1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22717
8 Fogg Deodorants- Capturing the Market 35647
9 E-commerce - Threat to Traditional Retail? 12703
10 Experience Gifting - A Boom in Gifting Industry 13701
11 Pester Power: Influence of Children in Purchase decision 12406
12 Marketing Through Mascot – Building Brand Identity 13268
13 Reebok’s Rebranding – A Comprehensive Analysis 23105
14 Hindustan Motors Ambassador - The End of an Era 15721
15 Click And Brick Of Bharat Matrimony 12957
16 Marketing 3.0 – Values Driven Marketing 15962
17 DRIP -The Marketing Communication Model 47147
18 How Titan Watches is Still a Market Leader-Brand Identity! 13130
19 Social Media Marketing - A Double Edge Sword 12092
20 Repackaging And Repositioning - Gaining Competitive Advantage 16035
21 Senior Citizens as Target Group 12036
22 Cause Related Marketing: Giving More Than Just Spare Change? 12021
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18707
24 Let’s Get Packing - Importance of Packaging 12318
25 Thums Up - A Thundering Success 15539
26 Rural Marketing: Challenges Opportunities and Beyond 22919
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22689
28 Creative Marketing Communication: Interactive Advertising Campaigns 11836
29 What is Shockvertising? 27011
30 Marketing Through Sports: The Evolution and Future 29692
31 Village Laundry Service, A Story Of The Start Up 13174
32 Being Flawsome - Ensuring Brand Loyalty 15678
33 Chanakya Niti And Marketing Strategies 21206
34 Royal Enfield Bullet - Felt The Thump! 12192
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24057
36 Subliminal Marketing - What You See You May Not See! 15559
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17389
38 Customer Is King – Make The King Happy 25333
39 Marketing Strategies & Innovations In The Services Sector 15434
40 Segmentation Targeting & Positioning-Defining Product Lines 28000
41 Role Of Technology In Marketing 21534
42 How To Create Snob Effect In Marketing? 15616
43 Health Insurance: A Push Or A Pull Product? 11851
44 A Strategic Perspective Of Kerala Tourism 27789
45 Opportunities In Online Marketing 10990
46 Challenges Of Digital Marketing 19823
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11407
48 Then & Now - A Coke Story 15189
49 What's This App - Whatsapp Success Story! 25933
50 Flying High: What Keeps Indigo Going 12222
51 Brand Activation: Bringing Spirit Of Brands To Life 16839
52 Indian Rural Market: The Next Big Thing 24675
53 Oreo – Milky’s Favourite Cookie Turns 100 11547
54 The Happy Birds: Success Story of Angry Birds 13004
55 Tata Motors JLR - The Success Story 15451
56 An Analysis On Lux Beauty Soap 41433
57 Latest Trend In Marketing Environment: Viral Marketing 10612
58 Impact Of The ZooZoo Commercials For Value Added Services 17479
59 What Can We Learn From Strategy Games 14533
60 The Reverse of Marketing=De-Marketing 18535
61 Is There A Better Way To Sell To Rural Market 13220
62 Why & How Marketers Target Kids 16591
63 Disruptive Innovation: Strategist’s Dilemma 11837
64 Entry Strategies For Automobile Companies In African Markets 14337
65 Park Avenue I.Q: New Name In The World Of Deodorants 17585
66 Flipkart.com - The Success Saga 22744
67 Pester Power: The Influential Kids 12884
68 Destination Branding- How does it Work 13882
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15755
70 Dirty Marketing- Fighting brands unethically 12256
71 Hero Honda Rebranding to Hero MotoCorp 15341
72 Standardize or Localize- A better way to lead markets 12553
73 Critical Success Factors for Devising Strategies for Airline Players 20106
74 Mom and Pop Stores Score Over Giant Supermarkets 12122
75 Regional Aspiration Marketing- A Step Further 11406
76 Value and benefit- The customer perspective 14772
77 Merchandising- The Brand Building Strategy 10649
78 The ill-effects of Globalization 10837
79 Brand Ferrari - The Dream Machine 13805
80 Retail Industry : Boon or Bane ? 13363
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21682
82 Premium Brands- Prestige, Value and Quality 21431
83 JustDial: The Information and Business Listings Directory 25364
84 Corporate branding vs Product branding 14155
85 Sales vs Marketing - Do They complement or compete ? 30062
86 Is Advertising an art of Lying ? 16747
87 Glocalization-The McD and KFC Way ? 13605
88 Breakthrough Products: Entering a New World 26201
89 4 P's of Management 57649
90 Walt Disney: A Magical Brand 17308
91 Evaluating Advertisement Campaigns: Analyzing Customers 11211
92 Brand Manchester United : A Theatre of Dreams 11369
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13021
94 10 Reasons Why Airline Industry is Unique ? 50232
95 Role of Brand Ambassadors in Recession 11165
96 Reverse Pricing - Getting it Right ! 12425
97 Copyright & Trademark violations: Rural Marketing Success ? 15573
98 Premium Niche Marketing: Small World and Big Business 16187
99 Surrogate Advertising: Softly promoting hard products 10996
100 TATA Nano : Khushiyon Ki Chaabi 15473
101 Royal Enfield Bullet - The Indian Cult Brand ! 21074
102 Do Brands have finite lives ? 20786
103 Why Twitter is so successful ? 20367
104 M.R.P: Setting your own price ? 11108
105 The New Age Marketing Warfare ! 13573
 
Page 1 of 2