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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22374
8 Fogg Deodorants- Capturing the Market 35290
9 E-commerce - Threat to Traditional Retail? 12477
10 Experience Gifting - A Boom in Gifting Industry 13443
11 Pester Power: Influence of Children in Purchase decision 12171
12 Marketing Through Mascot – Building Brand Identity 12992
13 Reebok’s Rebranding – A Comprehensive Analysis 22754
14 Hindustan Motors Ambassador - The End of an Era 15324
15 Click And Brick Of Bharat Matrimony 12676
16 Marketing 3.0 – Values Driven Marketing 15683
17 DRIP -The Marketing Communication Model 46740
18 How Titan Watches is Still a Market Leader-Brand Identity! 12823
19 Social Media Marketing - A Double Edge Sword 11872
20 Repackaging And Repositioning - Gaining Competitive Advantage 15794
21 Senior Citizens as Target Group 11813
22 Cause Related Marketing: Giving More Than Just Spare Change? 11792
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18430
24 Let’s Get Packing - Importance of Packaging 12090
25 Thums Up - A Thundering Success 15104
26 Rural Marketing: Challenges Opportunities and Beyond 22666
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22492
28 Creative Marketing Communication: Interactive Advertising Campaigns 11603
29 What is Shockvertising? 26641
30 Marketing Through Sports: The Evolution and Future 29463
31 Village Laundry Service, A Story Of The Start Up 12783
32 Being Flawsome - Ensuring Brand Loyalty 15430
33 Chanakya Niti And Marketing Strategies 20906
34 Royal Enfield Bullet - Felt The Thump! 11852
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23768
36 Subliminal Marketing - What You See You May Not See! 15338
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17114
38 Customer Is King – Make The King Happy 25085
39 Marketing Strategies & Innovations In The Services Sector 15191
40 Segmentation Targeting & Positioning-Defining Product Lines 27727
41 Role Of Technology In Marketing 21344
42 How To Create Snob Effect In Marketing? 15328
43 Health Insurance: A Push Or A Pull Product? 11655
44 A Strategic Perspective Of Kerala Tourism 27527
45 Opportunities In Online Marketing 10766
46 Challenges Of Digital Marketing 19476
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11167
48 Then & Now - A Coke Story 14883
49 What's This App - Whatsapp Success Story! 25695
50 Flying High: What Keeps Indigo Going 11963
51 Brand Activation: Bringing Spirit Of Brands To Life 16611
52 Indian Rural Market: The Next Big Thing 24445
53 Oreo – Milky’s Favourite Cookie Turns 100 11290
54 The Happy Birds: Success Story of Angry Birds 12703
55 Tata Motors JLR - The Success Story 15152
56 An Analysis On Lux Beauty Soap 41013
57 Latest Trend In Marketing Environment: Viral Marketing 10381
58 Impact Of The ZooZoo Commercials For Value Added Services 17238
59 What Can We Learn From Strategy Games 14334
60 The Reverse of Marketing=De-Marketing 18264
61 Is There A Better Way To Sell To Rural Market 13012
62 Why & How Marketers Target Kids 16300
63 Disruptive Innovation: Strategist’s Dilemma 11619
64 Entry Strategies For Automobile Companies In African Markets 14107
65 Park Avenue I.Q: New Name In The World Of Deodorants 17331
66 Flipkart.com - The Success Saga 22482
67 Pester Power: The Influential Kids 12608
68 Destination Branding- How does it Work 13655
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15524
70 Dirty Marketing- Fighting brands unethically 12018
71 Hero Honda Rebranding to Hero MotoCorp 14942
72 Standardize or Localize- A better way to lead markets 12325
73 Critical Success Factors for Devising Strategies for Airline Players 19865
74 Mom and Pop Stores Score Over Giant Supermarkets 11812
75 Regional Aspiration Marketing- A Step Further 11179
76 Value and benefit- The customer perspective 14566
77 Merchandising- The Brand Building Strategy 10436
78 The ill-effects of Globalization 10626
79 Brand Ferrari - The Dream Machine 13556
80 Retail Industry : Boon or Bane ? 13137
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21416
82 Premium Brands- Prestige, Value and Quality 21034
83 JustDial: The Information and Business Listings Directory 25062
84 Corporate branding vs Product branding 13923
85 Sales vs Marketing - Do They complement or compete ? 29818
86 Is Advertising an art of Lying ? 16494
87 Glocalization-The McD and KFC Way ? 13346
88 Breakthrough Products: Entering a New World 25952
89 4 P's of Management 57380
90 Walt Disney: A Magical Brand 17070
91 Evaluating Advertisement Campaigns: Analyzing Customers 10988
92 Brand Manchester United : A Theatre of Dreams 11093
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12692
94 10 Reasons Why Airline Industry is Unique ? 49930
95 Role of Brand Ambassadors in Recession 10909
96 Reverse Pricing - Getting it Right ! 12141
97 Copyright & Trademark violations: Rural Marketing Success ? 15306
98 Premium Niche Marketing: Small World and Big Business 15866
99 Surrogate Advertising: Softly promoting hard products 10727
100 TATA Nano : Khushiyon Ki Chaabi 15137
101 Royal Enfield Bullet - The Indian Cult Brand ! 20577
102 Do Brands have finite lives ? 20580
103 Why Twitter is so successful ? 20179
104 M.R.P: Setting your own price ? 10879
105 The New Age Marketing Warfare ! 13335
 
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