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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22613
8 Fogg Deodorants- Capturing the Market 35530
9 E-commerce - Threat to Traditional Retail? 12651
10 Experience Gifting - A Boom in Gifting Industry 13634
11 Pester Power: Influence of Children in Purchase decision 12345
12 Marketing Through Mascot – Building Brand Identity 13188
13 Reebok’s Rebranding – A Comprehensive Analysis 22986
14 Hindustan Motors Ambassador - The End of an Era 15615
15 Click And Brick Of Bharat Matrimony 12873
16 Marketing 3.0 – Values Driven Marketing 15890
17 DRIP -The Marketing Communication Model 47029
18 How Titan Watches is Still a Market Leader-Brand Identity! 13040
19 Social Media Marketing - A Double Edge Sword 12037
20 Repackaging And Repositioning - Gaining Competitive Advantage 15980
21 Senior Citizens as Target Group 11971
22 Cause Related Marketing: Giving More Than Just Spare Change? 11964
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18640
24 Let’s Get Packing - Importance of Packaging 12255
25 Thums Up - A Thundering Success 15391
26 Rural Marketing: Challenges Opportunities and Beyond 22863
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22640
28 Creative Marketing Communication: Interactive Advertising Campaigns 11775
29 What is Shockvertising? 26896
30 Marketing Through Sports: The Evolution and Future 29642
31 Village Laundry Service, A Story Of The Start Up 13073
32 Being Flawsome - Ensuring Brand Loyalty 15606
33 Chanakya Niti And Marketing Strategies 21088
34 Royal Enfield Bullet - Felt The Thump! 12049
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23985
36 Subliminal Marketing - What You See You May Not See! 15502
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17321
38 Customer Is King – Make The King Happy 25259
39 Marketing Strategies & Innovations In The Services Sector 15374
40 Segmentation Targeting & Positioning-Defining Product Lines 27930
41 Role Of Technology In Marketing 21481
42 How To Create Snob Effect In Marketing? 15526
43 Health Insurance: A Push Or A Pull Product? 11796
44 A Strategic Perspective Of Kerala Tourism 27722
45 Opportunities In Online Marketing 10926
46 Challenges Of Digital Marketing 19734
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11339
48 Then & Now - A Coke Story 15094
49 What's This App - Whatsapp Success Story! 25859
50 Flying High: What Keeps Indigo Going 12127
51 Brand Activation: Bringing Spirit Of Brands To Life 16780
52 Indian Rural Market: The Next Big Thing 24597
53 Oreo – Milky’s Favourite Cookie Turns 100 11466
54 The Happy Birds: Success Story of Angry Birds 12922
55 Tata Motors JLR - The Success Story 15374
56 An Analysis On Lux Beauty Soap 41282
57 Latest Trend In Marketing Environment: Viral Marketing 10539
58 Impact Of The ZooZoo Commercials For Value Added Services 17408
59 What Can We Learn From Strategy Games 14490
60 The Reverse of Marketing=De-Marketing 18452
61 Is There A Better Way To Sell To Rural Market 13158
62 Why & How Marketers Target Kids 16504
63 Disruptive Innovation: Strategist’s Dilemma 11782
64 Entry Strategies For Automobile Companies In African Markets 14267
65 Park Avenue I.Q: New Name In The World Of Deodorants 17511
66 Flipkart.com - The Success Saga 22678
67 Pester Power: The Influential Kids 12814
68 Destination Branding- How does it Work 13825
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15684
70 Dirty Marketing- Fighting brands unethically 12194
71 Hero Honda Rebranding to Hero MotoCorp 15228
72 Standardize or Localize- A better way to lead markets 12493
73 Critical Success Factors for Devising Strategies for Airline Players 20040
74 Mom and Pop Stores Score Over Giant Supermarkets 12010
75 Regional Aspiration Marketing- A Step Further 11345
76 Value and benefit- The customer perspective 14713
77 Merchandising- The Brand Building Strategy 10599
78 The ill-effects of Globalization 10779
79 Brand Ferrari - The Dream Machine 13737
80 Retail Industry : Boon or Bane ? 13305
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21613
82 Premium Brands- Prestige, Value and Quality 21301
83 JustDial: The Information and Business Listings Directory 25265
84 Corporate branding vs Product branding 14098
85 Sales vs Marketing - Do They complement or compete ? 29998
86 Is Advertising an art of Lying ? 16668
87 Glocalization-The McD and KFC Way ? 13530
88 Breakthrough Products: Entering a New World 26139
89 4 P's of Management 57567
90 Walt Disney: A Magical Brand 17245
91 Evaluating Advertisement Campaigns: Analyzing Customers 11161
92 Brand Manchester United : A Theatre of Dreams 11292
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12921
94 10 Reasons Why Airline Industry is Unique ? 50160
95 Role of Brand Ambassadors in Recession 11096
96 Reverse Pricing - Getting it Right ! 12350
97 Copyright & Trademark violations: Rural Marketing Success ? 15508
98 Premium Niche Marketing: Small World and Big Business 16110
99 Surrogate Advertising: Softly promoting hard products 10922
100 TATA Nano : Khushiyon Ki Chaabi 15381
101 Royal Enfield Bullet - The Indian Cult Brand ! 20930
102 Do Brands have finite lives ? 20733
103 Why Twitter is so successful ? 20321
104 M.R.P: Setting your own price ? 11042
105 The New Age Marketing Warfare ! 13511
 
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