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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22337
8 Fogg Deodorants- Capturing the Market 35243
9 E-commerce - Threat to Traditional Retail? 12457
10 Experience Gifting - A Boom in Gifting Industry 13414
11 Pester Power: Influence of Children in Purchase decision 12141
12 Marketing Through Mascot – Building Brand Identity 12964
13 Reebok’s Rebranding – A Comprehensive Analysis 22726
14 Hindustan Motors Ambassador - The End of an Era 15291
15 Click And Brick Of Bharat Matrimony 12650
16 Marketing 3.0 – Values Driven Marketing 15643
17 DRIP -The Marketing Communication Model 46701
18 How Titan Watches is Still a Market Leader-Brand Identity! 12791
19 Social Media Marketing - A Double Edge Sword 11849
20 Repackaging And Repositioning - Gaining Competitive Advantage 15762
21 Senior Citizens as Target Group 11794
22 Cause Related Marketing: Giving More Than Just Spare Change? 11765
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18399
24 Let’s Get Packing - Importance of Packaging 12060
25 Thums Up - A Thundering Success 15060
26 Rural Marketing: Challenges Opportunities and Beyond 22639
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22476
28 Creative Marketing Communication: Interactive Advertising Campaigns 11582
29 What is Shockvertising? 26597
30 Marketing Through Sports: The Evolution and Future 29437
31 Village Laundry Service, A Story Of The Start Up 12745
32 Being Flawsome - Ensuring Brand Loyalty 15407
33 Chanakya Niti And Marketing Strategies 20872
34 Royal Enfield Bullet - Felt The Thump! 11817
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23730
36 Subliminal Marketing - What You See You May Not See! 15314
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17077
38 Customer Is King – Make The King Happy 25061
39 Marketing Strategies & Innovations In The Services Sector 15165
40 Segmentation Targeting & Positioning-Defining Product Lines 27703
41 Role Of Technology In Marketing 21325
42 How To Create Snob Effect In Marketing? 15306
43 Health Insurance: A Push Or A Pull Product? 11639
44 A Strategic Perspective Of Kerala Tourism 27494
45 Opportunities In Online Marketing 10742
46 Challenges Of Digital Marketing 19413
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11150
48 Then & Now - A Coke Story 14857
49 What's This App - Whatsapp Success Story! 25675
50 Flying High: What Keeps Indigo Going 11940
51 Brand Activation: Bringing Spirit Of Brands To Life 16585
52 Indian Rural Market: The Next Big Thing 24419
53 Oreo – Milky’s Favourite Cookie Turns 100 11266
54 The Happy Birds: Success Story of Angry Birds 12670
55 Tata Motors JLR - The Success Story 15129
56 An Analysis On Lux Beauty Soap 40977
57 Latest Trend In Marketing Environment: Viral Marketing 10359
58 Impact Of The ZooZoo Commercials For Value Added Services 17212
59 What Can We Learn From Strategy Games 14313
60 The Reverse of Marketing=De-Marketing 18237
61 Is There A Better Way To Sell To Rural Market 12990
62 Why & How Marketers Target Kids 16275
63 Disruptive Innovation: Strategist’s Dilemma 11605
64 Entry Strategies For Automobile Companies In African Markets 14084
65 Park Avenue I.Q: New Name In The World Of Deodorants 17303
66 Flipkart.com - The Success Saga 22450
67 Pester Power: The Influential Kids 12587
68 Destination Branding- How does it Work 13634
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15503
70 Dirty Marketing- Fighting brands unethically 11991
71 Hero Honda Rebranding to Hero MotoCorp 14915
72 Standardize or Localize- A better way to lead markets 12303
73 Critical Success Factors for Devising Strategies for Airline Players 19841
74 Mom and Pop Stores Score Over Giant Supermarkets 11788
75 Regional Aspiration Marketing- A Step Further 11152
76 Value and benefit- The customer perspective 14545
77 Merchandising- The Brand Building Strategy 10413
78 The ill-effects of Globalization 10604
79 Brand Ferrari - The Dream Machine 13533
80 Retail Industry : Boon or Bane ? 13115
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21394
82 Premium Brands- Prestige, Value and Quality 21002
83 JustDial: The Information and Business Listings Directory 25032
84 Corporate branding vs Product branding 13895
85 Sales vs Marketing - Do They complement or compete ? 29790
86 Is Advertising an art of Lying ? 16474
87 Glocalization-The McD and KFC Way ? 13324
88 Breakthrough Products: Entering a New World 25928
89 4 P's of Management 57345
90 Walt Disney: A Magical Brand 17041
91 Evaluating Advertisement Campaigns: Analyzing Customers 10962
92 Brand Manchester United : A Theatre of Dreams 11061
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12662
94 10 Reasons Why Airline Industry is Unique ? 49886
95 Role of Brand Ambassadors in Recession 10879
96 Reverse Pricing - Getting it Right ! 12102
97 Copyright & Trademark violations: Rural Marketing Success ? 15273
98 Premium Niche Marketing: Small World and Big Business 15826
99 Surrogate Advertising: Softly promoting hard products 10700
100 TATA Nano : Khushiyon Ki Chaabi 15101
101 Royal Enfield Bullet - The Indian Cult Brand ! 20546
102 Do Brands have finite lives ? 20548
103 Why Twitter is so successful ? 20152
104 M.R.P: Setting your own price ? 10843
105 The New Age Marketing Warfare ! 13303
 
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