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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22375
8 Fogg Deodorants- Capturing the Market 35294
9 E-commerce - Threat to Traditional Retail? 12482
10 Experience Gifting - A Boom in Gifting Industry 13447
11 Pester Power: Influence of Children in Purchase decision 12176
12 Marketing Through Mascot – Building Brand Identity 12995
13 Reebok’s Rebranding – A Comprehensive Analysis 22759
14 Hindustan Motors Ambassador - The End of an Era 15327
15 Click And Brick Of Bharat Matrimony 12679
16 Marketing 3.0 – Values Driven Marketing 15687
17 DRIP -The Marketing Communication Model 46747
18 How Titan Watches is Still a Market Leader-Brand Identity! 12825
19 Social Media Marketing - A Double Edge Sword 11874
20 Repackaging And Repositioning - Gaining Competitive Advantage 15797
21 Senior Citizens as Target Group 11817
22 Cause Related Marketing: Giving More Than Just Spare Change? 11799
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18435
24 Let’s Get Packing - Importance of Packaging 12095
25 Thums Up - A Thundering Success 15110
26 Rural Marketing: Challenges Opportunities and Beyond 22671
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22497
28 Creative Marketing Communication: Interactive Advertising Campaigns 11607
29 What is Shockvertising? 26650
30 Marketing Through Sports: The Evolution and Future 29469
31 Village Laundry Service, A Story Of The Start Up 12788
32 Being Flawsome - Ensuring Brand Loyalty 15432
33 Chanakya Niti And Marketing Strategies 20907
34 Royal Enfield Bullet - Felt The Thump! 11855
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23772
36 Subliminal Marketing - What You See You May Not See! 15340
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17121
38 Customer Is King – Make The King Happy 25092
39 Marketing Strategies & Innovations In The Services Sector 15197
40 Segmentation Targeting & Positioning-Defining Product Lines 27732
41 Role Of Technology In Marketing 21348
42 How To Create Snob Effect In Marketing? 15334
43 Health Insurance: A Push Or A Pull Product? 11658
44 A Strategic Perspective Of Kerala Tourism 27530
45 Opportunities In Online Marketing 10768
46 Challenges Of Digital Marketing 19479
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11170
48 Then & Now - A Coke Story 14888
49 What's This App - Whatsapp Success Story! 25702
50 Flying High: What Keeps Indigo Going 11966
51 Brand Activation: Bringing Spirit Of Brands To Life 16614
52 Indian Rural Market: The Next Big Thing 24447
53 Oreo – Milky’s Favourite Cookie Turns 100 11294
54 The Happy Birds: Success Story of Angry Birds 12709
55 Tata Motors JLR - The Success Story 15157
56 An Analysis On Lux Beauty Soap 41019
57 Latest Trend In Marketing Environment: Viral Marketing 10385
58 Impact Of The ZooZoo Commercials For Value Added Services 17242
59 What Can We Learn From Strategy Games 14337
60 The Reverse of Marketing=De-Marketing 18267
61 Is There A Better Way To Sell To Rural Market 13014
62 Why & How Marketers Target Kids 16306
63 Disruptive Innovation: Strategist’s Dilemma 11624
64 Entry Strategies For Automobile Companies In African Markets 14111
65 Park Avenue I.Q: New Name In The World Of Deodorants 17338
66 Flipkart.com - The Success Saga 22486
67 Pester Power: The Influential Kids 12615
68 Destination Branding- How does it Work 13659
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15526
70 Dirty Marketing- Fighting brands unethically 12024
71 Hero Honda Rebranding to Hero MotoCorp 14952
72 Standardize or Localize- A better way to lead markets 12330
73 Critical Success Factors for Devising Strategies for Airline Players 19870
74 Mom and Pop Stores Score Over Giant Supermarkets 11816
75 Regional Aspiration Marketing- A Step Further 11183
76 Value and benefit- The customer perspective 14569
77 Merchandising- The Brand Building Strategy 10438
78 The ill-effects of Globalization 10628
79 Brand Ferrari - The Dream Machine 13560
80 Retail Industry : Boon or Bane ? 13141
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21421
82 Premium Brands- Prestige, Value and Quality 21041
83 JustDial: The Information and Business Listings Directory 25064
84 Corporate branding vs Product branding 13927
85 Sales vs Marketing - Do They complement or compete ? 29822
86 Is Advertising an art of Lying ? 16500
87 Glocalization-The McD and KFC Way ? 13350
88 Breakthrough Products: Entering a New World 25956
89 4 P's of Management 57387
90 Walt Disney: A Magical Brand 17074
91 Evaluating Advertisement Campaigns: Analyzing Customers 10992
92 Brand Manchester United : A Theatre of Dreams 11097
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12696
94 10 Reasons Why Airline Industry is Unique ? 49934
95 Role of Brand Ambassadors in Recession 10914
96 Reverse Pricing - Getting it Right ! 12146
97 Copyright & Trademark violations: Rural Marketing Success ? 15310
98 Premium Niche Marketing: Small World and Big Business 15871
99 Surrogate Advertising: Softly promoting hard products 10733
100 TATA Nano : Khushiyon Ki Chaabi 15145
101 Royal Enfield Bullet - The Indian Cult Brand ! 20583
102 Do Brands have finite lives ? 20583
103 Why Twitter is so successful ? 20182
104 M.R.P: Setting your own price ? 10883
105 The New Age Marketing Warfare ! 13339
 
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