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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21941
8 Fogg Deodorants- Capturing the Market 34765
9 E-commerce - Threat to Traditional Retail? 12117
10 Experience Gifting - A Boom in Gifting Industry 13159
11 Pester Power: Influence of Children in Purchase decision 11725
12 Marketing Through Mascot – Building Brand Identity 12648
13 Reebok’s Rebranding – A Comprehensive Analysis 22082
14 Hindustan Motors Ambassador - The End of an Era 14879
15 Click And Brick Of Bharat Matrimony 12277
16 Marketing 3.0 – Values Driven Marketing 15100
17 DRIP -The Marketing Communication Model 45967
18 How Titan Watches is Still a Market Leader-Brand Identity! 12401
19 Social Media Marketing - A Double Edge Sword 11557
20 Repackaging And Repositioning - Gaining Competitive Advantage 15431
21 Senior Citizens as Target Group 11486
22 Cause Related Marketing: Giving More Than Just Spare Change? 11446
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17973
24 Let’s Get Packing - Importance of Packaging 11793
25 Thums Up - A Thundering Success 14529
26 Rural Marketing: Challenges Opportunities and Beyond 22295
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22210
28 Creative Marketing Communication: Interactive Advertising Campaigns 11271
29 What is Shockvertising? 26121
30 Marketing Through Sports: The Evolution and Future 29159
31 Village Laundry Service, A Story Of The Start Up 12227
32 Being Flawsome - Ensuring Brand Loyalty 15055
33 Chanakya Niti And Marketing Strategies 20523
34 Royal Enfield Bullet - Felt The Thump! 11376
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23268
36 Subliminal Marketing - What You See You May Not See! 15023
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16665
38 Customer Is King – Make The King Happy 24690
39 Marketing Strategies & Innovations In The Services Sector 14738
40 Segmentation Targeting & Positioning-Defining Product Lines 27354
41 Role Of Technology In Marketing 21075
42 How To Create Snob Effect In Marketing? 14982
43 Health Insurance: A Push Or A Pull Product? 11407
44 A Strategic Perspective Of Kerala Tourism 27119
45 Opportunities In Online Marketing 10473
46 Challenges Of Digital Marketing 18830
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10858
48 Then & Now - A Coke Story 14542
49 What's This App - Whatsapp Success Story! 25408
50 Flying High: What Keeps Indigo Going 11602
51 Brand Activation: Bringing Spirit Of Brands To Life 16309
52 Indian Rural Market: The Next Big Thing 24145
53 Oreo – Milky’s Favourite Cookie Turns 100 10966
54 The Happy Birds: Success Story of Angry Birds 12256
55 Tata Motors JLR - The Success Story 14726
56 An Analysis On Lux Beauty Soap 40289
57 Latest Trend In Marketing Environment: Viral Marketing 10112
58 Impact Of The ZooZoo Commercials For Value Added Services 16749
59 What Can We Learn From Strategy Games 14071
60 The Reverse of Marketing=De-Marketing 17845
61 Is There A Better Way To Sell To Rural Market 12705
62 Why & How Marketers Target Kids 15812
63 Disruptive Innovation: Strategist’s Dilemma 11275
64 Entry Strategies For Automobile Companies In African Markets 13824
65 Park Avenue I.Q: New Name In The World Of Deodorants 16978
66 Flipkart.com - The Success Saga 22064
67 Pester Power: The Influential Kids 12212
68 Destination Branding- How does it Work 13378
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15201
70 Dirty Marketing- Fighting brands unethically 11665
71 Hero Honda Rebranding to Hero MotoCorp 14518
72 Standardize or Localize- A better way to lead markets 12023
73 Critical Success Factors for Devising Strategies for Airline Players 19481
74 Mom and Pop Stores Score Over Giant Supermarkets 11495
75 Regional Aspiration Marketing- A Step Further 10826
76 Value and benefit- The customer perspective 14303
77 Merchandising- The Brand Building Strategy 10147
78 The ill-effects of Globalization 10354
79 Brand Ferrari - The Dream Machine 13280
80 Retail Industry : Boon or Bane ? 12845
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21044
82 Premium Brands- Prestige, Value and Quality 20459
83 JustDial: The Information and Business Listings Directory 24497
84 Corporate branding vs Product branding 13561
85 Sales vs Marketing - Do They complement or compete ? 29364
86 Is Advertising an art of Lying ? 16195
87 Glocalization-The McD and KFC Way ? 12982
88 Breakthrough Products: Entering a New World 25573
89 4 P's of Management 56881
90 Walt Disney: A Magical Brand 16676
91 Evaluating Advertisement Campaigns: Analyzing Customers 10661
92 Brand Manchester United : A Theatre of Dreams 10705
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12335
94 10 Reasons Why Airline Industry is Unique ? 49476
95 Role of Brand Ambassadors in Recession 10557
96 Reverse Pricing - Getting it Right ! 11754
97 Copyright & Trademark violations: Rural Marketing Success ? 14949
98 Premium Niche Marketing: Small World and Big Business 15381
99 Surrogate Advertising: Softly promoting hard products 10429
100 TATA Nano : Khushiyon Ki Chaabi 14740
101 Royal Enfield Bullet - The Indian Cult Brand ! 20187
102 Do Brands have finite lives ? 20171
103 Why Twitter is so successful ? 19894
104 M.R.P: Setting your own price ? 10561
105 The New Age Marketing Warfare ! 13008
 
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