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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 22491
8 Fogg Deodorants- Capturing the Market 35418
9 E-commerce - Threat to Traditional Retail? 12577
10 Experience Gifting - A Boom in Gifting Industry 13538
11 Pester Power: Influence of Children in Purchase decision 12268
12 Marketing Through Mascot – Building Brand Identity 13089
13 Reebok’s Rebranding – A Comprehensive Analysis 22874
14 Hindustan Motors Ambassador - The End of an Era 15504
15 Click And Brick Of Bharat Matrimony 12773
16 Marketing 3.0 – Values Driven Marketing 15795
17 DRIP -The Marketing Communication Model 46902
18 How Titan Watches is Still a Market Leader-Brand Identity! 12940
19 Social Media Marketing - A Double Edge Sword 11972
20 Repackaging And Repositioning - Gaining Competitive Advantage 15906
21 Senior Citizens as Target Group 11895
22 Cause Related Marketing: Giving More Than Just Spare Change? 11889
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 18547
24 Let’s Get Packing - Importance of Packaging 12182
25 Thums Up - A Thundering Success 15245
26 Rural Marketing: Challenges Opportunities and Beyond 22766
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 22574
28 Creative Marketing Communication: Interactive Advertising Campaigns 11708
29 What is Shockvertising? 26780
30 Marketing Through Sports: The Evolution and Future 29558
31 Village Laundry Service, A Story Of The Start Up 12928
32 Being Flawsome - Ensuring Brand Loyalty 15523
33 Chanakya Niti And Marketing Strategies 21003
34 Royal Enfield Bullet - Felt The Thump! 11955
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 23889
36 Subliminal Marketing - What You See You May Not See! 15426
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 17236
38 Customer Is King – Make The King Happy 25185
39 Marketing Strategies & Innovations In The Services Sector 15295
40 Segmentation Targeting & Positioning-Defining Product Lines 27838
41 Role Of Technology In Marketing 21421
42 How To Create Snob Effect In Marketing? 15430
43 Health Insurance: A Push Or A Pull Product? 11730
44 A Strategic Perspective Of Kerala Tourism 27633
45 Opportunities In Online Marketing 10858
46 Challenges Of Digital Marketing 19608
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 11260
48 Then & Now - A Coke Story 14993
49 What's This App - Whatsapp Success Story! 25786
50 Flying High: What Keeps Indigo Going 12056
51 Brand Activation: Bringing Spirit Of Brands To Life 16703
52 Indian Rural Market: The Next Big Thing 24516
53 Oreo – Milky’s Favourite Cookie Turns 100 11380
54 The Happy Birds: Success Story of Angry Birds 12817
55 Tata Motors JLR - The Success Story 15270
56 An Analysis On Lux Beauty Soap 41161
57 Latest Trend In Marketing Environment: Viral Marketing 10454
58 Impact Of The ZooZoo Commercials For Value Added Services 17331
59 What Can We Learn From Strategy Games 14422
60 The Reverse of Marketing=De-Marketing 18371
61 Is There A Better Way To Sell To Rural Market 13088
62 Why & How Marketers Target Kids 16411
63 Disruptive Innovation: Strategist’s Dilemma 11712
64 Entry Strategies For Automobile Companies In African Markets 14189
65 Park Avenue I.Q: New Name In The World Of Deodorants 17435
66 Flipkart.com - The Success Saga 22584
67 Pester Power: The Influential Kids 12723
68 Destination Branding- How does it Work 13744
69 Maruti Suzuki Kizashi - New Car, Old Strategies 15607
70 Dirty Marketing- Fighting brands unethically 12110
71 Hero Honda Rebranding to Hero MotoCorp 15062
72 Standardize or Localize- A better way to lead markets 12416
73 Critical Success Factors for Devising Strategies for Airline Players 19959
74 Mom and Pop Stores Score Over Giant Supermarkets 11898
75 Regional Aspiration Marketing- A Step Further 11278
76 Value and benefit- The customer perspective 14646
77 Merchandising- The Brand Building Strategy 10528
78 The ill-effects of Globalization 10709
79 Brand Ferrari - The Dream Machine 13650
80 Retail Industry : Boon or Bane ? 13229
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 21525
82 Premium Brands- Prestige, Value and Quality 21172
83 JustDial: The Information and Business Listings Directory 25173
84 Corporate branding vs Product branding 14020
85 Sales vs Marketing - Do They complement or compete ? 29913
86 Is Advertising an art of Lying ? 16590
87 Glocalization-The McD and KFC Way ? 13448
88 Breakthrough Products: Entering a New World 26057
89 4 P's of Management 57483
90 Walt Disney: A Magical Brand 17163
91 Evaluating Advertisement Campaigns: Analyzing Customers 11083
92 Brand Manchester United : A Theatre of Dreams 11206
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 12845
94 10 Reasons Why Airline Industry is Unique ? 50050
95 Role of Brand Ambassadors in Recession 11013
96 Reverse Pricing - Getting it Right ! 12259
97 Copyright & Trademark violations: Rural Marketing Success ? 15418
98 Premium Niche Marketing: Small World and Big Business 16001
99 Surrogate Advertising: Softly promoting hard products 10838
100 TATA Nano : Khushiyon Ki Chaabi 15264
101 Royal Enfield Bullet - The Indian Cult Brand ! 20724
102 Do Brands have finite lives ? 20659
103 Why Twitter is so successful ? 20249
104 M.R.P: Setting your own price ? 10965
105 The New Age Marketing Warfare ! 13420
 
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