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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22164
8 Fogg Deodorants- Capturing the Market 35000
9 E-commerce - Threat to Traditional Retail? 12317
10 Experience Gifting - A Boom in Gifting Industry 13292
11 Pester Power: Influence of Children in Purchase decision 11959
12 Marketing Through Mascot – Building Brand Identity 12814
13 Reebok’s Rebranding – A Comprehensive Analysis 22494
14 Hindustan Motors Ambassador - The End of an Era 15104
15 Click And Brick Of Bharat Matrimony 12490
16 Marketing 3.0 – Values Driven Marketing 15419
17 DRIP -The Marketing Communication Model 46366
18 How Titan Watches is Still a Market Leader-Brand Identity! 12613
19 Social Media Marketing - A Double Edge Sword 11698
20 Repackaging And Repositioning - Gaining Competitive Advantage 15608
21 Senior Citizens as Target Group 11661
22 Cause Related Marketing: Giving More Than Just Spare Change? 11611
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18207
24 Let’s Get Packing - Importance of Packaging 11935
25 Thums Up - A Thundering Success 14847
26 Rural Marketing: Challenges Opportunities and Beyond 22495
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22347
28 Creative Marketing Communication: Interactive Advertising Campaigns 11438
29 What is Shockvertising? 26385
30 Marketing Through Sports: The Evolution and Future 29306
31 Village Laundry Service, A Story Of The Start Up 12509
32 Being Flawsome - Ensuring Brand Loyalty 15205
33 Chanakya Niti And Marketing Strategies 20722
34 Royal Enfield Bullet - Felt The Thump! 11570
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23532
36 Subliminal Marketing - What You See You May Not See! 15178
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16893
38 Customer Is King – Make The King Happy 24907
39 Marketing Strategies & Innovations In The Services Sector 14980
40 Segmentation Targeting & Positioning-Defining Product Lines 27550
41 Role Of Technology In Marketing 21207
42 How To Create Snob Effect In Marketing? 15160
43 Health Insurance: A Push Or A Pull Product? 11527
44 A Strategic Perspective Of Kerala Tourism 27322
45 Opportunities In Online Marketing 10612
46 Challenges Of Digital Marketing 19128
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11029
48 Then & Now - A Coke Story 14715
49 What's This App - Whatsapp Success Story! 25543
50 Flying High: What Keeps Indigo Going 11799
51 Brand Activation: Bringing Spirit Of Brands To Life 16467
52 Indian Rural Market: The Next Big Thing 24295
53 Oreo – Milky’s Favourite Cookie Turns 100 11128
54 The Happy Birds: Success Story of Angry Birds 12486
55 Tata Motors JLR - The Success Story 14912
56 An Analysis On Lux Beauty Soap 40685
57 Latest Trend In Marketing Environment: Viral Marketing 10245
58 Impact Of The ZooZoo Commercials For Value Added Services 16950
59 What Can We Learn From Strategy Games 14190
60 The Reverse of Marketing=De-Marketing 18079
61 Is There A Better Way To Sell To Rural Market 12861
62 Why & How Marketers Target Kids 16047
63 Disruptive Innovation: Strategist’s Dilemma 11480
64 Entry Strategies For Automobile Companies In African Markets 13954
65 Park Avenue I.Q: New Name In The World Of Deodorants 17141
66 Flipkart.com - The Success Saga 22285
67 Pester Power: The Influential Kids 12417
68 Destination Branding- How does it Work 13512
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15369
70 Dirty Marketing- Fighting brands unethically 11848
71 Hero Honda Rebranding to Hero MotoCorp 14758
72 Standardize or Localize- A better way to lead markets 12172
73 Critical Success Factors for Devising Strategies for Airline Players 19687
74 Mom and Pop Stores Score Over Giant Supermarkets 11653
75 Regional Aspiration Marketing- A Step Further 10981
76 Value and benefit- The customer perspective 14427
77 Merchandising- The Brand Building Strategy 10283
78 The ill-effects of Globalization 10483
79 Brand Ferrari - The Dream Machine 13407
80 Retail Industry : Boon or Bane ? 12978
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21232
82 Premium Brands- Prestige, Value and Quality 20788
83 JustDial: The Information and Business Listings Directory 24808
84 Corporate branding vs Product branding 13735
85 Sales vs Marketing - Do They complement or compete ? 29591
86 Is Advertising an art of Lying ? 16335
87 Glocalization-The McD and KFC Way ? 13163
88 Breakthrough Products: Entering a New World 25756
89 4 P's of Management 57105
90 Walt Disney: A Magical Brand 16863
91 Evaluating Advertisement Campaigns: Analyzing Customers 10834
92 Brand Manchester United : A Theatre of Dreams 10894
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12488
94 10 Reasons Why Airline Industry is Unique ? 49704
95 Role of Brand Ambassadors in Recession 10717
96 Reverse Pricing - Getting it Right ! 11940
97 Copyright & Trademark violations: Rural Marketing Success ? 15111
98 Premium Niche Marketing: Small World and Big Business 15620
99 Surrogate Advertising: Softly promoting hard products 10555
100 TATA Nano : Khushiyon Ki Chaabi 14931
101 Royal Enfield Bullet - The Indian Cult Brand ! 20386
102 Do Brands have finite lives ? 20332
103 Why Twitter is so successful ? 20025
104 M.R.P: Setting your own price ? 10717
105 The New Age Marketing Warfare ! 13165
 
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