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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22375
8 Fogg Deodorants- Capturing the Market 35292
9 E-commerce - Threat to Traditional Retail? 12478
10 Experience Gifting - A Boom in Gifting Industry 13444
11 Pester Power: Influence of Children in Purchase decision 12173
12 Marketing Through Mascot – Building Brand Identity 12992
13 Reebok’s Rebranding – A Comprehensive Analysis 22755
14 Hindustan Motors Ambassador - The End of an Era 15325
15 Click And Brick Of Bharat Matrimony 12677
16 Marketing 3.0 – Values Driven Marketing 15685
17 DRIP -The Marketing Communication Model 46741
18 How Titan Watches is Still a Market Leader-Brand Identity! 12824
19 Social Media Marketing - A Double Edge Sword 11873
20 Repackaging And Repositioning - Gaining Competitive Advantage 15795
21 Senior Citizens as Target Group 11813
22 Cause Related Marketing: Giving More Than Just Spare Change? 11793
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18433
24 Let’s Get Packing - Importance of Packaging 12093
25 Thums Up - A Thundering Success 15106
26 Rural Marketing: Challenges Opportunities and Beyond 22669
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22493
28 Creative Marketing Communication: Interactive Advertising Campaigns 11604
29 What is Shockvertising? 26644
30 Marketing Through Sports: The Evolution and Future 29467
31 Village Laundry Service, A Story Of The Start Up 12786
32 Being Flawsome - Ensuring Brand Loyalty 15430
33 Chanakya Niti And Marketing Strategies 20906
34 Royal Enfield Bullet - Felt The Thump! 11853
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23770
36 Subliminal Marketing - What You See You May Not See! 15338
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17118
38 Customer Is King – Make The King Happy 25090
39 Marketing Strategies & Innovations In The Services Sector 15195
40 Segmentation Targeting & Positioning-Defining Product Lines 27729
41 Role Of Technology In Marketing 21345
42 How To Create Snob Effect In Marketing? 15331
43 Health Insurance: A Push Or A Pull Product? 11657
44 A Strategic Perspective Of Kerala Tourism 27528
45 Opportunities In Online Marketing 10767
46 Challenges Of Digital Marketing 19477
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11169
48 Then & Now - A Coke Story 14885
49 What's This App - Whatsapp Success Story! 25697
50 Flying High: What Keeps Indigo Going 11963
51 Brand Activation: Bringing Spirit Of Brands To Life 16611
52 Indian Rural Market: The Next Big Thing 24445
53 Oreo – Milky’s Favourite Cookie Turns 100 11291
54 The Happy Birds: Success Story of Angry Birds 12708
55 Tata Motors JLR - The Success Story 15155
56 An Analysis On Lux Beauty Soap 41016
57 Latest Trend In Marketing Environment: Viral Marketing 10382
58 Impact Of The ZooZoo Commercials For Value Added Services 17240
59 What Can We Learn From Strategy Games 14334
60 The Reverse of Marketing=De-Marketing 18265
61 Is There A Better Way To Sell To Rural Market 13013
62 Why & How Marketers Target Kids 16304
63 Disruptive Innovation: Strategist’s Dilemma 11621
64 Entry Strategies For Automobile Companies In African Markets 14108
65 Park Avenue I.Q: New Name In The World Of Deodorants 17333
66 Flipkart.com - The Success Saga 22482
67 Pester Power: The Influential Kids 12611
68 Destination Branding- How does it Work 13657
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15525
70 Dirty Marketing- Fighting brands unethically 12021
71 Hero Honda Rebranding to Hero MotoCorp 14947
72 Standardize or Localize- A better way to lead markets 12327
73 Critical Success Factors for Devising Strategies for Airline Players 19867
74 Mom and Pop Stores Score Over Giant Supermarkets 11813
75 Regional Aspiration Marketing- A Step Further 11180
76 Value and benefit- The customer perspective 14568
77 Merchandising- The Brand Building Strategy 10437
78 The ill-effects of Globalization 10626
79 Brand Ferrari - The Dream Machine 13558
80 Retail Industry : Boon or Bane ? 13138
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21420
82 Premium Brands- Prestige, Value and Quality 21037
83 JustDial: The Information and Business Listings Directory 25062
84 Corporate branding vs Product branding 13925
85 Sales vs Marketing - Do They complement or compete ? 29820
86 Is Advertising an art of Lying ? 16495
87 Glocalization-The McD and KFC Way ? 13348
88 Breakthrough Products: Entering a New World 25952
89 4 P's of Management 57382
90 Walt Disney: A Magical Brand 17070
91 Evaluating Advertisement Campaigns: Analyzing Customers 10991
92 Brand Manchester United : A Theatre of Dreams 11095
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12693
94 10 Reasons Why Airline Industry is Unique ? 49932
95 Role of Brand Ambassadors in Recession 10909
96 Reverse Pricing - Getting it Right ! 12143
97 Copyright & Trademark violations: Rural Marketing Success ? 15308
98 Premium Niche Marketing: Small World and Big Business 15869
99 Surrogate Advertising: Softly promoting hard products 10731
100 TATA Nano : Khushiyon Ki Chaabi 15141
101 Royal Enfield Bullet - The Indian Cult Brand ! 20580
102 Do Brands have finite lives ? 20582
103 Why Twitter is so successful ? 20180
104 M.R.P: Setting your own price ? 10881
105 The New Age Marketing Warfare ! 13336
 
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