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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21675
8 Fogg Deodorants- Capturing the Market 34544
9 E-commerce - Threat to Traditional Retail? 11952
10 Experience Gifting - A Boom in Gifting Industry 13063
11 Pester Power: Influence of Children in Purchase decision 11555
12 Marketing Through Mascot – Building Brand Identity 12511
13 Reebok’s Rebranding – A Comprehensive Analysis 21768
14 Hindustan Motors Ambassador - The End of an Era 14673
15 Click And Brick Of Bharat Matrimony 12064
16 Marketing 3.0 – Values Driven Marketing 14861
17 DRIP -The Marketing Communication Model 45675
18 How Titan Watches is Still a Market Leader-Brand Identity! 12244
19 Social Media Marketing - A Double Edge Sword 11440
20 Repackaging And Repositioning - Gaining Competitive Advantage 15255
21 Senior Citizens as Target Group 11256
22 Cause Related Marketing: Giving More Than Just Spare Change? 11335
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17808
24 Let’s Get Packing - Importance of Packaging 11699
25 Thums Up - A Thundering Success 14286
26 Rural Marketing: Challenges Opportunities and Beyond 22160
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22114
28 Creative Marketing Communication: Interactive Advertising Campaigns 11132
29 What is Shockvertising? 25912
30 Marketing Through Sports: The Evolution and Future 29065
31 Village Laundry Service, A Story Of The Start Up 12040
32 Being Flawsome - Ensuring Brand Loyalty 14951
33 Chanakya Niti And Marketing Strategies 20371
34 Royal Enfield Bullet - Felt The Thump! 11220
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22962
36 Subliminal Marketing - What You See You May Not See! 14891
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16442
38 Customer Is King – Make The King Happy 24420
39 Marketing Strategies & Innovations In The Services Sector 14553
40 Segmentation Targeting & Positioning-Defining Product Lines 27218
41 Role Of Technology In Marketing 20982
42 How To Create Snob Effect In Marketing? 14832
43 Health Insurance: A Push Or A Pull Product? 11246
44 A Strategic Perspective Of Kerala Tourism 26930
45 Opportunities In Online Marketing 10386
46 Challenges Of Digital Marketing 18656
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10742
48 Then & Now - A Coke Story 14403
49 What's This App - Whatsapp Success Story! 25319
50 Flying High: What Keeps Indigo Going 11441
51 Brand Activation: Bringing Spirit Of Brands To Life 16163
52 Indian Rural Market: The Next Big Thing 24044
53 Oreo – Milky’s Favourite Cookie Turns 100 10831
54 The Happy Birds: Success Story of Angry Birds 11985
55 Tata Motors JLR - The Success Story 14561
56 An Analysis On Lux Beauty Soap 39909
57 Latest Trend In Marketing Environment: Viral Marketing 10007
58 Impact Of The ZooZoo Commercials For Value Added Services 16553
59 What Can We Learn From Strategy Games 13986
60 The Reverse of Marketing=De-Marketing 17600
61 Is There A Better Way To Sell To Rural Market 12497
62 Why & How Marketers Target Kids 15611
63 Disruptive Innovation: Strategist’s Dilemma 11052
64 Entry Strategies For Automobile Companies In African Markets 13735
65 Park Avenue I.Q: New Name In The World Of Deodorants 16870
66 Flipkart.com - The Success Saga 21914
67 Pester Power: The Influential Kids 12090
68 Destination Branding- How does it Work 13279
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15060
70 Dirty Marketing- Fighting brands unethically 11517
71 Hero Honda Rebranding to Hero MotoCorp 14321
72 Standardize or Localize- A better way to lead markets 11839
73 Critical Success Factors for Devising Strategies for Airline Players 19254
74 Mom and Pop Stores Score Over Giant Supermarkets 11378
75 Regional Aspiration Marketing- A Step Further 10700
76 Value and benefit- The customer perspective 14212
77 Merchandising- The Brand Building Strategy 10055
78 The ill-effects of Globalization 10278
79 Brand Ferrari - The Dream Machine 13096
80 Retail Industry : Boon or Bane ? 12739
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20907
82 Premium Brands- Prestige, Value and Quality 20198
83 JustDial: The Information and Business Listings Directory 24235
84 Corporate branding vs Product branding 13470
85 Sales vs Marketing - Do They complement or compete ? 29175
86 Is Advertising an art of Lying ? 16071
87 Glocalization-The McD and KFC Way ? 12825
88 Breakthrough Products: Entering a New World 25430
89 4 P's of Management 56690
90 Walt Disney: A Magical Brand 16513
91 Evaluating Advertisement Campaigns: Analyzing Customers 10527
92 Brand Manchester United : A Theatre of Dreams 10580
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12231
94 10 Reasons Why Airline Industry is Unique ? 49224
95 Role of Brand Ambassadors in Recession 10373
96 Reverse Pricing - Getting it Right ! 11628
97 Copyright & Trademark violations: Rural Marketing Success ? 14839
98 Premium Niche Marketing: Small World and Big Business 15228
99 Surrogate Advertising: Softly promoting hard products 10325
100 TATA Nano : Khushiyon Ki Chaabi 14577
101 Royal Enfield Bullet - The Indian Cult Brand ! 20004
102 Do Brands have finite lives ? 20054
103 Why Twitter is so successful ? 19709
104 M.R.P: Setting your own price ? 10422
105 The New Age Marketing Warfare ! 12891
 
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