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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21641
8 Fogg Deodorants- Capturing the Market 34493
9 E-commerce - Threat to Traditional Retail? 11914
10 Experience Gifting - A Boom in Gifting Industry 13041
11 Pester Power: Influence of Children in Purchase decision 11524
12 Marketing Through Mascot – Building Brand Identity 12479
13 Reebok’s Rebranding – A Comprehensive Analysis 21720
14 Hindustan Motors Ambassador - The End of an Era 14626
15 Click And Brick Of Bharat Matrimony 12034
16 Marketing 3.0 – Values Driven Marketing 14815
17 DRIP -The Marketing Communication Model 45613
18 How Titan Watches is Still a Market Leader-Brand Identity! 12213
19 Social Media Marketing - A Double Edge Sword 11419
20 Repackaging And Repositioning - Gaining Competitive Advantage 15228
21 Senior Citizens as Target Group 11233
22 Cause Related Marketing: Giving More Than Just Spare Change? 11319
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17777
24 Let’s Get Packing - Importance of Packaging 11673
25 Thums Up - A Thundering Success 14237
26 Rural Marketing: Challenges Opportunities and Beyond 22133
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22096
28 Creative Marketing Communication: Interactive Advertising Campaigns 11098
29 What is Shockvertising? 25876
30 Marketing Through Sports: The Evolution and Future 29047
31 Village Laundry Service, A Story Of The Start Up 12009
32 Being Flawsome - Ensuring Brand Loyalty 14927
33 Chanakya Niti And Marketing Strategies 20340
34 Royal Enfield Bullet - Felt The Thump! 11193
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22919
36 Subliminal Marketing - What You See You May Not See! 14871
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16399
38 Customer Is King – Make The King Happy 24381
39 Marketing Strategies & Innovations In The Services Sector 14523
40 Segmentation Targeting & Positioning-Defining Product Lines 27189
41 Role Of Technology In Marketing 20965
42 How To Create Snob Effect In Marketing? 14799
43 Health Insurance: A Push Or A Pull Product? 11231
44 A Strategic Perspective Of Kerala Tourism 26902
45 Opportunities In Online Marketing 10365
46 Challenges Of Digital Marketing 18624
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10722
48 Then & Now - A Coke Story 14379
49 What's This App - Whatsapp Success Story! 25299
50 Flying High: What Keeps Indigo Going 11402
51 Brand Activation: Bringing Spirit Of Brands To Life 16134
52 Indian Rural Market: The Next Big Thing 24026
53 Oreo – Milky’s Favourite Cookie Turns 100 10812
54 The Happy Birds: Success Story of Angry Birds 11951
55 Tata Motors JLR - The Success Story 14530
56 An Analysis On Lux Beauty Soap 39857
57 Latest Trend In Marketing Environment: Viral Marketing 9992
58 Impact Of The ZooZoo Commercials For Value Added Services 16518
59 What Can We Learn From Strategy Games 13968
60 The Reverse of Marketing=De-Marketing 17568
61 Is There A Better Way To Sell To Rural Market 12474
62 Why & How Marketers Target Kids 15578
63 Disruptive Innovation: Strategist’s Dilemma 11003
64 Entry Strategies For Automobile Companies In African Markets 13706
65 Park Avenue I.Q: New Name In The World Of Deodorants 16847
66 Flipkart.com - The Success Saga 21881
67 Pester Power: The Influential Kids 12067
68 Destination Branding- How does it Work 13260
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15025
70 Dirty Marketing- Fighting brands unethically 11480
71 Hero Honda Rebranding to Hero MotoCorp 14273
72 Standardize or Localize- A better way to lead markets 11818
73 Critical Success Factors for Devising Strategies for Airline Players 19219
74 Mom and Pop Stores Score Over Giant Supermarkets 11347
75 Regional Aspiration Marketing- A Step Further 10673
76 Value and benefit- The customer perspective 14196
77 Merchandising- The Brand Building Strategy 10031
78 The ill-effects of Globalization 10259
79 Brand Ferrari - The Dream Machine 13078
80 Retail Industry : Boon or Bane ? 12720
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20880
82 Premium Brands- Prestige, Value and Quality 20144
83 JustDial: The Information and Business Listings Directory 24187
84 Corporate branding vs Product branding 13452
85 Sales vs Marketing - Do They complement or compete ? 29144
86 Is Advertising an art of Lying ? 16052
87 Glocalization-The McD and KFC Way ? 12791
88 Breakthrough Products: Entering a New World 25398
89 4 P's of Management 56653
90 Walt Disney: A Magical Brand 16481
91 Evaluating Advertisement Campaigns: Analyzing Customers 10503
92 Brand Manchester United : A Theatre of Dreams 10558
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12213
94 10 Reasons Why Airline Industry is Unique ? 49195
95 Role of Brand Ambassadors in Recession 10353
96 Reverse Pricing - Getting it Right ! 11602
97 Copyright & Trademark violations: Rural Marketing Success ? 14818
98 Premium Niche Marketing: Small World and Big Business 15195
99 Surrogate Advertising: Softly promoting hard products 10311
100 TATA Nano : Khushiyon Ki Chaabi 14541
101 Royal Enfield Bullet - The Indian Cult Brand ! 19962
102 Do Brands have finite lives ? 20031
103 Why Twitter is so successful ? 19685
104 M.R.P: Setting your own price ? 10395
105 The New Age Marketing Warfare ! 12867
 
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