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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22399
8 Fogg Deodorants- Capturing the Market 35326
9 E-commerce - Threat to Traditional Retail? 12508
10 Experience Gifting - A Boom in Gifting Industry 13469
11 Pester Power: Influence of Children in Purchase decision 12198
12 Marketing Through Mascot – Building Brand Identity 13017
13 Reebok’s Rebranding – A Comprehensive Analysis 22782
14 Hindustan Motors Ambassador - The End of an Era 15351
15 Click And Brick Of Bharat Matrimony 12704
16 Marketing 3.0 – Values Driven Marketing 15711
17 DRIP -The Marketing Communication Model 46786
18 How Titan Watches is Still a Market Leader-Brand Identity! 12854
19 Social Media Marketing - A Double Edge Sword 11897
20 Repackaging And Repositioning - Gaining Competitive Advantage 15824
21 Senior Citizens as Target Group 11839
22 Cause Related Marketing: Giving More Than Just Spare Change? 11818
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18457
24 Let’s Get Packing - Importance of Packaging 12117
25 Thums Up - A Thundering Success 15145
26 Rural Marketing: Challenges Opportunities and Beyond 22693
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22517
28 Creative Marketing Communication: Interactive Advertising Campaigns 11629
29 What is Shockvertising? 26684
30 Marketing Through Sports: The Evolution and Future 29490
31 Village Laundry Service, A Story Of The Start Up 12822
32 Being Flawsome - Ensuring Brand Loyalty 15454
33 Chanakya Niti And Marketing Strategies 20930
34 Royal Enfield Bullet - Felt The Thump! 11877
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23802
36 Subliminal Marketing - What You See You May Not See! 15362
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17149
38 Customer Is King – Make The King Happy 25113
39 Marketing Strategies & Innovations In The Services Sector 15221
40 Segmentation Targeting & Positioning-Defining Product Lines 27753
41 Role Of Technology In Marketing 21364
42 How To Create Snob Effect In Marketing? 15348
43 Health Insurance: A Push Or A Pull Product? 11672
44 A Strategic Perspective Of Kerala Tourism 27550
45 Opportunities In Online Marketing 10786
46 Challenges Of Digital Marketing 19516
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11194
48 Then & Now - A Coke Story 14907
49 What's This App - Whatsapp Success Story! 25723
50 Flying High: What Keeps Indigo Going 11988
51 Brand Activation: Bringing Spirit Of Brands To Life 16640
52 Indian Rural Market: The Next Big Thing 24464
53 Oreo – Milky’s Favourite Cookie Turns 100 11310
54 The Happy Birds: Success Story of Angry Birds 12733
55 Tata Motors JLR - The Success Story 15185
56 An Analysis On Lux Beauty Soap 41053
57 Latest Trend In Marketing Environment: Viral Marketing 10396
58 Impact Of The ZooZoo Commercials For Value Added Services 17265
59 What Can We Learn From Strategy Games 14352
60 The Reverse of Marketing=De-Marketing 18286
61 Is There A Better Way To Sell To Rural Market 13029
62 Why & How Marketers Target Kids 16331
63 Disruptive Innovation: Strategist’s Dilemma 11647
64 Entry Strategies For Automobile Companies In African Markets 14125
65 Park Avenue I.Q: New Name In The World Of Deodorants 17358
66 Flipkart.com - The Success Saga 22512
67 Pester Power: The Influential Kids 12637
68 Destination Branding- How does it Work 13674
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15549
70 Dirty Marketing- Fighting brands unethically 12039
71 Hero Honda Rebranding to Hero MotoCorp 14976
72 Standardize or Localize- A better way to lead markets 12350
73 Critical Success Factors for Devising Strategies for Airline Players 19888
74 Mom and Pop Stores Score Over Giant Supermarkets 11831
75 Regional Aspiration Marketing- A Step Further 11203
76 Value and benefit- The customer perspective 14587
77 Merchandising- The Brand Building Strategy 10459
78 The ill-effects of Globalization 10647
79 Brand Ferrari - The Dream Machine 13578
80 Retail Industry : Boon or Bane ? 13162
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21448
82 Premium Brands- Prestige, Value and Quality 21066
83 JustDial: The Information and Business Listings Directory 25090
84 Corporate branding vs Product branding 13945
85 Sales vs Marketing - Do They complement or compete ? 29843
86 Is Advertising an art of Lying ? 16518
87 Glocalization-The McD and KFC Way ? 13368
88 Breakthrough Products: Entering a New World 25980
89 4 P's of Management 57404
90 Walt Disney: A Magical Brand 17092
91 Evaluating Advertisement Campaigns: Analyzing Customers 11016
92 Brand Manchester United : A Theatre of Dreams 11122
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12717
94 10 Reasons Why Airline Industry is Unique ? 49959
95 Role of Brand Ambassadors in Recession 10935
96 Reverse Pricing - Getting it Right ! 12172
97 Copyright & Trademark violations: Rural Marketing Success ? 15333
98 Premium Niche Marketing: Small World and Big Business 15906
99 Surrogate Advertising: Softly promoting hard products 10756
100 TATA Nano : Khushiyon Ki Chaabi 15170
101 Royal Enfield Bullet - The Indian Cult Brand ! 20604
102 Do Brands have finite lives ? 20596
103 Why Twitter is so successful ? 20197
104 M.R.P: Setting your own price ? 10900
105 The New Age Marketing Warfare ! 13357
 
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