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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22256
8 Fogg Deodorants- Capturing the Market 35114
9 E-commerce - Threat to Traditional Retail? 12383
10 Experience Gifting - A Boom in Gifting Industry 13354
11 Pester Power: Influence of Children in Purchase decision 12051
12 Marketing Through Mascot – Building Brand Identity 12893
13 Reebok’s Rebranding – A Comprehensive Analysis 22610
14 Hindustan Motors Ambassador - The End of an Era 15195
15 Click And Brick Of Bharat Matrimony 12574
16 Marketing 3.0 – Values Driven Marketing 15542
17 DRIP -The Marketing Communication Model 46539
18 How Titan Watches is Still a Market Leader-Brand Identity! 12698
19 Social Media Marketing - A Double Edge Sword 11770
20 Repackaging And Repositioning - Gaining Competitive Advantage 15692
21 Senior Citizens as Target Group 11727
22 Cause Related Marketing: Giving More Than Just Spare Change? 11686
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18306
24 Let’s Get Packing - Importance of Packaging 11993
25 Thums Up - A Thundering Success 14955
26 Rural Marketing: Challenges Opportunities and Beyond 22568
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22407
28 Creative Marketing Communication: Interactive Advertising Campaigns 11505
29 What is Shockvertising? 26498
30 Marketing Through Sports: The Evolution and Future 29364
31 Village Laundry Service, A Story Of The Start Up 12615
32 Being Flawsome - Ensuring Brand Loyalty 15299
33 Chanakya Niti And Marketing Strategies 20800
34 Royal Enfield Bullet - Felt The Thump! 11744
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23639
36 Subliminal Marketing - What You See You May Not See! 15241
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16981
38 Customer Is King – Make The King Happy 24983
39 Marketing Strategies & Innovations In The Services Sector 15080
40 Segmentation Targeting & Positioning-Defining Product Lines 27629
41 Role Of Technology In Marketing 21260
42 How To Create Snob Effect In Marketing? 15230
43 Health Insurance: A Push Or A Pull Product? 11582
44 A Strategic Perspective Of Kerala Tourism 27406
45 Opportunities In Online Marketing 10671
46 Challenges Of Digital Marketing 19277
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11091
48 Then & Now - A Coke Story 14779
49 What's This App - Whatsapp Success Story! 25605
50 Flying High: What Keeps Indigo Going 11872
51 Brand Activation: Bringing Spirit Of Brands To Life 16526
52 Indian Rural Market: The Next Big Thing 24348
53 Oreo – Milky’s Favourite Cookie Turns 100 11193
54 The Happy Birds: Success Story of Angry Birds 12574
55 Tata Motors JLR - The Success Story 15009
56 An Analysis On Lux Beauty Soap 40835
57 Latest Trend In Marketing Environment: Viral Marketing 10294
58 Impact Of The ZooZoo Commercials For Value Added Services 17085
59 What Can We Learn From Strategy Games 14246
60 The Reverse of Marketing=De-Marketing 18153
61 Is There A Better Way To Sell To Rural Market 12922
62 Why & How Marketers Target Kids 16149
63 Disruptive Innovation: Strategist’s Dilemma 11536
64 Entry Strategies For Automobile Companies In African Markets 14015
65 Park Avenue I.Q: New Name In The World Of Deodorants 17211
66 Flipkart.com - The Success Saga 22368
67 Pester Power: The Influential Kids 12497
68 Destination Branding- How does it Work 13570
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15429
70 Dirty Marketing- Fighting brands unethically 11916
71 Hero Honda Rebranding to Hero MotoCorp 14835
72 Standardize or Localize- A better way to lead markets 12230
73 Critical Success Factors for Devising Strategies for Airline Players 19760
74 Mom and Pop Stores Score Over Giant Supermarkets 11710
75 Regional Aspiration Marketing- A Step Further 11061
76 Value and benefit- The customer perspective 14481
77 Merchandising- The Brand Building Strategy 10342
78 The ill-effects of Globalization 10537
79 Brand Ferrari - The Dream Machine 13459
80 Retail Industry : Boon or Bane ? 13036
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21313
82 Premium Brands- Prestige, Value and Quality 20890
83 JustDial: The Information and Business Listings Directory 24934
84 Corporate branding vs Product branding 13806
85 Sales vs Marketing - Do They complement or compete ? 29681
86 Is Advertising an art of Lying ? 16399
87 Glocalization-The McD and KFC Way ? 13242
88 Breakthrough Products: Entering a New World 25835
89 4 P's of Management 57221
90 Walt Disney: A Magical Brand 16937
91 Evaluating Advertisement Campaigns: Analyzing Customers 10898
92 Brand Manchester United : A Theatre of Dreams 10971
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12575
94 10 Reasons Why Airline Industry is Unique ? 49794
95 Role of Brand Ambassadors in Recession 10793
96 Reverse Pricing - Getting it Right ! 12009
97 Copyright & Trademark violations: Rural Marketing Success ? 15175
98 Premium Niche Marketing: Small World and Big Business 15724
99 Surrogate Advertising: Softly promoting hard products 10630
100 TATA Nano : Khushiyon Ki Chaabi 15015
101 Royal Enfield Bullet - The Indian Cult Brand ! 20451
102 Do Brands have finite lives ? 20419
103 Why Twitter is so successful ? 20079
104 M.R.P: Setting your own price ? 10769
105 The New Age Marketing Warfare ! 13224
 
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