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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22097
8 Fogg Deodorants- Capturing the Market 34915
9 E-commerce - Threat to Traditional Retail? 12262
10 Experience Gifting - A Boom in Gifting Industry 13243
11 Pester Power: Influence of Children in Purchase decision 11884
12 Marketing Through Mascot – Building Brand Identity 12760
13 Reebok’s Rebranding – A Comprehensive Analysis 22351
14 Hindustan Motors Ambassador - The End of an Era 15034
15 Click And Brick Of Bharat Matrimony 12426
16 Marketing 3.0 – Values Driven Marketing 15319
17 DRIP -The Marketing Communication Model 46216
18 How Titan Watches is Still a Market Leader-Brand Identity! 12557
19 Social Media Marketing - A Double Edge Sword 11652
20 Repackaging And Repositioning - Gaining Competitive Advantage 15557
21 Senior Citizens as Target Group 11609
22 Cause Related Marketing: Giving More Than Just Spare Change? 11555
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18123
24 Let’s Get Packing - Importance of Packaging 11892
25 Thums Up - A Thundering Success 14756
26 Rural Marketing: Challenges Opportunities and Beyond 22439
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22302
28 Creative Marketing Communication: Interactive Advertising Campaigns 11390
29 What is Shockvertising? 26297
30 Marketing Through Sports: The Evolution and Future 29258
31 Village Laundry Service, A Story Of The Start Up 12411
32 Being Flawsome - Ensuring Brand Loyalty 15156
33 Chanakya Niti And Marketing Strategies 20665
34 Royal Enfield Bullet - Felt The Thump! 11507
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23454
36 Subliminal Marketing - What You See You May Not See! 15122
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16808
38 Customer Is King – Make The King Happy 24843
39 Marketing Strategies & Innovations In The Services Sector 14908
40 Segmentation Targeting & Positioning-Defining Product Lines 27496
41 Role Of Technology In Marketing 21159
42 How To Create Snob Effect In Marketing? 15097
43 Health Insurance: A Push Or A Pull Product? 11485
44 A Strategic Perspective Of Kerala Tourism 27246
45 Opportunities In Online Marketing 10558
46 Challenges Of Digital Marketing 19017
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10978
48 Then & Now - A Coke Story 14655
49 What's This App - Whatsapp Success Story! 25492
50 Flying High: What Keeps Indigo Going 11741
51 Brand Activation: Bringing Spirit Of Brands To Life 16423
52 Indian Rural Market: The Next Big Thing 24243
53 Oreo – Milky’s Favourite Cookie Turns 100 11080
54 The Happy Birds: Success Story of Angry Birds 12421
55 Tata Motors JLR - The Success Story 14860
56 An Analysis On Lux Beauty Soap 40531
57 Latest Trend In Marketing Environment: Viral Marketing 10199
58 Impact Of The ZooZoo Commercials For Value Added Services 16889
59 What Can We Learn From Strategy Games 14151
60 The Reverse of Marketing=De-Marketing 18017
61 Is There A Better Way To Sell To Rural Market 12800
62 Why & How Marketers Target Kids 15968
63 Disruptive Innovation: Strategist’s Dilemma 11416
64 Entry Strategies For Automobile Companies In African Markets 13914
65 Park Avenue I.Q: New Name In The World Of Deodorants 17075
66 Flipkart.com - The Success Saga 22191
67 Pester Power: The Influential Kids 12350
68 Destination Branding- How does it Work 13465
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15316
70 Dirty Marketing- Fighting brands unethically 11795
71 Hero Honda Rebranding to Hero MotoCorp 14694
72 Standardize or Localize- A better way to lead markets 12118
73 Critical Success Factors for Devising Strategies for Airline Players 19621
74 Mom and Pop Stores Score Over Giant Supermarkets 11599
75 Regional Aspiration Marketing- A Step Further 10933
76 Value and benefit- The customer perspective 14386
77 Merchandising- The Brand Building Strategy 10238
78 The ill-effects of Globalization 10437
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12934
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21180
82 Premium Brands- Prestige, Value and Quality 20683
83 JustDial: The Information and Business Listings Directory 24694
84 Corporate branding vs Product branding 13672
85 Sales vs Marketing - Do They complement or compete ? 29520
86 Is Advertising an art of Lying ? 16284
87 Glocalization-The McD and KFC Way ? 13096
88 Breakthrough Products: Entering a New World 25687
89 4 P's of Management 57026
90 Walt Disney: A Magical Brand 16819
91 Evaluating Advertisement Campaigns: Analyzing Customers 10773
92 Brand Manchester United : A Theatre of Dreams 10827
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12429
94 10 Reasons Why Airline Industry is Unique ? 49634
95 Role of Brand Ambassadors in Recession 10663
96 Reverse Pricing - Getting it Right ! 11880
97 Copyright & Trademark violations: Rural Marketing Success ? 15056
98 Premium Niche Marketing: Small World and Big Business 15533
99 Surrogate Advertising: Softly promoting hard products 10507
100 TATA Nano : Khushiyon Ki Chaabi 14867
101 Royal Enfield Bullet - The Indian Cult Brand ! 20328
102 Do Brands have finite lives ? 20275
103 Why Twitter is so successful ? 19978
104 M.R.P: Setting your own price ? 10673
105 The New Age Marketing Warfare ! 13109
 
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