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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21948
8 Fogg Deodorants- Capturing the Market 34773
9 E-commerce - Threat to Traditional Retail? 12124
10 Experience Gifting - A Boom in Gifting Industry 13164
11 Pester Power: Influence of Children in Purchase decision 11732
12 Marketing Through Mascot – Building Brand Identity 12653
13 Reebok’s Rebranding – A Comprehensive Analysis 22101
14 Hindustan Motors Ambassador - The End of an Era 14890
15 Click And Brick Of Bharat Matrimony 12285
16 Marketing 3.0 – Values Driven Marketing 15113
17 DRIP -The Marketing Communication Model 45985
18 How Titan Watches is Still a Market Leader-Brand Identity! 12413
19 Social Media Marketing - A Double Edge Sword 11562
20 Repackaging And Repositioning - Gaining Competitive Advantage 15436
21 Senior Citizens as Target Group 11492
22 Cause Related Marketing: Giving More Than Just Spare Change? 11454
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17982
24 Let’s Get Packing - Importance of Packaging 11797
25 Thums Up - A Thundering Success 14535
26 Rural Marketing: Challenges Opportunities and Beyond 22302
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22217
28 Creative Marketing Communication: Interactive Advertising Campaigns 11278
29 What is Shockvertising? 26134
30 Marketing Through Sports: The Evolution and Future 29163
31 Village Laundry Service, A Story Of The Start Up 12234
32 Being Flawsome - Ensuring Brand Loyalty 15058
33 Chanakya Niti And Marketing Strategies 20535
34 Royal Enfield Bullet - Felt The Thump! 11388
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23278
36 Subliminal Marketing - What You See You May Not See! 15028
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16676
38 Customer Is King – Make The King Happy 24700
39 Marketing Strategies & Innovations In The Services Sector 14748
40 Segmentation Targeting & Positioning-Defining Product Lines 27360
41 Role Of Technology In Marketing 21081
42 How To Create Snob Effect In Marketing? 14989
43 Health Insurance: A Push Or A Pull Product? 11411
44 A Strategic Perspective Of Kerala Tourism 27124
45 Opportunities In Online Marketing 10478
46 Challenges Of Digital Marketing 18842
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10865
48 Then & Now - A Coke Story 14552
49 What's This App - Whatsapp Success Story! 25413
50 Flying High: What Keeps Indigo Going 11613
51 Brand Activation: Bringing Spirit Of Brands To Life 16318
52 Indian Rural Market: The Next Big Thing 24151
53 Oreo – Milky’s Favourite Cookie Turns 100 10974
54 The Happy Birds: Success Story of Angry Birds 12273
55 Tata Motors JLR - The Success Story 14732
56 An Analysis On Lux Beauty Soap 40303
57 Latest Trend In Marketing Environment: Viral Marketing 10118
58 Impact Of The ZooZoo Commercials For Value Added Services 16761
59 What Can We Learn From Strategy Games 14076
60 The Reverse of Marketing=De-Marketing 17853
61 Is There A Better Way To Sell To Rural Market 12709
62 Why & How Marketers Target Kids 15823
63 Disruptive Innovation: Strategist’s Dilemma 11281
64 Entry Strategies For Automobile Companies In African Markets 13829
65 Park Avenue I.Q: New Name In The World Of Deodorants 16985
66 Flipkart.com - The Success Saga 22070
67 Pester Power: The Influential Kids 12218
68 Destination Branding- How does it Work 13388
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15208
70 Dirty Marketing- Fighting brands unethically 11670
71 Hero Honda Rebranding to Hero MotoCorp 14529
72 Standardize or Localize- A better way to lead markets 12028
73 Critical Success Factors for Devising Strategies for Airline Players 19489
74 Mom and Pop Stores Score Over Giant Supermarkets 11501
75 Regional Aspiration Marketing- A Step Further 10833
76 Value and benefit- The customer perspective 14309
77 Merchandising- The Brand Building Strategy 10155
78 The ill-effects of Globalization 10360
79 Brand Ferrari - The Dream Machine 13286
80 Retail Industry : Boon or Bane ? 12854
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21050
82 Premium Brands- Prestige, Value and Quality 20470
83 JustDial: The Information and Business Listings Directory 24507
84 Corporate branding vs Product branding 13568
85 Sales vs Marketing - Do They complement or compete ? 29375
86 Is Advertising an art of Lying ? 16202
87 Glocalization-The McD and KFC Way ? 12992
88 Breakthrough Products: Entering a New World 25578
89 4 P's of Management 56888
90 Walt Disney: A Magical Brand 16688
91 Evaluating Advertisement Campaigns: Analyzing Customers 10668
92 Brand Manchester United : A Theatre of Dreams 10713
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12343
94 10 Reasons Why Airline Industry is Unique ? 49485
95 Role of Brand Ambassadors in Recession 10566
96 Reverse Pricing - Getting it Right ! 11762
97 Copyright & Trademark violations: Rural Marketing Success ? 14960
98 Premium Niche Marketing: Small World and Big Business 15393
99 Surrogate Advertising: Softly promoting hard products 10434
100 TATA Nano : Khushiyon Ki Chaabi 14747
101 Royal Enfield Bullet - The Indian Cult Brand ! 20196
102 Do Brands have finite lives ? 20175
103 Why Twitter is so successful ? 19898
104 M.R.P: Setting your own price ? 10568
105 The New Age Marketing Warfare ! 13015
 
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