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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22166
8 Fogg Deodorants- Capturing the Market 35009
9 E-commerce - Threat to Traditional Retail? 12319
10 Experience Gifting - A Boom in Gifting Industry 13300
11 Pester Power: Influence of Children in Purchase decision 11963
12 Marketing Through Mascot – Building Brand Identity 12817
13 Reebok’s Rebranding – A Comprehensive Analysis 22499
14 Hindustan Motors Ambassador - The End of an Era 15104
15 Click And Brick Of Bharat Matrimony 12494
16 Marketing 3.0 – Values Driven Marketing 15420
17 DRIP -The Marketing Communication Model 46371
18 How Titan Watches is Still a Market Leader-Brand Identity! 12616
19 Social Media Marketing - A Double Edge Sword 11699
20 Repackaging And Repositioning - Gaining Competitive Advantage 15614
21 Senior Citizens as Target Group 11663
22 Cause Related Marketing: Giving More Than Just Spare Change? 11616
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18212
24 Let’s Get Packing - Importance of Packaging 11937
25 Thums Up - A Thundering Success 14850
26 Rural Marketing: Challenges Opportunities and Beyond 22497
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22351
28 Creative Marketing Communication: Interactive Advertising Campaigns 11439
29 What is Shockvertising? 26393
30 Marketing Through Sports: The Evolution and Future 29308
31 Village Laundry Service, A Story Of The Start Up 12512
32 Being Flawsome - Ensuring Brand Loyalty 15208
33 Chanakya Niti And Marketing Strategies 20725
34 Royal Enfield Bullet - Felt The Thump! 11572
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23534
36 Subliminal Marketing - What You See You May Not See! 15178
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16894
38 Customer Is King – Make The King Happy 24908
39 Marketing Strategies & Innovations In The Services Sector 14981
40 Segmentation Targeting & Positioning-Defining Product Lines 27554
41 Role Of Technology In Marketing 21207
42 How To Create Snob Effect In Marketing? 15161
43 Health Insurance: A Push Or A Pull Product? 11533
44 A Strategic Perspective Of Kerala Tourism 27325
45 Opportunities In Online Marketing 10617
46 Challenges Of Digital Marketing 19132
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11035
48 Then & Now - A Coke Story 14715
49 What's This App - Whatsapp Success Story! 25547
50 Flying High: What Keeps Indigo Going 11804
51 Brand Activation: Bringing Spirit Of Brands To Life 16470
52 Indian Rural Market: The Next Big Thing 24295
53 Oreo – Milky’s Favourite Cookie Turns 100 11128
54 The Happy Birds: Success Story of Angry Birds 12487
55 Tata Motors JLR - The Success Story 14914
56 An Analysis On Lux Beauty Soap 40691
57 Latest Trend In Marketing Environment: Viral Marketing 10245
58 Impact Of The ZooZoo Commercials For Value Added Services 16955
59 What Can We Learn From Strategy Games 14195
60 The Reverse of Marketing=De-Marketing 18081
61 Is There A Better Way To Sell To Rural Market 12862
62 Why & How Marketers Target Kids 16049
63 Disruptive Innovation: Strategist’s Dilemma 11481
64 Entry Strategies For Automobile Companies In African Markets 13957
65 Park Avenue I.Q: New Name In The World Of Deodorants 17141
66 Flipkart.com - The Success Saga 22289
67 Pester Power: The Influential Kids 12421
68 Destination Branding- How does it Work 13516
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15374
70 Dirty Marketing- Fighting brands unethically 11850
71 Hero Honda Rebranding to Hero MotoCorp 14760
72 Standardize or Localize- A better way to lead markets 12174
73 Critical Success Factors for Devising Strategies for Airline Players 19691
74 Mom and Pop Stores Score Over Giant Supermarkets 11655
75 Regional Aspiration Marketing- A Step Further 10986
76 Value and benefit- The customer perspective 14432
77 Merchandising- The Brand Building Strategy 10288
78 The ill-effects of Globalization 10484
79 Brand Ferrari - The Dream Machine 13412
80 Retail Industry : Boon or Bane ? 12979
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21239
82 Premium Brands- Prestige, Value and Quality 20789
83 JustDial: The Information and Business Listings Directory 24817
84 Corporate branding vs Product branding 13739
85 Sales vs Marketing - Do They complement or compete ? 29593
86 Is Advertising an art of Lying ? 16338
87 Glocalization-The McD and KFC Way ? 13165
88 Breakthrough Products: Entering a New World 25762
89 4 P's of Management 57107
90 Walt Disney: A Magical Brand 16865
91 Evaluating Advertisement Campaigns: Analyzing Customers 10838
92 Brand Manchester United : A Theatre of Dreams 10901
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12490
94 10 Reasons Why Airline Industry is Unique ? 49707
95 Role of Brand Ambassadors in Recession 10720
96 Reverse Pricing - Getting it Right ! 11942
97 Copyright & Trademark violations: Rural Marketing Success ? 15114
98 Premium Niche Marketing: Small World and Big Business 15624
99 Surrogate Advertising: Softly promoting hard products 10559
100 TATA Nano : Khushiyon Ki Chaabi 14932
101 Royal Enfield Bullet - The Indian Cult Brand ! 20389
102 Do Brands have finite lives ? 20332
103 Why Twitter is so successful ? 20027
104 M.R.P: Setting your own price ? 10717
105 The New Age Marketing Warfare ! 13165
 
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