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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22404
8 Fogg Deodorants- Capturing the Market 35332
9 E-commerce - Threat to Traditional Retail? 12513
10 Experience Gifting - A Boom in Gifting Industry 13473
11 Pester Power: Influence of Children in Purchase decision 12205
12 Marketing Through Mascot – Building Brand Identity 13022
13 Reebok’s Rebranding – A Comprehensive Analysis 22787
14 Hindustan Motors Ambassador - The End of an Era 15363
15 Click And Brick Of Bharat Matrimony 12713
16 Marketing 3.0 – Values Driven Marketing 15716
17 DRIP -The Marketing Communication Model 46799
18 How Titan Watches is Still a Market Leader-Brand Identity! 12863
19 Social Media Marketing - A Double Edge Sword 11907
20 Repackaging And Repositioning - Gaining Competitive Advantage 15840
21 Senior Citizens as Target Group 11841
22 Cause Related Marketing: Giving More Than Just Spare Change? 11824
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18467
24 Let’s Get Packing - Importance of Packaging 12123
25 Thums Up - A Thundering Success 15157
26 Rural Marketing: Challenges Opportunities and Beyond 22697
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22523
28 Creative Marketing Communication: Interactive Advertising Campaigns 11636
29 What is Shockvertising? 26692
30 Marketing Through Sports: The Evolution and Future 29496
31 Village Laundry Service, A Story Of The Start Up 12836
32 Being Flawsome - Ensuring Brand Loyalty 15458
33 Chanakya Niti And Marketing Strategies 20938
34 Royal Enfield Bullet - Felt The Thump! 11888
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23814
36 Subliminal Marketing - What You See You May Not See! 15368
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17157
38 Customer Is King – Make The King Happy 25118
39 Marketing Strategies & Innovations In The Services Sector 15226
40 Segmentation Targeting & Positioning-Defining Product Lines 27759
41 Role Of Technology In Marketing 21366
42 How To Create Snob Effect In Marketing? 15355
43 Health Insurance: A Push Or A Pull Product? 11677
44 A Strategic Perspective Of Kerala Tourism 27558
45 Opportunities In Online Marketing 10792
46 Challenges Of Digital Marketing 19524
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11199
48 Then & Now - A Coke Story 14911
49 What's This App - Whatsapp Success Story! 25728
50 Flying High: What Keeps Indigo Going 11996
51 Brand Activation: Bringing Spirit Of Brands To Life 16650
52 Indian Rural Market: The Next Big Thing 24469
53 Oreo – Milky’s Favourite Cookie Turns 100 11315
54 The Happy Birds: Success Story of Angry Birds 12740
55 Tata Motors JLR - The Success Story 15197
56 An Analysis On Lux Beauty Soap 41057
57 Latest Trend In Marketing Environment: Viral Marketing 10400
58 Impact Of The ZooZoo Commercials For Value Added Services 17272
59 What Can We Learn From Strategy Games 14356
60 The Reverse of Marketing=De-Marketing 18291
61 Is There A Better Way To Sell To Rural Market 13033
62 Why & How Marketers Target Kids 16333
63 Disruptive Innovation: Strategist’s Dilemma 11654
64 Entry Strategies For Automobile Companies In African Markets 14130
65 Park Avenue I.Q: New Name In The World Of Deodorants 17370
66 Flipkart.com - The Success Saga 22517
67 Pester Power: The Influential Kids 12645
68 Destination Branding- How does it Work 13681
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15551
70 Dirty Marketing- Fighting brands unethically 12042
71 Hero Honda Rebranding to Hero MotoCorp 14988
72 Standardize or Localize- A better way to lead markets 12357
73 Critical Success Factors for Devising Strategies for Airline Players 19895
74 Mom and Pop Stores Score Over Giant Supermarkets 11835
75 Regional Aspiration Marketing- A Step Further 11209
76 Value and benefit- The customer perspective 14592
77 Merchandising- The Brand Building Strategy 10464
78 The ill-effects of Globalization 10650
79 Brand Ferrari - The Dream Machine 13580
80 Retail Industry : Boon or Bane ? 13165
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21452
82 Premium Brands- Prestige, Value and Quality 21074
83 JustDial: The Information and Business Listings Directory 25100
84 Corporate branding vs Product branding 13952
85 Sales vs Marketing - Do They complement or compete ? 29849
86 Is Advertising an art of Lying ? 16521
87 Glocalization-The McD and KFC Way ? 13376
88 Breakthrough Products: Entering a New World 25984
89 4 P's of Management 57409
90 Walt Disney: A Magical Brand 17095
91 Evaluating Advertisement Campaigns: Analyzing Customers 11020
92 Brand Manchester United : A Theatre of Dreams 11132
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12723
94 10 Reasons Why Airline Industry is Unique ? 49972
95 Role of Brand Ambassadors in Recession 10945
96 Reverse Pricing - Getting it Right ! 12181
97 Copyright & Trademark violations: Rural Marketing Success ? 15344
98 Premium Niche Marketing: Small World and Big Business 15918
99 Surrogate Advertising: Softly promoting hard products 10769
100 TATA Nano : Khushiyon Ki Chaabi 15185
101 Royal Enfield Bullet - The Indian Cult Brand ! 20618
102 Do Brands have finite lives ? 20606
103 Why Twitter is so successful ? 20206
104 M.R.P: Setting your own price ? 10909
105 The New Age Marketing Warfare ! 13367
 
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