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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22271
8 Fogg Deodorants- Capturing the Market 35146
9 E-commerce - Threat to Traditional Retail? 12401
10 Experience Gifting - A Boom in Gifting Industry 13366
11 Pester Power: Influence of Children in Purchase decision 12079
12 Marketing Through Mascot – Building Brand Identity 12908
13 Reebok’s Rebranding – A Comprehensive Analysis 22640
14 Hindustan Motors Ambassador - The End of an Era 15219
15 Click And Brick Of Bharat Matrimony 12591
16 Marketing 3.0 – Values Driven Marketing 15570
17 DRIP -The Marketing Communication Model 46586
18 How Titan Watches is Still a Market Leader-Brand Identity! 12720
19 Social Media Marketing - A Double Edge Sword 11790
20 Repackaging And Repositioning - Gaining Competitive Advantage 15707
21 Senior Citizens as Target Group 11741
22 Cause Related Marketing: Giving More Than Just Spare Change? 11705
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18326
24 Let’s Get Packing - Importance of Packaging 12011
25 Thums Up - A Thundering Success 14983
26 Rural Marketing: Challenges Opportunities and Beyond 22580
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22424
28 Creative Marketing Communication: Interactive Advertising Campaigns 11522
29 What is Shockvertising? 26525
30 Marketing Through Sports: The Evolution and Future 29381
31 Village Laundry Service, A Story Of The Start Up 12642
32 Being Flawsome - Ensuring Brand Loyalty 15320
33 Chanakya Niti And Marketing Strategies 20812
34 Royal Enfield Bullet - Felt The Thump! 11760
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23663
36 Subliminal Marketing - What You See You May Not See! 15259
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17003
38 Customer Is King – Make The King Happy 25001
39 Marketing Strategies & Innovations In The Services Sector 15103
40 Segmentation Targeting & Positioning-Defining Product Lines 27643
41 Role Of Technology In Marketing 21276
42 How To Create Snob Effect In Marketing? 15246
43 Health Insurance: A Push Or A Pull Product? 11594
44 A Strategic Perspective Of Kerala Tourism 27426
45 Opportunities In Online Marketing 10690
46 Challenges Of Digital Marketing 19306
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11105
48 Then & Now - A Coke Story 14798
49 What's This App - Whatsapp Success Story! 25622
50 Flying High: What Keeps Indigo Going 11889
51 Brand Activation: Bringing Spirit Of Brands To Life 16541
52 Indian Rural Market: The Next Big Thing 24362
53 Oreo – Milky’s Favourite Cookie Turns 100 11209
54 The Happy Birds: Success Story of Angry Birds 12597
55 Tata Motors JLR - The Success Story 15031
56 An Analysis On Lux Beauty Soap 40874
57 Latest Trend In Marketing Environment: Viral Marketing 10311
58 Impact Of The ZooZoo Commercials For Value Added Services 17118
59 What Can We Learn From Strategy Games 14264
60 The Reverse of Marketing=De-Marketing 18172
61 Is There A Better Way To Sell To Rural Market 12937
62 Why & How Marketers Target Kids 16172
63 Disruptive Innovation: Strategist’s Dilemma 11553
64 Entry Strategies For Automobile Companies In African Markets 14032
65 Park Avenue I.Q: New Name In The World Of Deodorants 17232
66 Flipkart.com - The Success Saga 22385
67 Pester Power: The Influential Kids 12522
68 Destination Branding- How does it Work 13584
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15443
70 Dirty Marketing- Fighting brands unethically 11931
71 Hero Honda Rebranding to Hero MotoCorp 14855
72 Standardize or Localize- A better way to lead markets 12248
73 Critical Success Factors for Devising Strategies for Airline Players 19781
74 Mom and Pop Stores Score Over Giant Supermarkets 11726
75 Regional Aspiration Marketing- A Step Further 11086
76 Value and benefit- The customer perspective 14496
77 Merchandising- The Brand Building Strategy 10361
78 The ill-effects of Globalization 10552
79 Brand Ferrari - The Dream Machine 13476
80 Retail Industry : Boon or Bane ? 13053
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21329
82 Premium Brands- Prestige, Value and Quality 20921
83 JustDial: The Information and Business Listings Directory 24962
84 Corporate branding vs Product branding 13824
85 Sales vs Marketing - Do They complement or compete ? 29699
86 Is Advertising an art of Lying ? 16414
87 Glocalization-The McD and KFC Way ? 13261
88 Breakthrough Products: Entering a New World 25857
89 4 P's of Management 57252
90 Walt Disney: A Magical Brand 16963
91 Evaluating Advertisement Campaigns: Analyzing Customers 10912
92 Brand Manchester United : A Theatre of Dreams 10995
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12594
94 10 Reasons Why Airline Industry is Unique ? 49815
95 Role of Brand Ambassadors in Recession 10814
96 Reverse Pricing - Getting it Right ! 12031
97 Copyright & Trademark violations: Rural Marketing Success ? 15200
98 Premium Niche Marketing: Small World and Big Business 15748
99 Surrogate Advertising: Softly promoting hard products 10648
100 TATA Nano : Khushiyon Ki Chaabi 15037
101 Royal Enfield Bullet - The Indian Cult Brand ! 20481
102 Do Brands have finite lives ? 20448
103 Why Twitter is so successful ? 20097
104 M.R.P: Setting your own price ? 10787
105 The New Age Marketing Warfare ! 13242
 
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