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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22025
8 Fogg Deodorants- Capturing the Market 34836
9 E-commerce - Threat to Traditional Retail? 12187
10 Experience Gifting - A Boom in Gifting Industry 13202
11 Pester Power: Influence of Children in Purchase decision 11792
12 Marketing Through Mascot – Building Brand Identity 12702
13 Reebok’s Rebranding – A Comprehensive Analysis 22210
14 Hindustan Motors Ambassador - The End of an Era 14964
15 Click And Brick Of Bharat Matrimony 12359
16 Marketing 3.0 – Values Driven Marketing 15237
17 DRIP -The Marketing Communication Model 46093
18 How Titan Watches is Still a Market Leader-Brand Identity! 12480
19 Social Media Marketing - A Double Edge Sword 11603
20 Repackaging And Repositioning - Gaining Competitive Advantage 15500
21 Senior Citizens as Target Group 11550
22 Cause Related Marketing: Giving More Than Just Spare Change? 11495
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18045
24 Let’s Get Packing - Importance of Packaging 11840
25 Thums Up - A Thundering Success 14647
26 Rural Marketing: Challenges Opportunities and Beyond 22356
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22254
28 Creative Marketing Communication: Interactive Advertising Campaigns 11334
29 What is Shockvertising? 26209
30 Marketing Through Sports: The Evolution and Future 29216
31 Village Laundry Service, A Story Of The Start Up 12318
32 Being Flawsome - Ensuring Brand Loyalty 15101
33 Chanakya Niti And Marketing Strategies 20589
34 Royal Enfield Bullet - Felt The Thump! 11446
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23358
36 Subliminal Marketing - What You See You May Not See! 15065
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16739
38 Customer Is King – Make The King Happy 24767
39 Marketing Strategies & Innovations In The Services Sector 14829
40 Segmentation Targeting & Positioning-Defining Product Lines 27424
41 Role Of Technology In Marketing 21118
42 How To Create Snob Effect In Marketing? 15035
43 Health Insurance: A Push Or A Pull Product? 11444
44 A Strategic Perspective Of Kerala Tourism 27181
45 Opportunities In Online Marketing 10511
46 Challenges Of Digital Marketing 18921
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10916
48 Then & Now - A Coke Story 14598
49 What's This App - Whatsapp Success Story! 25452
50 Flying High: What Keeps Indigo Going 11674
51 Brand Activation: Bringing Spirit Of Brands To Life 16373
52 Indian Rural Market: The Next Big Thing 24198
53 Oreo – Milky’s Favourite Cookie Turns 100 11027
54 The Happy Birds: Success Story of Angry Birds 12349
55 Tata Motors JLR - The Success Story 14793
56 An Analysis On Lux Beauty Soap 40410
57 Latest Trend In Marketing Environment: Viral Marketing 10150
58 Impact Of The ZooZoo Commercials For Value Added Services 16826
59 What Can We Learn From Strategy Games 14111
60 The Reverse of Marketing=De-Marketing 17936
61 Is There A Better Way To Sell To Rural Market 12745
62 Why & How Marketers Target Kids 15893
63 Disruptive Innovation: Strategist’s Dilemma 11327
64 Entry Strategies For Automobile Companies In African Markets 13868
65 Park Avenue I.Q: New Name In The World Of Deodorants 17025
66 Flipkart.com - The Success Saga 22128
67 Pester Power: The Influential Kids 12271
68 Destination Branding- How does it Work 13419
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15263
70 Dirty Marketing- Fighting brands unethically 11729
71 Hero Honda Rebranding to Hero MotoCorp 14617
72 Standardize or Localize- A better way to lead markets 12069
73 Critical Success Factors for Devising Strategies for Airline Players 19559
74 Mom and Pop Stores Score Over Giant Supermarkets 11548
75 Regional Aspiration Marketing- A Step Further 10888
76 Value and benefit- The customer perspective 14346
77 Merchandising- The Brand Building Strategy 10196
78 The ill-effects of Globalization 10395
79 Brand Ferrari - The Dream Machine 13322
80 Retail Industry : Boon or Bane ? 12898
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21120
82 Premium Brands- Prestige, Value and Quality 20578
83 JustDial: The Information and Business Listings Directory 24613
84 Corporate branding vs Product branding 13617
85 Sales vs Marketing - Do They complement or compete ? 29447
86 Is Advertising an art of Lying ? 16242
87 Glocalization-The McD and KFC Way ? 13041
88 Breakthrough Products: Entering a New World 25635
89 4 P's of Management 56948
90 Walt Disney: A Magical Brand 16754
91 Evaluating Advertisement Campaigns: Analyzing Customers 10725
92 Brand Manchester United : A Theatre of Dreams 10762
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12387
94 10 Reasons Why Airline Industry is Unique ? 49552
95 Role of Brand Ambassadors in Recession 10603
96 Reverse Pricing - Getting it Right ! 11823
97 Copyright & Trademark violations: Rural Marketing Success ? 15008
98 Premium Niche Marketing: Small World and Big Business 15452
99 Surrogate Advertising: Softly promoting hard products 10465
100 TATA Nano : Khushiyon Ki Chaabi 14804
101 Royal Enfield Bullet - The Indian Cult Brand ! 20266
102 Do Brands have finite lives ? 20218
103 Why Twitter is so successful ? 19928
104 M.R.P: Setting your own price ? 10620
105 The New Age Marketing Warfare ! 13050
 
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