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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 21701
8 Fogg Deodorants- Capturing the Market 34588
9 E-commerce - Threat to Traditional Retail? 11979
10 Experience Gifting - A Boom in Gifting Industry 13077
11 Pester Power: Influence of Children in Purchase decision 11582
12 Marketing Through Mascot – Building Brand Identity 12537
13 Reebok’s Rebranding – A Comprehensive Analysis 21809
14 Hindustan Motors Ambassador - The End of an Era 14713
15 Click And Brick Of Bharat Matrimony 12098
16 Marketing 3.0 – Values Driven Marketing 14895
17 DRIP -The Marketing Communication Model 45726
18 How Titan Watches is Still a Market Leader-Brand Identity! 12273
19 Social Media Marketing - A Double Edge Sword 11459
20 Repackaging And Repositioning - Gaining Competitive Advantage 15286
21 Senior Citizens as Target Group 11279
22 Cause Related Marketing: Giving More Than Just Spare Change? 11353
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 17841
24 Let’s Get Packing - Importance of Packaging 11712
25 Thums Up - A Thundering Success 14325
26 Rural Marketing: Challenges Opportunities and Beyond 22178
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22128
28 Creative Marketing Communication: Interactive Advertising Campaigns 11158
29 What is Shockvertising? 25951
30 Marketing Through Sports: The Evolution and Future 29079
31 Village Laundry Service, A Story Of The Start Up 12074
32 Being Flawsome - Ensuring Brand Loyalty 14966
33 Chanakya Niti And Marketing Strategies 20394
34 Royal Enfield Bullet - Felt The Thump! 11243
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 22998
36 Subliminal Marketing - What You See You May Not See! 14907
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16478
38 Customer Is King – Make The King Happy 24441
39 Marketing Strategies & Innovations In The Services Sector 14583
40 Segmentation Targeting & Positioning-Defining Product Lines 27239
41 Role Of Technology In Marketing 21000
42 How To Create Snob Effect In Marketing? 14862
43 Health Insurance: A Push Or A Pull Product? 11254
44 A Strategic Perspective Of Kerala Tourism 26962
45 Opportunities In Online Marketing 10403
46 Challenges Of Digital Marketing 18686
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10762
48 Then & Now - A Coke Story 14425
49 What's This App - Whatsapp Success Story! 25333
50 Flying High: What Keeps Indigo Going 11473
51 Brand Activation: Bringing Spirit Of Brands To Life 16185
52 Indian Rural Market: The Next Big Thing 24066
53 Oreo – Milky’s Favourite Cookie Turns 100 10851
54 The Happy Birds: Success Story of Angry Birds 12019
55 Tata Motors JLR - The Success Story 14588
56 An Analysis On Lux Beauty Soap 39981
57 Latest Trend In Marketing Environment: Viral Marketing 10029
58 Impact Of The ZooZoo Commercials For Value Added Services 16597
59 What Can We Learn From Strategy Games 14001
60 The Reverse of Marketing=De-Marketing 17632
61 Is There A Better Way To Sell To Rural Market 12518
62 Why & How Marketers Target Kids 15648
63 Disruptive Innovation: Strategist’s Dilemma 11085
64 Entry Strategies For Automobile Companies In African Markets 13750
65 Park Avenue I.Q: New Name In The World Of Deodorants 16893
66 Flipkart.com - The Success Saga 21944
67 Pester Power: The Influential Kids 12114
68 Destination Branding- How does it Work 13294
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15088
70 Dirty Marketing- Fighting brands unethically 11545
71 Hero Honda Rebranding to Hero MotoCorp 14351
72 Standardize or Localize- A better way to lead markets 11853
73 Critical Success Factors for Devising Strategies for Airline Players 19271
74 Mom and Pop Stores Score Over Giant Supermarkets 11397
75 Regional Aspiration Marketing- A Step Further 10719
76 Value and benefit- The customer perspective 14226
77 Merchandising- The Brand Building Strategy 10080
78 The ill-effects of Globalization 10289
79 Brand Ferrari - The Dream Machine 13115
80 Retail Industry : Boon or Bane ? 12751
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 20928
82 Premium Brands- Prestige, Value and Quality 20243
83 JustDial: The Information and Business Listings Directory 24274
84 Corporate branding vs Product branding 13481
85 Sales vs Marketing - Do They complement or compete ? 29209
86 Is Advertising an art of Lying ? 16091
87 Glocalization-The McD and KFC Way ? 12856
88 Breakthrough Products: Entering a New World 25460
89 4 P's of Management 56723
90 Walt Disney: A Magical Brand 16542
91 Evaluating Advertisement Campaigns: Analyzing Customers 10550
92 Brand Manchester United : A Theatre of Dreams 10602
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12247
94 10 Reasons Why Airline Industry is Unique ? 49250
95 Role of Brand Ambassadors in Recession 10388
96 Reverse Pricing - Getting it Right ! 11649
97 Copyright & Trademark violations: Rural Marketing Success ? 14862
98 Premium Niche Marketing: Small World and Big Business 15251
99 Surrogate Advertising: Softly promoting hard products 10340
100 TATA Nano : Khushiyon Ki Chaabi 14603
101 Royal Enfield Bullet - The Indian Cult Brand ! 20039
102 Do Brands have finite lives ? 20077
103 Why Twitter is so successful ? 19729
104 M.R.P: Setting your own price ? 10449
105 The New Age Marketing Warfare ! 12907
 
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