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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22609
8 Fogg Deodorants- Capturing the Market 35522
9 E-commerce - Threat to Traditional Retail? 12646
10 Experience Gifting - A Boom in Gifting Industry 13630
11 Pester Power: Influence of Children in Purchase decision 12340
12 Marketing Through Mascot – Building Brand Identity 13181
13 Reebok’s Rebranding – A Comprehensive Analysis 22979
14 Hindustan Motors Ambassador - The End of an Era 15608
15 Click And Brick Of Bharat Matrimony 12866
16 Marketing 3.0 – Values Driven Marketing 15885
17 DRIP -The Marketing Communication Model 47024
18 How Titan Watches is Still a Market Leader-Brand Identity! 13036
19 Social Media Marketing - A Double Edge Sword 12035
20 Repackaging And Repositioning - Gaining Competitive Advantage 15977
21 Senior Citizens as Target Group 11968
22 Cause Related Marketing: Giving More Than Just Spare Change? 11962
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18634
24 Let’s Get Packing - Importance of Packaging 12253
25 Thums Up - A Thundering Success 15382
26 Rural Marketing: Challenges Opportunities and Beyond 22861
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22636
28 Creative Marketing Communication: Interactive Advertising Campaigns 11773
29 What is Shockvertising? 26890
30 Marketing Through Sports: The Evolution and Future 29640
31 Village Laundry Service, A Story Of The Start Up 13063
32 Being Flawsome - Ensuring Brand Loyalty 15602
33 Chanakya Niti And Marketing Strategies 21084
34 Royal Enfield Bullet - Felt The Thump! 12041
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23983
36 Subliminal Marketing - What You See You May Not See! 15499
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17316
38 Customer Is King – Make The King Happy 25254
39 Marketing Strategies & Innovations In The Services Sector 15372
40 Segmentation Targeting & Positioning-Defining Product Lines 27925
41 Role Of Technology In Marketing 21479
42 How To Create Snob Effect In Marketing? 15523
43 Health Insurance: A Push Or A Pull Product? 11793
44 A Strategic Perspective Of Kerala Tourism 27717
45 Opportunities In Online Marketing 10924
46 Challenges Of Digital Marketing 19730
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11336
48 Then & Now - A Coke Story 15088
49 What's This App - Whatsapp Success Story! 25856
50 Flying High: What Keeps Indigo Going 12125
51 Brand Activation: Bringing Spirit Of Brands To Life 16778
52 Indian Rural Market: The Next Big Thing 24593
53 Oreo – Milky’s Favourite Cookie Turns 100 11460
54 The Happy Birds: Success Story of Angry Birds 12919
55 Tata Motors JLR - The Success Story 15371
56 An Analysis On Lux Beauty Soap 41269
57 Latest Trend In Marketing Environment: Viral Marketing 10535
58 Impact Of The ZooZoo Commercials For Value Added Services 17403
59 What Can We Learn From Strategy Games 14488
60 The Reverse of Marketing=De-Marketing 18449
61 Is There A Better Way To Sell To Rural Market 13155
62 Why & How Marketers Target Kids 16497
63 Disruptive Innovation: Strategist’s Dilemma 11780
64 Entry Strategies For Automobile Companies In African Markets 14263
65 Park Avenue I.Q: New Name In The World Of Deodorants 17507
66 Flipkart.com - The Success Saga 22674
67 Pester Power: The Influential Kids 12810
68 Destination Branding- How does it Work 13821
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15679
70 Dirty Marketing- Fighting brands unethically 12192
71 Hero Honda Rebranding to Hero MotoCorp 15219
72 Standardize or Localize- A better way to lead markets 12489
73 Critical Success Factors for Devising Strategies for Airline Players 20038
74 Mom and Pop Stores Score Over Giant Supermarkets 12004
75 Regional Aspiration Marketing- A Step Further 11341
76 Value and benefit- The customer perspective 14711
77 Merchandising- The Brand Building Strategy 10597
78 The ill-effects of Globalization 10777
79 Brand Ferrari - The Dream Machine 13734
80 Retail Industry : Boon or Bane ? 13303
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21609
82 Premium Brands- Prestige, Value and Quality 21290
83 JustDial: The Information and Business Listings Directory 25262
84 Corporate branding vs Product branding 14095
85 Sales vs Marketing - Do They complement or compete ? 29994
86 Is Advertising an art of Lying ? 16663
87 Glocalization-The McD and KFC Way ? 13526
88 Breakthrough Products: Entering a New World 26136
89 4 P's of Management 57565
90 Walt Disney: A Magical Brand 17241
91 Evaluating Advertisement Campaigns: Analyzing Customers 11159
92 Brand Manchester United : A Theatre of Dreams 11289
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12918
94 10 Reasons Why Airline Industry is Unique ? 50157
95 Role of Brand Ambassadors in Recession 11094
96 Reverse Pricing - Getting it Right ! 12345
97 Copyright & Trademark violations: Rural Marketing Success ? 15505
98 Premium Niche Marketing: Small World and Big Business 16105
99 Surrogate Advertising: Softly promoting hard products 10918
100 TATA Nano : Khushiyon Ki Chaabi 15373
101 Royal Enfield Bullet - The Indian Cult Brand ! 20918
102 Do Brands have finite lives ? 20729
103 Why Twitter is so successful ? 20317
104 M.R.P: Setting your own price ? 11039
105 The New Age Marketing Warfare ! 13504
 
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