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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22452
8 Fogg Deodorants- Capturing the Market 35387
9 E-commerce - Threat to Traditional Retail? 12550
10 Experience Gifting - A Boom in Gifting Industry 13508
11 Pester Power: Influence of Children in Purchase decision 12240
12 Marketing Through Mascot – Building Brand Identity 13057
13 Reebok’s Rebranding – A Comprehensive Analysis 22834
14 Hindustan Motors Ambassador - The End of an Era 15453
15 Click And Brick Of Bharat Matrimony 12747
16 Marketing 3.0 – Values Driven Marketing 15769
17 DRIP -The Marketing Communication Model 46857
18 How Titan Watches is Still a Market Leader-Brand Identity! 12916
19 Social Media Marketing - A Double Edge Sword 11947
20 Repackaging And Repositioning - Gaining Competitive Advantage 15873
21 Senior Citizens as Target Group 11876
22 Cause Related Marketing: Giving More Than Just Spare Change? 11860
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18511
24 Let’s Get Packing - Importance of Packaging 12154
25 Thums Up - A Thundering Success 15212
26 Rural Marketing: Challenges Opportunities and Beyond 22738
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22551
28 Creative Marketing Communication: Interactive Advertising Campaigns 11679
29 What is Shockvertising? 26746
30 Marketing Through Sports: The Evolution and Future 29529
31 Village Laundry Service, A Story Of The Start Up 12897
32 Being Flawsome - Ensuring Brand Loyalty 15496
33 Chanakya Niti And Marketing Strategies 20973
34 Royal Enfield Bullet - Felt The Thump! 11928
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23855
36 Subliminal Marketing - What You See You May Not See! 15400
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17199
38 Customer Is King – Make The King Happy 25158
39 Marketing Strategies & Innovations In The Services Sector 15266
40 Segmentation Targeting & Positioning-Defining Product Lines 27805
41 Role Of Technology In Marketing 21397
42 How To Create Snob Effect In Marketing? 15392
43 Health Insurance: A Push Or A Pull Product? 11710
44 A Strategic Perspective Of Kerala Tourism 27600
45 Opportunities In Online Marketing 10829
46 Challenges Of Digital Marketing 19578
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11236
48 Then & Now - A Coke Story 14960
49 What's This App - Whatsapp Success Story! 25762
50 Flying High: What Keeps Indigo Going 12031
51 Brand Activation: Bringing Spirit Of Brands To Life 16676
52 Indian Rural Market: The Next Big Thing 24496
53 Oreo – Milky’s Favourite Cookie Turns 100 11354
54 The Happy Birds: Success Story of Angry Birds 12785
55 Tata Motors JLR - The Success Story 15241
56 An Analysis On Lux Beauty Soap 41128
57 Latest Trend In Marketing Environment: Viral Marketing 10430
58 Impact Of The ZooZoo Commercials For Value Added Services 17308
59 What Can We Learn From Strategy Games 14394
60 The Reverse of Marketing=De-Marketing 18337
61 Is There A Better Way To Sell To Rural Market 13065
62 Why & How Marketers Target Kids 16381
63 Disruptive Innovation: Strategist’s Dilemma 11685
64 Entry Strategies For Automobile Companies In African Markets 14166
65 Park Avenue I.Q: New Name In The World Of Deodorants 17403
66 Flipkart.com - The Success Saga 22559
67 Pester Power: The Influential Kids 12684
68 Destination Branding- How does it Work 13718
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15583
70 Dirty Marketing- Fighting brands unethically 12078
71 Hero Honda Rebranding to Hero MotoCorp 15031
72 Standardize or Localize- A better way to lead markets 12398
73 Critical Success Factors for Devising Strategies for Airline Players 19937
74 Mom and Pop Stores Score Over Giant Supermarkets 11868
75 Regional Aspiration Marketing- A Step Further 11247
76 Value and benefit- The customer perspective 14621
77 Merchandising- The Brand Building Strategy 10498
78 The ill-effects of Globalization 10681
79 Brand Ferrari - The Dream Machine 13616
80 Retail Industry : Boon or Bane ? 13194
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21491
82 Premium Brands- Prestige, Value and Quality 21133
83 JustDial: The Information and Business Listings Directory 25145
84 Corporate branding vs Product branding 13986
85 Sales vs Marketing - Do They complement or compete ? 29882
86 Is Advertising an art of Lying ? 16560
87 Glocalization-The McD and KFC Way ? 13415
88 Breakthrough Products: Entering a New World 26028
89 4 P's of Management 57450
90 Walt Disney: A Magical Brand 17131
91 Evaluating Advertisement Campaigns: Analyzing Customers 11056
92 Brand Manchester United : A Theatre of Dreams 11174
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12772
94 10 Reasons Why Airline Industry is Unique ? 50016
95 Role of Brand Ambassadors in Recession 10982
96 Reverse Pricing - Getting it Right ! 12227
97 Copyright & Trademark violations: Rural Marketing Success ? 15385
98 Premium Niche Marketing: Small World and Big Business 15964
99 Surrogate Advertising: Softly promoting hard products 10812
100 TATA Nano : Khushiyon Ki Chaabi 15230
101 Royal Enfield Bullet - The Indian Cult Brand ! 20692
102 Do Brands have finite lives ? 20641
103 Why Twitter is so successful ? 20232
104 M.R.P: Setting your own price ? 10944
105 The New Age Marketing Warfare ! 13399
 
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