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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22035
8 Fogg Deodorants- Capturing the Market 34845
9 E-commerce - Threat to Traditional Retail? 12198
10 Experience Gifting - A Boom in Gifting Industry 13207
11 Pester Power: Influence of Children in Purchase decision 11800
12 Marketing Through Mascot – Building Brand Identity 12707
13 Reebok’s Rebranding – A Comprehensive Analysis 22221
14 Hindustan Motors Ambassador - The End of an Era 14975
15 Click And Brick Of Bharat Matrimony 12372
16 Marketing 3.0 – Values Driven Marketing 15251
17 DRIP -The Marketing Communication Model 46104
18 How Titan Watches is Still a Market Leader-Brand Identity! 12490
19 Social Media Marketing - A Double Edge Sword 11607
20 Repackaging And Repositioning - Gaining Competitive Advantage 15511
21 Senior Citizens as Target Group 11559
22 Cause Related Marketing: Giving More Than Just Spare Change? 11506
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18053
24 Let’s Get Packing - Importance of Packaging 11846
25 Thums Up - A Thundering Success 14659
26 Rural Marketing: Challenges Opportunities and Beyond 22372
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22260
28 Creative Marketing Communication: Interactive Advertising Campaigns 11338
29 What is Shockvertising? 26218
30 Marketing Through Sports: The Evolution and Future 29224
31 Village Laundry Service, A Story Of The Start Up 12330
32 Being Flawsome - Ensuring Brand Loyalty 15107
33 Chanakya Niti And Marketing Strategies 20597
34 Royal Enfield Bullet - Felt The Thump! 11457
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23366
36 Subliminal Marketing - What You See You May Not See! 15071
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 16748
38 Customer Is King – Make The King Happy 24777
39 Marketing Strategies & Innovations In The Services Sector 14838
40 Segmentation Targeting & Positioning-Defining Product Lines 27431
41 Role Of Technology In Marketing 21123
42 How To Create Snob Effect In Marketing? 15044
43 Health Insurance: A Push Or A Pull Product? 11448
44 A Strategic Perspective Of Kerala Tourism 27190
45 Opportunities In Online Marketing 10517
46 Challenges Of Digital Marketing 18932
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 10923
48 Then & Now - A Coke Story 14604
49 What's This App - Whatsapp Success Story! 25459
50 Flying High: What Keeps Indigo Going 11688
51 Brand Activation: Bringing Spirit Of Brands To Life 16380
52 Indian Rural Market: The Next Big Thing 24204
53 Oreo – Milky’s Favourite Cookie Turns 100 11037
54 The Happy Birds: Success Story of Angry Birds 12357
55 Tata Motors JLR - The Success Story 14804
56 An Analysis On Lux Beauty Soap 40425
57 Latest Trend In Marketing Environment: Viral Marketing 10155
58 Impact Of The ZooZoo Commercials For Value Added Services 16836
59 What Can We Learn From Strategy Games 14116
60 The Reverse of Marketing=De-Marketing 17945
61 Is There A Better Way To Sell To Rural Market 12753
62 Why & How Marketers Target Kids 15903
63 Disruptive Innovation: Strategist’s Dilemma 11341
64 Entry Strategies For Automobile Companies In African Markets 13872
65 Park Avenue I.Q: New Name In The World Of Deodorants 17031
66 Flipkart.com - The Success Saga 22135
67 Pester Power: The Influential Kids 12279
68 Destination Branding- How does it Work 13426
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15271
70 Dirty Marketing- Fighting brands unethically 11737
71 Hero Honda Rebranding to Hero MotoCorp 14630
72 Standardize or Localize- A better way to lead markets 12077
73 Critical Success Factors for Devising Strategies for Airline Players 19567
74 Mom and Pop Stores Score Over Giant Supermarkets 11557
75 Regional Aspiration Marketing- A Step Further 10895
76 Value and benefit- The customer perspective 14352
77 Merchandising- The Brand Building Strategy 10200
78 The ill-effects of Globalization 10405
79 Brand Ferrari - The Dream Machine 13327
80 Retail Industry : Boon or Bane ? 12904
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21127
82 Premium Brands- Prestige, Value and Quality 20590
83 JustDial: The Information and Business Listings Directory 24625
84 Corporate branding vs Product branding 13625
85 Sales vs Marketing - Do They complement or compete ? 29459
86 Is Advertising an art of Lying ? 16251
87 Glocalization-The McD and KFC Way ? 13051
88 Breakthrough Products: Entering a New World 25641
89 4 P's of Management 56956
90 Walt Disney: A Magical Brand 16763
91 Evaluating Advertisement Campaigns: Analyzing Customers 10733
92 Brand Manchester United : A Theatre of Dreams 10769
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12393
94 10 Reasons Why Airline Industry is Unique ? 49560
95 Role of Brand Ambassadors in Recession 10612
96 Reverse Pricing - Getting it Right ! 11834
97 Copyright & Trademark violations: Rural Marketing Success ? 15013
98 Premium Niche Marketing: Small World and Big Business 15460
99 Surrogate Advertising: Softly promoting hard products 10470
100 TATA Nano : Khushiyon Ki Chaabi 14809
101 Royal Enfield Bullet - The Indian Cult Brand ! 20272
102 Do Brands have finite lives ? 20220
103 Why Twitter is so successful ? 19931
104 M.R.P: Setting your own price ? 10624
105 The New Age Marketing Warfare ! 13058
 
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