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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22440
8 Fogg Deodorants- Capturing the Market 35380
9 E-commerce - Threat to Traditional Retail? 12543
10 Experience Gifting - A Boom in Gifting Industry 13502
11 Pester Power: Influence of Children in Purchase decision 12232
12 Marketing Through Mascot – Building Brand Identity 13047
13 Reebok’s Rebranding – A Comprehensive Analysis 22823
14 Hindustan Motors Ambassador - The End of an Era 15425
15 Click And Brick Of Bharat Matrimony 12741
16 Marketing 3.0 – Values Driven Marketing 15761
17 DRIP -The Marketing Communication Model 46843
18 How Titan Watches is Still a Market Leader-Brand Identity! 12903
19 Social Media Marketing - A Double Edge Sword 11940
20 Repackaging And Repositioning - Gaining Competitive Advantage 15867
21 Senior Citizens as Target Group 11870
22 Cause Related Marketing: Giving More Than Just Spare Change? 11855
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18503
24 Let’s Get Packing - Importance of Packaging 12148
25 Thums Up - A Thundering Success 15202
26 Rural Marketing: Challenges Opportunities and Beyond 22729
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22545
28 Creative Marketing Communication: Interactive Advertising Campaigns 11670
29 What is Shockvertising? 26738
30 Marketing Through Sports: The Evolution and Future 29522
31 Village Laundry Service, A Story Of The Start Up 12891
32 Being Flawsome - Ensuring Brand Loyalty 15487
33 Chanakya Niti And Marketing Strategies 20969
34 Royal Enfield Bullet - Felt The Thump! 11917
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23845
36 Subliminal Marketing - What You See You May Not See! 15391
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17190
38 Customer Is King – Make The King Happy 25152
39 Marketing Strategies & Innovations In The Services Sector 15255
40 Segmentation Targeting & Positioning-Defining Product Lines 27799
41 Role Of Technology In Marketing 21390
42 How To Create Snob Effect In Marketing? 15383
43 Health Insurance: A Push Or A Pull Product? 11703
44 A Strategic Perspective Of Kerala Tourism 27593
45 Opportunities In Online Marketing 10819
46 Challenges Of Digital Marketing 19569
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11228
48 Then & Now - A Coke Story 14952
49 What's This App - Whatsapp Success Story! 25757
50 Flying High: What Keeps Indigo Going 12024
51 Brand Activation: Bringing Spirit Of Brands To Life 16671
52 Indian Rural Market: The Next Big Thing 24490
53 Oreo – Milky’s Favourite Cookie Turns 100 11348
54 The Happy Birds: Success Story of Angry Birds 12776
55 Tata Motors JLR - The Success Story 15230
56 An Analysis On Lux Beauty Soap 41119
57 Latest Trend In Marketing Environment: Viral Marketing 10425
58 Impact Of The ZooZoo Commercials For Value Added Services 17300
59 What Can We Learn From Strategy Games 14386
60 The Reverse of Marketing=De-Marketing 18329
61 Is There A Better Way To Sell To Rural Market 13056
62 Why & How Marketers Target Kids 16372
63 Disruptive Innovation: Strategist’s Dilemma 11679
64 Entry Strategies For Automobile Companies In African Markets 14157
65 Park Avenue I.Q: New Name In The World Of Deodorants 17398
66 Flipkart.com - The Success Saga 22550
67 Pester Power: The Influential Kids 12676
68 Destination Branding- How does it Work 13711
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15577
70 Dirty Marketing- Fighting brands unethically 12071
71 Hero Honda Rebranding to Hero MotoCorp 15020
72 Standardize or Localize- A better way to lead markets 12388
73 Critical Success Factors for Devising Strategies for Airline Players 19929
74 Mom and Pop Stores Score Over Giant Supermarkets 11863
75 Regional Aspiration Marketing- A Step Further 11237
76 Value and benefit- The customer perspective 14614
77 Merchandising- The Brand Building Strategy 10492
78 The ill-effects of Globalization 10673
79 Brand Ferrari - The Dream Machine 13610
80 Retail Industry : Boon or Bane ? 13187
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21486
82 Premium Brands- Prestige, Value and Quality 21122
83 JustDial: The Information and Business Listings Directory 25132
84 Corporate branding vs Product branding 13981
85 Sales vs Marketing - Do They complement or compete ? 29875
86 Is Advertising an art of Lying ? 16553
87 Glocalization-The McD and KFC Way ? 13407
88 Breakthrough Products: Entering a New World 26019
89 4 P's of Management 57443
90 Walt Disney: A Magical Brand 17123
91 Evaluating Advertisement Campaigns: Analyzing Customers 11049
92 Brand Manchester United : A Theatre of Dreams 11164
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12760
94 10 Reasons Why Airline Industry is Unique ? 50006
95 Role of Brand Ambassadors in Recession 10976
96 Reverse Pricing - Getting it Right ! 12219
97 Copyright & Trademark violations: Rural Marketing Success ? 15378
98 Premium Niche Marketing: Small World and Big Business 15954
99 Surrogate Advertising: Softly promoting hard products 10804
100 TATA Nano : Khushiyon Ki Chaabi 15223
101 Royal Enfield Bullet - The Indian Cult Brand ! 20684
102 Do Brands have finite lives ? 20637
103 Why Twitter is so successful ? 20228
104 M.R.P: Setting your own price ? 10939
105 The New Age Marketing Warfare ! 13393
 
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