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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22605
8 Fogg Deodorants- Capturing the Market 35513
9 E-commerce - Threat to Traditional Retail? 12645
10 Experience Gifting - A Boom in Gifting Industry 13627
11 Pester Power: Influence of Children in Purchase decision 12338
12 Marketing Through Mascot – Building Brand Identity 13174
13 Reebok’s Rebranding – A Comprehensive Analysis 22977
14 Hindustan Motors Ambassador - The End of an Era 15602
15 Click And Brick Of Bharat Matrimony 12858
16 Marketing 3.0 – Values Driven Marketing 15882
17 DRIP -The Marketing Communication Model 47020
18 How Titan Watches is Still a Market Leader-Brand Identity! 13033
19 Social Media Marketing - A Double Edge Sword 12034
20 Repackaging And Repositioning - Gaining Competitive Advantage 15974
21 Senior Citizens as Target Group 11967
22 Cause Related Marketing: Giving More Than Just Spare Change? 11960
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18630
24 Let’s Get Packing - Importance of Packaging 12251
25 Thums Up - A Thundering Success 15377
26 Rural Marketing: Challenges Opportunities and Beyond 22858
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22633
28 Creative Marketing Communication: Interactive Advertising Campaigns 11771
29 What is Shockvertising? 26888
30 Marketing Through Sports: The Evolution and Future 29636
31 Village Laundry Service, A Story Of The Start Up 13056
32 Being Flawsome - Ensuring Brand Loyalty 15599
33 Chanakya Niti And Marketing Strategies 21080
34 Royal Enfield Bullet - Felt The Thump! 12036
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23982
36 Subliminal Marketing - What You See You May Not See! 15498
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17314
38 Customer Is King – Make The King Happy 25253
39 Marketing Strategies & Innovations In The Services Sector 15371
40 Segmentation Targeting & Positioning-Defining Product Lines 27923
41 Role Of Technology In Marketing 21475
42 How To Create Snob Effect In Marketing? 15520
43 Health Insurance: A Push Or A Pull Product? 11791
44 A Strategic Perspective Of Kerala Tourism 27714
45 Opportunities In Online Marketing 10924
46 Challenges Of Digital Marketing 19722
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11333
48 Then & Now - A Coke Story 15085
49 What's This App - Whatsapp Success Story! 25854
50 Flying High: What Keeps Indigo Going 12124
51 Brand Activation: Bringing Spirit Of Brands To Life 16776
52 Indian Rural Market: The Next Big Thing 24589
53 Oreo – Milky’s Favourite Cookie Turns 100 11457
54 The Happy Birds: Success Story of Angry Birds 12918
55 Tata Motors JLR - The Success Story 15368
56 An Analysis On Lux Beauty Soap 41261
57 Latest Trend In Marketing Environment: Viral Marketing 10531
58 Impact Of The ZooZoo Commercials For Value Added Services 17398
59 What Can We Learn From Strategy Games 14486
60 The Reverse of Marketing=De-Marketing 18447
61 Is There A Better Way To Sell To Rural Market 13155
62 Why & How Marketers Target Kids 16495
63 Disruptive Innovation: Strategist’s Dilemma 11778
64 Entry Strategies For Automobile Companies In African Markets 14262
65 Park Avenue I.Q: New Name In The World Of Deodorants 17507
66 Flipkart.com - The Success Saga 22672
67 Pester Power: The Influential Kids 12809
68 Destination Branding- How does it Work 13820
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15678
70 Dirty Marketing- Fighting brands unethically 12188
71 Hero Honda Rebranding to Hero MotoCorp 15213
72 Standardize or Localize- A better way to lead markets 12487
73 Critical Success Factors for Devising Strategies for Airline Players 20036
74 Mom and Pop Stores Score Over Giant Supermarkets 12003
75 Regional Aspiration Marketing- A Step Further 11340
76 Value and benefit- The customer perspective 14709
77 Merchandising- The Brand Building Strategy 10597
78 The ill-effects of Globalization 10776
79 Brand Ferrari - The Dream Machine 13732
80 Retail Industry : Boon or Bane ? 13303
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21607
82 Premium Brands- Prestige, Value and Quality 21283
83 JustDial: The Information and Business Listings Directory 25259
84 Corporate branding vs Product branding 14092
85 Sales vs Marketing - Do They complement or compete ? 29994
86 Is Advertising an art of Lying ? 16662
87 Glocalization-The McD and KFC Way ? 13524
88 Breakthrough Products: Entering a New World 26136
89 4 P's of Management 57562
90 Walt Disney: A Magical Brand 17239
91 Evaluating Advertisement Campaigns: Analyzing Customers 11157
92 Brand Manchester United : A Theatre of Dreams 11287
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12916
94 10 Reasons Why Airline Industry is Unique ? 50153
95 Role of Brand Ambassadors in Recession 11092
96 Reverse Pricing - Getting it Right ! 12343
97 Copyright & Trademark violations: Rural Marketing Success ? 15502
98 Premium Niche Marketing: Small World and Big Business 16101
99 Surrogate Advertising: Softly promoting hard products 10914
100 TATA Nano : Khushiyon Ki Chaabi 15367
101 Royal Enfield Bullet - The Indian Cult Brand ! 20911
102 Do Brands have finite lives ? 20725
103 Why Twitter is so successful ? 20313
104 M.R.P: Setting your own price ? 11037
105 The New Age Marketing Warfare ! 13502
 
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