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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22727
8 Fogg Deodorants- Capturing the Market 35655
9 E-commerce - Threat to Traditional Retail? 12707
10 Experience Gifting - A Boom in Gifting Industry 13706
11 Pester Power: Influence of Children in Purchase decision 12411
12 Marketing Through Mascot – Building Brand Identity 13281
13 Reebok’s Rebranding – A Comprehensive Analysis 23122
14 Hindustan Motors Ambassador - The End of an Era 15733
15 Click And Brick Of Bharat Matrimony 12966
16 Marketing 3.0 – Values Driven Marketing 15971
17 DRIP -The Marketing Communication Model 47155
18 How Titan Watches is Still a Market Leader-Brand Identity! 13138
19 Social Media Marketing - A Double Edge Sword 12098
20 Repackaging And Repositioning - Gaining Competitive Advantage 16043
21 Senior Citizens as Target Group 12043
22 Cause Related Marketing: Giving More Than Just Spare Change? 12026
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18717
24 Let’s Get Packing - Importance of Packaging 12325
25 Thums Up - A Thundering Success 15554
26 Rural Marketing: Challenges Opportunities and Beyond 22927
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22698
28 Creative Marketing Communication: Interactive Advertising Campaigns 11840
29 What is Shockvertising? 27025
30 Marketing Through Sports: The Evolution and Future 29698
31 Village Laundry Service, A Story Of The Start Up 13185
32 Being Flawsome - Ensuring Brand Loyalty 15688
33 Chanakya Niti And Marketing Strategies 21220
34 Royal Enfield Bullet - Felt The Thump! 12212
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24067
36 Subliminal Marketing - What You See You May Not See! 15566
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17398
38 Customer Is King – Make The King Happy 25340
39 Marketing Strategies & Innovations In The Services Sector 15440
40 Segmentation Targeting & Positioning-Defining Product Lines 28007
41 Role Of Technology In Marketing 21539
42 How To Create Snob Effect In Marketing? 15631
43 Health Insurance: A Push Or A Pull Product? 11857
44 A Strategic Perspective Of Kerala Tourism 27796
45 Opportunities In Online Marketing 10999
46 Challenges Of Digital Marketing 19831
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11414
48 Then & Now - A Coke Story 15201
49 What's This App - Whatsapp Success Story! 25941
50 Flying High: What Keeps Indigo Going 12234
51 Brand Activation: Bringing Spirit Of Brands To Life 16846
52 Indian Rural Market: The Next Big Thing 24681
53 Oreo – Milky’s Favourite Cookie Turns 100 11558
54 The Happy Birds: Success Story of Angry Birds 13015
55 Tata Motors JLR - The Success Story 15463
56 An Analysis On Lux Beauty Soap 41449
57 Latest Trend In Marketing Environment: Viral Marketing 10617
58 Impact Of The ZooZoo Commercials For Value Added Services 17485
59 What Can We Learn From Strategy Games 14538
60 The Reverse of Marketing=De-Marketing 18543
61 Is There A Better Way To Sell To Rural Market 13227
62 Why & How Marketers Target Kids 16601
63 Disruptive Innovation: Strategist’s Dilemma 11843
64 Entry Strategies For Automobile Companies In African Markets 14346
65 Park Avenue I.Q: New Name In The World Of Deodorants 17593
66 Flipkart.com - The Success Saga 22752
67 Pester Power: The Influential Kids 12894
68 Destination Branding- How does it Work 13888
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15763
70 Dirty Marketing- Fighting brands unethically 12263
71 Hero Honda Rebranding to Hero MotoCorp 15351
72 Standardize or Localize- A better way to lead markets 12558
73 Critical Success Factors for Devising Strategies for Airline Players 20114
74 Mom and Pop Stores Score Over Giant Supermarkets 12140
75 Regional Aspiration Marketing- A Step Further 11413
76 Value and benefit- The customer perspective 14779
77 Merchandising- The Brand Building Strategy 10655
78 The ill-effects of Globalization 10844
79 Brand Ferrari - The Dream Machine 13815
80 Retail Industry : Boon or Bane ? 13367
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21693
82 Premium Brands- Prestige, Value and Quality 21446
83 JustDial: The Information and Business Listings Directory 25374
84 Corporate branding vs Product branding 14164
85 Sales vs Marketing - Do They complement or compete ? 30070
86 Is Advertising an art of Lying ? 16756
87 Glocalization-The McD and KFC Way ? 13614
88 Breakthrough Products: Entering a New World 26209
89 4 P's of Management 57663
90 Walt Disney: A Magical Brand 17314
91 Evaluating Advertisement Campaigns: Analyzing Customers 11218
92 Brand Manchester United : A Theatre of Dreams 11376
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 13028
94 10 Reasons Why Airline Industry is Unique ? 50239
95 Role of Brand Ambassadors in Recession 11172
96 Reverse Pricing - Getting it Right ! 12433
97 Copyright & Trademark violations: Rural Marketing Success ? 15579
98 Premium Niche Marketing: Small World and Big Business 16195
99 Surrogate Advertising: Softly promoting hard products 11004
100 TATA Nano : Khushiyon Ki Chaabi 15482
101 Royal Enfield Bullet - The Indian Cult Brand ! 21095
102 Do Brands have finite lives ? 20794
103 Why Twitter is so successful ? 20373
104 M.R.P: Setting your own price ? 11115
105 The New Age Marketing Warfare ! 13579
 
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