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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22296
8 Fogg Deodorants- Capturing the Market 35189
9 E-commerce - Threat to Traditional Retail? 12421
10 Experience Gifting - A Boom in Gifting Industry 13384
11 Pester Power: Influence of Children in Purchase decision 12104
12 Marketing Through Mascot – Building Brand Identity 12930
13 Reebok’s Rebranding – A Comprehensive Analysis 22675
14 Hindustan Motors Ambassador - The End of an Era 15249
15 Click And Brick Of Bharat Matrimony 12615
16 Marketing 3.0 – Values Driven Marketing 15599
17 DRIP -The Marketing Communication Model 46642
18 How Titan Watches is Still a Market Leader-Brand Identity! 12747
19 Social Media Marketing - A Double Edge Sword 11812
20 Repackaging And Repositioning - Gaining Competitive Advantage 15728
21 Senior Citizens as Target Group 11759
22 Cause Related Marketing: Giving More Than Just Spare Change? 11728
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18349
24 Let’s Get Packing - Importance of Packaging 12029
25 Thums Up - A Thundering Success 15017
26 Rural Marketing: Challenges Opportunities and Beyond 22607
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22440
28 Creative Marketing Communication: Interactive Advertising Campaigns 11546
29 What is Shockvertising? 26549
30 Marketing Through Sports: The Evolution and Future 29406
31 Village Laundry Service, A Story Of The Start Up 12681
32 Being Flawsome - Ensuring Brand Loyalty 15360
33 Chanakya Niti And Marketing Strategies 20833
34 Royal Enfield Bullet - Felt The Thump! 11785
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23690
36 Subliminal Marketing - What You See You May Not See! 15283
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17034
38 Customer Is King – Make The King Happy 25024
39 Marketing Strategies & Innovations In The Services Sector 15128
40 Segmentation Targeting & Positioning-Defining Product Lines 27668
41 Role Of Technology In Marketing 21293
42 How To Create Snob Effect In Marketing? 15271
43 Health Insurance: A Push Or A Pull Product? 11610
44 A Strategic Perspective Of Kerala Tourism 27451
45 Opportunities In Online Marketing 10715
46 Challenges Of Digital Marketing 19348
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11122
48 Then & Now - A Coke Story 14822
49 What's This App - Whatsapp Success Story! 25646
50 Flying High: What Keeps Indigo Going 11907
51 Brand Activation: Bringing Spirit Of Brands To Life 16562
52 Indian Rural Market: The Next Big Thing 24379
53 Oreo – Milky’s Favourite Cookie Turns 100 11231
54 The Happy Birds: Success Story of Angry Birds 12622
55 Tata Motors JLR - The Success Story 15070
56 An Analysis On Lux Beauty Soap 40914
57 Latest Trend In Marketing Environment: Viral Marketing 10327
58 Impact Of The ZooZoo Commercials For Value Added Services 17165
59 What Can We Learn From Strategy Games 14283
60 The Reverse of Marketing=De-Marketing 18200
61 Is There A Better Way To Sell To Rural Market 12953
62 Why & How Marketers Target Kids 16220
63 Disruptive Innovation: Strategist’s Dilemma 11570
64 Entry Strategies For Automobile Companies In African Markets 14048
65 Park Avenue I.Q: New Name In The World Of Deodorants 17256
66 Flipkart.com - The Success Saga 22410
67 Pester Power: The Influential Kids 12550
68 Destination Branding- How does it Work 13603
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15464
70 Dirty Marketing- Fighting brands unethically 11947
71 Hero Honda Rebranding to Hero MotoCorp 14876
72 Standardize or Localize- A better way to lead markets 12267
73 Critical Success Factors for Devising Strategies for Airline Players 19804
74 Mom and Pop Stores Score Over Giant Supermarkets 11749
75 Regional Aspiration Marketing- A Step Further 11112
76 Value and benefit- The customer perspective 14512
77 Merchandising- The Brand Building Strategy 10380
78 The ill-effects of Globalization 10571
79 Brand Ferrari - The Dream Machine 13501
80 Retail Industry : Boon or Bane ? 13073
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21353
82 Premium Brands- Prestige, Value and Quality 20957
83 JustDial: The Information and Business Listings Directory 24991
84 Corporate branding vs Product branding 13848
85 Sales vs Marketing - Do They complement or compete ? 29731
86 Is Advertising an art of Lying ? 16436
87 Glocalization-The McD and KFC Way ? 13283
88 Breakthrough Products: Entering a New World 25890
89 4 P's of Management 57288
90 Walt Disney: A Magical Brand 16995
91 Evaluating Advertisement Campaigns: Analyzing Customers 10930
92 Brand Manchester United : A Theatre of Dreams 11024
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12621
94 10 Reasons Why Airline Industry is Unique ? 49844
95 Role of Brand Ambassadors in Recession 10839
96 Reverse Pricing - Getting it Right ! 12065
97 Copyright & Trademark violations: Rural Marketing Success ? 15229
98 Premium Niche Marketing: Small World and Big Business 15783
99 Surrogate Advertising: Softly promoting hard products 10668
100 TATA Nano : Khushiyon Ki Chaabi 15060
101 Royal Enfield Bullet - The Indian Cult Brand ! 20506
102 Do Brands have finite lives ? 20499
103 Why Twitter is so successful ? 20120
104 M.R.P: Setting your own price ? 10814
105 The New Age Marketing Warfare ! 13273
 
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