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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22332
8 Fogg Deodorants- Capturing the Market 35241
9 E-commerce - Threat to Traditional Retail? 12455
10 Experience Gifting - A Boom in Gifting Industry 13413
11 Pester Power: Influence of Children in Purchase decision 12139
12 Marketing Through Mascot – Building Brand Identity 12961
13 Reebok’s Rebranding – A Comprehensive Analysis 22722
14 Hindustan Motors Ambassador - The End of an Era 15288
15 Click And Brick Of Bharat Matrimony 12648
16 Marketing 3.0 – Values Driven Marketing 15640
17 DRIP -The Marketing Communication Model 46699
18 How Titan Watches is Still a Market Leader-Brand Identity! 12786
19 Social Media Marketing - A Double Edge Sword 11846
20 Repackaging And Repositioning - Gaining Competitive Advantage 15760
21 Senior Citizens as Target Group 11793
22 Cause Related Marketing: Giving More Than Just Spare Change? 11761
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18395
24 Let’s Get Packing - Importance of Packaging 12058
25 Thums Up - A Thundering Success 15058
26 Rural Marketing: Challenges Opportunities and Beyond 22637
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22475
28 Creative Marketing Communication: Interactive Advertising Campaigns 11579
29 What is Shockvertising? 26594
30 Marketing Through Sports: The Evolution and Future 29433
31 Village Laundry Service, A Story Of The Start Up 12741
32 Being Flawsome - Ensuring Brand Loyalty 15406
33 Chanakya Niti And Marketing Strategies 20868
34 Royal Enfield Bullet - Felt The Thump! 11813
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23727
36 Subliminal Marketing - What You See You May Not See! 15309
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17075
38 Customer Is King – Make The King Happy 25059
39 Marketing Strategies & Innovations In The Services Sector 15163
40 Segmentation Targeting & Positioning-Defining Product Lines 27699
41 Role Of Technology In Marketing 21322
42 How To Create Snob Effect In Marketing? 15304
43 Health Insurance: A Push Or A Pull Product? 11637
44 A Strategic Perspective Of Kerala Tourism 27491
45 Opportunities In Online Marketing 10741
46 Challenges Of Digital Marketing 19409
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11147
48 Then & Now - A Coke Story 14854
49 What's This App - Whatsapp Success Story! 25673
50 Flying High: What Keeps Indigo Going 11936
51 Brand Activation: Bringing Spirit Of Brands To Life 16580
52 Indian Rural Market: The Next Big Thing 24417
53 Oreo – Milky’s Favourite Cookie Turns 100 11261
54 The Happy Birds: Success Story of Angry Birds 12664
55 Tata Motors JLR - The Success Story 15123
56 An Analysis On Lux Beauty Soap 40972
57 Latest Trend In Marketing Environment: Viral Marketing 10353
58 Impact Of The ZooZoo Commercials For Value Added Services 17208
59 What Can We Learn From Strategy Games 14308
60 The Reverse of Marketing=De-Marketing 18233
61 Is There A Better Way To Sell To Rural Market 12987
62 Why & How Marketers Target Kids 16270
63 Disruptive Innovation: Strategist’s Dilemma 11602
64 Entry Strategies For Automobile Companies In African Markets 14077
65 Park Avenue I.Q: New Name In The World Of Deodorants 17299
66 Flipkart.com - The Success Saga 22446
67 Pester Power: The Influential Kids 12585
68 Destination Branding- How does it Work 13629
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15498
70 Dirty Marketing- Fighting brands unethically 11986
71 Hero Honda Rebranding to Hero MotoCorp 14912
72 Standardize or Localize- A better way to lead markets 12298
73 Critical Success Factors for Devising Strategies for Airline Players 19838
74 Mom and Pop Stores Score Over Giant Supermarkets 11783
75 Regional Aspiration Marketing- A Step Further 11148
76 Value and benefit- The customer perspective 14541
77 Merchandising- The Brand Building Strategy 10409
78 The ill-effects of Globalization 10600
79 Brand Ferrari - The Dream Machine 13529
80 Retail Industry : Boon or Bane ? 13112
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21390
82 Premium Brands- Prestige, Value and Quality 20996
83 JustDial: The Information and Business Listings Directory 25026
84 Corporate branding vs Product branding 13890
85 Sales vs Marketing - Do They complement or compete ? 29787
86 Is Advertising an art of Lying ? 16471
87 Glocalization-The McD and KFC Way ? 13321
88 Breakthrough Products: Entering a New World 25925
89 4 P's of Management 57339
90 Walt Disney: A Magical Brand 17037
91 Evaluating Advertisement Campaigns: Analyzing Customers 10958
92 Brand Manchester United : A Theatre of Dreams 11057
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12655
94 10 Reasons Why Airline Industry is Unique ? 49881
95 Role of Brand Ambassadors in Recession 10876
96 Reverse Pricing - Getting it Right ! 12098
97 Copyright & Trademark violations: Rural Marketing Success ? 15268
98 Premium Niche Marketing: Small World and Big Business 15821
99 Surrogate Advertising: Softly promoting hard products 10696
100 TATA Nano : Khushiyon Ki Chaabi 15095
101 Royal Enfield Bullet - The Indian Cult Brand ! 20543
102 Do Brands have finite lives ? 20544
103 Why Twitter is so successful ? 20149
104 M.R.P: Setting your own price ? 10840
105 The New Age Marketing Warfare ! 13301
 
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