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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22731
8 Fogg Deodorants- Capturing the Market 35662
9 E-commerce - Threat to Traditional Retail? 12709
10 Experience Gifting - A Boom in Gifting Industry 13710
11 Pester Power: Influence of Children in Purchase decision 12412
12 Marketing Through Mascot – Building Brand Identity 13286
13 Reebok’s Rebranding – A Comprehensive Analysis 23131
14 Hindustan Motors Ambassador - The End of an Era 15737
15 Click And Brick Of Bharat Matrimony 12974
16 Marketing 3.0 – Values Driven Marketing 15975
17 DRIP -The Marketing Communication Model 47163
18 How Titan Watches is Still a Market Leader-Brand Identity! 13146
19 Social Media Marketing - A Double Edge Sword 12105
20 Repackaging And Repositioning - Gaining Competitive Advantage 16049
21 Senior Citizens as Target Group 12049
22 Cause Related Marketing: Giving More Than Just Spare Change? 12029
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18720
24 Let’s Get Packing - Importance of Packaging 12332
25 Thums Up - A Thundering Success 15561
26 Rural Marketing: Challenges Opportunities and Beyond 22930
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22704
28 Creative Marketing Communication: Interactive Advertising Campaigns 11846
29 What is Shockvertising? 27034
30 Marketing Through Sports: The Evolution and Future 29703
31 Village Laundry Service, A Story Of The Start Up 13195
32 Being Flawsome - Ensuring Brand Loyalty 15691
33 Chanakya Niti And Marketing Strategies 21227
34 Royal Enfield Bullet - Felt The Thump! 12222
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24070
36 Subliminal Marketing - What You See You May Not See! 15569
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17402
38 Customer Is King – Make The King Happy 25344
39 Marketing Strategies & Innovations In The Services Sector 15444
40 Segmentation Targeting & Positioning-Defining Product Lines 28009
41 Role Of Technology In Marketing 21543
42 How To Create Snob Effect In Marketing? 15639
43 Health Insurance: A Push Or A Pull Product? 11862
44 A Strategic Perspective Of Kerala Tourism 27800
45 Opportunities In Online Marketing 11002
46 Challenges Of Digital Marketing 19834
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11420
48 Then & Now - A Coke Story 15207
49 What's This App - Whatsapp Success Story! 25944
50 Flying High: What Keeps Indigo Going 12240
51 Brand Activation: Bringing Spirit Of Brands To Life 16849
52 Indian Rural Market: The Next Big Thing 24683
53 Oreo – Milky’s Favourite Cookie Turns 100 11562
54 The Happy Birds: Success Story of Angry Birds 13025
55 Tata Motors JLR - The Success Story 15470
56 An Analysis On Lux Beauty Soap 41455
57 Latest Trend In Marketing Environment: Viral Marketing 10621
58 Impact Of The ZooZoo Commercials For Value Added Services 17488
59 What Can We Learn From Strategy Games 14543
60 The Reverse of Marketing=De-Marketing 18549
61 Is There A Better Way To Sell To Rural Market 13232
62 Why & How Marketers Target Kids 16605
63 Disruptive Innovation: Strategist’s Dilemma 11846
64 Entry Strategies For Automobile Companies In African Markets 14351
65 Park Avenue I.Q: New Name In The World Of Deodorants 17596
66 Flipkart.com - The Success Saga 22756
67 Pester Power: The Influential Kids 12896
68 Destination Branding- How does it Work 13892
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15767
70 Dirty Marketing- Fighting brands unethically 12267
71 Hero Honda Rebranding to Hero MotoCorp 15357
72 Standardize or Localize- A better way to lead markets 12562
73 Critical Success Factors for Devising Strategies for Airline Players 20116
74 Mom and Pop Stores Score Over Giant Supermarkets 12147
75 Regional Aspiration Marketing- A Step Further 11418
76 Value and benefit- The customer perspective 14783
77 Merchandising- The Brand Building Strategy 10659
78 The ill-effects of Globalization 10847
79 Brand Ferrari - The Dream Machine 13816
80 Retail Industry : Boon or Bane ? 13371
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21696
82 Premium Brands- Prestige, Value and Quality 21456
83 JustDial: The Information and Business Listings Directory 25379
84 Corporate branding vs Product branding 14168
85 Sales vs Marketing - Do They complement or compete ? 30073
86 Is Advertising an art of Lying ? 16762
87 Glocalization-The McD and KFC Way ? 13618
88 Breakthrough Products: Entering a New World 26213
89 4 P's of Management 57666
90 Walt Disney: A Magical Brand 17318
91 Evaluating Advertisement Campaigns: Analyzing Customers 11220
92 Brand Manchester United : A Theatre of Dreams 11382
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13034
94 10 Reasons Why Airline Industry is Unique ? 50244
95 Role of Brand Ambassadors in Recession 11176
96 Reverse Pricing - Getting it Right ! 12438
97 Copyright & Trademark violations: Rural Marketing Success ? 15583
98 Premium Niche Marketing: Small World and Big Business 16200
99 Surrogate Advertising: Softly promoting hard products 11011
100 TATA Nano : Khushiyon Ki Chaabi 15491
101 Royal Enfield Bullet - The Indian Cult Brand ! 21106
102 Do Brands have finite lives ? 20800
103 Why Twitter is so successful ? 20379
104 M.R.P: Setting your own price ? 11117
105 The New Age Marketing Warfare ! 13584
 
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