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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22235
8 Fogg Deodorants- Capturing the Market 35094
9 E-commerce - Threat to Traditional Retail? 12366
10 Experience Gifting - A Boom in Gifting Industry 13339
11 Pester Power: Influence of Children in Purchase decision 12031
12 Marketing Through Mascot – Building Brand Identity 12878
13 Reebok’s Rebranding – A Comprehensive Analysis 22581
14 Hindustan Motors Ambassador - The End of an Era 15172
15 Click And Brick Of Bharat Matrimony 12554
16 Marketing 3.0 – Values Driven Marketing 15517
17 DRIP -The Marketing Communication Model 46496
18 How Titan Watches is Still a Market Leader-Brand Identity! 12683
19 Social Media Marketing - A Double Edge Sword 11751
20 Repackaging And Repositioning - Gaining Competitive Advantage 15672
21 Senior Citizens as Target Group 11713
22 Cause Related Marketing: Giving More Than Just Spare Change? 11670
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18290
24 Let’s Get Packing - Importance of Packaging 11984
25 Thums Up - A Thundering Success 14935
26 Rural Marketing: Challenges Opportunities and Beyond 22549
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22396
28 Creative Marketing Communication: Interactive Advertising Campaigns 11491
29 What is Shockvertising? 26475
30 Marketing Through Sports: The Evolution and Future 29348
31 Village Laundry Service, A Story Of The Start Up 12594
32 Being Flawsome - Ensuring Brand Loyalty 15281
33 Chanakya Niti And Marketing Strategies 20786
34 Royal Enfield Bullet - Felt The Thump! 11720
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23622
36 Subliminal Marketing - What You See You May Not See! 15223
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16965
38 Customer Is King – Make The King Happy 24963
39 Marketing Strategies & Innovations In The Services Sector 15056
40 Segmentation Targeting & Positioning-Defining Product Lines 27613
41 Role Of Technology In Marketing 21245
42 How To Create Snob Effect In Marketing? 15213
43 Health Insurance: A Push Or A Pull Product? 11568
44 A Strategic Perspective Of Kerala Tourism 27396
45 Opportunities In Online Marketing 10654
46 Challenges Of Digital Marketing 19245
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11083
48 Then & Now - A Coke Story 14764
49 What's This App - Whatsapp Success Story! 25596
50 Flying High: What Keeps Indigo Going 11859
51 Brand Activation: Bringing Spirit Of Brands To Life 16516
52 Indian Rural Market: The Next Big Thing 24335
53 Oreo – Milky’s Favourite Cookie Turns 100 11176
54 The Happy Birds: Success Story of Angry Birds 12558
55 Tata Motors JLR - The Success Story 14984
56 An Analysis On Lux Beauty Soap 40805
57 Latest Trend In Marketing Environment: Viral Marketing 10284
58 Impact Of The ZooZoo Commercials For Value Added Services 17052
59 What Can We Learn From Strategy Games 14232
60 The Reverse of Marketing=De-Marketing 18138
61 Is There A Better Way To Sell To Rural Market 12911
62 Why & How Marketers Target Kids 16128
63 Disruptive Innovation: Strategist’s Dilemma 11523
64 Entry Strategies For Automobile Companies In African Markets 14004
65 Park Avenue I.Q: New Name In The World Of Deodorants 17190
66 Flipkart.com - The Success Saga 22354
67 Pester Power: The Influential Kids 12483
68 Destination Branding- How does it Work 13559
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15414
70 Dirty Marketing- Fighting brands unethically 11902
71 Hero Honda Rebranding to Hero MotoCorp 14821
72 Standardize or Localize- A better way to lead markets 12216
73 Critical Success Factors for Devising Strategies for Airline Players 19746
74 Mom and Pop Stores Score Over Giant Supermarkets 11698
75 Regional Aspiration Marketing- A Step Further 11040
76 Value and benefit- The customer perspective 14472
77 Merchandising- The Brand Building Strategy 10329
78 The ill-effects of Globalization 10525
79 Brand Ferrari - The Dream Machine 13449
80 Retail Industry : Boon or Bane ? 13025
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21296
82 Premium Brands- Prestige, Value and Quality 20869
83 JustDial: The Information and Business Listings Directory 24917
84 Corporate branding vs Product branding 13793
85 Sales vs Marketing - Do They complement or compete ? 29666
86 Is Advertising an art of Lying ? 16383
87 Glocalization-The McD and KFC Way ? 13226
88 Breakthrough Products: Entering a New World 25818
89 4 P's of Management 57199
90 Walt Disney: A Magical Brand 16924
91 Evaluating Advertisement Campaigns: Analyzing Customers 10886
92 Brand Manchester United : A Theatre of Dreams 10958
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12562
94 10 Reasons Why Airline Industry is Unique ? 49774
95 Role of Brand Ambassadors in Recession 10773
96 Reverse Pricing - Getting it Right ! 11989
97 Copyright & Trademark violations: Rural Marketing Success ? 15160
98 Premium Niche Marketing: Small World and Big Business 15701
99 Surrogate Advertising: Softly promoting hard products 10614
100 TATA Nano : Khushiyon Ki Chaabi 14992
101 Royal Enfield Bullet - The Indian Cult Brand ! 20436
102 Do Brands have finite lives ? 20392
103 Why Twitter is so successful ? 20061
104 M.R.P: Setting your own price ? 10757
105 The New Age Marketing Warfare ! 13206
 
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