1. Articles
    2. ›
  2. Marketing and Strategy

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22313
8 Fogg Deodorants- Capturing the Market 35210
9 E-commerce - Threat to Traditional Retail? 12433
10 Experience Gifting - A Boom in Gifting Industry 13399
11 Pester Power: Influence of Children in Purchase decision 12119
12 Marketing Through Mascot – Building Brand Identity 12943
13 Reebok’s Rebranding – A Comprehensive Analysis 22697
14 Hindustan Motors Ambassador - The End of an Era 15271
15 Click And Brick Of Bharat Matrimony 12630
16 Marketing 3.0 – Values Driven Marketing 15612
17 DRIP -The Marketing Communication Model 46671
18 How Titan Watches is Still a Market Leader-Brand Identity! 12761
19 Social Media Marketing - A Double Edge Sword 11824
20 Repackaging And Repositioning - Gaining Competitive Advantage 15742
21 Senior Citizens as Target Group 11774
22 Cause Related Marketing: Giving More Than Just Spare Change? 11744
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18368
24 Let’s Get Packing - Importance of Packaging 12038
25 Thums Up - A Thundering Success 15034
26 Rural Marketing: Challenges Opportunities and Beyond 22619
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22453
28 Creative Marketing Communication: Interactive Advertising Campaigns 11560
29 What is Shockvertising? 26567
30 Marketing Through Sports: The Evolution and Future 29418
31 Village Laundry Service, A Story Of The Start Up 12705
32 Being Flawsome - Ensuring Brand Loyalty 15387
33 Chanakya Niti And Marketing Strategies 20846
34 Royal Enfield Bullet - Felt The Thump! 11796
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23705
36 Subliminal Marketing - What You See You May Not See! 15294
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17052
38 Customer Is King – Make The King Happy 25039
39 Marketing Strategies & Innovations In The Services Sector 15148
40 Segmentation Targeting & Positioning-Defining Product Lines 27684
41 Role Of Technology In Marketing 21306
42 How To Create Snob Effect In Marketing? 15287
43 Health Insurance: A Push Or A Pull Product? 11620
44 A Strategic Perspective Of Kerala Tourism 27465
45 Opportunities In Online Marketing 10726
46 Challenges Of Digital Marketing 19376
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11134
48 Then & Now - A Coke Story 14836
49 What's This App - Whatsapp Success Story! 25657
50 Flying High: What Keeps Indigo Going 11919
51 Brand Activation: Bringing Spirit Of Brands To Life 16572
52 Indian Rural Market: The Next Big Thing 24392
53 Oreo – Milky’s Favourite Cookie Turns 100 11244
54 The Happy Birds: Success Story of Angry Birds 12640
55 Tata Motors JLR - The Success Story 15098
56 An Analysis On Lux Beauty Soap 40939
57 Latest Trend In Marketing Environment: Viral Marketing 10339
58 Impact Of The ZooZoo Commercials For Value Added Services 17190
59 What Can We Learn From Strategy Games 14294
60 The Reverse of Marketing=De-Marketing 18213
61 Is There A Better Way To Sell To Rural Market 12970
62 Why & How Marketers Target Kids 16245
63 Disruptive Innovation: Strategist’s Dilemma 11583
64 Entry Strategies For Automobile Companies In African Markets 14061
65 Park Avenue I.Q: New Name In The World Of Deodorants 17270
66 Flipkart.com - The Success Saga 22428
67 Pester Power: The Influential Kids 12569
68 Destination Branding- How does it Work 13616
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15476
70 Dirty Marketing- Fighting brands unethically 11966
71 Hero Honda Rebranding to Hero MotoCorp 14893
72 Standardize or Localize- A better way to lead markets 12281
73 Critical Success Factors for Devising Strategies for Airline Players 19820
74 Mom and Pop Stores Score Over Giant Supermarkets 11760
75 Regional Aspiration Marketing- A Step Further 11131
76 Value and benefit- The customer perspective 14524
77 Merchandising- The Brand Building Strategy 10395
78 The ill-effects of Globalization 10584
79 Brand Ferrari - The Dream Machine 13512
80 Retail Industry : Boon or Bane ? 13087
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21369
82 Premium Brands- Prestige, Value and Quality 20972
83 JustDial: The Information and Business Listings Directory 25006
84 Corporate branding vs Product branding 13869
85 Sales vs Marketing - Do They complement or compete ? 29749
86 Is Advertising an art of Lying ? 16448
87 Glocalization-The McD and KFC Way ? 13297
88 Breakthrough Products: Entering a New World 25904
89 4 P's of Management 57314
90 Walt Disney: A Magical Brand 17017
91 Evaluating Advertisement Campaigns: Analyzing Customers 10942
92 Brand Manchester United : A Theatre of Dreams 11036
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12638
94 10 Reasons Why Airline Industry is Unique ? 49857
95 Role of Brand Ambassadors in Recession 10855
96 Reverse Pricing - Getting it Right ! 12077
97 Copyright & Trademark violations: Rural Marketing Success ? 15242
98 Premium Niche Marketing: Small World and Big Business 15798
99 Surrogate Advertising: Softly promoting hard products 10679
100 TATA Nano : Khushiyon Ki Chaabi 15074
101 Royal Enfield Bullet - The Indian Cult Brand ! 20521
102 Do Brands have finite lives ? 20527
103 Why Twitter is so successful ? 20132
104 M.R.P: Setting your own price ? 10823
105 The New Age Marketing Warfare ! 13282
 
Page 1 of 2