click And Brick Of Bharat Matrimony 12528
16 Marketing 3.0 – Values Driven Marketing 15475
17 DRIP -The Marketing Communication Model 46422
18 How Titan Watches is Still a Market Leader-Brand Identity! 12650
19 Social Media Marketing - A Double Edge Sword 11725
20 Repackaging And Repositioning - Gaining Competitive Advantage 15644
21 Senior Citizens as Target Group 11691
22 Cause Related Marketing: Giving More Than Just Spare Change? 11647
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18257
24 Let’s Get Packing - Importance of Packaging 11962
25 Thums Up - A Thundering Success 14896
26 Rural Marketing: Challenges Opportunities and Beyond 22531
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22375
28 Creative Marketing Communication: Interactive Advertising Campaigns 11473
29 What is Shockvertising? 26438
30 Marketing Through Sports: The Evolution and Future 29328
31 Village Laundry Service, A Story Of The Start Up 12561
32 Being Flawsome - Ensuring Brand Loyalty 15241
33 Chanakya Niti And Marketing Strategies 20754
34 Royal Enfield Bullet - Felt The Thump! 11683
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23577
36 Subliminal Marketing - What You See You May Not See! 15200
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16934
38 Customer Is King – Make The King Happy 24941
39 Marketing Strategies & Innovations In The Services Sector 15023
40 Segmentation Targeting & Positioning-Defining Product Lines 27591
41 Role Of Technology In Marketing 21231
42 How To Create Snob Effect In Marketing? 15192
43 Health Insurance: A Push Or A Pull Product? 11552
44 A Strategic Perspective Of Kerala Tourism 27359
45 Opportunities In Online Marketing 10638
46 Challenges Of Digital Marketing 19192
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11064
48 Then & Now - A Coke Story 14745
49 What's This App - Whatsapp Success Story! 25570
50 Flying High: What Keeps Indigo Going 11831
51 Brand Activation: Bringing Spirit Of Brands To Life 16498
52 Indian Rural Market: The Next Big Thing 24319
53 Oreo – Milky’s Favourite Cookie Turns 100 11156
54 The Happy Birds: Success Story of Angry Birds 12527
55 Tata Motors JLR - The Success Story 14941
56 An Analysis On Lux Beauty Soap 40750
57 Latest Trend In Marketing Environment: Viral Marketing 10269
58 Impact Of The ZooZoo Commercials For Value Added Services 16994
59 What Can We Learn From Strategy Games 14218
60 The Reverse of Marketing=De-Marketing 18112
61 Is There A Better Way To Sell To Rural Market 12889
62 Why & How Marketers Target Kids 16089
63 Disruptive Innovation: Strategist’s Dilemma 11503
64 Entry Strategies For Automobile Companies In African Markets 13989
65 Park Avenue I.Q: New Name In The World Of Deodorants 17164
66 Flipkart.com - The Success Saga 22324
67 Pester Power: The Influential Kids 12450
68 Destination Branding- How does it Work 13539
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15398
70 Dirty Marketing- Fighting brands unethically 11878
71 Hero Honda Rebranding to Hero MotoCorp 14790
72 Standardize or Localize- A better way to lead markets 12196
73 Critical Success Factors for Devising Strategies for Airline Players 19719
74 Mom and Pop Stores Score Over Giant Supermarkets 11684
75 Regional Aspiration Marketing- A Step Further 11012
76 Value and benefit- The customer perspective 14453
77 Merchandising- The Brand Building Strategy 10313
78 The ill-effects of Globalization 10501
79 Brand Ferrari - The Dream Machine 13433
80 Retail Industry : Boon or Bane ? 13000
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21272
82 Premium Brands- Prestige, Value and Quality 20835
83 JustDial: The Information and Business Listings Directory 24857
84 Corporate branding vs Product branding 13769
85 Sales vs Marketing - Do They complement or compete ? 29630
86 Is Advertising an art of Lying ? 16364
87 Glocalization-The McD and KFC Way ? 13201
88 Breakthrough Products: Entering a New World 25789
89 4 P's of Management 57152
90 Walt Disney: A Magical Brand 16893
91 Evaluating Advertisement Campaigns: Analyzing Customers 10867
92 Brand Manchester United : A Theatre of Dreams 10929
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12522
94 10 Reasons Why Airline Industry is Unique ? 49739
95 Role of Brand Ambassadors in Recession 10747
96 Reverse Pricing - Getting it Right ! 11966
97 Copyright & Trademark violations: Rural Marketing Success ? 15141
98 Premium Niche Marketing: Small World and Big Business 15662
99 Surrogate Advertising: Softly promoting hard products 10581
100 TATA Nano : Khushiyon Ki Chaabi 14964
101 Royal Enfield Bullet - The Indian Cult Brand ! 20414
102 Do Brands have finite lives ? 20355
103 Why Twitter is so successful ? 20041
104 M.R.P: Setting your own price ? 10733
105 The New Age Marketing Warfare ! 13184
 
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