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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22499
8 Fogg Deodorants- Capturing the Market 35424
9 E-commerce - Threat to Traditional Retail? 12584
10 Experience Gifting - A Boom in Gifting Industry 13546
11 Pester Power: Influence of Children in Purchase decision 12276
12 Marketing Through Mascot – Building Brand Identity 13099
13 Reebok’s Rebranding – A Comprehensive Analysis 22885
14 Hindustan Motors Ambassador - The End of an Era 15508
15 Click And Brick Of Bharat Matrimony 12780
16 Marketing 3.0 – Values Driven Marketing 15806
17 DRIP -The Marketing Communication Model 46914
18 How Titan Watches is Still a Market Leader-Brand Identity! 12952
19 Social Media Marketing - A Double Edge Sword 11976
20 Repackaging And Repositioning - Gaining Competitive Advantage 15911
21 Senior Citizens as Target Group 11902
22 Cause Related Marketing: Giving More Than Just Spare Change? 11894
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18552
24 Let’s Get Packing - Importance of Packaging 12189
25 Thums Up - A Thundering Success 15252
26 Rural Marketing: Challenges Opportunities and Beyond 22771
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22579
28 Creative Marketing Communication: Interactive Advertising Campaigns 11716
29 What is Shockvertising? 26790
30 Marketing Through Sports: The Evolution and Future 29568
31 Village Laundry Service, A Story Of The Start Up 12940
32 Being Flawsome - Ensuring Brand Loyalty 15530
33 Chanakya Niti And Marketing Strategies 21011
34 Royal Enfield Bullet - Felt The Thump! 11960
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23902
36 Subliminal Marketing - What You See You May Not See! 15435
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17246
38 Customer Is King – Make The King Happy 25193
39 Marketing Strategies & Innovations In The Services Sector 15301
40 Segmentation Targeting & Positioning-Defining Product Lines 27844
41 Role Of Technology In Marketing 21425
42 How To Create Snob Effect In Marketing? 15448
43 Health Insurance: A Push Or A Pull Product? 11738
44 A Strategic Perspective Of Kerala Tourism 27639
45 Opportunities In Online Marketing 10863
46 Challenges Of Digital Marketing 19618
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11266
48 Then & Now - A Coke Story 15002
49 What's This App - Whatsapp Success Story! 25795
50 Flying High: What Keeps Indigo Going 12062
51 Brand Activation: Bringing Spirit Of Brands To Life 16712
52 Indian Rural Market: The Next Big Thing 24523
53 Oreo – Milky’s Favourite Cookie Turns 100 11389
54 The Happy Birds: Success Story of Angry Birds 12829
55 Tata Motors JLR - The Success Story 15279
56 An Analysis On Lux Beauty Soap 41169
57 Latest Trend In Marketing Environment: Viral Marketing 10461
58 Impact Of The ZooZoo Commercials For Value Added Services 17338
59 What Can We Learn From Strategy Games 14428
60 The Reverse of Marketing=De-Marketing 18380
61 Is There A Better Way To Sell To Rural Market 13094
62 Why & How Marketers Target Kids 16416
63 Disruptive Innovation: Strategist’s Dilemma 11719
64 Entry Strategies For Automobile Companies In African Markets 14197
65 Park Avenue I.Q: New Name In The World Of Deodorants 17442
66 Flipkart.com - The Success Saga 22591
67 Pester Power: The Influential Kids 12731
68 Destination Branding- How does it Work 13750
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15615
70 Dirty Marketing- Fighting brands unethically 12118
71 Hero Honda Rebranding to Hero MotoCorp 15072
72 Standardize or Localize- A better way to lead markets 12425
73 Critical Success Factors for Devising Strategies for Airline Players 19966
74 Mom and Pop Stores Score Over Giant Supermarkets 11905
75 Regional Aspiration Marketing- A Step Further 11285
76 Value and benefit- The customer perspective 14656
77 Merchandising- The Brand Building Strategy 10535
78 The ill-effects of Globalization 10716
79 Brand Ferrari - The Dream Machine 13662
80 Retail Industry : Boon or Bane ? 13234
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21534
82 Premium Brands- Prestige, Value and Quality 21180
83 JustDial: The Information and Business Listings Directory 25182
84 Corporate branding vs Product branding 14027
85 Sales vs Marketing - Do They complement or compete ? 29923
86 Is Advertising an art of Lying ? 16596
87 Glocalization-The McD and KFC Way ? 13454
88 Breakthrough Products: Entering a New World 26063
89 4 P's of Management 57490
90 Walt Disney: A Magical Brand 17170
91 Evaluating Advertisement Campaigns: Analyzing Customers 11090
92 Brand Manchester United : A Theatre of Dreams 11211
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12851
94 10 Reasons Why Airline Industry is Unique ? 50058
95 Role of Brand Ambassadors in Recession 11018
96 Reverse Pricing - Getting it Right ! 12271
97 Copyright & Trademark violations: Rural Marketing Success ? 15424
98 Premium Niche Marketing: Small World and Big Business 16011
99 Surrogate Advertising: Softly promoting hard products 10842
100 TATA Nano : Khushiyon Ki Chaabi 15275
101 Royal Enfield Bullet - The Indian Cult Brand ! 20734
102 Do Brands have finite lives ? 20661
103 Why Twitter is so successful ? 20251
104 M.R.P: Setting your own price ? 10969
105 The New Age Marketing Warfare ! 13427
 
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