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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22303
8 Fogg Deodorants- Capturing the Market 35193
9 E-commerce - Threat to Traditional Retail? 12426
10 Experience Gifting - A Boom in Gifting Industry 13389
11 Pester Power: Influence of Children in Purchase decision 12112
12 Marketing Through Mascot – Building Brand Identity 12936
13 Reebok’s Rebranding – A Comprehensive Analysis 22686
14 Hindustan Motors Ambassador - The End of an Era 15255
15 Click And Brick Of Bharat Matrimony 12620
16 Marketing 3.0 – Values Driven Marketing 15601
17 DRIP -The Marketing Communication Model 46655
18 How Titan Watches is Still a Market Leader-Brand Identity! 12752
19 Social Media Marketing - A Double Edge Sword 11816
20 Repackaging And Repositioning - Gaining Competitive Advantage 15733
21 Senior Citizens as Target Group 11765
22 Cause Related Marketing: Giving More Than Just Spare Change? 11734
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18356
24 Let’s Get Packing - Importance of Packaging 12033
25 Thums Up - A Thundering Success 15026
26 Rural Marketing: Challenges Opportunities and Beyond 22612
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22445
28 Creative Marketing Communication: Interactive Advertising Campaigns 11552
29 What is Shockvertising? 26557
30 Marketing Through Sports: The Evolution and Future 29410
31 Village Laundry Service, A Story Of The Start Up 12689
32 Being Flawsome - Ensuring Brand Loyalty 15366
33 Chanakya Niti And Marketing Strategies 20837
34 Royal Enfield Bullet - Felt The Thump! 11789
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23694
36 Subliminal Marketing - What You See You May Not See! 15286
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17041
38 Customer Is King – Make The King Happy 25028
39 Marketing Strategies & Innovations In The Services Sector 15135
40 Segmentation Targeting & Positioning-Defining Product Lines 27674
41 Role Of Technology In Marketing 21298
42 How To Create Snob Effect In Marketing? 15276
43 Health Insurance: A Push Or A Pull Product? 11612
44 A Strategic Perspective Of Kerala Tourism 27458
45 Opportunities In Online Marketing 10720
46 Challenges Of Digital Marketing 19360
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11125
48 Then & Now - A Coke Story 14826
49 What's This App - Whatsapp Success Story! 25650
50 Flying High: What Keeps Indigo Going 11910
51 Brand Activation: Bringing Spirit Of Brands To Life 16565
52 Indian Rural Market: The Next Big Thing 24384
53 Oreo – Milky’s Favourite Cookie Turns 100 11232
54 The Happy Birds: Success Story of Angry Birds 12628
55 Tata Motors JLR - The Success Story 15083
56 An Analysis On Lux Beauty Soap 40925
57 Latest Trend In Marketing Environment: Viral Marketing 10330
58 Impact Of The ZooZoo Commercials For Value Added Services 17173
59 What Can We Learn From Strategy Games 14285
60 The Reverse of Marketing=De-Marketing 18204
61 Is There A Better Way To Sell To Rural Market 12960
62 Why & How Marketers Target Kids 16229
63 Disruptive Innovation: Strategist’s Dilemma 11576
64 Entry Strategies For Automobile Companies In African Markets 14050
65 Park Avenue I.Q: New Name In The World Of Deodorants 17260
66 Flipkart.com - The Success Saga 22416
67 Pester Power: The Influential Kids 12555
68 Destination Branding- How does it Work 13608
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15468
70 Dirty Marketing- Fighting brands unethically 11957
71 Hero Honda Rebranding to Hero MotoCorp 14883
72 Standardize or Localize- A better way to lead markets 12272
73 Critical Success Factors for Devising Strategies for Airline Players 19810
74 Mom and Pop Stores Score Over Giant Supermarkets 11751
75 Regional Aspiration Marketing- A Step Further 11120
76 Value and benefit- The customer perspective 14516
77 Merchandising- The Brand Building Strategy 10386
78 The ill-effects of Globalization 10576
79 Brand Ferrari - The Dream Machine 13506
80 Retail Industry : Boon or Bane ? 13079
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21360
82 Premium Brands- Prestige, Value and Quality 20962
83 JustDial: The Information and Business Listings Directory 24993
84 Corporate branding vs Product branding 13856
85 Sales vs Marketing - Do They complement or compete ? 29736
86 Is Advertising an art of Lying ? 16441
87 Glocalization-The McD and KFC Way ? 13288
88 Breakthrough Products: Entering a New World 25895
89 4 P's of Management 57299
90 Walt Disney: A Magical Brand 17004
91 Evaluating Advertisement Campaigns: Analyzing Customers 10936
92 Brand Manchester United : A Theatre of Dreams 11029
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12625
94 10 Reasons Why Airline Industry is Unique ? 49849
95 Role of Brand Ambassadors in Recession 10845
96 Reverse Pricing - Getting it Right ! 12068
97 Copyright & Trademark violations: Rural Marketing Success ? 15234
98 Premium Niche Marketing: Small World and Big Business 15788
99 Surrogate Advertising: Softly promoting hard products 10670
100 TATA Nano : Khushiyon Ki Chaabi 15066
101 Royal Enfield Bullet - The Indian Cult Brand ! 20513
102 Do Brands have finite lives ? 20509
103 Why Twitter is so successful ? 20125
104 M.R.P: Setting your own price ? 10817
105 The New Age Marketing Warfare ! 13277
 
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