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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22265
8 Fogg Deodorants- Capturing the Market 35137
9 E-commerce - Threat to Traditional Retail? 12394
10 Experience Gifting - A Boom in Gifting Industry 13363
11 Pester Power: Influence of Children in Purchase decision 12073
12 Marketing Through Mascot – Building Brand Identity 12904
13 Reebok’s Rebranding – A Comprehensive Analysis 22624
14 Hindustan Motors Ambassador - The End of an Era 15211
15 Click And Brick Of Bharat Matrimony 12584
16 Marketing 3.0 – Values Driven Marketing 15559
17 DRIP -The Marketing Communication Model 46571
18 How Titan Watches is Still a Market Leader-Brand Identity! 12710
19 Social Media Marketing - A Double Edge Sword 11784
20 Repackaging And Repositioning - Gaining Competitive Advantage 15701
21 Senior Citizens as Target Group 11737
22 Cause Related Marketing: Giving More Than Just Spare Change? 11698
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18320
24 Let’s Get Packing - Importance of Packaging 12004
25 Thums Up - A Thundering Success 14975
26 Rural Marketing: Challenges Opportunities and Beyond 22576
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22414
28 Creative Marketing Communication: Interactive Advertising Campaigns 11516
29 What is Shockvertising? 26517
30 Marketing Through Sports: The Evolution and Future 29376
31 Village Laundry Service, A Story Of The Start Up 12631
32 Being Flawsome - Ensuring Brand Loyalty 15316
33 Chanakya Niti And Marketing Strategies 20807
34 Royal Enfield Bullet - Felt The Thump! 11757
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23658
36 Subliminal Marketing - What You See You May Not See! 15253
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16997
38 Customer Is King – Make The King Happy 24995
39 Marketing Strategies & Innovations In The Services Sector 15097
40 Segmentation Targeting & Positioning-Defining Product Lines 27639
41 Role Of Technology In Marketing 21269
42 How To Create Snob Effect In Marketing? 15242
43 Health Insurance: A Push Or A Pull Product? 11589
44 A Strategic Perspective Of Kerala Tourism 27419
45 Opportunities In Online Marketing 10682
46 Challenges Of Digital Marketing 19297
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11102
48 Then & Now - A Coke Story 14790
49 What's This App - Whatsapp Success Story! 25617
50 Flying High: What Keeps Indigo Going 11882
51 Brand Activation: Bringing Spirit Of Brands To Life 16536
52 Indian Rural Market: The Next Big Thing 24355
53 Oreo – Milky’s Favourite Cookie Turns 100 11203
54 The Happy Birds: Success Story of Angry Birds 12587
55 Tata Motors JLR - The Success Story 15023
56 An Analysis On Lux Beauty Soap 40867
57 Latest Trend In Marketing Environment: Viral Marketing 10301
58 Impact Of The ZooZoo Commercials For Value Added Services 17109
59 What Can We Learn From Strategy Games 14257
60 The Reverse of Marketing=De-Marketing 18167
61 Is There A Better Way To Sell To Rural Market 12933
62 Why & How Marketers Target Kids 16164
63 Disruptive Innovation: Strategist’s Dilemma 11549
64 Entry Strategies For Automobile Companies In African Markets 14024
65 Park Avenue I.Q: New Name In The World Of Deodorants 17227
66 Flipkart.com - The Success Saga 22379
67 Pester Power: The Influential Kids 12516
68 Destination Branding- How does it Work 13577
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15436
70 Dirty Marketing- Fighting brands unethically 11926
71 Hero Honda Rebranding to Hero MotoCorp 14847
72 Standardize or Localize- A better way to lead markets 12243
73 Critical Success Factors for Devising Strategies for Airline Players 19774
74 Mom and Pop Stores Score Over Giant Supermarkets 11720
75 Regional Aspiration Marketing- A Step Further 11077
76 Value and benefit- The customer perspective 14491
77 Merchandising- The Brand Building Strategy 10355
78 The ill-effects of Globalization 10544
79 Brand Ferrari - The Dream Machine 13470
80 Retail Industry : Boon or Bane ? 13044
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21324
82 Premium Brands- Prestige, Value and Quality 20912
83 JustDial: The Information and Business Listings Directory 24952
84 Corporate branding vs Product branding 13817
85 Sales vs Marketing - Do They complement or compete ? 29694
86 Is Advertising an art of Lying ? 16407
87 Glocalization-The McD and KFC Way ? 13254
88 Breakthrough Products: Entering a New World 25851
89 4 P's of Management 57243
90 Walt Disney: A Magical Brand 16955
91 Evaluating Advertisement Campaigns: Analyzing Customers 10906
92 Brand Manchester United : A Theatre of Dreams 10988
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12586
94 10 Reasons Why Airline Industry is Unique ? 49805
95 Role of Brand Ambassadors in Recession 10805
96 Reverse Pricing - Getting it Right ! 12024
97 Copyright & Trademark violations: Rural Marketing Success ? 15193
98 Premium Niche Marketing: Small World and Big Business 15741
99 Surrogate Advertising: Softly promoting hard products 10641
100 TATA Nano : Khushiyon Ki Chaabi 15028
101 Royal Enfield Bullet - The Indian Cult Brand ! 20473
102 Do Brands have finite lives ? 20440
103 Why Twitter is so successful ? 20089
104 M.R.P: Setting your own price ? 10782
105 The New Age Marketing Warfare ! 13238
 
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