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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22149
8 Fogg Deodorants- Capturing the Market 34984
9 E-commerce - Threat to Traditional Retail? 12307
10 Experience Gifting - A Boom in Gifting Industry 13281
11 Pester Power: Influence of Children in Purchase decision 11941
12 Marketing Through Mascot – Building Brand Identity 12802
13 Reebok’s Rebranding – A Comprehensive Analysis 22478
14 Hindustan Motors Ambassador - The End of an Era 15088
15 Click And Brick Of Bharat Matrimony 12480
16 Marketing 3.0 – Values Driven Marketing 15394
17 DRIP -The Marketing Communication Model 46326
18 How Titan Watches is Still a Market Leader-Brand Identity! 12599
19 Social Media Marketing - A Double Edge Sword 11689
20 Repackaging And Repositioning - Gaining Competitive Advantage 15599
21 Senior Citizens as Target Group 11646
22 Cause Related Marketing: Giving More Than Just Spare Change? 11598
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18190
24 Let’s Get Packing - Importance of Packaging 11924
25 Thums Up - A Thundering Success 14827
26 Rural Marketing: Challenges Opportunities and Beyond 22480
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22337
28 Creative Marketing Communication: Interactive Advertising Campaigns 11426
29 What is Shockvertising? 26364
30 Marketing Through Sports: The Evolution and Future 29296
31 Village Laundry Service, A Story Of The Start Up 12481
32 Being Flawsome - Ensuring Brand Loyalty 15196
33 Chanakya Niti And Marketing Strategies 20713
34 Royal Enfield Bullet - Felt The Thump! 11547
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23515
36 Subliminal Marketing - What You See You May Not See! 15164
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16875
38 Customer Is King – Make The King Happy 24892
39 Marketing Strategies & Innovations In The Services Sector 14960
40 Segmentation Targeting & Positioning-Defining Product Lines 27536
41 Role Of Technology In Marketing 21199
42 How To Create Snob Effect In Marketing? 15145
43 Health Insurance: A Push Or A Pull Product? 11515
44 A Strategic Perspective Of Kerala Tourism 27299
45 Opportunities In Online Marketing 10601
46 Challenges Of Digital Marketing 19098
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11019
48 Then & Now - A Coke Story 14700
49 What's This App - Whatsapp Success Story! 25538
50 Flying High: What Keeps Indigo Going 11789
51 Brand Activation: Bringing Spirit Of Brands To Life 16460
52 Indian Rural Market: The Next Big Thing 24283
53 Oreo – Milky’s Favourite Cookie Turns 100 11116
54 The Happy Birds: Success Story of Angry Birds 12471
55 Tata Motors JLR - The Success Story 14902
56 An Analysis On Lux Beauty Soap 40663
57 Latest Trend In Marketing Environment: Viral Marketing 10236
58 Impact Of The ZooZoo Commercials For Value Added Services 16936
59 What Can We Learn From Strategy Games 14185
60 The Reverse of Marketing=De-Marketing 18068
61 Is There A Better Way To Sell To Rural Market 12849
62 Why & How Marketers Target Kids 16027
63 Disruptive Innovation: Strategist’s Dilemma 11469
64 Entry Strategies For Automobile Companies In African Markets 13950
65 Park Avenue I.Q: New Name In The World Of Deodorants 17129
66 Flipkart.com - The Success Saga 22261
67 Pester Power: The Influential Kids 12398
68 Destination Branding- How does it Work 13499
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15360
70 Dirty Marketing- Fighting brands unethically 11839
71 Hero Honda Rebranding to Hero MotoCorp 14744
72 Standardize or Localize- A better way to lead markets 12158
73 Critical Success Factors for Devising Strategies for Airline Players 19674
74 Mom and Pop Stores Score Over Giant Supermarkets 11640
75 Regional Aspiration Marketing- A Step Further 10973
76 Value and benefit- The customer perspective 14419
77 Merchandising- The Brand Building Strategy 10274
78 The ill-effects of Globalization 10471
79 Brand Ferrari - The Dream Machine 13399
80 Retail Industry : Boon or Bane ? 12965
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21225
82 Premium Brands- Prestige, Value and Quality 20768
83 JustDial: The Information and Business Listings Directory 24770
84 Corporate branding vs Product branding 13723
85 Sales vs Marketing - Do They complement or compete ? 29577
86 Is Advertising an art of Lying ? 16324
87 Glocalization-The McD and KFC Way ? 13146
88 Breakthrough Products: Entering a New World 25741
89 4 P's of Management 57085
90 Walt Disney: A Magical Brand 16857
91 Evaluating Advertisement Campaigns: Analyzing Customers 10821
92 Brand Manchester United : A Theatre of Dreams 10879
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12474
94 10 Reasons Why Airline Industry is Unique ? 49694
95 Role of Brand Ambassadors in Recession 10705
96 Reverse Pricing - Getting it Right ! 11925
97 Copyright & Trademark violations: Rural Marketing Success ? 15104
98 Premium Niche Marketing: Small World and Big Business 15603
99 Surrogate Advertising: Softly promoting hard products 10549
100 TATA Nano : Khushiyon Ki Chaabi 14913
101 Royal Enfield Bullet - The Indian Cult Brand ! 20376
102 Do Brands have finite lives ? 20322
103 Why Twitter is so successful ? 20012
104 M.R.P: Setting your own price ? 10705
105 The New Age Marketing Warfare ! 13148
 
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