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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22210
8 Fogg Deodorants- Capturing the Market 35049
9 E-commerce - Threat to Traditional Retail? 12347
10 Experience Gifting - A Boom in Gifting Industry 13321
11 Pester Power: Influence of Children in Purchase decision 11999
12 Marketing Through Mascot – Building Brand Identity 12847
13 Reebok’s Rebranding – A Comprehensive Analysis 22545
14 Hindustan Motors Ambassador - The End of an Era 15132
15 Click And Brick Of Bharat Matrimony 12525
16 Marketing 3.0 – Values Driven Marketing 15468
17 DRIP -The Marketing Communication Model 46419
18 How Titan Watches is Still a Market Leader-Brand Identity! 12647
19 Social Media Marketing - A Double Edge Sword 11724
20 Repackaging And Repositioning - Gaining Competitive Advantage 15642
21 Senior Citizens as Target Group 11688
22 Cause Related Marketing: Giving More Than Just Spare Change? 11645
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18254
24 Let’s Get Packing - Importance of Packaging 11961
25 Thums Up - A Thundering Success 14890
26 Rural Marketing: Challenges Opportunities and Beyond 22529
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22373
28 Creative Marketing Communication: Interactive Advertising Campaigns 11472
29 What is Shockvertising? 26437
30 Marketing Through Sports: The Evolution and Future 29326
31 Village Laundry Service, A Story Of The Start Up 12558
32 Being Flawsome - Ensuring Brand Loyalty 15235
33 Chanakya Niti And Marketing Strategies 20752
34 Royal Enfield Bullet - Felt The Thump! 11680
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23574
36 Subliminal Marketing - What You See You May Not See! 15198
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16930
38 Customer Is King – Make The King Happy 24940
39 Marketing Strategies & Innovations In The Services Sector 15022
40 Segmentation Targeting & Positioning-Defining Product Lines 27589
41 Role Of Technology In Marketing 21230
42 How To Create Snob Effect In Marketing? 15191
43 Health Insurance: A Push Or A Pull Product? 11549
44 A Strategic Perspective Of Kerala Tourism 27358
45 Opportunities In Online Marketing 10637
46 Challenges Of Digital Marketing 19189
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11063
48 Then & Now - A Coke Story 14744
49 What's This App - Whatsapp Success Story! 25563
50 Flying High: What Keeps Indigo Going 11829
51 Brand Activation: Bringing Spirit Of Brands To Life 16494
52 Indian Rural Market: The Next Big Thing 24318
53 Oreo – Milky’s Favourite Cookie Turns 100 11155
54 The Happy Birds: Success Story of Angry Birds 12525
55 Tata Motors JLR - The Success Story 14939
56 An Analysis On Lux Beauty Soap 40748
57 Latest Trend In Marketing Environment: Viral Marketing 10266
58 Impact Of The ZooZoo Commercials For Value Added Services 16991
59 What Can We Learn From Strategy Games 14215
60 The Reverse of Marketing=De-Marketing 18111
61 Is There A Better Way To Sell To Rural Market 12886
62 Why & How Marketers Target Kids 16087
63 Disruptive Innovation: Strategist’s Dilemma 11502
64 Entry Strategies For Automobile Companies In African Markets 13984
65 Park Avenue I.Q: New Name In The World Of Deodorants 17162
66 Flipkart.com - The Success Saga 22322
67 Pester Power: The Influential Kids 12449
68 Destination Branding- How does it Work 13536
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15395
70 Dirty Marketing- Fighting brands unethically 11877
71 Hero Honda Rebranding to Hero MotoCorp 14788
72 Standardize or Localize- A better way to lead markets 12194
73 Critical Success Factors for Devising Strategies for Airline Players 19717
74 Mom and Pop Stores Score Over Giant Supermarkets 11682
75 Regional Aspiration Marketing- A Step Further 11010
76 Value and benefit- The customer perspective 14452
77 Merchandising- The Brand Building Strategy 10309
78 The ill-effects of Globalization 10499
79 Brand Ferrari - The Dream Machine 13432
80 Retail Industry : Boon or Bane ? 12996
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21270
82 Premium Brands- Prestige, Value and Quality 20833
83 JustDial: The Information and Business Listings Directory 24855
84 Corporate branding vs Product branding 13767
85 Sales vs Marketing - Do They complement or compete ? 29628
86 Is Advertising an art of Lying ? 16361
87 Glocalization-The McD and KFC Way ? 13197
88 Breakthrough Products: Entering a New World 25784
89 4 P's of Management 57149
90 Walt Disney: A Magical Brand 16891
91 Evaluating Advertisement Campaigns: Analyzing Customers 10865
92 Brand Manchester United : A Theatre of Dreams 10924
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12520
94 10 Reasons Why Airline Industry is Unique ? 49736
95 Role of Brand Ambassadors in Recession 10745
96 Reverse Pricing - Getting it Right ! 11963
97 Copyright & Trademark violations: Rural Marketing Success ? 15140
98 Premium Niche Marketing: Small World and Big Business 15661
99 Surrogate Advertising: Softly promoting hard products 10580
100 TATA Nano : Khushiyon Ki Chaabi 14961
101 Royal Enfield Bullet - The Indian Cult Brand ! 20412
102 Do Brands have finite lives ? 20354
103 Why Twitter is so successful ? 20040
104 M.R.P: Setting your own price ? 10732
105 The New Age Marketing Warfare ! 13182
 
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