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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22135
8 Fogg Deodorants- Capturing the Market 34963
9 E-commerce - Threat to Traditional Retail? 12292
10 Experience Gifting - A Boom in Gifting Industry 13268
11 Pester Power: Influence of Children in Purchase decision 11925
12 Marketing Through Mascot – Building Brand Identity 12786
13 Reebok’s Rebranding – A Comprehensive Analysis 22449
14 Hindustan Motors Ambassador - The End of an Era 15071
15 Click And Brick Of Bharat Matrimony 12460
16 Marketing 3.0 – Values Driven Marketing 15366
17 DRIP -The Marketing Communication Model 46290
18 How Titan Watches is Still a Market Leader-Brand Identity! 12585
19 Social Media Marketing - A Double Edge Sword 11675
20 Repackaging And Repositioning - Gaining Competitive Advantage 15585
21 Senior Citizens as Target Group 11633
22 Cause Related Marketing: Giving More Than Just Spare Change? 11581
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18168
24 Let’s Get Packing - Importance of Packaging 11912
25 Thums Up - A Thundering Success 14804
26 Rural Marketing: Challenges Opportunities and Beyond 22467
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22325
28 Creative Marketing Communication: Interactive Advertising Campaigns 11413
29 What is Shockvertising? 26347
30 Marketing Through Sports: The Evolution and Future 29284
31 Village Laundry Service, A Story Of The Start Up 12461
32 Being Flawsome - Ensuring Brand Loyalty 15181
33 Chanakya Niti And Marketing Strategies 20701
34 Royal Enfield Bullet - Felt The Thump! 11532
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23494
36 Subliminal Marketing - What You See You May Not See! 15150
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16858
38 Customer Is King – Make The King Happy 24878
39 Marketing Strategies & Innovations In The Services Sector 14942
40 Segmentation Targeting & Positioning-Defining Product Lines 27522
41 Role Of Technology In Marketing 21186
42 How To Create Snob Effect In Marketing? 15131
43 Health Insurance: A Push Or A Pull Product? 11504
44 A Strategic Perspective Of Kerala Tourism 27278
45 Opportunities In Online Marketing 10588
46 Challenges Of Digital Marketing 19067
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11002
48 Then & Now - A Coke Story 14684
49 What's This App - Whatsapp Success Story! 25519
50 Flying High: What Keeps Indigo Going 11772
51 Brand Activation: Bringing Spirit Of Brands To Life 16448
52 Indian Rural Market: The Next Big Thing 24270
53 Oreo – Milky’s Favourite Cookie Turns 100 11103
54 The Happy Birds: Success Story of Angry Birds 12453
55 Tata Motors JLR - The Success Story 14885
56 An Analysis On Lux Beauty Soap 40631
57 Latest Trend In Marketing Environment: Viral Marketing 10223
58 Impact Of The ZooZoo Commercials For Value Added Services 16917
59 What Can We Learn From Strategy Games 14172
60 The Reverse of Marketing=De-Marketing 18052
61 Is There A Better Way To Sell To Rural Market 12834
62 Why & How Marketers Target Kids 16006
63 Disruptive Innovation: Strategist’s Dilemma 11448
64 Entry Strategies For Automobile Companies In African Markets 13937
65 Park Avenue I.Q: New Name In The World Of Deodorants 17112
66 Flipkart.com - The Success Saga 22240
67 Pester Power: The Influential Kids 12382
68 Destination Branding- How does it Work 13486
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15344
70 Dirty Marketing- Fighting brands unethically 11826
71 Hero Honda Rebranding to Hero MotoCorp 14725
72 Standardize or Localize- A better way to lead markets 12147
73 Critical Success Factors for Devising Strategies for Airline Players 19654
74 Mom and Pop Stores Score Over Giant Supermarkets 11629
75 Regional Aspiration Marketing- A Step Further 10960
76 Value and benefit- The customer perspective 14407
77 Merchandising- The Brand Building Strategy 10261
78 The ill-effects of Globalization 10459
79 Brand Ferrari - The Dream Machine 13387
80 Retail Industry : Boon or Bane ? 12951
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21209
82 Premium Brands- Prestige, Value and Quality 20737
83 JustDial: The Information and Business Listings Directory 24741
84 Corporate branding vs Product branding 13702
85 Sales vs Marketing - Do They complement or compete ? 29556
86 Is Advertising an art of Lying ? 16311
87 Glocalization-The McD and KFC Way ? 13127
88 Breakthrough Products: Entering a New World 25721
89 4 P's of Management 57067
90 Walt Disney: A Magical Brand 16842
91 Evaluating Advertisement Campaigns: Analyzing Customers 10806
92 Brand Manchester United : A Theatre of Dreams 10858
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12453
94 10 Reasons Why Airline Industry is Unique ? 49673
95 Role of Brand Ambassadors in Recession 10690
96 Reverse Pricing - Getting it Right ! 11910
97 Copyright & Trademark violations: Rural Marketing Success ? 15087
98 Premium Niche Marketing: Small World and Big Business 15581
99 Surrogate Advertising: Softly promoting hard products 10534
100 TATA Nano : Khushiyon Ki Chaabi 14894
101 Royal Enfield Bullet - The Indian Cult Brand ! 20362
102 Do Brands have finite lives ? 20298
103 Why Twitter is so successful ? 19999
104 M.R.P: Setting your own price ? 10691
105 The New Age Marketing Warfare ! 13134
 
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