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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21829
8 Fogg Deodorants- Capturing the Market 34684
9 E-commerce - Threat to Traditional Retail? 12055
10 Experience Gifting - A Boom in Gifting Industry 13127
11 Pester Power: Influence of Children in Purchase decision 11667
12 Marketing Through Mascot – Building Brand Identity 12595
13 Reebok’s Rebranding – A Comprehensive Analysis 21933
14 Hindustan Motors Ambassador - The End of an Era 14808
15 Click And Brick Of Bharat Matrimony 12197
16 Marketing 3.0 – Values Driven Marketing 15004
17 DRIP -The Marketing Communication Model 45844
18 How Titan Watches is Still a Market Leader-Brand Identity! 12343
19 Social Media Marketing - A Double Edge Sword 11514
20 Repackaging And Repositioning - Gaining Competitive Advantage 15360
21 Senior Citizens as Target Group 11384
22 Cause Related Marketing: Giving More Than Just Spare Change? 11406
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17906
24 Let’s Get Packing - Importance of Packaging 11763
25 Thums Up - A Thundering Success 14441
26 Rural Marketing: Challenges Opportunities and Beyond 22250
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22173
28 Creative Marketing Communication: Interactive Advertising Campaigns 11223
29 What is Shockvertising? 26034
30 Marketing Through Sports: The Evolution and Future 29117
31 Village Laundry Service, A Story Of The Start Up 12156
32 Being Flawsome - Ensuring Brand Loyalty 15015
33 Chanakya Niti And Marketing Strategies 20467
34 Royal Enfield Bullet - Felt The Thump! 11327
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23132
36 Subliminal Marketing - What You See You May Not See! 14978
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16582
38 Customer Is King – Make The King Happy 24573
39 Marketing Strategies & Innovations In The Services Sector 14668
40 Segmentation Targeting & Positioning-Defining Product Lines 27299
41 Role Of Technology In Marketing 21041
42 How To Create Snob Effect In Marketing? 14929
43 Health Insurance: A Push Or A Pull Product? 11333
44 A Strategic Perspective Of Kerala Tourism 27053
45 Opportunities In Online Marketing 10440
46 Challenges Of Digital Marketing 18759
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10814
48 Then & Now - A Coke Story 14494
49 What's This App - Whatsapp Success Story! 25366
50 Flying High: What Keeps Indigo Going 11547
51 Brand Activation: Bringing Spirit Of Brands To Life 16254
52 Indian Rural Market: The Next Big Thing 24110
53 Oreo – Milky’s Favourite Cookie Turns 100 10917
54 The Happy Birds: Success Story of Angry Birds 12137
55 Tata Motors JLR - The Success Story 14659
56 An Analysis On Lux Beauty Soap 40145
57 Latest Trend In Marketing Environment: Viral Marketing 10078
58 Impact Of The ZooZoo Commercials For Value Added Services 16697
59 What Can We Learn From Strategy Games 14042
60 The Reverse of Marketing=De-Marketing 17740
61 Is There A Better Way To Sell To Rural Market 12613
62 Why & How Marketers Target Kids 15738
63 Disruptive Innovation: Strategist’s Dilemma 11219
64 Entry Strategies For Automobile Companies In African Markets 13793
65 Park Avenue I.Q: New Name In The World Of Deodorants 16941
66 Flipkart.com - The Success Saga 22017
67 Pester Power: The Influential Kids 12166
68 Destination Branding- How does it Work 13341
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15151
70 Dirty Marketing- Fighting brands unethically 11607
71 Hero Honda Rebranding to Hero MotoCorp 14437
72 Standardize or Localize- A better way to lead markets 11939
73 Critical Success Factors for Devising Strategies for Airline Players 19379
74 Mom and Pop Stores Score Over Giant Supermarkets 11448
75 Regional Aspiration Marketing- A Step Further 10781
76 Value and benefit- The customer perspective 14260
77 Merchandising- The Brand Building Strategy 10114
78 The ill-effects of Globalization 10324
79 Brand Ferrari - The Dream Machine 13200
80 Retail Industry : Boon or Bane ? 12799
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20991
82 Premium Brands- Prestige, Value and Quality 20355
83 JustDial: The Information and Business Listings Directory 24397
84 Corporate branding vs Product branding 13523
85 Sales vs Marketing - Do They complement or compete ? 29288
86 Is Advertising an art of Lying ? 16143
87 Glocalization-The McD and KFC Way ? 12925
88 Breakthrough Products: Entering a New World 25528
89 4 P's of Management 56802
90 Walt Disney: A Magical Brand 16615
91 Evaluating Advertisement Campaigns: Analyzing Customers 10610
92 Brand Manchester United : A Theatre of Dreams 10656
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12285
94 10 Reasons Why Airline Industry is Unique ? 49363
95 Role of Brand Ambassadors in Recession 10473
96 Reverse Pricing - Getting it Right ! 11706
97 Copyright & Trademark violations: Rural Marketing Success ? 14907
98 Premium Niche Marketing: Small World and Big Business 15320
99 Surrogate Advertising: Softly promoting hard products 10388
100 TATA Nano : Khushiyon Ki Chaabi 14688
101 Royal Enfield Bullet - The Indian Cult Brand ! 20117
102 Do Brands have finite lives ? 20128
103 Why Twitter is so successful ? 19817
104 M.R.P: Setting your own price ? 10509
105 The New Age Marketing Warfare ! 12968
 
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