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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22143
8 Fogg Deodorants- Capturing the Market 34973
9 E-commerce - Threat to Traditional Retail? 12298
10 Experience Gifting - A Boom in Gifting Industry 13273
11 Pester Power: Influence of Children in Purchase decision 11932
12 Marketing Through Mascot – Building Brand Identity 12792
13 Reebok’s Rebranding – A Comprehensive Analysis 22463
14 Hindustan Motors Ambassador - The End of an Era 15079
15 Click And Brick Of Bharat Matrimony 12472
16 Marketing 3.0 – Values Driven Marketing 15382
17 DRIP -The Marketing Communication Model 46305
18 How Titan Watches is Still a Market Leader-Brand Identity! 12595
19 Social Media Marketing - A Double Edge Sword 11686
20 Repackaging And Repositioning - Gaining Competitive Advantage 15590
21 Senior Citizens as Target Group 11640
22 Cause Related Marketing: Giving More Than Just Spare Change? 11589
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18180
24 Let’s Get Packing - Importance of Packaging 11919
25 Thums Up - A Thundering Success 14815
26 Rural Marketing: Challenges Opportunities and Beyond 22472
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22331
28 Creative Marketing Communication: Interactive Advertising Campaigns 11420
29 What is Shockvertising? 26356
30 Marketing Through Sports: The Evolution and Future 29291
31 Village Laundry Service, A Story Of The Start Up 12474
32 Being Flawsome - Ensuring Brand Loyalty 15189
33 Chanakya Niti And Marketing Strategies 20707
34 Royal Enfield Bullet - Felt The Thump! 11538
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23504
36 Subliminal Marketing - What You See You May Not See! 15156
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16865
38 Customer Is King – Make The King Happy 24884
39 Marketing Strategies & Innovations In The Services Sector 14950
40 Segmentation Targeting & Positioning-Defining Product Lines 27529
41 Role Of Technology In Marketing 21194
42 How To Create Snob Effect In Marketing? 15137
43 Health Insurance: A Push Or A Pull Product? 11508
44 A Strategic Perspective Of Kerala Tourism 27285
45 Opportunities In Online Marketing 10593
46 Challenges Of Digital Marketing 19085
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11012
48 Then & Now - A Coke Story 14694
49 What's This App - Whatsapp Success Story! 25529
50 Flying High: What Keeps Indigo Going 11780
51 Brand Activation: Bringing Spirit Of Brands To Life 16455
52 Indian Rural Market: The Next Big Thing 24278
53 Oreo – Milky’s Favourite Cookie Turns 100 11110
54 The Happy Birds: Success Story of Angry Birds 12463
55 Tata Motors JLR - The Success Story 14894
56 An Analysis On Lux Beauty Soap 40647
57 Latest Trend In Marketing Environment: Viral Marketing 10227
58 Impact Of The ZooZoo Commercials For Value Added Services 16924
59 What Can We Learn From Strategy Games 14180
60 The Reverse of Marketing=De-Marketing 18059
61 Is There A Better Way To Sell To Rural Market 12841
62 Why & How Marketers Target Kids 16019
63 Disruptive Innovation: Strategist’s Dilemma 11457
64 Entry Strategies For Automobile Companies In African Markets 13945
65 Park Avenue I.Q: New Name In The World Of Deodorants 17123
66 Flipkart.com - The Success Saga 22251
67 Pester Power: The Influential Kids 12390
68 Destination Branding- How does it Work 13495
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15352
70 Dirty Marketing- Fighting brands unethically 11830
71 Hero Honda Rebranding to Hero MotoCorp 14732
72 Standardize or Localize- A better way to lead markets 12154
73 Critical Success Factors for Devising Strategies for Airline Players 19666
74 Mom and Pop Stores Score Over Giant Supermarkets 11633
75 Regional Aspiration Marketing- A Step Further 10964
76 Value and benefit- The customer perspective 14412
77 Merchandising- The Brand Building Strategy 10269
78 The ill-effects of Globalization 10462
79 Brand Ferrari - The Dream Machine 13391
80 Retail Industry : Boon or Bane ? 12959
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21218
82 Premium Brands- Prestige, Value and Quality 20753
83 JustDial: The Information and Business Listings Directory 24756
84 Corporate branding vs Product branding 13714
85 Sales vs Marketing - Do They complement or compete ? 29567
86 Is Advertising an art of Lying ? 16320
87 Glocalization-The McD and KFC Way ? 13132
88 Breakthrough Products: Entering a New World 25731
89 4 P's of Management 57079
90 Walt Disney: A Magical Brand 16851
91 Evaluating Advertisement Campaigns: Analyzing Customers 10813
92 Brand Manchester United : A Theatre of Dreams 10871
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12465
94 10 Reasons Why Airline Industry is Unique ? 49684
95 Role of Brand Ambassadors in Recession 10697
96 Reverse Pricing - Getting it Right ! 11916
97 Copyright & Trademark violations: Rural Marketing Success ? 15095
98 Premium Niche Marketing: Small World and Big Business 15596
99 Surrogate Advertising: Softly promoting hard products 10541
100 TATA Nano : Khushiyon Ki Chaabi 14906
101 Royal Enfield Bullet - The Indian Cult Brand ! 20371
102 Do Brands have finite lives ? 20311
103 Why Twitter is so successful ? 20007
104 M.R.P: Setting your own price ? 10696
105 The New Age Marketing Warfare ! 13144
 
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