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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22655
8 Fogg Deodorants- Capturing the Market 35579
9 E-commerce - Threat to Traditional Retail? 12670
10 Experience Gifting - A Boom in Gifting Industry 13659
11 Pester Power: Influence of Children in Purchase decision 12373
12 Marketing Through Mascot – Building Brand Identity 13211
13 Reebok’s Rebranding – A Comprehensive Analysis 23035
14 Hindustan Motors Ambassador - The End of an Era 15658
15 Click And Brick Of Bharat Matrimony 12913
16 Marketing 3.0 – Values Driven Marketing 15918
17 DRIP -The Marketing Communication Model 47080
18 How Titan Watches is Still a Market Leader-Brand Identity! 13075
19 Social Media Marketing - A Double Edge Sword 12059
20 Repackaging And Repositioning - Gaining Competitive Advantage 15997
21 Senior Citizens as Target Group 11997
22 Cause Related Marketing: Giving More Than Just Spare Change? 11985
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18669
24 Let’s Get Packing - Importance of Packaging 12281
25 Thums Up - A Thundering Success 15454
26 Rural Marketing: Challenges Opportunities and Beyond 22885
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22658
28 Creative Marketing Communication: Interactive Advertising Campaigns 11793
29 What is Shockvertising? 26942
30 Marketing Through Sports: The Evolution and Future 29665
31 Village Laundry Service, A Story Of The Start Up 13121
32 Being Flawsome - Ensuring Brand Loyalty 15629
33 Chanakya Niti And Marketing Strategies 21122
34 Royal Enfield Bullet - Felt The Thump! 12111
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24014
36 Subliminal Marketing - What You See You May Not See! 15526
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17350
38 Customer Is King – Make The King Happy 25285
39 Marketing Strategies & Innovations In The Services Sector 15400
40 Segmentation Targeting & Positioning-Defining Product Lines 27959
41 Role Of Technology In Marketing 21501
42 How To Create Snob Effect In Marketing? 15561
43 Health Insurance: A Push Or A Pull Product? 11817
44 A Strategic Perspective Of Kerala Tourism 27750
45 Opportunities In Online Marketing 10954
46 Challenges Of Digital Marketing 19773
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11365
48 Then & Now - A Coke Story 15132
49 What's This App - Whatsapp Success Story! 25891
50 Flying High: What Keeps Indigo Going 12160
51 Brand Activation: Bringing Spirit Of Brands To Life 16802
52 Indian Rural Market: The Next Big Thing 24630
53 Oreo – Milky’s Favourite Cookie Turns 100 11503
54 The Happy Birds: Success Story of Angry Birds 12957
55 Tata Motors JLR - The Success Story 15402
56 An Analysis On Lux Beauty Soap 41343
57 Latest Trend In Marketing Environment: Viral Marketing 10576
58 Impact Of The ZooZoo Commercials For Value Added Services 17435
59 What Can We Learn From Strategy Games 14505
60 The Reverse of Marketing=De-Marketing 18486
61 Is There A Better Way To Sell To Rural Market 13184
62 Why & How Marketers Target Kids 16540
63 Disruptive Innovation: Strategist’s Dilemma 11806
64 Entry Strategies For Automobile Companies In African Markets 14291
65 Park Avenue I.Q: New Name In The World Of Deodorants 17539
66 Flipkart.com - The Success Saga 22704
67 Pester Power: The Influential Kids 12843
68 Destination Branding- How does it Work 13848
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15715
70 Dirty Marketing- Fighting brands unethically 12218
71 Hero Honda Rebranding to Hero MotoCorp 15277
72 Standardize or Localize- A better way to lead markets 12515
73 Critical Success Factors for Devising Strategies for Airline Players 20067
74 Mom and Pop Stores Score Over Giant Supermarkets 12049
75 Regional Aspiration Marketing- A Step Further 11370
76 Value and benefit- The customer perspective 14737
77 Merchandising- The Brand Building Strategy 10618
78 The ill-effects of Globalization 10800
79 Brand Ferrari - The Dream Machine 13761
80 Retail Industry : Boon or Bane ? 13323
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21644
82 Premium Brands- Prestige, Value and Quality 21349
83 JustDial: The Information and Business Listings Directory 25298
84 Corporate branding vs Product branding 14120
85 Sales vs Marketing - Do They complement or compete ? 30024
86 Is Advertising an art of Lying ? 16697
87 Glocalization-The McD and KFC Way ? 13557
88 Breakthrough Products: Entering a New World 26165
89 4 P's of Management 57599
90 Walt Disney: A Magical Brand 17268
91 Evaluating Advertisement Campaigns: Analyzing Customers 11180
92 Brand Manchester United : A Theatre of Dreams 11323
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12956
94 10 Reasons Why Airline Industry is Unique ? 50190
95 Role of Brand Ambassadors in Recession 11125
96 Reverse Pricing - Getting it Right ! 12381
97 Copyright & Trademark violations: Rural Marketing Success ? 15530
98 Premium Niche Marketing: Small World and Big Business 16139
99 Surrogate Advertising: Softly promoting hard products 10946
100 TATA Nano : Khushiyon Ki Chaabi 15412
101 Royal Enfield Bullet - The Indian Cult Brand ! 20983
102 Do Brands have finite lives ? 20751
103 Why Twitter is so successful ? 20334
104 M.R.P: Setting your own price ? 11062
105 The New Age Marketing Warfare ! 13531
 
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