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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22738
8 Fogg Deodorants- Capturing the Market 35671
9 E-commerce - Threat to Traditional Retail? 12712
10 Experience Gifting - A Boom in Gifting Industry 13713
11 Pester Power: Influence of Children in Purchase decision 12416
12 Marketing Through Mascot – Building Brand Identity 13295
13 Reebok’s Rebranding – A Comprehensive Analysis 23137
14 Hindustan Motors Ambassador - The End of an Era 15741
15 Click And Brick Of Bharat Matrimony 12980
16 Marketing 3.0 – Values Driven Marketing 15980
17 DRIP -The Marketing Communication Model 47168
18 How Titan Watches is Still a Market Leader-Brand Identity! 13153
19 Social Media Marketing - A Double Edge Sword 12110
20 Repackaging And Repositioning - Gaining Competitive Advantage 16053
21 Senior Citizens as Target Group 12054
22 Cause Related Marketing: Giving More Than Just Spare Change? 12033
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18724
24 Let’s Get Packing - Importance of Packaging 12336
25 Thums Up - A Thundering Success 15567
26 Rural Marketing: Challenges Opportunities and Beyond 22935
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22707
28 Creative Marketing Communication: Interactive Advertising Campaigns 11851
29 What is Shockvertising? 27038
30 Marketing Through Sports: The Evolution and Future 29708
31 Village Laundry Service, A Story Of The Start Up 13202
32 Being Flawsome - Ensuring Brand Loyalty 15696
33 Chanakya Niti And Marketing Strategies 21236
34 Royal Enfield Bullet - Felt The Thump! 12232
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24075
36 Subliminal Marketing - What You See You May Not See! 15574
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17406
38 Customer Is King – Make The King Happy 25348
39 Marketing Strategies & Innovations In The Services Sector 15453
40 Segmentation Targeting & Positioning-Defining Product Lines 28013
41 Role Of Technology In Marketing 21546
42 How To Create Snob Effect In Marketing? 15646
43 Health Insurance: A Push Or A Pull Product? 11865
44 A Strategic Perspective Of Kerala Tourism 27804
45 Opportunities In Online Marketing 11008
46 Challenges Of Digital Marketing 19840
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11426
48 Then & Now - A Coke Story 15213
49 What's This App - Whatsapp Success Story! 25947
50 Flying High: What Keeps Indigo Going 12247
51 Brand Activation: Bringing Spirit Of Brands To Life 16851
52 Indian Rural Market: The Next Big Thing 24687
53 Oreo – Milky’s Favourite Cookie Turns 100 11567
54 The Happy Birds: Success Story of Angry Birds 13030
55 Tata Motors JLR - The Success Story 15475
56 An Analysis On Lux Beauty Soap 41459
57 Latest Trend In Marketing Environment: Viral Marketing 10625
58 Impact Of The ZooZoo Commercials For Value Added Services 17495
59 What Can We Learn From Strategy Games 14548
60 The Reverse of Marketing=De-Marketing 18552
61 Is There A Better Way To Sell To Rural Market 13236
62 Why & How Marketers Target Kids 16608
63 Disruptive Innovation: Strategist’s Dilemma 11851
64 Entry Strategies For Automobile Companies In African Markets 14355
65 Park Avenue I.Q: New Name In The World Of Deodorants 17600
66 Flipkart.com - The Success Saga 22761
67 Pester Power: The Influential Kids 12902
68 Destination Branding- How does it Work 13896
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15771
70 Dirty Marketing- Fighting brands unethically 12272
71 Hero Honda Rebranding to Hero MotoCorp 15363
72 Standardize or Localize- A better way to lead markets 12565
73 Critical Success Factors for Devising Strategies for Airline Players 20118
74 Mom and Pop Stores Score Over Giant Supermarkets 12156
75 Regional Aspiration Marketing- A Step Further 11423
76 Value and benefit- The customer perspective 14787
77 Merchandising- The Brand Building Strategy 10663
78 The ill-effects of Globalization 10851
79 Brand Ferrari - The Dream Machine 13819
80 Retail Industry : Boon or Bane ? 13375
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21701
82 Premium Brands- Prestige, Value and Quality 21461
83 JustDial: The Information and Business Listings Directory 25385
84 Corporate branding vs Product branding 14172
85 Sales vs Marketing - Do They complement or compete ? 30078
86 Is Advertising an art of Lying ? 16766
87 Glocalization-The McD and KFC Way ? 13622
88 Breakthrough Products: Entering a New World 26217
89 4 P's of Management 57673
90 Walt Disney: A Magical Brand 17323
91 Evaluating Advertisement Campaigns: Analyzing Customers 11223
92 Brand Manchester United : A Theatre of Dreams 11386
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13042
94 10 Reasons Why Airline Industry is Unique ? 50248
95 Role of Brand Ambassadors in Recession 11179
96 Reverse Pricing - Getting it Right ! 12442
97 Copyright & Trademark violations: Rural Marketing Success ? 15586
98 Premium Niche Marketing: Small World and Big Business 16205
99 Surrogate Advertising: Softly promoting hard products 11018
100 TATA Nano : Khushiyon Ki Chaabi 15494
101 Royal Enfield Bullet - The Indian Cult Brand ! 21111
102 Do Brands have finite lives ? 20804
103 Why Twitter is so successful ? 20381
104 M.R.P: Setting your own price ? 11121
105 The New Age Marketing Warfare ! 13588
 
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