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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22248
8 Fogg Deodorants- Capturing the Market 35107
9 E-commerce - Threat to Traditional Retail? 12377
10 Experience Gifting - A Boom in Gifting Industry 13348
11 Pester Power: Influence of Children in Purchase decision 12043
12 Marketing Through Mascot – Building Brand Identity 12887
13 Reebok’s Rebranding – A Comprehensive Analysis 22596
14 Hindustan Motors Ambassador - The End of an Era 15189
15 Click And Brick Of Bharat Matrimony 12568
16 Marketing 3.0 – Values Driven Marketing 15535
17 DRIP -The Marketing Communication Model 46522
18 How Titan Watches is Still a Market Leader-Brand Identity! 12695
19 Social Media Marketing - A Double Edge Sword 11767
20 Repackaging And Repositioning - Gaining Competitive Advantage 15686
21 Senior Citizens as Target Group 11725
22 Cause Related Marketing: Giving More Than Just Spare Change? 11680
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18299
24 Let’s Get Packing - Importance of Packaging 11991
25 Thums Up - A Thundering Success 14948
26 Rural Marketing: Challenges Opportunities and Beyond 22560
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22404
28 Creative Marketing Communication: Interactive Advertising Campaigns 11499
29 What is Shockvertising? 26490
30 Marketing Through Sports: The Evolution and Future 29360
31 Village Laundry Service, A Story Of The Start Up 12606
32 Being Flawsome - Ensuring Brand Loyalty 15293
33 Chanakya Niti And Marketing Strategies 20797
34 Royal Enfield Bullet - Felt The Thump! 11734
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23631
36 Subliminal Marketing - What You See You May Not See! 15234
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16974
38 Customer Is King – Make The King Happy 24975
39 Marketing Strategies & Innovations In The Services Sector 15070
40 Segmentation Targeting & Positioning-Defining Product Lines 27623
41 Role Of Technology In Marketing 21256
42 How To Create Snob Effect In Marketing? 15226
43 Health Insurance: A Push Or A Pull Product? 11575
44 A Strategic Perspective Of Kerala Tourism 27404
45 Opportunities In Online Marketing 10664
46 Challenges Of Digital Marketing 19262
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11090
48 Then & Now - A Coke Story 14775
49 What's This App - Whatsapp Success Story! 25604
50 Flying High: What Keeps Indigo Going 11865
51 Brand Activation: Bringing Spirit Of Brands To Life 16524
52 Indian Rural Market: The Next Big Thing 24343
53 Oreo – Milky’s Favourite Cookie Turns 100 11186
54 The Happy Birds: Success Story of Angry Birds 12567
55 Tata Motors JLR - The Success Story 14996
56 An Analysis On Lux Beauty Soap 40825
57 Latest Trend In Marketing Environment: Viral Marketing 10292
58 Impact Of The ZooZoo Commercials For Value Added Services 17070
59 What Can We Learn From Strategy Games 14243
60 The Reverse of Marketing=De-Marketing 18147
61 Is There A Better Way To Sell To Rural Market 12921
62 Why & How Marketers Target Kids 16145
63 Disruptive Innovation: Strategist’s Dilemma 11534
64 Entry Strategies For Automobile Companies In African Markets 14013
65 Park Avenue I.Q: New Name In The World Of Deodorants 17209
66 Flipkart.com - The Success Saga 22366
67 Pester Power: The Influential Kids 12493
68 Destination Branding- How does it Work 13566
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15425
70 Dirty Marketing- Fighting brands unethically 11912
71 Hero Honda Rebranding to Hero MotoCorp 14831
72 Standardize or Localize- A better way to lead markets 12227
73 Critical Success Factors for Devising Strategies for Airline Players 19755
74 Mom and Pop Stores Score Over Giant Supermarkets 11707
75 Regional Aspiration Marketing- A Step Further 11054
76 Value and benefit- The customer perspective 14480
77 Merchandising- The Brand Building Strategy 10340
78 The ill-effects of Globalization 10532
79 Brand Ferrari - The Dream Machine 13455
80 Retail Industry : Boon or Bane ? 13032
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21309
82 Premium Brands- Prestige, Value and Quality 20881
83 JustDial: The Information and Business Listings Directory 24928
84 Corporate branding vs Product branding 13801
85 Sales vs Marketing - Do They complement or compete ? 29676
86 Is Advertising an art of Lying ? 16393
87 Glocalization-The McD and KFC Way ? 13235
88 Breakthrough Products: Entering a New World 25828
89 4 P's of Management 57215
90 Walt Disney: A Magical Brand 16935
91 Evaluating Advertisement Campaigns: Analyzing Customers 10894
92 Brand Manchester United : A Theatre of Dreams 10970
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12572
94 10 Reasons Why Airline Industry is Unique ? 49788
95 Role of Brand Ambassadors in Recession 10788
96 Reverse Pricing - Getting it Right ! 12006
97 Copyright & Trademark violations: Rural Marketing Success ? 15172
98 Premium Niche Marketing: Small World and Big Business 15722
99 Surrogate Advertising: Softly promoting hard products 10627
100 TATA Nano : Khushiyon Ki Chaabi 15010
101 Royal Enfield Bullet - The Indian Cult Brand ! 20446
102 Do Brands have finite lives ? 20409
103 Why Twitter is so successful ? 20073
104 M.R.P: Setting your own price ? 10766
105 The New Age Marketing Warfare ! 13218
 
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