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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22231
8 Fogg Deodorants- Capturing the Market 35085
9 E-commerce - Threat to Traditional Retail? 12364
10 Experience Gifting - A Boom in Gifting Industry 13335
11 Pester Power: Influence of Children in Purchase decision 12027
12 Marketing Through Mascot – Building Brand Identity 12872
13 Reebok’s Rebranding – A Comprehensive Analysis 22578
14 Hindustan Motors Ambassador - The End of an Era 15161
15 Click And Brick Of Bharat Matrimony 12549
16 Marketing 3.0 – Values Driven Marketing 15506
17 DRIP -The Marketing Communication Model 46478
18 How Titan Watches is Still a Market Leader-Brand Identity! 12675
19 Social Media Marketing - A Double Edge Sword 11746
20 Repackaging And Repositioning - Gaining Competitive Advantage 15669
21 Senior Citizens as Target Group 11708
22 Cause Related Marketing: Giving More Than Just Spare Change? 11668
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18283
24 Let’s Get Packing - Importance of Packaging 11982
25 Thums Up - A Thundering Success 14924
26 Rural Marketing: Challenges Opportunities and Beyond 22546
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22393
28 Creative Marketing Communication: Interactive Advertising Campaigns 11487
29 What is Shockvertising? 26469
30 Marketing Through Sports: The Evolution and Future 29346
31 Village Laundry Service, A Story Of The Start Up 12587
32 Being Flawsome - Ensuring Brand Loyalty 15270
33 Chanakya Niti And Marketing Strategies 20783
34 Royal Enfield Bullet - Felt The Thump! 11713
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23609
36 Subliminal Marketing - What You See You May Not See! 15220
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16961
38 Customer Is King – Make The King Happy 24959
39 Marketing Strategies & Innovations In The Services Sector 15047
40 Segmentation Targeting & Positioning-Defining Product Lines 27610
41 Role Of Technology In Marketing 21241
42 How To Create Snob Effect In Marketing? 15210
43 Health Insurance: A Push Or A Pull Product? 11566
44 A Strategic Perspective Of Kerala Tourism 27384
45 Opportunities In Online Marketing 10650
46 Challenges Of Digital Marketing 19238
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11081
48 Then & Now - A Coke Story 14762
49 What's This App - Whatsapp Success Story! 25588
50 Flying High: What Keeps Indigo Going 11852
51 Brand Activation: Bringing Spirit Of Brands To Life 16511
52 Indian Rural Market: The Next Big Thing 24335
53 Oreo – Milky’s Favourite Cookie Turns 100 11172
54 The Happy Birds: Success Story of Angry Birds 12554
55 Tata Motors JLR - The Success Story 14976
56 An Analysis On Lux Beauty Soap 40791
57 Latest Trend In Marketing Environment: Viral Marketing 10282
58 Impact Of The ZooZoo Commercials For Value Added Services 17037
59 What Can We Learn From Strategy Games 14232
60 The Reverse of Marketing=De-Marketing 18133
61 Is There A Better Way To Sell To Rural Market 12909
62 Why & How Marketers Target Kids 16119
63 Disruptive Innovation: Strategist’s Dilemma 11521
64 Entry Strategies For Automobile Companies In African Markets 14001
65 Park Avenue I.Q: New Name In The World Of Deodorants 17181
66 Flipkart.com - The Success Saga 22353
67 Pester Power: The Influential Kids 12479
68 Destination Branding- How does it Work 13555
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15411
70 Dirty Marketing- Fighting brands unethically 11898
71 Hero Honda Rebranding to Hero MotoCorp 14819
72 Standardize or Localize- A better way to lead markets 12216
73 Critical Success Factors for Devising Strategies for Airline Players 19741
74 Mom and Pop Stores Score Over Giant Supermarkets 11695
75 Regional Aspiration Marketing- A Step Further 11031
76 Value and benefit- The customer perspective 14470
77 Merchandising- The Brand Building Strategy 10328
78 The ill-effects of Globalization 10518
79 Brand Ferrari - The Dream Machine 13447
80 Retail Industry : Boon or Bane ? 13017
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21295
82 Premium Brands- Prestige, Value and Quality 20865
83 JustDial: The Information and Business Listings Directory 24907
84 Corporate branding vs Product branding 13787
85 Sales vs Marketing - Do They complement or compete ? 29658
86 Is Advertising an art of Lying ? 16382
87 Glocalization-The McD and KFC Way ? 13223
88 Breakthrough Products: Entering a New World 25811
89 4 P's of Management 57184
90 Walt Disney: A Magical Brand 16916
91 Evaluating Advertisement Campaigns: Analyzing Customers 10881
92 Brand Manchester United : A Theatre of Dreams 10949
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12552
94 10 Reasons Why Airline Industry is Unique ? 49765
95 Role of Brand Ambassadors in Recession 10769
96 Reverse Pricing - Getting it Right ! 11986
97 Copyright & Trademark violations: Rural Marketing Success ? 15159
98 Premium Niche Marketing: Small World and Big Business 15692
99 Surrogate Advertising: Softly promoting hard products 10606
100 TATA Nano : Khushiyon Ki Chaabi 14988
101 Royal Enfield Bullet - The Indian Cult Brand ! 20431
102 Do Brands have finite lives ? 20381
103 Why Twitter is so successful ? 20056
104 M.R.P: Setting your own price ? 10754
105 The New Age Marketing Warfare ! 13202
 
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