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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22539
8 Fogg Deodorants- Capturing the Market 35460
9 E-commerce - Threat to Traditional Retail? 12613
10 Experience Gifting - A Boom in Gifting Industry 13575
11 Pester Power: Influence of Children in Purchase decision 12304
12 Marketing Through Mascot – Building Brand Identity 13129
13 Reebok’s Rebranding – A Comprehensive Analysis 22922
14 Hindustan Motors Ambassador - The End of an Era 15558
15 Click And Brick Of Bharat Matrimony 12807
16 Marketing 3.0 – Values Driven Marketing 15837
17 DRIP -The Marketing Communication Model 46970
18 How Titan Watches is Still a Market Leader-Brand Identity! 12986
19 Social Media Marketing - A Double Edge Sword 11999
20 Repackaging And Repositioning - Gaining Competitive Advantage 15940
21 Senior Citizens as Target Group 11932
22 Cause Related Marketing: Giving More Than Just Spare Change? 11925
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18580
24 Let’s Get Packing - Importance of Packaging 12217
25 Thums Up - A Thundering Success 15296
26 Rural Marketing: Challenges Opportunities and Beyond 22820
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22604
28 Creative Marketing Communication: Interactive Advertising Campaigns 11747
29 What is Shockvertising? 26832
30 Marketing Through Sports: The Evolution and Future 29593
31 Village Laundry Service, A Story Of The Start Up 12986
32 Being Flawsome - Ensuring Brand Loyalty 15562
33 Chanakya Niti And Marketing Strategies 21037
34 Royal Enfield Bullet - Felt The Thump! 11988
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23933
36 Subliminal Marketing - What You See You May Not See! 15465
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17282
38 Customer Is King – Make The King Happy 25223
39 Marketing Strategies & Innovations In The Services Sector 15331
40 Segmentation Targeting & Positioning-Defining Product Lines 27883
41 Role Of Technology In Marketing 21449
42 How To Create Snob Effect In Marketing? 15488
43 Health Insurance: A Push Or A Pull Product? 11758
44 A Strategic Perspective Of Kerala Tourism 27677
45 Opportunities In Online Marketing 10890
46 Challenges Of Digital Marketing 19664
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11294
48 Then & Now - A Coke Story 15032
49 What's This App - Whatsapp Success Story! 25824
50 Flying High: What Keeps Indigo Going 12089
51 Brand Activation: Bringing Spirit Of Brands To Life 16740
52 Indian Rural Market: The Next Big Thing 24561
53 Oreo – Milky’s Favourite Cookie Turns 100 11415
54 The Happy Birds: Success Story of Angry Birds 12862
55 Tata Motors JLR - The Success Story 15323
56 An Analysis On Lux Beauty Soap 41207
57 Latest Trend In Marketing Environment: Viral Marketing 10492
58 Impact Of The ZooZoo Commercials For Value Added Services 17367
59 What Can We Learn From Strategy Games 14455
60 The Reverse of Marketing=De-Marketing 18407
61 Is There A Better Way To Sell To Rural Market 13121
62 Why & How Marketers Target Kids 16447
63 Disruptive Innovation: Strategist’s Dilemma 11745
64 Entry Strategies For Automobile Companies In African Markets 14229
65 Park Avenue I.Q: New Name In The World Of Deodorants 17468
66 Flipkart.com - The Success Saga 22628
67 Pester Power: The Influential Kids 12765
68 Destination Branding- How does it Work 13780
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15640
70 Dirty Marketing- Fighting brands unethically 12151
71 Hero Honda Rebranding to Hero MotoCorp 15134
72 Standardize or Localize- A better way to lead markets 12453
73 Critical Success Factors for Devising Strategies for Airline Players 19997
74 Mom and Pop Stores Score Over Giant Supermarkets 11950
75 Regional Aspiration Marketing- A Step Further 11308
76 Value and benefit- The customer perspective 14674
77 Merchandising- The Brand Building Strategy 10560
78 The ill-effects of Globalization 10744
79 Brand Ferrari - The Dream Machine 13695
80 Retail Industry : Boon or Bane ? 13269
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21562
82 Premium Brands- Prestige, Value and Quality 21227
83 JustDial: The Information and Business Listings Directory 25221
84 Corporate branding vs Product branding 14058
85 Sales vs Marketing - Do They complement or compete ? 29953
86 Is Advertising an art of Lying ? 16623
87 Glocalization-The McD and KFC Way ? 13480
88 Breakthrough Products: Entering a New World 26091
89 4 P's of Management 57517
90 Walt Disney: A Magical Brand 17202
91 Evaluating Advertisement Campaigns: Analyzing Customers 11116
92 Brand Manchester United : A Theatre of Dreams 11244
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12878
94 10 Reasons Why Airline Industry is Unique ? 50099
95 Role of Brand Ambassadors in Recession 11053
96 Reverse Pricing - Getting it Right ! 12302
97 Copyright & Trademark violations: Rural Marketing Success ? 15454
98 Premium Niche Marketing: Small World and Big Business 16048
99 Surrogate Advertising: Softly promoting hard products 10874
100 TATA Nano : Khushiyon Ki Chaabi 15310
101 Royal Enfield Bullet - The Indian Cult Brand ! 20810
102 Do Brands have finite lives ? 20690
103 Why Twitter is so successful ? 20276
104 M.R.P: Setting your own price ? 11001
105 The New Age Marketing Warfare ! 13456
 
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