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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 20754
8 Fogg Deodorants- Capturing the Market 33362
9 E-commerce - Threat to Traditional Retail? 11137
10 Experience Gifting - A Boom in Gifting Industry 12366
11 Pester Power: Influence of Children in Purchase decision 10661
12 Marketing Through Mascot – Building Brand Identity 11845
13 Reebok’s Rebranding – A Comprehensive Analysis 20410
14 Hindustan Motors Ambassador - The End of an Era 13721
15 Click And Brick Of Bharat Matrimony 11194
16 Marketing 3.0 – Values Driven Marketing 13689
17 DRIP -The Marketing Communication Model 44180
18 How Titan Watches is Still a Market Leader-Brand Identity! 11257
19 Social Media Marketing - A Double Edge Sword 10807
20 Repackaging And Repositioning - Gaining Competitive Advantage 14502
21 Senior Citizens as Target Group 10516
22 Cause Related Marketing: Giving More Than Just Spare Change? 10702
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17053
24 Let’s Get Packing - Importance of Packaging 11124
25 Thums Up - A Thundering Success 13172
26 Rural Marketing: Challenges Opportunities and Beyond 21409
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 21583
28 Creative Marketing Communication: Interactive Advertising Campaigns 10365
29 What is Shockvertising? 24989
30 Marketing Through Sports: The Evolution and Future 28440
31 Village Laundry Service, A Story Of The Start Up 11094
32 Being Flawsome - Ensuring Brand Loyalty 14335
33 Chanakya Niti And Marketing Strategies 19565
34 Royal Enfield Bullet - Felt The Thump! 10474
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 21919
36 Subliminal Marketing - What You See You May Not See! 14243
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 15432
38 Customer Is King – Make The King Happy 23555
39 Marketing Strategies & Innovations In The Services Sector 13753
40 Segmentation Targeting & Positioning-Defining Product Lines 26467
41 Role Of Technology In Marketing 20375
42 How To Create Snob Effect In Marketing? 14072
43 Health Insurance: A Push Or A Pull Product? 10701
44 A Strategic Perspective Of Kerala Tourism 26018
45 Opportunities In Online Marketing 9824
46 Challenges Of Digital Marketing 17859
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10108
48 Then & Now - A Coke Story 13667
49 What's This App - Whatsapp Success Story! 24707
50 Flying High: What Keeps Indigo Going 10542
51 Brand Activation: Bringing Spirit Of Brands To Life 15517
52 Indian Rural Market: The Next Big Thing 23455
53 Oreo – Milky’s Favourite Cookie Turns 100 10104
54 The Happy Birds: Success Story of Angry Birds 11203
55 Tata Motors JLR - The Success Story 13785
56 An Analysis On Lux Beauty Soap 38877
57 Latest Trend In Marketing Environment: Viral Marketing 9399
58 Impact Of The ZooZoo Commercials For Value Added Services 15626
59 What Can We Learn From Strategy Games 13427
60 The Reverse of Marketing=De-Marketing 16661
61 Is There A Better Way To Sell To Rural Market 11905
62 Why & How Marketers Target Kids 14679
63 Disruptive Innovation: Strategist’s Dilemma 10173
64 Entry Strategies For Automobile Companies In African Markets 13096
65 Park Avenue I.Q: New Name In The World Of Deodorants 16156
66 Flipkart.com - The Success Saga 21069
67 Pester Power: The Influential Kids 11362
68 Destination Branding- How does it Work 12686
69 Maruti Suzuki Kizashi - New Car, Old Strategies 14162
70 Dirty Marketing- Fighting brands unethically 10668
71 Hero Honda Rebranding to Hero MotoCorp 13297
72 Standardize or Localize- A better way to lead markets 11213
73 Critical Success Factors for Devising Strategies for Airline Players 18460
74 Mom and Pop Stores Score Over Giant Supermarkets 10561
75 Regional Aspiration Marketing- A Step Further 9987
76 Value and benefit- The customer perspective 13681
77 Merchandising- The Brand Building Strategy 9480
78 The ill-effects of Globalization 9747
79 Brand Ferrari - The Dream Machine 12473
80 Retail Industry : Boon or Bane ? 12140
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20142
82 Premium Brands- Prestige, Value and Quality 19075
83 JustDial: The Information and Business Listings Directory 23076
84 Corporate branding vs Product branding 12891
85 Sales vs Marketing - Do They complement or compete ? 28353
86 Is Advertising an art of Lying ? 15459
87 Glocalization-The McD and KFC Way ? 11925
88 Breakthrough Products: Entering a New World 24578
89 4 P's of Management 55711
90 Walt Disney: A Magical Brand 15708
91 Evaluating Advertisement Campaigns: Analyzing Customers 9902
92 Brand Manchester United : A Theatre of Dreams 9900
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 11657
94 10 Reasons Why Airline Industry is Unique ? 48390
95 Role of Brand Ambassadors in Recession 9771
96 Reverse Pricing - Getting it Right ! 10893
97 Copyright & Trademark violations: Rural Marketing Success ? 14196
98 Premium Niche Marketing: Small World and Big Business 14399
99 Surrogate Advertising: Softly promoting hard products 9741
100 TATA Nano : Khushiyon Ki Chaabi 13592
101 Royal Enfield Bullet - The Indian Cult Brand ! 19354
102 Do Brands have finite lives ? 19673
103 Why Twitter is so successful ? 19359
104 M.R.P: Setting your own price ? 9917
105 The New Age Marketing Warfare ! 12410
 
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