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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22634
8 Fogg Deodorants- Capturing the Market 35556
9 E-commerce - Threat to Traditional Retail? 12660
10 Experience Gifting - A Boom in Gifting Industry 13648
11 Pester Power: Influence of Children in Purchase decision 12358
12 Marketing Through Mascot – Building Brand Identity 13201
13 Reebok’s Rebranding – A Comprehensive Analysis 23012
14 Hindustan Motors Ambassador - The End of an Era 15640
15 Click And Brick Of Bharat Matrimony 12898
16 Marketing 3.0 – Values Driven Marketing 15909
17 DRIP -The Marketing Communication Model 47058
18 How Titan Watches is Still a Market Leader-Brand Identity! 13056
19 Social Media Marketing - A Double Edge Sword 12051
20 Repackaging And Repositioning - Gaining Competitive Advantage 15989
21 Senior Citizens as Target Group 11985
22 Cause Related Marketing: Giving More Than Just Spare Change? 11975
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18658
24 Let’s Get Packing - Importance of Packaging 12270
25 Thums Up - A Thundering Success 15428
26 Rural Marketing: Challenges Opportunities and Beyond 22875
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22650
28 Creative Marketing Communication: Interactive Advertising Campaigns 11785
29 What is Shockvertising? 26924
30 Marketing Through Sports: The Evolution and Future 29654
31 Village Laundry Service, A Story Of The Start Up 13101
32 Being Flawsome - Ensuring Brand Loyalty 15620
33 Chanakya Niti And Marketing Strategies 21103
34 Royal Enfield Bullet - Felt The Thump! 12088
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 24005
36 Subliminal Marketing - What You See You May Not See! 15517
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17338
38 Customer Is King – Make The King Happy 25273
39 Marketing Strategies & Innovations In The Services Sector 15390
40 Segmentation Targeting & Positioning-Defining Product Lines 27949
41 Role Of Technology In Marketing 21492
42 How To Create Snob Effect In Marketing? 15548
43 Health Insurance: A Push Or A Pull Product? 11808
44 A Strategic Perspective Of Kerala Tourism 27737
45 Opportunities In Online Marketing 10941
46 Challenges Of Digital Marketing 19753
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11350
48 Then & Now - A Coke Story 15116
49 What's This App - Whatsapp Success Story! 25877
50 Flying High: What Keeps Indigo Going 12147
51 Brand Activation: Bringing Spirit Of Brands To Life 16793
52 Indian Rural Market: The Next Big Thing 24616
53 Oreo – Milky’s Favourite Cookie Turns 100 11489
54 The Happy Birds: Success Story of Angry Birds 12940
55 Tata Motors JLR - The Success Story 15392
56 An Analysis On Lux Beauty Soap 41322
57 Latest Trend In Marketing Environment: Viral Marketing 10559
58 Impact Of The ZooZoo Commercials For Value Added Services 17420
59 What Can We Learn From Strategy Games 14499
60 The Reverse of Marketing=De-Marketing 18471
61 Is There A Better Way To Sell To Rural Market 13172
62 Why & How Marketers Target Kids 16524
63 Disruptive Innovation: Strategist’s Dilemma 11796
64 Entry Strategies For Automobile Companies In African Markets 14281
65 Park Avenue I.Q: New Name In The World Of Deodorants 17526
66 Flipkart.com - The Success Saga 22694
67 Pester Power: The Influential Kids 12831
68 Destination Branding- How does it Work 13839
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15697
70 Dirty Marketing- Fighting brands unethically 12210
71 Hero Honda Rebranding to Hero MotoCorp 15257
72 Standardize or Localize- A better way to lead markets 12505
73 Critical Success Factors for Devising Strategies for Airline Players 20056
74 Mom and Pop Stores Score Over Giant Supermarkets 12030
75 Regional Aspiration Marketing- A Step Further 11363
76 Value and benefit- The customer perspective 14727
77 Merchandising- The Brand Building Strategy 10610
78 The ill-effects of Globalization 10790
79 Brand Ferrari - The Dream Machine 13749
80 Retail Industry : Boon or Bane ? 13318
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21632
82 Premium Brands- Prestige, Value and Quality 21328
83 JustDial: The Information and Business Listings Directory 25285
84 Corporate branding vs Product branding 14111
85 Sales vs Marketing - Do They complement or compete ? 30011
86 Is Advertising an art of Lying ? 16685
87 Glocalization-The McD and KFC Way ? 13544
88 Breakthrough Products: Entering a New World 26151
89 4 P's of Management 57583
90 Walt Disney: A Magical Brand 17258
91 Evaluating Advertisement Campaigns: Analyzing Customers 11170
92 Brand Manchester United : A Theatre of Dreams 11310
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12939
94 10 Reasons Why Airline Industry is Unique ? 50179
95 Role of Brand Ambassadors in Recession 11112
96 Reverse Pricing - Getting it Right ! 12370
97 Copyright & Trademark violations: Rural Marketing Success ? 15519
98 Premium Niche Marketing: Small World and Big Business 16128
99 Surrogate Advertising: Softly promoting hard products 10934
100 TATA Nano : Khushiyon Ki Chaabi 15400
101 Royal Enfield Bullet - The Indian Cult Brand ! 20959
102 Do Brands have finite lives ? 20742
103 Why Twitter is so successful ? 20328
104 M.R.P: Setting your own price ? 11052
105 The New Age Marketing Warfare ! 13523
 
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