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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22099
8 Fogg Deodorants- Capturing the Market 34917
9 E-commerce - Threat to Traditional Retail? 12263
10 Experience Gifting - A Boom in Gifting Industry 13245
11 Pester Power: Influence of Children in Purchase decision 11887
12 Marketing Through Mascot – Building Brand Identity 12760
13 Reebok’s Rebranding – A Comprehensive Analysis 22353
14 Hindustan Motors Ambassador - The End of an Era 15035
15 Click And Brick Of Bharat Matrimony 12428
16 Marketing 3.0 – Values Driven Marketing 15323
17 DRIP -The Marketing Communication Model 46217
18 How Titan Watches is Still a Market Leader-Brand Identity! 12558
19 Social Media Marketing - A Double Edge Sword 11654
20 Repackaging And Repositioning - Gaining Competitive Advantage 15558
21 Senior Citizens as Target Group 11610
22 Cause Related Marketing: Giving More Than Just Spare Change? 11557
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18124
24 Let’s Get Packing - Importance of Packaging 11893
25 Thums Up - A Thundering Success 14758
26 Rural Marketing: Challenges Opportunities and Beyond 22441
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22303
28 Creative Marketing Communication: Interactive Advertising Campaigns 11391
29 What is Shockvertising? 26299
30 Marketing Through Sports: The Evolution and Future 29260
31 Village Laundry Service, A Story Of The Start Up 12413
32 Being Flawsome - Ensuring Brand Loyalty 15157
33 Chanakya Niti And Marketing Strategies 20668
34 Royal Enfield Bullet - Felt The Thump! 11508
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23458
36 Subliminal Marketing - What You See You May Not See! 15123
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16810
38 Customer Is King – Make The King Happy 24844
39 Marketing Strategies & Innovations In The Services Sector 14909
40 Segmentation Targeting & Positioning-Defining Product Lines 27496
41 Role Of Technology In Marketing 21160
42 How To Create Snob Effect In Marketing? 15099
43 Health Insurance: A Push Or A Pull Product? 11486
44 A Strategic Perspective Of Kerala Tourism 27248
45 Opportunities In Online Marketing 10559
46 Challenges Of Digital Marketing 19018
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10978
48 Then & Now - A Coke Story 14657
49 What's This App - Whatsapp Success Story! 25493
50 Flying High: What Keeps Indigo Going 11743
51 Brand Activation: Bringing Spirit Of Brands To Life 16425
52 Indian Rural Market: The Next Big Thing 24245
53 Oreo – Milky’s Favourite Cookie Turns 100 11081
54 The Happy Birds: Success Story of Angry Birds 12423
55 Tata Motors JLR - The Success Story 14862
56 An Analysis On Lux Beauty Soap 40534
57 Latest Trend In Marketing Environment: Viral Marketing 10201
58 Impact Of The ZooZoo Commercials For Value Added Services 16890
59 What Can We Learn From Strategy Games 14152
60 The Reverse of Marketing=De-Marketing 18019
61 Is There A Better Way To Sell To Rural Market 12801
62 Why & How Marketers Target Kids 15971
63 Disruptive Innovation: Strategist’s Dilemma 11418
64 Entry Strategies For Automobile Companies In African Markets 13915
65 Park Avenue I.Q: New Name In The World Of Deodorants 17076
66 Flipkart.com - The Success Saga 22195
67 Pester Power: The Influential Kids 12351
68 Destination Branding- How does it Work 13466
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15319
70 Dirty Marketing- Fighting brands unethically 11795
71 Hero Honda Rebranding to Hero MotoCorp 14696
72 Standardize or Localize- A better way to lead markets 12120
73 Critical Success Factors for Devising Strategies for Airline Players 19624
74 Mom and Pop Stores Score Over Giant Supermarkets 11600
75 Regional Aspiration Marketing- A Step Further 10936
76 Value and benefit- The customer perspective 14389
77 Merchandising- The Brand Building Strategy 10238
78 The ill-effects of Globalization 10438
79 Brand Ferrari - The Dream Machine 13368
80 Retail Industry : Boon or Bane ? 12935
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21181
82 Premium Brands- Prestige, Value and Quality 20685
83 JustDial: The Information and Business Listings Directory 24697
84 Corporate branding vs Product branding 13673
85 Sales vs Marketing - Do They complement or compete ? 29524
86 Is Advertising an art of Lying ? 16285
87 Glocalization-The McD and KFC Way ? 13098
88 Breakthrough Products: Entering a New World 25688
89 4 P's of Management 57029
90 Walt Disney: A Magical Brand 16821
91 Evaluating Advertisement Campaigns: Analyzing Customers 10775
92 Brand Manchester United : A Theatre of Dreams 10829
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12433
94 10 Reasons Why Airline Industry is Unique ? 49639
95 Role of Brand Ambassadors in Recession 10665
96 Reverse Pricing - Getting it Right ! 11882
97 Copyright & Trademark violations: Rural Marketing Success ? 15058
98 Premium Niche Marketing: Small World and Big Business 15538
99 Surrogate Advertising: Softly promoting hard products 10508
100 TATA Nano : Khushiyon Ki Chaabi 14868
101 Royal Enfield Bullet - The Indian Cult Brand ! 20329
102 Do Brands have finite lives ? 20277
103 Why Twitter is so successful ? 19978
104 M.R.P: Setting your own price ? 10674
105 The New Age Marketing Warfare ! 13110
 
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