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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22388
8 Fogg Deodorants- Capturing the Market 35314
9 E-commerce - Threat to Traditional Retail? 12495
10 Experience Gifting - A Boom in Gifting Industry 13459
11 Pester Power: Influence of Children in Purchase decision 12187
12 Marketing Through Mascot – Building Brand Identity 13008
13 Reebok’s Rebranding – A Comprehensive Analysis 22772
14 Hindustan Motors Ambassador - The End of an Era 15343
15 Click And Brick Of Bharat Matrimony 12694
16 Marketing 3.0 – Values Driven Marketing 15700
17 DRIP -The Marketing Communication Model 46767
18 How Titan Watches is Still a Market Leader-Brand Identity! 12841
19 Social Media Marketing - A Double Edge Sword 11888
20 Repackaging And Repositioning - Gaining Competitive Advantage 15811
21 Senior Citizens as Target Group 11828
22 Cause Related Marketing: Giving More Than Just Spare Change? 11809
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18448
24 Let’s Get Packing - Importance of Packaging 12110
25 Thums Up - A Thundering Success 15131
26 Rural Marketing: Challenges Opportunities and Beyond 22683
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22510
28 Creative Marketing Communication: Interactive Advertising Campaigns 11618
29 What is Shockvertising? 26672
30 Marketing Through Sports: The Evolution and Future 29480
31 Village Laundry Service, A Story Of The Start Up 12806
32 Being Flawsome - Ensuring Brand Loyalty 15446
33 Chanakya Niti And Marketing Strategies 20917
34 Royal Enfield Bullet - Felt The Thump! 11867
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23791
36 Subliminal Marketing - What You See You May Not See! 15350
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17136
38 Customer Is King – Make The King Happy 25101
39 Marketing Strategies & Innovations In The Services Sector 15210
40 Segmentation Targeting & Positioning-Defining Product Lines 27741
41 Role Of Technology In Marketing 21356
42 How To Create Snob Effect In Marketing? 15341
43 Health Insurance: A Push Or A Pull Product? 11667
44 A Strategic Perspective Of Kerala Tourism 27541
45 Opportunities In Online Marketing 10778
46 Challenges Of Digital Marketing 19497
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11186
48 Then & Now - A Coke Story 14899
49 What's This App - Whatsapp Success Story! 25714
50 Flying High: What Keeps Indigo Going 11976
51 Brand Activation: Bringing Spirit Of Brands To Life 16630
52 Indian Rural Market: The Next Big Thing 24457
53 Oreo – Milky’s Favourite Cookie Turns 100 11303
54 The Happy Birds: Success Story of Angry Birds 12723
55 Tata Motors JLR - The Success Story 15174
56 An Analysis On Lux Beauty Soap 41035
57 Latest Trend In Marketing Environment: Viral Marketing 10392
58 Impact Of The ZooZoo Commercials For Value Added Services 17256
59 What Can We Learn From Strategy Games 14347
60 The Reverse of Marketing=De-Marketing 18279
61 Is There A Better Way To Sell To Rural Market 13024
62 Why & How Marketers Target Kids 16321
63 Disruptive Innovation: Strategist’s Dilemma 11638
64 Entry Strategies For Automobile Companies In African Markets 14119
65 Park Avenue I.Q: New Name In The World Of Deodorants 17350
66 Flipkart.com - The Success Saga 22504
67 Pester Power: The Influential Kids 12629
68 Destination Branding- How does it Work 13669
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15538
70 Dirty Marketing- Fighting brands unethically 12035
71 Hero Honda Rebranding to Hero MotoCorp 14966
72 Standardize or Localize- A better way to lead markets 12345
73 Critical Success Factors for Devising Strategies for Airline Players 19883
74 Mom and Pop Stores Score Over Giant Supermarkets 11823
75 Regional Aspiration Marketing- A Step Further 11196
76 Value and benefit- The customer perspective 14582
77 Merchandising- The Brand Building Strategy 10451
78 The ill-effects of Globalization 10641
79 Brand Ferrari - The Dream Machine 13571
80 Retail Industry : Boon or Bane ? 13155
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21437
82 Premium Brands- Prestige, Value and Quality 21058
83 JustDial: The Information and Business Listings Directory 25083
84 Corporate branding vs Product branding 13938
85 Sales vs Marketing - Do They complement or compete ? 29835
86 Is Advertising an art of Lying ? 16513
87 Glocalization-The McD and KFC Way ? 13361
88 Breakthrough Products: Entering a New World 25970
89 4 P's of Management 57399
90 Walt Disney: A Magical Brand 17086
91 Evaluating Advertisement Campaigns: Analyzing Customers 11006
92 Brand Manchester United : A Theatre of Dreams 11111
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12710
94 10 Reasons Why Airline Industry is Unique ? 49949
95 Role of Brand Ambassadors in Recession 10929
96 Reverse Pricing - Getting it Right ! 12158
97 Copyright & Trademark violations: Rural Marketing Success ? 15323
98 Premium Niche Marketing: Small World and Big Business 15892
99 Surrogate Advertising: Softly promoting hard products 10746
100 TATA Nano : Khushiyon Ki Chaabi 15161
101 Royal Enfield Bullet - The Indian Cult Brand ! 20596
102 Do Brands have finite lives ? 20591
103 Why Twitter is so successful ? 20191
104 M.R.P: Setting your own price ? 10893
105 The New Age Marketing Warfare ! 13350
 
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