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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22288
8 Fogg Deodorants- Capturing the Market 35176
9 E-commerce - Threat to Traditional Retail? 12413
10 Experience Gifting - A Boom in Gifting Industry 13378
11 Pester Power: Influence of Children in Purchase decision 12099
12 Marketing Through Mascot – Building Brand Identity 12924
13 Reebok’s Rebranding – A Comprehensive Analysis 22661
14 Hindustan Motors Ambassador - The End of an Era 15243
15 Click And Brick Of Bharat Matrimony 12609
16 Marketing 3.0 – Values Driven Marketing 15589
17 DRIP -The Marketing Communication Model 46626
18 How Titan Watches is Still a Market Leader-Brand Identity! 12742
19 Social Media Marketing - A Double Edge Sword 11805
20 Repackaging And Repositioning - Gaining Competitive Advantage 15723
21 Senior Citizens as Target Group 11757
22 Cause Related Marketing: Giving More Than Just Spare Change? 11719
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18345
24 Let’s Get Packing - Importance of Packaging 12024
25 Thums Up - A Thundering Success 15002
26 Rural Marketing: Challenges Opportunities and Beyond 22601
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22436
28 Creative Marketing Communication: Interactive Advertising Campaigns 11539
29 What is Shockvertising? 26542
30 Marketing Through Sports: The Evolution and Future 29397
31 Village Laundry Service, A Story Of The Start Up 12671
32 Being Flawsome - Ensuring Brand Loyalty 15346
33 Chanakya Niti And Marketing Strategies 20826
34 Royal Enfield Bullet - Felt The Thump! 11774
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23681
36 Subliminal Marketing - What You See You May Not See! 15279
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17026
38 Customer Is King – Make The King Happy 25020
39 Marketing Strategies & Innovations In The Services Sector 15121
40 Segmentation Targeting & Positioning-Defining Product Lines 27660
41 Role Of Technology In Marketing 21286
42 How To Create Snob Effect In Marketing? 15264
43 Health Insurance: A Push Or A Pull Product? 11605
44 A Strategic Perspective Of Kerala Tourism 27443
45 Opportunities In Online Marketing 10709
46 Challenges Of Digital Marketing 19334
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11118
48 Then & Now - A Coke Story 14815
49 What's This App - Whatsapp Success Story! 25636
50 Flying High: What Keeps Indigo Going 11902
51 Brand Activation: Bringing Spirit Of Brands To Life 16555
52 Indian Rural Market: The Next Big Thing 24373
53 Oreo – Milky’s Favourite Cookie Turns 100 11223
54 The Happy Birds: Success Story of Angry Birds 12613
55 Tata Motors JLR - The Success Story 15055
56 An Analysis On Lux Beauty Soap 40904
57 Latest Trend In Marketing Environment: Viral Marketing 10321
58 Impact Of The ZooZoo Commercials For Value Added Services 17148
59 What Can We Learn From Strategy Games 14275
60 The Reverse of Marketing=De-Marketing 18191
61 Is There A Better Way To Sell To Rural Market 12947
62 Why & How Marketers Target Kids 16199
63 Disruptive Innovation: Strategist’s Dilemma 11563
64 Entry Strategies For Automobile Companies In African Markets 14043
65 Park Avenue I.Q: New Name In The World Of Deodorants 17247
66 Flipkart.com - The Success Saga 22403
67 Pester Power: The Influential Kids 12541
68 Destination Branding- How does it Work 13596
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15458
70 Dirty Marketing- Fighting brands unethically 11943
71 Hero Honda Rebranding to Hero MotoCorp 14869
72 Standardize or Localize- A better way to lead markets 12257
73 Critical Success Factors for Devising Strategies for Airline Players 19798
74 Mom and Pop Stores Score Over Giant Supermarkets 11743
75 Regional Aspiration Marketing- A Step Further 11102
76 Value and benefit- The customer perspective 14507
77 Merchandising- The Brand Building Strategy 10375
78 The ill-effects of Globalization 10567
79 Brand Ferrari - The Dream Machine 13491
80 Retail Industry : Boon or Bane ? 13067
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21344
82 Premium Brands- Prestige, Value and Quality 20947
83 JustDial: The Information and Business Listings Directory 24985
84 Corporate branding vs Product branding 13839
85 Sales vs Marketing - Do They complement or compete ? 29719
86 Is Advertising an art of Lying ? 16429
87 Glocalization-The McD and KFC Way ? 13277
88 Breakthrough Products: Entering a New World 25883
89 4 P's of Management 57276
90 Walt Disney: A Magical Brand 16985
91 Evaluating Advertisement Campaigns: Analyzing Customers 10922
92 Brand Manchester United : A Theatre of Dreams 11015
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12614
94 10 Reasons Why Airline Industry is Unique ? 49837
95 Role of Brand Ambassadors in Recession 10833
96 Reverse Pricing - Getting it Right ! 12057
97 Copyright & Trademark violations: Rural Marketing Success ? 15219
98 Premium Niche Marketing: Small World and Big Business 15773
99 Surrogate Advertising: Softly promoting hard products 10660
100 TATA Nano : Khushiyon Ki Chaabi 15053
101 Royal Enfield Bullet - The Indian Cult Brand ! 20499
102 Do Brands have finite lives ? 20484
103 Why Twitter is so successful ? 20112
104 M.R.P: Setting your own price ? 10804
105 The New Age Marketing Warfare ! 13262
 
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