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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22683
8 Fogg Deodorants- Capturing the Market 35608
9 E-commerce - Threat to Traditional Retail? 12686
10 Experience Gifting - A Boom in Gifting Industry 13684
11 Pester Power: Influence of Children in Purchase decision 12391
12 Marketing Through Mascot – Building Brand Identity 13233
13 Reebok’s Rebranding – A Comprehensive Analysis 23056
14 Hindustan Motors Ambassador - The End of an Era 15681
15 Click And Brick Of Bharat Matrimony 12935
16 Marketing 3.0 – Values Driven Marketing 15935
17 DRIP -The Marketing Communication Model 47109
18 How Titan Watches is Still a Market Leader-Brand Identity! 13094
19 Social Media Marketing - A Double Edge Sword 12074
20 Repackaging And Repositioning - Gaining Competitive Advantage 16013
21 Senior Citizens as Target Group 12014
22 Cause Related Marketing: Giving More Than Just Spare Change? 11998
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18683
24 Let’s Get Packing - Importance of Packaging 12299
25 Thums Up - A Thundering Success 15489
26 Rural Marketing: Challenges Opportunities and Beyond 22905
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22672
28 Creative Marketing Communication: Interactive Advertising Campaigns 11811
29 What is Shockvertising? 26974
30 Marketing Through Sports: The Evolution and Future 29677
31 Village Laundry Service, A Story Of The Start Up 13145
32 Being Flawsome - Ensuring Brand Loyalty 15647
33 Chanakya Niti And Marketing Strategies 21157
34 Royal Enfield Bullet - Felt The Thump! 12143
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24034
36 Subliminal Marketing - What You See You May Not See! 15542
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17372
38 Customer Is King – Make The King Happy 25306
39 Marketing Strategies & Innovations In The Services Sector 15417
40 Segmentation Targeting & Positioning-Defining Product Lines 27977
41 Role Of Technology In Marketing 21518
42 How To Create Snob Effect In Marketing? 15586
43 Health Insurance: A Push Or A Pull Product? 11836
44 A Strategic Perspective Of Kerala Tourism 27769
45 Opportunities In Online Marketing 10968
46 Challenges Of Digital Marketing 19795
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11383
48 Then & Now - A Coke Story 15156
49 What's This App - Whatsapp Success Story! 25912
50 Flying High: What Keeps Indigo Going 12188
51 Brand Activation: Bringing Spirit Of Brands To Life 16819
52 Indian Rural Market: The Next Big Thing 24656
53 Oreo – Milky’s Favourite Cookie Turns 100 11524
54 The Happy Birds: Success Story of Angry Birds 12974
55 Tata Motors JLR - The Success Story 15426
56 An Analysis On Lux Beauty Soap 41386
57 Latest Trend In Marketing Environment: Viral Marketing 10594
58 Impact Of The ZooZoo Commercials For Value Added Services 17453
59 What Can We Learn From Strategy Games 14520
60 The Reverse of Marketing=De-Marketing 18506
61 Is There A Better Way To Sell To Rural Market 13205
62 Why & How Marketers Target Kids 16560
63 Disruptive Innovation: Strategist’s Dilemma 11822
64 Entry Strategies For Automobile Companies In African Markets 14305
65 Park Avenue I.Q: New Name In The World Of Deodorants 17561
66 Flipkart.com - The Success Saga 22723
67 Pester Power: The Influential Kids 12862
68 Destination Branding- How does it Work 13864
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15738
70 Dirty Marketing- Fighting brands unethically 12236
71 Hero Honda Rebranding to Hero MotoCorp 15300
72 Standardize or Localize- A better way to lead markets 12534
73 Critical Success Factors for Devising Strategies for Airline Players 20083
74 Mom and Pop Stores Score Over Giant Supermarkets 12083
75 Regional Aspiration Marketing- A Step Further 11387
76 Value and benefit- The customer perspective 14752
77 Merchandising- The Brand Building Strategy 10635
78 The ill-effects of Globalization 10817
79 Brand Ferrari - The Dream Machine 13781
80 Retail Industry : Boon or Bane ? 13342
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21662
82 Premium Brands- Prestige, Value and Quality 21383
83 JustDial: The Information and Business Listings Directory 25326
84 Corporate branding vs Product branding 14138
85 Sales vs Marketing - Do They complement or compete ? 30043
86 Is Advertising an art of Lying ? 16720
87 Glocalization-The McD and KFC Way ? 13579
88 Breakthrough Products: Entering a New World 26183
89 4 P's of Management 57621
90 Walt Disney: A Magical Brand 17285
91 Evaluating Advertisement Campaigns: Analyzing Customers 11198
92 Brand Manchester United : A Theatre of Dreams 11347
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12987
94 10 Reasons Why Airline Industry is Unique ? 50211
95 Role of Brand Ambassadors in Recession 11144
96 Reverse Pricing - Getting it Right ! 12400
97 Copyright & Trademark violations: Rural Marketing Success ? 15551
98 Premium Niche Marketing: Small World and Big Business 16165
99 Surrogate Advertising: Softly promoting hard products 10968
100 TATA Nano : Khushiyon Ki Chaabi 15439
101 Royal Enfield Bullet - The Indian Cult Brand ! 21016
102 Do Brands have finite lives ? 20764
103 Why Twitter is so successful ? 20345
104 M.R.P: Setting your own price ? 11081
105 The New Age Marketing Warfare ! 13548
 
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