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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22550
8 Fogg Deodorants- Capturing the Market 35467
9 E-commerce - Threat to Traditional Retail? 12619
10 Experience Gifting - A Boom in Gifting Industry 13582
11 Pester Power: Influence of Children in Purchase decision 12309
12 Marketing Through Mascot – Building Brand Identity 13135
13 Reebok’s Rebranding – A Comprehensive Analysis 22931
14 Hindustan Motors Ambassador - The End of an Era 15562
15 Click And Brick Of Bharat Matrimony 12815
16 Marketing 3.0 – Values Driven Marketing 15844
17 DRIP -The Marketing Communication Model 46977
18 How Titan Watches is Still a Market Leader-Brand Identity! 12990
19 Social Media Marketing - A Double Edge Sword 12004
20 Repackaging And Repositioning - Gaining Competitive Advantage 15945
21 Senior Citizens as Target Group 11937
22 Cause Related Marketing: Giving More Than Just Spare Change? 11929
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18586
24 Let’s Get Packing - Importance of Packaging 12223
25 Thums Up - A Thundering Success 15316
26 Rural Marketing: Challenges Opportunities and Beyond 22827
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22609
28 Creative Marketing Communication: Interactive Advertising Campaigns 11751
29 What is Shockvertising? 26844
30 Marketing Through Sports: The Evolution and Future 29599
31 Village Laundry Service, A Story Of The Start Up 12990
32 Being Flawsome - Ensuring Brand Loyalty 15569
33 Chanakya Niti And Marketing Strategies 21044
34 Royal Enfield Bullet - Felt The Thump! 11993
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23938
36 Subliminal Marketing - What You See You May Not See! 15469
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17289
38 Customer Is King – Make The King Happy 25225
39 Marketing Strategies & Innovations In The Services Sector 15336
40 Segmentation Targeting & Positioning-Defining Product Lines 27891
41 Role Of Technology In Marketing 21454
42 How To Create Snob Effect In Marketing? 15493
43 Health Insurance: A Push Or A Pull Product? 11765
44 A Strategic Perspective Of Kerala Tourism 27686
45 Opportunities In Online Marketing 10894
46 Challenges Of Digital Marketing 19675
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11299
48 Then & Now - A Coke Story 15044
49 What's This App - Whatsapp Success Story! 25831
50 Flying High: What Keeps Indigo Going 12092
51 Brand Activation: Bringing Spirit Of Brands To Life 16748
52 Indian Rural Market: The Next Big Thing 24565
53 Oreo – Milky’s Favourite Cookie Turns 100 11422
54 The Happy Birds: Success Story of Angry Birds 12871
55 Tata Motors JLR - The Success Story 15330
56 An Analysis On Lux Beauty Soap 41215
57 Latest Trend In Marketing Environment: Viral Marketing 10498
58 Impact Of The ZooZoo Commercials For Value Added Services 17372
59 What Can We Learn From Strategy Games 14459
60 The Reverse of Marketing=De-Marketing 18413
61 Is There A Better Way To Sell To Rural Market 13126
62 Why & How Marketers Target Kids 16456
63 Disruptive Innovation: Strategist’s Dilemma 11751
64 Entry Strategies For Automobile Companies In African Markets 14234
65 Park Avenue I.Q: New Name In The World Of Deodorants 17476
66 Flipkart.com - The Success Saga 22634
67 Pester Power: The Influential Kids 12773
68 Destination Branding- How does it Work 13786
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15647
70 Dirty Marketing- Fighting brands unethically 12155
71 Hero Honda Rebranding to Hero MotoCorp 15144
72 Standardize or Localize- A better way to lead markets 12459
73 Critical Success Factors for Devising Strategies for Airline Players 20005
74 Mom and Pop Stores Score Over Giant Supermarkets 11960
75 Regional Aspiration Marketing- A Step Further 11313
76 Value and benefit- The customer perspective 14681
77 Merchandising- The Brand Building Strategy 10564
78 The ill-effects of Globalization 10748
79 Brand Ferrari - The Dream Machine 13699
80 Retail Industry : Boon or Bane ? 13274
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21570
82 Premium Brands- Prestige, Value and Quality 21238
83 JustDial: The Information and Business Listings Directory 25227
84 Corporate branding vs Product branding 14063
85 Sales vs Marketing - Do They complement or compete ? 29958
86 Is Advertising an art of Lying ? 16629
87 Glocalization-The McD and KFC Way ? 13484
88 Breakthrough Products: Entering a New World 26099
89 4 P's of Management 57520
90 Walt Disney: A Magical Brand 17208
91 Evaluating Advertisement Campaigns: Analyzing Customers 11120
92 Brand Manchester United : A Theatre of Dreams 11249
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12883
94 10 Reasons Why Airline Industry is Unique ? 50109
95 Role of Brand Ambassadors in Recession 11056
96 Reverse Pricing - Getting it Right ! 12307
97 Copyright & Trademark violations: Rural Marketing Success ? 15464
98 Premium Niche Marketing: Small World and Big Business 16055
99 Surrogate Advertising: Softly promoting hard products 10882
100 TATA Nano : Khushiyon Ki Chaabi 15316
101 Royal Enfield Bullet - The Indian Cult Brand ! 20826
102 Do Brands have finite lives ? 20694
103 Why Twitter is so successful ? 20282
104 M.R.P: Setting your own price ? 11005
105 The New Age Marketing Warfare ! 13463
 
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