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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21855
8 Fogg Deodorants- Capturing the Market 34690
9 E-commerce - Threat to Traditional Retail? 12061
10 Experience Gifting - A Boom in Gifting Industry 13130
11 Pester Power: Influence of Children in Purchase decision 11674
12 Marketing Through Mascot – Building Brand Identity 12598
13 Reebok’s Rebranding – A Comprehensive Analysis 21943
14 Hindustan Motors Ambassador - The End of an Era 14815
15 Click And Brick Of Bharat Matrimony 12205
16 Marketing 3.0 – Values Driven Marketing 15013
17 DRIP -The Marketing Communication Model 45855
18 How Titan Watches is Still a Market Leader-Brand Identity! 12348
19 Social Media Marketing - A Double Edge Sword 11520
20 Repackaging And Repositioning - Gaining Competitive Advantage 15364
21 Senior Citizens as Target Group 11406
22 Cause Related Marketing: Giving More Than Just Spare Change? 11409
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17915
24 Let’s Get Packing - Importance of Packaging 11765
25 Thums Up - A Thundering Success 14452
26 Rural Marketing: Challenges Opportunities and Beyond 22253
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22175
28 Creative Marketing Communication: Interactive Advertising Campaigns 11227
29 What is Shockvertising? 26045
30 Marketing Through Sports: The Evolution and Future 29121
31 Village Laundry Service, A Story Of The Start Up 12161
32 Being Flawsome - Ensuring Brand Loyalty 15020
33 Chanakya Niti And Marketing Strategies 20471
34 Royal Enfield Bullet - Felt The Thump! 11332
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23158
36 Subliminal Marketing - What You See You May Not See! 14987
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16589
38 Customer Is King – Make The King Happy 24598
39 Marketing Strategies & Innovations In The Services Sector 14672
40 Segmentation Targeting & Positioning-Defining Product Lines 27305
41 Role Of Technology In Marketing 21046
42 How To Create Snob Effect In Marketing? 14931
43 Health Insurance: A Push Or A Pull Product? 11357
44 A Strategic Perspective Of Kerala Tourism 27060
45 Opportunities In Online Marketing 10445
46 Challenges Of Digital Marketing 18765
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10818
48 Then & Now - A Coke Story 14498
49 What's This App - Whatsapp Success Story! 25370
50 Flying High: What Keeps Indigo Going 11553
51 Brand Activation: Bringing Spirit Of Brands To Life 16258
52 Indian Rural Market: The Next Big Thing 24113
53 Oreo – Milky’s Favourite Cookie Turns 100 10922
54 The Happy Birds: Success Story of Angry Birds 12162
55 Tata Motors JLR - The Success Story 14665
56 An Analysis On Lux Beauty Soap 40158
57 Latest Trend In Marketing Environment: Viral Marketing 10085
58 Impact Of The ZooZoo Commercials For Value Added Services 16703
59 What Can We Learn From Strategy Games 14044
60 The Reverse of Marketing=De-Marketing 17762
61 Is There A Better Way To Sell To Rural Market 12636
62 Why & How Marketers Target Kids 15747
63 Disruptive Innovation: Strategist’s Dilemma 11228
64 Entry Strategies For Automobile Companies In African Markets 13795
65 Park Avenue I.Q: New Name In The World Of Deodorants 16945
66 Flipkart.com - The Success Saga 22025
67 Pester Power: The Influential Kids 12175
68 Destination Branding- How does it Work 13346
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15156
70 Dirty Marketing- Fighting brands unethically 11609
71 Hero Honda Rebranding to Hero MotoCorp 14442
72 Standardize or Localize- A better way to lead markets 11961
73 Critical Success Factors for Devising Strategies for Airline Players 19401
74 Mom and Pop Stores Score Over Giant Supermarkets 11453
75 Regional Aspiration Marketing- A Step Further 10788
76 Value and benefit- The customer perspective 14262
77 Merchandising- The Brand Building Strategy 10119
78 The ill-effects of Globalization 10328
79 Brand Ferrari - The Dream Machine 13223
80 Retail Industry : Boon or Bane ? 12805
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20996
82 Premium Brands- Prestige, Value and Quality 20366
83 JustDial: The Information and Business Listings Directory 24407
84 Corporate branding vs Product branding 13527
85 Sales vs Marketing - Do They complement or compete ? 29297
86 Is Advertising an art of Lying ? 16149
87 Glocalization-The McD and KFC Way ? 12931
88 Breakthrough Products: Entering a New World 25537
89 4 P's of Management 56812
90 Walt Disney: A Magical Brand 16625
91 Evaluating Advertisement Campaigns: Analyzing Customers 10616
92 Brand Manchester United : A Theatre of Dreams 10662
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12291
94 10 Reasons Why Airline Industry is Unique ? 49389
95 Role of Brand Ambassadors in Recession 10497
96 Reverse Pricing - Getting it Right ! 11711
97 Copyright & Trademark violations: Rural Marketing Success ? 14909
98 Premium Niche Marketing: Small World and Big Business 15326
99 Surrogate Advertising: Softly promoting hard products 10391
100 TATA Nano : Khushiyon Ki Chaabi 14693
101 Royal Enfield Bullet - The Indian Cult Brand ! 20124
102 Do Brands have finite lives ? 20131
103 Why Twitter is so successful ? 19837
104 M.R.P: Setting your own price ? 10515
105 The New Age Marketing Warfare ! 12975
 
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