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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22411
8 Fogg Deodorants- Capturing the Market 35344
9 E-commerce - Threat to Traditional Retail? 12522
10 Experience Gifting - A Boom in Gifting Industry 13482
11 Pester Power: Influence of Children in Purchase decision 12215
12 Marketing Through Mascot – Building Brand Identity 13028
13 Reebok’s Rebranding – A Comprehensive Analysis 22794
14 Hindustan Motors Ambassador - The End of an Era 15375
15 Click And Brick Of Bharat Matrimony 12723
16 Marketing 3.0 – Values Driven Marketing 15726
17 DRIP -The Marketing Communication Model 46804
18 How Titan Watches is Still a Market Leader-Brand Identity! 12874
19 Social Media Marketing - A Double Edge Sword 11917
20 Repackaging And Repositioning - Gaining Competitive Advantage 15847
21 Senior Citizens as Target Group 11847
22 Cause Related Marketing: Giving More Than Just Spare Change? 11831
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18479
24 Let’s Get Packing - Importance of Packaging 12127
25 Thums Up - A Thundering Success 15170
26 Rural Marketing: Challenges Opportunities and Beyond 22705
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22527
28 Creative Marketing Communication: Interactive Advertising Campaigns 11643
29 What is Shockvertising? 26702
30 Marketing Through Sports: The Evolution and Future 29504
31 Village Laundry Service, A Story Of The Start Up 12851
32 Being Flawsome - Ensuring Brand Loyalty 15466
33 Chanakya Niti And Marketing Strategies 20946
34 Royal Enfield Bullet - Felt The Thump! 11893
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23823
36 Subliminal Marketing - What You See You May Not See! 15374
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17165
38 Customer Is King – Make The King Happy 25126
39 Marketing Strategies & Innovations In The Services Sector 15234
40 Segmentation Targeting & Positioning-Defining Product Lines 27770
41 Role Of Technology In Marketing 21373
42 How To Create Snob Effect In Marketing? 15364
43 Health Insurance: A Push Or A Pull Product? 11684
44 A Strategic Perspective Of Kerala Tourism 27567
45 Opportunities In Online Marketing 10798
46 Challenges Of Digital Marketing 19533
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11209
48 Then & Now - A Coke Story 14919
49 What's This App - Whatsapp Success Story! 25736
50 Flying High: What Keeps Indigo Going 12003
51 Brand Activation: Bringing Spirit Of Brands To Life 16654
52 Indian Rural Market: The Next Big Thing 24474
53 Oreo – Milky’s Favourite Cookie Turns 100 11320
54 The Happy Birds: Success Story of Angry Birds 12751
55 Tata Motors JLR - The Success Story 15207
56 An Analysis On Lux Beauty Soap 41069
57 Latest Trend In Marketing Environment: Viral Marketing 10408
58 Impact Of The ZooZoo Commercials For Value Added Services 17278
59 What Can We Learn From Strategy Games 14365
60 The Reverse of Marketing=De-Marketing 18303
61 Is There A Better Way To Sell To Rural Market 13039
62 Why & How Marketers Target Kids 16345
63 Disruptive Innovation: Strategist’s Dilemma 11659
64 Entry Strategies For Automobile Companies In African Markets 14137
65 Park Avenue I.Q: New Name In The World Of Deodorants 17374
66 Flipkart.com - The Success Saga 22524
67 Pester Power: The Influential Kids 12657
68 Destination Branding- How does it Work 13690
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15556
70 Dirty Marketing- Fighting brands unethically 12051
71 Hero Honda Rebranding to Hero MotoCorp 14997
72 Standardize or Localize- A better way to lead markets 12373
73 Critical Success Factors for Devising Strategies for Airline Players 19906
74 Mom and Pop Stores Score Over Giant Supermarkets 11842
75 Regional Aspiration Marketing- A Step Further 11218
76 Value and benefit- The customer perspective 14597
77 Merchandising- The Brand Building Strategy 10471
78 The ill-effects of Globalization 10659
79 Brand Ferrari - The Dream Machine 13586
80 Retail Industry : Boon or Bane ? 13172
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21461
82 Premium Brands- Prestige, Value and Quality 21087
83 JustDial: The Information and Business Listings Directory 25109
84 Corporate branding vs Product branding 13962
85 Sales vs Marketing - Do They complement or compete ? 29854
86 Is Advertising an art of Lying ? 16529
87 Glocalization-The McD and KFC Way ? 13384
88 Breakthrough Products: Entering a New World 25993
89 4 P's of Management 57420
90 Walt Disney: A Magical Brand 17105
91 Evaluating Advertisement Campaigns: Analyzing Customers 11027
92 Brand Manchester United : A Theatre of Dreams 11143
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12732
94 10 Reasons Why Airline Industry is Unique ? 49978
95 Role of Brand Ambassadors in Recession 10955
96 Reverse Pricing - Getting it Right ! 12193
97 Copyright & Trademark violations: Rural Marketing Success ? 15353
98 Premium Niche Marketing: Small World and Big Business 15929
99 Surrogate Advertising: Softly promoting hard products 10778
100 TATA Nano : Khushiyon Ki Chaabi 15195
101 Royal Enfield Bullet - The Indian Cult Brand ! 20634
102 Do Brands have finite lives ? 20615
103 Why Twitter is so successful ? 20211
104 M.R.P: Setting your own price ? 10914
105 The New Age Marketing Warfare ! 13375
 
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